The 2006-2011 World Outlook for Beer
by Professor Philip M. Parker, Ph.D. Eli Lilly Chaired Professor of Business, Innovation and Society INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group International, Inc. ICON Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong, and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. ICON Group Customer Service 7404 Trade Street San Diego, CA 92121 USA Tel: 1-858-635-9410 Fax: 1-858-635-9414 E-mail:
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
10 10 10 11 12 13 13 13 14 14 14
2
SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential
15 15
3
AFRICA, EUROPE & THE MIDDLE EAST 3.1 Executive Summary 3.2 Afghanistan 3.3 Albania 3.4 Algeria 3.5 Andorra 3.6 Angola 3.7 Armenia 3.8 Austria 3.9 Azerbaijan 3.10 Bahrain 3.11 Belarus 3.12 Belgium 3.13 Benin 3.14 Bosnia and Herzegovina 3.15 Botswana 3.16 Bulgaria 3.17 Burkina Faso 3.18 Burundi 3.19 Cameroon 3.20 Cape Verde 3.21 Central African Republic 3.22 Chad 3.23 Comoros 3.24 Congo (formerly Zaire) 3.25 Cote d'Ivoire 3.26 Croatia 3.27 Cyprus 3.28 Czech Republic 3.29 Denmark 3.30 Djibouti 3.31 Egypt 3.32 Equatorial Guinea 3.33 Estonia 3.34 Ethiopia 3.35 Finland 3.36 France
17 17 18 19 19 20 21 21 22 23 24 24 25 26 27 27 28 29 30 30 31 32 32 33 34 35 35 36 37 37 38 39 40 40 41 42 43
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Contents 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 3.55 3.56 3.57 3.58 3.59 3.60 3.61 3.62 3.63 3.64 3.65 3.66 3.67 3.68 3.69 3.70 3.71 3.72 3.73 3.74 3.75 3.76 3.77 3.78 3.79 3.80 3.81 3.82 3.83 3.84 3.85 3.86 3.87 3.88 3.89
vi Gabon Georgia Germany Ghana Greece Guinea Guinea-Bissau Hungary Iceland Iran Iraq Ireland Israel Italy Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Madagascar Malawi Mali Malta Mauritania Mauritius Moldova Monaco Morocco Mozambique Namibia Netherlands Niger Nigeria Norway Oman Pakistan Palestine Poland Portugal Qatar Republic of Congo Reunion Romania Russia Rwanda
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Contents 3.90 3.91 3.92 3.93 3.94 3.95 3.96 3.97 3.98 3.99 3.100 3.101 3.102 3.103 3.104 3.105 3.106 3.107 3.108 3.109 3.110 3.111 3.112 3.113 3.114 3.115 3.116 3.117 3.118 3.119 3.120 4
vii San Marino Sao Tome E Principe Saudi Arabia Senegal Sierra Leone Slovakia Slovenia Somalia South Africa Spain Sudan Swaziland Sweden Switzerland Syrian Arab Republic Tajikistan Tanzania The Gambia Togo Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom Uzbekistan Western Sahara Yemen Zambia Zimbabwe
ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia 4.11 Japan 4.12 Laos 4.13 Macau 4.14 Malaysia 4.15 Maldives 4.16 Mongolia 4.17 Nepal 4.18 North Korea 4.19 Papua New Guinea 4.20 Philippines
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Contents 4.21 4.22 4.23 4.24 4.25 4.26 4.27
viii Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
122 123 123 124 125 126 126
5
LATIN AMERICA 5.1 Executive Summary 5.2 Argentina 5.3 Belize 5.4 Bolivia 5.5 Brazil 5.6 Chile 5.7 Colombia 5.8 Costa Rica 5.9 Ecuador 5.10 El Salvador 5.11 Falkland Islands 5.12 French Guiana 5.13 Guatemala 5.14 Guyana 5.15 Honduras 5.16 Mexico 5.17 Nicaragua 5.18 Panama 5.19 Paraguay 5.20 Peru 5.21 Suriname 5.22 Uruguay 5.23 Venezuela
128 128 129 130 131 131 132 133 134 135 136 136 137 138 138 139 140 141 141 142 143 144 144 145
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NORTH AMERICA & THE CARIBBEAN 6.1 Executive Summary 6.2 Antigua and Barbuda 6.3 Aruba 6.4 Bahamas 6.5 Barbados 6.6 Bermuda 6.7 British Virgin Islands 6.8 Canada 6.9 Cayman Islands 6.10 Cuba 6.11 Dominica 6.12 Dominican Republic 6.13 Greenland 6.14 Grenada 6.15 Guadeloupe 6.16 Haiti 6.17 Jamaica 6.18 Martinique 6.19 Netherlands Antilles 6.20 Puerto Rico
147 147 148 149 149 150 151 151 152 153 153 154 155 155 156 157 157 158 159 159 160
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Contents 6.21 6.22 6.23 6.24 6.25 6.26
ix St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago United States Virgin Islands, US
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OCEANA 7.1 Executive Summary 7.2 American Samoa 7.3 Australia 7.4 Christmas Island 7.5 Cook Islands 7.6 Fiji 7.7 French Polynesia 7.8 Guam 7.9 Kiribati 7.10 Marshall Islands 7.11 Micronesia Federation 7.12 Nauru 7.13 New Caledonia 7.14 New Zealand 7.15 Niue 7.16 Norfolk Island 7.17 Northern Mariana Island 7.18 Palau 7.19 Solomon Islands 7.20 Tokelau 7.21 Tonga 7.22 Tuvalu 7.23 Vanuatu 7.24 Wallis and Futuna 7.25 Western Samoa
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 8.1 Disclaimers & Safe Harbor 8.2 ICON Group International, Inc. User Agreement Provisions
182 182 183
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Introduction
1 1.1
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INTRODUCTION OVERVIEW
This study covers the world outlook for beer across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for beer. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. 1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for beer is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced www.icongrouponline.com
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Introduction
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by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for beer at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand. 1.3
THE METHODOLOGY
In order to estimate the latent demand for beer on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant. Latent Demand
B
A
Income
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Introduction
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depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for beer across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for beer. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for beer. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just beer. 1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e., China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “beer” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within beer falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place).
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Introduction
13
Given this caveat, in this report we define "beer" as including alcoholic beverages brewed from malt, sugar, hops, and water that has been fermented with yeast (e.g. products such as Budweiser Beer, Coors Light Beer). All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication’s release in 2005). 1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of beer as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis. 1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2 1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e., the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e., not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for beer is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e., African countries will have similar latent demand structures controlling for the income variation across the pool of African countries).
2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including ICON Group Ltd., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
14
This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain countrycategory combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e., perhaps via resellers). 1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e., a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for beer is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e., countries which earn low levels of income will not use their savings, in the long run, to demand beer). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function. 1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables. 1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others. www.icongrouponline.com
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Summary of Findings
2
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SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for beer is estimated to be $170.5 billion in 2006. The distribution of the world latent demand (or potential industry earnings), however, is not evenly distributed across regions. Asia is the largest market with $54.4 billion or 31.91 percent, followed by Africa, Europe & the Middle East with $56.5 billion or 33.16 percent, and then North America & the Caribbean with $43.6 billion or 25.56 percent of the world market. In essence, if firms target these top 3 regions, they cover come 90.63 percent of the global latent demand for beer.
2.1
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for Beer (US $ mln): 2006 Latent Demand US $ mln
Region
% of Globe
_________________________________________________________________________________________________________
Africa, Europe & the Middle East Asia North America & the Caribbean Latin America Oceana Total
56,532 54,412 43,581 13,849 2,133 170,506
33.2 31.9 25.6 8.1 1.3 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Worldwide Market Potential for Beer (US $ mln): 2006 North America & the Caribbean Asia
Latin America Other Africa, Europe & the Middle East
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Summary of Findings
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Year
World Market for Beer: 2001 - 2011 World Market US $ mln
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
161,506.26 162,086.61 162,624.18 163,216.04 164,612.36 170,506.06 177,394.15 184,582.00 192,083.52 199,913.32 208,086.75
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
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Africa, Europe & the Middle East
3 3.1
17
AFRICA, EUROPE & THE MIDDLE EAST EXECUTIVE SUMMARY
Country
Market Potential for Beer in Africa, Europe & the Middle East (US $ mln): 2006 Latent Demand US $ mln % of Africa, Europe & the Middle East
_________________________________________________________________________________________________________
Germany France United Kingdom Italy Spain Russia Turkey Netherlands South Africa Poland Pakistan Belgium Egypt Saudi Arabia Switzerland Iran Austria Sweden Ukraine Greece Algeria Portugal Denmark Czech Republic Romania Other Total
7,708.21 5,768.05 5,414.86 5,061.05 2,883.89 2,265.62 1,793.71 1,553.97 1,469.18 1,315.41 1,132.66 1,037.55 993.04 928.22 824.17 822.18 808.64 789.34 765.16 727.07 687.49 632.13 541.75 525.87 525.49 9,556.88 56,531.59
13.64% 10.20% 9.58% 8.95% 5.10% 4.01% 3.17% 2.75% 2.60% 2.33% 2.00% 1.84% 1.76% 1.64% 1.46% 1.45% 1.43% 1.40% 1.35% 1.29% 1.22% 1.12% 0.96% 0.93% 0.93% 16.91% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Beer in Africa, Europe & the Middle East (US $ mln): 2006 Italy United Kingdom France
Germany
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
18
The Market for Beer in Africa, Europe & the Middle East: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
54,761.38 54,712.64 54,638.32 54,565.18 54,758.44 56,531.59 58,637.31 60,827.16 63,104.71 65,473.68 67,938.00
33.91 33.76 33.60 33.43 33.27 33.16 33.05 32.95 32.85 32.75 32.65
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.2
AFGHANISTAN Beer (US $ mln): Afghanistan 2001 - 2011 Afghanistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
75.30 76.70 78.08 79.48 80.91 82.39 83.90 85.43 86.99 88.58 90.20
0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Afghanistan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.15
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
464 1,261 1,362 1,477 1,713 1,717 1,777 1,784 1,824 1,827
52.87 8.39 6.57 4.86 2.15 2.12 1.52 1.49 1.23 1.19 82.39
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.3
19
ALBANIA Beer (US $ mln): Albania 2001 - 2011 Albania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
43.74 42.91 42.08 41.26 40.84 42.73 45.11 47.63 50.28 53.09 56.05
0.08% 0.08% 0.08% 0.08% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Albania: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.08
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje
1,035 1,479 1,481 1,489 1,526 1,550 1,662 1,670 1,767
Total
13.85 4.84 4.78 4.66 4.17 3.80 2.51 2.45 1.66 42.73
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.4
ALGERIA Beer (US $ mln): Algeria 2001 - 2011 Algeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
677.96 673.44 668.57 663.68 662.99 687.49 717.24 748.28 780.67 814.45 849.70
1.24% 1.23% 1.22% 1.22% 1.21% 1.22% 1.22% 1.23% 1.24% 1.24% 1.25%
0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41% 0.41%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
20
Algeria: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.44 0.18 0.13 0.09 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 1.22
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
147 264 368 478 709 726 730 776 843 844 847 897 937
248.63 103.78 72.76 50.49 30.03 28.21 28.05 25.24 21.45 21.28 20.95 18.97 17.65 687.49
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.5
ANDORRA Beer (US $ mln): Andorra 2001 - 2011 Andorra % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.30 4.38 4.46 4.54 4.62 4.71 4.79 4.88 4.97 5.06 5.15
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Andorra: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
1,634 1,742
2.82 1.88 4.71
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.6
21
ANGOLA Beer (US $ mln): Angola 2001 - 2011 Angola % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.96 39.72 39.45 39.18 39.15 40.59 42.32 44.13 46.02 47.99 50.04
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Angola: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje
687 1,688 1,706 1,799 1,807 1,873 1,901
Total
31.85 2.29 2.18 1.35 1.31 0.90 0.70 40.59
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.7
ARMENIA Beer (US $ mln): Armenia 2001 - 2011 Armenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.65 39.38 39.10 38.81 38.77 40.20 41.94 43.76 45.65 47.63 49.69
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
22
Armenia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Others Total
821 1,553 1,602 1,833 1,843 1,846 1,876 1,890 1,909 1,917 1,919 1,941 1,942
22.74 3.78 3.11 1.16 1.11 1.09 0.87 0.81 0.66 0.61 0.59 0.50 0.50 1.77 40.20
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 4.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.8
AUSTRIA Beer (US $ mln): Austria 2001 - 2011 Austria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
774.89 777.06 778.78 780.44 785.21 808.64 835.96 864.19 893.38 923.56 954.76
1.42% 1.42% 1.43% 1.43% 1.43% 1.43% 1.43% 1.42% 1.42% 1.41% 1.41%
0.48% 0.48% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
23
Austria: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.14 0.11 0.08 0.07 0.05 0.03 0.03 0.03 0.02 0.02 0.01 1.43
0.28 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
72 347 411 551 619 738 959 974 983 1,084 1,233 1,549
485.69 77.09 63.45 44.10 37.12 27.60 16.81 16.18 15.86 12.06 8.88 3.81 808.64
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.9
AZERBAIJAN Beer (US $ mln): Azerbaijan 2001 - 2011 Azerbaijan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
105.61 101.67 97.83 94.12 91.84 97.42 104.75 112.64 121.12 130.24 140.04
0.19% 0.19% 0.18% 0.17% 0.17% 0.17% 0.18% 0.19% 0.19% 0.20% 0.21%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Azerbaijan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.02 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.17
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
395 1,134 1,234 1,645 1,724 1,735 1,770 1,804 1,899
67.49 10.68 8.87 2.69 2.04 1.96 1.61 1.34 0.73 97.42
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.10
24
BAHRAIN Beer (US $ mln): Bahrain 2001 - 2011 Bahrain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
40.04 39.78 39.49 39.20 39.16 40.61 42.36 44.20 46.11 48.11 50.19
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bahrain: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.00 0.00 0.07
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd
868 1,159 1,378 1,637 1,868
Total
20.17 10.35 6.37 2.79 0.93 40.61
49.67 25.49 15.69 6.86 2.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.11
BELARUS Beer (US $ mln): Belarus 2001 - 2011 Belarus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
306.26 305.73 305.04 304.32 305.14 315.27 327.34 339.87 352.88 366.39 380.41
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
25
Belarus: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.21 0.07 0.05 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.56
0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
238 616 747 758 865 887 961 1,087 1,129 1,209 1,230 1,305
119.51 37.60 26.77 26.32 20.31 19.40 16.77 11.96 10.83 9.25 8.95 7.60 315.27
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.12
BELGIUM
Year
Beer (US $ mln): Belgium 2001 - 2011 Belgium % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,009.40 1,007.17 1,004.37 1,001.50 1,003.84 1,037.55 1,077.78 1,119.58 1,162.99 1,208.09 1,254.94
% of Globe
_________________________________________________________________________________________________________
1.84% 1.84% 1.84% 1.84% 1.83% 1.84% 1.84% 1.84% 1.84% 1.85% 1.85%
0.62% 0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.60% 0.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
26
Belgium: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.31 0.15 0.14 0.13 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.04 1.84
0.21 0.10 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.61
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende
109 185 309 339 359 553 603 663 696 721 723 724 773
Total
362.02 177.65 86.96 78.00 74.64 44.04 38.44 33.59 31.35 28.74 28.36 28.36 25.38 1037.55
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.13
BENIN Beer (US $ mln): Benin 2001 - 2011 Benin % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
26.17 25.99 25.80 25.62 25.59 26.53 27.68 28.88 30.13 31.44 32.80
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Benin: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
1,009 1,376 1,727 1,768 1,772
14.92 6.37 2.02 1.65 1.56 26.53
56.24 24.02 7.62 6.24 5.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.14
27
BOSNIA AND HERZEGOVINA Beer (US $ mln): Bosnia and Herzegovina 2001 - 2011 Bosnia and Herzegovina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
27.34 26.76 26.18 25.60 25.30 26.51 28.06 29.69 31.42 33.26 35.19
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bosnia and Herzegovina: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
1,153 1,546 1,627 1,657 1,664 1,699 1,726
10.43 3.86 2.87 2.60 2.50 2.22 2.02 26.51
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.15
BOTSWANA Beer (US $ mln): Botswana 2001 - 2011 Botswana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
42.06 41.57 41.07 40.57 40.37 42.01 44.04 46.17 48.40 50.74 53.18
0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
28
Botswana: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
1,334 1,369 1,409 1,432 1,573 1,596 1,615 1,764 1,800 1,812 1,834 1,861 1,883
7.15 6.51 5.99 5.48 3.48 3.16 2.96 1.68 1.35 1.29 1.16 0.97 0.84 42.01
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.16
BULGARIA Beer (US $ mln): Bulgaria 2001 - 2011 Bulgaria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
190.31 189.04 187.67 186.30 186.10 192.98 201.33 210.04 219.13 228.62 238.51
0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35%
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
29
Bulgaria: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.04 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.34
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
356 800 863 1,050 1,064 1,155 1,231 1,315 1,335 1,338 1,371
75.36 23.83 20.43 13.22 12.68 10.41 8.94 7.41 7.14 7.08 6.47 192.98
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.17
BURKINA FASO Beer (US $ mln): Burkina Faso 2001 - 2011 Burkina Faso % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
47.58 47.26 46.92 46.57 46.53 48.24 50.33 52.51 54.78 57.15 59.63
0.09% 0.09% 0.09% 0.09% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burkina Faso: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.02 0.01 0.00 0.00 0.00 0.09
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
765 1,045 1,608 1,689 1,723 1,778
25.85 13.51 3.04 2.28 2.05 1.52 48.24
53.58 28.00 6.30 4.73 4.24 3.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.18
30
BURUNDI Beer (US $ mln): Burundi 2001 - 2011 Burundi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.36 16.52 16.66 16.81 16.99 17.42 17.89 18.38 18.88 19.40 19.92
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burundi: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
1,076 1,515 1,983 2,013 2,033
12.35 4.30 0.36 0.23 0.18 17.42
70.91 24.68 2.08 1.30 1.04 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.19
CAMEROON Beer (US $ mln): Cameroon 2001 - 2011 Cameroon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
101.86 101.48 101.05 100.61 100.73 104.23 108.43 112.79 117.34 122.06 126.98
0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.19% 0.19% 0.19% 0.19%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
31
Cameroon: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.05 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.18
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
499 698 1,478 1,491 1,505 1,588 1,680 1,720 1,750 1,790
48.49 30.91 4.86 4.60 4.43 3.30 2.34 2.08 1.78 1.43 104.23
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.20
CAPE VERDE Beer (US $ mln): Cape Verde 2001 - 2011 Cape Verde % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.71 2.68 2.65 2.61 2.60 2.71 2.84 2.97 3.12 3.27 3.43
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cape Verde: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total
1,783 1,844 2,066 2,073 2,074
1.49 1.10 0.06 0.03 0.03 2.71
54.95 40.66 2.20 1.10 1.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.21
32
CENTRAL AFRICAN REPUBLIC Beer (US $ mln): Central African Republic 2001 - 2011 Central African Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.47 23.49 23.50 23.50 23.61 24.35 25.22 26.12 27.05 28.02 29.02
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Central African Republic: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
962 1,635 1,773 1,788 1,856 1,889
16.73 2.80 1.54 1.46 1.01 0.81 24.35
68.70 11.51 6.33 5.98 4.14 3.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.22
CHAD Beer (US $ mln): Chad 2001 - 2011 Chad % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.48 31.43 31.36 31.28 31.37 32.41 33.65 34.94 36.27 37.66 39.10
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
33
Chad: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
973 1,542 1,640 1,694 1,705 1,725 1,746 1,913 1,925
16.22 3.93 2.76 2.25 2.19 2.03 1.84 0.63 0.57 32.41
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.23
COMOROS Beer (US $ mln): Comoros 2001 - 2011 Comoros % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.52 1.54 1.57 1.59 1.62 1.65 1.68 1.72 1.75 1.79 1.83
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Comoros: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
1,892 1,940 2,011 2,048
0.80 0.50 0.23 0.11 1.65
48.84 30.23 13.95 6.98 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.24
34
CONGO (FORMERLY ZAIRE)
Year
Beer (US $ mln): Congo (formerly Zaire) 2001 - 2011 Congo (formerly Zaire) % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
80.99 89.32 98.45 108.50 117.21 112.71 106.32 100.29 94.60 89.23 84.17
0.15% 0.16% 0.18% 0.20% 0.21% 0.20% 0.18% 0.16% 0.15% 0.14% 0.12%
0.05% 0.06% 0.06% 0.07% 0.07% 0.07% 0.06% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Congo (formerly Zaire): Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.20
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
445 1,102 1,228 1,395 1,408 1,532 1,562 1,563 1,578 1,601 1,606 1,651
56.35 11.53 8.98 6.18 6.01 4.12 3.65 3.63 3.40 3.12 3.08 2.65 112.71
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.25
35
COTE D'IVOIRE Beer (US $ mln): Cote d'Ivoire 2001 - 2011 Cote d'Ivoire % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
93.37 95.26 97.12 99.02 100.91 102.64 104.36 106.11 107.89 109.70 111.54
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.16%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cote d'Ivoire: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.18
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
351 1,221 1,469 1,586 1,667 1,692 1,703 1,753
76.57 9.11 4.97 3.31 2.48 2.28 2.19 1.74 102.64
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.26
CROATIA Beer (US $ mln): Croatia 2001 - 2011 Croatia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
95.24 95.46 95.62 95.78 96.33 99.24 102.64 106.16 109.80 113.56 117.45
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
36
Croatia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.18
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
447 1,205 1,245 1,307 1,428 1,458 1,545 1,599
56.09 9.31 8.64 7.59 5.54 5.06 3.87 3.15 99.24
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.27
CYPRUS Beer (US $ mln): Cyprus 2001 - 2011 Cyprus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
36.95 37.07 37.18 37.27 37.52 38.62 39.91 41.23 42.61 44.02 45.49
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cyprus: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.01 0.01 0.07
0.01 0.01 0.00 0.00 0.02
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
955 1,079 1,442 1,529
16.93 12.16 5.37 4.16 38.62
43.83 31.50 13.91 10.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.28
37
CZECH REPUBLIC Beer (US $ mln): Czech Republic 2001 - 2011 Czech Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
499.35 502.25 504.89 507.49 511.74 525.87 542.05 558.74 575.93 593.66 611.93
0.91% 0.92% 0.92% 0.93% 0.93% 0.93% 0.92% 0.92% 0.91% 0.91% 0.90%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Czech Republic: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.42 0.13 0.11 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.93
0.14 0.04 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
153 355 409 657 854 862 873 883 907 908
234.63 75.49 64.20 34.05 20.62 20.43 20.04 19.45 18.48 18.48 525.87
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.29
DENMARK Beer (US $ mln): Denmark 2001 - 2011 Denmark % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
516.78 519.01 520.94 522.84 526.63 541.75 559.24 577.29 595.92 615.16 635.02
0.94% 0.95% 0.95% 0.96% 0.96% 0.96% 0.95% 0.95% 0.94% 0.94% 0.93%
0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
38
Denmark: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.53 0.10 0.07 0.06 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.96
0.18 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.32
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
130 436 595 654 923 1,039 1,062 1,063 1,068 1,077 1,182 1,232 1,256
301.67 57.57 38.82 34.58 18.07 13.61 12.72 12.72 12.50 12.27 9.82 8.93 8.48 541.75
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.30
DJIBOUTI Beer (US $ mln): Djibouti 2001 - 2011 Djibouti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.14 2.16 2.18 2.19 2.22 2.27 2.34 2.40 2.47 2.54 2.61
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Djibouti: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
1,779 2,010 2,032 2,034 2,035
1.52 0.23 0.18 0.18 0.17 2.27
66.67 10.11 8.05 7.82 7.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.31
39
EGYPT Beer (US $ mln): Egypt 2001 - 2011 Egypt % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
979.28 972.75 965.71 958.65 957.66 993.04 1,036.02 1,080.85 1,127.63 1,176.43 1,227.35
1.79% 1.78% 1.77% 1.76% 1.75% 1.76% 1.77% 1.78% 1.79% 1.80% 1.81%
0.61% 0.60% 0.59% 0.59% 0.58% 0.58% 0.58% 0.59% 0.59% 0.59% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Egypt: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.05 0.28 0.16 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 1.76
0.35 0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
58 197 299 852 857 870 889 899 988 1,013 1,027 1,142
591.58 156.88 89.87 20.71 20.54 20.11 19.25 18.93 15.65 14.74 14.25 10.54 993.04
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.32
40
EQUATORIAL GUINEA Beer (US $ mln): Equatorial Guinea 2001 - 2011 Equatorial Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.36 4.19 4.02 3.86 3.75 3.99 4.30 4.64 5.00 5.40 5.82
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Equatorial Guinea: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini
1,741 1,871 1,902 1,936
Total
1.89 0.91 0.69 0.50 3.99
47.24 22.83 17.32 12.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.33
ESTONIA Beer (US $ mln): Estonia 2001 - 2011 Estonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
59.92 59.11 58.28 57.45 57.09 59.50 62.49 65.63 68.93 72.40 76.04
0.11% 0.11% 0.11% 0.11% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
41
Estonia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.01 0.01 0.00 0.00 0.11
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
660 1,284 1,422 1,439 1,552 1,787 1,794
33.74 7.98 5.74 5.39 3.78 1.47 1.40 59.50
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.34
ETHIOPIA Beer (US $ mln): Ethiopia 2001 - 2011 Ethiopia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
146.36 147.59 148.73 149.88 151.42 155.31 159.71 164.22 168.87 173.64 178.55
0.27% 0.27% 0.27% 0.27% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.26%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ethiopia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.27
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Dessye Nazret Jimma Harar Mekele Bahr Dar Debre Markos Total
276 891 1,381 1,450 1,474 1,475 1,531 1,534 1,541 1,569 1,658
96.51 19.11 6.33 5.23 4.91 4.91 4.13 4.07 4.00 3.55 2.58 155.31
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.35
42
FINLAND Beer (US $ mln): Finland 2001 - 2011 Finland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
474.64 470.07 465.29 460.51 459.01 477.00 499.07 522.17 546.33 571.62 598.07
0.87% 0.86% 0.85% 0.84% 0.84% 0.84% 0.85% 0.86% 0.87% 0.87% 0.88%
0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.29% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Finland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.09 0.09 0.08 0.08 0.05 0.05 0.04 0.04 0.03 0.03 0.84
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka
209 479 488 512 549 716 737 806 810 886 938
Total
144.69 50.29 49.41 47.64 44.41 29.11 27.64 23.53 23.23 19.41 17.64 477.00
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.36
43
FRANCE
Year
Beer (US $ mln): France 2001 - 2011 France % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5,527.32 5,542.74 5,555.04 5,566.92 5,600.88 5,768.05 5,962.88 6,164.29 6,372.51 6,587.75 6,810.27
% of Globe
_________________________________________________________________________________________________________
10.09% 10.13% 10.17% 10.20% 10.23% 10.20% 10.17% 10.13% 10.10% 10.06% 10.02%
3.42% 3.42% 3.42% 3.41% 3.40% 3.38% 3.36% 3.34% 3.32% 3.30% 3.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
France: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.17 0.57 0.57 0.41 0.16 0.14 0.14 0.12 0.10 0.10 0.10 0.09 0.09 0.08 0.08 0.28 10.20
2.38 0.19 0.19 0.14 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.38
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
2 123 125 154 297 345 346 403 428 440 452 483 484 509 520
4,054.90 324.94 321.40 233.74 90.00 77.56 77.10 65.57 58.44 56.96 54.49 49.95 49.95 47.91 46.80 158.34 5768.05
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.37
44
GABON Beer (US $ mln): Gabon 2001 - 2011 Gabon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
28.29 28.64 28.98 29.32 29.71 30.39 31.13 31.88 32.66 33.45 34.26
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Gabon: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
916 1,253 1,810 1,887 1,895 1,900
18.25 8.50 1.30 0.83 0.78 0.73 30.39
60.07 27.99 4.27 2.73 2.56 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.38
GEORGIA Beer (US $ mln): Georgia 2001 - 2011 Georgia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
84.96 85.71 86.42 87.13 88.06 90.29 92.80 95.38 98.03 100.75 103.55
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
45
Georgia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.16
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
446 1,146 1,337 1,403 1,438 1,691 1,785 1,832
56.29 10.50 7.10 6.08 5.41 2.28 1.47 1.16 90.29
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.39
GERMANY Beer (US $ mln): Germany 2001 - 2011 Germany % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7,375.31 7,399.61 7,419.74 7,439.33 7,487.54 7,708.21 7,964.73 8,229.77 8,503.64 8,786.62 9,079.02
13.47% 13.52% 13.58% 13.63% 13.67% 13.64% 13.58% 13.53% 13.48% 13.42% 13.36%
4.57% 4.57% 4.56% 4.56% 4.55% 4.52% 4.49% 4.46% 4.43% 4.40% 4.36%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Germany: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.77 0.77 0.48 0.46 0.45 0.44 0.43 0.10 0.08 5.99
0.92 0.26 0.16 0.15 0.15 0.15 0.14 0.03 0.03 1.98
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
12 87 139 144 145 148 152 434 518
1,566.28 436.51 270.33 259.01 257.20 248.59 241.35 57.96 47.09 3384.31
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.40
46
GHANA Beer (US $ mln): Ghana 2001 - 2011 Ghana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
142.48 142.95 143.34 143.71 144.65 148.91 153.86 158.98 164.27 169.74 175.39
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ghana: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.26
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
362 710 1,097 1,258 1,280 1,495 1,496 1,611 1,620 1,668
73.41 29.78 11.68 8.43 8.04 4.56 4.56 3.02 2.94 2.48 148.91
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.41
GREECE Beer (US $ mln): Greece 2001 - 2011 Greece % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
704.14 703.64 702.74 701.78 704.20 727.07 754.17 782.28 811.44 841.69 873.07
1.29% 1.29% 1.29% 1.29% 1.29% 1.29% 1.29% 1.29% 1.29% 1.29% 1.29%
0.44% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
47
Greece: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.25 0.12 0.09 0.06 0.06 0.04 0.04 0.03 0.03 1.29
0.18 0.08 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.43
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
127 210 379 480 623 627 779 869 966 972
313.16 143.50 69.63 50.19 36.41 36.05 25.10 20.15 16.61 16.26 727.07
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.42
GUINEA Beer (US $ mln): Guinea 2001 - 2011 Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.65 39.38 39.10 38.81 38.77 40.20 41.94 43.76 45.65 47.63 49.69
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guinea: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.07
0.02 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
683 1,536 1,616 1,850
32.14 4.06 2.96 1.05 40.20
79.93 10.09 7.37 2.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.43
48
GUINEA-BISSAU Beer (US $ mln): Guinea-Bissau 2001 - 2011 Guinea-Bissau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.59 4.50 4.41 4.32 4.28 4.48 4.73 5.00 5.28 5.57 5.89
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guinea-Bissau: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Catio Mansoa Cantchungo Farim Total
1,579 1,986 2,020 2,041 2,042 2,043 2,049
3.39 0.35 0.22 0.14 0.14 0.14 0.11 4.48
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.44
HUNGARY Beer (US $ mln): Hungary 2001 - 2011 Hungary % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
456.08 451.92 447.54 443.17 441.88 459.03 480.05 502.02 525.00 549.04 574.17
0.83% 0.83% 0.82% 0.81% 0.81% 0.81% 0.82% 0.83% 0.83% 0.84% 0.85%
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
49
Hungary: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.05 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.81
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
136 722 746 792 803 950 998 1,014 1,037 1,113 1,149
273.17 28.42 26.87 24.41 23.64 17.05 15.37 14.72 13.69 11.24 10.46 459.03
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.45
ICELAND Beer (US $ mln): Iceland 2001 - 2011 Iceland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
26.78 26.70 26.60 26.49 26.54 27.45 28.54 29.67 30.85 32.08 33.36
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iceland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Hafnarfjordhur Akureyri Keflavik Akranes Vestmannaeyjar Isafjorour Husavik Neskaupstaour Total
980 1,663 1,681 1,682 1,831 1,884 1,885 1,938 1,939 1,991
16.07 2.51 2.34 2.34 1.17 0.84 0.84 0.50 0.50 0.33 27.45
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.46
50
IRAN
Year
Beer (US $ mln): Iran 2001 - 2011 Iran % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
786.67 789.27 791.41 793.50 798.64 822.18 849.54 877.81 907.03 937.21 968.40
% of Globe
_________________________________________________________________________________________________________
1.44% 1.44% 1.45% 1.45% 1.46% 1.45% 1.45% 1.44% 1.44% 1.43% 1.43%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iran: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.62 0.15 0.10 0.10 0.09 0.06 0.06 0.06 0.05 0.03 0.03 0.03 0.03 0.02 0.02 1.45
0.21 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
110 315 437 443 487 659 672 690 700 940 948 953 1,007 1,046 1,095
352.40 85.37 57.56 56.62 49.45 33.82 32.71 31.67 30.73 17.55 17.14 16.97 14.99 13.41 11.78 822.18
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.47
51
IRAQ
Year
Beer (US $ mln): Iraq 2001 - 2011 Iraq % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
274.42 259.69 245.62 232.30 223.74 240.33 262.75 287.26 314.05 343.35 375.37
% of Globe
_________________________________________________________________________________________________________
0.50% 0.47% 0.45% 0.43% 0.41% 0.43% 0.45% 0.47% 0.50% 0.52% 0.55%
0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.15% 0.16% 0.16% 0.17% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iraq: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.43
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
215 924 963 987 1,186 1,273 1,336 1,383 1,436 1,533 1,540 1,547 1,584 1,748
136.03 18.06 16.71 15.66 9.77 8.17 7.11 6.29 5.41 4.07 4.01 3.86 3.37 1.81 240.33
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.48
52
IRELAND Beer (US $ mln): Ireland 2001 - 2011 Ireland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
357.51 346.69 336.01 325.64 319.47 337.11 359.96 384.36 410.41 438.22 467.92
0.65% 0.63% 0.61% 0.60% 0.58% 0.60% 0.61% 0.63% 0.65% 0.67% 0.69%
0.22% 0.21% 0.21% 0.20% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ireland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.44 0.08 0.04 0.02 0.02 0.60
0.14 0.03 0.01 0.01 0.01 0.20
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
150 522 855 1,066 1,122
246.41 46.55 20.60 12.57 10.97 337.11
73.10 13.81 6.11 3.73 3.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.49
ISRAEL
Year
Beer (US $ mln): Israel 2001 - 2011 Israel % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
444.78 439.84 434.72 429.62 427.74 444.98 466.24 488.52 511.86 536.31 561.94
% of Globe
_________________________________________________________________________________________________________
0.81% 0.80% 0.80% 0.79% 0.78% 0.79% 0.80% 0.80% 0.81% 0.82% 0.83%
0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
53
Israel: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.23 0.16 0.11 0.07 0.06 0.06 0.06 0.05 0.79
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.26
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
227 302 419 601 629 685 691 719
128.90 87.95 61.29 38.48 36.01 31.88 31.61 28.86 444.98
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.50
ITALY Beer (US $ mln): Italy 2001 - 2011 Italy % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4,820.47 4,843.64 4,864.13 4,884.32 4,921.53 5,061.05 5,221.88 5,387.82 5,559.03 5,735.69 5,917.95
8.80% 8.85% 8.90% 8.95% 8.99% 8.95% 8.91% 8.86% 8.81% 8.76% 8.71%
2.98% 2.99% 2.99% 2.99% 2.99% 2.97% 2.94% 2.92% 2.89% 2.87% 2.84%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
54
Italy: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.27 1.19 0.97 0.83 0.59 0.58 0.34 0.34 0.30 0.29 0.26 0.22 0.21 0.20 0.19 0.18 8.95
0.75 0.40 0.32 0.27 0.19 0.19 0.11 0.11 0.10 0.10 0.09 0.07 0.07 0.07 0.06 0.06 2.97
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others
19 47 62 78 118 120 182 183 188 193 206 236 241 251 259
Total
1,282.80 673.50 546.91 466.76 331.97 328.78 194.45 191.71 169.40 163.48 149.36 123.41 117.94 111.57 107.92 101.09 5061.05
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.51
JORDAN Beer (US $ mln): Jordan 2001 - 2011 Jordan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
64.59 65.13 65.64 66.14 66.82 68.54 70.48 72.48 74.53 76.63 78.80
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
55
Jordan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.02 0.01 0.01 0.00 0.00 0.00 0.12
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba
606 1,054 1,348 1,424 1,731 1,797 1,842
Total
38.36 13.09 6.91 5.71 2.00 1.36 1.11 68.54
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.52
KAZAKHSTAN Beer (US $ mln): Kazakhstan 2001 - 2011 Kazakhstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
378.04 365.54 353.25 341.35 334.15 353.35 378.35 405.13 433.81 464.51 497.39
0.69% 0.67% 0.65% 0.63% 0.61% 0.63% 0.65% 0.67% 0.69% 0.71% 0.73%
0.23% 0.23% 0.22% 0.21% 0.20% 0.21% 0.21% 0.22% 0.23% 0.23% 0.24%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
56
Kazakhstan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.07 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.06 0.63
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.21
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
377 610 794 851 859 871 895 946 985 1,008 1,033 1,051 1,073 1,180 1,198
69.99 38.10 24.38 20.72 20.54 20.10 19.05 17.19 15.70 14.95 13.90 13.15 12.41 9.87 9.49 33.81 353.35
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.53
KENYA Beer (US $ mln): Kenya 2001 - 2011 Kenya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
164.84 167.57 170.24 172.95 175.79 179.26 182.89 186.60 190.39 194.25 198.18
0.30% 0.31% 0.31% 0.32% 0.32% 0.32% 0.31% 0.31% 0.30% 0.30% 0.29%
0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
57
Kenya: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.07 0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.32
0.06 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho
272 605 1,006 1,214 1,437 1,558 1,592 1,801 1,816 1,848 1,859
Total
99.55 38.41 15.06 9.20 5.41 3.70 3.25 1.35 1.26 1.08 0.99 179.26
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.54
KUWAIT Beer (US $ mln): Kuwait 2001 - 2011 Kuwait % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
118.49 117.12 115.70 114.28 113.74 118.37 124.08 130.07 136.35 142.94 149.84
0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kuwait: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.07 0.05 0.02 0.21
0.02 0.02 0.02 0.01 0.07
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait
583 611 717 1,105
Total
39.98 37.89 29.00 11.50 118.37
33.77 32.01 24.50 9.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.55
58
KYRGYZSTAN Beer (US $ mln): Kyrgyzstan 2001 - 2011 Kyrgyzstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
50.65 50.14 49.61 49.07 48.89 50.83 53.21 55.70 58.30 61.03 63.88
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kyrgyzstan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.00 0.00 0.00 0.09
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
692 1,137 1,618 1,636 1,771 1,809
31.56 10.64 2.95 2.80 1.60 1.30 50.83
62.08 20.92 5.80 5.50 3.14 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.56
LATVIA Beer (US $ mln): Latvia 2001 - 2011 Latvia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
69.27 68.64 67.98 67.31 67.12 69.72 72.91 76.25 79.74 83.39 87.21
0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
59
Latvia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.12
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
532 1,375 1,421 1,554 1,587 1,665 1,714
45.86 6.40 5.75 3.75 3.30 2.50 2.15 69.72
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.57
LEBANON Beer (US $ mln): Lebanon 2001 - 2011 Lebanon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
66.60 67.49 68.36 69.24 70.21 71.76 73.43 75.14 76.89 78.68 80.51
0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lebanon: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.03 0.01 0.01 0.00 0.13
0.03 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre
523 995 1,392 1,605 1,960
Total
46.52 15.51 6.20 3.10 0.43 71.76
64.82 21.61 8.64 4.32 0.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.58
60
LESOTHO Beer (US $ mln): Lesotho 2001 - 2011 Lesotho % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.23 19.35 19.45 19.55 19.71 20.26 20.88 21.52 22.18 22.87 23.57
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lesotho: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
944 1,815 1,866 1,894
17.25 1.27 0.95 0.79 20.26
85.16 6.25 4.69 3.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.59
LIBERIA Beer (US $ mln): Liberia 2001 - 2011 Liberia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.13 15.26 14.44 13.65 13.15 14.12 15.44 16.88 18.46 20.18 22.06
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
61
Liberia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.02
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
1,118 1,756 1,915 1,978 1,995
11.08 1.72 0.63 0.39 0.31 14.12
78.41 12.18 4.43 2.77 2.21 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.60
LIBYA
Year
Beer (US $ mln): Libya 2001 - 2011 Libya % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
185.42 182.82 180.16 177.52 176.35 183.85 193.19 203.00 213.31 224.14 235.52
% of Globe
_________________________________________________________________________________________________________
0.34% 0.33% 0.33% 0.33% 0.32% 0.33% 0.33% 0.33% 0.34% 0.34% 0.35%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Libya: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.09 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.33
0.05 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
285 496 1,049 1,208 1,572 1,580 1,590 1,595 1,607 1,643
93.56 48.64 13.30 9.27 3.49 3.38 3.27 3.16 3.05 2.73 183.85
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.61
62
LIECHTENSTEIN Beer (US $ mln): Liechtenstein 2001 - 2011 Liechtenstein % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.62 2.67 2.71 2.76 2.81 2.86 2.92 2.97 3.02 3.08 3.14
0.00% 0.00% 0.00% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Liechtenstein: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Schaan Vaduz Balzers Triesen Eschen Mauren Triesenberg Total
1,922 1,923 1,948 1,988 1,989 1,990 2,012
0.57 0.57 0.46 0.34 0.34 0.34 0.23 2.86
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.62
LITHUANIA Beer (US $ mln): Lithuania 2001 - 2011 Lithuania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
100.37 100.75 101.08 101.39 102.09 105.06 108.50 112.06 115.73 119.53 123.45
0.18% 0.18% 0.18% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
63
Lithuania: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.05 0.02 0.02 0.02 0.19
0.03 0.02 0.01 0.01 0.01 0.06
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
558 718 1,031 1,175 1,239
43.47 28.96 13.91 9.96 8.76 105.06
41.37 27.56 13.24 9.48 8.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.63
LUXEMBOURG Beer (US $ mln): Luxembourg 2001 - 2011 Luxembourg % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
63.92 63.27 62.60 61.93 61.70 64.14 67.14 70.28 73.57 77.01 80.61
0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Luxembourg: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.01 0.01 0.11
0.02 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
686 1,177 1,359 1,418 1,470 1,471
31.86 9.93 6.62 5.79 4.97 4.97 64.14
49.68 15.48 10.32 9.03 7.74 7.74 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.64
64
MADAGASCAR Beer (US $ mln): Madagascar 2001 - 2011 Madagascar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
48.57 48.30 47.99 47.69 47.68 49.40 51.49 53.67 55.94 58.30 60.77
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Madagascar: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.01 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total
735 1,433 1,511 1,512 1,603 1,685 1,719
27.67 5.47 4.37 4.37 3.11 2.32 2.09 49.40
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.65
MALAWI Beer (US $ mln): Malawi 2001 - 2011 Malawi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
35.81 35.93 36.03 36.12 36.35 37.43 38.67 39.96 41.29 42.66 44.08
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
65
Malawi: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.01 0.00 0.00 0.00 0.07
0.01 0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
905 1,172 1,448 1,671 1,918 1,935
18.51 10.10 5.28 2.43 0.60 0.51 37.43
49.45 26.99 14.11 6.50 1.60 1.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.66
MALI Beer (US $ mln): Mali 2001 - 2011 Mali % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
35.94 35.73 35.51 35.28 35.27 36.55 38.10 39.71 41.38 43.13 44.96
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mali: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu
762 1,654 1,710 1,740 1,749 1,818 1,891
Total
26.00 2.62 2.17 1.89 1.81 1.25 0.81 36.55
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.67
66
MALTA Beer (US $ mln): Malta 2001 - 2011 Malta % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
21.51 21.53 21.55 21.56 21.67 22.34 23.13 23.94 24.79 25.66 26.57
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malta: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.01 0.01 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
1,356 1,380 1,488 1,612 1,766
6.67 6.34 4.67 3.00 1.67 22.34
29.85 28.36 20.90 13.43 7.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.68
MAURITANIA Beer (US $ mln): Mauritania 2001 - 2011 Mauritania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
21.41 21.27 21.11 20.96 20.94 21.71 22.65 23.63 24.65 25.72 26.83
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
67
Mauritania: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
926 1,893 1,896 1,916 1,920 1,921 1,973
18.00 0.79 0.76 0.61 0.58 0.58 0.40 21.71
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.69
MAURITIUS Beer (US $ mln): Mauritius 2001 - 2011 Mauritius % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
51.23 50.27 49.29 48.33 47.84 50.05 52.84 55.79 58.90 62.19 65.66
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mauritius: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.01 0.01 0.01 0.09
0.01 0.01 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Louis Beau Bassin Curepipe Quatre Bornes Vacoas-Phoenix Total
965 1,114 1,291 1,292 1,361
16.68 11.16 7.80 7.80 6.60 50.05
33.33 22.30 15.59 15.59 13.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.70
68
MOLDOVA Beer (US $ mln): Moldova 2001 - 2011 Moldova % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.30 40.34 41.38 42.45 43.46 44.01 44.48 44.96 45.44 45.93 46.43
0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Moldova: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.08
0.02 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery
767 1,339 1,397 1,464
Total
25.76 7.05 6.16 5.04 44.01
58.54 16.02 14.00 11.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.71
MONACO Beer (US $ mln): Monaco 2001 - 2011 Monaco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.12 3.18 3.23 3.29 3.35 3.41 3.48 3.54 3.60 3.67 3.74
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
69
Monaco: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
1,617 1,951
2.96 0.46 3.41
86.67 13.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.72
MOROCCO Beer (US $ mln): Morocco 2001 - 2011 Morocco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
382.65 388.20 393.60 399.04 404.98 413.58 422.79 432.21 441.84 451.68 461.74
0.70% 0.71% 0.72% 0.73% 0.74% 0.73% 0.72% 0.71% 0.70% 0.69% 0.68%
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Morocco: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.09 0.08 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.03 0.73
0.06 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.24
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
268 482 544 671 695 713 728 734 787 790 931
101.93 50.02 45.17 32.75 31.41 29.24 28.08 27.83 24.71 24.57 17.87 413.58
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.73
70
MOZAMBIQUE Beer (US $ mln): Mozambique 2001 - 2011 Mozambique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
73.94 73.88 73.79 73.69 73.94 76.34 79.19 82.14 85.20 88.38 91.67
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mozambique: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.02 0.02 0.01 0.00 0.00 0.00 0.14
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Mandie Chibuto
525 1,065 1,250 1,506 1,733 1,840 1,841
Total
46.44 12.67 8.55 4.43 2.00 1.13 1.13 76.34
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.74
NAMIBIA Beer (US $ mln): Namibia 2001 - 2011 Namibia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.54 29.49 29.42 29.35 29.43 30.41 31.57 32.78 34.03 35.34 36.69
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
71
Namibia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
842 1,672 1,722 1,762 1,782 1,808
21.45 2.43 2.05 1.68 1.49 1.31 30.41
70.55 7.98 6.75 5.52 4.91 4.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.75
NETHERLANDS Beer (US $ mln): Netherlands 2001 - 2011 Netherlands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,509.53 1,506.95 1,503.51 1,499.96 1,504.02 1,553.97 1,613.45 1,675.21 1,739.33 1,805.91 1,875.04
2.76% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.76% 2.76% 2.76%
0.93% 0.93% 0.92% 0.92% 0.91% 0.91% 0.91% 0.91% 0.91% 0.90% 0.90%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Netherlands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.47 0.41 0.29 0.21 0.19 0.16 0.12 0.09 0.07 0.07 0.04 2.75
0.22 0.16 0.14 0.09 0.07 0.06 0.05 0.04 0.03 0.02 0.02 0.01 0.91
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
107 141 156 194 242 261 290 388 485 598 615 877
366.64 265.39 231.97 161.17 116.60 104.97 92.34 69.07 49.76 38.62 37.63 19.81 1553.97
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.76
72
NIGER Beer (US $ mln): Niger 2001 - 2011 Niger % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
38.48 38.51 38.52 38.52 38.70 39.91 41.34 42.82 44.35 45.94 47.58
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niger: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
786 1,453 1,538 1,656 1,763 1,858 1,905
24.74 5.16 4.04 2.61 1.68 0.99 0.68 39.91
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.77
NIGERIA Beer (US $ mln): Nigeria 2001 - 2011 Nigeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
450.20 450.56 450.65 450.71 452.78 466.97 483.68 500.99 518.91 537.48 556.71
0.82% 0.82% 0.82% 0.83% 0.83% 0.83% 0.82% 0.82% 0.82% 0.82% 0.82%
0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
73
Nigeria: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.13 0.07 0.06 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.04 0.83
0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total
332 357 607 644 780 781 827 841 875 876 881 927 967 986 1,083
79.71 75.14 38.30 35.37 25.07 25.00 22.44 21.47 19.88 19.88 19.52 17.99 16.59 15.67 12.08 22.87 466.97
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.78
NORWAY Beer (US $ mln): Norway 2001 - 2011 Norway % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
469.93 472.19 474.19 476.15 479.78 493.38 509.06 525.24 541.93 559.15 576.92
0.86% 0.86% 0.87% 0.87% 0.88% 0.87% 0.87% 0.86% 0.86% 0.85% 0.85%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
74
Norway: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.35 0.16 0.11 0.07 0.05 0.04 0.04 0.03 0.03 0.87
0.12 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
176 293 424 570 741 825 845 989 1,003
198.05 91.64 59.50 42.13 27.36 22.58 21.28 15.64 15.20 493.38
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.79
OMAN Beer (US $ mln): Oman 2001 - 2011 Oman % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
77.09 76.73 76.33 75.92 75.95 78.65 81.89 85.27 88.79 92.46 96.28
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Oman: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.03 0.02 0.02 0.14
0.03 0.01 0.01 0.01 0.05
_________________________________________________________________________________________________________
Muscat Matrah Salala Nizwa
543 999 1,224 1,225
Total
45.20 15.37 9.04 9.04 78.65
57.47 19.54 11.49 11.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.80
75
PAKISTAN
Year
Beer (US $ mln): Pakistan 2001 - 2011 Pakistan % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,113.61 1,107.28 1,100.37 1,093.40 1,093.09 1,132.66 1,180.54 1,230.45 1,282.48 1,336.70 1,393.21
% of Globe
_________________________________________________________________________________________________________
2.03% 2.02% 2.01% 2.00% 2.00% 2.00% 2.01% 2.02% 2.03% 2.04% 2.05%
0.69% 0.68% 0.68% 0.67% 0.66% 0.66% 0.67% 0.67% 0.67% 0.67% 0.67%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Pakistan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.77 0.44 0.16 0.12 0.11 0.11 0.10 0.08 0.04 0.04 0.03 2.00
0.26 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
88 149 292 398 413 420 450 516 777 795 952
434.89 246.59 92.19 66.39 62.80 60.96 55.03 47.26 25.22 24.30 17.03 1132.66
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.81
76
PALESTINE Beer (US $ mln): Palestine 2001 - 2011 Palestine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.52 10.08 10.67 11.29 11.83 11.71 11.49 11.27 11.05 10.84 10.63
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palestine: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.01
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
1,311 1,517
7.45 4.27 11.71
63.56 36.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.82
POLAND
Year
Beer (US $ mln): Poland 2001 - 2011 Poland % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,293.29 1,285.94 1,277.91 1,269.82 1,269.45 1,315.41 1,371.02 1,428.99 1,489.40 1,552.37 1,618.00
% of Globe
_________________________________________________________________________________________________________
2.36% 2.35% 2.34% 2.33% 2.32% 2.33% 2.34% 2.35% 2.36% 2.37% 2.38%
0.80% 0.79% 0.79% 0.78% 0.77% 0.77% 0.77% 0.77% 0.78% 0.78% 0.78%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
77
Poland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.58 0.29 0.26 0.22 0.20 0.16 0.14 0.13 0.13 0.12 0.09 2.33
0.19 0.10 0.09 0.07 0.07 0.05 0.05 0.04 0.04 0.04 0.03 0.77
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
121 189 208 233 244 291 340 363 369 404 474
328.70 166.22 146.55 125.90 115.27 92.26 77.90 73.37 72.59 65.50 51.14 1315.41
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.83
PORTUGAL Beer (US $ mln): Portugal 2001 - 2011 Portugal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
602.09 604.98 607.54 610.06 614.71 632.13 652.22 672.95 694.33 716.40 739.16
1.10% 1.11% 1.11% 1.12% 1.12% 1.12% 1.11% 1.11% 1.10% 1.09% 1.09%
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Portugal: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.23 0.06 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.12
0.18 0.08 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
128 223 632 714 729 804 811 892 968 979
310.64 129.87 35.93 29.19 28.07 23.58 23.20 19.09 16.47 16.09 632.13
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.84
78
QATAR Beer (US $ mln): Qatar 2001 - 2011 Qatar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
58.69 58.59 58.45 58.31 58.47 60.41 62.73 65.13 67.62 70.21 72.90
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Qatar: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.11
0.04 0.04
_________________________________________________________________________________________________________
Doha
423
Total
60.41 60.41
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.85 Year
REPUBLIC OF CONGO Beer (US $ mln): Republic of Congo 2001 - 2011 Republic of Congo % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
12.00 11.99 11.98 11.96 12.00 12.39 12.85 13.33 13.83 14.34 14.88
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
79
Republic of Congo: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
1,325 1,565 1,944 1,953 2,000 2,030 2,039
7.23 3.61 0.46 0.45 0.30 0.19 0.15 12.39
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.86
REUNION Beer (US $ mln): Reunion 2001 - 2011 Reunion % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.16 13.15 13.14 13.12 13.16 13.59 14.10 14.62 15.17 15.73 16.32
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Reunion: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
1,504 1,652 1,711 1,752 1,798 1,819
4.43 2.64 2.16 1.76 1.36 1.25 13.59
32.61 19.41 15.90 12.94 9.97 9.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.87
80
ROMANIA Beer (US $ mln): Romania 2001 - 2011 Romania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
496.72 500.36 503.75 507.11 511.94 525.49 540.88 556.71 573.01 589.79 607.06
0.91% 0.91% 0.92% 0.93% 0.93% 0.93% 0.92% 0.92% 0.91% 0.90% 0.89%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Romania: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.38 0.07 0.06 0.06 0.06 0.06 0.06 0.05 0.04 0.04 0.04 0.93
0.13 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
167 613 645 648 661 667 688 706 770 775 815
214.38 37.81 35.33 35.01 33.72 33.40 31.78 30.27 25.42 25.32 23.05 525.49
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.88
81
RUSSIA Beer (US $ mln): Russia 2001 - 2011 Russia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,278.14 2,248.43 2,217.86 2,187.52 2,174.72 2,265.62 2,378.40 2,496.79 2,621.07 2,751.54 2,888.51
4.16% 4.11% 4.06% 4.01% 3.97% 4.01% 4.06% 4.10% 4.15% 4.20% 4.25%
1.41% 1.39% 1.36% 1.34% 1.32% 1.33% 1.34% 1.35% 1.36% 1.38% 1.39%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Russia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.21 0.68 0.19 0.19 0.18 0.17 0.15 0.15 0.15 0.14 0.13 0.12 0.12 0.09 0.08 0.24 4.01
0.40 0.22 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.08 1.33
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
45 104 254 255 263 278 305 306 320 343 354 383 390 489 511
683.25 382.50 109.57 109.42 104.16 95.78 87.47 87.09 83.36 77.72 76.12 69.49 68.96 49.38 47.70 133.65 2265.62
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.89
82
RWANDA Beer (US $ mln): Rwanda 2001 - 2011 Rwanda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
25.78 25.51 25.22 24.94 24.84 25.83 27.05 28.33 29.67 31.07 32.54
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Rwanda: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
925 1,660 1,747 1,795 1,837 1,870
18.02 2.53 1.84 1.38 1.15 0.92 25.83
69.78 9.78 7.11 5.33 4.44 3.56 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.90
SAN MARINO Beer (US $ mln): San Marino 2001 - 2011 San Marino % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.62 3.54 3.46 3.39 3.35 3.51 3.71 3.93 4.16 4.40 4.66
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
83
San Marino: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
1,697 1,814
2.23 1.28 3.51
63.64 36.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.91
SAO TOME E PRINCIPE
Year
Beer (US $ mln): Sao Tome E Principe 2001 - 2011 Sao Tome E Principe % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.68 0.68 0.68 0.68 0.69 0.71 0.73 0.76 0.78 0.81 0.83
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sao Tome E Principe: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
1,904 2,075
0.69 0.02 0.71
97.22 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.92
84
SAUDI ARABIA Beer (US $ mln): Saudi Arabia 2001 - 2011 Saudi Arabia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
901.68 900.13 898.08 895.96 898.38 928.22 963.75 1,000.64 1,038.94 1,078.71 1,120.00
1.65% 1.65% 1.64% 1.64% 1.64% 1.64% 1.64% 1.65% 1.65% 1.65% 1.65%
0.56% 0.56% 0.55% 0.55% 0.55% 0.54% 0.54% 0.54% 0.54% 0.54% 0.54%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Saudi Arabia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.61 0.27 0.22 0.12 0.12 0.08 0.04 0.04 0.03 0.03 0.02 0.02 0.01 0.01 1.64
0.20 0.09 0.07 0.04 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.54
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
112 200 230 384 397 529 808 813 942 975 1,069 1,101 1,304 1,346
346.35 154.01 127.00 69.27 66.96 46.18 23.32 23.09 17.32 16.16 12.47 11.55 7.62 6.93 928.22
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.93
85
SENEGAL Beer (US $ mln): Senegal 2001 - 2011 Senegal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
64.32 63.67 62.99 62.32 62.09 64.54 67.56 70.72 74.03 77.50 81.12
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Senegal: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.11
0.03 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
528 1,451 1,507 1,567 1,593 1,745
46.24 5.22 4.42 3.58 3.25 1.84 64.54
71.64 8.09 6.84 5.55 5.03 2.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.94
SIERRA LEONE Beer (US $ mln): Sierra Leone 2001 - 2011 Sierra Leone % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.54 10.51 10.47 10.44 10.46 10.81 11.24 11.68 12.14 12.61 13.11
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
86
Sierra Leone: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.00 0.02
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
1,196 1,931 2,005 2,008 2,045 2,046
9.53 0.53 0.26 0.24 0.12 0.12 10.81
88.18 4.88 2.44 2.25 1.13 1.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.95
SLOVAKIA Beer (US $ mln): Slovakia 2001 - 2011 Slovakia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
207.31 208.83 210.24 211.65 213.66 219.32 225.74 232.35 239.15 246.15 253.36
0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.38% 0.38% 0.38% 0.38% 0.37%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Slovakia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.13 0.39
0.08 0.04 0.13
_________________________________________________________________________________________________________
Bratislava Kosice Total
211 353
143.11 76.21 219.32
65.25 34.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.96
87
SLOVENIA Beer (US $ mln): Slovenia 2001 - 2011 Slovenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
89.89 89.52 89.09 88.66 88.73 91.84 95.59 99.49 103.54 107.77 112.16
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Slovenia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.05 0.01 0.01 0.01 0.01 0.01 0.16
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice
555 752 1,406 1,476 1,483 1,629 1,630
Total
43.77 26.69 6.03 4.88 4.74 2.87 2.87 91.84
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.97
SOMALIA Beer (US $ mln): Somalia 2001 - 2011 Somalia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.06 16.19 16.32 16.44 16.61 17.04 17.52 18.01 18.52 19.05 19.59
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
88
Somalia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total
1,323 1,625 1,707 1,708 1,789 1,934 1,957 2,056
7.27 2.91 2.18 2.18 1.45 0.51 0.44 0.10 17.04
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.98
SOUTH AFRICA Beer (US $ mln): South Africa 2001 - 2011 South Africa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,405.73 1,410.36 1,414.20 1,417.93 1,427.12 1,469.18 1,518.07 1,568.59 1,620.79 1,674.72 1,730.45
2.57% 2.58% 2.59% 2.60% 2.61% 2.60% 2.59% 2.58% 2.57% 2.56% 2.55%
0.87% 0.87% 0.87% 0.87% 0.87% 0.86% 0.86% 0.85% 0.84% 0.84% 0.83%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
South Africa: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.82 0.68 0.65 0.18 0.06 0.05 0.04 0.03 0.03 0.02 0.02 0.02 2.60
0.27 0.23 0.21 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.86
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
80 102 108 269 673 748 772 902 1,026 1,034 1,057 1,213
462.18 385.75 365.85 101.83 32.47 26.75 25.38 18.67 14.27 13.90 12.94 9.20 1469.18
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.99
89
SPAIN Beer (US $ mln): Spain 2001 - 2011 Spain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,801.42 2,796.62 2,790.24 2,783.65 2,791.19 2,883.89 2,994.27 3,108.89 3,227.89 3,351.45 3,479.73
5.12% 5.11% 5.11% 5.10% 5.10% 5.10% 5.11% 5.11% 5.12% 5.12% 5.12%
1.73% 1.73% 1.72% 1.71% 1.70% 1.69% 1.69% 1.68% 1.68% 1.68% 1.67%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Spain: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.47 0.81 0.35 0.31 0.27 0.27 0.18 0.17 0.16 0.15 0.14 0.14 0.13 0.12 0.12 0.32 5.10
0.49 0.27 0.11 0.10 0.09 0.09 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.10 1.69
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
35 82 180 186 201 205 267 277 301 323 324 331 360 387 391
830.20 456.20 195.97 175.36 153.94 151.53 102.27 95.84 88.08 82.19 81.65 79.78 74.43 69.07 68.80 178.57 2883.89
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.100
90
SUDAN Beer (US $ mln): Sudan 2001 - 2011 Sudan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
147.25 144.83 142.37 139.94 138.76 144.92 152.64 160.77 169.34 178.36 187.86
0.27% 0.26% 0.26% 0.26% 0.25% 0.26% 0.26% 0.26% 0.27% 0.27% 0.28%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sudan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.26
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
559 593 936 1,099 1,107 1,259 1,272 1,447
43.32 38.91 17.74 11.61 11.44 8.42 8.17 5.31 144.92
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.101
SWAZILAND Beer (US $ mln): Swaziland 2001 - 2011 Swaziland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.56 16.67 16.76 16.86 17.00 17.47 18.00 18.54 19.10 19.68 20.28
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
91
Swaziland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
1,270 1,551 1,718 1,786 1,881 1,914 1,963
8.21 3.79 2.10 1.47 0.84 0.63 0.42 17.47
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.102
SWEDEN Beer (US $ mln): Sweden 2001 - 2011 Sweden % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
770.24 767.77 764.88 761.93 763.14 789.34 820.74 853.38 887.33 922.62 959.32
1.41% 1.40% 1.40% 1.40% 1.39% 1.40% 1.40% 1.40% 1.41% 1.41% 1.41%
0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
92
Sweden: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.35 0.23 0.12 0.09 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 1.40
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.46
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Västeras Linköping Norrköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
174 226 382 498 630 636 637 638 668 684 705 733 753 757 833
200.56 129.21 69.55 48.57 35.97 35.67 35.67 35.67 32.98 32.08 30.28 27.88 26.68 26.38 22.18 789.34
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.103
SWITZERLAND Beer (US $ mln): Switzerland 2001 - 2011 Switzerland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
788.58 791.18 793.33 795.42 800.58 824.17 851.60 879.94 909.22 939.48 970.74
1.44% 1.45% 1.45% 1.46% 1.46% 1.46% 1.45% 1.45% 1.44% 1.43% 1.43%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
93
Switzerland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.40 0.20 0.18 0.16 0.14 0.10 0.08 0.07 0.06 0.04 0.04 1.46
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.48
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
162 253 262 304 330 455 524 609 674 805 818
223.39 110.74 104.37 87.83 80.19 54.10 46.46 38.19 32.46 23.55 22.91 824.17
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.104 Year
SYRIAN ARAB REPUBLIC Beer (US $ mln): Syrian Arab Republic 2001 - 2011 Syrian Arab Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
195.86 196.01 196.05 196.08 196.98 203.15 210.42 217.95 225.75 233.82 242.19
0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
94
Syrian Arab Republic: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.11 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.36
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
389 407 816 1,058 1,108 1,472 1,490 1,543 1,633 1,638 1,648
69.05 64.99 23.04 12.88 11.44 4.92 4.65 3.90 2.83 2.78 2.67 203.15
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.105
TAJIKISTAN Beer (US $ mln): Tajikistan 2001 - 2011 Tajikistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.00 28.79 28.57 28.35 28.31 29.36 30.65 31.99 33.39 34.85 36.38
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tajikistan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
901 1,465 1,737 1,754 1,875 1,910 1,956
18.69 5.02 1.95 1.73 0.88 0.66 0.44 29.36
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.106
95
TANZANIA Beer (US $ mln): Tanzania 2001 - 2011 Tanzania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
99.91 99.15 98.33 97.51 97.34 101.01 105.48 110.15 115.03 120.12 125.44
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tanzania: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.18
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
429 1,262 1,265 1,294 1,417 1,459 1,530 1,574
58.05 8.38 8.30 7.78 5.81 5.06 4.15 3.47 101.01
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.107
THE GAMBIA Beer (US $ mln): The Gambia 2001 - 2011 The Gambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.94 5.90 5.86 5.82 5.82 6.03 6.29 6.55 6.83 7.13 7.43
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
96
The Gambia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Basse Santa Su Georgetown Total
1,628 1,823 1,927 1,930 2,003 2,027 2,028 2,062 2,063
2.87 1.23 0.56 0.53 0.28 0.20 0.20 0.08 0.08 6.03
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.108
TOGO Beer (US $ mln): Togo 2001 - 2011 Togo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
28.03 28.07 28.09 28.11 28.25 29.12 30.15 31.21 32.31 33.45 34.63
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Togo: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
890 1,661 1,760 1,792 1,835 1,874 1,898 1,906 1,932 2,006
19.24 2.52 1.68 1.42 1.16 0.89 0.74 0.68 0.53 0.26 29.12
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.109
97
TUNISIA Beer (US $ mln): Tunisia 2001 - 2011 Tunisia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
248.98 247.32 245.53 243.74 243.49 252.48 263.41 274.81 286.70 299.11 312.05
0.45% 0.45% 0.45% 0.45% 0.44% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tunisia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.07 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.45
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.15
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total
270 587 958 976 990 991 1,025 1,078 1,144 1,157
101.43 39.42 16.82 16.14 15.63 15.63 14.27 12.23 10.53 10.36 252.48
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.110
TURKEY
Year
Beer (US $ mln): Turkey 2001 - 2011 Turkey % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,795.56 1,774.77 1,753.24 1,731.82 1,723.60 1,793.71 1,880.31 1,971.09 2,066.25 2,166.00 2,270.57
% of Globe
_________________________________________________________________________________________________________
3.28% 3.24% 3.21% 3.17% 3.15% 3.17% 3.21% 3.24% 3.27% 3.31% 3.34%
1.11% 1.09% 1.08% 1.06% 1.05% 1.05% 1.06% 1.07% 1.08% 1.08% 1.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
98
Turkey: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.22 0.38 0.37 0.19 0.17 0.15 0.14 0.13 0.08 0.07 0.06 0.06 0.06 0.05 0.04 3.17
0.40 0.13 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.05
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
44 166 169 260 279 318 325 366 557 578 635 647 650 725 789
689.21 215.35 206.44 106.60 95.15 83.47 81.35 72.92 43.48 40.90 35.73 35.26 34.99 28.24 24.62 1793.71
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.111
TURKMENISTAN Beer (US $ mln): Turkmenistan 2001 - 2011 Turkmenistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
96.17 90.58 85.27 80.26 77.03 83.03 91.19 100.15 109.99 120.80 132.67
0.18% 0.17% 0.16% 0.15% 0.14% 0.15% 0.16% 0.16% 0.17% 0.18% 0.20%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Turkmenistan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.03 0.02 0.01 0.15
0.03 0.01 0.01 0.00 0.05
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
537 911 1,060 1,384
45.52 18.41 12.81 6.29 83.03
54.82 22.18 15.43 7.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.112
99
UGANDA Beer (US $ mln): Uganda 2001 - 2011 Uganda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
105.95 104.73 103.46 102.19 101.71 105.85 110.96 116.31 121.93 127.81 133.98
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uganda: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.19
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo
358 1,244 1,484 1,494 1,555 1,577 1,621 1,622
Total
74.86 8.64 4.73 4.57 3.75 3.42 2.94 2.94 105.85
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.113
UKRAINE Beer (US $ mln): Ukraine 2001 - 2011 Ukraine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
765.95 757.08 747.89 738.75 735.25 765.16 802.10 840.82 881.41 923.97 968.57
1.40% 1.38% 1.37% 1.35% 1.34% 1.35% 1.37% 1.38% 1.40% 1.41% 1.43%
0.47% 0.47% 0.46% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
100
Ukraine: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.16 0.11 0.11 0.11 0.09 0.08 0.07 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.10 1.35
0.08 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.45
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
213 303 408 421 422 503 562 594 727 740 743 807 864 885 888
141.07 87.85 64.29 60.80 60.53 48.20 43.08 38.88 28.19 27.43 27.10 23.45 20.39 19.41 19.36 55.13 765.16
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.114
UNITED ARAB EMIRATES
Year
Beer (US $ mln): United Arab Emirates 2001 - 2011 United Arab Emirates % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
209.87 209.51 209.04 208.54 209.11 216.05 224.32 232.91 241.82 251.08 260.69
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Arab Emirates: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.12 0.06 0.06 0.38
0.04 0.04 0.02 0.02 0.13
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
350 376 628 666
76.63 70.00 36.01 33.42 216.05
35.47 32.40 16.67 15.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.115
101
UNITED KINGDOM Beer (US $ mln): United Kingdom 2001 - 2011 United Kingdom % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5,181.01 5,198.07 5,212.22 5,225.98 5,259.84 5,414.86 5,595.05 5,781.25 5,973.63 6,172.42 6,377.82
9.46% 9.50% 9.54% 9.58% 9.61% 9.58% 9.54% 9.50% 9.47% 9.43% 9.39%
3.21% 3.21% 3.21% 3.20% 3.20% 3.18% 3.15% 3.13% 3.11% 3.09% 3.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Kingdom: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.36 0.93 0.93 0.77 0.77 0.50 0.45 0.41 0.40 0.38 0.36 0.32 9.58
1.11 0.31 0.31 0.26 0.26 0.17 0.15 0.14 0.13 0.13 0.12 0.11 3.18
_________________________________________________________________________________________________________
London Birmingham Manchester Bradford Leeds Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
8 64 66 85 86 132 146 157 160 168 172 184
1,896.89 527.13 523.63 437.99 437.99 282.31 251.98 230.21 228.47 213.97 202.19 182.11 5414.86
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.116
102
UZBEKISTAN Beer (US $ mln): Uzbekistan 2001 - 2011 Uzbekistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
224.48 226.24 227.88 229.52 231.79 237.84 244.69 251.73 258.97 266.43 274.09
0.41% 0.41% 0.42% 0.42% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uzbekistan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.05 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.42
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Karshi Chirchik Angren Urgench Margilan Almalyk Navoi Others Total
273 750 1,021 1,036 1,139 1,201 1,249 1,283 1,318 1,319 1,393 1,405 1,411 1,441 1,460
97.94 26.74 14.55 13.84 10.58 9.45 8.60 7.98 7.37 7.37 6.19 6.05 5.91 5.39 5.06 4.82 237.84
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.117
103
WESTERN SAHARA Beer (US $ mln): Western Sahara 2001 - 2011 Western Sahara % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.26 0.27 0.27 0.28 0.28 0.29 0.29 0.30 0.30 0.31 0.31
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Sahara: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Dakhla Semara
2,022 2,071 2,072
Total
0.21 0.04 0.04 0.29
72.31 13.85 13.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.118
YEMEN Beer (US $ mln): Yemen 2001 - 2011 Yemen % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
58.23 57.56 56.86 56.17 55.90 58.17 60.98 63.93 67.01 70.25 73.64
0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East
104
Yemen: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.03 0.01 0.01 0.01 0.00 0.00 0.00 0.10
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja
884 1,023 1,277 1,340 1,341 1,796 1,970 1,982
Total
19.42 14.46 8.10 7.05 7.00 1.36 0.41 0.36 58.17
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.119
ZAMBIA Beer (US $ mln): Zambia 2001 - 2011 Zambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
33.04 32.98 32.90 32.83 32.91 34.01 35.31 36.66 38.06 39.52 41.03
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Zambia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
1,145 1,425 1,444 1,674 1,675 1,683 1,732 1,828 1,838 1,860
10.50 5.70 5.35 2.41 2.40 2.34 2.00 1.18 1.13 0.99 34.01
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa, Europe & the Middle East 3.120
105
ZIMBABWE Beer (US $ mln): Zimbabwe 2001 - 2011 Zimbabwe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
89.15 93.72 98.47 103.45 107.83 107.32 106.01 104.71 103.43 102.17 100.92
0.16% 0.17% 0.18% 0.19% 0.20% 0.19% 0.18% 0.17% 0.16% 0.16% 0.15%
0.06% 0.06% 0.06% 0.06% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Zimbabwe: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.05 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.19
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
564 744 1,061 1,467 1,508 1,610 1,632 1,669 1,736 1,757 1,758 1,780
42.94 27.05 12.74 4.98 4.41 3.03 2.84 2.46 1.95 1.70 1.70 1.51 107.32
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
4 4.1
106
ASIA EXECUTIVE SUMMARY Market Potential for Beer in Asia (US $ mln): 2006 Latent Demand US $ mln
Country
% of Asia
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Thailand Taiwan Philippines Malaysia Bangladesh Hong Kong Vietnam Singapore Burma Sri Lanka Nepal North Korea Cambodia Papua New Guinea Laos Macau Brunei Mongolia Bhutan Maldives Other Total
18,355.22 12,437.87 8,887.77 3,133.71 2,626.80 1,654.00 1,561.66 1,237.88 915.08 817.33 745.37 622.26 452.38 255.98 252.81 134.64 85.04 64.42 48.55 36.01 30.98 23.49 18.35 9.29 2.42 2.41 54,411.71
33.73% 22.86% 16.33% 5.76% 4.83% 3.04% 2.87% 2.28% 1.68% 1.50% 1.37% 1.14% 0.83% 0.47% 0.46% 0.25% 0.16% 0.12% 0.09% 0.07% 0.06% 0.04% 0.03% 0.02% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Beer in Asia (US $ mln): 2006 India Japan
South Korea
Other China
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
107 The Market for Beer in Asia: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
54,248.64 53,681.70 53,100.73 52,531.83 52,348.56 54,411.71 56,954.65 59,627.06 62,435.87 65,388.44 68,492.51
33.59 33.12 32.65 32.19 31.80 31.91 32.11 32.30 32.50 32.71 32.92
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.2
BANGLADESH Beer (US $ mln): Bangladesh 2001 - 2011 Bangladesh % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
809.64 803.05 796.05 789.06 787.36 817.33 853.93 892.16 932.11 973.85 1,017.46
1.49% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.49% 1.49% 1.49%
0.50% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48% 0.48% 0.49% 0.49% 0.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
108 Bangladesh: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.63 0.26 0.17 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.03 1.50
0.20 0.08 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
114 212 286 591 621 739 755 782 796 834 840 915
341.54 141.47 93.25 39.12 36.67 27.57 26.56 24.97 24.25 22.09 21.51 18.33 817.33
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.3
BHUTAN Beer (US $ mln): Bhutan 2001 - 2011 Bhutan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.30 9.19 9.08 8.97 8.93 9.29 9.74 10.21 10.70 11.22 11.76
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bhutan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Tongsa Dzong Paro Total
1,678 1,696 1,774 1,811 1,830 1,984 1,985
2.35 2.23 1.53 1.29 1.18 0.35 0.35 9.29
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.4
109 BRUNEI Beer (US $ mln): Brunei 2001 - 2011 Brunei % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
22.48 22.55 22.61 22.67 22.82 23.49 24.27 25.08 25.92 26.78 27.67
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Brunei: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.04
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
1,059 1,410 1,486
12.86 5.93 4.70 23.49
54.74 25.26 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.5
BURMA Beer (US $ mln): Burma 2001 - 2011 Burma % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
252.05 250.49 248.81 247.11 246.94 255.98 266.93 278.34 290.25 302.67 315.62
0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
110 Burma: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.47
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Taunggye Sittwe Monywa Total
192 641 1,015 1,174 1,194 1,326 1,327 1,333
164.39 35.63 14.71 10.03 9.63 7.22 7.22 7.15 255.98
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.6
CAMBODIA Beer (US $ mln): Cambodia 2001 - 2011 Cambodia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
62.57 62.47 62.32 62.18 62.34 64.42 66.88 69.44 72.10 74.86 77.72
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cambodia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.12
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
481 1,028
50.17 14.25 64.42
77.88 22.12 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.7
111 CHINA Beer (US $ mln): China 2001 - 2011 China % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18,928.94 18,526.68 18,122.82 17,726.34 17,512.24 18,355.22 19,424.92 20,556.95 21,754.97 23,022.80 24,364.51
34.89% 34.51% 34.13% 33.74% 33.45% 33.73% 34.11% 34.48% 34.84% 35.21% 35.57%
11.72% 11.43% 11.14% 10.86% 10.64% 10.77% 10.95% 11.14% 11.33% 11.52% 11.71%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
China: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.83 4.03 3.41 3.11 2.86 2.47 1.63 1.62 1.61 1.50 1.37 1.31 1.30 1.24 0.86 0.59 33.73
1.54 1.28 1.09 0.99 0.91 0.79 0.52 0.52 0.51 0.48 0.44 0.42 0.41 0.39 0.27 0.19 10.77
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
5 6 9 11 13 18 30 31 32 36 38 41 43 48 77
2,628.24 2,190.35 1,853.68 1,690.99 1,556.25 1,346.30 888.10 880.70 876.83 813.48 746.68 713.62 706.91 672.65 466.88 323.57 18355.22
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.8
112 HONG KONG Beer (US $ mln): Hong Kong 2001 - 2011 Hong Kong % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
791.65 767.32 743.32 720.01 706.12 745.37 796.26 850.63 908.71 970.75 1,037.04
1.46% 1.43% 1.40% 1.37% 1.35% 1.37% 1.40% 1.43% 1.46% 1.48% 1.51%
0.49% 0.47% 0.46% 0.44% 0.43% 0.44% 0.45% 0.46% 0.47% 0.49% 0.50%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Hong Kong: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.37 1.37
0.44 0.44
_________________________________________________________________________________________________________
Hong Kong Total
39
745.37 745.37
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.9
INDIA Beer (US $ mln): India 2001 - 2011 India % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8,896.94 8,793.93 8,687.20 8,581.08 8,540.35 8,887.77 9,316.85 9,766.65 10,238.16 10,732.43 11,250.57
16.40% 16.38% 16.36% 16.34% 16.31% 16.33% 16.36% 16.38% 16.40% 16.41% 16.43%
5.51% 5.43% 5.34% 5.26% 5.19% 5.21% 5.25% 5.29% 5.33% 5.37% 5.41%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
113 India: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.82 1.93 1.31 1.25 1.13 1.02 1.02 0.92 0.92 0.72 0.72 0.51 0.48 0.41 0.38 0.81 16.33
0.90 0.62 0.42 0.40 0.36 0.32 0.32 0.29 0.29 0.23 0.23 0.16 0.15 0.13 0.12 0.26 5.21
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
16 25 42 46 52 59 60 68 69 97 99 133 142 164 170
1,532.94 1,052.67 710.25 682.23 612.80 554.05 552.86 502.01 500.89 391.74 389.32 279.61 260.57 221.83 204.90 439.12 8887.77
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.10
INDONESIA Beer (US $ mln): Indonesia 2001 - 2011 Indonesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,582.63 2,567.95 2,551.91 2,535.77 2,535.03 2,626.80 2,737.86 2,853.61 2,974.25 3,100.00 3,231.06
4.76% 4.78% 4.81% 4.83% 4.84% 4.83% 4.81% 4.79% 4.76% 4.74% 4.72%
1.60% 1.58% 1.57% 1.55% 1.54% 1.54% 1.54% 1.55% 1.55% 1.55% 1.55%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
114 Indonesia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.77 0.74 0.50 0.27 0.22 0.17 0.17 0.14 0.11 0.09 0.09 0.09 0.08 0.08 0.43 4.83
0.28 0.25 0.24 0.16 0.09 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.14 1.54
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
74 92 95 138 207 237 283 295 341 418 492 507 519 539 566
475.62 418.74 402.28 271.57 147.72 120.41 94.03 90.89 77.89 61.74 48.95 48.04 46.81 45.30 42.85 233.97 2626.80
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.11
JAPAN Beer (US $ mln): Japan 2001 - 2011 Japan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11,596.37 11,734.62 11,867.69 12,001.30 12,156.93 12,437.87 12,746.05 13,061.87 13,385.51 13,717.17 14,057.05
21.38% 21.86% 22.35% 22.85% 23.22% 22.86% 22.38% 21.91% 21.44% 20.98% 20.52%
7.18% 7.24% 7.30% 7.35% 7.39% 7.29% 7.19% 7.08% 6.97% 6.86% 6.76%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
115 Japan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.83 1.55 0.89 0.85 0.61 0.55 0.50 0.48 0.45 0.43 0.36 0.36 0.30 0.28 0.25 11.18 22.86
1.22 0.50 0.28 0.27 0.19 0.18 0.16 0.15 0.14 0.14 0.12 0.12 0.09 0.09 0.08 3.57 7.29
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
7 33 73 81 119 131 135 143 151 155 177 178 196 203 217
2,083.43 844.11 482.87 460.29 331.39 299.74 273.44 259.39 245.22 233.63 197.71 196.98 161.02 153.40 133.78 6,081.48 12437.87
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.12
LAOS Beer (US $ mln): Laos 2001 - 2011 Laos % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
34.98 34.92 34.84 34.76 34.85 36.01 37.39 38.82 40.30 41.85 43.45
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
116 Laos: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
783 1,581 1,613 1,624 1,869 1,877
24.95 3.38 2.98 2.91 0.93 0.86 36.01
69.30 9.38 8.27 8.09 2.57 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.13
MACAU Beer (US $ mln): Macau 2001 - 2011 Macau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.20 29.44 29.67 29.90 30.21 30.98 31.86 32.76 33.69 34.64 35.62
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Macau: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane
715 1,793 1,965
Total
29.16 1.40 0.42 30.98
94.12 4.52 1.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.14
117 MALAYSIA Beer (US $ mln): Malaysia 2001 - 2011 Malaysia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
952.09 929.13 906.22 883.80 871.20 915.08 971.16 1,030.67 1,093.82 1,160.85 1,231.98
1.76% 1.73% 1.71% 1.68% 1.66% 1.68% 1.71% 1.73% 1.75% 1.78% 1.80%
0.59% 0.57% 0.56% 0.54% 0.53% 0.54% 0.55% 0.56% 0.57% 0.58% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malaysia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.12 0.11 0.10 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.20 1.68
0.12 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.54
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
173 394 430 467 545 560 563 581 585 596 597 620 649 677 680
202.09 67.53 58.00 52.24 44.98 43.20 43.01 40.36 39.43 38.78 38.72 36.80 35.01 32.33 32.22 110.39 915.08
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.15
118 MALDIVES Beer (US $ mln): Maldives 2001 - 2011 Maldives % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.48 2.43 2.38 2.34 2.31 2.42 2.55 2.70 2.85 3.01 3.18
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Maldives: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Male
1,673
Total
2.42 2.42
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.16
MONGOLIA Beer (US $ mln): Mongolia 2001 - 2011 Mongolia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.51 16.91 17.30 17.70 18.09 18.35 18.59 18.84 19.09 19.34 19.60
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
119 Mongolia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total
1,038 1,734 1,849 1,924 1,980 1,981 1,987
13.62 1.99 1.07 0.57 0.37 0.37 0.35 18.35
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.17
NEPAL
Year
Beer (US $ mln): Nepal 2001 - 2011 Nepal % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
130.19 130.17 130.06 129.95 130.45 134.64 139.59 144.72 150.04 155.56 161.28
% of Globe
_________________________________________________________________________________________________________
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nepal: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.04 0.04 0.03 0.02 0.01 0.25
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
642 817 828 874 1,029 1,081 1,322
35.59 23.02 22.41 19.99 14.24 12.12 7.27 134.64
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.18
120 NORTH KOREA Beer (US $ mln): North Korea 2001 - 2011 North Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
74.18 76.74 79.33 82.01 84.45 85.04 85.32 85.60 85.88 86.16 86.44
0.14% 0.14% 0.15% 0.16% 0.16% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
North Korea: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.16
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
658 1,189 1,235 1,373 1,455 1,502 1,503 1,525 1,566 1,642 1,765
33.85 9.67 8.86 6.41 5.13 4.49 4.44 4.17 3.60 2.73 1.67 85.04
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.19
121 PAPUA NEW GUINEA Beer (US $ mln): Papua New Guinea 2001 - 2011 Papua New Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
46.38 46.56 46.71 46.86 47.18 48.55 50.14 51.79 53.48 55.24 57.05
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Papua New Guinea: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
832 1,096 1,561 1,582 1,594 1,679 1,738
22.30 11.73 3.67 3.37 3.23 2.35 1.91 48.55
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.20
PHILIPPINES Beer (US $ mln): Philippines 2001 - 2011 Philippines % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,195.24 1,195.58 1,195.24 1,194.80 1,199.83 1,237.88 1,282.79 1,329.33 1,377.55 1,427.53 1,479.32
2.20% 2.23% 2.25% 2.27% 2.29% 2.28% 2.25% 2.23% 2.21% 2.18% 2.16%
0.74% 0.74% 0.73% 0.73% 0.73% 0.73% 0.72% 0.72% 0.72% 0.71% 0.71%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
122 Philippines: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.01 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.05 2.28
0.64 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.73
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
22 771 1,020 1,154 1,187 1,350 1,355 1,387 1,407 1,412 1,420 1,452 1,454 1,485 1,487
1,095.09 25.40 14.56 10.43 9.74 6.87 6.70 6.27 6.02 5.88 5.76 5.20 5.15 4.70 4.67 25.45 1237.88
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.21
SEYCHELLES Beer (US $ mln): Seychelles 2001 - 2011 Seychelles % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.25 2.28 2.30 2.33 2.35 2.41 2.47 2.54 2.60 2.67 2.74
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Seychelles: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Anse Royale Cascade Total
1,761 2,002 2,016 2,017
1.68 0.29 0.22 0.22 2.41
69.70 12.12 9.09 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.22
123 SINGAPORE Beer (US $ mln): Singapore 2001 - 2011 Singapore % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
481.17 466.16 451.36 437.00 428.41 452.38 483.49 516.75 552.29 590.27 630.87
0.89% 0.87% 0.85% 0.83% 0.82% 0.83% 0.85% 0.87% 0.88% 0.90% 0.92%
0.30% 0.29% 0.28% 0.27% 0.26% 0.27% 0.27% 0.28% 0.29% 0.30% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Singapore: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.83 0.83
0.27 0.27
_________________________________________________________________________________________________________
Singapore Total
83
452.38 452.38
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.23
SOUTH KOREA Beer (US $ mln): South Korea 2001 - 2011 South Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3,279.72 3,194.40 3,109.55 3,026.72 2,979.21 3,133.71 3,332.00 3,542.84 3,767.03 4,005.39 4,258.85
6.05% 5.95% 5.86% 5.76% 5.69% 5.76% 5.85% 5.94% 6.03% 6.13% 6.22%
2.03% 1.97% 1.91% 1.85% 1.81% 1.84% 1.88% 1.92% 1.96% 2.00% 2.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
124 South Korea: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.81 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.11 0.10 0.06 5.76
0.90 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.84
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo
17 103 137 165 221 222 234 248 361 414 442 682
Total
1,530.70 385.20 271.90 220.92 130.29 130.29 125.19 113.48 74.40 62.50 56.65 32.20 3133.71
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.24
SRI LANKA Beer (US $ mln): Sri Lanka 2001 - 2011 Sri Lanka % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
251.56 249.14 246.61 244.08 243.28 252.81 264.51 276.75 289.56 302.96 316.98
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sri Lanka: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.21 0.06 0.04 0.04 0.04 0.03 0.02 0.01 0.46
0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.15
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
245 681 797 809 838 913 1,161 1,314
115.19 32.21 24.12 23.27 21.93 18.38 10.29 7.42 252.81
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.25
125 TAIWAN
Year
Beer (US $ mln): Taiwan 2001 - 2011 Taiwan % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,570.29 1,549.81 1,528.74 1,507.83 1,499.00 1,561.66 1,639.39 1,721.00 1,806.67 1,896.60 1,991.01
% of Globe
_________________________________________________________________________________________________________
2.89% 2.89% 2.88% 2.87% 2.86% 2.87% 2.88% 2.89% 2.89% 2.90% 2.91%
0.97% 0.96% 0.94% 0.92% 0.91% 0.92% 0.92% 0.93% 0.94% 0.95% 0.96%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Taiwan: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.36 0.24 0.15 0.12 0.09 0.09 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.05 0.45 2.87
0.27 0.12 0.08 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.14 0.92
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
76 179 219 329 410 521 527 535 561 633 651 675 694 708 731
467.81 196.85 133.07 80.34 63.59 46.74 46.35 45.60 43.18 35.92 34.80 32.37 31.45 30.06 27.96 245.57 1561.66
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.26
126 THAILAND Beer (US $ mln): Thailand 2001 - 2011 Thailand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,611.56 1,607.19 1,601.93 1,596.55 1,599.68 1,654.00 1,718.96 1,786.48 1,856.65 1,929.58 2,005.36
2.97% 2.99% 3.02% 3.04% 3.06% 3.04% 3.02% 3.00% 2.97% 2.95% 2.93%
1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.96%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Thailand: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.83 0.11 0.03 0.02 0.02 0.02 0.01 0.01 0.00 3.04
0.90 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.97
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
15 439 941 1,156 1,173 1,223 1,365 1,631 1,972
1,539.96 57.24 17.46 10.38 10.10 9.07 6.55 2.84 0.40 1654.00
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.27
VIETNAM Beer (US $ mln): Vietnam 2001 - 2011 Vietnam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
618.25 612.61 606.67 600.74 599.01 622.26 650.74 680.53 711.68 744.26 778.33
1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
127 Vietnam: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.31 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.10 0.07 0.03 0.03 0.02 0.01 0.36
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
181 190 250 494 497 608 1,072
195.75 166.15 112.33 48.73 48.62 38.25 12.42 622.26
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
5 5.1
128
LATIN AMERICA EXECUTIVE SUMMARY
Country
Market Potential for Beer in Latin America (US $ mln): 2006 Latent Demand US $ mln % of Latin America
_________________________________________________________________________________________________________
Brazil Mexico Argentina Colombia Chile Venezuela Peru Guatemala Ecuador Uruguay Paraguay Costa Rica El Salvador Bolivia Honduras Panama Nicaragua Guyana Suriname French Guiana Belize Falkland Islands Total
4,525.47 3,716.14 1,874.89 995.38 617.02 582.67 491.16 183.95 146.52 120.96 103.30 99.54 95.32 83.01 68.35 65.93 52.67 13.54 5.78 3.92 3.16 0.21 13,848.88
32.68% 26.83% 13.54% 7.19% 4.46% 4.21% 3.55% 1.33% 1.06% 0.87% 0.75% 0.72% 0.69% 0.60% 0.49% 0.48% 0.38% 0.10% 0.04% 0.03% 0.02% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Beer in Latin America (US $ mln): 2006 Argentina Mexico
Colombia
Other Brazil
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
129 The Market for Beer in Latin America: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13,512.05 13,467.78 13,417.56 13,367.97 13,391.64 13,848.88 14,397.53 14,969.51 15,565.86 16,187.69 16,836.13
8.37 8.31 8.25 8.19 8.14 8.12 8.12 8.11 8.10 8.10 8.09
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.2
ARGENTINA Beer (US $ mln): Argentina 2001 - 2011 Argentina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,734.70 1,759.83 1,784.30 1,808.96 1,835.90 1,874.89 1,916.66 1,959.35 2,003.00 2,047.63 2,093.24
12.84% 13.07% 13.30% 13.53% 13.71% 13.54% 13.31% 13.09% 12.87% 12.65% 12.43%
1.07% 1.09% 1.10% 1.11% 1.12% 1.10% 1.08% 1.06% 1.04% 1.02% 1.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
130 Argentina: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.65 1.65 1.65 0.85 0.69 0.60 0.56 0.52 0.52 0.51 0.49 0.39 0.32 0.32 0.31 2.53 13.54
0.13 0.13 0.13 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.21 1.10
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
158 159 161 240 280 322 348 371 373 375 396 458 546 554 565
228.87 228.77 227.88 118.07 95.07 82.52 77.00 72.04 71.54 70.00 67.48 53.89 44.78 43.98 42.87 350.11 1874.89
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.3
BELIZE Beer (US $ mln): Belize 2001 - 2011 Belize % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.07 3.07 3.06 3.05 3.06 3.16 3.28 3.41 3.54 3.67 3.81
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belize: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Orange Walk Corozal Dangriga Belmopan Total
1,739 1,974 1,975 1,994 2,036
1.90 0.40 0.40 0.32 0.16 3.16
60.00 12.50 12.50 10.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.4
131
BOLIVIA Beer (US $ mln): Bolivia 2001 - 2011 Bolivia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
78.82 79.28 79.70 80.11 80.78 83.01 85.57 88.20 90.91 93.71 96.60
0.58% 0.59% 0.59% 0.60% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bolivia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.15 0.09 0.05 0.03 0.02 0.02 0.60
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
655 858 1,070 1,374 1,557 1,600 1,712
34.57 20.54 12.46 6.41 3.73 3.14 2.16 83.01
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.5
BRAZIL Beer (US $ mln): Brazil 2001 - 2011 Brazil % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4,409.35 4,397.41 4,383.00 4,368.30 4,376.84 4,525.47 4,703.22 4,887.95 5,079.94 5,279.47 5,486.83
32.63% 32.65% 32.67% 32.68% 32.68% 32.68% 32.67% 32.65% 32.64% 32.61% 32.59%
2.73% 2.71% 2.70% 2.68% 2.66% 2.65% 2.65% 2.65% 2.64% 2.64% 2.64%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
132 Brazil: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 2.46 0.96 0.91 0.82 0.81 0.60 0.58 0.58 0.57 0.48 0.42 0.39 0.37 0.36 18.00 32.68
0.35 0.20 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 1.46 2.65
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
54 116 218 231 249 252 317 328 333 336 399 426 457 475 486
604.31 340.59 133.49 126.53 113.40 111.57 83.77 80.73 79.67 78.60 66.21 58.80 53.95 51.04 49.60 2,493.21 4525.47
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.6
CHILE
Year
Beer (US $ mln): Chile 2001 - 2011 Chile % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
613.05 607.45 601.56 595.69 593.96 617.02 645.26 674.80 705.69 738.00 771.78
% of Globe
_________________________________________________________________________________________________________
4.54% 4.51% 4.48% 4.46% 4.44% 4.46% 4.48% 4.51% 4.53% 4.56% 4.58%
0.38% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
133 Chile: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.46
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
96 702 732 764 820 829 846 945 984 993 1,088 1,152
395.74 30.39 27.92 25.96 22.82 22.36 20.97 17.20 15.74 15.56 11.93 10.43 617.02
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.7
COLOMBIA Beer (US $ mln): Colombia 2001 - 2011 Colombia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
952.39 955.53 958.13 960.66 966.88 995.38 1,028.50 1,062.73 1,098.09 1,134.64 1,172.39
7.05% 7.09% 7.14% 7.19% 7.22% 7.19% 7.14% 7.10% 7.05% 7.01% 6.96%
0.59% 0.59% 0.59% 0.59% 0.59% 0.58% 0.58% 0.58% 0.57% 0.57% 0.56%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
134 Colombia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.26 0.94 0.92 0.37 0.37 0.20 0.18 0.16 0.14 0.14 0.11 0.08 0.07 0.07 0.06 0.11 7.19
0.26 0.08 0.07 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
84 220 228 469 472 745 778 823 878 894 1,019 1,115 1,183 1,212 1,246
451.48 130.40 127.55 51.84 51.38 27.02 25.17 22.69 19.77 19.05 14.56 11.10 9.81 9.20 8.64 15.72 995.38
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.8
COSTA RICA Beer (US $ mln): Costa Rica 2001 - 2011 Costa Rica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
95.24 95.55 95.81 96.07 96.69 99.54 102.85 106.27 109.81 113.46 117.24
0.70% 0.71% 0.71% 0.72% 0.72% 0.72% 0.71% 0.71% 0.71% 0.70% 0.70%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
135 Costa Rica: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.14 0.09 0.08 0.06 0.06 0.03 0.72
0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Limon Heredia Liberia Total
631 898 1,056 1,116 1,275 1,276 1,518
35.97 18.95 13.02 11.09 8.12 8.12 4.25 99.54
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.9
ECUADOR Beer (US $ mln): Ecuador 2001 - 2011 Ecuador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
135.57 137.53 139.45 141.37 143.48 146.52 149.79 153.13 156.54 160.02 163.59
1.00% 1.02% 1.04% 1.06% 1.07% 1.06% 1.04% 1.02% 1.01% 0.99% 0.97%
0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ecuador: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.33 0.06 0.04 0.04 0.04 0.04 0.03 0.03 1.06
0.04 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
416 541 1,282 1,414 1,423 1,429 1,473 1,482 1,522
62.31 45.26 8.00 5.83 5.72 5.50 4.91 4.77 4.22 146.52
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.10
136
EL SALVADOR Beer (US $ mln): El Salvador 2001 - 2011 El Salvador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
90.52 91.04 91.52 91.99 92.76 95.32 98.26 101.28 104.40 107.61 110.92
0.67% 0.68% 0.68% 0.69% 0.69% 0.69% 0.68% 0.68% 0.67% 0.66% 0.66%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
El Salvador: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.12 0.07 0.04 0.04 0.03 0.69
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
459 977 1,169 1,402 1,430 1,564
53.80 16.14 10.18 6.08 5.50 3.63 95.32
56.44 16.93 10.67 6.38 5.77 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.11
FALKLAND ISLANDS Beer (US $ mln): Falkland Islands 2001 - 2011 Falkland Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.19 0.19 0.20 0.20 0.20 0.21 0.21 0.21 0.22 0.22 0.23
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
137 Falkland Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley
2,026
Total
0.21 0.21
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.12
FRENCH GUIANA Beer (US $ mln): French Guiana 2001 - 2011 French Guiana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.59 3.65 3.72 3.78 3.85 3.92 4.00 4.07 4.14 4.22 4.30
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
French Guiana: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
1,655 1,949 1,976 1,992 2,044
2.62 0.46 0.39 0.33 0.13 3.92
66.67 11.67 10.00 8.33 3.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.13
138
GUATEMALA Beer (US $ mln): Guatemala 2001 - 2011 Guatemala % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
176.00 176.58 177.06 177.53 178.68 183.95 190.07 196.39 202.93 209.68 216.66
1.30% 1.31% 1.32% 1.33% 1.33% 1.33% 1.32% 1.31% 1.30% 1.30% 1.29%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guatemala: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.98 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
214 1,178 1,203 1,394 1,404 1,426 1,427 1,466
136.16 9.92 9.40 6.18 6.05 5.67 5.54 5.02 183.95
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.14
GUYANA Beer (US $ mln): Guyana 2001 - 2011 Guyana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
12.95 13.00 13.03 13.06 13.15 13.54 13.99 14.45 14.93 15.43 15.94
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
139 Guyana: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.01 0.01 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
1,168 1,776 1,854 1,926 2,007
10.18 1.53 1.02 0.56 0.25 13.54
75.19 11.28 7.52 4.14 1.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.15
HONDURAS Beer (US $ mln): Honduras 2001 - 2011 Honduras % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
67.40 66.95 66.47 65.98 65.91 68.35 71.30 74.39 77.61 80.97 84.47
0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Honduras: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.15 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.49
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
701 861 1,598 1,604 1,623 1,730 1,775 1,806 1,821 1,857 1,863
30.62 20.49 3.15 3.10 2.91 2.01 1.53 1.34 1.24 1.00 0.96 68.35
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.16
140
MEXICO
Year
Beer (US $ mln): Mexico 2001 - 2011 Mexico % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3,781.48 3,717.49 3,652.53 3,588.41 3,556.86 3,716.14 3,915.99 4,126.58 4,348.50 4,582.35 4,828.78
% of Globe
_________________________________________________________________________________________________________
27.99% 27.60% 27.22% 26.84% 26.56% 26.83% 27.20% 27.57% 27.94% 28.31% 28.68%
2.34% 2.29% 2.25% 2.20% 2.16% 2.18% 2.21% 2.24% 2.26% 2.29% 2.32%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mexico: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.63 1.47 1.11 1.10 0.98 0.94 0.91 0.89 0.63 0.63 0.62 0.56 0.56 0.52 0.52 7.78 26.83
0.62 0.12 0.09 0.09 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.63 2.18
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
24 171 202 204 216 224 232 235 310 311 314 337 342 370 372
1,056.01 203.30 153.59 152.18 135.45 129.72 125.94 123.43 86.67 86.64 85.55 78.13 77.86 72.52 71.95 1,077.21 3716.14
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.17
141
NICARAGUA Beer (US $ mln): Nicaragua 2001 - 2011 Nicaragua % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
51.94 51.59 51.22 50.84 50.79 52.67 54.95 57.32 59.81 62.39 65.09
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nicaragua: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.09 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.38
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
784 1,092 1,559 1,591 1,641 1,666 1,802 1,820 1,839
24.91 11.87 3.69 3.25 2.74 2.48 1.35 1.24 1.13 52.67
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.18
PANAMA Beer (US $ mln): Panama 2001 - 2011 Panama % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
62.61 62.97 63.30 63.63 64.16 65.93 67.96 70.05 72.21 74.43 76.72
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
142 Panama: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.48
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
576 1,343 1,463 1,493 1,614 1,619 1,853 1,862
41.47 6.95 5.04 4.58 2.97 2.94 1.02 0.96 65.93
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.19
PARAGUAY Beer (US $ mln): Paraguay 2001 - 2011 Paraguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
95.87 97.16 98.41 99.67 101.08 103.30 105.70 108.16 110.68 113.26 115.89
0.71% 0.72% 0.73% 0.75% 0.75% 0.75% 0.73% 0.72% 0.71% 0.70% 0.69%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Paraguay: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.07 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.75
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner San Lorenzo Pedro Juan Caballero Fernando de la Mora Encarnacion Concepción Pilar Villarrica Coronel Oviedo Caaguazu Total
417 1,204 1,351 1,352 1,401 1,653 1,701 1,702 1,743 1,744 1,759
61.83 9.33 6.78 6.78 6.11 2.63 2.21 2.21 1.87 1.87 1.70 103.30
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.20
143
PERU
Year
Beer (US $ mln): Peru 2001 - 2011 Peru % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
474.24 474.37 474.24 474.06 476.06 491.16 508.98 527.44 546.58 566.41 586.95
% of Globe
_________________________________________________________________________________________________________
3.51% 3.52% 3.53% 3.55% 3.55% 3.55% 3.54% 3.52% 3.51% 3.50% 3.49%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Peru: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.99 0.26 0.24 0.21 0.17 0.13 0.12 0.11 0.11 0.09 0.06 0.06 3.55
0.16 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.29
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
134 643 664 711 802 933 964 1,002 1,011 1,091 1,240 1,257
275.56 35.42 33.51 29.38 23.64 17.77 16.70 15.26 14.84 11.91 8.74 8.44 491.16
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 5.21
144
SURINAME Beer (US $ mln): Suriname 2001 - 2011 Suriname % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.20 5.32 5.45 5.57 5.70 5.78 5.85 5.93 6.01 6.09 6.17
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Suriname: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
1,462 1,979 2,029 2,061 2,069
5.05 0.39 0.19 0.10 0.05 5.78
87.39 6.72 3.36 1.68 0.84 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.22
URUGUAY Beer (US $ mln): Uruguay 2001 - 2011 Uruguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
108.69 111.34 113.98 116.68 119.28 120.96 122.51 124.08 125.66 127.27 128.89
0.80% 0.83% 0.85% 0.87% 0.89% 0.87% 0.85% 0.83% 0.81% 0.79% 0.77%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
145 Uruguay: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.87
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
296 1,413 1,435 1,509 1,537 1,609 1,626 1,649 1,659
90.13 5.85 5.42 4.41 4.04 3.03 2.89 2.67 2.53 120.96
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.23
VENEZUELA Beer (US $ mln): Venezuela 2001 - 2011 Venezuela % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
559.20 560.47 561.44 562.36 565.57 582.67 602.64 623.30 644.66 666.76 689.61
4.14% 4.16% 4.18% 4.21% 4.22% 4.21% 4.19% 4.16% 4.14% 4.12% 4.10%
0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
146 Venezuela: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.43 0.38 0.29 0.24 0.17 0.16 0.11 0.11 0.09 0.09 0.08 0.08 0.08 0.08 0.71 4.21
0.09 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.06 0.34
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
198 425 465 584 669 812 824 997 1,018 1,082 1,090 1,100 1,104 1,112 1,143
155.59 59.12 52.50 39.61 32.94 23.12 22.67 15.43 14.63 12.09 11.91 11.60 11.51 11.34 10.54 98.07 582.67
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
6 6.1
147
NORTH AMERICA & THE CARIBBEAN EXECUTIVE SUMMARY
Country
Market Potential for Beer in North America & the Caribbean (US $ mln): 2006 Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Dominican Republic Puerto Rico Cuba Haiti Trinidad and Tobago Jamaica Bahamas Martinique Barbados Guadeloupe Netherlands Antilles Bermuda Aruba Virgin Islands, US Greenland Cayman Islands St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines British Virgin Islands Dominica St. Kitts and Nevis Other Total
39,794.75 3,104.06 197.01 155.13 77.42 50.12 45.03 38.09 18.05 17.22 15.91 14.52 9.25 8.30 7.98 7.06 4.32 3.74 2.75 2.14 1.60 1.28 1.26 1.14 1.10 1.32 43,580.55
91.31% 7.12% 0.45% 0.36% 0.18% 0.12% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Beer in North America & the Caribbean (US $ mln): 2006
Canada Dominican Republic Puerto Rico United States
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
North America & the Caribbean
148
The Market for Beer in North America & the Caribbean: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
36,900.40 38,148.16 39,399.77 40,691.78 42,051.55 43,580.55 45,185.87 46,850.50 48,576.65 50,366.60 52,222.70
22.85 23.54 24.23 24.93 25.55 25.56 25.47 25.38 25.29 25.19 25.10
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.2
ANTIGUA AND BARBUDA
Year
Beer (US $ mln): Antigua and Barbuda 2001 - 2011 Antigua and Barbuda % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.10 2.09 2.08 2.06 2.07 2.14 2.23 2.32 2.41 2.51 2.62
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Antigua and Barbuda: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
1,721 2,067
2.08 0.06 2.14
97.30 2.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.3
149
ARUBA Beer (US $ mln): Aruba 2001 - 2011 Aruba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.70 7.70 7.70 7.70 7.74 7.98 8.27 8.56 8.87 9.19 9.52
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Aruba: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
1,514 1,560
4.31 3.67 7.98
54.05 45.95 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.4
BAHAMAS Beer (US $ mln): Bahamas 2001 - 2011 Bahamas % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.66 17.59 17.51 17.42 17.44 18.05 18.78 19.55 20.35 21.18 22.04
0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
150
Bahamas: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport
1,001 1,644
Total
15.32 2.72 18.05
84.91 15.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.5
BARBADOS Beer (US $ mln): Barbados 2001 - 2011 Barbados % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15.18 15.24 15.30 15.36 15.47 15.91 16.42 16.95 17.50 18.07 18.65
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Barbados: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
982
15.91 15.91
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.6
151
BERMUDA Beer (US $ mln): Bermuda 2001 - 2011 Bermuda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.76 7.85 7.93 8.01 8.11 8.30 8.51 8.73 8.96 9.19 9.43
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bermuda: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Hamilton Saint George Total
1,468 1,585
4.98 3.32 8.30
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.7 Year
BRITISH VIRGIN ISLANDS Beer (US $ mln): British Virgin Islands 2001 - 2011 British Virgin Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.26 1.24 1.23 1.21 1.21 1.26 1.32 1.38 1.45 1.52 1.59
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
152
British Virgin Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
1,817
1.26 1.26
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.8
CANADA
Year
Beer (US $ mln): Canada 2001 - 2011 Canada % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3,028.97 3,019.26 3,007.88 2,996.29 3,001.03 3,104.06 3,227.53 3,355.91 3,489.40 3,628.20 3,772.53
% of Globe
_________________________________________________________________________________________________________
8.21% 7.91% 7.63% 7.36% 7.14% 7.12% 7.14% 7.16% 7.18% 7.20% 7.22%
1.88% 1.86% 1.85% 1.84% 1.82% 1.82% 1.82% 1.82% 1.82% 1.81% 1.81%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Canada: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.13 1.82 0.86 0.51 0.40 0.37 0.36 0.19 0.11 0.10 0.07 0.07 0.06 0.04 0.04 7.12
0.54 0.46 0.22 0.13 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.82
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
29 37 105 163 187 195 199 321 513 547 699 704 763 882 930
928.24 791.18 374.06 221.83 172.27 161.16 155.47 83.15 47.40 44.69 30.88 30.34 26.00 19.50 17.88 3104.06
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.9
153
CAYMAN ISLANDS Beer (US $ mln): Cayman Islands 2001 - 2011 Cayman Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.68 3.66 3.63 3.61 3.61 3.74 3.90 4.06 4.24 4.42 4.61
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cayman Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
1,709 1,845 1,996 2,037
2.18 1.09 0.31 0.16 3.74
58.33 29.17 8.33 4.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.10
CUBA Beer (US $ mln): Cuba 2001 - 2011 Cuba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
77.03 76.29 75.52 74.74 74.50 77.42 81.00 84.75 88.67 92.77 97.07
0.21% 0.20% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.19%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
154
Cuba: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.18
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
577 1,295 1,434 1,513 1,548 1,556 1,677 1,687 1,698 1,700 1,704
40.97 7.76 5.47 4.34 3.84 3.74 2.37 2.31 2.23 2.21 2.19 77.42
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.11
DOMINICA Beer (US $ mln): Dominica 2001 - 2011 Dominica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.05 1.07 1.08 1.10 1.12 1.14 1.16 1.19 1.21 1.24 1.26
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominica: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Saint Joseph Marigot Berekua Portsmouth Total
1,897 2,057 2,058 2,059 2,060
0.74 0.10 0.10 0.10 0.10 1.14
64.71 8.82 8.82 8.82 8.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.12
155
DOMINICAN REPUBLIC Beer (US $ mln): Dominican Republic 2001 - 2011 Dominican Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
203.17 198.85 194.52 190.26 187.96 197.01 208.49 220.64 233.50 247.11 261.51
0.55% 0.52% 0.49% 0.47% 0.45% 0.45% 0.46% 0.47% 0.48% 0.49% 0.50%
0.13% 0.12% 0.12% 0.12% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominican Republic: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.45
0.07 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total
229 768 1,219 1,274 1,306 1,419 1,500 1,501 1,528
127.43 25.76 9.13 8.13 7.59 5.78 4.52 4.52 4.16 197.01
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.13
GREENLAND Beer (US $ mln): Greenland 2001 - 2011 Greenland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.94 4.02 4.09 4.16 4.24 4.32 4.39 4.47 4.56 4.64 4.72
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
156
Greenland: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Egedesminde Julianehab Sukkertoppen Christianshab Frederikshab Narsarsuaq Nanortalik Thule Scoresbysund Godhavn Ammassalik Uppernavik Total
1,822 1,933 1,969 1,997 1,998 1,999 2,023 2,024 2,025 2,050 2,051 2,052 2,053 2,054 2,055
1.23 0.51 0.41 0.31 0.31 0.31 0.21 0.21 0.21 0.10 0.10 0.10 0.10 0.10 0.10 4.32
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.14
GRENADA Beer (US $ mln): Grenada 2001 - 2011 Grenada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.63 1.60 1.57 1.54 1.53 1.60 1.68 1.77 1.87 1.97 2.07
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Grenada: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
1,813 1,993
1.28 0.32 1.60
80.00 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.15
157
GUADELOUPE Beer (US $ mln): Guadeloupe 2001 - 2011 Guadeloupe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.27 13.51 13.76 14.00 14.26 14.52 14.78 15.05 15.33 15.61 15.89
0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guadeloupe: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Basse-Terre Sainte Rose Saint-Claude Total
1,516 1,751 1,791 1,825 1,836 1,847 1,855 1,864 1,865 1,907
4.27 1.76 1.42 1.22 1.15 1.09 1.02 0.95 0.95 0.68 14.52
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.16
HAITI Beer (US $ mln): Haiti 2001 - 2011 Haiti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
46.66 47.24 47.80 48.36 49.01 50.12 51.34 52.58 53.86 55.17 56.51
0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
158
Haiti: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.12
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Gonaives Les Cayes Port-de-Paix Total
646 1,457 1,639 1,646 1,647 1,769
35.28 5.07 2.76 2.69 2.69 1.64 50.12
70.39 10.12 5.51 5.36 5.36 3.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.17
JAMAICA Beer (US $ mln): Jamaica 2001 - 2011 Jamaica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
34.92 35.54 36.14 36.75 37.38 38.09 38.83 39.58 40.34 41.12 41.91
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Jamaica: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
766 1,510 1,576 1,729 1,755 1,903
25.84 4.38 3.45 2.02 1.72 0.69 38.09
67.83 11.50 9.04 5.30 4.52 1.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.18
159
MARTINIQUE Beer (US $ mln): Martinique 2001 - 2011 Martinique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15.74 16.03 16.32 16.62 16.92 17.22 17.54 17.86 18.19 18.52 18.86
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Martinique: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
1,211 1,693 1,781 1,805 1,829 1,882 1,966 1,967
9.24 2.27 1.51 1.34 1.18 0.84 0.42 0.42 17.22
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.19 Year
NETHERLANDS ANTILLES Beer (US $ mln): Netherlands Antilles 2001 - 2011 Netherlands Antilles % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.01 8.31 8.61 8.92 9.21 9.25 9.26 9.27 9.28 9.28 9.29
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
160
Netherlands Antilles: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.02
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
1,238 1,964 2,064
8.76 0.42 0.07 9.25
94.70 4.55 0.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.20
PUERTO RICO Beer (US $ mln): Puerto Rico 2001 - 2011 Puerto Rico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
147.98 148.61 149.17 149.71 150.80 155.13 160.13 165.30 170.64 176.15 181.83
0.40% 0.39% 0.38% 0.37% 0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Puerto Rico: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.36
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
640 893 992 996 1,103 1,247 1,266 1,267 1,303 1,400 1,443 1,524 1,575 1,597 1,650
35.66 19.06 15.62 15.49 11.52 8.63 8.30 8.28 7.62 6.14 5.36 4.17 3.45 3.16 2.66 155.13
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.21
161
ST. KITTS AND NEVIS Beer (US $ mln): St. Kitts and Nevis 2001 - 2011 St. Kitts and Nevis % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.09 1.08 1.07 1.06 1.06 1.10 1.15 1.20 1.25 1.31 1.36
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Kitts and Nevis: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
1,851 2,068
1.05 0.06 1.10
95.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.22
ST. LUCIA Beer (US $ mln): St. Lucia 2001 - 2011 St. Lucia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.54 2.58 2.62 2.66 2.70 2.75 2.81 2.87 2.93 2.99 3.05
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
162
St. Lucia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
1,690 1,943
2.28 0.47 2.75
82.81 17.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.23 Year
ST. VINCENT AND THE GRENADINES Beer (US $ mln): St. Vincent and the Grenadines 2001 - 2011 St. Vincent and the Grenadines % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.20 1.21 1.22 1.23 1.24 1.28 1.31 1.35 1.39 1.43 1.47
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Vincent and the Grenadines: Beer in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Kingstown Georgetown Total
1,826 2,065
1.21 0.06 1.28
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 6.24
163
TRINIDAD AND TOBAGO Beer (US $ mln): Trinidad and Tobago 2001 - 2011 Trinidad and Tobago % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
44.40 44.11 43.79 43.47 43.42 45.03 46.98 49.01 51.13 53.34 55.65
0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Trinidad and Tobago: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.03 0.02 0.00 0.10
0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
856 1,085 1,162 1,716
20.56 12.05 10.28 2.13 45.03
45.67 26.77 22.83 4.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.25
UNITED STATES Beer (US $ mln): United States 2001 - 2011 United States % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
33,205.70 34,465.60 35,731.26 37,037.43 38,391.34 39,794.75 41,249.46 42,757.35 44,320.36 45,940.51 47,619.88
89.99% 90.35% 90.69% 91.02% 91.30% 91.31% 91.29% 91.26% 91.24% 91.21% 91.19%
20.56% 21.26% 21.97% 22.69% 23.32% 23.34% 23.25% 23.16% 23.07% 22.98% 22.88%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
164
United States: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
20.77 7.52 6.91 4.02 3.57 2.55 2.52 2.48 2.41 2.31 2.30 1.92 1.64 1.53 1.49 27.36 91.31
5.31 1.92 1.77 1.03 0.91 0.65 0.64 0.63 0.62 0.59 0.59 0.49 0.42 0.39 0.38 6.99 23.34
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
1 3 4 10 14 20 21 23 26 27 28 34 40 49 50
9,052.64 3,277.07 3,012.29 1,753.39 1,554.32 1,110.25 1,097.49 1,080.43 1,051.27 1,007.66 1,001.63 838.34 714.93 667.43 650.16 11,925.48 39794.75
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.26 Year
VIRGIN ISLANDS, US Beer (US $ mln): Virgin Islands, US 2001 - 2011 Virgin Islands, US % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.45 6.57 6.69 6.81 6.94 7.06 7.19 7.32 7.46 7.59 7.73
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
165
Virgin Islands, US: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Frederiksted Road Town Christiansted Cruz Bay Spanish Town Total
1,535 1,878 1,879 1,912 1,961 2,021
4.07 0.86 0.86 0.64 0.43 0.21 7.06
57.58 12.12 12.12 9.09 6.06 3.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
7 7.1
166
OCEANA EXECUTIVE SUMMARY Market Potential for Beer in Oceana (US $ mln): 2006 Latent Demand US $ mln
Country
% of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Guam New Caledonia French Polynesia Solomon Islands Northern Mariana Island Western Samoa American Samoa Micronesia Federation Vanuatu Tonga Palau Marshall Islands Cook Islands Kiribati Nauru Norfolk Island Christmas Island Wallis and Futuna Tuvalu Niue Tokelau Cocos (Keeling) Island Other Total
1,789.70 269.94 22.24 12.55 11.97 10.33 3.55 3.53 2.32 1.96 1.03 0.95 0.90 0.50 0.40 0.39 0.30 0.23 0.19 0.15 0.12 0.05 0.02 0.01 0.00 0.00 2,133.33
83.89% 12.65% 1.04% 0.59% 0.56% 0.48% 0.17% 0.17% 0.11% 0.09% 0.05% 0.04% 0.04% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Beer in Oceana (US $ mln): 2006
New Zealand Fiji Guam Australia
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Oceana
167 The Market for Beer in Oceana: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,083.79 2,076.33 2,067.82 2,059.27 2,062.16 2,133.33 2,218.78 2,307.77 2,400.43 2,496.92 2,597.40
1.29 1.28 1.27 1.26 1.25 1.25 1.25 1.25 1.25 1.25 1.25
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.2
AMERICAN SAMOA Beer (US $ mln): American Samoa 2001 - 2011 American Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.79 1.83 1.86 1.89 1.93 1.96 2.00 2.03 2.07 2.11 2.15
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
American Samoa: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.02 0.01 0.01 0.09
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Utulei Vaitogi Total
1,911 1,958 1,959 2,018 2,019
0.65 0.44 0.44 0.22 0.22 1.96
33.33 22.22 22.22 11.11 11.11 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.3
168
AUSTRALIA Beer (US $ mln): Australia 2001 - 2011 Australia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,756.96 1,747.84 1,737.79 1,727.65 1,727.79 1,789.70 1,864.47 1,942.36 2,023.51 2,108.04 2,196.11
84.32% 84.18% 84.04% 83.90% 83.79% 83.89% 84.03% 84.17% 84.30% 84.43% 84.55%
1.09% 1.08% 1.07% 1.06% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05% 1.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Australia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
24.59 24.26 15.32 7.73 3.94 2.65 1.25 1.25 0.87 0.61 0.55 0.46 0.41 83.89
0.31 0.30 0.19 0.10 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.05
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
65 67 122 191 316 444 751 754 906 1,055 1,093 1,179 1,243
524.69 517.52 326.80 164.90 84.09 56.43 26.70 26.59 18.49 13.05 11.81 9.91 8.71 1789.70
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.4
169
CHRISTMAS ISLAND Beer (US $ mln): Christmas Island 2001 - 2011 Christmas Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.14 0.14 0.14 0.14 0.15 0.15 0.15 0.15 0.16 0.16
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Christmas Island: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
2,038
0.15 0.15
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.5
COOK ISLANDS Beer (US $ mln): Cook Islands 2001 - 2011 Cook Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.36 0.37 0.37 0.38 0.39 0.39 0.40 0.41 0.41 0.42 0.43
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cook Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua
1,977
Total
0.39 0.39
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.6
170
FIJI
Year
Beer (US $ mln): Fiji 2001 - 2011 Fiji % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.92 19.03 20.20 21.43 22.51 22.24 21.76 21.28 20.82 20.37 19.93
% of Globe
_________________________________________________________________________________________________________
0.86% 0.92% 0.98% 1.04% 1.09% 1.04% 0.98% 0.92% 0.87% 0.82% 0.77%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Fiji: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.09 1.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Suva Nadi
867 1,728
Total
20.22 2.02 22.24
90.91 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.7
FRENCH POLYNESIA Beer (US $ mln): French Polynesia 2001 - 2011 French Polynesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.81 9.86 9.91 9.97 10.05 10.33 10.64 10.97 11.31 11.66 12.02
0.47% 0.48% 0.48% 0.48% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
171 French Polynesia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.11 0.06 0.03 0.02 0.01 0.48
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo
1,440 1,695 1,803 1,908 1,952 2,014
Total
5.39 2.24 1.35 0.67 0.45 0.22 10.33
52.17 21.74 13.04 6.52 4.35 2.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.8
GUAM Beer (US $ mln): Guam 2001 - 2011 Guam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11.47 11.69 11.90 12.11 12.33 12.55 12.78 13.02 13.26 13.50 13.74
0.55% 0.56% 0.58% 0.59% 0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guam: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.11 0.02 0.01 0.59
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
1,389 1,589 1,684 1,950 2,015
6.25 3.29 2.34 0.46 0.22 12.55
49.80 26.17 18.61 3.63 1.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.9
172
KIRIBATI Beer (US $ mln): Kiribati 2001 - 2011 Kiribati % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.28 0.28 0.29 0.29 0.29 0.30 0.31 0.31 0.32 0.33 0.34
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kiribati: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Tarawa
2,001
Total
0.30 0.30
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.10
MARSHALL ISLANDS Beer (US $ mln): Marshall Islands 2001 - 2011 Marshall Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.34 0.36 0.37 0.39 0.40 0.40 0.40 0.40 0.39 0.39 0.39
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Marshall Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Majuro
1,971
Total
0.40 0.40
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.11
173
MICRONESIA FEDERATION Beer (US $ mln): Micronesia Federation 2001 - 2011 Micronesia Federation % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.95 0.96 0.98 1.00 1.01 1.03 1.05 1.07 1.10 1.12 1.14
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Micronesia Federation: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.05
0.00 0.00
_________________________________________________________________________________________________________
Palikir
1,852
Total
1.03 1.03
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.12
NAURU Beer (US $ mln): Nauru 2001 - 2011 Nauru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.21 0.22 0.22 0.22 0.23 0.23 0.24 0.24 0.24 0.25 0.25
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nauru: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren
2,009
Total
0.23 0.23
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.13
174
NEW CALEDONIA Beer (US $ mln): New Caledonia 2001 - 2011 New Caledonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11.54 11.55 11.56 11.56 11.61 11.97 12.40 12.85 13.31 13.78 14.27
0.55% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
New Caledonia: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.04 0.03 0.03 0.02 0.01 0.01 0.56
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total
1,215 1,886 1,928 1,929 1,968 2,004 2,040
9.19 0.84 0.56 0.56 0.42 0.28 0.14 11.97
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.14
NEW ZEALAND Beer (US $ mln): New Zealand 2001 - 2011 New Zealand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
260.64 260.71 260.64 260.54 261.64 269.94 279.73 289.88 300.40 311.29 322.59
12.51% 12.56% 12.60% 12.65% 12.69% 12.65% 12.61% 12.56% 12.51% 12.47% 12.42%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
175 New Zealand: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.81 1.62 1.58 0.77 0.55 0.54 0.49 0.40 0.36 0.26 0.25 0.24 0.24 0.21 0.20 0.16 12.65
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
265 656 662 971 1,098 1,106 1,151 1,252 1,302 1,431 1,449 1,456 1,461 1,497 1,519
102.60 34.56 33.65 16.35 11.67 11.46 10.45 8.51 7.64 5.48 5.24 5.11 5.06 4.55 4.25 3.37 269.94
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.15
NIUE Beer (US $ mln): Niue 2001 - 2011 Niue % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niue: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi
2,076
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.16
176
NORFOLK ISLAND Beer (US $ mln): Norfolk Island 2001 - 2011 Norfolk Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.18 0.18 0.18 0.19 0.19 0.19 0.20 0.20 0.21 0.21
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norfolk Island: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston
2,031
Total
0.19 0.19
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.17
NORTHERN MARIANA ISLAND Beer (US $ mln): Northern Mariana Island 2001 - 2011 Northern Mariana Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.23 3.29 3.35 3.41 3.47 3.53 3.60 3.66 3.73 3.80 3.87
0.15% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Northern Mariana Island: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Saipan
1,571
Total
3.53 3.53
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.18
177
PALAU Beer (US $ mln): Palau 2001 - 2011 Palau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.45 0.46 0.47 0.48 0.50 0.50 0.51 0.51 0.52 0.53 0.53
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palau: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Koror
1,937
Total
0.50 0.50
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.19
SOLOMON ISLANDS Beer (US $ mln): Solomon Islands 2001 - 2011 Solomon Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.29 3.34 3.38 3.42 3.47 3.55 3.63 3.72 3.80 3.89 3.98
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Solomon Islands: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Honiara
1,570
Total
3.55 3.55
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.20
178
TOKELAU Beer (US $ mln): Tokelau 2001 - 2011 Tokelau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tokelau: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau
2,077
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.21
TONGA Beer (US $ mln): Tonga 2001 - 2011 Tonga % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.89 0.89 0.88 0.87 0.87 0.90 0.94 0.98 1.03 1.07 1.12
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tonga: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
1,872
0.90 0.90
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.22
179
TUVALU Beer (US $ mln): Tuvalu 2001 - 2011 Tuvalu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.05 0.05
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tuvalu: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti
2,070
Total
0.05 0.05
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.23
VANUATU Beer (US $ mln): Vanuatu 2001 - 2011 Vanuatu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.83 0.86 0.89 0.92 0.94 0.95 0.95 0.96 0.97 0.97 0.98
0.04% 0.04% 0.04% 0.04% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Vanuatu: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Port Vila
1,867
Total
0.95 0.95
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 7.24
180
WALLIS AND FUTUNA Beer (US $ mln): Wallis and Futuna 2001 - 2011 Wallis and Futuna % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.12 0.13 0.13
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Wallis and Futuna: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Mata-utu
2,047
Total
0.12 0.12
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.25
WESTERN SAMOA Beer (US $ mln): Western Samoa 2001 - 2011 Western Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.35 2.31 2.27 2.24 2.22 2.32 2.44 2.56 2.70 2.84 2.99
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Samoa: Beer in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.11
0.00 0.00
_________________________________________________________________________________________________________
Apia
1,686
Total
2.32 2.32
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
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©2005 ICON Group International, Inc.
Disclaimers, Warrantees, and User Agreement Provisions
8 8.1
182
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS DISCLAIMERS & SAFE HARBOR
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ICON Group recommends that the reader follow the advice of Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance, who has been quoted to say, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn't well known … Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." Similar recommendations apply to decisions relating to industry studies, product category studies, corporate strategies discussions and country evaluations. In the case of ICON Group reports, many factors can affect the actual outcome of the period discussed, including exchange rate volatility, changes in accounting standards, the lack of oversight or comparability in accounting standards, changes in economic conditions, changes in competition, changes in the global economy, changes in source data quality, changes in reported data quality, changes in methodology and similar factors. Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or econometric models that ICON Group believes to be reliable, we do not guarantee their accuracy, reliability, quality, and any such information, or resulting analyses, may be incomplete, rounded, inaccurate or condensed. All estimates included in this report are subject to change without notice. This report is for informational purposes only and is not intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. ICON Group is not a registered Investment Adviser or a Broker/Dealer.
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Disclaimers, Warrantees, and User Agreement Provisions
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[email protected]. Sources: This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, the United Nations, and Icon Group International, Inc.
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