Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition)

CO",TE:-;TS

chapter 3

IX

Collisio n Course New Lenses on the Global Market Developed Markets: Reducing Corporate Footpri nt Emerging Markets: Avoiding the Collision Trad itional Markets: Understanding Real Needs The Value Pro position Notes

55 55

Th e Sustainable Va l ue Portf oli o

59

Sustainability Buzzwords Elements of Shareho lder Val ue The Buzzword Sort Con necting the Dots: The Sustainable Value Port fol io

60

PART TWO chapter 4

42 44 47 50

62 64 67

Growing Profi ts and Reducing Risk Through Pollution Prevention Enhancing Repu tation and Legitimacy Through Product Stewardship Accelerating tnnovmion and Repositioning Through Clean Technology Crystallizing the Firm 's Growth Path and Trajecto ry at the Base of the Pyram id

Chart ing the Sustainable Value Portfolio The Road to Sustainability Pursuing the White Space Notes

40

68 69 72

73

76 78 81

83

BEYOND GREENING Crea tive Destru cti on and $ usta ina bi lity Continuous Improvement Versus Creative Destruction Greening = Continuous Improvement Beyond Greening = Creative Destruction

Deve lopi ng an Bcom agi nation From Texti le Dyes to Biomaterials

87 88 89 91

95 97

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