Coatings World May 2011

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May 2011 • Vol. 16, No. 5

Table of Contents

40 Marine Coatings

43 47 50

New Opportunities for UV-Curable Powder Coatings

DEPARTMENTS Editor’s Page ................................6 As We Go To Press ......................8

Biocides Supplier Directory

Index to Companies ....................8

ECS 2011 Review

Fresh Paint ................................10

COLUMNS

Patents ......................................18

International Coatings Scene ....................................26

Financial News ..........................20

China • The Real Cost of High Growth Europe • TiO2 Price Spikes Getting Sharper Latin America • Olympics, World Cup Spark Demand for Brazilian Paint

Market Reports ........................24 New Products ............................36 Industry News ..........................56

ADVERTISING SECTIONS

Suppliers Corner........................60

Classified Ads ..............................................................64 Advertising Index........................................................65

People ........................................61 Meetings ....................................62 Final Coat ..................................66

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COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International. May 2011

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Coatings World | 5

Editors Page

Kansai gets greenlight to takeover Freeworld

fter a year of bitter opposition, a competition watchdog has approved Kansai Paint’s $260 million takeover bid of South Africa’s Freeworld Coatings. Currently ranked 34th in Coatings World’s Top Companies Report, this deal represents a significant push into the continent for Japan’s largest paint and coatings maker with $2.4 billion in sales revenue. The deal could push them up a spot from their current standing as the ninth largest paint maker in the world past Valspar into the number eight position. However, the deal has not come without some stringent conditions. The Competition Commission from the beginning said it was prepared to direct how businesses should operate in South Africa to promote economic development when it imposed conditions on the buyout in the interest of competition and public concerns. South Africa’s Department of Trade and Industry made a submission to the commission asking that the takeover be prohibited on the grounds that the paint market was highly concentrated, and it constituted a threat to the government’s localization drive. The commission agreed with the department and gave the green light to the transaction on the condition that Kansai divested the automotive coatings business it operated in a joint venture with DuPont, as it would create a “forum for collusion.” According to the deal, Kansai must manufacture decorative coatings in South Africa for 10 years; establish a manufacturing facility within five years and invest in local research and development. The commission said these conditions address any anticompetitive harm that would have resulted from the merger and would ultimately increase South Africa’s manufacturing capacity in the paint market. Despite more than 90 percent of Freeworld shareholders indicating they favored the takeover, the company had bitterly opposed the offer since Kansai made it in April last year.

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A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA (201) 825-2552 • Fax: (201) 825-0553 Web site: www.coatingsworld.com EDITOR

Tim Wright • [email protected] VICE PRESIDENT/EDITORIAL DIRECTOR Tom Branna • [email protected] ASSOCIATE EDITOR Kerry Pianoforte • [email protected] ART DEPARTMENT Michael Del Purgatorio • [email protected] INTERNATIONAL CORRESPONDENTS Sean Milmo (Europe) Charles W. Thurston (Latin America/Americas) CONTRIBUTING EDITORS Phil Phillips EDITORIAL ADVISORY BOARD Jim Berry (Berry Environmental) Joseph Cristiano (consultant) Thomas Frauman (consultant) Sidney Lauren (consultant) Joseph Prane (consultant) Isadore Rubin (consultant) Richard M. Tepper (PPG Industries) Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING PRESIDENT Rodman J. Zilenziger, Jr. • [email protected] EXECUTIVE VICE PRESIDENT Matthew J. Montgomery • [email protected] GROUP PUBLISHER / ADVERTISING SALES Dale Pritchett • [email protected] ADVERTISING SALES (U.S.) Kim Clement • [email protected] ADVERTISING SALES (Europe) Baudry Boisseau Associates 27 Rue J. Lebeau- B-1000, Brussels, Belgium Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)2-514-17-38 [email protected] ADVERTISING SALES (Hong Kong, Taiwan & China) Ringier Trade Publishing Ltd 401-405 4/F New Victory House 93-103 Wing Lok Street, Sheung Wan, Hong Kong (852) 2369 8788 • Fax: (852) 2869 5919 [email protected] CLASSIFIED ADVERTISING SALES Patty Ivanov • 631-642-2048; Fax 631-473-5694 [email protected] PRODUCTION MANAGER Patricia Hilla • [email protected] CIRCULATION DIRECTOR Joe DiMaulo • [email protected] ONLINE DIRECTOR Paul Simansky • [email protected] WEB MASTER Jason Lawton • [email protected] COATINGS WORLD’S circulation is audited by BPA Worldwide.

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May 2011

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As We Go To Press

Hempel invests in first Russian paint facility

The signing of an investment agreement between Hempel and local government officials in the Russian Ulyanovsk region marks its first Russian paint production facility. With the signing of the investment agreement, the Hempel Group and the Ulyanovsk authorities have sealed their commitment to the €23 million turnkey project to be built close to the city of Ulyanovsk, 893 kilometers east of Moscow. Scheduled to start production in December 2012, the plant is meant to help meet growing demand for Hempel coatings in the Russian market. “This will be our first Hempel factory in Russia,” said company CFO Kim Junge Andersen. “We’ve had a very good experience with our organization in Russia, and they have become well-established in the market. This plant will significantly increase our ability to service our customers in the region.” The new plant will feature the latest in environmentally-friendly coating production equipment technology, including a semi-automatic powder handling system, an automatic liquid dosing system and a solvent recovery unit. Designed to house raw materials and the finished product under one roof, the onebuilding factory will occupy a 70,000 square meter plot. Under one-shift operation, the factory will produce 16.3 million liters annually. If further capacity is required, the factory can operate with two shifts to raise production capacity to 26 million liters. In order to meet local and Hempel Group environmental standards, all floors will be sealed to prevent soil contamination in the event of a spill, or to collect water in the event of a fire. Solvents that have been used in the production process will be recovered in a solvent recovery unit and recycled for future use. It is estimated that this method can recover up to 90 percent. At present, Hempel has 310 products available on the Russian market. With the new factory, it is hoped that this number will expand six fold, with a mix of standard and specialized products for 8 | Coatings World

the local market, the company said. “Expansion in the Russian market has been an important element in Hempel’s business strategy,” said Kim. “Our investment in this plant will be instrumental in meeting goals for our company as well as for our customers.”

AkzoNobel plans to split ICI Pakistan AkzoNobel will seek approval from the board and shareholders of ICI Pakistan to separate the organization’s paints and chemicals businesses. AkzoNobel would retain direct majority control of the paints business by separating it into a new legal entity— AkzoNobel Pakistan Limited—through a de-merger process approved by the

Pakistani courts. Subsequently, AkzoNobel would dispose of its entire shareholding in the remainder of ICI Pakistan. The entire ICI Pakistan business has been a subsidiary of AkzoNobel since 2008, when the company acquired Imperial Chemical Industries. It is listed on the Karachi, Lahore and Islamabad Stock Exchanges, with AkzoNobel currently holding 75.8 percent of the total shares. Focusing primarily on the Pakistan market, ICI Pakistan’s main businesses are polyester fiber, soda ash, life sciences, chemicals and decorative paints. In 2010, ICI Pakistan’s revenue amounted to €305 million. AkzoNobel’s intention is to seek a new owner for its shareholding in ICI Pakistan through a formal sale process once the paints business is separated. CW

Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names. AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 20, 36 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 20, 61 Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Cortec Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Florock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36, 40 Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36, 40 Keyland Polymers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 20, 38 Sansin Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40 Sto Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 66 XIM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Zinsser. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 www.coatingsworld.com

May 2011

Fresh Paint

Tikkurila acquires Serbian paint company Zorka Color

Tikkurila has acquired the business operations of Serbian paint company Zorka Color from Zorka Color d.o.o. and its subsidiaries. The acquisition is meant to strengthen Tikkurila’s position in Central Eastern Europe and in the Balkans in particular. Zorka Color’s revenues in 2010 were approximately €16.2 million with an operating profit (EBIT) of €1.0 million. The paint maker employs approximately 150 people. The acquisition is expected to be complete by the end of June 2011. The purchase price will be specified before the closing, and the price will be partly based on the future results of the business operations to be acquired. Zorka Color’s corporate and product brands, customer relationships, other intangible rights, machinery and equipment, as well as the net working capital tied into the business are included in the transaction. However, land, buildings and inter-

est-bearing debt are not included in the acquisition. In the acquisition, a long-term lease agreement was also signed, enabling Tikkurila to lease a production facility located in Sabac, Serbia, from Zorka Color. Zorka Color’s employees will become Tikkurila’s personnel. In addition to Serbia, Zorka Color also operates in Macedonia, Bosnia-Herzegovina, Montenegro, Croatia and Kosovo. According to estimates by Tikkurila’s management, Zorka Color is one of the three largest players in Serbia and the largest player in Macedonia in the decorative paints business. Trademarks to be transferred to Tikkurila in the acquisition include, for example, Linea, Decolux, Zoralux and Mixline.

San Jose International Airport first showcase for Duranar powder coatings The new Terminal B concourse at the Norman Y. Mineta San Jose International Air-

port in California is the first monumental architectural project constructed with Duranar powder coatings by PPG Industries (NYSE:PPG) industrial coatings business. Duranar powder coatings are formulated by PPG to provide the same long-term durability as Duranar liquid coatings, but in an environmentally advanced, ultra-lowVOC powder. They are based on the same polyvinylidene fluoride (PVDF) technology as liquid Duranar coatings. Duranar Regal White powder coatings were applied to a series of curved, perforated metal panels that arc over the main Terminal B structure. The coating was specified by Fentress Architects, Denver, CO. Overly Manufacturing, Greensburg, PA, was the metal panel manufacturer and Spectrum Metal Finishing, Youngstown, OH, was the PPG Certified Applicator. Terminal B covers more than 160,000 square feet and is designed to accommodate up to 8.5 million passengers a year. The project earned LEED Silver certification from the U.S. Green Building

Addmaster wins the 2011 Queen’s Award for Enterprise Addmaster, a UK-based producer of additives such as Biomaster Antimicrobial Technology, has been awarded the Queen’s Award for Enterprise in the International Trade category. Addmaster, based in Staffordshire was set up by managing director Paul Morris eleven years ago. Addmaster’s top selling product is its Biomaster Antimicrobial Technology, which is exported worldwide for use in plastics, paper, textiles, paints and coatings. It is a silver-based additive designed to stop the growth of bacteria on the surface it is added into and is used extensively in the medical, healthcare and food hygiene industries in applications such as doctors case note holders, nurse’s uniforms, medical equipment, food packaging, food preparation equipment and wall and surface coatings. “We are very proud to accept the Queens Award for Enterprise in International Trade. It is the culmination of eleven years hard work, ‘world firsts’ and is a real credit to our team,” said Morris. “We are particularly well known at home and overseas for our work in developing Biomaster, a unique but simple antimicrobial additive that is safe, durable and effective in all applications against bacteria such as MRSA, E.Coli and Campylobacter.” With infection control and hygiene now the priority for many institutions, including hospitals, schools, food manufacturing plants and supermarkets, Addmaster is set for even more growth in the international arena in the coming years. “The award coincides with our export drive and overseas market expansion that has seen the appointment of sales director David Wells as our international business director from April 1,” said Morris. “Our business model has been to use UK manufacturers to produce our products developed by our internal research team and then market these to both local and international markets via a network of specialist agents and distributors. By keeping our R&D and manufacturing in the UK we are able to support our local economy and tap into the plentiful resources this country has so we can ensure all our products are produced to the high specification our global customers require.”

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May 2011

coatings love bad weather Expecting bad weather? BASF’s acrylic resins, emulsions, polyols, additives, crosslinkers, and light stabilizers help industrial coatings perform regardless of the conditions. Rain or shine, we’ve got you covered. At BASF, we create chemistry. www.basf.us/coatingsindustry

Fresh Paint

Council (USGBC) in September 2010.

Jotun opens its largest facility in Asia Pacific Jotun Malaysia has opened a new facility in Nilai. It’s the largest plant of its kind in the Asia-Pacific region, with an area size of 93,000 square meters, almost five times larger than the paint maker’s present facility in Shah Alam. The Norwegian paint manufacturer has reported high growth year by year in Malaysia. A total of RM160 million ($53 million) has been spent on the production facility, and Jotun plans to invest a further RM100 million ($33 million) over the next 10 years as part of its expansion drive, according to Peder Bohlin, Jotun’s regional director for South-East Asia and managing director for Malaysia. The Nilai plant will cater to different markets in the region. Features of the plant include its own colorant manufacturing facility, Jotun’s first outside Norway, and it is also poised to be the worldwide hub for the development of unique antifouling paints. In its strategic location, it will supply protective and marine coatings to Singapore, which has closed its manufacturing facility. A new Sales-Service-Logistics & Training Centre has already been in operation since September last year in Tuas, Singapore. The Shah Alam facility will focus on producing waterborne decorative paints to serve the Malaysian and Singapore markets.

PPG names 2010 Platinum Distributor of the Year PPG has named Miller Auto Parts & Supply Company, Inc., as its 2010 Platinum Distributor of the Year. The award was announced at PPG’s annual Platinum Distributor Conference, February 24 – 27, at Loews Royal Pacific Resort in Orlando, Florida. Charlie Lightner, president of the Huntingdon, Pennsylvania-based distributor, accepted the award on behalf of the company. “I am extremely elated and very proud of our entire organization and thank PPG for this award,” said Lightner. “I attribute our success to our two general managers, Jamey Robertson and Jim McGonigle, and our 250 employees. They’re very knowl12 | Coatings World

edgeable and we get tremendous support from everyone at PPG. This is wonderful recognition for everyone’s efforts.” Bob Wenzinger, director of the PPG Platinum Distributor program, presented the award to Lightner. “This is a much deserved honor for Charlie Lightner and the hard-working team at Miller Auto Parts & Supply,” said Wenzinger. “They do an exceptional job

for their customers, who benefit from the company’s technical expertise and outstanding knowledge of our products. The phenomenal growth they’ve been able to achieve reflects their commitment to being the best at what they do.” Lightner joined Miller Auto Parts & Supply Company as a buyer in 1974. At the time, the company had four stores. Today it has 29 locations in Penn-

Dates set, judges named for 5th Benjamin Moore HUE Awards Architects and interior designers who possess a passion for using color—and have a portfolio of projects to prove it—are invited to submit their work for the Benjamin Moore HUE Awards. In its fifth year, the competition, which recognizes exceptional use of color in architecture and interior design, will begin accepting submissions April 15, 2011, with a July 15th deadline. There is no fee to enter; downloadable entry forms and instructions are available only at www.benjaminmoore.com. Since establishing the HUE Awards in 2005, Benjamin Moore has presented more than $130,000 in prize money to both the super novas and novices of the design profession in categories that include Residential Interiors, Residential Exteriors, Contract Interiors and Contract Exteriors. Additionally, there is a Lifetime Achievement Award, plus past years have seen the presentation of discretionary awards for Social Responsibility and also one for Restoration & Preservation. A $5,000 cash prize goes to each honoree along with a HUEY mouth-blown crystal sculpture. “The power and impact of color are what the Benjamin Moore HUE Awards is all about,” said Eileen McComb, director of corporate communications. “And, Benjamin Moore, which has been a color authority for over a century, is proud to be able to shine the public spotlight on some of the most creative and forward-thinking design talents who have demonstrated their affinity for color and applied it in innovative and imaginative ways.” The judges for the HUE competition also have been named and are an illustrious group drawn from the worlds of design, fashion and industry. They include: Paul Goldberger, architecture critic for The New Yorker; Tim Murray, creative director, TARGET Creative Vision Group; Hans Neubert, executive creative director, frog; Linda O’Keeffe, design author and former creative director Metropolitan Home magazine; and, Gary Panter, artist, graphic designer and set designer for the original “Pee-wee’s Playhouse.” “The high caliber of HUE judges has always been upheld,” said McComb. “We are again grateful to have enlisted another group of rarified individuals who add to the credibility and legitimacy of the awards thanks to their experience and insight.” For more information on the Benjamin Moore HUE awards, contact VP+C, 212.966.3759 x233; or, [email protected].

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May 2011

THINK NEW DIRECTiONS 2

The old paths to hiding have run their course. At Dow, we can help you Rethink Hiding—with flexible technology choices that can stretch your TiO2 supplies, reduce your raw material costs and deliver equal or better levels of hiding and performance. Let’s get your experts talking to our experts about EVOQUETM Pre-Composite Polymer Technology, our breakthrough in emulsion polymers that improves TiO2 particle distribution and light scattering efficiency. Or consider our industry-leading ROPAQUETM Opaque Polymers for your new formulations. Better yet, add both technologies and take advantage of the combined results. The point is, when you’re working with Dow Coating Materials, you’ve got OPTiO2NS. And in today’s competitive coatings world, that’s a smart place to be.

It’s time to rethink hiding. www.dow.com/hiding

Fresh Paint

sylvania, Maryland, and West Virginia. It became a PPG Platinum Distributor in 2006, shortly after electing to carry PPG paint and coating products exclusively. The company also provides parts

and supplies for the mechanical side of the automotive aftermarket industry. Currently, it is heavily involved in assisting its PPG Refinish collision shop customers in the conversion to PPG waterborne products.

Letter to the Editor In the January 2011 issue of Coatings World on page 25, Zinsser introduced their Bondz Maximum Adhesion Primer. They claimed that Bondz has eight times better resistance to wet adhesion per ASTM D2486 and D6900 compared to XIM UMA. ASTM D2486 is a test method for Scrub Resistance of Wall Paints. Per this test method, ASTM says “interior wall paints often become soiled, especially near doorways, windows, and in work and play areas. This test method covers the determination of the relative resistance of different wall paints to erosion when repeatedly scrubbed to remove the stains during the life of a paint.” At XIM we asked ourselves, “What does a scrub test for interior flat paints have to do with adhesion to tough-to-paint surfaces or even exterior durability?” Zinsser said if you scrub Bondz it has eight times better scrub resistance than UMA. In our experience, high adhesion, water-based exterior primers designed for wet adhesion have relatively low scrub resistance. In fact, the higher the wet adhesion the lower the scrubs. Think about it this way. Would you apply an interior wall primer with high scrub onto exterior ceramic tile? Of course not. It would most likely fail. XIM does not focus on scrub resistance. If Zinsser is addressing wet adhesion to a wide range of surfaces, it is XIM’s opinion that this is the wrong test, the wrong assumption and the wrong conclusion. In this case they would be better off using the ASTM D3359 test method for measuring adhesion, especially if they are addressing exterior products with wet adhesion. Another test where Zinsser claims that Bondz out performs XIM UMA is ASTM D6900, wet adhesion of latex paint to a gloss alkyd enamel using a scrub machine. This test is designed to measure the ability of a coating to resist removal from the surface beneath by scrubbing. While this test is closer to an adhesion test, it is still focused on scrub resistance.

As demonstrated in a very simple, but real test, exposure to water and a glossy tile, the Bondz primer peels while the XIM Bonder does not. After water contact, the Bondz primer can simply be pushed loose with finger pressure.

Wrinkling on the Zinsser tile after exposure to water on a glossy tile in Comparative Test #1.

After water contact, the Bondz primer is pushed loose after finger pressure is applied.

Comparative Test #2 Non-glossy ceramic tile: (same test procedure as comparative test #1.)

XIM testing comparison Comparative Test #1 Glossy ceramic tile: 1- Clean it well (we do not want to paint grease and dirt); 2- Apply the XIM UMA and the Zinsser Bondz side by side; 3- Let each primer system dry and cure; 4- Scrub with a razor knife so water has access to the substrate via this “paint break”; and 5- Expose to water.

14 | Coatings World

The PPG Platinum Distributor program began in 1995 as a loyalty and support initiative for PPG single-line distributors with the ultimate goal of providing exceptional service and benefits for PPG Refinish customers. The pro-

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Wrinkling on the Zinsser tile after exposure to water on a nonglossy tile in Comparative Test #2.

(Continued on page 16)

May 2011

Fresh Paint

gram delivers competitive advantages to its participants by aligning the technology, training, and customer support of PPG with the entrepreneurship, customer awareness, local market knowledge, and service capability of the independent distributor.

Great Wall Motor recommends BASF Coatings’ automotive refinish products Great Wall Motor Company Limited and BASF Coatings have signed a new

cooperation agreement. BASF Coatings has been tested and approved as an authorized supplier for refinishing products in the foreign markets of Great Wall Motor. In addition to the delivery of automotive refinish products, a far-reaching partnership is strengthened. In the future, many dealers of Great Wall Motor Company Limited will use BASF Coatings’ services, such as computerbased color management. Furthermore, BASF Coatings will support the carmaker and its dealers in technical issues. Great Wall Motor Company Limited has

more than 30 different sites and 30,000 employees worldwide. The company has the capacity to produce more than 500,000 vehicles per year.

PPG and NATM present first Green Manufacturing Award PPG Commercial Coatings and the National Association of Trailer Manufacturers (NATM) honored Engelbrecht Grills & Cookers, Paxton, Illinois, with the first annual Green Manufacturing Award at the NATM 23rd Annual Convention and Trade Show held February

(Continued from page 14)

XIM UMA Bonding Primer with enhanced adhesion technology XIM UMA Bonding Primer is a high performance interior and exterior bonder designed for bonding to tough-to-paint substrates and developing a surface to which topcoat paint can adhere. UMA (urethane modified acrylic) was introduced more than 15 years ago, and has a proven track record as a quality primer for adhesion to low surface energy surfaces like porcelain, ceramic tile, glass, silicone polyester and Kynar, as well as glossy, higher surface energy materials like Formica, glossy alkyds and vinyl siding. Understanding the way UMA is formulated and tested versus regular interior and exterior primers helps explain why it delivers good adhesion. First and foremost, it is important to understand that UMA was developed for adhesion, not for hiding, sanding or sealing like ordinary interior primers. UMA is formulated using a proprietary acrylic/urethane polymer that has outstanding dry and wet adhesion. It is blended with specific adhesive resins. So, it is not just a vinyl acrylic, vinyl acetate-ethylene, or acrylic polymer. Furthermore, after 10 years of research, exterior application and durability testing, XIM introduced Flashbond technology that is used in XIM 400W White, alkyd bonder. This technology is not an emulsified alkyd. The Flashbond technology is a blend of four different and unique chemistries that have only one purpose, to significantly enhance adhesion properties. These four chemistries are: • Adhesive polymers, which impart mechanical and chemical adhesion; • Surface penetrants, which deliver penetration into substrates and improve adhesion; • Surface wetters, which provide excellent contact to difficult surfaces so adhesion and penetration can begin; and • Polymeric film hardeners, which make the overall film as hard as an alkyd when fully cured.

16 | Coatings World

In addition to the Flashbond technology XIM also adds adhesion promoters to boost adhesion by chemically bonding to the surface even under harsh wet, exterior environments once the bonder/topcoat system is fully cured. To demonstrate these enhanced performance properties, XIM has used test methods that simulate real life conditions, not just tests within a perfectly controlled laboratory environment. We use ASTM test methods that stress adhesion under tough environments, such as ASTM D2246 Test Method for Finishes on Primed Metallic Substrates for Humidity - Thermal Cycle Cracking. This test has been modified to use different substrates like tile and glass at different temperatures. This test method is used widely in the industrial market and some automotive applications to determine the durability of the coatings under severe stress. XIM also performs exterior exposure tests in Florida, Ohio and Arizona.

Conclusion XIM’s conclusion regarding Zinsser’s claim is that having eight times more scrubs for an interior flat primer may be important for interior wall primers, and certainly for interior wall paints, but not necessarily for primers designed and promoted for adhesion to a wide range of surfaces in exterior, wet environments.I recommend very strongly to all readers, especially those who formulate paints to read Adhesion Aspects of Polymeric Coatings published by the Federation Series on Coatings Technology, Section V-Adhesion Promoting Primers and Coupling Agents. Another good book to read is Adhesion of Coatings Theory and Practice by Paint Research, Chapter 1, The Basics of Adhesion. Further, I would encourage all coatings sales personnel to attend basic paint formulation skills classes so they can understand the terms and become better salespeople.

Juan Jarufe VP Research and Development and Operations XIM Products, Inc.

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May 2011

PPG Aerospace chromate-free primer qualified by Boeing PPG Industries’ aerospace business has qualified a chromate-free exterior decorative primer with Boeing, enabling airlines, subcontractors and third-party painters to specify a complete “green” PPG Aerospace coatings system for new

May 2011

or repainted Boeing aircraft. Desoprime CF/CA 7502 epoxy primer is the only chromate-free primer on Boeing’s qualified product list for its BMS 10-72 (Revision Y) Exterior Decorative Paint specification. PPG Aerospace now offers a complete green exterior coatings system qualified to BMS 10-72 that includes Desothane HS topcoat and Desogel EAP-9 metal pretreatment.

AkzoNobel opens new laboratory in Felling, UK AkzoNobel opened a new, dedicated polymer research laboratory facility in Felling, UK, continuing to build on its growth ambitions in research, development and innovation. The new facility is located in Felling, Gateshead, in the northeast of England, a principal manufacturing and research and development site of AkzoNobel’s powder coatings business and marine and protective coatings business. The newly-dedicated building houses a polymer laboratory

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Fresh Paint

22-26, in Albuquerque, New Mexico. The award recognizes the best innovation or novel solution by a member of the NATM that positively affects the environment. PPG Commercial Coatings partnered with the NATM last year to establish the Green Manufacturing Award. Companies competing for the award are judged on case studies in which they demonstrate improved, environmentally conscious performance in their operations. Criteria for the award include being an NATM member in good standing and documentation of the green initiative or improvements the company has made.

devoted to the development of novel polymers and processing technologies for AkzoNobel Powder Coatings’ Interpon and Resicoat brands, as well as a powder application line and two of the company’s Expert Capability Groups (ECGs). AkzoNobel’s ECGs are internal centers of excellence in the fields of science and technology that are of critical importance to the various businesses throughout the company. The ECGs work in close partnership with the business units on key programs, performing the research and development necessary for scientific breakthroughs that will drive product innovation. AkzoNobel employs nearly 4,000 people in the UK across 14 operational facilities and over 200 retail outlets. In 2010, the UK businesses brought in €798 million in revenue. AkzoNobel spent €334 million (23 percent of sales) on RD&I last year; of the 3600 global RD&I employees, 11 percent are UK-based. CW

Coatings World | 17

Patents

Dow Corning patents architectural coating containing silicone resins

U.S. 7,807,744 B2 Dow Corning Corporation has received a patent for an architectural coating composition consisting of (i) 0.5-10% by weight of a silicone resin based on the total weight of the architectural coating composition, wherein the silicone resin is a DT silicone resin containing 5-60% mole of units of the formula R2SiO2/2 and 40-95% mole of units of the formula R′SiO3/2 or a MTQ silicone resin containing units of the formula (R3SiO1/2)a, units of the formula (R′SiO3/2)b, and units of the formula (SiO4/2)c, where a has a value of 0.05 to 0.5, b has a value of 0.05 to 0.75, c has a value of 0.05 to 0.6, with the proviso that the value of a +b +c is equal to one, wherein R is an alkyl group containing from one to eight carbon atoms and R′ is propyl; (ii) 10-50% by weight of an acrylic resin based on the total weight of the architectural coating composition; (iii) 20 -80% by weight of a carrier based on the total weight of the architectural coating composition. The carrier is comprised of water, a water compatible carrier, or mixtures thereof; (iv) 0.5-40% by weight of a pigment based on the total weight of the architectural coating composition; (v) 0.5-10% by weight of a surfactant based on the total weight of the architectural coating composition, the surfactant is comprised of an anionic surfactant, a nonionic surfactant, or mixtures thereof; and optionally (vi) 05% by weight of an additive based on the total weight of the architectural coating composition, wherein the additive is selected from the group consisting of a thickener, a pigment dispersant, a defoamer, a biocide, and amine compounds.

BASF patents coating and film system U.S. 7,807,743 B2 BASF Corporation has obtained a patent for a coating composition comprised of a carbamate functional polymer; a crosslinking agent reactive with the carba18 | Coatings World

mate functional polymer and an acid functional polymer that is non-reactive with the carbamate functional polymer and the cross-linking agent, the acid functional polymer having an acid value of at least 50 mg KOH/g.

PPG patents conversion coating with alkaline earth metal fluoride complexes U.S. 7,776,448 B2 PPG Industries Ohio, Inc. has received a patent for a coated metal substrate comprised of a metal surface which has been contacted with an aqueous crystallineforming composition comprised of a Group IIA dissolved metal ion; a dissolved complex metal fluoride ion wherein the metal atom is selected from Group IIIA, Group IVA, Group IVB, Group VA, and Group VB metals; a complex forming metal salt different from the complex metal fluoride ion, and water, wherein the complex forming metal salt complexes free fluoride ions to provide an aqueous composition which is substantially free of Group IIA metal fluoride precipitate; and wherein the complex forming metal salt is selected from the group consisting of sodium metasilicate, polysilicate, Zeolites, zirconyl nitrate, titanyl sulfate, tetrafluorozirconate, tetrafluorotitanate.

Lanxess patents yellow iron oxide pigments U.S. 7,799,125 B2 Lanxess Deutschland GmbH has received a patent for a yellow iron oxide pigment having an oil absorption value of less than 25 and either an a* value of greater than 4.3 measured by CIELAB units in white reduction in L64 according to DIN 6174 and/or a b* value of greater than 34 measured by CIELAB units in white reduction in L64 according to DIN 6174 or an a* value of greater than 10 measured by CIELAB units in full shade according to DIN 6174 and/or a b* value of greater www.coatingsworld.com

than 45 measured by CIELAB units in full shade according to DIN 6174 and a reduction ratio for standard depth of shade B 1/9 according to DIN 53235 Part 1 and 2 of less than or equal to −6.5.

Highly weatherable roof coatings from Arkema U.S. 7,803,867 B2 Arkema Inc. has obtained a patent for an aqueous-based flexible roof coating composition comprised of an aqueous dispersion of an acrylic-modified fluoropolymer (AMF) having a weight average molecular weight of greater than 100,000, applied on top of a flexible roof substrate, wherein AMF is prepared by fluoropolymer seed polymerization process.

Coating for protecting dazzling effect U.S. 7,806,979 B2 LG Chem, Ltd. has obtained a patent for an antiglare film comprised of a substrate; and an antiglare coating composition coated on the substrate, the antiglare coating composition is comprised of an acrylate binder resin; 2- 30% weight of inorganic fine particles selected from a group consisting of alumina, aluminum hydroxide, magnesium oxide, antimony oxide, and silica having an average particle size ranging from 0.4 μm to less than 1 μm, wherein the refractive index of the fine particles varies between 0.2-0.5 from the refractive index of the acrylate binder resin, based on the weight of acrylate binder resin; and 1-20% weight of inorganic fine particles selected from a group consisting of alumina, aluminum hydroxide, magnesium oxide, antimony oxide, and silica, having an average particle size of 1 to 3 μm, wherein the refractive index of the fine particles varies within 0.1 from the refractive index of the acrylate binder resin, based on the weight of acrylate binder resin, and wherein the internal diffusion haze of the film ranges from 15-40 and surface haze of the film is less than 15. CW May 2011

NACE CIP, Maritime Emphasis The NACE Coatings Inspector Program (CIP) is the world’s largest, most recognized coating certification program. CIP Level 2, with maritime emphasis highlights the skills and knowledge required to correctly perform a thorough coatings inspection aboard commercial ships in keeping with IMO and IACS rules. Course highlights: Q Q Q Q Q Q Q Q Q Q Q Q Q Q

Marine vessel types and components, classification, and coatings regulations Types of marine coatings and linings Surface preparation and application Antifoulings, pipeline and concrete coatings Linings and special coatings Coatings maintenance and inspection criteria Introduction to in-service inspections Shipyard facilities and processes Corrosion control for design flaw and fabrication faults Marine coating defects and failure modes Quality control processes and instrumentation, both non-destructive and destructive Specialized testing Safety and environmental considerations Specifications, pre-job conference and inspector responsibilities

UPCOMING COURSE DATES: t
May 22-27, 2011—Houston, Texas t
October 9-14, 2011—Houston, Texas To register for this course or for more information, visit www.nace.org/cip2maritime.

Financial News

DuPont reports strong first quarter 2011

First quarter 2011 consolidated net sales of $10 billion were 18 percent higher than the prior year, reflecting nine percent higher volume, eight percent higher local prices and a one percent net increase from portfolio changes. First quarter 2011 net income attributable to DuPont increased 27 percent to $1.431 billion versus $1.129 billion in 2010. The increase reflects higher sales volume and selling prices, partly offset by a $171 million decline in Pharmaceuticals pre-tax income due to patent expirations. Fixed costs improved to 35 percent of sales from 37 percent in the first quarter 2010. Segment pre-tax operating income (PTOI) for first quarter 2011 was $2.125 million compared to first quarter 2010 PTOI of $1.803 million. The increase in PTOI principally reflects earnings improvements in all segments, partly offset by lower Pharmaceuticals income. DuPont’s Performance Chemicals sales of $1.8 billion were up 27 percent, with 21 percent higher selling prices and six percent higher volume. Sales increased across all regions, especially in the U.S. and Asia Pacific. Higher selling prices stemmed from strong global demand for titanium dioxide, refrigerants and fluoroproducts. PTOI was $394 million, increasing $204 million due to higher selling prices and volume. DuPont’s Performance Coatings sales of $1 billion were up 10 percent, reflecting six percent higher selling prices and four percent higher volume. Global automotive markets improved primarily due to a significant increase in North American auto builds. Strong demand continued in industrial coatings, particularly in the North American heavy-duty truck market. PTOI was $65 million, an improvement of $20 million versus prior year on strong sales and operating leverage.

Sherwin-Williams reports first quarter 2011 The Sherwin-Williams Company announced its financial results for the first 20 | Coatings World

quarter ended March 31, 2011. Compared to the same period in 2010, consolidated net sales increased $290.1 million, or 18.5 percent, to $1.86 billion in the quarter due primarily to acquisitions and selling price increases. Acquisitions and favorable currency translation rate changes increased consolidated net sales nine percent and 1.2 percent, respectively. Net sales in the Paint Stores Group increased 9.2 percent to $929.3 million in the quarter due primarily to selling price increases, improving domestic architectural paint sales to DIY and residential repaint customers and improving protective and marine product sales. During the quarter, net sales from stores open for more than twelve calendar months increased 8.9 percent over last year’s first quarter. Paint Stores Group segment profit increased to $68.9 million in the quarter from $47.8 million last year due primarily to selling price increases partially offset by raw material cost increases. Segment profit as a percent to net sales increased to 7.4 percent from 5.6 percent last year. Net sales of the Consumer Group increased one percent to $294.9 million in the quarter due primarily to selling price increases and the timing of seasonal shipments to some customers partially offset by the elimination of a portion of a paint program with a large retail customer. Segment profit increased to $41.1 million in the quarter from $37.5 million last year. Segment profit as a percent of net external sales increased to 13.9 percent from 12.8 percent last year due primarily to good cost control and selling price increases partially offset by increasing raw material costs. The Global Finishes Group’s net sales stated in U.S. dollars increased 49.6 percent to $630.2 million in the quarter due primarily to acquisitions, higher paint sales volume, selling price increases and favorable currency translation rate changes. In the quarter, acquisitions and favorable currency translation rate www.coatingsworld.com

changes increased net sales of the Global Finishes Group in U.S. dollars by 33.3 percent and 3.6 percent, respectively. Global Finishes Group segment profit in the quarter increased to $36.8 million from $23 million in last year’s first quarter due primarily to increased paint sales volume and good expense control. Foreign currency translation rate changes and acquisitions increased segment profit in the quarter by $1.6 million. As a percent to net external sales, segment profit was 5.8 percent in the quarter versus 5.5 percent last year. “Although domestic demand remains soft, we are encouraged by the improvement in domestic DIY and protective and marine sales in the Paint Stores Group and continued growth in architectural, protective and marine, OEM and automotive finishes sales in the Global Group,” said Christopher Connor, chairman and chief executive. “Our Consumer Group improved their operating results through disciplined cost management and selling price increases. Our operating segment management teams continue to control costs and implement price increases in an effort to keep pace with rising raw material costs. “We continued to invest in our Paint Stores Group business by opening seven net new locations,” said Connor. “For the year, we expect to open 50 to 60 net new stores. Our Global Finishes Group acquired three companies over the past twelve months, including Acroma and Sayerlack in Europe and Pinturas Condor in Ecuador. Although these acquisitions had a small impact on our first quarter consolidated net income they expand our global reach and provide important assets to support our worldwide business. During the quarter, we used our cash to continue to buy shares of stock and we increased the dividend rate to $.365 from $.36 last year. Our balance sheet remains flexible and is positioned for future acquisitions and investments in our business. May 2011

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Financial News

PPG reports strong first quarter

PPG Industries reported sales for the first quarter 2011 of $3.5 billion, an increase of 13 percent versus the prior year’s first quarter. The company posted double-digit percentage sales increases in each major region, and all reporting segments achieved higher sales volumes and pricing. Reported net income for the quarter increased to $228 million. First quarter 2010 sales were $3.1 billion, and reported net income was $30 million. First quarter 2010 adjusted net income was $115 million. First quarter 2010 net income included an after tax charge of $85 million as a result of a change in U.S. tax law that was part of the U.S. Patient Protection and Affordable Care Act enacted in March 2010. A Regulation G Reconciliation of adjusted net income to reported net income is included below. “We’ve continued our strong earnings momentum and have posted our third consecutive quarterly record,” said Charles Bunch, PPG chairman and chief executive. “Each of our reporting segments delivered higher year-over-year earnings driven by continued volume growth from a broadening global industrial recovery, including strengthening conditions in Europe. “Our coatings segments have continued to deliver strong results. In addition to demand improvements, higher pricing in each of our coatings businesses and continued aggressive cost management have buffered the impact of persistent raw mate-

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rial cost increases,” he said. “Operating margins in the Performance Coatings, Industrial Coatings and Architectural Coatings Europe, Middle East and Africa (EMEA) segments matched those of the previous year, and total coatings segment earnings grew by nearly 12 percent versus the prior year results.” Bunch stated that construction activity remained low in developed regions and that there were no signs of imminent improvement. Despite this market weakness, the company achieved modest year-over-year volume gains in these markets. Bunch also said that volume growth contributed to record results in the Optical and Specialty Materials segment, and that the company’s Commodity Chemicals and Glass segments benefited from higher pricing resulting in substantially higher earnings versus the recession-impacted first quarter of last year. “We have continued to deploy our cash for earnings accretion,” he said. While PPG’s recent acquisition activity has been minimal, Bunch said, the company repurchased about $275 million of stock in the quarter, bringing its total repurchases over the past nine months to about $700 million. “Looking ahead,” Bunch said, “we remain optimistic and expect similar economic trends in the second quarter, which is seasonally our strongest sales quarter of the year. We anticipate further pricing gains in every segment as we continue to confront raw material cost inflation. Finally, we continue to work on initiatives to deploy our cash to grow earnings. We will continue to apply our disciplined approach toward evaluating acquisitions, and we expect to announce several small- to medium-sized bolt-on acquisitions over the next six to nine months.” Performance Coatings segment sales in the first quarter 2011 increased $87 million, or nine percent, versus last year’s first quarter as a result of higher selling prices and volumes that improved in every region. Sales were aided by strong sales growth in the aerospace and automotive refinish businesses. The protective and marine coatings and architectural coatings - Americas and Asia/Pacific businesses also achieved sales gains. Segment earnings grew $12 million to a first quarter record of $139 million, as volume and pricing gains and a lower cost structure offset increased raw material costs. Industrial Coatings segment sales for the quarter rose $132 million, or 15 percent, versus improving prior year results. Volumes continued to recover in each region and in many end-use markets. Each business in the segment also realized higher pricing and favorable currency translation that modestly aided sales. Segment earnings for the quarter were $116 million, an increase of $15 million from the prior year’s first quarter due to the volume improvement. The adverse effect of raw material cost inflation was partially countered with higher pricing, aggressive cost management and further efforts to expand raw material sourcing. Sales for the Architectural Coatings - EMEA segment for the quarter increased $35 million, or eight percent, versus the prior year as a result of positive volumes and pricing. Segment earnings were $12 million for the quarter, an increase of $1 million from the prior year’s first quarter on the improved volumes. Raw material cost inflation is being combated by higher selling prices and product reformulation efforts, including using dif-

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May 2011

AkzoNobel reports a 16 percent gain in Q1 revenue Akzo Nobel N.V. reported a 16 percent gain in Q1 revenue compared with the same period in 2010. Group revenue of €3,762 million (Q1 2010: €3,246 million) reflects a seven percent increase in volumes and a four percent positive price effect. Double-digit revenue growth was achieved in all three business areas, driven by the company’s continued strength in high growth markets and demand recovery in mature economies. Raw material price inflation has been significant. Pricing and cost reduction actions are on-going to mitigate the impact of this and AkzoNobel remains confident that it will be able to compensate for these increases. During the quarter, EBITDA improved by 10 percent to €437 million, although overall EBITDA margins declined slightly compared with Q1 2010, reflecting the lag effect of pricing and margin management actions to compensate raw material price increases. Sequentially, from Q4 2010, the EBITDA margin increased from 10.4 percent to 11.6 percent as mitigating actions took effect. The company has a seasonal pattern in that revenue and profitability are lowest in the fourth and first quarters of the year. “These results demonstrate further progress in working towards our mediumterm strategic goals and in managing the current inflationary headwinds,” said Hans Wijers, AkzoNobel chairman and chief executive. “I am particularly pleased with the strong volume and pricing behind our 16 percent revenue growth, which gives me confidence that we have been able to maintain or improve market share across the portfolio. “There continue to be considerable differences in the strength of demand across our geographies and end markets, but we have continued to grow revenue in both high growth and mature markets,” Wijers said. “Our revenue growth in high growth markets continued to be impressive. “Raw material prices have continued to rise, as we indicated last quarter,” he May 2011

continued. “Pricing and cost reduction actions are on-going to mitigate the impact of these higher prices and we remain confident that we will be able to compensate for these increases. “Specialty Chemicals continues to experience strong demand and both revenue and EBITDA grew strongly. Performance Coatings achieved consid-

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Financial News

ferent polymer technologies and Chineseproduced titanium dioxide.

erable growth in high growth markets and benefitted from the acquisitions made last year,” said Wijers. “The successful rollout of our Decorative Paints products to 3,500 Walmart stores in the US, together with continued strong growth in Asia and Latin America, underpinned the Decorative Paints performance. CW

Coatings World | 23

Market Reports

Coatings revenues in Europe to reach nearly €28 billion

Paints and varnishes are not only pretty, but they also protect houses, vehicles and other objects against corrosion and decay. Even their mere material value is considerable. “Revenues in Europe will increase to €27.7 billion by 2018,” said Oliver Kutsch, CEO of Ceresana Research. The market research institute is currently publishing a new study on the European paint and varnish market. The transport industry is of special significance. Although this sector accounts for less than eight percent of the entire paint and varnish market, its share in terms of value totals almost 15 percent. Car series paints, refinish coatings and ship paints enjoy above-average growth. Demand for industrial varnishes, the second-largest field of application behind the construction industry, is especially increasing in Russia, Poland and Turkey. But also some West European countries, like the Netherlands, record above European average growth, which amounts to 1.6 percent per year. Powder coatings, acryl varnishes and epoxy-based products are also gaining importance. The construction industry’s influence on the paint and varnish market continues to decline. While the construction industry accounted for approximately 59 percent of European demand in 2002, its share is anticipated to drop to 56 percent by 2018. However, this trend is weakened by rising sales of dispersion paints in Eastern Europe. Many manufacturers develop solventfree and environmentally friendly paints and varnishes that are, for example, suitable for steel containers or internal coatings. This allows reducing environmental pollution by VOC emissions. A great number of companies are working on product solutions, which offer special properties: apart from heat insulation, especially nanotechnology is a topic of the future, e.g. when it comes to self-cleaning of antibacterial coatings. The market report of Ceresana Research provides an overview of the different coat24 | Coatings World

ing products. The paint and varnish market in 30 European countries is analyzed in detail, i.e. demand and production as well as import, export and revenue. Each important field of application is examined individually: construction industry, wood processing, transport industry, but also coatings for plastics, corrosion protection varnishes, and ceramics and glass coatings. A useful list of producers in Vol. II offers profiles of the 138 largest manufacturers of paints and varnishes. The report, available in English or German, forecasts market opportunities and risks until 2018.

The boom in the construction and automotive sectors stepsup growth in the Southern African paint market The paint and coatings market is primarily driven by the construction sector. The construction industry slowed down drastically during 2008 and 2009 due to the economic crisis and started to gradually recover in the third quarter of 2009. However, Namibia and Zambia, are now witnessing a rise in construction activities, according to new analysis from Frost & Sullivan’s “Southern African Paints and Coatings Market.” The research firm reported that the market earned revenues of $603.0 million in 2009 and estimates this to reach $765.3 million by 2016. The products covered in this research report include decorative coatings, automotive and refinish coatings, industrial protective coatings and other coatings. “The thriving building industry and the growing automotive sector are stepping up the demand for decorative paints and automotive coatings in Southern Africa,” said Frost & Sullivan chemicals, materials and food research analyst Dilshaad Booley. “The decorative paints segment accounts for more than 50 percent of the total paints and coatings market in Southern Africa, implying that the total market growth will significantly increase.” Due to the economic crisis, the conwww.coatingsworld.com

struction industry saw losses in very few building projects being commissioned while the automotive sector declined as fewer vehicles were being sold. However, Southern Africa has many infrastructural opportunities and the government has taken initiatives to provide enhanced and greater infrastructure to the locals by commissioning these building projects themselves. However, the paints and coatings market in Southern Africa is highly fragmented with low barriers to entry. Several small paint manufacturers are establishing themselves in the market, thus increasing the competition and range of brands in the market. This leaves the market with greater brand choices and takes away the potential sale of the initial, older brand, thereby reducing revenues of the existing market participants. “For local manufacturers, having to import large amounts of raw material increases the manufacturing costs, making way for the import of cheaper paints and coatings, creating added competition and price sensitivity,” said Booley. “The starting capital to manufacture decorative paints is low, easing market entry and increasing competition among local manufacturers.” The local manufacturers should establish good customer relations and offer a wide range of cost-effective products to successfully maintain and develop their market share. “In an attempt to widen the market demand, manufacturers and distributors should educate consumers on the benefits of purchasing superior quality paints,” said Booley. “Although quality paints cost more, they save the consumer from having to recoat more often and provide an aesthetic finish.” If you are interested in more information on this study, send an e-mail to Christie Cronje, corporate communications, at [email protected], with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. CW May 2011

International Coatings Scene

China

The Real Cost of High Growth

In recent decades, development has been prioritized over the environment, meaning that China now has some of the most polluted skies and waterways in the world. It is a situation that will take decades of extensive work to rectify.

26 | Coatings World

by Dan Watson China Correspondent [email protected] t goes without saying that China has proven it is a true heavyweight global contender. The herculean growth achieved by China over the past two decades is unprecedented in the annals of human history. China has overtaken Japan to become the world’s second largest economy. This is a landmark achievement in itself but it is certainly not the last. Clearly, China is poised to become number one and overtake the U.S. economy sometime within this decade. In what appears to be a prelude to such a happening, Standard and Poor’s (S&P) took the first bold action against the U.S.’s credit rating after many warnings from numerous circles about its out-of-control deficit and debt situation. Although the U.S.’s credit rating was not actually changed S&P did downgrade the U.S. economic outlook from “stable” to “negative.”

I

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Translating this financial jargon means that there is a 33 percent chance that the U.S.’s toptier credit rating will be lowered within the next two years. This would have a long lasting adverse impact on the vast majority of U.S. citizens in some fashion. The S&P projection has started a negative financial news avalanche for the U.S. The International Monetary Fund (IMF) has now issued a report stating that China’s economy will most likely surpass the U.S.’s by as early as 2016— much sooner than most experts had forecasted. There has been a lot of controversy about the S&P action and the IMF’s prediction. A number of economists and political pundits have ridiculed the IMF prediction, but others warned that what the IMF has predicted could happen even sooner. The U.S. leadership, embroiled in what is likely to be a difficult political election in 2012 has attempted to downplay the S&P and IMF statement. However, it is very clear to all observers that the U.S. economy is in deep trouble. No agreement between political leaders can be reached regarding how to turn things around. Both parties are grappling with raising the debt May 2011

China

ceiling. Neither political party has offered a plan that will result in significant changes in the short-term thus making the distinct possibility of China overtaking the U.S. economy much more likely.

Financial projections IMF data has calculated that in five years, using gross domestic product (GDP) figures based on “purchasing power parity,” that the Chinese economy will represent just over 18 percent of the world total, up from around 14 percent right now. According to the IMF’s projections, China’s adjusted GDP will rise from about $11.2 trillion in 2011 to $19 trillion by 2016. On the other hand, the $15 trillion U.S. economy, which currently accounts for almost 20 percent of global GDP, will decrease to about 17.7 percent of the international total by 2016, said the IMF. During the next five years, according to the IMF forecast, it will grow by a mere $3.5 trillion. That is if the U.S. can curb its spending, get unemployment back to a reasonable level, reform a number of entitlement programs and stop the erosion of the housing market, among other issues, none of which are likely to be addressed in the current U.S. election climate.

An historical perspective of China’s foreign exchange reserves You might be wondering how this could ever happen. Wasn’t it just a few decades ago that China was rationing its Foreign Exchange Reserves (Forex)? Looking back to the late seventies, at the start of the reform era by China—end of 1978—China’s Forex reserves were minimal at $1.6 billion, but enough to cover the requirements of a country with a very small import bill. As China moved into the early 1980s, export growth contributed to an initial rise in Forex reserves to a peak of $17.4 billion by 1984. Unfortunately, high trade deficits in 1985 and 1986 seriously eroded the reserves in those years. In 1987 the surplus on trade in services slightly exceeded the merchandise trade deficit, producing a small current-account surplus, and a comfortable net capital inflow helped push up reserves to $16.3 billion. The reserves were held above this level for the next two years. May 2011

International Coatings Scene

When China joined the World Trade Organization (WTO) in 2001 this contributed to a rapid growth in imports, but exports also expanded at a fast pace, while foreign direct investment (FDI) inflows exceeded $60 billion a year by 2004-2006.

“The phenomenal growth that China has enjoyed for the past several decades did not come without a price and the price paid appears to be very, very high indeed. Even with all its growth it is obvious to any observer that China lags behind its Asian neighbors in so many measures that matter to the people that live here.” In October 2006, China’s Forex reserves exceeded $1 trillion for the first time. By the end of September 2008, the reserves topped $1.9 trillion, equal to nearly $1,500 per head for the entire population of China. It remained around this level until the end of 2008 as trade growth slowed and foreign investment inflows declined. Then, as 2009 progressed, the upward march resumed, with reserves rising above $2 trillion in April and reaching a record $3 trillion in April 2011.

ingly endless growth would be a good thing for China. Think again. Sometimes, too much of a good thing is bad. According to recently published comments, Zhou Xiaochuan, governor of the People’s Bank of China, said that China’s huge stockpile of foreign exchange reserves have become excessive and the government must diversify investments using the reserves. “Foreign exchange reserves have exceeded our country’s rational demand, and too much accumulation has caused excessive liquidity in our markets, adding to the pressure of the central bank’s sterilization,” he said. Obviously this statement was a not so subtle hint aimed at the U.S. dollar. The intent of this statement was confirmed by the State Administration of Foreign Exchange (SAFE) which said that the U.S. government should take responsible measures to protect the interests of investors. “U.S. Treasuries reflect the credit of the U.S. government and are an important investment product for domestic and international institutional investors,” the ministry said in a statement carried on SAFE’s website. “We hope the U.S. government takes responsible measures to protect investor interests,” the ministry went on to say. The Chinese shouldn’t hold their breath waiting for the U.S.’s politicians to get their act together and do something about debt and spending, especially in a major election year. Notwithstanding its concern about having too many U.S. dollars, China’s remarkable growth and attempts to remake itself into a global powerhouse may sound like the stuff that fairy tales are made of but unfortunately, in China’s situation, there does not appear to be a “happy ending” to this story. The phenomenal growth that China has enjoyed for the past several decades did not come without a price and the price paid appears to be very, very high indeed. Even with all its growth it is obvious to any observer that China lags behind its Asian neighbors in so many measures that matter to the people that live here.

Big is not always better

Impact of growth on average Chinese citizens

Most would think that this phenomenal wealth accumulation along with seem-

Even though China overtook Japan as the second largest economy in the world, its

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Coatings World | 27

International Coatings Scene

huge population means the average wealth per head is a mere fraction of that in Japan. Living standards are considerably lower in much of the country, particularly in rural areas. But it could also be because of concerns about how sensible and how sustainable the current growth model is in the long term, and what “real costs” are being incurred in the dash for growth. As an example, the city of Wuhan in central China is not well known to outsiders. It is not as famous as Beijing or Shanghai, but in many ways, it is more like the rest of China than either of them. Wuhan is a sprawling, rather unremarkable industrial town with a population as large as the entire country of Sweden. The biggest employer in Wuhan is a steel mill, which employs about 90,000 people. Cutting through the middle of Wuhan is one of China’s great rivers, the Yangtze. Today it is hard for the residents of Wuhan to make out the buildings on the other side of the river. The city is shrouded in a grey haze, which residents blame on pollution from the region’s factories.

China

But it’s not just the air that is polluted. In Wuhan, Hebei province dead fish have plagued the Donghu Lake, where officials say an estimated 100,000 pounds of fish have been killed by a combination of pollution and hot weather. The foul smell of the dead fish has seriously affected local residents’ lives. In the lead up to the 2008 Olympics in China headlines around the world proclaimed a major concern about China’s pollution problem. Television viewers around the globe got their first view of life in China during the 2008 Olympics and the view was disturbing to say the least. During the Olympics, China shut down factories and forced people to reduce their driving around the city to clear up some of the city’s famously bad pollution.

How bad is the pollution in China? According to the World Bank, 20 cities in the world with the worst air pollution are

located in China. China’s Ministry of Science and Technology has estimated that 50,000 newborn babies die every year due to the effects of air pollution. It is believed that the air pollution level in most Chinese cities is leading to the premature deaths of 350,000-400,000 people each year. A further 300,000 people are believed to die prematurely each year from exposure to poor air indoors. China has already surpassed the U.S. in one area. Its emissions of carbon dioxide, the most important global warming gas, surpassed those of the U.S. in 2009, according to the International Energy Agency. At a marathon race during the 2008 Olympics, the pollution index read 149. Anything over 100 is considered extremely unhealthy. Many experts say that China’s pollution, if left unchecked, will drag down China’s economic growth and result in huge healthcare costs. In addition, China’s pollution will over time erode its competitive position in the global economy.

This photo taken via satellite shows the effects of air pollution in China. There’s an almost permanent layer of smog and opaque air pollution covering vast regions of China, especially along the coast. Source: NASA

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May 2011

China

What is the Chinese government doing about pollution? Until recently, the Chinese government has turned a blind eye to their pollution problem. Following the issuance of the World Bank Report, which said 20 of the most polluted cities in the world were located in China, a follow up report sponsored by the Chinese Government uncovered potentially scary information and was edited to “prevent social unrest.” The quality of air in Chinese cities is increasingly tainted by coal-burning power plants, grit from construction sites and exhaust from millions of new cars squeezing onto crowded roads, according to the government study. Other newly released figures show a jump in industrial accidents and an epidemic of pollution in waterways. The report’s most unexpected findings pointed to an increase in inhalable particulates in cities like Beijing, where officials have struggled to improve air quality by shutting down noxious factories and tightening auto emission standards. Despite such efforts, including an ambitious program aimed at reducing the use of coal for home heating, the average concentration of particulates in the capital’s air violated the World Health Organization’s standards more than 80 percent of the time during the last quarter of 2008. Although some improvement has been achieved the air quality is still felt to be at unsafe levels. A spokesman for the Ministry of Environmental Protection told the official China Daily newspaper, “China is still facing a grave situation in fighting pollution.” The ministry spokesman went on to say that the number of accidents fouling the air and water doubled during the first half of 2010, with an average of 10 each month. The report also found that more than a quarter of the country’s rivers, lakes and streams are too contaminated to be used for drinking water. Acid rain, it added, has become a problem in nearly 200 of the 440 cities it monitored. Over the past year the state media have provided a grim sampling of China’s environmental woes, including a pipeline explosion that dumped thouMay 2011

International Coatings Scene

sands of gallons of oil into the Yellow Sea, reports of a copper mine whose toxic effluent killed tons of fish in Fujian Province, and revelations that dozens of children were poisoned by lead from illegal gold production in Yunnan Province. Chinese officials themselves estimate “50 percent of the water should not be drunk, and between a third and a quarter of that should not be used for anything,” even industrial uses. Still, the polluted water continues to be used, contaminating soil, preventing crops from growing and poisoning the public. The Ministry of Water Resources in China has said, “Seven-hundred million people drink contaminated water every day, and 100 million people drink water that’s so contaminated it makes people sick.” During the past few months the state media reported on thousands of residents in the Guangxi Zhuang Autonomous Region who clashed with the police as they protested unregulated emissions from a local aluminum plant. A spokesman for the Institute of Public and Environmental Affairs in Beijing said many of the government’s efforts to curtail pollution had been offset by the number of construction projects that spit dust into the air and the surge in private car ownership. In Beijing, driving restrictions that removed a fifth of private cars from roads each weekday have been offset by 250,000 new cars that hit the city streets in the first four months of 2010. Many of the most polluting industries were forced to relocate far from the capital before the 2008 Summer Olympics, but today the wind often carries their emissions hundreds of miles back into Beijing. In a recent interview, Environment Minister Zhou Shengxian said, “In China’s thousands of years of civilization, the conflict between humanity and nature has never been as serious as it is today.” He went on to say, “If China means to quadruple the size of its economy over 20 years without more damage, it has to become more efficient in resource use.” Otherwise, he said there will be a painful price to pay. Some say, especially its citizens, that China is already paying that painful price. www.coatingsworld.com

Shengxian’s comments came ahead of China’s annual session of parliament, which opened on March 5. They also came a day after Premier Wen Jiabao said China was lowering its annual economic growth target from 7.5 to 7 percent, in part because of its impact on the environment. In recent decades, development has been prioritized over the environment, meaning that China now has some of the most polluted skies and waterways in the world. It is a situation that will take decades of extensive work to rectify. In an effort to start doing something productive about stemming the current air, water and land pollution new rules have taken effect in China that restrict car purchases in an effort to combat serious traffic and pollution problems in the capital Beijing. City authorities will allow only 240,000 vehicles to be registered for 2011—one-third of 2010s total. As a result, during the close of 2010 car buyers were swamping dealers in anticipation of the new rules, which will still leave about five million cars on the road in the capital. Traffic and air pollution in Beijing is among the worst in the world. Beijing officials are trying to balance the desire of a growing middle class to have the convenience and status of car ownership, with a huge congestion problem. Officials said the new rules that will be invoked would not solve the full extent of the city’s problems, only slow down the rate at which they are worsening. Car registrations will be allocated by a license plate lottery system. Under the new rules, government departments will not be allowed to increase the size of their fleets for five years. About 750,000 new cars appeared on Beijing’s streets in 2010, raising the total of registered vehicles for the city to 4.8 million. China overtook the U.S. as the world’s biggest car and van market in 2009, with 13.6 million vehicles sold within the country. Will these new rules reverse that achievement? Only time will tell.

Chinese citizens view of the governments effort As for the feelings of the general public in China there remains a high level of skepCoatings World | 29

International Coatings Scene

China

ticism about how well the new measures people’s livelihoods and even social sta- apparent that since the introduction of will work. Most feel that the govern- bility. He went on to say, “We absolutely the revised labor law in 2008, China’s ment’s actions came far too late to make must not any longer sacrifice the environ- workers are now amongst some of the a significant difference. As an example of ment for the sake of rapid growth and best paid in Asia. A recent survey took samples of minthis skepticism, a spokesman for Green- reckless roll-outs. That will lead to propeace China said, “Everything in China duction capacity gluts and deepening pres- imum wage levels from each of China’s now happens so quickly, and the govern- sure on the environment and resources so provinces and 40 cities and based its figment always fails to anticipate what’s that economic development will be un- ures on the mean average. China’s minicoming, and as a result policies are only sustainable.” The Prime Minister’s com- mum wage varies both on a provincial introduced when things are already out of ments have done little to abate the anxiety and an urban basis. This was then comcontrol.” Residents say that Beijing’s and anger by citizens over pollution, ris- pared with similar data from other roads sometimes resemble car parks. A ing prices and overall deterioration in Asian countries. However, it is expected that China’s record 140 traffic jams were recorded on quality of life. Although carefully conone evening in September of 2010. A trolled by the authorities there are now next five-year plan will see mechanism’s put in place to double the spectacular 75-mile long trafcountry’s minimum wage by fic jam formed on the Beijing 2015. That will raise the Chito Tibet route last September, nese figure to $3,000 plus only a week after another 62welfare of 50 percent, assummile jam had been cleared in ing the latter payments rethe same area. main the same. This provides It would appear that a total minimum salary overChina, like the U.S. and other head of $4,500. In reality, highly developed countries, most salaries will be far has discovered that unbridled higher. That will make China’s growth brings with it unbriaverage labor cost second dled problems, pollution only to Malaysia and signifibeing one such problem. Alcantly more expensive than though one of the many any other Asian country. This achievements of China’s represents mixed fortunes for growth has been to raise hunBeijing's roads sometimes resemble car parks. A record 140 traffic jams foreign investors in China. It dreds of millions of its citizens were recorded on one evening in September of 2010. A spectacular 75signals that an exodus of exout of poverty, that same mile long traffic jam formed on the Beijing to Tibet route last Septemport driven manufacturing growth has resulted in inber, only a week after another 62-mile jam had been cleared in the may occur, principally to comcreased health concerns and same area. peting, lower-cost Asian nathe lowering of living standards for others. Growth in China has in- low-level protests by citizens every Sun- tions for China’s residual export driven manufacturing. Such a move would have deed been a double-edged sword. day afternoon in Beijing and Shanghai. a definite negative impact on the future growth aspirations of China. Other problems associated China now has the third This news about wage increases comes with growth highest labor costs in on the heels of a report issued by the Inflation in China is officially running at emerging Asia almost five percent but food prices have In addition to inflation in staples such as American Chamber of Commerce in surged by 10 percent, creating a lot of food, clothing and housing, China has China (AmCham-China) on April 26, public discontent. The lowering of the also seen a significant increase in man- 2011. According to the AmCham-China stated growth rate from 7.5 to 7.0 percent power costs. An average worker in China report, 85 percent of their respondents refor China is mainly symbolic as economic costs more than the average worker in ported revenue growth in 2010, while 78 growth has exceeded the 7 percent target any other emerging Asian economy, ex- percent said that they were profitable or every year in the last six years. In 2010 cept Malaysia and Thailand, when con- very profitable. The report went on to say China’s growth reached 10.3 percent, sidered in terms of combined salary and that about 41 percent of members reported their margins in China are higher making China the world’s fastest-expand- welfare payments. ing major economy. But along with the A review of minimum labor costs, de- compared to worldwide margins. This breakneck growth have come enormous termined by the legal minimum amount number has been fairly consistent over a price rises, particularly for food and hous- stipulated in 15 different countries, and long period of time. It is not a new pheing, which China’s Prime Minister, Wen Ji- added together with the pertinent nomenon. The major opportunity and adabao, acknowledged were affecting mandatory welfare payments due, it is vantage that the Chinese market offers is 30 | Coatings World

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May 2011

China

International Coatings Scene

“China is a true enigma in that it has its hands on the future but its feet are stuck back in the past. One can but hope that the Chinese leaders truly understand the plight of both the country and its people. However, the facts don’t give us much hope. On average China only spends about 1.3 percent of GDP on environmental protection.” scale, size and growth, as well as low labor rates. The question to consider is that with the plan to increase worker wages combined with putting the brakes on growth, will American companies be as profitable in the future as they have been in the past?

Summary remarks Clearly, China has chosen growth over all else and has paid a price both in terms of its environment and the living standards of its people. Having people who are earning more and living in less than desirable conditions doesn’t seem to be working for China. Although China had lots of examples from watching other countries pursue growth objectives over the years it is fairly clear that the lessons learned were not implemented inside China. Although I am very optimistic about the long-term situation for China I am very pessimistic about short-term change. The Chinese Government has indeed done too little too late to resolve their tremendous pollution problems, the outcome of which is likely to haunt China for many years to come. I do believe that China will be able to curb its growth and hopefully keep its spiraling inflation in check. If not, I fully expect to see more citizen protest and most likely, more government crackdown on such protest. In so many ways China is a true enigma in that it has its hands on the future but its feet are stuck back in the past. One can but hope that this time the Chinese leaders truly understand the plight of both the country and its people. However, the facts don’t give us much hope. On average China spends about 1.3 percent of GDP on environmental protection, which most scientists feel is not enough by half to keep the pollution problem from getting worse, let alone improve. May 2011

Though it has grown in recent years, The Ministry of Environmental Protection still only has about 300 full time staff employees, compared with the nearly 9,000 employed by the U.S. Environmental Protection Agency. This lack of government sponsorship has given rise to non-governmental organizations (NGOs). A number of analysts say that NGOs have emerged as more effective voices for change in recent years. According to a recent survey, there are probably more environmental NGOs than any other type though they do face challenges from government regulations on registration, fundraising and membership numbers. In other words, rather than assign resources to fix the problems the Chinese government appears more inclined to assign resources to control, keep in check and stifle the effectiveness of the NGOs. As the old saying goes, “the more things change the more they remain the same.” Thus it is with China where control of the situation appears to be more important than fixing the situation. It is clear that China has made remarkable growth over the past few decades. What is not so clear is the extent and magnitude of the price that China has already paid and will continue to pay for that growth. In America, we are still paying a price for many of our past pollution problems. My suspicion is that China will have a much longer list of “wish we hadn’t done that” items. Regarding the IMF’s projection that China will overtake and surpass the U.S. economy by 2016, I have no doubt that most in the Chinese leadership would relish such a feat, perhaps if in doing so means once again turning a blind eye to the sins of the past. However, there are signs of reality creeping into the Chinese growth strategy. With the decision by Beijing to restrict the www.coatingsworld.com

number of vehicles to be registered by two-thirds of the number registered in 2010 there is clear evidence that some sort of correction is underway. If all major Chinese cities adopt a similar restriction then the obvious has to happen in the form of a cut back in total auto production inside China. If that happens there will be higher unemployment not only in the auto industry, but for all the suppliers to that industry. If the Chinese also start addressing their many environmental woes with the objective of fixing them this will mean a genuine slowdown in development activities and of course lower growth projections all of which may increase the number of unemployed in China. If there is a bright side to this happening it might be that such actions would aid in controlling inflation, which at the moment is poised to cause a lot of serious problems in China. My bet is that China will choose a middle road whereby some environmental issues will be addressed but that growth will still be favored, however, not at greater than 10 percent. The Chinese leaders have indicated a scale back to about seven percent in earlier statements but this seems to be more of a ploy to allow them to attack inflation, not correct or address their environmental woes. What is happening is that China is simply building a huge debit against future remedies for the environment they have destroyed in their headlong charge to secure growth. Somewhat similar to the U.S. debt issue, China will have to address their environmental debit at some point in time and that in itself may make it impossible for them to overtake and surpass the U.S. economy. That is unless the U.S. refuses to get its spending and debt under control. CW Coatings World | 31

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Europe

TiO2 Price Spikes Getting Sharper

In response to unrelenting price increases, coatings formulators are seeking TiO2 alternatives.

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by Sean Milmo European Correspondent [email protected] harp rises in titanium dioxide prices and their impact on paint formulations were a major issue at the recent European Coatings Show (ECS) at Nuremberg, Germany, with materials suppliers presenting a range of options for helping coatings companies to cut the TiO2 content of their products.The big challenge facing paint producers is how to decrease TiO2 in their formulations without sacrificing quality. However TiO2 prices have been going up so relentlessly and look likely to go up even higher that producers are having to consider trade-offs between cutting TiO2 quantities in formulations and marginal drops in opacity. “The TiO2 shortages have reached ridiculous levels,” said one materials supplier at the ECS. “Paint producers are struggling to get supplies. They are putting as much as possible of what they can get into stocks because of uncertainties of availability of TiO2 later in the year.” Europe, where annual TiO2 demand is approximately 1.5 million tons or about a third of the world’s total, is particularly vulnerable to a tight supply/demand balance of the pigment. This is partly due to plant closures in the region during the recession and a predomi-

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nance of aged capacity, a high proportion of which uses the costly sulphate process. DuPont, whose extensive distribution network in Europe makes it one of the region’s leading suppliers, imports all of its TiO2 into the region, mainly from North America. TiO2 prices have gone up by roughly 50 percent since early 2008 and by 25-30 percent since late 2009. The price per ton was predicted by analysts to exceed €3,000 ($4,200) per ton by the end of 2011 but this should now happen in the first half of the year. During the second quarter TiO2 producers were pressing for 5-10 percent rises after pushing through similar increases earlier in the year. There seems to be little hope of new capacity being built in Europe over the next few years. The leading producers with European plants— Huntsman Corp., Kronos and Cristal—have said they have no plans for major expansions. In fact Kronos, one of the region’s biggest producers with five plants, has insisted that TiO2 prices have not reached a level which would justify investment in new facilities. DuPont has postponed the start-up date of a planned 200,000 ton-a-year unit in China costing $1 billion to 2015. After the project was announced in 2005 it was originally going to be opened in 2009. Chinese producers are thought to have brought on stream in 2010 capacity close to 500,000 tons a year without which the pressure May 2011

Europe

on supplies in the rest of the world would have been even worse. In the last two years, however, total imports into China of TiO2 feedstocks— ilemnite, rutile and titanium—have at least doubled, which has contributed to the stress on supplies throughout the global supply chain for the pigment. TiO2 producers at the ECS were claiming that uncertainties about the availability of feedstocks supplies were an obstacle to investment decisions in new capacity in Europe. Short-term supply agreements and prices have now been extended to feedstocks as well as TiO2 itself. Feedstock producers will only commit to delivery deals covering 12 months rather than three to five years as was the custom previously, while agreements on prices cover only a few months. The last new TiO2 plant to be built in either Europe or North America was around 20 years ago. It will probably be at least a minimum of four to five years before another one is constructed in either region. DuPont has said it is planning a brownfield expansion in the U.S. over the next few years while other capacity increases will have to come from debottlenecking. With the prospect of a lengthy period of high TiO2 prices, an incentive for coatings materials suppliers to offer ways of reducing the pigment’s content in formulations is that they will be applied permanently rather than temporarily. “Once coatings manufacturers have worked out formulations with lower TiO2 contents they will stick with them,” said Frank Huskey, technical service manager at KaMin, a performance minerals producer in Macon, Georgia. “The rise in TiO2 prices and the knowledge that the increases will continue has made coatings companies look much more carefully at the efficiency of TiO2 in their formulations. Previously when TiO2 prices were at a lower level there was no motivation to do that.” The main means of decreasing TiO2 content is the improvement of spacing and dispersion of the pigment’s particles so that they operate more effectively in the paint. May 2011

International Coatings Scene

“On average only approximately 75 percent of TiO2 in a formulation is being used effectively,” said Martin Fisher, European specialty sales manager at the Finland-based engineered materials business of Huber Group of Germany. “The remaining 25 percent is wasted because the particles are too crowded and get in each other’s way. To get the best performance out of TiO2 particles they need to be spaced at the right distance from each other.” Huber provides amorphous sodium aluminosilicate particles for matt coatings with a uniform size of around 0.3 microns to act as ‘spacers’ for the separation of TiO2 particles. They also have a light scattering effect to provide opacity. KaMin supplies ultrafine clay particles of 0.2 microns in size as spacers to help the dispersion of TiO2 within gloss paints. The company says that with the aid of its micro particles the TiO2 content of formulations can be reduced by as much as 30 percent. While mineral particles act independently of TiO2 particles to keep the two substances apart from each other, polymers have been developed to perform a similar function but by binding themselves to the titanium dioxide. Dow Chemicals at the ECS launched a polymer, which attaches itself to TiO2 particles to form a composite. This improves the dispersion of TiO2 and helps prevent crowding so that it has greater light scattering efficiency. The company says it can reduce TiO2 in a formulation by up to 20 percent while retaining similar opacity or hiding levels. “Instead of using more TiO2 to improve hiding, we looked at ways to make it more efficient,” said Dave Fasano, a Dow research scientist. “In effect we’re making every particle of TiO2 work smarter. That opens up a whole new range of options that formulators do not have with TiO2 alone.” In fact highly priced TiO2 could bolster R&D in an area of research in not only the particle sizes of the pigments but also their shapes and surface textures and interaction with filler materials with the aim of using less of the chemical but with the same effect. CW www.coatingsworld.com

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Latin America

Olympics, World Cup Spark Demand for Brazilian Paint by Charles W. Thurston Latin America Correspondent [email protected] his year Brazilian paint and coatings officials expect 1.5 billion liters in total sales and they predict 2.0 billion liters in sales within a few years’ time, buoyed by the strong economy and growing consumer spending. Brazil’s Associacao das Fabricantes de Tintas (Abrafati), the national paint manufacturers’ association, also expects that the 6.7 percent growth rate projected at the end of 2010 will be exceeded, according to a recent statement by Abrafati President Dilson Ferreira, in Sao Paulo. Last year, the industry expanded by a record 10 percent overall, with industrial segment sales even higher. Among the host of positive architectural segment market conditions cited by Ferreira as supporting this year’s growth include ample financing for residential real estate investment and government-subsidized housing like the Minha Casa program. Similarly, new car sales and hard goods purchases have helped the automotive and industrial paint segments. “These factors contributing to growth in the paint business are structural, not circumstantial,” he said. Looking back, Abrafati calculates that the paint industry grew by 60 percent during the past decade, and the association predicts that growth in the current decade will be even stronger. A small but rapidly growing component of this growth has been export sales, traditionally a market used to compensate for slower domestic sales. In 2010, export sales rose 25 percent to $135 million, led by exports to the rest of Latin America, Africa and the Middle East. Since exports only represent three percent of total Brazilian paint sales, there is substantial room for growth, according to Ferreira. The Mercosul trade region—comprising Argentina, Chile, Paraguay and Uruguay—alone accounted for 45 percent of total Brazilian export sales, or approximately $61 million, Abrafati reports. These sales were not suppressed by the rising value of the Brazilian currency, the real, compared to the U.S. dollar last year.

T Preparations for these events will result in massive urban renewal throughout the social capital of Rio de Janeiro.

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Brazil will host the World Cup in soccer in 2014 and the Olympic games in 2016. Preparations for these events are expected to result in massive urban renewal throughout the social capital of Rio de Janeiro. The city budget for the Olympic games preparations alone is $15 billion, and private investors are expected to plow as much or more into redevelopment. Among major infrastructure plans associated with the preparations is an $18.7 billion highspeed rail line between Rio and the business capital, Sao Paulo. Several new freeways are planned within Rio, and a new subway line from the Ipanema hotel to the Barra da Tijuca Olympic site is under development. Similarly, some 300 new hotels are planned for Rio to host the Olympic crowd, but that figure is still projected to be less than what will be needed. To ease the anticipated 20,000-room shortfall, plans are to spruce up the city port area and use cruise ships to house some 8,000 visitors during the games. By the time the games are over, Brazil is expected to be the world’s fifth-largest economy. The paint and coatings industry will have to play a major role in helping Brazil put on a fresh face for these upcoming events. CW

May 2011

New Products

PPG launches new waterborne clearcoats

Nexa Autocolor Aquabase P910-5510

PPG has introduced new waterborne clearcoat technology for the automotive refinish market. Positioned alongside PPG’s waterborne basecoat Envirobase High Performance and Nexa Autocolor Aquabase Plus product lines, the new clearcoats are key components in PPG’s plan to offer complete waterborne systems for collision repair centers. With the introduction of the new clears, Envirobase HP ECW8186 and Aquabase Plus P910-5510, PPG said it now offers a total waterborne paint system. The planned introduction of new waterborne primer surfacers in mid-2011 to the Envirobase High Performance and Aquabase Plus lines will complete the first fully waterborne refinish systems in North America, according to the company. PPG has more than 25,000 body shops worldwide converted to its waterborne basecoat technology.

Sto Corp. launches new metallic coating

Envirobase High Performance ECW8186

Sto Corp. has introduced StoCoat Metallic, which offers the aesthetics of metal combined with StoTherm NExT EIFS to provide an additional design solution for continuous insulation. StoCoat Metallic incorporates mica, metallic particles and pigments into a coating that creates the look of a substantive metal surface. The addition of StoCoat Metallic to StoTherm NExT creates a complete system from one manufacturer with one comprehensive warranty. StoCoat Metallic is available in

StoCoat Metallic on a building. 36 | Coatings World

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One of 10 color options in the new line.

10 colors, with custom colors available. The coating is water-based and non-toxic, making it safe to use and easy to clean up with water. StoCoat Metallic can be used on most paintable, properly primed interior or exterior surfaces. It is specifically formulated for application on StoTherm NExT and other properly prepared surfaces such as concrete, masonry and gypsum wallboard.

Sansin introduces Foundation wood primer for new residential, commercial construction The Sansin Corporation has introduced Foundation, a concentrated, penetrating, waterborne primer for both interior and exterior wood surfaces, such as timbers,

Sansin’s Foundation primer. May 2011

New Products Jotun's Color Eye

logs and dimensional lumber. Ideally applied in a factory setting, Sansin Foundation stabilizes the wood tissue and

lignin and keeps wood surfaces from weathering for up to six months during the construction phase, according to the company. At the building site, Sansin Foundation is designed to safeguard wood’s natural resistance to moisture and ensures the finishing coats adhere and deeply penetrate. Sansin Foundation is available in different formulas to match the most popular wood species— fir, pine, spruce and cedar.

Jotun launches new color measurement service in Saudi Arabia Jotun Paints has introduced a new color

measurement service for its customers in Saudi Arabia. The Color Eye is a handheld portable device that can provide color measurements and shade definition. The new tool, which is recommended for Jotun dealers, distributors and professionals in the design and decorative segment like architects and interior designers, can measure up to four colors simultaneously and is backed by Jotun’s extensive color database. The Color Eye can take 27 color-accurate images in less than one second. The images are taken from three different angles that search for the best matching color from its database.

International Paint launches new coatings technology for chemical tankers International Paint has introduced Interline 9001, a new bimodal epoxy coating for the cargo tanks of chemical tankers. With enhanced cargo resistance, zero absorption for many cargoes and fewer cycling restrictions, Interline 9001 simplifies the carriage of a wide range of liquid cargoes, optimizing vessel earning potential, the company said. Modern chemical tankers of IMO Ship type I, II and III are designed and equipped to handle a very wide range of liquid cargoes ranging from relatively innocuous materials such as vegetable oils to more aggressive types such as ethylene dichloride and caustic soda. Most vessels will have coated mild steel tanks, stainless steel tanks or a combination of both. The most commonly used type of coating on mild steel tanks is epoxy phenolic, which provides broad cargo carriage capability but can absorb and retain certain cargoes. This can create a difficult cleaning challenge to remove any absorbed cargo and thus mini- International Paint says it can cut cleaning time mize the risk of contaminating subsequent cargoes, according to the company. A ‘re- and materials by up to 70 percent compared to covery period’ may also be required. All of this can incur expense for a ship operator in standard epoxy phenolics or zinc silicates. terms of time and money. The next most common type is zinc silicate, the company said. These coatings provide resistance to solvents and pure chemicals but are limited in their use due to an inability to resist acids and alkalis. The rough surface of zinc silicate coatings can also be difficult to clean, again costing time and money. In addition, costs of on board cleaning are significant. Bunkers for hot water for example could mean a tank cleaning operation alone adding over $100,000 to operating expenses for one full vessel clean and this doesn’t take into account manpower or costs of cleaning materials. Interline 9001 is designed to deliver greater efficiency and flexibility in the operation of chemical tankers, easily switching from one cargo to the next with minimal downtime. It can carry all of the cargoes standard epoxy phenolic technology can, plus a further 25 percent of the large volume cargoes that it cannot and has over 60 percent fewer cycling restrictions, according to International Paint. The technology opens up new (previously restricted) cargo sequences for the carriage of aggressive cargoes, for example, methanol to fatty acids to ethylene dichloride back to back, with no coating recovery required. Its low cargo absorption profile reduces the risk of contamination between cargoes and combined with its smooth, glossy surface, can cut cleaning time and materials by up to 70 percent compared to standard epoxy phenolics or zinc silicates. With reduced cleaning requirements, comes a corresponding reduction in fuel and CO2 emissions. In addition, a low volatile organic content (VOC) and 80 percent volume solids helps to enhance operator environmental profile. Based on bimodal rpoxy technology, Interline 9001 is a blend of polymers. Firstly, a special combination of low and high molecular weight polymers creates a loosely bound, but highly crosslinked flexible network chain on ambient curing. The post cure process then locks these network chains firmly together to provide a highly chemical resistant paint film offering low absorption properties and easy clean whilst still maintaining flexibility to ensure crack resistance on welds when subjected to vessel flexing. 38 | Coatings World

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May 2011

AkzoNobel Aerospace Coatings has launched a new range of products developed for the cabin coatings market. The official European launch of Aerofine took place at the Hamburg Interiors Expo in April. It will be available in Asia shortly and the firm will have a full U.S. launch at the Seattle Interiors Expo later in the year. The Aerofine Brand represents a range of products developed to meet the needs of the cabin market sector. The product range consists of a Semi Gloss and Matt Topcoat supported with a Pinhole filler and a Sanding Surfacer. The range was developed with very specific objectives in mind. First and foremost it had to meet the relevant tests, including stringent fire, smoke and toxicity requirements including FAR 25.853 (FST). It also passed Airbus and Boeing FST requirements on selected composites. All the products in the range are one component waterbased products and exhibit high wear and

May 2011

mar resistance from the topcoat formulations, thus overcoming some of the issues with other single component products in the market, the company said. Various customers have been testing these products and so far the feedback has been positive. The Mix2Win dispenser is the new on site mixing machine for the Aerofine topcoat range.

Cortec unveils EcoPrimer Cortec Corporation has introduced EcoPrimer, a premium quality primer formulated from renewable materials. This core shell acrylic modified alkyd is the first coating to combine a bio-based coating formulation with Cortec’s corrosion inhibiting chemistry. EcoPrimer provides adhesion to metal substrates and corrosion resistance in most environments to provide protection. The water-based formulation makes it easier to comply with environmental regulations governing solvents and VOC limits. It may be applied by spray or brush. A film thickness of 1.5-4.0 dry mils (37.5-100 microns) is recommended. The coating dries to

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New Products

AkzoNobel launches Aerofine for the cabin coatings market

touch in 20-30 minutes and is fully cured in seven days. Topcoats can be applied between 30 minutes and eight hours after EcoPrimer is applied, depending upon the type of topcoat and drying conditions.

Florock launches FloroProof FloroProof is a new system in the Florock Industrial Flooring line. When used as a basecoat, the material prevents Moisture Vapor Transmission (MVT) from damaging subsequent floor coatings. Depending upon site conditions and the composition of the concrete mix, there are many occasions when a concrete slab can create undesirably high moisture levels. In such situations, MVT tends to make its way upward through the slab via capillary action, eventually condensing into a high pH liquid that builds up, destroying the ability of the industrial flooring to bond to the substrate. New FloroProof was designed to offer the industrial flooring contractor a solution to this problem. CW

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FEATURE

Marine Coatings

Marine

Coatings

The marine coatings market experienced growth in 2010, driven primarily by strong newbuild activity in the shipping industry. However, raw material prices continue to challenge manufacturers in 2011. by Kerry Pianoforte, Associate Editor he marine coatings market has shown some signs of recovering from the economic downturn of the last few years. As ship owners and builders begin to regain some confidence in the economy, shipbuilding and the repair and maintenance sectors have begun to slowly return to pre-recession levels. “The global marine coatings market started recovering from the economic downturn during 2010 and we can expect continued improvement throughout 2011 and 2012,” said Steve Dickey, market director, global marine, Sherwin-Williams Protective and Marine Coatings. “The economic crisis impacted the maintenance and repair (M&R) sector significantly, but it is beginning to recover now. Sea stocks are also recovering. Global new builds are expected to decline from 2011-2013, but should recover by 2014.”

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The market has been growing steadily in recent years, driven by strong activity in the shipping industry. “Shipping went through an unprecedented boom in 2006-2008, where vessel owners were making good returns and a record number of ships were ordered,” said Paul Westcott, commercial director, International Paint Marine and Protective Coatings. “Since it can take several years for a ship to be built, coated and delivered from the point when the original contract is signed, the newbuilding shipbuilding market continued to grow, despite the global economic recession.” A reduction in demand for maintenance and repair coatings however, is a result of the global recession as vessel owners suffering intense competition and lower freight rates have attempted to reduce costs. According to Westcott, although the shipping industry is historically volatile, the marine coatings market overall held up well in 2010. “It is expected that the market for newbuilding coatings has now peaked and will begin to shrink over the next few

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May 2011

Marine Coatings

years, but with the largest fleet of in-service vessels that the industry has ever seen, the maintenance and repair market will inevitably pick up and may go some way to compensate for the reduction in newbuilding volumes,” he said.

A volatile market While marine coatings manufacturers expressed cautious optimism for recovery from the economic downturn, raw material prices continue to negatively affect the marine coatings market. “The market was characterized by great optimism the first half of 2010,” said Tom Evensen, group category manager an-

Marine Coatings Technology Innovations

FEATURE

tifouling, Jotun Coatings. “In the second half it dropped rapidly due to increasing raw material prices which started to inhibit a sound profitability for the coatings industry. In 2010 more than 2,000 new-builds were contracted. Today’s general market is anxious due to the overcapacity of tonnage in the market. The expectations for 2011 are worse than for 2009-2010.” Evensen also noted that unrest in North Africa and the Middle East heavily influenced the price of oil and local demand in these regions. “Another factor that plays a vital role in terms of the reduced profitability, within the marine coatings industry, is the fact that several of the major players increased their production ca-

Although it is difficult to predict what the future holds for the marine coatings industry,

This copper free antifoulant is designed for long-term service and deters both soft and hard fouling. Also in Sherwin-Williams’ portfolio is Euronavy ES301, which can be applied with no

compliance with 75 percent volume solids, fast drying times and all year round workability. The product has a smooth surface for easy cleaning, is certified for the carriage of grain and is FDA compliant.

manufacturers have focused on delivering innovative products that will help their customers maintain their bottom line, while delivering performance and environmental compliance. SeaQuantum X200 is Jotun’s latest development in tin-free high performance self-polishing antifouling technology, based on the latest development in hydrolyzing silyl methacrylate copolymers. According to the company, this copolymer dissolves in seawater at a rate permitting the continuous exposure of fresh antifouling and minimizing build up of leached layers. As a result, the product secures long-term fuel performance by maintaining a smooth surface free of fouling. Jotun recently announced findings from a three-year study involving SeaQuantum X200. “Jotun has developed the monitoring tools and analysis method to prove SeaQuantum X200’s ability to dramatically lower fuel costs over time,” said Evensen. “By using sensors to capture information from different data points, Jotun has a basis to calculate fuel savings over time. Based on this data, Jotun can offer Hull Performance Solutions customers a guarantee that SeaQuantum X200 will provide a clean hull and less than 1.5 percent speed loss or maximum 4.5 percent increase in fuel consumption over 60 months, compared to the condition of the vessel after dry-dock. Either we deliver on high performance, or we return the additional investment in SeaQuantum X200.” Sherwin-Williams offers a number of innovative products for the marine coatings industry. SeaVoyage Copper Free is its latest introduction to the marine coatings industry.

dew point restrictions over damp steel surfaces and over flash-rust, reducing application time and costs. Coating can occur immediately after hydroblasting or other water preparation methods without drying. Euronavy ES301 also features good edge retention, low VOC and is HAPS-free. Another product is Sher-Release, a foul release two-coat coating system that creates long-term serviceability and fuel savings for large ships, according to the company. Lastly, Fast Clad ER is a 100 percent solids epoxy amine coating for immersion service in seawater ballast tanks. It features a rapid return to service, low VOC levels and good edge retention. International Paint, an AkzoNobel company, introduced a number of new products in 2010. First it launched a new range of universal primers for the newbuilding market to address the productivity, regulatory, performance and commercial needs of shipyards and ship owners alike. “Ship builders and owners can now better choose how they meet productivity and performance targets and comply with the International Maritime Organization’s Performance Standard for Protective Coatings (PSPC) and new regional regulations limiting VOC emissions, such as the EU’s Solvents Emissions Directive,” said Westcott. Intershield 803 Plus is a new cargo hold coating specifically designed to address the key issue of impact damage from the loading of dry bulk cargoes. Intershield 803 Plus delivers impact resistance and provides general abrasion resistance, corrosion protection, VOC

International has also expanded its range of biocidal antifouling coatings. The enhanced line up includes higher volume solids products, meaning reduced coats per scheme, lower levels of overspray and reduced VOC emissions. The new range will help ship owners, operators and ship yards meet the challenges of fluctuating fuel costs and increasing environmental pressures by delivering a full range of operational cost, environment and in-service performance benefits, according to the firm. The new range features its highest-performing self-polishing copolymer antifouant, Intersmooth SPC; its economical option Interspeed; and a blend of both technologies in the new Interswift products. Lastly, International Paints’ Intersmooth 7460HS SPC and Intersmooth 7465HS SPC pure hydrolyzing self-polishing copolymer antifoulings for deep-sea vessels feature high volume solids and low VOCs. Copper acrylate technology delivers controlled chemical dissolution of the paint film, which ensures continued smoothing over long dry docking intervals. Predictable polishing enables specifications to be tailored to specific ship types and operational profiles, while thin leached layers allow simple cleaning and recoating at dry dockings. Intersmooth 7460HS SPC and Intersmooth 7465HS SPC provide fouling control for up to 60 months and share in the proven track record of Intersmooth SPC on over 15,000 vessels worldwide. The alternative Intersmooth 360 SPC and Intersmooth 365 SPC variants are specially designed for coastal vessels.

May 2011

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Coatings World | 41

FEATURE

Marine Coatings

pacity and number of staff during the boom of 2001-2008,” he said. “This has led to a market which is far more competitive in terms of pricing and thus, inhibiting a sound profitability.” Raw materials key to the manufacture of both marine and protective coatings products have been affected by inflationary drivers including epoxy resins, titanium dioxide, solvents, copper and other metals. “We have attempted to minimize the impact on our customers for as long as possible by leveraging our buying power and driving internal cost saving measures,” said Westcott. “Unfortunately the increase in raw material costs shows no sign of abatement and therefore regrettably we now have little choice but to initiate a program of product price rises.” The rise in raw material costs no doubt is a significant challenge for the global marine coatings market. “Raw materials such as epoxy resins and TiO2 used in ballast tank coatings and topside systems have risen significantly over the last year and are predicted to go even higher throughout 2011 and 2012,” said Dickey. “Also, the price of copper is at or near record highs, having nearly doubled over the past years, and that will affect antifouling paint costs. “Overall, in view of these increases in costs and rising oil and fuel prices, our view is that coatings costs will continue to rise and may have to increase significantly in the short term,” Dickey continued.

Asia Pacific dominates the global market Despite the obstacles presented by raw material costs and price increases, marine coatings manufacturers are looking to the Asia Pacific region for growth opportunities. This region remains the leader in terms of marine coatings consumption. “Asia was the leader before the downturn and is now to an even greater degree the largest and most active region for marine coatings,” said Dickey. “With China, South Korea and Japan representing nearly 80 percent of the world’s newbuilding capacity and China now leading in the number of drydocks and

Courtesy of International Paint 42 | Coatings World

drydocking, Asia is growing two or three times more than any other region. “In our view, the recent global economic rebound is responsible for growth in marine coatings in Asia, the U.S. and Europe,” Dickey continued. “The Asian economy is nearly back to pre-recession levels and Brazil is experiencing significant growth in response to increased activity in the petrochemical and mining segments. Evensen said increased growth in BRICK countries (Brazil, India, China and South Korea) is the key trend in the marine coatings market. “The main regions in terms of where the coatings are actually applied are China, South Korea and Japan,” he said. “This is mainly due to the huge numbers of new building and also dry dockings in those countries. Several of the major yards have started to diversify to a higher extent and not take on new types of projects such as modules for the oil and gas industries. In addition, there are certain areas that due to their strategic locations play a vital role. These places include Singapore, Amsterdam, Dubai, the Suez Canal area and so forth.” According to Westcott, the outlook for the shipping market in 2011 is mixed. “Analysts are bullish on container trade, while less confident in a dry bulk market that has started the year poorly,” he said. “Geographical mix also plays a part. Asian economies are already returning to strong growth, while the U.S. is recovering gradually, but European growth remains weak.” CW

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May 2011

UV-curable Powder Coatings

FEATURE

New Opportunities for UV-Curable Powder Coatings The growing demand for radiation cured coating technology brings into focus the significant economic, environmental and process benefits of UV-curing. UV-cured powder coatings fully capture this trio of benefits. As energy costs continue to increase, the demand for “green” solutions will also continue unabated as consumers demand new and improved products and performance. Markets reward firms that are innovative and adopt new technologies by incorporating these technological advantages into their products and or processes. Developing products that are better, faster and cheaper will continue to remain the norm that drives innovation. The purpose of this article is to identify and quantify the benefits of UV-cured powder coatings and demonstrate that UV-cured powder coatings meet the “Better, Faster and Cheaper” innovation challenge. by Ryan Schwarb, Formulation and Production Manager, Keyland Polymers Ltd. & Michael Knoblauch, President, DVUV Holdings May 2011

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Coatings World | 43

FEATURE

UV-curable Powder Coatings

UV-curable powder coatings

are not degraded or damaged because of UV-cured powder coatings exceptionally low process temperature and fast processing speed.

Better = Sustainable Faster = Lower energy consumption Cheaper = More value for less cost

UV powder coating technology

Market overview Sales of UV-cured powder coatings are expected grow at least three percent per year for the next three years, according to Radtech’s February 2011, “Update UV/EB Market Estimates Based on Market Survey.” UV-cured powder coatings contain no volatile organic compounds. This environmental benefit is a significant reason for this expected growth rate. Consumers are becoming ever more conscious of the health of the environment. The cost of energy is influencing buying decisions, which are now based upon a calculus that includes sustainability, energy and total product life cycle costs. These buying decisions have ramifications up and down supply chains and channels and across industries and markets. Architects, designers, material specifiers, purchasing agents and corporate managers are actively seeking out products and materials that meet specific environmental requirements, whether they are mandated, such as CARB (California Air Resources Board), or voluntary, such as SFI (Sustainable Forest Initiative) or FSC (Forest Stewardship Council).

A typical UV-cured powder coating system requires about 2,050 square feet of plant floor. A solventborne finishing system of an equal line speed and density has a footprint in excess of 16,000 square feet. Assuming an average lease cost of $6.50 per square foot per year, the estimated UV-cure system annual lease cost is $13,300 and $104,000 for a solventborne finishing system. The annual savings is $90,700. The illustration in Figure 1 is a graphic representation of the scale difference between the footprints of a UV-cured powder system and solvent-borne finishing system.

UV powder coating applications Today, the desire for sustainable and innovative products is greater than ever. This has driven many powder coating manufacturers to develop coatings for substrates never previously powder coated. New product applications for low temperature coatings and UV-cured powder are being developed. These finishing materials are being used on heat sensitive substrates such as medium density fiberboard (MDF), plastics, composites and preassembled parts. UV-cured powder coating is a very durable coating, enabling innovative design and finishing possibilities and can be used on a vast array of substrates. One substrate commonly used with UV-cured powder coating is MDF. MDF is a readily available biproduct of the wood industry. It is easy to machine, is durable and used in a variety of furniture products at retail including point of purchase displays and fixtures, work surfaces, healthcare and office furniture. UV-cured powder coating finish performance can exceed that of plastic and vinyl laminates, liquid coatings and thermal powder coatings. Many plastics can be finished with UV-cured powder coatings. However, UV powder coating plastic does require a pretreatment step to make an electrostatic conductive surface on plastic. To assure adhesion surface activation may also be required. Pre-assembled components containing heat sensitive materials are being finished with UV-cured powder coatings. These products contain a number of different parts and materials including plastic, rubber seals, electronic components, gaskets and lubricating oils. These internal components and materials 44 | Coatings World

Figure 1: Illustration for Typical Manufacturing Space for UV-Cured Powder Coating vs. Solventborne Coating System

Parameters for Figure 1 • Part size– 9 square feet finished all sides ¾” thick stock • Comparable line density and speed • 3D part single pass finishing • Finish film build - UV powder – 2.0 to 3.0 mils dependent on substrate - Solventborne paint – 1.0 mil dry film thickness • Oven/Cure conditions - UV powder – 1 minute melt, seconds UV cure - Solventborne – 30 minutes at 264°F • Illustration does not include substrate

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May 2011

UV-curable Powder Coatings

The electrostatic powder application function of a UV-cured powder coating system and a thermoset powder coating system are the same. However, the separation of the melt/flow and the cure process functions is the differentiating characteristic between the UV-cured powder coating system and the thermal powder coating system. This separation enables the processor to control the melt/flow and cure functions with precision and efficiency, and helps maximize energy efficiency, improve material utilization and most importantly increase production quality.

Illustration of UV-Cured Powder Coating Application Process

FEATURE

ble solventborne thermal cure system has the capacity to finish 950 parts. The UV powder system will finish 200 more parts in a day increasing productivity by 21 percent. For example, a finished product selling for $10 per part with 30 percent gross margin generates an additional $600 per day of marginal revenue, or $150,000 per year. An additional benefit to a shorter process time is the ability to respond faster and resolve any processing issues. In a typical finishing operation, it is very difficult to identify problems until the part has been coated, cured and is approaching the end of the process cycle. The shorter process time of UV powder enables faster identification of problems and implementation of corrective actions. In a thermal cure system, once defective finished parts are identified and adjustments are made, the finishing line may hold over 300 feet of potentially defective parts, all of which will need to be inspected and possibly reworked or scraped.

UV powder coating’s time advantage The “Faster” advantage of a UV powder coating system is the shorter process time, which equates to an increased finishing capacity and lower energy consumption. A UV-cured powder coating system can produce more product, uses less energy and increase first pass quality. Set-up times are shorter, thermal damage to substrate is virtually eliminated and process failures are greatly reduced. Liquid finishing requires solvent flash-off and thermal curing requires 30 minutes or more. Although thermoset powder coatings do not require solvent flash, the cure temperatures are higher at 400°F), requiring an additional cooling period prior to handling. The UV-cured powder coating process significantly reduces process times, generating a number of process and efficiency benefits. These include less time waiting on daily start up and shut down; increased finish capacity; a reduced number of parts on the finishing line; and a reduction in defects and reworks.

Part Finish Time Based on Coating Processes

The short and fast process time for UV-cured powder systems increases the daily finishing capacity and generates additional marginal revenue for the user. A typical UV powder system can finish 1,150 parts in an eight-hour production day. A comparaMay 2011

Daily Finish Capacity for UV Powder and Thermal Cure Coating Systems

Value of UV-cured powder coating UV powder coatings have many operating efficiencies that can be directly correlated to the value of the system, or the “Cheaper” part of the innovation challenge. A UV-cured powder coating has an applied material cost advantage compared to low solids solventborne coatings. A solventborne industrial coating is composed of 25 percent solids and has a 30 percent material utilization with a conventional spray application. A 1 mil dry film thickness has an applied cost of $0.28 per square foot. UV-cured powder coatings contain no solvents or liquids and are 100 percent solid with up to a 95 percent material utilization in the finishing operation. A UV-cured powder film build of 2 mils on a smooth substrate produces a continuous and uniform finish. The applied material cost of a 2 mil film thickness is $0.11 per square foot. Rougher substrates such as MDF require 3–3.5 mils of powder finish with an applied material cost of $0.17 per square foot. The 2 mil UV powder finish is 60 percent cheaper than the 1 mil solvent liquid finish. The user will save $170,000 per year finishing one million square feet using the UV powder system. The chart on the next page totals the various cost benefits of UV-cured powder coatings.

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FEATURE

UV-curable Powder Coatings

Keyland Polymer Launches New Website

This illustration is for reference purposes only – Time, monetary values, system, part and powder consideration will change calculation results.

Conclusion The environmental benefits, energy savings and the operating efficiencies of UV-curable powder coatings are evident, demonstrable and measurable. The market for UV-curable powder coatings will continue to grow as users and consumers become more aware of the advantages of this innovative material chemistry and finishing technology. Education and demonstration are the keys for developing and building the market for UV-curable powder coatings. There is no doubt that UV-curable powder coatings meet and exceed the Better, Faster, and Cheaper innovation challenge, creating an exciting future full of possibilities for UV-curable powder coatings. CW

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Keyland Polymer, Ltd., Cleveland, Ohio/USA has launched its new website— www.keylandpolymer.com. The new site contains information on UV-cured powder coatings and its many uses, applications and advantages. The market for UV-cured powder coating is rapidly expanding, and Keyland Polymer is at the forefront of this technology. The website features technical information, efficiency and process analysis, as well as demonstrating and explaining the many advantages of UV-cured powder coatings. The site also includes a gallery of finished products and videos of UV-cured powder manufacturing and application. “It is our goal to expand and solidify our leadership position in the rapidly developing UV-cured powder coating industry. This site will help promote and support UV–cured powder coatings and educate the global market on its many uses and benefits. We are excited and see a great future for UV powder coatings,” said Michael Knoblauch, President of DVUV Holdings.

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May 2011

Biocides Supplier Directory

FEATURE

Biocides Supplier Here is a look at the latest offerings from select biocide suppliers. For more information on the products listed, please contact the company directly.

Arch Chemicals, Inc. Atlanta, GA 800-523-7391 Fax: 866-705-0465 Email: [email protected] Web: www.archbiocides.com/proxelbzplus • New product name: Proxel BZ Plus Preservative This unique combination offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives and pigment dispersions – preventing discoloration and providing the extra protection customers need against mold, mildew and bacteria. Features include color-stable formulations, dual-action protection, zero VOCs, CMIT/MIT and formaldehyde-

May 2011

free, long-term preservation and broadspectrum activity.

Dow Microbial Control Buffalo Grove, IL +41 44 728 26 65 Fax: +41 44 728 27 10 Email: [email protected] Web: www.dowmicrobialcontrol.com • New product name: Bioban 358, a combination of DCOIT, OIT and Diuron active substances for dry film protection Long-term, effective protection of dry film formulations against both fungi and algae even at low dose levels, water-based dispersion; does not contain carbendazim, VOC or IPBC; active ingredients do not contain heavy metals; excellent formulation compatibility.

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• New product name: Bioban 200 Antimicrobial for dry film protection Broad and balanced spectrum of activity against fungi, algae and bacteria; lowVOC aqueous dispersion; leach-out stable; non-persistent in the environment; new formulation with lower viscosity.

International Specialty Products (ISP) Wayne, NJ 973-628-3166 Email: [email protected] Web: www.ispcoatings.com • New product name: Fungitrol 940G water-based dispersion for dry-film protection A VOC-free, odor-free water-based dispersion of IPBC, Fungitrol 940G is

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FEATURE

Biocides Supplier Directory

broadly compatible with latex coatings, emulsions and adhesives. The globally approved product is typically used in a range from 0.25 to 1.2 wt%. • New product name: Nuosept 498G Incan preservative A VOC-free, odor-free, water-based dispersion of BIT, Nuosept 498G is broadly compatible with latex coatings, emulsions, adhesives and slurries. The globally approved product is typically used levels range from 0.03 to 0.25 wt%.

Lanxess Corp. Pittsburgh, PA 412-809-3783 Fax: 412-809-1082 Email: [email protected] Web: www.mpp.us.lanxess.com • New product name: Preventol TM-EPS Preventol TM-EPS is the only imidaclopridbased EPA registered pesticide specifically

48 | Coatings World

for the protection of EPS foam against termites. Preventol TM-EPS is a systemic, organic pesticide in powder form that is used at low concentrations and easily integrated into the EPS manufacturing process.

Troy Corp. Florham Park, NJ 973-443-4200 Fax: 973-443-0843 Email: [email protected] Web: www.troycorp.com • New product name: Mergal 753 Mergal 753 is a highly concentrated, zeroVOC, formaldehyde-free wet-state preservative with broad spectrum efficacy against bacteria, fungi and yeast. Mergal 753 is a free-flowing water-based, non-alkaline dispersion that has a low toxicity profile and contains no alkylphenol-ethoxylates (APEs).

free broad-spectrum wet-state preservative for difficult-to-control water-based systems. Mergal 758 combines effective, fast-acting properties (“Quick kill”) coupled with long-lasting protection, in an easy-to-use water-based, non-alkaline dispersion that provides highly effective control of bacteria, fungi and yeast. CW

Should Your Company Be Here? Have your biocides listed in Coatings World Send announcements to: Coatings World Biocides Directory 70 Hilltop Road, Third Floor Ramsey, NJ 07446 USA E-mail: [email protected]

• New product name: Mergal 758 Mergal 758 is a zero-VOC, formaldehyde-

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May 2011

FLEXIBLE

SOLUTIONS

Just as a chameleon is flexible and can adapt to its environment, LANXESS Material Protection can customize its services to your particular needs. Our experts choose from a wide range of biocides and preservatives to develop the best protection system to meet your special needs. Strong brands like Preventol® stand for quality, experience and progress. LANXESS Material Protection – Flexible solutions you can always trust

LANXESS Corporation • Material Protection Products 111 RIDC Park West Drive, Pittsburgh, PA 15275 • Phone: 1 - 800 - LANXESS Fax: 412-809-1068 • Email: [email protected] • www.ProtectedbyPreventol.com

FEATURE

ECS 2011

European Coatings Show 2011

Bigger The coatings industry’s leading exhibition continues to set growth records.

by Tim Wright, Editor Photographs by Michael R. Stark he European Coatings Show 2011 continued its reputation as the leading international exhibition for paints, coatings, sealants, construction chemicals and adhesives. The exhibition set new records again in 2011. In all 886 exhibitors from 45 countries presented their products and services on a record net display area of more than 30,000 square meters, according to Vincentz Network. The show organizer said roughly 26,000 trade visitors made their way through the Exhibition Centre Nuremberg, making it the center of the coatings world over the course of the three-day event from March 29-31. With these figures, the 2011 event beat the previous record set in 2007. The European Coatings Show once again proved it is the meeting place for the global coatings community. It truly represents the global coatings industry with 61 percent of its exhibitors being international (2009: 57 percent). This makes it an ideal dialogue platform for experts from all over the world. The leading exhibitor nations after Germany (343 exhibitors) were China (120 exhibitors), Italy (47 exhibitors) and the Netherlands (46 exhibitors), according to Vincentz Network’s closing report.

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The exhibitors at the European Coatings Show 2011 offered a broad spectrum of products covering the latest developments and innovations on the market. These included raw materials for coatings, printing inks and adhesives, as well as intermediates for construction chemicals, laboratory and production equipment, and testing and measuring equipment. The show floor also included booths dedicated to application systems, safety at work, environmental protection and various services.

ECS 2011 surpassed exhibitor expectations Exhibitors expressed great satisfaction with not just the high number of attendees, but more importantly the quality of booth visits at ECS 2011. “We were overwhelmed by traffic,” said Ulf Becker, managing director Europe, vice president, Troy Chemical Europe B.V. “We were busy all day without any breaks.” David Tierney, global business manager, building products, Arch Chemicals, Inc., had high expectations going into the show. “We received great feedback,” he said. “We had a steady group of people at our booth looking for high quality products.” “The show started with a bang on the first day,” said Andrew Moody, product and market manager EMEA, surface protection solutions, DuPont Chemicals and Fluoroproducts. “Right from the get-go, there were a lot of quality discussions.” “The feedback from our team was that the quality of con-

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May 2011

ECS 2011

versations was at par or better than previous shows,” said Sandeep Goel, global business manager, paints, coatings and adhesives at Lubrizol. “We noticed a lot of our customers scheduled appointments instead of having just stopped by. There was more structure and customers had specific issues the wanted to discuss. In this regard, the show was more efficient.” “We were pleasantly surprised,” said Robert Poletti, vice president, marketing at Michelman. “In 2009 a lot of attendees were experiencing uncertainty and fear due to the credit crisis. There was none of that at this year’s show. Attendees were all talking about products and projects.” “The show was busy and attendance higher than two years ago, which was a great sign for the industry,” said Mehran Yazdani, vice president of marketing at Sun Chemical. “We saw a lot more of our customers attending this year. We were very excited about this. ECS 2011 was a big show for us.” “It was our second time exhibiting at ECS,” said Fabio Fillippos, general directory at Nitro Quimica. “Overall it was a great opportunity to meet customers from all over the world and at the same time generate new contacts.”

Exhibitors showcased new technology ECS 2011 proved to be the perfect venue for exhibitors to showcase their newest technology. As the sustainability movement continues to gain momentum, an important growing trend in the industry that was evident on the floor is the rapidly growing share of water-based paints and coatings technology. Shamrock Technologies highlighted several new products and technologies. These included products designed to improve slip and abrasion resistance in water-based can coatings, matting agents that offer excellent burnish resistance, additives for solventbased wire coatings and new FDA-compliant fluoropolymers. In addition to its comprehensive line of Mowilith VAE emulsions, Celanese Emulsion Polymers highlighted several other innovative products including pure acrylic emulsions for use in gloss paints, varnishes and lacquers featuring outdoor weathering and block resistance.

FEATURE

Arch Biocides featured its entire biocides portfolio for in-can preservation, film protection and antifouling paints. A new technology displayed was Proxel BZ Plus preservative, which offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives and pigment dispersions. Proxel BZ prevents discoloration and is designed to provide extra protection against mold, mildew and bacteria. Taminco highlighted several neutralizing amine additives for the paints and coatings markets. With its key coatings additives—Advantex and Vantex-T—Taminco had a lot to talk about on the show floor. Vantex-T is a cost-effective, multi-functional amine additive that enables environmentally friendly, low to zero VOC paint formulations with virtually no odor. Advantex, a low odor amine additive as well, allows formulators to reduce antifreeze, surfactants, dispersants and other additives by as much as 60 percent, the company said, resulting in cost savings of as much as $10 per 100 gallons, even versus ammonia. Michelman launched its NatureShield line of environmentally friendly, water-repellent additives for interior and exterior wood, stone and concrete coatings. Natureshield 30, 31 and 40 are emulsions of natural oils and waxes that provide water resistance and water beading when used in coatings, stains and sealants. NatureShield 30 is an emulsion of tung oil that provides a tough, highly water-resistant finish that does not darken noticeably. NatureShield 31 is an anionic emulsion of natural oils and waxes that provides water resistance and water beading in topical wood coatings. NatureShield 40 is a film-forming natural oil emulsion used to provide water resistance in wood and concrete coatings as well as moderate scratch and mar resistance. Rio Tinto Minerals showcased the sustainable and technical advantages of its high aspect ratio and ultrafine talcs, as well as its range of Plastorit extenders. The new, ultrafine Luzenac Jetfine range was developed using proprietary, micronizing technology, which produces highly lamellar talcs with a high specific surface area. Luzenac High Aspect Ratio (HAR) talcs are designed for enhancing barrier properties in protective coatings. Plastorit is an inert, functional mineral extender for high-performance coatings.

Celanese signs agreement with Algol Chemicals At the European Coatings Show, Celanese Emulsions Polymers appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end use applications. Representatives from both companies signed the agreement at the Celanese stand, followed by a toast, to emphasize the commitment of both parties to the paint and coatings industry in Russia. Pictured left to right are Kari Paajanen, Algol Chemicals, Business Unit Director; Rolf Kuropka, Celanese Emulsions Europe Sales Director; Raul Henriksson, Managing Director of Algol Chemicals; Bernhard Forschler, Celanese Emulsions Europe Marketing Director; Phil McDivitt, Celanese Emulsions General Manager; and Michael Sauer, Celanese Emulsions Regional Sales Manager.

May 2011

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FEATURE

ECS 2011

The Performance Coatings business of The Lubrizol Corporation showcased its sustainable solutions for wood, OEM metal, masonry and graphic arts applications with its Solsperse, Permax and Carboset brands. To achieve improved color development and pigment stabilization, Lubrizol offers Solsperse hyperdispersants. For APEO-free corrosion resistant solutions for metal and automotive applications, Lubrizol offers Permax polymers polyvinylidene chloride acrylic emulsions. And the Carboset brand provides acrylic emulsions that offer a variety of per-

formance attributes for wood, metal and cementitious substrates. Lubrizol Performance Coatings also launched two new polyethylene wax compounds at the show: LubriPrint SF 285 and 300. DuPont offered a wide range of products to be used in lowand zero-VOC paint and coating applications, and particularly highlighted its Capstone fluorosurfactans line. According to the company, extensive new research conducted by DuPont scientists demonstrated that incorporating DuPont Capstone fluorosurfactants in both the grind and letdown phases can minimize

Coatings experts from around the world met at the European Coatings Congress Included 648 participants from 40 countries with some 150 papers in 25 sessions. The European Coatings congress opened the day before the exhibition on Monday March 28, 2011, with the keynote lecture by Prof. Matthias Beller from Rostock University in Germany. The winner of the 1st Sustainable Chemistry Award showed that sustainability in chemical production is the key technology of the 21st century with his presentation titled, “Sustainable Chemistry: A Key Technology for the 21st Century”. With an expertise in catalysis, Beller noted that sustainability is the greatest challenge of the 21st Century. Despite numerous important methodological advancements in all areas of chemistry, the industrial production of chemicals can be improved. He said currently more than 80 percent of all products in the chemical industry are made via catalysis. In this regard, the development of more efficient catalysts constitutes a key factor for achieving a sustainable production of all kinds of chemicals. Beller explained that recently developed molecular-defined, as well as nanostructured catalysts, enable chemists to perform their organic syntheses more selectively and with improved economics. In addition, he touched upon the need for drastically improved catalysts for challenging “dream reactions” as well as the importance of chemistry for environmentally benign energy technologies. Sustainability was also the central issue of the second keynote lecture by Dr. Erik Risberg, Jotun, Norway. He discussed ways to improve sustainability in the coatings industry. He noted important aspects related to sustainability including the choice of raw materials and their production, the manufacturing of the product itself, logistics European Coatings Award winner Dr. Marc Entenmann, throughout the supply chain, protection for the end user, the reFraunhofer Instiut for Manufacturing Engineering ans Aumoval process and waste treatment. tomation together with Dr. Sonja Schulte, managing editor, The European Coatings Award for the best Conference Paper was European Coatings Journal. also presented on the first day of the European Coatings Congress Photo: NuernbergMesse to Dr. Marc Entenmann’s team from the Fraunhofer Institute for Manufacturing Engineering and Automation. The paper entitled, “Corrosion Protection with Nanoscale Anticorrosive Pigments in Coatings,” describes the effects of reducing the particle size of corrosion protection pigments. The jury based its decision on the outstanding way in which the paper shows an approach to solving one of the industry’s biggest and most cost-intensive problems: the corrosion of steel. The paper was co-authored by Heinz Greisiger, Roman Maurer and Thadeus Schauer. Another highlight of the conference occurred when Dr. Sonja Schulte, editor in chief, science and technology, for the European Coatings Journal, presented results of a delegate survey that looked at future trends in the paint and coatings industry. Waterborne technology was the clear leader when delegates were asked which technologies are the most important for future development. Functional/smart coatings came in second, followed by powder, high solids and UV/EB curing technology. Market demands was the number-one driver of R&D activities, followed by care/responsibility for society, raw material prices and legislation. Delegates also answered that binders/resins are the raw material class that will lead the effort to develop renewable products, followed by additives, fillers and pigments.

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May 2011

ECS 2011

the need for surfactant-based additives, while creating higherperforming paints and coatings. Dow Coating Materials (DCM) launched Evoque Pre-Composite Polymer Technology. The company says it is a revolutionary development for paints and coatings and hopes to change the way formulators think about hiding and the use of titanium dioxide (TiO2). Evoque Pre-Composite Polymer Technology improves the particle distribution and light scattering efficiency of TiO2, facilitating improvements in hiding efficiency and allowing for up to 20 percent less TiO2 used in the formulation, the company said. Additional benefits include improved barrier properties such as stain and corrosion resistance. BASF offered a broad range of solutions for demanding surfaces to the automotive and transportation coatings industry. With Basonat LR 9082 BASF introduced a new highly functional polyisocyanate that allows faster handling of the coated substrate. Basonat LR 9082 was developed for solvent-based applications and combines fast drying with fast hardness development. It is suitable for coating metal in the areas of automotive, industrial, furniture and flooring applications. BASF also highlighted its light stabilizer Tinuvin Carboprotect, which was developed to stabilize carbon-fiber-reinforced plastics, making it possible to visibly display the embedded carbon fibers. BASF also launched Paliocrom Brilliant Gold, the newest effect pigment in the Paliocrom Brilliant product family. At BYK Chemie’s booth the company featured its innovative and environmentally friendly solutions for the coatings, printing ink and adhesives industries. The ‘green’ defoamer BYK-1740 was the newest addition to the Greenability product portfolio. This eco-friendly defoamer is comprised entirely of renewable raw materials and is completely VOC-free. Specifically developed for the formulation of cutting-edge green coating systems in the architectural coatings sector, BYK-1740 satisfies all applicable VOC standards around the world. BYK also launched the BYKJET product portfolio for inkjet applications, which includes additives for solvent-based as well as aqueous and radiation-curable inkjet ink systems. Also, BYK-415 is a newly

FEATURE

American Coatings Show 2012 is in Indianapolis Coating experts in America can meet as soon as 2012, when the American Coatings SHOW and American Coatings CONFERENCE take place in the Indianapolis Convention Center from May 8-10 and 7-9, 2012 respectively. For more information visit www.american-coatings-show.com.

developed liquid rheology additive for automotive and industrial coatings especially suited for this purpose. Lanxess presented its comprehensive product portfolio under the motto “Pigments + Protection”. The showcased products included in particular Bayferrox red shades for paint and coating applications and yellow pigments with special properties. Evonik launched an international Market Initiative at ECS 2011 with an investment of €338 million in R&D, 59 percent of which is earmarked for new products and technologies. To meet increasing demand from a large number of user industries, Evonik is investing heavily in expansion of existing capacities as well as new plants and technologies. The group plans to commission new isophorone and isophorone diamine plants in China in 2013, and July 2011 will see the groundbreaking ceremony for a new laboratory building at the Essen Goldschmidt site. The next European Coatings Show takes place in the Exhibition Centre Nuremberg from March 19-21 2013, and the congress starts as always a day earlier on March 18. CW

Scenes from the Show

May 2011

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FEATURE

ECS 2011

Scenes from the Show

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May 2011

ECS 2011

May 2011

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FEATURE

Coatings World | 55

Industry News

AkzoNobel boosts growth momentum with China expansion

AkzoNobel plans to invest more than €60 million in boosting production capacity for its Bermocoll cellulose derivatives (paint and building material thickeners), providing additional momentum for the company’s accelerated growth strategy, which includes doubling revenue in China to $3 billion by 2015. As well as constructing a new facility at its Ningbo multi-site in China, the company will also debottleneck the existing manufacturing site in Örnsköldsvik, Sweden. The two projects will increase capacity to close to 40,000 tons per year, the company said. “This investment is all about meeting rapidly increasing customer demand and seizing an ideal opportunity to become market leader by establishing production in Asia,” said Rob Frohn, AkzoNobel’s board member responsible for specialty chemicals. “High growth markets are central to our growth strategy and adding a second production unit for Bermocoll in Ningbo will add further impetus to our ambition to double revenue in China by 2015.” The debottlenecking project in Sweden is due to be completed by the end of this year. The majority of the investment, however, has been earmarked for the new plant in Ningbo, where the company’s Functional Chemicals business already operates facilities for chelates, ethylene amines and ethylene oxide. An organic peroxides facility is also due to come on stream in 2011. The new Bermocoll unit should be on stream in early 2013 and the funding allocated for this facility will bring the total investment in Ningbo to more than €320 million. “Ningbo is the ideal location for the new facility as the infrastructure is already in place and we have access to on-site production of ethylene oxide, as well as being close to other key suppliers,” said managing director of AkzoNobel Functional Chemicals, Jan Svärd. “The fact that Asia is the world’s fastest-growing market also means that building the plant in China makes perfect strategic sense.” 56 | Coatings World

Based on a natural polymer, the company’s cellulose derivatives are sourced from wood pulp or cotton linters. The main application areas are water-based paints, building additives and pharma/healthcare. AkzoNobel currently employs approximately 6,700 people in China, with revenue for 2010 totaling €1.3 billion. The company now has 27 manufacturing locations in China.

Bayer Corporation invests $17 million at U.S. headquarters

solid” substance is designed to provide greater ergonomic comfort. Additional energy-efficient design features include: Energy Star-rated heating and cooling systems, low-flow plumbing to reduce water usage by 20 to 40 percent and GThurm windows, a line of energyefficient windows, recently launched by Graham Architectural Products. The windows feature Graham glass-reinforced polyurethane technology, which employs a polyurethane resin supplied by Bayer MaterialScience LLC. In addition to stability and durability, the windows offer

Bayer Corporation will invest $17 million in a “Workspace of the Future” renovation project at its U.S. headquarters in Pittsburgh. The project focuses on two buildings, which house the largest number of employees, approximately 825 of the 1,500 employees at the suburban Robinson Township campus. Completion is expected by June 2013. The new working environment will integrate and showcase Bayer Materi- Bayer will invest $17 million in its new US site. alScience products in the design. For example, Bayer invented polycarbonate, a synthetic thermoplastic resin used in a wide range of products. Bayer MaterialScience’s Makrolon MAK clear polycarbonate will be used at the workstations, allowing natural light to filter throughout the workplace. LED (light-emitting An interior view of Bayer's future workspace. diode) light fixture lenses will be made of the polycarbonate mate- thermal insulation and environmental rial, as will lobby architectural panels dis- friendliness. Bayer is pursuing LEED-CI (Leaderplaying the Bayer logo. Another Bayer MaterialScience prod- ship in Energy and Environmental Design uct, Technogel, will be incorporated into – Commercial Interior) gold-level certifiemployee and guest seating throughout cation from the U.S. Green Building the buildings. The polyurethane “liquid Council for the project. www.coatingsworld.com

May 2011

DSM has announced a reorganization that will see its business units DSM Powder Coating Resins and DSM NeoResins+ merged into a single new unit—DSM Coating Resins. In the restructuring towards one coating resins unit, a subdivision will be made based on different market dynamics, which will be reflected in the organizational approach for these subdivisions. DSM Coating Resins will be headed by Patrick Niels, currently business unit director of the Powder Coating Resins unit, and will be led from Zwolle, the Netherlands. Steve Hartig, currently business unit director of DSM NeoResins+ will move to lead another unit within DSM.

Cabot plans to expand carbon black capacity Cabot Corp. plans to invest more than $180 million between now and 2013 to expand manufacturing capacity at plants in China, Indonesia, Brazil and Argentina, as well as adding capacity at three facilities in Europe. The expansions will increase Cabot’s annual global carbon black output by approximately 15 percent, or more than 300,000 metric tons. Carbon black is an intensely black performance material, used as a reinforcing agent in rubber as well as a pigmenting, UV stabilizing and conductive additive in a variety of other specialty products. “We are making investments in support of Cabot’s long-term strategy to grow in emerging markets,” said Patrick Prevost, Cabot president and chief executive officer. “We already have a strong presence in many of the fastest growing regions in the world. These investments will further accelerate our growth.” Investments in South America, specifically in Brazil and Argentina, will increase Cabot’s capacity in that region by approximately 20 percent. In Indonesia, Cabot is increasing capacity by approximately 50 percent, through a newly announced expansion project in Cilegon, and a previously announced expansion in Merak. In Europe, Cabot is also preparing debottlenecking actions in Europe, which will expand the company’s capacMay 2011

ity by 10 percent. Additionally, in China, Cabot has announced it has entered into a joint venture with Risun Chemicals Company, Ltd., to construct a state-ofthe-art carbon black facility in Xingtai. The new facility will expand Cabot’s capacity in China by approximately 25 percent, with 130,000 metric tons of capacity and the potential for expansion to 300,000 metric tons.

Lanxess expands in Middle East Lanxess is expanding its global presence and has founded a dedicated company for the Middle East. The office of Lanxess Middle East GmbH is located in Dubai. Lanxess currently supplies customers in the Middle East primarily with specialty chemicals, color pigments for the construction industry and high-tech plastics and rubbers. Elie Saad has been appointed managing director of the Dubai office. Saad previously held various positions in the Lanxess group. His most recent function was as head of the global polymer additives business in the Functional Chemicals business unit.

Celanese appoints Algol Chemicals distributor for Russia and Ukraine Celanese Emulsions Polymers has appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its waterbased binders into all end use applications. Algol Chemicals plans to open a coatings laboratory in the Moscow area, to provide formulation and application development assistance for local paint manufacturers. The lab will focus on the Mowilith brand of dispersions for use in waterborne paints, which are gaining favor in Russia for their reduced emissions and costs versus solventborne alternatives. Celanese Emulsion Polymers will continue to handle international key accounts directly through its local sales manager in Moscow.

Lucite Int’l to open methacrylic acid manufacturing facility Lucite International Group Ltd., Southampton, UK, a group company of Mitsubishi Rayon Co., Ltd., has decided to construct a new plant for the manufacwww.coatingsworld.com

Industry News

DSM Powder Coating Resins and DSM NeoResins+ merge

ture of methacrylic acid (MAA) at its facility in Beaumont, Texas/USA. Total planned investment is approximately $36.2 million and production capacity will be 23,000 tons per year. The tentative construction is scheduled to start in July 2011 and production is scheduled to start in the fourth quarter of 2012. With the economic growth of emerging countries, supply of MAA remains tight in Asia, especially China, as well as in North and South America. Because demand for MAA is expected to grow, Lucite International has decided to build a supply base for MAA in the Americas region. MAA, which is produced using acetone cyanohydrin (ACH) as its main ingredient, is used as a raw material primarily in paint, adhesives, synthetic rubber and admixture for concrete.

AkzoNobel to boost Expancel expandable microspheres capacity in Sweden AkzoNobel is boosting capacity in Sweden for its Expancel expandable microspheres in order to meet growing global demand. Used as a blowing agent or lightweight filler, the Expancel product line is continuing to evolve and find new applications in markets such as thermoplastics, printing inks, coatings and paper and board. The extra capacity, due to come on stream in early 2012, will be added at the company’s site in Stockvik. Part of the investment will also be used to further improve eco-efficiency at the facility and to implement several additional upgrades. Expancel is made up of small plastic spheres filled with gas. When the gas inside the shell is heated, it increases its pressure and the thermoplastic shell softens, resulting in an increase in the volume of the spheres. When fully expanded, the volume of these spheres increases more than 50 times. Some of the newest Expancel products include ultra-high temperature microspheres for engineering plastics, which reduce weight and save on raw materials costs. Available in both unexpanded and expanded versions, more common applications include fillers for vehicle bodies, Coatings World | 57

Industry News

injection-moulded PVC soles for footwear, tennis balls and wine bottle corks.

EAG acquires Chemir and CAS-MI Evans Analytical Group, Inc. (EAG), a global provider of surface analysis and materials characterization services, microelectronics “release to production” and electronic failure analysis services, has acquired Chemir Analytical Services and its affiliates CAS-MI Laboratories and Cyanta Analytical Services. Chemir and CAS-MI will continue to operate under their current names, and Cyanta will begin the process to be renamed EAG Life Sciences. All three laboratories will continue operations at their respective facilities. The acquisition of Chemir allows EAG to better serve the medical device and pharmaceutical companies who require FDA testing beyond materials characterization and clients seeking to develop novel coating technologies beyond surface analysis investigations. Chemir Analytical Services of St. Louis, MO, has built its reputation by solving unique challenges associated with product failures across diverse industries including identification of contaminants, deformulation of products and litigation support for patent infringement cases. CAS-MI Laboratories of Ypsilanti, MI, has provided analytical services for the polymer, paints, coatings, adhesives and sealants industries since 1943. More recently, CAS-MI has assisted entrepreneurs in product development for novel paint and coating technologies. EAG is majority owned by Odyssey Investment Partners, LLC, a private equity firm with more than $2 billion in capital under management. Odyssey makes majority, control investments primarily in established middle-market industrial manufacturing and business services companies in a variety of industries.

Simon Developments. The specialty chemicals company recently signed a long-term lease for 65,552 square feet—the entirety of Building 1—at the campus, which will be used for the company’s global headquarters. Designed by architectural firm CUH2A, which specializes in science and technology facilities, SciPark is a four-building, 240,000-square-foot Class A campus. Elementis is relocating approximately 125 employees from its existing, New Jersey headquarters. The $10 million interior build-out of Elementis’ space at SciPark is planned to begin in April 2011, and the firm expects to take occupancy during the first quarter of 2012.

Arkema expands production in China Arkema has brought on stream its new Kynar PVDF production fluorinated polymer plant at its Changshu site in China. With this additional capacity, Arkema now has significant VF2 and PVDF production resources on three continents Europe, North America and Asia.

Momentive sells NA resins business Elementis signs full building lease at SciPark, Princeton, NJ area's science and technology campus.

SciPark is designed to meet Leadership in Energy and Environmental Design (LEED) standards. Sustainable “green” elements being incorporated into the development include certified construction waste management, the use of low emitting materials including adhesives, paints and carpet, sophisticated lighting and HVAC design focused on controllability of systems by users, reflecting white roof, water efficient landscaping, alternative transportation focused on bicycle racks and showers for tenant employee use.

Elementis to relocate headquarters

Evonik agrees to sell carbon black business to Rhone Capital

Elementis Worldwide, Inc., a subsidiary of Elementis plc, has signed on to be the first tenant at East Windsor’s SciPark, the Princeton, New Jersey area’s life science and technology campus, owned and managed by Woodmont Properties and

Evonik Industries signed an agreement with affiliates of Rhône Capital LLC to sell its carbon black business, which achieved sales revenues of some €1.2 billion in 2010. The transaction is valued in excess of €900 million including the assumption

58 | Coatings World

of certain obligations. The closing is expected during summer 2011. The group’s carbon black activities comprise 16 production facilities in eleven countries. Evonik Carbon Black is the global number three in this market. Carbon black is used in the rubber and tire industries and as pigment black preparations in coatings, plastics, inks and toners. The business is being acquired intact as a whole, with its 1,650 employees, about 500 of whom are based in Germany. Evonik’s executive board decided in early September 2010 to exit the carbon black business entirely.

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Momentive Specialty Chemicals Inc. and PCCR USA, Inc. have signed a definitive agreement for Momentive to sell its North American composites and coating resins business to PCCR USA, a subsidiary of Investindustrial, a European investment group with operations in specialty chemicals, resins and intermediates.

ADM begins production of biobased propylene glycol Archer Daniels Midland Company (ADM) has announced the successful start-up of its biobased propylene glycol facility in Decatur, IL. The facility began start-up operations in late March and is now producing industrial-grade, biobased propylene glycol.

Clariant closes Süd-Chemie acquisition Clariant has completed the purchase of SüdChemie from One Equity Partners and the family shareholders. Clariant will make a public offer to acquire the outstanding shares from Süd-Chemie minority shareholders. The overall transaction value amounts to approximately €1.9 billion. May 2011

Buhler Group acquired a strategic stake in the Australia-based company Micronisers Australasia Pty. Ltd. effective April 20, 2011. Buhler therefore strengthens the existing strategic collaboration with Micronisers Australasia Pty. Ltd. in view of promising prospects in its Nanotechnology Business Unit. Buhler acquired a strategic stake of 15 percent of the shares of Micronisers Australasia Pty. Ltd. in order to foster and further strengthen the existing strategic collaboration. The parties have agreed not to disclose the purchase price. Along with the transaction, Buhler now also holds options to further increase its stake in Micronisers Australasia Pty. Ltd. in the future. Buhler’s Dr. Frank Tabellion, managing director of Buhler PARTEC GmbH in Saarbrucken, Germany, as part of Buhler’s Business Unit Nanotechnology was appointed member of the Board of Directors of Micronisers Australasia Pty. Ltd. Micronisers Australasia Pty. Ltd. will invest the fresh capital in the growth of its operations in the market and in the extension of its technology platform and plant. Buhler therefore extends its technology platform in the field of nanotechnology for the production of competitive nanomaterials. At the same time Buhler also secures the supply chain for important raw materials for its Business Unit Nanotechnology. Micronisers Australasia Pty. Ltd. gains with the transaction a stronger position as distributor of Buhler’s product Oxylink in the Southeast Asia rim. The investment directly goes to the benefit of the operative business of Buhler with Oxylink. Buhler’s Oxylink is a formulated performance additive based on nanotechnology for waterborne coating systems such as acrylic, alkyde and PU dispersions.

Momentive Performance Materials and Zhejiang Xinan Chemical plan expansion of joint venture in China Momentive Performance Materials Inc. (MPM) and Zhejiang Xinan Chemical Industrial Group (Zhejiang Xinan) have announced the planned expansion of manufacturing capacity by their joint venture company, Zhejiang Xinan Momentive May 2011

Performance Materials Co., Ltd. The joint venture company’s plant in Jiande, China, which has annual production capacity of approximately 50,000 metric tons of siloxane, started its first phase of operations in the fourth quarter of 2010. With the expansion, siloxane production capacity is expected to triple to an estimated 150,000 metric tons per year, commencing in 2013. In connection

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Industry News

Buhler acquires stake in Micronisers Australasia

with the planned expansion, Zhejiang Xinan and MPM will make capital contributions of approximately $33 million and $32 million, respectively, to the joint venture company for a total new investment of $65 million. The joint venture company is owned 51 percent by Zhejiang Xinan and 49 percent by MPM. CW

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Suppliers Corner

Dow Corning offers improved water resistance for decorative coatings

Formulators of waterborne and solventbased exterior architectural coatings can now develop paints with improved water resistance using only low levels of new silicone-based materials from Dow Corning. Dow Corning 87 Additive and Dow Corning 88 Additive create a hydrophobic silicone network in the paint that repels water but is permeable to water vapor coming from the substrate. Even when used at levels as low as two percent by weight of the formulation, these additives improve the water repellency of coatings without causing cracking and blistering, according to the firm. Dow Corning 87 Additive is a silicone resin emulsion designed for use in waterborne paints and is ideal for applications where visual water beading is desired. When water reduction is the primary requirement, Dow Corning 88 Additive, a silane/siloxane blend, is effective and can be used both in acrylic emulsion paints containing polar solvents and in solventbased systems. With access to these two sustainable solutions, formulators can leverage the technology for a wide range of decorative coating products.

Evonik launches surfactant for waterborne coatings Evonik Goldschmidt Corp. has introduced Tego Twin 4100, a multi-functional, high surface activity surfactant that delivers long-term foam stabilization, compatibility with sensitive resins, and improves flow and leveling. The reduction in surface tension enables substrate wetting on difficult-to-wet substrates, with the added benefit of an anti-crater effect. Effective defoaming characteristics have been demonstrated in a variety of waterborne formulations for plastics, wood and metal.

Rutgers offers Novares LR 600 reactive modifier for high performance epoxy coatings Rutgers has launched a new aromatic mod60 | Coatings World

ifier, Novares LR 600, which was developed to improve technical and protective properties of epoxy-based systems. Novares LR 600 is reactive and is chemically built into the epoxy network. Due to the chemical bonding Novares LR 600 shows very low tendency of migration. It is low viscous and reduces the viscosity of epoxy-based systems.

an aqueous solution. Ecosurf LF Surfactants are initially soluble and offer excellent wetting with low foam during pigment addition. As temperatures during pigment dispersion rise above cloud points, Ecosurf LF Surfactants become insoluble.

SunGEM effect pigments expanded for use in the automotive industry

Union Process, Inc. has built a specially designed attritor for a European customer that manufactures raw materials for the ceramic industry. The 250SD dry grinding attritor features CE certification and is powered by a specially engineered 150 HP motor, which provides 425 percent starting torque. The mill was designed specifically for metal-free grinding. The grinding tank is lined with ceramic tiles and the agitator arms are sleeved with tungsten carbide. The 250SD attritor is designed to operate in continuous mode, which allows for high product throughput. Material is fed into the attritor at the top, and is reduced in size as it passes through the agitated media bed. The finished ground product is discharged through multiple specially designed dry grind meter valves positioned at the bottom of the tank. A dry-grind aid-metering pump is also included with this mill. Final particle size of the material can be controlled by varying the feed and discharge rates.

Sun Chemical Performance Pigments has introduced weather resistant grades to its SunGEM pearlescent effect pigment line, making this latest extension of the product range applicable to the automotive industry and other exterior coatings formulations. Automotive designers who use SunGEM effect pigments can choose from 10 pigment shades of high chroma color and pearlescent luster. The product range expands the realm of color and design by exhibiting deep tones, rich hues, excellent opacity and exceptional sparkle, along with magnetic alignment properties that bring colorful three-dimensional effects to their coatings and end use applications, according to the company. The SunGEM pearlescent effect pigments line comes in 10 color shades including: Light Silver, Gold/Taupe Interference, Orange, Deep Violet, Rich Blue, Gold/Turquoise Interference, Green, Rich Gold/Green Interference, Dark Silver and Cherry Red.

Dow Coating Materials introduces Ecosure LF APEOfree pigment grind surfactant Dow Coating Materials (DCM) has made an addition to its product line of APEO-free surfactants. Ecosurf LF Surfactants are lowfoam, high-performance additives for pigment dispersion that offer excellent pigment wetting and color acceptance, plus additional foam control through cloud point defoaming, according to the company. Cloud point refers to the temperature at which ethoxylate surfactants become insoluble in www.coatingsworld.com

Union Process manufactures dry grinding attritor

Michem Guard 7140 improves rub and abrasion resistance in wood coatings Michelman offers Michem Guard 7140, a water-based, large particle emulsion that improves rub and abrasion resistance in pigmented coatings and semi-gloss coatings. It is effective at very low addition rates of two to five percent, making it an economic solution, according to the company. It can also be used to matte coatings and varnishes to a smooth satin finish at five to ten percent addition rates. Michem Guard 7140 is typically used in coatings that go on exterior wood and wood composites, interior wood furniture and wood flooring. CW May 2011

Albert von Hebel has succeeded Gerd Büscher as managing director of BYKChemie GmbH. In his new role, he is responsible for the areas of finance, controlling, purchasing, von Hebel IT, integrated management systems and general administration. von Hebel is 49 years of age and was born in Papenburg, Emsland in Lower Saxony. After studying business economics in Münster, he worked for roughly eight years at an auditing and tax advisory company in Düsseldorf. During this time, he successfully completed his tax consultant state examination. In the 20 years following, he was employed in a variety of roles in commercial departments of the companies within the Altana Group. In 1996 he moved to BYK-Chemie GmbH in Wesel. For the last four years, von Hebel has been head of finance and controlling of Altana AG. Büscher is retiring in May after 20 years’ service with the company.

Alexander Serbin named sales manager of Azelis Rus Specialty chemicals distributor Azelis is expanding its operations in Russia into the coatings market. Alexander Serbin has been appointed as sales manager dedicated to grow sales in this market, Serbin which is estimated to be worth in the region of 1.2 million tons of paint. Serbin studied at the Russian University of Chemical Technology and since graduating has followed a career in sales to the chemicals and the coatings industry. He brings to Azelis Rus extensive knowledge of coatings products—resins, additives, pigments/fillers— May 2011

People

Albert von Hebel appointed member of the management team of BYK-Chemie GmbH and their use in applications such as paints and varnishes, adhesives and sealants, inks and building and construction. Azelis has had a presence in Russia since April 2008 when an office was opened in Moscow with local warehousing facilities nearby. Later, the local presence has been extended to St Petersburg and Novosibirsk to service customers spread throughout this vast country. Operations in Russia are headed up by regional managing director, Igor Loginov.

munications at BASF SE in Ludwigshafen as well as head of the Wissensfabrik - Unternehmen für Deutschland e.V. She succeeds Dr. Helmut Rödder, who was managing director in Münster for four years. Dr. Rödder will assume the position of the BASF Group’s chief compliance officer effective June 1, 2011. Müller will be in charge of the human resources, finance, legal, taxation, IT, supply chain and logistics, purchasing, environmental protection and occupational safety departments.

Steven Reinstadtler elected to board of Polyurea Development Association

Tracy Baugh joins U.S. Zinc

Bayer MaterialScience LLC coatings expert Steven Reinstadtler has been elected to the Polyurea Development Association (PDA) board of directors. Reinstadtler, industrial marketing manager, construction for the coatings, adhesives and specialties (CAS) division, Bayer MaterialScience LLC, will serve a two-year term on the PDA board, effective immediately. He has been a member of PDA since 2001.

Ray Hurst joins Dowd and Guild Ray Hurst has joined Dowd and Guild Inc., representing the company in the Southwest region. He will cover Texas, Oklahoma, Arkansas and Louisiana. In this new position, he will be responsible for sales as well as recruiting new suppliers for the territory. Hurst has worked for chemical manufacturers as well as in distribution and brings 24 years of experience in sales and management to Dowd and Guild Inc.

Eva Müller appointed new member of the management board at BASF Coatings GmbH The supervisory board of BASF Coatings GmbH has appointed Eva Müller as managing director of BASF Coatings GmbH, Münster, effective May 1, 2011. Müller is currently vice president corporate comwww.coatingsworld.com

U.S. Zinc has named Tracy Baugh executive vice president, commercial with responsibility for global commercial, marketing and sales. Baugh will be based in Houston, Texas/USA. She most recently worked as commercial director for a global leader in specialized polymer materials. Throughout his career, he has held numerous sales and management positions with noted chemical and polymer companies.

Bruce Schimmel named sales manager for Super Materials Superior Materials, Inc., Garden City, New York has named Bruce Schimmel sales manager. He brings to Superior his expertise in the handling of national accounts as well as management over expanded territories. Most recently, Schimmel was business development manager with HyShimmel drite Chemical. Previously he has held upper management positions with Alcan, Ultra Additives-Munzing and Eckart America. He is well-versed in the sale of pigments, additives and resins to recipe manufacturers. In his new role, Schimmel will lead Superior Materials’ more thorough coverage of the New England area as well as handle individual account responsibility. CW Coatings World | 61

Meetings

Asia Coatings Congress is in Vietnam May 18-19

May 11-13: Coat Expo China 2011, Guangzhou, China. More info: Wise Exhibition (Guangdong) Co., Ltd., www.coatexpo.cn/en. May 11-13: Northwest Coatings Fest, Seatac, WA/USA. More info: Pacific Northwest Society for Coatings Technology. May 12-14: 2011 American Institute of Architects Convention, New Orleans, LA/USA. More info: AIA, http://convention.aia.org. May 16-19: Paint Technology, Hampton, United Kingdom. More info: PRA, www,pra-world.com.

MAJOR UPCOMING MEETINGS May 18-19: Asia Coatings Congress Ho Chi Minh City, Vietnam www.coatings-group.com May 18-20: 2011 International Marine & Offshore Coatings Conference Virginia Beach, VA, USA www.paint.org/meetings/marine.cfm July 13-14: Latin American Coatings Show 2011 Mexico City, Mexico www.coatings-group.com

May 18-19: Asia Coatings Congress, Ho Chi Minh City, Vietnam. More info: The Coatings Group, www.coatingsgroup.com.

Cleveland Coatings Society, www.clevelandcoatingssociety.org.

May 18-19: IntAIRCOAT 2011, Amsterdam, The Netherlands. More info: www.intaircoat.com.

May 31-June 2: Aluminum-21/Coatings, St. Petersburg, Russia. More info: www.eng.alusil.ru/2006.

May 18-20: 2011 International Marine & Offshore Coatings Conference, Viginia Beach, VA. More info: American Coatings Association, www.paint.org/meetings/marine.cfm.

June 7: Paint & Coatings Basics, Hampton, United Kingdom. More info: PRA, www.pra-world.com.

May 19-20: Helsinki Chemicals Forum, Helsinki, Finland. More info: Finnfachts, www.helsinkicf.eu. May 22-25: SSCT Annual Meeting, Charleston, SC/USA. More info: Southern Society for Coatings Technology, www.ssct.org. May 24-25: Powder Coating Technology, Hampton, United Kingdom. More info: PRA, www.pra-world.com. May 24-25: Sink or Swim Symposium, Akron, OH/USA. More info: The 62 | Coatings World

June 7-8: Powder Coating Forum, Columbus, OH/USA. More info: www.powdercoatingsforum.com. June 7-9: NanoMaterials 2011, London, United Kingdom. More info: www.nanomaterials-conference.com. June 14-16: IMFair 2011, Cosford, United Kingdom. More info: www.instituteofmetalfinishing.org. June 22: 2011 Reflective Roof Coatings Institute Mid-Year Technical Meeting, Orlando, FL/USA. More info: RRCI, www.therrci.org.

www.coatingsworld.com

June 27 - July 1: COSI 2011, 7th Coatings Science International, Noordwijk, The Netherlands. More info: www.coatings-science.com. July 13-14: Latin American Coatings Show 2011, Mexico City, Mexico. More info: The Coatings Group, www.coatings-group.com. July 18-20: Introduction to Coatings Composition and Specifications, Rolla, MO/USA. More info: Missouri University of Science and Technology, http://coatings.mst.edu/index.html. July 24-30: 19th International Conference on Composities. More info: www.icce-nano.org. Sept. 13-14: Coatings Trends & Technologies, Oak Brook, IL/USA. More info: www.coatingsconference.com. Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore. More info: The Coatings Group, www.coatingsgroup.com. May 2011

Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info: Abrafati, www.abrafati.com.

Oct. 4-7: GreenBuild 2011, Toronto, Canada. More info: www.greenbuildexpo.org.

Nov. 23-24: CHINACOAT 2011, Shanghai, China. More info: Sinostar, www.chinacoat.net. CW

Oct 5-7: CEPE - Annual Conference & General Assembly 2011, Dublin, Ireland. More info: www.european-coatings.com/cepe. Oct. 6-8: TURKCOAT EURASIA, Istanbul, Turkey. More info: www.turkcoat.com Oct. 16-18: ASC Fall Convention, Indianapolis, IN/USA. More info: The Adhesive and Sealant Council, www.ascouncil.org. Oct. 18-20: RadTech Europe 2011 Conference & Exhibition, Basel, Switzerland. More info: Vincentz Network, www.european-coatings.com. Oct. 23-26: Western Coatings Symposium, Las Vegas, NV/USA. More info: Pacific Northwest Society for Coatings Technology, www.pnwsct.org/symposium-wcs

May 2011

www.coatingsworld.com

Meetings

Sept. 27-29: eurocoat 2011, Paris, France. More info, www.eurocoat-expo.com.

Have Your Meeting or Conference Listed Send announcements to: Coatings World Meetings 70 Hilltop Road, Suite 3000 Ramsey, NJ 07446 USA E-mail: [email protected]

Coatings World | 63

Classifieds

Blades

Business Opportunity

Pigments/Additives

Equipment for Sale

Stainless IT

Stainless ITT

CONN Blade®s

The Most Efficient & Aggressive Available

Grinding

UHMW Poly

WWW.COATINGS WORLD.COM www.connblade.com

(814) 723-7980

64 | Coatings World

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May 2011

Classifieds Products & Services

Pigments/Additives

Advertising Index

Company Name

Page

Phone

Fax

Website

BASF Corporation.............................................11 ........................800-962-7829 ...................800-971-1123.......................www.basf.us/coatingindustry Blairgowrie Associates, LLC..............................47 ........................602-539-2683.............................................................www.blairgowrieassociates.com BYK USA Inc......................................................3 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com Chemark Consulting .........................................22 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net Conn & Company ............................................59 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com DOW Coating Materials ...................................13 ........................800-447-4369 ...................989-832-1465 ..................................www.dow.com/hiding Evonik Industries.............................................4, 21 ......................732-981-5343....................................................................................www.evonik.com LANXESS Corporation.....................................49........................800-LANXESS...................412-809-1068..................www.ProtectedbyPreventol.com Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com Munzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com NACE International ..........................................19...................................................................................................................www.nace.org/cip2maritime Nitro Quimica...................................................15 .....................................................................................................................www.nitroquimica.com.br

Red Devil Equipment Co..........................17 ....................800-221-1083...............763-533-0015 .............www.reddevilequipment.com Sartomer ..................................................23 ....................610-363-4100...............610-363-4140 .............................www.sartomer.com Shamrock Technologies Inc....................Cov. 2 .................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com Shijiazhuang Goldenfish Paint .................33 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn Sinostar Int’l Ltd. ......................................25 ...................852-2865-0062 ............852-2804-2256 ............................www.chinacoat.net Specialty Polymers, Inc..............................46 ....................800-770-7523 ...................................................................www.specpoly.com May 2011

www.coatingsworld.com

Coatings World | 65

Final Coat

Tikkurila colors evoke inspiration at the Kiasma ARS 11 exhibition

Tikkurila recently collaborated with the Museum of Contemporary Art Kiasma for the ARS 11 exhibition, which opened to the public on April 15, 2011 in Helsinki. The wall painting, Time Curve, created by the world-renowned artist Odili Donald Odita covers approximately 100 square meters of the Panorama space of Kiasma. This colorful work of art was painted with Tikkurila products and is also visible to those passing on the street outside. In addition to white, 68 customized shades of Tikkurila’s Harmony Interior Wall Paint were used for the installation. The color choice was affected by the April light in Helsinki together with the color of snow on the Swiss Alps. In his work Odita is known for the use of very rich and full colors, and their formulation in some cases required the maximum addition of tinting colorants to the paint, according to Tikkurila. Odita first visited Kiasma in the spring of 2010 to get a feeling for the space and see how the light changes in the course of the day. He said he hopes that visitors will be able to experience something new when seeing his installation. “In the end, each viewer decides how to take in the created space, but I hope I can make it interesting enough to make them see themselves and their surroundings in a new and different light,” said the artist. The ARS 11 exhibition celebrates the 50-year history of the most important exhibition institution in Finland. Organized since 1961, the ARS exhibitions have played a crucial role in shaping ideas about art and giving a face to contemporary art in Finland.

The premise of the ARS 11 exhibition is Africa in contemporary art. Tikkurila has cooperated with Kiasma since 1998. The company said its goal is to change perceptions of painting and hopes that Odita’s work will inspire people to experiment boldly with new colors and color combinations. “We are proud of, and also humbled by, the opportunity to work in cooperation with a famous artist such as Odili Odita. It was a challenging process, but the end result is outstanding. It is great to see Tikkurila colors shine in an artistic context,” said Riitta Eskelinen, brand manager at Tikkurila. CW

World-renowned artist Odili Donald Odita used Tikkurila paint for the ARS 11 exhibition at the Museum of Contemporary Art Kiasma in Helsinki, Finland. Sixty-eight customized shades of Tikkurila's Harmony Interior Wall Paint were used for the installation. 66 | Coatings World

www.coatingsworld.com

May 2011

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