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Artwork by: Paul C. Buff & L. Dante Guarin
WARPING THE TIME/TECHNOLOGY CONTINUUM Reliably radio-control up to 16 individual ash units right from your camera. Adjust, bracket and display virtually every operating parameter of each light, including ashpower, modeling, t.1 ash duration, color temperature, Euro numbers and more. Built-in precision ashmeter allows display and adjustment of lights in actual camera f-stops. 12 f-stop control range, in 1/10f digital steps. All hits, no misses, no errors.
Unlimited grouping capabilities. MicroSD storage of unlimited setups. Highly secure 256 bit 2.4 GHz transmission with up to 400 range (800 in repeater mode). Sync as fast as your camera allows. Up to 1/2500 second on appropriate cameras. Small, lightweight, American made, FCC approved. Long battery life, surprisingly affordable.
Anything else is ancient history. Learn more about the CyberSyncTM family at: www.paulcbuff.com
ITS AMAZING
White House Custom Colour, Your Professional Photographic and Press Printing Partner
Gallery Wraps
WHCC offers both inkjet and photographic paper Gallery Wraps. With three different paper options, three protective laminates, two depths and mix and match sizing, WHCC offers all the options you need. All Gallery Wrap pricing includes free UPS ground shipping and orders typically ship in two days.
The new Gallery Wraps from WHCC have dramatically increased my bottom line this year. My clients are loving the quality of the products as well as the amazing turn around time! In addition to being very cost ef cient, the simplicity of ordering and designing each product ensures that I spend more time shooting and less time behind a computer. Kevin Jairaj, KJ Images Photography
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Press Printed Books WHCC Press Printed Books are unmatched in print quality, craftsmanship, and turnaround with most books shipping the next day! Press Printed Books are available in seven sizes with seven cover material options. Inside pages are printed on a magazine style text weight or lay at hinged paper.
Focused by WHCC offers an ever-growing line of high quality templates for WHCC Press Printed Greeting Cards, Products, and Books created by some of the photographic industrys most talented and creative designers and photographers. Find holiday card templates, birth and senior grad announcements, and press printed book templates at focused.whcc.com
Press Printed Cards
Press Printed Products
WHCC Press Printed Cards are available in 4x5.5, 5x5, and 5x7 sizes folded and at as well as 5x7 Wide Format, 5x5 Trifold, and 4x5.5 Accordion. Cards are affordably priced with quantities as low as 25 and all cards include envelopes. Choose from four papers standard semi-gloss, watercolor, linen, or pearl.
WHCC Press Printed Products include business cards, bookmarks, stickers, and posters. They are produced using the same technology as our Press Printed Cards and are also available in small quantities. Press Printed Products are great ancillary products for studio marketing, high school seniors, and sports teams.
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What's even faster than a speeding Action? Kubota Actions on DASHBOARD. Quick launch or keyword search: just think it, select it, run it. The NEW DASHBOARD 2.0 is the only tool designed to work the way photographers think. Create stunning images in seconds. Try it yourself, you'll never want to be without it. Absolutely, positively, 100% guaranteed. See it and download a demo at www.kubotaimagetools.com/dashboard
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Premium Pages - All custom album pages are crafted with high-end inert materials to ensure that your Renaissance Album will lie at and uphold throughout the years. Panoramic Viewing - The SoHo Book and Mercer Book feature pano spreads for uninterrupted full-page spread viewing. Ultra-Thin Gap - The Fine Art Album and Galleria Album feature a thin page gap (approximately 1mm thin) enabling designs that will showcase beautifully across our album spreads. De nitive Presentation - Each custom Renaissance Album is packaged in a cloth pouch and then carefully placed into a hand-crafted black stitch box for the de nitive presentation. SoHo Styler Software The SoHo Styler is a user-friendly, standalone PC and Mac software that allows you to simply create a custom Renaissance Album using hundreds of designer templates.
SoHo Book
Mercer Book
Visit us at: Imaging USA, Phoenix, AZ Jan 11-13, 2009 Booth #1419 WPPI, Las Vegas, NV Feb 16-18, 2009 Booth #732 Tel. (800) 961-6710
[email protected]
www.renaissancealbums.com
Handcrafted in New York, USA Lifetime Guarantee
Fine Art Album
Galleria Album
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The Ultimate Event for Everything Photo Each spring, PMA brings the world of photography together for the largest annual convention and trade show dedicated to everything photo. And as the industrys professional trade association, were hard at work year-round developing copyright reforms, creating certification programs, and providing the information you need to make daily business decisions. You get it all in one place at one time. Now
the ultimate smart choice!
KNOWLEDGE Network with colleagues, suppliers, and speakers who share your passion for photography and get actionable ideas and plans for immediate results.
INNOVATIONS Explore acres of exhibit space featuring products that can
When it comes to your business, make the smart decision. PMA 09 The Ultimate Event for
Everything Photo. PMA 09 International Convention and Trade Show March 3-5, 2009 Las Vegas Convention Center, South Hall Las Vegas, Nevada USA
lead to more customers and bigger profits.
INSPIRATION Build on a skill set or master a new one, exchange ideas, discover new business models, and find the inspiration to make your plans a reality!
www.pmai.org/pma09/ppa 1-866-229-2386 (United States and Canada)
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Professional Photographers of America | www.PPA.com | 800.786.6277 |
[email protected]
TODAY
JANUARY | 09
PRESIDENTS MESSAGE Dennis Craft, 2008-2009
© Rod Gleason
PPA President
© Patti Healy-Kelly
Its 2009 already! This year went by surprisingly fast when you think about all that happened.
I see many similarities between PPA and my family. Each of us within PPA is unique and brings different qualities to this growing family. We each have
There are friends you spend a lot of time with, get to know personally, and make special arrangements to get together. Other friends you dont know as well, and you dont spend as much time with them
yet, youre still friends. Over a year ago, I was invited to speak at the New Jersey state convention. When I arrived, the only contact I had with Tab Morgan was by phone or e-mail. Over the next three days, it was clear that I had a new friend. To this day, we still e-mail each other and trade newsletters
different types of business: portrait, weddings, events, commercial photography, or some combination. We have different business models, multiple studios, single locations, and employees or not. But what brings us together is love for photography. This month, our members gather for education, camaraderie, and photography at Imaging USA in Phoenix. Imaging USA is the largest photographic convention and tradeshow in the country, with the most sought-after speakers in the world. Were especially fortunate to have Anne Geddes as our featured speaker this year. Her images have touched the lives of countless millions around the world, inspiring many to pick up a camera and create images themselves. But some reading this have never experienced our convention, and many have not attended a PPA convention in years. PPAs membership is over 22,000an incredible numberyet only half will attend in
and questions. And it all became possible through PPA. Thanks, Tab. Recently, I was in Atlanta for a meeting the same time our Convention Committee and Nominating Committee were meeting. It was great to see Craig Schmidt from North Dakota. I have not spent much time with Craig, but I am always impressed with his commitment and work ethic. Im sure that his local and state associations must appreciate what he gives to them; I know PPA does. During that week, I also saw
Phoenix. My challenge is simple: check out Imaging USA. Come to Phoenix and learn how to make your business stronger and more ef cient. Meet new mentors and friends who will enrich your photography and your life. Just like our personal goal is to help our children succeed, PPA is here to help you reach your goals and dreams. Our members are talented and willing to teach, and your Board of Directors, as well as our staff in Atlanta, are committed to providing you with the resources needed to survive in todays changing business climate. All we need is you. Commit the time and effort necessary to get to Phoenix, and I guarantee you wont be sorry. See you there!
PPA News & Notes
My family has been blessed, and it is a real joy for Lori and me to watch our children grow. Tyler is on the road with his band, and our girls are maturing into beautiful women. It is amazing to me that our three children are so uniquely different, yet have so many common goals. Tyler is laidback and has always loved music. He is working towards his music industry dream, and we see him maturing every day. Kelsey is our con dent child. When she sets her mind to something, she nds a way to make it happen. Kristina is competitiveshe wants to win every time. I really admire her drive and am convinced she will succeed in life because she wont have it any other way.
© Matthew Lucas
Dennis Craft, M.Photog.Cr., CPP, API, F-ASP 2008-2009 PPA President
two others I dont see often enough, Debbie Scott and Constance Rawlins. I dont remember the rst time I met Debbie, but I met Constance through Buddy Stewart. I have the utmost respect for both women and count it a privilege to consider them friends. With smiles on their faces, they are always willing to help. PPA is fortunate to count people like these among their members. And I know I am a better person for knowing them.
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TODAY 2008 AN-NE MARKETING AWARD SPOTLIGHT: BETH FORESTER
PPA News & Notes
true for my area. After all, being a high school senior is a once-in-alifetime experience. While parents may put off coming in for family portraits, they cant put off senior portraits.
for making slideshows available online in podcast form was born. Forester was eager to get the images into the teens hands, so they could pass it around in a new type of word-of-mouth marketing (wordof-touch marketing, perhaps?).
But Foresters marketing goes beyond knowing her target. She knows how to connect with the teens and Only so many folks will come to the make them part of her marketing clients homes to see their photos on Although many are already feeling the wall, Forester says. campaigns. Its the effects of a slowing economy, But with the podcast, all about viral Beth Forester says her area of marketing. my clients can send Madison, W.Va., seems to have been their friends to iTunes to Whether its Every time I enter in a recession since the 60s. And download it; they can instant messaging, yet, shes going strong. Whats the the AN-NEs (or Facebook, e-mail it; and they can secret to her business survival and carry it around with MySpace, photographic marketing success? Its as simple podcasts, blogs, competitions) I grow them on their iPods. (and complex) as knowing her target or another form market
and the best ways to reach and I learn. Its a An added bonus is of social media, them. This knowledge helped the that by passing the networking way to push myself owner of Beth Forester Photography is all they do, podcasts along, the gain the 2008 AN-NE Marketing further and do Forester laughs. seniors pre-qualify Award for Best Use of Multimedia something different. their referrals. After with iTunes podcasts for seniors. Before the podcast, all, they tell each her studio was other what they I read in USA Today that research spend on their senior offering DVD slideshows as a priceshows teens dont curb their spending point purchase. Then, her husband photos. And the others usually want in times of a recession, Forester suggested using iTunes and Animoto, to spend that much or more! comments. And I know this is de nitely a new Web-based service. The idea
BOARD MEMBER SPOTLIGHT Louis Tonsmeire PPA Member since: Location:
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What are you doing to survive the current crunch and come out on top? As Louis Tonsmeire of Tonsmeire Studio in Cartersville, Ga., says, Whether in business 2 years or 20, photographers are all feeling the impact of this slower economy.
some realizations can help universally. For instance, Tonsmeire points out that getting people in the door is key. But how do you do that when even loyal customers might be dealing with a spouse losing a job
thus, losing that discretionary income? he adds.
Photographers are in survival mode, Tonsmeire continues. And while everyone will have different solutions and slightly different experiences,
In Tonsmeires mind, keeping up your customer relationships (and keeping referrals going) is the best thing you can do. Any incentives that you can
news from Professional Photographers of Americathe worlds largest nonprofit association for professional photographers | www.ppa.com
TODAY While the podcast earned Forester a 2008 AN-NE Marketing Award, it is really only one piece of the puzzle, as she calls it. She started her viral campaigning on MySpace. After seeing that social media spot evolve, she hit the scene more aggressively. Forester added a blog to her Web site, got on Facebook, and has now added podcasts through iTunes.
Interestingly enough, Forester has also found that people are more likely to actually read her blog than they are her Web site or printed pieces. If she puts pricing info and ideas about what to wear to a session on her site, shell always get calls or e-mails asking for that same info. But if she writes something about that on her blog, the customers will read it. As much as Forester is reveling in the viral marketing phenomenon shes
give to the clients that you do have, do it, he says. But remember: there is really no more wiggle room. Now, when customers say they can only spend $200, you really cant upsell them. To combat that, Tonsmeire suggests nding ways to make it affordable and worth the money. Incentive buying is probably one of the best things you can do to entice customers right now. For one thing, you protect yourself from discounting your services and products so much that it bites you when the economy turns, as Tonsmeire comments. If you discount now, customers will expect it later. But if you have a deal where
created, there are still some things shes had to try and then stop. And projection/video proofs is one of them. Oddly, that didnt work for me. The proofs walking out the door became a big part of my marketing, she explains. Plus, my system allows seniors to keep a certain number of proofs based on the package they choose. The more they spend, the more proofs they keep. And almost 80 percent get to a price point where they can keep them all. This just goes to show that what works in one area of photography may not work for another. But, as Forester states emphatically, You have to gure out YOUR clientele and YOUR personality. Then you can base your
customers buy more to get more (greater discount, more/bigger products, etc.), you arent devaluing yourself. Tonsmeire also suggests trying these four things to help survive the slower economy: 1. Get by with what you have. Remember: your camera was just as good as it was three months ago, and the economy wont always be this bad
you can get the new goodies when things get a little better. 2.Be careful of discounting too much (use incentive buying instead). 3.Watch what others are doing to get ideas for keeping the business
marketing on that
and run with it. And who knows, you might nd the same kind of viral success as Beth Forester.
The annual AN-NE Marketing Awards competition recognizes outstanding ingenuity and effectiveness in real-world marketing endeavors. Named in honor of Ann Monteith and Marvel Nelson, both marketing gurus and past PPA Presidents, the competition is open exclusively to PPA members. More information is online at www.ppa.com (Competitions section).
PPA News & Notes
The key to having effective viral marketing (besides being in the right spots) is simply having something worth chatting about. Forester is always looking for new products, services, and looks to add to her repertoire. I want to nd things that people will talk about, she says. And talk they do. In fact, Forester once got a call from a mother trying to book a senior session four years in advance
because everyone was talking about Beth Forester Photography and how hard it was to get appointments.
going. Imaging USA (January 1113, 2009) is one of the best places to do this. But dont forget about all the PPA Webinars and Studio Management Services classesgreat ways to improve your business. 4.Dont sound so doomsday when talking to others. When people ask you how your business is, be positive. Being gloomy wont be inviting to any prospective customer. As hard as everything is, its not as bad as it could be, Louis concludes. A new year is starting
its time to make your business resolutions and meet the coming days head on.
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TODAY PPANE THANKS ROLAND LARAMIE It can be challenging to gure out how to thank someone who has helped so much and in so many ways. Professional Photographers Association of New England (PPANE) had to do just that when, late last year, Roland Laramie, M.Photog.Cr.Hon.M.Photog., A-ASP, Hon.F-ASP, left his post as PPANEs Executive Director after 25 years of dedicated service. A highly regarded and respected photographer, Laramie has been no stranger to leadership positions in photography. In addition to his
Executive Director position, he was also a past president of Professional Photographers of America (PPA) and the Executive Director for the American Society of Photographers (ASP). Laramie was very active in print competition for many years, too. In fact, he was a manager of PPAs International Print Competition after serving on the Photographic Exhibition Committee (PEC Committee). You can thank him for creating the thumbs up, thumbs down judging and for helping popularize high key photography years ago.
PPANEs Board of Directors is thanking Laramie for his service and example by dedicating their 2009 convention to him. In the words of Donna Goodhue, 2009 PPANE President, Without Rolands unshakeable integrity and calm counsel, our jobs as representatives of the New England states would have been much more dif cult over the years.
PPA News & Notes
LAST CHANCE TO ENTER THIS YEAR Attention Af liate Editors and Webmastersget the recognition you deserve! Enter the 2009 Af liate Communications Competition. Photographers stay informed and connected to local, state, and regional organizations with newsletters, magazines, or Web sites. But these publications dont produce themselves. All PPA Af liate Editors and Webmasters are invited to participate
In recognition of your contributions and skills, youll earn an achievement merit if your entry is accepted into the competition and an additional merit if you win!
You work hard to keep your fellow members informed. Get the recognition you deserve. Entry forms are available in the Competitions section of www.ppa. com, and it is free to enter. Entries must be received at PPA no later than Friday, February 27, 2009. If you have additional questions, please contact PPA at (800) 339-5451, ext. 226, or e-mail
[email protected].
AFFILIATE SCHOOL SPOTLIGHT MARS (MID-ATLANTIC REGIONAL SCHOOL OF PROFESSIONAL PHOTOGRAPHY) May 3 - 8, 2009 The Grand Hotel Cape May, New Jersey Contact: Adele Bastinck;
[email protected]; 888-267-6877 Web site: www.marsschool.com Tuition: $1150, All-Inclusive Deal (class time, seaside resort lodging, meals, parties, etc.) Course Information: The Photoshop Edge - Suzette Allen & Jon Yoshinaga Go Home - Fuzzy & Shirley Duenkel Discover the Magic of Corel Painter - Nancy Emmerich Mastering the Techniques - Hanson Fong Weddings & Portraits with the Documentary Approach - Paul Gero
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in this competition, which encourages excellence in af liate publications and recognizes the individuals who spend their time and energy editing, designing, and maintaining them.
Best of Both Worlds - Jamie Hayes & Mary Fisk-Taylor Imagine - Joyce Wilson & Emily Connolly TEXAS SCHOOL May 3 8, 2009 University of Texas, Arlington, Texas Contact: Don Dickson;
[email protected] Web site: www.texasschool.org Tuition: $485 (TPPA Members), $570 (non-TPPA Members) Course Information: Discover what over 1,000 photographers call the TEXAS SCHOOL EXPERIENCE. With 36 classes, you can choose the right instructor, learn more than you can believe, and enjoy the fellowship and free meals each evening. Ready to study with the best instructors and live the experience? Registration opens January 3rd at 11:00pmmark your calendar now!
WISCONSIN PROFESSIONAL PHOTOGRAPHERS SCHOOL @ TREEHAVEN May 5 - 8 & May 10 - 13, 2009 Tomahawk, Wisconsin Contact: Dennis McGill;
[email protected]; 715-369-1226 Web site: www.wiprophotoschool.org Tuition: $750.00 (includes room, board, & tuition) Course Information: Instructors for the May 5 8, 2009 sessions Barry Rankin Fay Sirkis Lisa Crayford Bruce Evensen Instructors for the May 10 13, 2009 sessions Lou Szoke John Woodward Hanson Fong
news from Professional Photographers of Americathe worlds largest nonprofit association for professional photographers | www.ppa.com
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