! "! # $ %%
(# $! )!
&! ! '
nanoFLON® nanoFLON® Properties Proper ties
Test Te est Method
Unit
Average particle particle size
ASTM D4464
Primary particle particle size
microFLON®
101T
114T
118C C
119N
150N
160N
124T4 124 4T4
131T1
132T1
132T2
141T2 141 1T2
141T3
microns
6-9
4-8
4-6
4-8
4-6
5-8
16 - 30
4-6
4-6
10 - 13
10 - 13
14 - 22
Scanning electron microscope (SEM)
microns
0.2
0.2
0.2
0.2
0.15
0.15
N//A N/A
/ N/A
/ N/A
/ N/A
N//A N/A
/ N/A
90%
ASTM D4464
microns
13
12
10
12
9
13
400
10
10
20
2 20
35
Melting point
ASTM D4591
C/F
323/614
321/610
320/6008 320/608
320/608
321/610
321/610
325/617 325/617
328/622
328/622
327/621
328/622 328/622
327/621
Specific Specific gravity
ASTM D5675
g/cc
2.15
2.15
2.15-22.2 2.15-2.2
2.1-2.2
2.2
2.2
2.15--2.2 2.15-2.2
2.1 - 2.2
2.15-2.2
2.15-2.2
2.11-2.2 2.1-2.2
2.1-2.2
Bulk Density
ASTM D4895
g/l
200 - 500
200-350
250 - 400 4
250-450
250-450
250-450
300-550 300-5550
300 - 550
300-550
300 -500
250-400 2500-400
300 - 500
Surface area
ASTM D5675
m^2/g
6.0 - 8.0
6.0 - 8.0
8 6.0 - 8.0
7.0 - 9.0
11.0-13.0
11.0-13.0
1.0-33.0 1.0-3.0
3
3
1.0-3.0
1.00-3.0 1.0-3.0
1.0 -3.0
21CFR
177.1550
175.300
175.3000 175.300
175.300
177.1550
177.1550
175.3300 175.300
177.1550
175.300
175.300
177..1550 177.1550
175.300
FD FDAA Status
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$ !! %
January 2011 • Vol. 16, No. 1
30
Architectural Coatings Technology Evolves Coatings manufacturers depend on raw material advances to innovate new technology for the market.
34
DEPARTMENTS Editor’s Page ................................6 As We Go To Press ......................8 Index to Companies ....................8
Additives Market Report Coatings World discussed conditions in the paint and coatings industry with a select group of key additives suppliers to the market.
38
Table of Contents
Fresh Paint ................................10 New Products ............................25 Industry News ..........................42
The Pigments Market A look at the latest opinions and offerings from select pigment suppliers.
Suppliers Corner........................44 People ........................................45
COLUMNS International Coatings Scene ....................................18
Final Coat ..................................50
China • The Chinese Coatings Market Europe • Redefining Surface Coating Theory and Technology Latin America • Argentine Growth Bodes Well for Coatings
Business Corner ..........................................................28 Alternative Market Segmentation Models
ADVERTISING SECTIONS Classified Ads ..............................................................48 Advertising Index........................................................49 COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7,
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Coatings World | 5
Editors Page
A New Look for a New Year
A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA (201) 825-2552 • Fax: (201) 825-0553 Web site: www.coatingsworld.com
he last two years have certainly been a period of uncertainty for most industries. 2009 started off grimly for the paint and coatings market but it slowly started to pick up pace towards the end of the year. Moving into 2010, many industry players were cautious but nevertheless hopeful that the year would bring about the recovery of the industry back to more acceptable levels. As we begin 2011, the experts Coatings World talked to for this issue in the pigments and additives markets are cautiously optimistic that gains will be made towards pre-recession levels. This will be a challenge as both pigment and additive manufacturers are plagued with supply and pricing issues, which will be with us for the foreseeable future, especially as oil prices continue to climb. Despite these challenges, firms are not holding back with launching innovative technologies. Paint makers are endlessly looking to reduce costs and VOCs while increasing production speed to maximize profit. It’s usually the raw material suppliers tasked with developing novel approaches to produce new coatings technologies. On page 30 of this issue you find some of the latest innovations to hit the market for interior architectural coatings. You might have noticed by now that we’ve received a bit of a makeover from the Art Department over here. The team did a great job designing a new, cleaner and fresher look for Coatings World. I think it looks great and hope you do too. I would also like to take this opportunity to welcome aboard Dan G. Watson as our new China correspondent (page18). Dan is the managing director of Blairgowrie Associates LLC and a senior partner with the Alliance Management Group. Previously he was worldwide director of new platform development with Eastman Kodak and Eastman Chemical Company and the Asia/Pacific regional director for Rohm and Haas Company with more than 20 years experience in the China region. Dan has covered China for us before and has done such a good job that we figured we needed to bring him aboard as a regular columnist. So if you really want to keep your hand on the pulse of the China beat, make sure you tune in every month for Dan’s insights into what is the most important region in terms of its impact on our industry. At the top of the news has been the hostile takeover Freeworld Coatings faces at the hands of Kansai Paint. We’ve been reporting since last summer that it looked like South Africa-based Freeworld would be on the chopping block this year, but as we go to press, it looks like the firm is still holding on. Kansai Paint offered to buy all the shares it does not already own in Freeworld Coatings in a $262 million deal to give it a big presence in South Africa and a gateway to the continent. Osaka, Japan-based Kansai said it would offer 12 rand per share for the 72.4 percent stake in Freeworld it does not already own. Back in October Kansai had become the top shareholder in Freeworld and was in talks to raise that to at least a majority stake. Freeworld has said ownership by Kansai would raise competition-related concerns and discussions between the legal teams of these two companies have so far failed to resolve these differences. It will be interesting to see how this plays out in the coming months, and whether Kansai will be able to get a firm grip on the developing African continent.
T
EDITOR
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January 2011
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As We Go To Press
Perstorp buys Ashland’s Penta business
Perstorp has acquired the pentaerythritol, Penta, business from Ashland Inc. The acquisition is part of a larger, investment campaign to increase polyol capacity. Perstorp has, through its subsidiary Perstorp Polyols Inc., signed an agreement with Hercules Inc., a subsidiary of specialty chemicals company Ashland Inc., for the acquisition of its Penta business, related technology and certain assets. It does not include the manufacturing plant in Louisiana, Missouri, any real estate or employees. The acquisition is subject to fulfillment of certain conditions and is expected to be completed within 60 days. The polyalcohol Penta is used in applications such as alkyd resins, PVC stabilizers, synthetic lubricants, varnishes and other products and Perstorp is now producing Penta in three different production plants in Germany, the U.S. and Sweden. Investments will mainly take place in Perstorp’s U.S. facility.
wholly owned subsidiary of DuPont and part of the company’s Sustainable Solutions business effective Dec. 31, 2010. Terms of the agreement were not disclosed. DuPont Sustainable Solutions offer collaborative consulting and solutions-driven technologies and services that
help organizations transform their workplaces and work cultures to become safer, more efficient and more environmentally sustainable. Its offerings are grouped into four practice areas: safety resources, sustainable operations, clean technologies and training solutions. CW
Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names.
AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Aremco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Bronz-Glow Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Complementary Coatings Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Merck inaugrates new application and technology center in India
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Merck Limited has opened its new Application and Technology Centre at Nerul, Navi Mumbai which enables the global pharmaceutical and chemical company to offer customized application and technology solutions to various industries including drug discovery, decorative paints, automobiles and cosmetics. This new center has eight laboratories out of which four of the labs address cosmetic actives, cosmetic pigments, printing and coating applications.
Ferro Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 25
Freeworld Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 HB Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Keva Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Mar-Bal, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Muralo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
DuPont acquires MECS DuPont has completed its purchase of MECS from affiliates of American Securities LLC. The previously announced transaction strengthens the DuPont clean technologies portfolio and will provide access to additional high-growth markets, particularly in developing regions such as Asia Pacific, the Middle East and Africa. Per the agreement, MECS becomes a 8 | Coatings World
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Rust Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25, 30 Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Spies Hecker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Tnemec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 www.coatingsworld.com
January 2011
Troy Corporation provides paint and coatings manufacturers with the 'Key to Green Coatings' by offering ecological friendly products that are designed to meet or exceed the toughest performance standards without compromising sustainability, environmental sensitivity, or regulatory compliance. Troy is the leader in VOC and formaldehyde-free preservation and provides solutions for complex technical formulations. Troy develops and promotes sustainable technologies that satisfy wet-state and dry film material protection needs. Contact your local Troy representative to obtain your "Key to Green Coatings' and unlock your specific formulation solution.
Visit www.troycorp.com for more information.
Troy Corporation • 8 Vreeland Road • Florham Park, NJ 07932 USA • tel +1.973.443.4200 • fax +1.973.443.0843
Fresh Paint
Oil and gas project won by Hempel in Spain
Hempel has secured the supply of coatings for the extension of the facilities of Meroil in the port of Barcelona. Meroil in partnership with Litasco, a subsidiary of Russiabased Lukoil, has been running for many years a terminal with a storage capacity of 650,000 cubic meters in Barcelona. After this extension the total storage will be boosted to one million cubic meters in total. The planned extension includes 13 new tanks for the storage of different types of gasoline and fuel. The order has been obtained through Emypro, the primary contractor for this project. The project will be executed in 2011 and includes a total supply of 50,000 liters of coatings.
The planned extension of Meroil’s facility in the port of Barcelona includes 13 new tanks for the storage of different types of gasoline and fuel.
Kansai bids $262m as Freeworld Coatings faces hostile takeover Kansai Paint has offered to buy all the shares it does not already own in Freeworld Coatings in a $262 million deal to give it a big presence in South Africa and a gateway to the continent. Osaka, Japanbased Kansai said it would offer 12 rand per share for the 72.4 percent stake in Freeworld it does not already own. Back in October Kansai had become the top shareholder in Freeworld and was in talks to raise that to at least a majority stake. Kansai said in a statement that several attempts to communicate with Freeworld’s board had been unsuccessful. “As a consequence of the reluctance of the Freeworld board to engage, Kansai 10 | Coatings World
believes that Freeworld’s shareholders be given the opportunity to consider the offer, and has therefore decided to proceed with the offer without the cooperation of the Freeworld board,” Kansai said in a statement. The Japanese company, one of the world’s ten largest paint firms, said it had secured agreements to accept or recommend the offer from fund managers representing 58.4 percent of the target shares. South Africa’s Public Investment Corporation, which owns 6.43 percent of Freeworld shares, gave an irrevocable agreement to recommend the offer to its clients, Kansai said. Contrary to the Kansai announcement Freeworld said in a statement that its board has always been ready to meet with Kansai and discuss issues relating to their interest in Freeworld and is evident from the meetings already held. It is also indicated in all correspondence with Kansai and reiterated in Freeworld’s most recent public comment on this approach. Freeworld has said ownership by Kansai would raise competition-related concerns and discussions between the legal teams of these two companies have so far failed to resolve these differences. Freeworld said it is the view of its board that the only way to resolve these differences is through an approach to the Competition Commission. Freeworld’s board initiated such an approach, which was opposed by Kansai. Now that Kansai has made a firm offer possible competition related issues will be considered by the commission.
BASF Coatings & Voestalpine develop new façade for steel innovation center The silver facade design of the newly reopened voestalpine Steel Innovation Center in Linz, Austria uses a new four-layer paint system jointly developed by voestalpine and BASF Coatings. The laboratory complex offers optimal working conditions for about 70 researchers and www.coatingsworld.com
testing engineers and cost around €13 million. At the opening ceremony, BASF Coatings was represented by Uwe Pelchen, head of coil coatings sales Europe, and Dr. Lothar Jandel, head of technology management industrial coatings. “We are very pleased that the successful and long-term cooperation between our two companies is truly publically visible in the new metal façade of this important representative building,” said Jandel. The new voestalpine laboratory center also attests to the current development of the market. Wolfgang Eder, CEO of voestalpine AG, said that every aspect of steel has become “more diverse and more colorful.” In addition to the sharp rise in possible combinations within the groups for materials and coatings from six combinations back in the 1970s to over 100 today, the challenge is now primarily in nanotechnology, which makes it possible to move into new, almost atomic, dimensions.
PPG begins operation of Tianjin Aerospace Application Support Center With a total investment of $2.1 million in two phases, PPG’s new aerospace applications support center will expand the capacity of its aerospace business and offer high-quality products and services to the aerospace industry in China. A grand opening at the facility in Tianjin Aerospace Industrial Park was attended by Tianjin Vice Mayor Mr. Ren Xuefeng as well as officials from Tianjin Municipal Government and the Tianjin Aerospace Industrial Park. PPG officials Charles E. Bunch, chairman and CEO, Viktor Sekmakas, senior vice president, industrial coatings and president, PPG Asia/Pacific, and Paul Bowman, general manager, aerospace, Asia/Pacific, joined the government officials for a ribbon-cutting ceremony and a facility tour. “The Tianjin aerospace application support center is the newest of 16 ASCs PPG operates around the world, and it will help PPG to better serve the growing January 2011
ropean Visit us at Eu w. Coatings Sho any, erm Nürnberg, G , 31 – March, 29 05 -2 7A booth #
We are thinking about the same thing you are… How to make your products greener and their performance pure gold. Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate existing products and innovate new ones – meeting “green” goals while preserving and even enhancing performance. We call it Greenability. You’ll call it genius. 2 Another fine result of the Innovation Principle – . Let us help you work through the formula for Greenability.
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www.byk.com
Fresh Paint
aerospace market in China, along with our facility in Suzhou,” Bunch said. With a total investment of $2.1 million, the new ASC-Tianjin will cover 6083.4 square meters, with a gross floor area of 2635.49 square meters, including production workshops and storehouses for hazardous chemicals. When phase two of construction is completed, the facility is expected to have an annual capacity of 200 tons for aerospace coatings and 100 tons for sealants, and an annual turnover of 100 aircraft transparencies. The facility will also offer chemicals management services and provide value-added packaging for materials supplied by customers. ASC-Tianjin is located in the Free Trade Zone of Tianjin Aerospace Industrial Park, where it will be part of an aviation supply chain that includes the nearby facilities of Airbus, Goodrich, Xi’an Aircraft and Boeing. According to PPG, the area offers the advantages of proximity to many potential customers and favorable tax policies.
H.B. Fuller expands into India H.B. Fuller Company has broken ground on construction of a $12 million manufacturing facility to support the expansion of business into India. The plant will be located near the city of Pune, approximately 100 kilometers south of Mumbai. The company currently has a small but growing presence in the Indian adhesives market, estimated between $300 to $400 million annually. The plant is expected to be operational by August 2011. “India is one of the largest countries in the world, with one of the fastest growing economies. As such, it represents a huge market for H.B. Fuller and our customers. This expansion reflects our commitment to the market and to our global customers, many of whom have an active presence in India,” said Steve Kenny, H.B. Fuller senior vice president EIMEA. “This investment is another key component of our five-year strategic plan and is the latest in a series of bold moves designed to drive growth at H.B. Fuller while strengthening our competitive presence.” During the past several years, H.B. 12 | Coatings World
Fuller has invested in global expansion through acquisitions in Egypt, Germany and Malaysia, which have strengthened the company’s position as a global adhesives manufacturer. In addition, the company has established a regional technology center in Shanghai to serve the Asia Pacific market, and a manufacturing facility in Nanjing, China, focused on reactive technologies, the first of its kind in the region.
PPG, Nexa Autocolor brand products receive GM approval A new line of PPG and Nexa Autocolor brand low-VOC automotive refinish clears, primers and sealers has received North American approval by General Motors for warranty repairs on its vehicles. The products are designed for use with Envirobase High Performance or Nexa Autocolor brand Aquabase Plus waterborne basecoats. Each product meets GM’s rigorous quality standard known in the industry as Specification GMW15406. The approvals cover product lines including PPG’s EC700 series clears, ECP10 series primers and ECS20/ECS60 series sealers. Also approved are Nexa Autocolor brand P190-6759/6790 clears, P565-314x/312x sealers and P565-540x primers. Intended as one-visit clears, EC700 series and Nexa Autocolor brand P190-6759/6790 coatings eliminate the long flash times between coats, reducing cycle time with no compromise in the quality or appearance required by highproduction shops. PPG’s D8113 matte clearcoat has also earned GM approval. Instead of using a flattening agent to achieve low gloss with existing clears, D8113 was formulated as a matte finish to help automotive manufacturers meet the growing trend.
Tikkurila launches a new tinting system and shop concept to the Russian market Tikkurila has launched its new tinting system called Avatint with state-of-the-art colorants and upgraded tinting software to the Russian market. Tikkurila also introduced new color materials and shop displays, together with a range of new façade products. These features will be gradually introduced in paint stores from www.coatingsworld.com
the turn of the year 2010/2011. Tikkurila launched its Symphony tinting system to the Russian market in 2002. The strengths of the new Avatint tinting system include high quality, minimal environmental impact and an optimal color range. Avatint is a modular system meaning that it includes product-specific combinations of colorants that provide both technical functionality and an extensive color range. The Avatint tinting system is based on the latest innovations in colorant and pigment technology, according to the company. Weather resistance properties, for example, have been improved while the environmental impact of colorants has been reduced. Tikkurila has also prepared itself for the more stringent EU-level regulations related to VOC emissions from paint products. A new version of the tinting software (CC9) introduces several improvements: options for barcode reading, product data sheet printing, milliliter dispensing, etc. The new Feel the Colour collection brings new feeling and a more vivid experience to home decorators with its 263 colors, each formulated and grouped into seven palettes. They are displayed in takehome chips prepared with Tikkurila paints and colorants. The new shop-in-shop display Visio, designed by the Finnish Pentagon Design Oy, will spice up emotions even further, inspiring consumers to change the look of their homes while helping them choose colors and the right products easily. The new shop displays offer additional elements for presenting the products and colors. A planning table with a ceiling, allowing customers to select a light corresponding to their own lighting environment, facilitates planning and color selection.
Lowe’s to pay $2.75 million fine Lowe’s has agreed to pay $2.75 million to settle a case with a Southern California air quality agency over the sale of paints and varnishes with high-VOC content. The South Coast Air Quality Management District (SCAQMD), the air pollution control agency for Orange County and major portions of Los Angeles, San Bernardino and Riverside Counties, announced on recently that Lowe’s will pay January 2011
Fresh Paint
$2.45 million in civil penalties and $300,000 to cover the agency’s investigative costs. Lowe’s has not admitted any culpability in the settlement. According to SCAQMD’s clean air plan, all paints and coatings are responsible for 23 tons per day of volatile organic compound (VOC) emissions in the Southland. SCAQMD’s Rule 1113 prohibits the manufacture, distribution, sale or use of non-compliant coatings in the South Coast Air Basin. In recent years SCAQMD has focused inspections on home improvement retail stores to ensure that paints sold to consumers comply with air quality regulations, the agency said. Earlier this year SCAQMD reached a $2 million settlement with Walmart for Rule 1113 violations involving sale of non-compliant paints and coatings. In a prepared statement released by the SCAQMD, Lowe’s regional VP, Jeff Starnes, said, “Lowe’s takes environmental matters very seriously. We are pleased to have resolved this dispute without litigation and look forward to continuing a strong relationship with the SCAQMD. We will continue to look for opportunities to make our programs even stronger in the future.”
Bronz-Glow Technologies in certified application agreement with Leminar Coils Bronz-Glow Technologies, Inc. has entered into a certified application agreement with Leminar Coils LLC located in Dubai of the United Arab Emirates. Leminar Coils is part of the Al Shirawi group of companies, one of the largest conglomerates in the UAE. Leminar has nine retail store locations for the distribution of air conditioning equipment and supplies, which will now also carry Bronz-Glow’s line of DIY products. Leminar Coils will be the primary applicator of Bronz-Glow’s Husky Coil Coat for replacement coils as well as coating new equipment. A new coating facility, currently being established, will service not only residential and smaller unitary equipment, but also air cooled chillers entering the UAE marketplace. Leminar Coils will provide factory coating services, field coating services, coating sales, and coating applications for 14 | Coatings World
replacement coils they manufacture. The agreement between Bronz-Glow and Leminar Coils will cover Oman, Qatar as well as all the Emirates of the UAE.
ASTM International Paint Committee develops a new standard for paint waste disposal The need for better environmental practices for art studios has led to the development of a new ASTM International standard, ASTM D7355, Guide for Artists’ Paint Waste Disposal in Smaller Commercial or Educational Settings. The new standard was developed by Subcommittee D01.57 on Artists’ Materials, part of ASTM International Committee D01 on Paint and Related Coatings, Materials and Applications. “The small educational setting might be allowed by law to flush their paints and brush cleaning materials down the sink, but many wanted a more responsible way to act,” said Bruce Griffin, chief risk officer, University of North Carolina, Greensboro, and chairman of the task group that developed the new ASTM standard. “Manufacturers also encouraged us to continue, as they often receive requests for a ‘best disposal practice’ but had no good answers.” Griffin said that ASTM D7355 gives commercial artists and art teachers in small school systems a way to deal with waste from artist paints in an environmentally friendly way. “This is especially important for those users who are too small to be regulated by laws or regulations but want to do the right thing,” said Griffin. Michael Skalka, conservation administrator, National Gallery of Art, and chairman of D01.57, said that all interested parties are invited to participate in the work of D01.57, particularly those with experience in scientific methodology, statistical analysis of data, chemistry, the working properties of paint materials, environmental testing of materials for lightfastness and other physical properties related to paint. “Members who enjoy art and like the technical aspects of paint materials are our strongest participants and advocates,” said Skalka. “We face some comwww.coatingsworld.com
plicated challenges in creating standards that promote quality in art materials. Understanding technical aspects, especially for our artist/consumer members, is the most challenging part of the work of the subcommittee.” The subcommittee is currently working on standards for a variety of art materials, including acrylic primers, pastels, inkjet inks, pre-primed canvas and solid supports for paintings.
AkzoNobel assumes full control in Mexico joint venture AkzoNobel Car Refinishes Americas has bought out its joint venture partner, Comex, to assume full responsibility for the marketing and distribution of the Sikkens, Lesonal, U-Tech and Wanda brands in Mexico. During the fifteen year joint venture period, AkzoNobel solidified its presence and advanced refinish technologies with key businesses in the Mexican market. This has been achieved through a network of Comex concessionaries and more than 200 independent distributors. Access to AkzoNobel’s range of car refinish brands will be available through the current chain of Comex locations and network of independent distributors.
Hempel opens new factory in China Protective coatings supplier Hempel opened a new manufacturing facility in Guangzhou, China that includes a new research and development center, which is the third largest R&D facility within the Hempel Group. With 56,000 square meters of space, Hempel’s newest and largest factory, located in Guangzhou, China, is expected to produce more than 42 million liters of coatings per year, with a maximum production capacity of 55 million liters. The Guangzhou factory replaces Hempel’s oldest Chinese factory in Shekou, China, and employees have now moved to the new location. As part of Hempel’s environmental commitment, the factory uses the latest technology to recover materials and reduce the plant’s carbon footprint. This includes an automatic batching system to reduce dust emissions and minimize the manual handling of powders and a recovery system to recycle January 2011
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solvents for future use. In addition to an air incineration unit, an active carbon filtration system, sealed surfaces and fire water collection systems, the factory produces no industrial waste water. Located in the Yonghe Zone of the Guangzhou Economic & Technology Development District about 100 kilometers north of Hong Kong, Hempel’s Guangzhou factory was completed in 14 months at a cost of approximately €22.5 million.
cycled materials and offers significant weight, handling and cost advantages over traditional drainage systems. PDS will operate as a stand-alone business of Universal Sealants (UK) Ltd. (USL), an RPM subsidiary that supplies coatings and construction products for bridges and large infrastructure projects.
Ferro purchases tile coatings facility in Egypt
DuPont Performance Coatings opens new coatings technology center in U.S.
Ferro Corporation has completed the purchase of a newly constructed ceramic coatings plant in Fayoum, Egypt. The new plant will allow Ferro to more cost-effectively serve the growing tile manufacturing market in Egypt and other countries in the Middle East and North Africa. Ferro purchased the facility from principals of Pharaohs Ceramic Group and plans to install additional equipment to expand capacity. When the initial build-out of the facility is complete, Ferro expects the site to have the capacity to produce 200 million pounds of tile frit and glazes annually. Ferro Tile Coating Systems is a supplier of decoration materials used in the manufacture of ceramic tile, including frits, fluxes, colors, glazes and inks. In addition to the new site in Egypt, its main production facilities and technical laboratories are located in Almazora, Spain; Fiorano, Italy; Buenos Aires, Argentina; Americana, Brazil; Mexico City and Villagran, Mexico; Suzhou, China; Saraburi, Thailand; Bekasi and Sidoarjo, Indonesia; and Ansan City, Korea.
DuPont recently opened a new research and development facility dedicated to coatings science at the Experimental Station in Wilmington, Delaware in the U.S. The new Coatings Technology Center (CTC), established by DuPont Performance Coatings (DPC), will focus on DuPont Refinish Systems products that support the automotive collision industry and DuPont Industrial Coating Solutions, which markets a wide range of liquid and powder industrial finishes. “Innovation is essential to the continued growth of our coatings businesses,” said John McCool, president, DPC. “This investment in research and development clearly demonstrates our commitment to growing our global coatings businesses.” “Locating this new facility at the Experimental Station allows us to leverage its unique and powerful base of scientific expertise and advanced research and development facilities,” said Lewis Manring, vice president, global technology, DPC. “This facility will operate unlike any previous DuPont coatings laboratory, with a
Tikkurila to sell its powder coatings business Tikkurila Oyj’s Swedish subsidiary Dickursby Holding AB is to sell all the shares in Tikkurila Powder Coatings, a Russian industrial coatings company, to Teknos Group Oy. With a production plant in St. Petersburg, Tikkurila Powder Coatings sells and markets its products in Russia under the Ohtek brand. Tikkurila said it is divesting its industrial powder coatings business because it is not a part of its core business. After the transaction, Tikkurila has no powder coatings related operations. Tikkurila Powder Coatings’ revenue will be approximately €2.3 million in 2010, and the company employs approximately 50 people. Tikkurila is the leading decorative paints company in Russia, where it operates four paint factories after the transaction. Its products are sold under the brands of Tikkurila, Teks, Finncolor and Gamma in over 5,000 retail outlets. Tikkurila has approximately 1,500 employees in Russia.
RPM Performance Coatings acquires UK-based provider of drainage systems RPM International Inc., through its RPM Performance Coatings Group, has acquired Pipeline & Drainage Systems Ltd. (PDS), a leading supplier of curb, bridge and channel drainage products for construction and infrastructure markets, primarily in the United Kingdom and Ireland. Based in Wakefield, England, PDS has annual sales of approximately $8 million. Founded in 2000, PDS is one of the United Kingdom’s leading drainage systems specialists and offers complete solutions for projects, from the initial design and specification through supply and installation. Its Enviro line of products is made from reJanuary 2011
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Fresh Paint
strong focus on inclusive innovation. The result will be a collaborative and efficient team focused on providing our customers with the finest coatings in the world and the technical support they need to use those products productively and profitably.”
ShawCor receives contract to provide subsea insulation coatings for the Jack/ St. Malo project Bredero Shaw, the pipe coating division of ShawCor Ltd., has received a contract worth more than $40 million to provide subsea insulation coatings for the Jack/St. Malo project, operated by Chevron North America Exploration and Production Company. The subsea flowlines and risers will be installed approximately 250 miles (400 km) southwest of New Orleans in water depths up to 7,200 ft (2,200 m). The work will be executed at the Bredero Shaw pipe coating facility in Beaumont, Texas. The site is being upgraded with the addition of a new Brigden modular coating facility capable of applying FBE and multi-layer anticorrosion systems, as well as Thermotite syntactic polypropylene, solid and foam polypropylene and Thermotite ULTRA subsea thermal insulation systems. This contract includes ID blasting and coating of approximately 92 kilometers of 10-inch pipe with a three-layer polypropylene anticorrosion coating and syntactic polypropylene thermal insulation. Qualification activities will commence during the first quarter of 2011, with full production planned from the third quarter of 2011 through the second quarter of 2012.
AFOSR supports heat-resistant ceramic coatings research at University of Arizona Air Force Office of Scientific Research (AFOSR) supported research at the University of Arizona is investigating high temperature resistant ceramic coatings that will provide thermal protection for Air Force hypersonic flight vehicles. The research team led by Dr. Erica Corral of the University of Arizona is using advanced chemical synthesis and ceramic processing methods to process the ceramic 16 | Coatings World
compositions onto carbon composites, which are the materials used to fabricate lightweight and high-strength aerospace vehicles. “The major steps in advancing this technology are based on relevant testing of the ceramic coatings under extreme temperature, heat flux and gaseous species environments,” said Dr. Corral. Even now there are challenges in performing some of the relevant tests that require simulating extreme aerothermal environments where temperatures on the surface of the aircraft can go as high as 2800 degrees Celsius or one-half the surface temperature of the sun. The researchers have also been harnessing the power of the sun and focusing the solar radiation at a specific heat flux to investigate high-temperature oxidation resistance that their coatings provide. Scientists anticipate future hypersonic vehicles with ultra-high temperature ceramic coatings will be capable of sustained flight at Mach 7 or more, making it possible to travel from Los Angeles to New York in 30 minutes.
Frost & Sullivan reports paint and coatings market in Asia Pacific expects for higher domestic growth in 2011 The APAC paint and coatings market for 2010 is estimated to be approximately $48 billion with a market size of 15 million MT (metric tons) with a growth rate of eight to 11 percent. This was aided mainly by the strong driving forces of China and India as well as developing growth from key Asean countries such as Indonesia and Vietnam. Industry players are optimistic on seeing double digit growth once again in 2011, said Frost & Sullivan. According to the firm’s program manager of chemicals, material and food practice Sheila Senathirajah, the paint and coatings industry is heavily reliant on the end-use industries it serves. “Asia being a developing industrial nation has many key growth sectors that aid the growth of the paint and coatings market,” she said. “Some of the key industrial sectors monitored are construction, steel, marine, automotive and furniture.” Currently, China is witnessing high growth in its steel and furniture industries while India is similarly experiencing posiwww.coatingsworld.com
tive growth in its construction and steel industries. ASEAN countries are witnessing growth in construction, marine, automotive and furniture industries. “As a result of this, we can expect to see positive growth coming from the related coating segments such as decorative, industrial wood, marine, automotive and protective coatings,” Sheila said. 2011 will also see higher domestic growth in Asian countries with development on the way, spurring the growth of domestic or local players. More local players are expected to enter the industrial coatings segment especially due to higher participation with large MNC’s and technology transfer that has greatly contributed to the local player’s technology expertise. In terms of industry specifics, the coming year will see the industry players creating a competitive edge by introducing new innovative products in the market with enhanced “sustainability” features. Many have already set in place strategies to recapture market share after a 2 year lull period. Green-based technology will see high growth; particularly for powder and water based type coatings. The term ‘green coatings’ is not a new term within the industry but over the last couple of years there has been a slow uptake of these kinds of coatings due to a significant lack of demand from end use industry users. Whilst coating manufacturers are pushing these products into the mainstream, the lack of awareness and incentives and higher cost to use these types of coatings within the local consumers have been a barrier to be overcome. “Nonetheless, we can now certainly see shifts in mindsets moving forward as local governments are coming on board to raise the level of commitment and push for green technology,” said Sheila. “For example, in early 2010, the Malaysian government launched a RM1.5 billion ‘green technology fund scheme’ plus providing tax incentives for green certified buildings. “Moving forward we expect to see growth of ‘green coatings’ in this region especially in relation to energy conservation, low VOC (volatile organic compound) emissions and a significant shift from solvent to water based paints,” Sheila said. CW January 2011
Patents
BASF patents multi-layer paint Patent No. U.S. 7,763,322 B2 BASF Corporation has been granted a patent for a process for overcoating a multicoat color and/or effect paint system, wherein the process is carried out on a line at an automaker’s plant and wherein the multicoat color and/or effect paint system, which is an OEM finish on a motor vehicle produced by means of electrostatic spray application, comprised of at least one color and/or effect basecoat (A) produced from at least one aqueous basecoat material (A) and at least one clearcoat (B) produced from at least one liquid clearcoat material (B), the process is comprised of: (1) applying to an outer surface of the multicoat paint system by pneumatic spray application a clearcoat material that is an extract of an aqueous basecoat material, which substantially corresponds or is identical to the at least one aqueous basecoat material (A) from which the basecoat (A) was produced, to form a resulting film (1), wherein the extract is a coating material which comprises a binder and crosslinking agent that are the same as a binder or binders and crosslinking agent or agents in the aqueous basecoat material (A), (2) flashing off and/or drying the resulting film (1) without curing it completely, (3) coating the resulting flashed off and/or dried film (2) by pneumatic spray application at a spraying pressure less than the pneumatic spray in step (1) with an aqueous basecoat material which substantially corresponds or is identical to the at least one aqueous basecoat material (A) from which the basecoat (A) was produced to form a resulting aqueous basecoat film (3), (4) flashing off and/or drying the resulting aqueous basecoat film (3) without curing it completely, (5) coating the resulting flashed off and/or dried aqueous basecoat film (4) with at least one liquid clearcoat material to form at least one resulting clearcoat film, and (6) January 2011
jointly curing the at least one resulting clearcoat film (5), the aqueous basecoat film (4), and the film (1), and, where present, any further uncured films that are present, wherein the process is used for overcoating an entire area of the multicoat paint system or for overcoating a defect to the multicoat paint system and all of the adjacent area up to a boundary.
Valspar patents cross-linked polyester protective coatings Patent No. U.S. 7,763,323 B2 Valspar Sourcing has been granted a patent for a composition comprised of a hydroxyl-functional polyester resin, a carboxyl-functional polyester resin having an acid number from about 100 to about 300 milligrams KOH per gram, a cross-linker, and one or more phenolformaldehyde resin; wherein the composition is in the form of a hardenable coating composition and is substantially free of BPA, BPF, BADGE and BFDGE.
PPG patents waterborne 2K coating Patent No. U.S. 7,763,354 B2 PPG Industries has been granted a patent for a waterborne coating composition comprised of at least one base neutralized active hydrogen containing film-forming resin; and at least one water dispersible carbodiimide cross linker capable of reacting with the filmforming resin to form a crosslinked film, wherein the total neutralization of the base neutralized active hydrogen containing film-forming resin is greater than 100 and less than or equal to 200 percent.
Corob patents reflective paint Patent No. U.S. 7,754,339 B2 Corob S.p.A. of Modena, Italy has received a patent for a highly reflective coating product comprised of a difwww.coatingsworld.com
fusely reflective product and an acrylic binder or glue, which are dispersed in a liquid vehicle comprised of a mixture of alcohol and water, wherein in that the mixture of the liquid vehicle consists of 50% of the alcohol and 50% of water; wherein the acrylic binder or glue is a product based on an acrylic polymer or copolymer; wherein the acrylic binder or glue contains a methacrylate and wherein the quantity of the acrylic polymer or copolymer is between approximately 3% and 4% of the reflective product.
Adhereable, pre-fabricated, self-healing, anti-puncture coating for liquid container Patent No. U.S. 7,732,028 B2 High Impact Technology, LLC has been granted a patent for a bulk, generally elastomeric and pliable, layered mat having outer layers and an intermediate layer sandwiched between the outer layers formed to permit selective trimming into freely user-size-chosen mat trims/tiles each of which is structured to perform as a self-puncture-sealing, defined-liquid-reactive, anti-punctureleakage coating element applicable bondedly to the outside of a selected wall in a selected container holding the defined-liquid the mat, in each of its layers, and therefore in each ultimately prepared mat trim, being composed entirely of solid-phase sealing materials, each of which is sealingly reactive to the defined liquid.
Water-based coating material U.S. 7,776,949 B2 Aisin Kako Kabushiki Kaisha has been granted a patent for a water-based coating material comprised of an organic synthetic resin having a carboxyl group; zinc oxide particles;water as a solvent; and a pigment; wherein the zinc oxide particles have a specific surface area within a range of 20 to 60 m2/g. CW Coatings World | 17
International Coatings Scene
China
The Chinese Coatings Market
It would be difficult to discuss the Chinese paint and coatings market without mentioning the Chinese economy. That vibrant, herculean economy is the heart and soul of the emergence of
by Dan Watson China Correspondent
[email protected]
China onto the global scene in recent years.
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hile the U.S. and the European Union (EU) are struggling to grow in the wake of the worst economic crisis in decades, China has continued to climb up the economic league tables by investing heavily in infrastructure and backing a $586 billion stimulus plan. This year, although growth has begun to moderate a bit, China’s economy is forecast to expand approximately 10 percent. This remarkable growth rate continues a three-decade streak of double-digit growth. After three decades of spectacular growth, China passed Japan in the second quarter of this year. The economy of the People's Republic of China is the world's second largest after the U.S., with a
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nominal gross domestic product (GDP) of $4.99 trillion in 2009. In the midst of a global financial meltdown, China is still the world's fastestgrowing major economy, with an average growth rate of 10 percent for the past 30 years. The country's per capita income was at either $6,567 (IMF, 98th) or $6,675 (World Bank, 92nd) in 2009. China is the second largest trading nation in the world and the largest exporter and second largest importer of goods. Experts say unseating Japan and in recent years passing Germany, France and Great Britain, underscores China’s growing clout and bolsters forecasts that China will pass the U.S. as the world’s biggest economy as early as 2030. America’s GDP was approximately $14 trillion in 2009.
China’s Enormous Coatings & Ink Industry China is the world’s second largest producer and consumer of coatings, and the fourth for ink proJanuary 2011
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duction. In 2009 estimates of coatings production across all markets exceeded 6.2 million tons, and ink production reached 450,000 tons. China still has plenty of room for market development. The industry, however, faces many challenges that include stiff competition, tight margins and low levels of R&D investment by historic standards. Herein exists an opportunity for suppliers of coating and ink materials and equipment to improve quality, reduce cost, and enhance service and technical support. Experts predicted that China’s coatings market in 2009 would be worth USD $105.2 billion in value and reach USD$112.8 billion in 2012 with an annual growth of 2.4 percent. Meanwhile, recent data released by the state statistics bureau show that China has become the second largest coating consumer and producer due to the fact that total national coating production rose to 6.2 million tons in 2009 with an annual growth of 16.2 percent. This figure includes 4.97 million tons of oil paint production. China is the fourth largest ink producer and accounts for approximately seven percent of total world production. Estimates of total national ink production rose to 420,000 tons in 2009. Entry into the World Trade Organization (WTO), increasing urbanization and the development of the media industry should result in an eight percent and 12 percent annual growth in the publishing and packaging industry respectively. The growth in these sectors will have a powerful effect in driving future demand for ink. It is estimated that there may be as many as 8,000 paint producers inside China. The largest players in the decorative market are Nippon Paint, ICI Paint, Beijing Red Lion, Hempel Hai Hong, Shunde Huarun, China Paint, Camel Paint, Shanghai Huli, Wuhan Shanghu, Shanghai Zhongnan, Shanghai Sto, Shanghai Shenzhen and Guangzhou Zhujiang Chemical. Overall, PPG, SKK, STO, Supe, Ashley, solid grams, King River, elephants, Shenzhen, Ferris, Three Silver and other works are the top ten brands of architectural coatings sold in China. Although there is no exact measurement of the size of this market it is estimated that January 2011
International Coatings Scene
in 2009 the market was about 2.2 million metric tons. It is expected that it will grow at a rate in excess of 10 percent over the next five years. Since 2004, the largest segment has been interior water-based coatings. In 2010 that market was estimated to be 800,000 metric tons. The overall improvement of per capita income for the average Chinese individual has allowed
"[China's coatings industry] faces many challenges that include stiff competition, tight margins and low levels of R&D investment by historic standards. Herein exists an opportunity for suppliers of coating and ink materials and equipment to improve quality, reduce cost, and enhance service and technical support." more families to become homeowners. Until recent times, the government and banks were highly supportive of individual home ownership. Due to the global economic downturn banks have backed off in their lending which has slowed the housing development compared to just a few years ago. On the automotive front, U.S. auto sales dropped to their weakest rate since February as most automakers posted sharp declines from a year earlier, when www.coatingsworld.com
the U.S. cash-for-clunkers program fueled demand for new vehicles. The month of August’s seasonally adjusted annual sales rate of 10.8 million units fell from 11.6 million in July and was well below analysts' forecasts. After August's 21 percent tumble, industry sales are now up just eight percent from 2009 levels, when demand hit a 27-year low. China sold 1.2155 million vehicles in August, up 55.72 percent year-on-year and 15.09 percent over July, according to the latest data released by the China Automotive Technology & Research Center (CATARC) on September 1, 2010. China's auto industry has achieved great progress in the first seven months of 2010, and the industry's fixed-asset investments also maintained rapid growth. In addition, auto exports are still recovering slowly, according to statistics released by the China Association of Automobile Manufacturers on Aug. 9. The association has increased the 2010 auto sales target from 15 million to 16 million units, given China's promising auto market. China is now the leading auto producer in the world surpassing the U.S. in 2009. It is believed that the 2009 China's auto OEM coatings market grew at a rate of 5.1 percent to approximately USD$900 million. With the rapid growth of auto production in China, this market could exceed USD$1 billion by 2012. China’s market for anti-corrosive coatings (ACC) for marine, container, bridge and oil platform application is showing robust growth in the face of weakened economic activity. Despite a drop in the number of containers and ships being produced—traditionally the biggest ACC customers—other industries such as petrochemicals, transport, construction and power have been buttressed by the Chinese governments stimulus package and are demanding higher volumes and quality. Major multi-national suppliers and several Chinese conglomerates are gearing up for sustained growth rates well in excess of GDP. However, due to uneven growth and high levels of state-ownership at the demand-side, identifying opportunities in the market requires a rigorous understanding of output, sales and consumption issues. Overall, China's paint industry is experiencing a period of rapid Coatings World | 19
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growth and ACC will track that growth. An important component of ACC market is also growing. This market includes ship and container manufacture as well as metal bridges, offshore oil platforms and coastal port construction all driven by an expected annual growth rate for 2010 of more than 30 percent. China's maritime anti-corrosion coatings market size could reach 10 billion Yuan (approximately USD$1.5 billion).
The Big Guys Are Already in China Over the past two decades an increasing number of global players in the coatings market have established base inside China. This is true for raw material producers and formulated coating/ink systems. Some of those who are investing in the future of China are mentioned below. BASF will invest in a dispersions plant in Daya Bay Petrochemical Industrial Park in Huizhou, China. With an annual capacity of 100,000 tons, the new plant will produce XSB dispersions for the paper industry and acrylic dispersions for industries such as coatings, construction, printing and packaging, and adhesives. The facility will benefit from local availability of raw materials and proximity to key customers who serve Asia’s fastestgrowing consumer markets. Production is scheduled to begin in the first quarter of 2012, subject to government approval. The investment is part of BASF’s growth strategy for Asia-Pacific, which has the goal of doubling sales by 2020. Taking advantage of the phenomenal growth in the automotive arena, PPG has continued to expand its presence in China. In 2008, PPG acquired Bonny CoatingMade Co., Ltd., a private automotive coatings business in Guangzhou. PPG now owns all brands, the customer list, trademarks, technology and working capital of Bonny. The acquisition extends PPG's distribution network and customer base in China. PPG produces automotive coatings in China for customers such as General Motors, Mercedes-Benz, BMW, Dongfeng Peugeot Citroen, Chery and Hainan Mazda. Valspar recently expanded its global automotive color operations by opening a 20 | Coatings World
China
color technology center in Shunde, China. Establishing a color technology center in this location enables Valspar to offer more service options to its automotive customers in Asia Pacific and Australia. A new DuPont laboratory and manufacturing facilities in China are accelerating the adoption of coatings with improved environmental performance by Chinese automakers. DuPont's technical center, located in Shanghai, and the manufacturing operations in Changchun allow nearby DuPont scientists to respond to local customers' needs quickly and efficiently. Shanghai General Motors uses advanced DuPont finishes, made in China, on its Cruze model. AkzoNobel inaugurated a new Powder Coatings Technology Centre in Ningbo, Zhejiang province. This R&D center has a state-of-the-art laboratory and will have an initial team of 20 scientists and technicians organized in centers of expertise for the strategic market sectors. The new facility is located at the existing AkzoNobel powder coatings manufacturing site in Ningbo. All the centers of expertise—automotive, architectural, furniture, domestic appliance, IT and general industrial—and their corresponding marketing teams will be located at the center. Kansai Paint constructed an automotive coatings plant in Guangzhou, and has created a system to respond to the expanding automobile market in China for the area ranging from Shenyang and Tianjin in the north to the Guangzhou region in the south.
What About the Future? Not all of the achievements by China have been positive. For instance, China passed the U.S. in 2006 to become the world’s largest emitter of greenhouse gases, which some scientists believe contribute to global warming. But China also has an ambitious program to cut the energy it uses for each unit of economic output by 20 percent by the end of 2010, compared to 2006. To do this, China will have to change a long history of bad industrial practices. Based on recent trend changes in the market it is likely that China will see an increase in the use of water-based coatings, powder coatings and high solids coatings. www.coatingsworld.com
A number of emulsion/dispersion producers have manufacturing facilities inside China. In the industrial coatings market there is still a need for high performance, environmentally friendly systems. In the architectural/decorative markets there is a need for systems that are able to qualify as genuine “green label” products and possess low-VOC, high-solids input with superior weathering resistance.
Conclusion Although an ancient country, China is still evolving into a modern economy and society. Somewhat similar to human development, China has entered into early adulthood but not all parts have progressed at the same speed. China has developed a highly dynamic economy based on strong exports and a thriving domestic market. This has been accomplished in a remarkable short period of time. Investment in infrastructure development has been timely and appropriate. However, even with all this amazing economic success the country is still relatively poor when you compare its per capita income with its neighbors in the Asia Pacific arena or the U.S. and Europe. China has an authoritarian government that is capable of taking decisive action to stimulate the Chinese economy, build new projects and invest in specific industries. There is no doubt that the Chinese coatings market will continue to grow at rates not seen in the rest of the world in decades. If any participant in the coatings industry supply chain wishes to be a true global player it is imperative that they have a presence in China. However, it is not easy entering the Chinese coatings market. There are many competitors and the market isn’t well developed. Additionally, concerns about raw material availability, paint quality, paint specifications and routes to market are formidable obstacles. The Chinese coatings market is not for the timid or weak of heart. It will take enormous commitment, resolve and patience to build success. There are no quick wins in the Chinese coatings market. However, the long-term gain from investing in China more than justifies the sacrifice demanded in order to achieve success. CW January 2011
International Coatings Scene
Europe
Redefining Surface Coating Theory and Technology by Sean Milmo European Correspondent
[email protected] mooth coatings surfaces have traditionally been considered to be best for showing color and for functions like aerodynamics and anti-adhesion. Now results in R&D projects are demonstrating that rough, structured surfaces may be in many circumstances a better option. Many of these surfaces are already present in nature. So the objective of researchers and developers of coatings has been to mimic biology. Universities and research institutes and producers of coatings and coatings materials in Europe are beginning to commercialize the outcomes of years of R&D into the biomimetics or mimicking of biological surface structures. The development phase of a lot of the research has been accelerated by advances in nanotechnology, which have enabled natural processes to be reproduced with the help of nanoparticles and materials. As a result smooth and completely flat coating surfaces may no longer be valued quite so highly as before in some sectors of the market. However a major challenge facing the developers of the new coatings is ensuring that the creation of one property does not sacrifice another, such as improved aerodynamics diminishing the visual appeal of a vehicle. “We are at a stage with some innovation projects in which we know the concept behind a new coating structure works because it provides a new function,” said an R&D director at one research-oriented European coatings company. “But since it lowers the overall performance of the product we’re having to find another category of coating to apply it to.” One of the latest research initiatives in the development of coating structures in Europe is a Swiss-backed project led by Clariant, a major producer of coatings materials, and by Zurich University of Applied Sciences (ZHAW). It also involves the research foundation Gebert Ruef Stiftung, the Swiss Federal Office of Energy (SFOE), and the Hamburg-based RETC Renewable Energy Technology Centre.
S Researchers are looking to nature to help them create a new generation of coatings.
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Clariant will be providing its expertise in polymer production and development to help commercialize R&D work by ZHAW’s School of Engineering, which has been working on surface polymers including those with hydrophobic and oleochemical properties with anti-adhesion and easy-to-clean functions. ZHAW’s researchers have been investigating the antifreeze proteins (AFPs) possessed by plants, insects and fish and other animals to ensure their survival in the Artic and other areas with subzero temperatures. Similar R&D is being done by other European research establishments such as the Fraunhofer Institute and Bochum University in Germany but they have focused on developing coatings and other antifreeze products incorporating AFPs. The objective at ZHAW has been to make polymer surface structures mimicking those on the proteins which curb the growth of ice crystals within plants and animals so that they can live in freezing temperatures. Clariant is hoping that the project with ZHAW will lead to a “breakthrough in antifreeze technology” enabling polymer-based coatings to be used to reduce the formation of ice on equipment like the rotors of wind turbines. Another aim is the creation of hydrophobic anti-freeze coatings that prevent flowing water freezing so that windscreens and aircraft windows can stay ice-free for extended periods. “Ice causes major operational problems and costs to businesses and utilities but also to private individuals,” said Achim Stankowiak, Clariant’s head of application engineering and aviation. “The potential for coatings that can prevent or slow down ice formation is therefore enormous.” In the marine sector, a recent completed European Union-funded R&D project on nanostructured surfaces for controlling biofouling concluded that rough heterogeneous nanoscale surfaces are more effective at stopping adhesion by fouling organisms than smooth homogeneous ones. Nanostructured surfaces are also potentially a substitute for biocides in combating fouling, according to a summary of the results of the five-year scheme called AMBIO. “Structure cannot be separated from the chemical composition of anti-fouling coatings January 2011
Europe
International Coatings Scene
"Universities and research institutes and producers of coatings and coatings materials in Europe are beginning to commercialize the outcomes of years of R&D into the biomimetics or mimicking of biological surface structures. The development phase of a lot of the research has been accelerated by advances in nanotechnology, which have enabled natural processes to be reproduced with the help of nanoparticles and materials." particularly since both together have an important influence on surface energy,” said Parnia Navabpour, a scientist at UKbased Teer Coatings Ltd., one of 31 industrial and academic partners in AMBIO. Nonetheless, discovering coating structures for ships hulls which both inhibit the adhesion of microorganisms and retain energy efficiency and fuel consumption levels by leaving the hydrodynamics of the vessel unimpaired could be a big problem. An R&D team at Fraunhofer’s Manufacturing Engineering and Applied Materials Research unit (IFAM) at Bremen, Germany, won one of the institute’s main research awards this year by developing a system for applying a coating imitating the scales on sharkskin, which significantly raises drag resistance in air and water. One of the difficulties to be overcome by the researchers was to find a method for applying on an industrial scale the coating on complex three-dimensional surfaces. “Our solution consisted of not applying the paint directly but instead through a stencil,” said Manfred Peschka, a scientist on the project. With the help of nanoparticles, the coating withstands on aircraft extreme temperatures, intensive UV radiation and high speeds. On large container vessels it reduces friction with water by five percent. But the researchers are still looking for an anti-fouling solution for ships. One option they are investigating is structuring the paint in such a way that the fouling organism cannot gain a firm grip on the surface. January 2011
Developers of structured coatings also see the prospect of using them for improving the aerodynamics of automobiles. Lower drag levels are already being achieved with rough coating surfaces on racing cars and exclusive sports models. “In devizing super-efficient aerodynamics in cars we can learn a lot from the animal world from creatures like fish which don’t have smooth skins,” Frank Stephenson, styling director at McLaren Automotive, a UK manufacturer of sports cars, said at a recent design meeting in London. “The future with cars could lie with different coating surfaces than at present.” In the mass market for automobiles, however, the big problem is that structured coating surfaces with higher drag resistance seem at the moment unlikely to have the same optical appeal as the smooth surfaces which car owners now take for granted. “Structured coatings can be applied to aircraft without this difficulty,” said Lothar Schaefer, a research coordinator at Fraunhofer. “With cars the visual appearance of these coatings may not be what the customers want, even though with nanomaterials the structural patterns will not be apparent to the eye.” Perhaps the recent introduction of matt clearcoats with rough surfaces to give a muted silky finish to certain exclusive automobiles in Europe will lead to opportunities for combining attractive optical effects with improved aerodynamics. CW www.coatingsworld.com
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International Coatings Scene
Latin America
Argentine Growth Bodes Well for Coatings by Charles W. Thurston Latin America Correspondent
[email protected] rgentina led the Latin American pack of major economies in growth during 2010, chalking up an estimated nine percent expansion, compared with an average of five percent growth for the region. Industrial expansion is up, construction is booming and consumer spending is recovering. As a result, paint and coatings sales in architectural, automotive and industrial segments should improve over the coming year. Perhaps the strongest growth area in Argentina's economy has been construction activity, which was up 17 percent in November, buoyed in part by 4.6 percent growth in the paint and coatings segments, according to INDEC, the national statistics agency. While government projects are moving rapidly, private sector projects are expanding at a faster pace. Standard & Poor's recently raised its credit rating to B for Argentina's leading real estate developer, Inversiones y Representaciones S.A. (IRSA), which is listed on both the Bolsa de Comercio de Buenos Aires and the New York Stock Exchange. While sales of upscale houses and apartments are rising, the national deficit in basic housing is of increasing concern, following recent confrontations with the homeless in Buenos Aires, where groups of squatters have begun taking over parks and other open spaces. The government of President Cristina Fernandez has built or refurbished some 850,000 new housing units nationwide since it came into power, according to the national planning ministry, but the shortage in housing still looms. On average, Argentine consumers use three or four liters of paint per year, compared with 20 in other developed countries. Industrial production also is up double-digits in Argentina, rising 12 percent in November, with sales in the automotive industry up a reported 67 percent. Automotive production is expected to rise to 840,000 units this year,
A As Argentina’s economy is expanding, so too is its paint and coatings industry.
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Two colored apartment doors in Buenos Aires.
compared with 730,000 units in 2010, according to the Argentina Association of Auto Manufacturers (Adefa). Auto sales also are being boosted by rising inflation, which is projected to be as high as 30 percent this year, as consumers seek investment hedges. Growth in industrial sectors is being aided by recent increases in oil and gas exploration and development. The national gas agency Enargas is expected to open bids early this year for the construction of the estimated $1.8 billion Northeastern Pipeline. The 1,000-mile pipeline will move Bolivian gas to the Argentine provinces of Chaco, Corrientes, Formosa, and Misiones initially. And recent discoveries of large reserves of shale gas in the western Neuquen Basin also could provider longer-term energy to the country. At the time of the shale gas discover, President Fernandez was quoted saying, "We are very happy because this is going to keep up the country's growth." International paint manufacturers like BASF, Sherwin-Williams and others continue to supply the domestic demand through imports and in-country production. Some Argentine manufacturers, like Sinteplast, also are exporting to surrounding countries, including neighboring Uruguay. CW January 2011
Low odor, low VOC, water-based formula accepts all topcoats for a smooth, even sandable finish that resists peeling, cracking and blistering.
Rust-Oleum Corporation has launched Zinsser Bondz Maximum Adhesion Primer, specifically formulated to bond any topcoat to difficult to paint surfaces. The fast drying urethane modified acrylic formula provides adhesion to hard, dense interior and exterior surfaces such as fiberglass, tile, glazed brick, aluminum, laminate and galvanized steel. It creates a permanent bond with any topcoat including two-part epoxies and solvent-based paints. Bondz has exceptional flow and leveling and superior sag resistance, according to the company, and it exhibited eight times better resistance to wet adhesion loss than XIM UMA Bonder in ASTM D2486 and D6900 in independent lab tests, so it’s ideal for use in damp or humid exterior conditions, where ordinary primers can soften and lose adhesion. Bondz has a fast-drying formula that dries to the touch in 30 minutes and can be lightly sanded and topcoated in as little as two hours, saving time and money.
Spies Hecker presents Permahyd Silver Star base coat for fine metallic finishes Spies Hecker presented a new innovative solution for the painting of rims and addon parts, new Spies Hecker Permahyd Silver Star base coat for fine metallic finishes. New Spies Hecker Permahyd Silver Star base coat contains extra-fine effect pigments which is ideal for the painting of rims and add-on parts such as mirror housings. “Such vehicle parts are usually coated in extremely fine shades of silver. With Silver Star base coat, Spies Hecker now has an excellent material for paintwork repairs and original finishes,” said Frank Barduna, technical manager at Spies Hecker. “There’s a trend towards shades of silver. New Silver Star is our response to bodyshop demand for a bright and fine shade of silver. “The microscopic metal pigments yield a smooth, aluminium-like gloss,” January 2011
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New Products
Zinsser Bondz Maximum Adhesion Primer
Barduna said. “Refinishers achieve the brightest effects if they spray a film of clear coat straight onto the surfacer before base coat application and then lightly sand the surface to prevent the effect from being marred by variations in substrate texture.” The VOC-compliant base coat can be recoated with any Permasolid clear coat applied in 1.5 coats. Fine, noble and bright, new Permahyd Silver Star Base Coat from Spies Hecker is the ideal refinish solution for vehicle parts with special requirements.
Complementary Coatings bolsters industrial maintenance portfolio Complementary Coatings Corporation, a Benjamin Moore company, unveiled a complete portfolio of industrial maintenance coating systems with the creation of Insl-x-branded Corotech High Performance Coatings. The new line represents years of research, development and field experience with high-performing products from Insl-x Industrial Maintenance and Coronado Industrial Coatings. The Insl-x brand, which is well known to meet the highest standards of performance in the industrial maintenance market, will now distinguish its line of industrial paints, primers and coatings under the Corotech sub-brand. In addition, the company’s Coronado industrial line has been integrated into the new label. The combined portfolio results in a comprehensive offering of superior-grade industrial coating solutions, featuring over 40 products that include waterborne acrylics systems, aliphatic urethane systems and an extensive array of epoxies, enamels and corrosion protection primers. A complete selection of support materials is also under development, including new product guides, ready-mix and custom-color cards, and custom fan decks. Newly rebranded Corotech High Performance products began to roll-through Coatings World | 25
New Products
and will continue throughout 2010. Dealers and end-users can expect the full line of Corotech products to be available by early 2011. Plans to expand the line are slated for 2011. “The transition to the new Corotech High Performance line creates a fuller, more well-rounded range of products that allows us to better service our customers,” said Don Muller, vice president of sales and marketing, Complementary Coatings Corporation. “In essence, the new portfolio provides a ‘one-stop-shop’ of industrial coating systems that deliver high performance, unsurpassed quality and lasting protection for any industrial coating requirement.”
Bluestar Silicones presents a new generation of silicone coatings for airbags Bluestar Silicones has launched a new generation of silicone products, which bring new functionalities and advantages to textile coaters and cushion designers: a better compatibility with various substrates (emerging new fibers and new manufacturing processes) and with bonding materials (sealed and glued cushions), lower permeability on flat fabrics and longer durability over harsher usage conditions. At the same time, these new systems are more reactive, and more effective in the build-up of the performance, without using extra platinum catalyst. These new developments in silicone coatings enable tougher requirements and do not call for over-engineering; they have been specially developed to support textile evolutions and new needs, in order to increase the competitiveness of airbag modules.
Keva Industries introduces Keva Energy Saving Paint based on acrylic coating Keva Industries has developed Keva Energy Saving Paint, an innovative energy solution insulative paint which utilizes the very latest ceramic micro-spheres almost similar to that used by NASA (USA) for use on the space shuttle tiles. It is an elastomeric, thermal insulation, water proof, energy saving and water based acrylic coating. Two coats are advised for best re26 | Coatings World
sults. It can be used on walls, roofs, ceilings, metal buildings, cold storage facilities. Insulative paint is a paint containing ceramic micro-spheres that have the same heat reflective properties as the tiles on the space shuttle. These ceramic microspheres, with the consistency of talcum powder, make the paint insulating. Keva Energy Saving Paint has tiny ceramic micro-spheres of 30-100 microns in diameter which create a thermal barrier. They refract, reflect and dissipate heat. The tiny microspheres act as highly efficient thermal barriers, so that when the coating dries, they form a barrier against heat transfer. The layer is created by the microspheres coming closer together as the coating dries, until they eventually touch each other forming a single, very thin, thermal barrier. This barrier reflects, refracts and dissipates heat, thereby keeping heat in a structure during the cold months and out of the structure during the hot months. As they are true microspheres, the ceramic particles do not add weight but increase the strength of the coating. This helps to keep down the weight loading on the structure being coated. Having developed Keva Energy Saving Paint, a thermal insulation coating, Mr. Karan Goel, CEO-Keva Industries further stepped for Solar Reflectivity test, Infrared Emissivity test & Thermal Modeling Calculations with the support of Dr. Heinz Poppendiek of the San Diegobased Geoscience Ltd. (USA), which is a service and R&D company specializing in heat transfer, fluid flow, mass transfer, micro meteorology, biophysics, the measurement of thermal, mechanical and fluid properties, engineering design, system fabrication and product evaluation. As per Geoscience Ltd. testing results, Infrared Emissivity was notified as 0.90 under room temperature (Measurement method: ASTM E-408 C-1371) and Solar Reflectivity was notified as 0.853 (Avg. 0.87, 0.84 & 0.85) (Measurement method: ASTM E-1918) Energy Saving Solution. According to Keva Industries, Keva Energy Saving Paint are suitable for application to the following Properly Prepared Surfaces: Asphalt Roofs, Mobile Homes, www.coatingsworld.com
Tile Roofs, Concrete Roofs, Metal Roofs, Conventional Flat Roofs on Homes, Apartments, Hospitals, Commercial Buildings, Schools, Government Buildings, Hotels, Motels, Mobile Homes etc.
Mar-Bal, Inc. introduces Thermital composite solution with PVD finishing technology Mar-Bal, Inc., has introduced Thermital, a thermoset composite combined with a PVD finishing technology. With repeatable textures, Thermital offers customizable colors of steel and unlimited glosses. Stainless steel, chrome and brass are some examples of the limitless options for consideration. The PVD process utilized by Mar-Bal is environmentally friendly and considered a ‘green’ application. Additional exterior coatings can be applied to provide for anti-fingerprinting, clean-ability and UV resistance. Applications for Thermital include appliance handles, control knobs for stoves, oven control panels, washer, dryer and dish washer components, counter top kitchen appliances, under-the-hood automotive and heavy truck parts and numerous opportunities where OEM industrial designers and engineers are looking for a cost-effective, performance exceeding and aesthetic alternative to metals.
PPG, Nexa Autocolor brand products receive GM approval A new line of PPG and Nexa Autocolor brand low-VOC automotive refinish clears, primers and sealers has received North American approval by General Motors for warranty repairs on its vehicles. The products are designed for use with Envirobase High Performance or Nexa Autocolor brand Aquabase Plus waterborne basecoats. Each product meets GM’s rigorous quality standard known in the industry as Specification GMW15406. The approvals cover product lines including PPG’s EC700 series clears, ECP10 series primers and ECS20/ECS60 series sealers. Also approved are Nexa Autocolor brand P1906759/6790 clears, P565-314x/312x sealers and P565-540x primers. Intended as one-visit clears, EC700 series and Nexa Autocolor brand P190-6759/6790 January 2011
Valspar Launches Low VOC Automotive Coating System The Valspar Corporation is expanding their automotive refinish product platform to include a comprehensive line—from primer to clear coat—of low VOC solvent-based paint products that meet the most current U.S. standards for low VOCs, including the South Coast Air Quality Management District. The Valspar Low VOC System features the company’s signature Clean Air formulation with significantly reduced VOCs. This system allows auto body shops to switch to a solventbased option with an improved environmental profile, without having to invest in new equipment. The new system delivers the same level of performance and ease of application as traditional refinish coatings and helps body shops achieve their environmental requirements, the company said. Application techniques, time and coating coverage for the Valspar Low VOC System are the same as traditional solvent-based automotive refinish products. From High Build (HB) sandable epoxy hybrid primers, high strength mixing components that maximize coverage and productivity to a clear coat formulated for superior durability, the Valspar Low VOC System provides a complete refinish portfolio. This system complements Valspar Automotive’s existing line of products geared toward meeting air quality standards including the premium De Beer water-based refinish solutions and the new House of Kolor Shimrin2 low VOC custom finishing product line.
Aremco introduces Quartz-Coat 845-Green high temperature coating for halogens Quartz-Coat 845-Green, a new high temperature, opaque, green-top coating developed by Aremco Products, Inc., is now
January 2011
New Products
coatings eliminate the long flash times between coats, reducing cycle time with no compromise in the quality or appearance required by high-production shops. PPG’s D8113 matte clearcoat has also earned GM approval. Instead of using a flattening agent to achieve low gloss with existing clears, D8113 was formulated as a matte finish to help automotive manufacturers meet the growing trend.
used to reduce glare in halogen lamps used in the automotive, dental, aircraft, stadium and fire safety industries, for applications to 1500°F (816°C). Quartz-Coat 845-Green is a new, high temperature, green-pigmented formulation that bonds well to glass and quartz halogen lamps. This formulation is a single part, waterbased, odorless, inorganic system that is green in appearance and enables the coating to absorb and evenly diffuse light at high temperatures. Quartz-Coat 845-Green is formulated to a viscosity range of 500-1000 cP (centipoises) and solids content by volume of 60 percent. It is applied by dipping or using conventional pneumatic spray equipment, and the typical dry film thickness is less than 1.0 mils (0.001”). Curing can be accomplished rapidly in high-speed production systems by ramping the coating to 900-1000°F for five minutes. After curing, the finish is tough and moisture resistant, and no outgassing will occur, even at high temperatures. It is available in pint, quart and gallon containers.
DuPont launches standoblue waterborne basecoat Standox has introduced Standoblue waterborne basecoat, a premium waterborne paint that helps meet strict environmental guidelines, represents the highest standards of quality and offers the advantages of a continuous application process. Using a continuous application process, Standoblue delivers results with a 1.5-coat application process, enabling refinishers to apply paint continuously without the need to flash between coats so they can concentrate completely on the quality of the job without any interruptions. Colors match the first time and dry quickly to a hard surface, ensuring color consistency. To aid in color matching, new fan decks have been produced using a Standox Standoblue basecoat/clearcoat process that is nearly identical to vehicle application. The largest in the industry, these fan decks are organized in chromatic order by manufacturer for added convenience. Standox offers comprehensive classroom and hands-on training, as well as ongoing technical support, to guide master craftsmen in producing the best results with Standoblue. CW
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Coatings World | 27
Business Corner
Strategies & Analysis
Alternative Market Segmentation Models by Thomas P. Frauman Contributing Editor
[email protected] ne of the most fundamental tenets of marketing is market segmentation. The story goes that all sources of competitive advantage drive from the firm’s ability to deliver superior customer value on benefit attributes that are both relevant and important to clients. To accomplish that end, the firm should understand the universe of current and potential customers—both who they are and what they want. Without this understanding, how might coatings companies deliver differentiated product and service offerings unique from competitors and the universe of other potential substitutes? Given the nature of a diverse and complex world, segmenting our business into “bite‐sized” chunks represents a generally accepted approach to focus organizational resources and offerings that more directly speak to the needs of a specific grouping of clients. Most commonly, coatings firms employ an industry sector approach to group customers; however, the following list contains three typical means of partitioning a firm’s universe: Industry Sector: Standard and Poor’s Global Industrial Classification (GICS), Standard Industrial Classification (SIC), or North America Industry Classification (NAICS); Technology Platform: Epoxy, acrylic, UV curable, etc; and Geography: Asia Pacific, North America, Europe Middle East and Africa (EMEA), etc. Marketing executives with professional titles and roles attached to an industry sector are more common in corporate headquarters than Starbucks cups or day old Wall Street Journals. At the corporate level, following an industry sector approach affords the benefit of presenting a logical organization structure to the financial community and supporting benchmarking against well-studied economic sectors. Organizations are aligned to specialize in markets with names like transportation, building and construction, energy and alike; but, does this sector‐based structure stage im-
O Using the voice of the customer to shape impactful business strategy.
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pact business strategy and execution? Throughout my career, I have witnessed numerous well-intentioned efforts to infuse the voice of the customer into strategic planning and resource allocation. With extensive data gathering employing various types of survey instruments, results are scored and compared only to reach the startling conclusion that customers in segments as diverse as waste water treatment and metal furniture all ascribe highest value to quality, price and delivery. While I don’t argue these are important benefit attributes, I do suggest that this view of the world falls significantly short of providing actionable market segment strategies that can guide the firm in fortifying and positioning competitive advantage to expand share. Within a sector, a deeper look at customer survey data typically reveals a longer list of attributes, in aggregate not as important as the big three, but still important to some and not as important to others, puzzling, right? As numerical values are assigned to survey responses these outliers commonly have lower mean scores but stand out because of higher standard deviation values. The acid test for the validity of a market segmentation structure is individuals within a segment should have homogeneous benefit affinities; in other words, they should want and value the same things. Furthermore, this grouping of like-minded firms should have discernibly different preferences than firms in the other segments. Let’s explore this concept further in the context of the traditional industry sector approach. As an example, if we take a look at the aerospace market is it remotely plausible that manufacturers producing high‐end corporate jets would have the same needs and wants as a manufacturer producing rockets to launch telecommunications satellites? Might it be likely that product attributes that are aesthetic in nature would be more relevant for the corporate jet and of little to no importance for the rocket? What about unit price sensitivity of the corporate jet producer, versus a mass-market producer of single engine propeller planes? In an effort to counter this heterogeneity of preferences within a segment, often market segment managers take the approach of defining and January 2011
Strategies & Analysis
Source: Chemark
redefining their world in more granular detail, creating ever more specific sub‐segments. Although this approach does solve some of the problems of an industry sector structure it is inherently inefficient, undermining economies of scale. Excruciatingly long business review meetings of dozens of important sub‐segments fail to inspire senior corporate leaders to invest in growing specific niches because of perceived low business impact. Need‐based segmentation represents an alternative if we agree to reject the traditional paradigm. A variety of approaches may be employed to redraw market segment boundaries to create a new structure based on customer preferences. A more formal but fairly common methodology utilizes statistical tools from the marketing science discipline including conjoint and cluster analysis. In a less complex business context, individual clients can be grouped by team consensus based on similarities in preference data. Regardless of the approach employed, the re-segmentation effort must drive from sound current customer preference data—garbage in leads to garbage out. The importance individual clients ascribe to specific product and service attributes forms the foundation for further analysis. January 2011
Before embarking on a project of this import, marketers must determine what benefit attributes to include in their query. A preliminary listing of attributes can be assembled through multiple thoughtfully placed and well-executed focus group sessions. Respondents from the survey population can then score the importance of these attributes by completing either a simple survey (Likert scale), or through ranking hypothetical benefit combinations in an orthogonal array experimental design (conjoint analysis). The later approach may provide a more robust assessment of the trade‐offs customers make when presented with multiple benefit combinations. Regardless of the scoring methodology, the preference data once gathered is compared in order to establish a manageable number of groupings (ideally five or less).1 Using a multivariate statistical analysis technique known as cluster analysis, respondents are clustered by calculating the minimum squared Euclidean distance between all clustering variable.2 Likewise, a simpler approach is possible in less complex businesses. The illustration above details a simple example. For sake of illustration, call the sectors in the top table anything you like. www.coatingsworld.com
Business Corner
Nonetheless, keep in mind these are typical industry sectors such as automotive, petrochemical, building and construction, etc. In this illustration very simplistic preference data was scored based on importance—high, medium, low—for three preference attributes identified as important in our focus groups. Looking only at the top table, imagine you were the marketing director for one of those sectors. What would you do to craft and execute a game changing strategy? Go ahead and take your time. Now turn your attention to the bottom table. If we abandon our previous paradigm, creating new segments based only on clustering the preference data we come up with an alternative segment that is actionable and supports specific strategies that speak to the needs of the clients within the segment. My non‐traditional segment names may sound funny, as was my intent, but the point is segmented in this way you get a much clearer picture of how to address these customers in a way that creates competitive advantage and supports market share expansion. The illustration was highly simplified, intended only to paint the most general picture of the concepts I have discussed. In a technology driven context like the coatings industry, a rigorous assessment should include both product and service attributes. I want to acknowledge Professor David Reibstein, of the Wharton Business School for opening my eyes to these ideas in an Executive Education program at the University of Pennsylvania. CW References 1. May be more or less depending on the actual data. 2. Quick Cluster a SPSS statistical clustering program simplifies this work. Thomas P. Frauman is a member of the Coatings World editorial advisory board and independent coatings industry consultant. Frauman has more than 20 years experience in senior leadership roles developing and executing strategy. He is a respected leader in the coatings industry and an associate of the Chemark Consulting Group. Frauman can be reached at
[email protected]. Coatings World | 29
FEATURE
Architectural Coatings
Architectural
Coatings Technology
Evolves
Coatings manufacturers depend on raw material advances to innovate new technology for the market. by Tim Wright, Editor epresenting the largest end-use segment of the coatings industry, architectural coatings are used for the decoration and general maintenance of residential, commercial, institutional and industrial buildings. It has long been recognized that there are at least two divergent types of customers for architectural coatings: the professional painter and the DIY buyer. Manufacturers continue to innovate new technology for both. Dunn-Edwards has introduced a new line of interior maintenance paint under the Contractor’s Edge label, in two gloss levels—flat and semi-gloss. Both come in a controlled tintable white C-Base, and six stock colors—Cottage White, Navajo White, Pearl, White, Sandcastle, Swiss Coffee and Whisper. Contractor’s Edge was developed specifically to meet the needs of contractors in the maintenance market who are look-
R
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ing for a line of interior paints designed for use in apartments and other rental properties. Contractor’s Edge is specifically formulated for maintenance projects on properly prepared and primed walls and ceilings, and is not intended for use with new housing construction. Performance-wise, it provides good wet /dry hide and good scrubbability, the company said, and is a product line that’s perfect for contractors who need to control costs on a residential maintenance project. Dunn-Edwards also recently introduced Block-It Premium, a new, high-performance stain-blocking primer made with a waterborne alkyd formula that provides adhesion, hide and stainblocking properties. It is recommended for use on an array of previously painted or new interior and exterior surfaces. Block-It Premium’s stain-blocking performance derives from utilizing waterborne alkyd resins, barrier-type pigments and stain-blocking additives that form a smooth, tight film over the
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January 2011
FEATURE
Architectural Coatings
Contractor’s Edge from Dunn-Edwards is a professional interior, ultra-low VOC, acrylic latex flat paint that may be brushed, rolled or airless sprayed. Coverage is approximately 225-275 square feet per gallon for flat and 200-250 for the semi-gloss.
stain, locking it in place and preventing it from migrating through the topcoat. This primer can be used on surfaces such as drywall, wood and acoustical ceilings. It is effective in hiding tough stains caused by food, grease, water or smoke damage, ballpoint or felt pen ink, lipstick, crayon and tannin bleeding on woods. Block-It Premium is eco-friendly and ethylene glycol (EG)-free. Rust-Oleum Corporation has launched Zinsser Bondz Maximum Adhesion Primer, specifically formulated to bond any topcoat to difficult to paint surfaces. The fast drying urethane modified acrylic formula provides adhesion to hard, dense interior and exterior surfaces such as fiberglass, tile, glazed brick, aluminum, laminate and galvanized steel. It creates a permanent bond with any topcoat including two-part epoxies and solvent-based paints. Bondz has exceptional flow and leveling and superior sag resistance, according to the company, and it exhibited eight times better resistance to wet adhesion loss than XIM UMA Bonder in ASTM D2486 and D6900 in independent lab tests, so it’s ideal for use in damp or humid exterior conditions, 32 | Coatings World
where ordinary primers can soften and lose adhesion. Bondz has a fast-drying formula that dries to the touch in 30 minutes and can be lightly sanded and topcoated in as little as two hours, saving time and money. Benjamin Moore has created Eco Spec WB Silver, the first zero-VOC paint in the U.S. formulated with elemental silver and other EPA-approved antimicrobial additives that inhibit bacterial odors and mildew growth on the paint surface. A premium commercial coating, Eco Spec WB Silver is the latest addition to the company’s Green Promise portfolio of paint products formulated with Benjamin Moore’s Gennex waterborne colorant system. The product remains zero-VOC even after tinting and no matter the color. Eco Spec WB Silver’s mildew-resistant quality helps to extend the useful life of the coating. At the same time, it renders a dried paint film that resists mold, fungus and bacterial odors and is durable even after repeated washings, according to the company. And, like the original Eco Spec WB formulation, it is low-odor, zero-VOC yet available in any color, and remains VOC-free regardless the tint. An ideal choice for projects applying for LEED credits, Eco Spec WB Silver is recommended for high-humidity locations and high-traffic commercial facilities such as hospitals, nursing homes, schools, dorms, day care, health and fitness centers, museums, restaurants, hotels, re sorts, government offices and military compounds. Eco Spec WB Silver is available in three finishes: flat, eggshell and semi-gloss. It is sold in single and five-gallon containers. Another Benjamin Moore innovation rolled out recently is called Advance, an alkyd-based interior paint powered by the brand’s Gennex waterborne colorant system. “Advance is truly an alkyd, not a hybrid,” said Carl Minchew, director of product development for Benjamin Moore, who explained that the new product delivers all of the performance demanded of an oil-based paint, yet has other characteristics common to latex. “Advance cleans up with soap and water and is as green as they come, with a low-VOC content of less than 50 grams per liter, which is well below the www.coatingsworld.com
250 to 500 count for most other alkyds, and with significantly reduced odor.” Advance reflects Benjamin Moore’s advance on the technology in many ways. A mineral versus petroleum formulation of the alkyd is one of the key differentiators between Advance and the acrylic-based hybrids, according to the company. It is the mineral-based formulation that enables the water dispersion of the Benjamin Moore tints. Another of the advantages of the Benjamin Moore Gennex tints is that they are VOC-free, so Advance is low-VOC even after the colorant is added, and regardless the color choice, which numbers more than 3,300. Custom color matching also is available. Though alkyd paint typically is preferred for trims, doors, furniture wainscoting, chair rails, base moldings and cabinetry, Advance is also being marketed as a wall paint, as well, with a flat sheen and primer soon to be added to a range that initially includes satin and high gloss. Muralo’s 563 interior and exterior primer has been reformulated to meet the growing market demand for highperformance eco-friendly products. This reformulation combines new green technology with 563’s time-tested features. Formulated with no harmful solvents, 563 is a water-based latex, based on a sustainable chemistry technology. It meets or exceeds Green Seal and LEED green building requirements. This fast drying, virtually odorless, zero VOC primer/sealer is specified for space that is occupied during painting. It’s also ideal for nursing homes, schools, babies’ rooms and health care facilities, as well as the hotel/motel industries. 563 is recommended for use on all new or old interior surfaces and previously painted exterior surfaces in sound condition. It’s especially effective on porous and uneven substrates such as drywall, tape joints, plaster and plastered spots. 563 is suitable for use under oil, alkyd or latex topcoats. 563 Painters Primer is certified by Coatings Research Group, Incorporated to meet environmentally determined performance standards established by CRGI’s ISO-accredited facility for specific product types and to meet or exceed the January 2011
Architectural Coatings
FEATURE
Benjamin Moore to power NJ-based R&D center with solar installation developed by Constellation Energy enjamin Moore and Constellation Energy have inaugurated a new solar power system that is expected to generate 68 percent of the electricity needs for Benjamin Moore’s 80,000 square foot product development center and testing laboratories. The solar power system at the company’s Flanders, NJ, R&D facility comprises 8,600 crystalline photovoltaic solar panels, making it one of the largest on-site solar power systems in the state. The system is expected to begin producing electricity by year’s end. Benjamin Moore & Co. teamed with the retail division of Constellation Energy to develop the 1.7-megawatt system. Under a 20-year solar power purchase agreement, Benjamin Moore is providing the land and will purchase all of the electricity from the solar panels. Constellation Energy will build, own and maintain the system. “Benjamin Moore proudly wears the mantle of product innovator while embracing a stringent commitment to our planet—working diligently to ensure that our products and operations minimally impact the environment,” said Denis Abrams, chairman, president and CEO of Benjamin Moore & Co. “Now we are embracing a commitment to renewable energy through our joint endeavor with Constellation Energy. We know that no one action or company will create the single solution to our energy needs. But this installation by Constellation Energy for Benjamin Moore, on our property, contributes to the overall global solution of sustainable energy resources that are sorely needed.” The long-term solar power purchase agreement structure enables Benjamin Moore to undertake renewable energy generation with no upfront capital expenditure. Depending on
B
While the majority of the solar panels in the Benjamin Moore installation are located in a field a few yards from the company's Test Farm, 1,500 were used to create a canopy over a section of the parking lot. The new structure also is equipped with recharging stations for electric cars, which will soon become part of the company's own fleet.
January 2011
Benjamin Moore flipped a giant switch to inaugurate a solar power system installed in association with Constellation Energy at its 80,000 square foot research and development campus in Flanders, NJ. On hand for the ceremony were (l. to r.) Betty Lou De Croce, from NJ Governor Chris Christie's office; Michele Siekerka, NJ Department of Environmental Protection; Denis Abrams, CEO, Benjamin Moore; Greg Jarosinski, president, Constellation Energy; Mayor David Scapicchio; Carolyn Gehl Fefferman, from Senator Robert Menendez's office; and, former Governor Jim Florio. The 1.7 megawatt solar array, one of the largest on site in New Jersey, comprises 8,600 crystalline photovoltaic panels that are are expected to power 68 percent of the facility's electricity needs. By powering with solar, Benjamin Moore will be reducing its release of carbon dioxide by more than 1,600 metric tons, which is the equivalent to the emissions of more than 300 vehicles annually.
conditions, the system is expected to produce nearly 2,230,000 kilowatt hours of electricity each year, enough to supply 68 percent of the electricity of the facility. Benjamin Moore and Constellation Energy are also exploring new energy conservation measures at the Flanders site to further reduce the facility’s overall electricity usage so that it can rely almost exclusively on the power generated by the solar array. The project is the first of its kind to be located in the New Jersey Highlands region under a recently enacted state law. Constellation Energy and Benjamin Moore worked closely with state and community authorities to ensure that the solar installation fully met the open space and water drainage requirements of the Highlands Water Protection and Planning Act of 2004 which needed to be amended to accommodate this project. The system design was adjusted to shift more than 1,500 photovoltaic panels from an open field on the property to a newly installed roof structure over the facility’s existing parking lot. The final design preserves more open space on Benjamin Moore’s land while providing shade for parked vehicles. The parking structure will also include recharging stations for electric vehicles. Constellation Energy estimates that using non-renewable sources to generate the same amount of electricity expected to be produced by the new solar installation would result in the release of more than 1,600 metric tons of carbon dioxide, a greenhouse gas, or the equivalent emissions from more than 300 passenger vehicles annually. The system is the latest example of Benjamin Moore’s commitment to sustainability, which includes delivering safer, sustainable products to its customers.
www.coatingsworld.com
Coatings World | 33
FEATURE
Additives
Additives Market Report
Coatings World discussed conditions in the paint and coatings industry with a select group of key additives suppliers to the market. by Tim Wright, Editor ike most markets, the global recession has presented some unique challenges to the coatings industry. “Raw material availability and pricing have been brought to the forefront because of supply and demand issues,” said Ron Levitt, regional sales leader, North America, Shamrock Technologies. “Shamrock is working closely with our customers to help reduce the impact of these shortage situations. 2010 was a nice rebound year for us worldwide, which began toward the end of 2009. We saw strong growth and are anticipating much of the same for 2011 due to our focus on customer needs, the improving economy as well as capitalizing on new opportunities. Customers have been cautiously optimistic about 2011. There is a real ‘we are all in this together’ attitude out there.” For Dow Coating Materials, 2010 finished strong compared with 2009, primarily due to inventory restocking in the value chain. “Expectations for 2011 are flat compared with 2010, but we are cautiously optimistic for an economic recovery,” said Kendall Justiniano, strategic marketing and product line manager, additives, Dow Coating Materials. “Additives volume follows formulated paint volume, so we’re
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generally impacted commensurately from that standpoint,” said Justiniano. “However, customers are looking for both cost reduction and performance differentiation opportunities from their additive suppliers.”
Pricing and Supply Issues In terms of current challenges in the market, Justiniano said tight supplies of TiO2 continue to be a foremost concern among formulators, so the pressure is on suppliers to find additional supply sources or alternate solutions for hiding. “Dow’s Ropaque polymers are in high demand as a good option for optimizing and extending the hiding performance of TiO2,” said Justiniano. “In Europe, Dow has launched a series of products designed to reduce TiO2 content in solventborne alkyd gloss and semi-gloss paints by 15 to 30 percent while maintaining or improving gloss and hiding properties and reducing VOC content. This innovative new product line will soon be expanded to other regions worldwide.” For road applications, Dow is also close to launching a high efficiency, next-generation acrylic binder technology that allows customers to significantly reduce TiO2 content in waterborne traffic paint while offering the same quick-drying, high durabil-
www.coatingsworld.com
January 2011
FEATURE
Additives
Reactive Surfaces Patents Self-decontaminating Additives in North America, Europe and Pacific Rim Reactive Surfaces extended protection of its self-decontaminating coating additive compositions worldwide with the grants of patents in Great Britain, Hong Kong, Australia and Canada. The patented compositions comprise enzymatic additives which when admixed into a coating when applied to a substrate result in a highly stable, long-lasting coated surface capable of rapidly and continuously catalyzing the decontamination of organophosphorus neurotoxins, such as pesticides and nerve gases, that come into contact with the surface. The granted claims vary slightly by country but are generally directed to both permanent and temporary coatings that are liquid, liquefiable or mastic in nature. The coatings comprise a variety of both naturally-occurring and geneticallymodified hydrolase enzymes delivered in a dry bacterial cell powder or liquid formulation at loading rates of between approximately 0.001 percent up to approximately 40 percent by weight or volume in coatings applied at five microns thickness and greater. The types of coatings shown to be amenable to functionalization by the claimed additives include a variety of coating types and multicoat systems. Also claimed are methods for self-decontaminating coated surfaces using the claimed coatings and multicoat systems.
ity performance required. Increasing raw material prices and supply shortages are the major challenges for 2011, according to Craig Baudendistel, director of sales, Shamrock Technologies. “Raw material costs continue to increase across the board and in some cases dramatically,” he said. “We also continue to experience raw material supply tightness and shortages for some feed stocks. “Shamrock implemented price increases in 2010 due to the dramatic escalation of costs we are experiencing,” said Baudendistel. “However we have not been able to pass the full amount of these increases to our customers. We are experiencing margin erosion in some of our product lines.”
Tightening Regulations Recent regulatory developments are requiring products be compatible with low and zero VOC systems. “BYK Chemie has been a leading company in the chemical industry, and not just the additives industry, in working with the EU on REACH,” said Bruce Seeber, business line manager, BYK USA. “The challenge for additives manufacturers is to offer products which contain more sustainable raw materials and to help coatings customers meet green regulations like LEED and Green Seal. “The additives industry as a whole is fully cooperating with other chemical companies to prepare for increasing regulations,” said Seeber. “This means developing products that will formulate with other resins and coatings systems, as well as developing prod36 | Coatings World
ucts which lead the way with new technology and chemistries.” Lower VOC regulations have put more importance on the role of multifunctional additives to improve the performance of today’s coatings, whether for architectural, industrial, automotive, or specialty finishes. “Innovative suppliers will be the big winners as they respond to the market needs for better performance and added value to the coatings producer,” said Peter Sheridan, director, performance additives, Troy Corporation. “Troy recognizes the need to support our customers in registration for REACH, and in response we have supplied all documentation necessary to comply with the mandates. Anticipating and meeting the needs of regulatory challenges is essential to supporting our regional and global customers.” Regulations are specific to each country, but in general they are following very similar trends globally. “You see different implementation timelines, stronger or less aggressive targets depending on the region, and perhaps weaker enforcement systems in some of the emerging markets,” said Justiniano. “Low odor formulations are more important than low VOC in most of the emerging markets, such as China, Southeast Asia and Brazil. In North America, low VOC content low odor regulations are both creating challenges and opportunities for coatings additive suppliers. “For example, when the last bit of solvent is removed from a coating formulation, film formation becomes more difficult,” Justiniano explained. “Low VOC paints are more susceptible to freeze/thaw problems, and the additives that can help solve the freeze/thaw challenge can affect the efficiency of rheology modifiers. The sustainability movement is providing us with a host of challenges and opportunities that we’re dedicated to resolving.” Currently, the coatings industry has been driven by a combination of regulatory restrictions, consumer expectations as well as the emerging markets of environmentally friendly and food contact products, according to Heather Yang, regulatory compliance manager, Shamrock Technologies. “Some regulations, such as the EU’s REACH initiative, have affected the world producers exporting paints and coatings. Large companies set up their own Certification Program as a comprehensive environmental initiative to help their suppliers reduce the environmental impact of both the materials they supply and their own manufacturing operations.” These new requirements make it necessary for a company to proactively plan all major long-term elements of corporate strategy. “This includes financing, formulation, manufacturing, raw material information collection, product development, marketing and others,” said Yang. “Shamrock has taken the following measures to be compliant with global regulations: actively monitor hazardous substances to ensure global market compliance; ensure adequate infrastructure is in place to deal with classification, labeling and packaging; update substance registration dossiers; and cooperate with others in the supply chain, to make sure the changes are managed smoothly.”
New Additives Technology One of Dow’s newest products is Acrysol RM-845 Rheology Modifier, a new non-ionic (HEUR) associative thickener for high-
www.coatingsworld.com
January 2011
Additives
performance coating rheology in both interior and exterior latex paints. Based on patented Acid Suppression Technology, Acrysol RM-845 enables production of an associative thickener free of solvents or alkyl phenol ethoxylates (APEO), has high Stormer (KU) efficiency, very low odor and a very low VOC profile. “Acid Suppression Technology will be incorporated into many thickener structures, giving coatings developers the capability to create formulations that comply with VOC and other regulatory requirements, while maintaining cost and product performance,” said Justiniano. “Current rheology modifiers from Dow using this technology include Acrysol RM-895 and RM-845.” Troy has introduced Troysol ZLAC, a substrate wetting and flow additive that contributes zero VOCs, zero hazardous air pollutants (HAPs), and zero alkyl-phenol ethoxylates (APE) to aqueous systems. The product is the latest addition to Troy’s Z-line of ‘green’ performance additives engineered to help manufacturers achieve regulatory compliance and still maintain optimum performance. Troysol ZLAC provides the same benefits and attributes long associated with Troysol LAC wetting additive, but without the VOCs. “Troy has answered the needs of paint and coatings manufacturers with Troysol ZLAC, and looks forward to enabling inks, adhesives and building materials manufacturers to achieve similar success with the unique multifunctional additive,” said Sheridan. Troy has also recently introduced Troysol Z370 universal wetting and mar and slip additive, which is a zero-VOC, APEfree multifunctional product. Shamrock Technologies’ latest product offerings include MicroFLON, NanoFLON and Fluoro-T fluoropolymer additives. Part of Shamrock’s premium line of PTFE products, they are specifically designed for applications where anti-wear and friction modification are essential, according to the company. The MicroFLON prime PTFE grade offers customers a broader range of applications including food contact, and the tight process and particle size control deliver superior dispersion and distribution benefits. NanoFLON prime PTFE grade offers particle sizes as small as 200 nanometers, which provides a break-through in slip, abrasion-resistance and release, according to the company. The Fluoro-T product line offers outstanding coefficient of friction and wear resistance in both nylon and acetal (POM) applications. Shamrock will be unveiling several new products and technologies in 2011. “These include products to improve slip and abrasion in water-based can coatings, matting agents that offer excellent burnish resistance, additives for solvent-based wire coatings, as well new FDA compliant fluoropolymers,” said Levitt.
FEATURE
raw materials to improve upon existing and new products,” said Levitt. “The additives industry needs to constantly strive to improve upon existing products and technologies in line with customer needs.” One trend is the shift to multifunctional additives, which perform the jobs of several additives, in one. “VOC limits are the predominant force causing this shift. Aqueous systems require more additives than solvent systems in order to achieve good product performance,” said Sheridan. “However, some of these additional additives can add VOCs to a system when formulators are struggling to comply with VOC limits. Multifunctional additives answer this challenge, because they reduce the number of additives required to help the aqueous system perform well and still remain compliant. In essence, less is more.” The global coatings industry needs to embrace the sustainability movement, according to Jusiniano. “This is a fantastic opportunity for us to apply our scientific knowledge to help create innovative solutions that are cost effective, high-performance and sustainable,” he said. “All three of those conditions need to be met for us to succeed. “Science and chemistry have historically been the great enablers for the coatings industry, and there has never been a greater opportunity for us to leverage those disciplines to convert problems and challenges into solutions and opportunities,” Justiniano concluded. CW
Future Trends The additives industry must not just develop new products but must work with both customers and other raw material suppliers to build the optimum products that meet expanding regional and global regulations, according to Seeber. “This will provide the most value to customers,” he said. “As more markets are starting to vie for the same raw materials traditionally used for years in the paint and coatings industry, it will become imperative that we look for a broader base of January 2011
www.coatingsworld.com
Coatings World | 37
FEATURE
Pigments
The Pigments
Market
By Kerry Pianoforte, Associate Editor he pigments market is showing some tentative signs of recovery from the downturn it experienced over the last few years. Pigments manufacturers expressed cautious optimism that as the effects of the economic recession begin to recede, the pigments market will also continue to improve. “Although the economy continues to present challenges and uncertainties, we have seen noticeable improvements as it pertains to overall demand for pigments in 2010 versus the same time last year,” said Brian Marsicano, business director, pigments, BASF in North America. “We are not seeing quite as much of a seasonal slowdown this year, in fact, we have seen some signs of improvement. For 2011, BASF will continue to improve upon our position and increase our competitiveness by utilizing our broad portfolio.” “Overall it was a better year than most expected, which contributed to a significant number of supply problems from the major manufacturers,” said Rick Campbell, president, Trust Chem. “Companies like ours will be able to take advantage of these new opportunities. Most people are optimistic that 2011 will be stronger than 2010. Trust Chem is very optimistic about 2011.” “The pigments market show mixed results for 2010,” said Robert Poemer, business manager, Heucotech. “Automotive was
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particularly strong versus 2009 showing double-digit growth rates due to the recovery of this industry. However, the automotive sector was still below 2008 figures. Industrial markets also exhibited strong growth over 2009 but unfortunately not as strong as automotive. Pigment sales into the building industry were essentially flat for 2010 and significant questions still remain about the timing of the recovery for this sector. “The year 2010 was definitely an improvement over 2009,” said Poemer. “The year 2011 should show further recovery but will be a marginal improvement (2-4%) over 2010. If the building industry recovers quicker, than these numbers could improve somewhat but our perception is that a meaningful recovery for the building industry is still several years away.” According to Mehran Yazdani, vice president, marketing performance pigments, Sun Chemical, due to a relatively strong bounce back year in the housing and auto markets in 2010, the pigments market rebounded in 2010 from 2009 levels, but not to pre-recession levels. “However, due to the supply rationalization that occurred during the downturn, and the increased costs of environmental and regulatory compliance, we have seen significant cost increases of the raw materials that we use to manufacture our pigments. In 2011, we expect that the magnitude of supply issues will decline, but not go away. Capacities for some raw materials should increase as incremental new ca-
www.coatingsworld.com
January 2011
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FEATURE
Pigments
pacity is restarted. However, where there are still fundamental imbalances in supply and demand, we would expect to see continued tightness and potential shortages again this year. Sun Chemical Performance Pigments is committed to fulfilling our obligation as the leader of the industry during this challenging time by remaining committed to investing in our strategic imperatives and providing value to our customers.” Although there are reasons for optimism, raw material prices and supply issues continue to plague the pigment manufacturers. “A key trend and challenge we saw in 2010 was the substantial increase of raw materials costs,” said Yazdani. “After two years of rapid decline in demand, we saw a significant increase in demand in 2010. Unfortunately due to raw material shortages and increased environmental and regulatory compliance costs, we saw a significant amount of cost increases in raw materials. We expect this trend to continue in 2011. “There also continues to be strong positive trends toward the usage of high performance and effects pigments,” said Yazdani. “At Sun Chemical Performance Pigments, we continue to work on controlling our own costs closely with our supply chain partners, to improve our internal operations, and to develop new value oriented products that can help customers grow their business. We will continue to invest in those areas that provide our customers with innovative products and services allowing them to be more competitive and present the best value propositions in the market.” “The major concern facing the global pigments market today is raw material supply and pricing,” said Poemer. “Commodities and oil prices are rising which are affecting raw material prices and subsequently pigment prices. There have also been shortages in the availability of intermediates for the pigments. These have been caused by a variety of reasons including regulatory issues in India and China and inventory reduction of intermediates due to the global economy. “Another major challenge for the global pigment market continue to be the global economy,” Poemer continued. 40 | Coatings World
“There are countries in Europe that are essentially going bankrupt and are having to be bailed out by the EC. The U.S. economy and in particular the baking industry needs to regain the confidence in order to assist in rebuilding the housing industry. Pigment manufacturers are therefore challenged to provide environmentally responsible products with higher performance properties at pricing that is equivalent to current offerings,” said Poemer. “Competition is intense and we are seeing ongoing consolidation of traditional suppliers with new sources expanding to fill the void,” said Campbell. “Some key issues are cost instability and the general trend of increasing cost because of currency issues, inflation and growing environmental compliance cost in countries like China where an increasing percentage of pigments and more importantly, pigment raw materials are made.” Pigment manufacturers are also dealing with complying with increasingly stringent environmental regulations such as the EU’s REACH. “Trust Chem expects to fully register more different pigment chemistry than other Asia suppliers,” said Campbell. “We do not think pigment buyers fully understand how the REACH registration program could effect the availability of organic pigments worldwide. In 2011 we expect only a small impact but over the next five years, no one really knows if REACH will result in fewer suppliers and further product line consolidations. And of course no one really knows when the economies in the major industrial countries will recover causing uncertainly and reluctance to expand capacity.” According to Marsicano, another challenge is meeting coatings customers demand for higher performance pigments, such as lightfastness, weatherfastness, alkalai resistance and improved color space at prices equivalent to or below that of current offerings. “The increasing demand for high performance, special effect and heat management pigment solutions represent key market trends,” he said. “BASF has a robust portfolio of pigments that provide unique performance characteristics and benefits that address each of these three trends. High performance pigments (HPP) enable enhanced durability, opacity and www.coatingsworld.com
higher hiding and are compatible across broad application areas. Special effect pigments provide exceptional brilliance and ultra-high chroma needed for the creation of novel designs and product differentiation. Heat management pigments provide solar energy management solutions, including near-infrared (NIR) reflective pigments, NIR transparent organic pigments, and stir=in pigment dispersions and additives for transparent applications.” Despite the many challenges facing the pigment industry, there are also plenty of opportunities for growth. “From the market segment viewpoint, we expect continue growth in cosmetics, specialties, and niche markets,” said Yazdani. “We also expect flat to declining market in automotive, architectural, and ink markets. The trend for more efficient and smaller cars in the automotive market will see a reduction in paint consumption, however, it will also increase the demand for color. This trend will help to fuel the continued growth in high performance and effect pigments.” “Traditional markets such as automotive and the industrial segment will continue to be primary consumers of high performance and special effect pigments,” said Marsicano. “Similar to last year, we see interior and exterior decorative applications as a high growth area for HPP based on increased interest for materials with improved durability, opacity and weatherfastness properties by our customers. Used in a wide range of end market applications from automobiles, house exteriors to electronics and many more, special effect pigments address demands for brand and product differentiation as the range of aesthetic color values continues to expand. Further, we anticipate growth in demand for heat management pigments as rising energy costs and global warming concerns increase the need for solar management solutions within architectural and construction applications.” “For our company, growth is happening in all market sectors,” said Campbell. “Worldwide demand for printing ink is expected to decline gradually because of the effects of the internet, especially for publication inks. For our company, we expect the demand for high performance pigments to grow faster than ‘traditonal’ pigments.” January 2011
Pigments
From a geographical viewpoint, the emerging industrial giants, China, India, Brazil and Eastern Europe, are seen as the markets where per capita gross domestic product (GDP) is expected to grow most rapidly. According to Yazdani, related to the GDP growth of these emerging markets will be the growth in the demand for high performance pigments for the coatings of durable goods, buildings and the automotive sector. “The demand for pigments in the emerging markets like China and India actually increased significantly in 2010,” said Yazdani. “Overall, the demand in the emerging markets is still closely tied to their exports of manufactured goods to Europe and North America. In China, higher local demand, tighter environmental controls, and less available credit, will most likely make pigment producers there less competitive. As a consequence, we are exploring potential opportunities to better utilize our North America and Euro-
pean pigment manufacturing operations.” “The production and consumption of organic pigment in India and China is strong,” said Campbell. “No one expects this to change. There is concern about when there will be sustained growth in the U.S. and Europe and the governments in China and India are trying to slow growth and inflation. However, some wonder if total world capacity is growing fast enough to support local demand and an expected continual improvement in world demand. Less cost effective Western factories are being closed, taking out capacity in Western countries for both finished pigment and raw materials.” “Nearly every major coatings and ink company traveled to China in 2010 to learn about the capabilities within China to meet their worldwide supply and quality requirements,” Campbell continued. “Almost all have programs in place to increase the share of pigment they buy from China. There is significant interest in high
FEATURE
performance pigments and the desire to develop alternative sources.” “It is our perception that pigment demand in the emerging markets, particularly India and China, has remained at relatively consistent levels despite the economic downturn,” said Poemer. “However, exports from these emerging countries have certainly been affected dramatically by the economic downturn. The emerging countries are beginning to see other factors that are having major impacts on their pigment production. These include pricing increases on items such as crude oil and intermediates, increased regulatory pressures and higher wage level demands from their workforce. These impacts will in all likelihood slow but not stop the movement of pigment production to these emerging countries.” Log on to www.coatingsworld.com for additional information on the pigments market, including the latest product offerings. CW
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Coatings World | 41
Industry News
BASF completes Cognis acquisition
BASF has completed its acquisition of Cognis Holding GmbH from Cognis Holding Luxembourg S.à r.l. controlled by Permira Funds, GS Capital Partners and SV Life Sciences. The equity purchase price was €700 million. Including net financial debt and pension obligations, the enterprise value of the transaction is €3.1 billion. “Cognis’ and BASF’s know-how and range of products complement each other very well,” said Jürgen Hambrecht, chairman of BASF’s Board of Executive Directors. The combination will broaden our portfolio of specialty chemicals and boost innovation for our customers.” According to the company, through the purchase of Cognis, BASF will achieve a leading position in personal care ingredients, strengthen its leading position in value-added products for home care, establish a strong position in human nutrition and further strengthen its position in pharma excipients. BASF will also be able to offer customers of the Performance Chemicals and Dispersions & Pigments divisions an even more attractive portfolio. The acquisition will in particular expand BASF’s portfolio with products based on renewable raw materials. BASF intends to fully integrate Cognis into the BASF Group. Detailed integration plans will be developed by the end of the first quarter of 2011. Completion of the structural integration is targeted for the end of 2011.
Evonik plans capacity expansion for isophorone products Evonik Industries has announced plans to construct a new production plant for isophorone and isophorone diamine. The company reports that a suitable site is currently being sought, and economic and strategic market factors play an important role in this decision. Production is scheduled to start in 2013. The board of management of Evonik Degussa GmbH has now approved the plant project plan. 42 | Coatings World
“Isophorone chemistry is a core business for Evonik,” said Klaus Engel, chairman of the executive board of Evonik Industries. “The market for isophorone and its deri atives is growing steadily and proved to be robust even during the economic crisis. That’s why we want to sustainably strengthen our market and technological leadership by capacity expansion.” Evonik currently has production sites in Herne and Marl (Germany), Antwerp (Belgium) and Mobile (Alabama, U.S.).
Huber enter into agreement with Almatis Huber Engineered Materials (HEM), a division of J.M. Huber Corporation, and Almatis, Inc. have reached an agreement under which Almatis will toll produce for HEM certain specialty hydrate flame retardant products previously produced and marketed by Almatis. HEM will immediately be the sales and marketing contact for the products and assumes responsibility for technical support. The specific products to be produced include Hydral 710, Hydral PGA and SpaceRite grades.
Momentive to sell ink and adhesive resins business Momentive Specialty Chemicals Inc. has signed a definitive agreement to sell its global Ink & Adhesive Resins (IAR) business to Harima Chemicals, Inc., a producer of pine-based products. The deal is expected to close in the first quarter of 2011. Terms of the agreement were not disclosed. IAR, whose 2009 annual revenues were $278 million, supplies resins and additives to the aroma chemical, adhesives, graphic arts, specialty coating and synthetic rubber industries. Harima will purchase the IAR global product portfolio along with 11 manufacturing facilities on five continents. At closing, it is anticipated that the IAR management team and approximately 650 global associates will join Harima’s staff. www.coatingsworld.com
Omnova Solutions completes acquisition of Eliokem Omnova Solutions has completed its acquisition of specialty chemicals manufacturer Eliokem International. Omnova paid €227.5 million for Eliokem. In addition to Omnova’s five chemical production facilities in North America, which provide products and services worldwide, the acquisition adds global manufacturing capability to serve Europe and the high growth, developing markets in Asia with one plant in France (Le Havre), two plants in China (Ningbo and Caojing) and one in India (Valia). In addition, the Eliokem plant in Akron, Ohio, will provide Omnova with important new processing capabilities.
Arkema to acquire Total’s photocure and coatings resins business Arkema is set to acquire the coatings resins and photocure resins businesses of Total’s specialty chemicals activities for a €550 million. The acquisition expands Arkema’s position in the global coatings resins market and
PRICING CHANGES Dow Coating Materials: Jan. 10–€110/MT increase in Europe and $130/MT increase in the Middle East, Turkey and Africa for acrylic and styrenebased products, including pure acrylic, styrenated and styrene-acrylic emulsions; €30/MT increase in Europe and $40/MT increase in the Middle East, Turkey and Africa for vinyl acetate-based products. Lanxess: Effective immediately–at least €110/MT increase for iron oxide pigments worldwide.
January 2011
DSM to acquire 51% of AGI Corporation Royal DSM N.V. of the Netherlands intends to acquire a 51 percent stake in AGI Corporation of Taiwan (AGI). AGI offers a broad range of UV (ultraviolet) curable resins and other products that are used in coatings for paper, wood, plastic and graphic arts applications. AGI reported net sales in 2009 of NTD 3,561 million (approximately €90 million). AGI is listed on the emerging companies board of the GreTai Securities Market in Taipei. The intended acquisition will be for a 51 percent stake for about €48 million. DSM said the public tender offer will be launched through a wholly-owned DSM subsidiary towards the end of Q1 2011 following AGI corporate approvals for the private placement of new shares.
Hydrite Chemical Co. launches new website Hydrite Chemical Co. has launched their improved and updated website - www.hydrite.com. The site offers a fresh new design and details of their updated industrial cleaning, sanitizing, ingredient, foam control and bulk chemical offerings. “We invite our customers past, present and future to view our new website and read how we continue to help improve our customers’ products by connecting their needs with our technical resources and products,” said John Honkamp, president and CEO of Hydrite Chemical Co. For more information, please contact Melissa Udovicic, Hydrite Chemical Co. marketing manager, at 262.792.2363 or visit the new website at www.hydrite.com.
Rhodia acquires Feixiang Chemicals Specialty chemical producer Rhodia has completed the acquisition of Feixiang January 2011
Chemicals after receiving approval of the Chinese authorities. Located in Zhangjiagang near Shanghai, Feixiang Chemicals is China’s leading producer of amines and surfactants, and employs about 650 people. This acquisition will allow Rhodia to integrate specialty amines technologies, key intermediates of surfactants, into its Novecare business
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Industry News
further increases the downstream integration of its acrylics chain, while offering major potential for growth and synergies. The businesses concerned include the coatings resins of Cray Valley (Europe, Asia, South Africa) and Cook Composite Polymers (United States), as well as the photocure resins of Sartomer (Europe, United States, Asia). These make up a coherent group of specialty products used in the high value-added paints and industrial coatings markets.
portfolio. Through the integration of Feixiang Chemicals, Rhodia becomes the largest international surfactant player in Asia. Furthermore, Rhodia enhances its footprint in the world’s fastest growing region by generating one third of its net sales in Asia. CW
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Coatings World | 43
Supplier’s Corner
Cognis offers two new FoamStar defoamers
To help meet consumers’ demands for green and high-performance premium flat paints, Cognis has launched two new defoamers: FoamStar EF 20 and FoamStar EF 22. The two new defoamers represent a breakthrough in defoaming efficiency with very low VOC. They can reduce the amount of defoamer needed in paint by up to 50 percent, thereby reducing the paint’s total amount of VOCs even further, according to the company. FoamStar EF 20 and FoamStar EF 22 combine technical performance and sustainability benefits. Within its FoamStar EF series, they are among the most efficient defoamers requiring 30 to 50 percent less dosage in order to achieve the benchmark performance of mineral oil defoamers. Besides a lower VOC contribution and very low odor they effectively prevent micro foam - making them ideal for use in premium paints that contain less than 100 grams of VOC per liter. They also offer very high persistency and fast bubble break times. Cognis’ two latest innovations in hyperbranched polymer defoamer technology are delivered in an essentially emission-free hydrocarbon matrix. FoamStar EF 20 and FoamStar EF 22 have a VOC content of approximately 0.3 percent (according to the U.S. EPA method 24), while conventional mineral oil defoamers contain an average of four percent. This, coupled with the fact that much smaller amount of the FoamStar EF series defoamers is needed, means that the total VOC content of paints is reduced. More info: Cognis Corp., Web: www.cognis.com.
Cytec introduces UV curable PUD for wood and plastic Cytec Industries Inc. has launched Ucecoat 7710, an innovative new aliphatic UV-PUD resin for high gloss mirror effect. Due to this characteristic, this material opens new possibilities for clear topcoats on wood furniture and plastic substrates, according to the company. This UV curable resin features high solids content, excellent hardness and scratch resistance. In addition, Ucecoat 44 | Coatings World
7710 allows for easy finishing as no sanding is required to achieve the high gloss mirror effect. More info: Cytec Industries, Web: www.cytec.com.
Silberline introduces APL-12243 inhibited aluminum pigment Silberline has launched APL-12243 inhibited aluminum pigment designed specifically for use in waterborne attic barrier coatings. This innovative and cost effective product has been created to maximize the radiant barrier properties of coatings applied to the interior of attics and other related applications, according to the company. APL-12243 is easily dispersible and has been chemically treated to maximize stability in waterborne coatings, thereby making it ideal for use in either one pack or two pack waterborne systems. APL-12243 is available in either 220 pound drums (standard) or 44 pound pails. More info: Silberline, 570-668-8378; E-Mail:
[email protected] or
[email protected]; Web: www.silberline.com.
Elementis offers TINT-AYD AQ colorants and tinting system Elementis Specialties now offers Tint-Ayd AQ colorants and Tinting System. This latest generation tinting system is available as ready-made colorants and comes with a unique flexibility that allows customers to make the Tint-Ayd AQ colorants themselves. Tint-Ayd AQ is an aqueous tinting system, based on a dual humectant technology and is part of Elementis’s third generation VOC compliant architectural tinting systems for decorative coatings and aqueous industrial coatings. Besides the ready-made Tint-Ayd AQ colorants, Elementis offers the unique option for customers to produce these colorants in-house via working formulations. All the AQ colorants can be made with three base additives: Nuosperse AQ 100, AQ 200 and AQ 300. Nuosperse AQ 100 - is a liquid carrier, humectant and pigment wetting and dispersing agent replacing traditional glycols and dispersing agents in VOC compliant www.coatingsworld.com
aqueous colorants. It is used as dispersing medium and open time agent reducing the tendency of the colorant to dry out during storage or in tinting machines. Nuosperse AQ 100 is primarily based on polymeric surface active ingredients. Nuosperse AQ 200 is a unique liquid hydrophobic humectant, typically used in combination with Nuosperse AQ 100. It prevents too quick drying of colorants in production and tinting machines. It also stabilizes the viscosity of tinted paints and has significantly less influence on water resistance properties of paints, compared to most traditional colorants. Nuosperse AQ 300 - is a liquid co-dispersant used in combination with Nuosperse AQ 100 and Nuosperse AQ 200. It reduces the pigment grind viscosity and allows an optimized pigment loading. The dispersing agent is typically used for those pigments that require extra wetting. More info: Elementis Specialties, Web: www.elementis.com.
Songwon launches new additive formulations Songwon, an additives supplier to the polymer industry, has developed a new and innovative range of high heat, low color distortation, and low emission additive formulations for thermoplastics which deliver significant benefits to compounders, molders and end-users, according to the company. Market demands for improved performance and durability in end-use applications have driven the requirements for absolute service life and average operating temperature to new levels. Existing systems based on phenolic antioxidants and thioesters are in danger of not meeting the more recent extended requirements. For materials such as filled or unfilled polypropylene (PP), typically injection molded in thicker wall sections, the need for increased properties and longer life cycles are becoming a constant factor. More info: Songwon Indsutries, 1 877 SONGWON; 281-648 -1585; Fax: 713-456-1812; Email:
[email protected]; Web: www.songwonind.com. CW January 2011
DuPont recently implemented a number of management changes. Rick Olson, currently president of DuPont Titanium Technologies, will lead productivity improvement and business process simplification programs across the company. Olson’s business process knowledge, supply chain experience and previous productivity leadership successes will be beneficial as the company continues to drive and accelerate its productivity improvement program. He has served in a range of business and operations leadership roles around the world since joining Rick Olson the company as a process engineer in 1978. He has led the Titanium Technologies business since 2005. Phuong Tram, vice president, information technology (IT) and chief information officer; Don Linsenman, vice president, Six Sigma; and David Peet, vice president, DuPont Integrated Business Management (DIBM); will retain their current responsibilities and report directly to Olson. BC Chong, currently vice president – DuPont Performance Coatings (DPC) in Asia Pacific (AP), will succeed Olson as president of Titanium Technologies. Chong will lead the global business from Asia. Chong joined DuPont in Singapore before holding a variety of leadership roles in both AP and the U.S. His previous positions have included business management and development, sales and marketing and operations. Jeff Keefer, executive vice president, has elected to retire after more than 34 years of service. His current responsibilities include overall cost and working capital productivity programs, corporate strategy and DPC business. He moved into progressive financial and business leadership roles around the world after joining the company as a financial analyst in 1976. He was appointed executive vice president and chief financial officer January 2011
in 2006 before he assumed his current role in 2009. Concurrent with his retirement, Corporate Strategy will report to executive vice president and chief financial officer Nick Fanandakis, and DPC will report to executive vice president Tom Connelly. Don Johnson, senior vice president, human resources, has elected to retire after more than 36 years of service. Johnson has served in a range of technical, manufacturing and leadership roles in the U.S.; Geneva, Switzerland; and DuPont K.K. (Japan), before assuming his current role in 2008. Maritza Poza-Grise, vice president, human resources, will serve as the acting head of human resources until the position of senior vice president of human resources is filled in the near future.
Solution Dispersions names Melville new business development manager Solution Dispersions, a producer of aqueous carbon black dispersions, has named Steve Melville new business development manager. He will work under the management of Jeff Randolph, president. Melville will focus on servicing current customers, soliciting new business, and defining new opportunities in existing or new markets.
Lubrizol names Day corporate vice president and general counsel The Lubrizol Corporation has elected Suzanne F. Day corporate vice president and general counsel, replacing Joseph W. Bauer, who is retiring after 25 years with the company. Day will assume global responsibility for legal services, directing the corporation’s legal strategy in support of the company’s vision and objectives. Day joined Lubrizol’s global legal division in 1998 to handle litigation throughout the corporation, eventually heading the litigation and disputes practice section. She has engaged in all phases of trial practice and alternative dispute resolution on behalf of the company. Since becoming a www.coatingsworld.com
People
DuPont announces leadership changes
deputy general counsel of the corporation in 2007, Day has led the successful resolution of numerous legal matters for Lubrizol, both inside and outside of the courtroom.
Valspar appoints Arnold chief technology officer The Valspar Corporation named Cynthia A. Arnold senior vice president and chief technology officer. In this role Arnold will lead Valspar’s global technology activities and will become an officer of the company, reporting to chairman and CEO William L. Mansfield. Arnold succeeds Larry B. Brandenburger vice president of research and development, who will retire from Valspar this month. Arnold most recently served as chief technology officer at Sun Chemical. She earlier served as VP of technology, coatings adhesives and specialties for Eastman Chemical and in R&D and business leadership positions with GE.
PPG appoints Jain VP, strategic planning & corporate development PPG Industries has appointed Anup Jain vice president, strategic planning and corporate development. Jain will join the company’s operating committee and report directly to chairman and CEO Charles E. Bunch at PPG’s global headquarters in Pittsburgh, PA. Jain previously held the positions of vice president and general manager, global test and measurement, and director, strategy, for Honeywell Corp. From 2002 to 2004, he was an operating principal with Three Cities Research, a private equity firm, serving on its board of directors and working with top management at portfolio companies to drive turnaround and growth. Jain worked from 1997 to 2002 with McKinsey and Co., where he developed expertise in pricing and product strategies. He began his career with IBM Corporation as a systems sales engineer, and later became manager, strategy/business development, retail solutions. CW Coatings World | 45
Meetings
The Coatings Summit is January 17-19
Jan. 17-19: The Coatings Summit, Washington, DC/USA. More info: Vincentz Network, www.europeancoatings.com/thecoatingssummit.
Feb. 23-25: Smart Coatings 2011, Orlando, FL/USA. More info: Dr. J. Baghdachi,
[email protected]; www.smartcoatings.org.
Mar. 29-31: European Coatings Show 2011, Nuremberg, Germany. More info: Vincentz Network, www.europeancoatings-show.com/en.
Jan. 28-30: The India International Coatings Show 2011, New Delhi, India. More info: www.coatingsindia.com.
Feb. 28 - Mar.4: Waterborne Symposium, New Orleans, LA/USA. More info: The School of Polymers and High Performance Materials, www.psrc.usm.edu/waterborne.
Mar. 31 - Apr. 1: EuPIA Annual Conference, Vienna, Austria. More info: EuPIA c/o CEPE, www.eupia.org.
Jan. 31 - Feb. 3: SSPC 2011 Greencoat, Las Vegas, NV/USA. More info: SSPC: The Society for Protective Coatings, www.sspc.org/sspc2011. Feb. 14: TiO2 2011, Scottsdale, AZ/USA. More info: InterterchPira, www.tio2conference.com.
Mar. 1-3: Middle East Coatings Show, Cairo, Egypt. More info: The Coatings Group, www.coatings-group.com. Mar. 28-30: European Coatings Congress 2011, Nuremberg, Germany. More info: www.european-coatingsshow.com/en/congress.
April 19-22: Primus: Interfarba 2011, Kiev, Ukraine. More info: www.theprimus.com/en/interfarba. May 11-13: Coat Expo China 2011, Guangzhou, China. More info: Wise Exhibition (Guangdong) Co., Ltd., www.coatexpo.cn/en.
Coming next month in
Corrosion Control Wood Coatings
Also: Mixing Equipment
46 | Coatings World
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January 2011
Jan. 17-19: The Coatings Summit, Washington, DC/USA www.european-coatings.com/thecoatingssummit Jan. 31-Feb. 3: SSPC 2011 Greencoat, Las Vegas, NV/USA www.sspc.org/sspc2011 Feb. 28-Mar. 4: Waterborne Symposium, New Orleans, LA/USA www.psrc.usm.edu/waterborne May 18-19: Asia Coatings Congress, Ho Chi Minh City, Vietnam. More info: The Coatings Group, www.coatingsgroup.com.
January 2011
June 27 - July 1: COSI 2011, 7th Coatings Science International, Noordwijk, The Netherlands. More info: www.coatings-science.com.
www.coatingsworld.com
July 13-14: Latin America Coatings Show 2011, Mexico City, Mexico. More info: The Coatings Group, www.coatings-group.com.
Meetings
MAJOR UPCOMING MEETINGS
Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore. More info: The Coatings Group, www.coatingsgroup.com. Oct 5-7: CEPE - Annual Conference & General Assembly 2011, Dublin, Ireland. More info: www.europeancoatings.com/cepe. Oct. 18-20: RadTech Europe 2011 Conference & Exhibition, Basel, Switzerland. More info: Vincentz Network, www.european-coatings.com. Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info: Abrafati, www.abrafati.com. CW
Coatings World | 47
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January 2011
Advertising Index
Company Name
Page
Phone
Fax
Website
Blairgowrie Associates, LLC. ....................27 ....................480-272-3137...............480-981-1601 .........www.blairgowrieassociates.com BYK USA Inc. ...........................................11 ....................203-265-2086...............203-284-9158.....................................www.byk.com Chemark Consulting.................................15 ....................910-692-2492 ..............910-692-2523 ..............www.chemarkconsulting.net Conn & Company....................................43 ....................814-723-7980...............814-723-8502 ..........................www.connblade.com DOW ......................................................3, 35 ..................800-447-4369...............989-832-1465..........www.dowcoatingmaterials.com Evonik Industries ......................................41 ....................800-367-4857.........................................................................www.inxel.com Heubach Ltd.............................................13...................800-HEUBACH .............215-736-2249......................www.heubachcolor.com Hoover Color Corp ...............................Cov. 4 .................540-980-7233...............540-980-8781........................www.hoovercolor.com Micro Powders, Inc....................................7 .....................914-793-4058...............914-472-7098....................www.micropowders.com Reitech Corporation .................................37 ....................610-929-9451 ...................................................www.reitechcorporation.com Shamrock Technologies Inc....................Cov. 2 .................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com Shijiazhuang Goldenfish Paint .................23 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn Sun Chemical ............................................39 ....................800-543-2323...............513-681-5505 .......................www.sunchemical.com Troy Corporation ......................................9 .....................973-443-4200...............973-443-0843 .............................www.troycorp.com Trust Chem USA ........................................4 .....................401-398-7301...............401-398-7321......................www.trustchemusa.com
January 2011
www.coatingsworld.com
Coatings World | 49
Final Coat
Blue Sky and Cloud Design Weather Competition in Tnemec Company’s 2010 Tank of the Year Voting
he City of Newton has the distinction of being home to the Blue Sky Sculpture recognized as one of the “8 Wonders of Kansas Art,” as well as a national award-winning potable water tower that was voted Tnemec’s 2010 Water Tank of the Year. Both the sculpture and artwork for the water tank were created by Kansas artist and designer Phil Epp, who is known for his rural landscapes with expansive skyscapes. “Both the water tower’s exterior design and the sculpture share the artist’s signature white clouds set against a bright blue sky,” said Doug Hansen, director, Tnemec water tank market. “When you’re standing at the sculpture, the water tower is clearly visible. The arched surfaces of the sculpture and the curvature of the tank mural viewed against the surrounding sky create an interesting aesthetic effect that definitely impressed our Tank of the Year judges.”
The 500,000-gallon pedestal tank replaced a standpipe that was constructed in 1905, according to Tnemec coating consultant Rick Penner. “Working with Epp, the city negotiated a permanent reproduction of his nearby signature sculpture for use on the water tank,” Penner said. “After an approximate scaled model of the new tank was used to lay out the artwork, Epp
T
and the project engineer matched Tnemec colors to recreate the artist’s original desired effect. To further enhance the uniqueness of the tank’s image, the city installed lighting at the base of the tower.”
The new tank was assembled and coated on the ground and lifted by crane onto its pedestal. The tank’s interior and exterior coating systems consisted of a prime coat of Series 91-H2O Hydro-Zinc, a zinc-rich urethane. The interior then received two coats of Series N140F Pota-Pox Plus, a polyamidoamine epoxy. The exterior steel received a roller-applied intermediate coat of Series 73 Endura-Shield, an acrylic polyurethane, followed by a finish coat of Series 700 HydroFlon, an advanced fluoropolymer topcoat that offers outstanding long-term gloss and color retention.
The selection of colors used on the tank’s exterior included Tnemec’s 20BL Splash, 15BL Tank White, 21BL K.C. Blue, 71BL Horizon Blue, 10 BL Cornflower, 35 GR Black and 24 GR Lightpole. The tank fabricator, shop and field applicator on the project was Phoenix Fabricators & Erectors of Sebree, Kentucky, which also removed the existing standpipe after installation of the new water tower was completed. CW
“The cloud as icon and open sky as subject is universal,” said Phil Epp, the artist and designer whose creation won Tnemec’s 2010 Tank of the Year competition. “A clear, crisp, contemporary depiction of this imagery is my attempt to provoke inspiration and interpretation. The cloud in motion seemed an honest motif for a water tower, declaring its content and justifying its purpose.”
50 | Coatings World
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January 2011
ColorsYou CanTrust For Any Application
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