National Floor Trends February 2011

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Surfaces 2011 section begins on page 22.

p. 10 Habit: Be Inquisitive – What Questions Are You Asking? p. 16 Tips for Selecting the Right Mill Partner(s) p. 46 Exclusive Study: Hardwood, Carpet Segments to Lead in 2011

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Vol. 13, No. 2

February 11

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National Floor Trends

NATIONAL FLOOR TRENDS Volume 13, Issue 2 (ISSN 1521-8031) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: NATIONAL FLOOR TRENDS, P.O. Box 2145, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to NATIONAL FLOOR TRENDS, P.O. Box 2145, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or [email protected].

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Habit: Be Inquisitive – What Questions Are You Asking? Columnist Sam Allman says that the best way to improve your business is to ask questions. An inquisitive mind can come up with creative ideas and solutions to problems. He also talks about the importance of using the WFCA’s Financial Report.

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Tips for Selecting the Right Mill Partner(s) Do you have the right mill partner(s) working with you? Columnist Dave Stafford walks readers through ways to find great partners and shares some warning signs of when it might be best to walk away.

On The Cover: Pictured is Bliss Veranda, made with Beaulieu’s SoftSense polyester filament fiber in 36 colors. Part of the HealthyTouch collection, the style features Silver Release technology, a lifetime “no exclusions” stain warranty, builtin Magic Fresh odor reducer, and 3M Scotchgard Protector. Photo courtesy Beaulieu.

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Exclusive Study: Hardwood, Carpet Segments to Lead in 2011 Respondents in our exclusive survey of flooring retailers and contractors say that the hardwood flooring and carpet segments will lead the charge in residential sales this year. They also predict that residential replacement will help retail sales the most, followed by contract/commercial, builder/new construction and Main Street commercial.

This is all the magic you’ll need in 2011.

Get all our winning Magic Fresh® products in one blissful, easy-to-use system designed to simplify your life and your customer’s and make you more money! This display features the first ever built-in tester kit to demonstrate the power of our Magic Fresh odor reducing treatment so you close your sale fast. All Magic Fresh collection styles have a lifetime stain warranty, too. And it’s all supported with a revolutionary new website with preferred dealer locator placement for your store. Ask your Bliss associate about all the magic and visit us at Surfaces booth S3811 or online at beaulieuofamerica.com or call us at 800-227-7211. Circle 5 on Information Card

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National Floor Trends

www.ntlfloortrends.com Group Publisher Phil Johnson • [email protected] Editor and Publisher Jeff Golden • [email protected] Associate Editor Michael Chmielecki • [email protected] Tile & Stone Editor Arpi Nalbandian • [email protected] Products Editor John Moore • [email protected] Sr. Art Director Rick Arvidson • [email protected] Production Manager Jennifer Allen • [email protected] Columnists: Sam Allman, Annette Callari, Christopher Capobianco, Len Daubler, Dave Gobis, Reggie Hill, Randy Prewitt, Dave Stafford, Ray Thompson Jr.

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Editorial Comment

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Surfaces 2011 Feature

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Surfaces 2011 Products

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Cove Base, Mouldings and Trim Feature

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Tile & Stone

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Classified Ads

50

Focus on Resilient

52

Green Installation Products Gallery

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Green Matters

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News/People/Places/Events

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Products

60

Industry Q&A: Healthier Choice

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Products & Literature on Display

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Reader Action Card

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Ad Index/

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Training Schools Update

On the Web:

In Memoriam: Howard Olansky 1928-2006

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Durkan, NEWH ready for ‘D*scover’ contest Durkan and NEWH (The Network of the Hospitality Industry) are hosting their second annual D*scover carpet design contest, open to designers and students.

Mannington’s tx:style to send winners to Paris Mannington Commercial is seeking entries for its annual tx:style design challenge, with this year’s Grand Prize winners going to Paris.

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E ditorial Comment I

by Jeff Golden, editor

Surfaces 2011 Combines Education/New Products Together

FLASH: The unemployment rate dropped to 9.4% from 9.8% in December 2010. This is great news and creates optimism for the industry and consumers. What a great way to start the year.

Jeff welcomes your comments. He can be reached via e-mail at GoldenJ@ bnpmedia.com, or you can write him in care of NFT.

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he Surfaces show always brings excitement to the industry. This year, the interest and intensity increases with the show venue moving cross-town from the Sands Expo to the Mandalay Bay Convention Center. Also new this year: The event is co-located with StonExpo/ Marmomacc Americas. Attendees will have an opportunity to see the latest floor covering, natural stone products and educational events together. See our Surfaces special section, including events and new products beginning on page 22. The year also kicks off the 2011 Styling Excellence Awards program. To participate and have a chance to win great prizes, stop by our booth at the Surfaces show (S2238) and vote for the best area rug, residential and commercial carpet, ceramic tile, laminate flooring, and luxury vinyl tile, along with your favorite resilient, rubber, and wood flooring products, as well as your favorite merchandising unit. If you’re not attending the show this year, please visit our website (www.ntlfloortrends.com) to vote. The deadline for ballots is Feb. 15. Take a look at these other articles designed to improve your company’s bottom line: Columnist Sam Allman covers the important, but sometimes forgotten habit of being inquisitive. An inquisitive mind can come up with creative ideas and solutions to business problems. See story starting on page 10. Year after year, National Floor Trends conducts the most in-depth research on all product segments. Included in this month’s issue is the annual Market Trends Study, based upon responses from flooring retailers and contractors – the key component for the success of the entire flooring industry. The

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information they provide – this year and years past – provides direction for all. Hardwood and carpet sales will continue to grow according to our study respondents. See the complete study beginning on page 46. Here’s another story perfect for when you are visiting the trade shows and determining the products and mill partners to represent. Columnist Dave Stafford walks readers through ways to find great partners along with some of the warning signs of when it might be best to part ways with a current vendor. Story begins on page 16. Associate editor Michael Chmielecki presents the new trends in cove base, mouldings and trims. See how these products are changing and the increasing use of green content. Story begins on page 36. Tile products are increasing in size and with these changes, columnist Dave Gobis points out some potential areas for a failed installation. See this must-read story beginning on page 40 to save your company and your installation crew a potential expensive job failure. Commercial resilient backings have changed, according to columnist Ray Thompson, so installers need to make sure they are using the correct adhesive/flooring product combination. See the article beginning on page 50 for determining the right adhesive to trowel, roll or spray. Beginning on page 52 is a special green installation products gallery. Check out these new products for residential and/or commercial use. This month’s Industry Q & A features Gary Hernandez, Jr. of Healthier Choice’s Specialty Products Div. See page 60 to learn more about the Flexitions product and Healthier Choice. All segments need ongoing training; check out this important story to train your salespeople, managers, installers and other personnel, beginning nft on page 66. ●

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A rt of Retail Management I

by Sam Allman

Habit: Be Inquisitive What Questions Are You Asking?

Sam Allman is president of Allman Consulting and Training and serves as dean of Mohawk University. He is an internationally recognized motivational speaker, consultant, trainer and author who delivers inspiring programs in areas such as leadership, customer service, management development, team building, retail sales and personal quality management. He has developed many audio and video programs and has created hundreds of training and educational learning systems. He can be reached at (770) 4252142 or at sam@ allmanconsulting.com.

As I began to prepare this column, I knew I wanted to continue focusing on the efficacy of using the 2010 WFCA Financial Report for identifying areas in a floor covering business to improve. In the last column I talked about the importance of the Critical Profit Variables or CPVs, the most important variable factors that, if managed well, will generate profits for the business owner.

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o expand what I had previously written, I decided to interview Donny Phillips, Riley Gazzaway and Frank Winter of Atlanta Flooring Design Centers. Located in Suwanee, Ga., and Charlotte, N.C., Atlanta Flooring Design Centers is both a commercial and residential flooring contractor. Since 1985 they have been a respected name in the floor covering industry, serving the Southeast region. Donny Phillips has used the WFCA reports for almost 15 years. Not only that, but he has served on its board of directors. Donny has used the report to grow his business, but has also watched others use it to make crucial decisions about their businesses. During the interview, I had a blinding flash of insight, one of those ah ha moments. As they were explaining to me how they used the report, it dawned on me what the report did for them: It generated in them a sense of inquisitiveness about their business. The WFCA report generated for them more questions than answers. Donny commented, “We use the report to see how we stack up against other flooring businesses. We always want to know how well we are doing in comparison with others in the industry.” I learned many years ago that it’s not what you know; it’s what you can find out. It’s not the answers; it’s the questions. As has been written, “The quality of our life is a direct reflection of the quality of questions we ask ourselves.”

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Donny, Riley and Frank have developed the habit of inquisitiveness and that is defined as inclined to ask questions. To paraphrase American author Frank Moore Colby (1865 -1925), “Every man ought to be inquisitive through every hour of his great adventure [of running a flooring business] down to the day when he shall close its doors or walk away. For if he leaves without a question in his heart, what excuse is there for his continuance?” It has been said that there are no stupid or foolish questions. No man becomes a fool until he has stopped asking questions. “You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions,” said Nobel Prize winner Naguib Mahfouz. Or as Robert F. Kennedy once said, “There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?” Shouldn’t all business owners dream big and ask, “Why not?”

From left are Atlanta Flooring Design Centers’ Donny Phillips, Riley Gazzaway and Frank Winter.

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by Sam Allman

Quality questions create a quality business. Successful business owners ask better questions, and as a result, they get better answers. Donny didn’t tell me his success was related to the questions he was asking. My gut, however, tells me that his inquisitiveness is a primary factor. I have always said that the power of product knowledge for a sales person is that it facilitates asking better questions. The 2010 WFCA Report

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I learned many years ago that it’s not what you know; it’s what you can find out. It’s not the answers; it’s the questions.

gives an overwhelming amount of information; however, its real value is in the questions it generates for those who study it. When I asked Riley how he used the report, he replied, “It helps us identify what we do well and what areas of our business we need to work on.” It also generates questions like: How well do we utilize our space? Do we have adequate showroom space? Do we have too many employees? How productive are our employees? How well do we collect money? How well do we manage our inventory? How effective is our compensation program? How do we compare with profitability? How effective are we in controlling expenses? How productive are our assets? How well are we using our cash? Circle 7 on Information Card

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by Sam Allman

Atlanta Flooring Design Centers uses the following core values for success: teamwork through trust and respect; integrity; commitment to customer enthusiasm; passion for winning; accountability at all levels; and commitment to continuous improvement. Shown is the store in Suwanee, Ga. Photos courtesy Atlanta Flooring Design Centers.

I can write dozens more questions that the report generates. However, let’s revisit one of the questions we covered in last month’s column about Joe Montemagni of Baystate Rug: “As I

reviewed the numbers, I would ask myself, ‘If they can be more profitable why can’t I?’” Sounds almost like something Robert F. Kennedy would say if he were in the flooring business: “I have big dreams for my business. I’ve never done it before, but why not?” Donny Philips asks questions like, “What do I need to do to get that result? What are they doing to get greater profitability? How do I need to change to improve and improve my businesses results?” My question to you: Are you asking about your business? What questions are you asking about your life? As Plato said, “The unexamined life is not worth living.” Is the unexamined business really worth owning? Participating in the next WFCA report or joining the WFCA may give you the answers you are seeking, but may also make you more inquisitive. The important thing is to never stop questioning. As Albert Einstein said, “The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle, require creative imagination and marks real advances.” As a Chinese proverb states, he who asks is a fool for five minutes, but he who does not ask remains a fool forever. What nft questions are you asking? ●

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Surfaces 2011 Booth S5717

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C ommercial Possibilities I

by Dave Stafford

Tips for Selecting the Right Mill Partner(s) Your success in 2011 will be directly proportional to how well you pick your mill partner suppliers. With an experienced mill rep and the right mill partner, you get an excellent product range, pricing, and support; with the wrong one, you miss out on preferential pricing, have marginal products, and limited support. Dave Stafford is a flooring industry veteran who retired as executive vice president of Commercial Carpets of America (“CCA”), a major independent flooring dealer in northern Virginia. Dave has served as vice chairman of Floor Covering Installation Contractor’s Association (FCICA), and is currently a member of their Industry Relations Committee. He was honored in 2007 with Honorary Lifetime Membership for his contributions to the flooring industry. Dave provides consulting services in government contracts and business operations. He may be reached at [email protected] or (703) 926-1288.

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dentify what you need in products. How does your product mix match up with the commercial segments you have decided to pursue? If you are going to aggressively pursue property management and corporate clients, then you need a terrific carpet tile lineup and a wide range of broadloom. If healthcare is on your agenda, then linoleum, rubber, and vinyl flooring will be important. You cannot be truly successful in the commercial segment without a stellar product selection! Review your existing commercial product line up. Ascertain your 2010 volume in each product category and then figure out your top five or 10 most purchased items. From which supplier did these products come? If your top 10 products are from seven different suppliers, then you don’t have the right product mix within the segment and you are spreading yourself too thin. You’re not important enough to any one mill partner to have the clout you will need. To increase your importance to a mill partner, try to enhance your relationship and buying power with your current vendors. You already have a relationship with certain suppliers, so you may find that you were not using their full range of offerings. Have a conversation like this: “Bill, I have been using a lot of your broadloom, but not your carpet tile. How about coming in and talking with me about that specific product lineup?” Often, you will find there is an overlap between lines that will make it much easier to specify and lock up projects. The bonus here is that you will become much more important to your mill partner. Do your research on sources for the products

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needed when your current suppliers do not have what you need. Review the published lists of manufacturers and avail yourself of the knowledge of the company mill reps you are using to find out which manufacturers have a presence in your market area. If the supplier does not have a presence in your area by having a mill rep, be cautious. It is extremely frustrating to have a problem and know that the closest person you can contact is three states away. You may also ask trusted friends, associates, or current suppliers within your immediate market area. Another excellent source is experienced certified flooring inspectors, those who see problem jobs every day. If the question is properly asked, most will be forthcoming on the best and worst product manufacturers in their area.

Try to enhance your relationship and buying power with your vendors; you will increase your importance to your mill partner.

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by Dave Stafford

Associations like CFI and FCICA can usually access valuable information from their members. “Sandra, I know you have a number of members; I am trying to find a great supplier of rubber flooring in my area and wonder if your members could provide any feedback for me?” Frequently, you will receive solid info about the best ones within 24 hours as these associations are very responsive! You may even get good feedback from some of your friendly competitors by asking, “Jim, I know we compete for some of the same clients, but I wonder if you have had any experience with the Ajax Company that sells carpet tile?” Human nature dictates that one delights in sharing bad news, so they

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If your top 10 products are from seven different suppliers, then you don’t have the right product mix.

will quickly tell you if they have had problems and if the company could be counted on to correct any deficiencies. Refine your list of mill suppliers and contact the mill rep for an initial meeting. This first meeting is somewhat like an interview for a new hire. Have your list of questions and fire away, make notes, and look over the mill rep. Is this someone that you can work with or do you sense it may be a struggle? I have had first interviews where I found out quickly that there was no way it was going to be viable and saved myself a lot of time by refusing their offers to make presentations and send me samples. Here are some of the main questions you should be asking: How many dealer Circle 10 on Information Card

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by Dave Stafford

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accounts do you have in my market area? What is your approach to pricing, price lists, price levels, specifying projects, and who handles pricing? Who handles your technical support and training? What is your company’s goal for this market area? If a mill rep is coy or refuses to answer these types of questions, then I wouldn’t waste my time with them. You must be willing to share the broad brush of your plans for the immediate year. Outline what type of accounts you will be pursuing, perhaps a major account where you could use their products. Give info, but limit details because you may not end up working with them and you don’t want to give away your whole game plan. Remember, this first meeting is just to eliminate those that don’t make the grade. If you’re not familiar with their line, then take a quick look at their product range for color, design, and quality. You’ll go into a lot more detail on subsequent meetings. Your mill rep is the key when considering top choices for mill partners. What kind of clout does this mill rep have and

If the supplier does not have a mill rep presence in your market area, be cautious in selecting them as a key supplier.

what is his reputation? It is absolutely critical that you gauge the knowledge, reputation and clout of your mill rep. Your mill rep must be able to provide pricing and make decisions. One that is joined at the hip with a regional vice president who always takes several days to respond will not be a key mill rep. The ideal mill rep is one that has been in your market area for several years, is experienced, manages his pricing book and project specs personally, and can intervene for you if there is a credit, pricing, shipping or technical problem. He also requires project spec registration, details and completely manages his project pricing. Your ability to get project specs and land commercial jobs will be in direct proportion to the pricing and support you get from your mill rep. Put a premium on the integrity of the mill rep; you have to be able to rely on what he says, even if he has to give you bad news. Some are reluctant to make the tough phone calls, so just leave you hanging; the worst ones will lie and tell you what you’d like to hear.

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by Dave Stafford

One of the finest mill reps I’ve ever worked with could be counted on to return a phone call within two hours! He knew exactly what was going on in his large market area and he managed pricing and the activities of his junior associates. Once a potential project was outlined, he was a valuable source of information for street gossip, especially when a client tried to buy direct. The quality of the mill rep and his approach to pricing is always more important than the quality of the mill’s products. Some may disagree, but the fact is, if you cannot sell their products at a profit and are always locked in a how low can you go price battle, you are wasting a lot of energy. Final thoughts on picking a mill partner: After the initial meeting, you should do more research on those that looked good to you. What is their general reputation within the industry; how do they handle claims; what is their method for handling technical challenges in installation?

It is more important to pick a mill partner that limits the availability of their products within a market area. If the

It is absolutely critical that you gauge the knowledge, reputation and clout of your mill rep.

mill’s plan to boost market share is to sell to everyone, then take a pass. The mill partner should be eager to work with you

by planning contacts on target accounts and accounts you may not have even considered. Make sure you can establish the right amount of credit line with the mill partner. Are they willing to work with you on important high-value projects with special credit terms and a specific credit line? Their day-to-day terms are also important: Can you live with them and keep your payments current? If you have filed a legitimate product claim, may this be removed from the credit line while a determination is made? Will their technical department be responsive to onsite training or help with new products? Will the mill rep provide training to make your sales personnel confident in their presentations? Will they make a key sales call with you? There are many, many good mill partners from which to choose. Select the right one and you may just pick up another $1,000,000 in commercial nft business this year. ●

Through Tile Partners for Humanity, the tile industry’s charitable organization, you can make a difference in someone’s life. You can help low-income families build simple and durable homes, or other nonprofit organizations such as the Appalachian Youth Center in their construction projects. Your donations help TPFH to achieve their mission to strengthen communities and improve lives. There are so many ways you can contribute. All of us can take time to promote Tile Partners for Humanity within our industry. Manufacturers and distributors can donate excess or obsolete tile and tile-setting materials as well as gift-in-kind donations (such as this ad, which was generously created by MAPEI). Even installers can make a contribution: By volunteering time and labor, you can make sure the installations are sound. You can also make financial donations to TPFH on your next eBay sale by selecting TPFH as your nonprofit organization, or by becoming a financial sponsor of TPFH. For more information, please visit our website at www.tpfh.com or contact Lynn.Labuda@ tpfh.com or (770) 416-0200.

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HENRY® recognized as the #1 preferred adhesives brand by retail dealers for three years in a row! HENRY® has been chosen as the #1 preferred adhesives brand for the third year in a row in annual survey of retail dealers! HENRY® was also recognized in the last two biannual surveys of contract dealers ranking 1st and 2nd respectively. HENRY® has been a trusted dealer partner for over 70 years delivering reliable, high-performance products that reduce the time, cost and risk for all types of flooring installations. HENRY® provides innovative, environmentally friendly, premium products that deliver a distinct competitive advantage and are backed by unmatched customer service, expert technical support, in-depth training and an unwavering commitment to the success and profitability of our loyal customer’s businesses.

Thank you again to the independent retailers for this distinguished recognition! The W.W. Henry Company • 400 Ardex Park Dr. • Aliquippa, PA 15001 Tel: 724-203-8000 • Toll Free: 800-232-4832 • www.wwhenry.com *Surveys conducted by Floor Focus Magazine

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Ralston to Discuss Perseverance During Surfaces General Session by Michael Chmielecki, associate editor

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his year’s Surfaces 2011 general session will focus on the importance of persevering against all odds, when author and outdoorsman Aron Ralston takes the stage to share his harrowing story of being pinned by an 800-pound boulder during a solo canyon hike and the life-altering decision he made to free himself. Ralston, who was trapped for more than five days, will present “Between a Rock and a Hard Place: Overcoming Adversity” 8:30 to 10 a.m. Jan. 25 at Surfaces’ new venue, the Mandalay Bay Convention Center in Las Vegas. His story, which was recently made into the film 127 Hours, starring James Franco and directed by Academy Award-winning director Danny Boyle,

is designed to inspire attendees with its message of perseverance and courage, according to Chelsie Thornton, Surfaces conference manager. “Aron’s story is sure to inspire all in attendance. His message of goalattaining, perseverance and hope is applicable both personally and professionally,” she said. Surfaces, with exhibits running Jan. 25-27 (educational classes start Jan. 24), will be held in conjunction with StonExpo/Marmomacc Americas, which features a wide range of both natural stone products and fabricating equipment. Additionally, thanks to a renewed partnership between Surfaces/ StonExpo and World Market Center Las Vegas, attendees can move freely

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between Surfaces/StonExpo and the Las Vegas Market, running Jan. 24-28. “The co-location gives floor covering professionals the opportunity to expand their product offerings and increase their knowledge,” noted Kelly Cooper, Surfaces marketing manager. “This is going to be an exciting year.” Surfaces will include three themed educational events: A two-day Floor Covering Inspectors Symposium (Jan.

Above: The show floor at last year’s Surfaces show. Photo courtesy of Hanley Wood.

An educational presentation during last year’s show; this year’s show will include a wide range of educational courses and themed designer days. Photo courtesy of Hanley Wood.

24-25), Designing with Natural Stone (9:30 a.m. to 6 p.m. Jan. 25), and Designer Day (8 a.m. to 5:30 p.m. Jan. 26). The Jan. 24-25 symposium, developed for inspectors, retailers, distributors, manufacturers, installers, specifiers, and architects and designers, will include both presentations and hands-on courses from top experts in the field. Attendees will qualify for two IICRC CEC credits. The Designing with Natural Stone event on Jan. 25 will offer architects and designers continuing education credits (5.5 LUs/ HSWs, including two SD credits) and will feature a case study of the M Resort & Spa in Las Vegas, along with a range of presentations on natural stone and a guided tour of StonExpo. National Floor Trends columnist Annette Callari will kick off the Designer Day event on Jan. 26 with her presentation “Increasing Sales Through the Psychology of Color,” 8 to 9:30 a.m. The Designer Day will also include a tour of the Surfaces show floor, presentations from other design experts, and a guided tour of the Aria Hotel & Casino at CityCenter.

Callari will hold another seminar, “Color Visions 2011, PLUS Hot Marketing Trends You Need to Know,” 8 to 9:30 a.m. Jan. 27. She is one of several NFT columnists who will share their knowledge with show-goers. Other presentations include: “Everything You’ve Always Wanted to Know About the Commercial Flooring Business,” 3 to 4:30 p.m. Jan. 24, presented by NFT columnist Dave Stafford, Re:Source Floors owner and president Alan Beswick, and Starnet Worldwide president and ceo Jeanne Matson; and “Marketing Your Business on a Beer Budget,” noon to 1 p.m. Jan. 25, and “Heart and Mind Leadership,” 4 to 5:30 p.m. Jan. 25, both presented by NFT columnist Sam Allman. NFT will again hold its annual Styling Excellence Awards at Surfaces. Show-goers can vote for the best products in a range of flooring categories, through ballots available at the show and online. Also returning this year is the New Product Showcase. The 2011 edition will feature new products in a glass case in the show lobby. As part of the showcase, Surfaces will hold its annual Best New Product contest. The winner will be awarded during the show and judged by a panel that will include the staffs of NFT, Floor Covering Installer and TILE Magazine. Exhibits at Surfaces/StonExpo will run 10 a.m. to 5 p.m. Jan. 25, 9 a.m. to 5 p.m. Jan. 26 and 9 a.m. to 4 p.m. Jan. 27. The Las Vegas Market will run 8 a.m. to 6 p.m. Jan. 24-27, and 8 a.m. to 4 p.m. Jan. 28.Visit NFT at Surfaces at booth #S2238. For more information on the shows, visit www.surfaces.com, nft www.stonexpo.com and www.lasvegasmarket.com. ●

Left: Aron Ralston will present the General Session at Surfaces. Photo by Michael Alvarez/courtesy of Hanley Wood.

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02.11>[Surfaces]Products RUGS & CARPET 1

Mohawk introduces branded PET BCF collection Mohawk’s Wear-Dated Revive program is the first consumer branded PET BCF carpet collection, the company says. The series features Scotchgard Protector Advanced Repel Technology stain and soil protection. Booth #S3832. For details, circle 216 on the Reader Inquiry Card.

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Twenty new Bliss by Beaulieu styles make up the HealthyTouch collection, made with SoftSense polyester filament fiber. The collection includes Magic Fresh odor reducing treatment, as well as Silver Release. Booth #S3811. For details, circle 234 on the Reader Inquiry Card.

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Bliss by Beaulieu’s HealthyTouch made with SoftSense polyester fiber

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Couristan intros Cascade wool Berber carpet Couristan’s new Cascade series is a New Zealand wool, tufted Berber carpet with a thick, chunky loop pile. Cascade is available in five classic neutral tones and is stocked 13’ 2” wide. Booth #S3312. For details, circle 198 on the Reader Inquiry Card.

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Smart Living Color Wall features Mohawk SmartStrand The Smart Living Color Wall, Mohawk’s display for SmartStrand with DuPont Sorona carpet, features a range of textures, friezes, berber friezes and pin dot patterns. Booth #S3832. For details, circle 174 on the Reader Inquiry Card.

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Bliss by Beaulieu unveils HealthyTouch display Bliss by Beaulieu’s new HealthyTouch merchandising system features 10 display cards on each side of the system’s center. The threepanel center section includes a Magic Fresh demo area along with key features and benefits of Healthy Touch, removable samples and a product step-up strategy. Booth #S3811. For details, circle 235 on the Reader Inquiry Card.

Hagaman’s new tufted carpet recreates flat woven look Hagaman Carpet Industries is introducing a new collection of tufted carpet that emulates the look of flat woven goods. The collection includes both solid color and multi-color geometric designs and is made from New Zealand wool. Booth # S2526. For details, circle 196 on the Reader Inquiry Card. Indicates the company’s inclusion in the National Floor Trends 2011 Styling Excellence Awards program.

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Introducing the first and only P.E.T. BCF branded carpet: R-DAT TED REVIV VE™. WEAR ®

For over 30 years, the WearDated name has been synonymous with first-class quality, comfortable styling and tough-tested durability. Now, WearDated Revive, Mohawk’s newest innovation, has elevated P.E.T. BCF carpets to a whole new level that will help you drive sales, profits and customer satisfaction. Yes...it will be a great New Year! UÊ-œvÌiÀ]ÊVi>˜iÀÊ>˜`ʏœ˜}iÀ‡>Ã̈˜}Ê`ÕiÊ̜ʈ˜˜œÛ>̈ÛiÊwLiÀÊVi>˜Ãˆ˜}Ê«ÀœViÃÃÊ UÊ*iÀvœÀ“>˜Vi‡ViÀ̈wi`Ê̜ʓiiÌÊ7i>À‡ >Ìi`½Ãʺ̜Õ}…‡ÌiÃÌi`»ÊÃÌ>˜`>À`Ê UÊ-VœÌV…}>À`™ Protector Advanced Repel Technology for better soil protection UÊ Vœ‡vÀˆi˜`ÞpVÀi>ÌiÃÊ>ÊLiÌÌiÀÊܜÀ`ÊLÞÊÀi`ÕVˆ˜}ʏ>˜`wÊÜ>ÃÌi UÊ
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Carpet Fiber

To learn more, contact your local Mohawk sales representative or call 877.ASK.MOHAWK

www.MohawkToday.com

Circle 13 on Information Card

02.11>[Surfaces]Products

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J. Mish adds new series to Silk Impressions Williston is the latest addition to J. Mish’s Silk Impressions collection, branded by Wools of New Zealand. Williston is designed to offer a wool/silk effect and is rated for both residential and commercial installations. Booth #S2425. For details, circle 194 on the Reader Inquiry Card.

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Bliss by Beaulieu’s Magic Fresh features proprietary odor treatment Beaulieu’s proprietary odor-reducing formula, Magic Fresh, gets its own carpet collection with 32 styles sorted good-better-best. Made with Stainmaster Tactesse BCF nylon fiber, the Magic Fresh collection carries a lifetime stain warranty and a “You’ll love it or we’ll take it back” guarantee. Booth #S3811. For details, circle 202 on the Reader Inquiry Card.

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HARDWOOD 8

New Ark Floors hardwoods carry 25-year warranty Ark has unveiled new hardwood floors. Engineered products include hand-scraped Wild Toona and Padauk, high-gloss maples and the Estate Collection of 3 mil oiled oak looks. In solid, Ark has launched Smooth Rengas & Capirona. Booth #B8334. For details, circle 178 on the Reader Inquiry Card.

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Mohawk adds new floors in strand woven bamboo Mohawk introduces two new strand woven bamboo floors: Hilea in its Rarity Collection and Kahala in the Artiquity Collection. Kahala features hand-scraped visuals in a 5” wide plank. Both collections feature the Uniclic installation system. Booth #S3832. For details, circle 172 on the Reader Inquiry Card.

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10 Mannington launches

True Bamboo flooring Mannington’s True Bamboo flooring uses the entire stalk of the bamboo and, through a patented process, smoothes it out so it looks like a bamboo pole. True Bamboo is made using 100 percent bamboo, with a bio-based, renewable coatings system. Shorelines Lobby. For details, circle 150 on the Reader Inquiry Card.

11 Mullican’s Meridian Pointe offers moisture warranty

New from Mullican Flooring, the Meridian Pointe hardwood collection has been engineered to eliminate warping, cupping and buckling, and is the first solid hardwood floor to offer a moisture warranty, according to the company. The series is available in five colors of red and white oak, in 3”, 4” and 5” widths. Booth #S1027. For details, circle 250 on the Reader Inquiry Card.

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02.11>[Surfaces]Products 12 Mohawk’s Greyson series:

High-end look at a value price Mohawk’s Greyson series combines a subtle distressed character with a low-luster multistain antiquing to create an aged look. The 5” by 3/8” engineered boards use the company’s PureBond technology, designed to eliminate formaldehyde emissions. Booth #S3832. For details, circle 220 on the Reader Inquiry Card.

13 Earthly Elements display new from Mannington

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Mannington’s new Earthly Elements hardwood flooring display features a low, 60” height. The unit also offers an easy indexing system, along with 16 removable samples. Shorelines Lobby. For details, circle 154 on the Reader Inquiry Card.

14 HomerWood introduces

Reclaimed American Oak

New from HomerWood, Reclaimed American Oak floors are produced from boards used in 19th century barns. The series features board widths from 3.5” to 8.5”, and is available in oil, natural, brown, whitewash and slate colors. Booth #Surf CDE. For details, circle 244 on the Reader Inquiry Card.

RESILIENT 15 Congoleum’s AirStep Basix

an entry-level product in 4 designs

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Congoleum’s AirStep Basix is an entry-level resilient flooring for the builder and property manager market. Made with the company’s UltraTec construction, the collection is available in four designs and 12 colors. Booth #Reef A. For details, circle 200 on the Reader Inquiry Card.

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16 EarthWerks’ LinkWerks a floating LVT flooring

LinkWerks is a new line of floating LVT flooring designed by EarthWerks to address the needs of installation with unusual subfloor challenges, the company says. LinkWerks Rapid Clic is a fast to install 7” by 48” commercial grade Unilin Click floating vinyl plank available in 10 colors; LinkWerks Firm Loc is offered in 6” by 36” planks and 12” by 24” tiles in a variety of colors. Booth #S4232. For details, circle 192 on the Reader Inquiry Card.

17 New LVT designs in

Mannington Adura line

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Mannington introduces three new Adura LVT designs: Casa, Calypso and Vibe. Casa features an updated terracotta look; Calypso resembles classic marble with a high shine and clarity; Vibe offers a linear, linen texture. Shorelines Lobby. For details, circle 156 on the Reader Inquiry Card.

We’ve always thought every day was worth celebrating. We’re not the only ones. Tarkett® is excited to announce a Consumers Digest Best Buy rating for our FiberFloor® Easy Living™ collection. In awarding this designation, the Consumers Digest editors noted, “The line’s three collections – Classic, Fun and Fashion – have the most varied selection of vinyl designs that we’ve seen.” The Tarkett FiberFloor Easy Living collection also offers enhanced performance features, durability and attractive price points. So, for beautiful, practical floors and value worthy of a Best Buy rating, be sure to offer your customers the FiberFloor Easy Living collection. Contact your Tarkett sales representative or customer service at 1-877-827-5388, or visit us at tarkettna.com. Tarkett. The Ultimate Flooring Experience.

Circle 22 on Information Card The Best Buy Seal is a registered trademark of Consumers Digest Communications, LLC, used under license.

© 2010 Tarkett, Inc.

02.11>[Surfaces]Products 18 Tarkett launches CustomPro line of resilient flooring

New from Tarkett, CustomPro is a new line of resilient flooring that provides a costefffective solution for apartment and multi-family installations. Booth #S4923. For details, circle 161 on the Reader Inquiry Card.

19 Duality from Armstrong

features ToughGuard Flex Armstrong’s new Duality collection of vinyl flooring combines realistic, three-dimensional visuals with the company’s ToughGuard Flex backing. The series is available in slate, ceramic, wood, and exotic finishes such as leather. Booth #Surf CDE. For details, circle 238 on the Reader Inquiry Card.

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20 Tarkett’s NAFCO PermaStone updated with 19 new colors

Tarkett’s NAFCO PermaStone has added 19 new colors in the Travertine, Limestone, Firenze, Modern Slate and Indian Slate styles. All PermaStone tiles are available with three installation options: GroutFit, which locks together for a seamless sppearance; GroutFil, which allows grouting with any of 10 acrylic grout colors; and GroutLess, a grout-free visual with rolled edges. Booth #S4923. For details, circle 212 on the Reader Inquiry Card.

21 Stainmaster Hi-Def resilient new from Mannington

Mannington has taken the wraps off of Stainmaster Hi-Def resilient flooring, combining the durability of Stainmaster with new Hi-Def Surface Technology for 200 percent sharper visuals and richer, more vibrant colors. Shorelines Lobby. For details, circle 160 on the Reader Inquiry Card.

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LAMINATE 22 New England Long Plank

offers long Armstrong laminate Armstrong’s Rustics Premium New England Long Plank offers a hand-scraped, oiled finish reclaimed hardwood look and laminate boards of more than 7’, the company says. The product uses the Lock & Fold installation system and is available in 4 colors. Booth #Surf CDE. For details, circle 240 on the Reader Inquiry Card.

23 Mannington’s Restoration

features two reclaimed wood looks

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Mannington’s Restoration Collection features two hardwood looks: Historic Oak and Black Forest Oak. Historic Oak emulates the look of a reclaimed wood floor with realistic saw marks and nail holes. Black Forest Oak mimics the rich grain of oak set against a wire-brushed look. Shorelines Lobby. For details, circle 180 on the Reader Inquiry Card.

02.11>[Surfaces]Products 24 TruCraft laminate floor new from Ark Floors

Ark Floors presents TruCraft laminate flooring, a new series of hardwood looks in 15 SKUs. Available in both smooth and distressed finishes, TruCraft is offered in 8 and 12 mil thicknesses, in U & V Groove and the Unilin click system. The product carries a 25-year warranty. Booth #B8334. For details, circle 176 on the Reader Inquiry Card.

25 Oil rubbed finish look

in Mohawk’s Kincade

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Mohawk’s new Kincade series features an authentic-looking oil rubbed finish that offers an alternative to high-gloss products, the company says. The 5/16” thick laminate planks come in four colors: Two rustic maple finishes, plus a rustic American cherry and Jatoba. Booth #S3832. For details, circle 214 on the Reader Inquiry Card.

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26 Formica Flooring adds

Macon Oak to Quintessa Macon Oak is the latest addition to Formica’s high-end Quintessa collection of laminate flooring. The series comes in 6’ planks that are 12 mm thick, and carries a lifetime warranty. Booth #S5717. For details, circle 242 on the Reader Inquiry Card.

27 Quick-Step adds four colors to Veresque laminate line

Quick-Step is rolling out four new colors in its Veresque collection, which features the company’s GenuEdge Technology for a realistic hardwood edge visual. Booth #S3432. For details, circle 188 on the Reader Inquiry Card.

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CERAMIC TILE 28 Cairo from Mannington emulates look of slate

Cairo porcelain tile from Mannington features a slate look with digital printing technology for realistic color, movement and texture. The product also offers great performance, according to the company. Shorelines Lobby. For details, circle 165 on the Reader Inquiry Card.

29 Daltile’s Del Monoco emulates natural stone New from Daltile, Del Monoco is a glazed porcelain tile series available in four colors: Carmina Beige, Carmina Rosso, Tatiana Noce and Leona Grigio. Suitable for residential and commercial installations, the series is offered in five modular sizes: 13” by 13”, 20” by 20”, 13” by 20”, 6 1/2” by 6 1/2”, and 3 1/4” by 6 1/2”; along with mosaics, floor and wall decos, and a full trim package. Booth #B7908. For details, circle 224 on the Reader Inquiry Card.

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quickstep.com

NEW ! M O D E L L O ™ , D A R K W E N G É P L A N K S U E 1 0 0 0

N E W ! S C U L P T I Q U E ™ , S A N D Y B L O N D E H I C K O RY P LA N KS U 1 509

INTRODUCING NEW FLOORS THAT

TRANSFORM ROOMS & INCREASE SALES. “Visit me at booth #S3432 to learn about ground-breaking new products, new ways to increase sales and an upcoming national consumer contest.” ERINN VALENCICH Interior Designer / Style Expert Appearing on HGTV Circle 14 on Information Card

Ask your Quick•Step® representative for details on floors made in the U.S.A.

02.11>[Surfaces]Products INSTALLATION PRODUCTS 30 Wagner’s Rapid RH 4.0

aims for fast, accurate testing

New from Wagner Electronics, the Rapid RH 4.0 combines the company’s patented Smart Sensor with a newly redesigned and easy to use Easy Reader for fast, accurate RH testing, the company says. Booth #B7376. For details, circle 190 on the Reader Inquiry Card.

31 Custom Building Products

unveils 100% Silicone Caulk

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Custom Building Products’ 100% Silicone Caulk is designed for use in coves, corners, changes in plane and expansion joints associated with exterior and interior applications of tile and stone. It conforms to ASTM C-920 and C-794 properties, and can be used in pools and other wet areas. Booth #B8108.

32 Bostik’s Ultra-Set Single-Step:

Moisture protection, sound reduction Bostik’s Ultra-Set Single-Step is a one-part, waterless, easy-to-trowel urethane adhesive. Once cured it forms a moisture protection and sound reduction membrane in one step; it also offers anti-microbial protection. Booth #B8138. For details, circle 236 on the Reader Inquiry Card.

33 MAPEI’s Ultrabond ECO 985 is isocyanate-free adhesive

MAPEI’s Ultrabond ECO 985 is a premium single-component, hybrid-polymer-based wood flooring adhesive that is 100% solids, isocyanate-free and easy to clean up. Ultrabond ECO 985 provides a strong bond and excellent sound reduction properties while protecting wood flooring from moisture vapor emissions. Booth #B7950. For details, circle 190 on the Reader Inquiry Card.

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34 RB Silent Tread products combine

sound reduction, crack suppression RB Rubber’s RB Silent Tread and RB Silent Tread XL are acoustical underlayments and crack suppressants for installation under most flooring types, including hardwood, laminate and ceramic tile. Booth #S1032. For details, circle 228 on the Reader Inquiry Card.

35 MP Global’s UltraLayer membrane offers Peel & Stick installation

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MP Global Products’ UltraLayer Peel & Stick membranes for tile installation, feature randomly air-laid recycled fibers to create a capillary effect that absorbs impact and airborne sound. The product’s elasticity resists transferring concrete subfloor cracks through to the flooring. Booth #B7127. For details, circle 226 on the Reader Inquiry Card.

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Cove Base, Moulding and Trim: New Looks, More Green Content by Michael Chmielecki, associate editor

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ove base, moulding and trim are some of the wide range of accessories that can offer finishing touches to a flooring installation. Manufacturers say consumers are looking for three characteristics when choosing these products: great performance, easy installation and sustainable content. Ivan Stoler, president of Allstate Rubber, said designers of commercial projects are looking for cove base that does not call attention to itself. “They want neutrals, because unless it’s in a children’s hospital, designers don’t want to see the base. They also want quieter shapes – products that don’t scream, ‘Look at me, I’m cove base!’” Stoler noted that his company began adding post-consumer content to its cove base four years ago, and is researching

ways to make its products even more sustainable. “We are working to make all our products 100 percent natural,” he said. Jeff Robinette, Johnsonite product manager, said that making products using green materials brings more excitement to the category. “We have gotten very positive feedback on Ecolibrium, our new wall base made from natural materials such as walnut shells, oyster shells and pine rosin. Designers like the rapidly renewable content, and the walnut shell content is a novel way to get it.” He added that architects and designers are constantly looking for sustainable products. “Green content is very important for these projects, because many designers and architects say they want to design using sustainable materials,

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even on projects that are not pursuing LEED certification.” Gary Hernandez, Jr., Healthier Choice’s vp specialty products, said people are looking for more choice in finishing accessories. Healthier Choice is launching new products in its Flexitions

Seneca Millwork offers unfinished and prefinished hardwood transitions in finishes including antiqued, glazed, hand-scraped and distressed.

Introducing Folio. Looks from Mother Nature. Performance by Father Time.

A collection of rubber tiles inspired by nature. Six foliage patterns, each strong enough to go it Arbor

alone, yet designed in pairs to play well together. Case in point: Arbor and Branches, the two patterns shown here. Folio lets you create accents and insets, borders and highlights. The perfect balance of beauty and performance, Folio is a great addition to our integrated, high-performance flooring system. To learn more about Folio, visit johnsonite.com or call 800-899-8916.

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Branches

stainable flexible transition mouldings line, including a rigid version of the moulding and a line for use with LVT products. “The options have to expand and grow just like the flooring in the market today,” he said. “Our Flexitions rigid moulding will be very economical, completely green, extremely durable and allow for even and consistent staining and finishing.” He added that both the rigid and LVT products will feature a bio-based formula and manufacturing process designed to increase green content. According to Melissa Quick, Flexco’s marketing coordinator, it is important to reinvigorate finishing lines with new designs. “Last year alone Flexco took out 21 colors of wall base that were in the bottom percentage of sales and talked to architects and designers. With their suggestions, we added back 26 colors to the wall base line to offer a total of 61 colors.” She agreed that adding green content is also important. Additionally, offering products that can solve installation problems is key. “Our Health Design wall base with preformed corners still requires welding, but the corners are a nice finished fit that won’t leave unsightly seams,” Quick explained. Eric Lindberg, Artistic Finishes’ online sales & marketing director, said that consumers and dealers are looking for a coordinated package when it comes to prefinished accessories for hardwood flooring, including moulding, trim, stair treads and risers, and even vents. “Consumers are recognizing the added value that [these] flooring accessories

Top Right: Flexco’s Health Design wall base features preformed corners. Center: Roppe’s new Rubber Micro Corners are designed for use with the 1/8” Pinnacle no-toe or flat Pinnacle Plus designs (Pinnacle Plus pictured). Right: Artistic Finishes’ Cork Wrap Molding product.

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coordinator. “Streamlined profiles that are easy to install with a knife and straightedge are being preferred over the original profiles available to the market,” she said. Additionally, green content is an important consideration. “If our products contain any green content, we market it so we are sure the end-user or building

owner is getting a great-looking product that is also environmentally friendly,” Brickner noted. “Our sculpted products, Pinnacle Plus, are only available in our PVC-free compound. This compound contains 10 percent natural rubber and can be recycled as part of Roppe’s nft IMPACT recycling program.” ●

Top: Johnsonite’s Ecolibrium wall base is made with rapidly renewable content including walnut and oyster shells and pine rosin. Above: A Threshold profile from Healthier Choice’s new Flexitions Rigid mouldings line.

bring; distributors and retailers are recognizing the significant margins these products create.” He also said that special finishes, like hand-scraping and wire-brush treatments, are growing in popularity. The company recently introduced its Cork Wrap Molding, a cork veneer product offered in a variety of cork styles that can be stained. The product combines two qualities that consumer’s prize, aesthetics and sustainability, according to Lindberg. He added that the company is investing in new finishing processes designed to lower energy costs and use less consumable materials. In the commercial arena, sculpted designs and streamlined profiles have moved to the forefront, according to DeeDee Brickner, Roppe’s marketing Circle 15 on Information Card

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T ile & Stone I

by Dave Gobis

Technical Considerations: Large Tile Installation

David M. Gobis, a third-generation tile setter, is an independent technical consultant. He has been in the trade for over 35 years and owned a successful contracting business for many years prior to his current position. An author of over 100 trade-related articles and a frequent speaker at industry events, he is member of the Construction Specification Institute, International Code Council, American Concrete Institute, National Tile Contractors Technical Committee, voting member of The American National Standards for Ceramic Tile Installation and Setting Materials (ANSI A108/118), American Society for Testing of Materials (ASTM) C-21 Ceramic Whitewares, and Tile Council of America Installation Handbook committees. You can reach Dave via email: [email protected]

Ceramic tile continues to get bigger and the quality better. Consumers seem to love it; bigger tile, less grout, easier maintenance. I remember when large tile was considered 12x12, 25 to 30 years ago. We had much of the same conversations then as we do now about how we will get that tile to lay flat on the floor.

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rior to that, 6x6 quarry tile was everywhere with some occasional glazed 8x8. You could tile speed bumps with a 6x6! But then as now, some things never change, like the salespeople who point out how much easier the care of less grout and small or tight grout joints will be. There is even the occasional mention of benefit to the installer that bigger tile means faster installation and more money. No one can argue that less grout certainly has the potential to make floor care easier. But, anyone who has ever installed large tile can tell you it certainly isn’t easier or less time consuming to install. The bigger tile gets, the more difficult the installation becomes. With 18x18 becoming the normal floor tile and 24x24 gaining ground, can 3’x3’ or 4’x4’ be far away? We are also starting to see much thinner tile in large sizes for the purposes of exterior cladding, as thin as 1/8” in a 4’ square! We also now have ventilated facades and computer floor systems available. Don’t know about you, but I am not so sure placing a 4’x4’ 100-pound clay surfacing unit on the floor should be called tile setting. Setting material manufacturers have been developing many new products to aid big tile installation. Many of these new products are highly engineered and task specific. In the past, most manufacturers worked on a good, better, best system. These traditional thinset products provided different levels of performance and are still adequate for many of today’s larger tile

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product applications; but often with current construction techniques, consumer expectations, and installation requirements, sometimes tile installations benefit from task-specific products. Environmental conditions affecting setting material considerations may include but are not limited to: the type and condition of the substrate, the desired drying time prior to traffic, the flatness of the substrate, temperature and humidity conditions of the jobsite and the use of the ceramic tile floor. Under these conditions installations can often benefit from use of specialized setting materials. We see many installations currently being done using traditional and time-honored products by

The desire for small grout joints is well understood. What is often overlooked and misunderstood is both the level of quality needed in the tile product and amount of additional floor preparation required. Many problems could be prevented if a firm policy existed for addressing both as part of the sale. Photo courtesy Caeser Ceramics USA.

Flows Like Water, Twice the Coverage ARDEX Revolutionizes Self-Leveling Technology…Again! ARDEX K 55TM MICROTEC® Premium High-Flow, Self-Leveling Underlayment

ARDEX K 55TM RAPID High-Flow, Self-Drying, Self-Leveling Underlayment

• Install at only 1/8” • High-flow, easy to work with formulations • Install flooring in as little as 4 hours

ARDEX was the first to introduce self-leveling underlayments into the United States over 30 years ago, and ARDEX K 15 ® is still the #1 specified selfleveling underlayment in the U.S. today. With the introduction of ARDEX K 55TM MICROTEC® and ARDEX K 55TM RAPID, ARDEX continues its innovation leadership by delivering the next generation of self-leveling technology. For more information on these revolutionary new products please contact an ARDEX Architectural Specialist or Sales Professional at 888-512-7339.

YOUR BEST CHOICE FOR INSTALLATION SUCCESS ENVIRONMENTAL TECHNOLOGY

www.ardexamericas.com Circle 30 on Information Card

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by Dave Gobis Left: Borders and patterns are popular options with big tile. Not all patterns allow for concentric joint alignment. Tile thickness may also vary. Never assume either, always request the information prior to the sale or installation to avoid the unpleasantness that may otherwise result. Photo courtesy Crossville USA.

seasoned tile installers who insist on using products they are familiar with when they are not appropriate for the installation conditions. Probably the biggest error in this area is using a standard thinset where a medium bed is appropriate. Unfortunately, neither architects nor builders are providing the structures and substrates that flatter floors and popular formats and patterns require. In my opinion that is due in no small part to our failure as an industry to educate them in the requirements. Often in the course of the sale or specifying process nobody wants to acknowledge the tighter tolerances for substrates required by such large brittle clay and mineral-based surfacing material. The popular choice of staggered rectangular tile complicates things a little further due to natural and inherent warpage accentuated by placing the end of one tile at the middle of another, making it even more intolerant of undulating surfaces. Very large tile requires what is known as super flat floors. While it is possible to specify the necessary tolerances during the building process, they come at a substantial additional cost. The skilled labor able to produce such surfaces can also be challenging to find. The tile industry flatness recommendation of ¼” in 10’ is adopted and reflected in the tile industry documents but is a recommendation published by the wood and cement trade organizations. These recommendations came about long before it was even possible to manufacture the tile sizes that are common today. Recently there has been some movement to acknowledge the need for flatter floors. The American Concrete Institute (ACI) publishes

42 ● February 2011 I www.ntlfloortrends.com

recommendations for slab work that is incorporated into both the Tile Council of North America Installation Handbook and the American National Standards for the Installation of Ceramic Tile. ACI has recently published a new document that addresses many concrete issues relative to flooring products including flatness. This document, ACI 302.2R-06 provides suggestions for dealing with various issues that typically arise. If you deal with concrete slabs extensively using any type of floor covering you would find it a very useful document in providing fact based information for educating everyone affected. It is available at www.concrete.org. Of course much of our work is over an existing slab work installed sometime ago. When attempting to correct out-ofplane conditions with thinset while installing tile is very labor intensive and often results in an unsatisfactory installation. Floor filling underlayment products, self levelers, or even mortar beds may be required to achieve satisfactory flatness tolerances needed for large tile in many instances. The next big challenge is selecting the appropriate bonding material. Selecting the appropriate thinset does not have to be a daunting task but you must consider both the site conditions and end use. If you are fortunate enough to have a flat surface you may want to consider a contact mortar. Contact mortars are designed to trowel smoothly and flow when under the tile to achieve coverage. With very large tile or if the area needs to be quickly returned to in service conditions, a rapid set version may be available. Contact mortars may allow for trowelling and eliminate the need for back buttering. If, however, the tile needs to be back buttered due to irregularities in the tile or substrate, a medium bed mortar would be more suitable. Using a traditional thinset where additional build-up is required is a recipe for disaster. Regular thinset is designed for a side profile thickness of 3/32” to 3/8”. When used in thicker applications it loses its ability to bond and shrinks excessively causing fractures in soft tile and stone and possibly bond loss on dense tile such as porcelain. When installing any tile on walls, but large tile in particular, some of the new lightweight or non-sag thinsets offer superior bonds and faster drying times than conventional thinsets or mastics. Most mastic also has a maximum tile size limitation, typically 8”x8”. This is due to their inability to dry when used under large tile or thicker applications. When selecting the appropriate trowel, not having thinset squish out of the joint is not part of the selection criteria! Industry recommendations for coverage are 80% interior areas and 95% wet or exterior installations. Selection

No sealing. No problem! TruColor™ Grout, our premium, ready-to-use, pre-mixed product, is improving the quality and longevity of tile installations worldwide. It resists all types of stains including coffee, red wine, oil, and yes, even tomato sauce. TruColor Grout surpasses the performance of epoxy and cement-based grouts, while being easier and faster to install. For superior color consistency, stain resistance and flexibility, use TruColor Grout on your next installation.       

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Circle 23 on Information Card

™

1-800-7BOSTIK

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by Dave Gobis

depends on various reasons such as floor texture, tile backs, and floor flatness among a few. With very large tile, naturally occurring warpage may also influence the notch required to achieve coverage. For many years the primary acceptable thinbed method of installing large unit tile has been to trowel the floor and back-butter each piece of tile. This remains an industry recommendation and a sound method of installing large tile. In the mid ‘90s, research by the National Tile Contractors Association showed that using a U-notch trowel and combing all the ridges the same direction followed by placing the tile perpendicular to the ridges with a back and forth motion achieved the needed coverage without back buttering in some instances. Applying thinset to the back of the tile is always a good thing but very time consuming in today’s competitive

environment. It does not eliminate the need to trowel the floor as well.

Floor filling underlayment products, self levelers, or even mortar beds may be required to achieve satisfactory flatness tolerances needed for large tile in many instances.

Tool manufacturers have come up with some oddly appearing notch

configurations with amazing differences in coverage when compared to a conventional trowel configuration. Personally, I have found these to be the simplest way yet to achieve good coverage under the tile. Whatever your choice of methods, there is no right or wrong as long as you get good coverage under the tile. A big tile article would not be complete without a discussion of grout joints and rectified tile. Rectified tile is squaring the tile on all sides by cutting or grinding so that measurable variance from tile to tile is minimized. There are important new standards that aid the installer substantially such as minimum grout joint width and new limitations on tile size, lippage, and thickness variations. Don’t forget that big tile and small grout joints still need movement joints. Even the perfect job is not going to stay that way if the installation cannot move nft as needed when required. ●

02.11>Classified

Further your technical education and industry knowledge at the AEC Store. Our online store gives you access to technical journals and research that form the cornerstone of Architecture, Engineering and Construction Industries. Visit AECStore.com to view all of our technical guides, CDs and DVDs for industry pros.

nft

44 ● February 2011 I www.ntlfloortrends.com

CLASSIFIED

Contact Sharon Ward email: [email protected] phone: (847) 405-4017

NEED REPRINTS? Contact Jennifer Allen (818) 224-8035 x 2214 [email protected]

NFT Exclusive Study:

Hardwood and Carpet Segments to Lead Residential Replacement Recovery in 2011

Over three-fifths (61%) of our panel expects the carpet category to continue to grow during the next 12 months.

Clockwise from upper left: Mohawk’s Wear-Dated PET bcf carpet style; Shaw’s Chic N Simple textured loop of ClearTouch fiber; and Anderson Hardwood’s Boggs Trail from the Anderson Brevard Collection.

46 ● February 2011 I www.ntlfloortrends.com

By Jeff Golden, editor

N

early two-fifths (39%) of our respondents experienced increased hardwood sales during the past 12 months, followed by carpet (33%), according to our just-completed Market Trends Study completed by 102 flooring dealers and contractors. Other flooring categories also tallied gains: resilient, 28% and ceramic tile, 28%, with overall sales increasing during the last 12 months from 26% of the respondents. (Chart 1) Laminate flooring showed the largest category drop with 49% reporting that sales decreased. The stone/marble segment registered a 46% decrease during the past 12 months. Over three-fifths (61%) of our panel expects the carpet category to continue to grow during the next 12 months. And with sales growing in all segments, overall sales are projected to grow by 65% of the panel. Gross annual sales are expected to increase slightly in 2011 for 56% of the panel, while 8% of respondents project a significant increase in 2011 sales. (Chart 2) Of those flooring dealers/contractors expecting an increase, 48% project growth of between 6-10%, with a mean of 14%. The residential replacement segment will be the leading area for the responding retailers at 57%, followed by contract/ commercial, 19% and builder/new construction, 16%. Main Street commercial will account for 8% of retailer sales. In the past 12 months sales have changed for the respondents as follows: 9% said residential replacement increased significantly; contract/commercial increased slightly at 26%; builder/new construction decreased significantly at 37%; and in Main Street commercial, 40% said sales have remained the same. Current business conditions are slightly better for 31% of respondents; just about the same number of panelists see business about the same as a year ago. Over half of the panel (52%) expects business to be slightly better in the next 12 months. It is interesting to note that flooring retailers are selling hardwood flooring products (89%) just as much as carpet (86%), laminate flooring (86%) and vinyl/resilient (85%). Carpet still controls most floor covering sales with a 36% share, followed by hardwood, 16%;

1

Product Sales Status for the Past 12 Months 26% 33%

Overall Sales

41% 39% Hardwood

21% 40% 16%

Laminate

35% 49% 28% 36% 35% 28% 28%

Vinyl/Resilient

Ceramic Tile

45% 33% 35% 33%

Carpet 23%

Area Rugs

50% 27% 16%

Stone/Marble

38% 46%

0%

20%

60%

Increase

Total Respondents: 102

2

*Percentage of those reporting an increase

40%

80%

Remained the Same

100%

Decrease

Product Sales Status for the Next 12 Months 65%

Overall Sales

31% 4% 47% 45%

Hardwood 8% 28%

Laminate

57% 15% 37%

Vinyl/Resilient

52% 11% 46% 43%

Ceramic Tile 11%

61%

Carpet

35% 3% 29%

Area Rugs

60% 11% 26%

Stone/Marble

60% 13%

0% Total Respondents: 102

20% Increase

40%

*Percentage of those reporting an increase

60%

80%

Remained the Same

100%

Decrease

www.ntlfloortrends.com I February 2011 ● 47

3

Manufacturer/Brand Attribute Importance Ratings Scheduling and on-time 1% delivery

7%

Competitive Pricing Responsiveness in handling claims/services

92%

7% 1%

93%

9%

90%

Accessibility of 1% representatives

12%

87%

Color choices/styles/ selection 1%

24%

75%

Provides installation 8% specifications

16%

76%

Provides consumer insight and knowledge 10% Website information and support

73%

2% 25%

Store-level training and education

66%

28%

6%

Rebates/sales 7% incentives

58%

35%

Merchandising support/displays

15%

36%

49%

Generates ideas for increasing business

14%

37%

49%

Consumer advertising program Effective co-op advertising

0%

20%

34%

46%

30%

43%

26% 20%

40%

Not Important

Total Respondents: 102

4

65%

25%

ceramic tile, 14%; resilient flooring, 12%; laminate floors, 9% and stone/marble, 6% and area rugs, 2%. Other products respondents report selling countertops, 3%; window coverings, 1%; and paint, 1%. The panel reports that marketing and advertising, computers/software, showroom design and training and education are the top areas retailers will increase their investment over the next two years. Our respondents prefer to interact with their manufacturer/distributor reps on a local basis (69%), followed by an in-house manufacturer employee, 21%; a manufacturer website, 5%; manufacturer literature without direct contact, 4%; B2B computer application, 1%; and other, 1%. In evaluating the attributes or characteristics when selecting or purchasing a brand of

60%

80%

Important

Most of the panel (80%) sees a trend toward environmentally responsible flooring products and materials.

100%

Very Important

Trend Towards Environmentally-responsible flooring Do you see a trend in products and materials?

0%

80% 20%

40% Yes

60%

80%

20% 100%

No

Total Respondents: 102

nft

National Floor Trends

This is a snapshot of a new comprehensive study examining the retail flooring market. The conclusions are based on the opinions, preferences and purchasing behavior of U.S. flooring retailers/dealers and have been compiled from an in-depth study conducted by BNP Media Market Research.

The study targeted U.S. flooring retailers/dealers who are also active, qualified subscribers of National Floor Trends (NFT) magazine. A total of 102 survey questionnaires were completed during the field dates from November 10 – November 23, 2010.

48 ● February 2011 I www.ntlfloortrends.com

floor covering, competitive pricing was most important at 93%, followed by scheduling and on-time delivery, 92%; responsiveness in handling claims/services, 90%; accessibility of the representative at 87%, providing installation specifications, 76%; and color choices/styles/selection at 75%. The least important characteristic was effective co-op advertising at 30%. (Chart 3) Most of the panel (80%) sees a trend toward environmentally responsible flooring products and materials. And in these difficult times, our panel was about evenly split on adding new product categories during the past 12 months. nft (Chart 4) ●

Circle 27 on Information Card

F ocus on Resilient I

by Ray Thompson Jr.

Adhesive Application – To Trowel, Roll or Spray The backings of commercial resilient materials have changed over the past few years. Today, the majority of backings are no longer mineral felt. They are now vinyl-backed, either homogeneous or heterogeneous. Vinyl-backed materials (due to plasticizers) cannot use the same type adhesive as felt-backed materials.

A veteran of the flooring industry for more than 42 years and author of Focus on Resilient, Ray Thompson Jr. is a renowned installation expert and president of the Ray Thompson Floorcovering Institute in Easton, Wash. Ray conducts resilient, hardwood and moisture in concrete training programs for installers, retailers, distributors, and industry associations. He also serves as a consultant and operates his own inspection service. He most recently served as Armstrong World Industries, Senior Field Technical Specialist. You can reach him at rthompson@ cablespeed.com

I

t is imperative you use the correct adhesive/ flooring product combination. Using the wrong adhesive can lead to job failure and more problems. The changes in backings have also brought on changes in adhesives – from a premium latex adhesive to a type of acrylic adhesive. Acrylic adhesives created a lot of changes in the application and open time. Vinyl-backed sheet vinyl has no capability to diffuse the moisture in the adhesive, so any moisture left would have to be absorbed into the substrate. The problem begins when the substrate has little or no wicking capability. The industry, needing to find a solution for this problem, gravitated to a pressure sensitive or dry-to-touch adhesive. Pressure sensitive or dry-to-touch adhesives are not without concern. The pressure sensitive adhesives are either soft- or hard-setting. The softer setting adhesives tend to be prone to indentations and adhesive tracking. The harder setting adhesives tend to telegraph any adhesive irregularities through the material. What this means is the installer must place a smooth even trowel coat on the substrate and install the material into the adhesive at the appropriate time – too early will mean air bubbles; too late, a poor bond. Trowels and adhesive application have always been a concern within the industry. Trowels wear down and do not apply enough adhesive, or they are re-notched and leave an irregular spread and finally, using the incorrect notch leaves either too much or too little adhesive. Rolling the material thoroughly with the proper weighted roller is imperative. It sounds elementary, but is more important than ever. Porous substrates are more forgiving than non-porous substrates. A porous substrate will

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provide an avenue for trapped moisture to go. This means the material can be placed into the adhesive while it is still semi dry-to-touch and after a recommended open time. By dropping the material into the adhesive while it is still semi dry-to-touch, the rolling of the sheet material will eliminate adhesive irregularities and flatten out the trowel notch ridges. This will control trowel notch irregularities and help stop indentation concerns. Installing over a non-porous substrate is much more common than in years past. More concrete slabs have curing and sealing compounds used on them and not removed. And even when an attempted removal is done, the pores in the concrete do not open. There are a lot of moisture mitigation treatments used, some internal in the concrete and some that are applied after the slab is poured. A lot of these are not visible and are hard to detect.

When using a spray adhesive, such as Azrock by Tarkett’s SpraySmart product (pictured), be sure to keep the spray smooth, with special attention paid to spray overlaps. Photo courtesy of Tarkett.

by Ray Thompson Finally, can a hard-troweled concrete surface with its limited ability to absorb moisture accept an adhesive? Some concrete contractors are guilty of burnishing a slab to a shiny surface, which limits the concrete’s ability to dry properly or to absorb any surface moisture. The best method to determine the porosity of the slab is to broadcast a few droplets of water on the slab’s surface. Watch the droplets to see if they bead up and, over a period of time, soak into the slab. If the water droplet beads up and remains that way the slab is non-porous (nonabsorptive). The installer needs to be

The proper application of adhesive is still the biggest challenge we face in the resilient flooring industry.

to be rolled with a short nap paint roller to flatten out the trowel ridges. I have witnessed this recommendation and feel it does help stop the trowel ridge showthrough problem. Many installers who have used this method find it works well. The downside is it takes a little more time, but there are benefits as well: The adhesive will dry-to-touch quicker, and because there is a larger bonding surface than trowel ridges a better bond is achieved. I also see more installers using this method for VCT tile installations. To be successful, the installer must keep the roller clean and prevent it from leaving balls of dried adhesive on the finished spread. An easy way to do this is by keeping the roller wrapped in a piece of plastic to keep the adhesive wet and fresh. Spray application is the most recent method of applying adhesives for resilient materials. Not a new method for applying adhesive, it has been used for carpet for decades. When used for resilient, there are several concerns: Blowing of debris

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creating bumps beneath the material’s surface and any unevenness of the spray showing through the material. If those two concerns can be eliminated, then the spray application of adhesive could have a major place in the resilient flooring industry. Adhesives that are designed to dry-totouch can be sprayed smoothly and evenly while the likelihood of show-through could be eliminated. Attention will have to be paid to keeping the spray smooth, with special attention paid to spray overlaps. Another advantage is if the spray adhesive can be applied thinly enough, the likelihood of indentations which occur in the adhesive line can be kept at a minimum. Finally, it will get the installer off his knees, saving the wear and tear of crawling. The proper application of adhesive is still the biggest challenge we face in the resilient flooring industry. There are a lot of hurdles to overcome, but rolling and spraying are growing in popularity and are helping to overcome some of the nft industry concerns. ●

CTIOA Ceramic Tile Institute of America Inc. 12061 Jefferson Blvd. Culver City, CA Phone 310-574-7800 Fax 310-821-4655 [email protected]

Offers Nationwide Service aware of this condition of the slab and be able to identify it at all times. Going over cementitious skim coats. Many installation flooring contractors will rely on a skim coat of a patching compound to make the slab absorptive. To be successful, the skim coat must be at least 1/8” in thickness. There is another concern that comes with applying adhesive over a cementitious patching compound: When an adhesive is allowed to dry-to-touch, the pressure sensitivity time of the adhesive is reduced by as much as 50 percent. This pitfall is common among installers and a poor bond is the result. Rolling out troweled adhesives. Several adhesive and flooring manufacturers have recommended trowel-applied adhesive

Various Consulting Services Include: • Technical Assistance • Specification Review

• Product Development Assistance • Inspection Services • Expert Opinion/Witness • Testing Services • Forensic Research • Field Quality Control • Thermal Imaging • Specification Writing • Educational Services

Contact Your Representative Gray LaFortune Executive Director [email protected]

Jeffrey Pompadur Hawaii and Pacific Dir. [email protected]

Dave Gobis Technical Consultant [email protected]

Ralph Williamson Southwest Dir. [email protected]

Paul Wilson Asst. Executive Director [email protected]

www.ntlfloortrends.com I February 2011 ● 51

Green Installation Products Gallery

Bostik, Inc. Bostik offers brochure, letter showing VOC compliance Bostik’s Low-VOC Product Portfolio brochure with LEED compliance letter is aimed at architects and owners required to provide validation from manufacturers of a product’s VOC compliance. The brochure can be obtained in the needed quantity from Bostik directly or downloaded at www. bostik-us.com, under the Resource Center link. For details, circle 164 on the Reader Inquiry Card.

MAPEI MAPEI’s Ultraflex LFT uses Low-Dust Technology MAPEI’s Ultraflex LFT Rapid is a rapidsetting, non-sag, medium-bed and thin-set mortar for large-format tile and stone. The mortar has a high content of a unique dry polymer for excellent adhesion to the substrate and tile, according to the company. Low-Dust Technology is designed to reduce dust by 90 percent. For details, circle 185 on the Reader Inquiry Card.

Azrock

Roppe Corporation EcoScorecard tool on Roppe’s website Roppe offers a wide range of products that are FloorScore certified. Additionally, the company offers the ecoScorecard tool online at www.roppe.com, allowing visitors to easily gather any needed LEED documentation, according to the company. For details, circle 245 on the Reader Inquiry Card.

Spray Smart from Azrock is FloorScore certified Azrock’s Spray Smart is an odorless, VOCfree adhesive designed to allow immediate occupancy after installation. Spray Smart allows installers to use less adhesive, which can reduce the cost of installation, according to the company. Spray Smart is FloorScore certified. For details, circle 163 on the Reader Inquiry Card.

Custom Building Products Custom Building Products’ CEG-Lite contributes to LEED Custom Building Products’ CEG-Lite epoxy grout meets USGBC LEED requirements for recycled content and can contribute to LEED certification. This is accomplished without affecting the easy working characteristic or performance of the grout, the company said.

Mannington Commercial Fre lock adhesive, Edge Effects are green Mannington products Mannington Commercial introduces fre lock (pictured), a fully releasable, green, preapplied adhesive for the company’s carpet tiles. Additionally, the company’s Edge Effects wall base now features 10 percent pre-consumer recycled content. For details, circle 209 on the Reader Inquiry Card.

CBC Flooring CBC Flooring’s EcoSpray: Low VOCs, no ozone depletion CBC Flooring’s EcoSpray, a new earth-friendly adhesive, is a FloorScore certified spray packaged in recyclable aluminum canisters and post-consumer recycled boxes. With low VOCs and a zero ozone depleting propellant, EcoSpray is designed to reduce installation time and waste and is approved for use with all CBC Flooring products. For details, circle 207 on the Reader Inquiry Card.

52 ● February 2011 I www.ntlfloortrends.com

Healthier Choice LATICRETE Intl., Inc. Laticrete SpectraLOCK product carries two GreenGuard certs Laticrete’s SpectraLOCK 2000 IG grout features an easy to spread formula, with enhanced resistance to chemicals, staining and high temperatures for tile and stone surfaces, according to the company. The product is GreenGuard and GreenGuard Children & Schools certified. For details, circle 222 on the Reader Inquiry Card.

Healthier Choice products made in zero-landfill facility Healthier Choice Premium Carpet Cushions & Underlayments’ products are manufactured in a zero-landfill facility, are made with over 50% natural resources including soybean oil, and contain UltraFresh antimicrobial which prevents mold, mildew and bacteria. They are also CRI Green Label certified and GreenGuard Indoor Air Quality Certified for extremely low VOC emissions. For details, circle 251 on the Reader Inquiry Card.

W.F. Taylor

FLEXCO Flexco’s Evolving Styles offered in tile, sheet formats Flexco’s Evolving Styles Rubber Tile & Sheet is designed to provide an extremely comfortable walking surface along with great selection. Offered in two gauges, the flooring can use Flexco Rubber Welding Beads to create a seamless installation, the company said. For details, circle 211 on the Reader Inquiry Card.

Taylor’s newest adhesive is GreenGuard certified W.F. Taylor has unveiled its Taylor Meta-Tec MS Plus Advance Wood Flooring Adhesive. The product is certified by the GreenGuard Environmental Institute for low VOCs, thus meeting all indoor air quality requirements and earning LEED credits, according to the company. For details, circle 205 on the Reader Inquiry Card.

DriTac DriTac product certified by CRI Green Label Plus DriTac has announced a complete family of adhesives and concrete sealers that have been certified by the Carpet & Rug Institute’s Green Label Plus Program for indoor air quality. The products, which contain no VOCs or solvents, include: 7500 Eco-Urethane, 1001 All-In-One, 7700 Easy Clean, 9200 FasTac and 8000 EcoMoisture Guard. For details, circle 170 on the Reader Inquiry Card.

Stauf Stauf’s PUM-950 will not etch finish Stauf’s PUM-950 Power-Mastic urethane adhesive for wood floors is engineered so it will not etch the finish of the floor. PUM-950 is also designed to be durable, easy to clean and completely green, the company added. For details, circle 231 on the Reader Inquiry Card.

APC Cork APC Cork underlayment for sound, crack suppression APC Cork offers a wide range of cork underlayment products. The underlayments feature 200 million cells per cubic inch for great sound reduction and a sufficient compression ratio to protect against stress cracks in the subfloor, according to the company. For details, circle 162 on the Reader Inquiry Card.

www.ntlfloortrends.com I February 2011 ● 53

02.11>Green Matters

sponsored by:

Latest Breaking News at www.ntlfloortrends.com

Clear Path Recycling begins operations

New process could conserve water for carpet industry

A

Cutting the ribbon, l to r: Gerald Embry, Shaw vp admin.; Turner Plunkett, Shaw group dir. - fibers; Hal Long, Shaw evp; Randy Merritt, Shaw pres.; Vance Bell, Shaw ceo; J. Keith Crisco, N.C. Secretary of Commerce; Armando Garza Sada, Alfa S.A.B. de C.V. chairman of the board; José Pepe Valdez, Alpek pres.; Álvaro Fernández Garza, Alfa pres.; Hector Camberos, DAK Americas pres./ceo; Oscar Montemayor, DAK svp corp. development; and Jon McNaull, DAK fibers bus. dir.

C

lear Path Recycling LLC (CPR), the PET recycling joint venture company established by Shaw Industries Group Inc. and DAK Americas LLC, has completed the first phase of its PET recycling facility in Fayetteville, N.C. Now operational, the plant produces Recycled PET (RPET) flake from postconsumer PET bottles. The plant has the capability to recycle up to 160 million pounds of PET bottles per year, which will save more than 550,000 cubic yards of landfill space and 1.9 trillion BTUs of energy annually, according to CPR.

“The start-up of the facility is a milestone for CPR and its parent companies in their sustainability initiatives of reducing environmental impact while creating a viable product for use in their product offerings,” said Ron Salati, CPR’s vp, administration and commercial sales. “The recycled PET produced by Clear Path will give us even greater ability to provide our customers with the attractive, durable, and environmentally responsible flooring they desire,” added Vance Bell, ceo of Shaw Industries Group Inc.

Bentley Prince Street earns green status, WRAP award

B

entley Prince Street has achieved Climate Registered status by measuring and third-party verifying its carbon footprint to The Climate Registry’s best-in-class program. Additionally, the company was recently named one of 285 winners of the 2010 Waste Reduction Award Program (WRAP), by the California Department of Resources Recycling and Recovery (CalRecycle). CalRecycle selected each WRAP

winner based on its reported waste prevention, recycling and composting, procurement, and educational activities. Since the award’s inception in 1993, Bentley Prince Street has won 10 times. “Being a 10-time WRAP winner distinguishes us as a company committed to preserving our state’s natural resources and letting our companies know that we take waste reduction seriously,” said Anthony Minite, Bentley Prince Street president.

54 ● February 2011 I www.ntlfloortrends.com

qua-Chem Inc., a water purification solution provider, and EnviroSolutions LLC, an industrial water treatment equipment and chemical firm, reported that initial results from a pilot project demonstrate it is both practical and economically feasible to simultaneously remove dye and other contaminants from wastewater used in large-scale carpet manufacturing. The project shows the companies’ process can produce potable quality water and maintain an 80% recovery rate from wastewater that is typically sent downstream to sewers after the manufacturing process, while also extracting valuable heat from the water for reuse at the facility. The companies are preparing to take this new process to market. “With the ability to recycle at least 80% of their wastewater, manufacturers will conserve millions of gallons of water per year,” noted David Gensterblum, AquaChem president/ceo.

USGCC publishes new Sustainable Concrete Guide

T

he U.S. Green Concrete Council (USGCC) has released “The Sustainable Concrete Guide – Applications,” the companion resource to “The Sustainable Concrete Guide – Strategies and Examples.” The guide provides readers with “specific sustainable benefits of concrete’s various applications to assist in selecting and specifying concrete materials and products to meet sustainability goals,” said guide author Andrea Schokker. Also included are tips and case studies on specifying concrete materials, construction for sustainability, integrating into sustainable structures, and navigating green codes and standards. The guide is available for purchase through the American Concrete Institute for $85. For more information, visit www. concrete.org.

02.11>Industry News

News/People/Places/Events Latest Breaking News at www.ntlfloortrends.com

Beaulieu, MAPEI update websites

Baystate Rug, Lima Carpet named top Mohawk dealers

MAPEI’s new website features a LEED calculator.

B

Above Left: Joe Montemagni of Baystate Rug and Flooring accepts the 2010 Floorscapes Dealer of the Year Award from Tom Lape (left), Mohawk Residential pres.; and Jeff Lorberbaum, Mohawk chairman/ceo. Right: Renne and Todd Wenner of Lima Carpet Corp. and Design Center (center) accept the 2010 ColorCenter Dealer of the Year award. They are flanked by Tom Lape (left), Mohawk Residential pres.; and Jeff Lorberbaum, Mohawk chairman/ceo.

J

oe Montemagni of Baystate Rug and Flooring, Chicopee, Mass., was recently named 2010 Mohawk Floorscapes National Dealer of the Year; and Todd and Renne Wenner of Lima Carpet Corp. and Design Center, Avon, N.Y., were recognized as the 2010 Mohawk ColorCenter National Dealer of the Year. Baystate Rug and Flooring, founded in 1975, has been a Mohawk Floorscapes dealer for eight years. “After attending our first Floorscapes convention and seeing the dealers nominated for this award, we couldn’t even imagine what it would take to be considered … We have

pushed ourselves to become better and better,” Montemagni said. Lima Carpet Corp. and Design Center joined the Mohawk ColorCenter program in 1996. Mohawk’s Manny Llerena noted that last year the company’s net sales and margins grew by double digits. “Todd and Renne’s attention to merchandising is impeccable, and they provide high quality training for their people.” “You put your heart and soul into the business, but you never expect anything like this. … It’s not just us winning the award; it’s the whole company,” said Todd Wenner.

Tom Duffy acquires Victor Kemp Co.

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om Duffy Co., a division of B.R. Funsten & Co., has acquired San Diego-based distributor Victor Kemp Co. By adding the two Victor Kemp branches in San Diego, “the Duffy/ Funsten Co. now has 25 branch

locations throughout California, Nevada and Arizona,” said Jon Youngberg, Tom Duffy marketing director. Victor Kemp opened its doors in 1926. Financial terms of the deal were not disclosed.

eaulieu of America and MAPEI have revamped their websites. Beaulieu’s new website, under the Bliss carpet brand, will feature an opening video that walks users through a Bliss home. Product sheets will acquaint visitors with details about specific styles and colors. The site will also become the home for a new Bliss blog and Design Trends team. “This new website (www.blissflooring. com) will provide our visitors with a uniquely ‘Blissful’ brand experience. It will raise the bar in the flooring category for style, inspiration and information,” stated Patricia Flavin, Beaulieu svp marketing. The new website can also be viewed at the Surfaces show, Booth #S3811, and will go live at 8 a.m. on the first day of the show, Jan. 25. MAPEI’s website (www.mapei.us) now includes a LEED calculator that keeps track of products’ contributions to LEED points. Additionally, contractors can print letters certifying the LEED point contribution of MAPEI products, directly from the website. “We are always working to make our products easier for the construction community to specify and use, and we feel that our new U.S. website features will put those benefits at their fingertips,” said Steven Day, MAPEI operational marketing manager.

www.ntlfloortrends.com I February 2011 ● 55

WSFCA gears up for March market

Roppe recognizes its 2010 top performers

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he Washington State Floor Covering Association (WSFCA) will be holding its second annual Northwest Market and Trade Show, March 9 from 9 a.m. to 5 p.m. at the Lynnwood Convention Center in Lynnwood, Wash. “Part of our thought process is that it may be difficult for dealers to travel to Las Vegas in January, so we are trying to do a scaled-down version [near] Seattle,” said Tim Thompson, WSFCA co-chair of the event and The Cronin Co. Washington sales manager. The trade show has 70 booths available, with some companies taking more than one booth. At press time, exhibitors include: Aladdin Commercial, American Olean, Burke Flooring, Congoleum, Corkart, Custom Building Products. Dansk Hardwood Floors, Forbo, Free Fit, Hickory Springs, James Hardie Building Products, Kronotex USA, Mohawk, RB Rubber Products, USG and Wicanders/Amorim; along with distributors The Cronin Co., Kraus USA and Surface Art; and WSL, a freight and storage business. For more information, visit www.wsfca.org or e-mail Debbie Tott, WSFCA’s exec. director, at [email protected].

Upcoming Industry Events Surfaces/StonExpo 2011 – Las Vegas. Jan. 25-27. (972) 819-7602. Cevisama – Valencia, Spain. Feb. 8-11. (0034) 902 74 73 30. FCICA Convention – Albuquerque. March. 6-9. (248) 661-5015. Xiamen Stone Fair – Xiamen, China. March 6-9. 86-592-5959616 / 5959618. WSFCA Northwest Market – Lynnwood, Wash. March 9. (425) 885-0012. Coverings 2011 – Las Vegas. March 14-17. (703) 683-8500. Domotex Asia/Chinafloor – Shanghai, China. March 22-24. +86 21 6195 6088. Expo Build China – Shanghai, China. March 29-April 1. + 86 21 6437 1178. Stonetech 2011 – Beijing, China. April 20-23. 86 10 8460 0335/0341/0804. KBIS/Vision 2011 – Las Vegas. April 26-28. (800) 933-8735. NWFA 2011 – San Diego, Calif. April 27-29. (800) 422-4556. For descriptions of Industry Technical Training Seminars, go to www.ntlfloortrends.com and click on the calendar link.

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Distributor of the Year – left to right: Bart Rogers, Roppe vp sales/mktg.; Ray Izatt, Salesmaster Associates vp sales; Donald Miller, Roppe pres./ceo; Steve Kurtz, Salesmaster pres.; Mark Watkins, Salesmaster MIS vp; and Mike Tierney, Roppe national sales mgr.

Salesman of the Year – left to right: Bart Rogers, Roppe vp sales/mktg.; Donald Miller, Roppe pres./ceo; Brian Dubois, Roppe regional sales rep; and Mike Tierney, Roppe national sales mgr.

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oppe recently honored its top partners and performers for 2010. Salemaster Associates earned Roppe’s 2010 distributor of the year award. The company, which serves New England, New Jersey and eastern New York, has been part of Roppe’s distribution network since 1984. “Through support of our full-line of products, they have been able to grow their business steadily, even in unsure economic times,” said Bart Rogers, Roppe Holding Co.’s vp sales and marketing. “We have enjoyed being a part of their history and likewise having them be a part of ours.” Brian Dubois was named Roppe’s 2010 salesman of the year. He is the first Roppe salesman to earn the award in two consecutive years. He joined Roppe in 2001 and covers the New England market as well as parts of New York, Pennsylvania and Ohio. “Brian grew sales in his territory by 13 percent for our fiscal year 2010,” said Mike Tierney, Roppe national sales manager. “Sales in each of our four targeted product groups also grew by double digits in his territory.” Additionally, Steven Sloan was awarded the 2010 Roppe Architectural Impact Award, given to the representative with the greatest specification impact not only in his market but the entire country. Sloan, who joined the company in 2005, covers the Virginia, North and South Carolina, Georgia and Florida markets. “Steve has consistently created Roppe specifications affecting projects in his market and projects on a national basis,” noted Rick Rollins, Roppe Holding Co.’s director of specifications.

Polley’s VSP Flooring to debut at Surfaces

J & J Industries, Tarkett and Redi Carpet announce acquisitions

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ndustry veteran David Polley has formed VSP Flooring, a new carpet company located in Chatsworth, Ga. VSP will be debuting 14 solutiondyed polyester carpet styles, featuring an extra-soft feel and 3M Scotchgard soil repellant, at Surfaces 2011, Booth #B7171. The company is a partnership between Polley, his wife (whose initials are VSP) and Marty Banks of Advanced Tufting in Dalton. “We are looking for a small group of retailers; we’re not looking to overtake the big mills,” Polley said of VSP Flooring. “At the end of the day, we’re looking to offer legitimate products with meaningful warranties to people who care about their customers.” Before forming the company, Polley’s previous roles included the Dixie Group’s exec. marketing manager, where he created the Dixie Home division; and Mohawk residential carpet svp. He said the lower costs of producing polyester (compared to nylon and polypropylene) gives small mills a chance to compete in the marketplace. “You can do a lot of things with polyester, and make a great product at a value price.” For more information, visit www.vspflooring.com. - Michael Chmielecki

Distributor appointments Jaeckle Distributors will distribute Mercier Wood Flooring in 10 Midwestern states: Wisconsin, Missouri, Iowa, Minnesota, Illinois, Indiana, Michigan, North and South Dakota, and Kansas. Salesmaster Flooring Solutions, based in Chicopee, Mass., will serve as the exclusive distributor of four CBC Flooring brands (Toli, Ceres, Halo and Salto) in Massachusetts, Rhode Island, New Hampshire, Maine and Vermont.

everal flooring companies have recently announced acquisitions. J&J Industries has acquired Templeton Hospitality Carpet; Tarkett has acquired Centiva; and Redi Carpet has acquired Seagull Floors. Financial terms of the deals were not disclosed. Templeton, established in 1974 and based in Dalton, Ga., manufactures and supplies carpet to the hospitality market segment. The new hospitality brand will appear in the marketplace as J+J/Templeton. Steve Hillis will lead the sales, marketing, and design teams, while Gary Horton will lead all production-related operations. Tarkett has acquired the Centiva business from International Floors of America Inc. Centiva will continue Shaw, HGTV to launch co-branded flooring line

to operate as a separate brand within Tarkett’s North American portfolio, maintaining distinct manufacturing and business operations in Florence, Ala., where Centiva employs more than 100 people. Thomas Trissl will continue as president of the Centiva business unit, and will be part of the Tarkett North America management team. Redi Carpet recently acquired Seagull Floors, a multi-family flooring contractor with locations in Georgia, Texas, North Carolina and Florida. “The combined businesses give us greater geographic coverage, enhanced capabilities, and greater access to people and resources,” said Jerry Hosko, Redi Carpet president. “All of these strengths will enable us to deliver better service to our customer base.”

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haw Industries and HGTV will launch an exclusive flooring line labeled “HGTV Home-Flooring by Shaw” this spring. The licensing partnership includes carpet, hardwood, laminate and area rugs. Additionally, the line will comprise green choices in each category including Shaw’s Anso nylon and Epic hardwood. “This program grew out of the positive long-term relationship Shaw and HGTV enjoy and strengthens the connection between two powerful brands,” said Randy Merritt, Shaw president. Shaw has been the exclusive flooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011. Shaw will offer a full marketing program for retailers in support of the launch, including a Dealer Toolkit with a variety of marketing materials from local advertising to interactive offerings. Additionally, Shaw will be supporting the program through national advertising and public relations.

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www.ntlfloortrends.com I February 2011 ● 57

02.11>Products 1

Shaw’s Metropolitan Slate features realistic stone texture New from Shaw, Metropolitan Slate porcelain tile is made in the U.S.A. of 40% recycled materials, and is produced with the company’s Clarity Digital Imaging technology, which allows up to ten times more unique patterns than traditional glazing techniques. Available colors include Urban Jungle and Silver Lake. For details, circle 208 on the Reader Inquiry Card.

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New from Florida Tile, Paramount HDP is a color body porcelain tile that was inspired by Turkish travertine. The series is available in three colors, in 12” by 12”, 18” by 18”, and 9” by 18” sizes. For details, circle 184 on the Reader Inquiry Card.

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Florida Tile debuts Paramount HDP color body porcelain tile

Shaw Living’s Havana Bay added to Tommy Bahama collection Havana Bay is the latest addition to the Tommy Bahama collection by Shaw Living, with area rugs ranging from 1’10” by 2’9” to 7’9” by 10’10”. Havana Bay rugs are made in the U.S.A. from Shaw’s soft, durable and recyclable EverTouch nylon. For details, circle 230 on the Reader Inquiry Card.

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Johnsonite’s Metallurgy recreates look of metal New from Johnsonite, the Metallurgy Collection of rubber tiles comes in 12 colors that emulate the look of real metals. Metallurgy tiles come standard in 1/8” gauge at 24” by 24” size in the Hammered texture; other textures are available by special request. For details, circle 210 on the Reader Inquiry Card.

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Teragren introduces Portfolio bamboo floors Teragren’s new Portfolio collection features intricate artisan textures and colors in 10 designer colors. The Portfolio collection is 154% harder than red oak and is easy to install, the company says. For details, circle 246 on the Reader Inquiry Card.

Leggett & Platt unveils Susan G. Komen cushion Sponge Cushion Inc., a subsidiary of the Leggett & Platt Carpet Cushion Div., has launched the Susan G. Komen for the Cure line of co-branded commercial and hospitality TredMor cushion. In a related announcement, the company said it will donate at least $25,000 this year to help fight breast cancer. For details, circle 169 on the Reader Inquiry Card.

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5

Indicates the company’s inclusion in the National Floor Trends 2011 Styling Excellence Awards program.

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Johnsonite introduces Ecolibrium rubber wall base Johnsonite’s new Ecolibrium rubber wall base is constructed from rapidly renewable resources like walnut shells, oyster shells, pine rosin and vegetable oil. Ecolibrium offers 5 percent preconsumer recycled content, low processing energy consumption, and low waste, and contributes to LEED credits. For details, circle 182 on the Reader Inquiry Card.

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Shaw’s Epic Hardwood gets new series and sizes New from Shaw, the Epic Landscapes collection features 7” wide handcrafted hickory and maple boards with four colors in each species. Also new to the Epic Hardwood collection are the Panorama and Acadian Heights series, featuring hickory and maple looks respectively. For details, circle 204 on the Reader Inquiry Card.

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Shaw’s Tweeds and Accents in Anso Soft Tailored Texture Shaw’s new Tweed and Accents series are produced from Anso Soft Tailored Texture yarns, and are available in three prices points and weights. The products will be featured on one of the company’s sleigh displays with three large feature blankets, with a colorline showcased on the merchandising unit. For details, circle 206 on the Reader Inquiry Card.

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Florida Tile updates VitraArt glass tile program Florida Tile has added two new lines, Tranquil and Harmony, to its VitraArt glass tile program. Tranquil, a collection of clear glass, is composed of 12 colors in six sizes, including multi-sized inserts and mosaics. Harmony takes these colors and develops them into six blends available in three modern sizes. For details, circle 167 on the Reader Inquiry Card.

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10 Mohawk unveils Aladdin

commercial display system Mohawk has taken the wraps off its new Aladdin commercial display system, which replaces the company’s previous Home and Office collection. The Aladdin Commercial collection offers more than 50 styles in seven constructions and fiber categories, including modular tile, with a 52-sample display. For details, circle 218 on the Reader Inquiry Card.

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Indicates the company’s inclusion in the National Floor Trends 2011 Styling Excellence Awards program.

www.ntlfloortrends.com I February 2011 ● 59

Editor’s Note: Welcome to Industry Q&A, an ongoing feature highlighting members of the industry and their companies. Interested in participating? Contact Jeff Golden at GoldenJ@bnpmedia. com or (818) 224-8035 ext. 2218.

Industry Q&A:

Gary Hernandez, Jr., Healthier Choice Specialty Products Division

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FT recently spoke with Gary Hernandez, Jr., about becoming Healthier Choice Specialty Products Division vice president, after the company acquired his Flexitions stainable flexible transition molding line last August. He also talks about the origin of Flexitions, and what’s ahead for both organizations. What is the origin of Flexitions? Flexitions LLC was launched in 2009, but Flexitions the product line was created in 2006. Flexitions was created to solve a huge void within the flooring industry and to provide a solution to installation headaches when dealing with a curve, arch or radius within a laminate or hardwood flooring installation. We also wanted to provide a product that would allow new, innovative design options when installing flooring products.

How did the acquisition of Flexitions by Healthier Choice come about? We have a long-standing personal relationship with the Healthier Choice ownership, which is a family-owned business. We possess a great deal of admiration and respect for Craig Poteet (president & ceo) and Carl Poteet (chairman), a father and son team, just like us (Gary Hernandez, Jr., vp specialty products, and Gary Hernandez, Sr., vp sales). Our products are produced with similar technology, and Healthier Choice was seeking to expand their product offering and open their business up to new channels and opportunity. Flexitions further assists in the Healthier Choice strategic and growth plan and is a good fit for the new Healthier Choice Specialty Products Division.

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What does the acquisition mean for both companies? Flexitions is now a brand that falls under the Healthier Choice umbrella and will be sold under Healthier Choice using the Flexitions brand name. This is an exciting time for everyone involved, and our business transition has placed us in a very unique and advantageous position that will assist in the strategic growth and expansion of the entire Healthier Choice organization. To sum it up, this transition means strength, longevity, continuous innovation and expansion. Healthier Choice is an innovative, professional and very diverse manufacturing company and we’re very pleased to be part of such a great organization. What’s on the horizon for Flexitions and Healthier Choice? We will continue to advance the Flexitions product line utilizing our proprietary technology and have plans to introduce a new revolutionary line of moldings that could potentially reinvent and reshape the unfinished and prefinished wood transition molding business as the industry knows it today. Healthier Choice is currently working on several new products and investing heavily in R & D on carpet cushion and nft underlayment products. ●

Above: Healthier Choice’s Gary Hernandez, Jr., and Gary Hernandez, Sr.

Win Big at Surfaces 2011!

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Your Chance to Win Valuable Prizes Casting Your Ballot in the National Floor Trends’ 2011 Styling Excellence Awards

Styling Excellence Awards 2011

Fax the ballot inserted in the Surfaces Show Program & Event Guide to 818-224-8042

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Return Ballot by Feb. 15, 2011 Call 800-835-4398 ext. 2218 for more information

02.11>Products & Literature on display

EARTHWERKS EarthWerks’ LinkWerks a floating LVT flooring LinkWerks is a new line of floating LVT flooring designed by EarthWerks to address the needs of installation with unusual subfloor challenges, the company says. LinkWerks Rapid Clic is a fast to install 7” by 48” commercial grade Unilin Click floating vinyl plank available in 10 colors; LinkWerks Firm Loc is offered in 6” by 36” planks and 12” by 24” tiles in a variety of colors. www.earthwerks.net Booth #S4232. For details circle #100 on the Free Information Card.

TARKETT Tarkett’s NAFCO PermaStone updated with 19 new colors Tarkett’s NAFCO PermaStone has added 19 new colors, including Travertine, Limestone, Firenze, Modern Slate and Indian Slate. All PermaStone tiles are available with three installation options: GroutFit, which locks together for a seamless sppearance; GroutFil, which allows grouting with any of 10 acrylic grout colors; and GroutLess, a grout-free visual with rolled edges. www.tarkett.com Booth #S4917. For details circle #101 on the Free Information Card.

APAC APAC 440 - A Classic Carpet Adhesive APAC 440 supreme carpet adhesive is a high-performance, high-solids, floor-covering adhesive specifically designed for hard-to-bond carpet backings as well as most felt-backed resilient floor coverings. APAC 440 is a very tacky adhesive that develops rapid early legs, grabs quickly and provides an exceptionally strong permanent bond. APAC 440 is part of APAC’s Classic line of adhesives, indicating a small solvent addition to the formulation for faster performance and enhanced bonding characteristics. For more information on APAC adhesives, visit www.apac-adhesives.com. Booth #B7064. For details circle #103 on the Free Information Card.

BENGARD Discus is a versatile rubber flooring/stair tread program which meets all the functional and aesthetic requirements from a designer’s perspective. Discus is available in a select range of colors which is designed to withstand the heaviest traffic. Discus naturally slip resistant surface does not break or crack on bending. Easy to install and maintain. www.loxcreenflooring.com Booth #B7328. For details circle #104 on the Free Information Card.

BOSTIK VAPOR-LOCK™ Wood Flooring Adhesive is a one-part, easy-to-trowel, rapid tacking, very low permeability, urethane providing “Locked-In” Moisture Vapor Protection & Sound Control System, in one application! Contains Bostik’s Blockade™ Antimicrobial Protection. Adheres engineered, solid, acrylic impregnated, cork, parquet, and bamboo flooring (hardwood flooring manufacturer in writing for glue-down applications); install plywood, ceramic tile, marble, and stone inlays (light commercial and residential). Does not etch pre-finished floors. Zero g/L VOC www.bostik-us.com Booth #B8138. For details circle #106 on the Free Information Card.

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MULLICAN Mullican’s Meridian Pointe offers lifetime warranty New from Mullican Flooring, the Meridian Pointe hardwood collection has been engineered to eliminate warping, cupping and buckling. The series comes in five colors of red and white oak, in 3”, 4” and 5” widths. Surfaces Booth #S1027 For details circle #122 on the Free Information Card.

MAPEI MAPEI Introduces New Isocyanate-free Wood Flooring Adhesive Ultrabond ECO® 985 is MAPEI’s premium single component, hybridpolymer-based wood flooring adhesive that is 100% solids, isocyante free and easy to clean up. Ultrabond ECO 985 provides a strong bond and excellent sound reduction properties while it protects wood flooring from moisture vapor emissions coming through concrete slabs. For more information, visit www.mapei.com. Booth #B7950. For details circle #107 on the Free Information Card.

WW HENRY HENRY® Adhesives Receive RCFI FloorScore® Certification, HENRY® 430 ClearPro™ and HENRY™ 640 VinylLock™ Receive Designations The W.W. Henry Company, one of the world’s largest manufacturers of premium flooring and specialty adhesives has received the Resilient Floor Covering Institute (RCFI) FloorScore® Certification for HENRY® 430 ClearPro™ Clear VCT (Vinyl Composition Tile) Adhesive and HENRY® 640 VinylLock™ Pressure Sensitive Vinyl Flooring Adhesive. The RFCI FloorScore Certification includes independent testing of products for indoor air quality standards based on the California Section 01350 Program. www.wwhenry.com For details circle #110 on the Free Information Card.

MOHAWK Mohawk in strand woven bamboo Mohawk introduces two new strand woven bamboo floors: Hilea in its Rarity Collection and Kahala in the Artiquity Collection. Kahala features hand-scraped visuals in a 5” wide plank. Both collections feature the Uniclic installation system and carry a 25-year residential and three-year medium commercial warranty. www.mohawkind.com Booth #S3832. For details circle #111 on the Free Information Card

STAUF Stauf’s PUM-950 will not etch finish Stauf’s PUM-950 Power-Mastic urethane adhesive for wood floors is engineered so it will not etch the finish of the floor. PUM-950 is also designed to be durable, easy to clean and completely green, the company added. www.staufusa.com Booth #S5311. For details circle #102 on the Free Information Card.

www.ntlfloortrends.com I February 2011 ● 63

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02.11>Ad Index Use the Free Information Card on opposite page to receive free information about products and services mentioned in National Floor Trends magazine. Find the Free Information Number at the bottom of the ad or editorial item and circle the corresponding number on the Free Information Card.

Company Name

pg. no.

RS no.

Company Name

pg. no.

RS no.

APC Cork.........................................................................19 (866) 222-3241 • www.apccork.com

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Harris Wood ....................................................................49 (800) 258-5758 • www.harriswoodfloors.com

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Ardex Engineered Cements ..........................................41 (888) 512-7319 • www.ardexamericas.com

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Johnsonite, Inc. ..............................................................37 (800) 899-8916 • www.johnsonite.com

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Ark Floors ........................................................................27 (800) 913-6188 • www.ark-floors.com

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Mannington Mills, Inc. ....................................................17 (800) 356-6787 • www.mannington.com

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Beaulieu of America .........................................................5 (800) 227-7211 • www.beaulieuofamerica.com

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MAPEI Corp. .....................................................................2 (954) 246-8888 • www.mapei.com

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Bengard Mfg., Inc. ..........................................................14 (800) 565-6653 • www.loxcreenflooring.com

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Mohawk Industries .........................................................23 (877) Ask.Mohawk (275-664295) www.MohawkToday.com

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Bostik...............................................................................43 (800) 7BOSTIK (726-7845) • www.bostik-us.com

23 MP Global Products .......................................................35 (888) 379-9695 • www.quietwalk.com

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CBC Flooring ..................................................................11 (800) 446-5476 • www.cbcflooring.com

26 Mullican Flooring ..............................................................7 (800) 844-6356 • www.mullicanflooring.com

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Quick Step/Unilin............................................................33 (888) 387-9882 • www.quick-step.com

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RB Rubber Products ......................................................18 (800) 525-5530 • www.rbrubber.com

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Stauf USA ........................................................................67 (866) GLUEUSA • www.staufusa.com

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Tarkett .............................................................................29 (877) 827-5388 • www.tarkettna.com

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Tramex, Ltd. ....................................................................20 (303) 972-7926 • www.tramexltd.com

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US Floors .........................................................................45 (877) 292-4044 • www.usfcontract.com

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Wagner Electronic Products .........................................12 (800) 207-2486 • www.RapidRH.com

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WW Henry Co..................................................................21 (800) 232-4832 • www.wwhenry.com

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CTIOA ..............................................................................51 (310) 574-7800 • www.ctioa.org Custom Building Products ............................................13 (800) 272-8786 • www.custombuildingproducts.com Earthwerks ......................................................................31 (800) 275-7943 • www.earthwerks.net

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Faus Floors .......................................................................3 (888) 231-3287 • www.fausfloor.com

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FLEXCO ...........................................................................68 (800) 633-3151 • www.FLEXCOfloors.com

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Flexitions .........................................................................39 (800) 872-8426 • www.flexitions.com

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Florida Tile ........................................................................9 (800) 352-8453 • www.floridatile.com

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Floyd & Assoc. ................................................................18 (888) 670-8954 • www.floydandassociates.com

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Formica Flooring ............................................................15 (800) 777-5145 • www.formicaflooring.com

22

Galleher, Inc. ...................................................................12 (800) 448-9663 • www.galleher.com

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Editor’s Note. The Advertiser’s Index is provided as a service to our readers. No liability is created by nor accepted for any inadvertent errors or omissions.

www.ntlfloortrends.com I February 2011 ● 65

Training Schools: Critical for Your Business Success Training Schools:

Armstrong’s Tim Provence teaches seam welding and flash coving during the recent International Certified Floor Covering Installers Association (CFI) Vinyl Certification in Anchorage, Alaska at the Sherwin Williams facility. Photo courtesy CFI.

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raining is critical for all segments of the floor covering industry. From training your salespeople and office team, to your installers and other personnel, the systems and business practices are changing at a quick pace. Are you making sure they are continually receiving training opportunities? Training is now available from your manufacturer and distributor partners, software technology providers and industry associations as well as trade shows/conventions. The topics of training are virtually limitless and are offered online, at your location, on dvd/video or at the location of the selected trainer. In the floor covering industry, installation methods, technologies and selling techniques are evolving quickly, forcing all segments to continue to hone their skills for success. Don’t forget that your competitors are constantly honing their staffs’ skill set to become the dominant player in your area. Following is a short list of training schools. A complete list is available on our website: www.ntlfloortrends.com

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Ardex, (888) 512-7339, [email protected] Armstrong Wood Installation School, (800) 356-9301 x5376, www.floorexpert.com/installertraining Carpet & Rug Institute, (706) 278-3176, www.carpet-rug.org Ceramic Tile Distributors Association, (800) 938-2832, www.ctdahome.org Ceramic Tile Education Foundation, (864) 222-2131, www.tileschool.org Ceramic Tile Institute of America, (310) 574-7800, www.ctioa.org Ceramic Tiles of Italy, (212) 661-0435, www.italiatiles.com Flexco, (800) 633-3151, www.flexcofloors.com Floor Installation Association of North America (FIANA), (888) 883-4262, www.fiana.org Forbo, (800) 342-0604, www.forbolinoleumNA.com INSTALL, (215) 582-4108, www.installfloors.org Institute of Inspection, Cleaning and Restoration, Certification, (360) 693-5675, www.iicrc.org International Certified Floor Covering Installers Association, (816) 231-4646, www.CFIinstallers.com Laticrete International, (800) 243-4788, www.LATICRETE.com Mannington, (856) 935-3000, www.mannington.com MAPEI Technical Institute, (954) 246-8555 Mohawk University, (800) 664-2958, www.mohawkuniversity.com National Tile Contractors Association, (601) 939-2071 National Wood Flooring Association (NWFA), (800) 422-4556, www.nwfa.org North American Association of Floor Covering Distributors (NAFCD), (312) 321-6836, www.nafcd.org North American Laminate Flooring Association, (202) 785-9500, www.nalfa.com Painters and Allied Trades, (888) 934-6474, www.LMCIonline.org Pergo, (800) 249-0042, [email protected] Roppe, (800) 537-9527, www.roppe.com Schluter Systems, (800) 472-4588, www.schluter.com Shaw Learning Academy, (800) 811-2404, www.shawlearningacademy.com Surfaces, (800) 547-3477, www.surfaces.com Tarkett Commercial, (800) 366-2689 x2709, TarTech@ Tarkett.com Tile Council of North America, (864) 646-8453, www.tileusa.com Tile of Spain, (305) 446-4387, www.spaintiles.info World Floor Covering Association, (800) 624-6880, www.wfca.org

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