Tile Magazine September-October 2011

September/October 2011

TILE

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L VE An edition of TILE Magazine

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Ventilated Façades pg. 14 Clean & Sealing Grout pg. 18 Update on Evolving Sustainability Demands pg. 22

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Table of Contents Sept/Oct 2011 vol. 8, no. 5

TILE

Magazine

Features

14 Education Buildings + Rainscreen Façades = Healthy Schools On the cover: Aparici’s hexagonal G-Stone collection is shown here in brown and ivory.

It’s no secret that indoor air quality (IAQ) has a significant effect on the occupants of a building. It’s also not surprising building with good IAQ tends to have occupants that perform better in their daily lives and activities. “Conversely, poor IAQ can lead to problems with both the building and the people inside. This is especially true of education buildings,” says Shildan, Inc.’s Ronald D. Boschan.

18 Cleaning and Sealing Tile and Grout TILE Magazine, Vol. 8, Issue 5 (ISSN 1555-0567) is published 6 times annually, Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct and Nov/Dec by, BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 3623700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals postage paid at Troy, MI and additional mailing offices. POSTMASTER: Send address changes to: TILE Magazine, P.O. Box 2149, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923 Send returns (Canada) to Pitney Bowes, P.O. Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to TILE Magazine, P.O. Box 2149, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or [email protected].

Complaints about grout and tile soiling are still a favorite consumer topic whenever the discussion turns to tile. It doesn’t make a difference if it’s the floor, wall, backsplash, tub, or shower. The reasons behind this long-standing complaint are wide ranging and go from unrealistic performance expectations to poor workmanship and a host of other causes. Realistically, it’s unlikely that a cure for this dilemma will ever be found despite the overzealous claims by some manufacturers of new miracle products, says Dave Gobis.

22 An Update on Today’s Evolving Sustainability Demands

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Green SquaredSM will introduce sustainability criteria for porcelain, pressed floor, mosaic, quarry, and glazed wall tiles. Additionally, mortar, grout, membranes, backerboards, and many other products needed to tile floors and walls will be standardized. Once completed, it will be the very first sustainable building material standard to encompass a full range of products within an industry!

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Departments Editorial...................................................................... 6 New Product Showcase ............................................ 8 Green Product Guide ............................................ 26 Green Matters ......................................................... 28 Industry News .......................................................... 29 Calendar .................................................................. 29 Tile Products ........................................................... 32 Art Tile Collection .................................................... 34 Tiles of Italy ............................................................. 36 Tile of Spain ............................................................ 38 Advertiser’s Index .................................................... 41 Classifieds ............................................................... 41 Product Marketplace ............................................... 42

On the Web For the most up-to-date information on all industry events, breaking news items, and special web-only features, visit www.tilemagonline.com daily!

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Letter From The Editor

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®

Magazine

Arpi Nalbandian, Editor [email protected] John Moore, Senior Editor [email protected] Rick Arvidson, Sr. Art Director Jennifer Allen, Production Manager [email protected] Editorial Contributors: Michael Byrne, Dave Gobis Publishing and Sales Office: 22801 Ventura Blvd., Woodland Hills, CA 91364 Phone: (818) 224-8035, Fax: (818) 224-8042 Publisher Alex Bachrach • (201) 291-9001 ext. 8615

Keeping Up or Leading the Pack?

Southeast Regional Manager Scott Daniell • (770) 788-6377 Western Regional Manager Dan Lipman • (818) 224-8035 ext. 2206 Northeast Regional Manager Keith Parry • (973) 248-6097

I

’ve often been asked which is the “safer” route to take: keeping up with competitors or trying to break free from the norm by trying something new and risking failure. In my case, I’ve chosen the latter. I’ve grown tired of the “what ifs,” and questioning my abilities. Thankfully, I have the encouragement of my peers and family when the need to try something different strikes. When editors were asked to start using Social Media (SoMe) here at BNP Media, we were audibly skeptical. Our workloads were heavy between print and online issues, so what more could we possibly add to our daily routines? Who would want to follow us on Twitter? More importantly, we felt if our content didn’t contain value, then we risked the fate of becoming background noise – static, if you will. Initially, finding and following fellow tweeters took a good amount of my morning. But the more I dove into it, the more I realized the value of the information I had found. I won’t lie to you, it’s overwhelming at first, but once you sift through, filter and list the people/organizations you follow, staying up-to-date takes a matter of minutes. However, initiating and maintaining the relationships you’ve now developed will need time and nurturing. Plan to set about 30-45 minutes per day (all at once or broken up throughout the day) to continue culling new information from those you follow, and to provide new information to those who follow you. Conversely, don’t bombard your followers unless you’re tweeting live from an event. Later this month, I will be traveling to

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Cersaie in Bologna, Italy. Surprisingly, it will be my first time attending the show. I’m very excited to see what new products I’ll be seeing up-close, and of course, I will be reporting live from the show via Twitter and Facebook (www.facebook. com/TileMagazine). You can see my live tweets by following both @TileMagazine and @TileEditor. The first time I tweeted live from a show, I was truly taken aback by the positive response I received. People, some who I had met and many that I hadn’t, were retweeting (RT) the material I was posting, but most importantly, were commenting on what I was providing. Therein lies the value and inarguable Return on Investment (ROI). Aside from the business value of SoMe is the human value. Tweets are generated by people, and behind those people are ideas, visions and possible partnerships. An example of friendship leading to partnership can be found by looking at our stable of bloggers at www.tilemagonline. com. I credit Twitter for being the vehicle that helped me establish a friendship with these dedicated and knowledgable people: Paul Anater (@Paul_Anater) of “Kitchen and Residential Design”; JoAnn Locktov (@JoLocktov) with her “Tileista” posts; Bill Buyok (@Avente Tile) with “Avente Tile Talk”; and Ryan Fasan (@ Tile_Trends) with “Professional Attention to Tile Installation” (p.a.t.t.i.). Is there something you would like to try, but haven’t? What has stopped you? Share your experience with us, and perhaps we can all learn from each other! You can address your note to nalbandiana@ TILE bnpmedia.com.

September/October 2011

Classified Ad Sales Sharon Ward • (847) 405-4017 [email protected] UK/Europe/Mideast Patrick Connolly • 44-170-247-7341 e-mail: [email protected] Fax: 44-170-247-7559 Brazil Lazzaro Menasce • 55-11-3822-4422 e-mail: [email protected] Fax: 55-11-3663-5436 Turkey Hilmi Zafer Erdem • 90-0212-257-76-66 e-mail: [email protected] Fax: 90-0212-287-00-99

For advertising information, call (800) 835-4398. Corporate Office: BNP Media II, L.L.C. 2401 W. Big Beaver Rd., Suite 700 Troy, MI 48084 Phone : (248) 362-3700, Fax: (248) 362-0317

Corporate Directors John R. Schrei – Publishing Lisa L. Paulus – Finance Rita M. Fourmia – Corporate Strategy Director Marlene J. Witthoft – Human Resources Director Scott Kesler – Information Technology Vincent M. Miconi – Production Nikki Smith – Directories Michael T. Powell – Creative Kelly Shekell – Marketing Beth Surowiec – Clear Seas Research Christopher Wilson – BNP Custom Media Group (248) 244-8264 • [email protected] Audience Development Cassandra Haggard – Audience Development Coordinator Kelly Carlson – Multimedia Specialist Carolyn M. Alexander – Audience Audit Coordinator Contact Customer Service at: (847) 763-9534 • Fax: (847) 763-9538 • [email protected] List Rental Postal Email Contacts: Kevin Collopy Sr. Acct. Mgr. Phone: (800) 223-2194 ext 684 [email protected] Michael Costantino Sr. Acct. Mgr. Phone: (800) 223-2194 ext 748 [email protected] BNP Media Helps People Succeed in Business with Superior Information

Don’t just go green, go Emerald.

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Product Showcase

Want to see more of the latest in ceramic and porcelain tile trends? Visit www.tilemagonline.com!

195 192

193 191 195 Bellavita Tile

193 Mediterranea

192 Crossville

191 Jamie Beckwith

Bellavita Tile presents its Metro series, balancing subtle lights and rich darks for an array of interior looks. Ideal for both commercial and highend residential applications, the collection complements any contemporary hospitality design, such as restaurants, nightclubs and casinos. Available in nine colors, and 4x16 and 3x6 field tiles. Circle 195 on the Reader Inquiry Card.

Mediterranea’s Essence has captured the look of exotic marble by designing a series of glazed porcelain tiles that burst with true-to-life color and surface appeal through its exclusive digital inkjet technology. The collection’s vintage marbleized glazed porcelain tile are available in 18” x 18” and 13” x 13” sizes, as well as a 12” x 24” format. Circle 193 on the Reader Inquiry Card.

Inspired by the natural stone from which it derives its name, Bluestone by Crossville features a field of soft earthen tones, enhanced by fossil-like impressions and the subtle pearlescence of embedded shells. In both natural and honed finishes, Bluestone contains a minimum of 20% recycled content. Available in four colorways, and a variety of sizes. Circle 192 on the Reader Inquiry Card.

New from the Jamie Beckwith Collection are several new additions, including: Enigma wood tiles; Mosaic, a more traditional block pattern; Projection, designed for vertical applications and Embellished (shown), which features geodes, ammonites, agates, crystals, and copper. Circle 191 on the Reader Inquiry Card.

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September/October 2011

Collection

S O L U T I O N S

Porcelain cladding installed with Marazzi’s Ventilated Wall System

Cross-section of Marazzi’s Ventilated Wall System

BENEFITS OF MARAZZI VENTILATED WALL SYSTEM ENERGY EFFICIENCIES Ê UÊ ,>˜}iÃÊvÀœ“ÊÎä‡Èä¯ÊÃ>ۈ˜}Ãʜ˜Êi˜iÀ}ÞÊÕÃ>}i Ê UÊ œÜiÀʅi>̈˜}ÉVœœˆ˜}ÊÀiµÕˆÀi“i˜ÌÃÊÀiÃՏÌʈ˜ÊiÃÃÊ«œṎœ˜Êi˜ÌiÀˆ˜}Ê̅iÊ>̓œÃ«…iÀi

COST SAVINGS Ê UÊ *œÀVi>ˆ˜ÊœÛiÀ>ÊVœÃÌÃÊ>ÀiÊÈ}˜ˆwV>˜ÌÞʏiÃÃÊ̅>˜Ê˜>ÌÕÀ>ÊÃ̜˜iÊ«Àœ`ÕVÌÃÊ

AESTHETICS Ê UÊ 7ˆ`iÊÛ>ÀˆiÌÞʜvÊ`iÈ}˜Ê>˜`ÊVœœÀÃÊ܈̅ʫœÀVi>ˆ˜Ê̈i

INSTALLATION EFFICIENCIES Ê UÊ/…iÊÕÃiʜvÊ«œÀVi>ˆ˜]Ê܅ˆV…ÊÜiˆ}…ÃʏiÃÃÊ̅>˜Ê˜>ÌÕÀ>ÊÃ̜˜iÊ«Àœ`ÕVÌÃ]Ê>ÃœÊÀi`ÕViÃʏ>LœÀÊÊ time and costs Ê UÊ/…iʓiÅÊL>VŽˆ˜}Ê«ÀœÛˆ`iÃÊ>˜Ê>``i`ʓi>ÃÕÀiʜvÊÃ>viÌÞÊ̜Ê̅iÊʈ˜ÃÌ>>̈œ˜°Ê˜Ê̅iÊiÛi˜ÌÊ Ê Ê œvÊLÀi>Ž>}iʜÀÊ`iv>Vi“i˜Ì]ʈ˜`ˆÛˆ`Õ>Ê̈iÃÊV>˜ÊLiÊi>ȏÞÊÀi«>Vi`

BETTER SOUND INSULATION Ê UÊ 6i˜Ìˆ>Ìi`ÊÜ>ÃÊ«ÀœÛˆ`iÊLiÌÌiÀÊ>LÜÀ«Ìˆœ˜ÊœvʜÕÌÈ`iʘœˆÃiÃ]Êlowering the level by 10-15 dB. This “sound deadening” contributes to healthier, safer living and working environments.

ELIMINATES CONDENSATION EFFECT Ê UÊ 7…i˜ÊÌܜÊi˜ÛˆÀœ˜“i˜ÌÃÊÃi«>À>Ìi`ÊLÞÊ>ÊÜ>Ê…>ÛiÊ`ˆvviÀi˜ÌÊÀi>̈ÛiÊÌi“«iÀ>ÌÕÀiÃÊ>˜`Ê Ê Ê …Õ“ˆ`ˆÌÞ]ÊÃÌi>“ÊÌi˜`ÃÊ̜ʓˆ}À>ÌiÊ܈̅ˆ˜Ê̅iÊÜ>Ê̜Ü>À`ÃÊ̅iʘi>ÀiÃÌÊ>Ài>ʈ˜Ê̅iÊÀœœ“Ê Ê Ê Ì…>Ìʅ>ÃÊ̅iʏœÜiÃÌÊivviV̈ÛiÊ«ÀiÃÃÕÀi°ÊÊ

WATER TIGHTNESS Ê UÊ /…iÊiÝÌiÀ˜>ÊV>``ˆ˜}ʈÃʘœÀ“>Þʈ˜ÃÌ>i`Ê܈̅ʜ«i˜Êœˆ˜ÌÊ܈`̅Ãʓi>ÃÕÀˆ˜}ʓˆ˜ˆ“Õ“Ê Ê Ê xʓ“°Ê/…ˆÃÊÛiÀÞʘ>ÀÀœÜʜ«i˜ˆ˜}Ê`œiÃʘœÌÊVœ“«Àœ“ˆÃiÊ«ÀœÌiV̈œ˜ÊvÀœ“Ê…i>ÛÞÊÀ>ˆ˜ÊœÀÊ Ê Ê }ÕÃ̈˜}Ê܈˜`ðÊ/…iʈ˜ÃՏ>̈œ˜ÊˆÃÊ>ÃœÊÜ>ÌiÀ‡Ài«ii˜Ì

THERMAL STABILITY Ê UÊ 7…i˜Ê̅iʜÕÌÈ`iÊV>``ˆ˜}ʓ>ÌiÀˆ>ÊˆÃʅi>Ìi`ÊLÞÊ܏>ÀÊÀ>`ˆ>̈œ˜Ê̅iÊdensity of the air within the ventilation cavity varies vis-á-vis the ambient air, causing an upward flow. /…ˆÃÊivviVÌʈÃÊ«>À̈VՏ>ÀÞÊÕÃivՏʈ˜ÊÃՓ“iÀ]Ê>œÜˆ˜}Ê`ˆÃ«iÀÃ>ÊœvÊÃÕV…Ê Ê Ê …i>ÌÊ̅>ÌʈÃʘœÌÊÀiyiVÌi`Ê>Ü>ÞÊLÞÊ̅iʜÕÌÈ`iÊv>Vi°

www.marazziarchitectural.com

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PORCELAIN STONEWARE CLADDING SOLUTION FOR ENERGY EFFICIENT BUILDINGS

T I L E

194 189

190 188 194 Lea Ceramiche

190 Florida Tile

189 Mosaico+

188 StonePeak

Lea Ceramiche introduces Audrey, a series that features several collections, including Blossom with its floral motif; Dots, with its see-through, dotted meshwork-effect; Galles, featuring geometric patterns; Stripes, characterized by large vertical stripes on a white base; and Mentine (shown), the polka dot décor that groups different chromatic shades within the same module. Circle 194 on the Reader Inquiry Card.

Florida Tile has made another addition to its HDP High Definition Porcelain tile series with the launch of the large-format Stellar line for walls, countertops and floors. The throughbody porcelain is ADA-compliant, and suitable for residential and commercial applications. Available in four colors and several contemporary largeformat field tile sizes: 18x18, 12x24 and 24x24. Circle 190 on the Reader Inquiry Card.

With Area25, Mosaico+’s latest collection is made using a lowconsumption, technologically innovative production process to create a sustainable, environmentally friendly product. The sintered glass tiles are obtained by grinding and compressing waste glass and recycling glass-based products. Circle 189 on the Reader Inquiry Card.

Cesare Magnus by StonePeak Ceramics emulates the shades and textures of travertine thanks to inkjet technology. Inkjet printing on porcelain tile offers high resolution imaging with virtually no repetition, while minimizing both raw materials and waste, therefore preserving the environment. Available in multiple sizes, complemented by trims and mosaics, as well as two finishes. Circle 187 on the Reader Inquiry Card.

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September/October 2011

Caution: May Inspire Envy Florida Tile has been consistently setting the standard for some of the most advanced technologies in tile production for many years now. Our belief is: what we design and manufacture should inspire creativity. Porcelain tile should be strong yet beautiful, sustainable and a great value that will last for many years to come. Our line of through body porcelains work well with all aspects of both residential and commercial design. Let us help you find the perfect product that will inspire admiration with just a touch of envy. Visit us on the web for more information.

STELLAR HDP BY expect more Circle 19 on Information Card

185 187

186 184 187 Artistic Tile

186 Land Porcelanico

185 Emil Ceramica

184 Casamood

Artistic Tile’s Jazz Glass collection, aptly named after Jazz greats, features meshbacked Louis Linear, Miles Modular, Treble, Satchmo Sticks, Satchmo Sticks Mix, as well as Little Satch formats. Circle 187 on the Reader Inquiry Card.

The Azulcascais collection from Land Porcelanico explores the third dimension with its latest slim tile. The 4.8 mm curved, plank-like tile makes a dramatic impact in a basketweave wall, while showing the extreme possibilities of the material. This double-fired, rectified porcelain tile is offered in an 8.7” x 34.5” format, and in four colors. Circle 186 on the Reader Inquiry Card.

Elegance from Ergon (a brand of Emilceramica S.p.A.) features large-format slabs that bring together “the durability of a technical material, created to last over time, and a contemporary design,” the company notes. Offered in three formats, five hues, and three finishes (natural, lapped or a brush hammered finish). Circle 185 on the Reader Inquiry Card.

Casamood interprets a primitive material, lava stone, bringing it to a new level in its latest collection, Nera. Suitable for both residential and commercial applications, Nera is offered in four sizes, five colors, and a variety of mosaic, strip and decorative pieces. Circle 184 on the Reader Inquiry Card.

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September/October 2011

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Education Buildings + Rainscreen Façades = Healthy Schools By Ronald D. Boschan

I

t’s no secret that indoor air quality (IAQ) has a significant effect on the occupants of a building. It’s also not surprising building with good IAQ tends to have occupants that perform better in their daily lives and activities. Conversely, poor IAQ can lead to problems with both the building and the people inside. This is especially true of education buildings. If a school architect does not implement sound design practices to improve indoor air quality, there may be a negative health impact on the occupants. This can also lead to “Sick

Left and Above: A terra cotta rainscreen façade was used at the University of Michigan’s Biomedical Science Research Building. Designed by Ennead Architects (formerly Polshek Partnership), its central atrium marks a transition in the building’s massing between an L-shaped rectilinear wing that contains 250 biomolecular research labs, and an organic, free-form wing that contains researchers’ offices.

Building Syndrome” and “BuildingRelated Illness,” asthma and severe allergic reactions to pollutants such as

Rainscreen façades are emerging as the system of choice for buildings across a variety of commercial sectors including education. Terra cotta is playing a key role in this growing trend for sustainable building envelopes.

volatile organic compounds (VOC), particles, and allergens from dust mites and mold. Children are more susceptible than adults to air pollution, because their

immune system and developing organs are immature. Thus, it is expected that schools with bad IAQ would have a lower average daily attendance than a school with good IAQ. Consequently, schools with good IAQ are likely to receive more funding because more students are attending class daily. Schools are also likely to have high teacher retention rates and will spend less on substitute teachers for sick staff members. This can improve continuity in school programs and provide students with higher quality educations. These effects are also true of higher education buildings that must cater to a diverse faculty and student population with a broad range of health issues. In fact, a New York Times study stated that almost 50% of students have asthma or other pulmonary diseases. Rainscreen façades are emerging as the system of choice for buildings across a variety of commercial sectors including education. Terra cotta is playing a key role in this growing trend for sustainable building envelopes. To date, hundreds of buildings in the United States showcase the warmth and modern design of terra cotta panels backed by a system that

September/October 2011

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increases the building’s energy efficiency and creates an indoor environment ideal for academic success. Breathable Building Envelope = Positive Indoor Air Quality In a back-ventilated rainscreen façade, the joints are left open so that air can come in under the system, through the panel joints and exit there as well. Because the air barrier is continuous and connected to the windows and dissimilar materials, the air cavity in the wall becomes both pressure-equalized and back-ventilated. Benefits include: Moisture Control – The open joint rainscreen system allows air to circulate behind the terra cotta panels to provide pressure equalization. This prevents water from being drawn into the building wall cavity. A vapor barrier on the outside face of the backup wall acts as a final air and water barrier. This keeps the

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building dry and protected from the worst weather conditions without the use of grout or sealants and without need for maintenance. This includes positive and negative wind loads, seismic, thermal and normal movement. Eliminates Mold and Mildew – Germs and microorganisms don’t have the chance to develop inside the wall cavity because moisture can escape through the open joints to the outside. Since damp places allow mold and mildew to grow and multiply, their elimination can provide a healthier environment and better outcomes for children and people with immune deficiencies. Asthma sufferers, known to be adversely affected by mold and mildew, will also benefit from better IAQ. Humidity Control - Eliminating air infiltration and exfiltration through the wall helps maintain the relative humidity inside the building. Proper relative

September/October 2011

The University of Michigan’s Stephen M. Ross School of Business, a gleaming new $145 million state-of-the-art building on the Ann Arbor campus, is a six-story, L-shaped building. Designed by New York-based architects Kohn Pedersen Fox, the 270,000-sq.-ft. structure features more than 100,000 square feet of terra cotta tile.

humidity level is critical to enhancing indoor air quality. Performance Benefits = Low Lifecycle Cost Energy Efficiency – The open joint system eliminates air infiltration and exfiltration through the wall. This can reduce the required size of HVAC equipment by as much as a third. The savings come from a

Case Study: University of Michigan In 2009, students and faculty at the University of Michigan’s Stephen M. Ross School of Business settled into a gleaming new $145 million stateof-the-art building on the Ann Arbor campus. The 270,000-square-foot facility is a major step forward for the school, which previously was scattered between four different facilities on campus. The six-story, L-shaped building was designed by New Yorkbased architects Kohn Pedersen Fox and features more than 100,000 square feet of terra cotta tile. The building earned a Silver designation by the USGBC’s Leadership in Energy and Environmental Design (LEED) rating system, garnering all 36 points that it attempted across six environmental categories including sustainable sites, water efficiency, energy and atmosphere, materials and resources, indoor environmental quality, and innovation and design process. A terra cotta rainscreen façade was also used in another sizable project at the university. Located at the northern edge of the central campus, the Biomedical Science Research Building acts as a front door to the university’s medical complex. Designed by Ennead Architects (formerly Polshek Partnership), its central atrium marks a transition in the building’s massing between an L-shaped rectilinear wing that contains 250 biomolecular research labs, and an organic, freeform wing that contains researchers’ offices. The atrium features a café, where casual interactions can easily take place. It also accommodates major conferences and seminars, banquet tables for fundraising events, temporary seating for ceremonial events, and flexible display for trade shows or other exhibits. Four bridges span the atrium, connecting the labs to the office wing at each level. Liberal glazing allows views throughout the space and into the laboratories and offices. Terracotta and stainless-steel panels clad the laboratory wing, while the rainscreen double curtainwall improves insulation and diminishes air filtration.

dramatic reduction in the loss of treated (heated, cooled, humidified) air as well as the superior insulation benefits of a rainscreen façade. Long-term Durability – A system with a naturally ventilated wall cavity has an 80 year-plus life expectancy and helps to eliminate the potential for “sick building syndrome,” a condition common to closed cavity walls. Moisture is removed from areas with structural steel studs which eliminates corrosion in the structural wall. Low Maintenance – With no silicone sealant or mortar and grout, the tiles will not experience leaching of dirt and film over the panels and can be simply cleaned with water. Materials like terra cotta are non-fading and resistant to

frost, corrosion, salt water and other aggressive substances. High Performance Products = LEED Opportunities Points can be earned for good indoor air quality and also from recycling the terra cotta and aluminum materials. In some cases the aluminum support system is manufactured with recycled aluminum. Without the need for sealants, this system also eliminates offgassing. TILE

About the Author: Ronald D. Boschan is vice president of sales & marketing for Shildan, Inc., a supplier of terra cotta for high performance, sustainable building façades and sunscreen products. For more information about architectural systems from Shildan, visit www.shildan.com

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Cleaning and Sealing Tile and Grout By Dave Gobis

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omplaints about grout and tile soiling are still a favorite consumer topic whenever the discussion turns to tile. It doesn’t make a difference if it’s the floor, wall, backsplash, tub, or shower. The reasons behind this long-standing complaint are wide ranging and go from unrealistic performance expectations to poor workmanship and a host of other causes. Realistically, it’s unlikely that a cure for this dilemma will ever be found despite the overzealous claims by some manufacturers of new miracle products. Certainly there are many products that will lend aid to the cause of clean tile and grout if the grout is properly installed, the products are properly used, and the tile and grout are properly maintained. But unfortunately there is typically failure on both sides to be realistic in their performance expectations which results in one party always looking to blame the other. Let’s take a brief look at some of the facts and fantasies in keeping tile installations clean. Tile is the simplest product to tackle first. Glazed tile is the ultimate in easy to clean surfaces! Being composed of clay and other minerals covered by a clear coating of glaze there are very few things which cannot be easily removed from a glazed tile. As there is little to no porosity in a glazed surface only

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the texture of the surface will provide a means for anything to attach itself. As there is no surface porosity sealing of glazed tile serves no purpose and can actually be detrimental to maintenance of the tile by leaving a difficult to remove sticky film on the surface. Unglazed tile or many polished porcelains on the other hand can benefit from the sealing process. With unglazed surfaces the best time to seal is prior to grouting, exercising care to not seal the sides of the tile, thus inhibiting the bond and support of the grout. Some polished porcelain manufacturers apply a clear glaze to their products after the polishing process. Other polished porcelain tile manufactures recommend application of a penetrating sealer to fill the pores opened during the polishing process prior to grouting. This is a wise recommendation, in particular with contrasting colors. When cleaning tile, neutral pH cleaners are recommended. Soaps should be avoided as most have an oil component that will leave a film on the surface. The famous vinegar and water combination is commonly used but in the long term it may damage the tile surface. Vinegar is an acid and like all acids it etches the surface of the tile, glazed or unglazed. For that same reason, acid based cleaners should be avoided. When heavy duty cleaning is

September/October 2011

needed, an alkaline cleaner should be used but only on an as-needed basis. Grout is unquestionably the number one complaint in tile work and has been for as many years as I have been in the business. I can’t and would not say it has forever been a problem because it hasn’t been. Before we enter into the cleaning and sealing aspect let’s look at how we created this seemingly unending problem. Grout cleanability is influenced to some extent by the type of product used but to a much greater extent by proper installation. Grout complaints increased with the introduction of sponge-cleaning the joints. During my apprenticeship we rarely used sponges. Grout clean-up was done with either cheesecloth or burlap bags, and coarse sawdust. Once the grout had set firm in the joint, you commenced to rubbing the floor with burlap and sawdust to shape the joints and remove

Above: This company manufactures a product which does not require flooding the floor with cleaner and rinse water. This eliminates something that can be problematic for many intensive cleaning situations. Photo courtesy of Host Industries

Above: For larger commercial cleaning projects vertical brush equipment is the choice over conventional circular brush machines. There are even smaller much less expensive versions available for larger residential projects.

the excess grout. This was possible because either prebagged grout or field-mixed grout was basically a one part cement, two parts sand mix with no latex to make things sticky. Latex came about to promote denser, more water resistant grout and add a degree of flexibility as direct bonding of tile rather than mortar beds became commonplace. With the addition of latex to sand and cement grouts, hazing became much more common making the grout sponge the cleanup tool of choice. With either sand and cement or latex-modified grouts, the key to ease of cleaning remains a dense joint (no excessive water in the mix) and a flush joint, not one that has been mixed soupy and the sponge used to remove the material below the edge of the bevel on the tile. While numerous “old” formulations of standard latex-modified grouts remain popular, many of todays more popular premium grout products are highly engineered. Some don’t contain any of the tried-and-true Portland cement at all. Being highly engineered they require strict conformance to instructions. I’ve seen a few good “stain blocking” grouts taken off the market with rampant rumors about its “failure” to deliver. Virtually nobody followed the instructions, choosing instead to use their traditional methods, which didn’t work. This required the product to be re-engineered to what is known in the industry as idiot proofing — a product made so simple that any idiot can use. Harsh as it sounds, that’s the truth. To explain the evolving chemistry of premium cement grouts is complicated and requires the use of terms I barely understand myself. Let it be said as always, you get what you pay for. Epoxy grouts have also gained a remarkable share of grout product usage today. Application and cleanup of these new generation products are in some cases even easier than cleaning traditional cement-based products. Often sold as

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Miracles do happen! Floor maintenance is a very competitive business done for pennies a square foot. For some reason people don’t object to paying a tile professional 10 to 20 times more per foot for an effective cleaning. Something to think about as we look for new ways to produce revenue.

All this brings us to sealers and cleaners. Why near the end of the article? First and foremost, one must understand the issues and make the proper selection. Without proper selection and installation stainproof, many end users interpret this of tile and grout, there is no cleaner or term to mean cleaning not required. sealer that’s going to solve your problems. Epoxy grouts, and their distant cousin’s There’s not a week that goes by without urethanes, are indeed very stain resistant. someone telling me the tile or grout went While that may seem the perfect choice for bad because the sealer was either not harsh environments, soiled and otherwise applied or improperly applied. Sealers contaminated water will remain on the are cleaning aids, not cure alls. They will surface of the grout unless physically not fix nor make a grout waterproof. removed. This means the cleaning They will not make a grout stainproof. schedule may actually need to increase, They will retard moisture passing into and in some cases, proper 12/6/10 equipment theAMcement grout joint and thus allow a FCITile_TLS1210.eps 9:41:05 response time for proper cleaning. used to gain their full advantage.

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Sealers are also an area where once again you get what you pay for. There are many types on the market both solvent and water based. From a manufacturing perspective, if you sell solvent base, your product is going to be better than waterbased. If you sell water-based, then you may expect the reverse claim. What’s the truth? They both have merit. At this point, solvents tend to target very specific product performance areas. Water-based products continue to improve and may someday be as versatile. The other obvious consideration with sealers should be the installed environment. As always, if it sounds too good to be true, it likely is. Last, but most importantly, assuming we have properly fulfilled all the requirements for tile and grout comes the actual cleaning process. As mentioned earlier, any type of acid product is always one of last resort. No matter how mild the acid or dilution of the acid, damage by acids including those in tile cleaning products cannot be undone. Acids eat things; they are not soil-loosening products, they are

etching products. Neutral detergents are the preferred cleaning agent. A detergent loosens and holds the soil in suspension so it can be removed. Regular mopping removes very little of this suspended soil. How often you rinse the mop and the cleanliness of your mop water will determine how much goes in the bucket and how much is evenly redistributed on the area being cleaned. Tile should not be mopped cleaned if it does not require cleaning. Because build-up of soils is inevitable with mops, at some point a thorough cleaning with extraction may become necessary. This need can vary greatly depending on use and type of traffic. There is no rule — each individual installation will vary. Alkaline cleaners are perfect for intensive cleaning; however they are very aggressive and as such should not be used for normal

maintenance. They typically require rinsing and a second extraction to be used effectively. Cleaning chemistry and the needs of the material to be cleaned is a complex subject full of such terms as chelating agents, surfactants, sequestration, and precipitation. A few of us possess the knowledge to sort it all out. I strongly advise anyone

who sells tile products or interested in cleaning tile floors to align with a tilecleaning product manufacturer. Any of them will gladly assist you in selecting the right product for the conditions and environment you have to work with. From personal experience, I can tell you they are a great add-on sale if you retail tile products. TILE

Changing the way you design showers

About the Author David M. Gobis, a third-generation tile setter, is an independent Technical Consultant. He has been in the trade for over 35 years and owned a successful contracting business for many years prior to his current position. He is also the author of over 150 trade-related articles and a frequent speaker at industry events. He is a member of the Construction Specification Institute, International Code Council, American Concrete Institute, National Tile Contractors Technical Committee, voting member of The American National Standards for Ceramic Tile Installation and Setting Materials (ANSI A108/118), American Society for Testing of Materials (ASTM) C-21 Ceramic Whitewares, and TCNA Handbook committees. You can reach Dave via email, dave@ ceramictileconsultant.com.

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An Update on Today’s Evolving Sustainability Demands By Bill Griese What changes are being made to LEED which impact tile products? n April 2011, the US Green Building Council (USGBC) established a LEED credit pilot program. This program was developed to encourage testing of new and revised LEED credit language, alternative compliance paths, and new or innovative green building technologies and concepts. A working group was established to develop a new library of pilot credits, each of which can count towards one Innovation in Design (ID) Credit on a current project. USGBC is organizing LEED project team feedback to evolve and refine pilot credits during their pilot period with a goal of incorporating them as regular credits within their respective chapters in LEED. USGBC recently announced the addition of pilot credit number 43 for “Certified Products.” This credit

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awards a point to a building project that utilizes products with single or multiattribute sustainability certifications, lifecycle assessments, and/or standardized environmental product declarations (EPDs) that in aggregate contribute a weighted value of at least 10% of the total value of all nonstructural materials and products on the project. Products with single attribute or self-declared sustainability are halfweighted, products with industryrecognized sustainability (multiattribute sustainability or industrywide declarations) are full-weighted, and products which declare everything, including sustainability achievements and shortcomings (product specific reporting), are double-weighted. See Tables 1 and 2 for a breakdown of LEED pilot credit 43 compliance pathways and a calculation example.

September/October 2011

Barring negative feedback from LEED development stakeholders, pilot credit 43 will become a regular credit in the Materials and Resources section of LEED. As evidenced in the tables above, LEED pilot credit 43 is introducing two important new ways of measuring sustainability: one which requires compliance with multi-attribute criteria, and another which requires standardized sustainability reporting (i.e. EPDs).

Above: The “Crush” series from Fireclay Tile features 100% recycled glass tile.

Table 1

Table 2

What does Green SquaredSM mean for the ceramic tile industry? The Tile Council of North America (TCNA) is leading an effort to develop Green SquaredSM, a lifecycle-based multi-attribute standard for sustainable tiles and installation materials. Once in place, products certified to the Green SquaredSM standard could be considered for contribution to LEED and would receive even greater acceptance in the sustainable product marketplace. Green SquaredSM will introduce sustainability criteria for porcelain, pressed floor, mosaic, quarry, and glazed wall tiles. Additionally, mortar, grout, membranes, backerboards, and many other products needed to tile floors and walls will

Table 1: LEED pilot credit 43 compliance pathways Table 2: LEED pilot credit 43 compliance calculation example Bottom Left: Products Covered by Green SquaredSM

be standardized. Once completed, it will be the very first sustainable building material standard to encompass a full range of products within an industry! The sustainability criteria for each product category in Green SquaredSM will be in accordance with the North American green building industry’s practices, expectations, and leading initiatives. The standard will establish a consistent approach to the evaluation and determination of sustainable products, and it will include relevant criteria through the product lifecycle, from raw material extraction through manufacturing, use, and end of life management. Reflecting the latest environmental thinking and to meet today’s multi-attribute sustainability expectations, the first section of Green SquaredSM defines the criteria for General Environmental Characteristics (product characteristics). The second section of Green SquaredSM, Environmental Product Manufacturing and Raw Material Extraction, lays the foundation for environmental manufacturing. The third section of Green SquaredSM, End of Product Life Management, considers that tile products are durable, inert, and intended to last as long as the buildings in which they are installed. Furthermore, it notes product end of life management is most pertinent to building demolition waste and waste generated during construction. The fourth section of Green SquaredSM, Progressive Corporate Governance, sets corporate social responsibility criteria for the workplace and for community involvement. The final section of Green SquaredSM, Innovation, gives manufacturers the opportunity to achieve product sustainability recognition through exceptional performance beyond the requirements set forth in the standard and/or for innovative performance in categories not specifically addressed. Green SquaredSM is currently being considered under the designation A138.1 by the ANSI A108 Committee, which represents a diverse cross-section of tile industry and green building community stakeholders. As the first ANSI multiattribute sustainable tile product standard, it will serve as a valuable tool for assessing the overall sustainability of tile and installation materials in today’s green building world. What are EPDs and PCRs, and what do they mean for the tile industry? Product Category Rules (PCRs) are the basis for developing Environmental Product Declarations (EPDs) in accordance with ISO 14025 Type 3 Environmental Declaration Principles and

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Procedures. This means that in order for a product to receive a declaration of its environmental performance from a third-party EPD program operator, the program operator must first possess a set of “rules” agreed upon by relevant stakeholders for making the declaration. EPDs are not intended to be claims

of environmental superiority. Rather, they are similar in concept to nutrition labels. Based on lifecycle assessments (LCAs) in accordance with ISO 14040, EPD labels tell a product’s full environmental story so end users can make informed decisions. PCRs are developed to ensure information

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on these labels is reported consistently and is appropriately standardized for all products within a common product category. Since PCRs for flooring in the U.S. do not currently exist, and to address today’s growing demand for EPDs and standardized sustainability reporting in general, TCNA is participating in the first joint flooring industry initiative to develop PCRs in the U.S. With the establishment of EPD programs in the U.S., quantitative “apple to apple” environmental comparison of products will be possible, even if those products

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September/October 2011

come from different flooring industry sectors. The effort to develop flooring industry PCRs in the U.S. is being facilitated by NSF International’s National Center for Sustainability Standards. As this effort comes to fruition, U.S. flooring products will have another opportunity for acknowledgement by LEED. Additionally, as EPDs are very common in Europe and parts of Asia, domestic flooring products with EPDs would receive greater acceptance internationally in the sustainable TILE product marketplace.

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Green Product Guide

Company Name: American Marazzi Tile, Inc. Address: 359 Clay Road, Sunnyvale, Texas 75182 URL: www.marazzitile.com Phone: (972) 232-3801 Green Products: Marazzi USA is a member of the United StatesGreen Building Council. For select product lines, Marazzi has obtained the Ecolabel mark, an environmental quality seal from the European Union, granted to products that meet and comply with standards for environmental quality and the rational use of energy resources and natural resources that are set by the EU. The Marazzi Group was the first ceramics manufacturer in Italy to obtain EMAS certification, at its Fiorano plant. This EU certification is awarded to companies which have adopted highly environmentally-efficient manufacturing systems.

Company Name: Florida Tile Inc. Address: 998 Governors Lane, Suite 300, Lexington, KY 40513 URL: www.floridatile.com Phone: (800) 352-8453 Green Products: As a manufacturer porcelain tile, Florida Tile products are inherently green and sustainable. But additionally, Florida Tile products are GREENGUARD certified.

Company Name: MP Global Products URL: www.quietwalk.com Email: [email protected] Phone: (888) 379-9695 Type of Green Products: Underlayment Green Products Brand Names: QuietWalk, QuietWarmth, Insulayment, FiberBacker

Company Name: Bostik URL: www.bostik-us.com Email: [email protected] Phone: (978) 750-7321 Type of Green Products: Setting Materials Green Product Brand Names: Ultra-Set® SingleStep™ Wood Flooring Adhesive, Moisture Protection & Sound Reduction Membrane; TruColor Pre-Mixed Grout; GreenFusion2™

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Company Name: Custom Building Products Phone: (800) 272-8786 URL: www.custombuildingproducts.com Email: [email protected] Type of Green Products: Adhesives, Grouts, Mortars, Underlayments Green Product Brand Names: CEG-Lite Comemrcial Epoxy Grout; EBM-Lite Epoxy Bonding Mortar; EasyMat Tile & Stone Underlayment; LevelLite Self-Leveling Underlayment; OmniGrip Maximum Tile Adhesive; MegaLite and MegaLite Rapid Set Crack Prevention Mortar; ProLite and ProLite Rapid Set Tile & Stone Mortar; Prism Surecolor Grout

Company Name: LATICRETE Address: One LATICRETE Park NorthBethany, CT 06524 Phone: (800) 243-4788 URL: www.laticrete.com/contractors/ green_leed/greenguard_certified_low_voc_ products.aspx Email: [email protected] Green Products: LATICRETE® SpectraLOCK PRO Premium Grout LATICRETE® Hydro Ban® LATICRETE® 125 Sound & Crack Adhesive LATICRETE® PermaColor™ Grout LATICRETE® Glass Tile Adhesive LATICRETE® 254 Platinum

September/October 2011

Company Name: MAPEI Corporation URL: www.mapei.com Email: [email protected] Phone: (954) 246-8799 Type of Green Products: Floor Covering Installation Systems (FCIS) Green Product Brands Names: Ultrabond ECO 995 premium moisture-control, soundreduction and wood-flooring adhesive; Ultrabond ECO 985 hybrid-polymer-based, moisture-control and sound-reducing woodflooring adhesive Ultrabond ECO 975 professional urethane engineered-wood-flooring adhesive; Ultrabond ECO 885 premium polyolefinbacked carpet adhesive; Ultrabond ECO 810 professional carpet tile adhesive

Company Name: StonePeak Ceramics Inc. Adddress: 314 W. Superior, Chicago, IL 60654 URL: www.stonepeakceramics.com Email: [email protected] Phone: (312) 506-2800 Green Products: Stonepeak Porcelain Tile Stonepeak produces sustainable, green, environmentally friendly porcelain tile with a process that reduces, reuses and recycles.

Editor’s Note: The listings included in the Green Product Guide are all sponsored listings. Please contact your media consultant for further details.

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Thomas Friedman, Cokie Roberts, Mayor Michael Bloomberg to keynote Greenbuild ‘11

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or the first time, U.S. Green Building Council (USGBC) will host its annual Greenbuild International Conference and Expo outside the U.S. In choosing Toronto, Canada as the venue, the USGBC teamed up with the Canada Green Building Council (CaGBC) to celebrate the 10th anniversary of Greenbuild, Oct. 4-7, 2011. With more than 100 educational sessions covering every facet of the broad green building industry, attendees will find a bounty of CEU-fulfilling opportunities. Thomas Friedman and Cokie Roberts will speak at this year’s Opening Keynote & Celebration on October 5. Friedman, a Pulitzer Prize-winning and internationally renowned author, reporter, and columnist, will lend his expertise to USGBC’s Resiliency Agenda panel. The panel, moderated by Roberts, an Emmy Award-winning journalist, bestselling author, and New Orleans native, will discuss resiliency and demonstrate how all industries can play a role in community rebuilding efforts in Haiti and around the world. They will be joined by medical anthropologist and physician, Dr. Paul Farmer, chair of Global Health and Social Medicine at Harvard Medical School and founder of Partners in Health. The closing plenary features keynote speaker Michael Bloomberg, mayor of New York City. “He is known for catapulting New York City into the international vanguard for fighting climate change and advancing

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sustainable development,” the USGBC notes. “As chair of the C40 Cities Climate Leadership Group, the Mayor brings unparalleled knowledge and understanding to what cities around the world can do to generate real change.” This year, Greenbuild offers 23 LEED-specific sessions within the fullconference program. New this year, Greenbuild is launching its International Delegation program in Toronto—giving international delegations the opportunity to make the most of their Greenbuild experience. This program will allow our international colleagues to take the best practices and innovations found at Greenbuild and apply them globally. Additional events include the Master Series, Green Guilding Tours, Thought Leadership and Research Sessions, various Forums, Summits, and Workshops, and a multitude of Educational Sessions. Also of note are the numerous tilerelated exhibitors, including: • Ceramiche Refin • CertainTeed Corp. • Crossville • Florida Tile • MAPEI Corp. • Nuheat • Oceanside Glasstile • Pilkington North America • StonePeak Ceramics • Wausau Tile Inc. For the latest information on speakers, educational sessions and exhibitors, visit greenbuildexpo.org.

September/October 2011

Bellavita Tile opens new ISOcertified factory in Tianjin

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ellavita Tile Inc. has opened a new manufacturing facility in the northern China metropolis of Tianjin. The new eco-friendly Bellavita Tile production and warehousing center on the Bohai Gulf, 186 miles southeast of Beijing, uses natural gas that’s piped in directly to fire the kilns. Bellavita Tile has passed on the lower production costs available when burning coal, opting instead for the much cleaner natural gas system to produce its complete range of floor tiles, wall tiles and mosaics. The use of natural gas to fire the kilns also provides far more stable, consistent conditions and the finished appearance is bolstered by the addition of a new 230-ft. straight-line waterfall glazing production line that significantly improves glaze coverage and provides far more control over color consistency, the company noted. The new ISO 9000 Tianjin factory opened this June, but with several more environmental initiatives already set in motion, the facility has been designed to meet ISO 14000 standards once it’s fully-operational. The eco-friendly factory design features large glass panels for the roof that increases the amount of natural light inside to reduce the use of electricity and provide heat. Another technological upgrade was the purchase of the new advanced grey water recycling technology and waste water holding tanks as part of the ISO 14000-designed factory. With its close proximity to the Yellow Sea, the distance each container must travel in the shipping process is significantly reduced.

Green Matters is a section where TILE readers can quickly reference news items, feature articles and products detailing carbon footprint reduction, sustainable environmental quality enhancements, LEED point contributions, and more. Visit www.tilemagonline.com to access the entire Green Matters section.

Industry News Latest Breaking News at www.tilemagonline.com

Cersaie to usher in the age of the ‘sustainable trade fair’, poised to honor Japan, Japanese architecture

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n its continuing efforts to reduce the show’s environmental footprint, organizers of Cersaie has launched a threeyear project — Cersaie for Sustainability — with the goal of reducing energy requirements and the production of waste, making this 29th edition of the show the first trade fair outside the environmental sector to focus strongly on sustainability. Beginning with the 2011 edition of the show (Sept. 20-24, in Bologna, Italy), FSC certified eco-friendly paper will be used for all publications and printed material. As for communication, the institutional stand will be reorganized as a “green area” for publicizing the initiatives and results achieved by the sector in terms of sustainability. There will also be a focus on visitor transport through an agreement with Trenitalia to apply special fare reductions on the high-speed rail line to and from Bologna. Cersaie 2012 will focus on water, electrical energy and waste. The waste produced in the pre-exhibition set-up stage will be monitored this year, then in 2012, a program will be introduced to encourage the separate collection of paper and plastic. Last but not least, the project will focus on electricity and water consumption. On the basis of variables measured at this year’s show, initiatives to reduce consumption will be introduced in 2012. Further, in light of the recent devastation in Japan, organizers of Cersaie 2011, set for September 20-24 in Bologna, Italy,

Alessandra Parodi, Faculty of Architecture of Genova, designed this year’s Cersaie poster (shown here). For the 2012 poster, show organizer’s asked the tile industry to vote. The results and the winner will be unveiled during Cersaie ‘11.

are set to honor Japanese architecture by inviting Japanese architects Kengo Kuma and Kazuyo Sejima to speak during the four-day event. “Power of the place” will be presented by Kengo Kuma, founder of the Tokyo-based practice Kengo Kuma & Associates. Kuma has produced numerous high-profile and innovative works of architecture in Japan and worldwide, most notably the Water/ Glass House in Shizuoka, the Toyoma Center for Performance Arts in Miyagi, the Stone Museum in Tochigi and the Nezu Museum in Tokyo. He is currently involved in a number of major projects in China and Europe, including the Arts Center in Besançon, France, and the Performing Arts Centre in Granada, Spain. Kazuyo Sejima, who will give a keynote

lecture on Friday, September 23, started her own architecture practice in 1987. In 1995, together with Ryue Nishizawa she founded Sanaa, the Tokyo-based practice that has produced some of the world’s most innovative works of architecture in recent years, such as the New Museum of Contemporary Art in New York, the Serpentine Pavilion in London, the Christian Dior Building in Omotesando, Tokyo and the 21st Century Museum of Contemporary Art in Kanazawa. Winner of last year’s Pritzker Architecture Prize, Sejima has recently been working on other high-profile projects in Europe, including the Rolex Learning Center at the Ecole Polytechnique Fédérale in Lausanne, Switzerland, and the new branch of the Louvre Museum in Lens, France, currently under construction. For more information about Cersaie, visit www.cersaie.it. For up-to-date reports from the show floor, and images of new products, make sure to follow TILE on Facebook (facebook.com/TileMagazine), and Twitter (twitter.com/TileMagazine).

Calendar

Cersaie Sept. 20-24, Bologna, Italy www.cersaie.it

2011 Total Solutions Plus Nov. 9-12, Phoenix, AZ www.tile-assn.com

17th Annual FIANA Convention Sept. 15-17, Kansas City, MO www.fiana.org

GreenBuild 2011 Oct. 5- 7, Toronto, Canada www.greenbuildexpo.org

Minnesota Tile Festival Sept. 17, Minneapolis, MN www.handmadetileassociation.org

TCAA 103rd Annual Convention Oct. 15-18, San Diego, CA www.tcaainc.org

For more events and training/ educational opportunities, visit www.tilemagonline.com.

September/October 2011

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29

Total Solutions Plus ready to ‘Blaze New Trails in 2011’ Also on the educational agenda are:

T

he Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA), and the Tile Council of North America (TCNA) invite everyone in the tile industry to attend the second annual Total Solutions Plus event, November 7-11, 2011 at the Sheraton Wild Horse Pass Resort & Spa in Chandler, AZ. Total Solutions Plus integrates each association’s meeting into a single, industry-wide event, providing

educational sessions tailored to meet the needs of distributors, contractors and manufacturers, networking opportunities, and table top exhibits. The 2011 Total Solutions Plus schedule includes a keynote presentation by Navy Seal Marcus Luttrell. Lutrell is the author of “The Lone Survivor,” the “harrowing story of four Navy SEALs who journeyed into the mountainous border of Afghanistan and Pakistan on Operation Redwing,” show organizers noted.

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September/October 2011

• Opening keynoter Dr. Jay Lehr, futurist, economist, researcher and scientist • Donato Grosser, “The U.S. Economy and Changes in Ceramic Tile Distribution” • NTCA and MMSA, “The Evolution of Grout Technology” • David Parker, “It’s Not Up-Selling, It’s Selling Right” • Robin Grove, “Challenges Dealing with Customs on Import Issues” • TCNA’s Bill Griese with “Understanding Tile’s Role in Green Building” • Greg Mowat of Forensic Tile Consultants and Josh Levinson of Artistic Tile with “Exploring The Science of Natural Stone Tile Installations” • Shauna Causey, “Designing a Website That Will Market Your Business and Increase Sales” • CTDA Forum: Distributor’s Forum • Gerald Sloan and Michael Whistler with “Large Format Tile Installations and Demonstrations” • Josh Levinson, Nyle Wadford and James Woelfel present “Using Installation Standards in Sales and Installation of Ceramic Tile and Natural Stone” • Patti Fasan presents “Strategies to Improve Market Share over Competitive Alternates” Commenting on the inaugural event in 2010, NTCA executive director Bart Bettiga had said, “Total Solutions Plus was a success because of the dedicated hard work from all three association staffs and selected officers. Additionally, knowing the entire industry will benefit from a combined leadership conference and networking event, our sponsors and tabletop suppliers showed overwhelming support despite today’s economic times.” For more information on Total Solutions Plus and to register, visit www. ctdahome.org/tsp/2011/education/. For daily reports live from Total Solutions Plus, make sure to follow TILE on Facebook (facebook.com/ TileMagazine), and Twitter (twitter. com/TileMagazine).

WFCA backs Main Street Fairness Act

T

he World Floor Covering Association (WFCA) has endorsed and is in full support of Senate Bill 1452, “The Main Street Fairness Act” introduced by Senator Dick Durbin (D-IL), and its identical companion legislation introduced in the House of Representatives by Congressmen John Conyers (D-MI) and Peter Welch (D-VT). The “Main Street Fairness Act” would create a program that would require Internet and mail order sellers to collect and remit sales taxes to states that elect to participate in the federal program. Currently, out-of-state Internet and mail order companies can avoid collecting and remitting state and local sales taxes, while local brick and mortar stores are obligated to collect these taxes. The WFCA’s endorsement came after a unanimous vote by the organization’s Executive Committee. “This legislation is long overdue and aptly named,” said Jim Walters, Chairman of the Board, WFCA and president of Macco’s Floor Covering, Green Bay, Wisc. “In some states Internet sellers enjoy as much as a 10% price advantage over local brick and mortar retailers who are mandated by law to collect and remit sales tax to local and state governments. This legislation would make the playing field a little more level,” he concluded. The WFCA views the legislation as helping small business interests. “This bill is crafted in such a way that it is not anti-Internet based companies, but does seek to address the fundamental unfairness in the marketplace as Internet commerce takes an ever increasing slice of the retail pie,” said Chris Davis, president & ceo, WFCA. “This is not a Republican or Democrat issue. It impacts all Americans. And it’s not a new tax. It’s one every purchaser is supposed to pay, but isn’t. The WFCA is joining coalitions to support this legislation and we are going to encourage everyone we can to back these bills and write their representatives in Washington to urge them to support their passage.”

MAPEI’s Senbetta receives Fulbright Scholar Grant

D

r. Ephraim Senbetta will be transferring from his responsibility for quality management and sustainability for MAPEI’s North American operations to supporting the company’s activities in Ethiopia and teaching as a Fulbright Scholar at Addis Ababa University in Ethiopia. Dr. Senbetta will remain with MAPEI, working directly for the company’s global headquarters initially on a part-time basis while teaching at Addis Ababa University. Dr. Senbetta has been awarded a Fulbright Scholar grant to teach and do research at Ethiopia’s Addis Ababa University for the 2011-2012 academic year. The course he will be teaching is titled “Behavior and Properties of Concrete,” the subject of his Ph.D. work. He believes that this prestigious scholarship offers him an important opportunity to give back to the country where he was born and raised. MAPEI is involved in multi-billion-dollar hydroelectric dam projects in Ethiopia, which Dr. Senbetta will help to support.

BNP Media acquires TalkFloor, announces daily eNews

B

NP Media, the parent company of TILE Magazine, National Floor Trends and Floor Covering Installer have announced a new partnership with TalkFloor.com and its owner Dave Foster. BNP Media has acquired the TalkFloor brand, and will feature Foster’s daily industry video and audio interviews in a new daily eNewsletter, that launched at the beginning of September. “We are thrilled to welcome Dave Foster and the TalkFloor brand onto our team,” said Tagg Henderson, BNP Media co-CEO. “Dave’s 33 years of experience and knowledge of the flooring industry are unmatched. Coupled with our current content offerings, this partnership helps us achieve our mission, which is to provide our audience with the superior information they need to succeed in their business.” Foster said he is excited about the new partnership and looks forward to extending industry coverage not only for the Flooring Insider eNews, but BNP Media’s print publications as well. He will write a monthly blog about the industry for TILE’s, NFT’s and FCI’s websites, and will conduct interviews with retailers, architects, distributors and other industry professionals. He will also provide photography and content for the print publications. “My primary focus will be on interviews with retailers throughout the country, both in-store and at a variety of events,” Foster noted. “The goal is on finding out what really makes these retailers tick, and what makes their businesses successful. In addition, I will be talking to distributors, manufacturers, designers and architects.” BNP Media has tapped Michael Chmielecki, NFT associate editor, to lead the new daily eNewsletter effort. Flooring Insider will combine the breaking news and features of TILE, NFT and FCI magazines, along with content from TalkFloor.

Circle 8 on Information Card

September/October 2011

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31

Tile Products

199 TILE REDI 198 QUESTECH

Tile Redi offers MultiCurb entrance shower pans Tile Redi introduces its MultiCurb™ Shower Pan, designed for showers placed in the corner of the bath or anywhere that easy entrance to a shower is required. The patented and UL-listed shower pans are manufactured as preformed, one-piece molded shower modules. Complete with fully integrated drains, curbs and splash walls, each leak-proof unit is pre-pitched for easy drainage. For details, circle 199 on the Reader Inquiry Card.

Questech unveils new options in stone protection Questech has launched a new collection of stone tiles in an array of colors and sizes that are permanently protected by Q-Seal, the “world’s first lifetime sealer for natural stone,” the company notes. This latest line-up includes seven different stone colors, two finishes, and seven sizes. Included in the collection are tiles made from travertine, marble and limestone. For details, circle 198 on the Reader Inquiry Card.

196 MAPEI

MAPEI formulates two new grout products for consumers MAPEI has just introduced two new products that help property owners maintain and update the grout joints in their tile. Grout Maximizer is a premium latex-based additive for mixing with the company’s Keracolor™ S Portland-cement-based grout to increase resistance to water and oil-based stains, while Grout Refresh offers a quick way to freshen up dingy grout lines at a very small cost. For details, circle 196 on the Reader Inquiry Card.

197 H.B. FULLER CONSTRUCTION PRODS.

200 LATICRETE

Laticrete’s new 3D Grout Color Selection Fan Decks Laticrete’s 3D Grout Color Selection Fan Deck features dense color deposits in all 40 grout colors available from the company. The durable, flexible fan deck strips are a handy tool for an architect or interior designer laying out any exterior or interior tile work, retailers, dealers and tile and stone distributor locations. The deck includes all six newly launched colors, as the new ultra Bright White. For details, circle 200 on the Reader Inquiry Card.

32

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H.B. Fuller develops TEC® Ultimate Large Tile Mortar New from H.B. Fuller Construction Products Inc. is TEC® Ultimate Large Tile Mortar, developed specifically to “answer to any large tile installation challenge,” the company says, including slumping on floors, slipping on walls, and lack of full mortar transfer. It’s also formulated for use in medium-bed or thinset applications. Available in gray or white formulas, the product contains recycled materials, emits no VOCs and exceeds ANSI A118.4 and A118.11 specifications. For details, circle 197 on the Reader Inquiry Card.

September/October 2011

CUSTOM BUILDING PRODUCTS

Custom Building Products CEG-Lite Commercial 100% Solids Epoxy Grout is now available in a .3-gallon kit. “It is the only two-part 100% solids epoxy with recycled content, which also contributes to LEED® certification,” the company notes. The kit contains: Part A (color), Part B (base), gloves and instruction sheet packed in a one-gallon mixing container. CEG-Lite Kit is available in eight popular colors. www.custombuildingproducts.com

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Official Endorsers: American Monument Association Building Stone Institute Canadian Stone Association Elberton Granite Association National Building Granite Quarries Association Northwest Granite Manufacturers Association

Circle 100 on Information Card

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phone: (52) 444-817-3929 [email protected] www.originalmissiontile.com Circle #124 on the Free Information Card.

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CHICAGO PORCELAIN STUDIO 100% Hand Crafted Porcelain Bas-Relief Tile

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34

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Circle #123 on the Free Information Card.

September/October 2011

e to xclusiv ! e n o i t c rself A se like you s t s i t r a ine

TILE

Magazine

For more information and to reserve your space call: Sharon Ward 847-405-4017 Fax: 248-502-9089 Email: [email protected]

Circle 103 on Information Card

Tile of Italy News By Kristin Coleman

Cersaie 2011 Preview: Full Focus on Sustainability

S

tart brushing up on your Italian! It’s that time of year again for Cersaie, the annual international ceramic tile and bathroom furnishings exhibition in Bologna, Italy. From September 20-24, exhibitors will present the latest design trends and sustainable ceramic and porcelain tiles, but this year it’s not just the products that are green. To improve its credentials as a sustainable tradeshow, Cersaie will launch “Cersaie for Sustainability” – a three-year project to reduce its carbon footprint through waste reduction, energy optimization, water and paper consumption, and sustainable transportation. For Cersaie 2011, show organizers will focus on consumption of paper and materials as well as transportation. FSC-certified paper will be used for all publications and printed material while press kits will be produced electronically. To increase the use of public transportation and minimize personal travel, an agreement with Trenitalia will give attendees a special reduced fare on high-speed rail lines to and from Bologna. Next year’s show will focus on water,

electrical energy and waste. The waste produced in the pre-exhibition set-up stage will be monitored this year, and in 2012, a program to encourage separation of paper and plastic will be implemented. This will include providing a larger number of collection points, setting up separate waste collection islands and launching an initiative to convert waste into building materials. Electricity and water consumption will also be observed at the 2011 show with recommendations on how to conserve for the following year. This undertaking makes Cersaie one of the first trade fairs, outside of the

Right: Cersaie, the annual international ceramic tile and bathroom furnishings exhibition, takes place Sept. 20-24, in Bologna, Italy.

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September/October 2011

environmental sector, to focus strongly on sustainability. Information on these green initiatives and an overview of the industry’s sustainable achievements will be available in an institutional stand on the fair grounds. Complementing the show’s green initiatives, Cersaie will address key issues facing the global design and architecture community during its conference program, “Building, Dwelling, Thinking.” On Friday, September 23 at 11:00 a.m., Kazuyo Sejima, winner of the 2010 Pritzker Prize and founder of the architecture firm Sanaa, will deliver the fair’s keynote speech. Then at 2:00 p.m., Architecture for Humanity founder, Cameron Sinclair, will discuss architectural solutions to provide shelter in the wake of disasters such as earthquakes, floods and migrations. Patricia Urquiola, Alessandro Mendini and Kengo Kuma will also provide insightful lectures during the conference program. For more information on exhibitors and events during Cersaie 2011, visit www.cersaie.it.

As part of its ongoing commitment to educate and promote green design, Ceramics of Italy, the trademark of Confindustria Ceramica (the Italian Association of Ceramics), together with the Italian Trade Commission and the Italian Ministry of Economic Development sponsored the ReVISION House™.

A Natural Choice: GreenBuilder Case Study House Features Chic Sustainable Flooring from Italy As part of its ongoing commitment to educate and promote green design, Ceramics of Italy, the trademark of Confindustria Ceramica (the Italian Association of Ceramics), together with the Italian Trade Commission and the Italian Ministry of Economic Development sponsored the ReVISION House™ – a sustainable case study house presented by Green Builder Media. To retrofit the residence, Interior designer and eco-expert Patricia Gaylor selected nine Italian manufacturers including Casa Dolce Casa, Emilceramica, Floorgres, Cooperativa Ceramica Imola, Marazzi, Ragno, Refin, Trend, and MAPEI. When searching for products that provide real, environmentally appropriate, cost-effective solutions, Italian tile was a natural choice for the project. One of the first impressions a visitor gets when walking into home is the tile flooring. All of the common areas – from the covered patio and kitchen to the baths and living areas – are surfaced with ceramic tiles imported from Italy. According to Gaylor, not only does Italian tile offer unlimited design choices, it also satisfies all of her criteria for a green product: it takes advantage of recycled materials, it contributes to good indoor air quality, and it’s affordable. Some of the tiles in the home have slim formats, which require

less energy and raw materials to produce. Because more tiles can be shipped in each container or truck, they generate less harmful emissions per square foot of tile during transport. The slim format can also be installed over existing tile, which “helps keep old tile out of the landfill,” according to Gaylor. Italian companies are also creating tiles with an increasing amount of pre and post-consumer recycled content. For example, the backsplash tile in the kitchen of the ReVISION House Orlando uses a percentage of glass from recycled bottles and discarded cathode ray tubes (CRT’s) from TV monitors. The packaging is also often 100% recyclable. Gaylor insisted that none of the surfaces in the home have problems with chemical off gassing. “I think that indoor air quality is probably one of the most important things to a buyer regarding green design,” she says. As an inherently inert material containing no VOCs, Italian tile was a clear winner here. With Italian tiles you can add a lot of color and style to a space for very little money. According to Gaylor, the ceramic tile in the ReVISION House was very reasonably priced, with some of it costing as little as $8 per square foot. The bottom line? “It’s a material that gives you a lot of bang for your buck,” she says. That’s obviously true in more ways than one. TILE

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Tile of Spain News

by Amanda Eden, Tile of Spain representative

Cevisama 2012: The Venue for Vanguard and Ceramic Tile Innovation

C

evisama, the International Fair for Ceramic Tile, Natural Stone and Bathrooms, is just around the corner with the 2012 edition taking place February 7-10. Cevisama’s promotional platform for the coming year takes inspiration from the realm of fashion, with the fair presented as a catwalk of the most vanguard tile and stone solutions for architectural and interior design needs. Held in Valencia, Spain, the fair which is now in its 30th year, is backed by an image that offers a vision of innovative sectors that emphasize trends, creativity and design as an international presence. As in previous years, a wide range of sectors within the ceramics industry will participate in Cevisama including ceramics for architecture; bathroom and kitchen equipment; natural stone; raw materials, enamels, frits and ceramic colors; roof tiles and bricks; display furniture and binding materials. The range of products presented at the

fair reflect a notable shift in the industry that views ceramic as much more than just decorative floor and wall coverings. Ceramic tile is presented as an ideal solution for any application-residential and commercial, interior and exterior, large and small. The fair’s tagline “Home Skin Shines,” is an extension of the tag used in previous years “Home Skin.” It

Right: Cevisama’s 2012 campaign, “Home Skin Shines,” is an extension of the tag “Home Skin” used in previous years.

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makes the association of Cevisama as a standout, not-to-be-missed event in ceramics, natural stone and bathroom equipment. Fair Organizers Report 60% of Total Space Has Been Contracted Cevisama 2012 looks to be a solid year for the show based on current space reservation. Only a few weeks into the commercial campaign and the call for space reservation, fair organizers report that 60% of the total surface area has been contracted. The main firms in the sector have confirmed their presence and new companies are signing up, motivated by positive results obtained in the last editions of the trade fair. According to Cevisama chair, Armando Ibáñez, “The excellent results obtained in 2011 have motivated firms to ensure they reserve space soon. As a

Above: A wide range of sectors within the ceramics industry will participate in Cevisama including ceramics for architecture; bathroom and kitchen equipment; natural stone; raw materials, enamels, frits and ceramic colors; roof tiles and bricks; display furniture and binding materials.

result, the Organizing Committee has good expectations for the 2012 edition.” Cevisama continues to demonstrate its importance as the key venue for the ceramic industry sectors represented throughout its halls. This event, with one of the highest loyalty indexes at around 90%, is positioned as the best international business platform for tile and stone. Tile of Spain Awards Call for Entries – DEADLINE October 25, 2011 The Spanish Ceramic Tile Manufacturers’ Association (ASCER) has launched the tenth edition of the Tile of Spain Awards which honors the best uses of tiles in architectural, interior design and degree projects. This annual competition is juried by a group including some of the world’s most renowned architects. Winners are honored at ASCER’s annual press conference, held at Cevisama. This year’s jury is chaired by architect Benedetta Tagliabue

(EMBT) famous for the re-design of the Santa Catarina Market in Barcelona. The jury also includes architect João Álvaro Rocha (Portugal); Carlos Quintáns, architect and editor of the journal Tectonics; Mikko Heikkinen (HeikkinenKomonen Architects, Finland); Andrés Jaque (Andrés Jaque Architects/Political Innovation Office); Ramón Monfort (Dean of the Architects Association, Valencia Region); and Sam Baron, chief designer of the research center Fabrica of Benetton. The two main categories of the competition are Architecture and Interior Design, each one with a prize of 20,000 Euros. The third category is Degree Projects, aimed at students of Architecture and with a prize fund of 8,000 Euros. There is also 5,000 Euros assigned for special mention in any category. The projects must use ceramic tiles made in Spain to be eligible for submission. The architecture category of the Tile of Spain Awards gives recognition to work undertaken in the discipline of new buildings, renovation and restoration of existing buildings, urban redevelopment and outdoor landscaping. The Interior Design category singles out the best work in decorating the interior of a new building, decoration in renovation and restoration projects and the decoration of spaces created for temporary purposes. The projects must have been completed between January 2010 to October 2011. Entries in these categories must use floor and/or wall tiles made in Spain as a significant material in the structure of the building. Both participants and projects can be international. More information is available at www.tileofspainawards.com. TILE

September/October 2011

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Classified

Ad Index Use the Free Information Card on opposite page to receive free information about products and services mentioned in TILE Magazine. Find the Free Information Number at the bottom of the ad or editorial item and circle the corresponding number on the Free Information Card.

Company Name

pg. no.

RS no.

Company Name

pg. no.

RS no.

American Marazzi ......................9 (972) 232-3801 www.marazzitile.com

11

Original Mission Tile ..............34 (52) (444) 817-3929 www.originalmissiontile.com

124

Arizona Hot Dots ....................34 (480) 451-3687 www.azhotdots.com

120

Ornamental Tileworks.............34 (847) 599-9208 www.ornamentaltileworks.com

121

Bode USA ..................................2 (714) 772-3388 www.bodestone.com

2

Pearl Abrasives.........................20 (800) 969-5561 www.pearlabrasive.com

5

Chicago Porcelain....................34 123 (847) 477-6900 email:[email protected]

Revestir 2011 ...........................35 +55 11 3289-7555 www.exporevestir.com.br

103

Coverings 2012........................25 (800) 687-7469 www.coverings.com

Schluter Systems ......................21 (800) 472-4588 www.schluter.com

4

CTEF .......................................30 (864) 222-2131 www.tilecareer.com

Stonexchange ...........................42 (305) 513-9795 www.stonexchange.net

135

Custom Building Products ........7 (800) 272-8786 www.custombuildingproducts.com

Stonepeak Ceramics.................44 (312) 506-2800 www.stonepeakceramics.com

10

102

Desert Rose Stone....................34 (888) 849-7070 www.desertrosestone.com

122

Surfaces 2012 ..........................33 (800) 547-3477 www.surfaces.com

100

Florida Tile ..............................11 (800) 352-8453 www.floridatile.com

19

TCNA ......................................27 (864) 646-8453 www.tileusa.com

7

Hakatai ....................................34 (888) 667-2429 www.hakatai.com

130

Tiles of Spain...........................42 (305) 446-4387 www.spaintiles.info

140

HCP .......................................31 (800) 982-1550 www.hcpindustries.com

8

Turkish Ceramic Promotion Committee............................13 +90 212 266 52 54 www.turkishceramics.com

KBRS .........................................5 (866) 912-3211 www.kbrsinc.com

3

MAPEI Corp. ............................3 (954) 246-8888 www.mapei.com

34

Omega .....................................43 (800) 600-6634 www.sienaproducts.com

1

Watts Suntouch .......................19 (888) 432-8932 www.suntouch.com

64

6

TILE

Magazine

2011 Classified Rates Editor’s Note: The Advertiser’s Index is provided as a service to our readers. No liability is created nor accepted for any inadvertent errors or omissions.

September/October 2011

Contact Sharon Ward for more information 847-405-4017 [email protected]

www.TILEmagonline.com

41

Product Marketplace

THRESHOLDS AND WINDOW SILLS IN STONE Stock Materials: Travertine, Crema Marfil, White Carrara, Absolute Black and Pure White. Stock Designs: Standard ¼” or Hollywood (Handicapped) Bevel ADA Thresholds, Shower Curbs and Corner Shelves. Stock Dimensions: Window Sills: 3”, 4”, 5”, 6”, 7”, 8”, 9”, 10”, 11”, 12” wide by 36”, 56” and 74” long Thresholds: 2”, 4”, 4 ½”, 5”, 6” wide by 36” long. All prefabricated and ready for shipment in Florida. STONEXCHANGE 9635 NW 13th Street Miami, Florida 33172 T: 305 513 9795 F: 305 513 9932 www.stonexchange.net For details circle #135 on the Free Information Card.

OUTSTANDING LIGHTWEIGHT CRACKISOLATION MEMBRANE IS A SNAP TO INSTALL Mapeguard™ 2 is a “peel-andstick” membrane that is 35% lighter than previous generations and offers high-performance, in-plane crack isolation up to 3/8” (10 mm). This semi-rigid sheet easily cuts to size and positions without losing its form. This membrane is the ideal solution for crack isolation in flooring installations for high traffic, commercial settings and multi-story buildings. Mapeguard 2 helps prevent existing or future in-plane floor cracks (with movement up to 3/8” [10 mm] wide) from transmitting through grout, ceramic tile or natural stone. It also reduces impact sound (footsteps, dropped objects, etc.) and airborne sound (voice, TV, etc.) transmission through floors when installed under ceramic tile, stone or wood floor coverings. www.mapei.com. For details circle #141 on the Free Information Card.

TILE OF SPAIN Schools, airports, healthcare. For a space that never rests, ceramic tile is poised to be on the job 24/7/365. Characteristics like durability, easy maintenance, hygienic properties and low lifecycle cost create the perfect package of benefits for these demanding venues. For more information, contact Tile of Spain: (305) 446-4387 or www.spaintiles.info. For details circle #140 on the Free Information Card.

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www.TILEmagonline.com

September/October 2011

MP GLOBAL’S QUIETWARMTH DEBUTS ECO-FRIENDLY RADIANT HEATING MP Global Products’ ecofriendly QuietWarmth® is an acoustical and insulating underlayment and supplemental heating system incorporating non-metallic electric radiant heating elements. Composed of 77% post industrial/pre-consumer fibers, the underlayment is offered in two on-theshelf sizes - 3’ x 5’ and 3’ x 10’ – and two special order sizes of 1.5’ x 5’ and 1.5’ x 10’. For details circle #142 on the Free Information Card.

CUSTOM BUILDING PRODUCTS LAUNCHES SPIDERWEB UNCOUPLING MAT SpiderWeb™ Uncoupling Mat is a waterproof, vaporproof uncoupling membrane that can be used for cracksuppression in most tile, porcelain or natural stone installations. It can also be applied over “challenging substrates,” such as installation over green concrete (young) and single ply 19.2” (49 cm) supported floors, the company notes. www.custombuildingproducts.com

LATICRETE INTROS ECO-FRIENDLY GROUT CHANNEL REFURBISHMENT KIT In keeping with its eco-friendly program, Laticrete has launched the Grout Channel Refurbishment Kit, allowing Laticrete sales representatives and customers in the field to “simply pop out the discontinued grout color channels” and replace them with the six newly launched colors available, avoiding the disposal of outdated grout channel kits.. For details circle #143 on the Free Information Card.

Circle 1 on Information Card

CESARE MAGNUS COLLECTION

high tech porcelain UP TO 98% OF POST AND PRE CONSUMER RECYCLED CONTENT, MADE IN THE USA WITH 100% US QUARRIED BODY MATERIALS, MANUFACTURED WITH THE MOST ECO-FRIENDLY PROCESS IN THE INDUSTRY, GREENGUARD CERTIFIED Circle 10 on Information Card