Coatings World June 2011

b re a th e e a sy.

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June 2011 • Vol. 16, No. 6

Table of Contents

29 Industrial Coatings

32 34 38

Metallic Pigments

DEPARTMENTS

Green Paintshop

Editor’s Page ................................6 As We Go To Press ......................8

Media & Milling Equipment

Index to Companies ....................8 Fresh Paint ................................10

COLUMNS

Patents ......................................16

International Coatings Scene ....................................20 Europe • Pipe Coatings Market Offers Growth Opportunities Latin America • DuPont Invests in TiO2 at Altamira

Financial News ..........................18 Market Reports ........................19 New Products ............................24

ADVERTISING SECTIONS

Industry News ..........................40

Classified Ads ..............................................................48 Advertising Index........................................................49

Suppliers Corner........................44 People ........................................45 Meetings ....................................46 Final Coat ..................................50

32 34

COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International. June 2011

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Coatings World | 5

Editors Page

Connecticut to Adopt Paint Recycling Program

With undivided approval from the state Senate last month, the House of Representatives recently approved a bill that would start a paint recycling program in Connecticut for retail paint. Under the program, recycling drop-off locations will be established at certain paint retail centers with the potential for future businesses established to recycle or properly dispose of paint products. This latest success represents another step forward for the American Coatings Association’s paint recycling agenda. Under the paint stewardship program, the discarded paint would go from the retail store to a facility where it can be either disposed of properly or recycled. A nonprofit organization representing the industry will collect a nominal fee for the recovery, recycling or proper disposal of architectural paint. To pay for this a small fee would be tacked on to the paint’s retail price. In Oregon, where the same program started in 2010, it was .75 cents more a gallon. The Department of Environmental Protection (DEP) is in talks with paint manufacturers. Advocates of the bill don’t see the extra cost deterring retailers from participating in the program, which they would not be mandated to do. “There are 7.4 million gallons of paint sold in Connecticut each year. Ten percent of that total is leftover or unused,” said State Representative Pat Widlitz (D-Guilford, Branford), who negotiated the bill and led the effort to pass it on the House floor. “This program will save our towns money, cost less than the current hazardous waste collection process and insure the proper disposal and recycling of unused product in an environmentally appropriate manner.” In 2008, it was calculated the cost of disposing leftover and unused paint in Connecticut at hazardous waste collection locations was $620,000. It is estimated the recovery cost involved in this new program will be a fraction of that number, specifically $.75/gallon and $1.60/5 gallon. Latex-based paint not brought to hazardous waste collection sites results in increased tipping fees for municipalities when containers are just placed in the trash after drying out. Types of paint products that can be covered under the program include: • Oil-based paint • Deck coating • Primers • Stains

• Latex-based paint • Waterproof sealers • Varnish • Shellac

Following approval of regulations by the DEP, the program is expected to be running by July 1, 2013. The bill next heads to the desk of Governor Dannel Malloy for his expected signature. If Malloy gives the go-ahead, Connecticut would become the third state in the nation to pass the law, joining Oregon and California.

[email protected]

A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA (201) 825-2552 • Fax: (201) 825-0553 Web site: www.coatingsworld.com EDITOR

Tim Wright • [email protected] VICE PRESIDENT/EDITORIAL DIRECTOR Tom Branna • [email protected] ASSOCIATE EDITOR Kerry Pianoforte • [email protected] ART DEPARTMENT Michael Del Purgatorio • [email protected] INTERNATIONAL CORRESPONDENTS Sean Milmo (Europe) Charles W. Thurston (Latin America/Americas) CONTRIBUTING EDITORS Phil Phillips EDITORIAL ADVISORY BOARD Jim Berry (Berry Environmental) Joseph Cristiano (consultant) Thomas Frauman (consultant) Joseph Prane (consultant) Isadore Rubin (consultant) Richard M. Tepper (PPG Industries) Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING PRESIDENT Rodman J. Zilenziger, Jr. • [email protected] EXECUTIVE VICE PRESIDENT Matthew J. Montgomery • [email protected] GROUP PUBLISHER / ADVERTISING SALES Dale Pritchett • [email protected] ADVERTISING SALES (U.S.) Kim Clement • [email protected] ADVERTISING SALES (Europe) Baudry Boisseau Associates 27 Rue J. Lebeau- B-1000, Brussels, Belgium Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)2-514-17-38 [email protected] ADVERTISING SALES (Hong Kong, Taiwan & China) Ringier Trade Publishing Ltd 401-405 4/F New Victory House 93-103 Wing Lok Street, Sheung Wan, Hong Kong (852) 2369 8788 • Fax: (852) 2869 5919 [email protected] CLASSIFIED ADVERTISING SALES Patty Ivanov • 631-642-2048; Fax 631-473-5694 [email protected] PRODUCTION MANAGER Patricia Hilla • [email protected] CIRCULATION DIRECTOR Joe DiMaulo • [email protected] ONLINE DIRECTOR Paul Simansky • [email protected] WEB MASTER Jason Lawton • [email protected] COATINGS WORLD’S circulation is audited by BPA Worldwide.

6 | Coatings World

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June 2011

CREATING TOMORROW’S SOLUTIONS

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To learn more about our customized solutions, visit us at www.wacker.com/knows-solutions Or simply use your smart phone to scan the QR code above. Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA TEL: +1 888 922 5374, FAX: +1 517 264 4068, [email protected]

As We Go To Press

Dunn-Edwards opens LEED-certified paint manufacturing facility

Dunn-Edwards has opened what it claims is the world’s first LEED-certified paint manufacturing facility. Located in Phoenix, Arizona, the 336,000-square-foot facility was custom designed to be “green” and efficient. This ultra-modern building encompasses manufacturing, product development, quality control laboratories, a distribution center, retail outlet and office space. The company eliminated cardboard boxes for packaging one-gallon containers and now uses heat shrink wrap. According to the company, it is the only paint plant in the U.S. using heat shrink wrap. This reduced cardboard consumption by one million boxes, or approximately 250 tons of cardboard per year. Energy calculations on the new plant show a 50 percent reduction over its two existing operations—one was first built in the mid1950s and the other in the mid-1970s. With more than 50 percent more space than its two former plants combined, this new $40 million investment meets Dunn-Edwards’ needs for long-term growth and has room to expand another 40,000 square-feet.

PPG acquires business of automotive refinish distributor Ducol Coatings in South Africa PPG Industries has acquired the business of Ducol Coatings South Africa (PTY) Ltd., which has served as an importer and distributor of PPG’s automotive refinish products in South Africa since 2003. Ducol Coatings, based in Krugersdorp, northwest of Johannesburg, was formed in 1990 and has been active throughout South Africa and in Namibia. PPG will continue to use the Ducol brand, as well as Ducol Coatings’ former franchisee and distributor network, giving PPG access to a solid, proven distribution network in the growing South African and surrounding markets. Many of the world’s largest automotive manufacturers have a presence in South Africa, and over the next several years, PPG anticipates that population growth and higher purchasing power will lead to more vehicle sales and increased demand for automotive refinish products. 8 | Coatings World

LKQ Corporation acquires AkzoNobel’s North American paint distribution business LKQ Corporation has closed the acquisition of AkzoNobel Coatings Inc.’s paint distribution business consisting of 40 locations across the U.S. In addition to dis-

tributing Akzo’s paint in these 40 markets and the other markets in which LKQ currently distributes Akzo’s paint, LKQ will continue to distribute paint for other manufacturers in the approximately 38 markets in which LKQ currently distributes paint and related products. CW

Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names. AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10 Altana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 18 Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Concrete Solutions Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Diamond Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Durr Systems GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Dyrup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Ebbinghaus Verbund GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Greenkote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 29 ICA Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Kelly-Moore Paint Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Lord Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 NOF Metal Coatings Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10 Rhino Linings Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24, 29 Specialty Coating Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16, 18, 29 Watson Standard Adhesive Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 www.coatingsworld.com

June 2011

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Fresh Paint PPG Industries has agreed to purchase Dyrup A/S of Copenhagen, Denmark, from public holding company Monberg & Thorsen, for approximately €135 million ($200 million). The deal is expected to close in the third quarter. Dyrup produces architectural coatings, in particular wood stains, and specialty products with 2010 sales of approximately €190 million ($270 million). It employs roughly 950 people and operates six manufacturing facilities in Europe. Its portfolio of brands includes Bondex, Gori and Xylophene, which are sold primarily in Denmark, France, Germany, Portugal, Poland and Spain through professional and DIY channels. “The acquisition of Dyrup would expand PPG’s European architectural coatings business by extending our geographic presence in the region and by bolstering our wood care product offerings, an end-user segment where we today have a modest presence,” said Pierre-Marie De Leener, PPG executive vice president, architectural coatings, EMEA, and president, PPG Europe. De Leener said that anticipated synergies, including improved raw material procurement, are expected to result in Dyrup achieving EBITDA margins in the near term that will be at a level consistent with PPG’s existing European architectural business. “Dyrup’s operations and sales channels would be a great complementary fit with PPG’s structure,” he said. “The transaction will expand PPG’s growth in several key countries, including Poland, France and Denmark, and further establish PPG in several regions where we have limited or no architectural coatings presence, especially in Portugal, Spain and Germany.”

Hempel invests in first Russian paint facility The signing of an investment agreement between Hempel and local government officials in the Russian Ulyanovsk re10 | Coatings World

PPG acquires Dyrup gion marks its first Russian paint production facility. With the signing of the investment agreement, the Hempel Group and the Ulyanovsk authorities have sealed their commitment to the €23 million turnkey project to be built close to the city of Ulyanovsk, 893 kilometers east of Moscow. Scheduled to start production in December 2012, the plant is meant to help meet growing demand for Hempel coatings in the Russian market. “This will be our first Hempel factory in Russia,” said company CFO Kim Junge Andersen. “We’ve had a very good experience with our organization in Russia, and they have become well-established in the market. This plant will significantly increase our ability to service our customers in the region.” The new plant will feature the latest in environmentally-friendly coating production equipment technology, including a semi-automatic powder handling system, an automatic liquid dosing system and a solvent recovery unit. Designed to house raw materials and the finished product under one roof, the one-building factory will occupy a 70,000 square meter plot. Under one-shift operation, the factory will produce 16.3 million liters annually. If further capacity is required, the factory can operate with two shifts to raise production capacity to 26 million liters. In order to meet local and Hempel Group environmental standards, all floors will be sealed to prevent soil contamination in the event of a spill, or to collect water in the event of a fire. Solvents that have been used in the production process will be recovered in a solvent recovery unit and recycled for future use. It is estimated that this method can recover up to 90 percent. At present, Hempel has 310 products available on the Russian market. With the new factory, it is hoped that this number will expand six fold, with a mix of stanwww.coatingsworld.com

dard and specialized products for the local market, the company said. “Expansion in the Russian market has been an important element in Hempel’s business strategy,” said Kim. “Our investment in this plant will be instrumental in meeting goals for our company as well as for our customers.”

AkzoNobel plans to split ICI Pakistan AkzoNobel will seek approval from the board and shareholders of ICI Pakistan to separate the organization’s paints and chemicals businesses. AkzoNobel would retain direct majority control of the paints business by separating it into a new legal entity— AkzoNobel Pakistan Limited—through a de-merger process approved by the Pakistani courts. Subsequently, AkzoNobel would dispose of its entire shareholding in the remainder of ICI Pakistan. The entire ICI Pakistan business has been a subsidiary of AkzoNobel since 2008, when the company acquired Imperial Chemical Industries. It is listed on the Karachi, Lahore and Islamabad Stock Exchanges, with AkzoNobel currently holding 75.8 percent of the total shares. Focusing primarily on the Pakistan market, ICI Pakistan’s main businesses are polyester fiber, soda ash, life sciences, chemicals and decorative paints. In 2010, ICI Pakistan’s revenue amounted to €305 million. AkzoNobel’s intention is to seek a new owner for its shareholding in ICI Pakistan through a formal sale process once the paints business is separated.

Whitford opens factory in Bangalore, India Whitford, maker of fluoropolymer coatings, has continued to grow with its recently opened factory in Bangalore, one of India’s fastest-growing and most dynamic cities. On hand at the opening ceremonies were many customers, suppliers, governJune 2011

Fresh Paint

ment officials and members of Whitford senior management from around the world, along with the local team of 20 Whitford employees.

Dave Willis, president of Whitford, lights the Lamp in the traditional Indian ceremony for new ventures.

After opening speeches, Whitford celebrated in classic Indian tradition with the “Lighting The Lamp” ceremony, which symbolizes a prosperous beginning. The new India facility encompasses more than 20,000 square feet, with 15,000 dedicated to production and warehousing and the remainder divided up into office, laboratory and maintenance space. The property also has a large amount of space for future development. Manufacturing will concentrate primarily on coatings for consumer products—cookware, bakeware, etc.—along with a few specialized industrial applications. Sales are projected to double in three years.

Whitford’s new facility is located in Bangalore, India.

“Strengthening our presence in this remarkably dynamic market is key to our future in Asia,” said Whitford president Dave Willis. “We now have complete manufacturing facilities in Singapore, China and India.” 12 | Coatings World

BASF starts construction of new polyurethane system house in Tianjin, China BASF broke ground on the construction of its new Polyurethane System House in Tianjin, China. The new facility will be located in Tianjin Economic-Technological Development Area (Hangu Modern Industrial Zone). At the new system house, BASF will deliver customized polyurethane solutions to its customers, fully supported by local production, inhouse sales, technical service and development teams. The plant is expected to start up in 2012. “The Northern China region is witnessing a thriving PU market with above average growth rates and considerable increases in production and demand in the years to come,” said Dr. Melanie Maas-

Brunner, senior vice president of Polyurethanes in Asia Pacific. “Tianjin is at the heart of the boom and this strategically located, new System House shows we are committed to the China market. It further boosts our capacity to provide sustainable and energy efficient polyurethane solutions to support and serve rapidly growing sectors such as the construction and automotive industries, and emerging markets for renewable energy like wind and solar energy.” China is already the largest polyurethane market in the world and forecasted to maintain a strong growth rate in the coming decade. The planned System Houses in Chongqing, will join two current state-of-the-art System Houses and Regional Development Centers in Shanghai and Nansha.

LORD Corporation opens Asia Pacific technology center LORD Corporation has opened its new Asia Pacific Technology Center. The new center, located in Nagoya, Aichi, Japan, is a two-story 1,900 square-meter facility that will house office, meeting, laboratory and testing space. According to Hirokazu Omoto, vice president, technology, LORD Asia Pacific, the Nagoya location was selected because it is the center of automotive technology in Japan, enables LORD to serve many of its key customers that are located in the area, and is located near a strong talent pool with neighboring industries and universities. It also enables convenient access for travel. LORD will move its development staff from Kofu and Amagasaki to the new center, as well as equipment including major physical/environmental testing and rubber processing machines. The new center is equipped with an explosion-proof room for chemical synthesis. Key areas of focus include rubber-to-substrate bonding, high performance coating for elastomers, electronic materials and structural adhesives. According to David Siporin, president, LORD Asia Pacific, this new center is a natural extension of LORD Corporation's technological capabilities to the Asia Pacific region as it enables the company to work closely with key Asian and global customers, improve responsiveness as well as enable technical collaboration. "Research and development is very important to LORD and it has been a hallmark of our company since its founding 86 years ago. In fact, as a percent of sales, LORD spends two to three times what our peers in our industry spend on R&D," said Siporin. LORD has had a presence in Asia for more than 40 years. LORD Asia Pacific is headquartered in Hong Kong with sub-regional offices in Tokyo, Shanghai, Mumbai and Kuala Lumpur. In addition to the new Asia Pacific Technology Center in Nagoya, LORD Asia Pacific also has technical centers in Shanghai, China and Nashik, India, as well as manufacturing sites in Kofu, Japan; Shanghai, China; Nashik, India and a joint venture manufacturing facility in Pyungtaek, Kyounggi-Do, South Korea. • Forty-eight percent of customers say they painted a bedroom; 37 percent say they painted a living room and 33 percent painted a bathroom. The 2011 U.S. Interior Paint Satisfaction Study is based on responses from more than 8,900 customers who purchased and applied interior paint within the previous 12 months. The study was fielded between March and April 2011.

www.coatingsworld.com

June 2011

and supply license to Ebbinghaus Verbund GmbH, a specialized metal surface coater and finishing company of Solingen, Germany. Ebbinghaus has begun production of metal coating operations utilizing the Greenkote patented Thermo-Diffusion coating technology in March 2011. The new coating line is lo-

T

Fresh Paint

BASF’s worldwide System House network is supported by production sites for PU basic material, including a TDI and MDI production site in Caojing, Shanghai and a newly approved MDI plant and planned System House project in Chongqing. “The investments we are making in these sites will serve to foster and facilitate the development of an environmentally-friendly, resource-conserving eco-city like Tianjin,” said Mass-Brunner.” BASF is creating customized PU system solutions to address customers’ challenges in energy conservation and carbon footprint reduction, all paving the way for more optimal sustainable development.

cated at the Ebbinghaus Styria facility in Graz, Austria to enhance anti-corrosion capabilities for its current E-Coat, powder and wet paint finishing systems for fasteners and formed metal components supplied to the automotive, industrial and construction markets.

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H.B. Fuller acquires Liquamelt sustainable adhesive technology H.B. Fuller Company has acquired the assets of privately held Liquamelt Corp., an Ohio-based manufacturer and marketer of the patented Liquamelt adhesive system. Liquamelt Corp. currently employs eight people. In addition to the material and equipment patents, the principal assets acquired include equipment and inventory. The Liquamelt system is expected to generate less than $1 million in revenue in 2011. The financial results of this business will be included in the H.B. Fuller’s North America operating segment. The Liquamelt adhesive system will be available exclusively from H.B. Fuller. Liquamelt adhesive is flowable at room temperature and creates a fast-bonding, high-performing adhesive solution. It enables room temperature storage and handling of adhesive, where today traditional hot-melt tank and hose temperatures reach as high as 350 degrees Fahrenheit (180 degrees Celsius). Liquamelt adhesive contains greater than 40 percent renewable raw materials, allows for significant mileage improvements and results in reduced overall energy consumption, according to the company.

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Fresh Paint

Altana acquires can end sealants business of Watson Standard Adhesives Company

The specialty chemicals Group Altana has acquired the can end sealants business for the metal can packaging market of U.S.based Watson Standard Adhesives Company (WSAC). By way of an asset deal, Altana primarily acquired customer relationships, products, know-how and inventories. WSAC’s can end sealants business

will be integrated into the ACTEGA Coatings & Sealants division. The former WSAC can end sealant products will be produced at ACTEGA’s existing site near Philadelphia and incorporated into ACTEGA Artística business.

Kelly-Moore Paints opens Paso Robles store Kelly-Moore Paint Company, Inc., has opened a new store in Paso Robles, CA/USA. This marks Kelly-Moore’s

J.D. Power and Associates says overall customer satisfaction with interior paint improves from 2010 Do-it-yourselfers indicate they are notably more satisfied with interior paint brands in 2011, compared with 2010, according to the J.D. Power and Associates 2011 U.S. Interior Paint Satisfaction Study. The study, now in its fifth year, measures customer satisfaction among those who have purchased and applied interior paint during the past year and examines six key factors of the painting experience: application, product offerings, durability, price, design guides and warranty/guarantee. Overall satisfaction with interior paint brands has increased considerably to an average of 770 on a 1,000 point scale in 2011 from 754 in 2010. Satisfaction has increased in five of the six factors included in the study—all except design guides. The most notable improvements have occurred in the warranty, product offerings, application and durability factors. Benjamin Moore ranks highest in customer satisfaction with interior paint with a score of 791 and performs particularly well in three of the six factors: application, product offerings and design guides. Following Benjamin Moore in the rankings are Porter (789) and Sherwin-Williams (778). “The highest-performing brands in the study also benefit from the highest levels of customer loyalty,” said Christina Cooley, senior manager of the real estate and construction industries practice at J.D. Power and Associates. “Among customers of some of these brands, the proportion who say they definitely will purchase the brand of paint again averages as high as 50 percent, which is considerably greater than the industry average of 36 percent.” The study finds that a majority of customers—54 percent— rely primarily on their past experience with paint brands when shopping for interior paint. More than one-fourth (26 percent) say they rely on recommendations from store salespersons, family and friends or a contractor or designer professional. An additional 10 percent of customers consider paint brands pri-

14 | Coatings World

fourth store in the region. It also has stores in Atascadero, San Luis Obispo and Santa Maria. Keith Swank will manage the new store, which offers the complete Kelly-Moore paints and stains portfolio, as well as sundry items. Among the offerings at the Paso Robles store are Kelly-Moore’s two zero VOC, low-odor paint lines—Enviro Coat and Green Coat. Also available is KellyMoore’s Renewal Palette, a recently introduced color collection of 30 paint

marily based on the in-store product displays. “It’s particularly important for consumers to do their research prior to purchasing paint at a retailer; with brands constantly introducing new product lines, customers may limit themselves if they don’t consider the new offerings available,” said Cooley. “Do-it-yourselfers are much more likely to be delighted with their painting experience if they first explore the brands available and narrow down their choices to the ones that will best meet the specific needs and specifications of their project.” The study also finds that paint customers choose a paint brand primarily based on past experience, quality and color and texture. “Many manufacturers have mobile apps and websites that can help with product selection, and an increasing number are offering inexpensive paint samples that allow customers to test the paint on the actual surface and in actual lighting conditions,” said Cooley. “Paint shoppers should visit the retailers that carry those specific brands that will best meet their needs. This may mean visiting a couple of different retailers, since many only carry a limited brand selection. In addition, shoppers will want to purchase from a retailer that provides helpful advice.” The study findings also include the following key trends: • A majority of customers in 2011 indicate they applied the paint themselves (82 percent). However, more customers in 2011 say they hired a painter or handyman to apply the paint for them (16 percent), compared with 2010 (11 percent). • More than one-half of paint customers (53 percent) say they do not apply primer to their walls prior to applying the first coat of paint. However, the percentage of customers who purchase paint that includes primer has increased from 12 percent in 2010 to 17 percent in 2011. • Forty-eight percent of customers say they painted a bedroom; 37 percent say they painted a living room and 33 percent painted a bathroom. The 2011 U.S. Interior Paint Satisfaction Study is based on responses from more than 8,900 customers who purchased and applied interior paint within the previous 12 months. The study was fielded between March and April 2011.

www.coatingsworld.com

June 2011

color schemes. The Paso Robles store is located at 611 Creston Road. For more information call 805.239.1285.

BASF launches two new sites for car enthusiasts BASF has launched two new web sites for car enthusiasts and custom car painters. For car enthusiasts www.basfpaintnews.com provides visitors with automotive finishing resources, including industry news stories, photo galleries and videos of custom designed cars painted with BASF lines of paint including Glasurit, R-M and Limco. BASF also launched www.carizzmacolor.com, which is dedicated to the company’s R-M Carizzma Color line of automotive finishes, that features downloadable literature with educational information to help car painters achieve maximum results, industry information about Carizzma’s colors, as well as video footage and photo galleries featuring cars and hot rods painted with the colors.

Rhino acquires Concrete Solutions Inc. Rhino Linings Corp., a manufacturer of polyurethane, polyurea, polyaspartic and epoxy coatings, has acquired Concrete Solutions Inc., a manufacturer of a range of materials and systems for the restoration, protection and decoration of concrete. Concrete Solutions, based in San Diego, is a supplier of stamped concrete overlays, decorative-resurfacing applications, stains, dyes, stencils and other products. Concrete Solutions will relocate its operations to the Rhino Linings facilities in San Diego. Bart Sadleir, Concrete Solutions’ current general manager of operations and training will oversee the Concrete Solutions division as general manager, Rhino Linings said. Concrete Solutions manufactures a wide range of concrete repair and resurfacing products and systems for industrial, commercial and residential applications. “This acquisition strengthens our commitment to be one of the leading concrete coatings solution providers by expanding our current product line and offering the best products available,” said Pierre Gagnon, Rhino Linings president and CEO. “With the expanded use of concrete in both the residential and commercials markets, we want to take a leadership position in the concrete restoration business.” Privately held Rhino Linings manufactures sprayed and/or rolled urethane, polyaspartic and epoxy coatings and linings for industrial, municipal and residential applications. The company’s business units include Rhino Linings, Rhino Vehicle Protection, Rhino Industrial, Rhino Epoxy, Rhino Concrete Solutions and Rhino Military.

International Exhibition & Congress for the paint, printing ink, varnish, glue and adhesive industries

H.B. Fuller opens Nanjing manufacturing facility H.B. Fuller Company has opened its manufacturing facility in Nanjing, China. The new plant is the first multinational reactive adhesives plant in China and is located in the Nanjing Chemical Industrial Park. This facility and the company’s regional technical center in Shanghai will collaborate to serve the Asia Pacific region. H.B. Fuller’s Nanjing facility will produce urethanes and other reactive chemistries for customers in the construction, filter, flexible packaging, solar, textile, window and woodworking markets. CW June 2011

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PARIS Q France

27

i 29 September 2011

GET YOUR FREE BADGE NOW! w w w. e u r o c o a t - e x p o. c o m

your invitation code: PAR19

An event co-organized by: Association Française des Techniciens des Peintures, Vernis, Encres d’imprimerie, Colles et Adhésifs

Coatings World | 15

Patents

Valspar patents low VOC coating

Patent No. U.S. 7,812,079 B2 Valspar Sourcing, Inc. has been granted a patent for a coating composition comprised of a latex polymer comprised of a surfactant and polymer particles emulsified or suspended in an aqueous medium; and at least 1% by weight based on polymer solids of a coalescent having the formula: R1—(C(O)—Xr—O)n—R2, wherein: R1 is an organic group having at least 3 and less than 100 carbon atoms, wherein the organic group is an aliphatic group, alicyclic group, heterocyclic group, or combinations thereof: X is a divalent organic group; r is 0 or 1; n is 1 to 10; and R2 is hydrogen or an organic group having less than 100 carbon atoms; with the proviso that R1 and R2 together do not include any aliphatic unsaturated carbon-carbon bonds; and wherein the coalescent has a volatile organic content of less than 15%, is not reactive with the latex polymer, and is dispersible in the coating composition and assists in the formation of a continuous coating or film from the latex particles after applying the composition to a surface and allowing it to dry.

BASF patents pigment composition Patent No. U.S. 7,811,375 B2 BASF Corp. has been granted a patent for a heated mixture comprised of from approximately 1% to 46% by weight of lithopone having a refractive index greater than 1.8; and from 54% to 99% by weight of a dehydroxylated kaolin, wherein when the dehydroxylated kaolin is comprised of metakaolin, the heated mixture has a GE brightness equal to or greater than 90% and a Hunter yellowness index of less than 11, and when the dehydroxylated kaolin is comprised of fully calcined kaolin, the heated mixture has a GE brightness greater than 90% and a Hunter yellowness index of less than a 7. The heated mixture is formed 16 | Coatings World

by mixing hydrous kaolin having a GE brightness of 88 or more and a refractive index from 1.56 to 1.58, and the high refractive index pigment, and heating at a temperature from 760° C to 1150° C, and the heated mixture has a particle size distribution where at least 80% to 90% by weight of the particles have a particle size of 2 microns or less and less than 5% by weight of the particles have a particle size of 0.2 micron.

BASF Coatings patents aqueous multi-constituent coating Patent No. U.S. 7,812,088 B2 BASF Coatings GmbH, has obtained a patent for an aqueous multicomponent coating material comprised of (I) an aqueous component comprised of a mixture product of: (A) at least one secondary aqueous dispersion of at least one (meth)acrylate copolymer containing on average per molecule at least one isocyanate-reactive functional group, (B) at least one primary aqueous dispersion of at least one (meth)acrylate copolymer containing no isocyanate-reactive functional group and having a number average molecular weight Mn of between 100,000 and 3,000,000 Daltons, and (C) at least one pigment and a filler, wherein the weight ratio of (meth)acrylate copolymer (A) to (meth)acrylate copolymer (B) in component (I) is from 10:1 to 1:3; and also (II) a component comprised of a crosslinking agent comprised of at least one polyisocyanate, wherein the coating has a popping limit greater than 100 μm.

PPG patents coating with modified epoxy resins Patent No. U.S. 7,812,101 B2 PPG Industries has been granted a patent for a modified epoxy resin comprised of the epoxy functional reaction product of resin and an epoxy resin further reacted with a compound having www.coatingsworld.com

one or more hydroxy reactive groups, wherein the compound having one or more hydroxy reactive groups is comprised of polyisocyanate.

Paint for detection of corrosion and warning of chemical and radiological attack Patent No. U.S. 7,780,913 B2 Lawrence Livermore National Security, LLC has been awarded a patent for a system that warns of encounter of radiological substances, comprised of an unmanned aerial vehicle, a discrete viewing surface on the unmanned aerial vehicle, a paint operatively connected to the discrete viewing surface on the unmanned aerial vehicle, an indicator material carried by the paint that provides a direct or instrument-assisted visual indication of radiological substances encountered by the unmanned aerial vehicle, wherein, the indicator material carried by the paint includes scintillation pigments that produces luminescence when exposed to radiological substances and produces a direct or instrument-assisted visual indication of the radiological substances on the paint on the discrete viewing surface on the vehicle, and a camera operatively connected to the unmanned aerial vehicle for monitoring the paint on the discrete viewing surface on the unmanned aerial vehicle.

Imerys Pigments patents fine clay kaolin Patent No. U.S. 7,806,978 B2 Imerys Pigments, Inc. has been granted a patent for a composition comprised of kaolin having a shape factor ranging from 32-49, wherein at least approximately 85% by weight of the kaolin has an esd of less than 1 μm, the amount of the kaolin having an esd of less than 0.25 μm ranges from 35% to approximately 60% by weight. CW June 2011

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Financial News

RPM increases minority interest in Indian composites company

RPM International Inc. has agreed to increase its minority ownership interest in Kemrock Industries and Exports Ltd., a fully integrated fiberglass reinforced plastic composites manufacturer with more than $200 million in annual sales located in Vadodara, Gujarat State, India, from aRPM International Inc. has agreed to increase its minority ownership interest in Kemrock Industries and Exports Ltd., a fully integrated fiberglass reinforced plastic composites manufacturer with more than $200 million in annual sales located in Vadodara, Gujarat State, India, from approximately 14.9 percent to 15.1 percent. As a result of this agreement to increase its ownership interest above 15 percent, RPM is required under Indian law to commence a public offer for up to an additional 20 percent of the outstanding shares of Kemrock. RPM’s increased ownership of Kemrock signals its continued support and confidence in the company and its management, led by Kemrock’s founder and managing director, Kalpesh Patel, and further solidifies RPM’s position as a longterm investor in Kemrock. “We’ve had a long-standing partnership with RPM and we welcome this additional investment as a means to further our business relationship,” said Patel. Traded on the Bombay Stock Exchange Ltd. and the National Stock Exchange of India Ltd., Kemrock is India’s largest composite exporter, with its products sold in more than 50 countries worldwide. It manufactures pultruded profiles; gratings; windmill blades; thermosetting resins; rail coach interiors and exteriors; cable management, piping and access systems; lighting poles and carbon fiber. “As we envisioned when we made our initial investment in Kemrock in 2006, it has been a key strategic business partner for RPM in India,” said Frank Sullivan, RPM chairman and chief executive. “Kemrock has provided us with a platform that we have leveraged to increase 18 | Coatings World

our presence in the rapidly growing Indian marketplace and vibrant Asia-Pacific region. We expect that this relationship will only continue to flourish.”

Valspar reports $992.7 M sales in second quarter The Valspar Corporation reported its results for the second-quarter ended April 29, 2011. Second-quarter sales totaled $992.7 million, a 23.5 percent increase from the second quarter of 2010. Secondquarter adjusted net income per share increased to $0.64 in 2011 from $0.61 in 2010. Second-quarter adjusted net income per share in 2011 excludes $0.05 per share in acquisition-related charges and a $0.01 per share charge related to restructuring actions. Net income for the second quarter of 2011 was $56.3 million and reported earnings per share were $0.58. Net income for the second quarter of 2010 was $61.7 million. The company announced restructuring actions related to improving the profitability of its Wattyl acquisition and further reducing the cost structure of its global wood product line. These actions are expected to result in charges to earnings of $0.30-$0.35 per share over the next 12 months and generate annual savings of $0.12-$0.14 per share by fiscal 2013. “We were pleased with our improved sales and earnings performance for the quarter, a particularly solid accomplishment given the strength of our results in the second quarter of 2010,” said William Mansfield, Valspar chairman and chief executive officer. “Double-digit top-line growth resulting from acquisitions, pricing and the continued success of our new business efforts helped to mitigate the impact of substantially higher raw material costs. We are continuing to raise our selling prices and taking steps to further reduce our cost structure while maintaining investments in our brands and technology. We continue to expect fiscal year 2011 adjusted www.coatingsworld.com

net income per share in the range of $2.45 to $2.65.”

BASF’s sales in all segments drive dynamic growth in first quarter BASF has had a powerful start to 2011. Capacity utilization rates in the company’s plants were good; in particular, demand in the chemicals business (Chemicals, Plastics, Performance Products, Functional Solutions) increased compared with the same quarter of the previous year. Sales grew by 25 percent to €19.4 billion. The Cognis businesses acquired in December 2010 made a significant contribution to this substantial sales growth. Net income increased by €1.4 billion to €2.4 billion. Earnings per share were €2.62 in the first quarter of 2011 compared with €1.12 in the same period of 2010. Adjusted for special items and amortization of intangible assets, earnings per share amounted to €1.94 (first quarter of 2010: €1.32). Sales in Europe were 24 percent higher than in the same period of the previous year. Demand for chemical products continued to be high. As a result of higher volumes and prices, income from operations before special items rose by €581 million to €1,832 million, sharply exceeding the level in the same quarter of the previous year. In North America, sales grew by 21 percent in U.S. dollars and 22 percent in euro terms. Compared with the first quarter of 2010, earnings improved by €64 million to reach €393 million. Sales in the Asia Pacific region rose by 28 percent in local-currency terms and by 33 percent in euro terms. Earnings improved by €106 million to €416 million as a result of higher prices and volumes. In South America, Africa, Middle East, sales were up year on-year by 20 percent in local-currency terms and by 25 percent in euro terms. Earnings increased by €27 million to €91 million. CW June 2011

The International Paint and Printing Ink Council’s (IPPIC) second Global Paint & Coatings Industry Market Analysis Report (2009 - 2014) is now available. This research report offers insight into the size, growth rate, market dynamics, customer and competitive movements, and important trends and driving forces within the global paint and coatings industry. Compiled by researchers at Orr & Boss the new report provides more detailed information on specific countries and major regions. In addition, a new chapter is included focusing on raw materials used for various coatings products entering the market. This new content focuses on the volume, value, trends, driving forces and regulatory developments related to those raw materials. As it did before, the report covers the three primary categories of coatings— Decorative, OEM and Special Purpose — and the many sub-segments within each of these categories. The recent recession has caused significant disruption in the global coatings market. Some regions and segments of the industry have suffered major declines, and some end-use market segments have undergone considerable regional shifts. As a result, many coatings industry participants have had to adjust their short- to mid-term operating practices and marketing strategies and while some companies have been forced into survival mode. The single-volume Global Paint & Coatings Industry Market Analysis Report (2009 - 2014) is packed with information including charts, graphs, tables and other illustrations. Anyone in need of solid, up-todate information about the global coatings marketplace will benefit from this report. Purchase a copy of the new Global Paint and Coatings Industry Market Analysis Report (2009 - 2014) online at www.paint.org/publications/managementinformation/item/124-global-marketanalysis-2009-2014.html, or contact IPPIC’s John Hopewell for more informaJune 2011

tion at [email protected] or (202) 4626272 ext. 226.

Market Reports

IPPIC publishes Global Paint & Coatings Industry Market Analysis Report

ics and glass coatings. Volume II carries a catalogue profiling 138 producers. For more information visit www.ceresana.com.

Industrial paints and varnishes market poised to grow in Europe

Painting and wall covering contractors

According to Oliver Kutsch, chief executive officer of Ceresana Research, the paints and varnish industrial segment is poised to increase to €27.7 billion over the next seven years. The products prevent homes, vehicles and other valuable assets from corroding or aging. The institute that conducts market surveys is putting together a report on this segment in Europe. The report says that the transport segment represents less than eight percent of the paint and varnish market, but adds to nearly 15 percent of its value. Poised to grow comfortably are car series paints, refinish coatings and ship paints. The segment of industrial varnishes in Russia, Poland and Turkey occupys second position. Countries in Western Europe like the Netherlands are estimated to grow more than 1.6 percent annually. Powder coatings, acryl varnishes and epoxy-based products are also increasing in significance. The share of the building and construction industry is expected to dip to 56 percent by 2018 from 59 percent in 2002. Dispersion paints sales are however looking up in Eastern Europe. Most products are solvent-free and eco-friendly and are ideal for steel containers or to be applied as internal coatings. This reduces VOC emissions. Many companies are endeavoring to develop products with special features including nanotechnology in antibacterial coatings, which require self-cleaning. The report also includes an analysis of various coating products in 30 European countries for products in terms of demand and supply, import, export and revenue. All application fields have been studied individually, including construction, wood processing and transport, plastics coatings, varnishes to prevent corrosion, and ceram-

The U.S. painting and wall covering contractors industry includes more than 30,000 establishments (single-location companies and branches of multi-location companies) with combined annual revenue of approximately $20 billion, according to a new report entitled, “Painting and Wall Covering Contractors,” released by Research and Markets Ltd. Major companies include FD Thomas, North American Coatings and Long Painting. The industry is fragmented. Building construction, renovation and maintenance drive demand. The profitability of individual companies depends on efficiency of operations. Large companies can have advantages in efficiency by working multiple projects concurrently. Small companies can compete effectively by specializing in unusual or difficult applications and providing superior customer service. The industry is labor-intensive: average annual revenue per worker is about $100,000. Major services are painting the interiors and exteriors of buildings, and installing or removing wallpaper (“paperhanging”). Other services include wall surface preparation and repair. Painters use brushes, rollers, and/or sprayers to apply a base coat of primer and usually two coats of paint. Skilled contractors achieve special finishes by hand or by using paint with texture-creating ingredients like sand. Paperhangers apply sizing to walls and measure and cut wallpaper into long strips. Surface preparation readies walls for paint or wallpaper, typically includes cleaning, and may involve removing old paint and wallpaper. Most painters fill and sand surface irregularities. Many contractors work only on walls that are paintready or that require minimal preparation. For more information visit www.researchandmarkets.com. CW

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Coatings World | 19

International Coatings Scene

Europe

Pipe Coatings Market Offers Growth Opportunities

Europe’s need for secure energy supplies is making it increasingly dependent on imported natural gas, which is a big boost to companies producing coatings and their raw materials for steel pipelines.

20 | Coatings World

by Sean Milmo European Correspondent [email protected] y 2030 around 70 percent of the Europe’s energy requirements is predicted to come from abundant reserves of gas in Russia, the Artic and the neighboring areas of southeast Asia and North Africa. Also to the European Union’s 27 member states, gas has the added attraction of having lower CO2 emissions than other fossil fuels so it will help the EU fulfil its commitments to reduce greenhouse gases. To supply this gas to the densely populated areas of Western Europe long-distance steel pipelines covered externally and internally with large quantities of anti-corrosion coatings are having to be built. In addition increasingly sophisticated coatings are required for piping for the production of gas, as well as oil, from deep reservoirs in the North Sea, Siberia and the Artic. The first phase of a €7.4 billion ($10.4 billion), 1,224-kilometer gas pipeline, called Nord Stream, from Russia under the Baltic Sea to northwest Europe was completed earlier this

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year with the second and final phase due to be finished in late 2012. In addition even longer gas pipelines are being planned to deliver gas from Russia and southeast Asia to parts of eastern and southern Europe. Demand in Europe for pipeline coatings now accounts for 19 percent of the world’s total of around $5 billion, second to Asia with a 23 percent share but higher than North America with 17 percent, according to a report on the global steel pipe coatings market by Applied Market Information (AMI), a market research company in Bristol, England. Steel pipeline coatings are becoming one of the Europe’s fastest growing major coatings sectors. Coatings make up around one to three percent of the total cost of a pipeline. “Demand for pipeline coatings in Europe is not increasing as fast as that in Asia where it is at a double digit level, while in Europe it is around the middle single digit level,” said Noru Tsalic, an AMI consultant. “But steel pipeline coatings demand in Europe is higher than the average for coatings as a whole in Europe and well above current GDP levels in most of the region. Furthermore this strong demand is likely to continue for some years because of the many more gas pipelines being planned.” June 2011

Europe

The European market for steel pipeline coatings is supplied by two groups, integrated pipeline makers who have their own coatings operations and independents who specialize in coatings formulations and raw materials as well as services related to them. However the independents with their expertise in coatings chemistry and in the on-site or field application of coatings are able to take advantage of the increasing need for more complex technologies. With the Nord Stream project, two integrated pipe suppliers—Europipe of Germany and OMK of Russia—are providing the primary external and internal coatings. But the intricate task of applying concrete coatings to the pipes across the Baltic Sea to make them heavy enough to sink to the seabed is being done by the independent EUPEC Pipecoatings of France. It has organized the logistics of having the concrete coatings applied in specially constructed coatings plants in two Baltic Sea ports. In the gas and oil exploration and production sector in the North Sea, Siberia and yet-to-be-exploited Artic, there are and will be much more opportunities for niche players able to provide coatings for specific functions in difficult environments. In offshore, deep-sea oil exploration, for example, there is a need for an extensive bending of pipes. “Customers are requesting highly flexible coatings,” said Sean Cornerford, technical services manager for pipe coatings at LyondellBasell, a leading polyolefins producer. Also in deepwater operations more use is made of insulations materials in coatings to provide resistance against the effects of high pressure and high temperature environments (HPHT). “The integrated pipe manufacturers have been increasing their volume sales faster but the revenues of the independents have been going up more quickly because they can provide added-value, higher-end products,” said Tsalic. “They can respond to the technological requirements of harsher environmental conditions in deep waters where much of offshore oil and gas is now produced.” Socotherm of Italy, one of Europe’s leading independent pipeline coatings producJune 2011

International Coatings Scene

ers and a specialist in deepwater insulation coatings, went into administration last year after being financially overstretched by the costs of international expansion. It is now majority owned by two equity funds. Pipeline coatings companies can have problems gaining a worldwide presence because of the way that two basic technologies—fusion bonded epoxy (FBE) and layered polyolefins—dominate different regions. North America is the stronghold of FBE and Europe polyolefin systems. “The reasons seem to be historical,” said one coatings technical manager. “The way both regions have stuck to the same basic technology shows the innate conservatism of the sector. But it also demonstrates the tremendous fear of things going wrong as a result of pipeline ruptures and accidents, which can cost enormous sums of money.” In Europe gradually polymers other than polyolefins are being introduced into the sector, like polyurethanes, polyamides and powder coatings. But trials of new coatings systems and materials, often in partnership with equipment manufacturers, can take several years before they are launched on the market. Borealis, one of Europe’s largest polymer producers, started developing in 2006 materials and an application machine with KWH Pipeline Technology of Finland for coating field pipeline joints in which molten polyethylene is used. Coating joints is a crucial part of the pipeline laying process because the welding between pipe sections is the area where the most serious ruptures occur. “Full market launch is now under preparation including the provision of detailed certification as required by the major oil and gas companies,” said a Borealis official. “All the big oil and gas companies have signalled their interest in the process.” Arkema, a French-based materials producer, has joined with Cybernetix, a specialist in automation and monitoring systems, to develop a robotic technology for the internal application of polyamide 11 coatings inside pipelines. As it looks ahead to a promising future, the pipeline coatings sector in Europe will continue to be mainly a combination of the two disciplines of chemistry and engineering. CW www.coatingsworld.com

Coatings World | 21

International Coatings Scene

Latin America

DuPont Invests in TiO2 at Altamira

by Charles W. Thurston Latin America Correspondent [email protected]

A new $500 million plant will help shore up falling TiO2 supplies.

22 | Coatings World

uPont is making its largest investment in Latin America to date—$500 million—at its titanium dioxide production plant at Altamira, in Mexico’s Pacific coast Tamaulipas state. The new line is expected to add 200,000 metric tons of TiO2 by 2014. While the work building a new production line there continues over the next few years, the company strategy for customers is increasing technological assistance to help them use less product, but better product, according to Paulo Vieira, the vice president for DuPont titanium technologies, in Sao Paulo, Brazil. “No one can build up supplies in the delivery chain now; it is very tight,” he said. The demand for more TiO2 in paint throughout Latin America, and other developing countries, has helped the industry recover from the global slump two years earlier than expected, Vieira said. Prices per metric ton recently have risen by approximately $500 to close to an average of about $3,000. Feedstock for the Altamira plant will come from China, South Africa and other countries in Asia, but no product from Chile’s mines, now under development, are expected to be purchased over the near term, Vieira noted. Last year, Brazil alone consumed 49,000 MT of TiO2, while Mexico, Central America and the Andean countries together consumed

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108,000 MT, and the Southern Cone countries excluding Brazil consumed 192,000 MT, for a total regional demand of about 400,000 MT, DuPont estimates. As disposable income in Latin America grows, the demand for higher-quality paint is rising quickly, as the demand for lower-quality paint rose over the earlier part of the past decade. Part of the credit for this increase in Brazil is the program now in place to certify the quality of all paint manufactured in the country, organized by Abrafati, the national paint association. Per capita income in Latin America was estimated at over $11,100 last year, according to the International Monetary Fund’s World Economic Outlook database. Among the countries with the highest per capita gross domestic product is Argentina, with more than $15,600, followed by Chile with nearly $15,000, and Mexico with nearly $14,300. Brazil’s per capita income is about $11,300. This strong showing is the result of several years of economic expansion, which as a region was about 5.7 percent last year, and is expected to slow to a healthy 4.0 percent this year, IMF statistics indicate. In the largest cities in the region, per capita income is rising more quickly than the national average. Projections by a PriceWaterhouse study on global city GDP rankings indicate that per capita income in Brasilia will rise to $31,600 by 2025, followed by $28,500 in Monterrey, $26,800 in Buenos Aires, $21,100 in Santiago, and over $20,000 in Mexico City, Sao Paulo and Guadalajara. CW June 2011

New Products

ICA Group launches My Gloss topcoats for furniture finishing

ICA Group’s My Gloss system was launched to serve the stringent demands of the furniture market, which requires aesthetically pleasing, high gloss finishes with low environmental impact.

On the heels of its recent launch of the My Lab system, designed to meet the needs of designers and architects for all-new color combinations, ICA Group has unveiled the My Gloss system. Conceived to fulfill the increasingly stringent requirements of the furniture sector, which are based on the need to achieve high-quality gloss coatings using cycles that have low levels of environmental impact, this new system is ahead of the curve in terms of the color trends in the world of design, the company said. The final lacquered gloss effects of the My Gloss system can be obtained both with colored base coats and with transparent gloss topcoats, and even directly with pigmented gloss topcoats. Specifically, the My Gloss system is composed of versatile products for the preparation of the base surface such as primers, fillers and UV intermediates with 100 percent solid residue. Alongside these, there are water-based epoxy base coats. In terms of finishes, there is a choice of bi-component water-based gloss coatings or waterbased UV gloss coatings, all available in pigmented and transparent versions. In addition, ICA says the My Gloss system enables customers to carry out mixed cycles, using solvent-based, styrene-free base coats and bi-component water-based top coats. ICA says its My Gloss cycles by ICA make it possible to reduce VOCs released into the atmosphere during application by more than 90 percent.

coatings are formed when a special compound is incorporated into the deposition process. The resultant coating is still ultrathin, optically clear and maintains the same electrical, mechanical and physical properties of SCS Parylene C, but it fluoresces under UV light, a characteristic that companies in the military, defense and aerospace industries rely on to ensure their components are protected with Parylene.

Diamond Vogel offers a premium industrial powder coating with Agion antimicrobial protection Sciessent, creator of naturally occurring silver-based antimicrobial brand Agion has partnered with Diamond Vogel, a manufacturer of industrial coatings, to offer the Peridium Powder Coatings line. The new Peridium line brings the quality and durability that industrial customers have found synonymous with the Vogel name, with the added benefit of Agion antimicrobial product protection. Agion technology inhibits the growth and propagation of bacteria on the surface of a product, adding an important layer of product protection to equipment and furnishings coated with the new Peridium powder coating line. Diamond Vogel makes coatings specifically formulated to

Specialty Coating Systems introduces SCS Parylene CUVF(TM) conformal coating Specialty Coating Systems has introduced a new technology, SCS Parylene CUVF(TM), a coating that fluoresces under a specific spectrum of UV light, enabling customers to identify and verify that their components are protected with SCS Parylene. Traditional Parylene coatings are ultra-thin and optically clear, making identification of coated components difficult, the company said. SCS Parylene C-UVF 24 | Coatings World

www.coatingsworld.com

Diamond Vogel’s new Peridium Powder Coatings. June 2011

ment, furniture fixtures and many other industrial applications. The new Peridium line will be available early this summer through Vogel sales representatives.

Sherwin-Williams introduces EnviroLastic AL Sherwin-Williams has introduced EnviroLastic AL, an aliphatic polyurea coating system that offers excellent color and gloss retention compared to traditional aromatic polyureas, the company said. EnviroLastic AL prevents yellowing and gloss reduction from UV light and offers elastomeric performance by bridging gaps up to 1/8 inch. The combination of weatherability, crack bridging capability and adhesion properties make this USDA-approved, seamless coating system

New Products

the manufacturing setting and the customers’ requirements. The new Peridium Powder Coatings—including hybrid, polyester and epoxy technologies—with Agion technology is a powder coating made without water or petroleum-based solvents, and is applied electrostatically and cured through a baking process. This performance feature in Peridium powder coatings is exhibited in excellent final hardness and abrasion resistance of the coating, the company said. Agion antimicrobial solution provides continuous product protection by releasing silver ions to the surface at a steady rate, and is designed to last the useful life of the product. Peridium Powder Coatings with Agion antimicrobial technology are ideal for healthcare furnishings, fitness equip-

suitable for interior and exterior walls and ceilings as well as exterior tanks and silos at manufacturing facilities, food and beverage plants or pharmaceutical clean rooms. This low-odor, zero-VOC, 100 percent solids coating is also in accordance with SSPC standards for Paint 39, which stipulate performance requirements for a two-component weatherable, polyurea topcoat. EnviroLastic AL can be applied at thicknesses of 30-250 mils, which provides a quick return to service with a three-minute tack-free time and 24 hours for a full cure. SherwinWilliams’ EnviroLastic polyurea portfolio was introduced to provide a seamless, durable, yet flexible, coating with premium adhesion. CW

Geomet zinc flake technology opens new horizons for corrosion protection Large R&D resources in NOF Metal Coatings Europe, winner of European Responsible Care Award 2010, have been allocated in the recent years to the development of the range of Geomet applications. These developments open new possibilities of industrial applications in the field of protection against corrosion, the company said. Examples are high performing black coatings and coatings lasting the required life on chassis components. At the same time, NOF said its R&D team succeeded in developing Geomet chemicals that allow the VOC content of these water-based products to be reduced substantially. Black corrosion protective coatings for threaded parts and other metal components are requested for design reasons by the automotive industry as well as in other industrial fields. NOF Metal Coatings Group, a specialist in thin corrosion protective coating materials, offers two families of black coatings: Geoblack ML and Geoblack 500M obtained by addition to the Geomet basecoat Plus Black topcoat. The Geoblack KT family is a new development with basecoat Geomet and topcoat Geokote Black. This topcoat ensures a high resistance against all chemicals including strong acids and solvents. In order to obtain a life lasting zinc-based coating on chassis components in the automotive industry, it is necessary to apply a sufficient thickness of coating material, according to the company. Depending on the application, a range of 15 µm to 30 µm will give the appropriate protection. As the usual thickness of Geomet for bulk parts is six to ten µm, ways for increasing the thickness had to be studied, the company said. A specific product, Geomet 900, has been developed, which enables the application of 15 µm to 30 µm in one or two coats. The product development has been completed together with the application process development. After All Geomet black coatings are chromium-free, alkaline degreasing and without phosphating, the components are dipped in water-based and offer a high corrosion resistance: the Geomet tank and drawn out at a controlled speed. As the product is non- 1000 hours NSS (Neutral Salt Spray Test) without drip and non-saggging, the drying and curing cycle can start immediately. red rust (Fe corrosion) or white rust (Zn corrosion). Practical trials over two-years and with components of various types and Outdoor weathering tests and vehicle tests have shapes have proved the potential of this development, the company said. Fuel shown a corrosion resistance performance that filler tubes for instance can be coated with one coat of Geomet 900 by this matches the current expectations for chassis parts process while a black top-coat can be sprayed on the outside part for the color in the automotive industry. requirement and for additional protection.

June 2011

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Business Corner

Strategies & Analysis

Where Will Coatings Technologies be in 2015? by Phil Phillips, PhD Contributing Editor [email protected] he paint and coatings industry has evolved over many years in a marketing culture that has failed to protect it against product value loss. Valued at more than $21.2 billion in North America, it is a slow growth industry with low growth numbers that track gross domestic product (GDP) rates. Consolidation has dramatically shrunken the supplier and formulator base of the industry, which has also witnessed a staggering loss of business in North America due to the offshore movement of OEMs. Compared to the Consumer Price Index the paint and coatings industry lost 38 percent of its value in liquid coatings and 72 percent of its value in powder coatings over the past 35 years. This loss of value has occurred primarily at the formulator position in the supply chain. When gathering intelligence throughout the industry value chain, accuracy loss during the product development stage is more than 80 percent, which means that as an industry we are grossly inefficient in building the right product. There have been some bright spots on the new product development front over the years where, along with significant sales increases, profits have been sustained. Examples include electrocoat technology, UV and EB curable coatings and nanotechnologybased coatings. However, with paint being such a ubiquitous product that is virtually everywhere one looks and often times is a key driving force when it comes to consumer purchasing decisions, paints and coatings are grossly undervalued.

T The third oldest profession in the world, the paint and coatings industry is underappreciated and undervalued in the dynamics of its current value chain activities.

America is divided into three sectors— Architectural, Product OEM and Special Products. The architectural and special products sectors, which combined total $14 billion, are relatively safe from offshore penetration. However, the same cannot be said for the $7.21 billion product OEM sector, which is totally vulnerable (see Chart 1 below, “North America Coatings Consuption 2010”). The three major sectors of the paint and coatings industry can be further broken down into 33 sub-segments. Of these, three industries influence the North American paint market most—Housing Starts and New Construction; Transportation; and Communications. When housing starts shrink and transportation industry sales fall off, all of the coated products that go in them diminish as well. Chemark knows from our research that the business sectors with the largest capitalization tend to win. That is, when push-comes-to-shove it’s the oil, chemical feedstock and big box retail companies that have more power than paint manufacturers. Paint makers are squeezed between cost and price pressures from all sides (see Chart 2 on the next page, “Power Position in the Value Chain”). There exists an anomaly of power differences in the paint and coatings industry with regard to regional comparisons. In the architectural sector there is a great difference in profit pools between Western Europe and the U.S. In W. Europe the paint retailers and the paint manufacturers share

Winners and losers The $21.2 billion paint and coatings industry in North 26 | Coatings World

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Chart 1 June 2011

Strategies & Analysis

about the same portion in profits. Comparatively, in the U.S. retailers capture four times more of the profit pool than the paint manufacturers that supply the stores. Why? (see Chart 3 below, “Economic Profit Pools in the Architectural Coatings Industry”) Marketers are taught to capture as much of a defined market as possible because there are EOS (economies of scale) competitive advantages that will lower manufacturing, marketing and administrative costs. On paper these advantages should provide improved profits that can be reinvested to continue the cycle. Research shows that as an industry, paint and coatings do not capture value; therefore, the industry doesn’t have the cash engine to reinvest in R&D, among other things. This phenomenon is captured in the model espoused by Harvard’s Michael Porter (see Chart 4 on the next page, “Coatings and Adhesives Margin Power Position”). According to “Porter’s Profitability By Market Position” model, the ML should be both the volume and profit leader in an organized market. In this chart, it becomes

apparent who is practicing value marketing and those who are not as so-called market leaders. Powder coatings as a product line has suffered the greatest value loss, losing 70 percent of its value over the course of 35 years. To illustrate, consider the value movement of white appliance polyester, a specific application of generic powder coatings, from 1995 to 2010 when its value shrunk by 59 percent (see Chart 5 on the next page). To place this data into proper perspective and to stay even with the CPI, this same polyester powder coatings selling today at $1.28 per pound would have to sell at June 2011

$5.50 per pound. A $3.90 per pound loss has taken place over 15 years. This represents a value loss three times the current selling price. Why did powder coatings rise so fast within the metal substrate OEM Sector and fall equally fast in its value proposition? Simply speaking, it’s the combination of these six elements at work: 1. Ease of market entry (low cost of capital at formulator level); 2. Booming economy (all boats float when tide is up/opposite when economic tide is low); 3. Too many formulators chasing too small market growth; 4. Excess capacity at the formulator level; 5. Little product differentiation (commodity problem); and 6. Price to fill capacity (with commodities, price is the lever). Considering all types of coatings on a forced ranking approach, recent research shows that when price is excluded, the most important buying criteria among paint and coatings customers is product performance. This is followed by 12 other elements of decreasing value to the customer. Please note that the Sales Representative is last in importance at number 13. Why would that be the case? Why, since the representative is the face of the company, is it dead last? (see Chart 2 “Paint and Coatings Customers’ Buying Criteria” side box) The answer has to do with customer expectations. The customer, like all of us these days, wants instant gratification in product development; problem-solving technical service; customer service; and accurate and timely intelligence in its market. The sales representative is not giving these to the customer. (see side bar “Paint and Coatings Customers’ Buying Criteria”). www.coatingsworld.com

Business Corner

Paint and Coatings Customers’ Buying Criteria 1. Product Performance 2. Value 3. Product quality consistency 4. Delivery on time 5. Technical service 6. Customer service 7. R&D capability 8. Trust 9. Company image 10. Marketing capability 11. Communications 12. Management capability 13. Sales representative Source: Chemark Consulting

The customer is no longer interested in entertainment. Entertainment is acceptable only after the job is done. The customer needs to survive first and in order to survive customers constantly require solid intelligence. Unless the sales persons are technically skilled, combined with market/sales savvy plus a strong inquisitive energetic attitude, he or she and the company will suffer.

Present and future The formulator “profit squeeze” provides an opportunity for raw material suppliers to offer “systems” and thereby gain greater control over their own destiny as well as the formulators’ business. Led by Rohm & Haas, the supplier base has finally decided it no longer can rely solely on the voice of the customer to

Chart 3 Coatings World | 27

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Chart 4

direct its’ R&D since the formulators have unintentionally misled the suppliers because valuable intelligence gathering by the formulator at the end-user level has been inaccurate. Suppliers are starting to move around their direct formulator customer and into the value chain downstream activities in an effort to improve the quality of product-building intelligence for purposes of developing more “first-time” resins, additives, etc. for the formulators themselves. This tactic is designed to help the formulator by augmenting the understanding of the formulator.

Successful Strategies for Decision-Makers

CHEMARK THE

CHEMARK CONSULTING GROUP Chemark Consulting Group is a 30-year-old management consulting firm that concentrates on tactical & strategic activities surrounding all industries pertaining to coatings, adhesives, sealants, resins, polymers and additives. Since 1975, its global clients include product formulators, raw materials and application equipment suppliers and end-users.

Core Competencies Value Implications for CLIENTS • Value Systems Analysis • Customer Relationship Management • Market Integrity Assessment • Position, Growth, Competitive, Image Analysis • New Business Development • Market Research • Strategy Business Assessment & Planning

COATINGS ADHESIVES SEALANTS & SPECIALTY CHEMICALS

230 N.Bennett St., Ste. 3 • Southern Pines, NC 28387 910-692-2492 • E-mail: [email protected] Web Site: chemarkconsulting.net Partner Offices: Dorking, ENG • Research Triangle Park, N • Detroit, MI 28 | Coatings World

The problem with 1995 $2.75/lb the supplier tactic of 2005 $1.60/lb going around its forLoss Value/vs. CPI $1.15/lb mulator customer is (loss in value) territory jealousy. The formulator has al2010 $1.28/lb ways placed a barrier Loss Value/vs. CPI $1.47/lb between its’ customer (loss in value) (end-user) and its raw material suppliers’ *A 59 percent value loss vs. liquid white since one of the cou- systems of 32 percent loss in 15 years ple of core strengths the formulator is per- CHEMARK CONSULTING GROUP Chart 5 ceived to have is channel-to-market customer rapport. The wise formulator, however, will realize that the supplier must use whatever tactic makes sense to survive and thrive in a much more complex and competitive world and to “go around” him is going to take place whether or not he likes it. Therefore, the formulator will do well to encourage a triangle relationship combining tactics that extract and compare intelligence gathered from any source with their own. This latter tactic is going to be of major importance in terms of increasing value throughout the supply chain. For the foreseeable future, shifts in global power will continue unless something drastic occurs. Measures to curtail the easy access by offshore sources, namely China, into the U.S. could include prohibitive tariffs on hard goods, which is the course of action undertaken in Germany. Another option is for China’s Yuan to be allowed to float, which will make their goods much more expensive, or we could enforce a complementary combination of the two occurs. If we don’t see a significant change in U.S. or Chinese policy the U.S. will continue to observe an erosion of OEM items to coat. In addition a major labor pool will be lost resulting in a reduction of the U.S. tax base, a smaller buyer base and lower GDP growth. Research indicates that more than 80 percent of the laid off labor force in all industries in the U.S. shop at Walmart where more than 80 percent of its products are from China, which is one of the main reasons why we have laid-off workers in the first place. Where’s Andy Rooney when we need him? There are a lot of positive technologies making their way down the research and development pipeline. These include functional paints and coatings sourced from sustainable renewables. Examples are green biocides capable of continuously eating anything objectionable that would normally grow on painted surfaces; coatings that grow and replace themselves as environmental influences wear at painted surfaces; coatings that react to changes in UV intensities; “green” coatings that demaculate barnacle build on ships; and coating systems that digest grease and fingerprint fats. The paint and coatings industry must use its new innovations as value levers for differentiation. However, concurrently it is important that the government is totally educated and importantly, onboard in a way that proactively helps the paint and coatings industry. CW

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June 2011

Industrial Coatings

FEATURE

The

Industrial Coatings Market Industrial coatings manufacturers express optimism for the coming year. by Kerry Pianoforte, Associate Editor he industrial coatings market is beginning to recover from the recent economic downturn. The strengthening global economy has led to an increase in newbuilding and maintenance in both the private sector and public works projects. “In the protective and marine segments that we serve, we have seen positive growth over the past year due to the continued global economic recovery and increased activity in the industrial sectors,” said Narsi Bodapati, vice president marketing, SherwinWilliams Protective and Marine Coatings. Overall the industrial coatings market experienced growth, with some segments performing better than others. “There were quite a few delays in some projects in specific segments, however other areas were less influenced by the financial crisis,” said Dimitris Likouressis, group protective marketing manager, Hempel. “Energy demand and supply regardless if it is based on fossil fuels, on renewables, such as wind or even nuclear, will continue being the key question during the coming decades,” Likouressis said. “The growth of the economies in the long-term and despite the current situation will result in a higher need for metals and for better infrastructure in terms of transport-related facilities, water and wastewater networks. All the above represent interesting business opportunities for us and we are definitely looking into them.” The industrial coatings market is comprised of smaller subcategories, such as onshore oil and gas, commercial architecture and industrial maintenance. “In terms of relative size, the marine, oil and gas and general commercial industrial segments are the largest global sectors we

T

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serve,” said Badapati. “However, great opportunity is present in every market in which we operate. Our market segmentation strategy allows us to understand the customers’ needs, identify trends—often before they are articulated—and provide solutions. That is how we are pursuing our goal to be the market leader in each industry we serve.” The commercial architecture and industrial maintenance segments stand to benefit from high-growth markets. “The emerging markets around the world represent a tremendous opportunity for protective coatings suppliers,” said Badapati. “New infrastructure projects, such as bridges and water treatment facilities, and the growth of commercial/industrial businesses, are driving the need for coatings used for asset protection.” “The geographic areas that present growth opportunities are different depending on each segment. It is clear though that China, India, Brazil and CIS (Commonwealth of Independent States from the former Soviet Republic) countries will be among those regions of high growth, “ said Likouressis. “This is also why we are strengthening our global supply chain with new production facilities in Poland, China, Russia, India and South America.”

Protecting assets, and the environment Industrial coatings must protect substrates in some of the harshest conditions. Environmental legislation has added to the challenge, by forcing coatings manufacturers to develop durable coatings that both meet environmental regulations and deliver outstanding performance. “There has been a significant shift away from coatings that emit higher volatile organic compounds (VOCs) toward more environmentally friendly alternatives of either waterborne coat-

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Industrial Coatings

ings or solvent-free coatings,” said Badapati. “We believe this is a responsible trend and look at it as an opportunity to provide safer choices to protect our customers and the environment.” “Environmental legislation was, is and will always affect the market of industrial coatings, however Hempel is not waiting for the legislation to think of the environment,” said Likoressis. “From our silicon-based technologies for fouling control in the marine segment to our solvent-free solutions for practically all segments, HSE is one of the key drivers of the company development paths for the future. As to the water-based coatings, they will definitely become more and more important in the coming years. Already today our waterborne systems for the container industry, where Hempel is the global market leader, are a major success story.”

Sustainable solutions Industrial coatings manufacturers have been proactive in developing products that will comply with current and future environmental legislation. The Valspar Corporation has commercialized a water-based technology and application process developed for the shipping container industry. China International Marine Containers (CIMC), the world’s largest container manufacturing company, has launched full-scale production of shipping containers coated with Valspar Aquaguard, a water-based and zinc-free container coating technology, at its Dalian, China factory. “We’ve leveraged our 60-plus years of expertise in waterbased coating technology to develop and deliver a superior product and application process to the shipping container industry,” said Roeland Polet, Valspar senior vice president, global industrial at Valspar. “Our technology allows the industry to improve its environmental performance by switching from solvent-based, zinc-containing materials to a water-based, zinc-free coating. Our solution will also assist manufacturers in lowering their capital and operational expenses.” The commercialization of Valspar Aquaguard marks Valspar’s entrance into the market for shipping container coatings. The shipping container market, a segment with highly specified technical and performance requirements, is estimated by Valspar to be approximately $1 billion globally. Compared to conventional solventbased systems used in the industry, calculations based on industry data show that use of Valspar Aquaguard would reduce solvent emissions by more than 70 percent. In addition, Valspar Aquaguard is free of zinc and offers corrosion protection as verified through field testing and independently conducted corrosion tests specified by the Institute of International Container Lessors. Sherwin-Williams has recently launched a number of new products for the industrial coatings market. “We pride ourselves on being an industry leader in technology and innovative ideas, and we are constantly launching new products to provide value and solutions for our customers,” said Badapati. “Recently we launched a pair of products to combat the graffiti problems many cities are encountering.” The first is a clear siliconized coating, Anti-Graffiti Coating, that protects the structure from graffiti by simply power wash30 | Coatings World

ing it off. The second is a pigmented, low VOC (<100 g/L) waterbased polyurethane, 2K Water-based Urethane Anti-Graffiti Coating alternative that provides excellent color and gloss along with the ability to wipe off unsightly graffiti easily using only a rag and water-based cleaner. Sherwin-Williams has also introduced a flexible epoxy lining for food cargoes, Car-Flex HS Epoxy, that is bisphenol A (BPA) free. This product offers a safer alternative to its customers that choose not to use products or linings that contain BPA. It can be used in rail cars, storage tanks or transportation equipment that is in direct contact with foodstuffs. These are only a few of the approximately dozen or so new technologies that SherwinWilliams will introduce in 2011. Hempel’s latest offering is its coatings for the rotor blades of wind turbines. “Working closely with wind turbine manufacturers who are technology leaders in their field, we have developed what probably is today, the best topcoat for blades in the world in terms of rain erosion resistance (RET),” said Likouressis. “These products protect the blades from extreme weather conditions, from sand storms in China to rain storms in the North Sea.” Hempel’s ultra high solids and speed (UHSS) is a system especially designed for the wind segment in order to meet the most strict environmental legislations and at the same time to bring to another level the productivity of the wind tower manufacturers. This system, which is based on polyaspartic technologies, is used by major German wind turbine manufacturers with positive results in terms of productivity gains.

On the supply side Raw material suppliers to the industrial coatings market have had to deal with a lot of challenges—from the global recession to rising prices. However, all indications are that the economic situation is improving. “The market is recovering from the 2008 economic decline,” said Raphael Crawford, global marketing director, Dow Coating Materials. “The strengthening of the global economy, urban expansion, government investment in public works and continued growth in the energy sector are fueling activity globally that will require not only more coatings, but coatings that perform at or above current levels with less environmental impact.” Industrial coatings are applied to substrates in some of the most challenging environments. Suppliers are meeting the challenge by listening to their customers and delivering products that provide performance and environmental benefits. “We believe that customers are looking for improved durability, toughness and extended lifecycles for their coatings products,” said Jason Surman, coatings business development manager, Kraton Polymers LLC. “Kraton is focused on providing value to coating performance through improved adhesion and flexibility. By increasing the durability of coatings, Kraton polymers can extend the life of the coating, and reduce labor costs of recoating, bringing tremendous value in these applications.” Specialty Polymers reports a very strong interest in emulsions for high performance coatings, where excellent chemical resist-

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June 2011

Industrial Coatings

ance, adhesion and corrosion resistance are important. “Each of our industrial customers has a different need,” said Steve Reiser, vice president sales and marketing at Specialty Polymers, Inc. “They are looking for products which meet their specific application, and the performance goals they’ve established for their coating. They want them quickly and they want technical support through the development process.” Industrial coatings manufacturers have to deal with increasingly stringent environmental regulation. In order to succeed, they need their suppliers to develop products that are up to the challenge. “We can only expect more environmental legislation and selfregulation as we move down the value chain,” said Marie-Josée Déry-Chauvetter, global strategic marketing manager, industrial coatings, Dow Coating Materials. “This is a growing opportunity for upstream suppliers who can provide innovative technologies. It’s an opportunity that will grow at a significantly faster rate than the overall industrial coatings market. It’s already starting with the trend toward water-based coatings. Water-based technologies offer a viable alternative to solvent-based technologies in targeted applications and conditions. However, the route to attaining low volatile organics (VOCs) can be achieved by more than one technology or concept. Coatings manufacturers that partner with technology providers that offer multiple solutions will be in the best position to grow.” “Legislation has started to influence the way end users view sustainability of their products,” added Natalia Kasyanova, global business and market manager, finishes and release coatings, DuPont Fluoropolymer Solutions. “Many customers are asking for regulatory documentation to show coating materials comply with requirements. We believe there is a trend toward more sustainable offerings. DuPont currently offers a range of water- and powder-based products. Coaters are asking about water-based and powder coatings, and the move to these coatings is just starting. The transition will take time since there are many variables involved for coaters to move from solvent-based coatings to water- or powder-based coatings.”

New raw materials Raw material suppliers to the industrial coatings market are called upon to meet coatings manufacturers’ demands for durable, compliant products. DuPont is launching a new generation of industrial nonstick coating systems. They are made with patented DuPont GenX technology, which enables DuPont to make high performance fluoropolymers without the use of perfluorooctanoic acid (PFOA), and to offer coatings with the same nonstick and chemical-resistant properties associated with DuPont coating technology. GenX technology includes a processing aid with a favorable toxicological profile. Dow recently launched Fastrack HE-2706 Acrylic Binder for traffic paint. This is an emulsion polymer for waterborne systems that matches the drying speed, durability, hiding and visibility performance of solventborne systems while releasing June 2011

FEATURE

less VOC and using less latex and TiO2. Traffic paints formulated with Fastrack HE-2706 Acrylic Binder allow for VOC levels as low as 0.8 pounds/gallon. According to Dow, the bigger picture benefit, which will be very significant in rapidly urbanizing areas, is the ability to mark new roadways faster and with less traffic interruption. In addition, Dow has recently launched several new products stemming from its line of Prosperse Waterborne Dispersions. “The technology driving innovations under our Prosperse Dispersions product line is all about broadening low VOC options to encompass epoxies and other chemistries,” said Crawford. “We’re achieving this through the use of multiple dispersion processes, including Bluewave Technology, a proprietary mechanical dispersion process developed by Dow for producing water-based dispersions from a variety of polymers. We’re very excited about this product line because it facilitates lower solvent formulations without sacrificing any performance characteristics, including key properties like water resistance, hardness development, adhesion and dry time.” Currently, Dow has commercialized a family of Prosperse Waterborne Epoxies. These are for primer and mid-coat metal application. Prosperse Waterborne Epoxies are solvent-free, being manufactured without the use of solvent, allowing the formulator maximum control and flexibility over the amount of solvent in the final coating product. Specialty Polymers has a number of new offerings for the industrial coatings market. RayCryl 4102 is a self-crosslinking acrylic emulsion for industrial wood coatings. Coatings made with RayCryl 4102 will provide excellent clarity, superior mar resistance and scratch resistance, and minimal grain raise, according to the company. RayCryl 4105 is a self-crosslinking, 100 percent acrylic emulsion for industrial wood coatings. It is specifically formulated to provide a ready-to-use self-sealing system. RayCryl 4105 provides outstanding mar resistance, early hardness and very high gloss. RayCryl 767 is a hard, reactive acrylic emulsion for waterborne thermoset clears and enamels. Its crosslinkable chemistry offers outstanding block and water resistance as well as excellent exterior durability. Kraton Polymers is looking at ways to use its enhanced rubber segment (ERS) polymers, G1643 specifically, to help reduce solvent and VOC levels in the coatings market. “G1643 is used in the elastomeric roof coatings market and offers the best-inclass roof coatings solution with the lowest VOC level for an SEBS on the market today,” said Surman. “We are looking at how to translate this success into other coating areas.” Further, Kraton is looking at how its functionalized HSBC (FG) polymers, specifically FG1901, can be used to improve adhesion to metal and other polar substrates. “We are excited about the opportunities we see around structural steel, tank and deck applications,” said Surman. “An example of where FG1901 could add tremendous value includes wind turbines in the ocean where coatings applications are rapidly failing in these tougher conditions. Our FG1901 polymer provides excellent adhesion to metal and very good resistance to salt water, which will help improve coating performance in that environment.” CW

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Metallic Pigments

Metallic Pigments

Coatings World caught up with Sun Chemical’s Dr. Aaron Hollman, Global Product Manager Effect Pigments, Performance Pigments, and discussed the latest market and technology trends in the metallic pigments market. sumer coil coating, architectural paint, digital ink and securities.

by Tim Wright, Editor Coatings World: Silver consistently tops the list of most popular colors for automotive. Are there any colors that are catching up to silver? Dr. Aaron Hollman, global product manager effect pigments, performance pigments, Sun Chemical: Silver has enjoyed the top spot in automotive coatings for the past decade. It is difficult to predict how long this trend will continue because color popularity varies by region. Growing demand for cars in emerging markets will certainly have an impact on future trends. Fortunately for aluminum manufacturers, consumers in China, Brazil and India seem to enjoy the sophisticated look of silver. Coatings World: What about end-use applications? Where is the strongest demand for metallic pigments coming from? Are there any up and coming application areas to note? Hollman: Industrial and automotive coating applications show the strongest demand for metallic pigments. Emerging areas are con32 | Coatings World

Coatings World: What are your customers looking for in terms of new effects and styling options and what technologies have you developed to answer their needs? Hollman: Our customers are always looking for finer, brighter aluminum pigments. This has certainly been a primary area of focus of our R&D department. Another area of focus has been to improve the functional properties of larger particle size aluminums. Some of our new encapsulation technologies allow formulators to enjoy the sparkle, brilliance, and travel of large flakes while providing the hiding power and shear stability of smaller flakes. Coatings World: What are some challenges from a technical perspective when dealing with metallic pigments, and what advances has your R&D lab introduced? Hollman: Sun Chemical recognizes the importance of developing technologies geared towards sustainability. One key technical challenge with aluminum pigments is long-term stability in aqueous systems. Our new SunMetallics HydraCirc technology pro-

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June 2011

Metallic Pigments

vides heavy metal-free passivation while maintaining the optical properties of the base aluminum flake. This new platform will allow our customers to develop brilliant metallic finishes using more environmentally-friendly aqueous systems. Coatings World: How did the metallic pigments market fare in 2010 compared to years past, and what are expectations for 2011 and beyond? How do you see the market evolving in the years ahead? What will be the market drivers? Hollman: The overall metallic pigments market rebounded in 2010 from the crisis burdened prior year. Sun Chemical has seen excellent growth for metallic pigments sales in the first part of 2011 and we are cautiously optimistic that the general economic conditions will remain stable and that this upward trend will continue. We believe that we are well positioned for long-term sustainable growth in effect pigments. Coatings World: What would you say is the greatest challenge to operating in the metallic pigments market and why?

FEATURE

Hollman: The most important trend impacting the metallic pigments market is that raw material, labor and solvent costs have all increased significantly in 2010. Increasing raw material and conversion costs require Sun Chemical to not only innovate in terms of new product platforms and technologies, but also to innovate in terms of process and raw material productivity. The uncertain stability of the current market makes it essential that we focus our resources on projects that deliver the most value to our customers. At Sun Chemical, we are dedicated to delivering quality, service and innovation to our customers. Coatings World: How are the high-growth markets around the world impacting business in the metallic pigments market? Hollman: The high-growth markets provide an outstanding opportunity for growth. In general, the growing middle-class in these regions provides vast growth potential for all types of consumer products. For example, China has emerged as a dominant player in the automotive sector and has as a result, created significant demand for metallic effects for topcoats, trim and interior components. CW

Sun Chemical Performance Pigments introduces new pigment technology With customers looking for more color options, special effects and sustainable solutions, Sun Chemical Performance Pigments recently introduced new products that can meet sustainability needs, maintain high color strength, provide more special effects and give added durability in a variety of harsh conditions in the automotive, industrial, waterborne and architectural coatings markets. One example is the SunMetallics line of non-leafing aluminum flake pigments for use in solventborne industrial and OEM coating applications. The product portfolio includes cornflake and silver dollar pigments over a broad particle size range to allow for formulation of coatings with excellent hiding power to brilliant metallic effects and excellent color travel. At the recent European Coatings Show Sun Chemical Performance Pigments expanded the SunMetallics aluminum pigment product line with a new encapsulation technology that stabilizes aluminum flake pigments for use in waterborne formulations. The new encapsulation technology provides outstanding stability in aqueous systems without detracting from the optical qualities of the aluminum flake, giving the metallic look

June 2011

customers desire in paint formulas, which are inherently more environmentallyfriendly. Paint manufacturers looking for pigment dispersions with high color strength, excellent light fastness, and compliance with the latest environmentally-friendly standards required by European legislation, can now use Sun Chemical Performance Pigments’ Sunsperse ECO aqueous pigment dispersions for waterborne emulsion architectural paints. The nine-color range developed for the in-plant production of ready mixed colors, is APEO-free, VOC-free and resin-free. Car manufacturers and coatings formulators can expand their color portfolio with Sun Chemical Performance Pigments’ Palomar Alpha Blue 60, a reddish blue high performance effect pigment for coatings that can maintain its color properties for years under the impact of sunlight and other harsh weather conditions. Alpha Blue 60 can be used in both water and solvent systems for OEM, refinish automotive and industrial coatings. Engineered for use in both solventbased and water-based coatings applications, Sun Chemical’s 228-6782 Quindo Violet 55 pigment is a bluer shade

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quinacridone never before seen on the market. With a hue closer to C.I. PV-23 and bluer than C.I. PV-29 and C.I. PV-19 violets, the unique color shade expands the color gamut for styling and exhibits high transparency and an attractive neutral flop. Sun Chemical Performance Pigments also introduced weather resistant grades to its SunGEM pearlescent effect pigment line originally introduced in 2009. This latest extension of the SunGEM range now makes this portfolio of products applicable to the automotive industry and other exterior coatings formulations. SunGEM pigments expand the color gamut with 10 shades of bold and brilliant pearlescent colors with intense high chroma, exceptional hiding, and brilliant sparkle. In addition, the magnetic properties of SunGEM pigments allow for coatings with three-dimensional effects with unmatched visual allure. The SunGEM pearlescent effect pigments line comes in 10 bold new color shades, including: Light Silver, Gold/Taupe Interference, Orange, Deep Violet, Rich Blue, Gold/Turquoise Interference, Green, Rich Gold/Green Interference, Dark Silver and Cherry Red.

Coatings World | 33

FEATURE

Green Paintshop

Green Paintshop

A Contribution to More Energy Efficiency and Resource Saving in Automobile Painting by Dr. Ing Pavel Svejda, Dürr Systems GmbH fficiency and sustainability, these are the great trends of our time. Natural resources are restricted, and rapidly increasing energy demand, particularly in the growth markets of the newly industrialized countries, pose great challenges for national economies. In recent times, vehicles have been rated according to their CO2 output rather than their fuel consumption. In order to lower this, new drive concepts have been developed that go as far as electro-mobility. In vehicle manufacturing as well, solutions are in demand that lower energy consumption and thus the CO2 emissions, and handle available resources carefully. With its Green Paintshop concept, Dürr Systems GmbH provides an integrated solution package for maximum energy and resource efficiency in automobile painting.

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34 | Coatings World

In the course of its life, a vehicle emits on average twenty-one tons of carbon dioxide, which contribute to the greenhouse effect. About twenty percent of this is already released during production. Seventy percent of the energy needed for production is used in the paintshop. This is the same amount that is consumed in a city with fifty thousand inhabitants. Worldwide energy consumption is increasing rapidly. Among the ten largest consumers, Germany ranks in seventh place, and all four BRIC states (Brazil, Russia, India, China) are included. For the first time, China overtook the U.S. as the largest energy consumer. A Chinese person, however, uses less energy than individuals in western countries. Specifically, the typical Chinese person uses a fifth of what an American needs and forty percent of the consumption typical in Western Europe. What happens, however, if the average Chinese person increases his energy consumption to western levels?

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June 2011

Green Paintshop

Energy consumption during the production of a vehicle. The paint shop is the most energy-intensive area.

Society must find ways to decrease energy consumption. One way that is already feasible is the increasing use of regenerative energies, including the efficient handling of them and of our resources. Dürr is committed to this, not only with the concept of their new campus in Bietigheim-Bissingen, where about two thousand fewer tons of CO2 are emitted annually by the use of regenerative energies and by high energy efficiency, but particularly by the concept of the Green Paintshop. A benefit for the operator of these technologies is a clear cost reduction. Before we undertake a tour of Dürr’s Green Paintshop, let’s take a look at the painting process. The trend today goes towards so-called shortened, lean processes in which individual process steps are eliminated. With primerless painting processes, which are mostly based on waterborne paint technology, the base coat must take over the primer properties. The special feature of the three-wet process, where increasingly high-solid paint systems are used, is that all three paint coats are applied in one painting line, wet in wet, that is, without intermediate drying. With both processes, the separate primer painting line, as well as the subsequent dryer, are omitted. The advantages include compact installations, reduced investment and operating costs and a more positive ecological balance.

The Green Paintshop The Green Paintshop is an energy-optimized and resource-saving paintshop. It includes more than twenty computer-oriented measures, which are combined to a sustainable overall concept. This article will only concentrate on some of the most important systems. Every painting process begins with the pretreatment and the following dip-coating. Here the rotation procedure has prevailed. For different requirements on system capacity and flexibility, the RoDip family has available a mechanical version, RoDip M and an electric version, RoDip E. With the RoDip technology, especially space-saving layouts can be realized. The missing inlet and outlet slopes, however, not only shorten the installation length, but also reduce the tank volumes. This is combined with lower material and energy costs, the latter are about thirty-five percent lower compared with the conventional shuttle. Based on these advantages and a smaller wastewater amount due to the rotation, a unit cost savings of almost sixteen percent per body is the June 2011

FEATURE

result in a sample calculation for an installation with an annual throughput of 300,000 bodies. This doesn’t take into account the better quality due to minimization of soiling, runners and drips. More than 20 million car bodies have already been painted with RoDip. Let us still stay briefly with the pretreatment. With the multicyclone filtration system by Dürr, solid matter particles are removed especially effectively and efficiently from the degreasing and purging baths. In comparison with conventional filter systems, an energy saving of more than thirty percent is achieved. The tour now leads to the painting lines and the spraying processes. The supply and exhaust air operation in the spraying booths is state of the art. A majority of the energy that is used in a paintshop is needed for the necessary air preparation, indeed just less than sixty percent. Recirculation of the booth air would save a considerable part of this energy. A clearly improved efficiency of the overspray scrubbing as compared with the wet scrubber and no humidity increase as it occurs during the wet washout is a pre-condition for that. Here, Dürr breaks new ground with the EcoDryScrubber. EcoDryScrubber is based on the principle of dry scrubbing with the aid of limestone powder as a binding agent for the paint particles. The particle-loaded booth air is guided through filter modules on whose surface the solid matter is separated and the air can be recycled into the painting process through the supply air installation where a small part of fresh air is added. The fresh air part that is between five and at the most 20 percent, leads in a simple way to constant booth conditions and it does so widely independently of the exterior climate. The saturated limestone powder is automatically replaced by fresh powder depending on the degree of saturation, and can be used in other manufacturing processes in an untreated state. In other words: with this new technology there are no paint sludge accumulations that have to be disposed of as hazardous waste, no wastewater is to be treated and no chemicals are necessary for coagulation. If one considers the energy balance of the entire paintshop, 30 percent of the total energy can be saved by the use of dry scrubbing, related to the painting booth the savings is 60 percent. The city with 50,000 inhabitants mentioned at the beginning now shrinks to about 34,000 thousand energy consumers. The advantages that are only briefly outlined here have already convinced many customers worldwide. Since the introduction of this technology, Dürr has already received orders for 30 lines. Also, the actual paint application offers numerous possibilities for more efficiency and resource saving, especially important if one considers the great portion of material costs in the total cost of vehicle painting. For instance, with innovative color change systems, the color change losses can be reduced to an absolute minimum. Expressed in numbers, in one color change about 45 milliliters of paint are lost per atomizer. That is already a relatively good default value. With the EcoLCC innovative color change system, this value can be reduced to ten milliliters. Here a large part of the paint material which otherwise must be

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Coatings World | 35

FEATURE

Green Paintshop

EcoDryScrubber, a water and chemical-free process for overspray scrubbing. This technology reduces the energy costs of the whole

EcoBell3 is the new atomizer generation by Dürr. Exterior charging of waterborne paints is equally suitable for interior and exterior paint-

paintshop by thirty percent.

ing as for bumper painting.

purged and rejected is used for painting. A further reduction of the color change loss can be achieved by the use of the EcoBell2 ICC. ICC stands for “integrated color changer” and it means that the color changer is built-in directly in the atomizer for a maximum of six high-runner colors. The paint loss here is as little as four milliliters. Less is not possible.

omizer performance. In connection with the lean color changer EcoLCC and with the new, very compact series nine paint dosing pump, the EcoBell3 offers such an extremely efficient and compact application system for all applications. Where can even larger energy volumes be saved in a paintshop? With the dryer technology and the corresponding exhaust cleaning. The compact design of the dryer with an asymmetrically designed stop zone, integrated air management and heat recovery in connection with the new, optimized Tarcom V burner technology by Dürr result in another 15 percent. The Tarcom V burner is designed so that existing installations can be retrofitted, and this fundamentally applies to all systems. It is not sufficient to develop power-saving and environmentally safe technology as it must also be operated correctly. For this, Dürr expanded their process control system EcoEMOS by an interesting component—the software mod-

The material is the largest part of the unit costs in the primer and topcoat paint area. A middle class vehicle with a hundred and fifty thousand units per annum is considered here.

A further innovation in the field of application technology is the new EcoBell3. With this rotating atomizer it is now possible for the first time to design the exterior charge so compactly that the interior painting of vehicles is possible with it. The great advantage of this is an essential reduction of the complexity of the application system with waterborne paint. Voltage block systems can now be renounced. The EcoBell3 offers even more, resulting in exterior and interior painting with the same atomizer, and in this way, new possibilities in the layout of painting installations. This gives easy, continuous painting without the interruption frequently necessary with voltage block systems for the “refilling” of the atomizer, important in particular in bumper painting—and of course clearly higher at36 | Coatings World

Thermal exhaust cleaning with the new Tarcom V burner. Low temperature level, adjustable heat exchanger for improved cleaned gas values, improved temperature distribution in the burning chamber.

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June 2011

Green Paintshop

ule EcoEMOS Energy. This tool facilitates the systematic recording and evaluation of consumption values. For instance, individual consumption places can be optimized, and superfluous ones can be identified and eliminated. In combination with the working time model saved in EcoEMOS, a systematic and automated reduction of consumers in production-free times can be realized. With this new module, Dürr with their long-standing experience offer very practical possibilities for the energy-conscious and environmentally friendly system operation in an energy-intensive environment.

Clear recording of energy consumption data with EcoEMOS.

With new painting installations, so-called greenfield projects, a conclusive concept saving energy and resources is certainly easier to realize. Old installations in particular, however, also offer very great optimization potentials when looking more closely. For this, Dürr offers an assessment that is carried out by designated experts with a long-standing experience and extensive process know-how. The investigations may be adjusted to the most different aspects. According to customer preference, attention is focused on energy and material efficiency, on capacity adaptations, on increase in availability, on optimum conversion of legal specifications or on quality im-

June 2011

FEATURE

Dürr Builds Energy-efficient Green Paintshop with Integrated Paint Process for BMW In recent news, Dürr inked a deal to construct its Green Paintshop for the BMW Brilliance Automotive Ltd. joint venture in Shenyang, China. The automobile paintshop incorporates Dürr's latest technologies and is to consume less than 500 kilowatt-hours of energy per car body. That is a third of the level customary ten years ago. BMW Brilliance intends to build an environment-friendly automobile paintshop in Shenyang. Among other things, the plant will use the EcoDryScrubber spray booth system, which enables energy consumption per booth to be reduced by up to 60 percent. At the base paint stage, the RoDip M rotary dipcoating process saves energy and chemicals through shorter tanks. Another "green" feature is the so-called Integrated Paint Process, which dispenses with the filler coat application and subsequent drying phase. Thirty-two Dürr painting robots are being installed for automated paint application. They are equipped with the latest atomizer generation EcoBell3 and the EcoLCC color changer. This product combination minimizes paint loss on color changes and shortens the painting process. Other measures for conserving resources include heat recovery through heat wheels, waste-heat boilers and the use of a special membrane for reducing water consumption.

provement. This way, an existing painting installation can be made fit again with a manageable investment. A paintshop is an energy-intensive production area. With the Green Paintshop, Dürr offers a concept that enables an efficient and environmentally friendly operation of the installation. As a positive side effect, considerable costs can be saved, a two-digit million amount, calculated over the model cycle time of seven years in a paintshop with a 150,000 units per annum. There is no reason to hesitate with the conversion. CW

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Coatings World | 37

FEATURE

Media & Milling Equipment

Media & Milling Equipment Here is a look at the latest offerings from select media & milling equipment manufacturers. For more information on the products listed, please contact the company directly. Buhler Inc. Plymouth, MN 763.847.9900 Fax: 763.847.9902 Email: [email protected] Web: www.buhlergroup.com • Product name: Centex Pearl Mill The newly combined power of Buhler and Draiswerke provides users with unique know-how in all wet grinding and dispersing applications. Our equipment and process solutions are proven, reliable and tailored to the U.S. market. This is especially evident in the new full-volume Centex Pearl Mill with exceptional media separation and high flow rates. The Centex is an enhancement of economics and quality for countless applications, such as paper pigments and printing inks, paints and coatings for highly stressed surfaces, or masses for technical ceramics and for sanitary or functional ceramics.

CB Mills Gurnee, IL 847.662.4000 Fax: 847.662.4003 Email: [email protected] Web: www.cbmills.com • Product name: DynoMill ECM-AP Series The current chemical processing climate is 38 | Coatings World

mandating smaller and tighter particle size distributions in size reduction applications. To that end, the DynoMill ECM-AP Series has been designed to provide smaller more consistent results. The ECM-AP is a fast, efficient mill for continuous dispersion and wet fine grinding. Main applications are paints, inks, pigments, dyes, fillers and agrochemicals. The advanced design of the DynoMill ECM-AP promotes high product flow rates with material from low to high viscosity. The design works equally well with medias of all size range and types. The clear advantages of the DynoMill ECM-AP are very high throughput rates, wide range of viscosities, long screen life and easily produces submicron particle sizes. PLC controls assure easy operator interface and include self-diagnosis of process faults and automatic announcements of preventative maintenance schedules.

Glen Mills Clifton, NJ 973.777.0777 Email: [email protected] Web: www.glenmills.com • Product name: Steel Balls and Steel Shots The second most dense grinding media to tungsten carbide (15.0 g/cc0 is steel (7.07.9 g/cc). These are used where high solids loading or high viscosity concerns require a media that can plough through the suspension and still give a good grind of dark materials. These are offered in two varieties: steel shot and steel balls bearings www.coatingsworld.com

(burnishing balls). For small diameters of 0.2 mm to 2.0 mm, the steel shot in both Carbon Steel and 300 Series Cast Stainless Steel are lowest and durable, if not particularly round. The steel balls, almost good enough for a ball bearing, are available from sizes 0.5mm to one inch (1”) in various alloys of stainless, chrome and carbon steel.

Hockmeyer Equipment Corp. Elizabeth City, NC 252.338.4705 Fax: 252.338.6540 Email: [email protected] Web: www.hockmemer.com • Product name: Micro-Nano-Mill The most efficient lab media mill for nanogrinding with 99% recovered product. Mill features a 2 HP motor, digital timer and stainless steel 750 ml vessel. Media sizes from .3 mm and smaller. Containment walls are available in porous polymer, porous metal down to 10 micron and electron beam drilled down to 100-micron pores.

Lehmann Mills Inc. Salem, OH 330.332.9951 Fax: 330.332.2208 Email: [email protected] Web: www.lehmannmills.com June 2011

Media & Milling Equipment

• Product name: Three Roll Mill “SNSI” Safety Upgrades Introducing, Lehmann’s newest safety package, designed for all three-roll mills. Nip point/wash0up sick interlock, “life-line” cable safety. Body bar (slow roll guard), emergency braking, feed roll interlock for mill run mode, wash-up mode for safe clean up), see “ANSI” Standard B65/NAPIM 177.1-2007 for complete explanation.

Myers Engineering Bell, CA 323.560.4723 Fax: 323.771.7789 Email: [email protected] Web: www.myersmixer.com • Product name: M850E Basket Mill Common to basket mills, the M850 allows for a lone tank process eliminating pumps, hoses and extra mix tanks for product transfer. The unique design of the Myers’ mill allows independent speed control of both the media and batch agitators. The agitator assists in keeping the batch homogeneous while waiting for its next pass through the milling chamber. Exiting the chamber, the product passes down the side of a cooling shroud to eliminate heat build-up. The Myers dual shaft design offers users greater flexibility in both viscosity ranges and batch sizes. Trials are available at the Bell, CA facility.

Netzsch Premier Technologies, LLC Exton, PA 610.280.1242 Fax: 610.280.1299 Email: [email protected] Web: netzsch.com • Product name: NetzschBeads The selection of appropriate grinding beads is of utmost importance for optimizing dispersing and wet grinding processes. NetzschBeads are ideally suited for Netzsch agitator bead mills. Netzsch’s worldwide network of application laboratories is available to optimize users’ process, increase capacity and energy efficiency while improving product quality. NetzschBeads are available in attrium stabilized zirconia, cerium stabilized zirconia, zirconium siliJune 2011

cate, glass and steel. ZetaBeads Plus offer the highest quality and consistency. ZetaBeads Nano are available in sizes as small as 30 μm. Netzsch is the source for the optimum selection of machine and grinding media for any application.

Norstone Inc. Bridgeport, PA 484.684.6986 Fax: 610.275.2404 Email: [email protected] Web: www.norstoneinc.com • Product name: TRAPolene Norstone’s TRAPolene tank cover for minimizing evaporation and preventing debris from contaminating the batch is now available with a shaft slit and splash guard so that the tank can be covered during the mixing process. The TRAPolene is lightweight and uses nonsparking, non-rusting materials of construction. It can be made with a variety of materials including anti-static, safety orange and acetone resistant.

Schold Machine Corporation Chicago, IL 708.458.3788 Fax: 708.458.3866 Email: [email protected] Web: www.schold.com • Product name: HBLT Mill Schold Machine Corporation’s high viscosity, high body, low temperature media mill is the first domestic vertical disk type mill to grind high viscosity, poor flowing bases of all colors. Its patent pending design promotes aggressive grinding, while doing it at the lowest temperatures ever attained by its previous mills. This design technique is even capable of grinding UV bases with the photoinitiator in situ. The mills are available in 25, 60, and 100-gallon vertical chamber volumes, and in all the horizontal mills as well. This HBLT Mill is available for lab evaluation at the Chicago facility. www.coatingsworld.com

FEATURE

Union Process Akron, OH 330.929.3333 Fax: 330.929.3034 Email: [email protected] Web: www.unionprocess.com • Product name: Q-03 Circulation Attritor Union Process, Inc., known globally as a manufacturer of particle size reduction and dispersing equipment, has produced the Q-03, a small bench-top laboratory-sized circulation grinding mill. This smaller circulation attritor was developed so users can perform lab trials with the advantage of the circulation grinding system using much smaller samples (from ½ gallon to one gallon). The Q-03 circulation attritor offers all of the advantages of larger laboratory or production-sized circulation attritors including a high circulation pumping rate, narrow particle size distribution, good temperature control and the ability to sample and make formulation adjustments on the fly.

U.S. Stoneware East Palestine, OH 800.426.8808 Fax: 330.426.1859 Email: [email protected] Web: www.usstoneware.com • Product name: Lab Pro 520 VSR This small lab unit weighs approximately 23 pounds but has a 25-pound capacity. It measures a mere 12 7/8” wide x 12 5/8” tall x 10 1/2” in depth. The three position idle roller gives it the capability to turn various sized tubes and jars from 3/4” to 6” diameter. Illuminated power switch and speed control knob are located on the front for easy operation. Hinged cover shuts down machine when opened for safety. Standard machine has an input voltage of 115-volt single phase; 230 volt single phase is also available. CW Coatings World | 39

Industry News

Ashland to buy ISP for $3.2 billion

Ashland Inc. has agreed to acquire International Specialty Products Inc. (ISP), a global specialty chemical manufacturer of functional ingredients and technologies. Under the terms of the stock purchase agreement, Ashland will pay approximately $3.2 billion for the business in an all-cash transaction. ISP, a global supplier of specialty chemicals and performance enhancing products for consumer and industrial markets, generated sales of approximately $1.6 billion for year ended March 31, 2011. According to Ashland, ISP will bring high-value water soluble polymers and other advanced technologies into Ashland’s functional ingredients business, as well as complementary additives for Ashland’s food and beverage, energy, coatings, adhesives and water treatment markets. The acquisition is expected to significantly strengthen Ashland’s functional ingredients active patent portfolio and its team of research and development scientists. “This defining transaction enables us to significantly expand our market positions in higher margin, higher growth and less cyclical global markets like personal care and pharmaceuticals,” said Ashland chairman and CEO James J. O’Brien. “It broadens Ashland’s presence within attractive growth areas like skin, hair and oral care, which are large and fast-growing segments of the $5 billion-plus personal care specialty ingredients market. In addition, we expect to more than double the size of our highest-margin functional ingredients business.” ISP president and CEO Sunil Kumar said, “We are very enthusiastic about the opportunity to combine ISP with Ashland. Both companies have a strong commitment to serving customers with innovative solutions and technologies. We appreciate Ashland’s passion for this business and we believe this combination offers tremendous potential for our customers, key business partners and employees.” 40 | Coatings World

DuPont expands TiO2 capabilities, opens production facilities at Mexico DuPont announced a comprehensive tita-

nium dioxide expansion plan which will add approximately 350,000 metric tons of global capacity and strengthen the company’s capability to meet the increas-

Dow Microbial Control opens application center in Australia Dow Microbial Control recently opened a Customer Application Center (CAC) in Melbourne, Australia. Dow Microbial Control customers in Australia and New Zealand will now have access to state-of-the-art testing laboratories and innovative formulations, in line with local regulatory requirements. As an ever developing industry, the global biocides and specialty chemicals industries are growing at an average of 10 to 15 percent, with Australia and New Zealand experiencing growth rates in these key areas of about eight percent year-on-year. In particular, shale gas is one new area of business that is expected to drive the market in the next five years as Australia prepares to harness this untapped natural gas resource. "With new energy sources, an area that deals with complex microbial challenges, becoming increasingly important in Australia, we feel this is a timely opportunity to launch the Customer Application Centre in Melbourne," said Mark Henning, global general manager for Dow Microbial Control. "The facility will be a valuable resource to various industries that require innovative and expert knowledge to help solve new challenges to microbial problems. Customers can work together with experts to address microbial control needs and develop unique product formulations that will help us meet local regulations and environmental standards and conditions.”

Ribbon cutting ceremony with (left to right) Henry Chin, regional commercial manager for Southeast Asia, Australia, New Zealand, Rick Strittmatter, global R&D director, Dow Microbial Control, Mark Henning, global general manager, Dow Microbial Control, and John Williamson, sales director Thermosets South Asia.

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June 2011

Industry News

ing demand from its customers. The expansion includes new production facilities at the company’s Altamira, Mexico site, as well as additional investments to improve the productivity at its other titanium dioxide sites around the world. The new line at the Altamira site is scheduled for completion by year-end 2014 and will provide approximately 200,000 metric tons of new capacity per year. Facility upgrades underway at DuPont’s five titanium dioxide manufacturing sites will continue over the next three years, yielding an additional 150,000 metric tons of capacity. “This expansion and upgrades of our facilities allow us to rapidly adapt to changes in the marketplace and consistently meet the ever-changing demands of our customer base,” said DuPont Titanium Technologies (DTT) president BC Chong. “Adding capacity at our Altamira site in Mexico, as well as improving our existing uptime and production rates at all sites, is a vital part of our strategy to help our customers succeed. By increasing capacity, we will ensure a sustainable supply for customers and partners to help secure their success in the marketplace.”

BASF opens dispersions plant in South Africa BASF has announced plans to invest in a dispersions plant in Durban, South Africa. The new plant will produce acrylic dispersions mainly for the coatings and construction industry. The facility will benefit from local availability of raw materials and proximity to key customers who serve South Africa’s and Sub Saharan Africa’s fast-growing markets. Production is scheduled to begin in the second half of 2012. South Africa is the largest market for dispersions in Sub-Saharan Africa.

New name for Lanxess Basic Chemicals business unit The Lanxess specialty chemicals company has given its Basic Chemicals business unit a new name: Advanced Industrial Intermediates (AII). The new name establishes a direct link to the product portfolio, which includes advanced intermediates 42 | Coatings World

for numerous branches of industry, and it emphasizes the unit’s applied know-how in manufacturing and supply. The name underlines the business unit’s association with the Lanxess Advanced Intermediates segment, which generated sales of over €1.3 billion in fiscal 2010. The Basic Chemicals business unit has repositioned itself in the last two years. It now focuses on the further development of complex production processes and on technological expertise. Its main areas of activity are the agriculture, personal care, automotive, plastics and coatings customer industries. For the purpose of representing this position outside the company, the business unit’s name has now been adapted to its product range and changed to Advanced Industrial Intermediates.

Merck restarts operations at Onahama production site for automotive coatings Merck KGaA has resumed normal operations at the Onahama production site in Japan. Among other products, the Onahama site manufactures Xirallic effect pigments, which are widely used in high-quality automotive coatings owing to their pearl-luster effects. The damage to the production units and infrastructure caused by the catastrophic earthquake in northeastern Japan on March 11 resulted in the stoppage of pigment production in Onahama. The recovery and repair work, which began on

April 4, has been completed ahead of schedule. At the same time, progress has been made in restoring the external infrastructure. Merck expects the plant will achieve its regular production output in June. The Onahama site is located 57 km south of the damaged Fukushima Daiichi nuclear power plant, and outside the evacuation zone. Merck is continually monitoring all public directives regarding radiation levels in order to ensure the safety of its employees. The company is also testing the products being shipped from Merck Japan to ensure that they comply fully with all regulations and safety standards. Apart from Onahama, Merck will establish an alternative production site for Xirallic effect pigments. It is planned to have additional capacity for Xirallic pigments in Germany by the end of 2011. This will boost future supply reliability of Xirallic products as of 2012, the company said.

Dow Coating Materials Launches eXposure Vision Viewer Dow Coating Materials (DCM) has launched eXposure Vision Viewer, an online system that puts exposure station test panels within easy view. The system builds on DCM’s patented eXposure Vision digital imaging and analysis system. Through a secured login website, eXposure Vision Viewer gives Dow customers

Waterborne Symposium issues a call for papers The School of Polymers and High Performance Materials at The University of Southern Mississippi has issued a call for papers for presentation at the 39th Annual International Waterborne Symposium, February 13-17, 2012 in New Orleans. Papers should relate to new and emerging technologies related to materials, processes, production, characterization, application and markets in the field of surface coatings. All papers should be original and represent recent advances in coatings science and related disciplines. Title, abstract and author’s names (speaker’s name underlined) should be submitted by mail, fax or e-mail no later than Aug. 15 to School of Polymers and High Performance Materials, The University of Southern Mississippi, Box 10063, Hattiesburg, MS 39406-0063; (601) 266-4475; Fax: (601) 266-6265; E-mail: [email protected]; Web: www.psrc.usm.edu/waterborne.

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June 2011

BASF and INEOS sign joint venture contract for Styrolution BASF SE and INEOS Industries Holdings Limited have signed a joint venture contract, which regulates the formation of the joint venture company Styrolution. The establishment of the joint venture is subject to approval by the appropriate antitrust authorities. BASF and INEOS plan to combine their global business activities in styrene monomers (SM), polystyrene (PS), acrylonitrile butadiene styrene (ABS), styrene-butadiene block copolymers (SBC) and other styrene-based copolymers (SAN, AMSAN, ASA, MABS) as well as copolymer blends into the new joint venture called Styrolution. The business with expandable polystyrene is not part of the transaction. BASF and INEOS will retain their respective businesses. The company headquarters will be located in Frankfurt/Main, Germany. In the joint venture 50 percent of the shares will be owned by BASF and 50 percent by INEOS. BASF will receive cash consideration following the completion of the transaction. June 2011

DSM sharpens strategic focus towards the coatings market DSM has reorganized its business units DSM Powder Coating Resins and DSM NeoResins+ into a single new unit, DSM Coating Resins. In the restructuring towards one coating resins unit, a subdivision will be made based on different market dynamics, which will be reflected in the organizational approach for these subdivisions. DSM Coating Resins will be headed by Patrick Niels, currently business unit director of the Powder Coating Resins unit, and will be led from Zwolle, the Netherlands. Steve Hartig, currently business unit director of DSM NeoResins+ will move to lead another unit within DSM. The changes went into effect April 1, 2011.

Lanxess acquires Syngenta’s Material Protection business Lanxess has agreed to acquire the Material Protection business of Switzerland’s Syngenta. As a result, the German specialty chemicals company will become one of the leading suppliers of biocides for construction materials. The transaction is expected to close in April 2011. Lanxess will gain access to a broad range of fungicidal and insecticidal active ingredients as well as application technologies used to protect construction materials such as wood, wallboards and coatings from being discolored and damaged. Syngenta’s Material Protection business had sales of approximately €19 million in 2010. Roughly 90 percent of sales are generated in Europe and North America. Lanxess will acquire the intellectual property, customer lists, supply contracts and registrations for the Syngenta products. The acquisition is also the starting point for a long-term strategic partnership between both companies. Lanxess will gain access to active ingredients and technologies developed by Syngenta in the future, for use in material protection. The Material Protection Products (MPP) business not only offers products for the preservation of construction materials but also active ingredients for disinfectants and stabilizers for non-alcoholic beverages and wine. MPP www.coatingsworld.com

Industry News

access to test panel images in high resolution. Updated images are posted bimonthly and archived for future reference and comparison. “Exterior paint prototypes are developed in the lab, but they are proven on the test fence where they are directly exposed to the great outdoors,” said John Calderaio, Dow Exposure station manager. “It’s Mother Nature’s ultimate litmus test—there is no substitute.” To accommodate a variety of climates, weather patterns and even pollutant levels, Dow operates a global network of exposure stations. In addition to panel readings conducted by trained specialists, test ratings at selected locations are supplemented with eXposure Vision, a highthroughput digital imaging and analysis system developed by Dow. eXposure Vision employs an automated, six-camera system coupled with software algorithms to measure and rate key exterior performance characteristics, from cracks to flaking and tint retention to yellowing.

has production sites in KrefeldUerdingen and Dormagen (Germany), Wuxi (China) as well as Madurai (India). The business, headed by Torsten Derr, has annual sales of less than €200 million. In 2010, Lanxess’ fine chemicals division Saltigo agreed on a long-term cooperation with Syngenta, one of the world’s leading agrochemical companies. The Basel-based company is investing roughly €50 million in expanding several Saltigo facilities in Leverkusen to significantly enhance its capacity for synthesizing active ingredients for crop protection agents. Saltigo produces the active ingredients and intermediates at these facilities exclusively for Syngenta and is one of the Swiss company’s strategic partners throughout the world.

Dow Epoxy to expand LER capacity Dow Epoxy, a business unit of The Dow Chemical Company, has announced plans to expand liquid epoxy resin (LER) capacity at its plant in Stade, Germany. This expansion will provide additional capacity as early as fourth quarter 2012, and will increase capacity by 30 KTA, a 10 percent increase in the company’s global LER capacity.

Evonik completes purchase of hanse chemie Evonik Industries concluded the transaction to purchase the hanse chemie Group. The hanse chemie Group, with its workforce of approximately 100 employees, is headquartered in Geesthacht near Hamburg, where it produces high-quality components and raw materials for the manufacture of sealants and adhesives, molding and casting compounds, and other products.

Huber renames business unit Huber Engineered Materials (HEM) is renaming its Alumina Trihydrate (ATH) business unit Fire Retardant Additives. The new name more accurately reflects the array of non-halogen fire retardant and smoke suppressant technologies, brands and products now offered for a variety of end-use applications. CW Coatings World | 43

Suppliers Corner

Troy introduces Mergal 753 wet-state preservative in Canada

Troy Corporation announced that The Pest Management Regulatory Agency of Health Canada, in accordance with the Pest Control Products Act, has approved the usage of Mergal 753 wet-state preservative for the in-package protection of paints, coatings and allied products. Mergal 753 is a zero-VOC, formaldehyde-free dispersion with broad-spectrum efficacy against bacteria, fungi, and yeast, which cause deterioration of aqueous systems. Mergal 753 is the highest concentrated product of its kind with free-flowing characteristics and a uniform homogenous nature. Additionally, Mergal 753 has a low toxicity profile and contains no alkylphenol-ethoxylates (APEs). As a high-performing preservative concentrate, Mergal 753 provides effective in-package microbial protection using less total volume per product batch compared with all other technologies, according to the company.

Cabot launches new insulating coatings additive Cabot Corporation recently introduced Enova aerogel, a new high performance thermal additive designed specifically for insulation coatings. Cabot researchers have found that applying a 1mm coating containing Enova aerogel to a 200°C metal surface meets U.S. and European testing protocols for safe touch temperature, preventing the first-degree burns one would normally expect within five seconds of skin contact. This not only protects employees, but also helps keep the pipe contents at desired temperature. Coatings containing Enova aerogel can also be used to insulate cold surfaces helping to eliminate freezer burns and to reduce the power requirements needed to keep contents cold. Enova aerogel is designed for application to surfaces that are not already insulated but ideally should be. This includes hard to reach and expansive areas of exposed metal where traditional insulation methods cannot be used due to limited access, size or shape. Enova aerogel can be 44 | Coatings World

added during formulation or on site and does not adversely affect the viscosity of the coating enabling it to be applied easily to a surface. Cabot’s Enova product line is made up of aerogel and each particle consists of more than 90 percent air trapped within a network of amorphous silica making it twice as insulating as still air. The low thermal conductivity of Enova aerogel – 12 mW/mK – works better than traditional insulation such as polyurethane foam (typically 30 mW/mK) and additives such as glass or ceramic microspheres, according to the company.

Eastman launches Solus performance additive for waterborne coatings systems Eastman Chemical Company has introduced its newest Solus performance additive, Solus 3050, specifically engineered to help formulators meet VOC, performance and productivity goals in waterborne coatings systems. Derived from natural and renewable cellulose material, Solus 3050 can be used in the automotive, industrial metal and consumer electronics coatings markets. Performance benefits include smoother finish, optimal metallic flake control, better redissolve/strike-in resistance, superior flow and leveling, improved atomization, and greater adhesion to galvanized steel, according to the company. Solus 3050 also enables faster dry time and early hardness, application consistency over varying climatic conditions, improved wetting, increased sag resistance, and it enhances flexibility in aluminum flake selection.

Cytec launches Ebecryl 8100 UV curable modified urethane acrylate Cytec Industries Inc. has introduced a newly developed urethane acrylate for consumer electronics. Ebecryl 8100 is designed to meet the growing demand for easily cleanable protective coatings for tactile screens. It combines easy-to-clean properties with bestwww.coatingsworld.com

in-class surface protection for functional and decorative coatings. Once cured by UV light, Ebecryl 8100 creates a very tight polymeric network with a contact angle of approximately 115o (water) that withstands cleaning and abrasion tests and carries a long lasting easy-to-clean effect.

Gelest updates Hydrophobicity, Hydrophilicity and Silane Surface Modification brochure Gelest, Inc. has updated its Hydrophobicity, Hydrophilicity and Silane Surface Modification brochure. This new publication includes new functional materials, including silanes with embedded polarity, biomimetic activity and fluorescence. The brochure contains a description of nonfunctional silane monomers and siloxane oligomers used to render surfaces hydrophobic or hydrophilic. The emphasis of this 80-page updated publication is on distinguishing the features and benefits of the entire range of commercial alkyl-silanes and aryl-silanes, including dipodal PEG and fluorinated materials for use as waterrepellents, release coatings, architectural coatings, pigment dispersants, mineral surface treatments and anti-stiction, optical, dielectric, biomimetic, fluorescent coatings. It also includes comprehensive information on how to apply materials to achieve desired performance.

Elementis launches Rheolate 299 for aqueous industrial coatings market Elementis Specialties has introduced Rheolate 299 for the European decorative and aqueous industrial coatings markets. This new rheology modifier is designed for waterborne industrial and decorative, pigmented and clear, gloss and high gloss coating systems. It provides strong shear thinning behavior, which makes it ideal for spray applications including sprayed latex emulsions, dispersions, water reducible clear-coats and high gloss pigmented systems, the company said. CW June 2011

People

Greger to lead DKSH Performance Materials North American operation DKSH’s Business Unit Performance Materials, a leading specialty chemicals distributor, has named Mathias Greger head of its North American operation. Greger has been working with the Swiss-based Market Expansion Services Group over the past year already, leading the Greger in-house consulting team in Kuala Lumpur. Prior to joining DKSH, he had worked for the chemicals division of Mitsui & Co., with responsibility for sales and business development in Central and Eastern Europe. In his new role, Greger will focus on overall growth activities in the North American market by acquiring new suppliers, strengthening relationships with key suppliers, and expanding the customer base in the specialty chemicals and personal care industries.

BASF names Derek Fairclough senior VP, dispersions and pigments, North America BASF has appointed Derek Fairclough senior vice president, dispersions and pigments, in North America. He is based in Charlotte, NC. Fairclough joined BASF in 2009 as part of the Ciba Corporation acquisition. He was named senior vice president, paper chemicals, in North America in June 2009. In that position, Fairclough was responsible for leading the Paper Chemicals business, which was established at the time of the acquisition. Prior to joining BASF, he was a member of the Global Leadership Board of Ciba Inc. and served as global head of Ciba’s Paper Chemicals Business from 2006-2009. He joined Ciba in 1987 and has worked in a number of manufacturing and technical operations leadership roles. June 2011

BASF names Jeff Wildman as regional manager

AC Tech appoints Martin Barila as vice president of operations

BASF Automotive Refinish has named Jeff Wildman as a regional manager. He will report directly to Nick Maloof, central zone manager for BASF Automotive Refinish. Wildman joined BASF in 1991 as a sales representative with the automotive refinish business; located in Chicago, IL, Wildman has since held numerous sales and marketing roles within BASF Automotive Refinish, including manager of operations for automotive refinish technologies (ART) and bodyshopmall.com. Most recently, Wildman was a business development manager for BASF’s Central Zone and New Jersey and Philadelphia markets.

AC Tech, a provider of aerospace sealants and specialty chemical products, has named Martin Barila as vice president of operations based at its Garden Grove, CA headquarters. Previously, Barila served as director of operations at Air Industries Company, an aerospace fastener manufacturer also located in Garden Grove. There he drove numerous operational improvements, including productivity gains, work in process reduction and lean implementation. Prior to entering the aerospace industry, Barila served in a variety of automotive engineering roles for Arvin Meritor Auto, Daimler Chrysler and Yamaha. CW

Pan Technology names Magdits VP sales and marketing Takes over for Michael Frantz who is retiring after 46 years in the industry. Pan Technology has appointed Frank Magdits as their vice president of sales and marketing. He will oversee the business development activities within the industries Pan Technology serves. In addition, Magdits will lead the marketing, branding and promotion of the company’s flagship PanTINT brand and other product lines. Magdits is taking over the position currently held by Michael Frantz, VP marketing, who will be retiring in July after 46 years in the coatings industry, and also the sales operations from Michael Rossomando, VP sales, who has been promoted to VP and general manager. Magdits has an in-depth knowledge of the coatings industry having worked for Benjamin Moore & Company for 30 years. His business experience includes management positions in business development, sales, product and brand marketing, plant operations and total quality management. Magdits Pan Technology is a manufacturer of pigment dispersions including aqueous, solvent and 100 percent solids chip. They are also primary suppliers for solvent-free polyol and plasticizer dispersions. Aside from these core products, Pan specializes in custom formulation and manufacturing, providing products to the coatings, ink, automotive, plastic and other industries. Pan Technology is based in Carlstadt, New Jersey/USA and has representation throughout North America. For more info visit www.pantechnology.com.

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Coatings World | 45

Meetings

Latin American Coatings Show is in Mexico City next month

June 14-16: IMFair 2011, Cosford, United Kingdom. More info: www.instituteofmetalfinishing.org. June 22: 2011 Reflective Roof Coatings Institute Mid-Year Technical Meeting, Orlando, FL/USA. More info: RRCI, www.therrci.org. June 27 - July 1: COSI 2011, 7th Coatings Science International, Noordwijk, The Netherlands. More info: www.coatings-science.com. July 13-14: Latin American Coatings Show 2011, Mexico City, Mexico. More info: The Coatings Group, www.coatings-group.com.

46 | Coatings World

MAJOR UPCOMING MEETINGS July 13-14: Latin American Coatings Show 2011 Mexico City, Mexico www.coatings-group.com Sept. 14-15: Asia Pacific Coatings Show 2011 Singapore www.coatings-group.com Sept. 27-29: eurocoat 2011 Paris, France www.eurocoat-expo.com

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June 2011

July 24-30: 19th International Conference on Composities. More info: www.icce-nano.org. Sept. 13-14: Coatings Trends & Technologies, Oak Brook, IL/USA. More info: www.coatingsconference.com. Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore. More info: The Coatings Group, www.coatingsgroup.com.

Canada. More info: www.greenbuildexpo.org. Oct 5-7: CEPE - Annual Conference & General Assembly 2011, Dublin, Ireland. More info: www.europeancoatings.com/cepe. Oct. 6-8: TURKCOAT EURASIA, Istanbul, Turkey. More info: www.turkcoat.com Oct. 16-18: ASC Fall Convention, Indianapolis, IN/USA. More info: The Adhesive and Sealant Council, www.ascouncil.org.

Sept. 27-29: eurocoat 2011, Paris, France. More info, www.eurocoatexpo.com

Oct. 18-20: RadTech Europe 2011 Conference & Exhibition, Basel, Switzerland. More info: Vincentz Network, www.european-coatings.com.

Oct. 4-7: GreenBuild 2011, Toronto,

Oct. 23-26: Western Coatings

June 2011

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Symposium, Las Vegas, NV/USA. More info: Pacific Northwest Society for Coatings Technology, www.pnwsct.org/symposium-wcs

Meetings

July 18-20: Introduction to Coatings Composition and Specifications, Rolla, MO/USA. More info: Missouri University of Science and Technology, http://coatings.mst.edu/index.html.

Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info: Abrafati, www.abrafati.com. Nov. 23-24: CHINACOAT 2011, Shanghai, China. More info: Sinostar, www.chinacoat.net. CW

Have Your Meeting or Conference Listed Send announcements to: Coatings World Meetings 70 Hilltop Road, Suite 3000 Ramsey, NJ 07446 USA E-mail: [email protected]

Coatings World | 47

Classifieds

Blades

Business Opportunity

Pigments/Additives

Equipment for Sale

Coatings World For info on placing classified ads please contact Patty Ivanov Phone: 631-642-2048 Fax: 631-473-5694

Stainless IT

Stainless ITT

CONN Blade®s

The Most Efficient & Aggressive Available

Grinding

[email protected]

UHMW Poly

WWW.COATINGS WORLD.COM www.connblade.com

(814) 723-7980

48 | Coatings World

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June 2011

Classifieds Products & Services

Coatings World For info on placing classified ads please contact Patty Ivanov Phone: 631-642-2048 Fax: 631-473-5694

[email protected]

Advertising Index

Company Name

Page

Phone

Fax

Website

Blairgowrie Associates, LLC..............................37 ........................602-539-2683.............................................................www.blairgowrieassociates.com Celanese..............................................................3 .........................972-443-3913...............................................................www.Celanese-Emulsions.com Chemark Consulting .........................................28 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net Conn & Company ............................................13 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com Eurocoat 2011...................................................15...................+33 (0)1 77 92 96 84 ........+33 (0)1 77 92 96 21 .......................www.eurocoat-expo.com Evonik Industries............................................Cov. 2 .....................732-981-5343....................................................................................www.evonik.com Heubach GmbH.................................................4 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com Hoover Color Corporation ............................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com Kraton ...............................................................11.....................1-800-4-KRATON ................................................................................www.kraton.com NACE International ..........................................17...................................................................................................................www.nace.org/cip2maritime Reichhold ...........................................................9 .........................800-431-1920 ..............................................................................www.Reichhold.com

Shijiazhuang Goldenfish Paint .................21 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn Specialty Polymers, Inc..............................47 ....................800-770-7523 ...................................................................www.specpoly.com Wacker.......................................................7 .....................888-922-5374...............517-264-4068.....www.wacker.com/knows-solutions

June 2011

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Coatings World | 49

Final Coat

Dow Puts Hiding Technology in Plain View

After launching a new hiding technology for paints and coatings, Dow Coating Materials (DCM) called upon volunteers and donated 1,000 gallons of paint to help the city of Philadelphia hide graffiti, paint curbs and refresh fences at various city recreation centers. The daylong painting project took place on Saturday, April 2, in conjunction with Philadelphia’s annual Philly Spring Cleanup and Keep America Beautiful Great American Cleanup campaign. Much of the high-hiding exterior paint was used to cover graffiti-filled walls and make room for new artwork through Philadelphia’s Mural Arts Program, a grass roots organization that has produced over 3,000 exterior murals in Philadelphia since its founding in 1984. “Through Dow’s participation in the Great American Cleanup and the Mural Arts Program, we’re not only cleaning up our neighborhood streets, we’re also creating a new canvas for tomorrow’s artists,” said Joan Schuller, general manager, DCM North America, speaking at the April 2 event. In addition to several hundred volunteers, Schuller was joined by Debbie Zimmer, director of the Paint Quality Institute; John Calderaio, manager of DCM’s Paint Exposure Testing Station; Philadelphia Mayor Michael A. Nutter; and reigning Miss America Teresa Scanlan to paint over graffiti on the exterior walls of Philadelphia’s C.B. Moore Recreation Center and create a base for the new mural. “At Dow, we know paint and we know that any paint proj-

ect, whether it’s on exterior concrete or interior drywall, has to include effective hiding,” said Schuller. “In fact, Dow Coating Materials has been working to improve the science of hiding in paints for almost 50 years, and the technology in the paint we’re using today is a Delaware Valley innovation.” Originally located in Newtown, PA, and later moved to Spring House, PA, Dow’s paint and coatings research farm has operated continuously since 1953. Scientists there developed Ropaque Opaque Polymers, an alternative light scattering pigment for supplementing the hiding performance of TiO2. In March, DCM unveiled three new hiding technologies also invented at Spring House: Evoque Pre-Composite Polymer Technology, Ropaque Dual Opaque Polymers and Fastrack HE-2706 Acrylic Binders. “The first step was all about hiding, but ultimately we’re glad to be giving back to the Philadelphia community in a very visible way,” said Schuller. “Philadelphians will be enjoying the benefits of this Great American Cleanup every time they see one of the beautiful murals made possible by hiding technology from Dow Coating Materials.” Dow has been a national sponsor of the Great American Cleanup since 2008, in keeping with its 2015 Sustainability Goals of contributing to community success, environmental stewardship and encouraging employee volunteerism. Nationwide, hundreds of Dow volunteers will participate in more than 40 Great American Cleanup events this year. CW

Dow Coating Materials donated 1,000 gallons of high-hiding paint to cover Philadelphia graffiti and refresh the city with the help of volunteers. The daylong painting project took place in early April as part of Philadelphia’s annual Philly Spring Cleanup and Keep America Beautiful Great American Cleanup campaign. 50 | Coatings World

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June 2011