Brand Packaging April 2011

APR APR11 www.brandpackaging.com

OCTOBER 6-7, 2011 PackagingThatSells.com

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APR11

CONTENTS Volume 15 > Number 03

COVER STORY

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SUSTAINABLE DESIGN GALLERY The brands that are making their mark on the ever-evolving path toward sustainable package design.

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THE 2011 SUSTAINABLE DIRECTORY A sourcebook of sustainable packaging products and services.

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BRAND (re)NEW > PUMA’S “CLEVER LITTLE BAG” The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.

DEPARTMENTS 04 EDITORIAL 06 NEXT+NOW 46 THE BOTTOM LINE > BERINGER VINEYARDS LOOKING FOR MORE ON A TOPIC? > go to www.brandpackaging.com

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03

BATTLING IT OUT

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editor-in-chief PAULINE HAMMERBECK [email protected] associate editor JENNIFER WELBEL [email protected] contributing editor KATE BERTRAND CONNOLLY art director CHRISTOPHER PIRRONE

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ADVISORY BOARD

PAULINE HAMMERBECK/EDITOR IN CHIEF [email protected]

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s we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials— besting Coke’s version which has a 30-percent plant makeup. In doing so, Pepsi has made sustainable packaging the latest battle in the 100-year-old “cola wars” between the two beverage giants.

principal, Brandimage, Desgrippes and laga HOWARD ALPORT chairman, pratt inst. graduate school of package design DON ARIEV president/ceo, brandscope GARY CHIAPPETTA president, the consumer research network, inc. MONA DOYLE principal of integrale GRETCHEN GOGESCH

It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.

vice dean and director, undergraduate division, the wharton school BARBARA E. KAHN dean lindsay design DEAN LINDSAY chairman, department of food marketing, st. joseph’s university JOHN B. LORD, PH.D.

Of course, green activists will say there’s a disconnect between companies simultaneously purveying consumption and sustainability. But, the truth is that, when companies of this size apply their hefty budgets to the problem, they can make good progress.

president, source/inc. WILLIAM J. O’CONNOR jft studios FRANK TOBOLSKI assistant professor, school of packaging, michigan state university DIANA TWEDE, PH.D. director, food & brand lab,university of illinois BRIAN WANSINK, PH.D.

That’s likely one reason why 2010 saw a hard core brand like Seventh Generation, which used to boycott Walmart, announce it would begin selling there. By taking advantage of the mega retailer’s size, the brand figured it could reach people and places and fulfi ll its environmental mission on a scale it never could before. We’re recognizing the environmental efforts of brands both big and small in this issue, our annual look at sustainable packaging design. And, now, we begin our search for next year’s crop of all-stars. Though, we don’t expect that we’ll have to look too hard. Because, while there are all kinds of reasons for a brand to turn out more sustainable packaging (cost savings, altruism, etc.), with companies like P&G and Unilever unveiling major corporate-level initiatives this past year, and the Coke-Pepsi plant-bottle wars starting to bubble up, we’re thinking a little competition will heat things up on the sustainable packaging front. BP

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ADVERTISING group publisher: packaging group, MIKE BARR (630) 801-4152 [email protected] associate publisher, SAM WILSON (847) 405-4075 [email protected] senior development manager, SENNA M. SHEHADEH (248) 227-1029 [email protected] advertising/production manager, JEFF BAGWELL (248) 244-6481 [email protected]

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AUDIENCE DEVELOPMENT audience development manager PEGGY PEREZ multimedia coordinator STACEY NOOCHA audience audit coordinator CAROLYN M. ALEXANDER for subscription information or service, please contact Customer Service at: Phone: (847) 763-9534 Fax: (847) 763-9538 E-mail: [email protected] www.brandpackaging.com

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LIST RENTAL postal contact KEVIN COLLOPY 800-223-2194 x684 [email protected] email contact SHAWN KINGSTON 800-409-4443 x828 [email protected]

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CORPORATE DIRECTORS publishing TIMOTHY A. FAUSCH publishing JOHN R. SCHREI corporate strategy RITA M. FOUMIA marketing ARIANE CLAIRE production VINCENT M. MICONI finance LISA L. PAULUS creative MICHAEL T. POWELL directories NIKKI SMITH human resources MARLENE J. WITTHOFT conferences & events EMILY PATTEN clear seas research BETH A. SUROWIEC

OCTOBER 5, 2011 W Chicago–City Center www.leapdesignforward.com

> HOW TO CONTACT BRANDPACKAGING PHONE (847) 405-4000 FAX (847) 405-4100 MAIL 155 pfingsten rd., suite 205, deerfield, il 60015

INTERNET http://www.brandpackaging.com

BRANDPACKAGING (ISSN 1558-3570) is published 8 times annually, Jan/Feb, Mar, Apr, May/Jun, Jul, Aug, Sep/Oct and Nov by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: BRANDPACKAGING, P.O. Box 1080, Skokie, IL 60076. CHANGE OF ADDRESS: Send old address label along with new address to BRANDPACKAGING, P.O. Box 1080, Skokie, IL 60076. CANADA POST: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O.Box 25542, London, ON, N6C 6B2. FOR SINGLE COPIES OR BACK ISSUES: contact Ann Kalb at (248) 244-6499 or [email protected].

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BNP MEDIA HELPS PEOPLE SUCCEED IN BUSINESS WITH SUPERIOR INFORMATION volume reprints contact: reprint sales manager JILL L. DEVRIES Phone: 248-244-1726 Fax: 248-244-3934 E-mail: [email protected]

APR11

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+NOW

NEXT SHOEBOX TAKES TO THE STREETS

A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on a cross-country tour of college campuses. With the tagline “How do you do?” emblazoned on its side, the mobile shoebox is on a mission to discover what motivates millennials. Once inside, visitors will find a gallery of limited-edition sneakers inspired by each tour city, touchscreens with maps of the trip and videos about local artists and charities. There’s also the ability for students to customize their own shoes, which they can then purchase. The tour wraps up at Boston University on May 7th.

THE NEXT SUSTAINABILITY HOT BUTTON? Concern over the health implications of packaging materials is on the rise. The latest fears cropped up after Swiss scientists revealed a potential health risk in the mineral oils found in European recycled paperboard; exposure to such oils has been linked to inflammation of internal organs and cancer. While the researchers stress that exposure to such chemicals would have to occur over many years before health n’s has has stopped using recyc y led board, risks came to bear, UK cereal brand Jordan’s recycled and Kellogg’s says it is working to minimize the mineral oil levels in its European packaging. Mineral oils are not a problem in US recycled board, according to Deborah White of the Recycled Paperboard Technical Association, who says the FDA’s regulations control for the impurities that were of concern in the European studies. Regardless, material health — a guiding principle of sustainable packaging — is cropping up as one of the latest packaging hot buttons.

HEARD! “Packaging is really an efficient media impression. It’s always ‘on’ versus a TV ad.” —Rocco Pawlowski, regional design manager, Wm. Wrigley Jr. Company, via Converting Quarterly

KILLER PAPER Scientists have reported successful lab tests of “killer paper,” a paper coated with silver nanoparticles that could be used in food packaging to fight the bacteria that causes food spoilage. The silver-coated paper showed potent ability to kill off E. coli and S. aureus, two common causes of bacterial food poisoning. According to researchers, the material could promote longer shelf life and provide an alternative to current food preservation methods like irradiation. More details can be found in the American Chemical Society’s Langmuir journal.

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expand yourself

Innovative Labeling & Packaging Solutions Scan with your Smartphone’s QR reader to find out more about our products.

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Sustainable W

elcome to our annual sustainable package design review.ÀIn putting together this year’s list, our intent was not to point out perfectly sustainable solutions (because there aren’t any) or simply recognize outstanding technical achievements.ÁRather, our goal was to identify brands that are thoughtfully incorporating their equities and the needs of consumers into their environmental efforts.ÂThis collection of packaging, introduced from March 2010 through April 2011, is an indication of the decisions and choices brands are making at this point in time — a mark on the ever-evolving path toward sustainable package design.

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SUSTAINABLE CRITERIA RECYCLED/ RENEWABLE MATERIALS

COMPOSTABLE/ BIODEGRADABLE

REUSABLE FORMAT

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RESOURCE OPTIMIZED

SOURCE REDUCED

CONSUMER EDUCATION

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www.brandpackaging.com w www w.br .br brand br andpac p kag kaging.co com co m

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SUNCHIPS COMPOS STABLE BAG FRITO-LAY | USA AND CANADA

In early 2010, SunChips introduced a 100 percent compostable bag that was said to fully decompose in about 14 weeks when placed in a hot, active compost bin. Unfortunately, the corn-based material used to create the bag produced a noise level equivalent to 85 decibels when handled, prompting consumer complaints and forcing the snack company to switch back to the original p ckaggingg on five of its six chip pa p flavors. However, the company was committed to developing a sustainable solution and retained the compostable bag on its original variety while it searched for a solu so luti tion on to ma make ke it wo work rk.. En Engi gine neer erss ul ulti tima mate tely ly fou ound nd th hat, by using a rub bbe b r-likke adh dhesive to join th he ba b g’’s inner and outer layers, they were able to create an effective noise barrier for the material. The result is a new, quieter version that registers at 70 decibels—said to be the equivalent of traditional chip packaging. The redesigned bags will appear with SunChips' Original flavor. The brand is waiting to get consumer feedback before it incorporates the quieter packaging into the rest of the line. PLA

> NATUREWORKS LLC WWW.NATUREWORKSLLC.COM PACKAGE DESIGN

> SUNCHIPS WWW.SUNCHIPS.COM

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Is your package label barely there?

Next time do it on YUPO.

Bold Solutions for Bold Packages. The world’s leading brand manufacturers choose YUPO® Synthetic Paper for packaging and label solutions that must surpass competitors in both look and performance.

YUPO In-Mold Labeling • Design in compound curves, recessed- and raised-panel areas • Excellent print adhesion for magnificent shelf appeal • Dramatic converting options – fluorescent and metallic inks, hot foil stamped, metalized, coated and spot-coated • Sustainable label solution – liner-free for waste reduction • Blow and injection molding • Superior decorating technology ensures brand integrity

SYNTHETIC PAPER do it on yupo

Call 1.888.873.9876 or visit www.yupousa.com today for samples, YUPO package design case studies and to find out how using YUPO can make your next package design stand out from the rest. PRINT • PACKAGE • LABEL • DESIGN

P&G COMPACTED DETERGENTS THE PROCTER & GAMBLE COMPANY | MULTINATIONAL PACKAGE DESIGN: TIDE AND CHEER

> LANDOR WWW.LANDOR.COM PACKAGE DESIGN: GAIN

> CHASE DESIGN GROUP WWW.CHASEDESIGNGROUP.COM PACKAGE DESIGN: DREFT AND ERA

> INTERBRAND WWW.INTERBRAND.COM

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Sustainable packaging and product reformulation often go hand in hand, with product changes driving alterations in package design. Packaging for the new compacted powder laundry detergents from Procter & Gamble, which wash the same number of loads using one-third less detergent, is a timely example. The cartons for compacted Tide, Gain, Cheer, Dreft, Ivory Snow and Era powder detergents are made from 100 percent recycled paper with a minimum of 35 percent post-consumer material. The redesigned scoop is made from 100 percent recycled PET. By compacting the products, P&G reduced its packaging by 24 percent, which is said to save up to 22 million pounds of packaging annually. Additionally, each year the products are predicted to save three billion liters of water, prevent 267,000 metrics tons of carbon dioxide emissions and save up to 890,000 gallons of diesel fuel because more product can ship in each truckload. To communicate the reduced environmental impact, select packages will carry the P&G Future Friendly sticker.

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SUPPORT

RESPONSIBLE

FORESTRY. When you consider that only 10% of the world’s forests are certified, we have a long way to go. The good news is that there are a number of credible forest certification programs. And each one, including SFI, encourages responsible forestry. When you buy or source SFI-labeled paper, packaging or wood products, you increase demand for responsibly managed forests. So look for the SFI label, and source wisely. For more on forest certification and what you can do, visit sfiprogram.org.

LITL WEBBOOK LITL LIT L LLC LLC | USA SA A PACKAGE DESIGN

> AARON TANG, LITL WWW.LITL.COM > ERNIE SCHLITT, UNEKA CONCEPTS WWW.UNEKA.COM BRAND IDENTITY

> ABBOT MILLER AND JEREMY HOFFMAN, PENTAGRAM WWW.PENTAGRAM.COM

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“Lesss is “Les i more” is a guiding design n pri rinc ncip iple le for the litl webbook. By minimizing the volume of packaging used to sh ship ip the he hom omee co comp mp put u er and using 100 percent recycled pap pa pers, mini ini nima m l pr ma prin inting, i sustainable inks and zero pl plas astic, the product’s package exemplifies the infamous maxim. Instead of relying on foam cushioning and multiple boxes and bags inside the shipping container, like most computer manufacturers, litl developed a package that serves as both primary container and shipper. Shock absorption is also engineered into the box’s air gap, with tray-like paperboard boxes providing cushioning. The 100 percent recyclable package decreases the product’s carbon footprint by reducingg the energg y used to manufacture materials and increasingg transpo p rtation efficiency—the cargo space required to ship the litl webbook is substantially less than what’s needed for conventionally packaged electronics.

www.brandpackaging.com

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SUSTAINABLE LEADERSHIP “Best Eco-CSR” “Most Innovative” “Best Green Packaging”

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Distant Village Packaging is a leader in producing premium sustainable packaging. Our innovative packaging solutions made with natural fibers get authentic brands noticed. Visit www.DistantVillage.com ntVillage.com or call 1-773-276-4556

CALPHALON NEWELL RUBBERMAID | MULTINATIONAL PACKAGE DESIGN

> KALEIDOSCOPE WWW.THINKKALEIDOSCOPE.COM

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Calphalon, a line of cutlery, bakeware and kitchen electronics, is moving the cookware category in a more sustainable direction thanks to its ReNew program. The mail-back initiative is an industry-first that allows consumers to easily recycle their old cooking equipment. Upon purchasing any Calphalon UNISON eight-, 10-or 15-piece cookware set, consumers receive a recyclable Calphalon ReNew box, which can be fi lled with old cookware—any brand or condition is accepted. Individuals can then send the box back to Calphalon (it pays for the shipping), where the items are recycled. In exchange, the company sends the consumer two 100-percentrecycled cotton shopping bags. In addition to its mail-back program, Calphalon makes all of its products with 40 percent recycled aluminum, and it recycles all of its aluminum scrap metal and corrugated board packaging.

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KFC REUSABLE CONTAINER KFC CORP. | USA CONTAINER SUPPLIER

> ANCHOR PACKAGING WWW.ANCHORPACKAGING.COM

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In an effort to reduce its use of nonrenewable resources and to eventually eliminate all expanded polystyrene packaging from its restaurants, KFC introduced reusable side-dish containers. Said to be the fast food industry’s first reusable packages, the clear bowls are made of 100 percent polypropylene and feature a red lid embossed with a “reusable” message. The switch to the new package reduces the brand’s shipping cube by 14 percent, generates half the amount of greenhouse gases as compared to general-purpose polystyrene and requires 25 percent less energy to produce. Through research, the restaurant chain found that consumers prefer reusable containers “because it gives them control of how the container is reused or disposed of after purchase.” KFC expects that consumers will reuse and eventually recycle the containers.

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CLEVER LITTLE BA AG PUMA | MULTINATIONAL

PUMA and Yves Béhar, founder of fuseproject, are rethinking the traditional shoebox with PUMA’s “clever little bag.” Developed to reduce the millions of tons of waste that footwear boxes produce yearly, the unique packaging system eliminates the shoebox entirely. Instead, a die-cut sheet of ink-free recycled paperboard tapers in to form four walls, which are held in place by a 20 percent, non-woven polypropylene bag. By pro rovi vidi ding ng str trucctu ture re to th the paape perb rboa o rd she heet et, th thee re recyycl clab able le bag use s s 65 percent less paperboard than the standard shoe box and reduces water, energy and diesel by 60 percent. To be exact, the “clever little bag” saves 8,500 tons of paper, one million liters of water, one million liters of fuel, 20 million mega joules of electricity and 275 tons of plastic. Plus, the bag can be reused time and an d ti time me aga gain in.. PACKAGE DESIGN

> YVES BÉHAR, FUSEPROJECT, WWW.FUSEPROJECT.COM LIFE CYCLE ASSESSMENT

> PE INT INTERN ERNATI ATIONA ONAL, L WWW.PE PE-INTER INTERNAT NATION IONAL. AL COM PACKAGING ADVISOR

> MATERIAL CONNEXION, WWW.MATERIALCONNEXION.COM

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EDITOR’S NOTE: WE OFFER A BEFORE-AND-AFTER LOOK AT THIS PACKAGE IN BRAND (RE)NEW, P44.

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ONLY BRAND INNOVATORS CAN TAKE THE LEAP A DESIGN LEADERSHIP SUMMIT CPG decision-makers in peer-to-peer discussions on the business value of strategic design and the challenges and opportunities they face in their design journeys. Some of the brand leaders who have taken the LEAP

Visit www.leapdesignforward.com to hear what some of these brand leaders said about this unique conference October 5, 2011 W Chicago –City Center LEAP Design Forward co-locates with Packaging That Sells conference, October 6-7, 2011

Sponsor

PRESERVE TOOTHBRUSH MAIL-BACK PACK PRES PRE SER RVE | USA PACKAGE DESIGN

> PRE PRESER SERVE SER VE WWW.PRESERVEPRODUCTS.COM CONTRIBUTING PACKAGE DESIGN FIRM

> CONTINUUM WWW.CO WWW .CONTI NTINUU NUUMIN MINNOV NOVATI ATION. ON.COM COM PACKAGING CONVERTER

> PRINTPACK INC. WWW.PRINTPACK.COM LIFE CYCLE ASSESSMENT

> GABI SUPPORTED BY PE AMERICAS WWW.PE-INTERNATIONAL.COM WWW.GABI-SOFTWARE.COM

Preserve is no strange gerr to sus ge usta tain inab abil ilit ityy — th thee co company has been turning recycled pllastic, including post-consumer polyprop pyl ylen e e food packaging, into o toothbrushes since 1997. It has also added tableware and k itch chen ch en pro odu ducts made from 100 percent recycled plastic to its lineup. To help keep its used toothbrushes out of landfi lls, the company created a mail-back pack, which functions as a postage-paid return mailer for consumers wishing to recycle their toothbrushes. Preserve grinds the toothbrushes and uses the polypropylene to make products like plastic lumber. Made from a biaxially-oriented polypropylene/polyethylene laminate, the pouch is 80 percent ligh g ter than the previous pa p ckagge. The ligghter materials reduce the pa p ckagge’s carbon footprint and decrease packaging material costs. Within three weeks of launching in early 2010, the mail-back pack was outselling the previous package by 45 percent at Target stores. Since the launch, Preserve esti es tima mate tess 20 per erce cent nt of th thee ma mail il-b bac ackk pa pack ck too ooth thbr brus ushe hess ha have ve bee een n re recy cycl cled ed..

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Wow Is Part Of The Package.

Products that stand out sell out. How distinctly your packaging engages the senses of consumers is critical. The way it looks, feels and even smells are fundamentals of a dynamic brand. Want to win at the shelf? Add some WOW from Printpack.

www.printpack.com

HEINZ KE ETCHUP H.J. HEINZ COMPANY | MULTINATIONAL

The Coca-Cola Company and H.J. Heinz Company are entering a partnership that will enable Heinz to produce its ketchup bottles using Coca-Cola’s PlantBottle technology. Introduced in 2009 across a number of Coca-Cola brands, the plastic bottles are made from a form of PET that incorporates up to 30 percent plant-based material. This is Heinz Ketchup’s most significant packaging change since the company started using plastic in 1983, and its collaboration with Coca-Cola could mark the future of renewable packaging. “Our partnership with Heinz is pavingg the wayy for industryy-wide collaboration. [It]] is a great example l off how busin i esses are workking together to advance smart technologies that make a difference to our consumers and the planet we all share,” says Coca-Cola chairman and CEO Muhtar Kent. To cal alll ou outt th thee ke ketc tchu hup p bo bott ttle le cha hang nges es, th thee pa pack ckag agin ingg will feature “talking labels” that ask, “Guess what my w bottle is made of?” The plant-based bottle will also be b identified by a special logo and on-pack message. Heinz will begin the rollout with 120 million 20oz bottles in w the United States, followed by a global rollout. PLANTBOTTLE TECHNOLOGY

> THE COCA COLA COMPANY WWW.COCA-COLA.COM

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Packaging. Processing. Powerful.

Package design and branding, all wrapped up. At PACK EXPO Las Vegas you’ll find everything you need to put your idea into consumers’ hands. Don’t miss the expanded Brand Zone, featuring innovative containers, materials and package designs: s The latest advances in glass, plastic, metal and paperboard packaging, decorating, printing and re-sealable technologies. s The Showcase of Packaging Innovations®, sponsored by The Dow Chemical Company. s PACK EXPO Selects™ awards for best consumer packaging. Don’t miss the largest packaging and processing show in North America. Register today at www.packexpo.com/brandzone

PACK EXPO Las Vegas 2011

P R O D U C E D B Y:

September 26-28, 2011 Las Vegas Convention Center Las Vegas, Nevada USA

CO-LOCATED WITH: C

REPL LENISH REPLENISH BOTTLING COMPANY | USA SA

Jason Foster introduced Replenish as an alternative to the standard, reusable household cleaner. The all-in-one system consists of a 100 percent PET spray bottle with a built-in-measuring cup and a four-ounce pod of concentrate that is attached to the bottom. Foster worked with MBDC (a global sustainability consulting and product certification firm) for two years to develop Replenish under the company’s cradle-to-cradle principles. The result is a system of reuse that th at rep epor orte tedl dlyy us uses es 90 pe perc rcen entt le less ss pla last stic ic, oi oill an and d C0 C022 em emis issi sion onss th than an pre-mixed household cleaners. The ingredients in the concentrate are 98 percent plant-based, non-toxic to aquatic life, readily biodegradable and pH neutral. MBDC also screened all of the ingredients for toxicity levels. Through this innovative design, Replenish hopes to “eliminate 1 billion bott bo ttle less fr from om lan andfi dfill ls ls,, 1 bi bill llio ion n mi mile less of offf th thee ro road adss an and d 1 bi bill llio ion n po poun unds ds of chemicals out of the environment.” PACKAGE DESIGN

> REPLENISH WWW.MYREPLENISH.COM SUSTAINABILITY CONSULTING

> MBDC WWW.MBDC.COM PET SUPPLIER

> EASTMAN CHEMICAL WWW.EASTMAN.COM ENGINEERING

> RADIUS PRODUCT DEVELOPMENT WWW.RADIUSPD.COM

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s p e c i a l i s t s

i n

b l o w n

f i l m

e x t r u s i o n

Clearly Brilliant Showcase your product in a package to make it stand out like never before. Our films not only improve your package integrity, but also help you meet sustainability and productivity goals. Charter Films specializes in providing high-performance solutions for the most demanding applications, including flexible packaging, stand-up pouches, labels, tags or sealants. Tell your package supplier you want the film that makes your brand shine. Our films make the difference.

1-877-411-3456 +1 715-395-8258 www.charterfilms.com/flex cfiinfo@charterfilms.com

© 2011 Charter Films. All rights reserved.

SCOTT NATURALS TUBE-FREE BATH TISSUE KIMBERLY K IMBERLY-CLARK CLARK CORP CORP. P | USA USA

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Small changes can yield big environmental rewards, as illustrated by Kimberly-Clark’s Scott Naturals Tube-Free bath tissue. The tube-free toilet paper — the first in the United States — has the same number of sheets per roll as other Scott Naturals bath tissues, but is 12 percent smaller in diameter. As a result, 60 percent more rolls can be loaded onto trucks, and the multipacks require 35 percent less packaging fi lm. According to Kimberly Clark, US households dispose of 17 billion toilet-paper tubes each year—the equivalent of 160 million pounds of trash. And although the standard tubes are recyclable, 50 percent of consumers surveyed said they typically toss them in the trash. The company’s move to tube-free rolls is designed to decrease material in the waste stream. Like the packaging for other Scott Naturals products, the tube-free roll works on standard bathroom hardware, and its fi lm overwrap is made using 20 percent postconsumer plastic from recycled milk jugs.

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innovation W H E N PA C K A G I N G M AT T E R S .

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You don’t need just any package for your product, you need the right one. Choose Placon as your thermoform packaging partner when design, experience and the environment matters. You’ll receive unparalleled service and unique solutions for even the most challenging packaging project. Don’t settle for anything less than the best solution. We’ll help you find it. Placon. When Packaging Matters.

your

800-541-1535 | www.placon.com

% OTARIAN OSWAL PROJECTS | NEW YORK & LONDON BRAND IDENTITY

> OTARIAN WWW.OTARIAN.COM PACKAGE DESIGN

> PEARLFISHER WWW.PEARLFISHER.COM

Founded in 2010 by Radhika Oswal, Otarian is a vegetarian, low carbon restaurant chain that is committed to sustainability—from the menu items to the packaging. Using a cradle-to-grave analysis, each dish has been carbon footprinted. To educate consumers about these carbon savings, the menu identifies the difference in greenhouse gas emissions between each Otarian item and a comparable meat, fish or egg dish.

LABEL PRINTING

> CALVERTS WWW.CALVERTS.COOP

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Designed to clearly communicate both the brand’s vegetarian product and its sustainable message, the package is kept simple and modern. The front-of-pack features the brand’s slogan (“Low-carbon cuisine that loves life & the planet”), while the back incorporates its mission statement with the specific menu item (e.g., “Enjoy our low-carbon spicy wrap made with sustainable and local ingredients that are never air-freighted and always minimize impact on the environment.”). Otarian also uses only 100 percent recyclable or compostable packaging, avoids double packaging and uses lightweight materials wherever possible.

www.brandpackaging.com

APR11

THE E EBA AY BOX EBAY INC. | USA PACKAGE DESIGN

> OFF OFFIC ICE WWW.VISITOFFICE.COM

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Designed to be used multiple times to ship goods between eBay sellers and buyers, the eBay box is simple yet impactful. The durable box, which comes in three sizes, is made from 100 percent Forest Stewardship Council-certified recycled material, is printed with water-based inks and minimizes tape use. The text on the outside of the eBay box highlights the package’s envi en viro ronm nmen enta tall be bene nefi fits ts,, wh whil ilee gr grap aphi hics cs and tex extt on the int nter erio iorr give users space to write a personal message and tips for greener shipping techniques. The company calculates that reusing each box at least five times will wi ll save sav avee 22. 2.44 mi mill million llio ion n gallons gall ga llon onss of water wat ater er,, protect prot pr otec ectt al almo almost most st 4,0 ,000 000 00 ttrees rees re es and conserve the energy needed to power 49 homes for one year.

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www.brandpackaging.com

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NUMI ORGANIC TEA NUMII LLC NUM LLC | MU MUL ULTIN TINATI ATIONA ONAL L

From supporting organic agricult From ltur uree to usi sing ng only biodegradable or recyclable packaging materials, Numii Or Orga gani nic ic Te Teaa is is com ommi mitt mi t ed to minimizing its impact on the envv irron onme ment me nt. Founders Ahmed and Reem Rahi nt him hi m source their teas and ingredients directly from fair labor gardens (over half are sour urce ur ced ce d fr f om fai airr trad aded certified gardens) and use 100 percent real fruits, flowers and spices. The tea bags use biodegradable fi lter paper, rather than plastic “silky” sachets, while the recyclable boxes are made from a minimum of 85 percent post-consumer waste and printed with soy-based inks. To better reflect these natural ingredients and sustainable values, the Oaklandbased brand redesigned its packaging. The ba Th back ck pan anel el off each ch box now featu t ress photographs and narratives that detail Numi’s farming partners and sourcing efforts; the side highlights the brand’s eco-responsible efforts; and the bottom of eac ach h bo boxx in incl clud udes es an “e “eco co-a -aud udit it”” ta tabl blee that displays the amount of waste reduced as a result of the company’s efforts. The company says that it annually saves 5,202 trees and reduces materials destined to landfi lls by 334,560 pounds. PACKAGE DESIGN

> TOM TOMORR ORROW OW PAR PARTNE TNERS RS WWW.TO WWW TOMOR MORROW ROWPAR PARTNE TNERS. RS COM > NUMI IN-HOUSE DESIGN TEA’M WWW.NUMITEA.COM PHOTOGRAPHY

> SARA REMINGTON PHOTOGRAPHY WWW.SARAREMINGTON.NET

%

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www.brandpackaging.com

APR11

WAITROSE SNIP AND SLIDE PACK WAITRO WAI TROS TRO SE | UK

UK grocery retaii le lerr Wa W it itro rose ro se con onti t nues es to pu putt su susstai aina nab na bi lity bili ty at the fore refr re front of its package-developmentt eff fr ffor ff orts or t wiith the snip and slide d mea eat pa k. The oriented polyester pouch, a flow pack similar to those used for pack bagged salads, eliminates the tray typically used in meat packaging. The snip and slide concept uses 50 percent less packaging than conventional meat packs, which means less plastic and less energy to produce. In addition, more of the slim-line packages can be packed onto trucks, reducing fuel use and greenhouse gas emissions. From an end-of-life perspective, the switch to the flexible package will reduce non-recyclable post-consumer waste by 90 ton onss pe perr ye year ar,, by Wai aitr tros ose’ e s ca calc lcul ulat atio ions ns.

PACKAGE DESIGN

> DOVECOTE PARK WWW.DOVECOTEPARK.COM FILM

> FLEXTRUS WWW.FLEXTRUS.COM

APR11

%

www.brandpackaging.com

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WHOLE FOODS PIZZA BOX WHOLE FOODS MARKET | USA PACKAGE DESIGN

> WILLIAM WALSH, ECOVENTION LLC WWW.ECOVENTIONLLC.COM CONVERTING

> PRATT INDUSTRIES (USA), INC. WWW.PRATTINDUSTRIES.COM

%

Last August, Whole Foods Market began rolling out an innovative, environmentally friendly pizza box. The concept, called GreenBox, features unique perforations, which allow the top to be separated into plates. To store leftovers, the bottom of the box folds into a smaller container. By using 100 percent recycled material, rather than virgin or a mixture of recycled and virgin fiber, the box generates profound environmental benefits: Data from the US Environmental Protection Agency shows that recycling one ton of paper saves three cubic yards of landfi ll, 4,100 kilowatt hours of electricity, 7,000 gallons of water and 17 mature trees. The package also reduces waste by eliminating the need for disposable or ceramic plates, as well as food wrap or foil for leftovers — and it can be recycled or composted in communities with appropriate commercial facilities.

34

www.brandpackaging.com

APR11

Our sustainability platform extends beyond the four R’s of sustainable packaging. Sustainable Operations • Energy Star® Partnership • Nationwide Recycling Program • Manage Fuel Consumption & Emissions

Sustainable Choices • Broad & Deep Product Selection • Information Management & Reporting

Sustainable Leadership • Customer Education • Third Party Collaborations

xpedx, an International Paper Company © 2011

xpedx.com

> DIRECTORY OF SUSTAINABLE PACKAGING PRODUCTS AND SERVICES: BY CATEGORY View SUSTAINABLE PACKAGING` DIRECTORY highlights and more detailed information about the firms at http://www.brandpackaging.com/sustainableresourceguide. Advertisers are highlighted with the + symbol.

DESIGN SERVICES GRAPHIC

+

+

+

All About Packaging Inc. ARES Printing & Packaging C L & D Digital Chesapeake Pharmaceutical and Healthcare Packaging Continuum LLC Delia Associates Diamond Packaging The Drake Company EskoArtwork Hammer Packaging Corp. Haney PRC In-Store Marketing Institute Independent Can Co. International Paper, Shorewood Packaging J L Clark Kaufman Container Maesa Group Mimaki USA MOD-PAC Corp. National Label Co. Newton Associates Marketing Communications Precision Color Graphics Ltd. Profile Packaging Inc. R&D/Leverage RockTenn SleeveCo Inc. Smyth Companies Tegrant Corporation Alloyd Brands TinsPlus TPH Global Solutions Transparent Container Corp. Univenture, Inc. WS Packaging Group Inc. YORK Label

STRUCTURAL All About Packaging Inc. ARES Printing & Packaging Bert Co. Brandimation C L & D Digital Chadpak Co. Inc. Chesapeake Pharmaceutical and Healthcare Packaging Chicago Paper Tube & Can Co. Constar International Inc.

36

+

+

+

Continuum LLC Diamond Packaging Do-It Corporation The Drake Company Elegant Packaging EskoArtwork FiberMark Georgia-Pacific LLC Haney PRC Hanover Packaging HLP Klearfold In-Store Marketing Institute Independent Can Co. International Paper, Shorewood Packaging J L Clark Maesa Group MOD-PAC Corp. Printex Packaging Corp. R&D/Leverage RockTenn Ropak Packaging Silgan Plastics Corp. Tegrant Corporation Alloyd Brands TPH Global Solutions WS Packaging Group Inc. YORK Label

+

+

RESEARCH

+

All About Packaging Inc. Brandimation C L & D Digital Continuum LLC The Drucker Group Haney PRC In-Store Marketing Institute R&D/Leverage Ropak Packaging Sealstrip Corp. Tegrant Corporation Alloyd Brands YORK Label

MATERIAL TYPES FLEXIBLE All About Packaging Inc. Amcor Flexibles ARES Printing & Packaging Bemis, Curwood Brandimation

+

Brushfoil Division of Interfilm Holdings C L & D Digital CCL Label Inc., Home & Personal Care Celplast Metallized Products Charter Films Chesapeake Pharmaceutical and Healthcare Packaging Curwood Inc. Do-It Corporation DuPont Packaging Graphics Ecologic LLC Exopack Flexible Packaging Association (FPA) Haney PRC Huhtamaki In-Store Marketing Institute Innovative Labeling Solutions Mimaki USA MRI Flexible Packaging National Label Co. Newton Associates Marketing Communications Polypack Inc. Precision Color Graphics Ltd. Presto Products Co. Printpack Inc. Profile Packaging Inc. Scholle Packaging Sealstrip Corp. SleeveCo Inc. Smyth Companies Toray Plastics (America) Inc. TPH Global Solutions Transparent Container Corp. Univenture, Inc. WS Packaging Group Inc. YORK Label

+

GLASS Brandimation Haney PRC In-Store Marketing Institute Kaufman Container Maesa Group Mimaki USA O.BERK Co.

LABELS

+

FOIL Amcor Flexibles ARES Printing & Packaging Brandimation C L & D Digital Chesapeake Pharmaceutical and Healthcare Packaging Foil & Specialty Effects Association Haney PRC In-Store Marketing Institute Innovative Labeling Solutions Kaufman Container

www.brandpackaging.com/sustainableresourceguide

Mimaki USA Newton Associates Marketing Communications Profile Packaging Inc. Smyth Companies TPH Global Solutions WS Packaging Group Inc.

+ +

All About Packaging Inc. Avery Dennison - Fasson Roll North America C L & D Digital CCL Label Inc., Home & Personal Care Chadpak Co. Inc. Chesapeake Pharmaceutical and Healthcare Packaging Do-It Corporation Fort Dearborn Co. Hammer Packaging Corp. Haney PRC In-Store Marketing Institute Innovative Labeling Solutions Kaufman Container Mimaki USA MRI Flexible Packaging National Label Co. Newton Associates Marketing Communications Printpack Inc. Profile Packaging Inc. SleeveCo Inc. Smyth Companies TPH Global Solutions WS Packaging Group Inc. YORK Label Yupo Corporation America

METAL Allstate Can Corp. Ball Corp. Brandimation C L & D Digital Celplast Metallized Products

APR11

+

Crown Holdings Inc., Michael Dunleavy In-Store Marketing Institute Independent Can Co. J L Clark Kaufman Container Maesa Group Mimaki USA Planet Canit TinsPlus Toray Plastics (America) Inc.

OTHER

+

+

Acucote All About Packaging Inc. Amcor Flexibles ARES Printing & Packaging Bert Co. Brandimation C L & D Digital Canfab Packaging Inc. Caraustar Custom Packaging Group CardPak Inc. Chadpak Co. Inc. Chesapeake Pharmaceutical and Healthcare Packaging Chicago Paper Tube & Can Co. Curtis Packaging Corp. Diamond Packaging Dixie Printing & Packaging Elegant Packaging FiberMark Georgia-Pacific LLC Haney PRC Hanover Packaging Huhtamaki In-Store Marketing Institute Innovative Labeling Solutions International Paper, Shorewood Packaging Kaufman Container M-Real USA Corp. Maesa Group

APR11

+

+

All About Packaging Inc. Brandimation C L & D Digital CCL Label Inc., Home & Personal Care Celplast Metallized Products Fort Dearborn Co. Haney PRC In-Store Marketing Institute MRI Flexible Packaging Newton Associates Marketing Communications Precision Color Graphics Ltd. Profile Packaging Inc. SleeveCo Inc. Smyth Companies Tegrant Corporation Alloyd Brands Toray Plastics (America) Inc. Univenture, Inc. WS Packaging Group Inc.

PACKAGING SERVICES

+

DayGlo Color Corp. Dixie Printing & Packaging The Drake Company Eckart America Corp. FiberMark Haney PRC Hanover Packaging

COMPS & PROTOTYPES

+

RIGID PLASTIC Amcor Flexibles Berlin Packaging Brandimation C L & D Digital Chadpak Co. Inc. Constar International Inc. Curwood Inc. Ecologic LLC Flex Products Georgia-Pacific LLC Haney PRC Hanover Packaging HLP Klearfold Huhtamaki In-Store Marketing Institute IPF Inc. J L Clark Kaufman Container Maesa Group Mimaki USA Newton Associates Marketing Communications O.BERK Co. Printex Packaging Corp. R&D/Leverage Rexam Closures Roberts PolyPro, a division of Pro Mach RockTenn Ropak Packaging

Silgan Plastics Corp. Transparent Container Corp. TricorBraun Univenture, Inc.

Exopack

PLA

All About Packaging Inc. ARES Printing & Packaging Bert Co. CCL Label Inc., Home & Personal Care Diamond Packaging Haney PRC Hanover Packaging HBA Global Expo In-Store Marketing Institute International Paper, Shorewood Packaging National Label Co. Newton Associates Marketing Communications Printex Packaging Corp. Smyth Companies Spraymation Inc. WS Packaging Group Inc. YORK Label

PAPERBOARD

Mimaki USA MOD-PAC Corp. Mohawk Fine Papers Newton Associates Marketing Communications RockTenn Tegrant Corporation Alloyd Brands TPH Global Solutions Transparent Container Corp. WS Packaging Group Inc.

+

+

All About Packaging Inc. ARES Printing & Packaging Bert Co. Brandimation C L & D Digital CardPak Inc. CCL Label Inc., Home & Personal Care Chadpak Co. Inc. Chesapeake Pharmaceutical and Healthcare Packaging Chicago Paper Tube & Can Co. Constar International Inc. Continuum LLC Curwood Inc. Delia Associates Diamond Packaging Do-It Corporation FiberMark Flex Products Haney PRC In-Store Marketing Institute Independent Can Co. Innovative Labeling Solutions International Paper, Shorewood Packaging J L Clark Kaufman Container Maesa Group Mimaki USA MOD-PAC Corp. Newton Associates Marketing Communications O.BERK Co. Precision Color Graphics Ltd. Printex Packaging Corp. R&D/Leverage RockTenn Ropak Packaging Sealstrip Corp. SleeveCo Inc. Tegrant Corporation Alloyd Brands TinsPlus TPH Global Solutions Transparent Container Corp. Univenture, Inc. WS Packaging Group Inc.

GRAPHIC SERVICES/COLOR MANAGEMENT ARES Printing & Packaging BCM INKS USA Inc. Bemis, Curwood CardPak Inc. Continuum LLC

www.brandpackaging.com/sustainableresourceguide

In-Store Marketing Institute International Paper, Shorewood Packaging J L Clark Mimaki USA National Label Co. Newton Associates Marketing Communications RockTenn Sun Chemical Tegrant Corporation Alloyd Brands Univenture, Inc.

+ WS Packaging Group Inc. YORK Label

THERMOFORMED PLASTIC PACKAGING All About Packaging Inc. Brandimation Chadpak Co. Inc. Haney PRC In-Store Marketing Institute IPF Inc. Kaufman Container Maesa Group Mimaki USA

+ Placon Printex Packaging Corp. Tegrant Corporation Alloyd Brands

CLOSURES Brandimation C+N Packaging Canfab Packaging Inc. In-Store Marketing Institute J L Clark Kaufman Container Maesa Group Presto Products Co. Zeller Plastik Inc.

SUPPLY CHAIN SOLUTIONS All About Packaging Inc. Chadpak Co. Inc. Chesapeake Pharmaceutical and Healthcare Packaging The Drake Company Georgia-Pacific LLC Hanover Packaging In-Store Marketing Institute International Paper, Shorewood Packaging Maesa Group Smyth Companies

37

> A TO Z DIRECTORY OF SUSTAINABLE PACKAGING SUPPLIERS View SUSTAINABLE PACKAGING DIRECTORY highlights and more detailed information about the fi rms at http://www.brandpackaging.com/sustainableresourceguide. You can find expanded information such as capabilities, presentations and product information online for the companies with - symbol.

Acucote Graham, NC 800.228.2683 Advertising Props New York, NY 212.502.6511 www.comp24.com All About Packaging Inc. Appleton, WI 920.830.2700 www.aapack.com Allstate Can Corp. Parsippany, NJ 973.560.9030 [email protected] www.allstatecan.com Amcor Flexibles Mundelein, IL 847.362.9000 fl[email protected] www.amcor.com Ampak Inc. Cleveland, OH 800.342.6329 www.ampakco.com ARES Printing & Packaging Brooklyn, NY 718.858.8760 [email protected] www.aresny.com Artube/Iridium Industries Inc. East Stroudsburg, PA 570.476.8800 [email protected] www.artube.net Atlantic Packaging Group LLC Norwich, CT 860.889.1344 [email protected] www.atlanticpackaginggroup.com Avery Dennison - Fasson Roll North America Mentor, OH 800.944.8511 www.averydennison.com Ball Corp. Broomfield, CO 303.469.3131 [email protected] www.ball.com

38

BCM INKS USA Inc. Cincinnati, OH 513.469.0400 [email protected] www.bcminks.com Bemis, Curwood Neenah, WI 920.727.4100 [email protected] www.bemis.com Berlin Packaging Chicago, IL 312.876.9292 [email protected] www.berlinpackaging.com Bert Co. Los Angeles, CA 800.325.6855 [email protected] www.bertco.com Blass Communications Old Chatham, NY 518.766.2222 [email protected] www.BlassCommunications.com BrandExtract LLC Houston, TX 832.721.5832 www.brandextract.com Brandimation Princeton, NJ 215.337.0990 [email protected] www.brandimation.com Brushfoil Division of Interfilm Holdings Guilford, CT 203.453.7403 www.brushfoil.com C L & D Digital Hartland, WI 262.569.4060 [email protected] www.clddigital.com C+N Packaging Wyandanch, NY 631.491.1400 www.cnpkg.com

Can Manufacturers Institute Washington, DC 202.232.4677 [email protected] www.cancentral.com

Chicago Paper Tube & Can Co. Chicago, IL 773.283.9500 [email protected] www.chicagopapertube.com

Canfab Packaging Inc. Montreal, QC Canada 514.935.5265 [email protected] www.canfabpkg.com

Cincinnati Precision Plate Fairfield, OH 513.874.6922 [email protected]

Caraustar Custom Packaging Group Cleveland, OH 216.651.6850 [email protected] www.caraustar.com CardPak Inc. Solon, OH 440.542.3378 [email protected] www.cardpak.com CCL Label Inc., Home & Personal Care Shelton, CT 203.926.1253 www.ccllabel.com Celplast Metallized Products Toronto, ON Canada 800.866.0059 cmp.celplast.com Chadpak Co. Inc. Van Nuys, CA 818.787.2423 [email protected] www.chadpak.com

Charter Films Superior, WI 877.411.3456 cfiinfo@charterfilms.com www.charterfilms.com SEE OUR AD ON PAGE 27

Chesapeake Pharmaceutical and Healthcare Packaging Hicksville, NY 516.277.8600 cskna_marketing@ chesapeakecorp.com www.chesapeakecorp.com

www.brandpackaging.com/sustainableresourceguide

Constar International Inc. Philadelphia, PA 215.552.3735 [email protected] www.constar.net Continuum LLC West Newton, MA 617.969.5400 [email protected] www.continuuminnovation.com Crown Holdings Inc., Michael Dunleavy Philadelphia, PA 215.698.5100 [email protected] www.crowncork.com Crown Roll Leaf Inc. Paterson, NJ 973.742.4000 www.crownrollleaf.com Curtis Packaging Corp. Sandy Hook, CT 203.426.5861 Curwood Inc. Oshkosh, WI 920.527.7300 [email protected] www.curwood.com Custom Bottle Naugatuck, CT 203.723.6300 [email protected] www.custombottle.com DayGlo Color Corp. Cleveland, OH 216.391.7070 [email protected] www.dayglo.com Delia Associates Whitehouse, NJ 908.534.9044 [email protected] www.delianet.com

APR11

Design Label Mfg. Inc. East Lyme, CT 860.739.6266 www.designlabel.com Diamond Packaging Rochester, NY 585.334.8030 [email protected] www.diamondpackaging.com Dixie Printing & Packaging Glen Burnie, MD 410.766.1944 www.dixiebox.com Do-It Corporation South Haven, MI 269.637.1121 [email protected] www.do-it.com The Drake Company Houston, TX 713.869.9121 [email protected] www.thedrakecompany.com The Drucker Group Chicago, IL 312.867.4960 [email protected] www.druckergroup.com DuPont Packaging Graphics Wilmington, DE 800.345.9999 www.cyrel.com/na Eckart America Corp. Painesville, OH 440.954.7600 Ecologic LLC Oakbrook Terrace, IL 323.633.0343 Elegant Packaging Cicero, IL 708.652.3400 x254 [email protected] www.elegantpackaging.com EskoArtwork Miamisburg, OH 937.454.1721 www.esko.com Exopack Spartanburg, SC 864.596.7140 www.exopack.com FiberMark West Springfield, MA 413.533.0699 Flex Products Carlstadt, NJ 201.933.3030 www.flex-products.com

APR11

Flexible Packaging Association (FPA) Linthicum, MD 410.694.0800 fpa@flexpack.org www.flexpack.org Foil & Specialty Effects Association Topeka, KS 785.271.5816 [email protected] www.fsea.com Food Marketing Institute Arlington, VA 202.220.0600 www.fmi.org

HLP Klearfold New York, NY 718.554.3271 [email protected] www.hlpklearfold.com

M-Real USA Corp. Norwalk, CT 203.229.7480 [email protected] www.m-real.com

Huhtamaki De Soto, KS 913.583.3025

Maesa Group New York, NY 212.674.5555 [email protected] www.maesa.com

IBC Shell Packaging Lake Success, NY 516.352.4505 In-Store Marketing Institute Skokie, IL 847.675.7400 [email protected] www.instoremarketer.org

Fort Dearborn Co. Elk Grove, IL 847.357.9500 [email protected] www.fortdearborn.com Georgia-Pacific LLC Atlanta, GA 404.652.6729 [email protected] www.gp.com Grace Label Des Moines, IA 515.256.2000 www.gracelabel.com Graphic Visions Group New York, NY 212.414.2900 [email protected] www.graphicvisionsgroup.com Green Bay Packaging Inc. Green Bay, WI 920.337.1800 www.gbp.com Hammer Packaging Corp. Rochester, NY 585.424.3880 www.hammerpackaging.com Haney PRC Cincinnati, OH 513.561.1441 [email protected] www.haneyprc.com Hanover Packaging Hanover, PA 717.633.7652 www.hanoverpackaging.com HBA Global Expo New York, NY 609.759.7602 [email protected] www.hbaexpo.com Hewlett-Packard Co. Alpharetta, GA 800.289.5986 [email protected] www.hp.com/go/graphic-arts

Independent Can Co. Belcamp, MD 410.272.0090 [email protected] www.independentcan.com SEE OUR AD ON PAGE 19

Innovative Labeling Solutions Hamilton, OH 888.860.2457 [email protected] www.ilslabels.com Institute of Packaging Professionals Naperville, IL 630.544.5050 [email protected] www.iopp.org International Paper, Shorewood Packaging Stamford, CT 203.541.8100 [email protected] www.shorewoodpackaging.com IPF Inc. Ayr, ON Canada 978.745.8876 marc@ipfinc.net www.ipfinc.net J L Clark Rockford, IL 815.961.5629 Kaufman Container Cleveland, OH 216.898.2000 [email protected] www.kaufmancontainer.com Eastman Kodak Co. Rochester, NY 866.563.2533 info@profitwithdigital.com www.kodak.com/go/sustainability The Lindberg Group LLC Arlington, VA 703.778.7644

www.brandpackaging.com/sustainableresourceguide

Menshen Packaging USA Inc. Waldwick, NJ 201.445.7436 [email protected] Mimaki USA Suwanee, GA 678.730.0186 [email protected] www.mimakiusa.com Zip Pak, An ITW Company Manteno, IL 815.468.6500 [email protected] www.zippak.com MOD-PAC Corp. Buffalo, NY 800.666.3722 [email protected] www.modpac.com Mohawk Fine Papers Cohoes, NY 800.843.6455 [email protected] www.mohawkpaper.com MRI Flexible Packaging Newtown, PA 215.860.7676 info@mriflex.com www.mriflex.com MWV, Packaging Richmond, VA 804.444.1000 mediainquiries@meadwestvaco. com www.mwv.com National Label Co. Lafayette Hill, PA 610.825.3250 [email protected] www.nationallabel.com Newton Associates Marketing Communications Plymouth Meeting, PA 610.964.9300 [email protected] www.newtonassociates.com O.BERK Co. Union, NJ 908.851.9500 [email protected] www.oberk.com Packaging Progressions Collegeville, PA 610.489.8601 www.pacproinc.com

39

Paket Corp. Chicago, IL 773.221.7300 [email protected] www.paketcorp.com Parkway Plastics Inc. Piscataway, NJ 201.752.3636 www.parkwayjars.com Phillips Design Group Boston, MA 617.423.7676 [email protected] www.phillipsdesigngroup.com

Placon Madison, WI 800.541.1535 [email protected] www.placon.com SEE OUR AD ON PAGE 29

Trustcopy Pte Ltd Singapore 65.6221.3395 x118 www.trustcopy.com R&D/Leverage Lee’s Summit, MO 816.525.0353 [email protected] www.rdleverage.com

SleeveCo Inc. Dawsonville, GA 706.216.3110 [email protected] www.sleeveco.com

SEE OUR AD ON PAGE 48

Rexam Closures Evansville, IN 812.867.6671 www.rexam.com/closures

Smyth Companies St. Paul, MN 612.722.1143 [email protected] www.smythco.com

Roberts PolyPro, A div. of Pro Mach Charlotte, NC 704.588.1794 [email protected] www.robertspolypro.com

Spraybottles Inc. Saint Cloud, FL www.spraybottles.com

RockTenn Norcross, GA 678.291.7461 [email protected] www.rocktenn.com

Spraymation Inc. Fort Lauderdale, FL 954.484.9700 [email protected] www.spraymation.com

Planet Canit Highland Park, IL 847.433.1619 Polypack Inc. Pinellas Park, FL 727.578.5000 [email protected] www.polypack.com Precision Color Graphics Ltd. Franklin, WI 414.209.0808 www.precisioncolor.com Presto Products Co. Appleton, WI 920.738.1747 [email protected] www.fresh-lock.com Prime Label & Screen Inc. Pewaukee, WI 262.542.1600 www.primels.com Printex Packaging Corp. Islandia, NY 631.234.4300 [email protected] www.printexpackaging.com

Printpack Inc. Atlanta, GA 404.460.7285 [email protected] www.printpack.com SEE OUR AD ON PAGE 23

Profile Packaging Inc. Sarasota, FL 941.359.6678 www.ppitechnologies.com

40

Sun Chemical Northlake, IL 708.562.0550 www.sunchemical.com

Roland DGA Irvine, CA 949.727.2100 x1 [email protected]

Tegrant Corporation Alloyd Brands DeKalb, IL 800.756.7639 [email protected] www.alloyd.com

SEE OUR AD ON PAGE 17

Ropak Packaging Fountain Valley, CA 800.367.3779 [email protected] www.ropakcorp.com

TinsPlus Fort Washington, PA 215.283.9292 [email protected] www.tinsplus.com

S&L Plastics Nazareth, PA 610.759.0280 www.slpinc.cc

Toray Plastics (America) Inc. North Kingstown, RI 401.294.4511 [email protected] www.torayfilms.com

Schawk 3D Stamford, CT 203.674.0718 x109 Scholle Packaging Northlake, IL 708.562.7290 [email protected] www.scholle.com

TPH Global Solutions Chicago, IL 773.286.1888 [email protected] www.tphinc,com

Sealstrip Corp. Gilbertsville, PA 610.367.6282 [email protected] www.sealstrip.com

Transparent Container Corp. Addison, IL 708.449.8520 marketing@ transparentcontainer.com www.transparentcontainer.com

Northern Sheer Veneer Inc. Spooner, WI 715.635.8800 [email protected] www.sheerveneer.com Silgan Plastics Corp. Chesterfield, MO 800.274.5426 silgan_marketing@ silganplastics.com www.silganplastics.com

-

TricorBraun St. Louis, MS 314.569.3633 [email protected] www.tricorbraun.com SEE OUR AD ON PAGE 47

www.brandpackaging.com/sustainableresourceguide

Univenture, Inc. Marysville, OH 800.992.8262 [email protected] www.univenture.com Vertis Communications Irving, TX 972.373.4800 [email protected] www.vertisinc.com Weber International Packaging Corp. Vaudreuil-Dorion, QC Canada 450.455.0169 [email protected] www.weberintl.com

Whitlam Label Centerline, MI 586.757.5100 [email protected] www.whitlam.com SEE OUR AD ON PAGE 7

WS Packaging Group Inc., Marketing Algoma, WI 877.977.5177 [email protected] www.wspackaging.com SEE OUR AD ON PAGE 2

YORK Label Omaha, NE 402.829.4571 [email protected] www.yorklabel.com

Yupo Corporation America Chesapeake, VA 888.873.9876 www.yupousa.com SEE OUR AD ON PAGE 11

Zeller Plastik Inc. Libertyville, IL 847.247.7900 [email protected] www.zelleramericas.com Zumbiel Packaging, Zumbiel Consumer Packaging Div. Cincinnati, OH 513.531.3600 www.innovatethepackage.com

APR11

> A TO Z DIRECTORY OF SUSTAINABLE PACKAGING DESIGN FIRMS View SUSTAINABLE PACKAGING DIRECTORY highlights and more detailed information about the fi rms at http://www.brandpackaging.com/sustainableresourceguide. You can find expanded information such as capabilities, presentations and product information online for the companies with the - symbol.

4sight Inc. New York, NY 212.253.0525 [email protected] www.4sightinc.com

BlazingStar Hopkinton, MA 877.866.8500 [email protected] www.blazingstar.com

Amore New York, NY 011.46.858.7080.00 [email protected] www.amore.se

BOLTgroup Charlotte, NC 704.372.2658 [email protected] www.boltgroup.com

Anthem Worldwide San Francisco, CA 415.896.9399 [email protected] www.anthemww.com

Bonfilio Design New York, NY 212.532.4801 info@bonfiliodesign.com www.bonfiliodesign.com

Charge Design New York, NY 718.237.2580 www.chargedesign.com

Deskey Associates Cincinnati, OH 513.721.6800 www.deskey.com

Chen Design Associates San Francisco, CA 415.896.5338 [email protected] www.chendesign.com

Deutsch Design Works San Francisco, CA 415.487.8520 [email protected] www.ddw.com

Cheskin Added Value Redwood Shores, CA 650.802.2100 [email protected] www.cheskin.com

Distant Village Chicago, IL 773.276.4554 [email protected] www.distantvillage.com

Arcanna Inc. Peekskill, NY 914.736.3142 [email protected] www.arcanna.com

Boxer Birmingham England, U.K. 44.121.384.9001 [email protected] www.boxercreative.co.uk

Competitive Innovation LLC Media, PA 610.627.1699 sgainey@competitiveinnovation. com www.competitiveinnovation.com

Artist Touch Design Firm El Paso, TX 915.778.5515 [email protected] www.artisttouch.com

Brand Engine Sausalito, CA 415.339.4224 [email protected] www.brandengine.com

Creative Co. McMinnville, OR 503.883.4433 [email protected] www.creativeco.com

ASTRO Studios San Francisco, CA 415.487.6787 [email protected] www.astrostudios.com

BrandEquity International Newton, MA 800.969.3150 [email protected] www.brandequity.com

Dean Lindsay Design Wilmette, IL 312.933.2110 [email protected] www.deanlindsaydesign.com Design North Inc. Racine, WI 262.898.1090 [email protected] www.designnorth.com

SEE OUR AD ON PAGE 15

Dragon Rouge New York, NY 212.367.8800 [email protected] www.dragonrouge-usa.com Duffy & Partners Minneapolis, MN 612.548.2333 www.duffy.com The DuPuis Group Westlake Village, CA 805.277.5196 [email protected] www.dupuisgroup.com EA International Ltd. Lawrenceville, GA 770.806.9070 [email protected] www.eaintl.com

Axion Design Inc. San Anselmo, CA 415.258.6800 [email protected] www.axiondesign.com

Brandesign Monroe Township, NJ 609.490.9700 www.brandesign.com

Bailey Brand Consulting Plymouth Meeting, PA 610.940.9030 www.baileygp.com

Brandimage Cincinnati, OH 513.961.6225 [email protected] www.brand-image.com

Beacon Branding Nyack, NY 845.348.3278 [email protected] www.beaconbranding.com

CAG BrandFirst Hackettstown, NJ 908.813.0855 www.cagbrandfirst.com

Design Resource Center Naperville, IL 630.357.6008 [email protected] www.drcchicago.com

Finished Art Atlanta, GA 404.355.7902 donna@finishedart.com www.finishedart.com

BIG Design Inc. Fremont, CA 510.257.5090 [email protected] www.bigdesign.com

Capsule Design Minneapolis, MN 612.341.4525 [email protected] www.capsule.us

designthis! Napa, CA 707.252.9425 [email protected] www.designthis.com

Geppetto Group New York, NY 212.462.8140 [email protected] www.geppettogroup.com

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Design Partners Racine, WI 262.637.2233 [email protected] www.design-partners.com

www.brandpackaging.com/sustainableresourceguide

FAME Minneapolis, MN 612.746.3263 [email protected] www.fameretail.com

41

Girvin Strategic Branding & Design Seattle, WA 206.674.7808 [email protected] www.girvin.com

IDI (Innovations & Development Inc.) Edgewater, NJ 201.941.5500.x20 [email protected] www.idiusa.com

Maddock Douglas Inc., The Agency of Innovation Elmhurst, IL 630.279.3939 [email protected] www.maddockdouglas.com

Goldforest Hollywood, FL 954.929.7790 [email protected] www.goldforest.com

Impress Communications Chatsworth, CA 818.701.8800 [email protected] www.impress1.com

Marketing By Design Beverly, MA 978.998.6611 [email protected] www.mbdesign.com

The Goldstein Group New York, NY 212.842.2887 [email protected] www.thegoldsteingroup.net Goodwin Design Group Wallingford, PA 877.214.1297 [email protected] www.goodwindesigngroup.com

Interbrand Cincinnati, OH 513.421.2210 [email protected] www.interbrand.com IQ Design Group Inc. New York, NY 212.741.8377 [email protected] www.iqid.com

Martin Roberts Design Stamford, CT 203.569.2979 [email protected] www.mrobertsdesign.com Midnight Oil Creative Burbank, CA 818.295.6300 [email protected] www.midnightoilcreative.com

Gravity Cincinnati, OH 513.281.9700 [email protected] www.gravityisgood.com

Jedlicka Design Ltd. Minneapolis, MN 651.636.0964

MiresBall San Diego, CA 619.234.6631 www.miresball.com

Harry Allen Design New York, NY 212.529.7239 www.harryallendesign.com

Kaleidoscope Chicago, IL 773.533.2187 [email protected] www.thinkkaleidoscope.com

The O Group Inc. New York, NY 212.398.0100 [email protected] www.ogroup.net

Haugaard Creative Group Chicago, IL 312.661.0666 [email protected] www.haugaard.com

Karim Rashid Inc. New York, NY 212.929.8657 offi[email protected] www.karimrashid.com

Out Of The Box Creative New Bedford, MA 503.990.2154 [email protected] www.boxcreative.com

HBN Brand Design LTD Chicago, IL 312.787.6771 [email protected] www.hbnbranddesign.com

LAUNCH Creative Marketing Chicago, IL 312.870.9100 [email protected] www.launchcreative.com

Hirst Pacific New York, NY 212.625.3670 info@hirstpacific.com www.hirstpacific.com HMS Design S. Norwalk, CT 203.831.8600 [email protected] www.hmsdesign.com

Leibold Associates Inc. Neenah, WI 920.725.5328 www.leibold.com SEE OUR AD ON PAGE 43

Hornall Anderson Seattle, WA 206.467.5800 [email protected] www.hornallanderson.com

Lexicon Branding Inc. Sausalito, CA 415.332.1811 information@lexicon-branding. com www.lexiconbranding.com

Hughes Design Group Norwalk, CT 203.866.9696 [email protected] www.hugheslink.com

LPK Cincinnati, OH 513.241.6401 [email protected] www.lpk.com

42

Pear Design Chicago, IL 312.255.8686 [email protected] www.peardesign.net Perception Research Services (PRS) International Fort Lee, NJ 201.346.1600 [email protected] www.prsresearch.com PhilippeBecker San Francisco, CA 415.348.0054 [email protected] www.beckersf.com Pigeon Branding and Design Oakville, ON Canada 905.338.8300 [email protected] www.pigeonbrands.com Pisarkiewicz Mazur & Co. Inc. New York, NY 212.714.1700 [email protected] www.designpm.com

www.brandpackaging.com/sustainableresourceguide

Place Creative Co. Burlington, VT 802.660.2051 [email protected] www.placecreativecompany.com Prime Studio Inc. New York, NY 212.239.2395 [email protected] www.primestudio.com Product Ventures Fairfield, CT 203.319.1119 [email protected] www.productventures.com Prophet San Francisco, CA 415.677.0909 [email protected] www.prophet.com Pure Branding Inc. Northampton, MA 413.548.9900 [email protected] www.purebranding.com Romelli Design Inc. Cincinnati, OH 513.961.3140 [email protected] www.romelli.com Sandstrom Partners Portland, OR 503.248.9466 [email protected] www.sandstrompartners.com The Shear Partnership Norwalk, CT 203.831.9100 [email protected] www.shearpartnership.com Shimokochi-Reeves Studio City, CA 818.753.5788 [email protected] www.shimokochi-reeves.com siegel + gale New York, NY 212.453.0573 www.siegelgale.com Sievers Design Lake Oswego, OR 503.675.0852 [email protected] www.sieversdesign.com

SK Advertising + Design Pottstown, PA 610.326.8177 [email protected] www.skadv.com

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Swerve Inc. New York, NY 212.742.9560 [email protected] www.swerveinc.com

Smith Design Glen Ridge, NJ 973.429.2177 [email protected] www.smithdesign.com

Synergy Inc. Santa Ana, CA 714.424.0665 [email protected] www.synergyinc.org

Sonic Design Solutions Inc. Brooklyn, NY 718.387.7927 [email protected] www.sonicny.com Sonic Packaging Corp. Westwood, NJ 201.666.4744 [email protected] www.sonicpackaging.com Sterling Cross Creative Napa, CA 707.257.0207 cynthia@sterlingcrosscreative. com www.sterlingcrosscreative.com Studio Spear Jacksonville Beach, FL 904.685.2135 [email protected] www.studiospear.com

TricorBraun Design & Engineering Elmhurst, IL 630.758.4600 [email protected] www.tricorbraun.com SEE OUR AD ON PAGE 47

T.H.E.M. Marlton, NJ 800.322.8436 www.them.net

Union Street Brand Packaging Northborough, MA 508.466.8430 david.schultz@unionstreetbp. com www.unionstreetbp.com

Thibault Paolini Design Associates Portland, ME 207.871.1813 [email protected] www.tpda.com

Venezia Design Inc. Glendale, CA 323.965.9700 www.veneziadesign.com

Thompson Design Group San Francisco, CA 415.982.5827 www.ttdg.com Trajectory Morristown, NJ 973.292.1400 [email protected] www.trajectory4brands.com

willdesignforyou Chicago, IL 773.425.0339 [email protected] www.willdesignforyou.com William Fox Munroe Inc. Shillington, PA 610.775.4521 [email protected] www.wfoxm.com Wrapology London England, U.K. 44.0.208992.3543 [email protected] www.wrapology.com

Wallace Church Inc. New York, NY 212.755.2903 www.wallacechurch.com

Zack Group Croton-On-Hudson, NY 914.827.8484 [email protected] www.zackgroup.com

Webb deVlam Chicago, IL 312.575.0700 kristine.capua@webbdevlam. com www.webbdevlam.com

Zarney Creative Cleveland, OH 216.464.6469 [email protected] www.zarney.com

SUSTAINABLE PACKAGING KAGING SOLUTIONS AREN’T ALWAYS OBVIOUS SOMETIMES THEY’RE DOWNRIGHT COUNTER-INTUITIVE

See how we helped Scott® introduce their new tube-free bathroom tissue.

We’ll guide you through the confusing process of es creating a package that strikes the perfect balance between your brand, your bottom line and the planet.

strategic branding

APR11 BP04114LEIB.indd 1

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packaging ging design

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integrated marketing

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leibold.com

43 3/24/11 3:59 PM

PUMA’S

BRAND (re)NEW

“CLEVER

LITTLE BAG”

By Jennifer Welbel

> The story: In 1924, brothers Adolf and Rudolf Dassler started a small shoemaking company in Bavaria, Germany. However, after an intense feud, the brothers parted ways and formed two rival, iconic businesses—Adidas and PUMA Schuhfabrik Rudolf Dassler.

mission to be the most desirable and sustainable sportlifestyle company in the world.”

> The challenge: Knowing that shoe boxes contribute millions of tons of waste each year, an essential step in PUMA’s long-term sustainability program was to create a packaging system that would reduce the brand’s footprint, from its energy and water use to its waste and CO2 emissions. To do so, PUMA turned to Yves Béhar and his team at fuseproject. “My thoughts were immediately about reinventing the way shoes are shipped and how they are experienced by the consumers,” says Béhar, fuseproject founder. “[But] the logistics and material research was really challenging.”

> The solution: Béhar and his team spent 21 months

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)

BEFORE BE EFO FORE

Si Since its 1948 launch, PUMA hass developed de innovative prod oduc ucts t and u sed creati products used creativee marketing techniques to become an industry leader—a role that also has PUMA reinventing the way the industry approaches sustainability.

conducting extensive research and development. “It was a very wide, big effort—we had to understand the entire logistics, manufacturing, shipping and retail cycle to be able to innovate within those constraints,” he says. “We visited numerous factories where we discussed process costs for the [shoe] box-making efforts; we visited distribution centers in the US and Germany to understand the complexity of retail; and we spent time in stock rooms to observe how retail staffs deal with inventory.”

REDESIGN CREDITS... PACKAGE DESIGN

Yves Béhar, fuseproject, www.fuseproject.com LIFE CYCLE ASSESSMENT

“For a long time our mission has been to become the most desirable sportlifestyle company,” says Jochen Zeitz, the company’s former chairman and CEO, who was promoted last month to oversee the sports lifestyle division of the brand’s owner, French retail group PPR SA. “We have evolved [that]

44

PE International, www.pe-international.com PACKAGING ADVISOR

Material ConneXion, www.materialconnexion.com

www.brandpackaging.com

APR11

After nearly 40 prototypes and 2,000 sketches, Béhar developed the “clever little bag.” The unique packaging system eliminates the shoebox entirely. Instead, it consists of a die-cut sheet of ink-free, thin-gauge recycled paperboard that tapers to form four walls, which are then held in place by a 20 percent, nonwoven polypropylene bag. “I believe that it is possible to reduce materials and energy use and deliver a better and long lasting experience,” Béhar says. By replacing the shoe box with a recyclable, reusable bag, the “clever little bag” ends up using 65 percent less paper than the standard design, which results in a 60 percent reduction in water, energy and diesel consumption on the manufacturing side. To be more specific, the design saves 8,500 tons of paper, >one million liters of water, one million liters of fuel, 20 million mega joules of electricity and 275 tons of plastic.

>

The “clever little bag” ends up using 65 percent less paper than the standard shoebox design, which results in a 60 percent reduction in water, energy and diesel consumption on the manufacturing side.

>

The paperboard is held in place by a 20 percent, non-woven polypropylene bag.

>

A die-cut sheet of ink-free, thin-gauge recycled paperboard tapers to form four walls.

The results: By evolving the packaging and distribution life cycle, PUMA and fuseproject are reinventing how designers, suppliers and manufacturers think about packaging. “The PUMA ‘clever little bag’ is changing the perception that packaging cannot evolve,” Béhar says. Up next, Puma plans to roll out its clever little shopper (a carrier bag that is made from 100 percent cornstarch) and smaller hangtags and apparel bags. BP

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)

AFTER

EDITOR’S NOTE: Interested in submitting new/redesigned packages? Email [email protected] with project background, images and supplier credits for consideration.

APR11

www.brandpackaging.com

45

THE BOTTOM

LINE The refreshed look features a modern version of the company’s original “Double B” icon, along with updated label foils, embossings and colors that create distinct tier stratification for Beringer’s lineup, from its entry-level price points (Founders’ Estate) to its flagship Private Reserve.

> THE BOTTOM LINE: Founders’ Estate was the first

F

ounded in 1876 by brothers Jacob and Frederick Beringer, Beringer Vineyards is the oldest continuously operating winery in Napa Valley, and in 2001 it was named a Historic District on the National Register for Historic Places. But despite Beringer’s long history of success, the brand felt that its bottle designs did not effectively convey its heritage. So, in January 2011, it enacted a redesign to reflect the true character of the winery and, at the same time, to convey a contemporary feel.

Beringer tier to go to market in the new packaging, followed by Beringer’s Knights Valley and Napa Valley. Before Founders’ January redesign, the collection was in decline. However, since its relaunch, each varietal is up between 12 and 20 percent in front line rate of sales, which is double the market growth of five to eight percent. Beringer credits the uptick to the new visual identity, which makes it easier for consumers to clearly differentiate the winery’s tiers and identify the unique points of each variety. Because of this, the company expects to see continued growth as additional tiers hit shelves in the new packaging this spring. (Package design: Yard, www.yardnyc.com) BP

EDITOR’S NOTE: Submit a project for consideration in The Bottom Line. Email [email protected] with details on the effectiveness of your design.

INDEX OF ADVERTISERS BRANDPACKAGING PACKAGING THAT SELLS

Leibold ........................................................................... 43

Sustainable Forestry Initiative................................ 13

CONFERENCE ........................................................ 5

Placon ............................................................................. 29

Tricor Braun .................................................................. 47

Charter Films ................................................................27

PMMI Pack Expo ......................................................... 25

Whitlam Labels ..............................................................7

Distant Village Packaging ........................................ 15

Printpack ....................................................................... 23

WS Packaging Group, Inc. ...... Inside Front Cover

Independent Can ......................................................... 19

R+D Leverage ............................................ Back Cover

Xpedx ............................................................................. 35

LEAP Conference ........................................................ 21

Roland DGA................................................................... 17

Yupo .................................................................................. 11

This index is for the convenience of our readers. Every care is taken to make it accurate. BRANDPACKAGING assumes no responsibility for errors or omissions.

READER & MARKETING SERVICES LETTERS Pauline Hammerbeck [email protected] 155 Pfingsten Road, Suite 205 Deerfield, IL 60015 PRINT & INTERNET ADVERTISING

WHERE DESIGN AND STRATEGY MEET BNP Media 155 Pfingsten Rd. Suite 205 Deerfield, IL 60015 (847) 405-4000 Fax: (847) 405-4100 www.bnpmedia.com

GROUP PUBLISHER

Mike Barr [email protected] (630) 801-4152 ASSOCIATE PUBLISHER

Sam Wilson [email protected] (847) 405-4075

BRANDRESOURCES Diana Rotman [email protected] (847) 405-4116 REPRINTS Jill L. DeVries [email protected] Phone: (248) 244-1726 Fax: (248) 244-3934 CUSTOM MEDIA Christopher Wilson [email protected] Phone: (248) 244-8264 Fax: (248) 283-6528

SENIOR DEVELOPMENT MANAGER

Senna M. Shehadeh [email protected] (248) 227-1029

46

www.brandpackaging.com

LIST RENTAL For postal information please contact Rob Liska 800-223-2194 x726 [email protected] For e-mail information please contact Shawn Kingston 800-409-4443 x828 [email protected] For subscription information or service, please contact Customer Service at: Phone: (847) 763-9534 Fax: (847)763-9538 E-mail: [email protected] SINGLE COPY SALES/BACK ISSUES Ann Kalb [email protected] (248) 244-6499

APR11

sustainability

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It used to be a buzz word. Now, in many cases, it’s a requirement. And what does sustainability really mean anyway? It’s very confusing. That’s where we come in. We’re focused on what it takes to optimize every aspect of your rigid packaging. Want to reduce your carbon foot print? Start with a call to TricorBraun. It’s what we call Options Plus. The plus is our people. We’re here to help.

the power of options Innovative design nests the sprayer in a specially designed handle resulting in more efficient use of space for transporting, reducing carbon footprint.

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