David A. Aaker's Documents

David A. Aaker's Documents

Building Strong Brands

Building Strong Brands
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Managing Brand Equity

Managing Brand Equity
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Brand Portfolio Strategy

Brand Portfolio Strategy
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Brand Relevance: Making Competitors Irrelevant

Brand Relevance: Making Competitors Irrelevant
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Marca Lider

Marca Lider
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A woman's odyssey: journals, 1976-1992

A woman's odyssey: journals, 1976-1992
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
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Harvard business review on brand management

Harvard business review on brand management
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Transgenesis Techniques: Principles and Protocols Methods in Molecular Biology Vol 18

Transgenesis Techniques: Principles and Protocols Methods in Molecular Biology Vol 18
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Methods in Enzymology: Peptide Growth Factors

Methods in Enzymology: Peptide Growth Factors
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Computer Organization and Design

Computer Organization and Design
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Transgenesis Techniques. Principles and Protocols

Transgenesis Techniques. Principles and Protocols
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Transgenesis Techniques: Principles and Protocols

Transgenesis Techniques: Principles and Protocols
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Methods in Enzymology: Peptide Growth Factors

Methods in Enzymology: Peptide Growth Factors
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Statistical Models: Theory and Practice

Statistical Models: Theory and Practice
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Drug - Drug Interactions (Drugs and the Pharmaceutical Sciences)

Drug - Drug Interactions (Drugs and the Pharmaceutical Sciences)
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Drug - Drug Interactions (Drugs and the Pharmaceutical Sciences)

Drug - Drug Interactions (Drugs and the Pharmaceutical Sciences)
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Google Earth for Dummies

Google Earth for Dummies
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Building a Web Site For Dummies

Building a Web Site For Dummies
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American Immigration: A Very Short Introduction (Very Short Introductions)

American Immigration: A Very Short Introduction (Very Short Introductions)
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Gold and Gilt, Pots and Pins: Possessions and People in Medieval Britain (Medieval History and Archaeology)

Gold and Gilt, Pots and Pins: Possessions and People in Medieval Britain (Medieval History and Archaeology)
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Sanctuary

Sanctuary
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The Wages of Sin (3rd Doctor)

The Wages of Sin (3rd Doctor)
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Sanctuary

Sanctuary
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Applicative Constructions (Oxford Studies in Typology and Linguistic Theory)

Applicative Constructions (Oxford Studies in Typology and Linguistic Theory)
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Metallography and Microstructure in Ancient and Historic Metals (Getty Trust Publications: Getty Conservation Institute)

Metallography and Microstructure in Ancient and Historic Metals (Getty Trust Publications: Getty Conservation Institute)
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Thinblade

Thinblade
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Ordinary Differential Equations: A Brief Eclectic Tour

Ordinary Differential Equations: A Brief Eclectic Tour
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Conquistador in Chains: Cabeza de Vaca and the Indians of the Americas

Conquistador in Chains: Cabeza de Vaca and the Indians of the Americas
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Actors and Activists: Performance, Politics, and Exchange Among Social Worlds

Actors and Activists: Performance, Politics, and Exchange Among Social Worlds
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