ICS Cleaning Specialist January 2011

JANURAY 2 0 11

Cleaning Specialist For Fo F or Today’ Today’s y s Floor Care and Restoration Prof Professional fessional

Honing Your Stone Floor Maintenance Program

A Google Places Listing in Five Easy Steps From Almost Broke to a Robust Business

W W W.I C S M A G .C O M

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If your equipment fails to perform, the customer sees you as the failure. That’s why you need a reliable truckmount from HydraMaster. We’re so sure of our machines, we provide one of the best warranties in the business. Because a clean reputation says it all.

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Work smarter.

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2011

January Vol.50 No.1

Features & Columns 14

To Your Success Take a “Clean” Look at Your Organization By Steve Toburen

18

Hardwood Flooring Drying Test

24

Hard Floor Maintenance Opportunities

18

By Kevin Fisher

Honing Your Stone Floor Maintenance Program

27

By Stanley Quentin Hulin

27 32 38

From Almost Broke to a Robust Business By Dave DeBlander

The 2011 Truckmount Equipment & Accessories Guide

38

The Gadget Man Stone Care Tools and Gadgets By Gordon Hanks

41 42 44

Bedbugs: What to Do?

24

By Patti B. Savelle

A Google Places Listing in Five Easy Steps By John Braun

Departments

Building a Phenomenally Successful Business Are You Addicted? The 12-Step Business Recovery Program By Howard Partridge

This month at www.icsmag.com • Get the Latest Exclusives from Dave DeBlander, Ellen Rohr and John Braun • The January 2011 Product of the Month • Breaking News and more… To subscribe to ICS L!VE, go to www.icsmag.com NOW!

6 8 10 11 12 47 50 51 52 54 55 56 58 58

Editorial Comment ICS eRants & Raves ICS eMedia In My Experience News, Views & Events New Products & Technologies Must See Products Gallery Advertiser Index Buyers’ Marketplace CFI News CRA News IICRC News PCUCA News SCRT News

ICS CLEANING SPECIALIST (ISSN 1522-4708) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to ICS CLEANING SPECIALIST, P.O. Box 2146, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or [email protected].

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Cleaning Specialist | January 2011

Thinking about your next truck mount? Consider the fact that Interlink Supply sells more truckmounts than any other supplier. We have more factory trained and certified service installation technicians. We have more experience e than anyone at helping match your company with the perfect truck mount for your business. Best of all, we are right down the road. ad. Don’t make an “uninformed” mistake! If you are even thinking of investing in a truckmount soon, download your FREE Truckmount Quick Reference Guide from Interlink Supply and learn how we can an customize the right truck mount package for your business needs.. This FREE report includes the essential information you need to know when 4RUCKMOUNTÖ2EFERENCEÖ'UIDE

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Another reason to use Interlink Supply is the partnership we have with Interlink Financial Services. Interlink Financial Services is a financing company for the cleaning and restoration industry and exclusive to Interlink Supply. Interlink Financial does not rely on credit scoring or other methods used by the big financial institutions. They take a custom “out of the box” approach on each and every application, ensuring you get the best financing options available. Learn more at www.interlinkfinancialservices.com.

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Editorial Comment

®

By Jeffrey

Group Publisher ❚ Phil Johnson, Publisher ❚ Evan Kessler Western Regional Manager ❚ Jim Roy Editor ❚ Jeffrey Stouffer Sr. Art Director ❚ Rick Arvidson Art Director ❚ Manda Chan Production Manager ❚ Amy Levin

Stouffer

CONTRIBUTING EDITORS Jeff Bishop, John Braun, Dave DeBlander, Aaron Groseclose, Gordon Hanks, Stanley Quentin Hulin, Howard Partridge, Steve Toburen, Ruth Travis

Roll Call, 2011

I

t’s been a few years since we’ve called the editorial roll and touted the individuals whose regular contributions help make ICS Cleaning Specialist the success it is today. If you aren’t already familiar with these industry standouts, take a moment to put names to faces. They work hard to put out the best content possible, let me tell you, so the next time you pass a familiar mug at a convention or trade show, say hello and let them know how you think they’re doing; there’s nothing like reader feedback to make that next column flow just a little bit easier.

BNP Media Company, II, L.L.C. Publishing and Sales Office: 22801 Ventura Blvd., Suite 115 Woodland Hills, CA 91364 Phone: (818) 224-8035, Fax: (818) 224-8042 E-mail: [email protected] Publisher ❚ Evan Kessler (303) 255-1263 Western Regional Manager ❚ Jim Roy (818) 224-8035, ext. 2215 Classified Sales Manager ❚ Sharon Ward (847) 405-4017 CORPORATE OFFICE: 2401 West Big Beaver Road, Suite 700 Troy, MI 48084 www.bnpmedia.com

Jeff Bishop

Aaron Groseclose

John Braun

Gordon Hanks

Dave DeBlander

Stanley Quentin Hulin

CORPORATE DIRECTORS Publishing ❚ Timothy A. Fausch Publishing ❚ John R. Schrei Corporate Strategy ❚ Rita M. Foumia Information Technology ❚ Scott Kesler Marketing ❚ Ariane Claire Production ❚ Vincent M. Miconi Finance ❚ Lisa L. Paulus Creative ❚ Michael T. Powell Directories ❚ Nikki Smith Human Resources ❚ Marlene J. Witthoft Conferences & Events ❚ Emily Patten Clear Seas Director ❚ Beth A. Surowiec Marketing Contact/Manager ❚ Rick Arvidson AUDIENCE DEVELOPMENT Audience Development Coordinator ❚ Christina Gietzen Multimedia Specialist ❚ Alison Illes Audience Audit Coordinator ❚ Carolyn M. Alexander

BNP Media Helps People Succeed in Business with Superior Information Single Copy Sales Ann Kalb Tel. (248) 244-6499 E-mail: [email protected]

Howard Partridge

6

Steve Toburen

Cleaning Specialist | January 2011

Ruth Travis

For subscription information or service, please contact Customer Service at: Tel. (847) 763-9534 or Fax (847) 763-9538 or e-mail [email protected] Web: www.icsmag.com

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ICS eRants & Raves Questions, Insights and Outbursts from ICSmag.com

Love These Customers! A man called me to clean his carpet,

To

Groupon, or Not to Groupon?

I saw a news story on Groupon and it was very interesting. I had my doubts about this but I may be changing my mind. The news interviewed many business owners about using it, and most all say they will use it again. The reason being is that it brought in so many new customers with no marketing dollars, so they feel it was well worth it. Most admit they made little to no money because of the steep discount, but they have confidence that they will return time and time again. I’m interested to see how this plays out in our industry. If done right, I can see it working. – David G.

and I was referred to him by his housecleaner. I was in a BNI group with her and we became very good friends. Anyway, after I gave him the estimate of $471 he told me to schedule it with his housecleaner because he is leaving town for a couple months. After he looked at the bill he asked me if he could write me a check now. I told him he could write it when I finished and, if he’s not home, I will leave the bill on the table. He told me he would leave a check for $600 with the cleaning lady to give me when I finish. I do believe this will be my largest tip. Gotta love that! I will get his Christmas card out right away!

– Tim H.

New School,

Nothing Quite Like

Meet the Old School

Real-World Experience

My mentor (50 years in the carpet cleaning industry) took me to chemical school last night. He often laughs about people not realizing that encap, he says, is a term, not a technology. Bonnet cleaning is bonnet cleaning, he says. Last night they cleaned a trashed restaurant with his prespray of choice (Dawn dish detergent and 4 ounces of ammonia), a 175 with scrub brush and a basic dry slurry rinse. The results were mind-boggling, straight out of the book; nothing new under the sun.

– John M.

Keeping an Eye on the Digital

A few years back we sent our secretary to the carpet class, figuring it would give her better perspective when answering the phone. She had little experience with cleaning and knew nothing about operating the truck, yet she scored a 92 in the class and became certified. Now despite her certification and the knowledge she gained, she was hardly qualified to clean anyone’s carpet. There is a lot of value in education, but a truly competent technician needs plenty of field experience too. – Richard C.

Horizon

I can think of a few people around the boards that seem to enjoy negative publicity. I predict Google will in a few years time not look anything like it does now. With Google’s Boost advertising coming on and now the possible/pending purchase of Groupon, I think Google will end up with the reputation as a costly necessity just like the YP were. If you thought YP were expensive just wait and see what Google will end up costing you per month. All those nice reviews that will be a necessity in the future will cost you plenty to be displayed high on a list and visible to potential clients.

– Bob F.

Ideas and inspiration for the industry, by the industry. For more go to the ICS and CFC Bulletin Boards at www.icsmag.com. 8

Cleaning Specialist | January 2011

The industry’s only 10 year warranty Every new Butler System is warranted for 10 years at no additional cost. There are no limitations on machine hours and the warranty may be transferred at no charge. Warranty coverage includes all major components: the Shaft-Drive System, High Pressure Pump, Detergent Injection System, Vacuum/Blower, Heat Exchanger, Fresh Water Holding Tank, Recovery Tank, Vacuum Hose Reel, Pressure Hose Reel, Holders, Racks, Trays and Shelving, etc. No other truckmount is simpler to operate, more reliable, easier to maintain, lasts longer, demands a higher resale value, is sold with a “Buy-Back Guarantee” or is manufactured to a higher standard than the Butler System….none!

The Butler System $22,995.00 Factory installation included.

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Terms and conditions apply. Price includes all Butler System Standard Features and Amenities. Standard Features, Preferred Equipment Packages and Optional Equipment include factory installation. The Butler System price will vary when installed into cube vans and trucks. Ad approved for publication October 2009.

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ICS eMedia An Offline Look at What’s Happening Online Building That

For more go to www.icsmag.com

Perfect Relationship

Remember when you were first dating? To get to know the other person, you spent lots of time talking, having fun, and doing things together. After the date, you would call and talk for hours, send them flowers, and keep in touch on a regular basis. Building relationships takes commitment, time, and constant contact. When you don’t see each other or stay in touch, the relationship withers away and vanishes over time. Building loyal customer relationships works the same way. Think of it as dating. Without phone calls, gifts, thank-you cards, or time together, there is no relationship. — From the Web Exclusive Feature “Six Steps for Building Loyal Customer Relationships” by George Hedley

Could Health Care Costs Derail a 2011 Construction Comeback? I’ve been feeling pretty good about 2011. There are several signs the economy is rebounding. Many construction-related firms throughout the supply chain have indicated they are gradually climbing out of their respective holes. However, in the last few weeks I encountered two incidents of health care cost increases that made me grimace. My employer notified us our plans will change to help absorb 2011 increases for our coverage. Also, I serve on the board of a small non-profit that faces a 50 percent premium hike for each insured family. As I thought about these increases, I recalled the palatable concern expressed by several contractors during a roundtable discussion back in September. They had received word from their health care providers and accounting advisors to prepare for big increases. As small- and medium-size business owners, they were dreading the hikes. Some said might be forced to drop or reduce coverage for some employees. The Patient Protection and Affordable Care Act, signed into law on March 23, 2010, had become a worrisome reality.

— Tim Fausch, The ICS Blog Spot, 11/1/2010

Working With Carpet Cleaners I was invited to make a presentation to an audience of professionals from the cleaning and restoration industry at the Connections trade show in Las Vegas. I have spoken to this audience many times in the past, always addressing carpet cleaning and maintenance issues. This year, however, was different. Recent public criticism from a segment of the cleaning community leveled at the CRI, the Seal of Approval program, and in many instances, me personally, had, I admit, caused me to anticipate this presentation with some degree of trepidation. Not that I shy away from a fight. I’m an old campaigner who’s handled tough crowds before. But the Seal of Approval program was developed to help both the cleaning and the carpet industries, not cause division, and the recent controversy surrounding the program has been unfortunate, to say the least. Going into the presentation, I knew better than to expect accolades, but I hoped my comments would receive a fair hearing.

— Werner Braun, The ICS Blog Spot, 11/5/2010 10

Cleaning Specialist | January 2011

The Power of

Great Taglines To make a great tagline, it helps to have a great name. But even if you don’t have a great company name, you can rescue it with a great tagline. To do that you must be crystal clear about what is it you uniquely do. A great way to gain clarity on what you do that creates distinction in the customer’s mind is to practice saying what is unique about you. To do that even better, imagine you’re in an elevator [a.k.a. the “Elevator Speech”] and someone turns to you and sees your shirt or cap and says, “ABC Company… why should I use you guys?” What would you tell that person in the time it takes the elevator to reach their floor that would imprint in their heads why you’re the right choice for their home or business?

— Al Levi, The ICS Blog Spot, 12/12/2010

The ICSmag.com

Web Poll: When it comes to free estimates: 0% We don’t do them, end of story 5% We do them, but only within a certain radius 11% We charge for estimates, but credit the cost against the job if they book us 84% We do free estimates

In My Experience…

Make Sure That First Impression Measures Up By

W

hen I’m measuring a job, I count steps based on the nose; that’s where you end up spending the most time. In some cases, depending on the floor plan and layout, some would argue that since you’ve already measured the landing area at the top of the stairs, by counting the nose of the top stair, you’re effectively charging twice for the same area. Even if that appears to be the case, if you’re doing the job right, you won’t be able to fully clean the nose while you’re cleaning the carpet on the landing with the wand; you still have to get on the stair side and clean the nose with

Gabriel Peretti

the stair tool. The perception that you’re charging twice for the same area might become an issue with some clients, especially new ones and those who follow you through the house as you’re taking measurements. If you sense this might be the case, don’t wait for them to ask about it: explain to them how you take your measurements, how you’ll be using specialized equipment on the stairs and so on. Most of the time it won’t be an issue, but in those few instances where it is, getting out ahead of any concern is your best bet.

Gabriel Peretti is owner and president of Reseda, Calif.-based CleanCrafters. A past president of the Carpet and Fabricare Institute, Gabriel has been involved in the cleaning industry since 1985, and holds numerous IICRC certifications, including CCT, CMT, RCT; WRT, AMRT, MTC and ASD. He has successfully completed hundreds of water-damage restorations, and has cleaned more than 2 million square feet of carpet. E-mail Gabriel at [email protected].

January 2011 | www.icsmag.com

11

News, Views & Events Florida utilizes ACAC examinations The State of Florida has chosen American Council for Accredited Certification to provide the initial licensure examination for mold assessor and mold remediator. All who seek initial licensure by examination in Florida must take and pass one of six ACAC examinations; however, Florida does not require ACAC certification for licensure. Additionally, those seeking a license involving mold inspections in the State of Arkansas must have at least 20 hours of applicable college credits or a Council-certified Microbial Consultant, Council-certified Indoor Environmental Consultant or Certified Industrial Hygienist certification.

NTC, K-Tech collaborate on “Smart Home of the Future” K-Tech Kleening Systems and Northcentral Technical College are partnering to create a Smart Home featuring innovative green, renewable and sustainable building practices. The Smart Home will provide real world teaching and learning opportunities to prepare students for work in the restoration, insurance, construction and government industries. “Partnering with NTC on programs such as this helps create the education our employees will need for the future of the industry, as well as having the students better prepared when they enter the workforce,” Craig Kersemeier, K-Tech Kleening Systems president, said. “This happens when the college, businesses and industry collaborate on program development.”

More Floods holds annual sales meeting The 4th Annual More Floods Sales Meeting was held October 2010 at the Double Tree Hotel in Overland Park, Kan. Members from all over the country came to hear industry leading speakers, network and learn about the new More Floods “Internet Lead Generation” program. Featured speakers included former All Pro NFL quarterback Trent Green; Jim Ryerson, founder and president of Sales Octane; Roger Peugot, owner of Roger the Plumbing Company; and Gene Stegeman, director of business development for 800 Call-KC.

Air Quality Sciences puts out “Green Products” White Paper Defining Green Products is a White Paper from Air Quality Sciences that “examines what constitutes a green product, how the term “green” has been used and misused, and how green products can affect indoor environmental quality (IEQ) and human health. Additionally, this paper will explore federal and state government ‘green chemistry’ initiatives, regulations, guidelines and how they are advancing product technology,” according to AQS.

Calendar of Industry Events Conventions & Trade Shows

Jan. 23-27: Insights 2011, San Diego, Calif. Call (877) 741-SHOW or go to www.insightsconference.com for more information. Feb. 15-17: 2011 Indoor Air Expo, San Antonio, Texas. Call (301) 231-8388 or go to www.iaqa.org for more information. March 7-11: RIA 2011 Annual Convention, Colorado Springs, Colo. Go to www.restorationindustry.org for more information.

March 21-24: NADCA 22nd Annual Meeting & Expo, Las Vegas, Nev. Go to www.nadca.com for more information.

April 14-16: 2011 Connections Conference and Exhibition, Clearwater, Fla. Call (888) 881-1001 or go to www.connectionsconvention.org for more information. 12

Cleaning Specialist | January 2011

IICRC to establish International Trade Association The Executive Committee and Board of Directors of the IICRC have approved the creation of an independent international trade association. The new association will provide education, programs, services and products to individuals, companies and supporting organizations involved in the inspection, cleaning and restoration industry. Paul Pearce, chairman of the board of directors of IICRC, said, “The IICRC sees the need for people and companies to work together to pursue common goals and interests. We are establishing this trade association to ensure we provide cleaning, restoration and inspection professionals with the tools and resources they need to better serve their customers – an important step in our ongoing efforts to advance communication, collaboration and technical proficiency within the industry.”

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“Making a Difference”Tour ur

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STOP Being a SLAVE to Your Business! The brutal reality of most business owners lives is they are a slave to the business, there is very little family time, the business consumes your mind 24/7, there’s major stress, no real freedom and you feel like you have a “job” rather than owning a business! But the good news is that you CAN have the business that you really want and Howard Partridge and Dave DeBlander are COMING TO A CITY NEAR YOU with a new one day “coaching experience” that reveals… • How to Dramatically Increase Your CASH FLOW Now! • How to Finally Get Your Business ORGANIZED • How to Finally Reach Your GOALS in Life

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Howard Partridge

For over a decade (12 years actually), Howard Partridge has helped cleaning and restoration professionals improve their businesses. Some have doubled or tripled their businesses, others have built turn-key systems and others have gotten off the truck and are spending more time with their families. He has become a top consultant in our industry and we are proud to have him as a prized ICS columnist. Dave DeBlander is a shining example of Howard’s results and is now also a frequent contributor to ICS. NOTICE: This is NOT a seminar where you get a bunch of information thrown at you. Instead, Howard and Dave will guide you through a full day “coaching experience” that reveals a crystal clear, proven path to take you from where you are now to where you want to be… They will even show you the exact systems they both used (and many of Howard’s members have used) to create massive success in their own companies.

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To Your Success

By

Steve Toburen

Steve Toburen sold his carpet cleaning and restoration business and retired at the age of 38. He now serves as Director of Training for Jon-Don’s Strategies for Success program and created their Value Added Service for Technicians seminar. Jon-Don is the exclusive distributor for Steve’s “Winning on the Home Front” line of audio customer service programs. For more information call (800) 556-6366 or go to Jon-Don’s information resource for all carpet cleaners, SFS.JonDon. com. Steve welcomes your comments and/ or questions at [email protected]

Take a “Clean” Look at Your Operation Like a lot of folks, I do my best thinking in the shower. No telephone, no e-mail, no distractions, plus the sound of running water almost always promotes meditation! Now, if I could only find a waterproof way to write down all my brilliant in-the-shower thoughts…

I

spend a lot of time in hotel rooms and, after many hours standing under hot, cascading water in different cities, with no notepad and nothing else to reflect on, I have reluctantly become something of an expert in examining motel showers. I honestly think I could be placed unconscious into a strange hotel’s shower, have the cold water turned on and, after gasping awake, be able to tell you within $10 what the room rate is…without ever opening the shower curtain. I could also tell you what the service at the front desk would be like, the quality of the food, and the level of cleanliness throughout the rest of the property. 14

Cleaning Specialist | January 2011

How? Allow me to share my highly refined “Shower Analysis Checklist.” 1. The quality of the shower fixtures. Are they solid and classy or cheesy, junky and/or well on their way to replacement? 2. Degree of maintenance. Faucets leaking? Adjusted right? A loose and sloppy fit? 3. General cleanliness? My mentor in janitorial told me many years ago, “Steve, you don’t have to get the restroom perfectly clean. Just must make sure the chrome is shiny!” 4. Well thought out details. Is the soap dish convenient? Are the assist handles easily accessible?

5. Most important, is there an obsessive attention to even the tiny details? Dirt, lint in the corners? Is the caulking even and straight? Are the

1

How’s your van’s “grooming”?

2

What does your website say about your company?

3

Subliminal messages are crucial to your client relationships

light fixtures clean? And the killer for people in our business: is there any black mold? I know, you’re thinking this is someone who definitely needs to get a life. Or spend less time in strange showers! But if you’re paying attention, the above will tell you a story about this hotel as a whole. The subconscious impressions you receive as you bathe will affect your final opinion on your hotel stay. And this principle isn’t just for the bathroom either. In fact, during your entire stay you will be subliminally keeping score on the hotel’s performance and your comfort. The final score you arrive at will determine if you return and, more importantly, if you will recommend the hotel to others. (TripAdvisor. com and other travel review sites have dramatically upped the stakes in customer reviews.) So how about you and your cleaning operation? What is your “business shower” like? What subconscious messages are you sending your prospective customers about your quality, your service, your pricing and your attention to detail? Why are these subliminal impressions so important? Because, when buying any residential service, homeowners receive what they expect to receive! It is the ultimate example of a self-fulfilling prophecy. So please check on these “shower details” for your company…

Yet all too often I see dents, rust, faded paint and tattered signage on filthy carpet cleaning vans. How frequently do you wash your van? One SFS member stops a few blocks away from every job and uses tire foam, which takes just a few seconds. What about the dashboard/vehicle interior? (Don’t remind me of the time

Sure, when you first started out, funds were limited, you banged out a logo in italics and hoped for the best. But now, why not revitalize your company logo design while keeping the elements your

Quality

Service

Value

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No-Drip Internal Spray Detailer

PMF’s new 2” wide sbrubbing detailer works great on hard surfaces and small areas where extra agressive cleaning is needed.

These rolling billboards are sending silent messages about your company 24-7 as they drive through your market area.

Company Logo/Signage

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The Condition of Your Service Vehicles

when a beer bottle fell out and broke in front of my customer!)

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Circle 24 on the Free Information Card January 2011 | www.icsmag.com

15

RIA TAKES EDUCATION AND NETWORKING TO

To Your Success

customers already know you by? (Freelance graphics design consulting is available very inexpensively over the internet.) You should also focus on your actual signage. The new vinyl lettering and wraps last a long time, but not forever. When was the last time you checked this detail? Don’t forget to “brand” your company equipment by plastering your logo on everything you own. It takes multiple “brand impressions” consistently delivered over time for your market base to think of you when they see dirty carpets.

Your Website

Join RIA in Colorado Springs March 7-11, 2011

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There is no area of your company where the details will kill you more than in your web site. Obviously, poor grammar and misspellings are the kiss of death to your typical affluent and educated residential prospect. But even more importantly, is your website functional? Is it easy to use? Does it project your emotional company image and move your web surfers to convert over into booked jobs? If any of your Business Shower Details fall down on these points, your prospective customer will click away from your site in a nanosecond!

at the Broadmoor: RIA’s convention has:

© Broadmoor

• A great Exhibit Hall • Interactive HOT TOPICS • Break-out Sessions • Face-to-Face Interactive Workshops

Convention registration fees were kept at 2010 prices and we’ve LOWERED the additional attendee rate! Send more people from your company to this great event!

Your Employees Look, and I mean really look! Remember the “silent concerns” of a homeowner with a strange tech in their home, then run down your employee detail checklist: grooming, personal hygiene, posture, attitude and of course uniforms! You do have professional uniforms, don’t you? Bonus tip: Create some great silent Moment of Truth by having every employee wear a photo I.D. badge.

Your Procedures

Visit www.restorationindustry.org for more details. *Enter code “BNP-ICS11” at checkout and save $100 per person on registration fees. Some restrictions apply. Circle 3 on the Free Information Card 16

Cleaning Specialist | January 2011

All too often, your employees are focused on the goals you have set: bang the job out and get out of Dodge! Wonderful…but what little business details are being missed along the way? Do you put down a door mat? Hand the customer a lifetime free spotter bottle? Break the ice by complimenting them on their home/ yard/ possessions? Ask for a “tour” of what you will be cleaning and write down the homeowner’s

concerns/ comments? All these pre-scripted business details consistently delivered will add up to produce a Customer Cheerleader that will become a referral machine worth thousands!

“The eyes are more accurate witnesses than the ears.” – Heraclitus

Watch where you leave it. Not everything is as rugged as a Fluke thermal imager.

You You’ve heard the old Pogo saying, “We have met the enemy – and he is us!” So true in the cleaning industry. Too often, the owner is the single biggest problem in his or her business. So look closely at your personal business details. How do you feel about yourself, your business, your industry? Do you still love the challenges of every day or has your company become a burden where you dread the phone ringing? Is your business still an alluring mistress that you are passionate about or has it become a domineering slave master? Most important, are you still growing emotionally, mentally and spiritually? Next month we’ll examine how to tune up the details on most important asset in your company- you!

Before our intensely rugged thermal imagers hit the streets, they go to the school of hard knocks. In our unrelenting testing labs, they learn to stand up to moisture, dust, a 6.5 foot drop—and other hazards of the job. Count on Fluke thermal imagers to spot energy leaks and poor insulation, find construction flaws and HVAC issues, detect moisture or document your work. We’re all about helping you make a strong impression. Learn more at www.fluke.com/answers Or call 800-760-4523 to find the nearest reseller.

Models: TiS, TiR, TiR1, TiR32

Author’s Note: Industry Internet expert Andres Tobar just wrote an excellent article, “The Top 5 Features Every Cleaning Website Should Have.” Read it at http://tiny. cc/5webtips.

Fluke. Not just infrared. Infrared you can use.TM ©2010 Fluke Corporation. Ad 3851970A

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8/16/10 January 2011 | www.icsmag.com 173:48 PM

Hardwood Flooring Drying Test By

W

hat kinds of wood flooring can be dried? How long do they take to dry? Does it matter if there is tar paper installed under the floor? In my classes, I get these kinds of questions all the time. I couldn’t find good answers to these questions, so we performed a test. We found that true hardwood and bamboo dry well and have a good appearance after drying. However, engineered hardwood does not have a good appearance after drying and would be less likely to be saved.

• Low-quality engineered hardwood • Control area with carpet/pad and bare subfloor Each test cell was laid out over ¾” plywood over standard joist construction. The wood is continuous on top, but underneath is different materials/ attachment methods. The attachment methods were: • Glued directly to plywood • Nailed over 15# tar paper • Nailed directly to plywood

Establishing a Dry Standard

The biggest surprise was that tar paper installed under the wood flooring was not a hindrance to drying. The wood floors tested were: • Pre-finished hardwood • Bamboo hardwood • High quality engineered hardwood

Flooding The test cells all together made an 8’ x 20’ area. Each cell was filled with 10 gallons of water and covered with mov-

with Dri-Eaz Products. Kevin leads the Dri-Eaz University team of educators in development of courses and curriculum. He teaches Applied Structural Drying and Water Restoration Technician Courses at the company’s Nashville location and across North America.

Cleaning Specialist | January 2011

ing blankets to hold the water on the floor. After flooding the floor was covered with plastic to retain as much moisture as possible. After approximately 14 hours, the floor was re-flooded with 5 gallons on each cell. The blankets and plastic were re-set after this flooding.

Our first step was to establish a dry standard in the material to be tested. We measured the moisture content of all the materials using the same meter, and marked the location of each measurement.

Kevin Fisher is a certified Master Water Restorer, WLS and the Education Projects Manager

18

Kevin Fisher

1

Tar paper does not hinder drying

2

Bamboo takes longer to dry than most wood floors

3

Managing expectations is key to your success in the field

Don’t Get Hung Out to Dry By Not Having the Right Education! 2-day Advanced School Injectidry Systems, the makersDrying of the best-selling specialty y The Injectidry training center and is like has no drying systems for wall cavities and school wood floors other and will highlight: opened a new state of the art training center to host their • Wood Floor Drying Techniques • Drying Dense Wall and Ceiling Assemblies • Sports/Gym Floors • Other Specialty Floor Drying

Instructors: Ernie Storrer and Steve Morgan of Injectidry and Bales Restoration bring over 50 years of structural drying experience and Todd Bradley, of CDIMS, who designs most of the National Hockey League climate control systems will discuss desiccant drying systems and evaporation strategies

Classroom – Learn advanced drying theory in comfort and plenty of hands-on in our 1,200 SF hardwood drying area

Pine, hickory, oak, bamboo, ash, maple, palm floors Wide variety of finishes including water based, oil modified and prefinished

You will set up and use multiple drying systems including heat, no heat, refrigerant and desiccant drying as well as wet-out a dozen additional floor and wall assemblies, weighing them before wetting, after wetting and after drying. We will be able to tell the difference of even one ounce of water in a section of wood flooring! Tuition: $695 includes lunches - Seattle area (35 min. from Sea-Tac airport) Low cost comfortable lodging nearby ($75 or less including breakfast) Classes are limited to 30 students and will fill quickly!

Call for dates and to make your reservations 800-257-0797 Circle 13 on the Free Information Card

Hardwood Flooring Drying Test

Continued

We allowed the water to sit for two more hours. Extraction We extracted the floor areas using vacuum panels connected to a flood extractor. We also performed a deep extraction on the carpet and pad. On the bare plywood, we used a squeegee wand.

www.abatement.com/restoration

Drying After completing the extraction, we moved on to drying: • The area under the floor was ventilated and dried using a high-pressure ducted fan to force air under each test cell. • The surface of the floor was dried with vacuum panels inter air drying units. • The top side of the floor air conditions were controlled by tenting and ducting in a LGR dehumidifier

Monitoring Air readings • Remote sensors were used above and below each test cell to verify that conditions were equal for all areas of the floor.

For more than 25 years companies throughout North America have relied on Abatement Technologies for HEPA ¿ltration systems with industry-leading quality, performance and reliability. Today, Abatement offers disaster restoration professionals a much broader line of structural drying products engineered to increase productivity, pro¿tability and safety.

Moisture readings • Two locations were monitored in each area of each test cell. Therefore, a total of 28 locations on the floor were monitored daily. • Each monitoring location consisted of two 2” long nails which were monitored with a penetrating moisture meter. • Additionally, each area had one remote sensor screwed from the bottom through all layers of the floor to track moisture and air at that location.

These products feature high performance drying equipment developed by our product engineering team, as well as a carefully selected line of other equipment and consumables that restoration companies use every day. These products are in stock and available for fast, same-day shipment at factorydirect prices. And, our knowledgeable sales and customer support teams are available to assist you.

Results

800-634-9091 Circle 1 on the Free Information Card 20

Cleaning Specialist | January 2011

To prevent issues where parties in the industry might focus on a certain time to dry a wood floor, all readings are reported as a ratio compared to the

plywood control cell. So for example, if the plywood control took a certain time to dry, and another material took 2.0 times the control, it could be said that it would take twice as long to dry vs. bare plywood. Expressed in drying time, if it took 24 hours to completely dry bare plywood using a certain drying system, a material that had a factor of 2.0 would take 48 hours to dry. We considered an area to be dry when the readings in that area (including all layers) were within four percentage points of the dry standard for that floor assembly.

Dry Times Based on Wood Type When analyzing the type of wood and how long it took to dry compared to the plywood control, results show that: • True hardwood flooring systems dry at virtually the same rate as bare plywood

• Other wood flooring systems dry faster than carpet and pad dried “in place” over plywood • Of the wood flooring systems tested, bamboo and low-quality engineered wood were the slowest drying

Averages by Flooring Attachment Method When analyzing the flooring attachment method comparing how long it took to dry compared to the plywood control, results show that:

• Wood nailed over tar paper dried faster than direct nailed or direct glued • Even glued-down wood dried faster, on average, than carpet and pad over plywood

Time Factors by Wood and Attachment Method When analyzing the wood type and attachment method comparing how long it took to dry compared to the plywood control, results show that: • Hardwood over tar paper dried faster

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21

Hardwood Flooring Drying Test

Continued

than bare plywood • Only the LQ glued and Bamboo glued took as long to dry as the carpet and pad over plywood

Wood Appearance Evaluation One of the biggest questions of this study was the appearance of the wood after drying. Over 200 photos were taken of the wood floor at different stages.

(Note that it is difficult to show even major imperfections clearly in a photo.) The table shows the different floors and their appearance after drying, as well as our evaluation of the acceptability of the appearance.

Conclusions and Recommendations This study confirmed that all standard methods of installation can be

dried over plywood. The myth that hardwood over tar paper would be difficult or impossible to dry was totally dispelled. It is clear that hardwood, when dried properly, should dry with all the other structure and contents in a residential structure. While all types of hardwood can be dried, it was also clear that engineered hardwood has a greater likelihood to suffer permanent aesthetic damage and would in many cases require replacement. Restorers should discuss this with their customers and make a proper judgment. Clear communication is a key, because some customers will want to save the wood even with if the damage is visible. It is also important to note that the damage to the engineered hardwood is only appearance related. There were no microbial damages or other safety hazards apparent from this appearance issue.

It’s tough out there.

You can graduate from the school of hard knocks if you don’t mind getting beat up. Or you can join SCRT and network with the cleaning and restoration industry’s leading experts in operations, management and marketing. One good idea from a seasoned veteran can change the course of your business or even your life. You don’t need to struggle alone. SCRT is here to help YOU. Learn more at

www.scrt.org or call 800-949-4728

It Pays P to Become a Member. Circle 6 on the Free Information Card 22

Cleaning Specialist | January 2011

Circle 23 on the Free Information Card

Righting the ship and moving full speed ahead Where We Are Let’s face it: the past few years have been a bit bumpy, even for the most stalwart of carpet cleaning and restoration firms. It’s hard to navigate a stormy economic sea without taking on a bit of water; the companies that found a way to bail themselves out of dire straits, then, deserve some recognition. “How I Did It!” is a chance to share with your peers how your company found itself in a hole, and what you did to dig yourself out and start heading back down the path to prosperity.

What We Need Fill out and send in this form, or go online to www.icsmag.com and fill out the interactive pdf. Don’t worry, you don’t need to put down your life story: just briefly tell us how you put your company back on the right path, and include a 4x6 photo of you, your vehicle, your storefront or whatever you feel best illustrates your business (a hires .jpg or .tif is even better, but it must be at least 300 dpi). “How I Did It!” is our way of giving a home to those stories that might otherwise get lost in the information superhighway shuffle. Tell us yours, and help encourage other professionals out there who have yet to find their way back from the brink.

Name ______________________________________________________________________ Company Name _____________________________________________________________ City ______________________________ State _______________ ZIP ________________ Phone _______________________ e-mail ________________________________________ How I Did It: ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Mail to: ICS: “How I Did It!” 22801 Ventura Blvd., Ste. 115 Woodland Hills CA 91364 Or e-mail it to: [email protected]. Submission does not guarantee selection. Images will not be able to be returned. Participants agree that materials submitted for consideration for “How I Did It!” become the property of ICS Cleaning Specialist and BNP Media Co.

Hard Floor Maintenance Opportunities

By

Stanley Quentin Hulin

Stanley Quentin Hulin has been actively involved in the industry providing services, management and sales/marketing expertise since 1975. Stan conducts training seminars/clinics, establishes educational programs and serves as a speaker at industry conventions and meetings. E-mail him at [email protected]

Honing Your Stone Floor Maintenance Program When it comes to sheer elegance, you would be hard pressed to find anything to compare with natural stone. It has been used for millennia as a building material, and can be found in some of the most prestigious buildings in the world.

N

atural stone is commonly used as a flooring material and, when it is polished to a high gloss, it can be breathtakingly beautiful. Understanding the effects of erosion on the stone surface can help you develop a maintenance plan to meet the needs of the natural stone flooring in your building. Soil, whether it is dirt, sand or microgrit, can be damaging to any floor surface, and stone is no exception. Even though stone is very hard, silica minerals such as quartz, feldspar and mica can scratch the stone surface causing micro erosion. The tiny scratches dull the surface and create areas for dirt to collect. Reducing the impact of the soil to the 24

Cleaning Specialist | January 2011

stone floor is the primary job of the floor maintenance technician, and identifying the soil entering the building helps to determine how to combat it. Keeping the soil out to begin with can be aided with a good walk-off mat program and should be incorporated in any facility, whether it has stone flooring or not. Developing a maintenance program begins by identifying the type of stone you will be working on. Natural stone, like all flooring materials has properties and characteristics that contribute to the looks, durability, hardness and composition of the product. Generally, there are several stones recognized as suitable for flooring material:

granite; serpentine; marble; limestone; travertine; quartzite; slate and sandstone. There is also manufactured stone flooring made of 70% marble or granite chips in a 30% cement or resinous

1

It may take longer, but stone is not immune to erosion

2

Floor texture will impact the maintenance program

3

Traffic patterns will emerge over time and require regular attention

binder; these are called terrazzo and agglomerated floors. The properties and characteristics are the determining factor of whether a stone can take a polish or not. The way the stone is formed can have an impact on its hardness. Slow-cooling igneous granite is very hard, while some sedimentary slate can be soft enough to scratch with a fingernail.

up over time causing the floor to look unsightly. Honed flooring is not quite as bad in collecting soil as the previous surfaces, but it does collect soil in the pores and scratches. A honed floor looks dull by design, it is achieve by using course to medium grit diamond abrasives to hone the surface. Honed surfaces are smooth

and even, just very little gloss. The pores of the stone will collect soil and over a period of time begin to look dirty. Machine scrubbing with medium scrubbing pads or brushes, followed by extraction using a wet vacuum periodically will help to keep honed floors looking good. Polished stone flooring can have excel-

Going Green When it comes to restoration...

f Biohazard Cleanup The biggest risks to your health can f Water Damage come from the tiny contaminants Restoration you can’t see. And not just from f Fire Restoration biohazards, but from the harsh chemicals often used to clean them f Mold Remediation up. The CDC recommends using f Odor Control “universal precautions” for blood/ body fluid spills, and Aramsco f Carpet Cleaning stocks the Fiberlock Green 24 non-combustible cleaner you need f Air Duct Cleaning to get the job done right. f Janitorial Supplies For over 50 years, Aramsco has and much, much more! been supplying the equipment, supplies, and chemicals you need to get the job done. We’re national in scope, but local in service and delivery, with 18 distribution centers across the country.

Aramsco offers more than fast delivery on tools, equipment, and chemicals—our experts can be there, on site, when you need us. Call now to find out how! Proud distributor of

10-0366 ICS HP January 2011

The scale for measuring a stones hardness or scratch resistance is called the Moh’s scale and runs from 1 to 10, with 1 being the softness of talc and 10 being the hardness of diamond. The texture of the stone will also impact the development of the floor maintenance program. Basic textures associated with stone flooring include cleft surfaces – usually associated with slate and quartzite – as well as thermal cut or flame cut texture typically related to granite. These textures are not achieved by polishing, but by different methods performed at the quarry or onsite. Stones that have a smooth but dull surface are referred to as a honed surface, while a highly reflective surface is described as a polished surface. Both are achieved using various diamond abrasives and, in many cases, polishing compounds. Cleft irregular and thermal or flame cut surfaces are textured and can contribute to slip resistance, but they can be difficult to keep clean because the surface itself tends to be a soil collector. Soil entering a building will be displaced from the shoe and come in contact with the floor. The soil will then migrate to the lowest point, which may end up in the minute pores or recessed edges of the textured surface. Once they settle, they become exceeding difficult to dislodge and build

Keeps You Safer

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800.434.3015 | www.aramsco.com Circle 4 on the Free Information Card January 2011 | www.icsmag.com

25

Hard Floor Maintenance Opportunities

lent gloss and a highly reflective surface. Polished stone floors are achieved by using fine diamond abrasives to smooth the surface until the desired gloss level is achieved. Highly polished floors do not collect soil in the pores as there are very little pores to collect in. Instead, the floor will begin to show a traffic pattern, which is caused by microscopic minerals in conjunction with moisture and foot traffic. The traffic patterns are usually maintained using a polishing compounds or just diamond abrasives on a periodic basis. In some environments such as casinos and hotel lobbies, these procedures may be performed on a routine basis. Regardless of the type of natural stone floor that is in your facility, the daily/ routine maintenance is critical to keeping them looking good all the time. The soil that the matting system does not collect will be distributed throughout

your building with the heaviest amount near the entrances. Sweep, use a dust mop or cloth system, or vacuum these areas daily or, in some situations of heavy traffic, multiple times a day to reduce the amount that gets to the rest of the facility. Removing the dry soil before it becomes a problem will reduce erosion considerably. Mopping is done when the dry service procedures are no longer effective to remove soil that has adhered to the floor. Use one of the wet mopping procedures in accordance with the soiling condition. Spot mop for spills, damp mop for light soil or wet mop when soil is moderate or heavy. On honed surfaces aggressive mopping works very well. When aggressive mopping, use hot water and neutral or all-purpose cleaner diluted to manufacturers recommended dilution ratios. Apply a liberal amount of solution to the stone floor and allow some dwell

time to soften the soil and suspend it in the solution. Extract the contaminated solution using a wet vacuum and rinse the floor thoroughly. Stone flooring is everywhere and, chances are, the floor maintenance technician will encounter them at some point. The stone floor, although rock hard, is no “magic bullet” against the effects of erosion. Understanding the type of stone, the environmental soiling conditions and the foot traffic can be essential in developing a good floor maintenance program for your natural stone floor.

M ASTER R UG C LEANER P ROGRAM The Master Rug Cleaner Program is an all-encompassing year of education and mentoring centering around two three-day sessions of intensive training on everything you need to successfully start and operate your rug cleaning business. Whether you consider yourself a beginner or an experienced operator, you’ll feel you are a Master after participating in this program.

Now accepting applications for our next class: Part I - March 24-26 2011 and Part II October 20-22 2011 • • • • • • • • • Three days of training at The Casbah in Dallas, TX • Six months later, three days advanced training at The Casbah • Focused training on rug identification: product knowledge is your best marketing tool • Pre-cleaning inspection with hands-on practicum • Machine, hand-woven and handknotted construction • Hands-on dusting and cleaning methods

• • • • • • • •

Silk rug cleaning Urine decontamination Fringe treatments Dye stripping Quality control Rug blocking Identifying problem rugs Introduction to marketing with Howard Partridge The most profitable add-on sales Pricing methods The three most profitable rug repairs Plant lay-out Affordable, efficient chemical and equipment packages Photographing rugs Free consultation during your one-year program Upon completion and passing of course test, receive Master Rug Cleaner® certification

Ellen Amirkhan, third-generation rug cleaning expert, Certified Rug Specialist, Appraiser, and Past President of the National Institute of Rug Cleaning. Aaron Groseclose, President of MasterBlend, Certified Rug Specialist, Senior Carpet Inspector, Master Textile Cleaner, writer, and instruc-

Cleaning Specialist | January 2011

Ellen and Aaron pioneered oriental rug training in 1992 and have instructed over 2,200 students. Now, they offer you this limited enrollment, in-depth training, and mentoring at The Casbah, Oriental Rug Cleaning Co., in Dallas, Texas. Learn from the experts who literally “wrote the book” on cleaning oriental and specialty rugs and share in their wide-ranging experience.

Act today to reserve your place in this exciting program. Go to www.masterrugcleaner.com or call (214) 821-9135 (Ellen) or (443) 562-5714 (Aaron).

The bonus! Ellen’s and Aaron’s $495 book is included in the course fee. A Comprehensive Guide to Oriental and Specialty Rug Cleaning, their mega resource book, includes commonly encountered rugs, over 900 photographs and illustrations, and a simple approach to identification, cleaning and more.

Circle 15 on the Free Information Card 26

tor with 30 years in the industry.

W

hat is the difference between having a job and having a business? You can sell a business, but you can’t sell a job. Many a carpet cleaner has learned how to create a job for himself, but very few have turned it into a real thriving business. Why is that? While out on last year’s “Making a Difference Tour,” I always asked our audience the question, “How many of you have a written sales goal for the year?” Every single time, less than five percent of the hands went up. I found that to be amazing, yet very telling.

People Don’t Plan

From Almost Broke to a Robust Business By

Dave DeBlander

Even the simplest thing, such as a yearly sales goal, is never done. Real businesses plan, and they spend lots of time at it. As a rule of thumb, ten percent of your time should be spent planning. Businesses need to know where they are and where they are going. Our sales manager spends all every Friday reporting on her week and planning her next week. Then she and I review the plan and make adjustments to it. True, she is not seeing any contacts, but this single day of planning makes Monday through Thursday far more efficient. I have a friend who owns a graphic arts business and does all the work himself. His situation, and countless others’, is no different than the one-truck operator. Is it possible to hire employees and grow the business? Of course! What does it take to do that? It takes planning with specific goals, strategies and timetables and then the ability to implement those ideas. There has been many a great article written in ICS about planning, so rather than go into a long discourse here on goal setting, etc., take a look at one of those articles, or get a book that tells you how to successfully do planning for your business.

Robust Businesses Know Their Numbers People with jobs go by the seat of their pants, whereas robust businesses know exactly where they stand. Which one are you? With all of today’s bookkeeping software on the market anyone can get their numbers under control, understandable and useful. Have someone reliable input the information, and then work with your CPA or bookkeeper to give you your Income Statement and Balance Sheet.

Dave DeBlander is the owner of a turn-key carpet cleaning/restoration business in Pensacola, Fl. He is the author of “How to Get Off the Truck and onto the Beach (or wherever you want to be)” and “How to Develop a Turn-Key Business.” You can reach Dave at www.howtogetoffthetruck. com, www.carpetcarecoach.com and www.davedeblander.com.

1

Keep an eye on your numbers

2

You need to have a life; always keep that in mind

3

Always be willing to try new things January 2011 | www.icsmag.com

27

From Almost Broke to a Robust Business

Continued

make any money when he filled in, but my customers were taken care of and he loved to work for me.

Business Owners are Leaders

This job can give the body quite a beating

Nothing is more important than an ability to lead others and that takes a positive attitude along with a desire for personal growth. Being able to successfully hire, train, coach and yes, sometimes fire employees is paramount to having a great business. Does that describe you? If not, you have two choices. Be the disciplined one-truck operator mentioned previously or acquire the characteristics I just described.

The Successful Business Owner Knows Four Critical Things Not All Jobs Are Bad You may be reading this and thinking, “Hey, I like being a one-truck operation!” To that notion, I say, “Great.” You can have a fabulous life operating this way, but it does take a special person to pull it off successfully. You will need to have great discipline in putting money aside, setting high prices and having a good back-up system. If you are going to do all the work yourself, you will need to put enough money aside each month to enable yourself to retire at age 55-60. The physical requirements for running a carpet cleaning business will make it very difficult to work past this age. Putting money aside each month is certainly possible, but takes a tremendous amount of discipline. You will be doing all the work yourself, so that will justify higher prices; just make sure you don’t waver in this regard. You need to have a life, take time off and have a fill-in when you are unable to work, so you’ll need a back-up. When I was a one-truck operation I took plenty of time off. I trained a man who owned a pressure washing business to do the cleaning and, when I was off, I would give him 50 percent of all sales. I did not Circle 21 on the Free Information Card

The successful business owner: • Always has a written plan for all aspects of the business. He has daily, weekly, monthly, ninety-day, yearly and five year goals written down. Additionally, all these goals are specific and measurable. • Knows that what gets measured gets done, and what gets rewarded gets done again. • Knows that his employees are good and great performers (there are no low performers) and they know what their tasks are. They know how their performance impacts the company’s bottom line and they know how their performance is measured. • Knows that he is willing to try new ideas and his success is measured by how many things are attempted every year. These ideas are then reported, analyzed and acted upon. The wonderful thing about owning your own carpet cleaning/ restoration business is that you are the boss, the king or queen. You get to make the decision whether you want a job or a business. Don’t delay, make that crucial decision and then get to work on whichever path you choose and enjoy the journey.

Mike Joe KERNER

DOMIN D

Jim

Lisa

PEMBERTON

WAGNER

TRUSTED CLEANING SOLUTIONS DEVELOPED AND TESTED BY THE INDUSTRY’S LEADING EXPERTS

Sapphire System AND SPOTTERS “Mike and I tackled challenges that were long considered impossible, but we don’t believe in “impossible” – only that there are roadblocks to be overcome. I’m excited for what these breakthroughs will mean for our customers: greater efficiencies and more effective tivee cleaning cleaning. c ” ~ JOE DOMIN For over 40 years, Joe has continually ally llyy pushed tthe he boundaries of cleaning chemistry. His Hiss numerou numerous carpet cleaning products are considered dere de red to be industry standards.

“I am happy to work with Joe to develop velop op p solutions clean eaning aning that truly address the needs of thee cleaning nd professional. We start with basic science and drive down to practical solutions that will mak make kee k our customers’ lives easier. And I love talking nce. to customers about cleaning science. Their commitment to their work iss pure inspiration to me.”

Upholstery

Area Rug

CLEANING

CLEANING

“Our real-world tests of Sapphire upholstery products have produced exceptional results on both the most sensitive of fibers and the most abusive busive usive soiling soil il ng conditions. I’m confident onfident nfident dent thatt these products produc produ s w will meet eett and a excee ed the t e fine fabric abr c exceed specialist’s specialist’s cialist’s iali ’s expectations. expectat expe expecctations. tions.” ~ JIM IM PEMBERT PEMBERTON Jim im m Pemberton, p president esident of Pe Pembertons Pem mb Cleaning ea aning ning and Res Restoration oration Supply Supply, is an industry usstry try leader iin cleaning solution solutions solutions. ns. Jim helped ed d to develop S Sapphire’s phire’s uphol upholstery upholst stery cleaning ani g pro products products. s.

“I've used just about every rug cleaning

chemical out there. What Sapphire has developed here are truly innovative rug products. These are game-changers. And you are absolutely going to find them on my wash floor. These are products for Textile Pros." ~ LISA WAGNER (”THE RUG CHICK”) Well-known for her hands-on rug training workshops and her “Rug Chick” blog, Lisa helped to develop and test Sapphire’s area rug cleaning products.

~ MIKE KERNER Mike is a gifted chemist and skilled communicator. He has 30 years of experience in chemical formulation, testing, and manufacturing. turing.

Joe and Mike developed the Sapphire apphire System and Sapphire Spotters s line.

The Sapphire S Scientific system combines cutting-edge chemistry with smart cleaning cuttin systems to give faster, deeper cleaning with syste fewer products and less effort. Clean smarter clean with confidence with Sapphire. and cl

FIND OUT MORE ONLINE

www.SapphireScientific.com

Circle 12 on the Free Information Card VISIT THE LEGEND BRANDS FAMILY AT

WWW.LEGENDBRANDS.NET

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2ND Attendee Name (same company) ____________________________________________________

❏ I am a member of a participating Association Name of Association: ____________________ (must be from association list above right)

❏ Non-member ❏ Pre-register for Exhibition Only (FREE before March 25, 2011) ❏ Conference AND Exhibition ❏ Additional Meals ❏ POWER OF THREE EVENT - April 13 ❏ One-day only - Indicate which day: ❏ April 14 ❏ April 15 ❏ April 16 3RD Attendee Name (same company) ____________________________________________________

❏ I am a member of a participating Association Name of Association: ____________________ (must be from association list above right)

❏ Non-member ❏ Pre-register for Exhibition Only (FREE before March 25, 2011) ❏ Conference AND Exhibition ❏ Additional Meals ❏ POWER OF THREE EVENT - April 13 ❏ One-day only - Indicate which day: ❏ April 14 ❏ April 15 ❏ April 16

First attendee before March 25: Additional attendee, same company before March 25: First attendee after March 25: Additional attendee, same company after March 25: Additional meals only (spouse): One-day only: Indicate which day below

❏ April 14

❏ April 16

Non-member

❏ $395 ❏ $350 ❏ $475 ❏ $425 ❏ $240 ❏ $199

❏ $495 ❏ $450 ❏ $595 ❏ $550 ❏ $265 ❏ $250

Register for POWER OF THREE EVENT - APRIL 13, 2011 Not included in CONNECTIONS Conference and Registration - Separate registration fee. Fee includes breaks, lunch, and 2 free drink tickets for reception. ❏ Member: $97 ❏ Non-member: $197

TOTAL ENCLOSED $ PLEASE NOTE: Registrations will not be processed until payment is received. *Payment must be made by the March 25th deadline to receive early registration discount.

Total number of people attending from your company: ______________________________________________________________ REFUND POLICY: Conference and Exhibition Registrations: Written cancellations received Ninety (90) days or more prior to the event a full refund will be given less a $50.00 processing fee. Thirty (30) days to Eighty Nine (89) days prior to the event a fifty (50) percent refund. Twenty Nine (29) days or less prior to the event there is no refund. No-shows are not refundable. Others: This includes extra meal tickets, Exhibition Only passes, or any other event that a fee is paid. No refund will be issued. Substitutions are acceptable with a $25.00 processing fee. If CONNECTIONS determines it to be impractical or inadvisable to hold the event for any reason, including terrorism, acts of war, or other events commonly categorized as force majeure, CONNECTIONS shall have the right to cancel the event. Written request for refunds will be honored for a 100% refund in the event CONNECTIONS cancels the event. If CONNECTIONS changes the venue thirty (30) days or less before the event all written requests for a 100% refund will be honored. Refunds refer to the amount of money CONNECTIONS received for the event. Transferring registrations will incur a transfer fee of $50.00.

❏ April 15

Member

HOTEL REGISTRATION INFORMATION: The Hilton Clearwater Beach Resort in Clearwater Beach, Florida. To make reservations for this event call 800.753.3954 or make reservations online at www.connectionsconvention.org/venue.html Let them know you are with CONNECTIONS.

DELUXE ROOM RATE: $159/night (single or double)

❏

SPECIAL ACCOMMODATIONS: If you require special accommodations to participate fully, check here and please provide a brief written description of your needs below or on a separate sheet of paper: ________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________

You may register by phone or fax when using Visa, MasterCard or American Express. Phone 888-881-1001 x104 • Fax 303-469-6749 • Video taping or recording of these sessions is strictly prohibited! All registrations must include a check or credit card information. Mail to CONNECTIONS, P.O. Box 21433, Denver, Colorado 80221.

For more information visit us online at www.connectionsconvention.org or CALL 888-881-1001 x104 Circle 50 on the Free Information Card

W

elcome to the 2011Truckmount Equipment & Accessories Guide, the cleaning and restoration industry’s premier truckmount specifications resource.This is where you will find the cornerstones of the truckmount industry. The listings found here are manufacturer supplied, as are any claims of performance or standing. For detailed listings of makes, models, accessories and more, go to www.icsmag.com and click on “Truckmount Showcases,” where you’ll find every detail your heart desires. For additional information, contact the manufacturer. From accessories offered, blowers used, disposal systems included and filtering systems employed, to information on holding tanks, solutions pumps, vacuum hoses and prices, we’ve worked to make your search for your new truckmount as painless as possible.

The Industry’s Only 10-Year Warranty

Butler Corp., The 251 Moody St. Ludlow, Massachusetts 01056 Phone: (800) 535-5025 Fax: (413) 589-9344 Email: [email protected] Web: www.butlersystem.com

The Butler Corporation’s commitment to quality is emphasized with “The Industry’s Only 10-Year Warranty.” This warranty is provided at no additional cost, with no limitations on machine hours and is transferable, free of charge. Coverage includes all major components: Shaft-Drive System, High Pressure Pump, Detergent Injection System, Vacuum/Blower, Heat Exchanger, Holding Tanks, Reels, Holders, Racks, Trays, and Shelving etc. Factory “reconditioned” Butler Systems are warranted for one full year.

Priced for profit... Built for Productivity. The Century 400 Avenger 550 and 600 truckmounts are the affordable choice for professional cleaners who need a fully featured truckmount in a simple-to-use, down to business machine. You’ll find generous heat and powerful vacuum in these single wand workhorses. Built with the finest quality parts and components, the Avenger truckmounts are reliable and economical to operate.

Century 400 325 S. Price Rd. Chandler, AZ 85224 Phone: (800) 752-1777 Fax: (480) 786-5724 Email: [email protected] Web: www.century400.com

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Circle 7 on the Free Information Card January 2011 | www.icsmag.com

33

2011 Truckmount Equipment & Accessories Guide What makes a good direct-drive truckmount? The Cleanco Compact series of direct drive truckmounts are the most powerful direct drive carpet cleaning machines in the industry in the least amount of space. No other brand can offer 560 CFM in just 25”! There’s no need to compromise power to adapt the equipment into a standard cargo van or to invest in an oversized truck to get a powerful machine. Cleanco Compact Truckmounts offer adequate heat, up to 240F, and don’t cost a fortune on fuel. With our integrated Electronic Throttle Modules keeping the van RPMs consistent, the average fuel consumption is just 1.5 gallons per hour*. Our most recent innovative advances include an Anti Theft Module, which locks the gearshift in park to prevent theft while the vehicle is running and 2.5” recovery tank hose ports to accommodate cleaners who prefer to clean with 2” hose and wand.

Cleanco Truckmounts 3750 – 19 St. NE Calgary, T2E 6V2 Phone: (800) 653-8338 Fax: (403) 291-0546 Email: [email protected] Web: www.cleanco.com

*Based on a Compact 47 installed into a 2010 GMC 1 ton.

Dedicated flood extraction that’s simple, fast and efficient – that’s what the Dri-Eaz® Big Gulp models provide. The Big Gulp 4500 exceeds the extraction capacity of all other truckmounts and offers trouble-free operation. The Big Gulp 3500 (formerly known as Super Extraction System) is ideal for high-volume extraction anywhere a built-in waste tank is needed. Both models make quick work of water extraction while minimizing the technical skills and maintenance typically involved with truckmounts. With no solution lines, the risks and hassles of heat buildup or freezing temperatures are eliminated. Both truckmounts are engineered by truckmount veterans using premium-quality components and carry a twoyear all-parts and labor warranty.

Dri-Eaz Products (A Legend Brands Company) 15180 Josh Wilson Road Burlington, WA 98233 Phone: (800) 932-3030 Fax: (360) 757-7950 Email: [email protected] Web: www.dri-eaz.com

General Pump 1174 Northland Drive Mendota Heights, MN 55120 Phone: (651) 454-6500 Fax: (651) 454-8015 Email: [email protected] Web: www.generalpump.com

General Pump’s Emperor line of pumps are uniquely featured for the Truck Mount Carpet Cleaning system, reducing unscheduled maintenance, saving operators both time and money. Special plating on all brass surfaces provide a hard surface finish which helps reduce wear caused by cavitation and new seal technology using a proprietary compound of Teflon and graphite allow the pump to utilize water up to 185 degrees F and to run dry for periods much longer than a standard pump. Ask for an Emperor pump from General Pump for all of your carpet cleaning needs.

HydraMaster 11015 47th Ave W Mukilteo, WA 98275 Phone: (800) 426-1301 Fax: (425) 771-7156 Email: [email protected] Web: www.hydramaster.com

34

Cleaning Specialist | January 2011

HydraMaster manufactures industry leading truckmount carpet cleaning machines; both slide-in and clutch drive systems and carpet cleaning accessories. Machines like the acclaimed Boxxer Series, including the new Boxxer 318; the new “top of the line” Titan Series like the Titan 875 & 575 and the unmatched reliability of the CDS slidein series. HydraMaster developed and patented rotary cleaning with the RX-20, which is recognized worldwide as the most effective cleaning accessory when used with a truckmount. With dedication to engineering the best truckmount machines, HydraMaster will continue to provide superior innovation, performance, reliability and easy maintenance to the hard working users of our equipment. From the unmatched performance of the Titan 875 to the entry level Boxxer 318, to the amazing reliability of the CDS, HydraMaster has the cleaning equipment you need to propel your business to the next level!

MasterBlend 5285 Fox Street Denver CO 80216 Phone: (800) 525-9644 Fax: (303) 373-4968 Email: [email protected] Web: www.masterblend.net

Phoenix Restoration Equipment 4201 Lien Rd. Madison WI 53704 Phone: (800) 533-7533 Fax: (608) 222-1447 Email: [email protected] Web: www.UsePhoenix.com

MasterBlend manufactures the highest performing truck mount, pound for pound, of any truck mount on the market. The El Diablo truck mount is modestly priced and competes with competitor units selling for $20-$30,000 and units with 5.6 blowers. MasterBlend is a company you can count on to be here in the future. We are a group of individuals dedicated to the professional carpet cleaning and restoration industry. MasterBlend is a small, closely held company whose owners have been active in the actual business of carpet cleaning, instruction, management and industry consultation. We know and understand the needs of our valued customers - unlike many large corporate conglomerates who are too far removed from the everyday activity of their customers. We are proud to be American owned and operated, producing American made equipment and chemicals – and we plan to stay that way! Model: Phoenix Hydro-X Vacuum Pac Accessories: Phoenix Hydro-X Xtractor Price: $3,599 (Hydro-X Extractor sold separately) Additional Features: Portable- applies all of its suction power to the source; Rust & corrosion resistant construction; industrial vacuum and water pump; can run with standards wands, water claws, and any other extraction tool allowing for a 2 in. connector or can be used in combination with the Phoenix Hydro-X Xtreme Xtractor for a complete extraction solution. Overview: The Phoenix Vacuum Pac has two powerful vacuum motors that can generate maximum suction and, because it is portable, can be handcarried anywhere in the structure (even where the truckmount might not be able to reach). When compared to truckmount units, the VacPac can apply all of its suc-tion power right at the source of the water, losing no CFM due to 24, 50 or 100 ft. of hose (every foot of vacuum hose deducts 1CFM of vacuum power.)

Circle 2 on the Free Information Card January 2011 | www.icsmag.com

35

2011 Truckmount Equipment & Accessories Guide In business since 1968, Prochem is a full service manufacturer of truckmounted extraction equipment, chemicals for carpet, upholstery, hard surfaces and specialty cleaning along with related cleaning accessories. Prochem prides itself on bringing innovation, value and reliability to the professional cleaning industry. Prochem is a leader in the professional carpet and fabric care industry as a result of establishing a superior standard of quality and performance bolstered by a relentless dedication to strive for advancement in design and technology. Prochem is committed to continuing this trend as we move into the future with ongoing research and development to bring forth even better, more efficient equipment and technology to help you achieve your goals in your business endeavors. Prochem is part of KÄRCHER North America.

PROCHEM 325 S. Price Road Chandler, AZ 85224 Phone: 1- (800) PROCHEM Fax: (480) 786-9538 Email: [email protected] Web: www.prochem.com

Production Metal Forming 8888 Hwy. 66 Klamath Falls, OR 97601 Phone: (541) 882-9088 Fax: (541) 884-2323 Email: [email protected] Web: www.pmftools.com

MADE IN THE USA: PMF manufactures a full line of high-quality stainless steel carpet, upholstery and hard surface tools for portables, truck mounts and detailing machines. From economy tools to higher end specialty tools, including our new titanium wands and detailers, we make them all. Easy glide wand, HideA-Hoses, Internal Spray Detailers, Electric sprayers, valves. Available from most carpet cleaning equipment or janitorial supply companies. Call or write for a free catalog.

Rotovac Corp. 17905 Bothell Everett Hwy. Mill Creek, Washington 98012 Phone: (425) 768-6822 Fax: (425) 883-8953 Web: www.rotovac.com

Sapphire Scientific (A Legend Brands Company) 2604 Liberator Prescott, AZ 86301 Phone: (866) 445-3030 Fax: (928) 445-1946 E-mail: [email protected] Web: www.sapphirescientific.com

36

Cleaning Specialist | January 2011

Supercharge your truck mount or portable extractor with the Rotovac 360i. The Rotovac 360i has both a carpet cleaning head and tile and grout cleaning head with vacuum ring that works with any portable or truck mount extractor. The carpet head has 3 spray jets and 3 vacuum ports. The Tile and Grout head has nylon scrubbing bristles, 3 straight down spray jets and a vacuum ring which leave the floor clean, dry and ready to use. The Rotovac 360i cleans both carpet and tile in an easy, self propelled, side-toside motion. Weighing in at only 39lbs., the Rotovac 360i is easy to operate and will produce superior results, impressing customers every time. The telescoping handle and adjustable rpm speed control adapt to a variety of conditions for maximum cleaning performance and easy portability. To learn more please go to www.rotovac.com.

All five Sapphire Scientific™ models provide hotter and more consistent heat performance with the industry’s most efficient heat exchange system – a tubeand-shell heat exchanger with Sapphire’s patent-pending thermal well system. They also offer true no-dump operation to save water and preserve space in the waste tank, increased reliability and less maintenance. And the ShortReach Service Design makes maintenance quicker and easier. Sapphire units are up to 30% narrower than other models, leaving more space on the truck for other equipment. They are backed by the strongest warranty in the industry – two years all parts and labor, even wear parts. Contact your Sapphire dealer today.

Accelerated Chemical Technologies 1085 Cobb Parkway, South Marietta, Georgia 30060 Phone: (866) 862-2335 Email: [email protected] Web: www.acceleratedcleaning.com

Dresser ROOTS 16240 Port Northwest Dr. Houston, Texas 77041-2045 Phone: (832) 590-2406 Fax: (832) 590-2326 Web: www.rootsblower.com

Aero Tech Manufacturing Inc. 395 West 1100 North North Salt Lake, UT 84054 Phone: (801) 292-0493 Fax: (801) 292-9908 Email: [email protected] Web: www.aerotechmfg.com

Gardner-Denver Inc. 1800 Gardner Expressway Quincy, IL 62305 Phone: (800) 682-9868 Fax: (217) 223-8243 Email: [email protected] Web: www.gardnerdenverproducts.com

AMP Manufacturing, LLC 3895 East 45th Avenue Denver, CO 80216 Phone: (303) 500-5122 Fax: (:303) 557-6161 Email [email protected] Web: www.amptruckmounts.com

Hydro-Force Mfg. 4282 S. 590 W. Salt Lake City, Utah 84123 Phone: (800) 948-1779 Fax: (801) 268-3856 Email: [email protected] Web: www.HydroForce.com

Amtex 6030 Brittmoore Rd. Houston, Texas 77041 Phone: (713) 272-6149 Fax: (713) 937-3313 Web: www.amtexequipment.com

John’s Custom Machine, Inc. 9226 143rd Lane Seminole, FL 33776 Phone: (727) 581-1700 Fax: (727) 581-0707 Email: [email protected] Web: www.HotHeatExchangers.com

Bane-Clene Systems 3940 N. Keystone Ave. Indianapolis, Indiana 46205 Phone: (317) 546-5448 Fax: (317) 543-2222 Email: [email protected] Web: www.baneclene.com Blue Baron Carpet Cleaning Systems P.O. Box 3444 Holiday, FL 34692 Phone: 727-505-2989 Email: [email protected] Web: www.bluebaroncarpetcleaningmachines.com CAT Pumps High Pressure Pumps & Systems 1681 94th Lane NE Minneapolis, Minnesota 55449 Phone: (763) 780-5440 Fax: (763) 780-2958 Email: [email protected] Web: www.catpumps.com Chem-Tex 7108 Mullins Houston, Texas 77081 Phone: (713) 668-1212 Fax: (713) 668-0113 Web: www.chem-tex.com Cobb Carpet Supply - DynaChem Division 1314 Viceroy Drive Dallas, Texas 75247 Phone: (800) 634-2622 Fax: (214) 634-2648 Email: [email protected] Web: www.cobbcarpet.com

Judson Vacuum Systems 5 Ellendale Ave. P.O. Box 4388 Greenville, SC 29608 Phone: (864) 233-6442 Fax: (864) 242-1946 Email: [email protected] Multi-Steam 128 East Street Wallingford, CT 06492-4029 Phone: (800) 322-5321 Fax: (203) 269-0162 Email: [email protected] Web: www.Multi-Steam.com

TMI- Timbucktoo Mfg. 1633 W. 134th St. Gardena, California 90249-2012 Phone: (310) 323-1134 Fax: (310) 323-8397 Email: [email protected] Web: www.timbucktoomfg.com Truckmounts & Cleaning Solutions Inc. 5926 Goshen Springs Rd. Norcross, Georgia 30071 Phone: (770) 729-7117 Fax: (770) 729-7118 Email: [email protected] Web: www.tcsatl.com Turboteck Supplies Inc. 1123 35 St SE Calgary, AB T2A 1A7 Phone: 403-452-1691 Fax: 403-697-0934 Email: [email protected] Web: www.morecfm.com Tuthill Vacuum & Blower Systems 4840 West Kearney Street Springfield, MS 65803-8702 Phone: (800) 825-6937 Fax: (471) 865-2950 Web: www.vacuum.tuthill.com WestPak USA 11861 Cardinal Circle, Unit M Garden Grove, California 92843 Phone: (714) 530-6995 Fax: (714) 530-3066 Email: [email protected] Web: www.westpakusa.com

Buyers’ Marketplace

Namco Mfg. 1428 Blalock Road Houston, Texas 77055 Phone: (713) 932-8293 Fax: (713) 932-7605 Web: www.namcomfg.com Organic Compounds, Inc. – Fox Truck Mounts 1265 W. 16th St. Long Beach CA 90813 Phone: (800) 448-2933 Fax: (562) 495-3564 Email: [email protected] Web: www.organiccompounds.com Sun-Belt USA 4211 Atlantic Ave Raleigh, North Carolina 27604 Phone: (800) 334-8418 Fax: (919) 878-6511 Email: [email protected] Web: http://www.sun-beltusa.com

Contact Sharon Ward For More Information (847) 405-4017 [email protected] January 2011 | www.icsmag.com

37

The Gadget Man

By

Gordon Hanks

Bridgewater Corp. CEO Gordon Hanks got the nickname “Gadget Man” as a result of his brainchild that developed into one of the industry’s leading cleaning and restoration accessories. The Gadget man series is about making life easier and improving profitability. For more information call (800) 658-5314 or e-mail [email protected].

Stone Care Tools and Gadgets For many cleaning techs who have successfully mastered carpet, rugs, tile and grout and other flooring materials, natural stone has remained taboo, a surface they don’t feel qualified to clean.

W

atching new construction and remodels over the past 5-10 years, it has become obvious, especially in the residential sector, that stone is solidly established as a surface of choice. Today, “feeling qualified” to maintain stone surfaces is changing with the advent of a number of tools, accessories and other gadgets. Let’s analyze a typical residential job and see how these gadgets and innovations can make the job easier and less intimidating. It is important to begin with both the tech and the client having realistic expectations about what can be done. A gloss meter is a great help with this. Often, the area close to the wall or under a toe-kick has so little traffic that the gloss level will be similar to the original “from the factory” gloss level. This gives you an idea of the desired look

38

Cleaning Specialist | January 2011

wall, the homeowners have done a good job maintaining stone and protecting against abrasion. It is likely they use entryway matting and a proper neutral cleaner suitable for stone floors. A thorough cleaning and perhaps sealing may be all that is required.

when the floor was installed and probably what your client is expecting when you are done. A leading stone and tile trainer in the industry, Dane Gregory says that “whatever you tell your client before you begin the process is considered a professional opinion; whatever you tell them after you have not met their expectations is an excuse.” If the gloss reading in the traffic lanes is close to the readings you get near the

1

It’s easier today to feel “qualified” to maintain stone

2

Gloss meters are great tools

3

Expand your service offerings to keep your clients from straying

The gloss meter can also be an excellent sale tool to help demonstrate the need for cleaning or restoration and for fairly judging the results achieved. High-priced meters are available, but you can find them offered on eBay for well under $200. Originally designed for grout and tile cleaning, a tool using water pressure from rotating jets is great for open areas of flooring. This tool is the easiest to use for an efficient cleaning of some natural stone tiles and heavily grout. It is not the tool, however, for tight areas, or areas next to walls or baseboard trim. A multi-head tool is the tool of choice for many uses. In tight areas a smaller head fits well under toe kicks and around toilet areas. With a quick switch of the head you have a 4-jet squeegee to completely remove all traces of cleaning solution and provide great rinsing action. This head is perfect for small tiles with lots of grout to clean. The smaller the tile, the more grout has a chance to get heavily soiled, the better the squeegee head performs.

same pressure cleaning ability as the others, but is the correct tool for softer natural stone tiles. The soft bristles of

the brush will not scratch softer natural stone, and gives us the great pressure to which we are accustomed. A small single jet wand is used for direct spray of a soiled grout channel. This jet hovers directly over the grout channel and gives it a heavy shower of pressurized cleaning. Note: make sure the grout can handle this intense activity.

Floor Covering (Carpet) Inspectors Symposium Brought to you by: LGM & Associates and Textile Consultants, Inc Produced by Hanley Woods and Meetings and Events, LLC

At The Mandalay Hotel & Casino, Las Vegas, Nevada January 24 & 25, 2011 from 8:30 am to 4:30 pm This two day symposium is designed to give anyone involved in the floorcovering inspection industry an opportunity to update their background knowledge, learn some of the new techniques, and hear the latest information available. Our instructors are well known in the industry and all continue to strive to bring excellence to the floor covering trade, through education and sharing of information. Attending the symposium will give you TWO IICRC CEC Credits for inspectors or cleaners. The symposium is two days prior to the opening of Surfaces, the industry’s premier floor covering show. The event is co-produced by Surfaces and is in the same hotel as the Surfaces event. We have made arrangements with Surfaces to use their room block for hotel stays. Go to www.surfaces.com and hit the Travel and Housing link to see hotel pricing. The symposium features the top presenters and leaders in the floor covering industry. Our hosts include Larry Cooper, Textile Consultants (TCI), an inspector with 30 years experience, the producer and organizer of the Connections Events and IICRC Standards Consultant and Lew Migliore LGM and Associates, with over 39 years experience solving problems related to floor covering manufacturing, specification, installation, performance, use and maintenance. Lew is the publisher of “The Commercial Flooring Report” distributed to over 300,000 readers worldwide and author of “The Claims File,” in Floor Covering News. Our Instructors include: Lew Migliore, LGM, Carey Mitchell, Shaw Industries, Peter Craig, Concrete Constructives, Dave Horan, ProFloor Services, Sim Crisler, LGM, , Barry Costa, Aspire Educational Institute, and Vice Chairman of the IICRC S600 Carpet Installation Standard, Larry Cooper TCI, Dane Gregory, Interlink Supply and Robert Varden, Seam Master Industries. There will also be presentations from Dave Gobis, Ceramic Tile Expert, Mark Berndt, Interface America, Blaire Townsend, Velcro America, Devin Schlisner, Base King, Christopher Capobianco, Chairman FCICA, Jim Gould, President, Floor Covering Institute, Fred Gamble and More. This two day symposium was developed for professional Flooring Inspectors, Retailers, Distributors, Manufacturers, Installers, Specifiers, Architects, Designers and related floorcovering interest groups. The presentations will be in both lecture form and hands-on education. The goal of the Symposium is to advance the knowledge and professionalism of those whose business is impacted and influenced by all aspects of the floorcovering industry including both hard and soft surfaces.

Flip off the squeegee when working and replace it with the 4-jet brush attachment. This bad boy gives us the

Don’t delay registering for this important event, as space is limited. Call us today for more information, 303-469-0306 x 104 or go to www.floorcoveringinspectorssymposium.com and register for pricing and hotel accommodations. Circle 9 on the Free Information Card January 2011 | www.icsmag.com

39

The Gadget Man

The final piece of the puzzle is for edging the floor for a complete finish. The corner/edge tool is designed for final rinsing along walls, partitions, and nonmovable appliances. It fits well along the edge, with a removable plastic blocker for edges and cleans the cove base as well if desired. It is a versatile tool, but just because you have one tool does not mean you are ready for the big time yet. Just as a mechanic must have more than a set of wrenches, professionals need to be properly equipped for any potential situations we encounter. If your gloss meter indicates some abrasion and minor restoration is needed or your customer simply wants more shine, it is time to break out the new diamond embedded floor pads that can provide a honed look – typically to limestone or travertine- or achieve a higher than factory finish gloss on marble flooring. Placed under a weighted rotary floor machine, these pads simplify light

restoration of stone. It is now something that a carpet cleaner will feel comfortable accomplishing after only limited training and practice. Another versatile tool is a floor machine that can change from a 13-inch model to a 21-inch model, or any size in between, to fit the needs of the area being maintained. Just remove a few screws, swap the shroud and drive block and you are ready to clean with whatever size machine is required. Desired weight for polishing stone can be added by a unicorn post above the motor or through the use of a weighted drive block. Velcro strips on the drive block allow for use of resin-bonded diamond discs when necessary for heavier restoration. Once you have achieved the desired gloss level with the diamond floor pads,

it is time to finish the job by applying an impregnating sealer or perhaps a color enhancing sealer if the floor is slate or some other stone. A paint pad is a great gadget for applying seals along walls or on smaller floors. A moss rubber squeegee or a finish mop can also be used. To prevent your client from calling another service provider, a cleaning company should be prepared to clean all the flooring surfaces in the home. If you have been hesitant to dip your toe into the warm waters of stone maintenance, maybe its time to drop by your local distributor to learn about the innovations and products that can ease your entry into this lucrative field.

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Neilmarq Corp. 8592 Washington Blvd., Culver City, CA 90232 Circle 20 on the Free Information Card 40

Cleaning Specialist | January 2011

800-359-6070 (310) 559-6070

Circle 26 on the Free Information Card

Bedbugs What to Do? B

edbugs are the subject de jour in many municipalities, businesses and homes. Recently, the Society of Cleaning, Restoration Technicians began received a number of questions about bedbugs. Dr. Harold Harlan, who was a career bug expert for the U.S. military, is a prominent authority on bedbugs and was interviewed on “Dateline NBC” recently. He gave the following answer to a question regarding cleaning and its effect on bedbugs: “Most people who work in urban pest control in the U.S. would prefer to be called Pest Management Professionals (PMPs) rather than exterminators. Unfortunately, cleaning alone will not usually have much impact on an established bed bug population. Successful programs to eliminate these bugs require detailed knowledge of their biology and exact harborage (hiding) locations determined by thorough inspection. “PMPs must also know a lot about the strategies, techniques and products, which can be used effectively, safely, and legally to control bed bugs. The vast majority of laymen could not expect to effectively control even a very small and localized infestation; and they probably could not even

By

Patti B. Savelle

tell if their efforts had any impact. Under current conditions, the use of some kind of residual (long lasting), properly labeled insecticide is needed to effectively control bed bugs in the U.S., and any practical control effort could not be carried out without use of such a product. “The U.S. EPA-approved insecticide products that are currently labeled against bed bugs must still be used properly and applied at the proper sites (in the proper formulations and concentrations) to be effective. No “ home cures” I have encountered so far have much affect at all against bed bugs. Regardless of any specific material used, self-help efforts seldom have a noticeable impact because individuals do not have the background knowledge or technical support needed.” Here is a government website where interested parties can read all they want to know about bed bugs. It’s the Armed Forces Pest Management Board’s Technical Guide No. 44: “Bedbugs: Importance Biology and Control Strategies.” w w w.afpmb.org/pubs /tims /TG44/ TG44.pdf. Remember, when searching the web for technical information, look for the sites that end in .org or .edu rather than .com. Generally, that is where you

Patti Savelle is a second-generation cleaner/restorer, having purchased her father’s firm in the mid 70s and operated it until her retirement in 2010. She is an IICRC Certified Master Textile Cleaner, and the industry’s first female Master Restoration Technician. She remains active in the industry, currently serving as Treasurer of the Society of Cleaning and Restoration Technicians or SCRT.

will get the more scholarly and reliable information. Trained, experienced, professional cleaners using isopropyl alcohol-enhanced preconditioners (detergents), proper cleaning principles (i.e., dry soil removal, soil suspension, extraction and drying), and thorough extraction using hot water (especially using truckmounted plants that generate high heat – bedbugs’ upper thermal death point is 45°C/113°F - great flushing action, and powerful dry and wet suction), may be able to reduce bedbugs and even dust mite populations in mattresses. But without proper sampling protocols and procedures developed and performed by qualified indoor environmental professionals (IEPs), there is no way to verify cleaning efficacy. As with dust mites, laundering bed linens in a washing machine with detergent and 54 degrees C/130 degrees F water temperature for at least 20 minutes, followed by hot air drying, has been shown to kill bedbug populations. But of course, since washing has no residual effect, given the right conditions, re-infestation can occur. Weekly washing of bed linens is recommended. Ultimately, cleaners not specifically licensed for pest control must remember they cannot make claims regarding bedbug elimination or even simply control. It should, however, be a good opportunity to sell fabric cleaning services, including mattress cleaning. Above all, we must avoid unsupported claims regarding bedbug control or elimination.

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Different methods have proven effective but must be performed correctly

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Unless specifically licensed, cleaners should not make elimination claims

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Re-infestation is a common problem January 2011 | www.icsmag.com

41

A

Places Listing in Five Easy Steps By

I

nternet searches have changed recently. But you can easily capitalize on this change if you act fast. What is Google Places? Google Places and the regular Google “Organic” search are two separate listings. A Google Places listing is identified with a red balloon-like icon, with a letter inside from A to G. To the right of the red balloon icon is the company name, and further to the right are the words “Places Page.” Clicking on the link that says “Places Page” will lead you to – you guessed it – the Google Places page for that company. What I’ll do here is walk you, step-bystep, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. It’s a must that every cleaning company does this. You don’t even need a website to get listed here; the information in this article will do. And if you’re already listed, I’ll show you a few things that can improve your list ranking. How do you find your Google Places listing? Go to www.Google.com and enter the name of your service followed by your city name in the search bar. For

example, if you are a carpet cleaning company located in Miami, Fla., enter “Carpet Cleaning Miami” and you’ll see listings from companies all over your area. If your listing doesn’t show up on the first page, click the link that says, “More results near Yourcity, Yourstate.” This will lead you to the page with all the Google Places pages. Another way to find your Google Places listing is to click the link in the top left corner under “Everything” that says “Places.” There you’ll see the Google Places results. You can only get listed in Google Places in the city in which your company is physically located. If you service a city where your business is located, you typically can’t get listed in Google Places. In addition to getting listed in Google Places, you’ll want to use search engine optimization efforts to get listed in other cities you service. See my October 2010 ICS cover story article “Getting Your Website to the Top” for tips on general search engine ranking. But for the city where you are physically located, Google Places is rather easy. Here’s what’s happening in Google search: Google recently integrated their local searches like “carpet cleaning” and “water damage” with Google Places (formerly called Local Business Re-

John Braun owns Premium Carpet Care in Pensacola, Florida, and is the principal behind Hitman Advertising. To get a FREE advertising strategy guide for carpet cleaning companies plus a 19-minute audio on how to use these strategies, go to www.HitmanAdvertising.com or call toll free (888) 211-7702.

42

Cleaning Specialist | January 2011

John Braun

sults). Now you can find Google Places listings mingling in with the actual Google search. In some cities, the top listing in Google could be the Google Places listing. In other cities, the top listing could be a listing in the Google “Organic” search. This greatly increases the importance of using Google Places, because now you can get listed in the city you service without much effort. If this sounds confusing, don’t worry. All you need to know is you must claim your Google listing. It’s simple and free, so you may as well get listed.

Step No. 1 First, see if your business is registered on Google Places. Log into your Google account. If you don’t have a Google account, go to www.Google.com and click the “sign in” button. From there you’ll be given an option to create your Google account.

Step No. 2 Go to www.Google.com/local/add/ businessCenter to see your Google Places listing. If you don’t have a listing for your business, you will be given the op-

1

Internet search keeps changing; you need to as well

2

Reviews are very important to your ranking

3

Be honest with addresses; false ones will hurt you

Step No. 5

tion to create your listing. Just click the link that says, “Add business” or “Add another business.” You’ll be asked for your business phone number. If your phone number currently exists in Google’s system, your number will be found and you’ll be able to verify your listing. If you don’t currently have your company phone number in Google’s system, you’ll be able to add your company information at this time.

Step No. 3 Fill in all your information. Don’t leave anything out. If at all possible, provide pictures and videos in the sections toward the bottom. One of the most important things to fill out is the “Description” section. Here you’ll want to add your keywords and your city name. For example, if you’re a carpet cleaning company that services Atlanta, you’ll want to say something like, “Carpet cleaning serving the entire Atlanta and surrounding areas by XYC Cleaning Company.” This tells Google and your prospective clients who you are and where you service.

Step No. 4 Verify your listing. Google will instantly call your business phone number. You’ll be given a code to enter over the phone. If you don’t have access to your phone, you can have Google mail you a postcard with your unique code. But the postcard process can take a week or two. Phone verification is much quicker.

Get reviews. This is a very important factor Google considers in how high you are ranked in Google Places. I recommend you get legitimate reviews from clients. Google has a way of knowing whether or not your reviews are real, so I recommend against making up your own reviews. You could ask clients to give you a Google review after you have finished the cleaning job. As well, you could put a link on your website to your Google Places page where your client can create a review for your company. More reviews create legitimacy in the eyes of Google and for your prospects. And often, the company with the most reviews ranks toward the top. A strong word of caution: If you have multiple listings in Google Places, consider removing any listings with a false address. And narrow your Places listings down to only one profile in the city you are physically located. Google is really cracking down on companies who have false listings. Some companies have had all their listings banned. I highly recommend you avoid using a P.O. Box, UPS store address, your local Applebee’s address, etc. Google knows when an address isn’t really yours. That’s all there is to it. Believe it or not, at recent seminars, I’ve had a few cleaners tell me they were paying an “SEO” company $100-$300 per month to get listed in Google Places. But now you know how to do it yourself for free. Dedicate a short, 30-minute time slot and get this done as soon as possible. It’s time well spent with the potential for a huge return.

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43

Building a Phenomenally Successful Business

By

Howard Partridge

Howard Partridge started his carpet cleaning company (Clean As A Whistle) out of the truck of his car over 25 years ago and built it up to a 14 truck company that bills as much as $2.8 million per year. For over a decade he’s been helping carpet cleaners from around the world build phenomenally successful businesses through Phenomenal Products, Inc. In January he launched Clean As A Whistle Franchising, LLC., offering turnkey Clean As A Whistle franchises. To get Howard’s FREE Tip of the Week, free videos, webinars, and resources, visit www.HowardPartridge.com or call 281-634-0404.

Are You Addicted? The 12-Step Business Recovery Program A friend of mine is going through recovery for drug addiction. As I have walked through this with him over the past 9 months, I have learned a great deal about the process of “recovery.”

L

ast summer I traveled with him and three other “recovering addicts” to San Antonio for the International Convention of Alcoholics, an event that happens only once every 5 years somewhere in the world. The grand finale of what is believed to be the city’s largest single event ever was a gathering of tens of thousands of people in the Alamodome for a time of awards and testimonials. As I sat and listened, I could not help but think how similar all addictions are. Through this process, I have learned a great deal about communication and how deep emotions affect habits and performance – or a lack thereof. It made me think about small business owners, and how so many are actually 44

Cleaning Specialist | January 2011

addicted to working in the business. In his classic book “The E-Myth Revisited,” Michael Gerber coined the phrase “working on the business instead of just in it.” He showed that working on the business was the key to having a real business – one that will actually deliver what it is that you are really looking for. I’m sure when you get to the end of your life, you won’t look back and say, “Boy, if I had just cleaned one more carpet, I’d be a happy man!” But you might say, “I wish I had spent more time with my family” or “I wish I had saved more money for retirement or for my kids.” The benefit of focusing on the business side of the business (working on it) instead of just filling your time doing

jobs (working in it), is that you can actually build something that allows you to spend more time with your family and to be more financially successful.

1

Workaholics have their own set of issues

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Make your business a business, not just a job

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Systems, systems, systems: make sure they’re in place

Reflecting on this subject of “recovery,” it occurred to me that I once did a presentation called “The 12-Step Business Recovery Program.” The steps are not even remotely similar to the AA 12 Steps, but they are important in that when completed, I believe they will guide you to business recovery. Special Note: I in no way mean to demean or disrespect the recovery process, AA, NA or any other group or addict. Workaholics suffer broken relationships, financial destruction and physical problems much like other addicts and it can be just as painful. I have lived it and I see it in my work with smallbusiness owners all the time. The good news is I have seen the restoration too. As husbands and wives get on the same page. As formerly technically minded people begin to understand what it means to make a real profit instead of just a paycheck, and when they finally see that greater success is really possible. It is very exciting to see!

Step 1: Understand Your L.I.F.E. Goals I have written extensively on this subject in ICS, so go to www.icsmag.com and search “Howard Partridge.” Basically, you must have a compelling, inspirational picture of the life you want to live and what the business should do for you. Most people never do this, and end up slaves to the business.

Step 2: Set Your 12-Month Business Goals Write down the date exactly 1 year from today. What do you want your business to look like? How much do you want to be doing in sales? What personnel changes will you make? Will you need additional staff? What equipment will you need? Facility? Simply build a picture of what it should look like and everything you feel like you will need.

Step 3: Track Your Numbers This is the hard part for most people. How will you know how to get to where you want to go if you don’t know where you are? Go back over the past 12 months and track the following numbers: Sales in each service category, marketing Circle 8 on the Free Information Card January 2011 | www.icsmag.com

45

Building a Phenomenally Successful Business

results (repeat, referral and advertising results), and profit and loss. Do this month-by-month.

Step 4: Set Monthly Goals Now, take your 12-month goals and break them down into monthly goals. Have three to five focus areas each month. If you want to double your sales, you will have your sales goals broken down by the month. Now, create three to five projects to get there. For example, implement a monthly newsletter program, a referral program and launch a specific marketing campaign. This becomes your projects list.

Step 5: Use a Daily Action List Set aside specific time every day to implement what I call the “Time Capsule.” This is your time for planning, thinking and working on your project. Develop an action list of the things you will actually do today. Avoid putting too much on the list; only what is going to get done today.

By now you may well be thinking, “He’s been to my business!” Systems are critical because: • Only way to profitable growth – profit doesn’t happen by accident! • Only way to manage effectively – if you can’t measure it you can’t manage it. • Makes employees perform better – having procedures removes the guesswork. • Calculated service outcome – your client gets a consistent service experience every time. • Fewer surprises – removing the guesswork gets you fewer unexpected problems. • Keeps owner “in line” – we are our own worst enemies sometimes. • Takes less owner’s time – you no longer have to manage the crisis • Makes the company saleable – if you want to have a chance of selling your business one day, you must understand that anyone that has the financial strength to buy your company doesn’t need a “job.” They want a predictable, profitable, turn-key operation.

Step 7: Commit to a Mission Statement Your mission statement is what you must accomplish every day. Example: Our mission is “to provide the most outstanding service experience ever.” Every decision you or your staff makes is made around the mission. Uniforms, trucks, equipment, scripts, procedures, everything. Ask yourself, “Does this help us to achieve our mission, or does it take away from it?”

Step 6: Build Systems! I love the story of “Somebody, Everybody and Nobody.” “Somebody was asked to do something that was Everybody’s job. Everybody thought Somebody was going to do it, but Nobody did it. When Nobody did it, Everybody asked why Somebody didn’t do it. Somebody said it was Everybody’s job. Everybody said it was Nobody’s job, therefore Nobody did it.” 46

Cleaning Specialist | January 2011

Step 8: Get Your Business Organized Do all of your people know where they fit in the organization? If you are a solo operator, are you trying to do everything? Outline all of the functions of the business and think about how you can get someone else to do the $10-anhour work so that you can focus on more important things. It could be full time

or part-time employees. You can get specialists to take care of a certain area of your business (like bookkeeping). There are many options.

Step 9: Create Job Descriptions and Procedures Create a simple checklist of each thing your employee is responsible for throughout the day, week, and month. Write step-by-step procedures so that you can ensure everything is done exactly like you want it and there is no uncertainty about how something is supposed to be done. If you are a solo operator, commit to the most effective way of processing your day.

Step 10: Write Policies Begin writing policies on expectations, such as dress code, being on-time, etc. Be as specific as possible. No vagueness allowed here. If you are a solo operator, commit to the way you do things so that those around you (family members, vendors, and clients) understand the boundaries.

Step 11: The 9-Step Marketing Plan I wrote an entire series on this for ICS in 2009; search for it at www.icsmag. com. This step-by-step plan will help you put together a phenomenal marketing plan.

Step 12: Your Financial Plan Now outline your sales goals for the month and what your expenses should be so that you can plan for profit! In closing, remember what Albert Einstein said: “The definition of insanity is doing the same thing, the same way, over and over, expecting a different result!” You and I may not be Einsteins, but we can become “sober-minded” about our business rather than sticking our head in the sand when it comes to working on the business instead of just in it. Why not decide to make 2011 the most phenomenal year ever?

New Products & Technologies 4

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2 3

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1 Sapphire Scientific Sapphire Scientific unveils upholstery cleaning system The Sapphire Upholstery Cleaning System was engineered to significantly reduce the risk of damaging fabrics and streamline the cleaning process. The system’s highly refined chemical technologies protect fabrics, clean thoroughly and rinse well. The system includes Upholstery PreSpray for general, all-purpose cleaning. It dissolves dirt, breaks down oils on contact and suspends them for easy removal. After cleaning, use of Upholstery Rinse, a mildly acidic formulation, neutralizes alkalinity and leaves fibers soft to the touch. Circle 248 on the Reader Inquiry Card.

3 Groom Solutions Groom Solutions introduces emulsifying ink and dye remover Lift-INK is “a faster, easier, and better product for removing a wide variety of ink, dye, and marker spots. Its pleasant scent with no strong solvent odor makes it easier to use in homes and businesses,” the company said. Lift-INK is multi-purpose solvent formulated for use on carpet and fabric that is designed to remove ballpoint pen, stamp pad, duplicating, marking, writing, felt tip and colored art inks. It has been specially formulated to be in compliance with the latest voc emission regulations. Lift-INK is both water and solvent soluble. Circle 246 on the Reader Inquiry Card.

2 U.S. Products U.S. Products debuts PEX extractors Available in two sizes—the CRI Silver-certified 200 with adjustable 50 to 200 psi and the CRI Gold-certified 500 with 50 to 500 psi—the PEX series extractors have an upright “dolly” design, for easy one person transport, maneuver, and stair climbing. Both machines have dual vacuums: a dual 2-stage for the 200 and dual 3-stage for the 500. Service and maintenance are easy because of the unique open-pallet design. Circle 247 on the Reader Inquiry Card.

5 Mytee Products Mytee introduces Cuff-Lynx Mytee Products, Inc. is excited to announce the production and sale of Cuff-Lynx, cuttingedge vacuum hose connectors that “are a major improvement over traditional vinyl cuffs, which can lose suction and leak, and are hard to attach in cold weather,” the company said. “We’re proud to offer Cuff-Lynx™ to our customers,” said Mytee President John LaBarbera. “We know how hard they work. It’s just another way we work to make their jobs run more smoothly.” Circle 244 on the Reader Inquiry Card.

4 MasterBlend MasterBlend reformulates RedLine RedLine Powder PreSpray has a new powerful formula containing enzymes, which quickly break down oil, grease, and other difficult soils. Use on the heaviest soil conditions on commercial-grade and residential carpets. RedLine deep cleans olefin carpets “for superior carpet appearance,” the company said. Circle 245 on the Reader Inquiry Card.

6 Butler Corp. Butler introduces Maximum Liquid Enzyme Butler’s Maximum Liquid Enzyme is “a maximum performance formulation in an easy to use liquid that instantly dilutes with water. Recommended for use on all types of carpet including colorfast, non-stain-resistant, stain-resistant and wool carpet,” the company said. Circle 249 on the Reader Inquiry Card. January 2011 | www.icsmag.com

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New Products & Technologies

9 8

9 Spinergy Stone Care Solutions Video helps sell stone maintenance services

7

7 ProTeam ProTeam unveils new wet/dry line ProTeam has unveiled a new wet/dry vacuum line known as the ProGuard line. “Wet/dry vacuums have a reputation for being unwieldy and hard to use,” says Matt Wood, ProTeam President and CEO. “We wanted to rethink their design, while improving their performance. What we came up with is phenomenal. The ProGuard line is versatile, powerful and effective.” The ProGuard LI 3 Cordless Wet/Dry provides portable, cord-free cleanup with the power of an 18-volt Lithium Ion battery and a three-gallon capacity. The line also includes the ProGuard 4 Portable, the ProGuard 10 Wet/Dry, the ProGuard 10 HEPA Wet-Dry and the ProGuard 15/20 Wet/ Dry. Circle 239 on the Reader Inquiry Card.

8 Tornado Industries Lightweight vac gets the job done Tornado Industries’ CK LW 13/1 lightweight, Green Label–approved upright vacuum cleaner “is a high-performance machine in a superlight body. The CK LW 13/1 features dual-fan technology for powerful, high-performance cleaning; a huge top-loading filter bag; and a low-profile design so it can easily maneuver around and under furniture,” the company said. At only eight pounds, it’s one of the lightest professional vacuum cleaners around, according to Tornado. Circle 238 on the Reader Inquiry Card.

Advance

Powr-Flite

Advance expands scrubber line with EcoFlex technology

Powr-Flite awarded CRI SOA for Vacuums

Advance is introducing an expanded line of automatic floor scrubbers with the EcoFlex System technology. EcoFlex “gives cleaning professionals the flexibility to clean hard floors without compromising any of today’s competing demands: improving environmental sustainability, maintaining high levels of cleanliness and keeping cleaning costs down,” the company said. “The EcoFlex System was designed to match the variable cleaning practices used in most buildings cleaned today,” says Steve Baker, Vice President of Sales & Marketing for Nilfisk-Advance. “It empowers cleaning staffs to use just the right amount of cleaning power for the job at hand.” Circle 242 on the Reader Inquiry Card.

Powr-Flite Direct announces that three of their vacuum cleaners have earned the Seal of Approval designation from the Carpet and Rug Institute. The machines awarded the SOA include the Powr-Flite PF62 EC, the Powr-Flite PF600BP, a lightweight backpack vacuum, and the Powr-Flite PF82HF, a 15-inch upright vacuum cleaner made for professional cleaning. “We are placing more and more attention on cleaning to protect health,” says Gary Pelphrey with General Manager of Powr-Flite Direct. “These vacuum cleaners are examples of this. They are machines that perform but do so without [negatively] impacting the environment.” Circle 241 on the Reader Inquiry Card.

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Cleaning Specialist | January 2011

Spinergy Stone Care Solutions from Bridgepoint introduces two 3-minute sales videos to help sell stone cleaning and polishing services to clients and potential clients. The first video introduces the need for professional cleaning and polishing and highlights using a Spinergy Stone Care professional. The second video is follow up training for the consumer on how to care for their stone floors and surfaces following professional cleaning. Each of the videos is provided on a DVD data disk in multiple formats and resolutions. Circle 237 on the Reader Inquiry Card.

ESCA Tech D-Lead Paint Test Kit available coast to coast The D-Lead Paint Test Kits received EPA recognition after successfully passing rigorous independent testing by the U.S. Environmental Protection Agency’s Environmental Technology Verification Program. The 24-test contractor professional D-Lead Paint Test Kit is available through the growing number of distributors listed on the ESCA Tech website. According to online reviews, the D-Lead Paint Test Kit “is rapidly being accepted by industry experts and certified renovators across the country.” Circle 243 on the Reader Inquiry Card.

Step by Step Success Total Business Turnaround webinar series Al Levi and Ellen Rohr are kicking off a new teleseminar series: “The Step-by-Step, 12-Step Success Program,” on Feb. 14. The Step by Step Success program solves the “Contractor Overwhelm” issue by offering one simple, powerful business building step at a time. Through interactive teleseminars and one-to-one coaching in office hours, Al and Ellen “will help contractors implement one action each month that will help them make more money and start living a better life.” Circle 240 on the Reader Inquiry Card.

10 Tri-Plex Technical Services Tri-Plex Carpet Protector approved by Tandus Tri-Plex Technical Services says that Go Clean Green Guard, the first carpet protector certified by the EPA Design for the Environment Program, has gained approval by Tandus Flooring Group. The Go Clean Green Guard Product Line “is formulated with our Earth and its inhabitants in mind,” the company said. “This product is fragrance free, biodegradable, phosphate free and contain no VOCs. This practice leads to a more positive environmental profile than standard cleaning products.” Green Guard uses nanotechnology that contains anti-stain, anti-soiling properties that neutralize alkalinity residues and limits wicking and prevents yellowing. Circle 236 on the Reader Inquiry Card.

11 10 Diversey, Inc. Diversey launches TASKI line The TASKI by Diversey line of machines “delivers a superior suite of tools to meet any floor care need and is backed by more than 50 years of innovation, proven technology, superior manufacturing and reliability,” the company said. The comprehensive line of auto scrubbers, single-disc machines, dry/wet vacuums, carpet care solutions and sweepers is proven to increase floor care performance, efficiency and safety while reducing environmental impact, according to Diversey. Circle 250 on the Reader Inquiry Card.

11 Lignomat Take the right steps when dealing with moisture The first step in dealing with moisture problems is measuring the moisture. Lignomat offers a handy solution, the mini-Ligno SD/C. The meter has four settings, two for measuring different species of wood, one for measuring sheet rock and a reference scale for all other materials. The lighted display helps when measuring in poorly lighted areas. The instrument comes with built-in automatic calibration check for accuracy and reliability. Circle 225 on the Reader Inquiry Card.

Circle 14 on the Free Information Card January 2011 | www.icsmag.com

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MustSee Products Gallery The ICS Must See Products Gallery is a multimedia showcase designed to allow manufacturers and distributors an opportunity to introduce new products, programs and technologies through a variety of platforms. The information and claims found here are provided by the manufacturers; any questions or requests for more information should be directed to them.

The Butler System A Personal Demonstration of the Butler System We invite you to schedule a personal demonstration at a location and time that is convenient for you. If you are interested in scheduling a personal demonstration, please call 800.535.5025 or email infopack@butlersystem. com. We also welcome your request to receive our FREE 92page Butler System brochure. The Butler System is the only truckmounted carpet, fabric, hard surface and restoration cleaning machine with a 10-Year Warranty and a Buy-Back Guarantee. For details circle #101 on the Free Information Card.

Bridgepoint Systems Encapuguard Green from Bridgepoint Systems If you are looking for one green formulation that protects against staining, resists soiling, and prevents wicking, browning and yellowing, then Encapuguard Green from Bridgepoint Systems is your new carpet protector and topical treatment. Encapuguard Green can be used as a topical post cleaning treatment for stain and soil protection, wicking prevention, pH neutralizing, browning and yellowing prevention, adding soil resisting polymers and more. For details circle #104 on the Free Information Card.

Thornell Corporation Odorcide® - Now get “the one that works” for specific odor jobs.

MOLD: The War Within Home inspectors and remediators can now boost their profits by using published, peer-reviewed scientific and medical citations readily available in the book, MOLD: The War Within to beef up customer reports and educate clients, expanding routine home inspections to include mold inspections. The book, which is endorsed by the National Organization of Remediators and Mold Inspectors (NORMI), is now available at www.aecstore.com. For details circle #102 on the Free Information Card.

Odorcide® is now available in specific formulas for odors caused by Cigarette Smoke, Fire & Floods, Dumpsters & Chutes and Laundry. Just like the “Original” formula these new nonenzymatic products work instantly with no dwell time and are not affected by detergents and disinfectants. Application is easy using tank or bottle sprayers, hose applicators, fogging or simply adding to the cleaning operation as needed. All Thornell products use our unique proprietary formula that permanently eliminates, not masks, odors on contact. Ask you local distributor for “the one that works” - Odorcide®. For more detailed information or to request a sample visit us at www.odorcide.com For details circle #103 on the Free Information Card.

Want to see more of the latest tools and technological innovations entering the market today?

Go to www.icsmag.com and click on “Products” now! 50

Cleaning Specialist | January 2011

Ad Index Company Name/Phone/URL

Page No.

“Making A Difference” Tour.............. 13

RS No.

Company Name/Phone/URL

30

Lignomat USA ................................ 22

866-266-2914 www.howardpartridge.com/makingadifference

Abatement Technologies.................. 20

1

4

Master Rug Cleaner Program .......... 26

15

MasterBlend ................................. 59

19

800-525-9644 www.masterblend.net

7

800-658-5314 www.bridgepoint.com

Butler System, The .......................... 9

6

214-821-9135 www.masterrugcleaner.com

800-434-3015 www.aramsco.com

Bridgepoint Systems ....................... 33

RS No.

800-227-2105 www.lignomat.com

800-634-9091 www.abatement.com/restoration

Aramsco ....................................... 25

Page No.

Phoenix Restoration Equipment ........ 21

17

800-533-7533 www.usephoenix.com

25

Prochem ........................................ 3

5

800-535-5025 www.butlersystem.com

Prochem ....................................... 60

18

Clausen Stay Clean ......................... 40

800-776-2436 www.prochem.com

20

www.encapchallenge.com

Production Metal Forming ............... 15 Cleanco Truckmounts....................... 7

10

800-653-8338 www.cleanco.com

Pro’s Choice .................................. 45 Connections.................................30-31 50 888-881-1001 x104 www.connectionsconvention.org

22

800-760-4523 www.fluke.com/answers

General Pump ................................ 35

2

651-454-6500 www.generalpump.com

Sapphire Scientific .......................... 28

21

Sapphire Scientific .......................... 29

12

www.sapphirescientific.com

11

800-426-1301 www.hydramaster.com

13

26

800-359-6070

800-257-0797 www.injectidry.com

Viking Equipment ............................ 49

Interlink Supply ............................... 5

800-252-5201 www.vikingairmovers.com

16

23

800-949-4728 www.scrt.org

Uncle Sam’s Distributing ................. 40 Injectidry Systems .......................... 19

3

www.restorationindustry.org

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Cleaning Specialist | January 2011

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53

CFI Report By Jack Freedman

CFI News “C

FI has launched a Facebook group page!” said Arizona Chapter Director Norma McCormick. As social media continues to grow and shape our world, CFI is right there for you. Sign up under Carpet & FabriCare Institute, CFI Group on the Facebook page. Stay connected, send information, pictures and tips to be displayed. All information needs to go to [email protected]. The 2010 Connections Convention and Trade Show was a success! A spe-

54

Cleaning Specialist | January 2011

cial thanks to associate members K&J Representatives and Central California Cleaning Supply for their booths. Great speakers like Rudy Ruettiger from Notre Dame, a two-story hands-on flood house and plenty of demonstration areas throughout the show were just a few of the highlights. Home Depot displayed a “corral” with a collection of tools to suit anyone’s needs or wants. The Connections Conference and Exhibition in Clearwater, Fla., April 14-16, 2011 will also bring the hands-on experience.

Watch for specials! The Facebook page for Connections Conventions is up and running. Check out all the great photos, and be sure to “like” the page.

CRA News By Brandi Richardson

Upcoming Plans for CRA

T

he CRA will begin holding its Annual Membership Meeting at Connection Convention in Las Vegas each year. We have also created a “Marketing and Business Development” series that will begin in 2011, and webinars be presented that are designed to help our members and their staffs to make the most of their marketing efforts. We are expanding our webinars to include not only carpet and upholstery cleaning, sales and marketing training but to the fire and water damage restoration field. The webinars will be presented once every other month and feature topics of interest that you select or are current issues that the industry as a whole are facing. We have arranged for our CRA members that have volunteered to establish, organize and facilitate four face-to-face meetings per year in each of the regions of Sacramento, Los Angeles, San Diego, Phoenix and the San Francisco Bay area. These programs will be educational and will be in a half-day or all-day formats. Other Outreach training programs designed to create business relationships for members have been scheduled. We have created strategic alliances with several other organizations that highlight the benefits of using CRA members.

Upcoming CRA Training Courses Registration forms for these courses are available at www.crassociation.org/ training-and-events.

Upcoming CRA Courses January 24-26 Trauma Scene Clean Up Location: Abatix Corp., Los Angeles, CA CRA Member: $995/person Early Registration (2 wks. prior to date): $1095/person Non-CRA Member: $1295/person January 31-Feb 1 CCT (Carpet Cleaning Technician) Location: Restoration Consultants, Sacramento, CA Early Registration (14 days prior) CRA Member: $219/person; Non-Member: $249/person Regular Registration CRA Member: $269/person; Non-Member: $299/person February 2-4 WRT (IICRC Water Damage Restoration Technician) Location: Abatix Corp., Los Angeles, CA Early Registration (14 days prior) CRA Member:$345/person; Non-Member: $395/person Regular Registration CRA Member: $395/person; Non-Member: $445/person February 24-25 UFT (Upholstery & Fabric Cleaning Technician), Location: Restoration Consultants, Sacramento, CA Early Registration (14 days prior) CRA Member: $219/person;Non-Member: $249/person Regular Registration CRA Member: $269/person; Non-Member: $299/person

For more information, visit www.crassociation.org or call (916) 736-1100 ext. 302.

January 2011 | www.icsmag.com

55

IICRC Chairman’s Corner

By

Paul Pearce

Paul Pearce, an industry veteran since 1973, is a Master Cleaner, Restorer and Instructor, as well as owner of Country House Carpet Care in England. He is a Past President of the National Carpet Cleaners Association (UK), for which he currently serves as technical director. He has also served as past chairman for the British Cleaning Council. You can reach Paul at [email protected].

Establishing the International Trade Association In November 2010, the IICRC announced its intent to create an international trade association as an extension of the current organization. I know there have been a lot of questions, and I wanted to take a moment to dig a little deeper.

K

now that the decision to create an international trade association did not come lightly. First, a taskforce was established to investigate if an association was needed and what it would take to establish one. Craig Kersemeier chaired the taskforce, reporting to the Board of Directors. In October 2010 the findings were discussed at length with the Board, who represent the shareholders of the IICRC. The Board approved a motion to create an international trade association to benefit the mutual enrichment and advancement of its members. Why did we do this? With the increased regulatory environment for the cleaning and restoration industry, an association will provide more flexibility to lead government affairs activities, including increasing member awareness of state and federal legislative activity throughout the United States and facilitating relationships and understanding on behalf of the inspection, cleaning and restoration industry. The association will have various 56

Cleaning Specialist | January 2011

membership categories and will offer a number of programs and services, such as special interest groups, the IICRC does not currently offer. The IICRC as you know it will still exist: the organization will continue to be a certification body, creating standards for the organization and approving schools and instructors who provide training for industry professionals. Both organizations will provide professional growth opportunities to registrants and members. So, what’s next? The taskforce, with input from others and approval from the Board, will begin to determine the governance and basic structure including the mission, vision, budget, membership bases, member services, administration, etc. After the basic elements are in place, the next step will be to increase communication with all elements of the industry, encourage affiliation and participation in industry-related organizations and associations, and create additional partnerships with other industry and re-

lated industry participants and contacts. We encourage you to ask questions and inquire about the international trade association and what it means for you. What types of marketing programs would you like to see? Affiliate memberships? Member discounts? The association is meant to be an additional way for you to advance the overall industry and we hope you’ll be an active participant in something that will benefit everyone. It’s an exciting time for us all.

1

An ITA will provide more flexibility and leverage for the industry

2

Industry-wide communication will be the next step

3

The IICRC will still exist in its current form

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PCUCA News By Jillian Olson

PCUCA News and Updates

T

he Professional Carpet & Upholstery Cleaners Association (PCUCA) has some big and exciting changes for 2011! The PCUCA will be offering Webinars every month ranging from technical information for the cleaning and restoration industry to business and marketing ideas that will make every company successful. A new “Caring for Your Carpet & Spotting Guide” will be released the end of January for members to provide to their customers. This guide will be a helpful tool for consumers to use in their homes and a great marketing tool for PCUCA member businesses. Lastly, a new consumer-based website will be launched called Professional Cleaners and Restorers that will help consumers

SCRT News

answer questions about cleaning and restoration, find recommended companies for a specific job, and provide a great marketing opportunity for PCUCA member companies. PCUCA has a new 2011 Board of Directors: President Gregory Chancey; Vice President Sam Castro; Secretary Steve Moran; Treasurer Clark Griep; and Board Members David Keiter, Steve Douma, and Steve Huffman. Look for these and more new PCUCA Member opportunities in 2011!

Patti Savelle is administrator for the Society of Cleaning & Restoration Technicians.

By Patti Savelle

SCRT, Hydro Lab to Offer New Benefits for Members

T

he Society of Cleaning & Restoration Technicians Board of Directors held their annual fall board meeting in Atlanta, GA on Nov. 5, 2010. Two new benefits for SCRT members were approved. The board accepted a two-part offer from the Hydro Lab Training and Research Center in Cicero, Ind. First, beginning Jan. 1, all new or renewing SCRT members will receive a $300 coupon toward one of four different advanced drying classes to be held at the Hydro Lab Center. This offer will enable any member of the SCRT to recover all their 58

Cleaning Specialist | January 2011

membership fees by just taking one class. Coupons will be mailed to members upon renewal. Second, the Hydro Lab Center is offering up to $40,000 in scholarships exclusively to SCRT members beginning Jan. 1. With this program in place, the value of scholarship opportunities available to SCRT members far exceeds the cost of membership. Details will be posted soon on the SCRT website www.Scrt. org or for further information, contact Rachel Adams, SCRT board member, at [email protected] or Mike Watkins at the Hydro Lab Center at [email protected].

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