Coatings World November 2011

Fan-tastic! COLORTREND® 808 No-VOC High Performance Colorants Introducing COLORTREND® 808HP No-VOC colorants and Vivid ...

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Fan-tastic! COLORTREND® 808 No-VOC High Performance Colorants Introducing COLORTREND® 808HP No-VOC colorants and Vivid Expressions™, the newest color collection offering 480 of the brightest, cleanest colors in the coatings industry. Vivid Expressions™ provides the flexibility to expand an existing COLORTREND® system or be used as a stand alone point-of-sale color system. Now you will experience broader color space for brighter colors, plus high performance solutions for better durability, superior fade resistance and improved opacity. By utilizing this latest No-VOC colorant technology you will also meet growing market demands and exceed environmental regulations. As the largest independent colorant manufacturer and a global leader in specialty chemicals, Evonik continues to deliver eco-friendly, innovative, color system solutions. Just one more step to making our world safer, brighter, better – inside and out! colored by colortrend™

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We are thinking about the same thing you are… How to make your products greener and their performance pure gold. Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate existing products and innovate new ones – meeting “green” goals while preserving and even enhancing performance. We call it Greenability. You’ll call it genius. 2 Another ﬁne result of the Innovation Principle – . Let us help you work through the formula for Greenability.

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November 2011 • Vol. 16, No. 11

Table of Contents

32 The Adhesives and Sealants Market The adhesives and sealants market continues to be affected by the recession and raw material issues.

36

White is Favorite Color for Automobiles PPG introduced 70 new shades at annual Automotive Color Trend Show.

COLUMNS

DEPARTMENTS Editor’s Page ................................6 As We Go To Press ......................8

International Coatings Scene ....................................24 Europe • Nanomaterials Defined? Latin America • Brazilian Autos Face Tax, Credit Crunches

Index to Companies ....................8 Fresh Paint ................................10

Business Corner ..........................................................30 Differentiation: The Anecdote to a Disruptive Threat

Patents ......................................20

ADVERTISING SECTIONS

Market Reports ........................22

Classified Ads ..............................................................47 Advertising Index........................................................49

New Products ............................27 Industry News ..........................38 Suppliers Corner........................42 People ........................................44 Meetings ....................................45

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Final Coat ..................................50

COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.

November 2011

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Coatings World | 5

Editors Page

The Raw Material Storm

he big three—AkzoNobel, PPG and Sherwin-Williams—reported mixed third quarter results giving no clear indication if the weakened economy will improve any time soon. However, if raw material price trends continue to grow at current rates, the situation looks to worsen. Prices of raw materials started climbing in the fourth quarter of last year and continued into the second quarter of 2011. Prices for titanium dioxide alone are poised to climb another 15 percent to 20 percent before the year is out. “We are in a perfect storm, with unprecedented raw material price increases and sluggish demand,” AkzoNobel’s chief executive Hans Wijers said at a press conference. The world’s biggest paint maker said net proﬁt fell 37 percent to €149 million despite a 4.8 percent rise in revenue to €4.05 billion due to higher prices for raw materials. To plug the leak Akzo said it plans to save €500 million in cuts by 2014. Akzo said revenue growth was up helped by price increases passed on to end-users, but weak consumer demand combined with slow construction and housing markets in North America and Europe kept overall volumes nearly ﬂat. Continuing but slowing growth in emerging markets made up for weak demand in mature markets said the company. “Although our top-line revenue growth throughout the quarter was relatively strong, we have seen the macroeconomic situation worsen, which has impacted our third quarter results,” Wijers said. “We have also not yet fully offset the unprecedented raw material cost increases.” PPG Industries Inc. said that its third-quarter net income rose 19 percent as demand for its protective and decorative coatings climbed in Asia and Latin America. The company also said demand in North America increased modestly, while demand in Europe declined. North America’s largest paint maker reported earnings of $311 million in the quarter compared with $262 million during the same period the year before. Revenue increased 11 percent to $3.85 billion. PPG said that it increased prices to offset higher raw material costs, and will raise prices further in several of its businesses. Sales increased 20 percent for PPG’s commodity chemicals business, 12 percent for industrial coatings, 12 percent for architectural coatings and 9.5 percent for performance coatings. Sherwin-Williams Co.’s third-quarter earnings rose a slight 2.6 percent as higher sales buoyed by price increases helped to offset rising materials costs. Sales at the company have been increasing steadily since the start of 2010, but like its competitors the company’s proﬁtability has suffered under pressure from climbing costs for raw materials. “Operating segments continue to control costs and implement price increases in an effort to keep pace with the cost climb,” said chairman and chief executive Christopher Connor. In the latest period, Sherwin-Williams posted a proﬁt of $179.9 million, up from $175.3 million a year earlier. Revenue increased 14 percent to $2.48 billion. Sales in the company’s paint-stores group rose 10 percent due to higher selling prices and improving domestic architectural paint sales volume across most segments. Its global-ﬁnishes group saw revenue jump 31 percent largely because of acquisitions, selling price increases and higher paint sales volume.

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Tim Wright • [email protected] VICE PRESIDENT/EDITORIAL DIRECTOR Tom Branna • [email protected] ASSOCIATE EDITOR Kerry Pianoforte • [email protected] ART DEPARTMENT Michael Del Purgatorio • [email protected] INTERNATIONAL CORRESPONDENTS Sean Milmo (Europe) Charles W. Thurston (Latin America/Americas) CONTRIBUTING EDITORS Phil Phillips EDITORIAL ADVISORY BOARD Jim Berry (Berry Environmental) Joseph Cristiano (consultant) Thomas Frauman (consultant) Joseph Prane (consultant) Isadore Rubin (consultant) Richard M. Tepper (PPG Industries) Shelby F. Thames (University of So. Mississippi)

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November 2011

As We Go To Press

Lonza acquires Arch Chemicals for $1.2B

The world’s biggest manufacturer of drug ingredients, Lonza Group AG, Basel, Switzerland has come into an agreement to buy Arch Chemicals Inc. for approximately $1.2 billion creating a global leader in the bacteria and fungi killing business. Arch Chemicals’ products are used for disinfecting swimming pools, protecting wood from fungus, preventing the growth of molds and mildew in paints and dandruff treatment. This deal with Norwalk, Connecticut based Arch Chemicals will make Lonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will also reduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company. Lonza Microbial Control, a new business sector formed by the acquisition and led by Jeanne Thoma as previously announced, will offer a complete portfolio of microbial control solutions. Lonza will offer this complementary range of products and actives to a broader range of customers in both established and emerging markets.

about meeting rapidly increasing customer demand,” said Leif Darner, AkzoNobel’s executive committee member responsible for performance coatings. “We are also seizing an ideal opportunity to further strengthen our leadership position.” “The automotive and aerospace market in China is forecast to further increase steeply in the coming years and this in-

vestment will allow us to capture our share of this growth,” said Jim Rees, managing director of AkzoNobel’s automotive and aerospace coatings business. Changzhou is the ideal location for this facility as there is a good infrastructure already in place and it is ideally situated in the coatings ‘center’ of China, with close access to many of our customers.” CW

Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names. Ace Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 27 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Cortec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Datum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Deposition Sciences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 DSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Dunmore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Fine Paints of Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

AkzoNobel to raise production capacity in China AkzoNobel said it is investing around €60 million to increase the production capacity of its automotive and aerospace coatings business in China. This investment will provide additional momentum for the company’s accelerated growth strategy of achieving revenue of $3 billion in China by 2015, and strengthen its leadership position in the country’s automotive reﬁnishes market. As well as constructing a new production facility in Changzhou, the company will build related warehousing, quality control laboratories, support facilities and ofﬁces on the new site. The project will increase capacity by around 25 million liters and the site is projected to be operational in early 2014. “This investment builds on last year’s acquisition of Prime Automotive and is all 8 | Coatings World

H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32, 44 Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32, 44 International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Lord Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Nortek Powder Coating. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36 Red Spot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32 Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Standox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Tennant Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 www.coatingsworld.com

November 2011

Fresh Paint

RPM acquires European fire protection and insulation business

RPM International Inc. announced that its Performance Coatings Group has acquired the Grupo P&V group of companies, a leading European vertically integrated supplier of passive ﬁre protection and insulation products. Headquartered in Barcelona, Spain, and with manufacturing in Villarana, Grupo has annual sales of approximately $23 million. Grupo manufactures, markets and installs expanded perlite and vermiculite for passive ﬁre protection, soundprooﬁng, and cryogenic and heat insulation applications. “This acquisition expands our ﬁreprooﬁng and insulation capabilities, and in conjunction with our Carboline product portfolio, we expect it to help further expand our ﬁre protection and corrosion control market throughout Europe,” said Frank Sullivan, RPM chairman and chief executive. Grupo will continue to be led by its existing management team and owners, including founder Isidro Marques and Alvaro Boter.

BASF plans to sell the decorative paints business of Relius Coatings BASF Coatings said it plans to sell in the near-term the decorative paints business of Relius Coatings GmbH & Co. KG along with the respective subsidiaries in France and the Netherlands. The business encompasses decorative paints and plaster as well as coatings and glazing for construction applications. Regionally, it is focused on Germany and selected countries in Europe. In 2010, the business had total sales of approximately €80 million. The sites in Memmingen, Germany, and Deurne, Netherlands, are part of the divestiture in addition to distribution ofﬁces of Relius for decorative paints. BASF’s business with decorative paints in South America and China is not affected by the planned divestiture and will be further expanded. The business with industrial coatings of Relius Coatings that is managed out of the Oldenburg site will 10 | Coatings World

remain a part of BASF Coatings. In 2006, BASF acquired Relius Coatings GmbH and Co. KG as a part of the Degussa construction chemicals business. It remained a company within BASF Coatings. “In a very competitive market, we have been successful in stabilizing the Relius deco paints primarily in the areas of brand, distribution and innovation,” said Raimar Jahn, president of the coatings division of BASF. “To be profitable over the long-term, however, our market share is too low, particularly in Germany. For this reason, we believe that the Relius deco paints will develop better in another environment. The decorative paint business of Relius focuses on direct sales to painters and specialist dealers. In Germany and France, Relius has about 30 distribution ofﬁces. In addition, Relius markets deco paints through importers in selected countries in Western Europe. In the Netherlands, Relius manufactures and markets products of the two brands Relius Fleurit and Relius Hoeka from its site in Deurne. The businesses with protective and marine coatings, general industry coatings as well as coatings for rotor blades for wind energy facilities are not part of the planned divestiture. These activities will be further developed and globally expanded as a part of BASF’s industrial coatings business. “The consultation process with the works councils has been started,” said Andreas Fehren, managing director of Relius GmbH & Co. KG. “It is our clear objective to sell the Relius deco paint business in the near-term to another company. By selling we aim to avoid forced redundancies for operational reasons if possible.”

AkzoNobel consolidates paint brands under the Let’s Colour identity AkzoNobel has introduced a new marketing strategy for its decorative paints www.coatingsworld.com

division by launching a single global brand identity for its retail consumer paint range. The “Let’s Colour” identity includes the brands Dulux, Flexa, Levis, Alba, Coral, Marshall, Astral, Bruguer, Dulux Valentine, Inca, Sadolin and Vivechrom. This new marketing strategy is designed to expand AkzoNobel’s market share in consumer paint worldwide, which currently generates annual revenues close to €5 billion. The new global brand identity is being rolled out worldwide, starting in Canada, China, India, South East Asia, Asia Paciﬁc and the Netherlands. Other countries and regions will follow during the course of the year, with the new brand identity eventually being deployed in close to 50 markets. In addition, the AkzoNobel company endorsement will be introduced on the front of packaging, as well as on all advertisements, product websites and other relevant marketing materials. “There are huge opportunities for us to compete directly in local and regional markets. By delivering a consistent brand image around the world, we can increase our global scale and establish more leadership positions,” said Tex Gunning, AkzoNobel executive committee member responsible for decorative paints. “We are creating an iconic, truly global brand with the right degree of commonality in its expression,” said Sucheta Govil, the company’s global head of marketing for decorative paints. “Yet we are deploying the strategy in the marketplace with the relevant local touch. Our strategy is to streamline our offering from dozens of brands to fewer iconic, global and impactful brands.” The new brand identity is based around a “Flourish” logo which embodies the decorative paints’ global Let’s Colour campaign. It features a human figure and colorful Flourish which will appear on all product packaging for the Let’s Colour brands. November 2011

Fresh Paint

Toyota approves PPG matte clearcoat for new Lexus LFA supercar

A concept version of the Lexus LFA supercar was unveiled in 2009 and is made with lightweight carbon fiber reinforced plastic (CFRP). In late 2010, when the LFA went into production with a projected run of just 500 vehicles, the matte black finish became one of 30 color options.

oped the matte clearcoat for its premium Global Reﬁnish System brand. Collision repair centers using D8113 can accurately match original matte colors and deliver an even, durable and long-lasting ﬁnish. This clearcoat can also be applied over rigid plastics without the need for special additives, making it ideal for use over the LFA’s characteristic CFRP cabin, as well as on grills, bumpers and exterior mirrors.

AkzoNobel Powder Coatings expands manufacturing facilities with Izmir Plant

“We are very excited to be associated with the new Lexus LFA supercar,” said Ron Thomas, PPG OEM and EMEA technical marketing manager. “Toyota’s approval of our clearcoat is a major achievement and something to be proud of. Matte ﬁnishes are becoming increasingly popular in both luxury and mainstream automotive markets.” Full body matte ﬁnishes, particularly black, are extremely difﬁcult to replicate using standard clearcoats and matting agents, says PPG. Addressing the challenge, PPG Automotive Reﬁnish devel-

AkzoNobel Powder Coatings has expanded its facilities at the manufacturing plant in Izmir, Turkey. Opened on September 23, 2011 by Leif Darner, AkzoNobel board member responsible for performance coatings. The extensions include ofﬁce buildings, a new warehouse and a new SBU R&D lab which will become a Center of Expertise for both standard and special effect products. The manufacturing facility started operations in July 2000, as part of a joint venture with the Altan family. The Izmir site has become increasingly important over the last few years and now produces a signiﬁcant proportion of high quality architectural products for Europe. “This is an excellent example of our commitment to the emerging markets,” said AB Ghosh, managing director BU Powder Coatings. “Our operations in Turkey have grown

PPG’s Global Refinish System D8113 provides the Lexus LFA super sports car’s signature matte black finish.

12 | Coatings World

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steadily over the years and we continue to strengthen our position and develop our organizational structures as well as grow capacity there.”

BASF specialty application for strengthening residential roofs during high-wind events approved by Miami-Dade County BASF’s closed-cell spray polyurethane foam products have received hurricanezone approval from the Miami-Dade County Building and Neighborhood Compliance (BNC) Department. Tests and engineering evaluations of Comfort Foam and Spraytite (178 series) applied at roofing trusses increased the wind-uplift resistance of a traditional code-approved home roof by more than 200 percent. Spray Polyurethane Foam (SPF) from BASF can enhance wind-uplift resistance of new and existing homes to help prevent roof failure during a hurricane. Submission of this test data to the Miami-Dade County BNC ofﬁce resulted in the ﬁrst Notice of Acceptance (NOA) for this application with approval for use in High Velocity Hurricane Zones.

RPM reports double-digit sales and net income increases in fiscal 2012 first quarter RPM International Inc. reported doubledigit increases in sales and net income for its ﬁscal 2012 ﬁrst quarter ended August 31, 2011. Fiscal 2012 ﬁrst-quarter net sales of $985.9 million were 10.2 perccent ahead of the $894.8 million reported a year ago. Consolidated EBIT was $136.5 million, up 11.9 percent from the $122.0 million reported in the ﬁscal 2011 ﬁrst quarter. Net income of $76.8 million was up 11.3 percent from the $69 million reported in the ﬁscal 2011 ﬁrst quarter. “First-quarter results were on plan, with both our industrial and consumer segments posting solid increases in both sales and EBIT, despite the continued challenging economic climate and higher raw material costs,” said Frank Sullivan, chairman and chief executive. The company’s consumer segment reported a nine percent increase in sales to November 2011

Tikkurila design floors provide individual style and color to any space Tikkurila has developed new and innovative ways to use its existing products through the Tikkurila Design Floor Techniques, which it introduced recently at the Colour and Surface 11 trade fair. The new concept is designed to create more unique and colorful floors without compromising the floor’s wear resistance. The Temafloor range of products are most commonly used in industrial facilities and logistics centers, where more emphasis is placed on the floor’s durability and other qualities, rather than its appearance. Betolux floor paints have been used in spaces where less wear resistance is required, such as basements and stairs. Now, a new type of aesthetic can be applied everywhere including offices, coffee shops, shopping centers, reception rooms and homes. Aimed at sprucing up dull grey concrete spaces, Tikkurila’s floor products come in a practically unlimited range of colors, and may be used to produce various patterns and effects.

Free-hand patterning

Four new techniques include: Free-hand patterning The technique allows the free use of patterns and colors. The most striking end-result is achieved with large, simple patterns. Color choices help create contrasts or more subtle designs.

Spatter patterning

Spatter patterning Spraying the thinner creates a stone-like finish. Adjusting the size of the droplets affects the size of the pattern. A floor pattern created using paint thinner results in a subtle design, even on larger surfaces.

Marbling Patterns can be created resembling an oil color marbling effect by spreading multiple coatings of various colors with an adjustable spatula so that the colors partially mix. Different color combinations can be used to create striking or more subtle effects.

Marbling

Staining Applying a stain on the floor highlights its scrapes, cracks and porosity variations in a unique way, and creates an unevenly coloured surface.

Staining

November 2011

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Coatings World | 13

Fresh Paint

$318.9 million from $292.5 million in the fiscal 2011 first quarter. Consumer segment EBIT improved five percent to $51.5 million in the fiscal 2011 first quarter from $49 million in the fiscal 2011 first period. “Our consumer segment continued to be impacted by stubbornly high raw material costs, resulting in EBIT growth below the level of sales growth,” Sullivan said. “We continue to gain market share in our consumer businesses, which are also beneﬁting from the introduction of new, higher-end products at price points that are signiﬁcantly higher than our traditional consumer lines. Our consumer primer/sealers line also performed well in the quarter.” The company’s industrial segment sales improved 10.7 percent, to $667.0 million from $602.3 million a year ago. EBIT grew 10.9 percent to $92.5 million from $83.3 million in the fiscal 2011 first quarter. “Improvements in our industrial segment results reflect continued strength in repair and maintenance product lines, along with more modest growth from business units serving new commercial construction markets,” said Sullivan. “Particularly robust growth occurred in our high performance corrosion control coatings and fiberglass reinforced plastic grating businesses. Raw material costs remained challenging for our industrial businesses.”

General Motors uses ecofriendly water-based “three-wet” paint process for Chevrolet Sonic For the production of its subcompact Chevrolet Sonic, General Motors brought online a new paint shop at its Orion Assembly Center that features a “three-wet” paint process. The process eliminates the need for a primer bake oven, normally used between the primer and color-coating layers. The Orion Assembly Center allows three layers of paint to be applied one after another while still wet before a single trip though the oven. This process reduces the paint shop 14 | Coatings World

General Motors’ Chevrolet Sonic.

footprint by 10 percent, said GM. It also provides additional ﬂoor space and reduces the energy needed to heat and cool these areas. “Cutting our greenhouse gas emissions and reducing our energy consumption were key to implementing our water-based three-wet paint process,” said Mauricio Pincheira, paint manager at Orion. “We want to provide a durable paint that impresses our first-time Sonic customers and maintain the tough environmental standards we have across the company.” Orion’s new paint shop was engineered to minimize energy use while reducing solvent emissions. By using the three-wet process, a thin ﬁlm pretreatment and lean design methods, Orion’s paint shop uses 50 percent less process energy per vehicle than the shop it replaced, the car maker said. It is also heated by natural and landﬁll gas, which results in less emissions than coal-ﬁred boilers. When full shift production is achieved, Orion’s new paint shop will reduce greenhouse gas emissions by approximately 80,000 metric tons per year—equivalent to the annual emissions from 14,000 vehicles—and solvent emissions by approximately 108,000 pounds of solvent per year. These cost-saving paint process imwww.coatingsworld.com

provements trimmed the manufacturing costs by approximately $40 per vehicle.

Dunmore Corp to upgrade its manufacturing facility for coating products in Germany Dunmore Corporation’s sister company Dunmore Europe GmbH has invested $17 million (€12 million) to upgrade its headquarters and manufacturing facility in Freiburg, Germany to meet increasing demand for its coated and laminated products in the solar, automotive, insulation and aerospace industries. The modified Freiburg facility will encompass a new coating line for coated and laminated products with widths of more than two meters. The new coating line joins two existing lines making films for applications such as solar photovoltaic backsheets, insulation films and high-performance labels. The new production line can also run at a wide range of speeds, from 30 meters per minute to 400 meters per minute, which expands the range of coatings and products Dunmore can produce for the European and Asian markets, the company said. The new line also features updated process controls, video inspection systems and advanced instrumentation that makes quality control easier. November 2011

NürnbergMesse and Vincentz Network have formed a cooperation agreement with Bosad, the Turkish association for the coatings and paint industry, for paintistanbul, which takes place in the Turkish metropolis on the Bosphorus in autumn 2012. paintistanbul takes place every two years and has developed into the most important congress and exhibition for the coatings and paint industry in the region. The last event attracted altogether 325 exhibitors and company representatives and over 10,000 trade visitors to Istanbul in 2010. The visitors were mainly from Turkey (87 percent), but also from the Turkic countries, the Middle East, the Mediterranean region, Central and Western Europe, and the USA, China and other regions around the world.

BASF releases color trend forecast “Come Closer” for Asia Pacific region BASF released its color trend forecast for Asia Paciﬁc for the coming two to three years called “Come Closer”. In the dynamic region of Asia Paciﬁc where changes occur rapidly, there is an elevated mood surrounding the marketplace and attention is focused on having a presence, competition and achieving success, the company says. This will be reﬂected in colors predominantly used in the automotive industry in the next two to three years. Strong colors that express power and the sense of elation are suited for personal compact cars that are expected to increase in developing nations such as China and India, and there is a preference for character colors with straight color tones. High quality silver and black project an image of intelligence and discretion and will likely remain popular as colors that symbolize success, BASF says. For motorcycles, which have a wider market, the popular colors vary according to local market characteristics and intended use. Among vehicles intended for family use, black, gray and pearl red, considered to be the most conservative and luxurious-looking colors, are popular. Young people purchasing motorcycles for November 2011

personal use prefer the smart and stylish effect of white and vivid colors. There is a tendency for colors of larger motorcycles to be closer to the global trend, while the smaller the machine, the greater the preference for colors reﬂecting local market characteristics. Gradually, colors that combine the global trend with local trends are likely to emerge. “The latest color trend forecast by BASF strongly reﬂects the social and economic situations that exist in Asia Paciﬁc as well as the rest of the world,” said Chiharu Matsuhara, chief color designer for BASF’s coatings division in the Asia Paciﬁc region. “Today, we are being bombarded with an excessive amount of information and it is becoming more difﬁcult to obtain the correct information. Our ‘Come Closer’ theme strongly incorporates a message that new discoveries can be found by changing our point of view. In other words, it is important that we observe and recognize details by getting closer and by also pulling away in order to understand its true nature.” Among the regions of Asia Paciﬁc, Europe and North America, the commonalities among the trends include a reﬂection of people’s delicate sensations, complex emotions and awareness. Color trends that are common worldwide are classiﬁed into three areas: Complex Simplicity, Collective Individual and Intuitive Logic. The latest color trends are infused with simple values and a mindset that is focused more on low-key, ecofriendly designs than on luxury. While individualism is maintained, behind these color trends is also a sense of connectedness with both the real, such as social and family ties, and virtual communities. The trend in the developed countries is for peaceful, subdued colors typified by a warm, soft, light brown and not-toostrong intermediate color tones. As we head into the new era, there is likely to be an emergence of color ranges and designs that have not been seen before, BASF says. Meanwhile, the emerging markets of Asia prefer straight colors that evoke vitality and passion, reflecting the materialistic social mood, but the luxurious-looking black, red and silver, representative of futuristic colors, are likely www.coatingsworld.com

to be gradually supplemented by intelligent expressions.

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paintistanbul 2012 cooperates with NürnbergMesse and Vincentz Network

Dürr constructs automotive paint shop for Beijing Hyundai Dürr has constructed an automotive paint shop for Beijing Hyundai Motors Company in the Chinese capital Beijing. Dürr is responsible for the construction of the entire paint shop, including the application, automation and conveyor technology. Dürr has already built two paint shops for the Korean car manufacturer in China. Paint application is carried out with 38 type EcoRP L033 painting robots and EcoBell2 atomizers in one primer line and two topcoat lines. All three painting lines are equipped with cleaning equipment for car body cleaning prior to painting. Seam sealing and underbody protection is performed with 15 EcoRS sealing robots. The new plant is scheduled to open during the second half of 2012 with an initial capacity to paint 300,000 different Hyundai models per year, with an option to expand capacity to 400,000 car bodies per year.

AkzoNobel completes acquisition of Schramm Holdings AkzoNobel has completed its acquisition of more than 95 percent of the shares of coatings manufacturer Schramm Holding AG. The deal was first announced in June of this year. Based in Germany and listed on the Hong Kong Stock Exchange, Schramm manufactures and markets coatings for plastics, metals and electrical insulation as well as coil coatings for aluminum. They achieved global revenues in 2010 of €115 million and employ approximately 800 people. In addition to the Schramm deal, the company expects to finalize the acquisition of Korean SSCP’s coatings business as of November 1, 2011. SSCP was also the majority shareholder of Schramm until this deal. Peter Brenner, the current CEO of Schramm Holding AG, will become director of the new, combined specialty plastic coatings business. Coatings World | 15

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PPG finalizes Dyrup purchase agreement

PPG Industries has ﬁnalized the purchase agreement to acquire European coatings company Dyrup A/S, based in Copenhagen, Denmark, from its owner, Monberg & Thorsen, a public holding company. The ﬁnal transaction value, including assumed debt, has been set at €115 million ($160 million). Both

parties have agreed on a closing date of Jan. 5, 2012. The acquisition of Dyrup will help PPG to grow its presence in Europe through Dyrup’s established brands, particularly in wood care products. “[The acquisition] will help to grow PPG’s presence in key countries such as Poland, France and Denmark, and to establish PPG in Portugal, Spain and Germany, where PPG today has little or no architec-

tural coatings presence,” said Viktor Sekmakas, president, PPG Europe.

Andrew Dell’Aglio, Matt Koenig and Mike Walker to headline the Nov. 17th workshop presented by the Metropolitan New York Coatings Association On November 17th, 2011, at 11:00 AM,

Seal-Krete High Performance Flooring System Has Flooring Boutique Swimming in New Business Exquisite Floors, a full-service custom flooring and design company, was recently approached by Leslie’s Swimming Pool Supplies with a floor replacement opportunity. Leslie’s had a vision for their network of more than 600 stores nationwide. As they remodeled their stores, they wanted to replace the VCT floors found in most of their locations with polished blue flooring that would resemble pool water. The flooring also needed to be extremely durable and resistant to chlorinated pool chemicals and UV rays. When Leslie Pools approached Troy Lewis, owner of Exquisite Floors, about their flooring concept, he chose SealKrete’s High-Performance Epoxy-Shell concrete floor coating system for the project. Exquisite Floors said it had recently started using Seal-Krete products because of their extended pot life, workability and color finish. To get started on the Leslie project, Lewis created a demonstration on a two-car garage concrete slab using SealKrete’s Epoxy-Shell System with a metallic pigment and finished with a Seal-Krete Poly-Shell 7000 topcoat. “Epoxy-Shell is easy to use and by adding a blue pigment and experimenting with layering applications, we were able to create the desired color and depth of water,” said Lewis. The first Leslie Pools store to be remodeled with this special floor was in Davie, Fla. After that, Exquisite Floors did three more stores, tweaking the application technique with each location. By the time the fourth store in Bradenton, Fla., was completed, Leslie Pools had their executives from corporate headquarters review the look. “They were blown away at how the floors have the color and look of water. It’s not a flat blue, but has light and dark areas much like looking into a pool of water. The depth is created by how the blue-pigmented Seal-Krete Epoxy-Shell is applied,” said Lewis of his company’s proprietary application technique. “Not only is the look perfect, but the product stands up to chlorine spills and provides excellent resistance to UV rays.” Leslie Pools corporate executives asked Exquisite Floors to redo the flooring in all of their Southeastern retail locations, Exquisite Floors chose Seal-Krete’s High-Performance Epoxy-Shell beginning with 20 stores in Florida and 15 in Texas. “I esticoncrete floor coating system for the Leslie’s Swimming Pool Supmate with an average square footage of 2,500 per store, my plies project that called for a polished blue flooring resembling pool flooring crew will require 100,000 sq. ft. of epoxy for just water. these first 40 store remodels,” said Lewis. Leslie Pools remodels about 50-90 stores nationwide annually.

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November 2011

November 2011

level of expertise to the development and marketing of brands, from both a visual and functional perspective. His articles on search marketing and social media have been published in several magazines and online portals including New Jersey Business, NJ Biz and several trade speciﬁc publications. WalkerTek has been named as one of the top business-to-business marketing companies in the country, by BtoB Magazine, for the past four years. Walker will explain how to make social media work for a business. During this hands-on, interactive session, he’ll cover: • Developing a social media program for a business; • Explaining why social media content makes a difference; • Choosing the right social media platforms and tie different platforms together for a comprehensive social media program; • Impressing customers and conveying the right message; and • Managing your social media efforts internally, without hiring a full-time staff. Laptops and social media challenges are welcome. A registration form is available at www.mnyca.org. The chairperson of this event is Shaun Julian of E.W. Kaurmann Co. For more information call 732.291.0168.

Fine Paints of Europe and Guggenheim to Unveil Two Paint Collections for All Uses For more than ﬁfty years the Solomon R. Guggenheim Museum in New York has selected the wall colors to complement the celebrated collection of modern art showcased in its Frank Lloyd Wright-designed home on Fifth Avenue. Beginning this fall, the Guggenheim will share these trade secrets with homeowners, interior designers, architects and art lovers everywhere. Through an exclusive licensing arrangement with the Guggenheim, Fine Paints of Europe, Inc., Woodstock, Vt., will introduce two paint collections suitable for residential and commercial use. The Classical Colors is a set of 150 wall colors drawn from paintings in the Guggenheim’s permanent collection. The www.coatingsworld.com

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The Landmark in East Rutherford, N.J., will be the site of the MNYCA’s annual workshop. The program will feature presentations by Andrew Dell’Aglio, regional sales manager, Yellowbook360; Matt Koenig, regional market manager, Yellowbook360; and Mike Walker, CEO, Walkertek Interactive Marketing. After seven years working in advertising sales for the Food Network, Andrew Dell’Aglio switched his focus to a more local level and joined Yellowbook in 1999. Over the last 12 years he has continued serving the local business owner by assisting in driving targeted local leads to their business. Since 2005 Dell’Aglio has focused on all of the changes and advancements that the Internet brings to the local business owner. With his Google and SEMPO certiﬁcations, Dell’Aglio was head of Yellowbook’s training initiative as they rolled out different new media products to their 4000-plus sales force. Today Dell’Aglio is focused on clearing up the clutter that is online search marketing for the local business owner. He regularly takes the stage at seminars in front of groups large and small to assist them in a better understanding of how to make the Internet work for them. Matt Koenig brings over 13 years of experience in local search marketing with an expertise in print and interactive online marketing. Koenig’s primary focus has been on small- to medium-sized businesses with the emphasis on bringing buyers and sellers together. His expertise in web design and the role of search engine optimization principles has allowed businesses to reach the ﬁrst page of Google and other search engines for their desired target areas. Koenig also is SEMPO certiﬁed and a Google authorized reseller. Mike Walker, CEO, WalkerTek Interactive Marketing, is an award-winning, 16-year web marketing veteran. He has been involved with online marketing since 1995, as the director of interactive marketing for a full-service B2B marketing ﬁrm in New Jersey. With a background in communications, Walker has spent several years in marketing as a web designer, multimedia specialist and director of interactive services. Walker’s experience in marketing allows him to bring a unique

Gallery Colors are comprised of 50 hues favored by generations of Guggenheim Museum curators, artists and designers, including Wright himself. “We see color as an important aspect of the art experience at the Guggenheim, whether we are aiming to highlight a particular canvas or unify a wall of very different objects,” said Karen Meyerhoff, managing director for business development at the Guggenheim Museum. “The museum has chosen to develop these new collections with Fine Paints of Europe because of the company’s expertise in recreating even the subtlest nuances of color.” Classical Colors reﬂects the color palette of paintings by Paul Cézanne, Vasily Kandinsky, Franz Marc, Vincent van Gogh, and other modern masters whose works are in the museum’s celebrated collection. Colors range from the lively yellow of Franz Marc’s Stables (1913) to the soft blue-gray found in the sky of Van Gogh’s Mountains at SaintRémy (1889). For the Gallery Colors collection, the museum delved into its archives to ﬁnd original colors used for milestone exhibitions and shades chosen by Wright, artists and museum curators. The resulting spectrum is intended to guide homeowners in the presentation of art, whether the goal be to frame a painting unobtrusively or to achieve the mood of a distinct era or culture. These colors are the product of complex formulations designed to produce interactive tones far more interesting than conventional paint colors. The hues in the Gallery Colors collection are the result of rigorous testing: each time the Guggenheim mounts an exhibition, designers begin with small-scale models of the gallery space, sample wall colors, and tiny replicas of the artworks. The team then moves into the museum itself to view full-scale mock-ups. Because the ﬁnal choice of wall color can inﬂuence how a museum visitor experiences the artworks, this testing phase is crucial to the museum’s color decisions. The Classical Colors and Gallery Colors collections were both further refined in consultation with Fine Paints of Europe, whose specialists fine-tuned the Coatings World | 17

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selections for a variety of architectural settings and lighting situations, to precisely match each hue. “We know our clients are serious about the integrity of their physical space,” said John Lahey, founder, owner and CEO of Fine Paints of Europe. “They care about the beauty of paint itself: the depth of color, the touch and the durability. So imagine how thrilled we are to be able to apply our own technical mastery to the development of these unique colors, drawn from one of the world’s leading collections of modern art.”

PPG releases architectural color trends PPG has released its Paint Color Portfolio “fan deck” with 2012-2013 color trends to help architects, designers, commercial builders and building owners update, renovate or build new hotel, retail, ofﬁce and health care facilities. Within the fan deck, each of the four commercial segments features six color trends along with more than 120 architect- and designer-sized color swatches. “We created this color trends fan deck to be a working tool for our commercial segments,” said Dee Schlotter, brand manager, The Voice of Color program of PPG Industries’ architectural coatings business. “The deck has great functionality and allows colors to be fanned out next to each other so the trend can be seen fully.” The color and design trends for these industries represent current societal, digital and demographic inﬂuences said the company. Consumers are more aware of their surroundings, from the interior of convenience stores to product packaging and websites. Consumers expect everything to be more design- and color-focused, according to PPG, whether it’s the hotel where they stay, the retail store they shop in, the ofﬁce they work in or the health facility they visit. The four commercial segments featured in the PPG Paint Color Portfolio are: Hotel Hotels have become a runway for interior designers, reﬂecting an atmosphere of style 18 | Coatings World

and design around the world. With this aesthetic ﬂair, hotel guests are talking as much about their stay as about the ﬁne restaurants and landmarks they visit. These six color palettes are best suited for use in hotel rooms, lobbies, meeting spaces and internal restaurant spaces. Hotel color trends range from fauve, nautilus and cradle to cradle with a more neutral look to idol, mad hatter and neon life that feature bright colors and more adventurous pairings. Retail In these uncertain economic times, retail shop owners are providing in-store experiences centered around design, color and even scent. The retail color scheme focuses on furnishing interior and exterior retail spaces with a palette of choices from calm and traditional - neo classic, super basic and organic - to the more vibrant - provocative, playful bespoke and futurist techno. Office Color, furniture type, overall design and amount of natural light - these design elements can inﬂuence how you feel and work in a certain space. This palette reinvents museums, dental ofﬁces, creative agencies, yoga studios and engineering ﬁrms, to name a few. The studio palette offers a creative space with playful color blocking, while symphony provides a modern take on an industrial workspace. The other four-color schemes include livewell, forma, neochic and atelier. Health Care Heath care facilities are now looking like spas with more natural light, more private rooms and more nature to aid in promoting wellness. The health care palette is best suited for pediatric clinics, patient rooms, waiting rooms, long-term clinics, research facilities and doctor’s ofﬁces. Atlas, a calming palette, is featured for doctor’s ofﬁces while colorescape focuses on nature themes and vibrant colors for pediatric hospitals. The four other palettes for the health care group include homezone, chrysalis, wateressence and evolution.

Dunn-Edwards launches “Simply Refocus” color and trend forecast for 2012 Dunn-Edwards Corporation has launched www.coatingsworld.com

its color and design trend forecast for 2012 called “Simply Refocus.” “A reemergence of color is what we are seeing across the board. People are not afraid of color anymore. It deﬁnes our surroundings and lifestyle in more ways today than ever before,” said Sara McLean, color marketing manager at Dunn-Edwards. “With opposing focuses from an appreciation of a return to pretty and maximalist attitudes opposing forces with those who appreciate reﬁned and spare attitudes to design, these stories represent a personalization in attitudes towards color and design.” Four color and design stories are represented—Simply Sentimental, Simply Reﬁned, Simply Revolutionary and Simply Essential. McLean says that each story will represent, for the most part, an attitude to color and design, which many of us can associate with. Each story provides inspiration, design prescriptions and a range of 12 colors from the Dunn-Edwards Perfect Palette color system. “The range of colors within each story provides the designer with ideas for walls, furnishing and décor—a full palette to work from,” said McLean. Simply Sentimental showcases a return to beautiful, layered design. With references to turn-of-the century color and design ideals, this is a story for those who appreciate pretty and saturated color along with many layers of design. Simply Reﬁned deﬁnes the latest trends in neutrals. With downtown loft references and spare attitudes to design, this story thread is for those appreciative of the clean, reﬁned ideals in design. Simply Revolutionary takes you on a journey into the world of science and technology with an eye towards those with unconventional attitudes to design. Splashes of bold, vivid color play with unusual design elements to surprise and delight the senses. Simply Essential taps into the art of craftsmanship and ﬁghts against the technology-driven age. With colors grounded in earthy, pigmented colors and rich in color, this story provides a rustic, yet timelessly modern aesthetic.

H.B. Fuller Adhesives earn NSF certification H.B. Fuller Company (NYSE: FUL), a leading global adhesives provider, has reNovember 2011

BMT Argoss and International Paint partner to deliver measurable hull coatings performance BMT Argoss and International Paint have formed a partnership designed to deliver demonstrable and transparent improvements in performance, efﬁciency and environmental emissions for the global shipping ﬂeet. By deploying International Paint’s fouling control coatings in conjunction with the BMT Smartservices system, ship owners and operators can reduce energy use and CO2 emissions, International Paint said. The system developed by BMT Argoss will independently monitor and report to stakeholders, the performance of their vessels. BMT Smartservices builds on the track record of BMT Smartpower, which is an advanced onboard, real-time performance monitoring and reporting system that acquires November 2011

and records data automatically from ship sensors and provides ship performance information to the crew and shore based management.

Dunn-Edwards expands into Austin, Texas Dunn-Edwards Paint recently arrived in Austin, Texas for the ﬁrst time. The premium paint, available throughout Calif., Ariz., Nev., N.M. and West Texas, is now will be available at the Austin-based home improvement store called TreeHouse in the Westgate Shopping Center. TreeHouse says it chose Dunn-Edwards because of its “Greener by Design” philosophy. TreeHouse will carry a wide range of carefully selected merchandise, designed to help people ﬁnd solutions that allow them to live healthier, more efﬁcient and sustainable lives said the company. The TreeHouse supplier and product selection process is based on four core criteria: health, performance, sustainability and corporate commitment to the environment.

PNWSCT Coatings Fest 2012 issues call for papers The PNWSCT Coatings Fest is an industrial forum for the global technical community involved in coating technology and will take place Oct. 10-12, 2012 in Semiahmoo, Wash. For consideration as a presenter at Coating Fest, contact the technical chairs: Thelma Longakit, [email protected]; or Vernon Lo, [email protected]. The committee will review all submissions and notify the status of submissions by the end of January 2012. Topics of interest for the PNWSCT Coatings Fest conference include: new product applications, substrates, modernization of equipment, and safety, environmental and sustainability, as well as those listed below. Papers covering other related subjects should still be sent for committee review. Low VOC coatings •Process optimization and preventive maintenance in the coating process •Advances in substrate technology •Advances in process control and www.coatingsworld.com

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ceived notiﬁcation from NSF International that its UR3501 A/B two part adhesive for spiral wound membrane bonding for reverse osmosis (RO) ﬁltration has been tested and certiﬁed by NSF to NSF/ANSI Standard 61 - Drinking Water System Components - Health Effects. This certiﬁcation adds to H.B. Fuller’s NSF certiﬁcation of two of its potting compounds (FE7811 Epoxy and UR2187 Polyurethane) for hollow ﬁber water ﬁltration. H.B. Fuller has been a leading supplier of spiral wound membrane bonding for RO for more than 20 years, and now this NSF certiﬁcation further helps H.B. Fuller customers achieve their own certiﬁcation objectives. This is an important distinction that gives customers conﬁdence that NSF Certiﬁed H.B. Fuller adhesives have been tested and meet this important criterion for ﬁlter manufacturing. Using innovative adhesives that not only perform consistently but also carry the NSF certiﬁcation mark brings H.B. Fuller’s customers closer to achieving NSF Certiﬁcation for their ﬁnished ﬁlters. In some instances, manufacturers using NSF Certiﬁed materials can bypass some or all chemical testing when seeking NSF Certiﬁcation of their ﬁlter, providing assurance that their ﬁnished products meet all standards.

measurement •New coating processes, tools and equipment •Advances in barrier performance, process and measurement Cost reduction materials or processes • Coating Technology related to applications and ﬂuid rheology • Process Measurement including coating weight, defects, viscosity, process modeling • Substrates and liners technology including new technology and performance, innovations, and applications • Cost reduction/ process optimization for coating and handling including such techniques as Six Sigma, Downgauging, Lean, etc. • Interest in papers related to ﬁlms and other substrates • Drying / Curing Technology including thermal drying and radiation curing. Case studies describing drier upgrades and ﬁndings related to moisture cure technologies are especially encouraged. Specialty Coatings • Novel or developing coating technologies • Nano coating technology • Developing coating technologies and markets Regulatory Affairs • Overviews and updates of new regulations (GHS, etc…) Quality systems • Overviews and updates of related systems New Markets • Overviews and updates of key product markets

Presentations for the conference are selected upon the following criteria: applicability to the advancement of the formulating / manufacturing process; uniqueness and innovativeness of new technology and its contribution to the industry; and value to the technical/production community. The audiences for these conferences are technical professional personnel in R&D and manufacturing. For more information visit www.pnwsct.org. CW Coatings World | 19

Patents

Kansai patents starch-based coating

Patent No. U.S. 7,838,592 B2 Kansai Paint Co. has been granted a patent for a starch-based coating composition comprised of a naturally derived resin and a resin composition obtained by reacting a starch and/or a starch that has been esteriﬁed, etheriﬁed, oxidized, acid treated or dextrinated or modiﬁed by comprising one or more groups selected from the group consisting of aliphatic saturated hydrocarbon groups, aliphatic unsaturated hydrocarbon groups, and aromatic hydrocarbon groups, which are bonded by ester bonds and/or ether bonds to the starch or to a decomposition product of a starch that has been processed by a low molecularization treatment with an enzyme, acid or oxidizing agent, with a compound containing an isocyanate group obtained by reacting a polyisocyanate compound and a polyhydric alcohol.

Dow patents amphiphilic block copolymer-modified epoxy resin Patent No. U.S. 7,820,760 B2 Dow Global Technologies Inc. has obtained a patent for a curable adhesive epoxy resin composition comprised of an epoxy resin; an amphiphilic block copolymer containing at least one epoxy resin miscible block segment and at least one epoxy resin immiscible block segment; wherein the immiscible block segment is comprised of at least one polyether structure provided that the polyether structure of the immiscible block segment contains at least one or more alkylene oxide monomer units having at least four carbon atoms; in an amount such that when the epoxy resin composition is cured, the bond strength of the resulting cured epoxy adhesive resin composition increases compared to an epoxy resin composition without the amphiphilic polyether block copolymer; and at least one curing agent; wherein the at least one epoxy resin miscible block segment contains a polyethylene oxide block, a propylene oxide block, or a poly(ethyl20 | Coatings World

ene oxide-co-propylene oxide) block; and the at least one epoxy resin immiscible block segment contains a polybutylene oxide block, a polyhexylene oxide block, or a polydodecylene oxide block.

Cabot patents multi-stage process for making carbon black Patent No. U.S. 7,829,057 B2 Cabot Corp. has been granted a patent for a process of making a carbon black product comprised of in a multi-stage carbon black reactor having a converging diameter section, forming a stream of hot gases at a stage having a diameter and at a location upstream of where any of carbon black yielding feedstock is introduced into the multi-stage carbon black reactor, downstream of the converging diameter section, forming a precursor consisting essentially of a ﬁrst carbon black in a ﬁrst carbon black formation site in the multi-stage carbon black reactor comprised of introducing a ﬁrst carbon black yielding feedstock and the hot gases into the ﬁrst carbon black formation site, and downstream of where the ﬁrst carbon black yielding feedstock is introduced, then introducing a second carbon black yielding feedstock to the precursor in a second carbon black formation site in the reactor and forming the carbon black product in the second carbon black formation site before a complete quench zone, and further is comprised of introducing at least one substance containing at least one Group IA or Group IIA element prior to and/or during introducing the second carbon black yielding feedstock, wherein the second carbon black formation site is located downstream from the ﬁrst carbon black formation site in a direction of gas ﬂow in the reactor, and wherein no oxidizing source and no fuel source for generating hot combustion gases is introduced after formation of the precursor, and wherein the ﬁrst carbon black formation site and second carbon www.coatingsworld.com

black formation site have a temperature difference (Δ) of 200° C or more as determined from respective ﬁrst and second temperatures determined in the reactor where the ﬁrst and second carbon black yielding feedstocks are respectively introduced in the reactor, and wherein the second carbon black yielding feedstock is at least 15% by weight of the total amount by weight of carbon black yielding feedstock, wherein the ﬁrst carbon black yielding feedstock and second carbon black yielding feedstock are introduced at stages of the multi-stage carbon black reactor having diameters that are narrower than the diameter of the stage of where the stream of hot gases is formed; and the carbon black product consisting essentially of a carbon black having a DBP in a range of from approximately 30 to 150 cc/100 g and an STSA in a range of from 10 to 180 m2/g.

Evonik patents carbon black method US2011076608 Carbon black, method for its manufacture and application (discloses a carbon black with a content of polycyclic aromatic hydrocarbons measured by the 22 PAH method of less than 5 ppm and an STSA surface area of less than 90 m2/g. The carbon black is prepared by treating the starting carbon black with electromagnetic radiation. The carbon black can be used in rubber, plastics, printing inks, liquid inks, inkjet inks, toners, coating materials, paints, adhesives, batteries, pastes, paper, fuel cells, bitumen, concrete and other building materials).

Applied Nanoparticle Lab Corp patents composite silver nanoparticles and nanopaste US2011042447 Composite silver nanoparticles, composite silver nanopaste, and production method, production apparatus, conjugation method and patterning method of the November 2011

BASF patents mineral pigments US2011046284 Novel treated mineral pigments for aqueous based barrier coatings (discloses novel pigments, pigment systems (including components not classiﬁed as pigments) and formulations for use in an aqueous coating system applied onto cellulosic (paper and/or paperboard) and non-cellulosic substrates (polyethylene (PE), polylactic acid (PLA), polyvinyl acetate (PVAc), etc.) to impart barrier properties).

Henkel patents acetoacetyl polymer WO2011003349 Acetoacetyl polymer, method for producing same, and mould release agents and coatings containing same (disclosed is an acetoacetyl polymer, which is a polysiloxane having acetoacetoxy group or acetoacetamide group thereon and can be November 2011

widely used in mould release agent, coating, sealant, adhesive and coupling agent, etc. Also disclosed is a method for producing the acetoacetyl polymer, wherein the method is characterised by comprising the following steps: ammonolysing an acetoacetate via ester ammonolysis reaction using an amino-containing polysiloxane, and/or esterifying a hydroxyalkyl-containing polysiloxane via transesteriﬁcation reaction using an acetoacetate. Also disclosed are mould release agents and coatings containing the acetoacetyl polymer).

PPG patents epoxy resins US2010331454 Modiﬁed epoxy resins comprising the reaction product of a biomass derived compound and an epoxy resin, and aqueous dispersions and coatings comprising such resins (modiﬁed epoxy resins comprising the reaction product of a cycloaliphatic, polycyclic and/or aromatic biomass derived compound and an epoxy resin are disclosed. The biomass derived compound especially comprises cardanol. Aqueous dispersions and coatings comprising these reaction products are also disclosed).

Red Spot patents UV curable coating composition WO2009145781 UV curable coating compositions containing aliphatic urethane acrylate resins (described in preferred embodiments are UV curable coating compositions including a unique blend of aliphatic urethane acrylate resins. Also described are coated articles and methods for their production involving the use of the coating compositions).

3M patents aqueous fluoropolymer dispersions EP2284200 Aqueous ﬂuoropolymer dispersions containing a polyol comprising at least one long chain residue and method for producing them (a composition comprising i) one or more polyols containing at least one long chain residue. ii) a ﬂuoropolymer comprising repeating units derived from TFE, VDF, HFP or a combination thereof and methods of making it and uses www.coatingsworld.com

Patents

same (a cold formation method of composite silver nanoparticles has been established. Thus, provided are composite silver nanoparticles comprising a silver core, which is made up of aggregated silver atoms and has an average particle diameter of from 1 to 20nm, and an organic coating layer formed thereon which comprises at least one member selected from an alcohol molecule derivative having 1 to 12 carbon atoms, an alcohol molecule residue or an alcohol molecule a composite silver nanopaste which contains at least the composite silver nanoparticles and a solvent and/or a viscosity grant agent added thereto a method of producing the same an apparatus for producing the same a method of bonding the same and a method of patterning the same. The method of producing the composite silver nanoparticles comprising mixing silver salt microparticles with an alcohol solvent in excess to prepare an excess alcoholic solution, reacting the solution in a reaction chamber for a predetermined period of time at a predetermined temperature, and thus forming silver cores from the silver salt at a low temperature by the reducing effect of the alcohol and also forming an organic coating layer derived from the above-described alcohol around the silver cores).

thereof. Use of a dispersion according to the claims for coating or impregnating a woven or nonwoven fabric, an organic or inorganic ﬁber or a layer containing one or more organic polymers).

Cognis patents water-based radiation curable epoxy acrylate dispersions WO2011032673 Water based radiation curable epoxy acrylate dispersions (comprises (a) an epoxy acrylate resin with two acrylate groups per molecule, and (b) a dispersant with at least one acrylate group per molecule. The dispersion is obtained by (i) reacting a compound (A) with a compound (B) optionally in the presence of a catalyst, (ii) reacting the resulting reaction mixture having compound A with a compound (C) optionally in the presence of a catalyst, (iii) reacting the resulting reaction mixture with acrylic acid and (iv) dispersing the resulting reaction mixture in water. The dispersion is obtained by initially (i) reacting at least one compound (A) comprising non-ionic compounds having a hydrophilic-lipophilic balance (HLB)-value of less than 12 and at least two oxirane groups per molecule with at least one compound (B) comprising non ionic compounds having a HLB-value of 12-20 and at least hydrogen-acid group per molecule, optionally in the presence of a catalyst, where the compounds (A) and (B) are in an equivalent ratio of 1.3:1400:1, (ii) reacting the resulting reaction mixture having at least one non ionic compound with a HLB-value less than 12 and at least two oxirane group per molecule (compound A) with at least one compound (C) comprising non ionic compounds with a HLB-value less than 12 and at least a hydrogen-acid group per molecule, optionally in the presence of a catalyst, where the compounds (A) and (C) are in an equivalent ratio of 1.1:1-20:1, (iii) reacting the resulting reaction mixture with acrylic acid by ring opening of all epoxy groups, optionally in the presence of a catalyst and (iv) dispersing the resulting reaction mixture in water. An independent claim is also included for producing the aqueous radiation curable epoxy acrylate dispersion by the method mentioned above). CW Coatings World | 21

Market Reports

PCI and Chemark team up for “Project Expand”

The Powder Coating Institute (PCI) has completed a new study that explores new opportunities in the powder coatings market. Titled “Project Expand” the study was commissioned by PCI in 2010 and awarded to The Chemark Consulting Group, Inc. for completion. PCI’s objective was to determine compelling needs that exist for powder coatings in the Current, Adjacent and New powder coating spaces. The geographical scope of the study is the United States. Based on industry interviews along the value chains, Chemark has identiﬁed and quantiﬁed a total of 21 opportunity segments valued at over $4 billion. Five segments fall within the Current market space within which powder coatings now participates; four reside Adjacent to the typical or current powder coatings space; and 12 segment opportunities are found in New spaces not heretofore penetrated by conventional powder coating systems. The 142-page study provides quantiﬁed intelligence for each of the 21 identiﬁed opportunity spaces and a recommended priority ranking of those opportunities. It also discusses issues, impediments and unmet needs in the market plus recommended approach tactics for each. The PCI-sponsored Project Expand study is available to PCI members immediately through the Chemark Consulting Group as a CD or a hard bound copy.

Prices vary depending upon PCI membership status. For the hard copy alone Diamond members pay $650; Star members $700; and Gold members $750. For a CD copy alone the price structure is the same. For the CD and hardbound copy together, $50 is added to the aforementioned fee. Additional copies will be $100 for a hard copy and $50 for a CD. Site license is available to member companies only for $3,000. The site license will allow companies to display the report internally on their corporate Intranet for download by any employee of the licensed corporation. The PCI professional fee offered to non-PCI members (formulators, suppliers, investment groups, etc.) is $3,000 for either the CD or hard copy alone and will be available December 5, 2011. The CD plus a hardbound copy is $3,200. Additional non-member copies will be $300 for a hard copy and $150 for a CD. For ordering information visit PCI’s website at www.powdercoating.org and click on the Project Expand link located on the home page. Alternatively, contact Jennifer Egan, program director at 832585-0770; Fax 832-585-0220; or email [email protected]. For questions after purchase regarding the study content, please contact Chemark Consulting: 910-692-2492; Fax 910-6922523; Email [email protected].

GCiS evaluates the Chinese waterborne coatings market

U.S. Powder Coatings MM$ of US Dollar Value Total= $4,004 Million Source: Chemark Consulting 22 | Coatings World

The domestic waterborne coatings market in China is valued at approximately USD 2.3 billion in revenues as of year-end 2010, or roughly 1.2 million tons, according to a recent report by GCiS China Strategic Research. Acrylic-based waterborne coatings make up approximately 90 percent of demand in the market and are being widely used in architectural applications, where consumers are willing to pay a premium for low toxicity paints, and the automotive sector, which is traditionally a key source of acrylic-based www.coatingsworld.com

coatings demand, the report says. The Chinese government is stepping up its restrictions on coatings with a high volatile organic compound (VOC) content. This is currently being enforced in consumer facing industries ﬁrst and is expected to spread to industrial markets in the near future. In real terms the market grew by approximately 11 percent in 2010, the report says. Continued adoption, by regulatory-push or quality-pull, will see ﬁve-year growth continue at this rate. This GCiS market study draws on a three-month primary survey of over 70 of the market’s supply side and downstream players. Major areas covered include: market size and shares, ﬁve-year projections, market structure, value chains, pricing trends, distribution, consumption and an assessment of key suppliers.

Reportlinker.com publishes “Paints and Coatings: Global Markets & Advanced Technologies” Reportlinker.com has published a new market research titled, “Paints and Coatings: Global Markets & Advanced Technologies. According to the report, the global paints and coatings market was valued at approximately $99.5 billion at the end of 2010. This global market ﬁgure is expected to increase with a modest compound annual growth rate (CAGR) of 3.2 percent for the ﬁve-year period of 2010 to 2015 and reach $116.4 billion by the end of 2015. The powder coating and emerging technologies segment will experience the highest growth with a CAGR of 5.9 percent over the forecast period. This sector is valued at nearly $18 billion in 2010 and is expected to reach more than $23 billion by 2015. Waterborne technology coatings are by far the largest type of environmentally friendly coatings and the market for them was valued at $24.8 billion in 2010, and is expected to grow to $31.6 billion in 2015, a compound annual growth rate CAGR of ﬁve percent. CW November 2011

International Coatings Scene

Europe

Nanomaterials Defined? by Sean Milmo European Correspondent [email protected] he European Commission, the European Union’s Brussels-based executive, has at last published a deﬁnition of nanomaterials. But both environmentalists and industry, particularly the coatings sector, are unhappy with it. The EU has introduced in recent years several pieces of legislation, which mention nanomaterials in their texts but there has been no clear deﬁnition of what exactly nanomaterials are. Over a year ago the European Parliament instructed the Commission to draw up a “comprehensive science-based definition for use in EU legislation.” Now the Commission has ﬁnally come up with one. But it is considered to be so broad by industry that they claim it covers substances that are normally not regarded as being nanomaterials while excluding some of those that are generally seen as being nano. Environmentalists and NGOs (non-governmental organizations) on the other hand argue that the deﬁnition is too narrow and will enable nanomaterials to escape proper testing for their potential hazards. The coatings sector and its suppliers are angry because under the deﬁnition mineral or inorganic pigments and ﬁllers can be categorized as being nanomaterials. “The deﬁnition does not apply to paint formulations,” said Jacques Warnon, technical director for the European trade association for coatings producers (Cepe). “But there is a big concern that it could mean new testing requirements for suppliers of coatings materials, particularly pigment producers and importers, which will ultimately affect coatings companies. The additional costs will be passed on to them. “Mineral pigments, which have been around for a long time and are not designed to be nanomaterials, are affected because they usually have a certain amount of nanoparticles within them, although these have been shown to be safe,”

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Warnon said. The Commission decided that nanomaterials should be deﬁned on the basis of the size of the particles within a material, without any regard to whether they are a hazard or risk. Identiﬁcation by size would cover not only manufactured nanomaterials but also those that are “natural (and) incidental.” With respect to what is ‘nanoscale’ the Commission followed the deﬁnition applied by the Geneva-based International Organization for Standardization (ISO) of a size range from around one nanometer to 100 nanometers. The most controversial aspect of the Commission’s deﬁnition is its decision to base the threshold for the classifying of a material as a nanomaterial on ‘number size distribution’ or the number of nanoparticles in relation to the total number of particles. The other option was to have a threshold derived from mass or the ratio of weight of nanoparticles to total weight of the material. Furthermore the Commission chose a threshold of 50 percent nanoparticles for a material to be classiﬁed as nano against a one percent cut-off, which it proposed in a draft deﬁnition issued last year. This big increase in the threshold has outraged some NGOs but industry has sharply criticized it as well on the grounds that by using numbers rather November 2011

Europe

than weight its scope is too wide. “The metrics for measuring the number size distribution is the issue,” said a spokesperson for the European Chemical Industry Council, which represents manufacturers of coatings materials and has been favoring a threshold based on nanoparticle weight. “The methodology for measuring particle numbers needs to be reproducible and consistent but we do not have one which has been validated and agreed,” the source said. “We don’t have the tools to make the deﬁnition workable. As a result materials which are being considered nonnano like pigments and ﬁllers are being brought into the deﬁnition.” The Commission acknowledges the absence of a standardized measurement method but argues that this should not be a barrier to a “pragmatic case-by-case approach” to the application of the deﬁnition. It has suggested that increasing knowledge about typical concentrations of nanoparticles in particular types of materials could provide a basis for measurement methods. But there is then the problem about how the potential hazards of identiﬁed nanomaterials should be assessed. “We are concerned that new safety tests required speciﬁcally for identiﬁed nanomaterials will push up costs for materials suppliers to inacceptable levels,” said Warnon. “Producers may decide that since the tests are too expensive materials will have to be withdrawn from the market.” The Commission’s definition is only a recommendation without legal force with the aim of helping EU and member state authorities in their implementation

November 2011

International Coatings Scene

“The most controversial aspect of the Commission’s definition is its decision to base the threshold for the classifying of a material as a nanomaterial on ‘number size distribution’ or the number of nanoparticles in relation to the total number of particles.” of legislation. This is particularly the case with REACH, the EU legislation that requires chemical producers and importers to register their substances, including coating materials, with dossiers on their safety profiles. Legislation like REACH is unlikely to be amended to include the nanomaterials deﬁnition. Instead the deﬁnition could be applied through changes to guidance documents on the implementation of legislation and the drawing-up of REACH dossiers. There may then be pressure from politicians and environmentalists for speciﬁc information on nanomaterials, whether they are hazardous or not, to be passed down the supply chain. “We are worried that there may be a requirement for labelling on products to say that they contain nanomaterials,” said Warnon. “We already have individual EU member states making proposals along these lines.” A key objective behind the Commission’s deﬁnition is more harmonization within the EU of regulatory approaches to nanomateri-

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als. But critics of the deﬁnition claim that it is so wide in its scope that it will lead to some of the EU’s 27 members states applying their own narrower deﬁnitions in preference to the Commission’s one in order to take what they would regard as more effective action to manage perceived risks from nanomaterials. “Countries will want to take their own measures to control risks,” said Louise Duprez, nanotechnology policy ofﬁcer at the European Environmental Bureau, a Brusselsbased NGO. “This will lead to even more uncertainty for industry and consumers.” Nonetheless Cepe and other trade associations are pleased that the Commission has ﬁnally issued a deﬁnition because the absence of one was holding back product and process development. “It’s good to have a definition, even though we’re not satisfied with it,” said Warnon. “The aim is to apply the same definition across all relevant EU legislation. So companies should at least have the benefit of more stability and consistency in the interpretation of regulations relating to nanomaterials.” CW

Coatings World | 25

International Coatings Scene

Latin America

Brazilian Autos Face Tax, Credit Crunches by Charles W. Thurston Latin America Correspondent [email protected] razil’s massive auto industry is facing an uncertain constellation of factors that could spell out a slowdown for internationally dominated production and domestic sales. While the economy struggles with inﬂation and slower growth, recent government intervention measures have included a tightening of consumer credit through higher interest rates, and an ominous tax on imported vehicles not meeting local content requirements. Brazil is the largest auto manufacturer in Latin America, so the fate of the industry would directly impact international paint line suppliers. As it stands, Brazil’s automotive paint industry is predicted to grow by three percent this year and four percent next year, according to an August survey by Associacao Brasileira dos Fabricantes de Tintas (Abrafati), the national paint association. Of the various threats to the auto industry, the local content import tax—announced in September at 30 percent—may do more to curb new investments than to stiﬂe original equipment manufacturers (OEM) already established in the country. A rumor subsequently circulated in Sao Paulo, the center of Brazil’s auto manufacturing industry, that Japanese representatives to the World Trade Organization would seek redress to the import tax there. The tax would be levied on vehicles not containing 65 percent of value produced in the Mercosul region, which formally includes Argentina, Uruguay, Paraguay and Brazil. Associate member countries include Bolivia, Chile, Colombia, Ecuador and Peru, and Venezuela has initialed but not completed a membership agreement. According to the Associacao Nacional dos Fabricantes de Veiculos Automotores (Anfavea), the national trade association, auto production during the ﬁrst three quarters of this year was up 3.4 percent, while auto registrations were up 10.6 percent, with the latter fueled increasingly by imports. Anfavea predicts a ﬁve percent in-

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The largest car producer in Latin America, Brazil is a key market for auto OEM paint suppliers.

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crease overall in sales this year. Exports, similarly, were up four percent to 386,000 units over the first three quarters this year, compared to 370,000 units in the prioryear period. Nissan has predicted that Brazil will become the world’s third-largest automaker by 2015, following the United States and China. Brazil’s domestic sales are approximately four times than those in Mexico, at nearly 2.7 million units over the first three quarters of this year.

Brazil is the largest auto manufacturer in Latin America, so the fate of the industry would directly impact international paint line suppliers. Among recent investment announcements, Renault indicated it would spend $856 million in Brazil over the 2010-2015 period, to increase production to 383 million units per year. Similarly, Chinese automaker Anhui Jianghuai Automobile (JAC) announced in early October that it would invest $500 million to build its first manufacturing plant in the country and its first outside China, at Camacari, in Bahia state, where Ford has a large operation. The factory, slated to open in 2014, will have the capacity to produce 100,000 units, JAC said in a statement. Consumer credit tightening also could dampen domestic sales, since about two-thirds of all sales are ﬁnanced, one industry source suggests. High interest rates and limited competition among auto dealers result in markedly higher prices for Brazilian auto buyers than for buyers in neighboring countries. Similarly the devaluation of the national currency, the real, over the past several months, will also drive up imported car prices. CW November 2011

New Products

New Rust-Oleum Professional Dry Erase Paint Rust-Oleum has introduced its Professional Dry Erase Paint as an alternative to prefabricated dry erase boards. Rust-Oleum Professional Dry Erase Paint creates a writeable, erasable surface on walls in conference rooms, offices, classrooms, dorm rooms, lobbies or anywhere a dry erase surface is desired. The two-part water-based urethane coating can also be used to convert existing chalkboards or dry erase boards to new dry erase surfaces, making it an alternative to replacement. “Rust-Oleum Professional Dry Erase was formulated speciﬁcally for the professional,” said Jenny Thavenet, associate brand manager. “The high gloss ﬁnish provides easy erasability, excellent chemical resistance and great adhesion at a fraction of the cost of purchasing dry erase boards or competitive dry erase paints. All important features for commercial, institutional or educational environments.” Professional Dry Erase Paint is available in traditional white and an industry exclusive clear formula that can be applied over any color topcoat for endless color options. The non-yellowing, low VOC formula offers easy mixing and smooth, easy to roll application, the company says. It is packaged in a gallon kit that contains a water-based hydroxy acrylic base, activator, two roller covers and an instruction sheet. One kit covers up to 200 square feet, making it ideal for larger commercial projects.

Sherwin-Williams launches anti-graffiti polyurethane coating Sherwin-Williams Protective & Marine Coatings has introduced 2K Water-based Urethane Anti-Grafﬁti, a low VOC (<100 g/L), super hydrophobic polyurethane coating that provides grafﬁti resistance and simpliﬁes grafﬁti removal. This new coating system is the ﬁrst in the industry to include tintable gloss and satin versions, the company says. Requiring only a dry cloth or environmentally friendly citrus cleaner to remove most types of grafﬁti, the coating is intended to protect bridges, overpasses and railcars, as well as commercial buildings, schools and transit stations, from being permanently defaced with spray paint or markers. Because the product is waterbased, applicators need only soap and water to clean up after application. “A gloss ﬁnish isn’t appealing for every surface, so this product provides aesthetic options while maintaining its intrinsic anti-grafﬁti properties,” said Dee McNeil, Sherwin-Williams bridge and highway market development director. “With color and gloss retention, the coating won’t fade or chalk over time. Also, it’s easy to use – the product comes in pre-measured sizes for easy mixing and can be used on virtually any prepared surface.” Fast-drying and versatile for maintenance crews to use, it can be applied by brush, roller or airless spray. Additionally, the coating can be shaded to almost any color in-store, providing a wide range of color options.

New Standox Standocryl Clear PFC 30

Rust-Oleum Professional Dry Erase Paint. November 2011

Standox has introduced Standocryl Clear PFC 30, a 2.1 clear to meet stringent VOC regulations. Speciﬁcally designed to deliver a mirror-like ﬁnish over Standox solventborne and waterborne basecoats, Standocryl Clear PFC 30 is ideal for all types of jobs. Using a continuous 1.5 application www.coatingsworld.com

Standox’s new Standocryl Clear PFC 30.

process, Standocryl Clear PFC 30 is a quality-focused clearcoat that is easy to use and provides a high-gloss ﬁnish and excellent overnight distinctness of image (DOI), the company said. If desired, it is also versatile enough to allow reﬁnishers to use a two-coat application process.

Sherwin-Williams adds top coating to its signature FasTop line For the ﬁrst time, Sherwin-Williams’ signature coating system for USDA-inspected food and beverage facilities, FasTop, includes a topcoat with uniform chemistry and performance. General Polymers’ FasTop 12 TC joins a product line that is available via the coatings industry’s broadest distribution system and consists of FasTop 12S, FasTop S, FasTop M, FasTop S-U1, FasTop Cove Base and FasTop Plus with AgION antimicrobial technology. “With FasTop 12 TC, we offer a complete FasTop solution for food and beverage facilities that withstands abrasion at four to ﬁve times the norm,” said Narsi Bodapati, vice president marketing, SherwinWilliams Protective & Marine Coatings. Coatings World | 27

New Products

“Because FasTop 12 TC only needs six hours to allow light foot trafﬁc and 12 hours for full return to service, facilities will realize meaningful reductions in downtime compared to the typical epoxy or urethane top coatings used in these applications. This cuts downtime in half, if not more, compared to other standard top coatings.” FasTop 12 TC can be applied to concrete and steel ﬂoors in food processing facilities, restaurants and commercial kitchens, and other constantly wet areas.

AkzoNobel Aerospace Coatings and Pantheon Enterprises develop Metaflex SP AkzoNobel Aerospace Coatings and Pantheon Enterprises, a manufacturer of chrome-free aircraft pretreatments have been working together over the last two years to develop an advanced chrome-free aircraft pretreatment that will be sold globally through AkzoNobel Aerospace Coatings’ global distribution network. The pretreatment, to be marketed under the AkzoNobel Metaﬂex brand, will be

known as Metaﬂex SP and has been developed to meet the AMS3095 speciﬁcation as part of a number of AkzoNobel Aerospace coatings systems.

Deposition Sciences introduces its latest MicroDyn IR optical coatings Deposition Sciences, Inc. (DSI), a manufacturer of durable thin ﬁlm optical coatings, has introduced new sputtered long wavelength infrared optical coatings. The company’s proprietary MicroDyn sputtering deposition platform now delivers eight-micron longwave pass (LWP) and 10-micron narrow bandpass (NBP) ﬁlters with superior blocking capabilities, the company said. The in-band transmittance levels have also been enhanced, making these advanced thin ﬁlm coatings ideal for a variety of applications, such as gas sensing and thermal imaging. DSI’s new process creates sputtered ﬁlms that feature increased abrasion resistance relative to evaporated ﬁlms and are much more economical to produce in higher volumes. Because of the intrinsically low tem-

perature of the sputtering process, the coatings are compatible with photoresists, enabling the ﬁlters to be patterned using standard photolithographic techniques. Highly durable, optical thin ﬁlm coatings from DSI include multilayer thin ﬁlms for industrial, commercial, biomedical, test and measurement, solar, military, defense and aerospace applications.

Jotun launches Jotomastic 90 for corrosion resistance applications Jotun has introduced Jotamastic 90, one of the most technologically advanced surface tolerant repair and maintenance primers in the market, the company said. Jotamastic 90 is a highly durable coating featuring beneﬁts such as corrosion resistance, shorter overcoating intervals, wider topcoat compatibility and increased color ﬂexibility using Jotun’s Multi Colour Industry (MCI) tinting system. The new generation product has exceptional corrosion resistance and is suitable for the most severe environments. It has reduced drying time by up to 40 percent compared to ex-

Cortec launches Ecoline coatings Cortec Corporation has introduced Ecoline 3220 and Ecoline 3690 coatings. Both are biobased and biodegradable coatings, developed to replace traditional oil-based rust preventatives, and are designed for extended temporary protection of multimetals. If needed they can be removed using a biobased Ecoline Surface Cleaner/Degreaser, eliminating expensive disposal costs associated with oils, the company said. Ecoline 3220/3690 are improved replacements for flammable solvents and petroleum-based products, and conform to NACE Standard RP0487-2000. Ecoline 3220 is a canola oil-based addition to Cortec's biodegradable line of products made with renewable resources. It is a ready-to use temporary coating that offers a film, which clings to metal surfaces, providing contact corrosion protection in storage and shipment. In addition Ecoline 3220 provides long lasting vapor corrosion inhibition, as well as balance of corrosion protection and lubrication. It is intended for indoor or sheltered protection for up to two years. Ecoline 3690 offers an open air corrosion protection and is can serve as a replacement for more expensive solvent-based rust preventatives. Made from renewable materials and containing canola oil as a carrier, it has good thermostability and no effect on rubber, plastics or paints. This coating is designed for marine and high humidity conditions. The film is self-healing and moisture displacing, providing protection against aggressive environments. Naphtenic oil at left and Ecoline 3220 at right. 28 | Coatings World

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Plain oil at left and Ecoline 3690 at right.

November 2011

DSI Introduces EcoWhite Silver coating for incandescent reflectance lamps DSI introduced an enhanced silver coating that provides good reﬂector performance with increased lumen output and increased color temperature. Patent-pending EcoWhite Silver is a thin ﬁlm coating with up to ﬁve percent measured improved reﬂection in the 350nm to 450nm region, reducing the blue roll-off in typical, protected silver coatings, the company said. This improvement increases the color temperature for incandescent reﬂectance lamps and increases the overall efﬁciency of solar power systems. With rising costs of energy, high performance reﬂectors are extremely important. Up to 14 percent improved lumen output has been measured for PAR type reﬂectors (as compared to typical ﬂash aluminium-coated reﬂectors) using DSI’s new EcoWhite Silver. The silver content in DSI’s advanced silver coatings are decreased by 50 percent, compared to typical, protected silver reﬂectors, enabling a savings in material and production expense. With the additional beneﬁt of 14 percent more light, a lower wattage lamp will give the same amount of light as a higher wattage lamp. This results in a savings of both energy and operation costs because less electricity is needed over the life of the lamp.

Lord Corp’s zero-NMP AutoSeal coatings to reduce wear-andtear in automobiles Lord Corporation’s newly introduced Autoseal 3500F is designed for use on dense EPDM glass run channel applications November 2011

where abrasion and chemical resistance are required. The Autoseal 3500F coating offers low coefﬁcient of friction, excellent glass drag properties and non-stick features to glass. Further, Lord Autoseal 3500F reduces squeak and itch noise that often results from automobile vibration and is problematic in many vehicles. Autoseal 3500F is the next generation of Autoseal 3500, a previous best practice product in the automotive weatherstrip market. The “F” version continues to provide the same performance properties and has the added beneﬁt of being NMP-free, a key need for European suppliers, the company said.

Nortek releases its color range for powder paint coating products for 2012 Nortek Powder Coating, LLC released a new color line-up for 2012, which includes RAL Exterior Powders, Epoxy Primers, Textures, Clearcoats, Metallics and Specialty Powders. Nortek offers a full spectrum of custom colors and ﬁnishes in addition to the standard colors. Nortek Powder Coating, LLC was established in 2005. Their headquarters and manufacturing operation is located in Rome, NY. The company offers a wide range of powder coating products, both standard and custom.

Datum develops Polcoat coating process for finer polyimide conformal coating Polcoat is a new award winning coating process for the deposition of ﬁne polymer ﬁlms directly on to conductive surfaces. It is a key enabling materials process for the protection of conductive surfaces reliant on nano-tech miniaturization. Most conductors will oxidize if left unprotected. Usually a high performance polymer ﬁlm is used to protect vulnerable surfaces. As products move to the nanoscale, the relatively thick ﬁlms on the market become a limiting factor in further miniaturization. Polcoat uses a new process to deliver a conformal coating of polyimide. Because the process is a ﬁnely controllable deposition process, for the ﬁrst time polyimide ﬁlms can be tailored in thinness to meet www.coatingsworld.com

New Products

isting products, thus reducing downtime and overcoating intervals. Jotamastic 90 offers compatibility with most topcoats, including polysiloxanes and two-component acrylics. The multicolor possibility of Jotamastic 90 also proves signiﬁcant improvement of hiding power for strong colored topcoats. Improved wetting and penetrating abilities also give better intercoat adhesion. Jotamastic 90 can be used over most generic types of coatings and within the Jotamastic range, solutions can be tailored to specific requirements for exposure and durability.

the precision requirements, the company said. The coating process is suitable for advanced precision engineering use in energy generation, plastic electronics, aerospace, medical and composites. Medical products will beneﬁt from high conformal coatings to products with complex topology that creates challenges for the coatings industry. Polyimide is a qualiﬁed material of choice for many medical applications. Polcoat is attracting strong interest in the ﬁeld of composites, the company said. It is ideal for ﬁne coating conductive carbon materials, to make durable lightweight carbon composites for aerospace and military use. Polcoat is easily combined with precision alloys to make durable components for ﬁltering and sensing applications in chemicals, food, gas and oil production.

Tennant Co. offers Mat and Glazed Epoxy Wall Coatings Systems for durable interiors Tennant Company launched its Mat and Glazed Wall Coating Systems designed to provide durable interior wall surfaces that are simple to clean, easy to maintain and reduce maintenance costs. Tennant’s epoxy wall coating systems provide seamless, impact-resistant surfaces for an alternative to concrete walls, concrete masonry units, drywall, ceramic tile, laminates and cement board. The company developed its wall coating systems to provide ﬂexible solutions that create a professional-looking appearance and save facility owners money. Speciﬁcally designed for environments that require frequent cleaning such as commercial restrooms, locker rooms and shower areas, commercial and industrial kitchens, laboratories, hospitals and schools, Tennant’s wall coating systems provide chemical and abrasion resistance to stand up to the toughest of conditions, the company said. The Mat and Glazed Wall Coating Systems can be integrated with Tennant’s seamless ﬂooring system to provide a continuous sealed surface that does not promote bacterial growth caused by surface contamination. CW Coatings World | 29

Business Corner

Strategies & Analysis

Differentiation: The Anecdote to a Disruptive Threat by Phil Phillips, PhD Contributing Editor [email protected] here are two ways a company makes a desired proﬁt: (1) by performing a task considered valuable to its customer base; (2) by being different from competitors in a manner that is appreciated by that base. From a customer’s perspective, the sharper a company’s differentiation, the greater its market advantage. An example of this sharp differentiation would be PPG’s E-coat position in the metal coatings market in North America. First, PPG is the market leader in this technology (>20 percent market share – M. Porter’s deﬁnition). Plus, PPG protects its market leading position by (a) constant and timely improvement innovations; (b) blanket service with highly trained personnel; and (c) total systems management. Another example would be Forrest Paint with its high temperature (>500°) coatings and paints market niche leadership position. Forrest focuses on its technical strengths and the fact that their claims of performance meet the stringent high temperature performance tests, while many others do not. In any dynamic market segment, the problem market differentiators run into is the fact that over time, a differentiated product/service, without judicious upgrades in that differentiation, results in market share loss. The culprit in this scenario is usually internal to the company itself. The reason for this is that the growth created by successful differentiation creates a more multifaceted company. This new complexity, in most instances, provides amnesia, that is, a disregard for what core elements it has been good at. This new complexity can be caused by several different or a combination of different inﬂuences. It always comes from change, which could be the result of acquisitions; proliferation of services/products; the C-suite becoming more abstract and less involved with the real business; and consistency loss, just to name a few. Unfortunately, past successful differentiators, once starting a downhill trend, have a com-

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pelling knee-jerk reaction and feel they must thoroughly change their original business model and reinvent themselves. Most successful companies do not reinvent themselves through periodic dramatic change strategies. Successful companies learn how to relentlessly build on the differentiation model. The basic key to a successful long-term differentiation strategy is (1) constant technical/service/market quest for a competitive difference, and (2) making certain that everyone in the organization is thoroughly and constantly on the same page. It is important to note that successful differentiators build their strategies on a few brilliant forms of differentiation, when performed as a system, support and strengthen one another in the business process. Again, it must be mentioned, success is only as good as the company’s personnel being totally in the know (transparency) while buying into the speciﬁc differentiation strategy wholeheartedly. A totally transparent, in combination with overall buy-in throughout the organization will result in dramatically improved quality and efﬁciency in communications, which, in turn, further distinguishes it from competition.

Starting Points: Differentiation Flow Diagram Historic diagnosing evaluations of past successes and failures are not much fun but it is an exercise, properly addressed, that can make a great deal of sense in building a differentiation model. Take the past ﬁve to 10 (the more the better) growth investments and ascertain what they have in common. Determine your most important differentiators in these growth initiatives by screening your judgments through these sets of fundamental questions: • Are they truly distinctive? • Are they measurable (quantiﬁable) vs. competitors? • Are they pertinent to your core customer deliverable? • Are they mutually reinforce able? • Are they obvious to all levels of the organization? November 2011

Strategies & Analysis

Business Corner

Once this very difﬁcult process is complete and thoroughly tested at all levels of the company, one has a formula for focusing on innovation. Innovation in this case refers to the complete spectrum of business activity, not just technical innovation. Additionally, it is very important not only to recognize your differentiation but also to test the sources of competitive innovation and its potential affect on your key differentia table position. Experience indicates that when your position is strong and has a defensible position, even disruptive innovations will affect only one part of a business model. Replicating successful differentiation models is a key and time-consuming tactic to successful strategic positioning. Markets are changing faster than ever experienced in the past. For example, coatings and adhesives designed for rigid packaging (metal cans, etc.) must change dramatically when a rigid package loses to a ﬂexible packaging design. Those formulators (and suppliers to formulators) who supplied an interior coating for a beer/beverage can may lose business if it cannot bring a new coating/adhesive system to the ﬂexible beer pouch in this transfer dynamic. Equally important is being able to keep up with the ﬂexible packaging design change frequency versus the very slowto-change rigid packaging changes. Therefore, to be a successful market differentiator, constant and rapid change in your markets must be accompanied by swift learning and adjustment. CW

November 2011

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FEATURE

Adhesives

Photo courtesy of Henkel.

The Adhesives and Sealants Market The adhesives and sealants market continues to be affected by the recession and raw material issues. by Kerry Pianoforte, Associate Editor he adhesives and sealants market has had a number of challenging years. The global recession, and the ensuing fallout from the troubled housing market and automotive industry, continues to negatively impact the market. “In general, market conditions remain depressed with relatively ﬂat consumer takeaway,” said Frank Sullivan, RPM’s chairman and CEO. “We’re seeing continued depressed markets related to new home construction and lower than normal levels of housing turnover, along with continuing softness in construction markets in general.” RPM’s consumer businesses continue to gain share in certain markets through the introduction of higher-end products

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at price points that are significantly higher than its traditional consumer lines. On the industrial side, RPM’s building solutions group product lines, which include adhesives and sealants, are also gaining market share in a number of areas. “The group’s modest sales and earnings growth in the quarter is much stronger than the underlying fundamentals of the commercial and new home construction markets,” said Sullivan. Adhesives and sealants participate in a variety of different markets and certain segments are faring better than others. Use of adhesives and sealants in construction markets represents approximately 25 percent of adhesive demand globally, according to William Magee, global director, strategy and marketing, H.B. Fuller. “The recession dramatically affected demand in these markets particularly in mature economies,” he said. “Use in elec-

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November 2011

Adhesives

FEATURE

tronics markets was also affected but this market represents less port sector expanding by between six and seven percent; electhan 10 percent of global adhesive demand. Use in automotive tronics and electrical engineering by seven percent; and metal promarkets was also affected of course. Packaging related markets, duction and processing by around nine percent,” said the Henkel on the other hand, tend to be more recession resistant along with spokesperson. “With an expansion rate of about three percent, the consumer-related packaging sector will, according to our foretapes, labels and other consumer related markets.” “The economy has certainly caused a signiﬁcant reduction in cast, undergo below-average growth compared to industry as a demand across the consumer and commercial markets since late whole. Construction will remain in the doldrums. Even after sev2008,” said Dominik Slappnig, head corporate communications eral years of absolute declines in output, growth in this sector is and investor relations, Sika. “For the most part, demand has sta- likely to stay below two percent. Moreover, this moderate rise is bilized and in some markets we are seeing some growth begin- exclusively due to expansion in the emerging economies.” According to H.B. Fuller’s Magee, use of adhesives in marning, but others remain more or less ﬂat.” Developments in Henkel’s markets for adhesives, sealants and kets that are experiencing organic growth present opportunity. surface treatment technologies in 2010 were mixed, although over- “These include packaging, electronics, tape, label and nonwoall the company registered growth in the mid single-digit percent- vens,” he said. “However, the use of adhesives to replace meage range, said the company. “Our balanced business, regional chanical fastening in many structural markets continues to portfolio and the launch of a number of new products, along with represent a growth opportunity for the adhesives industry.” Opportunities for growth in the consumer markets exist in a growth in emerging economies in particular supported the positive performance of the business sector,” said a Henkel spokesperson. few areas, according to Slappnig. “As DIYers are more focused “Overall, we were able to consolidate or even extend our leading on renovating existing homes, they are also turning to better positions globally, and in the individual regions we serve as well.” quality sealants and adhesives to achieve longer lasting renovaIn addition to the increase in demand for adhesives in the tion projects. ‘Fix it Once’ as opposed to doing the project with growth regions, Henkel reports that further salient trends are a lower quality/lower cost product that may have to be done over also expected to support growth of the adhesives market in the again in the short-term appears to be the clear trend. Greener future. These include the constant need for greater energy efﬁ- and lower VOC products also continues to be the trend.” ciency and carbon emission reductions, which in turn will boost demand for sustainable products. Raw Material and Environmental Issues “Indeed, there are many adhesive applications in the field In order to take full advantage of growth opportunities adheof renewable energies; and the increased use of light-weight sives and sealant manufacturers must ﬁnd ways to deal with raw construction and manufacturing materials also points to material issues. greater adhesive usage,” said the Henkel spokesperson. “In addition to growth in the already established spheres of application for adhesives and sealants, more and more new areas of use for these products are opening up as is seen, for example, in the manufacture of light-emitting diodes or the further inroads being made in drug delivery through the skin.” While North America and Europe are still struggling to recover from the grips of the economic recession, emerging markets in Africa, the Middle East and Asia-Paciﬁc represent areas of growth potential for adhesives and sealants manufacturers. Henkel reported that it was able to signiﬁcantly increase sales in the ﬁrst half in the packaging, consumer goods and construction adhesives businesses despite supply shortages at some of its suppliers, the highest growth rates being achieved in Africa, The Middle East and Asia-Paciﬁc. “From a macroeconomic point of view this year there will be disproportionately strong global growth in customer industries of importance to us, with the trans- RPM’s DAP 3.0 advanced line of sealants for multiple applications. November 2011

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FEATURE

Adhesives

H.B. Fuller’s primary goal is to innovate in terms of the raw materials it uses and how they use them. “This allows us to insulate ourselves and our customers from the continued raw material volatility,” said Magee. “At the same time we must manage our price in line with the value that adhesives add to any structure. Generally the adhesive cost is only a small portion of the total cost of any structure, but it brings significant value to its end-use. We have many products that offer energy savings to our customers by enhancing efficiency on the line. Our own global sourcing and operations teams are continually looking at our production and shipping efficiencies. In fact, we employ Lean Six Sigma principles throughout our business to minimize energy costs.” RPM said it has more pricing ﬂexibility and more pricing agility in the industrial segment than in the consumer segment. “That’s been true really throughout RPM’s history,” said Sullivan. “Our expectation for the balance of the year is that raw material costs will be a volatile mix – with some declining and

Henkel’s Loctite health and safety range.

others rising in price. However, our raw material costs in total will remain ﬂat from where they are today.” Henkel anticipates that prices for raw materials and packaging will continue to affect their bottom line. Limited capacities among some manufacturers could also lead to supply shortages. “Henkel expects an increase in the overall price of raw materials, packaging, contract manufacturing and traded goods in the low teens percentage range this year,” the spokesperson said. “Henkel intends to offset rising raw material and energy costs by selling price increases. Further increases in raw material and packaging prices, in some cases substantial, also represent a risk, as do supply shortages with respect to certain raw materials, particularly those required by the adhesive technologies business sector.” “To deal with rising raw material and energy costs, Sika has had to focus on new and more effective ways to take costs out of our own operations and processes,” said Slappnig. “While we have made good progress on our initiatives, we have also raised prices in certain segments where appropriate.” In addition to raw material prices, complying with environmental regulations is a key issue for the adhesives and sealants market. These regulations are constantly being amended and consequently, manufacturers must develop new products that meet both the environmental and consumer’s demands. “Regulations such as REACH present challenges and add cost for all chemical producers, and the impacts for adhesive manufacturers are no different,” said Magee. “In our view, other regulatory changes present challenges for H.B. Fuller and the industry to innovate and develop solutions which address these changes. There are many adhesive technology options which can address VOC related and other changes; it’s a matter of using these tools to meet the needs of the particular industry performance required.” “VOC and environmental requirements are a major driver of product innovations for the future,” said Slappnig. “California sets the benchmark but other states follow quickly and the trends are clear. While this can add cost in some products it can also create opportunities for those who are fast and able to adapt well to the evolving requirements.”

New Technology

Henkel’s Aerodag Ceramishield. 34 | Coatings World

H.B. Fuller has introduced a variety of innovative new products. Advantra Encore and Liquamelt adhesive platforms offer customers alternatives that provide environmental beneﬁts such as lower energy and adhesive consumption and less waste, and are more readily available to the packaging market than traditional hot melt technologies. For its ﬂexible packaging customers, H.B. Fuller responded with its Flextra Fast and Flextra Quiet adhesive technologies that enable faster processing, lower work-in-process, use of bio-based ﬁlms and improve consumer satisfaction with the end package. Clean Melt LT hot melt adhesives for case and carton are formulated to provide high mileage, lower maintenance costs, reduce energy consumption and improve safety due to lower application temperatures. www.coatingsworld.com

November 2011

Adhesives

In addition, the Full-Care family of hot melt adhesives are based on multiple technology platforms, including oleﬁn-based technology for enhanced supply ﬂexibility. Full-Care adhesives are formulated to enhance production, minimize downtime and maintenance, which help manufacturers achieve more mileage with less adhesive. RPM has launched a number of new products. Some of the new products from DAP include Caulk Backer Rod to ﬁll large cracks and gaps prior to caulking or sealing to prevent joint failure and save on caulk usage. StrongStik Heavy Duty All-Purpose Construction Adhesive was specially formulated for general construction, remodeling, maintenance and repair projects that require extra bonding power. Lastly, RPM’s Fast ‘N Final Lightweight Spackling formula has unique performance characteristics that have been validated by UL Environment and meet the requirements for Greenguard Children and Schools certiﬁcation, according to the company. Henkel has made a number of new product launches. Aerodag Ceramishield is a ceramic dry ﬁlm coating that is a durable anti-spatter protection for welding equipment; Loctite AssureCure System is a light cure adhesives system used for a wide range of medical items, such as syringes, catheters, blood ﬁlters or cannulas; Loctite 6300 for cylindrical assemblies, gasketing product Loctite 5800, and the thread sealant and Loctite 5400 make Henkel the only producer of a complete portfolio of non-hazardous anaerobic adhesives. Henkel’s Loctite brand will be expanding its health and safety range with three innovative anaerobic products. The retaining adhesive Loctite 6300 for cylindrical assemblies, gasketing product Loctite 5800, and the thread sealant Loctite 5400 all combine technology with sustainability, according to the company. Henkel already introduced its first two anaerobics with a “white” material safety data sheet in 2009: the threadlockers Loctite 2400 and Loctite 2700. The three newly

FEATURE

H.B. Fuller’s Advantra Encore.

developed Loctite products also contain no hazardous ingredients. This means that according to the tough regulations of (EC) No. 1907/2006 – ISO 11014-1, they do not have to be labeled with any hazard symbols, risk or safety phrases. Nor do they contain any declarable CMRs (carcinogenic, mutagenic and reproductive toxins). Sika has launched its ﬁrst new Sikaﬂex sealant based on the i-Cure technology, which offers zero VOC and improved properties for the commercial markets. The company has also launched the new SikaSil line of silicone sealants for the commercial and consumer markets. Lastly, the new Sikaﬂex Universal adhesive was recently launched in Home Centers. CW

H.B. Fuller Adhesives Earn NSF Certification H.B. Fuller Company, a leading global adhesives provider, has received notification from NSF International that its UR3501 A/B two part adhesive for spiral wound membrane bonding for reverse osmosis (RO) filtration has been tested and certified by NSF to NSF/ANSI Standard 61 - Drinking Water System Components - Health Effects. This certification adds to H.B. Fuller's NSF certification of two of its potting compounds (FE7811 Epoxy and UR2187 Polyurethane) for hollow fiber water filtration. H.B. Fuller has been a leading supplier of spiral wound membrane bonding for RO for more than 20 years, and now this NSF certification further helps H.B. Fuller customers achieve their own certification objectives. This is an important distinction that gives customers confidence that NSF Certified H.B. Fuller adhesives have been tested and meet this important criterion for filter manufacturing. Using innovative adhesives that not only perform consistently but also carry the NSF certification mark brings H.B. Fuller's customers closer to achieving NSF Certification for their finished filters. In some instances, manufacturers using NSF Certified materials can bypass some or all chemical testing when seeking NSF Certification of their filter, providing assurance that their finished products meet all standards. "This NSF International certification represents our continuing and deepening commitment to the membrane separation industry," said Matt McGreevy, H.B. Fuller business director. "We strive to provide our customers with every advantage in meeting industry requirements."

November 2011

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FEATURE

Color Trends

White is Favorite Color for Automobiles

PPG introduced 70 new shades at its annual Automotive Color Trend Show. hite has ranked as the most popular vehicle color in the world, according to data from PPG Industries. Approximately 21 percent of 2011 model-year cars around the world have been white. Silver and black were tied for second most popular at 20 percent. In North America, white was ﬁrst (20 percent), silver was second (19 percent), black was third (18 percent) and gray was fourth (15 percent). Red and blue were tied for ﬁfth (nine percent), naturals such as browns, tans, golds, oranges and yellows were sixth (seven percent), green was seventh (two percent), and other/niche colors were last (one percent).

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In Europe, black is the most popular color (26 percent), followed by white (19 percent), silver (16 percent), gray (15 percent), blue (nine percent), red (seven percent), naturals (ﬁve percent), green (two percent) and other/niche colors (one percent). In the Asia/Paciﬁc region, silver (25 percent) is the most popular color, followed by white (23 percent), black (17 percent), gray (eight percent), red (10 percent), blue (seven percent), naturals (seven percent), green (two percent) and other/niche colors (one percent). At this year’s annual Automotive Color Trend Show, PPG presented its ideas for future vehicle colors titled “Expression”. The show highlighted the inﬂuences of insights from PPG’s other

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November 2011

Color Trends

color- and coatingsoriented businesses. PPG’s global automotive OEM coatings business works closely with the company’s other businesses to gain insights related to coloring a wide range of products such as cell phones, laptop computers, large appliances, homes, buildings, airplanes, ships and heavy equipment. “Color is one of the most basic At this year’s annual Automotive Color means of human exTrend Show, PPG presented its ideas for fupression,” said Jane ture vehicle colors titled “Expression.” Harrington, PPG manager, color styling, automotive coatings. “The palette of colors being developed for the automotive segment is being inﬂuenced by culture, nature, fashion, interior design, media, auto shows, color popularity and new pigment technology.” PPG presented automotive designers with 70 new exterior shades for consideration in their designs of the 2014-2015 model years. These included colors such as Goldeluxe, a silver with an inﬂuence of a gold; White Nougat, a soft creamy white with a highlight sparkle; Muddy Waters, a tone of brown with a pearl luster effect; Grape Spritz, a blue fused with a purple highlight; and Pot O’Gold, a light green with a hint of gold. PPG also recently completed an online study of consumer opinions regarding the importance of coatings and color as they relate to new car purchases. Some key ﬁndings of the survey are:

FEATURE

what we do. But more importantly, it’s why PPG puts so much effort into researching, evaluating and understanding trends as they relate to color.” In addition to color trend forecasting, PPG is continuing to develop new paint technologies that offer automotive design options to enhance appearance and help automobile manufacturers differentiate their brands. For example, matte finishes have become increasingly popular at automotive shows. A matte finish eliminates the glossy sheen and light reflections on painted surfaces. It is a lowgloss finish to the vehicle’s paint that does not reflect as much light as a traditional glossy clearcoat finish. The matte effect enhances the lines of the vehicle and gives a satin, or anodized, high-tech look that defines the shape of the vehicle’s body. Matte finishes have become popular on niche vehicles such as premium sedans, sports cars and limited editions, PPG says. CW

• 48 percent of the automotive consumers who responded said they generally choose products based on color; • 77 percent of the automotive consumers said exterior color was a factor in their automotive purchase decision; • Vehicle color is an important factor in the choice of vehicle, according to 30 percent of the automotive consumers; • The same percentage—about 31 percent—of the automotive consumers said they are willing to pay extra for a vehicle that expresses their personality through color. • Owners of large luxury cars, sporty cars and large premium SUVs said they are willing to pay the most extra get the color of their choice; and • 40 percent of the automotive consumers said they would prefer a wider range of color choices. “Our consumer research has clearly shown that color is critically important to car buyers,” Harrington said. “It’s why we do November 2011

PPG presented automotive designers with 70 new exterior shades for consideration in their designs of the 2014-2015 model years.

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Industry News

Dow Chemical expands worldwide

The Dow Chemical Company has announced a number of worldwide expansion plans. The company recently announced that it will open an ofﬁce in Chengdu, China in the ﬁrst half of 2012. Serving as Dow’s business and sales hub in Western China, the new ofﬁce will help the company further explore growth opportunities in the emerging economies of the region. “The Western China region is a new strategic area for Dow to accelerate our business growth in China,” said Peter Sykes, president of Dow Greater China. “We expect to continue expanding at a double-digit annual rate over the next ﬁve to ten years, and we foresee signiﬁcant opportunities in Western China thanks to major government infrastructure investments and the size of this region.” Today, Dow operates 18 manufacturing sites and six business centers across the Greater China region, mainly in the Eastern and Southeastern coastal areas and Taiwan. In 2010, Dow recorded total sales of more than $4 billion in Greater China, which is Dow’s second largest international market. Dow also announced plans to expand its operations in Africa by opening ofﬁces in Algeria and Ghana. The company reported that the decision to open the new ofﬁces and employ more sales staff in Africa follows a dedicated study to identify opportunities and to ﬁnalize an operating structure that will deliver maximum effect and return for the company in Africa. This is directly in support of the Dow business strategy to multiply sales in the medium term. The new sales ofﬁces will complement existing Dow operations in Egypt, Kenya and South Africa, where the company has more than 50 years of operating history and employs more than 240 people. This expansion supports Dow’s commitment to growth from emerging geographies, bringing the company closer to its growing customer base in Africa. “With a population of over 1 billion 38 | Coatings World

people, signiﬁcant and consistent economic growth rates over the last 10 years and improved corporate governance and transparency, there has never been a better time to expand Dow’s focus and participation in Africa,” said Dow chairman and CEO Andrew Liveris. “This expansion signiﬁes Dow’s commitment to investing in the needs of growing regions to help our customers address tomorrow’s challenges today.’’ Dow recently opened a new ofﬁce in Rio de Janeiro, further strengthening its commitment to Brazil. Dow, a worldwide partner of the Olympic Games through 2020, opened its new ofﬁce in the city with an event at Copacabana Palace for customers, public authorities and guests. The new ofﬁce aims to create businesses focused on the opportunities arising from the sports events to take place in Rio in the next years. Additionally, the company wants to be closer to the production and distribution chain to the oil and gas industry, one of Rio de Janeiro’s high growth sectors.

Evonik to construct isophorone and isophorone diamine production plants in China Evonik Industries will build world-scale plants for producing isophorone and isophorone diamine. It is investing more than €100 million in the plants, which are scheduled to go onstream in the ﬁrst quarter of 2014. Construction work on the multi-user site China (MUSC), Evonik’s production site in Shanghai, will begin in early 2012. Isophorone is used in applications like paints and printing inks, while its derivative, isophorone diamine, is used as a hardener in epoxy-based formulations, e.g. for composite materials, such as those used in wind turbines. Evonik expects to see strong growth in demand for raw materials used in the paint, coating and construction industries, for automotive applications and for high performance composite materials especially in Asia. This growth will also be driven particularly by the increasing demand for wind turbines. www.coatingsworld.com

For the specialty chemicals company, which claims to be the world leader in isophorone chemistry, the plants in Shanghai will be the ﬁrst for isophorone and isophorone diamine in Asia. “By establishing the production platform in China we want to support the long-term growth ambitions of our customers in the Asia region,” said Ulrich Küsthardt, head of the coatings and additives business unit. “This strategic positioning will allow us to plan capacities even more efﬁciently.” Evonik currently manufactures isophorone chemistry products in Mobile, Ala., United States, as well as in Marl and Herne, Germany.

Ashland opens technical center in Mumbai Ashland Inc. celebrated the opening of its new technical center in Mumbai, India. The new Ashland Technical Center will develop additives and ingredients that deliver high-performance characteristics sought after by coatings and construction industry professionals. The technical center offers the latest technologies for rheological additives, surfactants, foam-control agents, buffers for water-based paints, additives for cement dry ad-mix and for construction chemicals. “We are extremely pleased to open this high-technology facility in India,” said John Panichella, president, Ashland Specialty Ingredients, during the opening ceremony. “We recognize the value and expertise available in India and look forward to the opportunities our new technical center will bring to this growing region of the world.”

Ashland expands production of Natrosol globally Ashland Inc. is expanding production of Natrosol hydroxyethylcellulose (HEC) by 7,000 metric tons across its global network through capacity additions at its facilities in Nanjing, China, and Zwijndrecht, the Netherlands. In addition, Ashland is increasing production of its Natrosol Plus hyNovember 2011

ILC Performance Products acquires Halox ICL Performance Products, a global specialty phosphate producer, has acquired Halox, a division of Hammond Group, Inc. The Hammond, Ind.-based company is an industry leader in specialty phosphate-based, corrosion inhibitor products for the paint and coating industry, which are sold under the Halox brand name. The acquisition closed October 1, 2011. “Halox is a highly respected leader in the market for corrosion-resistant coatings with an outstanding reputation for quality and service,” said James Moffatt, president of ICL Performance Products LP (Americas). “This acquisition will extend our technical phosphate specialties offerings for the paints and coatings sector while expanding our operations in the Americas, thereby strengthening our position as a global leader in the specialty phosphates industry.” The acquisition includes Halox’s research and development activities and manufacturing assets, as well as Halox’s extensive distribution network for its phosphates-based products. Halox will operate as a division of ICL Performance Products LP.

Lubrizol enhances global testing capabilities Lubrizol Additives, a business segment of The Lubrizol Corporation, has made enhancements to its global research and testing capabilities. In the past three years, Lubrizol has invested more than $35 million to support R&D and testing activities, with another $50 million budgeted for the next three years. This is in addition to extensive capital investment in operations, which includes more than $200 million for a new plant in China. Chemical synthesis and applied sciences laboratories at Lubrizol’s Wickliffe facility—site of the largest technical center November 2011

and world headquarters of Lubrizol Additives and The Lubrizol Corporation—are undergoing extensive modernization. New laboratory spaces conform with industry best practices in order to deliver results faster and more efﬁciently, while encouraging collaboration and innovation. Ultimately, up to 100 researchers and scientists will be based in these advanced facilities. Mechanical testing laboratories have also undergone signiﬁcant upgrades to support customers’ product development and performance claims. Additional investments include multi-million dollar rigs to measure transmission efﬁciency, safety and environmental upgrades that include the use of highly energy-efﬁcient electric motors and dynamometers, and updated fuel inventory and delivery systems. Signiﬁcant investments are underway at Lubrizol’s global technical center in Hazelwood, UK. These investments include recently completed major upgrades of chemical testing laboratories as well as ongoing improvements to the Hazelwood chemical synthesis facility. A new, previously announced Lubrizol Additives laboratory on the campus of Jilin University in Zhuhai, Guandong, China will offer advanced technical services for lubricant, fuel and industrial additive customers and OEMs throughout Asia. Capabilities will encompass a full menu of services including additive and lubricant blending, physical and chemical analyses, as well as performance testing. Construction on the new technical services laboratory at Jilin University is complete, and the lab is expected to be functional later this year. Updates to blending and testing service capabilities at Lubrizol Japan Ltd.’s technical facility in Kinuura, Japan are recently complete. New viscometers and friction and shear stability testing equipment are among the improvements. Likewise, comprehensive ﬁeld-testing equipment is now integrated into the modernized facility. Renovations to Lubrizol technical capabilities in Mumbai, India include the consolidation of several existing labs into a modern lab facility capitalizing on synergistic resources. The purchase of new testing equipment will help ensure timely, enhanced and valuable services. Other new www.coatingsworld.com

Industry News

drophobically modiﬁed HEC product line at its Parlin, N.J., plant. Natrosol HEC is a cellulosic polymer used as an additive in a wide variety of water-based consumer and industrial products including latex paints, paper coatings and personal care items such as shampoos and shower gels.

equipment will broaden overall testing capabilities and meeting space will allow for customer training as well. The result will be the creation of a world-class laboratory infrastructure designed to meet the signiﬁcant increase in demand for lubricant testing expected to occur in India within the next ﬁve years. Completion is targeted for mid 2012. These technical facilities will be linked as part of Lubrizol’s global R&D and testing capabilities with access to Lubrizol’s advanced computer network, providing immediate, 24-hour access to global data.

Arkema inaugurates latest plants for fluorinated polymers and rheology additives in China Arkema recently inaugurated two new plants for ﬂuorinated polymers and rheology additives on the Changshu industrial platform in China. At the same time, Arkema also laid the foundation stone of its future research and development center in China, marking the group’s second such center in Asia. Arkema said its growth objectives in Asia include achieving 25 percent of its sales their by 2015, half of which will come from China. Located 120 km south of Shanghai, the Changshu industrial platform is now Arkema’s largest manufacturing site in the world. It represents Arkema’s main industrial base in China, with productions in many specialty chemicals including ﬂuorogases, ﬂuorinated polymers, specialty polyamides, acrylic derivatives, organic peroxides, among others. The new plant dedicated to the production of ﬂuorinated polymers under the Kynar brand name was started in Changshu in the spring of this year. Arkema said it helps them partner the development of their customers in Asia, and fulﬁll more effectively the fast-growing demand in the paint, offshore and chemical engineering markets, as well as in emerging applications such as batteries, photovoltaics and water treatment. Arkema is already planning to increase by 50 percent this new plant’s capacity by the summer of 2012. With the startup in early August of the Coatings World | 39

Industry News

rheology additives plant, Coatex, an Arkema subsidiary, now has production capacities for the paint and coating, cement, paper and mineral processing markets in Asia. The future Changshu research and development center will offer both a geographic and a technical ﬁt with the group’s other research centers, in particular the Kyoto center in Japan. It will help boost the development or adaptation of products and solutions provided by Arkema to its customers in China and South-East Asia in the fast-growing markets of new energies, cable, electronics, automotive and sports.

Rhodia expands specialty surfactant capacity in China Rhodia Novecare has expanded production capacity for specialty surfactants and polymers at its Zhenjiang, China site to help meet growing demand from local customers. Production technologies applied in Zhenjiang will help reduce waste water, salt production and air emissions, the company said. Rhodia’s Novecare business is the largest international surfactant player in Asia. Its surfactant-based formulations are used in various applications including coatings, tires, detergents, body washes and shampoos, agrochemicals and oilﬁeld. “After acquiring Jiangsu Feixiang Chemicals in 2010, the Asia Paciﬁc business represents now one-third of Novecare’s sales,” said Chen Pu, vice president and general manager, Asia Paciﬁc, Rhodia Novecare. “China is deﬁnitely the most important country to drive our growth in this region. The new plant expands our manufacturing footprint in China with ﬁve plants.”

Dow and Saudi Aramco sign agreement for Sadara Chemical Company Saudi Aramco president and CEO Khalid Al-Falih and Dow chairman and CEO Andrew Liveris signed a joint venture shareholders’ agreement for Sadara Chemical Company. Sadara will be comprised of 26 manufacturing units, several of which constitute “mega projects” in themselves. Once complete, the joint venture complex will be one of the world’s largest integrated chemical facilities, and the largest ever built in one single phase. Just over 100 kilometers from where Al-Falih and Liveris signed the agreement, bulldozers, graders and rollers are proceeding with site preparations on the world-scale, mixed feed cracker, which will be integrated with Saudi Aramco’s extensive hydrocarbon infrastructure. “Sadara is an extraordinary and unique venture that will build upon the strengths of both Dow and Saudi Aramco to deliver the diversiﬁed and specialty materials and chemicals needed to drive growth in the entire region and beyond,” said Liveris. “This premier partnership is truly unprecedented and is very well positioned to bring value creation on every front; transforming the Saudi economy, as well as the entire chemical industry, at the same time. Sadara is expected to deliver annual revenues of approximately $10 billion within a few years of operation while contributing signiﬁcantly to Saudi Arabia’s industrial diversiﬁcation. The planned product portfolio will add value chains to the Kingdom’s vast natural resources and complement the existing chemical land-

scape. Ultimately, the joint venture will be instrumental in Saudi Arabia’s strategy to become not only a strategic chemicals and plastics producer, but also a hub for future downstream manufacturing. “Sadara is a milestone for Saudi Aramco and a cornerstone of our transformational downstream growth strategy, which will add further value to our signiﬁcant petroleum value chain,” said AlFalih. “As the world’s largest integrated and most reliable supplier of energy and petroleum-based derivative products, our strengths complement those of Dow, the world’s foremost chemicals company with a global track record and unique suite of chemicals technology.” Sadara’s manufacturing units will produce a wide range of performance products such as polyurethanes (isocyanates, polyether polyols), propylene oxide, propylene glycol, elastomers, linear low density polyethylene, low density polyethylene, glycol ethers and amines. Sadara will market products within a regional zone of eight countries, including Saudi Arabia. Dow will leverage its global marketing know-how to market and sell on behalf of Sadara to the rest of the world. First production units are expected to come on line in the second half of 2015. All units are expected to be up and running in 2016.

PolyOne to buy additives and colorants maker ColorMatrix Group PolyOne Corporation has purchased for $486 million ColorMatrix Group, Inc., a manufacturer of specialty additives, liquid colorants and dosing technologies that

Lonza acquires Arch Chemicals for $1.2 billion The world’s biggest manufacturer of drug ingredients, Lonza Group AG, Basel, Switzerland has come into an agreement to buy Arch Chemicals Inc. for approximately $1.2 billion creating a global leader in the bacteria and fungi killing business. Arch Chemicals’ products are used for disinfecting swimming pools, protecting wood from fungus, preventing the growth of molds and mildew in paints and dandruff treatment. This deal with Norwalk, Connecticut based Arch Chemicals will make Lonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will also reduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company. Lonza Microbial Control, a new business sector formed by the acquisition and led by Jeanne Thoma as previously announced, will offer a complete portfolio of microbial control solutions. Lonza will offer this complementary range of products and actives to a broader range of customers in both established and emerging markets. 40 | Coatings World

www.coatingsworld.com

November 2011

Resinall Rütgers Resins GmbH purchases Neville Chemical Europe BV Resinall Rütgers Resins GmbH (RRR), a joint venture between the German Rütgers Novares GmbH and the Belgian Resinall Europe bvba, has acquired the chemicals company Neville Chemical Europe BV (NCE). The acquisition of NCE is part of the RRR expansion strategy and is designed to strengthen the joint venture partners´ position within the European industrial resins market. NCE with its headquarters in Uithoorn, Netherlands develops, produces and markets hydrocarbon resins for the printing inks, coatings, asphalt and rubber industries. Prior to the acquisition, NCE was owned by Neville Chemical Company (NCC), based in Pittsburgh, Penn., United States. November 2011

Clariant sells its Polysilazane coatings business

Industry News

serve diverse niche markets, such as rigid beverage and food packaging, performance molding and ﬁber. Based in Berea, Ohio, ColorMatrix provides colorants for ﬂuoropolymers and provides specialty additives that support ﬂuoropolymers’ unique high-performance properties such as lubricity, high-level heat insulation, static dissipation and x-ray opaqueness, the company said. Through its April 2011 acquisition of Gayson, ColorMatrix expanded its portfolio to include short turnaround, custom color dispersions used in silicone processing for a broad range of medical, consumer and automotive applications. ColorMatrix achieved sales and EBITDA of approximately $196.8 million and $43.6 million respectively for the 12 months ended June 30, 2011. “Not only will the acquisition of ColorMatrix accelerate our specialization strategy, it also expands our geographic presence in Asia and Brazil and creates an entry point into Russia,” said Robert Patterson, executive vice president and chief ﬁnancial ofﬁcer. Approximately 70 percent of ColorMatrix’s revenues are outside North America. Headquartered in Cleveland, Ohio, PolyOne Corporation reported revenues of $2.6 billion in 2010.

RRR is a joint venture between Duisburg-based Rütgers Novares GmbH and Brugge-based Resinall Europe bvba. The headquarters of RRR is in Duisburg. The joint company was founded in 2009 with the aim of establishing itself as a competent partner for the European printing inks industry. “The acquisition will strengthen Uithoorn as a production site and NCE will remain a competitive market player in the long term,” said Jerry Johnson, RRR managing director. “Our long-term objective is to expand the business.”

Clariant has sold its Polysilazane coatings business including the production site in India to AZ Electronic Materials (AZ) for approximately €4 million. Clariant retains the exclusive right to develop and use Polysilazanes for composite materials and ceramics, and will continue its development in the area of ceramic precursors and ﬁbers based on Polysilazanes. It is for this reason that Clariant also concluded a long-term supply agreement for Polysilazanes with AZ.

Altana acquires production of Metalure pigments from Avery Dennison

Wacker receives innovation award for alpha-silane-based adhesives and sealants

Eckart Effect Pigments, a division of Altana AG, has signed an agreement to acquire the production of Metalure pigments from Avery Dennison. Eckart has been the worldwide distributor of these high-quality PVD-type aluminum pigments manufactured by Avery Dennison for over 20 years. Eckart will now acquire the production located at the premises of Avery Dennison in Schererville, Ind., United States, the technology and approximately 40 employees. The new production unit will be managed by Eckart America as the third U.S.-based Eckart site. Avery Dennison as well plans to continue its other operations at the Schererville premises. Financial details were not disclosed and the transaction is subject to approval by Germany’s Federal Cartel Ofﬁce. Eckart utilizes Metalure pigments in the coatings, graphic arts and cosmetics business lines.

Wacker has received Frost & Sullivan’s New Product Innovation Award for its novel Geniosil product class. According to Frost & Sullivan, the Geniosil product class was chosen because it incorporates advanced alpha-silane technologies, offers superior performance during processing, delivers high value to customers and gives them a fast return on investment. Geniosil enables the formulation of fast-curing adhesives and sealants, with applications ranging from highly ﬂexible, paintable sealants through to high-strength assembly adhesives and crystal-clear cabinet sealants. Frost & Sullivan tested several construction adhesives and sealants. Assessment criteria included innovative element, leverage, value added features, return on investment and penetration potential. Geniosil received top points in all categories. “Wacker’s Geniosil products incorporate a special silane structure that equips them with high reactivity, which enables them to be interlinked with polymers, leading to a wide range of possible formulations. Geniosil is able to successfully eliminate crosslinking problems associated with polyurethanes and enhance the properties of silicones,”said Best Practices Account Manager Macaulay Iyayi. Sealants and adhesives formulated with Geniosil offer outstanding mechanical properties. They do not require labeling, formulations being free of plasticizers and solvents. Geniosil is used in numerous sophisticated adhesive formulations, e.g. in the automotive sector, in container construction and for bonding parquet ﬂoors. CW

Imerys Performance Minerals North America price increase for calcium carbonate, kaolin and mica products Imerys Performance Minerals North America announced four to 10 percent price increases effective December 1, 2011, subject to any provisions in individual contracts. The price increase supports investments in manufacturing, quality systems, environmental compliance and new product development, the company says. The increases will affect all calcium carbonate, kaolin and mica products while the energy surcharge will remain in effect. www.coatingsworld.com

Coatings World | 41

Suppliers Corner

Dow Microbial Control introduces Bio-Pruf antimicrobial

Dow Microbial Control, a business group of The Dow Chemical Company, has introduced Bio-Pruf to the materials preservation market. Bio-Pruf is a technology that provides long-lasting antimicrobial protection to different end-use products, including paints and plastics as well as building and construction materials. Bio-Pruf antimicrobials control bacteria, fungi and algae by inactivating key enzymes and proteins within the cells. Bio-Pruf technology works by impairing key metabolic processes that affect growth, nutrient uptake, energy generation and biosynthesis of cell components. Bio-Pruf controls bacteria, mold, mildew, algae and other microbes; protects products from microbial deterioration, increasing their effectiveness and length of use; reduces odors caused by microbiological proliferation inside products; and prevents allergic reactions in individuals caused by mold, mildew and other microbes.

BASF offers Efka 2010 high efficiency defoamer BASF has further strengthened its portfolio of high performance defoamers for industrial coating applications with Efka 2010. The new silicone-free defoamer marks the latest addition to this product class and is suited for use in a wide range of solventborne coating systems. It can be used for pigmented and non-pigmented systems. Formulators benefit from the optimized combination of excellent defoaming efficiency and no influence on gloss, according to the company. The high clarity within the formulation is maintained prior as well as after curing which enables the production of defect-free high quality surfaces for industrial coatings. Efka 2010 is compatible with a variety of different systems including nitrocellulose/alkyd lacquers, 2k polyurethane-, stoving- and acid-cured coatings as well as cold-cured epoxy coatings. The product is primarily 42 | Coatings World

designed for formulations for the furniture and flooring segment and is available within Europe, North America and China. Further market applications include the automotive industry.

Dow introduces next generation of catalyst technology The Dow Chemical Company has introduced Consista C601 polypropylene, the ﬁrst 6th generation Ziegler Natta catalyst. Consista C601 is a non-phthalate based catalyst system with broad applicability and advantaged capability to produce high performance polymers. Requiring no capital or upgrades to existing facilities, this catalyst system enables polypropylene producers to recognize numerous process advantages and product beneﬁts, according to the company. Consista C601 Catalyst was used in production trials at Slovnaft Petrochemicals s.r.o. in Bratislavia, Slovakia. There, Consista C601 was used to produce homopolymer and high melt ﬂow impact copolymers where signiﬁcant process advantages were recognized while maintaining excellent product quality. Consista C601 demonstrated excellent catalyst yield and the capability to make a broad range of products with a non-phthalate based catalyst system.

Emerald Group introduces zeroVOC Foam Blast 4201 Emerald Performance Materials Specialties Group has launched a new zeroVOC foam control agent–Foam Blast 4201–to meet the performance challenges of today’s more environmentally conscious waterborne architectural and industrial coatings, graphic arts and other latex polymer applications. The zero-VOC, alkyl phenol ethoxylate (APE)-free defoamer is highly effective in a full range of coatings and graphic arts formulations, including flat, high gloss, clear and pigmented systems, in www.coatingsworld.com

both the grind and let down stages. Foam Blast 4201 is an organically modified low-VOC silicone emulsion that is especially effective in combating foam over time, while retaining gloss. It will not generate haze and provides the excellent clarity desired in graphic arts clear coat systems and paints. It is also compatible in a wide range of polymers and coatings and can cost effectively replace multiple products.

Dow Corning unveils superwetting silicon additives for waterborne and UV coatings Formulators of waterborne and UV coatings can now consistently achieve good spreading and wetting - even at low addition levels - thanks to a new family of Dow Corning brand superwetting additives effective on difficult-towet substrates such as wood, plastics and metal. Dow Corning 67 Additive and new Dow Corning 500W Additive, Dow Corning 501W Additive and Dow Corning 502W Additive are 100 percent silicone polyether copolymers that are recoatable; have little or no influence on slip; are solvent-free, BTX-free and low VOC; and are effective at low addition levels. In addition, Dow Corning 500W Additive is stable even at high pH, and Dow Corning 67 Additive and Dow Corning 501W Additive are compliant with European legislation for indirect food contact (Swiss Ordinance RS 817.023.21 Annex 6, Part B).

JDSU introduces high performance and cost effective pigment JDSU has introduced a new light-diffractive pigment called SpectraFlair Plus 25, a cost competitive solution that provides dramatic effects for products in the automotive, sporting goods, apparel, electronics and product packaging industries. Coating, ink and plastic manuNovember 2011

Sachtleben launches functionalized barium sulfate powder coating Sachtleben, the synthetic barium sulfates specialist, has introduced for powder coating producers a functionalized barium sulfate—Sachtoperse EP. Sachtleben’s special barium sulfate particles are inert, and are less abrasive than the extenders most frequently used, such as calcium carbonate and ground quartz, the company said. Their tailor-made surface modification improves the resistance of powder coating systems to chemicals. The combination of the particles and the binder is achieved by means of a complex organic surface coating. Sachtoperse EP, the permanent November 2011

protecting ingredient for powder coating systems, is currently undergoing its global market launch.

Hydrite Advanced Resins introduces new epoxy resins Hydrite Advanced Resins, LLC (HAR) introduced two new epoxy resins for a wide range of composites, coatings and adhesive applications at the recent 2011 Thermoset Resin Formulators Association (TRFA) annual meeting in Niagara Falls, Canada. Two grades of Resorcinol Diglycidyl Ether (RDGE), a difunctional aromatic resin, are now offered by HAR. HAR 2120 has properties that are similar to other commercial RDGE resins, including a relatively low viscosity (5001,000 cps), making it a good choice as a reactive additive to reduce viscosity while enhancing physical properties, the company said. HAR 2140 is a higher molecular weight RDGE with viscosity of 3,500-4,500 cps enabling the formulator to use HAR 2140 in higher concentrations or even as the sole resin system. In addition, unlike HAR 2120 and other commercial RDGE resins, HAR 2140 will not crystallize in storage eliminating the need for heated storage and/or melting ovens, the company said.

Momentive introduces odorfree technology for UV curable coatings Momentive Performance Materials Inc. has introduced a technology that offers the use of odor-free UV curable release coatings for sensitive applications where odor may not be acceptable to end-users. The new SilForce products can be considered for applications such as tapes on disposable diapers and feminine hygiene products. SilForce UV9880C photoinitiator is an odor-free catalyst, produced without the use of organic solvents, for use with Momentive’s SilForce low odor UV curable polymers. In addition to odor-free cure, typical performance properties include: low temperature cure typically needed for thermally sensitive paper and film substrates; rapid photocure in ambient atmosphere; general compatibility with medium pressure mercury vapor UV lamps; high reactivity; www.coatingsworld.com

Suppliers Corner

facturers can now offer the pigment as another option to brand managers and designers to generate an effect similar to the appearance of a rainbow flowing over a liquid silver color, according to the company. Proprietary processes from JDSU were used to develop the SpectraFlair Plus 25 pigment that is comprised of thin flakes that are very uniform in size. These unique material characteristics allow the new pigment to provide up to three times the hiding power compared to products in JDSU’s existing SpectraFlair line, reducing the amount pigment required to coat a product and decreasing pigment costs up to 60 percent. Because of its low applied cost, the pigment can be used to enhance a wider range of consumer products. The uniform property also increases the diffractive color of SpectraFlair Plus 25, delivering bright and dramatic effects both indoors and outdoors under various lighting conditions. The new pigment is the first in a series of SpectraFlair Plus pigments developed by JDSU that will come out over the next year in a range of flake sizes enabling designers to customize colors to achieve a desired effect. Variants with smaller flake sizes will provide a satiny finish whereas larger flake sizes will create a more granular or sparkly diamond-like finish. The entire series will maintain a thin flake size to ensure optimum hiding power and efficient applied costs.

and cationic type photocure. SilForce UV9800 and SilForce UV9815 silicone release polymers are new products offered for use with SilForce UV9880C photoinitiator for odorless release coating applications. When used with SilForce UV9880C photoinitiator, the odor-free polymers, also manufactured without organic solvents, can provide benefits, including: a rating of 1 on a 1 (none or slight) to 5 (strong) scale used in independent odor panel testing; highly crosslinked coating with minimal silicone transfer; stable release from a wide range of adhesives; lengthy catalyzed bath life when stored in cool, dark conditions.

Croda launches Zephrym PD 4974 for iron oxide pigments Croda has introduced Zephrym PD 4974, a low-VOC, high performance polymeric dispersant specially designed for iron oxide pigments. A key advantage of Zephrym PD 4974 is its ability to provide formulation stability in systems containing iron oxide pigments said the company. In one laboratory test, the paint, comprised of 70 percent red iron oxide pigment by weight, an aqueous binder and two percent dispersant Zephrym PD 4974 or competitive material, was compared for stability. The paint containing the competitive material separated after 120 hours (5 days) at room temperature. The same paint formulated with Zephrym PD 4974 never separated, even after 60 days of testing, the company said. In addition to its ability to stabilize formulations, Zephrym PD 4974 is able to enhance color development and reduce, or even eliminate, the level of thickeners in the formulation.

Cytec launches Resydrol AY 6705 resin Cytec Industries, Inc., has introduced Resydrol AY 6705, a waterborne acrylic modified alkyd resin with 44 percent solid content that was designed to extend durability with its penetration for timber substrates. It is ideal for feeding and protecting exterior wood stains and timber decking. CW Coatings World | 43

People

Lubrizol makes several officer changes

The Lubrizol Corporation has made several ofﬁcer changes. These changes were driven in part by the completed acquisition of Lubrizol by Berkshire Hathaway, as well as by the retirement of some executives. James L. Hambrick remains Lubrizol's chairman, president and chief executive ofﬁcer. In addition to Hambrick, Lubrizol's executive leadership team includes the following individuals: Suzanne Day, corporate vice president, general counsel and chief ethics ofﬁcer; Bob Graf, corporate vice president, research and development, as well as assuming product safety and compliance responsibilities; John King, corporate vice president, information systems and business processes; Eric Schnur, president, Lubrizol Advanced Materials; Dan Sheets, president, Lubrizol Additives; Greg Taylor, corporate vice president, strategy, development and communications; Brian Valentine, corporate vice president, chief ﬁnancial ofﬁcer and treasurer, as well as assuming global risk management responsibilities and Mike Vaughn, who will become corporate vice president, operations, supply chain and HSES (effective upon the retirement of Larry Norwood in 2012). In addition, Andy Panega, joined Lubrizol as corporate vice president, human resources. Panega brings 30 years of experience in human resource management, serving in both corporate and consulting roles. He held leadership roles in human resources at General Mills, Tonka Corporation, Dun & Bradstreet and R.R. Donnelley and Sons. Panega also founded two companies, one that focused on comprehensive health and disease prevention and another that provided merger and acquisition integration strategies.

Henkel appoints Menges executive VP human resources Henkel has appointed Kathrin Menges new member of the management board and executive vice president human resources. Menges started her professional career in 44 | Coatings World

human resources in 1990 at Bankgesellschaft Berlin AG. In 1999, she joined Henkel, initially at Schwarzkopf in Hamburg, and from 2005 at the corporate headquarters in Düsseldorf. In 2009, she Kathrin Menges was appointed corporate senior vice resident and global head of human resources.

Micro Powders appoints technical director Micro Powders, Inc. (MPI) has appointed Richard Czarnecki technical director. In this position, Czarnecki will assume responsibility for all technology functions for both the industrial and personal care divisions of MPI. Richard reports to Warren Pushaw, president of Micro Powders. He joins Micro Powders with more than 28 years of experience in the graphic arts industry. He began his career with Converters Ink (later Richard Cznarnecki ICI and Zeneca Inks), where his responsibilities progressed through management roles in product development, technical services, and regulatory affairs. He served as director of polymer science and engineering for 11 years at Sun Chemical’s Technical Center, where he led the development and global commercialization of polymers for use in paste, liquid, and energy curable inks and coatings. Most recently, he was chief technical ofﬁcer for Superior Printing Ink, where he lead their R&D, technical service, and EH&S functions. He is a member of the editorial advisory board of Ink World Magazine and is a member of the National Printing Ink Research Institute Board of Directors and most recently served as NPIRI president. www.coatingsworld.com

H.B. Fuller names Joan Schuller as vice president, Asia Pacific region H.B. Fuller Company has appointed Joan Schuller as vice president, Asia Paciﬁc, effective Nov. 28, 2011. Schuller, of Blue Bell, Pa., joins H.B. Fuller from Dow Advanced Materials. Prior to its acquisition by Dow, Schuller spent 16 years at Rohm and Haas Company, including ﬁve years leading businesses in Singapore and China. She has extensive experience executing strategic growth initiatives and successfully leading global businesses focused on coating materials, specialty adhesives, plastics additives, adhesives and sealants, paper, textiles and graphic arts. Most recently, she served as vice president and general manager of Dow Coating Materials, North America. Schuller earned a bachelor's degree in mechanical engineering from Lehigh University and a master's in business administration from Temple University.

BYK-Gardner USA adds staff BYK-Gardner, worldwide partner of the automotive, paint and plastic industries for quality control of color, appearance and physical properties, has increased its staff by nine. Rae Roby is the new regional sales manager for the Michigan and Northern Ohio Region; Sam Cauchi is sales manager responsible for covering all of Canada; Sheila White is the new Customer Care Center manager for North America; Mary Llewellyn of the Customer Care Center will be responsible for Canada; Scott Richeson, also a team member in the Customer Care Center, will work covering the Mid-Atlantic USA territory; Sandrine Letendre, one of the newest members to the Customer Care Center, will handle the West Coast USA area; Patrick Weaver, another new member of the Customer Care Center will handle the Southwest USA area; Corey Cohen joins the company as applications specialist; and lastly, Josh Egbert joined BYK-Gardner USA as the service administrator and will be responsible for assisting customers with returning instruments for certiﬁcation and service. CW November 2011

Nov. 20-24: 18th International Corrosion Congress, Perth, Australia. More info: www.18iccperth2011.com. Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info: Abrafati, www.abrafati.com. Nov. 22: Paint & Coatings Basics, Hampton, Middlesex, UK. More info: www.pra-world.com. Nov. 23-25: CHINACOAT 2011, Shanghai, China. More info: Sinostar, www.chinacoat.net. Nov. 24: Automotive Coatings, Berlin, Germany. More info: Vincentz Network; www.european-coatings.com/events. Nov. 29 – Dec. 1: Radiation Curing Technology, Hampton, Middlesex, UK. More info: www.pra-world.com. Dec. 7: 3rd Vietnam International Coatings Exhibition, Ho Chi Minh City, Vietnam. Dec. 7 - 8: ASTM International Committtee GO2 on Wear and Erosion, New Orleans, LA, U.S. More info: www.astm.org/commit/G02.htm. Dec. 15 - 16: China International Green Coating Summit, Beijing, China. More info: G-Show; www.gshowasia.com/CIGSC.

Meetings

ABRAFATI runs Nov. 21-23 in Sao Paulo; CHINACOAT2011 is in Shanghai Nov. 23-25 MAJOR UPCOMING MEETINGS Nov. 21-23: ABRAFATI 2011 Sao Paulo, Brazil www.abrafati.com Nov. 23-25: CHINACOAT 2011 Shanghai, China www.chinacoat.net Jan. 24-27: World of Concrete Las Vegas, Nev., United States www.worldofconcrete.com Jan. 24 – 27: World of Concrete, Las Vegas, NV. More info: www.worldofconcrete.com.

Feb. 19 – 22: PDCA 2012, Las Vegas, NV. More info: www.paintinganddecoratingexpo.com.

Jan. 30 - Feb. 2: SSPC 2012, Tampa, FL. More info: www.sspc.org.

Feb. 22 - 24: Smart Coatings, Orlando, FL, U.S. More info: www.smartcoatings.org.

Feb. 6 - 10: Polymers and Coatings Introductory Short Course, San Luis Obispo, CA, U.S. More info: www.polymerscoatings.calpoly.edu. Feb. 13-17: 39th Annual Waterborne Symposium, New Orleans, LA. More info: www.psrc.usm.edu.com.

Mar. 11 – 14: SSCT 2012 Annual Meeting, St. Augustine, FL. More info: www.ssct.org. Mar. 11 - 15: Pittcon 2012, Orlando, FL, U.S. More info: www.pittcon.org.

Dec. 28 - 31: 11th International Paint, Resin, Coatings & Composite Fair, Tehran, Iran. More info: Banian Omid Co.; www.ipcc.ir.

2012 Jan. 23: Coatings for Concrete Conference, Las Vegas, NV. More info: www.paint.org/events/ac-series.

November 2011

www.coatingsworld.com

Coatings World | 45

Meetings

Mar. 12-14: Middle East Coatings Show 2012, Dubai, UAE. More info: The Coatings Group, www.coatingsgroup.com. Mar. 13-14: Professional Paint Formulation, Hampton, Middlesex, UK. More info: www.pra-world.com.

Mar. 27 - 29: WESTEC 2012, Los Angeles, CA, U.S. More info: www.westeconline.com.

Apr. 11-12: Electrocoat 2012, Orlando, FL, U.S. More info: www.electrocoat.org.

Apr. 3: PSCT Technical Symposium, Horsham, PA, U.S. More info: The Philadelphia Society for Coatings Technology; www.psct.org.

Apr. 15 - 17: ASC Spring Convention, Denver, CO, U.S. More info: www.ascouncil.org.

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June 4 - 6: FATIPEC, Lausanne, Switzerland. More info: www.fatipec.com. Oct. 23-27: parts2clean, Stuttgart, Germany. More info: www.parts2clean.com. Sept. 18 - 21: World Adhesive and Sealant Conference 2012, Paris, France. More info: FEICA, www.feica.eu. Sept. 19 - 20: Asia Pacific Coatings Show, Jakarta, Indonesia. More info: www.coatingsgroup.com Sept. 24 - 26: Polyurethanes 2012 Technical Conference, Atlanta, GA, U.S. Oct. 7 - 9: ASC Fall Convention, Louisville, KY, U.S. More info: www.ascouncil.org. Nov. 28 - 30: CHINACOAT2012, Guangzhou, China. More info: www.chinacoat.net. CW November 2011

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November 2011

Advertising Index

Company Name

Page

Phone

Fax

Website

American Coatings Show ...................................9 ......................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com Blairgowrie Associates, LLC..............................25 ........................602-539-2683.............................................................www.blairgowrieassociates.com BYK USA Inc......................................................3 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com Chemark Consulting .........................................31 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net Conn & Company ............................................46 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com Everlight Chemical Ind. Corp............................31..........................................................................................................................www.everlight-uva.com Evonik Industries............................................Cov. 2 .....................732-981-5346....................................................................................www.evonik.com Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com Munzing .........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com Nitro Quimica....................................................7 ......................................................................................................................www.nitroquimica.com.br

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October 6, 2011

September 2011

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C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446 Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446

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390

91.1%

91.9%

15082 Rodman Publishing Corp.

70 Hilltop Rd., Ramsey, NJ 07446-1150

James R. Zilenziger

70 Hilltop Rd., Ramsey, NJ 70 Hilltop Rd., Ramsey, NJ 70 Hilltop Rd., Ramsey, NJ 70 Hilltop Rd., Ramsey, NJ

Rodman J. Zilenziger, Jr

Claire R. Zilenziger Katherine M. Zilenziger Anna G. Zilenziger

November 2011

70 Hilltop Rd., Ramsey, NJ 07446-1150

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07446-1150 07446-1150 07446-1150 07446-1150

www.coatingsworld.com

November 2011

1206

Circulation Manager

15368

10/6/11

Coatings World | 49

Final Coat

Ace Hardware Surprises Children’s Miracle Network Hospitals Colorado Champion

While in Denver, Colo. for its annual retailer convention, Ace Hardware surprised Ayla Charness, the Children’s Miracle Network Hospitals Colorado Champion, with a complete bedroom makeover. Led by Ace Hardware’s home expert, Lou Manfredini, with hands-on support from neighboring retailers—Ralston Ace Hardware and Ace Hardware at Westwoods—and donations from American Furniture Warehouse, Essco Carpets and CertaPro painters of Arvada, Ace transformed Ayla’s bedroom from ﬂoor to ceiling, featuring Clark+Kensington, Ace’s new premium line of paint + primer in one. This year marks the 20th anniversary of Ace’s support of Children’s Miracle Network Hospitals and in celebration of this milestone, Ace is participating in the charity’s annual Champions program. This initiative selects one child from each state with an extraordinary medical history to serve as an ambassador for the 170 Children’s Miracle Network Hospitals across the country. Ayla Charness was chosen as this year’s Colorado representative. After a minor playground accident caused severe bruising at the age of three, Ayla was diagnosed with a rare blood disorder called idiopathic thrombocytopenic purpura (ITP). Since her diagnosis, Ayla faces the challenges of her disease with maturity, empathy, and patience and is a strong advocate for the kids in her community who are confronting the same challenges she experiences on a daily basis. The team of neighborhood experts gathered at her home and surprised her family with the announcement of the upcoming makeover. Over the course of two days the volunteers worked to transform her bedroom into a little girl’s dream retreat, com-

plete with new Clark+Kensington painted walls, carpeting, furniture and accessories. Her little sister Amanda also received a bedroom transformation thanks to Clark+Kensington and their adjoining bathroom was made over with a new tiled ﬂoor, a fresh coat of paint and bathroom accessories. CW

Left, Ayla shows Lou Manfredini her room before the makeover. Below: Ayla’s brand new bedroom.

Ayla’s family with Ace Hardware’s home expert Lou Manfredini and the makeover team celebrate the announcement of her bedroom makeover. 50 | Coatings World

www.coatingsworld.com

November 2011

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