The 2006-2011 World Outlook for MP3 Players
by Professor Philip M. Parker, Ph.D. Eli Lilly Chaired Professor of Business, Innovation and Society INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group International, Inc. ICON Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong, and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. ICON Group Customer Service 7404 Trade Street San Diego, CA 92121 USA Tel: 1-858-635-9410 Fax: 1-858-635-9414 E-mail:
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
10 10 10 11 12 13 13 13 14 14 14
2
SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential
15 15
3
AFRICA & THE MIDDLE EAST 3.1 Executive Summary 3.2 Afghanistan 3.3 Algeria 3.4 Angola 3.5 Armenia 3.6 Azerbaijan 3.7 Bahrain 3.8 Benin 3.9 Botswana 3.10 Burkina Faso 3.11 Burundi 3.12 Cameroon 3.13 Cape Verde 3.14 Central African Republic 3.15 Chad 3.16 Comoros 3.17 Congo (formerly Zaire) 3.18 Cote d'Ivoire 3.19 Djibouti 3.20 Egypt 3.21 Equatorial Guinea 3.22 Ethiopia 3.23 Gabon 3.24 Ghana 3.25 Guinea 3.26 Guinea-Bissau 3.27 Iran 3.28 Iraq 3.29 Israel 3.30 Jordan 3.31 Kenya 3.32 Kuwait 3.33 Kyrgyzstan 3.34 Lebanon 3.35 Lesotho 3.36 Liberia
17 17 18 19 20 20 21 22 23 23 24 25 25 26 27 27 28 29 30 30 31 32 32 33 34 34 35 36 37 38 38 39 40 40 41 42 42
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Contents 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 3.55 3.56 3.57 3.58 3.59 3.60 3.61 3.62 3.63 3.64 3.65 3.66 3.67 3.68 3.69 3.70 3.71 3.72 3.73 3.74 3.75 3.76 3.77 4
vi Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Oman Pakistan Palestine Qatar Republic of Congo Reunion Rwanda Sao Tome E Principe Saudi Arabia Senegal Sierra Leone Somalia South Africa Sudan Swaziland Syrian Arab Republic Tajikistan Tanzania The Gambia Togo Tunisia Turkey Turkmenistan Uganda United Arab Emirates Uzbekistan Western Sahara Yemen Zambia Zimbabwe
ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia
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Contents 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 5
vii Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
EUROPE 5.1 Executive Summary 5.2 Albania 5.3 Andorra 5.4 Austria 5.5 Belarus 5.6 Belgium 5.7 Bosnia and Herzegovina 5.8 Bulgaria 5.9 Croatia 5.10 Cyprus 5.11 Czech Republic 5.12 Denmark 5.13 Estonia 5.14 Finland 5.15 France 5.16 Georgia 5.17 Germany 5.18 Greece 5.19 Hungary 5.20 Iceland 5.21 Ireland 5.22 Italy 5.23 Kazakhstan 5.24 Latvia 5.25 Liechtenstein 5.26 Lithuania 5.27 Luxembourg 5.28 Malta 5.29 Moldova 5.30 Monaco 5.31 Netherlands 5.32 Norway 5.33 Poland 5.34 Portugal
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Contents 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44
viii Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom
120 121 122 122 123 124 125 126 127 128
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LATIN AMERICA 6.1 Executive Summary 6.2 Argentina 6.3 Belize 6.4 Bolivia 6.5 Brazil 6.6 Chile 6.7 Colombia 6.8 Costa Rica 6.9 Ecuador 6.10 El Salvador 6.11 Falkland Islands 6.12 French Guiana 6.13 Guatemala 6.14 Guyana 6.15 Honduras 6.16 Mexico 6.17 Nicaragua 6.18 Panama 6.19 Paraguay 6.20 Peru 6.21 Suriname 6.22 Uruguay 6.23 Venezuela
129 129 130 131 132 132 133 134 135 136 137 137 138 139 139 140 141 142 142 143 144 145 145 146
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NORTH AMERICA & THE CARIBBEAN 7.1 Executive Summary 7.2 Antigua and Barbuda 7.3 Aruba 7.4 Bahamas 7.5 Barbados 7.6 Bermuda 7.7 British Virgin Islands 7.8 Canada 7.9 Cayman Islands 7.10 Cuba 7.11 Dominica 7.12 Dominican Republic 7.13 Greenland 7.14 Grenada 7.15 Guadeloupe 7.16 Haiti 7.17 Jamaica
148 148 149 150 150 151 152 152 153 154 154 155 156 156 157 158 158 159
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Contents 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26
ix Martinique Netherlands Antilles Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago United States Virgin Islands, US
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OCEANA 8.1 Executive Summary 8.2 American Samoa 8.3 Australia 8.4 Christmas Island 8.5 Cook Islands 8.6 Fiji 8.7 French Polynesia 8.8 Guam 8.9 Kiribati 8.10 Marshall Islands 8.11 Micronesia Federation 8.12 Nauru 8.13 New Caledonia 8.14 New Zealand 8.15 Niue 8.16 Norfolk Island 8.17 Northern Mariana Island 8.18 Palau 8.19 Solomon Islands 8.20 Tokelau 8.21 Tonga 8.22 Tuvalu 8.23 Vanuatu 8.24 Wallis and Futuna 8.25 Western Samoa
167 167 168 169 170 170 171 171 172 173 173 174 174 175 175 176 177 177 178 178 179 179 180 180 181 181
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 Disclaimers & Safe Harbor 9.2 ICON Group International, Inc. User Agreement Provisions
183 183 184
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Introduction
1 1.1
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INTRODUCTION OVERVIEW
This study covers the world outlook for MP3 players across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for MP3 players. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. 1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for MP3 players is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced www.icongrouponline.com
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Introduction
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by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for MP3 players at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand. 1.3
THE METHODOLOGY
In order to estimate the latent demand for MP3 players on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant. Latent Demand
B
A
Income
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Introduction
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depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for MP3 players across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for MP3 players. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for MP3 players. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just MP3 players. 1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e., China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “MP3 players” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within MP3 players falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place).
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Introduction
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Given this caveat, in this report we define "MP3 players" as including portable devices with MP3 file reading capability (e.g. products such as Rio Cali 256 MB Sport MP3 Player, Creative Labs Nomad Jukebox Zen Xtra 30 GB MP3 Player, Samsung YP-55V 256 MB Digital Audio Player with FM Tuner) All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication’s release in 2005). 1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of MP3 players as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis. 1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2 1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e., the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e., not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for MP3 players is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e., African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including ICON Group Ltd., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
14
This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain countrycategory combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e., perhaps via resellers). 1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e., a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for MP3 players is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e., countries which earn low levels of income will not use their savings, in the long run, to demand MP3 players). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function. 1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables. 1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others. www.icongrouponline.com
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Summary of Findings
2
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SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for MP3 players is estimated to be $1.1 billion in 2006. The distribution of the world latent demand (or potential industry earnings), however, is not evenly distributed across regions. Asia is the largest market with $0.3 billion or 31.68 percent, followed by North America & the Caribbean with $0.3 billion or 26.08 percent, and then Europe with $0.3 billion or 25.02 percent of the world market. In essence, if firms target these top 3 regions, they cover come 82.78 percent of the global latent demand for MP3 players.
2.1 Region
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for MP3 Players (US $ mln): 2006 Latent Demand US $ mln
% of Globe
_________________________________________________________________________________________________________
Asia North America & the Caribbean Europe Latin America Africa & the Middle East Oceana Total
333 274 263 85 83 13 1,051
31.7 26.1 25.0 8.1 7.9 1.2 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Worldwide Market Potential for MP3 Players (US $ mln): 2006
Europe North America & the Caribbean
Latin America Other Asia
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Summary of Findings Year
16 World Market for MP3 Players: 2001 - 2011 World Market US $ mln
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
769.94 838.30 897.47 936.09 978.14 1,051.24 1,134.99 1,225.68 1,323.89 1,430.28 1,545.54
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
3 3.1
17
AFRICA & THE MIDDLE EAST EXECUTIVE SUMMARY
Country
Market Potential for MP3 Players in Africa & the Middle East (US $ mln): 2006 Latent Demand US $ mln % of Africa & the Middle East
_________________________________________________________________________________________________________
Turkey South Africa Pakistan Egypt Saudi Arabia Iran Algeria Nigeria Israel Morocco Tunisia Iraq Uzbekistan United Arab Emirates Syrian Arab Republic Libya Kenya Ethiopia Ghana Sudan Kuwait Congo (formerly Zaire) Zimbabwe Uganda Cameroon Other Total
10.98 9.00 6.93 6.08 5.68 5.03 4.21 2.86 2.72 2.53 1.55 1.47 1.46 1.32 1.24 1.13 1.10 0.95 0.91 0.89 0.72 0.69 0.66 0.65 0.64 11.72 83.12
13.21% 10.82% 8.34% 7.31% 6.84% 6.06% 5.06% 3.44% 3.28% 3.05% 1.86% 1.77% 1.75% 1.59% 1.50% 1.35% 1.32% 1.14% 1.10% 1.07% 0.87% 0.83% 0.79% 0.78% 0.77% 14.10% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in Africa & the Middle East (US $ mln): 2006 Egypt Pakistan South Africa
Turkey
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Africa & the Middle East
18
The Market for MP3 Players in Africa & the Middle East: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
65.68 70.06 73.61 75.67 78.00 83.12 89.06 95.44 102.31 109.69 117.62
8.53 8.36 8.20 8.08 7.97 7.91 7.85 7.79 7.73 7.67 7.61
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.2
AFGHANISTAN MP3 Players (US $ mln): Afghanistan 2001 - 2011 Afghanistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.37 0.41 0.44 0.46 0.48 0.50 0.53 0.56 0.58 0.61 0.64
0.57% 0.58% 0.59% 0.61% 0.62% 0.61% 0.59% 0.58% 0.57% 0.56% 0.55%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Afghanistan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.06 0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.61
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
464 1,261 1,362 1,477 1,713 1,717 1,777 1,784 1,824 1,827
0.32 0.05 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.3
19
ALGERIA MP3 Players (US $ mln): Algeria 2001 - 2011 Algeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.36 3.57 3.74 3.83 3.94 4.21 4.52 4.86 5.23 5.62 6.04
5.12% 5.10% 5.08% 5.06% 5.05% 5.06% 5.08% 5.10% 5.11% 5.12% 5.14%
0.44% 0.43% 0.42% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Algeria: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.83 0.76 0.54 0.37 0.22 0.21 0.21 0.19 0.16 0.16 0.15 0.14 0.13 5.06
0.14 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
148 264 368 478 709 726 730 776 843 845 847 897 937
1.52 0.64 0.45 0.31 0.18 0.17 0.17 0.15 0.13 0.13 0.13 0.12 0.11 4.21
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.4
20
ANGOLA MP3 Players (US $ mln): Angola 2001 - 2011 Angola % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.20 0.21 0.22 0.23 0.23 0.25 0.27 0.29 0.31 0.33 0.36
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Angola: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.23 0.02 0.02 0.01 0.01 0.01 0.01 0.30
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje
687 1,688 1,706 1,799 1,807 1,873 1,901
Total
0.20 0.01 0.01 0.01 0.01 0.01 0.00 0.25
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.5
ARMENIA MP3 Players (US $ mln): Armenia 2001 - 2011 Armenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.20 0.21 0.22 0.22 0.23 0.25 0.26 0.28 0.31 0.33 0.35
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
21 Armenia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.30
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Ashtarak Others Total
821 1,553 1,602 1,833 1,843 1,846 1,876 1,890 1,909 1,917 1,919 1,941 1,942 1,945
0.14 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.25
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 4.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.6
AZERBAIJAN MP3 Players (US $ mln): Azerbaijan 2001 - 2011 Azerbaijan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.53 0.54 0.55 0.54 0.55 0.60 0.66 0.73 0.81 0.89 0.99
0.80% 0.77% 0.74% 0.72% 0.70% 0.72% 0.74% 0.77% 0.79% 0.82% 0.84%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
22 Azerbaijan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.50 0.08 0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.72
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
396 1,134 1,235 1,645 1,724 1,735 1,770 1,805 1,899
0.41 0.07 0.05 0.02 0.01 0.01 0.01 0.01 0.00 0.60
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.7
BAHRAIN MP3 Players (US $ mln): Bahrain 2001 - 2011 Bahrain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.20 0.21 0.22 0.23 0.23 0.25 0.27 0.29 0.31 0.33 0.36
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bahrain: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.15 0.08 0.05 0.02 0.01 0.30
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd
868 1,159 1,378 1,637 1,868
Total
0.12 0.06 0.04 0.02 0.01 0.25
49.67 25.49 15.69 6.86 2.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.8
23
BENIN MP3 Players (US $ mln): Benin 2001 - 2011 Benin % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.14 0.14 0.15 0.15 0.16 0.17 0.19 0.20 0.22 0.23
0.20% 0.20% 0.20% 0.20% 0.19% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Benin: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.05 0.01 0.01 0.01 0.20
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
1,009 1,376 1,728 1,768 1,772
0.09 0.04 0.01 0.01 0.01 0.16
56.24 24.02 7.62 6.24 5.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.9
BOTSWANA MP3 Players (US $ mln): Botswana 2001 - 2011 Botswana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.21 0.22 0.23 0.23 0.24 0.26 0.28 0.30 0.32 0.35 0.38
0.32% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
24 Botswana: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.31
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
1,334 1,369 1,409 1,432 1,573 1,596 1,615 1,764 1,801 1,812 1,834 1,861 1,883
0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.26
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.10
BURKINA FASO MP3 Players (US $ mln): Burkina Faso 2001 - 2011 Burkina Faso % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.24 0.25 0.26 0.27 0.28 0.30 0.32 0.34 0.37 0.39 0.42
0.36% 0.36% 0.36% 0.36% 0.35% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burkina Faso: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.19 0.10 0.02 0.02 0.02 0.01 0.36
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
766 1,045 1,608 1,690 1,723 1,778
0.16 0.08 0.02 0.01 0.01 0.01 0.30
53.58 28.00 6.30 4.73 4.24 3.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.11
25
BURUNDI MP3 Players (US $ mln): Burundi 2001 - 2011 Burundi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.09 0.09 0.10 0.10 0.11 0.11 0.12 0.13 0.13 0.14
0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burundi: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.00 0.00 0.00 0.13
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
1,076 1,515 1,983 2,013 2,033
0.08 0.03 0.00 0.00 0.00 0.11
70.91 24.68 2.08 1.30 1.04 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.12
CAMEROON MP3 Players (US $ mln): Cameroon 2001 - 2011 Cameroon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.50 0.54 0.57 0.58 0.60 0.64 0.68 0.73 0.79 0.84 0.90
0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
26 Cameroon: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.23 0.04 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.77
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
500 698 1,478 1,491 1,505 1,588 1,680 1,720 1,750 1,790
0.30 0.19 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.64
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.13
CAPE VERDE MP3 Players (US $ mln): Cape Verde 2001 - 2011 Cape Verde % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cape Verde: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total
1,783 1,844 2,066 2,073 2,074
0.01 0.01 0.00 0.00 0.00 0.02
54.95 40.66 2.20 1.10 1.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.14
27
CENTRAL AFRICAN REPUBLIC MP3 Players (US $ mln): Central African Republic 2001 - 2011 Central African Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.12 0.12 0.13 0.14 0.14 0.15 0.16 0.17 0.18 0.19 0.21
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Central African Republic: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
962 1,635 1,773 1,788 1,856 1,889
0.10 0.02 0.01 0.01 0.01 0.00 0.15
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.12 0.02 0.01 0.01 0.01 0.01 0.18
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.15
CHAD MP3 Players (US $ mln): Chad 2001 - 2011 Chad % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.16 0.17 0.18 0.18 0.19 0.20 0.21 0.23 0.24 0.26 0.28
0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
28 Chad: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.03 0.02 0.02 0.02 0.01 0.01 0.00 0.00 0.24
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
973 1,542 1,640 1,694 1,705 1,725 1,746 1,913 1,925
0.10 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.20
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.16
COMOROS MP3 Players (US $ mln): Comoros 2001 - 2011 Comoros % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Comoros: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
1,891 1,940 2,011 2,048
0.00 0.00 0.00 0.00 0.01
48.84 30.23 13.95 6.98 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.17
29
CONGO (FORMERLY ZAIRE)
Year
MP3 Players (US $ mln): Congo (formerly Zaire) 2001 - 2011 Congo (formerly Zaire) % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.39 0.47 0.55 0.63 0.70 0.69 0.67 0.66 0.64 0.62 0.61
0.60% 0.67% 0.74% 0.83% 0.89% 0.83% 0.76% 0.69% 0.63% 0.57% 0.52%
0.05% 0.06% 0.06% 0.07% 0.07% 0.07% 0.06% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Congo (formerly Zaire): MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
444 1,101 1,228 1,393 1,408 1,532 1,562 1,563 1,578 1,601 1,606 1,651
0.35 0.07 0.06 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.69
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.42 0.09 0.07 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.83
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.18
30
COTE D'IVOIRE MP3 Players (US $ mln): Cote d'Ivoire 2001 - 2011 Cote d'Ivoire % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.46 0.50 0.54 0.57 0.60 0.63 0.66 0.69 0.72 0.76 0.80
0.70% 0.72% 0.74% 0.76% 0.77% 0.76% 0.74% 0.72% 0.71% 0.69% 0.68%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cote d'Ivoire: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.56 0.07 0.04 0.02 0.02 0.02 0.02 0.01 0.76
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
351 1,221 1,469 1,586 1,666 1,692 1,703 1,753
0.47 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.63
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.19
DJIBOUTI MP3 Players (US $ mln): Djibouti 2001 - 2011 Djibouti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
31 Djibouti: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
1,779 2,010 2,032 2,034 2,035
0.01 0.00 0.00 0.00 0.00 0.01
66.67 10.11 8.05 7.82 7.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.20
EGYPT MP3 Players (US $ mln): Egypt 2001 - 2011 Egypt % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.85 5.16 5.40 5.54 5.69 6.08 6.54 7.03 7.55 8.12 8.73
7.39% 7.37% 7.34% 7.32% 7.29% 7.31% 7.34% 7.36% 7.38% 7.40% 7.42%
0.63% 0.62% 0.60% 0.59% 0.58% 0.58% 0.58% 0.57% 0.57% 0.57% 0.56%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Egypt: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 1.16 0.66 0.15 0.15 0.15 0.14 0.14 0.12 0.11 0.10 0.08 7.31
0.34 0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
58 197 299 852 858 870 889 899 987 1,013 1,027 1,142
3.62 0.96 0.55 0.13 0.13 0.12 0.12 0.12 0.10 0.09 0.09 0.06 6.08
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.21
32
EQUATORIAL GUINEA MP3 Players (US $ mln): Equatorial Guinea 2001 - 2011 Equatorial Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.04 0.04
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Equatorial Guinea: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.01 0.00 0.03
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini
1,742 1,871 1,902 1,937
Total
0.01 0.01 0.00 0.00 0.02
47.24 22.83 17.32 12.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.22
ETHIOPIA MP3 Players (US $ mln): Ethiopia 2001 - 2011 Ethiopia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.72 0.78 0.83 0.87 0.90 0.95 1.01 1.07 1.13 1.20 1.27
1.10% 1.12% 1.13% 1.14% 1.15% 1.14% 1.13% 1.12% 1.11% 1.09% 1.08%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
33 Ethiopia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.71 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 1.14
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Dessye Nazret Jimma Harar Mekele Bahr Dar Debre Markos Total
276 891 1,381 1,450 1,474 1,475 1,531 1,534 1,541 1,569 1,658
0.59 0.12 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.95
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.23
GABON MP3 Players (US $ mln): Gabon 2001 - 2011 Gabon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.15 0.16 0.17 0.18 0.19 0.20 0.21 0.22 0.23 0.24
0.21% 0.22% 0.22% 0.22% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21% 0.21%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Gabon: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.06 0.01 0.01 0.01 0.01 0.22
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
916 1,253 1,810 1,887 1,895 1,900
0.11 0.05 0.01 0.01 0.00 0.00 0.19
60.07 27.99 4.27 2.73 2.56 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.24
34
GHANA MP3 Players (US $ mln): Ghana 2001 - 2011 Ghana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.71 0.76 0.80 0.83 0.86 0.91 0.97 1.03 1.10 1.17 1.25
1.07% 1.08% 1.09% 1.10% 1.10% 1.10% 1.09% 1.08% 1.08% 1.07% 1.06%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ghana: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.54 0.22 0.09 0.06 0.06 0.03 0.03 0.02 0.02 0.02 1.10
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Cape Coast Koforidua Sunyani Ho Bolgatanga Total
362 710 1,097 1,258 1,280 1,495 1,496 1,611 1,620 1,668
0.45 0.18 0.07 0.05 0.05 0.03 0.03 0.02 0.02 0.02 0.91
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.25
GUINEA MP3 Players (US $ mln): Guinea 2001 - 2011 Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.20 0.21 0.22 0.22 0.23 0.25 0.26 0.28 0.31 0.33 0.35
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
35 Guinea: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.03 0.02 0.01 0.30
0.02 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
683 1,536 1,616 1,850
0.20 0.02 0.02 0.01 0.25
79.93 10.09 7.37 2.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.26
GUINEA-BISSAU MP3 Players (US $ mln): Guinea-Bissau 2001 - 2011 Guinea-Bissau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.04 0.04 0.04
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guinea-Bissau: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Cantchungo Catio Mansoa Farim Total
1,579 1,986 2,020 2,041 2,042 2,043 2,049
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.27
36
IRAN MP3 Players (US $ mln): Iran 2001 - 2011 Iran % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.89 4.18 4.43 4.58 4.75 5.03 5.36 5.71 6.08 6.48 6.90
5.93% 5.97% 6.01% 6.05% 6.08% 6.06% 6.02% 5.98% 5.94% 5.90% 5.86%
0.51% 0.50% 0.49% 0.49% 0.49% 0.48% 0.47% 0.47% 0.46% 0.45% 0.45%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iran: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.60 0.63 0.42 0.42 0.36 0.25 0.24 0.23 0.23 0.13 0.13 0.13 0.11 0.10 0.09 6.06
0.21 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
112 315 437 442 487 659 672 690 700 940 948 953 1,007 1,046 1,095
2.16 0.52 0.35 0.35 0.30 0.21 0.20 0.19 0.19 0.11 0.10 0.10 0.09 0.08 0.07 5.03
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.28
37
IRAQ MP3 Players (US $ mln): Iraq 2001 - 2011 Iraq % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.37 1.38 1.38 1.34 1.33 1.47 1.65 1.86 2.09 2.35 2.65
2.09% 1.98% 1.87% 1.77% 1.70% 1.77% 1.86% 1.95% 2.05% 2.15% 2.25%
0.18% 0.17% 0.15% 0.14% 0.14% 0.14% 0.15% 0.15% 0.16% 0.16% 0.17%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iraq: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.00 0.13 0.12 0.12 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 1.77
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
215 924 964 988 1,186 1,273 1,337 1,383 1,437 1,535 1,540 1,547 1,584 1,748
0.83 0.11 0.10 0.10 0.06 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 1.47
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.29
38
ISRAEL MP3 Players (US $ mln): Israel 2001 - 2011 Israel % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.21 2.33 2.43 2.48 2.54 2.72 2.94 3.17 3.43 3.70 3.99
3.36% 3.33% 3.31% 3.28% 3.26% 3.28% 3.30% 3.33% 3.35% 3.37% 3.39%
0.29% 0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Israel: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.65 0.45 0.28 0.27 0.23 0.23 0.21 3.28
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.26
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
227 302 419 602 629 685 691 719
0.79 0.54 0.38 0.24 0.22 0.20 0.19 0.18 2.72
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.30
JORDAN MP3 Players (US $ mln): Jordan 2001 - 2011 Jordan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.32 0.35 0.37 0.38 0.40 0.42 0.44 0.47 0.50 0.53 0.56
0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.50% 0.49% 0.49% 0.48% 0.48%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
39 Jordan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.10 0.05 0.04 0.01 0.01 0.01 0.51
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba
606 1,054 1,347 1,424 1,731 1,796 1,842
Total
0.23 0.08 0.04 0.03 0.01 0.01 0.01 0.42
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.31
KENYA MP3 Players (US $ mln): Kenya 2001 - 2011 Kenya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.81 0.89 0.95 1.00 1.04 1.10 1.16 1.22 1.28 1.34 1.41
1.24% 1.27% 1.29% 1.32% 1.34% 1.32% 1.30% 1.27% 1.25% 1.23% 1.20%
0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kenya: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.28 0.11 0.07 0.04 0.03 0.02 0.01 0.01 0.01 0.01 1.32
0.06 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho
272 605 1,006 1,213 1,436 1,558 1,592 1,800 1,816 1,848 1,859
Total
0.61 0.24 0.09 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.01 1.10
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.32
40
KUWAIT MP3 Players (US $ mln): Kuwait 2001 - 2011 Kuwait % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.59 0.62 0.65 0.66 0.68 0.72 0.78 0.85 0.91 0.99 1.06
0.90% 0.89% 0.88% 0.87% 0.87% 0.87% 0.88% 0.89% 0.89% 0.90% 0.91%
0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kuwait: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.28 0.21 0.08 0.87
0.02 0.02 0.02 0.01 0.07
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait
583 612 717 1,105
Total
0.24 0.23 0.18 0.07 0.72
33.77 32.01 24.50 9.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.33
KYRGYZSTAN MP3 Players (US $ mln): Kyrgyzstan 2001 - 2011 Kyrgyzstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.25 0.27 0.28 0.28 0.29 0.31 0.34 0.36 0.39 0.42 0.45
0.38% 0.38% 0.38% 0.37% 0.37% 0.37% 0.38% 0.38% 0.38% 0.38% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
41 Kyrgyzstan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.23 0.08 0.02 0.02 0.01 0.01 0.37
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
692 1,137 1,618 1,636 1,771 1,809
0.19 0.07 0.02 0.02 0.01 0.01 0.31
62.08 20.92 5.80 5.50 3.14 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.34
LEBANON MP3 Players (US $ mln): Lebanon 2001 - 2011 Lebanon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.33 0.36 0.38 0.40 0.42 0.44 0.46 0.49 0.52 0.54 0.57
0.50% 0.51% 0.52% 0.53% 0.53% 0.53% 0.52% 0.51% 0.50% 0.50% 0.49%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lebanon: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.11 0.05 0.02 0.00 0.53
0.03 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre
522 994 1,391 1,605 1,960
Total
0.28 0.09 0.04 0.02 0.00 0.44
64.82 21.61 8.64 4.32 0.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.35
42
LESOTHO MP3 Players (US $ mln): Lesotho 2001 - 2011 Lesotho % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.10 0.10 0.11 0.11 0.12 0.12 0.13 0.14 0.15 0.16 0.17
0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lesotho: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.01 0.01 0.01 0.15
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
944 1,815 1,867 1,894
0.11 0.01 0.01 0.00 0.12
85.16 6.25 4.69 3.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.36
LIBERIA MP3 Players (US $ mln): Liberia 2001 - 2011 Liberia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.08 0.08 0.08 0.08 0.09 0.10 0.11 0.12 0.14 0.16
0.12% 0.12% 0.11% 0.10% 0.10% 0.10% 0.11% 0.11% 0.12% 0.13% 0.13%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
43 Liberia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.00 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
1,118 1,756 1,915 1,978 1,995
0.07 0.01 0.00 0.00 0.00 0.09
78.41 12.18 4.43 2.77 2.21 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.37
LIBYA MP3 Players (US $ mln): Libya 2001 - 2011 Libya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.92 0.97 1.01 1.03 1.05 1.13 1.22 1.32 1.43 1.55 1.67
1.40% 1.39% 1.37% 1.35% 1.34% 1.35% 1.37% 1.38% 1.40% 1.41% 1.42%
0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Libya: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.69 0.36 0.10 0.07 0.03 0.02 0.02 0.02 0.02 0.02 1.35
0.05 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
285 496 1,049 1,208 1,572 1,580 1,590 1,595 1,607 1,643
0.57 0.30 0.08 0.06 0.02 0.02 0.02 0.02 0.02 0.02 1.13
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.38
44
MADAGASCAR MP3 Players (US $ mln): Madagascar 2001 - 2011 Madagascar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.24 0.26 0.27 0.28 0.28 0.30 0.32 0.35 0.37 0.40 0.43
0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Madagascar: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.20 0.04 0.03 0.03 0.02 0.02 0.02 0.36
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total
736 1,433 1,511 1,512 1,603 1,685 1,719
0.17 0.03 0.03 0.03 0.02 0.01 0.01 0.30
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.39
MALAWI MP3 Players (US $ mln): Malawi 2001 - 2011 Malawi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.18 0.19 0.20 0.21 0.22 0.23 0.24 0.26 0.28 0.29 0.31
0.27% 0.27% 0.27% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
45 Malawi: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.07 0.04 0.02 0.00 0.00 0.28
0.01 0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
905 1,172 1,448 1,671 1,918 1,935
0.11 0.06 0.03 0.01 0.00 0.00 0.23
49.45 26.99 14.11 6.50 1.60 1.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.40
MALI MP3 Players (US $ mln): Mali 2001 - 2011 Mali % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.18 0.19 0.20 0.20 0.21 0.22 0.24 0.26 0.28 0.30 0.32
0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mali: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.19 0.02 0.02 0.01 0.01 0.01 0.01 0.27
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu
763 1,655 1,710 1,740 1,749 1,818 1,892
Total
0.16 0.02 0.01 0.01 0.01 0.01 0.00 0.22
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.41
46
MAURITANIA MP3 Players (US $ mln): Mauritania 2001 - 2011 Mauritania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.11 0.12 0.12 0.12 0.13 0.14 0.15 0.17 0.18 0.19
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mauritania: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.01 0.01 0.00 0.00 0.00 0.00 0.16
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
926 1,893 1,896 1,916 1,920 1,921 1,973
0.11 0.00 0.00 0.00 0.00 0.00 0.00 0.13
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.42
MAURITIUS MP3 Players (US $ mln): Mauritius 2001 - 2011 Mauritius % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.25 0.27 0.28 0.28 0.28 0.31 0.33 0.36 0.39 0.43 0.47
0.39% 0.38% 0.37% 0.37% 0.36% 0.37% 0.37% 0.38% 0.39% 0.39% 0.40%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
47 Mauritius: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.08 0.06 0.06 0.05 0.37
0.01 0.01 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Louis Beau Bassin Curepipe Quatre Bornes Vacoas-Phoenix Total
965 1,114 1,291 1,292 1,361
0.10 0.07 0.05 0.05 0.04 0.31
33.33 22.30 15.59 15.59 13.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.43
MOROCCO MP3 Players (US $ mln): Morocco 2001 - 2011 Morocco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.89 2.06 2.20 2.30 2.41 2.53 2.67 2.81 2.97 3.13 3.29
2.88% 2.93% 2.99% 3.04% 3.08% 3.05% 3.00% 2.95% 2.90% 2.85% 2.80%
0.25% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.23% 0.22% 0.22% 0.21%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Morocco: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.75 0.37 0.33 0.24 0.23 0.22 0.21 0.21 0.18 0.18 0.13 3.05
0.06 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.24
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
268 482 544 671 695 713 728 734 787 790 931
0.62 0.31 0.28 0.20 0.19 0.18 0.17 0.17 0.15 0.15 0.11 2.53
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.44
48
MOZAMBIQUE MP3 Players (US $ mln): Mozambique 2001 - 2011 Mozambique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.37 0.39 0.41 0.43 0.44 0.47 0.50 0.53 0.57 0.61 0.65
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mozambique: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.09 0.06 0.03 0.01 0.01 0.01 0.56
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Chibuto Mandie
526 1,065 1,250 1,506 1,733 1,840 1,841
Total
0.28 0.08 0.05 0.03 0.01 0.01 0.01 0.47
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.45
NAMIBIA MP3 Players (US $ mln): Namibia 2001 - 2011 Namibia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.15 0.16 0.16 0.17 0.17 0.19 0.20 0.21 0.23 0.24 0.26
0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
49 Namibia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.02 0.02 0.01 0.01 0.01 0.22
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
842 1,672 1,722 1,762 1,782 1,808
0.13 0.01 0.01 0.01 0.01 0.01 0.19
70.55 7.98 6.75 5.52 4.91 4.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.46
NIGER MP3 Players (US $ mln): Niger 2001 - 2011 Niger % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.19 0.20 0.22 0.22 0.23 0.24 0.26 0.28 0.30 0.32 0.34
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niger: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.04 0.03 0.02 0.01 0.01 0.01 0.29
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
786 1,453 1,538 1,656 1,763 1,858 1,905
0.15 0.03 0.02 0.02 0.01 0.01 0.00 0.24
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.47
50
NIGERIA MP3 Players (US $ mln): Nigeria 2001 - 2011 Nigeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.23 2.39 2.52 2.60 2.69 2.86 3.05 3.26 3.48 3.71 3.96
3.39% 3.41% 3.42% 3.44% 3.45% 3.44% 3.43% 3.41% 3.40% 3.38% 3.37%
0.29% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.26% 0.26% 0.26%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nigeria: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.59 0.55 0.28 0.26 0.18 0.18 0.17 0.16 0.15 0.15 0.14 0.13 0.12 0.12 0.09 0.17 3.44
0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Ilesha Zaria Onitsha Kaduna Enugu Aba Benin City Others Total
332 357 607 644 780 781 827 841 875 876 881 927 967 986 1,083
0.49 0.46 0.23 0.22 0.15 0.15 0.14 0.13 0.12 0.12 0.12 0.11 0.10 0.10 0.07 0.14 2.86
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.48
51
OMAN MP3 Players (US $ mln): Oman 2001 - 2011 Oman % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.38 0.41 0.43 0.44 0.45 0.48 0.52 0.55 0.59 0.64 0.68
0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Oman: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.11 0.07 0.07 0.58
0.03 0.01 0.01 0.01 0.05
_________________________________________________________________________________________________________
Muscat Matrah Nizwa Salala
543 999 1,224 1,225
Total
0.28 0.09 0.06 0.06 0.48
57.47 19.54 11.49 11.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.49
PAKISTAN MP3 Players (US $ mln): Pakistan 2001 - 2011 Pakistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.52 5.87 6.16 6.31 6.49 6.93 7.45 8.00 8.59 9.23 9.91
8.40% 8.39% 8.37% 8.34% 8.33% 8.34% 8.36% 8.38% 8.40% 8.41% 8.42%
0.72% 0.70% 0.69% 0.67% 0.66% 0.66% 0.66% 0.65% 0.65% 0.65% 0.64%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
52 Pakistan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.20 1.82 0.68 0.49 0.46 0.45 0.41 0.35 0.19 0.18 0.13 8.34
0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
90 149 292 398 413 420 450 516 777 795 952
2.66 1.51 0.56 0.41 0.38 0.37 0.34 0.29 0.15 0.15 0.10 6.93
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.50
PALESTINE MP3 Players (US $ mln): Palestine 2001 - 2011 Palestine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.05 0.06 0.07 0.07 0.07 0.07 0.07 0.07 0.08 0.08
0.07% 0.08% 0.08% 0.09% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.06%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palestine: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.03 0.09
0.00 0.00 0.01
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
1,311 1,517
0.05 0.03 0.07
63.56 36.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.51
53
QATAR MP3 Players (US $ mln): Qatar 2001 - 2011 Qatar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.29 0.31 0.33 0.34 0.35 0.37 0.40 0.42 0.45 0.48 0.52
0.44% 0.44% 0.44% 0.44% 0.45% 0.45% 0.44% 0.44% 0.44% 0.44% 0.44%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Qatar: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.45
0.04 0.04
_________________________________________________________________________________________________________
Doha
423
Total
0.37 0.37
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.52 Year
REPUBLIC OF CONGO MP3 Players (US $ mln): Republic of Congo 2001 - 2011 Republic of Congo % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.06 0.07 0.07 0.07 0.08 0.08 0.09 0.09 0.10 0.11
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
54 Republic of Congo: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.03 0.00 0.00 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
1,325 1,565 1,944 1,953 2,000 2,030 2,039
0.04 0.02 0.00 0.00 0.00 0.00 0.00 0.08
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.53
REUNION MP3 Players (US $ mln): Reunion 2001 - 2011 Reunion % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.07 0.07 0.07 0.08 0.08 0.08 0.09 0.10 0.10 0.11 0.12
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Reunion: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.02 0.01 0.01 0.01 0.10
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
1,504 1,652 1,711 1,752 1,798 1,819
0.03 0.02 0.01 0.01 0.01 0.01 0.08
32.61 19.41 15.90 12.94 9.97 9.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.54
55
RWANDA MP3 Players (US $ mln): Rwanda 2001 - 2011 Rwanda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.14 0.14 0.14 0.15 0.16 0.17 0.18 0.20 0.21 0.23
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Rwanda: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.01 0.01 0.01 0.01 0.19
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
925 1,660 1,747 1,795 1,837 1,870
0.11 0.02 0.01 0.01 0.01 0.01 0.16
69.78 9.78 7.11 5.33 4.44 3.56 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.55 Year
SAO TOME E PRINCIPE MP3 Players (US $ mln): Sao Tome E Principe 2001 - 2011 Sao Tome E Principe % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
56 Sao Tome E Principe: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
1,904 2,075
0.00 0.00 0.00
97.22 2.78 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.56
SAUDI ARABIA MP3 Players (US $ mln): Saudi Arabia 2001 - 2011 Saudi Arabia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.47 4.77 5.03 5.17 5.34 5.68 6.08 6.51 6.96 7.45 7.97
6.80% 6.81% 6.83% 6.84% 6.84% 6.84% 6.83% 6.82% 6.80% 6.79% 6.78%
0.58% 0.57% 0.56% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53% 0.52% 0.52%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Saudi Arabia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.55 1.13 0.94 0.51 0.49 0.34 0.17 0.17 0.13 0.12 0.09 0.09 0.06 0.05 6.84
0.20 0.09 0.07 0.04 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.54
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
115 200 230 384 397 529 808 813 942 975 1,069 1,102 1,304 1,346
2.12 0.94 0.78 0.42 0.41 0.28 0.14 0.14 0.11 0.10 0.08 0.07 0.05 0.04 5.68
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.57
57
SENEGAL MP3 Players (US $ mln): Senegal 2001 - 2011 Senegal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.32 0.34 0.35 0.36 0.37 0.40 0.43 0.46 0.50 0.53 0.58
0.49% 0.48% 0.48% 0.48% 0.47% 0.48% 0.48% 0.48% 0.48% 0.49% 0.49%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Senegal: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.04 0.03 0.03 0.02 0.01 0.48
0.03 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
528 1,451 1,508 1,567 1,593 1,745
0.28 0.03 0.03 0.02 0.02 0.01 0.40
71.64 8.09 6.84 5.55 5.03 2.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.58
SIERRA LEONE MP3 Players (US $ mln): Sierra Leone 2001 - 2011 Sierra Leone % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.06 0.06 0.06 0.06 0.07 0.07 0.08 0.08 0.09 0.09
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
58 Sierra Leone: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.00 0.00 0.00 0.00 0.00 0.08
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Bonthe Port Loko Total
1,196 1,931 2,005 2,008 2,045 2,046
0.06 0.00 0.00 0.00 0.00 0.00 0.07
88.18 4.88 2.44 2.25 1.13 1.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.59
SOMALIA MP3 Players (US $ mln): Somalia 2001 - 2011 Somalia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.09 0.09 0.09 0.10 0.10 0.11 0.12 0.12 0.13 0.14
0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Somalia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.02 0.02 0.02 0.01 0.00 0.00 0.00 0.13
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Burao Baidoa Kismaayo Berbera Marka Giohar Total
1,322 1,625 1,707 1,708 1,789 1,934 1,957 2,056
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.10
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.60
59
SOUTH AFRICA MP3 Players (US $ mln): South Africa 2001 - 2011 South Africa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.96 7.48 7.91 8.19 8.48 9.00 9.58 10.20 10.87 11.57 12.33
10.59% 10.67% 10.75% 10.82% 10.87% 10.82% 10.76% 10.69% 10.62% 10.55% 10.48%
0.90% 0.89% 0.88% 0.87% 0.87% 0.86% 0.84% 0.83% 0.82% 0.81% 0.80%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
South Africa: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.40 2.84 2.70 0.75 0.24 0.20 0.19 0.14 0.11 0.10 0.10 0.07 10.82
0.27 0.22 0.21 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.86
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
80 102 108 269 673 748 772 902 1,026 1,033 1,057 1,214
2.83 2.36 2.24 0.62 0.20 0.16 0.16 0.11 0.09 0.09 0.08 0.06 9.00
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.61
60
SUDAN MP3 Players (US $ mln): Sudan 2001 - 2011 Sudan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.73 0.77 0.80 0.81 0.82 0.89 0.96 1.04 1.13 1.23 1.33
1.11% 1.10% 1.08% 1.07% 1.06% 1.07% 1.08% 1.09% 1.11% 1.12% 1.13%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sudan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.32 0.29 0.13 0.09 0.08 0.06 0.06 0.04 1.07
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
559 593 936 1,100 1,107 1,260 1,272 1,447
0.27 0.24 0.11 0.07 0.07 0.05 0.05 0.03 0.89
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.62
SWAZILAND MP3 Players (US $ mln): Swaziland 2001 - 2011 Swaziland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.09 0.09 0.10 0.10 0.11 0.11 0.12 0.13 0.14 0.14
0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
61 Swaziland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.03 0.02 0.01 0.01 0.00 0.00 0.13
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
1,270 1,551 1,718 1,786 1,881 1,914 1,964
0.05 0.02 0.01 0.01 0.01 0.00 0.00 0.11
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.63
SYRIAN ARAB REPUBLIC
Year
MP3 Players (US $ mln): Syrian Arab Republic 2001 - 2011 Syrian Arab Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.97 1.04 1.10 1.13 1.17 1.24 1.33 1.42 1.51 1.62 1.72
1.48% 1.48% 1.49% 1.50% 1.50% 1.50% 1.49% 1.49% 1.48% 1.47% 1.47%
0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Syrian Arab Republic: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
389 407 816 1,058 1,108 1,472 1,490 1,543 1,633 1,638 1,649
0.42 0.40 0.14 0.08 0.07 0.03 0.03 0.02 0.02 0.02 0.02 1.24
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.51 0.48 0.17 0.09 0.08 0.04 0.03 0.03 0.02 0.02 0.02 1.50
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.64
62
TAJIKISTAN MP3 Players (US $ mln): Tajikistan 2001 - 2011 Tajikistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.15 0.16 0.16 0.17 0.18 0.19 0.21 0.22 0.24 0.26
0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tajikistan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.04 0.01 0.01 0.01 0.00 0.00 0.22
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
901 1,466 1,737 1,754 1,875 1,910 1,956
0.11 0.03 0.01 0.01 0.01 0.00 0.00 0.18
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.65
TANZANIA MP3 Players (US $ mln): Tanzania 2001 - 2011 Tanzania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.50 0.53 0.55 0.56 0.58 0.62 0.67 0.72 0.77 0.83 0.89
0.75% 0.75% 0.75% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75% 0.76% 0.76%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
63 Tanzania: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.74
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
429 1,262 1,265 1,294 1,417 1,459 1,530 1,574
0.36 0.05 0.05 0.05 0.04 0.03 0.03 0.02 0.62
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.66
THE GAMBIA MP3 Players (US $ mln): The Gambia 2001 - 2011 The Gambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.05 0.05 0.05
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
The Gambia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Georgetown Basse Santa Su Total
1,627 1,823 1,927 1,930 2,003 2,027 2,028 2,062 2,063
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.67
64
TOGO MP3 Players (US $ mln): Togo 2001 - 2011 Togo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.15 0.16 0.16 0.17 0.18 0.19 0.20 0.22 0.23 0.25
0.21% 0.21% 0.21% 0.21% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Togo: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.21
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
890 1,661 1,760 1,792 1,835 1,874 1,898 1,906 1,932 2,006
0.12 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.18
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.68
TUNISIA MP3 Players (US $ mln): Tunisia 2001 - 2011 Tunisia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.23 1.31 1.37 1.41 1.45 1.55 1.66 1.79 1.92 2.06 2.22
1.88% 1.87% 1.87% 1.86% 1.85% 1.86% 1.87% 1.87% 1.88% 1.88% 1.89%
0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
65 Tunisia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.75 0.29 0.12 0.12 0.12 0.12 0.11 0.09 0.08 0.08 1.86
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.15
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total
270 586 958 977 990 991 1,025 1,078 1,144 1,157
0.62 0.24 0.10 0.10 0.10 0.10 0.09 0.07 0.06 0.06 1.55
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.69
TURKEY MP3 Players (US $ mln): Turkey 2001 - 2011 Turkey % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.91 9.42 9.81 10.00 10.24 10.98 11.86 12.81 13.83 14.94 16.13
13.56% 13.45% 13.33% 13.22% 13.13% 13.21% 13.31% 13.42% 13.52% 13.62% 13.72%
1.16% 1.12% 1.09% 1.07% 1.05% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
66 Turkey: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
5.08 1.59 1.52 0.79 0.70 0.61 0.60 0.54 0.32 0.30 0.26 0.26 0.26 0.21 0.18 13.21
0.40 0.13 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.04
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
44 166 169 260 279 318 325 366 558 579 635 647 650 725 789
4.22 1.32 1.26 0.65 0.58 0.51 0.50 0.45 0.27 0.25 0.22 0.22 0.21 0.17 0.15 10.98
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.70
TURKMENISTAN MP3 Players (US $ mln): Turkmenistan 2001 - 2011 Turkmenistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.48 0.48 0.48 0.46 0.46 0.51 0.57 0.65 0.73 0.83 0.94
0.73% 0.69% 0.65% 0.61% 0.59% 0.61% 0.64% 0.68% 0.72% 0.75% 0.80%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Turkmenistan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.14 0.09 0.05 0.61
0.03 0.01 0.01 0.00 0.05
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
537 912 1,060 1,384
0.28 0.11 0.08 0.04 0.51
54.82 22.18 15.43 7.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.71
67
UGANDA MP3 Players (US $ mln): Uganda 2001 - 2011 Uganda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.53 0.56 0.58 0.59 0.60 0.65 0.70 0.76 0.82 0.88 0.95
0.80% 0.79% 0.79% 0.78% 0.77% 0.78% 0.79% 0.79% 0.80% 0.80% 0.81%
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uganda: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.06 0.03 0.03 0.03 0.03 0.02 0.02 0.78
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu
358 1,244 1,484 1,494 1,555 1,577 1,621 1,622
Total
0.46 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.65
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.72 Year
UNITED ARAB EMIRATES MP3 Players (US $ mln): United Arab Emirates 2001 - 2011 United Arab Emirates % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.04 1.11 1.17 1.20 1.24 1.32 1.42 1.51 1.62 1.73 1.86
1.58% 1.59% 1.59% 1.59% 1.59% 1.59% 1.59% 1.59% 1.58% 1.58% 1.58%
0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
68 United Arab Emirates: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
350 376 628 666
0.47 0.43 0.22 0.20 1.32
35.47 32.40 16.67 15.47 100.00
0.56 0.52 0.27 0.25 1.59
0.04 0.04 0.02 0.02 0.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.73
UZBEKISTAN MP3 Players (US $ mln): Uzbekistan 2001 - 2011 Uzbekistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.11 1.20 1.27 1.33 1.38 1.46 1.54 1.64 1.74 1.84 1.95
1.69% 1.71% 1.73% 1.75% 1.77% 1.75% 1.73% 1.72% 1.70% 1.68% 1.66%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uzbekistan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.72 0.20 0.11 0.10 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 1.75
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
273 750 1,021 1,036 1,139 1,201 1,249 1,283 1,318 1,319 1,394 1,405 1,411 1,441 1,460
0.60 0.16 0.09 0.08 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 1.46
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.74
69
WESTERN SAHARA MP3 Players (US $ mln): Western Sahara 2001 - 2011 Western Sahara % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Sahara: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Semara Dakhla
2,022 2,071 2,072
Total
0.00 0.00 0.00 0.00
72.31 13.85 13.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.75
YEMEN MP3 Players (US $ mln): Yemen 2001 - 2011 Yemen % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.29 0.31 0.32 0.32 0.33 0.36 0.38 0.42 0.45 0.48 0.52
0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.43% 0.44% 0.44% 0.44% 0.44%
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East
70 Yemen: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.11 0.06 0.05 0.05 0.01 0.00 0.00 0.43
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja
884 1,023 1,277 1,340 1,341 1,797 1,970 1,982
Total
0.12 0.09 0.05 0.04 0.04 0.01 0.00 0.00 0.36
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.76
ZAMBIA MP3 Players (US $ mln): Zambia 2001 - 2011 Zambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.16 0.17 0.18 0.19 0.20 0.21 0.22 0.24 0.26 0.27 0.29
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Zambia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.04 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.25
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
1,146 1,425 1,444 1,674 1,675 1,683 1,732 1,828 1,838 1,860
0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.21
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa & the Middle East 3.77
71
ZIMBABWE MP3 Players (US $ mln): Zimbabwe 2001 - 2011 Zimbabwe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.44 0.49 0.55 0.60 0.64 0.66 0.67 0.68 0.70 0.71 0.72
0.67% 0.71% 0.75% 0.79% 0.82% 0.79% 0.75% 0.72% 0.68% 0.65% 0.62%
0.06% 0.06% 0.06% 0.06% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Zimbabwe: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.32 0.20 0.09 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.79
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Chegutu Zvishavane Chinhoyi Total
563 744 1,061 1,467 1,507 1,610 1,632 1,669 1,736 1,757 1,758 1,780
0.26 0.17 0.08 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.66
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
4 4.1
72
ASIA EXECUTIVE SUMMARY Market Potential for MP3 Players in Asia (US $ mln): 2006 Latent Demand US $ mln
Country
% of Asia
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Thailand Taiwan Philippines Malaysia Bangladesh Hong Kong Vietnam Singapore Burma Sri Lanka Nepal North Korea Cambodia Papua New Guinea Laos Macau Brunei Mongolia Bhutan Maldives Other Total
112.33 76.17 54.40 19.18 16.08 10.13 9.56 7.58 5.60 5.00 4.56 3.81 2.77 1.57 1.55 0.82 0.52 0.39 0.30 0.22 0.19 0.14 0.11 0.06 0.01 0.01 333.07
33.73% 22.87% 16.33% 5.76% 4.83% 3.04% 2.87% 2.28% 1.68% 1.50% 1.37% 1.14% 0.83% 0.47% 0.46% 0.25% 0.16% 0.12% 0.09% 0.07% 0.06% 0.04% 0.03% 0.02% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in Asia (US $ mln): 2006 India Japan
South Korea
Other China
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
73 The Market for MP3 Players in Asia: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
269.07 284.93 297.24 303.38 311.02 333.07 359.20 387.45 417.98 451.00 486.70
34.95 33.99 33.12 32.41 31.80 31.68 31.65 31.61 31.57 31.53 31.49
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.2
BANGLADESH MP3 Players (US $ mln): Bangladesh 2001 - 2011 Bangladesh % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.01 4.26 4.46 4.56 4.68 5.00 5.39 5.80 6.24 6.72 7.23
1.49% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.49% 1.49% 1.49%
0.52% 0.51% 0.50% 0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.47% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
74 Bangladesh: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.63 0.26 0.17 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.03 1.50
0.20 0.08 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
116 212 286 591 621 739 755 782 796 834 840 915
2.09 0.87 0.57 0.24 0.22 0.17 0.16 0.15 0.15 0.14 0.13 0.11 5.00
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.3
BHUTAN MP3 Players (US $ mln): Bhutan 2001 - 2011 Bhutan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.05 0.05 0.05 0.05 0.06 0.06 0.07 0.07 0.08 0.08
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bhutan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total
1,678 1,696 1,774 1,811 1,830 1,984 1,985
0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.06
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.4
75 BRUNEI MP3 Players (US $ mln): Brunei 2001 - 2011 Brunei % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.12 0.13 0.13 0.14 0.14 0.15 0.16 0.17 0.19 0.20
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Brunei: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.04
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
1,059 1,410 1,486
0.08 0.04 0.03 0.14
54.74 25.26 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.5
BURMA MP3 Players (US $ mln): Burma 2001 - 2011 Burma % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.25 1.33 1.39 1.43 1.47 1.57 1.68 1.81 1.94 2.09 2.24
0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46%
0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
76 Burma: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.47
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total
192 641 1,015 1,174 1,194 1,326 1,327 1,333
1.01 0.22 0.09 0.06 0.06 0.04 0.04 0.04 1.57
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.6
CAMBODIA MP3 Players (US $ mln): Cambodia 2001 - 2011 Cambodia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.31 0.33 0.35 0.36 0.37 0.39 0.42 0.45 0.48 0.52 0.55
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cambodia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.12
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
481 1,028
0.31 0.09 0.39
77.88 22.12 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.7
77 CHINA MP3 Players (US $ mln): China 2001 - 2011 China % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
94.05 98.44 101.50 102.40 104.05 112.33 122.44 133.46 145.47 158.56 172.83
34.96% 34.55% 34.15% 33.75% 33.45% 33.73% 34.09% 34.45% 34.80% 35.16% 35.51%
12.22% 11.74% 11.31% 10.94% 10.64% 10.69% 10.79% 10.89% 10.99% 11.09% 11.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
China: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.83 4.02 3.41 3.11 2.86 2.47 1.63 1.62 1.61 1.49 1.37 1.31 1.30 1.24 0.86 0.59 33.73
1.53 1.28 1.08 0.98 0.91 0.78 0.52 0.51 0.51 0.47 0.43 0.42 0.41 0.39 0.27 0.19 10.69
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
5 6 9 11 14 18 30 31 32 36 38 41 43 49 79
16.08 13.40 11.34 10.35 9.52 8.24 5.43 5.39 5.37 4.98 4.57 4.37 4.33 4.12 2.86 1.98 112.33
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.8
78 HONG KONG MP3 Players (US $ mln): Hong Kong 2001 - 2011 Hong Kong % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.94 4.08 4.17 4.16 4.20 4.56 5.02 5.52 6.07 6.68 7.34
1.46% 1.43% 1.40% 1.37% 1.35% 1.37% 1.40% 1.42% 1.45% 1.48% 1.51%
0.51% 0.49% 0.46% 0.44% 0.43% 0.43% 0.44% 0.45% 0.46% 0.47% 0.48%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Hong Kong: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.37 1.37
0.43 0.43
_________________________________________________________________________________________________________
Hong Kong Total
39
4.56 4.56
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.9
INDIA MP3 Players (US $ mln): India 2001 - 2011 India % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
44.14 46.68 48.63 49.56 50.74 54.40 58.76 63.46 68.53 74.01 79.94
16.40% 16.38% 16.36% 16.34% 16.31% 16.33% 16.36% 16.38% 16.40% 16.41% 16.42%
5.73% 5.57% 5.42% 5.29% 5.19% 5.18% 5.18% 5.18% 5.18% 5.17% 5.17%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
79 India: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.82 1.93 1.31 1.25 1.13 1.02 1.02 0.92 0.92 0.72 0.72 0.51 0.48 0.41 0.38 0.81 16.33
0.89 0.61 0.41 0.40 0.36 0.32 0.32 0.29 0.29 0.23 0.23 0.16 0.15 0.13 0.12 0.26 5.18
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
16 26 42 47 55 61 62 70 71 100 101 133 142 164 170
9.38 6.44 4.35 4.18 3.75 3.39 3.38 3.07 3.07 2.40 2.38 1.71 1.59 1.36 1.25 2.69 54.40
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.10
INDONESIA MP3 Players (US $ mln): Indonesia 2001 - 2011 Indonesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
12.80 13.62 14.28 14.64 15.06 16.08 17.27 18.55 19.92 21.40 22.98
4.76% 4.78% 4.80% 4.83% 4.84% 4.83% 4.81% 4.79% 4.77% 4.74% 4.72%
1.66% 1.63% 1.59% 1.56% 1.54% 1.53% 1.52% 1.51% 1.50% 1.50% 1.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
80 Indonesia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.77 0.74 0.50 0.27 0.22 0.17 0.17 0.14 0.11 0.09 0.09 0.09 0.08 0.08 0.43 4.83
0.28 0.24 0.23 0.16 0.09 0.07 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.14 1.53
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
76 93 96 139 207 237 283 295 341 418 492 507 519 539 566
2.91 2.56 2.46 1.66 0.90 0.74 0.58 0.56 0.48 0.38 0.30 0.29 0.29 0.28 0.26 1.43 16.08
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.11
JAPAN MP3 Players (US $ mln): Japan 2001 - 2011 Japan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
57.30 62.15 66.36 69.28 72.23 76.17 80.48 85.02 89.83 94.90 100.26
21.30% 21.81% 22.32% 22.84% 23.22% 22.87% 22.40% 21.94% 21.49% 21.04% 20.60%
7.44% 7.41% 7.39% 7.40% 7.38% 7.25% 7.09% 6.94% 6.79% 6.64% 6.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
81 Japan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.83 1.55 0.89 0.85 0.61 0.55 0.50 0.48 0.45 0.43 0.36 0.36 0.30 0.28 0.25 11.18 22.87
1.21 0.49 0.28 0.27 0.19 0.17 0.16 0.15 0.14 0.14 0.12 0.11 0.09 0.09 0.08 3.54 7.25
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
7 34 74 81 119 131 136 143 151 155 177 178 196 203 217
12.76 5.17 2.96 2.82 2.03 1.84 1.67 1.59 1.50 1.43 1.21 1.21 0.99 0.94 0.82 37.24 76.17
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.12
LAOS MP3 Players (US $ mln): Laos 2001 - 2011 Laos % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.19 0.19 0.20 0.21 0.22 0.24 0.25 0.27 0.29 0.31
0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
82 Laos: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
783 1,581 1,613 1,624 1,869 1,877
0.15 0.02 0.02 0.02 0.01 0.01 0.22
69.30 9.38 8.27 8.09 2.57 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.13
MACAU MP3 Players (US $ mln): Macau 2001 - 2011 Macau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.16 0.17 0.17 0.18 0.19 0.20 0.21 0.23 0.24 0.25
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Macau: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane
715 1,793 1,965
Total
0.18 0.01 0.00 0.19
94.12 4.52 1.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.14
83 MALAYSIA MP3 Players (US $ mln): Malaysia 2001 - 2011 Malaysia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.73 4.94 5.08 5.11 5.18 5.60 6.12 6.69 7.31 7.99 8.74
1.76% 1.73% 1.71% 1.68% 1.66% 1.68% 1.70% 1.73% 1.75% 1.77% 1.79%
0.61% 0.59% 0.57% 0.55% 0.53% 0.53% 0.54% 0.55% 0.55% 0.56% 0.57%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malaysia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.12 0.11 0.10 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.20 1.68
0.12 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.53
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
173 395 433 467 545 560 564 581 587 596 597 620 649 677 680
1.24 0.41 0.35 0.32 0.28 0.26 0.26 0.25 0.24 0.24 0.24 0.23 0.21 0.20 0.20 0.68 5.60
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.15
84 MALDIVES MP3 Players (US $ mln): Maldives 2001 - 2011 Maldives % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Maldives: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Male
1,673
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.16
MONGOLIA MP3 Players (US $ mln): Mongolia 2001 - 2011 Mongolia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.09 0.10 0.10 0.11 0.11 0.12 0.12 0.13 0.13 0.14
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
85 Mongolia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total
1,038 1,734 1,849 1,924 1,980 1,981 1,987
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.11
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.17
NEPAL MP3 Players (US $ mln): Nepal 2001 - 2011 Nepal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.64 0.69 0.73 0.75 0.78 0.82 0.88 0.94 1.01 1.07 1.15
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nepal: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.04 0.04 0.03 0.02 0.01 0.25
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
642 817 828 874 1,029 1,081 1,323
0.22 0.14 0.14 0.12 0.09 0.07 0.04 0.82
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.18
86 NORTH KOREA MP3 Players (US $ mln): North Korea 2001 - 2011 North Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.37 0.41 0.44 0.47 0.50 0.52 0.54 0.56 0.58 0.60 0.62
0.14% 0.14% 0.15% 0.16% 0.16% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
North Korea: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.16
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
658 1,189 1,234 1,373 1,455 1,502 1,503 1,524 1,566 1,642 1,765
0.21 0.06 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.52
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.19
87 PAPUA NEW GUINEA MP3 Players (US $ mln): Papua New Guinea 2001 - 2011 Papua New Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.23 0.25 0.26 0.27 0.28 0.30 0.32 0.34 0.36 0.38 0.41
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Papua New Guinea: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
831 1,096 1,561 1,582 1,594 1,679 1,738
0.14 0.07 0.02 0.02 0.02 0.01 0.01 0.30
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.20
PHILIPPINES MP3 Players (US $ mln): Philippines 2001 - 2011 Philippines % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.92 6.34 6.69 6.90 7.13 7.58 8.09 8.64 9.23 9.86 10.53
2.20% 2.22% 2.25% 2.27% 2.29% 2.28% 2.25% 2.23% 2.21% 2.19% 2.16%
0.77% 0.76% 0.75% 0.74% 0.73% 0.72% 0.71% 0.71% 0.70% 0.69% 0.68%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
88 Philippines: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.01 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.05 2.28
0.64 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.72
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
23 771 1,020 1,153 1,187 1,350 1,355 1,386 1,407 1,412 1,420 1,452 1,454 1,485 1,487
6.70 0.16 0.09 0.06 0.06 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.16 7.58
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.21
SEYCHELLES MP3 Players (US $ mln): Seychelles 2001 - 2011 Seychelles % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Seychelles: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Anse Royale Cascade Total
1,761 2,002 2,016 2,017
0.01 0.00 0.00 0.00 0.01
69.70 12.12 9.09 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.22
89 SINGAPORE MP3 Players (US $ mln): Singapore 2001 - 2011 Singapore % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.39 2.48 2.53 2.52 2.55 2.77 3.05 3.35 3.69 4.06 4.47
0.89% 0.87% 0.85% 0.83% 0.82% 0.83% 0.85% 0.87% 0.88% 0.90% 0.92%
0.31% 0.30% 0.28% 0.27% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Singapore: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.83 0.83
0.26 0.26
_________________________________________________________________________________________________________
Singapore Total
83
2.77 2.77
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.23
SOUTH KOREA MP3 Players (US $ mln): South Korea 2001 - 2011 South Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.31 16.98 17.42 17.49 17.70 19.18 21.00 22.99 25.18 27.57 30.19
6.06% 5.96% 5.86% 5.76% 5.69% 5.76% 5.85% 5.93% 6.02% 6.11% 6.20%
2.12% 2.03% 1.94% 1.87% 1.81% 1.82% 1.85% 1.88% 1.90% 1.93% 1.95%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
90 South Korea: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.81 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.11 0.10 0.06 5.76
0.89 0.22 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.82
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo
17 103 138 165 221 222 234 248 361 414 443 682
Total
9.37 2.36 1.66 1.35 0.80 0.80 0.77 0.69 0.46 0.38 0.35 0.20 19.18
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.24
SRI LANKA MP3 Players (US $ mln): Sri Lanka 2001 - 2011 Sri Lanka % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.25 1.32 1.38 1.41 1.45 1.55 1.67 1.80 1.94 2.09 2.25
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sri Lanka: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.21 0.06 0.04 0.04 0.04 0.03 0.02 0.01 0.46
0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.15
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
245 681 797 809 838 913 1,161 1,314
0.71 0.20 0.15 0.14 0.13 0.11 0.06 0.05 1.55
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.25
91 TAIWAN MP3 Players (US $ mln): Taiwan 2001 - 2011 Taiwan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.79 8.23 8.56 8.71 8.91 9.56 10.34 11.18 12.09 13.08 14.14
2.90% 2.89% 2.88% 2.87% 2.86% 2.87% 2.88% 2.89% 2.89% 2.90% 2.91%
1.01% 0.98% 0.95% 0.93% 0.91% 0.91% 0.91% 0.91% 0.91% 0.91% 0.92%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Taiwan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.36 0.24 0.15 0.12 0.09 0.09 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.05 0.45 2.87
0.27 0.11 0.08 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.14 0.91
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
77 179 219 329 410 521 527 536 561 633 651 675 694 708 731
2.86 1.20 0.81 0.49 0.39 0.29 0.28 0.28 0.26 0.22 0.21 0.20 0.19 0.18 0.17 1.50 9.56
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.26
92 THAILAND MP3 Players (US $ mln): Thailand 2001 - 2011 Thailand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.98 8.52 8.96 9.22 9.50 10.13 10.85 11.62 12.44 13.32 14.27
2.97% 2.99% 3.02% 3.04% 3.06% 3.04% 3.02% 3.00% 2.98% 2.95% 2.93%
1.04% 1.02% 1.00% 0.98% 0.97% 0.96% 0.96% 0.95% 0.94% 0.93% 0.92%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Thailand: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.83 0.11 0.03 0.02 0.02 0.02 0.01 0.01 0.00 3.04
0.90 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.96
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
15 439 941 1,156 1,173 1,223 1,365 1,631 1,972
9.43 0.35 0.11 0.06 0.06 0.06 0.04 0.02 0.00 10.13
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.27
VIETNAM MP3 Players (US $ mln): Vietnam 2001 - 2011 Vietnam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.07 3.25 3.40 3.47 3.56 3.81 4.10 4.42 4.77 5.13 5.53
1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%
0.40% 0.39% 0.38% 0.37% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
93 Vietnam: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.31 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.10 0.07 0.03 0.03 0.02 0.01 0.36
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
181 190 250 494 497 608 1,072
1.20 1.02 0.69 0.30 0.30 0.23 0.08 3.81
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
5 5.1
94
EUROPE EXECUTIVE SUMMARY Market Potential for MP3 Players in Europe (US $ mln): 2006 Latent Demand US $ mln
Country
% of Europe
_________________________________________________________________________________________________________
Germany France United Kingdom Italy Spain Russia Netherlands Poland Belgium Switzerland Austria Sweden Ukraine Greece Portugal Denmark Czech Republic Romania Norway Finland Hungary Kazakhstan Ireland Belarus Slovakia Other Total
47.20 35.32 33.16 30.99 17.66 13.87 9.51 8.05 6.35 5.05 4.95 4.83 4.68 4.45 3.87 3.32 3.22 3.22 3.02 2.92 2.81 2.16 2.06 1.93 1.34 7.06 263.00
17.95% 13.43% 12.61% 11.78% 6.71% 5.27% 3.62% 3.06% 2.42% 1.92% 1.88% 1.84% 1.78% 1.69% 1.47% 1.26% 1.22% 1.22% 1.15% 1.11% 1.07% 0.82% 0.78% 0.73% 0.51% 2.68% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in Europe (US $ mln): 2006
United Kingdom
Italy
France
Germany
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Europe
95 The Market for MP3 Players in Europe: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
205.50 220.07 232.09 239.39 247.34 263.00 280.93 300.10 320.59 342.50 365.92
26.69 26.25 25.86 25.57 25.29 25.02 24.75 24.48 24.22 23.95 23.68
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.2
ALBANIA MP3 Players (US $ mln): Albania 2001 - 2011 Albania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.22 0.23 0.24 0.24 0.24 0.26 0.28 0.31 0.34 0.37 0.40
0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Albania: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje
1,035 1,479 1,481 1,489 1,527 1,550 1,662 1,670 1,767
Total
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.26
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.3
96
ANDORRA MP3 Players (US $ mln): Andorra 2001 - 2011 Andorra % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.03 0.03 0.04 0.04
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Andorra: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
1,634 1,741
0.02 0.01 0.03
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.4
AUSTRIA MP3 Players (US $ mln): Austria 2001 - 2011 Austria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.83 4.12 4.36 4.51 4.67 4.95 5.28 5.62 5.99 6.38 6.80
1.87% 1.87% 1.88% 1.88% 1.89% 1.88% 1.88% 1.87% 1.87% 1.86% 1.86%
0.50% 0.49% 0.49% 0.48% 0.48% 0.47% 0.46% 0.46% 0.45% 0.45% 0.44%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
97 Austria: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.13 0.18 0.15 0.10 0.09 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.88
0.28 0.04 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
73 347 411 551 619 738 959 974 983 1,084 1,233 1,549
2.97 0.47 0.39 0.27 0.23 0.17 0.10 0.10 0.10 0.07 0.05 0.02 4.95
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.5
BELARUS MP3 Players (US $ mln): Belarus 2001 - 2011 Belarus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.52 1.62 1.71 1.76 1.81 1.93 2.07 2.21 2.36 2.53 2.71
0.74% 0.74% 0.74% 0.73% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.74%
0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
98 Belarus: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.09 0.06 0.06 0.05 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.73
0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
238 616 747 758 865 887 961 1,087 1,129 1,209 1,230 1,305
0.73 0.23 0.16 0.16 0.12 0.12 0.10 0.07 0.07 0.06 0.05 0.05 1.93
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.6
BELGIUM MP3 Players (US $ mln): Belgium 2001 - 2011 Belgium % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.00 5.34 5.62 5.78 5.96 6.35 6.80 7.28 7.79 8.34 8.93
2.43% 2.43% 2.42% 2.42% 2.41% 2.42% 2.42% 2.43% 2.43% 2.44% 2.44%
0.65% 0.64% 0.63% 0.62% 0.61% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
99 Belgium: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.84 0.41 0.20 0.18 0.17 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.06 2.42
0.21 0.10 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.60
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende
109 185 309 339 359 553 603 663 696 721 723 724 773
Total
2.22 1.09 0.53 0.48 0.46 0.27 0.24 0.21 0.19 0.18 0.17 0.17 0.16 6.35
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.7
BOSNIA AND HERZEGOVINA
Year
MP3 Players (US $ mln): Bosnia and Herzegovina 2001 - 2011 Bosnia and Herzegovina % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.14 0.15 0.15 0.15 0.16 0.18 0.19 0.21 0.23 0.25
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bosnia and Herzegovina: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
1,154 1,546 1,628 1,657 1,664 1,699 1,727
0.06 0.02 0.02 0.02 0.02 0.01 0.01 0.16
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.8
100
BULGARIA MP3 Players (US $ mln): Bulgaria 2001 - 2011 Bulgaria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.94 1.00 1.05 1.08 1.11 1.18 1.27 1.37 1.47 1.58 1.70
0.46% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46%
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bulgaria: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.06 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.45
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
356 800 863 1,050 1,064 1,155 1,231 1,315 1,335 1,338 1,371
0.46 0.15 0.13 0.08 0.08 0.06 0.05 0.05 0.04 0.04 0.04 1.18
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.9
101
CROATIA MP3 Players (US $ mln): Croatia 2001 - 2011 Croatia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.47 0.51 0.53 0.55 0.57 0.61 0.65 0.69 0.74 0.78 0.84
0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Croatia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.23
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
447 1,205 1,245 1,306 1,428 1,458 1,545 1,599
0.34 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.61
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.10
CYPRUS MP3 Players (US $ mln): Cyprus 2001 - 2011 Cyprus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.18 0.20 0.21 0.22 0.22 0.24 0.25 0.27 0.29 0.30 0.32
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
102 Cyprus: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.03 0.01 0.01 0.09
0.01 0.01 0.00 0.00 0.02
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
955 1,079 1,442 1,528
0.10 0.07 0.03 0.03 0.24
43.83 31.50 13.91 10.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.11
CZECH REPUBLIC MP3 Players (US $ mln): Czech Republic 2001 - 2011 Czech Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.47 2.66 2.82 2.93 3.04 3.22 3.42 3.64 3.86 4.10 4.36
1.20% 1.21% 1.22% 1.22% 1.23% 1.22% 1.22% 1.21% 1.20% 1.20% 1.19%
0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Czech Republic: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.18 0.15 0.08 0.05 0.05 0.05 0.05 0.04 0.04 1.22
0.14 0.04 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
153 355 409 657 854 862 873 883 907 908
1.44 0.46 0.39 0.21 0.13 0.13 0.12 0.12 0.11 0.11 3.22
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.12
103
DENMARK MP3 Players (US $ mln): Denmark 2001 - 2011 Denmark % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.56 2.75 2.91 3.02 3.13 3.32 3.53 3.76 4.00 4.25 4.52
1.24% 1.25% 1.26% 1.26% 1.26% 1.26% 1.26% 1.25% 1.25% 1.24% 1.24%
0.33% 0.33% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.30% 0.30% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Denmark: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.70 0.13 0.09 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.26
0.18 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.32
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Helsingor Kolding Herning Horsens Vejle Roskilde Naestved Total
130 436 595 654 923 1,039 1,062 1,063 1,068 1,077 1,182 1,232 1,256
1.85 0.35 0.24 0.21 0.11 0.08 0.08 0.08 0.08 0.08 0.06 0.05 0.05 3.32
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.13
104
ESTONIA MP3 Players (US $ mln): Estonia 2001 - 2011 Estonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.30 0.31 0.33 0.33 0.34 0.36 0.39 0.43 0.46 0.50 0.54
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Estonia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.02 0.01 0.01 0.01 0.00 0.00 0.14
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
660 1,284 1,422 1,440 1,552 1,787 1,794
0.21 0.05 0.04 0.03 0.02 0.01 0.01 0.36
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.14
FINLAND MP3 Players (US $ mln): Finland 2001 - 2011 Finland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.35 2.49 2.60 2.66 2.73 2.92 3.15 3.39 3.66 3.94 4.25
1.15% 1.13% 1.12% 1.11% 1.10% 1.11% 1.12% 1.13% 1.14% 1.15% 1.16%
0.31% 0.30% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
105 Finland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.12 0.11 0.11 0.10 0.07 0.06 0.05 0.05 0.05 0.04 1.11
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka
209 479 488 512 549 716 737 806 810 886 938
Total
0.89 0.31 0.30 0.29 0.27 0.18 0.17 0.14 0.14 0.12 0.11 2.92
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.15
FRANCE MP3 Players (US $ mln): France 2001 - 2011 France % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
27.35 29.38 31.08 32.14 33.28 35.32 37.63 40.10 42.72 45.52 48.50
13.31% 13.35% 13.39% 13.43% 13.45% 13.43% 13.40% 13.36% 13.33% 13.29% 13.25%
3.55% 3.50% 3.46% 3.43% 3.40% 3.36% 3.32% 3.27% 3.23% 3.18% 3.14%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
106 France: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
9.44 0.76 0.75 0.54 0.21 0.18 0.18 0.15 0.14 0.13 0.13 0.12 0.12 0.11 0.11 0.37 13.43
2.36 0.19 0.19 0.14 0.05 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.36
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
2 124 126 154 297 345 346 403 428 440 452 483 484 509 520
24.83 1.99 1.97 1.43 0.55 0.47 0.47 0.40 0.36 0.35 0.33 0.31 0.31 0.29 0.29 0.97 35.32
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.16
GEORGIA MP3 Players (US $ mln): Georgia 2001 - 2011 Georgia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.42 0.45 0.48 0.50 0.52 0.55 0.59 0.62 0.66 0.70 0.74
0.20% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
107 Georgia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.21
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
446 1,145 1,336 1,403 1,438 1,691 1,785 1,832
0.34 0.06 0.04 0.04 0.03 0.01 0.01 0.01 0.55
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.17
GERMANY MP3 Players (US $ mln): Germany 2001 - 2011 Germany % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
36.50 39.22 41.51 42.95 44.49 47.20 50.27 53.53 57.01 60.72 64.67
17.76% 17.82% 17.88% 17.94% 17.99% 17.95% 17.89% 17.84% 17.78% 17.73% 17.67%
4.74% 4.68% 4.62% 4.59% 4.55% 4.49% 4.43% 4.37% 4.31% 4.25% 4.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Germany: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.65 1.02 0.63 0.60 0.60 0.58 0.56 0.13 0.11 7.88
0.91 0.25 0.16 0.15 0.15 0.14 0.14 0.03 0.03 1.97
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
13 87 140 144 145 147 152 434 518
9.59 2.67 1.66 1.59 1.57 1.52 1.48 0.35 0.29 20.72
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.18
108
GREECE MP3 Players (US $ mln): Greece 2001 - 2011 Greece % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.49 3.73 3.93 4.05 4.18 4.45 4.76 5.09 5.44 5.81 6.21
1.70% 1.70% 1.69% 1.69% 1.69% 1.69% 1.69% 1.70% 1.70% 1.70% 1.70%
0.45% 0.45% 0.44% 0.43% 0.43% 0.42% 0.42% 0.42% 0.41% 0.41% 0.40%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Greece: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.33 0.16 0.12 0.08 0.08 0.06 0.05 0.04 0.04 1.69
0.18 0.08 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.42
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
127 210 379 480 623 627 779 869 966 972
1.92 0.88 0.43 0.31 0.22 0.22 0.15 0.12 0.10 0.10 4.45
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.19
HUNGARY MP3 Players (US $ mln): Hungary 2001 - 2011 Hungary % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.26 2.40 2.51 2.56 2.63 2.81 3.03 3.26 3.52 3.79 4.08
1.10% 1.09% 1.08% 1.07% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.12%
0.29% 0.29% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.26% 0.26%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
109 Hungary: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.07 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.02 1.07
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
137 722 746 793 803 950 998 1,014 1,037 1,113 1,149
1.67 0.17 0.16 0.15 0.14 0.10 0.09 0.09 0.08 0.07 0.06 2.81
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.20
ICELAND MP3 Players (US $ mln): Iceland 2001 - 2011 Iceland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.14 0.15 0.15 0.16 0.17 0.18 0.19 0.21 0.22 0.24
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iceland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Vestmannaeyjar Akranes Isafjorour Husavik Neskaupstaour Total
980 1,663 1,681 1,682 1,831 1,884 1,885 1,938 1,939 1,991
0.10 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.17
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.21
110
IRELAND MP3 Players (US $ mln): Ireland 2001 - 2011 Ireland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.78 1.84 1.88 1.88 1.90 2.06 2.27 2.49 2.74 3.01 3.31
0.87% 0.84% 0.81% 0.79% 0.77% 0.78% 0.81% 0.83% 0.86% 0.88% 0.91%
0.23% 0.22% 0.21% 0.20% 0.19% 0.20% 0.20% 0.20% 0.21% 0.21% 0.21%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ireland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.57 0.11 0.05 0.03 0.03 0.78
0.14 0.03 0.01 0.01 0.01 0.20
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
150 523 855 1,066 1,122
1.51 0.28 0.13 0.08 0.07 2.06
73.10 13.81 6.11 3.73 3.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.22
ITALY MP3 Players (US $ mln): Italy 2001 - 2011 Italy % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.85 25.67 27.21 28.20 29.24 30.99 32.96 35.05 37.28 39.64 42.16
11.60% 11.66% 11.72% 11.78% 11.82% 11.78% 11.73% 11.68% 11.63% 11.57% 11.52%
3.10% 3.06% 3.03% 3.01% 2.99% 2.95% 2.90% 2.86% 2.82% 2.77% 2.73%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
111 Italy: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.99 1.57 1.27 1.09 0.77 0.77 0.45 0.45 0.39 0.38 0.35 0.29 0.27 0.26 0.25 0.24 11.78
0.75 0.39 0.32 0.27 0.19 0.19 0.11 0.11 0.10 0.10 0.09 0.07 0.07 0.06 0.06 0.06 2.95
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others
19 48 63 78 118 121 182 183 188 193 206 235 241 251 259
Total
7.85 4.12 3.35 2.86 2.03 2.01 1.19 1.17 1.04 1.00 0.91 0.76 0.72 0.68 0.66 0.62 30.99
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.23
KAZAKHSTAN MP3 Players (US $ mln): Kazakhstan 2001 - 2011 Kazakhstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.88 1.94 1.98 1.97 1.99 2.16 2.38 2.63 2.90 3.19 3.52
0.92% 0.88% 0.85% 0.82% 0.80% 0.82% 0.85% 0.88% 0.90% 0.93% 0.96%
0.24% 0.23% 0.22% 0.21% 0.20% 0.21% 0.21% 0.21% 0.22% 0.22% 0.23%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
112 Kazakhstan: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.08 0.82
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.21
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
377 610 794 851 859 872 896 946 985 1,008 1,034 1,051 1,073 1,180 1,198
0.43 0.23 0.15 0.13 0.13 0.12 0.12 0.11 0.10 0.09 0.09 0.08 0.08 0.06 0.06 0.21 2.16
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.24
LATVIA MP3 Players (US $ mln): Latvia 2001 - 2011 Latvia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.34 0.36 0.38 0.39 0.40 0.43 0.46 0.50 0.53 0.58 0.62
0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
113 Latvia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.01 0.01 0.01 0.01 0.01 0.01 0.16
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
532 1,375 1,421 1,554 1,587 1,665 1,714
0.28 0.04 0.04 0.02 0.02 0.02 0.01 0.43
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.25
LIECHTENSTEIN MP3 Players (US $ mln): Liechtenstein 2001 - 2011 Liechtenstein % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Liechtenstein: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Eschen Triesen Mauren Triesenberg Total
1,922 1,923 1,948 1,988 1,989 1,990 2,012
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.26
114
LITHUANIA MP3 Players (US $ mln): Lithuania 2001 - 2011 Lithuania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.50 0.53 0.57 0.59 0.61 0.64 0.68 0.73 0.78 0.83 0.88
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lithuania: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.07 0.03 0.02 0.02 0.24
0.03 0.02 0.01 0.01 0.01 0.06
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
557 718 1,031 1,175 1,239
0.27 0.18 0.09 0.06 0.05 0.64
41.37 27.56 13.24 9.48 8.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.27
LUXEMBOURG MP3 Players (US $ mln): Luxembourg 2001 - 2011 Luxembourg % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.32 0.34 0.35 0.36 0.37 0.39 0.42 0.46 0.49 0.53 0.57
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
115 Luxembourg: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.02 0.02 0.01 0.01 0.01 0.15
0.02 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
686 1,177 1,359 1,418 1,470 1,471
0.20 0.06 0.04 0.04 0.03 0.03 0.39
49.68 15.48 10.32 9.03 7.74 7.74 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.28
MALTA MP3 Players (US $ mln): Malta 2001 - 2011 Malta % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.11 0.12 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.19
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malta: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
1,356 1,380 1,488 1,612 1,766
0.04 0.04 0.03 0.02 0.01 0.14
29.85 28.36 20.90 13.43 7.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.29
116
MOLDOVA MP3 Players (US $ mln): Moldova 2001 - 2011 Moldova % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.19 0.21 0.23 0.24 0.26 0.27 0.28 0.29 0.31 0.32 0.33
0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Moldova: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.10
0.02 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery
767 1,339 1,397 1,464
Total
0.16 0.04 0.04 0.03 0.27
58.54 16.02 14.00 11.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.30
MONACO MP3 Players (US $ mln): Monaco 2001 - 2011 Monaco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
117 Monaco: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
1,617 1,951
0.02 0.00 0.02
86.67 13.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.31
NETHERLANDS MP3 Players (US $ mln): Netherlands 2001 - 2011 Netherlands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.48 7.99 8.41 8.66 8.94 9.51 10.18 10.89 11.66 12.47 13.34
3.64% 3.63% 3.62% 3.62% 3.61% 3.62% 3.62% 3.63% 3.64% 3.64% 3.65%
0.97% 0.95% 0.94% 0.93% 0.91% 0.91% 0.90% 0.89% 0.88% 0.87% 0.86%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Netherlands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.85 0.62 0.54 0.38 0.27 0.24 0.21 0.16 0.12 0.09 0.09 0.05 3.62
0.21 0.15 0.14 0.09 0.07 0.06 0.05 0.04 0.03 0.02 0.02 0.01 0.91
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
107 141 156 194 242 261 290 388 485 598 615 877
2.24 1.62 1.42 0.99 0.71 0.64 0.57 0.42 0.30 0.24 0.23 0.12 9.51
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.32
118
NORWAY MP3 Players (US $ mln): Norway 2001 - 2011 Norway % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.32 2.50 2.65 2.75 2.85 3.02 3.21 3.42 3.63 3.86 4.11
1.13% 1.14% 1.14% 1.15% 1.15% 1.15% 1.14% 1.14% 1.13% 1.13% 1.12%
0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norway: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.46 0.21 0.14 0.10 0.06 0.05 0.05 0.04 0.04 1.15
0.12 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
176 293 424 570 741 825 844 989 1,003
1.21 0.56 0.36 0.26 0.17 0.14 0.13 0.10 0.09 3.02
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.33
POLAND MP3 Players (US $ mln): Poland 2001 - 2011 Poland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.41 6.82 7.15 7.33 7.54 8.05 8.65 9.29 9.98 10.71 11.51
3.12% 3.10% 3.08% 3.06% 3.05% 3.06% 3.08% 3.10% 3.11% 3.13% 3.14%
0.83% 0.81% 0.80% 0.78% 0.77% 0.77% 0.76% 0.76% 0.75% 0.75% 0.74%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
119 Poland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.77 0.39 0.34 0.29 0.27 0.21 0.18 0.17 0.17 0.15 0.12 3.06
0.19 0.10 0.09 0.07 0.07 0.05 0.05 0.04 0.04 0.04 0.03 0.77
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
122 189 208 233 244 291 340 363 369 405 474
2.01 1.02 0.90 0.77 0.71 0.56 0.48 0.45 0.44 0.40 0.31 8.05
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.34
PORTUGAL MP3 Players (US $ mln): Portugal 2001 - 2011 Portugal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.98 3.21 3.40 3.52 3.65 3.87 4.12 4.38 4.66 4.95 5.27
1.45% 1.46% 1.46% 1.47% 1.48% 1.47% 1.47% 1.46% 1.45% 1.45% 1.44%
0.39% 0.38% 0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.35% 0.35% 0.34%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Portugal: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.72 0.30 0.08 0.07 0.07 0.05 0.05 0.04 0.04 0.04 1.47
0.18 0.08 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
129 223 632 714 729 804 811 892 968 979
1.90 0.80 0.22 0.18 0.17 0.14 0.14 0.12 0.10 0.10 3.87
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.35
120
ROMANIA MP3 Players (US $ mln): Romania 2001 - 2011 Romania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.46 2.65 2.82 2.93 3.04 3.22 3.41 3.62 3.84 4.08 4.33
1.20% 1.20% 1.21% 1.22% 1.23% 1.22% 1.22% 1.21% 1.20% 1.19% 1.18%
0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Romania: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.50 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 1.22
0.12 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
167 613 645 648 661 667 688 706 770 775 815
1.31 0.23 0.22 0.21 0.21 0.20 0.19 0.19 0.16 0.16 0.14 3.22
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.36
121
RUSSIA MP3 Players (US $ mln): Russia 2001 - 2011 Russia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11.30 11.94 12.42 12.63 12.92 13.87 15.00 16.22 17.54 18.97 20.52
5.50% 5.42% 5.35% 5.28% 5.22% 5.27% 5.34% 5.40% 5.47% 5.54% 5.61%
1.47% 1.42% 1.38% 1.35% 1.32% 1.32% 1.32% 1.32% 1.33% 1.33% 1.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Russia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.59 0.89 0.26 0.25 0.24 0.22 0.20 0.20 0.19 0.18 0.18 0.16 0.16 0.11 0.11 0.31 5.27
0.40 0.22 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.08 1.32
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
46 104 254 255 263 278 305 307 320 343 354 383 390 489 511
4.18 2.34 0.67 0.67 0.64 0.59 0.54 0.53 0.51 0.48 0.47 0.43 0.42 0.30 0.29 0.82 13.87
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.37
122
SAN MARINO MP3 Players (US $ mln): San Marino 2001 - 2011 San Marino % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
San Marino: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
1,697 1,814
0.01 0.01 0.02
63.64 36.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.38
SLOVAKIA MP3 Players (US $ mln): Slovakia 2001 - 2011 Slovakia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.03 1.11 1.18 1.22 1.27 1.34 1.42 1.51 1.60 1.70 1.81
0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.49%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
123 Slovakia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.18 0.51
0.08 0.04 0.13
_________________________________________________________________________________________________________
Bratislava Kosice Total
211 353
0.88 0.47 1.34
65.25 34.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.39
SLOVENIA MP3 Players (US $ mln): Slovenia 2001 - 2011 Slovenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.45 0.47 0.50 0.51 0.53 0.56 0.60 0.65 0.69 0.74 0.80
0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%
0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Slovenia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.06 0.01 0.01 0.01 0.01 0.01 0.21
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice
555 752 1,406 1,476 1,483 1,629 1,630
Total
0.27 0.16 0.04 0.03 0.03 0.02 0.02 0.56
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.40
124
SPAIN MP3 Players (US $ mln): Spain 2001 - 2011 Spain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.87 14.83 15.61 16.07 16.58 17.66 18.89 20.21 21.63 23.14 24.76
6.75% 6.74% 6.73% 6.71% 6.70% 6.71% 6.72% 6.74% 6.75% 6.76% 6.77%
1.80% 1.77% 1.74% 1.72% 1.70% 1.68% 1.66% 1.65% 1.63% 1.62% 1.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Spain: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.93 1.06 0.46 0.41 0.36 0.35 0.24 0.22 0.21 0.19 0.19 0.19 0.17 0.16 0.16 0.42 6.71
0.48 0.27 0.11 0.10 0.09 0.09 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.10 1.68
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
35 82 180 186 201 205 267 277 301 323 324 331 360 387 391
5.08 2.79 1.20 1.07 0.94 0.93 0.63 0.59 0.54 0.50 0.50 0.49 0.46 0.42 0.42 1.09 17.66
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.41
125
SWEDEN MP3 Players (US $ mln): Sweden 2001 - 2011 Sweden % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.82 4.07 4.28 4.40 4.53 4.83 5.18 5.55 5.94 6.37 6.83
1.86% 1.85% 1.84% 1.84% 1.83% 1.84% 1.84% 1.85% 1.85% 1.86% 1.87%
0.50% 0.49% 0.48% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.45% 0.44%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sweden: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.47 0.30 0.16 0.11 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.06 0.05 1.84
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.46
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Norrköping Västeras Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
174 226 382 498 631 636 637 638 668 684 705 733 753 757 833
1.23 0.79 0.43 0.30 0.22 0.22 0.22 0.22 0.20 0.20 0.19 0.17 0.16 0.16 0.14 4.83
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.42
126
SWITZERLAND MP3 Players (US $ mln): Switzerland 2001 - 2011 Switzerland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.90 4.19 4.44 4.59 4.76 5.05 5.37 5.72 6.10 6.49 6.91
1.90% 1.91% 1.91% 1.92% 1.92% 1.92% 1.91% 1.91% 1.90% 1.90% 1.89%
0.51% 0.50% 0.49% 0.49% 0.49% 0.48% 0.47% 0.47% 0.46% 0.45% 0.45%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Switzerland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.52 0.26 0.24 0.20 0.19 0.13 0.11 0.09 0.08 0.05 0.05 1.92
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.48
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
162 253 262 303 330 455 524 609 674 805 818
1.37 0.68 0.64 0.54 0.49 0.33 0.28 0.23 0.20 0.14 0.14 5.05
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.43
127
UKRAINE MP3 Players (US $ mln): Ukraine 2001 - 2011 Ukraine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.80 4.02 4.19 4.27 4.37 4.68 5.06 5.46 5.90 6.37 6.88
1.85% 1.83% 1.80% 1.78% 1.77% 1.78% 1.80% 1.82% 1.84% 1.86% 1.88%
0.49% 0.48% 0.47% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.45% 0.45%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ukraine: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.20 0.15 0.14 0.14 0.11 0.10 0.09 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.13 1.78
0.08 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.45
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
213 304 408 421 422 503 562 594 727 740 743 807 864 885 888
0.86 0.54 0.39 0.37 0.37 0.30 0.26 0.24 0.17 0.17 0.17 0.14 0.12 0.12 0.12 0.34 4.68
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.44
128
UNITED KINGDOM MP3 Players (US $ mln): United Kingdom 2001 - 2011 United Kingdom % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
25.64 27.55 29.16 30.17 31.25 33.16 35.31 37.61 40.05 42.65 45.43
12.48% 12.52% 12.56% 12.60% 12.63% 12.61% 12.57% 12.53% 12.49% 12.45% 12.41%
3.33% 3.29% 3.25% 3.22% 3.19% 3.15% 3.11% 3.07% 3.03% 2.98% 2.94%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Kingdom: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.42 1.23 1.22 1.02 1.02 0.66 0.59 0.54 0.53 0.50 0.47 0.42 12.61
1.10 0.31 0.30 0.26 0.26 0.16 0.15 0.13 0.13 0.12 0.12 0.11 3.15
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
8 64 66 85 86 132 146 157 160 168 172 184
11.61 3.23 3.21 2.68 2.68 1.73 1.54 1.41 1.40 1.31 1.24 1.12 33.16
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
6 6.1
129
LATIN AMERICA EXECUTIVE SUMMARY
Country
Market Potential for MP3 Players in Latin America (US $ mln): 2006 Latent Demand US $ mln % of Latin America
_________________________________________________________________________________________________________
Brazil Mexico Argentina Colombia Chile Venezuela Peru Guatemala Ecuador Uruguay Paraguay Costa Rica El Salvador Bolivia Honduras Panama Nicaragua Guyana Suriname French Guiana Belize Falkland Islands Total
27.71 22.74 11.48 6.09 3.78 3.57 3.01 1.13 0.90 0.74 0.63 0.61 0.58 0.51 0.42 0.40 0.32 0.08 0.04 0.02 0.02 0.00 84.79
32.68% 26.83% 13.54% 7.19% 4.45% 4.21% 3.55% 1.33% 1.06% 0.87% 0.75% 0.72% 0.69% 0.60% 0.49% 0.48% 0.38% 0.10% 0.04% 0.03% 0.02% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in Latin America (US $ mln): 2006 Argentina Mexico
Colombia
Other Brazil
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
130 The Market for MP3 Players in Latin America: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
66.94 71.43 75.08 77.19 79.57 84.79 90.83 97.32 104.29 111.76 119.78
8.69 8.52 8.37 8.25 8.13 8.07 8.00 7.94 7.88 7.81 7.75
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.2
ARGENTINA MP3 Players (US $ mln): Argentina 2001 - 2011 Argentina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.57 9.32 9.98 10.44 10.91 11.48 12.10 12.76 13.45 14.17 14.94
12.80% 13.04% 13.29% 13.53% 13.71% 13.54% 13.32% 13.11% 12.89% 12.68% 12.47%
1.11% 1.11% 1.11% 1.12% 1.12% 1.09% 1.07% 1.04% 1.02% 0.99% 0.97%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
131 Argentina: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.65 1.65 1.65 0.85 0.69 0.60 0.56 0.52 0.52 0.51 0.49 0.39 0.32 0.32 0.31 2.53 13.54
0.13 0.13 0.13 0.07 0.06 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.20 1.09
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
158 159 161 240 280 322 348 371 373 375 394 458 546 554 565
1.40 1.40 1.40 0.72 0.58 0.51 0.47 0.44 0.44 0.43 0.41 0.33 0.27 0.27 0.26 2.14 11.48
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.3
BELIZE MP3 Players (US $ mln): Belize 2001 - 2011 Belize % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belize: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Orange Walk Corozal Dangriga Belmopan Total
1,739 1,974 1,975 1,994 2,036
0.01 0.00 0.00 0.00 0.00 0.02
60.00 12.50 12.50 10.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.4
132
BOLIVIA MP3 Players (US $ mln): Bolivia 2001 - 2011 Bolivia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.39 0.42 0.45 0.46 0.48 0.51 0.54 0.57 0.61 0.65 0.69
0.58% 0.59% 0.59% 0.60% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bolivia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.15 0.09 0.05 0.03 0.02 0.02 0.60
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
655 857 1,070 1,374 1,557 1,600 1,712
0.21 0.13 0.08 0.04 0.02 0.02 0.01 0.51
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.5
BRAZIL MP3 Players (US $ mln): Brazil 2001 - 2011 Brazil % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
21.84 23.32 24.53 25.22 26.00 27.71 29.67 31.78 34.04 36.45 39.04
32.63% 32.65% 32.67% 32.68% 32.68% 32.68% 32.67% 32.65% 32.64% 32.62% 32.59%
2.84% 2.78% 2.73% 2.69% 2.66% 2.64% 2.61% 2.59% 2.57% 2.55% 2.53%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
133 Brazil: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 2.46 0.96 0.91 0.82 0.81 0.60 0.58 0.58 0.57 0.48 0.42 0.39 0.37 0.36 18.00 32.68
0.35 0.20 0.08 0.07 0.07 0.06 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 1.45 2.64
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
57 117 218 231 249 252 317 328 333 336 399 426 457 476 486
3.70 2.09 0.82 0.77 0.69 0.68 0.51 0.49 0.49 0.48 0.41 0.36 0.33 0.31 0.30 15.26 27.71
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.6
CHILE MP3 Players (US $ mln): Chile 2001 - 2011 Chile % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.04 3.22 3.37 3.44 3.53 3.78 4.07 4.39 4.72 5.09 5.49
4.54% 4.51% 4.48% 4.46% 4.44% 4.45% 4.48% 4.51% 4.53% 4.56% 4.58%
0.39% 0.38% 0.38% 0.37% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.35%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
134 Chile: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
99 702 732 764 820 829 846 945 984 993 1,088 1,152
2.42 0.19 0.17 0.16 0.14 0.14 0.13 0.11 0.10 0.10 0.07 0.06 3.78
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.7
COLOMBIA MP3 Players (US $ mln): Colombia 2001 - 2011 Colombia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.71 5.06 5.36 5.55 5.74 6.09 6.49 6.91 7.36 7.84 8.35
7.04% 7.09% 7.14% 7.19% 7.22% 7.19% 7.15% 7.10% 7.06% 7.02% 6.97%
0.61% 0.60% 0.60% 0.59% 0.59% 0.58% 0.57% 0.56% 0.56% 0.55% 0.54%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
135 Colombia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.26 0.94 0.92 0.37 0.37 0.20 0.18 0.16 0.14 0.14 0.11 0.08 0.07 0.07 0.06 0.11 7.19
0.26 0.08 0.07 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
84 220 228 469 472 745 778 823 878 894 1,019 1,115 1,183 1,212 1,246
2.76 0.80 0.78 0.32 0.31 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.09
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.8
COSTA RICA MP3 Players (US $ mln): Costa Rica 2001 - 2011 Costa Rica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.47 0.51 0.54 0.55 0.57 0.61 0.65 0.69 0.74 0.78 0.84
0.70% 0.71% 0.71% 0.72% 0.72% 0.72% 0.71% 0.71% 0.71% 0.70% 0.70%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
136 Costa Rica: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.14 0.09 0.08 0.06 0.06 0.03 0.72
0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Limon Heredia Liberia Total
630 898 1,056 1,116 1,275 1,276 1,518
0.22 0.12 0.08 0.07 0.05 0.05 0.03 0.61
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.9
ECUADOR MP3 Players (US $ mln): Ecuador 2001 - 2011 Ecuador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.67 0.73 0.78 0.82 0.85 0.90 0.95 1.00 1.05 1.11 1.17
1.00% 1.02% 1.04% 1.06% 1.07% 1.06% 1.04% 1.02% 1.01% 0.99% 0.97%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ecuador: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.33 0.06 0.04 0.04 0.04 0.04 0.03 0.03 1.06
0.04 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
416 541 1,282 1,414 1,423 1,429 1,473 1,482 1,522
0.38 0.28 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.90
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.10
137
EL SALVADOR MP3 Players (US $ mln): El Salvador 2001 - 2011 El Salvador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.45 0.48 0.51 0.53 0.55 0.58 0.62 0.66 0.70 0.74 0.79
0.67% 0.68% 0.68% 0.69% 0.69% 0.69% 0.68% 0.68% 0.67% 0.67% 0.66%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
El Salvador: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.12 0.07 0.04 0.04 0.03 0.69
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
459 976 1,169 1,402 1,430 1,564
0.33 0.10 0.06 0.04 0.03 0.02 0.58
56.44 16.93 10.67 6.38 5.77 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.11
FALKLAND ISLANDS MP3 Players (US $ mln): Falkland Islands 2001 - 2011 Falkland Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
138 Falkland Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley
2,026
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.12
FRENCH GUIANA MP3 Players (US $ mln): French Guiana 2001 - 2011 French Guiana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.03
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
French Guiana: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
1,654 1,949 1,977 1,992 2,044
0.02 0.00 0.00 0.00 0.00 0.02
66.67 11.67 10.00 8.33 3.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.13
139
GUATEMALA MP3 Players (US $ mln): Guatemala 2001 - 2011 Guatemala % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.87 0.94 0.99 1.02 1.06 1.13 1.20 1.28 1.36 1.45 1.54
1.30% 1.31% 1.32% 1.33% 1.33% 1.33% 1.32% 1.31% 1.30% 1.30% 1.29%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guatemala: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.98 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
214 1,178 1,203 1,395 1,404 1,426 1,427 1,465
0.83 0.06 0.06 0.04 0.04 0.03 0.03 0.03 1.13
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.14
GUYANA MP3 Players (US $ mln): Guyana 2001 - 2011 Guyana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.10 0.11 0.11
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
140 Guyana: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.01 0.01 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
1,168 1,776 1,855 1,926 2,007
0.06 0.01 0.01 0.00 0.00 0.08
75.19 11.28 7.52 4.14 1.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.15
HONDURAS MP3 Players (US $ mln): Honduras 2001 - 2011 Honduras % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.33 0.36 0.37 0.38 0.39 0.42 0.45 0.48 0.52 0.56 0.60
0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Honduras: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.15 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.49
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
701 861 1,598 1,604 1,623 1,730 1,775 1,806 1,821 1,857 1,863
0.19 0.13 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.42
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.16
141
MEXICO MP3 Players (US $ mln): Mexico 2001 - 2011 Mexico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.78 19.74 20.45 20.73 21.13 22.74 24.69 26.80 29.09 31.58 34.28
28.05% 27.64% 27.24% 26.85% 26.56% 26.83% 27.18% 27.54% 27.89% 28.26% 28.62%
2.44% 2.36% 2.28% 2.21% 2.16% 2.16% 2.18% 2.19% 2.20% 2.21% 2.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mexico: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.62 1.47 1.11 1.10 0.98 0.94 0.91 0.89 0.63 0.63 0.62 0.56 0.56 0.52 0.52 7.78 26.83
0.61 0.12 0.09 0.09 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.63 2.16
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
25 171 202 204 216 225 232 236 310 311 314 338 342 370 372
6.46 1.24 0.94 0.93 0.83 0.79 0.77 0.76 0.53 0.53 0.52 0.48 0.48 0.44 0.44 6.59 22.74
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.17
142
NICARAGUA MP3 Players (US $ mln): Nicaragua 2001 - 2011 Nicaragua % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.26 0.27 0.29 0.29 0.30 0.32 0.35 0.37 0.40 0.43 0.46
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nicaragua: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.09 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.38
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
784 1,092 1,559 1,591 1,641 1,667 1,802 1,820 1,839
0.15 0.07 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.32
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.18
PANAMA MP3 Players (US $ mln): Panama 2001 - 2011 Panama % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.31 0.33 0.35 0.37 0.38 0.40 0.43 0.46 0.48 0.51 0.55
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
143 Panama: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.48
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
576 1,343 1,463 1,493 1,614 1,619 1,853 1,862
0.25 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.40
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.19
PARAGUAY MP3 Players (US $ mln): Paraguay 2001 - 2011 Paraguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.47 0.51 0.55 0.58 0.60 0.63 0.67 0.70 0.74 0.78 0.83
0.71% 0.72% 0.73% 0.75% 0.75% 0.75% 0.73% 0.72% 0.71% 0.70% 0.69%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Paraguay: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.07 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.75
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Concepción Pilar Coronel Oviedo Villarrica Caaguazu Total
417 1,204 1,351 1,352 1,401 1,653 1,701 1,702 1,743 1,744 1,759
0.38 0.06 0.04 0.04 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.63
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.20
144
PERU MP3 Players (US $ mln): Peru 2001 - 2011 Peru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.35 2.52 2.65 2.74 2.83 3.01 3.21 3.43 3.66 3.91 4.18
3.51% 3.52% 3.53% 3.55% 3.55% 3.55% 3.54% 3.52% 3.51% 3.50% 3.49%
0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Peru: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.99 0.26 0.24 0.21 0.17 0.13 0.12 0.11 0.11 0.09 0.06 0.06 3.55
0.16 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.29
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
135 643 664 711 802 933 963 1,002 1,011 1,091 1,240 1,257
1.69 0.22 0.21 0.18 0.14 0.11 0.10 0.09 0.09 0.07 0.05 0.05 3.01
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.21
145
SURINAME MP3 Players (US $ mln): Suriname 2001 - 2011 Suriname % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.04 0.04
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Suriname: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
1,462 1,979 2,029 2,061 2,069
0.03 0.00 0.00 0.00 0.00 0.04
87.39 6.72 3.36 1.68 0.84 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.22
URUGUAY MP3 Players (US $ mln): Uruguay 2001 - 2011 Uruguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.54 0.59 0.64 0.67 0.71 0.74 0.77 0.81 0.84 0.88 0.92
0.80% 0.82% 0.85% 0.87% 0.89% 0.87% 0.85% 0.83% 0.81% 0.79% 0.77%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
146 Uruguay: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.87
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
296 1,413 1,435 1,509 1,537 1,609 1,626 1,648 1,659
0.55 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.74
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.23
VENEZUELA MP3 Players (US $ mln): Venezuela 2001 - 2011 Venezuela % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.77 2.97 3.14 3.25 3.36 3.57 3.80 4.05 4.32 4.61 4.91
4.13% 4.16% 4.18% 4.21% 4.22% 4.21% 4.19% 4.17% 4.14% 4.12% 4.10%
0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.32% 0.32%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
147 Venezuela: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.43 0.38 0.29 0.24 0.17 0.16 0.11 0.11 0.09 0.09 0.08 0.08 0.08 0.08 0.71 4.21
0.09 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.06 0.34
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
198 425 465 584 669 812 824 997 1,018 1,082 1,090 1,099 1,104 1,112 1,143
0.95 0.36 0.32 0.24 0.20 0.14 0.14 0.09 0.09 0.07 0.07 0.07 0.07 0.07 0.06 0.60 3.57
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
7 7.1
148
NORTH AMERICA & THE CARIBBEAN EXECUTIVE SUMMARY
Country
Market Potential for MP3 Players in North America & the Caribbean (US $ mln): 2006 Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Dominican Republic Puerto Rico Cuba Haiti Trinidad and Tobago Jamaica Bahamas Martinique Barbados Guadeloupe Netherlands Antilles Bermuda Aruba Virgin Islands, US Greenland Cayman Islands St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines British Virgin Islands Dominica St. Kitts and Nevis Other Total
251.03 19.00 1.21 0.95 0.47 0.31 0.28 0.23 0.11 0.11 0.10 0.09 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 274.21
91.55% 6.93% 0.44% 0.35% 0.17% 0.11% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in North America & the Caribbean (US $ mln): 2006
Canada Dominican Republic Puerto Rico United States
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
North America & the Caribbean
149
The Market for MP3 Players in North America & the Caribbean: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
152.43 180.79 207.88 228.57 249.96 274.21 300.97 330.36 362.64 398.09 437.04
19.80 21.57 23.16 24.42 25.55 26.08 26.52 26.95 27.39 27.83 28.28
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.2
ANTIGUA AND BARBUDA
Year
MP3 Players (US $ mln): Antigua and Barbuda 2001 - 2011 Antigua and Barbuda % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Antigua and Barbuda: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Saint John's Codrington Total
1,721 2,067
0.01 0.00 0.01
97.30 2.70 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.3
150
ARUBA MP3 Players (US $ mln): Aruba 2001 - 2011 Aruba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.06 0.06 0.06 0.07
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Aruba: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
1,514 1,560
0.03 0.02 0.05
54.05 45.95 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.4
BAHAMAS MP3 Players (US $ mln): Bahamas 2001 - 2011 Bahamas % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.09 0.09 0.10 0.10 0.10 0.11 0.12 0.13 0.14 0.15 0.16
0.06% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
151
Bahamas: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport
1,001 1,644
Total
0.09 0.02 0.11
84.91 15.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.5
BARBADOS MP3 Players (US $ mln): Barbados 2001 - 2011 Barbados % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.11 0.12 0.12 0.13
0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Barbados: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
982
0.10 0.10
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.6
152
BERMUDA MP3 Players (US $ mln): Bermuda 2001 - 2011 Bermuda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.07
0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bermuda: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Hamilton Saint George Total
1,468 1,585
0.03 0.02 0.05
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.7 Year
BRITISH VIRGIN ISLANDS MP3 Players (US $ mln): British Virgin Islands 2001 - 2011 British Virgin Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
153
British Virgin Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Road Town Total
1,817
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.8
CANADA MP3 Players (US $ mln): Canada 2001 - 2011 Canada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15.01 16.01 16.83 17.30 17.83 19.00 20.36 21.82 23.38 25.05 26.84
9.84% 8.86% 8.10% 7.57% 7.13% 6.93% 6.77% 6.60% 6.45% 6.29% 6.14%
1.95% 1.91% 1.88% 1.85% 1.82% 1.81% 1.79% 1.78% 1.77% 1.75% 1.74%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Canada: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.07 1.77 0.84 0.50 0.38 0.36 0.35 0.19 0.11 0.10 0.07 0.07 0.06 0.04 0.04 6.93
0.54 0.46 0.22 0.13 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.81
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
29 37 106 163 187 195 199 321 513 547 699 704 762 882 930
5.68 4.84 2.29 1.36 1.05 0.99 0.95 0.51 0.29 0.27 0.19 0.19 0.16 0.12 0.11 19.00
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.9
154
CAYMAN ISLANDS MP3 Players (US $ mln): Cayman Islands 2001 - 2011 Cayman Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cayman Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
1,709 1,845 1,996 2,037
0.01 0.01 0.00 0.00 0.02
58.33 29.17 8.33 4.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.10
CUBA MP3 Players (US $ mln): Cuba 2001 - 2011 Cuba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.38 0.40 0.42 0.43 0.44 0.47 0.51 0.55 0.59 0.64 0.69
0.25% 0.22% 0.20% 0.19% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
155
Cuba: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.17
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
577 1,295 1,434 1,513 1,548 1,556 1,677 1,687 1,698 1,700 1,704
0.25 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.47
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.11
DOMINICA MP3 Players (US $ mln): Dominica 2001 - 2011 Dominica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominica: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Portsmouth Saint Joseph Berekua Marigot Total
1,897 2,057 2,058 2,059 2,060
0.00 0.00 0.00 0.00 0.00 0.01
64.71 8.82 8.82 8.82 8.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.12
156
DOMINICAN REPUBLIC MP3 Players (US $ mln): Dominican Republic 2001 - 2011 Dominican Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.01 1.06 1.09 1.10 1.12 1.21 1.31 1.43 1.56 1.70 1.86
0.66% 0.58% 0.52% 0.48% 0.45% 0.44% 0.44% 0.43% 0.43% 0.43% 0.42%
0.13% 0.13% 0.12% 0.12% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominican Republic: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total
229 769 1,219 1,274 1,307 1,419 1,500 1,501 1,529
0.78 0.16 0.06 0.05 0.05 0.04 0.03 0.03 0.03 1.21
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.28 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.44
0.07 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.13
GREENLAND MP3 Players (US $ mln): Greenland 2001 - 2011 Greenland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
157
Greenland: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Julianehab Egedesminde Sukkertoppen Frederikshab Narsarsuaq Christianshab Ammassalik Godhavn Nanortalik Scoresbysund Thule Uppernavik Total
1,822 1,933 1,969 1,997 1,998 1,999 2,023 2,024 2,025 2,050 2,051 2,052 2,053 2,054 2,055
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.14
GRENADA MP3 Players (US $ mln): Grenada 2001 - 2011 Grenada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Grenada: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
1,813 1,993
0.01 0.00 0.01
80.00 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.15
158
GUADELOUPE MP3 Players (US $ mln): Guadeloupe 2001 - 2011 Guadeloupe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.10 0.10 0.11 0.11
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guadeloupe: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
1,516 1,751 1,791 1,825 1,836 1,847 1,854 1,864 1,865 1,907
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.09
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.16
HAITI MP3 Players (US $ mln): Haiti 2001 - 2011 Haiti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.23 0.25 0.27 0.28 0.29 0.31 0.32 0.34 0.36 0.38 0.40
0.15% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
159
Haiti: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.11
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total
646 1,457 1,639 1,646 1,647 1,769
0.22 0.03 0.02 0.02 0.02 0.01 0.31
70.39 10.12 5.51 5.36 5.36 3.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.17
JAMAICA MP3 Players (US $ mln): Jamaica 2001 - 2011 Jamaica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.19 0.20 0.21 0.22 0.23 0.25 0.26 0.27 0.28 0.30
0.11% 0.10% 0.10% 0.09% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Jamaica: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
765 1,510 1,576 1,729 1,755 1,903
0.16 0.03 0.02 0.01 0.01 0.00 0.23
67.83 11.50 9.04 5.30 4.52 1.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.18
160
MARTINIQUE MP3 Players (US $ mln): Martinique 2001 - 2011 Martinique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.08 0.09 0.10 0.10 0.11 0.11 0.12 0.12 0.13 0.13
0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Martinique: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
1,210 1,693 1,781 1,804 1,829 1,882 1,966 1,967
0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.19 Year
NETHERLANDS ANTILLES MP3 Players (US $ mln): Netherlands Antilles 2001 - 2011 Netherlands Antilles % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.07
0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
161
Netherlands Antilles: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
1,238 1,963 2,064
0.05 0.00 0.00 0.06
94.70 4.55 0.76 100.00
0.02 0.00 0.00 0.02
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.20
PUERTO RICO MP3 Players (US $ mln): Puerto Rico 2001 - 2011 Puerto Rico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.73 0.79 0.83 0.86 0.90 0.95 1.01 1.08 1.14 1.22 1.30
0.48% 0.44% 0.40% 0.38% 0.36% 0.35% 0.34% 0.33% 0.32% 0.31% 0.30%
0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Puerto Rico: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.35
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
639 893 992 996 1,103 1,247 1,266 1,267 1,303 1,400 1,443 1,525 1,575 1,597 1,650
0.22 0.12 0.10 0.09 0.07 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.95
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.21
162
ST. KITTS AND NEVIS MP3 Players (US $ mln): St. Kitts and Nevis 2001 - 2011 St. Kitts and Nevis % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Kitts and Nevis: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
1,851 2,068
0.01 0.00 0.01
95.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.22
ST. LUCIA MP3 Players (US $ mln): St. Lucia 2001 - 2011 St. Lucia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
163
St. Lucia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
1,689 1,943
0.01 0.00 0.02
82.81 17.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.23 Year
ST. VINCENT AND THE GRENADINES MP3 Players (US $ mln): St. Vincent and the Grenadines 2001 - 2011 St. Vincent and the Grenadines % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
City
St. Vincent and the Grenadines: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Kingstown Georgetown Total
1,826 2,065
0.01 0.00 0.01
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.24
164
TRINIDAD AND TOBAGO MP3 Players (US $ mln): Trinidad and Tobago 2001 - 2011 Trinidad and Tobago % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.22 0.23 0.25 0.25 0.26 0.28 0.30 0.32 0.34 0.37 0.40
0.14% 0.13% 0.12% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Trinidad and Tobago: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
856 1,085 1,162 1,716
0.13 0.07 0.06 0.01 0.28
45.67 26.77 22.83 4.72 100.00
0.05 0.03 0.02 0.00 0.10
0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.25
UNITED STATES MP3 Players (US $ mln): United States 2001 - 2011 United States % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
134.13 161.26 187.35 207.46 228.21 251.03 276.14 303.75 334.12 367.54 404.29
87.99% 89.20% 90.13% 90.77% 91.30% 91.55% 91.75% 91.94% 92.14% 92.32% 92.51%
17.42% 19.24% 20.88% 22.16% 23.33% 23.88% 24.33% 24.78% 25.24% 25.70% 26.16%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
165
United States: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
20.83 7.54 6.93 4.03 3.58 2.55 2.52 2.49 2.42 2.32 2.30 1.93 1.64 1.54 1.50 27.43 91.55
5.43 1.97 1.81 1.05 0.93 0.67 0.66 0.65 0.63 0.60 0.60 0.50 0.43 0.40 0.39 7.16 23.88
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
1 3 4 10 12 20 21 22 24 27 28 33 40 45 50
57.11 20.67 19.00 11.06 9.80 7.00 6.92 6.82 6.63 6.36 6.32 5.29 4.51 4.21 4.10 75.23 251.03
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.26 Year
VIRGIN ISLANDS, US MP3 Players (US $ mln): Virgin Islands, US 2001 - 2011 Virgin Islands, US % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.03 0.03 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.06
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
166
Virgin Islands, US: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total
1,533 1,878 1,879 1,912 1,961 2,021
0.02 0.01 0.01 0.00 0.00 0.00 0.04
57.58 12.12 12.12 9.09 6.06 3.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
8 8.1
167
OCEANA EXECUTIVE SUMMARY Market Potential for MP3 Players in Oceana (US $ mln): 2006 Latent Demand US $ mln
Country
% of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Guam New Caledonia French Polynesia Solomon Islands Northern Mariana Island Western Samoa American Samoa Micronesia Federation Vanuatu Tonga Palau Marshall Islands Cook Islands Kiribati Nauru Norfolk Island Christmas Island Wallis and Futuna Tuvalu Niue Tokelau Cocos (Keeling) Island Other Total
10.96 1.65 0.14 0.08 0.07 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 13.06
83.89% 12.65% 1.04% 0.59% 0.56% 0.48% 0.17% 0.17% 0.11% 0.09% 0.05% 0.04% 0.04% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for MP3 Players in Oceana (US $ mln): 2006
New Zealand Fiji Guam Australia
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Oceana
168 The Market for MP3 Players in Oceana: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.32 11.01 11.57 11.89 12.25 13.06 14.00 15.00 16.08 17.24 18.48
1.34 1.31 1.29 1.27 1.25 1.24 1.23 1.22 1.21 1.21 1.20
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.2
AMERICAN SAMOA MP3 Players (US $ mln): American Samoa 2001 - 2011 American Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
American Samoa: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.02 0.01 0.01 0.09
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Vaitogi Utulei Total
1,911 1,958 1,959 2,018 2,019
0.00 0.00 0.00 0.00 0.00 0.01
33.33 22.22 22.22 11.11 11.11 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.3
169
AUSTRALIA MP3 Players (US $ mln): Australia 2001 - 2011 Australia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.71 9.27 9.73 9.98 10.27 10.96 11.76 12.63 13.55 14.55 15.62
84.34% 84.19% 84.05% 83.90% 83.79% 83.89% 84.02% 84.15% 84.28% 84.41% 84.53%
1.13% 1.11% 1.08% 1.07% 1.05% 1.04% 1.04% 1.03% 1.02% 1.02% 1.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Australia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
24.59 24.26 15.32 7.73 3.94 2.65 1.25 1.25 0.87 0.61 0.55 0.46 0.41 83.89
0.31 0.30 0.19 0.10 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.04
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
65 67 123 191 316 445 751 754 906 1,055 1,093 1,179 1,243
3.21 3.17 2.00 1.01 0.51 0.35 0.16 0.16 0.11 0.08 0.07 0.06 0.05 10.96
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.4
170
CHRISTMAS ISLAND MP3 Players (US $ mln): Christmas Island 2001 - 2011 Christmas Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Christmas Island: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
2,038
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.5
COOK ISLANDS MP3 Players (US $ mln): Cook Islands 2001 - 2011 Cook Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cook Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua
1,976
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.6
171
FIJI MP3 Players (US $ mln): Fiji 2001 - 2011 Fiji % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.09 0.10 0.11 0.12 0.13 0.14 0.14 0.14 0.14 0.14 0.14
0.85% 0.91% 0.97% 1.04% 1.09% 1.04% 0.98% 0.93% 0.87% 0.82% 0.78%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Fiji: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.09 1.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Suva Nadi
867 1,726
Total
0.12 0.01 0.14
90.91 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.7
FRENCH POLYNESIA MP3 Players (US $ mln): French Polynesia 2001 - 2011 French Polynesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.05 0.06 0.06 0.06 0.06 0.07 0.07 0.08 0.08 0.09
0.47% 0.47% 0.48% 0.48% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
172 French Polynesia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.11 0.06 0.03 0.02 0.01 0.48
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo
1,439 1,695 1,803 1,908 1,952 2,015
Total
0.03 0.01 0.01 0.00 0.00 0.00 0.06
52.17 21.74 13.04 6.52 4.35 2.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.8
GUAM MP3 Players (US $ mln): Guam 2001 - 2011 Guam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.06 0.07 0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.10
0.55% 0.56% 0.57% 0.59% 0.60% 0.59% 0.58% 0.57% 0.55% 0.54% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guam: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.11 0.02 0.01 0.59
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
1,388 1,589 1,684 1,950 2,014
0.04 0.02 0.01 0.00 0.00 0.08
49.80 26.17 18.61 3.63 1.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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KIRIBATI MP3 Players (US $ mln): Kiribati 2001 - 2011 Kiribati % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kiribati: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Tarawa
2,001
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.10
MARSHALL ISLANDS MP3 Players (US $ mln): Marshall Islands 2001 - 2011 Marshall Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Marshall Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Majuro
1,971
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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174
MICRONESIA FEDERATION MP3 Players (US $ mln): Micronesia Federation 2001 - 2011 Micronesia Federation % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Micronesia Federation: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Palikir
1,852
Total
0.01 0.01
100.00 100.00
0.05 0.05
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.12
NAURU MP3 Players (US $ mln): Nauru 2001 - 2011 Nauru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nauru: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren
2,009
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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NEW CALEDONIA MP3 Players (US $ mln): New Caledonia 2001 - 2011 New Caledonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.06 0.06 0.07 0.07 0.07 0.08 0.08 0.09 0.10 0.10
0.55% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
New Caledonia: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.04 0.03 0.03 0.02 0.01 0.01 0.56
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total
1,215 1,886 1,928 1,929 1,968 2,004 2,040
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.07
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.14
NEW ZEALAND MP3 Players (US $ mln): New Zealand 2001 - 2011 New Zealand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.29 1.38 1.46 1.50 1.55 1.65 1.77 1.89 2.01 2.15 2.30
12.50% 12.55% 12.60% 12.65% 12.69% 12.65% 12.61% 12.56% 12.52% 12.47% 12.43%
0.17% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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176 New Zealand: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.81 1.62 1.58 0.77 0.55 0.54 0.49 0.40 0.36 0.26 0.25 0.24 0.24 0.21 0.20 0.16 12.65
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
265 656 662 971 1,098 1,106 1,151 1,252 1,302 1,431 1,449 1,456 1,461 1,497 1,519
0.63 0.21 0.21 0.10 0.07 0.07 0.06 0.05 0.05 0.03 0.03 0.03 0.03 0.03 0.03 0.02 1.65
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.15
NIUE MP3 Players (US $ mln): Niue 2001 - 2011 Niue % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niue: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi
2,076
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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NORFOLK ISLAND MP3 Players (US $ mln): Norfolk Island 2001 - 2011 Norfolk Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norfolk Island: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston
2,031
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.17
NORTHERN MARIANA ISLAND MP3 Players (US $ mln): Northern Mariana Island 2001 - 2011 Northern Mariana Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03
0.15% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Northern Mariana Island: MP3 Players in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Saipan
1,571
Total
0.02 0.02
100.00 100.00
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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178
PALAU MP3 Players (US $ mln): Palau 2001 - 2011 Palau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palau: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Koror
1,936
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.19
SOLOMON ISLANDS MP3 Players (US $ mln): Solomon Islands 2001 - 2011 Solomon Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Solomon Islands: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Honiara
1,570
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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TOKELAU MP3 Players (US $ mln): Tokelau 2001 - 2011 Tokelau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tokelau: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau
2,077
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.21
TONGA MP3 Players (US $ mln): Tonga 2001 - 2011 Tonga % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tonga: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
1,872
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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TUVALU MP3 Players (US $ mln): Tuvalu 2001 - 2011 Tuvalu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tuvalu: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti
2,070
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.23
VANUATU MP3 Players (US $ mln): Vanuatu 2001 - 2011 Vanuatu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.04% 0.04% 0.04% 0.04% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Vanuatu: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Port Vila
1,866
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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181
WALLIS AND FUTUNA MP3 Players (US $ mln): Wallis and Futuna 2001 - 2011 Wallis and Futuna % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Wallis and Futuna: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Mata-utu
2,047
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.25
WESTERN SAMOA MP3 Players (US $ mln): Western Samoa 2001 - 2011 Western Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Samoa: MP3 Players in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.11
0.00 0.00
_________________________________________________________________________________________________________
Apia
1,686
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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©2005 ICON Group International, Inc.
Disclaimers, Warrantees, and User Agreement Provisions
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS DISCLAIMERS & SAFE HARBOR
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