The 2007-2012 Outlook for Online Sports Programming in the United States
by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Chaired Professor of Management Science at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Chaired Professor of Management Science, at INSEAD. The methodology relies on historical figures across states. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group International, Inc. ICON Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong, and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking
9 9 9 10 11 12 12 12 13 13
2
SUMMARY OF FINDINGS 2.1 Latent Demand in The US
14 15
3
FAR WEST 3.1 Executive Summary 3.2 Latent Demand by Year - Alaska 3.3 Cities Sorted by Rank - Alaska 3.4 Cities Sorted by Zipcode - Alaska 3.5 Latent Demand by Year - California 3.6 Cities Sorted by Rank - California 3.7 Cities Sorted by Zipcode - California 3.8 Latent Demand by Year - Hawaii 3.9 Cities Sorted by Rank - Hawaii 3.10 Cities Sorted by Zipcode - Hawaii 3.11 Latent Demand by Year - Nevada 3.12 Cities Sorted by Rank - Nevada 3.13 Cities Sorted by Zipcode - Nevada 3.14 Latent Demand by Year - Oregon 3.15 Cities Sorted by Rank - Oregon 3.16 Cities Sorted by Zipcode - Oregon 3.17 Latent Demand by Year - Washington 3.18 Cities Sorted by Rank - Washington 3.19 Cities Sorted by Zipcode - Washington
16 16 18 19 19 20 21 32 45 46 47 48 49 49 51 52 53 55 56 59
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GREAT LAKES 4.1 Executive Summary 4.2 Latent Demand by Year - Illinois 4.3 Cities Sorted by Rank - Illinois 4.4 Cities Sorted by Zipcode - Illinois 4.5 Latent Demand by Year - Indiana 4.6 Cities Sorted by Rank - Indiana 4.7 Cities Sorted by Zipcode - Indiana 4.8 Latent Demand by Year - Michigan 4.9 Cities Sorted by Rank - Michigan 4.10 Cities Sorted by Zipcode - Michigan 4.11 Latent Demand by Year - Ohio 4.12 Cities Sorted by Rank - Ohio 4.13 Cities Sorted by Zipcode - Ohio 4.14 Latent Demand by Year - Wisconsin 4.15 Cities Sorted by Rank - Wisconsin 4.16 Cities Sorted by Zipcode - Wisconsin
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MID-ATLANTIC 5.1 Executive Summary 5.2 Latent Demand by Year - Delaware 5.3 Cities Sorted by Rank - Delaware 5.4 Cities Sorted by Zipcode - Delaware 5.5 Latent Demand by Year - District of Columbia 5.6 Cities Sorted by Rank - District of Columbia 5.7 Cities Sorted by Zipcode - District of Columbia 5.8 Latent Demand by Year - Maryland 5.9 Cities Sorted by Rank - Maryland 5.10 Cities Sorted by Zipcode - Maryland 5.11 Latent Demand by Year - New Jersey 5.12 Cities Sorted by Rank - New Jersey 5.13 Cities Sorted by Zipcode - New Jersey 5.14 Latent Demand by Year - New York 5.15 Cities Sorted by Rank - New York 5.16 Cities Sorted by Zipcode - New York 5.17 Latent Demand by Year - Pennsylvania 5.18 Cities Sorted by Rank - Pennsylvania 5.19 Cities Sorted by Zipcode - Pennsylvania
107 107 109 110 110 110 112 112 113 114 117 121 122 127 133 134 143 154 155 158
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NEW ENGLAND 6.1 Executive Summary 6.2 Latent Demand by Year - Connecticut 6.3 Cities Sorted by Rank - Connecticut 6.4 Cities Sorted by Zipcode - Connecticut 6.5 Latent Demand by Year - Maine 6.6 Cities Sorted by Rank - Maine 6.7 Cities Sorted by Zipcode - Maine 6.8 Latent Demand by Year - Massachusetts 6.9 Cities Sorted by Rank - Massachusetts 6.10 Cities Sorted by Zipcode - Massachusetts 6.11 Latent Demand by Year - New Hampshire 6.12 Cities Sorted by Rank - New Hampshire 6.13 Cities Sorted by Zipcode - New Hampshire 6.14 Latent Demand by Year - Rhode Island 6.15 Cities Sorted by Rank - Rhode Island 6.16 Cities Sorted by Zipcode - Rhode Island 6.17 Latent Demand by Year - Vermont 6.18 Cities Sorted by Rank - Vermont 6.19 Cities Sorted by Zipcode - Vermont
161 161 163 164 167 170 171 172 173 174 179 185 186 187 189 190 191 192 193 193
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PLAINS 7.1 Executive Summary 7.2 Latent Demand by Year - Iowa 7.3 Cities Sorted by Rank - Iowa 7.4 Cities Sorted by Zipcode - Iowa 7.5 Latent Demand by Year - Kansas 7.6 Cities Sorted by Rank - Kansas 7.7 Cities Sorted by Zipcode - Kansas 7.8 Latent Demand by Year - Minnesota 7.9 Cities Sorted by Rank - Minnesota 7.10 Cities Sorted by Zipcode - Minnesota 7.11 Latent Demand by Year - Missouri
194 194 196 197 198 199 200 201 202 203 206 209
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Contents 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22
vii Cities Sorted by Rank - Missouri Cities Sorted by Zipcode - Missouri Latent Demand by Year - Nebraska Cities Sorted by Rank - Nebraska Cities Sorted by Zipcode - Nebraska Latent Demand by Year - North Dakota Cities Sorted by Rank - North Dakota Cities Sorted by Zipcode - North Dakota Latent Demand by Year - South Dakota Cities Sorted by Rank - South Dakota Cities Sorted by Zipcode - South Dakota
210 212 214 215 215 217 218 218 219 220 220
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ROCKIES 8.1 Executive Summary 8.2 Latent Demand by Year - Colorado 8.3 Cities Sorted by Rank - Colorado 8.4 Cities Sorted by Zipcode - Colorado 8.5 Latent Demand by Year - Idaho 8.6 Cities Sorted by Rank - Idaho 8.7 Cities Sorted by Zipcode - Idaho 8.8 Latent Demand by Year - Montana 8.9 Cities Sorted by Rank - Montana 8.10 Cities Sorted by Zipcode - Montana 8.11 Latent Demand by Year - Utah 8.12 Cities Sorted by Rank - Utah 8.13 Cities Sorted by Zipcode - Utah 8.14 Latent Demand by Year - Wyoming 8.15 Cities Sorted by Rank - Wyoming 8.16 Cities Sorted by Zipcode - Wyoming
221 221 223 224 226 228 229 229 231 232 232 233 234 236 238 239 239
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SOUTHEAST 9.1 Executive Summary 9.2 Latent Demand by Year - Alabama 9.3 Cities Sorted by Rank - Alabama 9.4 Cities Sorted by Zipcode - Alabama 9.5 Latent Demand by Year - Arkansas 9.6 Cities Sorted by Rank - Arkansas 9.7 Cities Sorted by Zipcode - Arkansas 9.8 Latent Demand by Year - Florida 9.9 Cities Sorted by Rank - Florida 9.10 Cities Sorted by Zipcode - Florida 9.11 Latent Demand by Year - Georgia 9.12 Cities Sorted by Rank - Georgia 9.13 Cities Sorted by Zipcode - Georgia 9.14 Latent Demand by Year - Kentucky 9.15 Cities Sorted by Rank - Kentucky 9.16 Cities Sorted by Zipcode - Kentucky 9.17 Latent Demand by Year - Louisiana 9.18 Cities Sorted by Rank - Louisiana 9.19 Cities Sorted by Zipcode - Louisiana 9.20 Latent Demand by Year - Mississippi 9.21 Cities Sorted by Rank - Mississippi 9.22 Cities Sorted by Zipcode - Mississippi 9.23 Latent Demand by Year - North Carolina
240 240 242 243 244 246 247 248 249 250 257 264 265 267 270 271 272 274 275 276 277 278 279 280
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viii Cities Sorted by Rank - North Carolina Cities Sorted by Zipcode - North Carolina Latent Demand by Year - South Carolina Cities Sorted by Rank - South Carolina Cities Sorted by Zipcode - South Carolina Latent Demand by Year - Tennessee Cities Sorted by Rank - Tennessee Cities Sorted by Zipcode - Tennessee Latent Demand by Year - Virginia Cities Sorted by Rank - Virginia Cities Sorted by Zipcode - Virginia Latent Demand by Year - West Virginia Cities Sorted by Rank - West Virginia Cities Sorted by Zipcode - West Virginia
281 283 285 286 287 288 289 290 293 294 296 299 300 300
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SOUTHWEST 10.1 Executive Summary 10.2 Latent Demand by Year - Arizona 10.3 Cities Sorted by Rank - Arizona 10.4 Cities Sorted by Zipcode - Arizona 10.5 Latent Demand by Year - New Mexico 10.6 Cities Sorted by Rank - New Mexico 10.7 Cities Sorted by Zipcode - New Mexico 10.8 Latent Demand by Year - Oklahoma 10.9 Cities Sorted by Rank - Oklahoma 10.10 Cities Sorted by Zipcode - Oklahoma 10.11 Latent Demand by Year - Texas 10.12 Cities Sorted by Rank - Texas 10.13 Cities Sorted by Zipcode - Texas
301 301 302 303 304 306 307 307 309 310 311 312 313 319
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 11.1 Disclaimers & Safe Harbor 11.2 ICON Group International, Inc. User Agreement Provisions
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Summary of Findings
1 1.1
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INTRODUCTION OVERVIEW
This study covers the latent demand outlook for online sports programming across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 4,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for online sports programming. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for online sports programming in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for online sports programming in the United States is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends). If inflation rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. In fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced www.icongrouponline.com
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by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be latent demand for online sports programming at the aggregate level. Product and service offerings, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
1.3
THE METHODOLOGY
In order to estimate the latent demand for online sports programming across the states and cites of the United States, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a state, city, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across geographies, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data). This type of consumption function is shown as "B" in the figure below (note the higher slope and zerozero intercept).1 The average propensity to consume is constant.
Latent Demand
B A
Income
1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related is interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for online sports programming across the states and cities of the United States. The smallest cities have few inhabitants. I assume that all of these cities fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these states having wealth; current income dominates the latent demand for online sports programming. So, latent demand in the long-run has a zero intercept. However, I allow different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for online sports programming in the United States. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories and geographic locations, not just online sports programming in the United States.
1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key indicators are more likely to reflect efficiency than others. These indicators are given greater weight than others in the estimation of latent demand compared to others for which no known data are available. Of the many alternatives, I have found the assumption that the highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. some cities have high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income). Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Official Chinese Agencies, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, and the World Bank). Depending on original data sources used, the definition of “online sports programming” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within online sports programming falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all states and cities in the United States (without needing to know the specific parts that went into the whole in the first place). The online sports programming industry includes Web sites which provide live audio and visual feeds of professional sporting events, such as MLB, NFL, NHL, and NBA games. Companies participating in this industry include MLB Advanced Media and National Hockey League.All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages
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for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication’s release in 2006).
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of online sports programming as defined above, data were then collected for as many geographic locations as possible for that same definition, at the same level of the value chain. This generates a convenience sample of indicators from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a geographic region, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a state or city stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.
1.3.3
Step 3. Filling in Missing Values
In some cases, data are available on a sporadic basis. In other cases, data may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national, state and city-level income. Based on the overriding philosophy of a long-run consumption function (defined earlier), states and cities which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that geographic entity.2
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand is estimated using a “varying-parameter crosssectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant unless there is empirical evidence to suggest that this effect varies (i.e., . the slope of the income effect is not necessarily same for all states or cities). This assumption applies along the aggregate consumption function, but also over time (i.e., not all states or cities in the United States are perceived to have the same income growth prospects over time). Another way of looking at this is to say that latent demand for online sports programming is more likely to be similar across states or cities that have similar characteristics in terms of economic development. This approach is useful across geographic regions for which some notion of non-linearity exists in the aggregate cross-region consumption function. For some categories, however, the reader must realize that the numbers will reflect a state’s or city’s contribution to latent demand in the United States and may never be realized in the form of local sales.
2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the Official Chinese Agencies, the World Bank, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), the U.S. Department of Commerce, the U.S. State Department, and non-governmental sources, including ICON Group International, Inc., Euromonitor, the US Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Summary of Findings
1.3.5
13
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the United States consists of more than 15,000 cities, there will always be those cities, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these cities, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e., a city’s stock of income), but a function of current income (a city’s flow of income). In the long run, if a state has no current income, the latent demand for online sports programming is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e., cities which earn low levels of income will not use their savings, in the long run, to demand online sports programming). In a graphical sense, for low income cities, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, a low-income city is assumed to have a latent demand proportional to its income, based on the cities closest to it on the aggregate consumption function.
1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all major cities in the United States. These are then aggregated to get state totals. This report considers a city as a part of the regional and national market. The purpose is to understand the density of demand within a state and the extent to which a city might be used as a point of distribution within its state. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its state. Not all cities (e.g. the smaller towns) are estimated within each state as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same state, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others is used. Figures are rounded, so minor inconsistencies may exist across tables.
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SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for online sports programming in the United States is estimated to be $29.4 million in 2007. The distribution of the latent demand (or potential industry earnings) in the United States, however, is not evenly distributed across regions. The Far West is the largest market with $6.3 million or 21.57 percent, followed by the Mid-Atlantic with $5.1 million or 17.48 percent, and then the Southeast with $4.8 million or 16.35 percent of the latent demand in the United States. In essence, if firms target these top 3 regions, they cover some 55.4 percent of the latent demand for online sports programming in the United States.
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2.1
LATENT DEMAND IN THE US
Region
Latent Demand across Regions across the US for Online Sports Programming (US $ mln): 2007 Latent Demand US $ mln % of US
_________________________________________________________________________________________________________
Far West Mid-Atlantic Southeast Great Lakes Southwest New England Plains Rockies Total
6.33 5.13 4.80 4.17 3.95 2.08 1.79 1.10 29.36
21.6 17.5 16.3 14.2 13.4 7.1 6.1 3.8 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
Latent Demand across Regions across the US for Online Sports Programming (US $ mln): 2007 Rockies Plains
Far West
New England Southwest Mid-Atlantic Great Lakes Southeast
Year
US Market for Online Sports Programming: 2002 - 2012 US Market US $ mln
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
24.20 24.88 25.58 26.34 27.48 29.36 31.50 33.78 36.24 38.87 41.70
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
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Far West
3 3.1
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FAR WEST EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Far West: 2007 Latent Demand US $ mln % of Far West
_________________________________________________________________________________________________________
California Washington Nevada Oregon Hawaii Alaska Total
4.83 0.62 0.34 0.33 0.13 0.08 6.33
76.24% 9.77% 5.40% 5.23% 2.11% 1.24% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Far West: 2007
Washington Nevada Oregon Others California
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
Year
17 The Far West - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
5.31 5.43 5.55 5.68 5.90 6.33 6.83 7.36 7.94 8.55 9.22
21.94 21.82 21.70 21.58 21.49 21.57 21.68 21.79 21.90 22.01 22.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.2 Year
18
LATENT DEMAND BY YEAR - ALASKA The Latent Demand for Online Sports Programming in Alaska: 2002 - 2012 Alaska % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.06 0.07 0.07 0.07 0.07 0.08 0.08 0.09 0.10 0.10 0.11
1.20% 1.21% 1.23% 1.24% 1.25% 1.24% 1.23% 1.22% 1.21% 1.19% 1.18%
0.26% 0.26% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.26% 0.26% 0.26%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Alaska - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Juneau Fairbanks Wasilla
Others Anchorage
The Latent Demand for Online Sports Programming in the United States and Alaska: 2007
Alaska
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.3
19
CITIES SORTED BY RANK - ALASKA
Alaska - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Anchorage (313,869) Juneau (32,347) Fairbanks (31,079) Wasilla (21,923) Palmer (15,503) College (11,402) Bethel (8,487) Sitka (8,902) Kenai (8,863) Others (131,303) Total 583,678
60 1,171 1,861 2,187 3,078 3,305 4,069 4,218 4,605 N/A
0.044 0.005 0.003 0.003 0.002 0.002 0.001 0.001 0.001 0.017 0.079
56.08 6.45 4.06 3.40 2.27 2.07 1.56 1.49 1.31 21.30 100.0
0.70 0.08 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.26 1.24
0.15 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.06 0.27
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
3.4
CITIES SORTED BY ZIPCODE - ALASKA
Alaska - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Anchorage (99519; 313,869) Kenai (99611; 8,863) Wasilla (99629; 21,923) Palmer (99645; 15,503) Bethel (99680; 8,487) College (99709; 11,402) Fairbanks (99790; 31,079) Juneau (99824; 32,347) Sitka (99835; 8,902) Others (N/A; 131,303) Total 583,678
60 4,605 2,187 3,078 4,069 3,305 1,861 1,171 4,218 N/A
0.044 0.001 0.003 0.002 0.001 0.002 0.003 0.005 0.001 0.017 0.079
56.08 1.31 3.40 2.27 1.56 2.07 4.06 6.45 1.49 21.30 100.0
0.70 0.02 0.04 0.03 0.02 0.03 0.05 0.08 0.02 0.26 1.24
0.15 0.00 0.01 0.01 0.00 0.01 0.01 0.02 0.00 0.06 0.27
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.5 Year
20
LATENT DEMAND BY YEAR - CALIFORNIA The Latent Demand for Online Sports Programming in California: 2002 - 2012 California % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
4.05 4.14 4.23 4.33 4.50 4.83 5.21 5.61 6.05 6.52 7.03
76.22% 76.23% 76.24% 76.24% 76.24% 76.24% 76.24% 76.23% 76.23% 76.22% 76.21%
16.72% 16.63% 16.54% 16.45% 16.38% 16.44% 16.53% 16.61% 16.69% 16.77% 16.85%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
San Francisco San Diego San Jose Los Angeles
Others
The Latent Demand for Online Sports Programming in the United States and California: 2007
California
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.6
21
CITIES SORTED BY RANK - CALIFORNIA
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Los Angeles (4,338,201) San Jose (934,701) San Diego (1,393,042) San Francisco (654,340) Irvine (344,943) Sacramento (631,486) Lincoln (445,422) Long Beach (525,318) Rancho Cucamonga (308,987) Fresno (560,725) Riverside (416,108) Bakersfield (430,706) Anaheim (352,126) Oakland (393,219) Santa Ana (357,311) Fremont (199,353) Chula Vista (336,623) Stockton (423,458) Santa Clarita (214,009) Huntington Beach (213,415) Brentwood (198,794) Corona (229,307) Fontana (296,068) Roseville (225,534) Moreno Valley (264,969) Tracy (189,624) Thousand Oaks (152,767) Oxnard (229,984) Modesto (271,474) Simi Valley (144,834) Glendale (221,922) Ontario (211,851) Torrance (158,370) Orange (150,094) Santa Rosa (173,319) Folsom (119,894) Sunnyvale (117,557) Palmdale (186,242) Oceanside (188,345) Chino Hills (109,695)
2 6 7 14 33 36 46 48 51 56 61 62 65 71 72 74 76 77 80 83 84 87 88 95 97 104 105 109 113 128 140 145 147 148 149 153 154 155 157 162
0.402 0.166 0.161 0.091 0.063 0.059 0.051 0.049 0.048 0.046 0.044 0.043 0.042 0.040 0.039 0.039 0.038 0.038 0.036 0.035 0.035 0.035 0.034 0.033 0.032 0.030 0.030 0.028 0.028 0.026 0.023 0.023 0.023 0.022 0.022 0.022 0.022 0.022 0.022 0.022
8.32 3.43 3.33 1.89 1.30 1.22 1.06 1.02 0.98 0.95 0.91 0.90 0.87 0.82 0.81 0.80 0.79 0.79 0.75 0.72 0.72 0.71 0.71 0.68 0.66 0.62 0.61 0.58 0.57 0.53 0.49 0.47 0.47 0.46 0.46 0.46 0.46 0.46 0.46 0.45
6.35 2.62 2.54 1.44 0.99 0.93 0.81 0.78 0.75 0.72 0.69 0.69 0.66 0.63 0.62 0.61 0.60 0.60 0.57 0.55 0.55 0.55 0.54 0.52 0.50 0.47 0.47 0.45 0.44 0.41 0.37 0.36 0.36 0.35 0.35 0.35 0.35 0.35 0.35 0.34
1.37 0.56 0.55 0.31 0.21 0.20 0.17 0.17 0.16 0.16 0.15 0.15 0.14 0.14 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.10 0.10 0.10 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
22
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Carlsbad (131,227) Antioch (139,899) Mission Viejo (106,408) Garden Grove (173,959) Pasadena (179,475) Fullerton (158,479) Santa Clara (109,073) San Bernardino (243,056) Rocklin (116,764) Concord (132,326) Hayward (142,918) Yorba Linda (80,193) Livermore (93,670) Pomona (174,858) Lancaster (165,134) Fairfield (131,310) Pleasanton (73,333) Vacaville (113,593) Victorville (178,967) Visalia (156,278) San Clemente (101,112) La Quinta (117,451) West Covina (120,133) Vallejo (123,390) Salinas (139,896) Chino (110,304) Clovis (143,413) Laguna Niguel (74,969) San Marcos (131,260) Escondido (141,231) San Buenaventura (Ventura) (114,049) Costa Mesa (115,796) Newport Beach (70,032) Daly City (92,117) San Mateo (87,761) Carson (106,965) Manteca (119,074) Burbank (116,440) Downey (119,847) Union City (75,550) Cupertino (54,071) Norwalk (117,597) Redondo Beach (78,079) Dublin (69,517)
163 164 166 167 168 173 184 185 186 195 198 202 206 209 221 225 227 229 233 235 238 239 243 257 258 259 263 264 266 267 269 275 276 284 291 296 298 301 309 311 312 315 318 321
0.022 0.021 0.021 0.021 0.021 0.020 0.019 0.019 0.019 0.019 0.018 0.018 0.018 0.018 0.017 0.017 0.017 0.017 0.016 0.016 0.016 0.016 0.016 0.016 0.015 0.015 0.015 0.015 0.015 0.015 0.015 0.015 0.015 0.014 0.014 0.014 0.014 0.014 0.014 0.014 0.014 0.014 0.014 0.014
0.45 0.44 0.44 0.43 0.43 0.42 0.40 0.40 0.40 0.38 0.38 0.38 0.37 0.37 0.36 0.35 0.35 0.34 0.34 0.34 0.34 0.34 0.33 0.32 0.32 0.32 0.32 0.32 0.32 0.31 0.31 0.31 0.31 0.30 0.30 0.29 0.29 0.29 0.29 0.28 0.28 0.28 0.28 0.28
0.34 0.34 0.33 0.33 0.33 0.32 0.30 0.30 0.30 0.29 0.29 0.29 0.28 0.28 0.27 0.27 0.27 0.26 0.26 0.26 0.26 0.26 0.25 0.25 0.24 0.24 0.24 0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.21
0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
23
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Milpitas (62,698) Rialto (127,293) Santa Monica (99,933) Lakewood (86,558) Danville (43,736) Richmond (112,132) Hesperia (118,124) Westminster (95,075) Indio (135,625) Palo Alto (51,896) San Ramon (48,408) El Monte (142,588) Camarillo (73,967) Manhattan Beach (44,870) Redwood City (67,564) Whittier (91,278) Diamond Bar (64,855) Upland (91,341) Mountain View (64,161) Redlands (91,739) Rancho Palos Verdes (45,964) Berkeley (97,906) Encinitas (66,586) Pittsburg (84,004) Inglewood (123,816) Fountain Valley (60,685) Walnut Creek (66,390) Cerritos (57,299) Napa (84,888) Buena Park (82,737) Citrus Heights (94,654) Vista (96,905) Turlock (105,689) Moorpark (53,599) Saratoga (29,015) Tustin (71,958) San Leandro (78,472) Lake Forest (58,707) Redding (116,290) South Gate (110,138) Apple Valley (96,514) Placentia (61,878) Santa Maria (106,096) Arden-Arcade (96,025)
328 332 342 347 349 354 376 387 388 391 394 395 397 404 405 406 410 412 413 418 420 423 434 435 436 438 441 444 448 449 451 452 453 456 459 464 467 472 474 482 487 491 494 496
0.013 0.013 0.013 0.013 0.013 0.013 0.012 0.012 0.012 0.012 0.012 0.012 0.012 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.011 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010 0.010
0.28 0.27 0.27 0.26 0.26 0.26 0.25 0.25 0.25 0.25 0.24 0.24 0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20
0.21 0.21 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15
0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
24
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Alameda (67,776) Alhambra (95,039) Castro Valley (57,292) Poway (51,822) Rancho Santa Margarita (47,214) Baldwin Park (88,737) Arcadia (65,748) La Mirada (59,285) Elk Grove (59,984) South San Francisco (57,942) Petaluma (57,888) East Los Angeles (124,283) Santa Barbara (73,967) Novato (54,433) Temecula (57,716) Gilroy (54,338) Cypress (52,029) Glendora (55,608) Compton (104,853) Goleta (55,204) Cathedral City (85,532) Chico (112,728) San Rafael (54,073) Perris (92,698) Palm Desert (67,798) El Cajon (91,472) Lake Elsinore (77,432) Merced (105,986) Morgan Hill (39,241) Bellflower (81,677) Davis (75,251) Los Altos (25,018) Hacienda Heights (53,122) Lodi (79,581) Aliso Viejo (40,166) Hercules (40,681) Walnut (36,904) Hawthorne (93,185) La Habra (62,350) Brea (49,613) Newark (42,639) Highland (71,718) Pico Rivera (70,829) Yucaipa (75,098)
502 516 519 520 523 525 526 535 537 545 547 551 556 573 579 590 597 600 602 607 609 613 615 617 622 627 629 635 639 640 643 654 656 658 680 683 707 716 717 719 723 724 727 730
0.010 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007
0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15
0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
25
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Monterey Park (69,987) Beverly Hills (39,355) Lynwood (77,366) Lafayette (27,109) Foster City (29,020) Santee (51,325) Agoura Hills (31,522) Murrieta (44,282) Santa Cruz (53,082) Woodland (60,184) Montebello (68,598) South Whittier (55,193) Hemet (96,554) Los Banos (59,231) La Canada Flintridge (23,489) Altadena (42,610) Gardena (66,029) Calabasas (27,246) Laguna Hills (36,318) Claremont (38,575) Rowland Heights (48,553) Covina (52,092) Hanford (66,309) San Dimas (39,526) Los Gatos (26,047) Dana Point (38,902) Temple City (49,937) Pacifica (33,830) Madera (77,709) West Sacramento (75,939) Pleasant Hill (35,686) Hollister (42,782) San Juan Capistrano (38,228) Martinez (37,628) San Bruno (38,134) Orinda (20,035) Carmichael (49,742) La Verne (38,152) Laguna (34,309) Tustin Foothills (24,044) Colton (64,368) Paramount (62,175) Campbell (33,885) Menlo Park (26,909)
752 775 783 787 789 792 794 808 813 816 821 835 844 846 847 849 852 859 862 867 873 879 895 899 909 911 923 928 940 943 944 951 957 964 965 968 974 975 983 984 985 998 1,003 1,004
0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006
0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12
0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
26
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Norco (35,884) Culver City (43,342) Tulare (66,061) Azusa (56,440) Rancho Cordova (55,060) Rosemead (60,953) San Carlos (24,641) Ceres (53,289) Beaumont (72,954) Watsonville (56,957) Alamo (15,626) Rohnert Park (41,215) La Mesa (51,311) Palm Springs (59,312) American Canyon (39,847) Coachella (70,875) Windsor (31,877) Calexico (69,651) Huntington Park (68,219) Laguna Beach (25,886) Porterville (60,354) Palos Verdes Estates (15,600) San Gabriel (46,011) Hillsborough (9,946) Monrovia (42,202) Granite Bay (19,388) Riverbank (42,080) La Puente (45,159) East Palo Alto (41,040) Hermosa Beach (22,746) Belmont (22,522) Benicia (26,748) Moraga (18,408) Suisun City (29,615) Delano (63,977) Coto de Caza (13,057) Rancho Mirage (29,835) Fair Oaks (28,008) Seaside (42,637) Montclair (42,694) Burlingame (25,336) Galt (37,636) El Dorado Hills (18,016) Oakley (25,619)
1,018 1,021 1,031 1,039 1,040 1,042 1,054 1,057 1,061 1,083 1,084 1,086 1,087 1,091 1,129 1,161 1,168 1,169 1,205 1,210 1,226 1,230 1,234 1,235 1,242 1,243 1,271 1,282 1,293 1,294 1,316 1,326 1,331 1,333 1,335 1,343 1,344 1,349 1,355 1,375 1,379 1,406 1,415 1,418
0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004
0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09
0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
27
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
San Marino (14,292) Banning (51,706) National City (55,560) Malibu (15,757) West Hollywood (40,830) Blackhawk-Camino Tassajara (10,048) Ripon (27,157) Stanton (39,538) Orcutt (28,830) Los Altos Hills (8,824) Florence-Graham (60,197) South Pasadena (27,450) Bell Gardens (49,579) Coronado (22,789) Lompoc (40,297) La Presa (32,721) Patterson (30,661) Atwater (39,171) Monterey (29,669) Atascadero (29,504) El Paso de Robles (Paso Robles) (36,474) North Highlands (44,187) Orangevale (26,705) San Jacinto (45,959) San Luis Obispo (43,637) Atherton (6,936) Rancho San Diego (20,155) Lawndale (34,726) Piedmont (10,021) Millbrae (19,573) El Centro (39,983) El Cerrito (23,069) California City (28,858) Ridgecrest (28,831) Spring Valley (26,663) Lemoore (31,907) Fallbrook (29,100) Duarte (24,838) Truckee (21,361) Clayton (12,300) San Pablo (33,624) Pinole (19,974) Bell (41,282) Lathrop (22,396)
1,424 1,443 1,444 1,488 1,504 1,531 1,538 1,540 1,554 1,559 1,562 1,564 1,576 1,577 1,579 1,589 1,615 1,623 1,631 1,655 1,660 1,666 1,667 1,682 1,700 1,703 1,720 1,742 1,754 1,762 1,775 1,784 1,786 1,811 1,831 1,833 1,853 1,869 1,873 1,883 1,884 1,900 1,912 1,918
0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06
0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
28
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
San Lorenzo (21,898) Santa Paula (29,165) Yuba City (36,758) La Palma (17,616) Adelanto (36,839) West Whittier-Los Nietos (25,129) Mill Valley (12,651) Barstow (32,527) Casa de Oro-Mount Helix (18,874) Parkway-South Sacramento (36,468) Rubidoux (29,180) West Puente Valley (22,589) La Crescenta-Montrose (18,532) Montecito (10,000) Canyon Lake (15,722) El Segundo (17,969) Tamalpais-Homestead Valley (10,691) Selma (31,376) Valinda (21,776) Marina (25,101) San Fernando (26,925) Seal Beach (25,425) Half Moon Bay (13,379) West Carson (21,138) Prunedale (16,432) Rosemont (22,904) Oakdale (26,192) Dixon (18,688) Loma Linda (26,186) South San Jose Hills (20,218) Rolling Hills Estates (9,014) Imperial (19,736) Foothill Ranch (10,899) Bay Point (21,534) Lomita (22,129) Lakeside (19,560) Port Hueneme (22,641) Reedley (27,504) Willowbrook (34,138) Maywood (31,123) Tiburon (8,769) Florin (27,653) Lemon Grove (23,449) Imperial Beach (25,917)
1,925 1,954 1,962 1,967 2,022 2,039 2,048 2,062 2,064 2,072 2,083 2,086 2,101 2,114 2,122 2,123 2,139 2,141 2,156 2,157 2,164 2,172 2,201 2,224 2,232 2,236 2,239 2,255 2,290 2,322 2,324 2,336 2,347 2,354 2,373 2,379 2,380 2,385 2,397 2,402 2,429 2,432 2,436 2,443
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
29
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Sanger (28,853) Winter Gardens (19,771) Fillmore (19,759) Solana Beach (12,516) Rossmoor (10,298) Wasco (30,346) Westlake Village (9,271) Paradise (27,479) Bonita (12,401) Woodside (5,081) Cameron Park (14,549) Mira Loma (17,617) South Lake Tahoe (24,871) Rio Vista (19,332) North Fair Oaks (15,440) Albany (15,544) Ashland (20,793) Indian Wells (9,018) Yucca Valley (27,314) Arroyo Grande (17,224) South El Monte (23,892) Cudahy (28,418) Sierra Madre (12,471) Dinuba (24,395) Alpine (13,143) San Anselmo (11,328) Discovery Bay (8,981) Artesia (18,072) Grand Terrace (14,791) Vincent (15,097) Signal Hill (16,101) Desert Hot Springs (30,239) Hughson (19,305) Kingsburg (19,140) Scotts Valley (10,676) Ramona (15,691) Oildale (27,885) Corte Madera (9,399) Kentfield (6,351) Larkspur (11,171) East San Gabriel (14,512) Gold River (8,023) Avocado Heights (15,148) Westmont (31,623)
2,449 2,496 2,506 2,510 2,525 2,548 2,559 2,563 2,581 2,582 2,588 2,598 2,599 2,608 2,615 2,625 2,639 2,646 2,690 2,691 2,699 2,706 2,723 2,747 2,750 2,757 2,766 2,782 2,808 2,819 2,831 2,841 2,857 2,866 2,871 2,897 2,925 2,937 2,953 2,956 2,957 2,975 2,978 2,981
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
30
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Alum Rock (13,479) Pacific Grove (14,558) Villa Park (6,290) Avenal (24,519) Salida (12,560) Fairview (9,470) San Diego Country Estates (9,262) Brawley (22,861) Santa Fe Springs (15,959) La Habra Heights (6,892) Los Alamitos (12,538) Rio del Mar (9,198) Wildomar (14,064) South Yuba City (12,651) Pedley (11,207) Portola Valley (4,287) Auburn (13,757) Baywood-Los Osos (14,351) Foothill Farms (17,426) Vineyard (10,109) Bloomington (19,318) View Park-Windsor Hills (10,958) Rancho Santa Fe (3,252) Lennox (22,950) Rosedale (8,445) Eureka (24,885) Laguna West-Lakeside (8,414) Nipomo (12,626) Carpinteria (12,778) Healdsburg (12,448) East Foothills (8,133) Rosamond (14,349) Sausalito (6,929) Livingston (18,633) Hawaiian Gardens (17,430) Cherryland (13,837) Ladera Heights (6,568) Newman (15,001) El Sobrante (12,260) East Hemet (14,823) Woodcrest (8,342) Citrus (10,581) Sonoma (11,529) Aptos (9,396) Portola Hills (6,391)
2,989 3,003 3,005 3,015 3,019 3,020 3,046 3,060 3,073 3,119 3,136 3,142 3,156 3,159 3,197 3,198 3,208 3,224 3,248 3,257 3,258 3,269 3,294 3,298 3,321 3,324 3,325 3,383 3,483 3,484 3,491 3,497 3,505 3,507 3,521 3,552 3,554 3,557 3,561 3,567 3,583 3,599 3,602 3,608 3,610
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
31
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Walnut Park (16,180) Emeryville (12,718) Shafter (19,411) Bostonia (15,169) Marina del Rey (8,176) Commerce (16,284) Glen Avon (14,853) Kerman (17,559) Stanford (13,315) Lake Arrowhead (8,934) Escalon (10,912) Lucas Valley-Marinwood (6,357) Sun City (17,773) Rodeo (8,717) El Granada (5,724) McKinleyville (13,599) Ukiah (15,815) Jamul (5,920) Waterford (13,104) Greenfield (13,671) Monte Sereno (3,304) Las Flores (5,625) Gonzales (12,141) La Riviera (10,273) Parlier (20,525) Laguna Woods (16,507) Cloverdale (11,868) Del Aire (9,012) Emerald Lake Hills (3,899) Grover Beach (12,958) Cotati (9,333) East La Mirada (9,538) Loyola (3,478) Quartz Hill (9,890) Susanville (13,541) Soledad (11,263) Hidden Hills (2,394) Valley Center (7,323) Arvin (19,806) Larkfield-Wikiup (7,479) Winters (9,504) Rio Linda (10,466) Twentynine Palms (14,764) Kensington (4,936)
3,614 3,636 3,658 3,685 3,700 3,730 3,742 3,761 3,765 3,782 3,783 3,784 3,832 3,844 3,849 3,897 3,899 3,903 3,914 3,917 3,939 3,961 3,966 3,968 3,973 3,977 3,982 4,002 4,009 4,028 4,036 4,052 4,062 4,080 4,094 4,114 4,120 4,154 4,180 4,203 4,225 4,240 4,245 4,246
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
32
California - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Charter Oak (9,027) West Menlo Park (3,629) Crestline (10,218) Del Monte Forest (4,531) Home Gardens (9,461) Fairbanks Ranch (2,244) Lake Los Angeles (11,523) Grass Valley (15,823) Red Bluff (16,475) Corcoran (14,458) Coalinga (11,668) North Auburn (11,847) Highlands-Baywood Park (4,210) Newport Coast (2,671) Placerville (11,954) Blythe (12,155) Bonadelle Ranchos-Madera Ranchos (7,300) Rolling Hills (2,122) Exeter (12,193) Tehachapi (14,037) Loomis (6,725) Mira Monte (7,177) Arcata (17,807) Others (1,651,167) Total 39,114,183
4,261 4,271 4,299 4,300 4,313 4,321 4,331 4,339 4,341 4,342 4,343 4,346 4,354 4,369 4,394 4,439 4,444 4,478 4,581 4,597 4,614 4,674 4,677 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.161 4.828
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 3.34 100.0
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 2.55 76.24
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.55 16.44
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
3.7
CITIES SORTED BY ZIPCODE - CALIFORNIA
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Florence-Graham (90001; 60,197) East Los Angeles (90022; 124,283) Commerce (90040; 16,284) View Park-Windsor Hills (90043; 10,958) West Hollywood (90046; 40,830) Westmont (90047; 31,623) Brentwood (90049; 198,794) Ladera Heights (90056; 6,568) Los Angeles (90082; 4,338,201) Bell Gardens (90201; 49,579) Cudahy (90201; 28,418)
1,562 551 3,730 3,269 1,504 2,981 84 3,554 2 1,576 2,706
0.004 0.009 0.001 0.002 0.004 0.002 0.035 0.001 0.402 0.004 0.002
0.08 0.19 0.03 0.03 0.08 0.04 0.72 0.03 8.32 0.08 0.04
0.06 0.14 0.02 0.03 0.06 0.03 0.55 0.02 6.35 0.06 0.03
0.01 0.03 0.00 0.01 0.01 0.01 0.12 0.01 1.37 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
33
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Beverly Hills (90213; 39,355) Compton (90222; 104,853) Willowbrook (90222; 34,138) Culver City (90233; 43,342) Downey (90239; 119,847) El Segundo (90245; 17,969) Gardena (90249; 66,029) Del Aire (90250; 9,012) Hawthorne (90251; 93,185) Hermosa Beach (90254; 22,746) Huntington Park (90255; 68,219) Walnut Park (90255; 16,180) Lawndale (90261; 34,726) Lynwood (90262; 77,366) Malibu (90264; 15,757) Manhattan Beach (90267; 44,870) Bell (90270; 41,282) Maywood (90270; 31,123) Rolling Hills Estates (90274; 9,014) Rolling Hills (90274; 2,122) Rancho Palos Verdes (90275; 45,964) Palos Verdes Estates (90275; 15,600) Redondo Beach (90277; 78,079) South Gate (90280; 110,138) Marina del Rey (90292; 8,176) Inglewood (90301; 123,816) Lennox (90304; 22,950) Santa Monica (90404; 99,933) West Carson (90502; 21,138) Torrance (90506; 158,370) Avocado Heights (90601; 15,148) Whittier (90602; 91,278) South Whittier (90604; 55,193) East La Mirada (90604; 9,538) West Whittier-Los Nietos (90606; 25,129) La Palma (90623; 17,616) Buena Park (90623; 82,737) Cypress (90630; 52,029) La Habra (90631; 62,350) La Habra Heights (90631; 6,892) La Mirada (90639; 59,285) Montebello (90640; 68,598) Norwalk (90652; 117,597) Pico Rivera (90660; 70,829)
775 602 2,397 1,021 309 2,123 852 4,002 716 1,294 1,205 3,614 1,742 783 1,488 404 1,912 2,402 2,324 4,478 420 1,230 318 482 3,700 436 3,298 342 2,224 147 2,978 406 835 4,052 2,039 1,967 449 597 717 3,119 535 821 315 727
0.007 0.008 0.002 0.006 0.014 0.003 0.007 0.001 0.008 0.005 0.005 0.001 0.003 0.007 0.004 0.011 0.003 0.002 0.002 0.001 0.011 0.005 0.014 0.010 0.001 0.011 0.002 0.013 0.003 0.023 0.002 0.011 0.007 0.001 0.003 0.003 0.011 0.008 0.008 0.002 0.009 0.007 0.014 0.007
0.15 0.17 0.05 0.12 0.29 0.06 0.13 0.03 0.16 0.10 0.10 0.03 0.07 0.15 0.08 0.24 0.06 0.05 0.05 0.02 0.23 0.10 0.28 0.21 0.03 0.22 0.03 0.27 0.05 0.47 0.04 0.24 0.14 0.03 0.06 0.06 0.22 0.18 0.16 0.04 0.19 0.14 0.28 0.15
0.11 0.13 0.04 0.09 0.22 0.04 0.10 0.02 0.12 0.07 0.08 0.02 0.05 0.11 0.06 0.18 0.05 0.04 0.04 0.02 0.18 0.08 0.22 0.16 0.02 0.17 0.03 0.20 0.04 0.36 0.03 0.18 0.10 0.02 0.05 0.05 0.17 0.13 0.12 0.03 0.15 0.11 0.22 0.12
0.02 0.03 0.01 0.02 0.05 0.01 0.02 0.00 0.03 0.02 0.02 0.00 0.01 0.02 0.01 0.04 0.01 0.01 0.01 0.00 0.04 0.02 0.05 0.03 0.00 0.04 0.01 0.04 0.01 0.08 0.01 0.04 0.02 0.00 0.01 0.01 0.04 0.03 0.03 0.01 0.03 0.02 0.05 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
34
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Santa Fe Springs (90670; 15,959) Stanton (90680; 39,538) Artesia (90701; 18,072) Cerritos (90703; 57,299) Bellflower (90706; 81,677) Lakewood (90712; 86,558) Hawaiian Gardens (90716; 17,430) Lomita (90717; 22,129) Rossmoor (90720; 10,298) Los Alamitos (90721; 12,538) Paramount (90723; 62,175) Seal Beach (90740; 25,425) Carson (90749; 106,965) Signal Hill (90806; 16,101) Long Beach (90899; 525,318) Altadena (91001; 42,610) Duarte (91010; 24,838) La Canada Flintridge (91012; 23,489) Monrovia (91016; 42,202) Sierra Madre (91025; 12,471) South Pasadena (91031; 27,450) Arcadia (91077; 65,748) San Marino (91108; 14,292) Pasadena (91110; 179,475) Glendale (91207; 221,922) La Crescenta-Montrose (91214; 18,532) Calabasas (91301; 27,246) Agoura Hills (91301; 31,522) Hidden Hills (91302; 2,394) San Fernando (91346; 26,925) Thousand Oaks (91359; 152,767) Westlake Village (91359; 9,271) Santa Clarita (91382; 214,009) Burbank (91526; 116,440) Citrus (91702; 10,581) Azusa (91702; 56,440) Baldwin Park (91706; 88,737) Chino Hills (91709; 109,695) Ontario (91710; 211,851) Claremont (91711; 38,575) Vincent (91722; 15,097) Covina (91722; 52,092) Charter Oak (91724; 9,027) Rancho Cucamonga (91730; 308,987)
3,073 1,540 2,782 444 640 347 3,521 2,373 2,525 3,136 998 2,172 296 2,831 48 849 1,869 847 1,242 2,723 1,564 526 1,424 168 140 2,101 859 794 4,120 2,164 105 2,559 80 301 3,599 1,039 525 162 145 867 2,819 879 4,261 51
0.002 0.004 0.002 0.011 0.008 0.013 0.002 0.002 0.002 0.002 0.006 0.003 0.014 0.002 0.049 0.007 0.003 0.007 0.005 0.002 0.004 0.009 0.004 0.021 0.023 0.003 0.006 0.007 0.001 0.003 0.030 0.002 0.036 0.014 0.001 0.006 0.009 0.022 0.023 0.006 0.002 0.006 0.001 0.048
0.04 0.08 0.04 0.22 0.17 0.26 0.03 0.05 0.05 0.04 0.12 0.06 0.29 0.04 1.02 0.13 0.07 0.14 0.10 0.04 0.08 0.19 0.09 0.43 0.49 0.06 0.13 0.14 0.03 0.06 0.61 0.05 0.75 0.29 0.03 0.12 0.19 0.45 0.47 0.13 0.04 0.13 0.02 0.98
0.03 0.06 0.03 0.17 0.13 0.20 0.02 0.04 0.04 0.03 0.09 0.04 0.22 0.03 0.78 0.10 0.05 0.10 0.08 0.03 0.06 0.15 0.07 0.33 0.37 0.04 0.10 0.11 0.02 0.04 0.47 0.03 0.57 0.22 0.02 0.09 0.15 0.34 0.36 0.10 0.03 0.10 0.02 0.75
0.01 0.01 0.01 0.04 0.03 0.04 0.01 0.01 0.01 0.01 0.02 0.01 0.05 0.01 0.17 0.02 0.01 0.02 0.02 0.01 0.01 0.03 0.01 0.07 0.08 0.01 0.02 0.02 0.00 0.01 0.10 0.01 0.12 0.05 0.01 0.02 0.03 0.07 0.08 0.02 0.01 0.02 0.00 0.16
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
35
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
South El Monte (91733; 23,892) El Monte (91735; 142,588) Glendora (91740; 55,608) South San Jose Hills (91744; 20,218) La Puente (91744; 45,159) Valinda (91744; 21,776) Hacienda Heights (91745; 53,122) West Puente Valley (91746; 22,589) Rowland Heights (91748; 48,553) La Verne (91750; 38,152) Mira Loma (91752; 17,617) Monterey Park (91756; 69,987) Chino (91762; 110,304) Montclair (91763; 42,694) Diamond Bar (91765; 64,855) Pomona (91769; 174,858) Rosemead (91772; 60,953) San Dimas (91773; 39,526) East San Gabriel (91775; 14,512) San Gabriel (91778; 46,011) Temple City (91780; 49,937) Upland (91786; 91,341) Walnut (91788; 36,904) West Covina (91793; 120,133) Alhambra (91841; 95,039) Alpine (91901; 13,143) Bonita (91902; 12,401) Chula Vista (91921; 336,623) Imperial Beach (91932; 25,917) Jamul (91935; 5,920) Casa de Oro-Mount Helix (91941; 18,874) La Mesa (91943; 51,311) Lemon Grove (91946; 23,449) National City (91951; 55,560) Spring Valley (91976; 26,663) La Presa (91977; 32,721) Carlsbad (92018; 131,227) Rancho San Diego (92019; 20,155) Bostonia (92021; 15,169) Encinitas (92023; 66,586) Escondido (92025; 141,231) Winter Gardens (92040; 19,771) Lakeside (92040; 19,560) Oceanside (92057; 188,345)
2,699 395 600 2,322 1,282 2,156 656 2,086 873 975 2,598 752 259 1,375 410 209 1,042 899 2,957 1,234 923 412 707 243 516 2,750 2,581 76 2,443 3,903 2,064 1,087 2,436 1,444 1,831 1,589 163 1,720 3,685 434 267 2,496 2,379 157
0.002 0.012 0.008 0.002 0.005 0.003 0.008 0.003 0.006 0.006 0.002 0.007 0.015 0.004 0.011 0.018 0.006 0.006 0.002 0.005 0.006 0.011 0.008 0.016 0.009 0.002 0.002 0.038 0.002 0.001 0.003 0.005 0.002 0.004 0.003 0.004 0.022 0.003 0.001 0.011 0.015 0.002 0.002 0.022
0.04 0.24 0.17 0.05 0.10 0.06 0.17 0.06 0.13 0.12 0.05 0.15 0.32 0.09 0.23 0.37 0.12 0.13 0.04 0.10 0.13 0.23 0.16 0.33 0.19 0.04 0.05 0.79 0.05 0.03 0.06 0.11 0.05 0.09 0.07 0.08 0.45 0.07 0.03 0.22 0.31 0.05 0.05 0.46
0.03 0.18 0.13 0.04 0.07 0.04 0.13 0.04 0.10 0.09 0.03 0.11 0.24 0.07 0.18 0.28 0.09 0.10 0.03 0.08 0.10 0.18 0.12 0.25 0.15 0.03 0.03 0.60 0.04 0.02 0.05 0.09 0.04 0.07 0.05 0.06 0.34 0.05 0.02 0.17 0.24 0.04 0.04 0.35
0.01 0.04 0.03 0.01 0.02 0.01 0.03 0.01 0.02 0.02 0.01 0.02 0.05 0.01 0.04 0.06 0.02 0.02 0.01 0.02 0.02 0.04 0.03 0.05 0.03 0.01 0.01 0.13 0.01 0.00 0.01 0.02 0.01 0.01 0.01 0.01 0.07 0.01 0.00 0.04 0.05 0.01 0.01 0.08
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
36
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
San Diego Country Estates (92065; 9,262) Ramona (92065; 15,691) Fairbanks Ranch (92067; 2,244) Santee (92072; 51,325) Poway (92074; 51,822) Solana Beach (92075; 12,516) San Marcos (92079; 131,260) Valley Center (92082; 7,323) Vista (92084; 96,905) Fallbrook (92088; 29,100) El Cajon (92090; 91,472) Rancho Santa Fe (92091; 3,252) San Diego (92121; 1,393,042) Coronado (92178; 22,789) Indio (92201; 135,625) Indian Wells (92210; 9,018) Banning (92220; 51,706) Beaumont (92223; 72,954) Blythe (92226; 12,155) Brawley (92227; 22,861) Calexico (92231; 69,651) Cathedral City (92234; 85,532) Coachella (92236; 70,875) Desert Hot Springs (92241; 30,239) El Centro (92244; 39,983) La Quinta (92247; 117,451) Imperial (92251; 19,736) Palm Desert (92260; 67,798) Rancho Mirage (92270; 29,835) Twentynine Palms (92277; 14,764) Yucca Valley (92285; 27,314) Palm Springs (92292; 59,312) Adelanto (92301; 36,839) Apple Valley (92307; 96,514) Barstow (92310; 32,527) Grand Terrace (92313; 14,791) Bloomington (92316; 19,318) Colton (92324; 64,368) Crestline (92325; 10,218) Fontana (92334; 296,068) Hesperia (92340; 118,124) Highland (92346; 71,718) Lake Arrowhead (92352; 8,934) Loma Linda (92357; 26,186)
3,046 2,897 4,321 792 520 2,510 266 4,154 452 1,853 627 3,294 7 1,577 388 2,646 1,443 1,061 4,439 3,060 1,169 609 1,161 2,841 1,775 239 2,336 622 1,344 4,245 2,690 1,091 2,022 487 2,062 2,808 3,258 985 4,299 88 376 724 3,782 2,290
0.002 0.002 0.001 0.007 0.009 0.002 0.015 0.001 0.010 0.003 0.008 0.002 0.161 0.004 0.012 0.002 0.004 0.005 0.001 0.002 0.005 0.008 0.005 0.002 0.003 0.016 0.002 0.008 0.005 0.001 0.002 0.005 0.003 0.010 0.003 0.002 0.002 0.006 0.001 0.034 0.012 0.007 0.001 0.003
0.04 0.04 0.02 0.14 0.19 0.05 0.32 0.02 0.22 0.07 0.17 0.03 3.33 0.08 0.25 0.04 0.09 0.11 0.02 0.04 0.11 0.17 0.11 0.04 0.07 0.34 0.05 0.17 0.09 0.02 0.04 0.11 0.06 0.20 0.06 0.04 0.03 0.12 0.02 0.71 0.25 0.15 0.03 0.05
0.03 0.03 0.02 0.11 0.15 0.04 0.24 0.02 0.16 0.05 0.13 0.03 2.54 0.06 0.19 0.03 0.07 0.09 0.02 0.03 0.08 0.13 0.08 0.03 0.05 0.26 0.04 0.13 0.07 0.02 0.03 0.09 0.05 0.16 0.05 0.03 0.03 0.09 0.02 0.54 0.19 0.12 0.02 0.04
0.01 0.01 0.00 0.02 0.03 0.01 0.05 0.00 0.04 0.01 0.03 0.01 0.55 0.01 0.04 0.01 0.01 0.02 0.00 0.01 0.02 0.03 0.02 0.01 0.01 0.06 0.01 0.03 0.02 0.00 0.01 0.02 0.01 0.03 0.01 0.01 0.01 0.02 0.00 0.12 0.04 0.03 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
37
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Redlands (92373; 91,739) Rialto (92377; 127,293) Victorville (92393; 178,967) Yucaipa (92399; 75,098) San Bernardino (92414; 243,056) Woodcrest (92504; 8,342) Glen Avon (92509; 14,853) Pedley (92509; 11,207) Riverside (92514; 416,108) Rubidoux (92519; 29,180) Lake Elsinore (92532; 77,432) East Hemet (92544; 14,823) Hemet (92546; 96,554) Moreno Valley (92552; 264,969) Murrieta (92562; 44,282) Perris (92572; 92,698) San Jacinto (92583; 45,959) Sun City (92584; 17,773) Canyon Lake (92587; 15,722) Temecula (92592; 57,716) Wildomar (92595; 14,064) Foothill Ranch (92610; 10,899) Lake Forest (92610; 58,707) Irvine (92614; 344,943) Dana Point (92624; 38,902) Costa Mesa (92628; 115,796) Huntington Beach (92646; 213,415) Laguna Woods (92653; 16,507) Laguna Hills (92656; 36,318) Newport Coast (92657; 2,671) Newport Beach (92658; 70,032) San Clemente (92673; 101,112) Laguna Niguel (92677; 74,969) Laguna Beach (92677; 25,886) Portola Hills (92679; 6,391) Coto de Caza (92679; 13,057) Westminster (92684; 95,075) Las Flores (92688; 5,625) Rancho Santa Margarita (92688; 47,214) San Juan Capistrano (92691; 38,228) Mission Viejo (92692; 106,408) Aliso Viejo (92698; 40,166) Tustin Foothills (92705; 24,044) Santa Ana (92725; 357,311)
418 332 233 730 185 3,583 3,742 3,197 61 2,083 629 3,567 844 97 808 617 1,682 3,832 2,122 579 3,156 2,347 472 33 911 275 83 3,977 862 4,369 276 238 264 1,210 3,610 1,343 387 3,961 523 957 166 680 984 72
0.011 0.013 0.016 0.007 0.019 0.001 0.001 0.002 0.044 0.003 0.008 0.001 0.007 0.032 0.007 0.008 0.004 0.001 0.003 0.009 0.002 0.002 0.010 0.063 0.006 0.015 0.035 0.001 0.006 0.001 0.015 0.016 0.015 0.005 0.001 0.005 0.012 0.001 0.009 0.006 0.021 0.008 0.006 0.039
0.23 0.27 0.34 0.15 0.40 0.03 0.03 0.04 0.91 0.06 0.17 0.03 0.14 0.66 0.14 0.17 0.07 0.03 0.06 0.18 0.04 0.05 0.21 1.30 0.13 0.31 0.72 0.03 0.13 0.02 0.31 0.34 0.32 0.10 0.03 0.09 0.25 0.03 0.19 0.12 0.44 0.16 0.12 0.81
0.18 0.21 0.26 0.12 0.30 0.02 0.02 0.03 0.69 0.05 0.13 0.02 0.10 0.50 0.11 0.13 0.06 0.02 0.04 0.14 0.03 0.04 0.16 0.99 0.10 0.23 0.55 0.02 0.10 0.02 0.23 0.26 0.24 0.08 0.02 0.07 0.19 0.02 0.15 0.10 0.33 0.12 0.09 0.62
0.04 0.05 0.06 0.03 0.07 0.01 0.00 0.01 0.15 0.01 0.03 0.01 0.02 0.11 0.02 0.03 0.01 0.00 0.01 0.03 0.01 0.01 0.03 0.21 0.02 0.05 0.12 0.00 0.02 0.00 0.05 0.06 0.05 0.02 0.00 0.02 0.04 0.00 0.03 0.02 0.07 0.03 0.02 0.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
38
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Fountain Valley (92728; 60,685) Tustin (92781; 71,958) Anaheim (92812; 352,126) Brea (92821; 49,613) Fullerton (92832; 158,479) Garden Grove (92846; 173,959) Norco (92860; 35,884) Villa Park (92861; 6,290) Orange (92864; 150,094) Placentia (92870; 61,878) Corona (92879; 229,307) Home Gardens (92879; 9,461) Yorba Linda (92887; 80,193) San Buenaventura (Ventura) (93003; 114,049) Camarillo (93010; 73,967) Carpinteria (93013; 12,778) Fillmore (93015; 19,759) Moorpark (93021; 53,599) Mira Monte (93023; 7,177) Oxnard (93032; 229,984) Port Hueneme (93044; 22,641) Santa Paula (93061; 29,165) Simi Valley (93065; 144,834) Goleta (93118; 55,204) Montecito (93150; 10,000) Santa Barbara (93190; 73,967) Arvin (93203; 19,806) Avenal (93204; 24,519) Coalinga (93210; 11,668) Corcoran (93212; 14,458) Delano (93216; 63,977) Exeter (93221; 12,193) Hanford (93232; 66,309) Lemoore (93245; 31,907) Porterville (93257; 60,354) Shafter (93263; 19,411) Tulare (93275; 66,061) Visalia (93279; 156,278) Wasco (93280; 30,346) Oildale (93308; 27,885) Rosedale (93312; 8,445) Bakersfield (93314; 430,706) Baywood-Los Osos (93402; 14,351) San Luis Obispo (93412; 43,637)
438 464 65 719 173 167 1,018 3,005 148 491 87 4,313 202 269 397 3,483 2,506 456 4,674 109 2,380 1,954 128 607 2,114 556 4,180 3,015 4,343 4,342 1,335 4,581 895 1,833 1,226 3,658 1,031 235 2,548 2,925 3,321 62 3,224 1,700
0.011 0.010 0.042 0.007 0.020 0.021 0.006 0.002 0.022 0.010 0.035 0.001 0.018 0.015 0.012 0.002 0.002 0.010 0.001 0.028 0.002 0.003 0.026 0.008 0.003 0.009 0.001 0.002 0.001 0.001 0.005 0.001 0.006 0.003 0.005 0.001 0.006 0.016 0.002 0.002 0.002 0.043 0.002 0.004
0.22 0.21 0.87 0.16 0.42 0.43 0.12 0.04 0.46 0.20 0.71 0.02 0.38 0.31 0.24 0.03 0.05 0.21 0.02 0.58 0.05 0.06 0.53 0.17 0.06 0.18 0.02 0.04 0.02 0.02 0.09 0.02 0.13 0.07 0.10 0.03 0.12 0.34 0.05 0.04 0.03 0.90 0.03 0.07
0.17 0.16 0.66 0.12 0.32 0.33 0.09 0.03 0.35 0.15 0.55 0.02 0.29 0.24 0.18 0.02 0.04 0.16 0.02 0.45 0.04 0.05 0.41 0.13 0.04 0.14 0.02 0.03 0.02 0.02 0.07 0.02 0.10 0.05 0.08 0.02 0.09 0.26 0.04 0.03 0.03 0.69 0.03 0.06
0.04 0.03 0.14 0.03 0.07 0.07 0.02 0.01 0.08 0.03 0.12 0.00 0.06 0.05 0.04 0.01 0.01 0.04 0.00 0.10 0.01 0.01 0.09 0.03 0.01 0.03 0.00 0.01 0.00 0.00 0.02 0.00 0.02 0.01 0.02 0.00 0.02 0.06 0.01 0.01 0.01 0.15 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
39
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Arroyo Grande (93421; 17,224) Atascadero (93422; 29,504) Grover Beach (93433; 12,958) Lompoc (93437; 40,297) Nipomo (93444; 12,626) El Paso de Robles (Paso Robles) (93446; 36,474) Orcutt (93455; 28,830) Santa Maria (93457; 106,096) California City (93505; 28,858) Lancaster (93535; 165,134) Lake Los Angeles (93535; 11,523) Quartz Hill (93536; 9,890) Palmdale (93550; 186,242) Ridgecrest (93556; 28,831) Rosamond (93560; 14,349) Tehachapi (93561; 14,037) Clovis (93613; 143,413) Dinuba (93618; 24,395) Kerman (93630; 17,559) Kingsburg (93631; 19,140) Los Banos (93635; 59,231) Bonadelle Ranchos-Madera Ranchos (93638; 7,300) Madera (93639; 77,709) Parlier (93648; 20,525) Reedley (93654; 27,504) Sanger (93657; 28,853) Selma (93662; 31,376) Fresno (93728; 560,725) Salinas (93902; 139,896) Prunedale (93907; 16,432) Gonzales (93926; 12,141) Greenfield (93927; 13,671) Marina (93933; 25,101) Monterey (93943; 29,669) Pacific Grove (93950; 14,558) Del Monte Forest (93953; 4,531) Seaside (93955; 42,637) Soledad (93960; 11,263) Belmont (94002; 22,522) Hillsborough (94010; 9,946) Burlingame (94011; 25,336) Daly City (94017; 92,117) El Granada (94018; 5,724) Half Moon Bay (94019; 13,379)
2,691 1,655 4,028 1,579 3,383 1,660 1,554 494 1,786 221 4,331 4,080 155 1,811 3,497 4,597 263 2,747 3,761 2,866 846 4,444 940 3,973 2,385 2,449 2,141 56 258 2,232 3,966 3,917 2,157 1,631 3,003 4,300 1,355 4,114 1,316 1,235 1,379 284 3,849 2,201
0.002 0.004 0.001 0.004 0.002 0.004 0.004 0.010 0.003 0.017 0.001 0.001 0.022 0.003 0.002 0.001 0.015 0.002 0.001 0.002 0.007 0.001 0.006 0.001 0.002 0.002 0.003 0.046 0.015 0.003 0.001 0.001 0.003 0.004 0.002 0.001 0.004 0.001 0.005 0.005 0.004 0.014 0.001 0.003
0.04 0.08 0.03 0.08 0.03 0.07 0.08 0.20 0.07 0.36 0.02 0.03 0.46 0.07 0.03 0.02 0.32 0.04 0.03 0.04 0.14 0.02 0.13 0.03 0.05 0.05 0.06 0.95 0.32 0.05 0.03 0.03 0.06 0.08 0.04 0.02 0.09 0.03 0.10 0.10 0.09 0.30 0.03 0.05
0.03 0.06 0.02 0.06 0.03 0.06 0.06 0.15 0.05 0.27 0.02 0.02 0.35 0.05 0.02 0.02 0.24 0.03 0.02 0.03 0.10 0.02 0.10 0.02 0.04 0.04 0.04 0.72 0.24 0.04 0.02 0.02 0.04 0.06 0.03 0.02 0.07 0.02 0.07 0.08 0.07 0.23 0.02 0.04
0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.03 0.01 0.06 0.00 0.00 0.08 0.01 0.01 0.00 0.05 0.01 0.00 0.01 0.02 0.00 0.02 0.00 0.01 0.01 0.01 0.16 0.05 0.01 0.00 0.00 0.01 0.01 0.01 0.00 0.02 0.00 0.02 0.02 0.01 0.05 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
40
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Los Altos Hills (94024; 8,824) Los Altos (94024; 25,018) Loyola (94024; 3,478) West Menlo Park (94025; 3,629) Menlo Park (94025; 26,909) Atherton (94027; 6,936) Portola Valley (94028; 4,287) Millbrae (94030; 19,573) Mountain View (94041; 64,161) Pacifica (94044; 33,830) Emerald Lake Hills (94062; 3,899) Redwood City (94062; 67,564) Woodside (94062; 5,081) North Fair Oaks (94063; 15,440) San Bruno (94066; 38,134) San Carlos (94070; 24,641) South San Francisco (94083; 57,942) Sunnyvale (94089; 117,557) San Francisco (94128; 654,340) Sacramento (94250; 631,486) East Palo Alto (94303; 41,040) Palo Alto (94309; 51,896) Stanford (94309; 13,315) San Mateo (94401; 87,761) Highlands-Baywood Park (94402; 4,210) Foster City (94404; 29,020) Alameda (94502; 67,776) Blackhawk-Camino Tassajara (94506; 10,048) Alamo (94507; 15,626) Antioch (94509; 139,899) Benicia (94510; 26,748) Oakley (94513; 25,619) Discovery Bay (94514; 8,981) Clayton (94517; 12,300) Pleasant Hill (94523; 35,686) Danville (94526; 43,736) Concord (94529; 132,326) El Cerrito (94530; 23,069) Suisun City (94534; 29,615) Fairfield (94535; 131,310) Fremont (94538; 199,353) Hayward (94541; 142,918) Fairview (94541; 9,470) Cherryland (94541; 13,837)
1,559 654 4,062 4,271 1,004 1,703 3,198 1,762 413 928 4,009 405 2,582 2,615 965 1,054 545 154 14 36 1,293 391 3,765 291 4,354 789 502 1,531 1,084 164 1,326 1,418 2,766 1,883 944 349 195 1,784 1,333 225 74 198 3,020 3,552
0.004 0.008 0.001 0.001 0.006 0.004 0.002 0.003 0.011 0.006 0.001 0.011 0.002 0.002 0.006 0.006 0.009 0.022 0.091 0.059 0.005 0.012 0.001 0.014 0.001 0.007 0.010 0.004 0.005 0.021 0.005 0.004 0.002 0.003 0.006 0.013 0.019 0.003 0.005 0.017 0.039 0.018 0.002 0.001
0.08 0.17 0.03 0.02 0.12 0.07 0.04 0.07 0.23 0.13 0.03 0.24 0.05 0.04 0.12 0.11 0.19 0.46 1.89 1.22 0.10 0.25 0.03 0.30 0.02 0.14 0.20 0.08 0.11 0.44 0.09 0.09 0.04 0.07 0.13 0.26 0.38 0.07 0.09 0.35 0.80 0.38 0.04 0.03
0.06 0.13 0.02 0.02 0.09 0.06 0.03 0.05 0.18 0.10 0.02 0.18 0.03 0.03 0.09 0.09 0.14 0.35 1.44 0.93 0.07 0.19 0.02 0.23 0.02 0.11 0.15 0.06 0.09 0.34 0.07 0.07 0.03 0.05 0.10 0.20 0.29 0.05 0.07 0.27 0.61 0.29 0.03 0.02
0.01 0.03 0.00 0.00 0.02 0.01 0.01 0.01 0.04 0.02 0.00 0.04 0.01 0.01 0.02 0.02 0.03 0.08 0.31 0.20 0.02 0.04 0.00 0.05 0.00 0.02 0.03 0.01 0.02 0.07 0.02 0.01 0.01 0.01 0.02 0.04 0.06 0.01 0.02 0.06 0.13 0.06 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
41
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Rodeo (94547; 8,717) Hercules (94547; 40,681) Lafayette (94549; 27,109) Livermore (94550; 93,670) Castro Valley (94552; 57,292) Martinez (94553; 37,628) Napa (94558; 84,888) Newark (94560; 42,639) Orinda (94563; 20,035) Pinole (94564; 19,974) Pittsburg (94565; 84,004) Bay Point (94565; 21,534) Pleasanton (94568; 73,333) Dublin (94568; 69,517) Rio Vista (94571; 19,332) Moraga (94575; 18,408) San Leandro (94579; 78,472) San Lorenzo (94580; 21,898) Ashland (94580; 20,793) San Ramon (94583; 48,408) Union City (94587; 75,550) American Canyon (94589; 39,847) Vallejo (94592; 123,390) Walnut Creek (94597; 66,390) Oakland (94617; 393,219) Piedmont (94620; 10,021) Emeryville (94662; 12,718) Kensington (94708; 4,936) Berkeley (94708; 97,906) Albany (94710; 15,544) Richmond (94804; 112,132) San Pablo (94806; 33,624) El Sobrante (94820; 12,260) Lucas Valley-Marinwood (94903; 6,357) San Rafael (94912; 54,073) Kentfield (94914; 6,351) Tiburon (94920; 8,769) Cotati (94926; 9,333) Rohnert Park (94927; 41,215) Tamalpais-Homestead Valley (94941; 10,691) Mill Valley (94941; 12,651) Novato (94948; 54,433) Sausalito (94965; 6,929) Petaluma (94975; 57,888)
3,844 683 787 206 519 964 448 723 968 1,900 435 2,354 227 321 2,608 1,331 467 1,925 2,639 394 311 1,129 257 441 71 1,754 3,636 4,246 423 2,625 354 1,884 3,561 3,784 615 2,953 2,429 4,036 1,086 2,139 2,048 573 3,505 547
0.001 0.008 0.007 0.018 0.009 0.006 0.011 0.007 0.006 0.003 0.011 0.002 0.017 0.014 0.002 0.005 0.010 0.003 0.002 0.012 0.014 0.005 0.016 0.011 0.040 0.003 0.001 0.001 0.011 0.002 0.013 0.003 0.001 0.001 0.008 0.002 0.002 0.001 0.005 0.003 0.003 0.009 0.002 0.009
0.03 0.16 0.14 0.37 0.19 0.12 0.22 0.15 0.12 0.07 0.22 0.05 0.35 0.28 0.05 0.09 0.21 0.06 0.04 0.24 0.28 0.11 0.32 0.22 0.82 0.07 0.03 0.02 0.23 0.04 0.26 0.07 0.03 0.03 0.17 0.04 0.05 0.03 0.11 0.06 0.06 0.18 0.03 0.19
0.02 0.12 0.11 0.28 0.15 0.09 0.17 0.12 0.09 0.05 0.17 0.04 0.27 0.21 0.03 0.07 0.16 0.05 0.03 0.19 0.22 0.08 0.25 0.17 0.63 0.05 0.02 0.02 0.17 0.03 0.20 0.05 0.02 0.02 0.13 0.03 0.04 0.02 0.09 0.04 0.05 0.14 0.02 0.14
0.00 0.03 0.02 0.06 0.03 0.02 0.04 0.03 0.02 0.01 0.04 0.01 0.06 0.05 0.01 0.02 0.03 0.01 0.01 0.04 0.05 0.02 0.05 0.04 0.14 0.01 0.00 0.00 0.04 0.01 0.04 0.01 0.01 0.00 0.03 0.01 0.01 0.00 0.02 0.01 0.01 0.03 0.01 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
42
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Corte Madera (94976; 9,399) Larkspur (94977; 11,171) San Anselmo (94979; 11,328) Rio del Mar (95003; 9,198) Aptos (95003; 9,396) Campbell (95011; 33,885) Cupertino (95015; 54,071) Gilroy (95020; 54,338) Hollister (95023; 42,782) Monte Sereno (95030; 3,304) Los Gatos (95033; 26,047) Milpitas (95035; 62,698) Morgan Hill (95037; 39,241) Santa Clara (95051; 109,073) Santa Cruz (95061; 53,082) Scotts Valley (95067; 10,676) Saratoga (95071; 29,015) Watsonville (95076; 56,957) Alum Rock (95127; 13,479) East Foothills (95127; 8,133) San Jose (95132; 934,701) Stockton (95202; 423,458) Lodi (95240; 79,581) Atwater (95301; 39,171) Ceres (95307; 53,289) Escalon (95320; 10,912) Hughson (95326; 19,305) Lathrop (95330; 22,396) Livingston (95334; 18,633) Manteca (95336; 119,074) Merced (95348; 105,986) Modesto (95350; 271,474) Newman (95360; 15,001) Oakdale (95361; 26,192) Patterson (95363; 30,661) Ripon (95366; 27,157) Riverbank (95367; 42,080) Salida (95368; 12,560) Turlock (95380; 105,689) Waterford (95386; 13,104) Tracy (95391; 189,624) Larkfield-Wikiup (95403; 7,479) Santa Rosa (95407; 173,319) Cloverdale (95425; 11,868) Healdsburg (95448; 12,448)
2,937 2,956 2,757 3,142 3,608 1,003 312 590 951 3,939 909 328 639 184 813 2,871 459 1,083 2,989 3,491 6 77 658 1,623 1,057 3,783 2,857 1,918 3,507 298 635 113 3,557 2,239 1,615 1,538 1,271 3,019 453 3,914 104 4,203 149 3,982 3,484
0.002 0.002 0.002 0.002 0.001 0.006 0.014 0.009 0.006 0.001 0.006 0.013 0.008 0.019 0.007 0.002 0.010 0.005 0.002 0.002 0.166 0.038 0.008 0.004 0.005 0.001 0.002 0.003 0.002 0.014 0.008 0.028 0.001 0.003 0.004 0.004 0.005 0.002 0.010 0.001 0.030 0.001 0.022 0.001 0.002
0.04 0.04 0.04 0.04 0.03 0.12 0.28 0.18 0.13 0.03 0.13 0.28 0.17 0.40 0.14 0.04 0.21 0.11 0.04 0.03 3.43 0.79 0.16 0.08 0.11 0.03 0.04 0.06 0.03 0.29 0.17 0.57 0.03 0.05 0.08 0.08 0.10 0.04 0.22 0.03 0.62 0.02 0.46 0.03 0.03
0.03 0.03 0.03 0.03 0.02 0.09 0.22 0.13 0.10 0.02 0.10 0.21 0.13 0.30 0.11 0.03 0.16 0.09 0.03 0.02 2.62 0.60 0.13 0.06 0.09 0.02 0.03 0.05 0.02 0.22 0.13 0.44 0.02 0.04 0.06 0.06 0.07 0.03 0.16 0.02 0.47 0.02 0.35 0.02 0.02
0.01 0.01 0.01 0.01 0.00 0.02 0.05 0.03 0.02 0.00 0.02 0.05 0.03 0.07 0.02 0.01 0.03 0.02 0.01 0.01 0.56 0.13 0.03 0.01 0.02 0.00 0.01 0.01 0.01 0.05 0.03 0.09 0.01 0.01 0.01 0.01 0.02 0.01 0.04 0.00 0.10 0.00 0.08 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
43
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Sonoma (95476; 11,529) Ukiah (95482; 15,815) Windsor (95492; 31,877) Arcata (95521; 17,807) McKinleyville (95521; 13,599) Eureka (95534; 24,885) North Auburn (95603; 11,847) Auburn (95603; 13,757) Carmichael (95609; 49,742) Davis (95617; 75,251) Dixon (95620; 18,688) Citrus Heights (95621; 94,654) Fair Oaks (95628; 28,008) Folsom (95630; 119,894) Galt (95632; 37,636) Lincoln (95648; 445,422) Loomis (95650; 6,725) North Highlands (95660; 44,187) Roseville (95661; 225,534) Orangevale (95662; 26,705) Placerville (95667; 11,954) Gold River (95670; 8,023) Rio Linda (95673; 10,466) Rocklin (95677; 116,764) Cameron Park (95682; 14,549) Winters (95694; 9,504) Woodland (95695; 60,184) Vacaville (95696; 113,593) Rancho Cordova (95741; 55,060) Granite Bay (95746; 19,388) Elk Grove (95757; 59,984) Laguna (95758; 34,309) Laguna West-Lakeside (95758; 8,414) El Dorado Hills (95762; 18,016) West Sacramento (95799; 75,939) Parkway-South Sacramento (95824; 36,468) La Riviera (95826; 10,273) Rosemont (95826; 22,904) Florin (95828; 27,653) Vineyard (95829; 10,109) Foothill Farms (95842; 17,426) Arden-Arcade (95864; 96,025) Grass Valley (95949; 15,823) Paradise (95969; 27,479) Chico (95973; 112,728)
3,602 3,899 1,168 4,677 3,897 3,324 4,346 3,208 974 643 2,255 451 1,349 153 1,406 46 4,614 1,666 95 1,667 4,394 2,975 4,240 186 2,588 4,225 816 229 1,040 1,243 537 983 3,325 1,415 943 2,072 3,968 2,236 2,432 3,257 3,248 496 4,339 2,563 613
0.001 0.001 0.005 0.001 0.001 0.002 0.001 0.002 0.006 0.008 0.003 0.010 0.004 0.022 0.004 0.051 0.001 0.004 0.033 0.004 0.001 0.002 0.001 0.019 0.002 0.001 0.007 0.017 0.006 0.005 0.009 0.006 0.002 0.004 0.006 0.003 0.001 0.003 0.002 0.002 0.002 0.010 0.001 0.002 0.008
0.03 0.03 0.11 0.02 0.03 0.03 0.02 0.04 0.12 0.17 0.05 0.22 0.09 0.46 0.09 1.06 0.02 0.07 0.68 0.07 0.02 0.04 0.02 0.40 0.05 0.02 0.14 0.34 0.12 0.10 0.19 0.12 0.03 0.09 0.13 0.06 0.03 0.05 0.05 0.03 0.03 0.20 0.02 0.05 0.17
0.02 0.02 0.08 0.02 0.02 0.03 0.02 0.03 0.09 0.13 0.04 0.17 0.07 0.35 0.07 0.81 0.02 0.06 0.52 0.06 0.02 0.03 0.02 0.30 0.03 0.02 0.11 0.26 0.09 0.08 0.15 0.09 0.03 0.07 0.10 0.05 0.02 0.04 0.04 0.03 0.03 0.15 0.02 0.03 0.13
0.01 0.00 0.02 0.00 0.00 0.01 0.00 0.01 0.02 0.03 0.01 0.04 0.02 0.08 0.01 0.17 0.00 0.01 0.11 0.01 0.00 0.01 0.00 0.07 0.01 0.00 0.02 0.06 0.02 0.02 0.03 0.02 0.01 0.01 0.02 0.01 0.00 0.01 0.01 0.01 0.01 0.03 0.00 0.01 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
44
California - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Yuba City (95992; 36,758) South Yuba City (95993; 12,651) Redding (96002; 116,290) Red Bluff (96080; 16,475) Susanville (96130; 13,541) South Lake Tahoe (96158; 24,871) Truckee (96162; 21,361) Others (N/A; 1,651,167) Total 39,114,183
1,962 3,159 474 4,341 4,094 2,599 1,873 N/A
0.003 0.002 0.010 0.001 0.001 0.002 0.003 0.161 4.828
0.06 0.04 0.21 0.02 0.03 0.05 0.07 3.34 100.0
0.05 0.03 0.16 0.02 0.02 0.03 0.05 2.55 76.24
0.01 0.01 0.03 0.00 0.00 0.01 0.01 0.55 16.44
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.8 Year
45
LATENT DEMAND BY YEAR - HAWAII The Latent Demand for Online Sports Programming in Hawaii: 2002 - 2012 Hawaii % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.11 0.12 0.12 0.12 0.12 0.13 0.14 0.16 0.17 0.18 0.20
2.12% 2.12% 2.11% 2.11% 2.11% 2.11% 2.11% 2.12% 2.12% 2.13% 2.13%
0.47% 0.46% 0.46% 0.46% 0.45% 0.46% 0.46% 0.46% 0.46% 0.47% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Hawaii - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Pearl City Mililani Town Kaneohe
Honolulu
Others
The Latent Demand for Online Sports Programming in the United States and Hawaii: 2007
Hawaii
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.9
46
CITIES SORTED BY RANK - HAWAII
Hawaii - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Honolulu (394,493) Kaneohe (34,970) Mililani Town (28,608) Pearl City (30,976) Waimalu (29,371) Waipahu (33,108) Hilo (40,759) Kahului (20,146) Halawa (13,891) Makakilo City (13,156) Ewa Beach (14,650) Kihei (16,749) Waipio (11,672) Village Park (9,625) Wahiawa (16,151) Aiea (9,019) Ahuimanu (8,506) Wailuku (12,296) Waianae (10,506) Nanakuli (10,814) Schofield Barracks (14,428) Lahaina (9,118) Pukalani (7,380) Waihee-Waiehu (7,310) Heeia (4,944) Kaneohe Station (11,827) Kailua (9,870) Maunawili (4,869) Others (238,287) Total 1,067,499
57 982 1,114 1,229 1,327 1,455 1,491 2,410 2,547 2,549 2,663 2,861 3,043 3,191 3,220 3,314 3,459 3,686 4,031 4,034 4,056 4,079 4,196 4,208 4,399 4,565 4,620 4,642 N/A
0.045 0.006 0.005 0.005 0.005 0.004 0.004 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.027 0.134
33.81 4.38 3.97 3.65 3.42 3.11 3.03 1.79 1.67 1.66 1.59 1.47 1.36 1.29 1.27 1.22 1.16 1.06 0.93 0.93 0.93 0.92 0.88 0.88 0.82 0.78 0.77 0.76 20.51 100.0
0.71 0.09 0.08 0.08 0.07 0.07 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.43 2.11
0.15 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.46
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.10
47
CITIES SORTED BY ZIPCODE - HAWAII
Hawaii - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Aiea (96701; 9,019) Waimalu (96701; 29,371) Halawa (96701; 13,891) Ewa Beach (96706; 14,650) Makakilo City (96707; 13,156) Hilo (96721; 40,759) Kahului (96732; 20,146) Kailua (96734; 9,870) Maunawili (96734; 4,869) Kaneohe (96744; 34,970) Ahuimanu (96744; 8,506) Heeia (96744; 4,944) Kihei (96753; 16,749) Lahaina (96761; 9,118) Pearl City (96782; 30,976) Wahiawa (96786; 16,151) Pukalani (96788; 7,380) Mililani Town (96789; 28,608) Waianae (96792; 10,506) Nanakuli (96792; 10,814) Waihee-Waiehu (96793; 7,310) Wailuku (96793; 12,296) Waipio (96797; 11,672) Waipahu (96797; 33,108) Village Park (96797; 9,625) Honolulu (96836; 394,493) Schofield Barracks (96857; 14,428) Kaneohe Station (96863; 11,827) Others (N/A; 238,287) Total 1,067,499
3,314 1,327 2,547 2,663 2,549 1,491 2,410 4,620 4,642 982 3,459 4,399 2,861 4,079 1,229 3,220 4,196 1,114 4,031 4,034 4,208 3,686 3,043 1,455 3,191 57 4,056 4,565 N/A
0.002 0.005 0.002 0.002 0.002 0.004 0.002 0.001 0.001 0.006 0.002 0.001 0.002 0.001 0.005 0.002 0.001 0.005 0.001 0.001 0.001 0.001 0.002 0.004 0.002 0.045 0.001 0.001 0.027 0.134
1.22 3.42 1.67 1.59 1.66 3.03 1.79 0.77 0.76 4.38 1.16 0.82 1.47 0.92 3.65 1.27 0.88 3.97 0.93 0.93 0.88 1.06 1.36 3.11 1.29 33.81 0.93 0.78 20.51 100.0
0.03 0.07 0.04 0.03 0.04 0.06 0.04 0.02 0.02 0.09 0.02 0.02 0.03 0.02 0.08 0.03 0.02 0.08 0.02 0.02 0.02 0.02 0.03 0.07 0.03 0.71 0.02 0.02 0.43 2.11
0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.02 0.01 0.00 0.01 0.00 0.02 0.01 0.00 0.02 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.15 0.00 0.00 0.09 0.46
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.11 Year
48
LATENT DEMAND BY YEAR - NEVADA The Latent Demand for Online Sports Programming in Nevada: 2002 - 2012 Nevada % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.30 0.30 0.31 0.31 0.31 0.34 0.38 0.41 0.45 0.49 0.54
5.72% 5.62% 5.51% 5.41% 5.33% 5.40% 5.49% 5.59% 5.68% 5.78% 5.88%
1.26% 1.23% 1.20% 1.17% 1.15% 1.17% 1.19% 1.22% 1.24% 1.27% 1.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Nevada - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
North Las Vegas
Reno
Henderson Others
Las Vegas
The Latent Demand for Online Sports Programming in the United States and Nevada: 2007
Nevada
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.12
49
CITIES SORTED BY RANK - NEVADA
Nevada - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Las Vegas (747,403) Henderson (473,714) North Las Vegas (412,683) Reno (261,339) Paradise (186,070) Sparks (147,471) Sunrise Manor (156,120) Spring Valley (117,390) Carson City (67,995) Mesquite (30,733) Winchester (26,958) Pahrump (24,631) Boulder City (16,132) Sun Valley (19,461) Enterprise (14,676) Elko (14,859) Incline Village-Crystal Bay (9,952) Whitney (18,273) Spring Creek (10,548) Spanish Springs (9,018) Gardnerville Ranchos (11,054) Winnemucca (8,992) Others (126,470) Total 2,911,942
15 26 50 118 189 216 231 282 742 1,865 2,544 2,568 2,696 2,732 2,915 2,992 3,099 3,195 3,316 3,348 3,752 4,453 N/A
0.085 0.068 0.049 0.027 0.019 0.017 0.016 0.015 0.007 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.014 0.342
24.74 19.90 14.27 7.95 5.50 5.07 4.81 4.28 2.14 0.93 0.65 0.64 0.61 0.60 0.56 0.54 0.52 0.50 0.48 0.47 0.41 0.32 4.09 100.0
1.34 1.08 0.77 0.43 0.30 0.27 0.26 0.23 0.12 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.22 5.40
0.29 0.23 0.17 0.09 0.06 0.06 0.06 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.05 1.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
3.13
CITIES SORTED BY ZIPCODE - NEVADA
Nevada - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Boulder City (89006; 16,132) Mesquite (89024; 30,733) Pahrump (89048; 24,631) Henderson (89074; 473,714) North Las Vegas (89084; 412,683) Winchester (89109; 26,958) Sunrise Manor (89110; 156,120) Las Vegas (89113; 747,403)
2,696 1,865 2,568 26 50 2,544 231 15
0.002 0.003 0.002 0.068 0.049 0.002 0.016 0.085
0.61 0.93 0.64 19.90 14.27 0.65 4.81 24.74
0.03 0.05 0.03 1.08 0.77 0.04 0.26 1.34
0.01 0.01 0.01 0.23 0.17 0.01 0.06 0.29
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
50
Nevada - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Paradise (89119; 186,070) Whitney (89122; 18,273) Enterprise (89124; 14,676) Spring Valley (89147; 117,390) Gardnerville Ranchos (89410; 11,054) Sparks (89431; 147,471) Sun Valley (89431; 19,461) Spanish Springs (89436; 9,018) Winnemucca (89445; 8,992) Incline Village-Crystal Bay (89451; 9,952) Reno (89555; 261,339) Carson City (89714; 67,995) Spring Creek (89815; 10,548) Elko (89824; 14,859) Others (N/A; 126,470) Total 2,911,942
189 3,195 2,915 282 3,752 216 2,732 3,348 4,453 3,099 118 742 3,316 2,992 N/A
0.019 0.002 0.002 0.015 0.001 0.017 0.002 0.002 0.001 0.002 0.027 0.007 0.002 0.002 0.014 0.342
5.50 0.50 0.56 4.28 0.41 5.07 0.60 0.47 0.32 0.52 7.95 2.14 0.48 0.54 4.09 100.0
0.30 0.03 0.03 0.23 0.02 0.27 0.03 0.03 0.02 0.03 0.43 0.12 0.03 0.03 0.22 5.40
0.06 0.01 0.01 0.05 0.00 0.06 0.01 0.01 0.00 0.01 0.09 0.02 0.01 0.01 0.05 1.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.14 Year
51
LATENT DEMAND BY YEAR - OREGON The Latent Demand for Online Sports Programming in Oregon: 2002 - 2012 Oregon % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.27 0.28 0.29 0.30 0.31 0.33 0.36 0.38 0.41 0.44 0.47
5.14% 5.17% 5.20% 5.23% 5.25% 5.23% 5.21% 5.18% 5.15% 5.13% 5.10%
1.13% 1.13% 1.13% 1.13% 1.13% 1.13% 1.13% 1.13% 1.13% 1.13% 1.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Oregon - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Eugene Hillsboro Salem
Portland
Others
The Latent Demand for Online Sports Programming in the United States and Oregon: 2007
Oregon
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.15
52
CITIES SORTED BY RANK - OREGON
Oregon - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Portland (546,399) Salem (177,502) Hillsboro (129,758) Eugene (158,193) Beaverton (107,072) Gresham (112,633) Bend (111,497) Tigard (68,878) Medford (85,309) Lake Oswego (39,856) West Linn (35,668) Aloha (41,741) Albany (54,371) Oregon City (45,984) Springfield (62,100) Tualatin (34,464) Keizer (42,041) Corvallis (53,621) Sherwood (27,255) McMinnville (37,832) Redmond (42,964) Grants Pass (44,910) Newberg (28,722) Wilsonville (21,160) Central Point (27,043) Canby (22,438) Troutdale (17,921) Woodburn (29,639) Forest Grove (24,807) Milwaukie (21,575) Oatfield (15,750) Sandy (20,745) Cedar Mill (12,597) Ashland (24,930) Eagle Point (21,259) Fairview (16,972) St. Helens (16,982) Roseburg (21,762) Hermiston (19,114) Gladstone (14,489)
41 215 226 294 337 359 402 554 668 757 861 1,056 1,092 1,125 1,151 1,247 1,265 1,272 1,408 1,614 1,652 1,800 1,866 2,115 2,136 2,249 2,272 2,296 2,307 2,423 2,424 2,583 2,714 2,756 2,805 3,152 3,170 3,203 3,214 3,223
0.055 0.017 0.017 0.014 0.013 0.012 0.011 0.009 0.008 0.007 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
16.62 5.23 5.09 4.30 3.88 3.71 3.45 2.69 2.36 2.16 1.95 1.65 1.62 1.59 1.55 1.46 1.44 1.43 1.29 1.12 1.10 0.99 0.96 0.84 0.83 0.78 0.77 0.76 0.75 0.71 0.71 0.66 0.63 0.62 0.61 0.53 0.52 0.52 0.51 0.51
0.87 0.27 0.27 0.22 0.20 0.19 0.18 0.14 0.12 0.11 0.10 0.09 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.19 0.06 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
53
Oregon - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hayesville (18,222) Pendleton (17,363) Altamont (19,603) Dallas (16,957) Rockcreek (9,404) Cornelius (12,745) Klamath Falls (20,412) Oak Hills (9,050) Independence (14,785) Oak Grove (12,808) Four Corners (13,922) Coos Bay (16,132) Lebanon (15,379) Cedar Hills (8,949) Happy Valley (4,519) Prineville (13,593) Scappoose (8,610) Silverton (10,656) West Haven-Sylvan (7,147) City of The Dalles (11,349) Others (503,164) Total 3,202,722
3,306 3,354 3,426 3,502 3,533 3,600 3,624 3,746 3,789 3,905 3,979 3,987 4,128 4,442 4,522 4,578 4,602 4,611 4,654 4,656 N/A
0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.044 0.331
0.49 0.48 0.47 0.46 0.46 0.44 0.44 0.42 0.41 0.39 0.38 0.38 0.36 0.33 0.32 0.31 0.31 0.31 0.30 0.30 13.30 100.0
0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.70 5.23
0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 1.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
3.16
CITIES SORTED BY ZIPCODE - OREGON
Oregon - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Beaverton (97005; 107,072) Aloha (97006; 41,741) Oak Hills (97006; 9,050) Hillsboro (97006; 129,758) Canby (97013; 22,438) Happy Valley (97015; 4,519) Fairview (97024; 16,972) Gladstone (97027; 14,489) West Linn (97034; 35,668) Lake Oswego (97035; 39,856) Oregon City (97045; 45,984) St. Helens (97051; 16,982) Sandy (97055; 20,745) Scappoose (97056; 8,610)
337 1,056 3,746 226 2,249 4,522 3,152 3,223 861 757 1,125 3,170 2,583 4,602
0.013 0.005 0.001 0.017 0.003 0.001 0.002 0.002 0.006 0.007 0.005 0.002 0.002 0.001
3.88 1.65 0.42 5.09 0.78 0.32 0.53 0.51 1.95 2.16 1.59 0.52 0.66 0.31
0.20 0.09 0.02 0.27 0.04 0.02 0.03 0.03 0.10 0.11 0.08 0.03 0.03 0.02
0.04 0.02 0.00 0.06 0.01 0.00 0.01 0.01 0.02 0.02 0.02 0.01 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
54
Oregon - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
City of The Dalles (97058; 11,349) Troutdale (97060; 17,921) Tualatin (97062; 34,464) Wilsonville (97070; 21,160) Woodburn (97071; 29,639) Gresham (97080; 112,633) Cornelius (97113; 12,745) Forest Grove (97116; 24,807) McMinnville (97128; 37,832) Newberg (97132; 28,722) Sherwood (97140; 27,255) Tigard (97224; 68,878) Cedar Hills (97225; 8,949) West Haven-Sylvan (97225; 7,147) Rockcreek (97229; 9,404) Oatfield (97267; 15,750) Milwaukie (97267; 21,575) Oak Grove (97267; 12,808) Portland (97283; 546,399) Cedar Mill (97291; 12,597) Salem (97301; 177,502) Four Corners (97301; 13,922) Keizer (97303; 42,041) Hayesville (97305; 18,222) Albany (97321; 54,371) Dallas (97338; 16,957) Corvallis (97339; 53,621) Independence (97351; 14,785) Lebanon (97355; 15,379) Silverton (97381; 10,656) Coos Bay (97420; 16,132) Eugene (97440; 158,193) Roseburg (97470; 21,762) Springfield (97482; 62,100) Medford (97501; 85,309) Central Point (97502; 27,043) Ashland (97520; 24,930) Eagle Point (97524; 21,259) Grants Pass (97543; 44,910) Klamath Falls (97601; 20,412) Altamont (97603; 19,603) Bend (97701; 111,497) Prineville (97754; 13,593) Redmond (97756; 42,964) Pendleton (97801; 17,363) Hermiston (97838; 19,114) Others (N/A; 503,164) Total 3,202,722
4,656 2,272 1,247 2,115 2,296 359 3,600 2,307 1,614 1,866 1,408 554 4,442 4,654 3,533 2,424 2,423 3,905 41 2,714 215 3,979 1,265 3,306 1,092 3,502 1,272 3,789 4,128 4,611 3,987 294 3,203 1,151 668 2,136 2,756 2,805 1,800 3,624 3,426 402 4,578 1,652 3,354 3,214 N/A
0.001 0.003 0.005 0.003 0.003 0.012 0.001 0.003 0.004 0.003 0.004 0.009 0.001 0.001 0.002 0.002 0.002 0.001 0.055 0.002 0.017 0.001 0.005 0.002 0.005 0.002 0.005 0.001 0.001 0.001 0.001 0.014 0.002 0.005 0.008 0.003 0.002 0.002 0.003 0.001 0.002 0.011 0.001 0.004 0.002 0.002 0.044 0.331
0.30 0.77 1.46 0.84 0.76 3.71 0.44 0.75 1.12 0.96 1.29 2.69 0.33 0.30 0.46 0.71 0.71 0.39 16.62 0.63 5.23 0.38 1.44 0.49 1.62 0.46 1.43 0.41 0.36 0.31 0.38 4.30 0.52 1.55 2.36 0.83 0.62 0.61 0.99 0.44 0.47 3.45 0.31 1.10 0.48 0.51 13.30 100.0
0.02 0.04 0.08 0.04 0.04 0.19 0.02 0.04 0.06 0.05 0.07 0.14 0.02 0.02 0.02 0.04 0.04 0.02 0.87 0.03 0.27 0.02 0.08 0.03 0.08 0.02 0.07 0.02 0.02 0.02 0.02 0.22 0.03 0.08 0.12 0.04 0.03 0.03 0.05 0.02 0.02 0.18 0.02 0.06 0.03 0.03 0.70 5.23
0.00 0.01 0.02 0.01 0.01 0.04 0.01 0.01 0.01 0.01 0.01 0.03 0.00 0.00 0.01 0.01 0.01 0.00 0.19 0.01 0.06 0.00 0.02 0.01 0.02 0.01 0.02 0.00 0.00 0.00 0.00 0.05 0.01 0.02 0.03 0.01 0.01 0.01 0.01 0.00 0.01 0.04 0.00 0.01 0.01 0.01 0.15 1.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.17 Year
55
LATENT DEMAND BY YEAR - WASHINGTON The Latent Demand for Online Sports Programming in Washington: 2002 - 2012 Washington % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.51 0.52 0.54 0.56 0.58 0.62 0.66 0.71 0.76 0.82 0.88
9.59% 9.65% 9.71% 9.77% 9.81% 9.77% 9.72% 9.66% 9.61% 9.55% 9.50%
2.10% 2.10% 2.11% 2.11% 2.11% 2.11% 2.11% 2.11% 2.10% 2.10% 2.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Washington - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Tacoma Vancouver Bellevue Seattle
Others
The Latent Demand for Online Sports Programming in the United States and Washington: 2007
Washington
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Far West
3.18
56
CITIES SORTED BY RANK - WASHINGTON
Washington - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Seattle (595,820) Bellevue (142,023) Vancouver (195,322) Tacoma (203,842) Spokane (200,283) Everett (111,249) Kent (88,165) Federal Way (75,871) Redmond (52,525) Sammamish (34,104) Pasco (97,045) Renton (71,958) Kennewick (79,799) Richland (61,339) Bellingham (93,748) Kirkland (47,077) Seattle Hill-Silver Firs (35,311) Shoreline (48,895) Auburn (62,519) Cottage Lake (24,330) Edmonds (39,839) Yakima (71,845) Lakewood (57,722) Puyallup (44,097) Mercer Island (22,651) Camas (34,058) Cascade-Fairwood (34,580) Marysville (42,450) Olympia (48,764) Bainbridge Island (27,524) East Hill-Meridian (29,308) South Hill (31,623) Bothell (32,262) North Creek (25,742) Lacey (38,838) Covington (26,355) Mukilteo (24,413) Inglewood-Finn Hill (22,661) Battle Ground (35,598) University Place (31,882)
25 150 172 182 237 417 461 518 562 576 605 620 625 630 694 762 864 886 919 1,027 1,097 1,112 1,120 1,132 1,134 1,152 1,183 1,188 1,197 1,239 1,241 1,253 1,255 1,385 1,409 1,428 1,467 1,474 1,497 1,498
0.068 0.022 0.020 0.019 0.016 0.011 0.010 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.007 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004
11.05 3.59 3.30 3.13 2.62 1.81 1.65 1.52 1.42 1.41 1.36 1.34 1.33 1.32 1.24 1.15 1.04 1.02 0.99 0.91 0.87 0.86 0.85 0.85 0.84 0.83 0.81 0.81 0.81 0.78 0.78 0.78 0.78 0.70 0.69 0.68 0.67 0.66 0.65 0.65
1.08 0.35 0.32 0.31 0.26 0.18 0.16 0.15 0.14 0.14 0.13 0.13 0.13 0.13 0.12 0.11 0.10 0.10 0.10 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.06 0.06 0.06
0.23 0.08 0.07 0.07 0.06 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
57
Washington - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Mill Creek (21,743) Mount Vernon (38,256) Longview (40,082) Lynnwood (32,132) Des Moines (27,652) Kenmore (21,519) Arlington (27,429) Picnic Point-North Lynnwood (22,953) North Marysville (21,161) Burien (28,103) Wenatchee (32,835) Newcastle (14,254) Union Hill-Novelty Hill (11,265) Oak Harbor (28,360) West Lake Stevens (18,071) Walla Walla (32,125) Monroe (20,202) Bremerton (32,321) Spanaway (21,588) SeaTac (24,187) Paine Field-Lake Stickney (24,383) Maple Valley (14,501) Opportunity (25,065) DuPont (18,087) Parkland (24,053) Mountlake Terrace (20,128) Lakeland North (15,085) Alderwood Manor (15,329) Salmon Creek (16,767) Orchards (17,852) East Renton Highlands (13,264) Elk Plain (15,697) White Center (20,975) Anacortes (20,024) West Richland (13,868) Moses Lake (21,899) Kingsgate (12,222) Lake Forest Park (10,661) Silverdale (15,816) Duvall (10,395) Woodinville (10,881) Lake Morton-Berrydale (9,659) Martha Lake (12,633) Camano (13,347)
1,585 1,648 1,690 1,727 1,752 1,782 1,867 1,880 1,985 2,025 2,067 2,069 2,130 2,234 2,240 2,257 2,268 2,295 2,302 2,306 2,310 2,353 2,360 2,387 2,403 2,409 2,433 2,439 2,508 2,569 2,610 2,635 2,655 2,680 2,800 2,806 2,818 2,839 2,911 2,982 2,983 3,027 3,029 3,039
0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.61 0.59 0.57 0.56 0.55 0.54 0.52 0.51 0.49 0.47 0.46 0.46 0.45 0.42 0.42 0.42 0.41 0.41 0.40 0.40 0.40 0.40 0.39 0.39 0.39 0.39 0.38 0.38 0.37 0.36 0.35 0.35 0.34 0.34 0.32 0.32 0.32 0.32 0.31 0.30 0.30 0.30 0.30 0.29
0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
58
Washington - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Lakeland South (11,436) Lea Hill (10,871) Lynden (16,279) Lake Stevens (10,667) Tukwila (16,437) Bryn Mawr-Skyway (13,977) Issaquah (11,212) Washougal (16,608) Port Angeles (19,371) Maltby (8,267) Edgewood (11,302) Tumwater (14,743) Five Corners (12,207) East Wenatchee Bench (13,658) Fort Lewis (19,089) Prairie Ridge (11,688) Vashon (10,123) Bonney Lake (9,687) Sedro-Woolley (14,527) Artondale (8,630) Pullman (26,088) West Valley (10,433) West Lake Sammamish (5,937) Centralia (16,859) Aberdeen (16,071) Ferndale (13,387) Hobart (6,251) Burlington (12,233) Graham (8,739) Enumclaw (10,423) Brier (6,131) Felida (5,683) Veradale (9,387) Riverton-Boulevard Park (11,188) Waller (9,200) Sumner (11,268) Mill Plain (7,400) Summit (8,041) Yelm (10,632) Sunnyside (15,175) Lake Shore (6,670) Snohomish (8,909) Orting (7,567) Medina (3,023) Fairwood (6,764) Hazel Dell North (9,261) Others (809,386) Total 5,285,151
3,072 3,074 3,143 3,148 3,235 3,260 3,312 3,334 3,342 3,347 3,349 3,359 3,398 3,434 3,449 3,493 3,582 3,611 3,763 3,778 3,807 3,826 3,937 3,970 4,054 4,088 4,182 4,244 4,256 4,288 4,323 4,338 4,395 4,404 4,413 4,417 4,437 4,505 4,530 4,542 4,557 4,585 4,640 4,643 4,649 4,682 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.084 0.619
0.29 0.29 0.28 0.28 0.27 0.27 0.26 0.26 0.26 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.24 0.24 0.22 0.22 0.22 0.22 0.21 0.21 0.20 0.20 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 13.53 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.32 9.77
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 2.11
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
3.19
59
CITIES SORTED BY ZIPCODE - WASHINGTON
Washington - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Federal Way (98001; 75,871) Lakeland South (98001; 11,436) Lakeland North (98001; 15,085) Bellevue (98009; 142,023) North Creek (98012; 25,742) Mill Creek (98012; 21,743) Duvall (98019; 10,395) Edmonds (98020; 39,839) Enumclaw (98022; 10,423) Hobart (98025; 6,251) West Lake Sammamish (98027; 5,937) Kenmore (98028; 21,519) Issaquah (98029; 11,212) East Hill-Meridian (98031; 29,308) Inglewood-Finn Hill (98034; 22,661) Kingsgate (98034; 12,222) Kent (98035; 88,165) Alderwood Manor (98036; 15,329) Brier (98036; 6,131) Martha Lake (98037; 12,633) Picnic Point-North Lynnwood (98037; 22,953) Maple Valley (98038; 14,501) Medina (98039; 3,023) Mercer Island (98040; 22,651) Bothell (98041; 32,262) Covington (98042; 26,355) Lake Morton-Berrydale (98042; 9,659) Mountlake Terrace (98043; 20,128) Auburn (98047; 62,519) Redmond (98053; 52,525) Union Hill-Novelty Hill (98053; 11,265) Renton (98056; 71,958) Cascade-Fairwood (98058; 34,580) Fairwood (98058; 6,764) East Renton Highlands (98059; 13,264) Newcastle (98059; 14,254) Vashon (98070; 10,123) Cottage Lake (98072; 24,330) Sammamish (98074; 34,104) Woodinville (98077; 10,881) Kirkland (98083; 47,077) Lynnwood (98087; 32,132) Lea Hill (98092; 10,871)
518 3,072 2,433 150 1,385 1,585 2,982 1,097 4,288 4,182 3,937 1,782 3,312 1,241 1,474 2,818 461 2,439 4,323 3,029 1,880 2,353 4,643 1,134 1,255 1,428 3,027 2,409 919 562 2,130 620 1,183 4,649 2,610 2,069 3,582 1,027 576 2,983 762 1,727 3,074
0.009 0.002 0.002 0.022 0.004 0.004 0.002 0.005 0.001 0.001 0.001 0.003 0.002 0.005 0.004 0.002 0.010 0.002 0.001 0.002 0.003 0.002 0.001 0.005 0.005 0.004 0.002 0.002 0.006 0.009 0.003 0.008 0.005 0.001 0.002 0.003 0.001 0.006 0.009 0.002 0.007 0.003 0.002
1.52 0.29 0.38 3.59 0.70 0.61 0.30 0.87 0.19 0.19 0.21 0.54 0.26 0.78 0.66 0.32 1.65 0.38 0.18 0.30 0.51 0.40 0.16 0.84 0.78 0.68 0.30 0.39 0.99 1.42 0.45 1.34 0.81 0.16 0.35 0.46 0.24 0.91 1.41 0.30 1.15 0.56 0.29
0.15 0.03 0.04 0.35 0.07 0.06 0.03 0.08 0.02 0.02 0.02 0.05 0.03 0.08 0.06 0.03 0.16 0.04 0.02 0.03 0.05 0.04 0.02 0.08 0.08 0.07 0.03 0.04 0.10 0.14 0.04 0.13 0.08 0.02 0.03 0.05 0.02 0.09 0.14 0.03 0.11 0.05 0.03
0.03 0.01 0.01 0.08 0.01 0.01 0.01 0.02 0.00 0.00 0.00 0.01 0.01 0.02 0.01 0.01 0.03 0.01 0.00 0.01 0.01 0.01 0.00 0.02 0.02 0.01 0.01 0.01 0.02 0.03 0.01 0.03 0.02 0.00 0.01 0.01 0.01 0.02 0.03 0.01 0.02 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
60
Washington - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
White Center (98106; 20,975) Bainbridge Island (98110; 27,524) Seattle (98126; 595,820) Des Moines (98148; 27,652) Lake Forest Park (98155; 10,661) Shoreline (98155; 48,895) Riverton-Boulevard Park (98168; 11,188) Burien (98168; 28,103) Tukwila (98178; 16,437) Bryn Mawr-Skyway (98178; 13,977) SeaTac (98198; 24,187) Paine Field-Lake Stickney (98204; 24,383) West Lake Stevens (98205; 18,071) Everett (98205; 111,249) Seattle Hill-Silver Firs (98208; 35,311) Anacortes (98222; 20,024) Arlington (98223; 27,429) Bellingham (98225; 93,748) Burlington (98233; 12,233) Ferndale (98248; 13,387) Lake Stevens (98258; 10,667) Lynden (98264; 16,279) Marysville (98271; 42,450) North Marysville (98271; 21,161) Monroe (98272; 20,202) Mount Vernon (98273; 38,256) Mukilteo (98275; 24,413) Oak Harbor (98277; 28,360) Sedro-Woolley (98284; 14,527) Snohomish (98290; 8,909) Maltby (98290; 8,267) Camano (98292; 13,347) Silverdale (98315; 15,816) DuPont (98327; 18,087) Artondale (98335; 8,630) Bremerton (98337; 32,321) Graham (98338; 8,739) Orting (98360; 7,567) Port Angeles (98363; 19,371) Summit (98371; 8,041) Puyallup (98373; 44,097) South Hill (98375; 31,623) Elk Plain (98387; 15,697) Spanaway (98387; 21,588)
2,655 1,239 25 1,752 2,839 886 4,404 2,025 3,235 3,260 2,306 2,310 2,240 417 864 2,680 1,867 694 4,244 4,088 3,148 3,143 1,188 1,985 2,268 1,648 1,467 2,234 3,763 4,585 3,347 3,039 2,911 2,387 3,778 2,295 4,256 4,640 3,342 4,505 1,132 1,253 2,635 2,302
0.002 0.005 0.068 0.003 0.002 0.006 0.001 0.003 0.002 0.002 0.003 0.002 0.003 0.011 0.006 0.002 0.003 0.008 0.001 0.001 0.002 0.002 0.005 0.003 0.003 0.004 0.004 0.003 0.001 0.001 0.002 0.002 0.002 0.002 0.001 0.003 0.001 0.001 0.002 0.001 0.005 0.005 0.002 0.003
0.34 0.78 11.05 0.55 0.32 1.02 0.18 0.47 0.27 0.27 0.40 0.40 0.42 1.81 1.04 0.34 0.52 1.24 0.19 0.20 0.28 0.28 0.81 0.49 0.41 0.59 0.67 0.42 0.22 0.17 0.26 0.29 0.31 0.39 0.22 0.41 0.19 0.16 0.26 0.17 0.85 0.78 0.35 0.40
0.03 0.08 1.08 0.05 0.03 0.10 0.02 0.05 0.03 0.03 0.04 0.04 0.04 0.18 0.10 0.03 0.05 0.12 0.02 0.02 0.03 0.03 0.08 0.05 0.04 0.06 0.07 0.04 0.02 0.02 0.03 0.03 0.03 0.04 0.02 0.04 0.02 0.02 0.03 0.02 0.08 0.08 0.03 0.04
0.01 0.02 0.23 0.01 0.01 0.02 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.02 0.01 0.01 0.03 0.00 0.00 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.00 0.02 0.02 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Far West
61
Washington - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Edgewood (98390; 11,302) Bonney Lake (98390; 9,687) Prairie Ridge (98391; 11,688) Sumner (98391; 11,268) Tacoma (98416; 203,842) Fort Lewis (98433; 19,089) Waller (98443; 9,200) Parkland (98446; 24,053) University Place (98467; 31,882) Lakewood (98499; 57,722) Olympia (98503; 48,764) Lacey (98506; 38,838) Tumwater (98512; 14,743) Aberdeen (98520; 16,071) Centralia (98531; 16,859) Yelm (98597; 10,632) Five Corners (98597; 12,207) Battle Ground (98604; 35,598) Camas (98607; 34,058) Longview (98632; 40,082) Vancouver (98660; 195,322) Orchards (98662; 17,852) Lake Shore (98665; 6,670) Hazel Dell North (98665; 9,261) Washougal (98671; 16,608) Mill Plain (98682; 7,400) Felida (98685; 5,683) Salmon Creek (98685; 16,767) East Wenatchee Bench (98802; 13,658) Wenatchee (98807; 32,835) Moses Lake (98837; 21,899) Yakima (98902; 71,845) West Valley (98908; 10,433) Sunnyside (98944; 15,175) Veradale (99037; 9,387) Pullman (99165; 26,088) Spokane (99201; 200,283) Opportunity (99206; 25,065) Pasco (99302; 97,045) Kennewick (99336; 79,799) West Richland (99353; 13,868) Richland (99354; 61,339) Walla Walla (99362; 32,125) Others (N/A; 809,386) Total 5,285,151
3,349 3,611 3,493 4,417 182 3,449 4,413 2,403 1,498 1,120 1,197 1,409 3,359 4,054 3,970 4,530 3,398 1,497 1,152 1,690 172 2,569 4,557 4,682 3,334 4,437 4,338 2,508 3,434 2,067 2,806 1,112 3,826 4,542 4,395 3,807 237 2,360 605 625 2,800 630 2,257 N/A
0.002 0.001 0.002 0.001 0.019 0.002 0.001 0.002 0.004 0.005 0.005 0.004 0.002 0.001 0.001 0.001 0.002 0.004 0.005 0.004 0.020 0.002 0.001 0.001 0.002 0.001 0.001 0.002 0.002 0.003 0.002 0.005 0.001 0.001 0.001 0.001 0.016 0.002 0.008 0.008 0.002 0.008 0.003 0.084 0.619
0.26 0.24 0.25 0.18 3.13 0.25 0.18 0.39 0.65 0.85 0.81 0.69 0.26 0.20 0.21 0.17 0.26 0.65 0.83 0.57 3.30 0.36 0.17 0.16 0.26 0.18 0.18 0.37 0.25 0.46 0.32 0.86 0.22 0.17 0.18 0.22 2.62 0.39 1.36 1.33 0.32 1.32 0.42 13.53 100.0
0.03 0.02 0.02 0.02 0.31 0.02 0.02 0.04 0.06 0.08 0.08 0.07 0.03 0.02 0.02 0.02 0.03 0.06 0.08 0.06 0.32 0.03 0.02 0.02 0.03 0.02 0.02 0.04 0.02 0.05 0.03 0.08 0.02 0.02 0.02 0.02 0.26 0.04 0.13 0.13 0.03 0.13 0.04 1.32 9.77
0.01 0.00 0.01 0.00 0.07 0.01 0.00 0.01 0.01 0.02 0.02 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.02 0.01 0.07 0.01 0.00 0.00 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.00 0.00 0.00 0.00 0.06 0.01 0.03 0.03 0.01 0.03 0.01 0.29 2.11
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4 4.1
62
GREAT LAKES EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Great Lakes: 2007 Latent Demand US $ mln % of Great Lakes
_________________________________________________________________________________________________________
Illinois Ohio Michigan Wisconsin Indiana Total
1.67 0.83 0.65 0.57 0.44 4.17
40.08% 19.91% 15.70% 13.73% 10.59% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Great Lakes: 2007
Michigan Ohio Wisconsin
Indiana Illinois
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
Year
63
The Great Lakes - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
3.32 3.45 3.59 3.74 3.93 4.17 4.43 4.70 5.00 5.31 5.64
13.73 13.88 14.03 14.19 14.30 14.20 14.06 13.92 13.79 13.65 13.52
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.2 Year
64
LATENT DEMAND BY YEAR - ILLINOIS The Latent Demand for Online Sports Programming in Illinois: 2002 - 2012 Illinois % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.32 1.38 1.43 1.50 1.58 1.67 1.77 1.88 1.99 2.11 2.23
39.73% 39.84% 39.96% 40.07% 40.15% 40.08% 39.98% 39.88% 39.77% 39.67% 39.57%
5.46% 5.53% 5.61% 5.68% 5.74% 5.69% 5.62% 5.55% 5.48% 5.42% 5.35%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Aurora Naperville Huntley Chicago
Others
The Latent Demand for Online Sports Programming in the United States and Illinois: 2007
Illinois
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Great Lakes
4.3
65
CITIES SORTED BY RANK - ILLINOIS
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Chicago (2,760,435) Huntley (273,742) Naperville (182,442) Aurora (263,445) Gilberts (158,776) Plainfield (166,399) Joliet (234,609) Romeoville (159,037) Bolingbrook (107,676) Round Lake (109,955) Rockford (159,887) Oswego (81,369) Elgin (108,389) Tinley Park (88,521) Arlington Heights (72,727) Springfield (125,012) Orland Park (67,675) Waukegan (103,635) Palatine (69,229) Glenview (54,245) Evanston (76,621) Schaumburg (67,564) Sugar Grove (54,128) Peoria (112,045) Algonquin (50,372) Wheaton (53,670) Bloomington (84,636) Skokie (65,903) Lake in the Hills (51,117) Montgomery (73,106) Buffalo Grove (43,933) Northbrook (36,624) Elmhurst (49,459) Frankfort (41,290) St. Charles (49,127) Hoffman Estates (50,877) Downers Grove (51,098) Bartlett (41,155) Crystal Lake (49,055) Lake Forest (23,739)
3 67 69 81 85 90 112 137 203 250 273 287 295 323 361 363 407 427 430 431 437 460 462 468 478 497 499 521 528 530 566 577 587 592 596 616 618 636 637 648
0.265 0.041 0.040 0.036 0.035 0.033 0.028 0.024 0.018 0.016 0.015 0.014 0.014 0.014 0.012 0.012 0.011 0.011 0.011 0.011 0.011 0.010 0.010 0.010 0.010 0.010 0.010 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008
15.83 2.46 2.40 2.15 2.07 2.00 1.66 1.43 1.08 0.95 0.89 0.86 0.85 0.81 0.73 0.73 0.68 0.65 0.65 0.65 0.64 0.61 0.61 0.61 0.60 0.58 0.58 0.56 0.56 0.55 0.53 0.52 0.51 0.51 0.51 0.50 0.50 0.49 0.49 0.48
6.35 0.98 0.96 0.86 0.83 0.80 0.67 0.57 0.43 0.38 0.36 0.35 0.34 0.32 0.29 0.29 0.27 0.26 0.26 0.26 0.26 0.25 0.24 0.24 0.24 0.23 0.23 0.23 0.22 0.22 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.19
0.90 0.14 0.14 0.12 0.12 0.11 0.09 0.08 0.06 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
66
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Carpentersville (58,517) New Lenox (45,928) Highland Park (30,755) Lockport (51,217) South Elgin (44,432) Mount Prospect (51,475) Cicero (76,080) Geneva (37,075) Gurnee (37,095) Woodridge (44,810) Oak Park (46,684) Wilmette (25,510) Channahon (37,477) Lombard (44,938) Mundelein (38,340) Des Plaines (49,438) Batavia (38,507) Vernon Hills (37,072) Champaign (79,313) Park Ridge (35,429) Carol Stream (39,786) Streamwood (39,397) Normal (63,128) Cary (32,749) Wheeling (44,537) Shorewood (32,061) Deerfield (22,811) Oak Lawn (51,380) Decatur (70,110) West Chicago (35,741) Addison (40,593) Libertyville (24,652) Round Lake Beach (36,631) Hanover Park (34,870) Yorkville (35,174) Winnetka (12,623) Glen Ellyn (27,872) Berwyn (46,439) Grayslake (27,679) Crest Hill (44,546) Elk Grove Village (32,424) Glendale Heights (35,764) Lake Zurich (23,475) Minooka (26,218)
662 684 687 714 732 743 753 765 790 799 804 815 824 825 832 838 840 841 860 865 874 881 889 904 927 932 948 949 1,001 1,030 1,068 1,077 1,090 1,113 1,121 1,128 1,147 1,177 1,186 1,194 1,199 1,203 1,220 1,222
0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005
0.47 0.46 0.46 0.45 0.44 0.44 0.43 0.43 0.42 0.41 0.41 0.40 0.40 0.40 0.40 0.39 0.39 0.39 0.39 0.38 0.38 0.38 0.38 0.37 0.37 0.37 0.36 0.36 0.34 0.34 0.33 0.33 0.32 0.32 0.32 0.31 0.31 0.30 0.30 0.30 0.30 0.30 0.29 0.29
0.19 0.19 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12
0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
67
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hinsdale (18,492) O'Fallon (34,487) McHenry (33,354) Mokena (24,040) DeKalb (50,027) Darien (23,130) North Aurora (29,497) Lisle (26,136) Long Grove (11,420) Oak Forest (28,162) Edwardsville (33,204) Lindenhurst (21,546) Moline (40,526) Burr Ridge (12,173) Roselle (24,147) Glencoe (9,483) Lake Villa (23,504) Bloomingdale (22,634) Belvidere (35,535) Belleville (41,429) Hainesville (21,040) Loves Park (32,207) Lemont (20,462) Goodings Grove (17,084) Morton Grove (22,182) Villa Park (25,127) Oak Brook (9,492) Calumet City (35,598) Niles (28,304) Lakemoor (24,289) Urbana (48,807) Burbank (27,245) Rolling Meadows (22,235) Antioch (23,371) Westmont (25,648) Hawthorn Woods (9,854) Zion (28,122) Matteson (21,447) Western Springs (12,789) Woodstock (26,407) Rock Island (36,302) Shiloh (21,570) La Grange (15,417) South Holland (20,516)
1,258 1,259 1,312 1,356 1,383 1,402 1,405 1,412 1,435 1,436 1,438 1,508 1,522 1,534 1,536 1,557 1,590 1,592 1,601 1,618 1,645 1,658 1,673 1,674 1,707 1,719 1,729 1,736 1,743 1,758 1,767 1,781 1,803 1,809 1,816 1,837 1,862 1,877 1,902 1,904 1,907 1,937 1,953 1,955
0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.29 0.29 0.28 0.27 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18
0.12 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07
0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
68
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Lansing (25,400) Pekin (31,617) West Dundee (19,016) Beach Park (21,020) Palos Heights (16,784) Winfield (13,098) Quincy (37,680) Collinsville (27,496) Sycamore (22,209) Machesney Park (23,537) Inverness (7,861) Bensenville (20,287) Granite City (31,036) Lincolnshire (8,095) Dolton (22,393) Elmwood Park (22,500) Park Forest (22,364) Bourbonnais (21,532) Chicago Heights (28,653) Lakewood (9,503) Homewood (17,878) North Chicago (26,418) Maywood (23,510) Godfrey (19,204) Washington (18,508) Evergreen Park (18,050) Country Club Hills (16,627) River Forest (10,604) Monee (15,943) Danville (30,650) Bellwood (17,587) Glen Carbon (16,634) Spring Grove (11,458) Brookfield (17,526) Galesburg (28,762) East Peoria (22,099) Maryville (15,130) Flossmoor (9,645) Morton (16,848) Fairview Heights (18,349) Clarendon Hills (10,547) Westchester (15,077) Crete (13,115) Melrose Park (21,463)
1,997 2,002 2,014 2,016 2,041 2,051 2,052 2,057 2,079 2,098 2,133 2,140 2,145 2,179 2,189 2,206 2,208 2,211 2,215 2,226 2,280 2,305 2,350 2,395 2,399 2,400 2,412 2,441 2,461 2,465 2,470 2,477 2,493 2,494 2,499 2,503 2,519 2,521 2,522 2,540 2,554 2,574 2,576 2,619
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13
0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
69
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Palos Hills (16,628) Alton (27,681) Alsip (17,832) East Moline (23,614) Freeport (23,886) Barrington (10,170) Harvey (26,331) Prospect Heights (15,053) Kildeer (6,030) Swansea (16,593) Warrenville (13,095) Lincolnwood (11,355) Blue Island (21,723) Chatham (12,941) Kankakee (25,564) Lake Bluff (6,792) Franklin Park (16,649) Riverwoods (4,887) Barrington Hills (5,267) South Barrington (4,433) Gages Lake (10,415) Wood Dale (12,951) Jacksonville (22,067) Ottawa (19,886) Round Lake Heights (13,131) Wauconda (12,343) Justice (14,106) Hickory Hills (12,849) Hazel Crest (13,783) Fox Lake (14,959) Waterloo (14,758) La Grange Park (11,626) Bradley (16,392) Richton Park (13,991) Elburn (9,938) Midlothian (13,366) University Park (13,141) Columbia (11,471) Johnsburg (9,230) Morris (14,282) Lake Barrington (5,961) Green Oaks (4,951) Troy (11,594) Itasca (8,843)
2,624 2,637 2,664 2,689 2,692 2,694 2,702 2,716 2,741 2,749 2,784 2,803 2,859 2,880 2,885 2,891 2,893 2,894 2,934 2,959 2,996 3,002 3,047 3,067 3,086 3,107 3,121 3,149 3,175 3,178 3,190 3,211 3,213 3,242 3,252 3,271 3,282 3,283 3,366 3,395 3,405 3,421 3,469 3,486
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
70
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Norridge (12,963) Forest Park (14,005) North Barrington (4,181) Willow Springs (10,392) Bridgeview (14,262) Marion (19,565) Island Lake (9,285) Manhattan (10,581) Sterling (15,454) Orland Hills (9,330) East St. Louis (26,777) Northfield (6,183) Chicago Ridge (12,607) Frankfort Square (7,766) Hampshire (9,210) Harvard (12,012) Riverdale (13,891) Marengo (10,583) Steger (11,944) Crestwood (11,255) Deer Park (3,411) Mattoon (15,929) Macomb (19,466) Willowbrook (8,895) Dixon (14,059) Sauk Village (10,744) Northlake (10,342) Riverside (7,685) Winthrop Harbor (7,927) Lyons (11,187) Manteno (10,133) Boulder Hill (8,169) Lincoln (14,235) Braidwood (8,978) Wadsworth (5,582) Markham (11,551) Lynwood (8,402) Schiller Park (11,378) Kenilworth (2,347) Mount Vernon (16,534) Germantown Hills (6,315) Richmond (8,691) Streator (13,415) Mahomet (7,704) Highland (11,105)
3,492 3,500 3,525 3,541 3,570 3,595 3,622 3,630 3,666 3,678 3,696 3,726 3,772 3,831 3,835 3,867 3,870 3,873 3,950 3,958 3,988 3,998 4,003 4,011 4,030 4,032 4,044 4,055 4,063 4,071 4,091 4,102 4,103 4,115 4,137 4,167 4,189 4,207 4,236 4,267 4,273 4,330 4,336 4,393 4,427
0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
71
Illinois - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Cahokia (14,149) Rantoul (11,863) Bethalto (10,353) Effingham (12,488) Canton (13,926) Charleston (17,875) Olympia Fields (4,545) Glenwood (7,836) Worth (9,782) Centralia (12,728) Cortland (7,666) Others (1,326,192) Total 12,804,021
4,432 4,435 4,440 4,460 4,481 4,485 4,492 4,551 4,589 4,664 4,679 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.129 1.671
0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 7.71 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 3.09 40.08
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 5.69
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
4.4
CITIES SORTED BY ZIPCODE - ILLINOIS
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Antioch (60002; 23,371) Arlington Heights (60004; 72,727) Rolling Meadows (60008; 22,235) Elk Grove Village (60009; 32,424) Barrington (60010; 10,170) North Barrington (60010; 4,181) South Barrington (60010; 4,433) Lake Barrington (60010; 5,961) Inverness (60010; 7,861) Deer Park (60010; 3,411) Crystal Lake (60012; 49,055) Cary (60013; 32,749) Deerfield (60015; 22,811) Riverwoods (60015; 4,887) Des Plaines (60019; 49,438) Fox Lake (60020; 14,959) Glencoe (60022; 9,483) Glenview (60025; 54,245) Grayslake (60030; 27,679) Gages Lake (60030; 10,415) Gurnee (60031; 37,095) Harvard (60033; 12,012) Highland Park (60037; 30,755)
1,809 361 1,803 1,199 2,694 3,525 2,959 3,405 2,133 3,988 637 904 948 2,894 838 3,178 1,557 431 1,186 2,996 790 3,867 687
0.003 0.012 0.003 0.005 0.002 0.002 0.002 0.002 0.003 0.001 0.008 0.006 0.006 0.002 0.007 0.002 0.004 0.011 0.005 0.002 0.007 0.001 0.008
0.20 0.73 0.20 0.30 0.13 0.09 0.11 0.09 0.17 0.08 0.49 0.37 0.36 0.12 0.39 0.10 0.23 0.65 0.30 0.11 0.42 0.08 0.46
0.08 0.29 0.08 0.12 0.05 0.04 0.05 0.04 0.07 0.03 0.20 0.15 0.15 0.05 0.16 0.04 0.09 0.26 0.12 0.04 0.17 0.03 0.18
0.01 0.04 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.03 0.02 0.02 0.01 0.02 0.01 0.01 0.04 0.02 0.01 0.02 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
72
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Island Lake (60042; 9,285) Kenilworth (60043; 2,347) Lake Bluff (60044; 6,792) Lake Forest (60045; 23,739) Green Oaks (60045; 4,951) Lake Villa (60046; 23,504) Lindenhurst (60046; 21,546) Hawthorn Woods (60047; 9,854) Lake Zurich (60047; 23,475) Kildeer (60047; 6,030) Johnsburg (60050; 9,230) Lakemoor (60051; 24,289) Morton Grove (60053; 22,182) Mount Prospect (60056; 51,475) Long Grove (60060; 11,420) Mundelein (60060; 38,340) Vernon Hills (60061; 37,072) North Chicago (60064; 26,418) Northbrook (60065; 36,624) Park Ridge (60068; 35,429) Lincolnshire (60069; 8,095) Prospect Heights (60070; 15,053) Wheeling (60070; 44,537) Richmond (60071; 8,691) Round Lake Heights (60073; 13,131) Round Lake Beach (60073; 36,631) Round Lake (60073; 109,955) Hainesville (60073; 21,040) Skokie (60076; 65,903) Waukegan (60079; 103,635) Spring Grove (60081; 11,458) Wadsworth (60083; 5,582) Wauconda (60084; 12,343) Beach Park (60087; 21,020) Buffalo Grove (60089; 43,933) Wilmette (60091; 25,510) Libertyville (60092; 24,652) Northfield (60093; 6,183) Winnetka (60093; 12,623) Palatine (60095; 69,229) Winthrop Harbor (60096; 7,927) Woodstock (60098; 26,407) Zion (60099; 28,122) Addison (60101; 40,593)
3,622 4,236 2,891 648 3,421 1,590 1,508 1,837 1,220 2,741 3,366 1,758 1,707 743 1,435 832 841 2,305 577 865 2,179 2,716 927 4,330 3,086 1,090 250 1,645 521 427 2,493 4,137 3,107 2,016 566 815 1,077 3,726 1,128 430 4,063 1,904 1,862 1,068
0.001 0.001 0.002 0.008 0.002 0.004 0.004 0.003 0.005 0.002 0.002 0.003 0.003 0.007 0.004 0.007 0.007 0.003 0.009 0.006 0.003 0.002 0.006 0.001 0.002 0.005 0.016 0.004 0.009 0.011 0.002 0.001 0.002 0.003 0.009 0.007 0.005 0.001 0.005 0.011 0.001 0.003 0.003 0.005
0.09 0.07 0.12 0.48 0.09 0.23 0.24 0.19 0.29 0.12 0.10 0.20 0.21 0.44 0.25 0.40 0.39 0.15 0.52 0.38 0.16 0.12 0.37 0.07 0.11 0.32 0.95 0.22 0.56 0.65 0.14 0.07 0.11 0.18 0.53 0.40 0.33 0.08 0.31 0.65 0.07 0.19 0.19 0.33
0.04 0.03 0.05 0.19 0.04 0.09 0.10 0.08 0.12 0.05 0.04 0.08 0.08 0.18 0.10 0.16 0.16 0.06 0.21 0.15 0.06 0.05 0.15 0.03 0.04 0.13 0.38 0.09 0.23 0.26 0.05 0.03 0.04 0.07 0.21 0.16 0.13 0.03 0.13 0.26 0.03 0.08 0.08 0.13
0.00 0.00 0.01 0.03 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.02 0.01 0.02 0.02 0.01 0.03 0.02 0.01 0.01 0.02 0.00 0.01 0.02 0.05 0.01 0.03 0.04 0.01 0.00 0.01 0.01 0.03 0.02 0.02 0.00 0.02 0.04 0.00 0.01 0.01 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
73
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Lake in the Hills (60102; 51,117) Barrington Hills (60102; 5,267) Bartlett (60103; 41,155) Bellwood (60104; 17,587) Bensenville (60106; 20,287) Streamwood (60107; 39,397) Hanover Park (60108; 34,870) Carpentersville (60110; 58,517) Cortland (60112; 7,666) DeKalb (60115; 50,027) Bloomingdale (60117; 22,634) West Dundee (60118; 19,016) Elburn (60119; 9,938) Carol Stream (60122; 39,786) Elgin (60122; 108,389) Elmhurst (60126; 49,459) Schiller Park (60131; 11,378) Geneva (60134; 37,075) Gilberts (60136; 158,776) Glendale Heights (60137; 35,764) Glen Ellyn (60138; 27,872) Hampshire (60140; 9,210) Huntley (60142; 273,742) Itasca (60143; 8,843) Lombard (60148; 44,938) Marengo (60152; 10,583) Westchester (60154; 15,077) Maywood (60155; 23,510) Algonquin (60156; 50,372) Melrose Park (60160; 21,463) Northlake (60164; 10,342) Roselle (60172; 24,147) Hoffman Estates (60173; 50,877) St. Charles (60174; 49,127) South Elgin (60177; 44,432) Sycamore (60178; 22,209) Schaumburg (60179; 67,564) Villa Park (60181; 25,127) West Chicago (60185; 35,741) Wheaton (60188; 53,670) Winfield (60190; 13,098) Evanston (60201; 76,621) McHenry (60296; 33,354) Oak Park (60303; 46,684)
528 2,934 636 2,470 2,140 881 1,113 662 4,679 1,383 1,592 2,014 3,252 874 295 587 4,207 765 85 1,203 1,147 3,835 67 3,486 825 3,873 2,574 2,350 478 2,619 4,044 1,536 616 596 732 2,079 460 1,719 1,030 497 2,051 437 1,312 804
0.009 0.002 0.008 0.002 0.003 0.006 0.005 0.008 0.001 0.004 0.004 0.003 0.002 0.006 0.014 0.009 0.001 0.007 0.035 0.005 0.005 0.001 0.041 0.002 0.007 0.001 0.002 0.002 0.010 0.002 0.001 0.004 0.008 0.008 0.007 0.003 0.010 0.003 0.006 0.010 0.003 0.011 0.005 0.007
0.56 0.11 0.49 0.14 0.16 0.38 0.32 0.47 0.06 0.26 0.23 0.18 0.10 0.38 0.85 0.51 0.07 0.43 2.07 0.30 0.31 0.08 2.46 0.09 0.40 0.08 0.13 0.15 0.60 0.13 0.07 0.23 0.50 0.51 0.44 0.17 0.61 0.21 0.34 0.58 0.17 0.64 0.28 0.41
0.22 0.05 0.20 0.06 0.07 0.15 0.13 0.19 0.02 0.10 0.09 0.07 0.04 0.15 0.34 0.21 0.03 0.17 0.83 0.12 0.12 0.03 0.98 0.04 0.16 0.03 0.05 0.06 0.24 0.05 0.03 0.09 0.20 0.20 0.18 0.07 0.25 0.08 0.13 0.23 0.07 0.26 0.11 0.16
0.03 0.01 0.03 0.01 0.01 0.02 0.02 0.03 0.00 0.01 0.01 0.01 0.01 0.02 0.05 0.03 0.00 0.02 0.12 0.02 0.02 0.00 0.14 0.01 0.02 0.00 0.01 0.01 0.03 0.01 0.00 0.01 0.03 0.03 0.03 0.01 0.03 0.01 0.02 0.03 0.01 0.04 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
74
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
River Forest (60305; 10,604) Franklin Park (60398; 16,649) Forest Park (60398; 14,005) Wood Dale (60399; 12,951) Berwyn (60402; 46,439) Braidwood (60408; 8,978) Calumet City (60409; 35,598) Minooka (60410; 26,218) Channahon (60410; 37,477) Lynwood (60411; 8,402) Sauk Village (60411; 10,744) Chicago Heights (60412; 28,653) Chicago Ridge (60415; 12,607) Crete (60417; 13,115) Dolton (60419; 22,393) Flossmoor (60422; 9,645) Frankfort Square (60423; 7,766) Frankfort (60423; 41,290) Glenwood (60425; 7,836) Markham (60426; 11,551) Harvey (60426; 26,331) Hazel Crest (60429; 13,783) Homewood (60430; 17,878) Shorewood (60435; 32,061) Crest Hill (60435; 44,546) Joliet (60436; 234,609) Lansing (60438; 25,400) Bolingbrook (60440; 107,676) Lemont (60440; 20,462) Romeoville (60441; 159,037) Lockport (60441; 51,217) Goodings Grove (60441; 17,084) Manhattan (60442; 10,581) Matteson (60443; 21,447) Crestwood (60445; 11,255) Midlothian (60445; 13,366) Monee (60449; 15,943) Morris (60450; 14,282) New Lenox (60451; 45,928) Mokena (60451; 24,040) Oak Forest (60452; 28,162) Oak Lawn (60455; 51,380) Bridgeview (60455; 14,262) Hickory Hills (60457; 12,849)
2,441 2,893 3,500 3,002 1,177 4,115 1,736 1,222 824 4,189 4,032 2,215 3,772 2,576 2,189 2,521 3,831 592 4,551 4,167 2,702 3,175 2,280 932 1,194 112 1,997 203 1,673 137 714 1,674 3,630 1,877 3,958 3,271 2,461 3,395 684 1,356 1,436 949 3,570 3,149
0.002 0.002 0.002 0.002 0.005 0.001 0.003 0.005 0.007 0.001 0.001 0.003 0.001 0.002 0.003 0.002 0.001 0.009 0.001 0.001 0.002 0.002 0.003 0.006 0.005 0.028 0.003 0.018 0.004 0.024 0.008 0.004 0.001 0.003 0.001 0.002 0.002 0.002 0.008 0.004 0.004 0.006 0.001 0.002
0.14 0.12 0.09 0.11 0.30 0.07 0.21 0.29 0.40 0.07 0.07 0.16 0.08 0.13 0.16 0.13 0.08 0.51 0.06 0.07 0.12 0.10 0.15 0.37 0.30 1.66 0.18 1.08 0.21 1.43 0.45 0.21 0.09 0.19 0.08 0.10 0.14 0.09 0.46 0.27 0.25 0.36 0.09 0.10
0.06 0.05 0.04 0.04 0.12 0.03 0.08 0.12 0.16 0.03 0.03 0.06 0.03 0.05 0.06 0.05 0.03 0.20 0.03 0.03 0.05 0.04 0.06 0.15 0.12 0.67 0.07 0.43 0.09 0.57 0.18 0.09 0.03 0.08 0.03 0.04 0.06 0.04 0.19 0.11 0.10 0.15 0.04 0.04
0.01 0.01 0.01 0.01 0.02 0.00 0.01 0.02 0.02 0.00 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.03 0.00 0.00 0.01 0.01 0.01 0.02 0.02 0.09 0.01 0.06 0.01 0.08 0.03 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.03 0.02 0.01 0.02 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
75
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Justice (60458; 14,106) Burbank (60459; 27,245) Olympia Fields (60461; 4,545) Orland Park (60462; 67,675) Palos Heights (60463; 16,784) Palos Hills (60465; 16,628) University Park (60466; 13,141) Park Forest (60466; 22,364) Richton Park (60471; 13,991) South Holland (60473; 20,516) Steger (60475; 11,944) Tinley Park (60477; 88,521) Orland Hills (60477; 9,330) Country Club Hills (60478; 16,627) Willow Springs (60480; 10,392) Worth (60482; 9,782) Batavia (60510; 38,507) Brookfield (60513; 17,526) Clarendon Hills (60514; 10,547) Willowbrook (60514; 8,895) Downers Grove (60516; 51,098) Woodridge (60517; 44,810) Hinsdale (60521; 18,492) Oak Brook (60523; 9,492) La Grange (60525; 15,417) La Grange Park (60526; 11,626) Burr Ridge (60527; 12,173) Lisle (60532; 26,136) Lyons (60534; 11,187) Montgomery (60538; 73,106) Boulder Hill (60538; 8,169) North Aurora (60542; 29,497) Oswego (60543; 81,369) Riverside (60546; 7,685) Sugar Grove (60554; 54,128) Warrenville (60555; 13,095) Western Springs (60558; 12,789) Yorkville (60560; 35,174) Darien (60561; 23,130) Westmont (60561; 25,648) Naperville (60564; 182,442) Aurora (60572; 263,445) Plainfield (60586; 166,399) Chicago (60682; 2,760,435)
3,121 1,781 4,492 407 2,041 2,624 3,282 2,208 3,242 1,955 3,950 323 3,678 2,412 3,541 4,589 840 2,494 2,554 4,011 618 799 1,258 1,729 1,953 3,211 1,534 1,412 4,071 530 4,102 1,405 287 4,055 462 2,784 1,902 1,121 1,402 1,816 69 81 90 3
0.002 0.003 0.001 0.011 0.003 0.002 0.002 0.003 0.002 0.003 0.001 0.014 0.001 0.002 0.002 0.001 0.007 0.002 0.002 0.001 0.008 0.007 0.005 0.003 0.003 0.002 0.004 0.004 0.001 0.009 0.001 0.004 0.014 0.001 0.010 0.002 0.003 0.005 0.004 0.003 0.040 0.036 0.033 0.265
0.11 0.20 0.06 0.68 0.17 0.13 0.10 0.16 0.10 0.18 0.08 0.81 0.09 0.14 0.09 0.06 0.39 0.14 0.13 0.07 0.50 0.41 0.29 0.21 0.18 0.10 0.23 0.26 0.07 0.55 0.07 0.26 0.86 0.07 0.61 0.12 0.19 0.32 0.26 0.20 2.40 2.15 2.00 15.83
0.04 0.08 0.03 0.27 0.07 0.05 0.04 0.06 0.04 0.07 0.03 0.32 0.03 0.06 0.04 0.02 0.16 0.05 0.05 0.03 0.20 0.17 0.12 0.08 0.07 0.04 0.09 0.10 0.03 0.22 0.03 0.10 0.35 0.03 0.24 0.05 0.08 0.13 0.10 0.08 0.96 0.86 0.80 6.35
0.01 0.01 0.00 0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.05 0.00 0.01 0.01 0.00 0.02 0.01 0.01 0.00 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.03 0.00 0.01 0.05 0.00 0.03 0.01 0.01 0.02 0.01 0.01 0.14 0.12 0.11 0.90
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
76
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Norridge (60706; 12,963) Elmwood Park (60707; 22,500) Lincolnwood (60712; 11,355) Niles (60714; 28,304) Alsip (60803; 17,832) Cicero (60804; 76,080) Evergreen Park (60805; 18,050) Blue Island (60827; 21,723) Riverdale (60827; 13,891) Kankakee (60901; 25,564) Bourbonnais (60914; 21,532) Bradley (60915; 16,392) Manteno (60950; 10,133) Belvidere (61008; 35,535) Dixon (61021; 14,059) Freeport (61032; 23,886) Sterling (61081; 15,454) Rockford (61103; 159,887) Machesney Park (61111; 23,537) Loves Park (61130; 32,207) East Moline (61244; 23,614) Moline (61265; 40,526) Rock Island (61299; 36,302) Ottawa (61350; 19,886) Streator (61364; 13,415) Galesburg (61402; 28,762) Macomb (61455; 19,466) Canton (61520; 13,926) Germantown Hills (61548; 6,315) Morton (61550; 16,848) Pekin (61558; 31,617) Washington (61571; 18,508) Peoria (61604; 112,045) East Peoria (61630; 22,099) Bloomington (61710; 84,636) Normal (61790; 63,128) Urbana (61803; 48,807) Champaign (61822; 79,313) Danville (61832; 30,650) Mahomet (61853; 7,704) Rantoul (61866; 11,863) Charleston (61920; 17,875) Mattoon (61938; 15,929) Alton (62002; 27,681) Bethalto (62010; 10,353)
3,492 2,206 2,803 1,743 2,664 753 2,400 2,859 3,870 2,885 2,211 3,213 4,091 1,601 4,030 2,692 3,666 273 2,098 1,658 2,689 1,522 1,907 3,067 4,336 2,499 4,003 4,481 4,273 2,522 2,002 2,399 468 2,503 499 889 1,767 860 2,465 4,393 4,435 4,485 3,998 2,637 4,440
0.002 0.003 0.002 0.003 0.002 0.007 0.002 0.002 0.001 0.002 0.003 0.002 0.001 0.004 0.001 0.002 0.001 0.015 0.003 0.004 0.002 0.004 0.003 0.002 0.001 0.002 0.001 0.001 0.001 0.002 0.003 0.002 0.010 0.002 0.010 0.006 0.003 0.006 0.002 0.001 0.001 0.001 0.001 0.002 0.001
0.09 0.16 0.12 0.20 0.13 0.43 0.14 0.12 0.08 0.12 0.16 0.10 0.07 0.22 0.07 0.13 0.09 0.89 0.17 0.22 0.13 0.24 0.19 0.11 0.07 0.14 0.08 0.06 0.07 0.13 0.18 0.14 0.61 0.14 0.58 0.38 0.20 0.39 0.14 0.07 0.07 0.06 0.08 0.13 0.06
0.04 0.06 0.05 0.08 0.05 0.17 0.06 0.05 0.03 0.05 0.06 0.04 0.03 0.09 0.03 0.05 0.03 0.36 0.07 0.09 0.05 0.09 0.08 0.04 0.03 0.05 0.03 0.03 0.03 0.05 0.07 0.06 0.24 0.05 0.23 0.15 0.08 0.15 0.06 0.03 0.03 0.03 0.03 0.05 0.03
0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.00 0.00 0.01 0.01 0.01 0.03 0.01 0.03 0.02 0.01 0.02 0.01 0.00 0.00 0.00 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
77
Illinois - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Edwardsville (62026; 33,204) Glen Carbon (62034; 16,634) Godfrey (62035; 19,204) Granite City (62040; 31,036) Maryville (62062; 15,130) East St. Louis (62205; 26,777) Cahokia (62206; 14,149) Fairview Heights (62208; 18,349) Swansea (62221; 16,593) Belleville (62226; 41,429) Collinsville (62234; 27,496) Columbia (62236; 11,471) Highland (62249; 11,105) Shiloh (62269; 21,570) O'Fallon (62269; 34,487) Troy (62294; 11,594) Waterloo (62298; 14,758) Quincy (62306; 37,680) Effingham (62401; 12,488) Lakewood (62438; 9,503) Decatur (62524; 70,110) Chatham (62629; 12,941) Jacksonville (62650; 22,067) Lincoln (62656; 14,235) Springfield (62781; 125,012) Centralia (62801; 12,728) Mount Vernon (62864; 16,534) Marion (62959; 19,565) Others (N/A; 1,326,192) Total 12,804,021
1,438 2,477 2,395 2,145 2,519 3,696 4,432 2,540 2,749 1,618 2,057 3,283 4,427 1,937 1,259 3,469 3,190 2,052 4,460 2,226 1,001 2,880 3,047 4,103 363 4,664 4,267 3,595 N/A
0.004 0.002 0.002 0.003 0.002 0.001 0.001 0.002 0.002 0.004 0.003 0.002 0.001 0.003 0.005 0.002 0.002 0.003 0.001 0.003 0.006 0.002 0.002 0.001 0.012 0.001 0.001 0.001 0.129 1.671
0.25 0.14 0.14 0.16 0.14 0.08 0.07 0.13 0.12 0.22 0.17 0.10 0.07 0.18 0.29 0.09 0.10 0.17 0.06 0.16 0.34 0.12 0.11 0.07 0.73 0.06 0.07 0.09 7.71 100.0
0.10 0.06 0.06 0.07 0.05 0.03 0.03 0.05 0.05 0.09 0.07 0.04 0.03 0.07 0.11 0.04 0.04 0.07 0.03 0.06 0.14 0.05 0.04 0.03 0.29 0.02 0.03 0.04 3.09 40.08
0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.02 0.01 0.01 0.00 0.04 0.00 0.00 0.01 0.44 5.69
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.5 Year
78
LATENT DEMAND BY YEAR - INDIANA The Latent Demand for Online Sports Programming in Indiana: 2002 - 2012 Indiana % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.36 0.37 0.38 0.40 0.41 0.44 0.47 0.50 0.54 0.58 0.62
10.82% 10.75% 10.67% 10.60% 10.54% 10.59% 10.66% 10.73% 10.79% 10.86% 10.93%
1.49% 1.49% 1.50% 1.50% 1.51% 1.50% 1.50% 1.49% 1.49% 1.48% 1.48%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Indiana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Noblesville Fort Wayne Fishers Others Indianapolis
The Latent Demand for Online Sports Programming in the United States and Indiana: 2007
Indiana
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Great Lakes
4.6
79
CITIES SORTED BY RANK - INDIANA
Indiana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Indianapolis (791,321) Fishers (160,880) Fort Wayne (265,712) Noblesville (67,567) Evansville (104,953) South Bend (98,986) Carmel (37,733) Greenwood (59,359) Lafayette (71,167) Hammond (71,431) Gary (90,545) Granger (28,284) Lawrence (47,321) Schererville (37,038) Portage (41,179) Plainfield (41,682) Mishawaka (54,270) Elkhart (51,878) Muncie (66,363) Anderson (52,882) Bloomington (67,345) Brownsburg (31,529) Hobart (35,138) Kokomo (45,932) Columbus (39,843) Merrillville (33,465) Zionsville (19,055) Munster (24,586) Crown Point (29,204) Valparaiso (33,092) Terre Haute (50,628) Goshen (34,370) Westfield (25,096) Franklin (27,380) Jeffersonville (32,871) New Albany (34,815) St. John (16,809) Highland (22,530) Dyer (17,869) Richmond (34,630)
19 102 132 455 608 647 685 802 877 882 916 1,014 1,019 1,055 1,221 1,227 1,306 1,341 1,369 1,393 1,407 1,421 1,434 1,450 1,452 1,456 1,543 1,548 1,558 1,588 1,683 1,757 1,788 1,917 1,956 1,966 1,991 2,050 2,097 2,227
0.079 0.030 0.024 0.010 0.008 0.008 0.008 0.007 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
17.98 6.90 5.50 2.36 1.90 1.82 1.75 1.55 1.45 1.44 1.40 1.30 1.28 1.24 1.11 1.11 1.05 1.03 1.00 0.98 0.97 0.96 0.95 0.94 0.94 0.94 0.88 0.88 0.88 0.86 0.80 0.77 0.75 0.71 0.69 0.69 0.68 0.66 0.64 0.59
1.90 0.73 0.58 0.25 0.20 0.19 0.18 0.16 0.15 0.15 0.15 0.14 0.14 0.13 0.12 0.12 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.06
0.27 0.10 0.08 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
80
Indiana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Michigan City (30,102) Greenfield (21,302) Marion (29,374) Chesterton (15,526) Mooresville (17,206) Jasper (18,911) Griffith (15,338) Seymour (20,617) New Haven (18,103) East Chicago (27,983) Clarksville (20,384) New Castle (22,883) West Lafayette (28,097) La Porte (19,150) Winfield (10,131) Shelbyville (17,529) Auburn (14,615) Logansport (18,380) Lebanon (15,634) Huntington (15,891) Frankfort (15,808) Danville (9,567) Beech Grove (12,477) Crawfordsville (14,640) Warsaw (13,487) Lakes of the Four Seasons (7,291) Cedar Lake (11,190) Plymouth (13,893) Lake Station (12,815) Madison (13,400) Lowell (9,193) Speedway (11,687) Vincennes (16,422) Greensburg (11,102) Avon (6,248) Bedford (13,008) Connersville (11,883) Others (772,790) Total 4,270,795
2,276 2,532 2,536 2,623 2,768 2,825 2,901 2,924 2,935 2,985 3,051 3,120 3,140 3,215 3,256 3,332 3,428 3,479 3,584 3,695 3,875 3,910 3,916 3,983 4,060 4,066 4,068 4,144 4,175 4,192 4,324 4,383 4,446 4,519 4,560 4,653 4,659 N/A
0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.074 0.442
0.58 0.51 0.51 0.49 0.46 0.45 0.44 0.43 0.43 0.42 0.41 0.40 0.40 0.38 0.38 0.37 0.35 0.35 0.34 0.32 0.30 0.29 0.29 0.29 0.28 0.28 0.28 0.27 0.27 0.27 0.26 0.25 0.24 0.24 0.24 0.23 0.23 16.75 100.0
0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 1.77 10.59
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 1.50
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.7
81
CITIES SORTED BY ZIPCODE - INDIANA
Indiana - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Anderson (46014; 52,882) Carmel (46032; 37,733) Fishers (46037; 160,880) Frankfort (46041; 15,808) Lebanon (46052; 15,634) Noblesville (46060; 67,567) Westfield (46074; 25,096) Zionsville (46077; 19,055) Beech Grove (46107; 12,477) Brownsburg (46112; 31,529) Danville (46122; 9,567) Avon (46123; 6,248) Franklin (46131; 27,380) Greenfield (46140; 21,302) Greenwood (46142; 59,359) Mooresville (46158; 17,206) Plainfield (46168; 41,682) Shelbyville (46176; 17,529) Indianapolis (46222; 791,321) Speedway (46224; 11,687) Lawrence (46226; 47,321) Cedar Lake (46303; 11,190) Chesterton (46304; 15,526) Winfield (46307; 10,131) Lakes of the Four Seasons (46307; 7,291) Crown Point (46308; 29,204) East Chicago (46312; 27,983) Griffith (46319; 15,338) Munster (46321; 24,586) Hammond (46322; 71,431) Hobart (46342; 35,138) La Porte (46352; 19,150) Lowell (46356; 9,193) Michigan City (46361; 30,102) Portage (46368; 41,179) St. John (46373; 16,809) Dyer (46373; 17,869) Schererville (46375; 37,038) Valparaiso (46383; 33,092) Lake Station (46405; 12,815) Gary (46405; 90,545) Merrillville (46410; 33,465)
1,393 685 102 3,875 3,584 455 1,788 1,543 3,916 1,421 3,910 4,560 1,917 2,532 802 2,768 1,227 3,332 19 4,383 1,019 4,068 2,623 3,256 4,066 1,558 2,985 2,901 1,548 882 1,434 3,215 4,324 2,276 1,221 1,991 2,097 1,055 1,588 4,175 916 1,456
0.004 0.008 0.030 0.001 0.001 0.010 0.003 0.004 0.001 0.004 0.001 0.001 0.003 0.002 0.007 0.002 0.005 0.002 0.079 0.001 0.006 0.001 0.002 0.002 0.001 0.004 0.002 0.002 0.004 0.006 0.004 0.002 0.001 0.003 0.005 0.003 0.003 0.005 0.004 0.001 0.006 0.004
0.98 1.75 6.90 0.30 0.34 2.36 0.75 0.88 0.29 0.96 0.29 0.24 0.71 0.51 1.55 0.46 1.11 0.37 17.98 0.25 1.28 0.28 0.49 0.38 0.28 0.88 0.42 0.44 0.88 1.44 0.95 0.38 0.26 0.58 1.11 0.68 0.64 1.24 0.86 0.27 1.40 0.94
0.10 0.18 0.73 0.03 0.04 0.25 0.08 0.09 0.03 0.10 0.03 0.03 0.07 0.05 0.16 0.05 0.12 0.04 1.90 0.03 0.14 0.03 0.05 0.04 0.03 0.09 0.04 0.05 0.09 0.15 0.10 0.04 0.03 0.06 0.12 0.07 0.07 0.13 0.09 0.03 0.15 0.10
0.01 0.03 0.10 0.00 0.01 0.04 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.01 0.02 0.01 0.02 0.01 0.27 0.00 0.02 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.00 0.01 0.02 0.01 0.01 0.02 0.01 0.00 0.02 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
82
Indiana - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Elkhart (46516; 51,878) Goshen (46526; 34,370) Granger (46530; 28,284) Mishawaka (46545; 54,270) Plymouth (46563; 13,893) Warsaw (46580; 13,487) South Bend (46628; 98,986) Auburn (46706; 14,615) Huntington (46750; 15,891) New Haven (46774; 18,103) Fort Wayne (46808; 265,712) Kokomo (46901; 45,932) Logansport (46947; 18,380) Marion (46953; 29,374) Clarksville (47129; 20,384) Jeffersonville (47130; 32,871) New Albany (47151; 34,815) Columbus (47203; 39,843) Greensburg (47240; 11,102) Madison (47250; 13,400) Seymour (47274; 20,617) Muncie (47306; 66,363) Connersville (47331; 11,883) New Castle (47362; 22,883) Richmond (47374; 34,630) Bedford (47421; 13,008) Bloomington (47490; 67,345) Jasper (47549; 18,911) Vincennes (47591; 16,422) Evansville (47739; 104,953) Terre Haute (47804; 50,628) Highland (47854; 22,530) Lafayette (47907; 71,167) Crawfordsville (47937; 14,640) West Lafayette (47996; 28,097) Others (N/A; 772,790) Total 4,270,795
1,341 1,757 1,014 1,306 4,144 4,060 647 3,428 3,695 2,935 132 1,450 3,479 2,536 3,051 1,956 1,966 1,452 4,519 4,192 2,924 1,369 4,659 3,120 2,227 4,653 1,407 2,825 4,446 608 1,683 2,050 877 3,983 3,140 N/A
0.005 0.003 0.006 0.005 0.001 0.001 0.008 0.002 0.001 0.002 0.024 0.004 0.002 0.002 0.002 0.003 0.003 0.004 0.001 0.001 0.002 0.004 0.001 0.002 0.003 0.001 0.004 0.002 0.001 0.008 0.004 0.003 0.006 0.001 0.002 0.074 0.442
1.03 0.77 1.30 1.05 0.27 0.28 1.82 0.35 0.32 0.43 5.50 0.94 0.35 0.51 0.41 0.69 0.69 0.94 0.24 0.27 0.43 1.00 0.23 0.40 0.59 0.23 0.97 0.45 0.24 1.90 0.80 0.66 1.45 0.29 0.40 16.75 100.0
0.11 0.08 0.14 0.11 0.03 0.03 0.19 0.04 0.03 0.05 0.58 0.10 0.04 0.05 0.04 0.07 0.07 0.10 0.03 0.03 0.05 0.11 0.02 0.04 0.06 0.02 0.10 0.05 0.03 0.20 0.09 0.07 0.15 0.03 0.04 1.77 10.59
0.02 0.01 0.02 0.02 0.00 0.00 0.03 0.01 0.00 0.01 0.08 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.02 0.00 0.01 0.01 0.00 0.01 0.01 0.00 0.03 0.01 0.01 0.02 0.00 0.01 0.25 1.50
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.8 Year
83
LATENT DEMAND BY YEAR - MICHIGAN The Latent Demand for Online Sports Programming in Michigan: 2002 - 2012 Michigan % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.51 0.53 0.56 0.59 0.62 0.65 0.69 0.73 0.77 0.81 0.86
15.39% 15.49% 15.59% 15.69% 15.76% 15.70% 15.60% 15.51% 15.42% 15.33% 15.24%
2.11% 2.15% 2.19% 2.23% 2.25% 2.23% 2.19% 2.16% 2.13% 2.09% 2.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Michigan - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Troy Grand Rapids Sterling Heights Detroit
Others
The Latent Demand for Online Sports Programming in the United States and Michigan: 2007
Michigan
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Great Lakes
4.9
84
CITIES SORTED BY RANK - MICHIGAN
Michigan - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Detroit (762,099) Sterling Heights (136,876) Grand Rapids (187,034) Troy (82,907) West Bloomfield Township (64,862) Livonia (94,263) Warren (130,084) Canton (76,366) Rochester Hills (71,585) Ann Arbor (112,210) Farmington Hills (76,971) Novi (68,373) Bloomfield Township (43,021) Waterford (73,150) Westland (85,541) Dearborn (88,760) Southfield (75,189) Lansing (110,739) Wyoming (73,077) Flint (105,256) St. Clair Shores (58,226) Royal Oak (54,289) Taylor (64,020) Redford (51,622) Dearborn Heights (52,672) Kentwood (50,558) Portage (46,166) Pontiac (71,508) Midland (43,551) Plymouth Township (27,798) New Baltimore (34,207) Kalamazoo (65,231) Roseville (47,387) Battle Creek (53,559) Forest Hills (20,942) Birmingham (18,987) Lincoln Park (35,142) Eastpointe (31,421) Burton (32,819) Okemos (22,805)
39 171 218 247 280 281 290 313 331 339 340 366 422 480 493 495 501 510 670 744 773 781 809 887 896 1,012 1,026 1,051 1,136 1,154 1,155 1,182 1,244 1,279 1,342 1,586 1,619 1,669 1,675 1,685
0.056 0.020 0.017 0.016 0.015 0.015 0.014 0.014 0.013 0.013 0.013 0.012 0.011 0.010 0.010 0.010 0.010 0.010 0.008 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004
8.51 3.13 2.63 2.43 2.25 2.25 2.20 2.09 2.03 1.97 1.97 1.86 1.69 1.52 1.50 1.50 1.47 1.46 1.19 1.12 1.08 1.07 1.04 0.97 0.96 0.88 0.86 0.84 0.80 0.79 0.79 0.77 0.74 0.72 0.69 0.58 0.57 0.55 0.55 0.54
1.34 0.49 0.41 0.38 0.35 0.35 0.34 0.33 0.32 0.31 0.31 0.29 0.27 0.24 0.24 0.23 0.23 0.23 0.19 0.18 0.17 0.17 0.16 0.15 0.15 0.14 0.14 0.13 0.13 0.12 0.12 0.12 0.12 0.11 0.11 0.09 0.09 0.09 0.09 0.09
0.19 0.07 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
85
Michigan - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Garden City (27,166) Holland (33,274) Southgate (29,295) Saginaw (51,427) Allen Park (25,994) East Lansing (47,099) Oak Park (27,031) Walker (28,322) Madison Heights (28,804) Auburn Hills (23,664) Grosse Pointe Woods (15,054) Norton Shores (25,744) Romulus (25,573) Muskegon (39,476) Wyandotte (25,099) Saginaw Township North (24,994) Jackson (31,768) Jenison (17,211) Inkster (26,768) Grosse Ile (10,894) Bay City (31,149) Trenton (19,120) Port Huron (29,937) Ferndale (20,392) Woodhaven (13,882) Rochester (13,819) Grosse Pointe Park (11,010) Grosse Pointe Farms (8,641) Monroe (20,603) Grandville (18,015) Beverly Hills (9,470) Wayne (18,002) Berkley (14,384) Waverly (16,194) East Grand Rapids (9,685) Fenton (17,004) Adrian (23,254) South Lyon (14,584) Ionia (19,744) Fraser (14,636) Marquette (23,990) Saline (11,888) Northview (14,730) Saginaw Township South (13,801)
1,713 1,716 1,749 1,765 1,776 1,801 1,825 1,897 1,982 1,989 2,028 2,049 2,082 2,153 2,162 2,214 2,339 2,389 2,411 2,444 2,446 2,447 2,458 2,479 2,545 2,546 2,585 2,640 2,654 2,665 2,670 2,731 2,752 2,753 2,779 2,820 2,858 2,895 2,969 3,033 3,096 3,147 3,201 3,268
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.53 0.53 0.52 0.52 0.51 0.50 0.50 0.48 0.46 0.46 0.45 0.44 0.44 0.42 0.42 0.40 0.38 0.37 0.36 0.36 0.36 0.36 0.35 0.35 0.34 0.34 0.34 0.33 0.33 0.32 0.32 0.32 0.31 0.31 0.31 0.30 0.30 0.29 0.29 0.28 0.27 0.27 0.26 0.25
0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
86
Michigan - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hazel Park (17,355) Wixom (14,299) Mount Clemens (16,499) Ypsilanti (21,751) Bloomfield Hills (3,633) Cutlerville (15,114) Mount Pleasant (24,814) Clawson (11,604) Harper Woods (12,570) Flat Rock (13,312) Lambertville (9,299) Haslett (11,283) Riverview (11,891) Marysville (10,939) Allendale (11,555) Traverse City (14,421) New Haven (13,201) Hamtramck (20,173) Mason (12,669) Farmington (9,346) Northville (6,157) Gibraltar (8,695) Holt (11,315) Howell (11,398) Sault Ste. Marie (16,542) Owosso (14,980) Huntington Woods (5,559) Temperance (7,757) Plymouth (8,458) Tecumseh (9,392) Coldwater (12,697) Comstock Park (10,674) Charlotte (11,332) Milford (7,006) Flushing (7,699) Grosse Pointe (5,039) Brighton (8,523) Melvindale (10,687) Others (1,071,473) Total 5,894,975
3,380 3,424 3,464 3,482 3,495 3,514 3,537 3,618 3,641 3,647 3,680 3,697 3,723 3,838 3,839 3,843 3,848 3,853 3,889 3,901 3,956 4,012 4,040 4,049 4,109 4,125 4,150 4,211 4,454 4,479 4,498 4,508 4,540 4,599 4,609 4,651 4,655 4,673 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.101 0.654
0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 15.43 100.0
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 2.42 15.70
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 2.23
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.10
87
CITIES SORTED BY ZIPCODE - MICHIGAN
Michigan - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Birmingham (48009; 18,987) Clawson (48017; 11,604) Eastpointe (48021; 31,421) Beverly Hills (48025; 9,470) Fraser (48026; 14,636) Hazel Park (48030; 17,355) Marysville (48040; 10,939) Mount Clemens (48046; 16,499) New Haven (48048; 13,201) New Baltimore (48051; 34,207) Port Huron (48061; 29,937) Roseville (48066; 47,387) Huntington Woods (48070; 5,559) Madison Heights (48071; 28,804) Berkley (48072; 14,384) Royal Oak (48073; 54,289) St. Clair Shores (48081; 58,226) Troy (48083; 82,907) Southfield (48086; 75,189) Warren (48088; 130,084) Allen Park (48102; 25,994) Ann Arbor (48106; 112,210) Brighton (48114; 8,523) Melvindale (48122; 10,687) Dearborn (48124; 88,760) Dearborn Heights (48127; 52,672) Flat Rock (48134; 13,312) Garden City (48135; 27,166) Grosse Ile (48138; 10,894) Inkster (48141; 26,768) Lambertville (48144; 9,299) Lincoln Park (48146; 35,142) Livonia (48154; 94,263) Monroe (48162; 20,603) Northville (48168; 6,157) Plymouth (48170; 8,458) Plymouth Township (48170; 27,798) Gibraltar (48173; 8,695) Romulus (48174; 25,573) Saline (48176; 11,888) South Lyon (48178; 14,584) Taylor (48180; 64,020)
1,586 3,618 1,669 2,670 3,033 3,380 3,838 3,464 3,848 1,155 2,458 1,244 4,150 1,982 2,752 781 773 247 501 290 1,776 339 4,655 4,673 495 896 3,647 1,713 2,444 2,411 3,680 1,619 281 2,654 3,956 4,454 1,154 4,012 2,082 3,147 2,895 809
0.004 0.001 0.004 0.002 0.002 0.002 0.001 0.002 0.001 0.005 0.002 0.005 0.001 0.003 0.002 0.007 0.007 0.016 0.010 0.014 0.003 0.013 0.001 0.001 0.010 0.006 0.001 0.003 0.002 0.002 0.001 0.004 0.015 0.002 0.001 0.001 0.005 0.001 0.003 0.002 0.002 0.007
0.58 0.22 0.55 0.32 0.28 0.24 0.20 0.24 0.20 0.79 0.35 0.74 0.18 0.46 0.31 1.07 1.08 2.43 1.47 2.20 0.51 1.97 0.15 0.15 1.50 0.96 0.22 0.53 0.36 0.36 0.22 0.57 2.25 0.33 0.20 0.16 0.79 0.19 0.44 0.27 0.29 1.04
0.09 0.04 0.09 0.05 0.04 0.04 0.03 0.04 0.03 0.12 0.06 0.12 0.03 0.07 0.05 0.17 0.17 0.38 0.23 0.34 0.08 0.31 0.02 0.02 0.23 0.15 0.03 0.08 0.06 0.06 0.03 0.09 0.35 0.05 0.03 0.03 0.12 0.03 0.07 0.04 0.05 0.16
0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.02 0.01 0.02 0.00 0.01 0.01 0.02 0.02 0.05 0.03 0.05 0.01 0.04 0.00 0.00 0.03 0.02 0.00 0.01 0.01 0.01 0.00 0.01 0.05 0.01 0.00 0.00 0.02 0.00 0.01 0.01 0.01 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
88
Michigan - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Temperance (48182; 7,757) Trenton (48183; 19,120) Woodhaven (48183; 13,882) Wayne (48184; 18,002) Westland (48185; 85,541) Canton (48187; 76,366) Riverview (48192; 11,891) Wyandotte (48193; 25,099) Southgate (48195; 29,295) Ypsilanti (48198; 21,751) Hamtramck (48211; 20,173) Ferndale (48220; 20,392) Grosse Pointe (48224; 5,039) Grosse Pointe Park (48224; 11,010) Harper Woods (48225; 12,570) Grosse Pointe Woods (48230; 15,054) Grosse Pointe Farms (48236; 8,641) Oak Park (48237; 27,031) Redford (48239; 51,622) Detroit (48267; 762,099) Bloomfield Township (48301; 43,021) Bloomfield Hills (48303; 3,633) Rochester (48306; 13,819) Rochester Hills (48309; 71,585) Sterling Heights (48311; 136,876) West Bloomfield Township (48323; 64,862) Auburn Hills (48326; 23,664) Waterford (48328; 73,150) Farmington (48332; 9,346) Farmington Hills (48336; 76,971) Pontiac (48340; 71,508) Novi (48374; 68,373) Milford (48381; 7,006) Wixom (48393; 14,299) Fenton (48430; 17,004) Flushing (48433; 7,699) Burton (48529; 32,819) Flint (48531; 105,256) Saginaw (48601; 51,427) Saginaw Township South (48603; 13,801) Saginaw Township North (48603; 24,994) Midland (48686; 43,551) Bay City (48710; 31,149) Mount Pleasant (48804; 24,814)
4,211 2,447 2,545 2,731 493 313 3,723 2,162 1,749 3,482 3,853 2,479 4,651 2,585 3,641 2,028 2,640 1,825 887 39 422 3,495 2,546 331 171 280 1,989 480 3,901 340 1,051 366 4,599 3,424 2,820 4,609 1,675 744 1,765 3,268 2,214 1,136 2,446 3,537
0.001 0.002 0.002 0.002 0.010 0.014 0.001 0.003 0.003 0.002 0.001 0.002 0.001 0.002 0.001 0.003 0.002 0.003 0.006 0.056 0.011 0.002 0.002 0.013 0.020 0.015 0.003 0.010 0.001 0.013 0.006 0.012 0.001 0.002 0.002 0.001 0.004 0.007 0.003 0.002 0.003 0.005 0.002 0.002
0.18 0.36 0.34 0.32 1.50 2.09 0.21 0.42 0.52 0.24 0.20 0.35 0.15 0.34 0.22 0.45 0.33 0.50 0.97 8.51 1.69 0.23 0.34 2.03 3.13 2.25 0.46 1.52 0.20 1.97 0.84 1.86 0.16 0.24 0.30 0.16 0.55 1.12 0.52 0.25 0.40 0.80 0.36 0.23
0.03 0.06 0.05 0.05 0.24 0.33 0.03 0.07 0.08 0.04 0.03 0.06 0.02 0.05 0.03 0.07 0.05 0.08 0.15 1.34 0.27 0.04 0.05 0.32 0.49 0.35 0.07 0.24 0.03 0.31 0.13 0.29 0.02 0.04 0.05 0.02 0.09 0.18 0.08 0.04 0.06 0.13 0.06 0.04
0.00 0.01 0.01 0.01 0.03 0.05 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.02 0.19 0.04 0.01 0.01 0.05 0.07 0.05 0.01 0.03 0.00 0.04 0.02 0.04 0.00 0.01 0.01 0.00 0.01 0.02 0.01 0.01 0.01 0.02 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
89
Michigan - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Okemos (48805; 22,805) Charlotte (48813; 11,332) East Lansing (48823; 47,099) Haslett (48840; 11,283) Holt (48842; 11,315) Howell (48844; 11,398) Ionia (48846; 19,744) Mason (48854; 12,669) Owosso (48867; 14,980) Lansing (48915; 110,739) Waverly (48917; 16,194) Kalamazoo (49002; 65,231) Battle Creek (49015; 53,559) Coldwater (49036; 12,697) Portage (49081; 46,166) Jackson (49203; 31,768) Adrian (49221; 23,254) Tecumseh (49286; 9,392) Comstock Park (49321; 10,674) Allendale (49401; 11,555) Grandville (49418; 18,015) Holland (49424; 33,274) Jenison (49429; 17,211) Norton Shores (49441; 25,744) Muskegon (49444; 39,476) Grand Rapids (49501; 187,034) Forest Hills (49506; 20,942) Cutlerville (49508; 15,114) Wyoming (49509; 73,077) Northview (49525; 14,730) Walker (49544; 28,322) East Grand Rapids (49546; 9,685) Kentwood (49588; 50,558) Traverse City (49696; 14,421) Sault Ste. Marie (49783; 16,542) Marquette (49855; 23,990) Others (N/A; 1,071,473) Total 5,894,975
1,685 4,540 1,801 3,697 4,040 4,049 2,969 3,889 4,125 510 2,753 1,182 1,279 4,498 1,026 2,339 2,858 4,479 4,508 3,839 2,665 1,716 2,389 2,049 2,153 218 1,342 3,514 670 3,201 1,897 2,779 1,012 3,843 4,109 3,096 N/A
0.004 0.001 0.003 0.001 0.001 0.001 0.002 0.001 0.001 0.010 0.002 0.005 0.005 0.001 0.006 0.002 0.002 0.001 0.001 0.001 0.002 0.003 0.002 0.003 0.003 0.017 0.005 0.002 0.008 0.002 0.003 0.002 0.006 0.001 0.001 0.002 0.101 0.654
0.54 0.16 0.50 0.22 0.19 0.19 0.29 0.20 0.18 1.46 0.31 0.77 0.72 0.16 0.86 0.38 0.30 0.16 0.16 0.20 0.32 0.53 0.37 0.44 0.42 2.63 0.69 0.23 1.19 0.26 0.48 0.31 0.88 0.20 0.19 0.27 15.43 100.0
0.09 0.03 0.08 0.03 0.03 0.03 0.04 0.03 0.03 0.23 0.05 0.12 0.11 0.03 0.14 0.06 0.05 0.03 0.03 0.03 0.05 0.08 0.06 0.07 0.07 0.41 0.11 0.04 0.19 0.04 0.08 0.05 0.14 0.03 0.03 0.04 2.42 15.70
0.01 0.00 0.01 0.00 0.00 0.00 0.01 0.00 0.00 0.03 0.01 0.02 0.02 0.00 0.02 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.06 0.02 0.01 0.03 0.01 0.01 0.01 0.02 0.00 0.00 0.01 0.34 2.23
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.11 Year
90
LATENT DEMAND BY YEAR - OHIO The Latent Demand for Online Sports Programming in Ohio: 2002 - 2012 Ohio % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.66 0.69 0.72 0.74 0.78 0.83 0.88 0.94 1.00 1.06 1.13
19.96% 19.94% 19.93% 19.91% 19.90% 19.91% 19.92% 19.94% 19.95% 19.97% 19.98%
2.74% 2.77% 2.80% 2.82% 2.85% 2.83% 2.80% 2.78% 2.75% 2.73% 2.70%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Cincinnati Toledo Cleveland Columbus
Others
The Latent Demand for Online Sports Programming in the United States and Ohio: 2007
Ohio
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Great Lakes
4.12
91
CITIES SORTED BY RANK - OHIO
Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Columbus (788,442) Cleveland (404,547) Toledo (280,066) Cincinnati (267,650) Akron (197,873) Powell (36,532) Dublin (44,789) Dayton (144,044) Mason (57,269) Pickerington (53,504) Parma (74,292) Strongsville (45,658) Mentor (54,634) Beavercreek (44,088) Stow (42,134) Hilliard (34,441) Springboro (32,707) Delaware (50,448) Westerville (33,505) Kettering (51,337) Cuyahoga Falls (54,081) Grove City (43,662) Brunswick (39,974) Lorain (65,698) Hudson (22,439) Canton (77,297) Gahanna (33,285) Hamilton (61,916) Avon (32,691) Fairfield (43,275) Elyria (56,852) Cleveland Heights (44,947) Westlake (30,971) North Ridgeville (36,174) Upper Arlington (26,972) Middletown (52,428) Lakewood (46,713) Springfield (58,595) Solon (23,884) Huber Heights (38,229)
23 125 144 178 254 447 463 488 514 594 638 669 672 705 956 970 977 994 997 999 1,015 1,022 1,032 1,043 1,044 1,047 1,058 1,066 1,070 1,078 1,085 1,131 1,190 1,218 1,236 1,273 1,277 1,280 1,283 1,290
0.075 0.026 0.023 0.020 0.016 0.011 0.010 0.010 0.009 0.008 0.008 0.008 0.008 0.008 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005
8.98 3.15 2.74 2.37 1.89 1.27 1.23 1.19 1.14 1.02 0.98 0.94 0.94 0.91 0.73 0.71 0.71 0.70 0.70 0.69 0.69 0.68 0.68 0.67 0.67 0.67 0.66 0.66 0.66 0.65 0.65 0.63 0.60 0.59 0.58 0.57 0.57 0.57 0.57 0.56
1.79 0.63 0.55 0.47 0.38 0.25 0.24 0.24 0.23 0.20 0.20 0.19 0.19 0.18 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11
0.25 0.09 0.08 0.07 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
92
Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Avon Lake (28,047) North Royalton (32,232) Reynoldsburg (35,684) Findlay (44,028) Newark (48,161) Mansfield (54,444) New Albany (15,825) Youngstown (66,000) North Olmsted (30,214) Medina (31,370) Shaker Heights (24,461) Euclid (44,034) Boardman (37,215) Marion (43,113) Lebanon (28,849) Warren (44,455) Centerville (23,401) Lancaster (37,797) Fairborn (33,492) Green (22,817) Broadview Heights (21,636) Aurora (17,051) Austintown (31,627) Wadsworth (24,074) Sylvania (19,652) Massillon (34,318) Twinsburg (18,129) Pataskala (21,605) Perrysburg (16,947) Wooster (28,143) Brecksville (13,377) Garfield Heights (25,889) Lima (37,133) Miamisburg (20,775) Tallmadge (19,775) Streetsboro (20,003) Bay Village (13,659) Willoughby (22,091) South Euclid (19,662) Macedonia (13,506) Marysville (19,600) Rocky River (17,615) Montgomery (10,086) Troy (22,720)
1,311 1,313 1,334 1,346 1,446 1,477 1,495 1,512 1,521 1,528 1,542 1,566 1,587 1,681 1,766 1,779 1,858 1,899 1,944 1,945 1,951 1,980 1,983 2,037 2,103 2,108 2,118 2,119 2,213 2,220 2,277 2,282 2,299 2,304 2,358 2,366 2,396 2,406 2,419 2,459 2,498 2,513 2,528 2,535
0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.56 0.56 0.55 0.54 0.50 0.49 0.49 0.48 0.48 0.47 0.47 0.47 0.46 0.43 0.41 0.40 0.39 0.38 0.37 0.37 0.37 0.36 0.36 0.35 0.34 0.34 0.34 0.34 0.32 0.32 0.31 0.31 0.30 0.30 0.29 0.29 0.29 0.29 0.29 0.28 0.28 0.27 0.27 0.27
0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05
0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
93
Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Maple Heights (22,040) Bowling Green (28,927) Trotwood (24,993) Oregon (19,039) Landen (12,766) Trenton (16,785) Barberton (25,832) Xenia (22,645) Brook Park (17,789) Eastlake (18,903) Kent (26,700) The Village of Indian Hill (4,955) Ashland (22,816) Clayton (12,823) Riverside (20,937) Chillicothe (22,774) Sidney (19,968) Worthington (11,218) Sandusky (24,545) Forest Park (15,463) North Canton (18,140) Berea (16,321) Piqua (20,899) Middleburg Heights (15,480) University Heights (11,916) Fairview Park (14,501) Bexley (10,308) Highland Heights (10,199) Pepper Pike (5,324) Finneytown (13,492) Alliance (23,338) Parma Heights (18,947) Beckett Ridge (8,663) Beachwood (10,269) Lyndhurst (12,756) Mount Vernon (22,146) Dry Run (6,553) Zanesville (24,572) Niles (18,147) Norwalk (17,107) Englewood (13,766) Seven Hills (11,787) Forestville (10,978) Amherst (11,840)
2,550 2,567 2,604 2,611 2,631 2,656 2,725 2,740 2,743 2,764 2,855 2,865 2,873 2,878 2,883 2,890 2,900 2,904 2,921 2,930 2,932 2,986 2,987 3,000 3,022 3,030 3,063 3,105 3,108 3,126 3,137 3,145 3,173 3,247 3,261 3,291 3,295 3,307 3,340 3,341 3,344 3,368 3,400 3,409
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.27 0.27 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.25 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.19
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
94
Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Blue Ash (10,282) Woodbourne-Hyde Park (7,910) New Philadelphia (18,758) Defiance (14,946) Painesville (17,864) Mayfield Heights (16,197) White Oak (13,277) Willowick (13,629) Olmsted Falls (10,355) Vandalia (13,463) Wyoming (6,757) Maumee (12,408) Oxford (23,475) Franklin (15,213) Fremont (16,620) Wickliffe (12,958) Kirtland (8,584) Oakwood (7,728) Sharonville (11,877) Steubenville (21,074) Norton (11,806) Vermilion (11,103) Norwood (17,002) Loveland (10,173) Tiffin (15,734) Canal Winchester (9,345) Montrose-Ghent (5,261) Whitehall (15,703) Ashtabula (18,633) Northbrook (11,076) Dover (13,420) West Carrollton City (11,840) Wilmington (13,739) Warrensville Heights (12,620) Mack South (5,837) Ottawa Hills (4,655) Bellefontaine (12,917) Tipp City (9,554) East Cleveland (22,367) Blacklick Estates (9,518) Circleville (13,007) Bellbrook (7,010) Louisville (10,576) Bedford (11,868) Fairlawn (7,044)
3,410 3,411 3,440 3,443 3,448 3,540 3,548 3,550 3,562 3,565 3,575 3,588 3,598 3,657 3,703 3,718 3,728 3,737 3,741 3,743 3,751 3,764 3,790 3,834 3,904 3,920 3,938 3,945 3,978 4,070 4,077 4,118 4,157 4,217 4,231 4,248 4,251 4,254 4,289 4,345 4,347 4,402 4,412 4,414 4,416
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
95
Ohio - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Madeira (7,234) Portage Lakes (9,870) Richmond Heights (9,725) Northgate (8,016) Conneaut (13,351) Sheffield Lake (8,605) Greenville (13,188) Turpin Hills (4,960) Washington (12,674) Portsmouth (17,839) Others (1,616,325) Total 7,889,092
4,466 4,468 4,517 4,525 4,527 4,538 4,558 4,566 4,569 4,621 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.161 0.830
0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 19.36 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 3.85 19.91
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.55 2.83
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
4.13
CITIES SORTED BY ZIPCODE - OHIO
Ohio - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Delaware (43015; 50,448) Dublin (43016; 44,789) Hilliard (43026; 34,441) Marysville (43040; 19,600) Mount Vernon (43050; 22,146) New Albany (43054; 15,825) Pataskala (43062; 21,605) Powell (43065; 36,532) Reynoldsburg (43068; 35,684) Worthington (43085; 11,218) Westerville (43086; 33,505) Newark (43093; 48,161) Canal Winchester (43110; 9,345) Circleville (43113; 13,007) Grove City (43123; 43,662) Lancaster (43130; 37,797) Pickerington (43147; 53,504) Washington (43160; 12,674) Bexley (43209; 10,308) Upper Arlington (43212; 26,972) Whitehall (43213; 15,703) Columbus (43216; 788,442) Gahanna (43230; 33,285) Blacklick Estates (43232; 9,518)
994 463 970 2,498 3,291 1,495 2,119 447 1,334 2,904 997 1,446 3,920 4,347 1,022 1,899 594 4,569 3,063 1,236 3,945 23 1,058 4,345
0.006 0.010 0.006 0.002 0.002 0.004 0.003 0.011 0.005 0.002 0.006 0.004 0.001 0.001 0.006 0.003 0.008 0.001 0.002 0.005 0.001 0.075 0.005 0.001
0.70 1.23 0.71 0.28 0.20 0.49 0.34 1.27 0.55 0.23 0.70 0.50 0.16 0.14 0.68 0.38 1.02 0.13 0.22 0.58 0.15 8.98 0.66 0.14
0.14 0.24 0.14 0.05 0.04 0.10 0.07 0.25 0.11 0.05 0.14 0.10 0.03 0.03 0.14 0.08 0.20 0.03 0.04 0.12 0.03 1.79 0.13 0.03
0.02 0.03 0.02 0.01 0.01 0.01 0.01 0.04 0.02 0.01 0.02 0.01 0.00 0.00 0.02 0.01 0.03 0.00 0.01 0.02 0.00 0.25 0.02 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
96
Ohio - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Marion (43306; 43,113) Bellefontaine (43311; 12,917) Bowling Green (43402; 28,927) Fremont (43420; 16,620) Defiance (43512; 14,946) Maumee (43537; 12,408) Perrysburg (43551; 16,947) Sylvania (43560; 19,652) Ottawa Hills (43606; 4,655) Toledo (43610; 280,066) Oregon (43616; 19,039) Zanesville (43701; 24,572) Steubenville (43952; 21,074) Amherst (44001; 11,840) Vermilion (44001; 11,103) Ashtabula (44004; 18,633) Avon (44011; 32,691) Avon Lake (44012; 28,047) Berea (44017; 16,321) Conneaut (44030; 13,351) North Ridgeville (44039; 36,174) Lorain (44053; 65,698) Sheffield Lake (44054; 8,605) Macedonia (44056; 13,506) Mentor (44061; 54,634) North Olmsted (44070; 30,214) Elyria (44074; 56,852) Painesville (44077; 17,864) Twinsburg (44087; 18,129) Wickliffe (44092; 12,958) Kirtland (44094; 8,584) Willowick (44095; 13,629) Willoughby (44095; 22,091) Eastlake (44095; 18,903) Lakewood (44107; 46,713) East Cleveland (44110; 22,367) Cleveland Heights (44112; 44,947) Cleveland (44114; 404,547) Rocky River (44116; 17,615) University Heights (44118; 11,916) South Euclid (44121; 19,662) Beachwood (44122; 10,269) Shaker Heights (44122; 24,461) Lyndhurst (44124; 12,756)
1,681 4,251 2,567 3,703 3,443 3,588 2,213 2,103 4,248 144 2,611 3,307 3,743 3,409 3,764 3,978 1,070 1,311 2,986 4,527 1,218 1,043 4,538 2,459 672 1,521 1,085 3,448 2,118 3,718 3,728 3,550 2,406 2,764 1,277 4,289 1,131 125 2,513 3,022 2,419 3,247 1,542 3,261
0.004 0.001 0.002 0.001 0.002 0.001 0.003 0.003 0.001 0.023 0.002 0.002 0.001 0.002 0.001 0.001 0.005 0.005 0.002 0.001 0.005 0.006 0.001 0.002 0.008 0.004 0.005 0.002 0.003 0.001 0.001 0.001 0.002 0.002 0.005 0.001 0.005 0.026 0.002 0.002 0.002 0.002 0.004 0.002
0.43 0.14 0.27 0.17 0.19 0.18 0.32 0.34 0.14 2.74 0.26 0.20 0.17 0.19 0.17 0.15 0.66 0.56 0.22 0.13 0.59 0.67 0.13 0.28 0.94 0.48 0.65 0.19 0.34 0.17 0.17 0.18 0.29 0.25 0.57 0.14 0.63 3.15 0.27 0.22 0.29 0.20 0.47 0.20
0.09 0.03 0.05 0.03 0.04 0.04 0.06 0.07 0.03 0.55 0.05 0.04 0.03 0.04 0.03 0.03 0.13 0.11 0.04 0.03 0.12 0.13 0.03 0.06 0.19 0.09 0.13 0.04 0.07 0.03 0.03 0.04 0.06 0.05 0.11 0.03 0.13 0.63 0.05 0.04 0.06 0.04 0.09 0.04
0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.08 0.01 0.01 0.00 0.01 0.00 0.00 0.02 0.02 0.01 0.00 0.02 0.02 0.00 0.01 0.03 0.01 0.02 0.01 0.01 0.00 0.00 0.01 0.01 0.01 0.02 0.00 0.02 0.09 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
97
Ohio - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Pepper Pike (44124; 5,324) Fairview Park (44126; 14,501) Garfield Heights (44128; 25,889) Warrensville Heights (44128; 12,620) Parma (44129; 74,292) Middleburg Heights (44130; 15,480) Parma Heights (44130; 18,947) Seven Hills (44131; 11,787) North Royalton (44133; 32,232) Maple Heights (44137; 22,040) Olmsted Falls (44138; 10,355) Solon (44139; 23,884) Bay Village (44140; 13,659) Brecksville (44141; 13,377) Brook Park (44142; 17,789) Highland Heights (44143; 10,199) Richmond Heights (44143; 9,725) Mayfield Heights (44143; 16,197) Euclid (44143; 44,034) Westlake (44145; 30,971) Bedford (44146; 11,868) Broadview Heights (44147; 21,636) Strongsville (44149; 45,658) Aurora (44202; 17,051) Norton (44203; 11,806) Barberton (44203; 25,832) Brunswick (44212; 39,974) Medina (44215; 31,370) Stow (44224; 42,134) Cuyahoga Falls (44224; 54,081) Green (44232; 22,817) Hudson (44236; 22,439) Streetsboro (44241; 20,003) Kent (44242; 26,700) Tallmadge (44278; 19,775) Wadsworth (44281; 24,074) Akron (44306; 197,873) Fairlawn (44313; 7,044) Portage Lakes (44319; 9,870) Montrose-Ghent (44333; 5,261) Niles (44446; 18,147) Warren (44482; 44,455) Youngstown (44507; 66,000) Boardman (44512; 37,215)
3,108 3,030 2,282 4,217 638 3,000 3,145 3,368 1,313 2,550 3,562 1,283 2,396 2,277 2,743 3,105 4,517 3,540 1,566 1,190 4,414 1,951 669 1,980 3,751 2,725 1,032 1,528 956 1,015 1,945 1,044 2,366 2,855 2,358 2,037 254 4,416 4,468 3,938 3,340 1,779 1,512 1,587
0.002 0.002 0.003 0.001 0.008 0.002 0.002 0.002 0.005 0.002 0.001 0.005 0.002 0.003 0.002 0.002 0.001 0.002 0.004 0.005 0.001 0.003 0.008 0.003 0.001 0.002 0.006 0.004 0.006 0.006 0.003 0.006 0.002 0.002 0.002 0.003 0.016 0.001 0.001 0.001 0.002 0.003 0.004 0.004
0.21 0.22 0.31 0.14 0.98 0.22 0.21 0.19 0.56 0.27 0.18 0.57 0.29 0.31 0.25 0.21 0.13 0.18 0.47 0.60 0.13 0.37 0.94 0.36 0.17 0.25 0.68 0.47 0.73 0.69 0.37 0.67 0.29 0.24 0.29 0.35 1.89 0.13 0.13 0.16 0.19 0.40 0.48 0.46
0.04 0.04 0.06 0.03 0.20 0.04 0.04 0.04 0.11 0.05 0.04 0.11 0.06 0.06 0.05 0.04 0.03 0.04 0.09 0.12 0.03 0.07 0.19 0.07 0.03 0.05 0.13 0.09 0.14 0.14 0.07 0.13 0.06 0.05 0.06 0.07 0.38 0.03 0.03 0.03 0.04 0.08 0.10 0.09
0.01 0.01 0.01 0.00 0.03 0.01 0.01 0.01 0.02 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.02 0.00 0.01 0.03 0.01 0.00 0.01 0.02 0.01 0.02 0.02 0.01 0.02 0.01 0.01 0.01 0.01 0.05 0.00 0.00 0.00 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
98
Ohio - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Austintown (44515; 31,627) Alliance (44601; 23,338) Dover (44622; 13,420) Louisville (44641; 10,576) Massillon (44646; 34,318) New Philadelphia (44663; 18,758) Wooster (44691; 28,143) North Canton (44709; 18,140) Canton (44710; 77,297) Ashland (44805; 22,816) Norwalk (44857; 17,107) Sandusky (44870; 24,545) Tiffin (44883; 15,734) Mansfield (44906; 54,444) Franklin (45005; 15,213) Fairfield (45011; 43,275) Hamilton (45018; 61,916) Lebanon (45036; 28,849) Landen (45039; 12,766) Mason (45040; 57,269) Middletown (45043; 52,428) Oxford (45056; 23,475) Springboro (45066; 32,707) Trenton (45067; 16,785) Beckett Ridge (45069; 8,663) Loveland (45140; 10,173) Wilmington (45177; 13,739) Norwood (45207; 17,002) Wyoming (45215; 6,757) Finneytown (45224; 13,492) Turpin Hills (45230; 4,960) Mack South (45233; 5,837) White Oak (45239; 13,277) Cincinnati (45239; 267,650) Forest Park (45240; 15,463) Sharonville (45241; 11,877) Blue Ash (45241; 10,282) Montgomery (45242; 10,086) Madeira (45243; 7,234) The Village of Indian Hill (45243; 4,955) Dry Run (45244; 6,553) Northbrook (45251; 11,076) Northgate (45251; 8,016) Forestville (45255; 10,978) Bellbrook (45305; 7,010)
1,983 3,137 4,077 4,412 2,108 3,440 2,220 2,932 1,047 2,873 3,341 2,921 3,904 1,477 3,657 1,078 1,066 1,766 2,631 514 1,273 3,598 977 2,656 3,173 3,834 4,157 3,790 3,575 3,126 4,566 4,231 3,548 178 2,930 3,741 3,410 2,528 4,466 2,865 3,295 4,070 4,525 3,400 4,402
0.003 0.002 0.001 0.001 0.003 0.002 0.003 0.002 0.006 0.002 0.002 0.002 0.001 0.004 0.001 0.005 0.005 0.003 0.002 0.009 0.005 0.001 0.006 0.002 0.002 0.001 0.001 0.001 0.001 0.002 0.001 0.001 0.002 0.020 0.002 0.001 0.002 0.002 0.001 0.002 0.002 0.001 0.001 0.002 0.001
0.36 0.21 0.15 0.13 0.34 0.19 0.32 0.23 0.67 0.23 0.19 0.23 0.16 0.49 0.17 0.65 0.66 0.41 0.26 1.14 0.57 0.18 0.71 0.26 0.21 0.16 0.14 0.16 0.18 0.21 0.13 0.14 0.18 2.37 0.23 0.17 0.19 0.27 0.13 0.24 0.20 0.15 0.13 0.19 0.13
0.07 0.04 0.03 0.03 0.07 0.04 0.06 0.05 0.13 0.05 0.04 0.05 0.03 0.10 0.03 0.13 0.13 0.08 0.05 0.23 0.11 0.04 0.14 0.05 0.04 0.03 0.03 0.03 0.04 0.04 0.03 0.03 0.04 0.47 0.05 0.03 0.04 0.05 0.03 0.05 0.04 0.03 0.03 0.04 0.03
0.01 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.00 0.02 0.02 0.01 0.01 0.03 0.02 0.01 0.02 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.00 0.00 0.01 0.07 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.00 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
99
Ohio - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Clayton (45315; 12,823) Englewood (45315; 13,766) Greenville (45331; 13,188) Miamisburg (45343; 20,775) Piqua (45356; 20,899) Tipp City (45371; 9,554) Troy (45374; 22,720) Vandalia (45377; 13,463) Xenia (45385; 22,645) Trotwood (45406; 24,993) Oakwood (45409; 7,728) Dayton (45412; 144,044) Huber Heights (45424; 38,229) Riverside (45431; 20,937) Fairborn (45431; 33,492) Kettering (45439; 51,337) Beavercreek (45440; 44,088) West Carrollton City (45449; 11,840) Centerville (45459; 23,401) Woodbourne-Hyde Park (45459; 7,910) Springfield (45503; 58,595) Chillicothe (45601; 22,774) Portsmouth (45662; 17,839) Lima (45809; 37,133) Findlay (45839; 44,028) Sidney (45845; 19,968) Others (N/A; 1,616,325) Total 7,889,092
2,878 3,344 4,558 2,304 2,987 4,254 2,535 3,565 2,740 2,604 3,737 488 1,290 2,883 1,944 999 705 4,118 1,858 3,411 1,280 2,890 4,621 2,299 1,346 2,900 N/A
0.002 0.002 0.001 0.003 0.002 0.001 0.002 0.001 0.002 0.002 0.001 0.010 0.005 0.002 0.003 0.006 0.008 0.001 0.003 0.002 0.005 0.002 0.001 0.003 0.004 0.002 0.161 0.830
0.23 0.19 0.13 0.30 0.22 0.14 0.27 0.18 0.25 0.26 0.17 1.19 0.56 0.23 0.37 0.69 0.91 0.15 0.39 0.19 0.57 0.23 0.12 0.30 0.54 0.23 19.36 100.0
0.05 0.04 0.03 0.06 0.04 0.03 0.05 0.04 0.05 0.05 0.03 0.24 0.11 0.05 0.07 0.14 0.18 0.03 0.08 0.04 0.11 0.05 0.02 0.06 0.11 0.05 3.85 19.91
0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.03 0.02 0.01 0.01 0.02 0.03 0.00 0.01 0.01 0.02 0.01 0.00 0.01 0.02 0.01 0.55 2.83
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.14 Year
100
LATENT DEMAND BY YEAR - WISCONSIN The Latent Demand for Online Sports Programming in Wisconsin: 2002 - 2012 Wisconsin % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.47 0.48 0.50 0.51 0.54 0.57 0.61 0.66 0.70 0.75 0.80
14.10% 13.98% 13.86% 13.74% 13.65% 13.73% 13.84% 13.95% 14.06% 14.16% 14.27%
1.94% 1.94% 1.94% 1.95% 1.95% 1.95% 1.95% 1.94% 1.94% 1.93% 1.93%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Wisconsin - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Green Bay Kenosha Madison Milwaukee
Others
The Latent Demand for Online Sports Programming in the United States and Wisconsin: 2007
Wisconsin
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Great Lakes
4.15
101
CITIES SORTED BY RANK - WISCONSIN
Wisconsin - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Milwaukee (545,946) Madison (261,677) Kenosha (104,902) Green Bay (97,504) Waukesha (75,220) Appleton (70,928) Brookfield (43,843) Janesville (68,301) Mequon (30,813) Racine (75,166) Franklin (43,014) New Berlin (40,249) Oak Creek (46,396) Oshkosh (65,440) Eau Claire (65,241) Wauwatosa (40,979) Menomonee Falls (37,888) Sun Prairie (42,380) West Allis (54,479) Verona (27,799) Fond du Lac (43,047) Sheboygan (44,051) Pleasant Prairie (27,745) Muskego (26,613) Greenfield (37,062) West Bend (33,056) De Pere (31,539) La Crosse (47,422) Bellevue (25,867) Germantown (21,863) Fitchburg (26,284) Grand Chute (25,876) Beloit (35,911) Howard (24,877) Manitowoc (33,501) Wausau (33,613) Watertown (26,954) Neenah (24,705) Delafield (10,837) Hudson (19,817)
49 100 357 440 442 517 522 561 666 667 676 698 785 796 829 900 918 936 959 1,165 1,207 1,211 1,224 1,257 1,318 1,348 1,359 1,462 1,547 1,606 1,609 1,628 1,636 1,656 1,670 1,718 1,851 1,875 1,992 2,093
0.049 0.031 0.012 0.011 0.011 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003
8.62 5.38 2.15 1.86 1.85 1.64 1.64 1.54 1.37 1.37 1.36 1.33 1.22 1.21 1.16 1.10 1.08 1.07 1.05 0.89 0.87 0.87 0.85 0.84 0.80 0.78 0.78 0.72 0.68 0.65 0.65 0.64 0.64 0.63 0.63 0.61 0.56 0.55 0.52 0.50
1.18 0.74 0.30 0.25 0.25 0.23 0.22 0.21 0.19 0.19 0.19 0.18 0.17 0.17 0.16 0.15 0.15 0.15 0.14 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.07 0.07
0.17 0.10 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
102
Wisconsin - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Whitefish Bay (12,286) Suamico (15,030) Hartford (19,605) Oconomowoc (17,664) South Milwaukee (20,426) Pewaukee (11,783) Grafton (16,455) Kaukauna (19,995) Salem (16,097) Onalaska (18,240) Middleton (16,537) Lisbon (12,131) Superior (25,752) Waunakee (13,653) Greenville (12,826) Stevens Point (23,490) Allouez (13,900) Sussex (12,788) Richfield (10,373) Ashwaubenon (15,417) Mukwonago (9,872) Greendale (12,852) Merton (9,025) Cedarburg (12,568) Cudahy (17,204) Weston (14,913) Plover (13,286) Marshfield (18,200) Glendale (11,983) McFarland (10,495) Port Washington (12,250) Menasha (16,461) Burlington (15,144) Stoughton (13,748) Hartland (11,039) Bellevue Town (11,828) DeForest (11,222) Oregon (10,844) River Falls (14,518) Vernon (8,225) Little Chute (11,792) Shorewood (12,185) Wisconsin Rapids (16,186) Cottage Grove (8,470)
2,120 2,142 2,264 2,279 2,284 2,313 2,318 2,333 2,342 2,351 2,438 2,442 2,469 2,509 2,564 2,594 2,601 2,621 2,667 2,697 2,715 2,809 2,814 2,830 2,879 2,896 2,916 2,929 2,988 2,995 2,998 3,006 3,010 3,016 3,056 3,088 3,155 3,187 3,241 3,290 3,299 3,335 3,389 3,401
0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.49 0.48 0.45 0.44 0.44 0.44 0.43 0.43 0.43 0.43 0.41 0.41 0.40 0.40 0.39 0.38 0.38 0.38 0.37 0.37 0.36 0.35 0.35 0.35 0.34 0.34 0.33 0.33 0.32 0.32 0.32 0.32 0.32 0.32 0.32 0.31 0.30 0.30 0.29 0.29 0.29 0.28 0.28 0.28
0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
103
Wisconsin - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Brown Deer (11,093) Fort Atkinson (12,634) Beaver Dam (14,569) Hobart (7,980) Somers (11,100) New Richmond (12,532) Jackson (9,966) Whitewater (16,835) Elm Grove (6,198) Elkhorn (13,643) Fox Point (6,257) Menomonie (15,983) Waterford (7,247) Kronenwetter (8,387) Rib Mountain (7,556) Grand Rapids (7,165) Holmen (10,545) St. Francis (11,873) Two Rivers (10,828) Baraboo (10,966) Elk Mound (8,573) Sheboygan Falls (8,715) Somerset (6,622) Waupun (10,084) Delavan (9,489) Reedsburg (10,222) Chippewa Falls (12,120) Plymouth (9,382) Sherwood (6,160) Portage (10,906) Mount Horeb (6,934) Hales Corners (7,047) Algoma (5,344) Clinton (8,070) Bayside (4,149) Sturtevant (7,168) Monroe (9,839) Summit (4,999) Others (1,053,621) Total 4,480,364
3,403 3,444 3,461 3,466 3,470 3,508 3,536 3,545 3,549 3,605 3,699 3,738 3,805 3,888 3,915 3,999 4,039 4,087 4,129 4,187 4,222 4,268 4,272 4,282 4,322 4,344 4,364 4,372 4,381 4,408 4,450 4,457 4,462 4,574 4,593 4,594 4,632 4,662 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.132 0.572
0.28 0.27 0.27 0.27 0.27 0.27 0.26 0.26 0.26 0.26 0.25 0.24 0.24 0.23 0.23 0.22 0.22 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 23.01 100.0
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 3.16 13.73
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.45 1.95
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
4.16
104
CITIES SORTED BY ZIPCODE - WISCONSIN
Wisconsin - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Brookfield (53008; 43,843) Cedarburg (53012; 12,568) Delafield (53018; 10,837) Germantown (53022; 21,863) Grafton (53024; 16,455) Hartford (53027; 19,605) Hartland (53029; 11,039) Jackson (53037; 9,966) Menomonee Falls (53051; 37,888) Merton (53056; 9,025) Oconomowoc (53066; 17,664) Pewaukee (53072; 11,783) Plymouth (53073; 9,382) Port Washington (53074; 12,250) Richfield (53076; 10,373) Sheboygan (53083; 44,051) Sheboygan Falls (53085; 8,715) Sussex (53089; 12,788) Lisbon (53089; 12,131) Mequon (53092; 30,813) Watertown (53094; 26,954) West Bend (53095; 33,056) Burlington (53105; 15,144) Cudahy (53110; 17,204) Delavan (53115; 9,489) Elkhorn (53121; 13,643) Elm Grove (53122; 6,198) Greendale (53129; 12,852) Franklin (53132; 43,014) Hales Corners (53132; 7,047) Kenosha (53142; 104,902) Mukwonago (53149; 9,872) Muskego (53150; 26,613) New Berlin (53151; 40,249) Oak Creek (53154; 46,396) Pleasant Prairie (53158; 27,745) Salem (53168; 16,097) Somers (53171; 11,100) South Milwaukee (53172; 20,426) Sturtevant (53177; 7,168) Waterford (53185; 7,247) Waukesha (53187; 75,220)
522 2,830 1,992 1,606 2,318 2,264 3,056 3,536 918 2,814 2,279 2,313 4,372 2,998 2,667 1,211 4,268 2,621 2,442 666 1,851 1,348 3,010 2,879 4,322 3,605 3,549 2,809 676 4,457 357 2,715 1,257 698 785 1,224 2,342 3,470 2,284 4,594 3,805 442
0.009 0.002 0.003 0.004 0.002 0.003 0.002 0.002 0.006 0.002 0.003 0.002 0.001 0.002 0.002 0.005 0.001 0.002 0.002 0.008 0.003 0.004 0.002 0.002 0.001 0.001 0.001 0.002 0.008 0.001 0.012 0.002 0.005 0.008 0.007 0.005 0.002 0.002 0.003 0.001 0.001 0.011
1.64 0.35 0.52 0.65 0.43 0.45 0.32 0.26 1.08 0.35 0.44 0.44 0.19 0.32 0.37 0.87 0.20 0.38 0.41 1.37 0.56 0.78 0.32 0.34 0.20 0.26 0.26 0.35 1.36 0.19 2.15 0.36 0.84 1.33 1.22 0.85 0.43 0.27 0.44 0.18 0.24 1.85
0.22 0.05 0.07 0.09 0.06 0.06 0.04 0.04 0.15 0.05 0.06 0.06 0.03 0.04 0.05 0.12 0.03 0.05 0.06 0.19 0.08 0.11 0.04 0.05 0.03 0.04 0.04 0.05 0.19 0.03 0.30 0.05 0.12 0.18 0.17 0.12 0.06 0.04 0.06 0.02 0.03 0.25
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.02 0.00 0.01 0.01 0.03 0.01 0.02 0.01 0.01 0.00 0.01 0.01 0.01 0.03 0.00 0.04 0.01 0.02 0.03 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
105
Wisconsin - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Vernon (53188; 8,225) Whitewater (53190; 16,835) Milwaukee (53208; 545,946) Brown Deer (53209; 11,093) Shorewood (53211; 12,185) Glendale (53212; 11,983) Fox Point (53217; 6,257) Whitefish Bay (53217; 12,286) Bayside (53217; 4,149) Greenfield (53220; 37,062) Wauwatosa (53222; 40,979) West Allis (53227; 54,479) St. Francis (53235; 11,873) Racine (53404; 75,166) Beloit (53511; 35,911) Clinton (53525; 8,070) Cottage Grove (53527; 8,470) DeForest (53532; 11,222) Fort Atkinson (53538; 12,634) Janesville (53548; 68,301) McFarland (53558; 10,495) Middleton (53562; 16,537) Monroe (53566; 9,839) Mount Horeb (53572; 6,934) Oregon (53575; 10,844) Stoughton (53589; 13,748) Sun Prairie (53590; 42,380) Verona (53593; 27,799) Waunakee (53597; 13,653) Fitchburg (53711; 26,284) Madison (53726; 261,677) Portage (53901; 10,906) Baraboo (53913; 10,966) Beaver Dam (53916; 14,569) Reedsburg (53958; 10,222) Waupun (53963; 10,084) New Richmond (54017; 12,532) River Falls (54022; 14,518) Somerset (54025; 6,622) Hudson (54082; 19,817) De Pere (54115; 31,539) Little Chute (54140; 11,792) Sherwood (54169; 6,160) Kaukauna (54180; 19,995)
3,290 3,545 49 3,403 3,335 2,988 3,699 2,120 4,593 1,318 900 959 4,087 667 1,636 4,574 3,401 3,155 3,444 561 2,995 2,438 4,632 4,450 3,187 3,016 936 1,165 2,509 1,609 100 4,408 4,187 3,461 4,344 4,282 3,508 3,241 4,272 2,093 1,359 3,299 4,381 2,333
0.002 0.002 0.049 0.002 0.002 0.002 0.001 0.003 0.001 0.005 0.006 0.006 0.001 0.008 0.004 0.001 0.002 0.002 0.002 0.009 0.002 0.002 0.001 0.001 0.002 0.002 0.006 0.005 0.002 0.004 0.031 0.001 0.001 0.002 0.001 0.001 0.002 0.002 0.001 0.003 0.004 0.002 0.001 0.002
0.29 0.26 8.62 0.28 0.28 0.32 0.25 0.49 0.18 0.80 1.10 1.05 0.21 1.37 0.64 0.18 0.28 0.30 0.27 1.54 0.32 0.41 0.18 0.19 0.30 0.32 1.07 0.89 0.40 0.65 5.38 0.19 0.21 0.27 0.20 0.20 0.27 0.29 0.20 0.50 0.78 0.29 0.19 0.43
0.04 0.04 1.18 0.04 0.04 0.04 0.03 0.07 0.02 0.11 0.15 0.14 0.03 0.19 0.09 0.02 0.04 0.04 0.04 0.21 0.04 0.06 0.02 0.03 0.04 0.04 0.15 0.12 0.05 0.09 0.74 0.03 0.03 0.04 0.03 0.03 0.04 0.04 0.03 0.07 0.11 0.04 0.03 0.06
0.01 0.01 0.17 0.01 0.01 0.01 0.00 0.01 0.00 0.02 0.02 0.02 0.00 0.03 0.01 0.00 0.01 0.01 0.01 0.03 0.01 0.01 0.00 0.00 0.01 0.01 0.02 0.02 0.01 0.01 0.10 0.00 0.00 0.01 0.00 0.00 0.01 0.01 0.00 0.01 0.02 0.01 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Great Lakes
106
Wisconsin - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Algoma (54201; 5,344) Manitowoc (54220; 33,501) Two Rivers (54241; 10,828) Allouez (54301; 13,900) Ashwaubenon (54304; 15,417) Bellevue (54311; 25,867) Bellevue Town (54311; 11,828) Hobart (54313; 7,980) Suamico (54313; 15,030) Howard (54313; 24,877) Green Bay (54324; 97,504) Rib Mountain (54401; 7,556) Wausau (54402; 33,613) Summit (54435; 4,999) Kronenwetter (54455; 8,387) Plover (54467; 13,286) Marshfield (54472; 18,200) Weston (54474; 14,913) Stevens Point (54481; 23,490) Grand Rapids (54494; 7,165) Wisconsin Rapids (54494; 16,186) La Crosse (54602; 47,422) Holmen (54636; 10,545) Onalaska (54650; 18,240) Eau Claire (54701; 65,241) Elk Mound (54739; 8,573) Menomonie (54751; 15,983) Chippewa Falls (54774; 12,120) Superior (54880; 25,752) Oshkosh (54902; 65,440) Grand Chute (54913; 25,876) Appleton (54919; 70,928) Fond du Lac (54937; 43,047) Greenville (54942; 12,826) Menasha (54952; 16,461) Neenah (54957; 24,705) Others (N/A; 1,053,621) Total 4,480,364
4,462 1,670 4,129 2,601 2,697 1,547 3,088 3,466 2,142 1,656 440 3,915 1,718 4,662 3,888 2,916 2,929 2,896 2,594 3,999 3,389 1,462 4,039 2,351 829 4,222 3,738 4,364 2,469 796 1,628 517 1,207 2,564 3,006 1,875 N/A
0.001 0.004 0.001 0.002 0.002 0.004 0.002 0.002 0.003 0.004 0.011 0.001 0.003 0.001 0.001 0.002 0.002 0.002 0.002 0.001 0.002 0.004 0.001 0.002 0.007 0.001 0.001 0.001 0.002 0.007 0.004 0.009 0.005 0.002 0.002 0.003 0.132 0.572
0.19 0.63 0.21 0.38 0.37 0.68 0.31 0.27 0.48 0.63 1.86 0.23 0.61 0.18 0.23 0.33 0.33 0.34 0.38 0.22 0.28 0.72 0.22 0.43 1.16 0.20 0.24 0.19 0.40 1.21 0.64 1.64 0.87 0.39 0.32 0.55 23.01 100.0
0.03 0.09 0.03 0.05 0.05 0.09 0.04 0.04 0.07 0.09 0.25 0.03 0.08 0.02 0.03 0.05 0.05 0.05 0.05 0.03 0.04 0.10 0.03 0.06 0.16 0.03 0.03 0.03 0.06 0.17 0.09 0.23 0.12 0.05 0.04 0.08 3.16 13.73
0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.00 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.02 0.00 0.00 0.00 0.01 0.02 0.01 0.03 0.02 0.01 0.01 0.01 0.45 1.95
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5 5.1 State
107
MID-ATLANTIC EXECUTIVE SUMMARY The Latent Demand for Online Sports Programming in the Mid-Atlantic: 2007 Latent Demand US $ mln % of Mid-Atlantic
_________________________________________________________________________________________________________
New York New Jersey Pennsylvania Maryland District of Columbia Delaware Total
2.96 0.86 0.61 0.61 0.05 0.04 5.13
57.62% 16.82% 11.88% 11.84% 0.99% 0.84% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Mid-Atlantic: 2007 New Jersey Pennsylvania
Maryland Others New York
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
Year
108
The Mid-Atlantic - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
4.21 4.34 4.47 4.60 4.81 5.13 5.50 5.89 6.31 6.77 7.25
17.42 17.44 17.46 17.48 17.49 17.48 17.46 17.44 17.42 17.40 17.39
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.2 Year
109
LATENT DEMAND BY YEAR - DELAWARE The Latent Demand for Online Sports Programming in Delaware: 2002 - 2012 Delaware % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.04 0.04 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.06 0.06
0.85% 0.85% 0.85% 0.84% 0.84% 0.84% 0.85% 0.85% 0.85% 0.86% 0.86%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Delaware - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Pike Creek Dover Newark Others Wilmington
The Latent Demand for Online Sports Programming in the United States and Delaware: 2007
Delaware
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.3
110
CITIES SORTED BY RANK - DELAWARE
Delaware - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Wilmington (73,222) Newark (34,031) Dover (38,474) Pike Creek (19,751) Hockessin (12,902) Bear (17,593) North Star (8,277) Glasgow (12,840) Brookside (14,806) Middletown (14,421) Smyrna (11,735) Others (109,646) Total 367,698
854 1,447 1,602 1,680 1,808 2,435 2,475 2,821 2,973 3,532 4,488 N/A
0.006 0.004 0.004 0.004 0.003 0.002 0.002 0.002 0.002 0.002 0.001 0.011 0.043
14.94 9.64 8.64 8.22 7.56 5.44 5.32 4.60 4.31 3.49 2.47 25.38 100.0
0.13 0.08 0.07 0.07 0.06 0.05 0.04 0.04 0.04 0.03 0.02 0.21 0.84
0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.04 0.15
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.4
CITIES SORTED BY ZIPCODE - DELAWARE
Delaware - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Bear (19701; 17,593) Glasgow (19702; 12,840) Hockessin (19707; 12,902) Middletown (19709; 14,421) North Star (19711; 8,277) Brookside (19713; 14,806) Newark (19716; 34,031) Pike Creek (19808; 19,751) Wilmington (19894; 73,222) Dover (19906; 38,474) Smyrna (19977; 11,735) Others (N/A; 109,646) Total 367,698
2,435 2,821 1,808 3,532 2,475 2,973 1,447 1,680 854 1,602 4,488 N/A
0.002 0.002 0.003 0.002 0.002 0.002 0.004 0.004 0.006 0.004 0.001 0.011 0.043
5.44 4.60 7.56 3.49 5.32 4.31 9.64 8.22 14.94 8.64 2.47 25.38 100.0
0.05 0.04 0.06 0.03 0.04 0.04 0.08 0.07 0.13 0.07 0.02 0.21 0.84
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.00 0.04 0.15
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.5 Year
LATENT DEMAND BY YEAR - DISTRICT OF COLUMBIA The Latent Demand for Online Sports Programming in District of Columbia: 2002 - 2012 District of Columbia % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 www.icongrouponline.com
0.04 0.04 0.04 0.05
1.02% 1.01% 1.00% 0.99%
0.18% 0.18% 0.18% 0.17%
©2006 ICON Group International, Inc.
Mid-Atlantic
111
2006 2007 2008 2009 2010 2011 2012
0.05 0.05 0.06 0.06 0.06 0.07 0.08
0.99% 0.99% 1.00% 1.01% 1.02% 1.03% 1.04%
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the United States and District of Columbia: 2007
District of Columbia
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.6
112
CITIES SORTED BY RANK - DISTRICT OF COLUMBIA
District of Columbia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Washington (502,067) Total 502,067
47
0.051 0.051
100.00 100.0
0.99 0.99
0.17 0.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.7
CITIES SORTED BY ZIPCODE - DISTRICT OF COLUMBIA
District of Columbia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Washington (20001; 502,067) Total 502,067
47
0.051 0.051
100.00 100.0
0.99 0.99
0.17 0.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.8 Year
113
LATENT DEMAND BY YEAR - MARYLAND The Latent Demand for Online Sports Programming in Maryland: 2002 - 2012 Maryland % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.50 0.52 0.53 0.55 0.57 0.61 0.65 0.70 0.75 0.81 0.87
11.93% 11.90% 11.87% 11.84% 11.82% 11.84% 11.87% 11.89% 11.92% 11.95% 11.97%
2.08% 2.08% 2.07% 2.07% 2.07% 2.07% 2.07% 2.07% 2.08% 2.08% 2.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Maryland - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Potomac Columbia Rockville Baltimore
Others
The Latent Demand for Online Sports Programming in the United States and Maryland: 2007
Maryland
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.9
114
CITIES SORTED BY RANK - MARYLAND
Maryland - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Baltimore (593,352) Rockville (99,907) Columbia (88,254) Potomac (44,822) Bethesda (55,277) Bowie (66,141) Gaithersburg (78,166) Ellicott City (56,397) Silver Spring (76,540) Germantown (55,419) Frederick (71,815) Wheaton-Glenmont (57,694) Aspen Hill (50,228) Olney (31,438) North Bethesda (38,610) Towson (51,793) Montgomery Village (38,051) North Potomac (23,044) Severna Park (28,507) Dundalk (62,306) Bel Air South (39,711) Severn (35,076) Catonsville (39,820) Eldersburg (27,741) Fort Washington (23,845) St. Charles (33,379) Clinton (26,064) Annapolis (37,425) Colesville (19,810) Randallstown (30,870) Bel Air North (25,798) Woodlawn (36,079) Glen Burnie (38,922) Arnold (23,422) Pikesville (29,123) Oxon Hill-Glassmanor (35,355) Perry Hall (28,705) Waldorf (22,312) Crofton (20,091) Elkridge (22,042)
58 220 246 283 308 341 393 411 477 571 581 583 650 713 770 778 871 884 894 901 908 981 1,105 1,208 1,225 1,254 1,289 1,299 1,321 1,325 1,339 1,358 1,360 1,381 1,396 1,460 1,465 1,551 1,584 1,638
0.045 0.017 0.016 0.015 0.014 0.013 0.012 0.011 0.010 0.009 0.009 0.009 0.008 0.008 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004
7.41 2.83 2.62 2.40 2.28 2.11 1.94 1.85 1.64 1.44 1.42 1.42 1.32 1.24 1.16 1.16 1.06 1.05 1.04 1.03 1.02 0.96 0.88 0.82 0.80 0.79 0.77 0.77 0.75 0.75 0.75 0.73 0.73 0.72 0.71 0.68 0.68 0.64 0.63 0.60
0.88 0.33 0.31 0.28 0.27 0.25 0.23 0.22 0.19 0.17 0.17 0.17 0.16 0.15 0.14 0.14 0.13 0.12 0.12 0.12 0.12 0.11 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07
0.15 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
115
Maryland - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Chillum (34,252) Suitland-Silver Hill (33,515) South Gate (28,672) Carney (28,264) College Park (27,540) Redland (16,998) North Laurel (20,468) Essex (39,078) Greater Upper Marlboro (18,720) Odenton (20,534) Parkville (31,118) Lochearn (25,269) Camp Springs (17,968) Hagerstown (40,186) Fairland (21,738) Laurel (24,715) Travilah (7,442) Milford Mill (26,527) Lanham-Seabrook (18,190) Mount Airy (17,080) White Oak (20,973) Greenbelt (24,516) Edgewood (23,378) Owings Mills (20,193) Reisterstown (22,438) Green Haven (17,415) South Laurel (20,479) Glenn Dale (12,609) Salisbury (34,898) Green Valley (12,262) Rosaryville (12,322) Lutherville-Timonium (15,814) Linganore-Bartonsville (12,529) Arbutus (20,116) Parole (14,031) Rosedale (19,199) Middle River (23,958) Beltsville (15,690) Takoma Park (18,503) Elkton (23,289) Friendly (10,938) Lake Shore (13,065) La Plata (15,386) Kettering (11,008)
1,678 1,687 1,691 1,697 1,711 1,723 1,728 1,730 1,731 1,755 1,829 1,881 1,892 1,908 1,924 1,942 1,988 2,019 2,040 2,058 2,071 2,075 2,124 2,159 2,180 2,203 2,210 2,253 2,254 2,288 2,326 2,341 2,362 2,368 2,407 2,464 2,491 2,497 2,515 2,530 2,558 2,578 2,584 2,593
0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.59 0.58 0.58 0.58 0.57 0.57 0.57 0.57 0.57 0.56 0.54 0.52 0.52 0.51 0.51 0.51 0.50 0.48 0.48 0.48 0.47 0.47 0.46 0.45 0.44 0.44 0.43 0.42 0.42 0.42 0.41 0.40 0.40 0.40 0.39 0.38 0.38 0.38 0.37 0.37 0.36 0.36 0.36 0.36
0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
116
Maryland - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Greater Landover (22,900) Cockeysville (19,388) Savage-Guilford (12,918) Darnestown (6,378) Westminster (20,330) Mays Chapel (11,427) Damascus (11,430) Mitchellville (9,611) Calverton (12,610) South Kensington (7,887) Pasadena (12,093) Kemp Mill (9,956) Ballenger Creek (13,518) Hillcrest Heights (16,359) Hyattsville (16,643) New Carrollton (14,445) Riviera Beach (12,695) Ferndale (16,056) Fallston (8,427) Adelphi (14,998) East Riverdale (14,961) Forestville (12,707) Joppatowne (11,391) Chesapeake Ranch Estates-Drum Point (11,503) Cloverly (7,835) Lake Arbor (8,533) Easton (16,957) Langley Park (16,214) Bennsville (7,325) Aberdeen (15,341) Woodmore (6,077) Overlea (12,148) Lansdowne-Baltimore Highlands (15,724) Accokeek (7,349) North Kensington (8,940) California (9,307) Cape St. Claire (8,022) Marlton (7,798) Rossville (11,515) Poolesville (6,433) Walker Mill (11,104) Burtonsville (7,305) Rock Hall (16,068) White Marsh (8,485) Ocean Pines (10,496)
2,597 2,648 2,669 2,685 2,718 2,727 2,738 2,746 2,774 2,780 2,828 2,832 2,892 2,908 2,922 2,939 2,980 2,991 3,075 3,167 3,189 3,262 3,264 3,279 3,308 3,351 3,433 3,447 3,477 3,524 3,566 3,587 3,594 3,597 3,604 3,616 3,634 3,644 3,766 3,768 3,770 3,812 3,847 3,872 3,878
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.36 0.35 0.35 0.35 0.34 0.34 0.34 0.34 0.34 0.33 0.33 0.33 0.32 0.32 0.31 0.31 0.31 0.31 0.30 0.29 0.28 0.27 0.27 0.27 0.27 0.26 0.26 0.26 0.25 0.25 0.25 0.24 0.24 0.24 0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.22 0.22 0.22 0.22
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
117
Maryland - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Havre de Grace (12,461) Largo (8,408) Cumberland (19,364) Cheverly (7,385) Hampton (5,004) Chevy Chase (2,928) Linthicum (7,539) Brooklyn Park (10,938) Garrison (7,969) Walkersville (6,854) Brookmont (3,202) Chevy Chase Village (2,212) Coral Hills (10,720) Forest Glen (7,344) Edgemere (9,248) Lexington Park (11,021) Halfway (10,065) Bel Air (9,301) Fort Meade (9,882) Others (455,971) Total 4,354,057
3,921 4,065 4,072 4,096 4,127 4,179 4,221 4,233 4,309 4,319 4,351 4,358 4,366 4,371 4,410 4,420 4,503 4,592 4,648 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.058 0.608
0.21 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 9.59 100.0
0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.14 11.84
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 2.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.10
CITIES SORTED BY ZIPCODE - MARYLAND
Maryland - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
St. Charles (20602; 33,379) Waldorf (20603; 22,312) Bennsville (20603; 7,325) Accokeek (20607; 7,349) California (20619; 9,307) La Plata (20646; 15,386) Lexington Park (20653; 11,021) Chesapeake Ranch Estates-Drum Point (20657; Beltsville (20704; 15,690) Lanham-Seabrook (20706; 18,190) Laurel (20708; 24,715) South Laurel (20708; 20,479) Bowie (20718; 66,141) Lake Arbor (20721; 8,533) Woodmore (20721; 6,077)
1,254 1,551 3,477 3,597 3,616 2,584 4,420 3,279 2,497 2,040 1,942 2,210 341 3,351 3,566
0.005 0.004 0.002 0.001 0.001 0.002 0.001 0.002 0.002 0.003 0.003 0.003 0.013 0.002 0.001
0.79 0.64 0.25 0.24 0.24 0.36 0.18 0.27 0.38 0.48 0.51 0.43 2.11 0.26 0.25
0.09 0.08 0.03 0.03 0.03 0.04 0.02 0.03 0.04 0.06 0.06 0.05 0.25 0.03 0.03
0.02 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.04 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
118
Maryland - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Mitchellville (20721; 9,611) North Laurel (20723; 20,468) Clinton (20735; 26,064) East Riverdale (20737; 14,961) College Park (20742; 27,540) Coral Hills (20743; 10,720) Walker Mill (20743; 11,104) Friendly (20744; 10,938) Fort Washington (20744; 23,845) Oxon Hill-Glassmanor (20744; 35,355) Camp Springs (20746; 17,968) Suitland-Silver Hill (20746; 33,515) Hillcrest Heights (20748; 16,359) Forestville (20753; 12,707) Fort Meade (20755; 9,882) Glenn Dale (20769; 12,609) Greenbelt (20771; 24,516) Marlton (20772; 7,798) Rosaryville (20772; 12,322) Greater Upper Marlboro (20772; 18,720) Kettering (20774; 11,008) Largo (20774; 8,408) Chillum (20782; 34,252) Langley Park (20783; 16,214) Adelphi (20783; 14,998) New Carrollton (20784; 14,445) Greater Landover (20785; 22,900) Cheverly (20785; 7,385) Hyattsville (20787; 16,643) Savage-Guilford (20794; 12,918) Chevy Chase (20813; 2,928) Bethesda (20813; 55,277) Chevy Chase Village (20815; 2,212) Brookmont (20816; 3,202) Olney (20830; 31,438) Poolesville (20837; 6,433) Rockville (20852; 99,907) Potomac (20854; 44,822) Travilah (20854; 7,442) Redland (20855; 16,998) Burtonsville (20866; 7,305) Damascus (20872; 11,430) Darnestown (20874; 6,378) Germantown (20875; 55,419)
2,746 1,728 1,289 3,189 1,711 4,366 3,770 2,558 1,225 1,460 1,892 1,687 2,908 3,262 4,648 2,253 2,075 3,644 2,326 1,731 2,593 4,065 1,678 3,447 3,167 2,939 2,597 4,096 2,922 2,669 4,179 308 4,358 4,351 713 3,768 220 283 1,988 1,723 3,812 2,738 2,685 571
0.002 0.003 0.005 0.002 0.003 0.001 0.001 0.002 0.005 0.004 0.003 0.004 0.002 0.002 0.001 0.003 0.003 0.001 0.002 0.003 0.002 0.001 0.004 0.002 0.002 0.002 0.002 0.001 0.002 0.002 0.001 0.014 0.001 0.001 0.008 0.001 0.017 0.015 0.003 0.003 0.001 0.002 0.002 0.009
0.34 0.57 0.77 0.28 0.57 0.18 0.23 0.36 0.80 0.68 0.52 0.58 0.32 0.27 0.17 0.42 0.47 0.24 0.41 0.57 0.36 0.20 0.59 0.26 0.29 0.31 0.36 0.20 0.31 0.35 0.20 2.28 0.18 0.18 1.24 0.23 2.83 2.40 0.50 0.57 0.22 0.34 0.35 1.44
0.04 0.07 0.09 0.03 0.07 0.02 0.03 0.04 0.10 0.08 0.06 0.07 0.04 0.03 0.02 0.05 0.06 0.03 0.05 0.07 0.04 0.02 0.07 0.03 0.03 0.04 0.04 0.02 0.04 0.04 0.02 0.27 0.02 0.02 0.15 0.03 0.33 0.28 0.06 0.07 0.03 0.04 0.04 0.17
0.01 0.01 0.02 0.01 0.01 0.00 0.00 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.05 0.00 0.00 0.03 0.00 0.06 0.05 0.01 0.01 0.00 0.01 0.01 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
119
Maryland - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
North Potomac (20878; 23,044) Montgomery Village (20879; 38,051) Gaithersburg (20886; 78,166) South Kensington (20895; 7,887) North Bethesda (20895; 38,610) North Kensington (20895; 8,940) Takoma Park (20901; 18,503) Kemp Mill (20901; 9,956) Wheaton-Glenmont (20902; 57,694) Forest Glen (20902; 7,344) White Oak (20904; 20,973) Fairland (20904; 21,738) Cloverly (20904; 7,835) Colesville (20904; 19,810) Calverton (20904; 12,610) Aspen Hill (20906; 50,228) Silver Spring (20907; 76,540) Aberdeen (21001; 15,341) Arnold (21012; 23,422) Bel Air North (21014; 25,798) Bel Air (21015; 9,301) Bel Air South (21015; 39,711) Edgewood (21040; 23,378) Ellicott City (21043; 56,397) Columbia (21044; 88,254) Fallston (21047; 8,427) Ferndale (21061; 16,056) South Gate (21061; 28,672) Glen Burnie (21061; 38,922) Cockeysville (21065; 19,388) Elkridge (21075; 22,042) Havre de Grace (21078; 12,461) Joppatowne (21085; 11,391) Linthicum (21090; 7,539) Mays Chapel (21093; 11,427) Lutherville-Timonium (21093; 15,814) Odenton (21113; 20,534) Crofton (21114; 20,091) Owings Mills (21117; 20,193) Garrison (21117; 7,969) Riviera Beach (21122; 12,695) Lake Shore (21122; 13,065) Green Haven (21122; 17,415) Pasadena (21123; 12,093)
884 871 393 2,780 770 3,604 2,515 2,832 583 4,371 2,071 1,924 3,308 1,321 2,774 650 477 3,524 1,381 1,339 4,592 908 2,124 411 246 3,075 2,991 1,691 1,360 2,648 1,638 3,921 3,264 4,221 2,727 2,341 1,755 1,584 2,159 4,309 2,980 2,578 2,203 2,828
0.006 0.006 0.012 0.002 0.007 0.001 0.002 0.002 0.009 0.001 0.003 0.003 0.002 0.005 0.002 0.008 0.010 0.002 0.004 0.005 0.001 0.006 0.003 0.011 0.016 0.002 0.002 0.004 0.004 0.002 0.004 0.001 0.002 0.001 0.002 0.002 0.003 0.004 0.003 0.001 0.002 0.002 0.003 0.002
1.05 1.06 1.94 0.33 1.16 0.24 0.37 0.33 1.42 0.18 0.47 0.51 0.27 0.75 0.34 1.32 1.64 0.25 0.72 0.75 0.17 1.02 0.46 1.85 2.62 0.30 0.31 0.58 0.73 0.35 0.60 0.21 0.27 0.19 0.34 0.40 0.56 0.63 0.45 0.19 0.31 0.36 0.44 0.33
0.12 0.13 0.23 0.04 0.14 0.03 0.04 0.04 0.17 0.02 0.06 0.06 0.03 0.09 0.04 0.16 0.19 0.03 0.09 0.09 0.02 0.12 0.05 0.22 0.31 0.03 0.04 0.07 0.09 0.04 0.07 0.03 0.03 0.02 0.04 0.05 0.07 0.07 0.05 0.02 0.04 0.04 0.05 0.04
0.02 0.02 0.04 0.01 0.02 0.01 0.01 0.01 0.03 0.00 0.01 0.01 0.01 0.02 0.01 0.03 0.03 0.01 0.01 0.02 0.00 0.02 0.01 0.04 0.05 0.01 0.01 0.01 0.02 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
120
Maryland - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Perry Hall (21128; 28,705) Randallstown (21133; 30,870) Reisterstown (21136; 22,438) Severn (21144; 35,076) Severna Park (21146; 28,507) Westminster (21157; 20,330) White Marsh (21162; 8,485) Woodlawn (21207; 36,079) Lochearn (21207; 25,269) Pikesville (21208; 29,123) Edgemere (21219; 9,248) Middle River (21220; 23,958) Baltimore (21220; 593,352) Essex (21221; 39,078) Dundalk (21222; 62,306) Brooklyn Park (21225; 10,938) Lansdowne-Baltimore Highlands (21227; 15,724) Arbutus (21227; 20,116) Catonsville (21228; 39,820) Carney (21234; 28,264) Parkville (21234; 31,118) Overlea (21236; 12,148) Rossville (21237; 11,515) Rosedale (21237; 19,199) Milford Mill (21244; 26,527) Towson (21285; 51,793) Hampton (21286; 5,004) Cape St. Claire (21401; 8,022) Parole (21401; 14,031) Annapolis (21409; 37,425) Cumberland (21504; 19,364) Easton (21601; 16,957) Rock Hall (21661; 16,068) Linganore-Bartonsville (21701; 12,529) Ballenger Creek (21703; 13,518) Frederick (21704; 71,815) Hagerstown (21740; 40,186) Halfway (21740; 10,065) Green Valley (21770; 12,262) Mount Airy (21771; 17,080) Eldersburg (21784; 27,741) Walkersville (21793; 6,854) Salisbury (21803; 34,898) Ocean Pines (21811; 10,496) Elkton (21921; 23,289) Others (N/A; 455,971) Total 4,354,057
1,465 1,325 2,180 981 894 2,718 3,872 1,358 1,881 1,396 4,410 2,491 58 1,730 901 4,233 3,594 2,368 1,105 1,697 1,829 3,587 3,766 2,464 2,019 778 4,127 3,634 2,407 1,299 4,072 3,433 3,847 2,362 2,892 581 1,908 4,503 2,288 2,058 1,208 4,319 2,254 3,878 2,530 N/A
0.004 0.005 0.003 0.006 0.006 0.002 0.001 0.004 0.003 0.004 0.001 0.002 0.045 0.003 0.006 0.001 0.001 0.002 0.005 0.004 0.003 0.001 0.001 0.002 0.003 0.007 0.001 0.001 0.002 0.005 0.001 0.002 0.001 0.002 0.002 0.009 0.003 0.001 0.003 0.003 0.005 0.001 0.003 0.001 0.002 0.058 0.608
0.68 0.75 0.44 0.96 1.04 0.34 0.22 0.73 0.52 0.71 0.18 0.38 7.41 0.57 1.03 0.19 0.24 0.40 0.88 0.58 0.54 0.24 0.23 0.38 0.48 1.16 0.20 0.24 0.39 0.77 0.20 0.26 0.22 0.40 0.32 1.42 0.51 0.18 0.42 0.48 0.82 0.19 0.42 0.22 0.37 9.59 100.0
0.08 0.09 0.05 0.11 0.12 0.04 0.03 0.09 0.06 0.08 0.02 0.04 0.88 0.07 0.12 0.02 0.03 0.05 0.10 0.07 0.06 0.03 0.03 0.05 0.06 0.14 0.02 0.03 0.05 0.09 0.02 0.03 0.03 0.05 0.04 0.17 0.06 0.02 0.05 0.06 0.10 0.02 0.05 0.03 0.04 1.14 11.84
0.01 0.02 0.01 0.02 0.02 0.01 0.00 0.02 0.01 0.01 0.00 0.01 0.15 0.01 0.02 0.00 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.02 0.00 0.00 0.01 0.02 0.00 0.01 0.00 0.01 0.01 0.03 0.01 0.00 0.01 0.01 0.02 0.00 0.01 0.00 0.01 0.20 2.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.11 Year
121
LATENT DEMAND BY YEAR - NEW JERSEY The Latent Demand for Online Sports Programming in New Jersey: 2002 - 2012 New Jersey % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.70 0.72 0.75 0.77 0.81 0.86 0.92 0.98 1.05 1.12 1.19
16.58% 16.66% 16.74% 16.81% 16.87% 16.82% 16.75% 16.68% 16.61% 16.54% 16.47%
2.89% 2.90% 2.92% 2.94% 2.95% 2.94% 2.92% 2.91% 2.89% 2.88% 2.86%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Paterson Edison Newark
Others
Jersey City
The Latent Demand for Online Sports Programming in the United States and New Jersey: 2007
New Jersey
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.12
122
CITIES SORTED BY RANK - NEW JERSEY
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Jersey City (236,222) Newark (302,015) Edison (97,687) Paterson (155,903) Elizabeth (137,883) Toms River (86,327) Wayne (54,069) Clifton (83,843) East Brunswick (46,756) Union (54,405) West Orange (44,943) Westfield (31,342) Sayreville (50,382) Teaneck (39,260) Montclair (38,977) Hoboken (45,322) Livingston (27,391) Trenton (85,379) Ridgewood (24,841) Millburn (19,765) Vineland (63,573) Bloomfield (47,683) Fort Lee (43,438) Bayonne (57,526) Passaic (71,164) Hackensack (46,902) Fair Lawn (31,518) Paramus (29,433) Plainfield (48,420) Irvington (60,695) East Orange (66,277) Ewing (35,707) Perth Amboy (53,662) Summit (21,652) New Brunswick (54,647) West Milford (26,410) Union City (63,427) Linden (41,831) Maplewood (23,868) Camden (80,188) Franklin Lakes (14,184) Scotch Plains (22,732)
135 159 199 310 333 334 362 400 506 575 606 614 652 659 664 692 739 755 784 788 800 801 806 856 857 902 924 929 934 961 992 1,048 1,067 1,072 1,106 1,119 1,127 1,130 1,158 1,172 1,173 1,192
0.024 0.022 0.018 0.014 0.013 0.013 0.012 0.011 0.010 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005
2.80 2.54 2.13 1.60 1.52 1.50 1.42 1.33 1.11 1.01 0.97 0.97 0.93 0.92 0.91 0.89 0.85 0.83 0.81 0.81 0.80 0.80 0.79 0.75 0.75 0.72 0.71 0.71 0.71 0.70 0.67 0.64 0.63 0.63 0.62 0.61 0.61 0.61 0.60 0.59 0.59 0.58
0.47 0.43 0.36 0.27 0.26 0.25 0.24 0.22 0.19 0.17 0.16 0.16 0.16 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10
0.08 0.07 0.06 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
123
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
South Plainfield (27,124) Kearny (36,607) Belleville (35,928) Cranford (22,578) Wyckoff (16,508) Pennsauken (35,737) Old Bridge (22,833) Nutley (27,362) Bergenfield (26,131) Oakland (18,244) Rahway (31,111) Englewood (26,830) West New York (47,632) Somerset (23,040) Berkeley Heights (13,407) South Orange (16,964) Tenafly (15,532) Tinton Falls (20,245) Ramsey (15,358) Upper Saddle River (10,534) Hillside (21,747) Garfield (30,012) Long Branch (32,097) Millville (29,996) Madison (14,517) Point Pleasant (21,470) Colonia (17,811) Glen Rock (11,456) North Plainfield (21,262) Orange (32,868) Dumont (17,783) Rutherford (18,030) Ringwood (13,953) Carteret (24,141) Morristown (19,761) Metuchen (14,957) Roselle (21,868) Morganville (11,255) Lakewood (36,065) New Providence (12,198) Woodbridge (18,309) Lodi (25,448) Atlantic City (40,824) Iselin (16,698)
1,213 1,276 1,278 1,295 1,305 1,319 1,332 1,372 1,377 1,411 1,414 1,423 1,471 1,475 1,541 1,575 1,581 1,599 1,640 1,654 1,717 1,722 1,772 1,815 1,830 1,832 1,838 1,849 1,870 1,872 1,891 1,921 1,947 1,949 1,952 1,959 1,973 1,986 1,994 1,995 1,996 1,998 2,004 2,012
0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.57 0.55 0.55 0.54 0.54 0.53 0.53 0.51 0.51 0.49 0.49 0.49 0.48 0.47 0.45 0.44 0.44 0.44 0.42 0.42 0.40 0.40 0.39 0.38 0.38 0.38 0.38 0.37 0.37 0.37 0.36 0.36 0.36 0.36 0.36 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.34 0.34
0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
124
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hopatcong (16,472) Palisades Park (22,545) Edgewater (16,951) Kinnelon (10,096) Cliffside Park (23,012) Springfield (14,429) Hawthorne (18,879) Lyndhurst (19,383) Dover (19,306) Verona (13,533) Elmwood Park (19,234) Haddonfield (11,423) Cedar Grove (12,300) New Milford (16,397) Avenel (17,552) South River (18,340) Clark (14,597) West Caldwell (11,233) Rumson (7,693) Fords (15,032) Pompton Lakes (13,952) North Haledon (12,150) River Vale (9,449) Middlesex (14,735) Secaucus (14,878) Glassboro (19,524) Bernardsville (8,399) Berlin (14,306) North Caldwell (7,288) Hillsdale (10,291) Chatham (8,327) Park Ridge (9,802) Saddle Brook (13,155) Cresskill (9,781) Saddle River (5,979) Princeton (11,911) North Arlington (15,484) River Edge (11,032) Closter (9,395) Florham Park (8,857) Highland Park (14,688) Eatontown (14,524) Woodcliff Lake (6,339) Montvale (8,259)
2,027 2,030 2,044 2,053 2,063 2,066 2,096 2,113 2,117 2,152 2,160 2,186 2,225 2,229 2,235 2,243 2,261 2,286 2,294 2,327 2,328 2,344 2,363 2,375 2,388 2,414 2,425 2,451 2,466 2,472 2,486 2,487 2,517 2,537 2,613 2,616 2,618 2,645 2,658 2,662 2,675 2,677 2,683 2,721
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.34 0.34 0.34 0.34 0.33 0.33 0.33 0.32 0.32 0.32 0.32 0.31 0.30 0.30 0.30 0.30 0.30 0.29 0.29 0.29 0.29 0.28 0.28 0.28 0.28 0.28 0.27 0.27 0.27 0.27 0.27 0.27 0.26 0.26 0.25 0.25 0.25 0.25 0.25 0.25 0.24 0.24 0.24 0.24
0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
125
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hasbrouck Heights (11,714) Allendale (7,110) Washington Township (8,938) Lincoln Park (10,796) West Paterson (12,274) Waldwick (9,780) Old Tappan (7,210) Oradell (8,017) Norwood (7,883) Wanaque (10,982) Englewood Cliffs (6,793) Totowa (11,890) Roselle Park (13,336) Pleasantville (19,401) Glen Ridge (6,704) Beachwood (11,908) Ocean City (15,881) Westwood (11,218) Hammonton (15,550) Kendall Park (9,006) Mountainside (6,841) Ridgefield Park (12,669) Freehold (13,344) Watchung (6,344) Leonia (8,911) Mountain Lakes (4,535) Fanwood (7,497) Somerville (12,471) Little Falls (10,855) Ridgefield (11,542) Lindenwold (16,936) Butler (10,629) Bridgeton (22,591) Brigantine (13,313) Mendham (5,348) Lincroft (6,255) West Long Branch (8,192) Little Silver (6,247) Fairfield (7,063) Collingswood (13,594) Maywood (9,448) Fair Haven (6,033) Fairview (14,518) Emerson (7,788)
2,760 2,781 2,790 2,796 2,813 2,817 2,829 2,853 2,856 2,863 2,869 2,876 2,881 2,882 2,909 2,933 2,936 3,044 3,048 3,049 3,071 3,103 3,129 3,144 3,154 3,164 3,179 3,180 3,182 3,225 3,281 3,284 3,293 3,352 3,374 3,379 3,382 3,385 3,391 3,392 3,393 3,396 3,397 3,423
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
126
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Strathmore (6,740) Red Bank (12,229) Ashland (8,375) Matawan (8,946) Morris Plains (6,663) Harrison (13,413) Pennsville (11,657) Phillipsburg (14,800) Boonton (8,392) Little Ferry (10,971) Manville (10,636) Bloomingdale (7,980) Harrington Park (5,396) Hackettstown (10,403) Demarest (5,225) Marlton (10,260) Ventnor City (12,601) Midland Park (6,974) Wallington (11,489) Williamstown (11,812) Milltown (7,608) Spotswood (9,321) Northfield (9,138) Guttenberg (11,651) Pine Hill (12,297) Echelon (10,440) Somers Point (12,086) Browns Mills (11,257) Budd Lake (8,100) Palmyra (9,718) Dayton (6,235) Jamesburg (8,287) Linwood (8,197) Bellmawr (10,951) Absecon (8,764) Bogota (8,085) Kenilworth (8,047) Bound Brook (10,235) Wood-Ridge (7,703) Caldwell (7,617) Mount Arlington (6,877) Margate City (10,073) East Freehold (4,936) Woodbury (10,849) Pitman (9,105)
3,430 3,432 3,480 3,490 3,512 3,551 3,556 3,558 3,580 3,581 3,596 3,615 3,619 3,625 3,631 3,653 3,659 3,669 3,692 3,704 3,715 3,716 3,720 3,724 3,734 3,739 3,773 3,786 3,787 3,822 3,845 3,846 3,852 3,868 3,871 3,896 3,907 3,922 3,981 3,993 4,020 4,022 4,023 4,078 4,085
0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
127
New Jersey - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Roseland (5,470) Dunellen (7,533) Clayton (8,351) East Rutherford (8,859) Gloucester City (11,995) Burlington (10,131) Audubon (8,747) Union Beach (7,058) Oceanport (5,902) Haddon Heights (7,188) South Amboy (8,300) Haledon (9,036) Keansburg (10,771) Manasquan (6,211) Rockaway (6,322) Asbury Park (16,468) Alpine (2,883) Others (579,901) Total 5,875,812
4,095 4,131 4,142 4,143 4,159 4,188 4,238 4,295 4,302 4,317 4,320 4,363 4,513 4,514 4,573 4,613 4,634 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.082 0.863
0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 9.51 100.0
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.60 16.82
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 2.94
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.13
CITIES SORTED BY ZIPCODE - NEW JERSEY
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Avenel (07001; 17,552) Bayonne (07002; 57,526) Bloomfield (07003; 47,683) Fairfield (07004; 7,063) Boonton (07005; 8,392) North Caldwell (07006; 7,288) Caldwell (07006; 7,617) West Caldwell (07007; 11,233) Carteret (07008; 24,141) Cedar Grove (07009; 12,300) Cliffside Park (07010; 23,012) Clifton (07011; 83,843) Cranford (07016; 22,578) East Orange (07017; 66,277) Edgewater (07020; 16,951) Fairview (07022; 14,518) Fanwood (07023; 7,497)
2,235 856 801 3,391 3,580 2,466 3,993 2,286 1,949 2,225 2,063 400 1,295 992 2,044 3,397 3,179
0.003 0.006 0.007 0.002 0.001 0.002 0.001 0.003 0.003 0.003 0.003 0.011 0.005 0.006 0.003 0.002 0.002
0.30 0.75 0.80 0.18 0.17 0.27 0.15 0.29 0.36 0.30 0.33 1.33 0.54 0.67 0.34 0.18 0.20
0.05 0.13 0.13 0.03 0.03 0.05 0.02 0.05 0.06 0.05 0.06 0.22 0.09 0.11 0.06 0.03 0.03
0.01 0.02 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.04 0.02 0.02 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
128
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Fort Lee (07024; 43,438) Garfield (07026; 30,012) Glen Ridge (07028; 6,704) Harrison (07029; 13,413) Hoboken (07030; 45,322) North Arlington (07031; 15,484) Kenilworth (07033; 8,047) Lincoln Park (07035; 10,796) Linden (07036; 41,831) Livingston (07039; 27,391) Maplewood (07040; 23,868) Millburn (07041; 19,765) Montclair (07043; 38,977) Verona (07044; 13,533) Mountain Lakes (07046; 4,535) Orange (07050; 32,868) West Orange (07052; 44,943) Passaic (07055; 71,164) Wallington (07057; 11,489) Plainfield (07061; 48,420) North Plainfield (07062; 21,262) Rahway (07065; 31,111) Clark (07066; 14,597) Colonia (07067; 17,811) Roseland (07068; 5,470) Watchung (07069; 6,344) Rutherford (07070; 18,030) Lyndhurst (07071; 19,383) East Rutherford (07073; 8,859) Wood-Ridge (07075; 7,703) Scotch Plains (07076; 22,732) South Orange (07079; 16,964) South Plainfield (07080; 27,124) Springfield (07081; 14,429) Union (07083; 54,405) Union City (07087; 63,427) Westfield (07090; 31,342) Mountainside (07092; 6,841) Guttenberg (07093; 11,651) West New York (07093; 47,632) Secaucus (07094; 14,878) Woodbridge (07095; 18,309) Kearny (07099; 36,607) Belleville (07109; 35,928)
806 1,722 2,909 3,551 692 2,618 3,907 2,796 1,130 739 1,158 788 664 2,152 3,164 1,872 606 857 3,692 934 1,870 1,414 2,261 1,838 4,095 3,144 1,921 2,113 4,143 3,981 1,192 1,575 1,213 2,066 575 1,127 614 3,071 3,724 1,471 2,388 1,996 1,276 1,278
0.007 0.003 0.002 0.001 0.008 0.002 0.001 0.002 0.005 0.007 0.005 0.007 0.008 0.003 0.002 0.003 0.008 0.006 0.001 0.006 0.003 0.004 0.003 0.003 0.001 0.002 0.003 0.003 0.001 0.001 0.005 0.004 0.005 0.003 0.009 0.005 0.008 0.002 0.001 0.004 0.002 0.003 0.005 0.005
0.79 0.40 0.22 0.17 0.89 0.25 0.15 0.23 0.61 0.85 0.60 0.81 0.91 0.32 0.20 0.37 0.97 0.75 0.16 0.71 0.37 0.49 0.30 0.38 0.14 0.20 0.36 0.32 0.14 0.15 0.58 0.44 0.57 0.33 1.01 0.61 0.97 0.21 0.16 0.48 0.28 0.35 0.55 0.55
0.13 0.07 0.04 0.03 0.15 0.04 0.03 0.04 0.10 0.14 0.10 0.14 0.15 0.05 0.03 0.06 0.16 0.13 0.03 0.12 0.06 0.08 0.05 0.06 0.02 0.03 0.06 0.05 0.02 0.02 0.10 0.07 0.10 0.06 0.17 0.10 0.16 0.04 0.03 0.08 0.05 0.06 0.09 0.09
0.02 0.01 0.01 0.01 0.03 0.01 0.00 0.01 0.02 0.02 0.02 0.02 0.03 0.01 0.01 0.01 0.03 0.02 0.00 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.00 0.02 0.01 0.02 0.01 0.03 0.02 0.03 0.01 0.00 0.01 0.01 0.01 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
129
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Nutley (07110; 27,362) Irvington (07111; 60,695) Newark (07114; 302,015) Roselle (07203; 21,868) Roselle Park (07204; 13,336) Hillside (07205; 21,747) Elizabeth (07206; 137,883) Jersey City (07390; 236,222) Allendale (07401; 7,110) Bloomingdale (07403; 7,980) Kinnelon (07405; 10,096) Butler (07405; 10,629) Elmwood Park (07407; 19,234) Fair Lawn (07410; 31,518) Franklin Lakes (07417; 14,184) Little Falls (07424; 10,855) West Paterson (07424; 12,274) Midland Park (07432; 6,974) Oakland (07436; 18,244) Pompton Lakes (07442; 13,952) Ramsey (07446; 15,358) Ridgewood (07450; 24,841) Glen Rock (07452; 11,456) Ringwood (07456; 13,953) Saddle River (07458; 5,979) Upper Saddle River (07458; 10,534) Waldwick (07463; 9,780) Wanaque (07465; 10,982) Wayne (07474; 54,069) West Milford (07480; 26,410) Wyckoff (07481; 16,508) Hawthorne (07507; 18,879) Haledon (07508; 9,036) North Haledon (07508; 12,150) Paterson (07510; 155,903) Totowa (07511; 11,890) Hackensack (07601; 46,902) Bogota (07603; 8,085) Hasbrouck Heights (07604; 11,714) Leonia (07605; 8,911) Maywood (07607; 9,448) Alpine (07620; 2,883) Bergenfield (07621; 26,131) Closter (07624; 9,395)
1,372 961 159 1,973 2,881 1,717 333 135 2,781 3,615 2,053 3,284 2,160 924 1,173 3,182 2,813 3,669 1,411 2,328 1,640 784 1,849 1,947 2,613 1,654 2,817 2,863 362 1,119 1,305 2,096 4,363 2,344 310 2,876 902 3,896 2,760 3,154 3,393 4,634 1,377 2,658
0.004 0.006 0.022 0.003 0.002 0.003 0.013 0.024 0.002 0.001 0.003 0.002 0.003 0.006 0.005 0.002 0.002 0.001 0.004 0.002 0.004 0.007 0.003 0.003 0.002 0.004 0.002 0.002 0.012 0.005 0.005 0.003 0.001 0.002 0.014 0.002 0.006 0.001 0.002 0.002 0.002 0.001 0.004 0.002
0.51 0.70 2.54 0.35 0.22 0.40 1.52 2.80 0.24 0.17 0.34 0.19 0.32 0.71 0.59 0.20 0.23 0.17 0.49 0.29 0.42 0.81 0.37 0.36 0.25 0.42 0.23 0.23 1.42 0.61 0.54 0.33 0.13 0.28 1.60 0.22 0.72 0.15 0.24 0.20 0.18 0.12 0.51 0.25
0.09 0.12 0.43 0.06 0.04 0.07 0.26 0.47 0.04 0.03 0.06 0.03 0.05 0.12 0.10 0.03 0.04 0.03 0.08 0.05 0.07 0.14 0.06 0.06 0.04 0.07 0.04 0.04 0.24 0.10 0.09 0.06 0.02 0.05 0.27 0.04 0.12 0.03 0.04 0.03 0.03 0.02 0.09 0.04
0.02 0.02 0.07 0.01 0.01 0.01 0.04 0.08 0.01 0.00 0.01 0.01 0.01 0.02 0.02 0.01 0.01 0.00 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.02 0.02 0.01 0.00 0.01 0.05 0.01 0.02 0.00 0.01 0.01 0.01 0.00 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
130
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Cresskill (07626; 9,781) Demarest (07627; 5,225) Dumont (07628; 17,783) Emerson (07630; 7,788) Englewood (07631; 26,830) Englewood Cliffs (07632; 6,793) Harrington Park (07640; 5,396) Little Ferry (07643; 10,971) Lodi (07644; 25,448) Montvale (07645; 8,259) New Milford (07646; 16,397) Norwood (07648; 7,883) Oradell (07649; 8,017) Palisades Park (07650; 22,545) Paramus (07653; 29,433) Park Ridge (07656; 9,802) Ridgefield (07657; 11,542) Ridgefield Park (07660; 12,669) River Edge (07661; 11,032) Saddle Brook (07663; 13,155) Teaneck (07666; 39,260) Tenafly (07670; 15,532) River Vale (07675; 9,449) Old Tappan (07675; 7,210) Westwood (07675; 11,218) Washington Township (07676; 8,938) Hillsdale (07676; 10,291) Woodcliff Lake (07677; 6,339) Red Bank (07702; 12,229) Fair Haven (07704; 6,033) Asbury Park (07712; 16,468) Tinton Falls (07727; 20,245) Freehold (07728; 13,344) East Freehold (07728; 4,936) Keansburg (07734; 10,771) Union Beach (07735; 7,058) Lincroft (07738; 6,255) Little Silver (07739; 6,247) Long Branch (07740; 32,097) Strathmore (07747; 6,740) Matawan (07747; 8,946) Morganville (07751; 11,255) Oceanport (07757; 5,902) Rumson (07760; 7,693)
2,537 3,631 1,891 3,423 1,423 2,869 3,619 3,581 1,998 2,721 2,229 2,856 2,853 2,030 929 2,487 3,225 3,103 2,645 2,517 659 1,581 2,363 2,829 3,044 2,790 2,472 2,683 3,432 3,396 4,613 1,599 3,129 4,023 4,513 4,295 3,379 3,385 1,772 3,430 3,490 1,986 4,302 2,294
0.002 0.001 0.003 0.002 0.004 0.002 0.001 0.001 0.003 0.002 0.003 0.002 0.002 0.003 0.006 0.002 0.002 0.002 0.002 0.002 0.008 0.004 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.004 0.002 0.001 0.001 0.001 0.002 0.002 0.003 0.002 0.002 0.003 0.001 0.003
0.26 0.17 0.36 0.18 0.49 0.23 0.17 0.17 0.35 0.24 0.30 0.23 0.23 0.34 0.71 0.27 0.20 0.21 0.25 0.26 0.92 0.44 0.28 0.23 0.21 0.23 0.27 0.24 0.18 0.18 0.12 0.44 0.20 0.14 0.12 0.13 0.18 0.18 0.39 0.18 0.18 0.35 0.13 0.29
0.04 0.03 0.06 0.03 0.08 0.04 0.03 0.03 0.06 0.04 0.05 0.04 0.04 0.06 0.12 0.04 0.03 0.03 0.04 0.04 0.15 0.07 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.02 0.07 0.03 0.02 0.02 0.02 0.03 0.03 0.07 0.03 0.03 0.06 0.02 0.05
0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
131
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
West Long Branch (07764; 8,192) Eatontown (07799; 14,524) Dover (07802; 19,306) Budd Lake (07828; 8,100) Hackettstown (07840; 10,403) Hopatcong (07843; 16,472) Mount Arlington (07856; 6,877) Rockaway (07866; 6,322) Summit (07902; 21,652) Berkeley Heights (07922; 13,407) Bernardsville (07924; 8,399) Chatham (07928; 8,327) Florham Park (07932; 8,857) Madison (07940; 14,517) Mendham (07945; 5,348) Morris Plains (07950; 6,663) Morristown (07961; 19,761) New Providence (07974; 12,198) Berlin (08009; 14,306) Browns Mills (08015; 11,257) Burlington (08016; 10,131) Lindenwold (08021; 16,936) Pine Hill (08021; 12,297) Glassboro (08028; 19,524) Gloucester City (08030; 11,995) Haddonfield (08033; 11,423) Ashland (08034; 8,375) Haddon Heights (08035; 7,188) Hammonton (08037; 15,550) Echelon (08043; 10,440) Marlton (08053; 10,260) Palmyra (08065; 9,718) Pennsville (08070; 11,657) Pitman (08071; 9,105) Williamstown (08094; 11,812) Woodbury (08097; 10,849) Bellmawr (08099; 10,951) Camden (08104; 80,188) Audubon (08106; 8,747) Collingswood (08108; 13,594) Pennsauken (08109; 35,737) Absecon (08201; 8,764) Brigantine (08203; 13,313) Linwood (08221; 8,197)
3,382 2,677 2,117 3,787 3,625 2,027 4,020 4,573 1,072 1,541 2,425 2,486 2,662 1,830 3,374 3,512 1,952 1,995 2,451 3,786 4,188 3,281 3,734 2,414 4,159 2,186 3,480 4,317 3,048 3,739 3,653 3,822 3,556 4,085 3,704 4,078 3,868 1,172 4,238 3,392 1,319 3,871 3,352 3,852
0.002 0.002 0.003 0.001 0.001 0.003 0.001 0.001 0.005 0.004 0.002 0.002 0.002 0.003 0.002 0.002 0.003 0.003 0.002 0.001 0.001 0.002 0.001 0.002 0.001 0.003 0.002 0.001 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.005 0.001 0.002 0.005 0.001 0.002 0.001
0.18 0.24 0.32 0.16 0.17 0.34 0.14 0.12 0.63 0.45 0.27 0.27 0.25 0.38 0.18 0.18 0.36 0.35 0.27 0.16 0.14 0.19 0.16 0.28 0.14 0.31 0.18 0.13 0.21 0.16 0.17 0.16 0.17 0.14 0.16 0.14 0.15 0.59 0.13 0.18 0.53 0.15 0.19 0.15
0.03 0.04 0.05 0.03 0.03 0.06 0.02 0.02 0.11 0.08 0.05 0.04 0.04 0.06 0.03 0.03 0.06 0.06 0.05 0.03 0.02 0.03 0.03 0.05 0.02 0.05 0.03 0.02 0.04 0.03 0.03 0.03 0.03 0.02 0.03 0.02 0.03 0.10 0.02 0.03 0.09 0.03 0.03 0.03
0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.00 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.00 0.00 0.00 0.01 0.00 0.00 0.00 0.00 0.02 0.00 0.01 0.02 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
132
New Jersey - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Northfield (08225; 9,138) Ocean City (08226; 15,881) Pleasantville (08234; 19,401) Somers Point (08244; 12,086) Bridgeton (08302; 22,591) Clayton (08312; 8,351) Millville (08332; 29,996) Vineland (08360; 63,573) Atlantic City (08401; 40,824) Margate City (08402; 10,073) Ventnor City (08406; 12,601) Princeton (08544; 11,911) Ewing (08618; 35,707) Trenton (08640; 85,379) Lakewood (08701; 36,065) Beachwood (08722; 11,908) Manasquan (08736; 6,211) Point Pleasant (08742; 21,470) Toms River (08753; 86,327) Bound Brook (08805; 10,235) Dayton (08810; 6,235) Dunellen (08812; 7,533) East Brunswick (08816; 46,756) Edison (08818; 97,687) Kendall Park (08824; 9,006) Iselin (08830; 16,698) Jamesburg (08831; 8,287) Manville (08835; 10,636) Metuchen (08840; 14,957) Middlesex (08846; 14,735) Milltown (08850; 7,608) Old Bridge (08857; 22,833) Fords (08863; 15,032) Perth Amboy (08863; 53,662) Phillipsburg (08865; 14,800) Sayreville (08872; 50,382) Somerset (08873; 23,040) Somerville (08876; 12,471) South Amboy (08879; 8,300) South River (08882; 18,340) Spotswood (08884; 9,321) New Brunswick (08902; 54,647) Highland Park (08904; 14,688) Others (N/A; 579,901) Total 5,875,812
3,720 2,936 2,882 3,773 3,293 4,142 1,815 800 2,004 4,022 3,659 2,616 1,048 755 1,994 2,933 4,514 1,832 334 3,922 3,845 4,131 506 199 3,049 2,012 3,846 3,596 1,959 2,375 3,715 1,332 2,327 1,067 3,558 652 1,475 3,180 4,320 2,243 3,716 1,106 2,675 N/A
0.001 0.002 0.002 0.001 0.002 0.001 0.003 0.007 0.003 0.001 0.001 0.002 0.006 0.007 0.003 0.002 0.001 0.003 0.013 0.001 0.001 0.001 0.010 0.018 0.002 0.003 0.001 0.001 0.003 0.002 0.001 0.005 0.002 0.005 0.001 0.008 0.004 0.002 0.001 0.003 0.001 0.005 0.002 0.082 0.863
0.16 0.22 0.22 0.16 0.19 0.14 0.38 0.80 0.34 0.14 0.17 0.25 0.64 0.83 0.35 0.22 0.12 0.38 1.50 0.15 0.15 0.14 1.11 2.13 0.21 0.34 0.15 0.17 0.35 0.28 0.16 0.53 0.29 0.63 0.17 0.93 0.47 0.20 0.13 0.30 0.16 0.62 0.24 9.51 100.0
0.03 0.04 0.04 0.03 0.03 0.02 0.06 0.13 0.06 0.02 0.03 0.04 0.11 0.14 0.06 0.04 0.02 0.06 0.25 0.03 0.03 0.02 0.19 0.36 0.04 0.06 0.03 0.03 0.06 0.05 0.03 0.09 0.05 0.11 0.03 0.16 0.08 0.03 0.02 0.05 0.03 0.10 0.04 1.60 16.82
0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.02 0.01 0.00 0.00 0.01 0.02 0.02 0.01 0.01 0.00 0.01 0.04 0.00 0.00 0.00 0.03 0.06 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.02 0.01 0.02 0.01 0.03 0.01 0.01 0.00 0.01 0.00 0.02 0.01 0.28 2.94
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.14 Year
133
LATENT DEMAND BY YEAR - NEW YORK The Latent Demand for Online Sports Programming in New York: 2002 - 2012 New York % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
2.44 2.51 2.58 2.65 2.77 2.96 3.17 3.41 3.66 3.93 4.22
57.98% 57.86% 57.75% 57.63% 57.54% 57.62% 57.73% 57.83% 57.94% 58.04% 58.15%
10.10% 10.09% 10.08% 10.07% 10.06% 10.07% 10.08% 10.09% 10.09% 10.10% 10.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Oyster Bay Brookhaven Hempstead
New York
Others
The Latent Demand for Online Sports Programming in the United States and New York: 2007
New York
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.15
134
CITIES SORTED BY RANK - NEW YORK
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
New York (8,399,341) Hempstead (755,785) Brookhaven (547,139) Oyster Bay (313,285) Islip (357,578) Huntington (211,400) Babylon (232,884) Smithtown (131,200) Yonkers (200,098) Greenburgh (100,354) Clarkstown (86,394) Amherst (116,020) Buffalo (255,774) Rochester (192,132) Greece (95,692) Colonie (85,490) New Rochelle (75,420) White Plains (68,260) Southampton (71,462) Levittown (53,067) Yorktown (39,916) Scarsdale (18,104) Clifton Park (47,601) Syracuse (131,009) Cheektowaga (84,597) Brentwood (53,917) Monroe (62,572) New City (34,038) Carmel (40,289) Commack (36,367) Clay (60,452) East Fishkill (38,166) Webster (48,964) Poughkeepsie (51,225) Mount Vernon (68,116) Hicksville (41,260) Hamburg (57,841) Tonawanda (66,651) Pittsford (30,979) Dix Hills (26,024)
1 9 13 28 32 52 78 107 133 160 183 213 224 297 353 377 408 432 454 473 544 552 555 558 572 582 584 593 599 623 626 641 674 690 702 706 718 721 734 735
0.870 0.141 0.093 0.067 0.063 0.047 0.038 0.029 0.024 0.022 0.019 0.017 0.017 0.014 0.013 0.012 0.011 0.011 0.010 0.010 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007
29.44 4.78 3.13 2.26 2.14 1.60 1.28 0.97 0.82 0.74 0.65 0.59 0.57 0.48 0.42 0.41 0.38 0.37 0.35 0.34 0.31 0.30 0.30 0.30 0.30 0.29 0.29 0.29 0.29 0.28 0.28 0.27 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.25
16.96 2.75 1.80 1.30 1.23 0.92 0.74 0.56 0.47 0.43 0.37 0.34 0.33 0.27 0.24 0.23 0.22 0.21 0.20 0.20 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.14
2.96 0.48 0.32 0.23 0.22 0.16 0.13 0.10 0.08 0.07 0.07 0.06 0.06 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
135
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Albany (90,049) Rye (47,306) West Babylon (43,452) Riverhead (56,810) East Meadow (37,461) Eastchester (32,088) Oceanside (32,733) Guilderland (42,057) Penfield (39,001) Mamaroneck (29,089) Harrison (30,262) Freeport (43,595) Bethlehem (38,037) Henrietta (46,903) Ossining (36,519) Warwick (38,822) Clarence (34,356) Garden City (22,377) Plainview (25,637) Lancaster (46,728) Irondequoit (49,501) Valley Stream (35,378) West Islip (28,907) Somers (23,969) Coram (34,923) Merrick (22,764) Manlius (34,485) Elmont (32,657) Long Beach (35,874) Haverstraw (37,329) Bedford (20,089) Holbrook (27,512) West Seneca (42,514) Massapequa (22,652) Rockville Centre (23,883) Lindenhurst (30,344) Brighton (35,588) Centereach (27,285) Huntington Station (29,910) North Castle (15,309) Wallkill (34,810) Franklin Square (29,342) Cicero (35,473) Central Islip (31,950)
738 748 758 766 807 812 822 827 828 831 834 836 851 853 855 869 890 892 897 910 950 955 969 988 990 1,010 1,033 1,049 1,064 1,071 1,073 1,079 1,109 1,157 1,159 1,175 1,191 1,193 1,198 1,228 1,231 1,240 1,252 1,256
0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005
0.25 0.25 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16
0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
136
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Schenectady (59,130) Niskayuna (24,293) Montgomery (34,682) Deer Park (28,316) Orchard Park (28,540) Syosset (18,544) Wappinger (28,550) New Windsor (31,237) Wantagh (18,971) Hauppauge (20,100) Glenville (29,560) Chappaqua (9,468) Southeast (22,195) Woodmere (16,447) East Northport (20,845) Glen Cove (27,272) Queensbury (31,754) Lewisboro (13,182) East Massapequa (19,565) Medford (21,985) Saratoga Springs (32,695) Vestal (28,711) La Grange (19,569) Blooming Grove (22,068) Shirley (25,395) North Bellmore (20,079) Lysander (24,530) Wilton (26,460) Rotterdam (30,763) Utica (56,865) Uniondale (23,011) Setauket-East Setauket (15,931) East Hampton (26,039) Massapequa Park (17,089) North Massapequa (19,152) Ronkonkoma (20,029) Troy (45,191) Melville (14,533) Salina (33,170) Peekskill (28,325) West Hempstead (18,713) De Witt (28,500) Jericho (13,045) Port Washington (15,215)
1,281 1,298 1,301 1,308 1,309 1,328 1,347 1,391 1,395 1,416 1,441 1,445 1,454 1,458 1,463 1,478 1,489 1,505 1,507 1,510 1,511 1,515 1,518 1,523 1,525 1,527 1,530 1,563 1,567 1,574 1,580 1,600 1,632 1,634 1,635 1,646 1,647 1,650 1,653 1,657 1,662 1,663 1,672 1,693
0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004
0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12
0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
137
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Niagara Falls (48,414) Copiague (21,922) Selden (21,861) Port Chester (27,986) Sayville (16,735) Southold (25,231) Woodbury (15,804) Stony Point (17,372) Seaford (15,791) Stony Brook (13,727) Bellmore (16,441) Lynbrook (19,441) Rye Brook (12,234) Grand Island (20,004) Bay Shore (23,852) Pearl River (15,553) East Patchogue (20,824) Nanuet (16,707) Lake Ronkonkoma (19,701) Camillus (23,534) Chester (16,950) Holtsville (17,006) North Valley Stream (15,789) Bethpage (16,543) Kent (15,950) North Babylon (17,877) Floral Park (15,519) Mineola (18,843) North Tonawanda (29,196) Briarcliff Manor (8,557) Farmingville (16,458) Kings Park (16,146) Middletown (28,456) Rome (33,423) Wheatfield (21,150) Hyde Park (21,361) Pelham (11,766) South Farmingdale (15,061) Binghamton (41,600) Spring Valley (25,773) Westbury (14,259) Fishkill (19,694) Victor (17,451) Halfmoon (22,364)
1,701 1,708 1,734 1,735 1,746 1,747 1,760 1,761 1,771 1,777 1,783 1,805 1,814 1,817 1,841 1,848 1,850 1,852 1,855 1,860 1,871 1,886 1,893 1,898 1,910 1,929 1,932 1,933 1,934 1,938 1,946 1,961 1,965 1,968 2,010 2,021 2,033 2,047 2,056 2,061 2,081 2,102 2,107 2,112
0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09
0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
138
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Nesconset (11,992) Airmont (11,629) North New Hyde Park (14,542) East Islip (14,078) New Hartford (21,680) East Hills (6,655) Goshen (16,370) Elwood (10,916) East Greenbush (18,129) North Merrick (11,844) Putnam Valley (12,994) Fort Salonga (9,634) St. James (13,268) Bronxville (6,387) Patterson (13,947) Owego (19,640) Malta (15,864) Dobbs Ferry (12,818) Roosevelt (15,854) Newburgh (29,416) Old Westbury (5,710) Lewiston (16,917) Kings Point (5,583) Cornwall (14,393) North Wantagh (12,156) Greenlawn (13,286) Tarrytown (12,387) Miller Place (10,580) Pound Ridge (5,548) North Bay Shore (14,992) Mastic (15,436) Larchmont (6,645) Beacon (18,033) Auburn (26,672) Philipstown (11,190) Hartsdale (9,830) Lake Grove (11,941) Milton (17,585) Romulus (18,745) North Greenbush (14,105) Whitestown (19,012) Mendon (9,901) Great Neck (9,848) Elmira (27,617)
2,131 2,137 2,143 2,166 2,174 2,178 2,198 2,205 2,207 2,246 2,260 2,266 2,270 2,301 2,308 2,315 2,348 2,356 2,359 2,382 2,386 2,453 2,456 2,460 2,467 2,468 2,476 2,478 2,481 2,516 2,533 2,556 2,566 2,595 2,603 2,606 2,612 2,627 2,629 2,674 2,737 2,755 2,761 2,765
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
139
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Mount Sinai (8,734) North Amityville (16,572) Saugerties (17,518) North Hills (4,975) Manhasset (8,362) South Huntington (9,465) New Cassel (13,298) Croton-on-Hudson (8,691) Ardsley (6,959) Terryville (10,589) Jamestown (27,755) Muttontown (3,870) Kingston (22,529) Horseheads (18,941) Watertown (24,924) Malverne (8,655) Yorktown Heights (7,972) Le Ray (21,138) Pawling (11,462) Valley Cottage (9,269) Manorville (11,131) Sullivan (15,725) Chestnut Ridge (8,082) North Lindenhurst (11,767) Geddes (16,557) Aurora (13,332) Lawrence (6,600) Baldwin Harbor (8,147) Ithaca (32,067) Lockport (19,324) Northport (7,849) Brunswick (11,943) Hastings-on-Hudson (8,087) Sleepy Hollow (12,302) Congers (8,303) Monsey (14,504) Suffern (10,918) Irvington (6,735) Kiryas Joel (42,852) Bayport (8,662) Elma (11,491) Bohemia (9,871) Dryden (15,108) Gates-North Gates (15,138)
2,786 2,789 2,801 2,802 2,811 2,816 2,822 2,823 2,843 2,872 2,877 2,886 2,898 2,903 2,905 2,907 2,910 2,919 2,926 2,928 2,938 2,942 2,943 2,958 2,962 2,963 2,965 2,976 2,984 3,011 3,017 3,026 3,037 3,062 3,082 3,104 3,110 3,122 3,127 3,128 3,135 3,153 3,160 3,188
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
140
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
New Paltz (15,592) Lloyd Harbor (3,933) Walworth (9,641) Plainedge (9,195) Wawarsing (17,284) Pleasantville (7,146) Hampton Bays (12,236) Amityville (9,905) Lake Carmel (8,663) Sands Point (3,028) Farmington (12,145) East Rockaway (10,081) Depew (14,247) Pelham Manor (5,337) Sound Beach (9,807) Mahopac (8,478) Pleasant Valley (10,849) Ridge (13,380) Plattsburgh (20,454) Kenmore (13,890) New Hyde Park (9,489) Tappan (6,757) Patchogue (12,354) Ontario (11,266) Lansing (11,983) Ballston (10,493) Mount Kisco (10,270) Garden City Park (7,554) Farmingdale (9,637) Oswego (19,822) Oakdale (8,075) Flower Hill (4,527) Port Washington North (6,157) Port Jefferson (8,384) North Salem (5,384) Arlington (12,481) Plattekill (13,213) Rocky Point (10,185) Delmar (8,292) Roslyn Heights (6,295) Thornwood (5,980) Wesley Hills (5,779) Van Buren (12,221) Fairmount (10,795)
3,200 3,205 3,226 3,231 3,238 3,246 3,266 3,270 3,274 3,296 3,297 3,304 3,317 3,323 3,333 3,346 3,360 3,371 3,372 3,387 3,404 3,407 3,416 3,427 3,429 3,437 3,481 3,510 3,515 3,529 3,542 3,560 3,572 3,591 3,623 3,635 3,660 3,661 3,662 3,667 3,673 3,677 3,688 3,702
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
141
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Potsdam (16,936) Mastic Beach (11,543) Alden (10,764) Geneseo (12,517) Kinderhook (9,630) Sand Lake (8,715) Centerport (5,446) Cold Spring Harbor (4,975) West Haverstraw (10,376) Maybrook (9,448) East Shoreham (5,809) Rhinebeck (9,471) North Bellport (9,007) Cortland (18,657) Bayville (7,219) Middle Island (9,702) Batavia (14,627) Hillcrest (7,106) West Hills (5,607) Williston Park (6,918) Great Neck Plaza (8,914) Red Hook (10,408) Lackawanna (16,529) Old Bethpage (5,400) Washingtonville (7,725) Lake Mohegan (5,979) Endwell (11,706) Macedon (9,889) Scotchtown (8,954) North Patchogue (7,825) Big Flats (8,881) Kirkland (10,306) Fallsburg (14,260) Cohoes (14,316) Hewlett (7,060) Oyster Bay Cove (2,345) New Hempstead (4,862) Kingsbury (13,224) Esopus (9,822) Amsterdam (16,719) Baywood (7,571) Blauvelt (5,207) Pompey (7,628) Stillwater (9,320)
3,706 3,721 3,760 3,774 3,785 3,792 3,795 3,796 3,799 3,808 3,810 3,813 3,820 3,836 3,837 3,840 3,857 3,859 3,860 3,863 3,877 3,881 3,883 3,884 3,893 3,900 3,902 3,911 3,923 3,925 3,944 3,957 3,965 3,971 3,976 3,980 4,000 4,018 4,025 4,033 4,059 4,075 4,090 4,147
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
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New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hamlin (8,840) Pendleton (7,270) Cazenovia (7,672) Montebello (3,763) Skaneateles (7,589) Deerpark (9,697) Waterford (9,366) Canandaigua (11,673) Marlborough (8,700) Port Jefferson Station (7,527) Wyandanch (10,546) Manorhaven (6,936) Wading River (6,668) Brookville (2,126) Geneva (13,396) Olean (13,920) Laurel Hollow (2,113) Myers Corner (5,546) Eden (7,662) Bardonia (4,367) Livonia (8,134) Hawthorne (5,083) Greenfield (9,224) Duanesburg (7,062) Center Moriches (6,655) Glens Falls (13,621) German Flatts (12,517) Valhalla (5,379) Catskill (12,186) West Point (7,138) Canton (10,927) Hastings (9,990) Bath (12,248) Gloversville (14,868) Lake Success (2,958) Clarkson (7,436) Malone (14,271) Westmere (7,188) South Valley Stream (5,638) Boston (8,123) Great Neck Estates (2,744) Newfane (9,389) Walden (8,927) Tuckahoe (6,389) Marcy (8,213)
4,153 4,164 4,173 4,174 4,183 4,185 4,200 4,202 4,212 4,227 4,250 4,269 4,270 4,277 4,290 4,291 4,294 4,298 4,304 4,315 4,337 4,350 4,355 4,357 4,359 4,362 4,370 4,375 4,378 4,418 4,421 4,441 4,459 4,461 4,464 4,469 4,486 4,489 4,490 4,507 4,528 4,531 4,539 4,544 4,548
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
143
New York - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Oneida (10,944) Sea Cliff (4,927) Southport (10,023) Inwood (9,325) Fort Drum (12,123) Lakeview (5,607) Munsey Park (2,568) Red Oaks Mill (4,930) Massena (12,154) Thiells (4,758) Manhasset Hills (3,661) Johnson City (13,809) East Glenville (6,064) Schaghticoke (7,824) Carmel Hamlet (5,650) Wheatley Heights (5,013) Islip Terrace (5,641) Armonk (3,461) Gardiner (6,894) Carle Place (5,247) Fredonia (10,705) Coeymans (7,921) Nyack (6,734) Greenville (6,132) Spackenkill (4,756) Others (2,573,963) Total 22,131,101
4,553 4,554 4,555 4,567 4,575 4,583 4,590 4,601 4,603 4,610 4,615 4,616 4,617 4,618 4,627 4,633 4,636 4,638 4,641 4,665 4,669 4,680 4,683 4,684 4,685 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.297 2.957
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 10.06 100.0
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 5.80 57.62
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.01 10.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
5.16
CITIES SORTED BY ZIPCODE - NEW YORK
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
New York (10005; 8,399,341) Ardsley (10502; 6,959) North Castle (10504; 15,309) Armonk (10504; 3,461) Bedford (10506; 20,089) Southeast (10509; 22,195) Briarcliff Manor (10510; 8,557) Lake Carmel (10512; 8,663) Carmel Hamlet (10512; 5,650)
1 2,843 1,228 4,638 1,073 1,454 1,938 3,274 4,627
0.870 0.002 0.005 0.001 0.005 0.004 0.003 0.002 0.001
29.44 0.07 0.17 0.03 0.18 0.14 0.10 0.06 0.03
16.96 0.04 0.10 0.02 0.11 0.08 0.06 0.03 0.02
2.96 0.01 0.02 0.00 0.02 0.01 0.01 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
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New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Carmel (10512; 40,289) Chappaqua (10514; 9,468) Philipstown (10516; 11,190) Croton-on-Hudson (10520; 8,691) Dobbs Ferry (10522; 12,818) Harrison (10528; 30,262) Hartsdale (10530; 9,830) Hawthorne (10532; 5,083) Irvington (10533; 6,735) Larchmont (10538; 6,645) Mahopac (10541; 8,478) Mamaroneck (10543; 29,089) Lake Mohegan (10547; 5,979) Mount Kisco (10549; 10,270) Mount Vernon (10558; 68,116) North Salem (10560; 5,384) Ossining (10562; 36,519) Peekskill (10566; 28,325) Pleasantville (10570; 7,146) Port Chester (10573; 27,986) Rye Brook (10573; 12,234) Pound Ridge (10576; 5,548) Putnam Valley (10579; 12,994) Rye (10580; 47,306) Scarsdale (10583; 18,104) Somers (10589; 23,969) Lewisboro (10590; 13,182) Tarrytown (10591; 12,387) Sleepy Hollow (10591; 12,302) Thornwood (10594; 5,980) Valhalla (10595; 5,379) Yorktown (10598; 39,916) Yorktown Heights (10598; 7,972) White Plains (10607; 68,260) Greenburgh (10607; 100,354) Hastings-on-Hudson (10706; 8,087) Yonkers (10707; 200,098) Tuckahoe (10707; 6,389) Bronxville (10708; 6,387) Eastchester (10709; 32,088) New Rochelle (10803; 75,420) Pelham (10803; 11,766) Pelham Manor (10803; 5,337) Airmont (10901; 11,629)
599 1,445 2,603 2,823 2,356 834 2,606 4,350 3,122 2,556 3,346 831 3,900 3,481 702 3,623 855 1,657 3,246 1,735 1,814 2,481 2,260 748 552 988 1,505 2,476 3,062 3,673 4,375 544 2,910 432 160 3,037 133 4,544 2,301 812 408 2,033 3,323 2,137
0.008 0.004 0.002 0.002 0.002 0.007 0.002 0.001 0.002 0.002 0.002 0.007 0.001 0.002 0.008 0.001 0.006 0.004 0.002 0.003 0.003 0.002 0.003 0.007 0.009 0.006 0.004 0.002 0.002 0.001 0.001 0.009 0.002 0.011 0.022 0.002 0.024 0.001 0.003 0.007 0.011 0.003 0.002 0.003
0.29 0.14 0.07 0.07 0.08 0.22 0.07 0.04 0.06 0.07 0.05 0.22 0.04 0.05 0.26 0.05 0.22 0.12 0.06 0.12 0.11 0.08 0.09 0.25 0.30 0.20 0.14 0.08 0.06 0.05 0.04 0.31 0.06 0.37 0.74 0.06 0.82 0.04 0.08 0.23 0.38 0.10 0.05 0.09
0.16 0.08 0.04 0.04 0.05 0.13 0.04 0.02 0.03 0.04 0.03 0.13 0.03 0.03 0.15 0.03 0.13 0.07 0.03 0.07 0.06 0.04 0.05 0.14 0.17 0.11 0.08 0.04 0.04 0.03 0.02 0.18 0.04 0.21 0.43 0.04 0.47 0.02 0.05 0.13 0.22 0.06 0.03 0.05
0.03 0.01 0.01 0.01 0.01 0.02 0.01 0.00 0.01 0.01 0.01 0.02 0.00 0.01 0.03 0.00 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.03 0.01 0.04 0.07 0.01 0.08 0.00 0.01 0.02 0.04 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
145
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Suffern (10901; 10,918) Montebello (10901; 3,763) Blauvelt (10913; 5,207) Blooming Grove (10914; 22,068) Chester (10918; 16,950) Congers (10920; 8,303) Goshen (10924; 16,370) Haverstraw (10927; 37,329) Middletown (10941; 28,456) Scotchtown (10941; 8,954) Monroe (10949; 62,572) Kiryas Joel (10950; 42,852) Monsey (10952; 14,504) Nanuet (10954; 16,707) Bardonia (10954; 4,367) New City (10956; 34,038) Clarkstown (10956; 86,394) Nyack (10960; 6,734) Pearl River (10965; 15,553) Chestnut Ridge (10965; 8,082) Spring Valley (10977; 25,773) Wesley Hills (10977; 5,779) Hillcrest (10977; 7,106) New Hempstead (10977; 4,862) Stony Point (10980; 17,372) Tappan (10983; 6,757) Thiells (10984; 4,758) Valley Cottage (10989; 9,269) Warwick (10990; 38,822) Washingtonville (10992; 7,725) West Haverstraw (10993; 10,376) West Point (10997; 7,138) Floral Park (11003; 15,519) Elmont (11003; 32,657) Franklin Square (11010; 29,342) Great Neck Estates (11021; 2,744) Great Neck Plaza (11021; 8,914) Kings Point (11024; 5,583) Great Neck (11024; 9,848) Manhasset (11030; 8,362) Munsey Park (11030; 2,568) Garden City Park (11040; 7,554) Manhasset Hills (11040; 3,661) North Hills (11040; 4,975)
3,110 4,174 4,075 1,523 1,871 3,082 2,198 1,071 1,965 3,923 584 3,127 3,104 1,852 4,315 593 183 4,683 1,848 2,943 2,061 3,677 3,859 4,000 1,761 3,407 4,610 2,928 869 3,893 3,799 4,418 1,932 1,049 1,240 4,528 3,877 2,456 2,761 2,811 4,590 3,510 4,615 2,802
0.002 0.001 0.001 0.004 0.003 0.002 0.003 0.005 0.003 0.001 0.009 0.002 0.002 0.003 0.001 0.008 0.019 0.001 0.003 0.002 0.003 0.001 0.001 0.001 0.003 0.002 0.001 0.002 0.006 0.001 0.001 0.001 0.003 0.006 0.005 0.001 0.001 0.002 0.002 0.002 0.001 0.002 0.001 0.002
0.06 0.04 0.04 0.13 0.11 0.06 0.09 0.18 0.10 0.04 0.29 0.06 0.06 0.11 0.04 0.29 0.65 0.03 0.11 0.06 0.10 0.05 0.04 0.04 0.11 0.05 0.03 0.06 0.22 0.04 0.05 0.04 0.10 0.19 0.16 0.04 0.04 0.08 0.07 0.07 0.04 0.05 0.03 0.07
0.03 0.02 0.02 0.08 0.06 0.03 0.05 0.11 0.06 0.03 0.17 0.03 0.03 0.06 0.02 0.17 0.37 0.02 0.06 0.04 0.06 0.03 0.03 0.02 0.07 0.03 0.02 0.04 0.13 0.03 0.03 0.02 0.06 0.11 0.09 0.02 0.03 0.05 0.04 0.04 0.02 0.03 0.02 0.04
0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.01 0.00 0.03 0.01 0.01 0.01 0.00 0.03 0.07 0.00 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.00 0.01 0.02 0.00 0.00 0.00 0.01 0.02 0.02 0.00 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
146
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
North New Hyde Park (11040; 14,542) Lake Success (11042; 2,958) Port Washington North (11050; 6,157) Flower Hill (11050; 4,527) Manorhaven (11050; 6,936) Sands Point (11050; 3,028) Port Washington (11054; 15,215) Inwood (11096; 9,325) New Hyde Park (11099; 9,489) Mineola (11501; 18,843) Baldwin Harbor (11510; 8,147) Carle Place (11514; 5,247) East Rockaway (11518; 10,081) Freeport (11520; 43,595) Garden City (11530; 22,377) Glen Cove (11542; 27,272) Brookville (11545; 2,126) Hempstead (11550; 755,785) West Hempstead (11552; 18,713) Lakeview (11552; 5,607) Uniondale (11553; 23,011) East Meadow (11554; 37,461) Hewlett (11557; 7,060) Lawrence (11559; 6,600) Long Beach (11561; 35,874) Lynbrook (11563; 19,441) Malverne (11565; 8,655) Merrick (11566; 22,764) North Merrick (11566; 11,844) Old Westbury (11568; 5,710) Oceanside (11572; 32,733) Roosevelt (11575; 15,854) East Hills (11576; 6,655) Roslyn Heights (11577; 6,295) Sea Cliff (11579; 4,927) North Valley Stream (11580; 15,789) Valley Stream (11581; 35,378) South Valley Stream (11581; 5,638) Westbury (11590; 14,259) New Cassel (11590; 13,298) Rockville Centre (11592; 23,883) Williston Park (11596; 6,918) Woodmere (11598; 16,447) North Amityville (11701; 16,572)
2,143 4,464 3,572 3,560 4,269 3,296 1,693 4,567 3,404 1,933 2,976 4,665 3,304 836 892 1,478 4,277 9 1,662 4,583 1,580 807 3,976 2,965 1,064 1,805 2,907 1,010 2,246 2,386 822 2,359 2,178 3,667 4,554 1,893 955 4,490 2,081 2,822 1,159 3,863 1,458 2,789
0.003 0.001 0.001 0.001 0.001 0.002 0.004 0.001 0.002 0.003 0.002 0.001 0.002 0.007 0.006 0.004 0.001 0.141 0.004 0.001 0.004 0.007 0.001 0.002 0.005 0.003 0.002 0.006 0.003 0.002 0.007 0.002 0.003 0.001 0.001 0.003 0.006 0.001 0.003 0.002 0.005 0.001 0.004 0.002
0.09 0.04 0.05 0.05 0.04 0.06 0.12 0.04 0.05 0.10 0.06 0.03 0.06 0.22 0.21 0.14 0.04 4.78 0.12 0.04 0.13 0.23 0.04 0.06 0.18 0.11 0.06 0.19 0.09 0.08 0.23 0.08 0.09 0.05 0.04 0.11 0.20 0.04 0.10 0.07 0.17 0.04 0.14 0.07
0.05 0.02 0.03 0.03 0.02 0.03 0.07 0.02 0.03 0.06 0.04 0.02 0.03 0.13 0.12 0.08 0.02 2.75 0.07 0.02 0.07 0.13 0.02 0.04 0.11 0.06 0.04 0.11 0.05 0.05 0.13 0.05 0.05 0.03 0.02 0.06 0.12 0.02 0.06 0.04 0.10 0.03 0.08 0.04
0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.02 0.02 0.01 0.00 0.48 0.01 0.00 0.01 0.02 0.00 0.01 0.02 0.01 0.01 0.02 0.01 0.01 0.02 0.01 0.01 0.00 0.00 0.01 0.02 0.00 0.01 0.01 0.02 0.00 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
147
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
North Babylon (11703; 17,877) Babylon (11704; 232,884) West Babylon (11704; 43,452) Bayport (11705; 8,662) Bay Shore (11706; 23,852) North Bay Shore (11706; 14,992) Baywood (11706; 7,571) Amityville (11708; 9,905) Bayville (11709; 7,219) North Bellmore (11710; 20,079) Bellmore (11710; 16,441) North Bellport (11713; 9,007) Bethpage (11714; 16,543) Bohemia (11716; 9,871) Brentwood (11717; 53,917) Brookhaven (11719; 547,139) Centereach (11720; 27,285) Centerport (11721; 5,446) Cold Spring Harbor (11724; 4,975) Commack (11725; 36,367) Copiague (11726; 21,922) Coram (11727; 34,923) Deerpark (11729; 9,697) East Islip (11730; 14,078) East Northport (11731; 20,845) Elwood (11731; 10,916) Setauket-East Setauket (11733; 15,931) South Farmingdale (11735; 15,061) Farmingdale (11737; 9,637) Farmingville (11738; 16,458) Greenlawn (11740; 13,286) Holbrook (11741; 27,512) Lloyd Harbor (11743; 3,933) West Hills (11743; 5,607) Huntington (11743; 211,400) Deer Park (11746; 28,316) Dix Hills (11746; 26,024) South Huntington (11746; 9,465) Melville (11747; 14,533) Huntington Station (11747; 29,910) Ronkonkoma (11749; 20,029) Central Islip (11749; 31,950) Islip (11751; 357,578) Islip Terrace (11752; 5,641)
1,929 78 758 3,128 1,841 2,516 4,059 3,270 3,837 1,527 1,783 3,820 1,898 3,153 582 13 1,193 3,795 3,796 623 1,708 990 4,185 2,166 1,463 2,205 1,600 2,047 3,515 1,946 2,468 1,079 3,205 3,860 52 1,308 735 2,816 1,650 1,198 1,646 1,256 32 4,636
0.003 0.038 0.007 0.002 0.003 0.002 0.001 0.002 0.001 0.004 0.003 0.001 0.003 0.002 0.009 0.093 0.005 0.001 0.001 0.008 0.003 0.006 0.001 0.003 0.004 0.003 0.004 0.003 0.002 0.003 0.002 0.005 0.002 0.001 0.047 0.005 0.007 0.002 0.004 0.005 0.004 0.005 0.063 0.001
0.10 1.28 0.24 0.06 0.11 0.08 0.04 0.06 0.05 0.13 0.11 0.05 0.11 0.06 0.29 3.13 0.17 0.05 0.05 0.28 0.12 0.20 0.04 0.09 0.14 0.09 0.13 0.10 0.05 0.10 0.08 0.18 0.06 0.04 1.60 0.16 0.25 0.07 0.12 0.17 0.12 0.16 2.14 0.03
0.06 0.74 0.14 0.03 0.06 0.04 0.02 0.03 0.03 0.08 0.07 0.03 0.06 0.03 0.17 1.80 0.10 0.03 0.03 0.16 0.07 0.11 0.02 0.05 0.08 0.05 0.07 0.06 0.03 0.06 0.04 0.11 0.03 0.03 0.92 0.09 0.14 0.04 0.07 0.10 0.07 0.09 1.23 0.02
0.01 0.13 0.02 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.03 0.32 0.02 0.00 0.00 0.03 0.01 0.02 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.00 0.16 0.02 0.02 0.01 0.01 0.02 0.01 0.02 0.22 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
148
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Jericho (11753; 13,045) Kings Park (11754; 16,146) Lake Grove (11755; 11,941) Plainedge (11756; 9,195) Levittown (11756; 53,067) North Lindenhurst (11757; 11,767) Lindenhurst (11757; 30,344) North Massapequa (11758; 19,152) East Massapequa (11758; 19,565) Massapequa (11758; 22,652) Massapequa Park (11762; 17,089) Medford (11763; 21,985) Miller Place (11764; 10,580) Mount Sinai (11766; 8,734) Nesconset (11767; 11,992) Fort Salonga (11768; 9,634) Northport (11768; 7,849) Oakdale (11769; 8,075) Oyster Bay Cove (11771; 2,345) Oyster Bay (11771; 313,285) Muttontown (11771; 3,870) North Patchogue (11772; 7,825) East Patchogue (11772; 20,824) Patchogue (11772; 12,354) Terryville (11776; 10,589) Port Jefferson (11777; 8,384) Port Jefferson Station (11777; 7,527) Rocky Point (11778; 10,185) Lake Ronkonkoma (11779; 19,701) St. James (11780; 13,268) Sayville (11782; 16,735) Seaford (11783; 15,791) Selden (11784; 21,861) East Shoreham (11786; 5,809) Smithtown (11787; 131,200) Hauppauge (11788; 20,100) Sound Beach (11789; 9,807) Syosset (11791; 18,544) Laurel Hollow (11791; 2,113) Wading River (11792; 6,668) North Wantagh (11793; 12,156) Wantagh (11793; 18,971) Stony Brook (11794; 13,727) West Islip (11795; 28,907)
1,672 1,961 2,612 3,231 473 2,958 1,175 1,635 1,507 1,157 1,634 1,510 2,478 2,786 2,131 2,266 3,017 3,542 3,980 28 2,886 3,925 1,850 3,416 2,872 3,591 4,227 3,661 1,855 2,270 1,746 1,771 1,734 3,810 107 1,416 3,333 1,328 4,294 4,270 2,467 1,395 1,777 969
0.004 0.003 0.002 0.002 0.010 0.002 0.005 0.004 0.004 0.005 0.004 0.004 0.002 0.002 0.003 0.003 0.002 0.002 0.001 0.067 0.002 0.001 0.003 0.002 0.002 0.001 0.001 0.001 0.003 0.003 0.003 0.003 0.003 0.001 0.029 0.004 0.002 0.005 0.001 0.001 0.002 0.004 0.003 0.006
0.12 0.10 0.07 0.06 0.34 0.06 0.17 0.12 0.14 0.17 0.12 0.14 0.08 0.07 0.09 0.09 0.06 0.05 0.04 2.26 0.07 0.04 0.11 0.05 0.07 0.05 0.04 0.05 0.11 0.09 0.12 0.11 0.12 0.05 0.97 0.14 0.05 0.15 0.04 0.04 0.08 0.15 0.11 0.20
0.07 0.06 0.04 0.03 0.20 0.04 0.10 0.07 0.08 0.10 0.07 0.08 0.04 0.04 0.05 0.05 0.04 0.03 0.02 1.30 0.04 0.03 0.06 0.03 0.04 0.03 0.02 0.03 0.06 0.05 0.07 0.07 0.07 0.03 0.56 0.08 0.03 0.09 0.02 0.02 0.05 0.08 0.07 0.12
0.01 0.01 0.01 0.01 0.03 0.01 0.02 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.23 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.10 0.01 0.01 0.02 0.00 0.00 0.01 0.01 0.01 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
149
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Woodbury (11797; 15,804) Wheatley Heights (11798; 5,013) Wyandanch (11798; 10,546) Plainview (11803; 25,637) Hicksville (11803; 41,260) Old Bethpage (11804; 5,400) Riverhead (11901; 56,810) Center Moriches (11934; 6,655) East Hampton (11937; 26,039) Hampton Bays (11946; 12,236) Manorville (11949; 11,131) Mastic (11950; 15,436) Mastic Beach (11951; 11,543) Middle Island (11953; 9,702) Ridge (11961; 13,380) Shirley (11967; 25,395) Southampton (11968; 71,462) Southold (11971; 25,231) Amsterdam (12010; 16,719) Ballston (12019; 10,493) Malta (12020; 15,864) Coeymans (12045; 7,921) Cohoes (12047; 14,316) Delmar (12054; 8,292) Bethlehem (12054; 38,037) Duanesburg (12056; 7,062) East Greenbush (12061; 18,129) Halfmoon (12065; 22,364) Clifton Park (12065; 47,601) Gloversville (12078; 14,868) Greenville (12083; 6,132) Guilderland (12084; 42,057) Kinderhook (12106; 9,630) Sand Lake (12153; 8,715) Schaghticoke (12154; 7,824) Stillwater (12170; 9,320) Brunswick (12180; 11,943) Troy (12181; 45,191) Waterford (12188; 9,366) North Greenbush (12198; 14,105) Westmere (12203; 7,188) Colonie (12205; 85,490) Albany (12250; 90,049) East Glenville (12302; 6,064)
1,760 4,633 4,250 897 706 3,884 766 4,359 1,632 3,266 2,938 2,533 3,721 3,840 3,371 1,525 454 1,747 4,033 3,437 2,348 4,680 3,971 3,662 851 4,357 2,207 2,112 555 4,461 4,684 827 3,785 3,792 4,618 4,147 3,026 1,647 4,200 2,674 4,489 377 738 4,617
0.003 0.001 0.001 0.006 0.008 0.001 0.007 0.001 0.004 0.002 0.002 0.002 0.001 0.001 0.002 0.004 0.010 0.003 0.001 0.002 0.002 0.001 0.001 0.001 0.007 0.001 0.003 0.003 0.009 0.001 0.001 0.007 0.001 0.001 0.001 0.001 0.002 0.004 0.001 0.002 0.001 0.012 0.007 0.001
0.11 0.03 0.04 0.21 0.26 0.04 0.24 0.04 0.12 0.06 0.06 0.08 0.05 0.05 0.05 0.13 0.35 0.12 0.04 0.05 0.08 0.03 0.04 0.05 0.22 0.04 0.09 0.09 0.30 0.04 0.03 0.23 0.05 0.05 0.03 0.04 0.06 0.12 0.04 0.07 0.04 0.41 0.25 0.03
0.07 0.02 0.02 0.12 0.15 0.03 0.14 0.02 0.07 0.03 0.04 0.04 0.03 0.03 0.03 0.08 0.20 0.07 0.02 0.03 0.05 0.02 0.02 0.03 0.13 0.02 0.05 0.05 0.17 0.02 0.02 0.13 0.03 0.03 0.02 0.02 0.04 0.07 0.02 0.04 0.02 0.23 0.14 0.02
0.01 0.00 0.00 0.02 0.03 0.00 0.02 0.00 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.01 0.04 0.01 0.00 0.01 0.01 0.00 0.00 0.00 0.02 0.00 0.01 0.01 0.03 0.00 0.00 0.02 0.00 0.00 0.00 0.00 0.01 0.01 0.00 0.01 0.00 0.04 0.02 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
150
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Rotterdam (12306; 30,763) Schenectady (12307; 59,130) Niskayuna (12309; 24,293) Glenville (12325; 29,560) Kingston (12401; 22,529) Catskill (12414; 12,186) Esopus (12429; 9,822) Saugerties (12477; 17,518) Wawarsing (12489; 17,284) Red Hook (12507; 10,408) Beacon (12508; 18,033) Cornwall (12518; 14,393) Fishkill (12524; 19,694) Gardiner (12525; 6,894) East Fishkill (12533; 38,166) Hyde Park (12538; 21,361) La Grange (12540; 19,569) Marlborough (12542; 8,700) Maybrook (12543; 9,448) Milton (12547; 17,585) Montgomery (12549; 34,682) Newburgh (12550; 29,416) New Windsor (12553; 31,237) New Paltz (12561; 15,592) Patterson (12563; 13,947) Pawling (12564; 11,462) Plattekill (12568; 13,213) Pleasant Valley (12569; 10,849) Rhinebeck (12572; 9,471) Walden (12586; 8,927) Wallkill (12589; 34,810) Wappinger (12590; 28,550) Myers Corner (12590; 5,546) Poughkeepsie (12602; 51,225) Arlington (12603; 12,481) Red Oaks Mill (12603; 4,930) Spackenkill (12603; 4,756) Fallsburg (12733; 14,260) Queensbury (12801; 31,754) Glens Falls (12803; 13,621) Wilton (12831; 26,460) Greenfield (12833; 9,224) Kingsbury (12839; 13,224) Saratoga Springs (12866; 32,695)
1,567 1,281 1,298 1,441 2,898 4,378 4,025 2,801 3,238 3,881 2,566 2,460 2,102 4,641 641 2,021 1,518 4,212 3,808 2,627 1,301 2,382 1,391 3,200 2,308 2,926 3,660 3,360 3,813 4,539 1,231 1,347 4,298 690 3,635 4,601 4,685 3,965 1,489 4,362 1,563 4,355 4,018 1,511
0.004 0.005 0.005 0.004 0.002 0.001 0.001 0.002 0.002 0.001 0.002 0.002 0.003 0.001 0.008 0.003 0.004 0.001 0.001 0.002 0.005 0.002 0.004 0.002 0.003 0.002 0.001 0.002 0.001 0.001 0.005 0.004 0.001 0.008 0.001 0.001 0.001 0.001 0.004 0.001 0.004 0.001 0.001 0.004
0.13 0.16 0.16 0.14 0.07 0.04 0.04 0.07 0.06 0.04 0.07 0.08 0.10 0.03 0.27 0.10 0.13 0.04 0.05 0.07 0.16 0.08 0.15 0.06 0.08 0.06 0.05 0.05 0.05 0.04 0.16 0.15 0.04 0.26 0.05 0.03 0.03 0.04 0.14 0.04 0.13 0.04 0.04 0.14
0.08 0.09 0.09 0.08 0.04 0.02 0.02 0.04 0.03 0.03 0.04 0.05 0.05 0.02 0.16 0.06 0.08 0.02 0.03 0.04 0.09 0.05 0.08 0.03 0.05 0.04 0.03 0.03 0.03 0.02 0.09 0.09 0.02 0.15 0.03 0.02 0.02 0.02 0.08 0.02 0.08 0.02 0.02 0.08
0.01 0.02 0.02 0.01 0.01 0.00 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.03 0.01 0.01 0.00 0.00 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.00 0.02 0.02 0.00 0.03 0.00 0.00 0.00 0.00 0.01 0.00 0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
151
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Plattsburgh (12903; 20,454) Malone (12953; 14,271) Auburn (13024; 26,672) Aurora (13026; 13,332) Lysander (13027; 24,530) Van Buren (13027; 12,221) Camillus (13031; 23,534) Cazenovia (13035; 7,672) Sullivan (13037; 15,725) Cicero (13039; 35,473) Clay (13041; 60,452) Cortland (13045; 18,657) Dryden (13053; 15,108) Hastings (13076; 9,990) Salina (13088; 33,170) Manlius (13104; 34,485) Oswego (13126; 19,822) Pompey (13138; 7,628) Skaneateles (13152; 7,589) Geddes (13209; 16,557) De Witt (13214; 28,500) Syracuse (13217; 131,009) Fairmount (13219; 10,795) Kirkland (13323; 10,306) Marcy (13403; 8,213) German Flatts (13407; 12,517) New Hartford (13413; 21,680) Oneida (13421; 10,944) Rome (13441; 33,423) Whitestown (13492; 19,012) Utica (13503; 56,865) Watertown (13601; 24,924) Fort Drum (13603; 12,123) Canton (13617; 10,927) Le Ray (13637; 21,138) Massena (13662; 12,154) Potsdam (13676; 16,936) Endwell (13762; 11,706) Johnson City (13790; 13,809) Owego (13827; 19,640) Vestal (13851; 28,711) Binghamton (13903; 41,600) Alden (14004; 10,764) Batavia (14021; 14,627) Boston (14025; 8,123)
3,372 4,486 2,595 2,963 1,530 3,688 1,860 4,173 2,942 1,252 626 3,836 3,160 4,441 1,653 1,033 3,529 4,090 4,183 2,962 1,663 558 3,702 3,957 4,548 4,370 2,174 4,553 1,968 2,737 1,574 2,905 4,575 4,421 2,919 4,603 3,706 3,902 4,616 2,315 1,515 2,056 3,760 3,857 4,507
0.002 0.001 0.002 0.002 0.004 0.001 0.003 0.001 0.002 0.005 0.008 0.001 0.002 0.001 0.004 0.006 0.002 0.001 0.001 0.002 0.004 0.009 0.001 0.001 0.001 0.001 0.003 0.001 0.003 0.002 0.004 0.002 0.001 0.001 0.002 0.001 0.001 0.001 0.001 0.002 0.004 0.003 0.001 0.001 0.001
0.05 0.04 0.07 0.06 0.13 0.05 0.11 0.04 0.06 0.16 0.28 0.05 0.06 0.04 0.12 0.19 0.05 0.04 0.04 0.06 0.12 0.30 0.05 0.04 0.04 0.04 0.09 0.04 0.10 0.07 0.13 0.06 0.04 0.04 0.06 0.03 0.05 0.04 0.03 0.08 0.13 0.10 0.05 0.04 0.04
0.03 0.02 0.04 0.04 0.08 0.03 0.06 0.02 0.04 0.09 0.16 0.03 0.03 0.02 0.07 0.11 0.03 0.02 0.02 0.04 0.07 0.17 0.03 0.02 0.02 0.02 0.05 0.02 0.06 0.04 0.07 0.04 0.02 0.02 0.04 0.02 0.03 0.03 0.02 0.05 0.08 0.06 0.03 0.03 0.02
0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.02 0.03 0.00 0.01 0.00 0.01 0.02 0.01 0.00 0.00 0.01 0.01 0.03 0.00 0.00 0.00 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
152
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Lancaster (14043; 46,728) Depew (14043; 14,247) Amherst (14051; 116,020) Eden (14057; 7,662) Elma (14059; 11,491) Fredonia (14063; 10,705) Grand Island (14072; 20,004) Lewiston (14092; 16,917) Lockport (14094; 19,324) Newfane (14108; 9,389) Pendleton (14120; 7,270) Wheatfield (14120; 21,150) North Tonawanda (14120; 29,196) Orchard Park (14127; 28,540) Tonawanda (14150; 66,651) Cheektowaga (14211; 84,597) Kenmore (14217; 13,890) Lackawanna (14218; 16,529) Hamburg (14219; 57,841) Clarence (14221; 34,356) West Seneca (14224; 42,514) Buffalo (14227; 255,774) Niagara Falls (14303; 48,414) Canandaigua (14424; 11,673) Farmington (14425; 12,145) Clarkson (14430; 7,436) Geneseo (14454; 12,517) Geneva (14456; 13,396) Hamlin (14464; 8,840) Henrietta (14467; 46,903) Kent (14477; 15,950) Livonia (14487; 8,134) Macedon (14502; 9,889) Mendon (14506; 9,901) Ontario (14519; 11,266) Penfield (14526; 39,001) Pittsford (14534; 30,979) Romulus (14541; 18,745) Victor (14564; 17,451) Walworth (14568; 9,641) Webster (14580; 48,964) Gates-North Gates (14606; 15,138) Brighton (14610; 35,588) Greece (14612; 95,692)
910 3,317 213 4,304 3,135 4,669 1,817 2,453 3,011 4,531 4,164 2,010 1,934 1,309 721 572 3,387 3,883 718 890 1,109 224 1,701 4,202 3,297 4,469 3,774 4,290 4,153 853 1,910 4,337 3,911 2,755 3,427 828 734 2,629 2,107 3,226 674 3,188 1,191 353
0.006 0.002 0.017 0.001 0.002 0.001 0.003 0.002 0.002 0.001 0.001 0.003 0.003 0.005 0.007 0.009 0.002 0.001 0.007 0.006 0.005 0.017 0.004 0.001 0.002 0.001 0.001 0.001 0.001 0.006 0.003 0.001 0.001 0.002 0.002 0.007 0.007 0.002 0.003 0.002 0.008 0.002 0.005 0.013
0.21 0.06 0.59 0.04 0.06 0.03 0.11 0.08 0.06 0.04 0.04 0.10 0.10 0.16 0.25 0.30 0.05 0.04 0.25 0.21 0.18 0.57 0.12 0.04 0.06 0.04 0.05 0.04 0.04 0.22 0.11 0.04 0.04 0.07 0.05 0.23 0.25 0.07 0.09 0.06 0.26 0.06 0.17 0.42
0.12 0.03 0.34 0.02 0.03 0.02 0.06 0.05 0.04 0.02 0.02 0.06 0.06 0.09 0.15 0.17 0.03 0.03 0.15 0.12 0.10 0.33 0.07 0.02 0.03 0.02 0.03 0.02 0.02 0.13 0.06 0.02 0.03 0.04 0.03 0.13 0.14 0.04 0.05 0.03 0.15 0.03 0.10 0.24
0.02 0.01 0.06 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.00 0.01 0.01 0.02 0.03 0.03 0.01 0.00 0.03 0.02 0.02 0.06 0.01 0.00 0.01 0.00 0.00 0.00 0.00 0.02 0.01 0.00 0.00 0.01 0.01 0.02 0.03 0.01 0.01 0.01 0.03 0.01 0.02 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
153
New York - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Irondequoit (14617; 49,501) Rochester (14638; 192,132) Jamestown (14702; 27,755) Olean (14760; 13,920) Bath (14810; 12,248) Big Flats (14814; 8,881) Horseheads (14845; 18,941) Ithaca (14853; 32,067) Lansing (14882; 11,983) Southport (14904; 10,023) Elmira (14905; 27,617) Holtsville (00501; 17,006) Others (N/A; 2,573,963) Total 22,131,101
950 297 2,877 4,291 4,459 3,944 2,903 2,984 3,429 4,555 2,765 1,886 N/A
0.006 0.014 0.002 0.001 0.001 0.001 0.002 0.002 0.002 0.001 0.002 0.003 0.297 2.957
0.21 0.48 0.07 0.04 0.04 0.04 0.06 0.06 0.05 0.04 0.07 0.11 10.06 100.0
0.12 0.27 0.04 0.02 0.02 0.03 0.04 0.04 0.03 0.02 0.04 0.06 5.80 57.62
0.02 0.05 0.01 0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.01 0.01 1.01 10.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.17 Year
154
LATENT DEMAND BY YEAR - PENNSYLVANIA The Latent Demand for Online Sports Programming in Pennsylvania: 2002 - 2012 Pennsylvania % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.49 0.51 0.53 0.55 0.57 0.61 0.65 0.69 0.74 0.78 0.84
11.63% 11.71% 11.79% 11.87% 11.93% 11.88% 11.81% 11.73% 11.66% 11.59% 11.52%
2.03% 2.04% 2.06% 2.07% 2.09% 2.08% 2.06% 2.05% 2.03% 2.02% 2.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Pennsylvania - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Erie Allentown Pittsburgh Philadelphia
Others
The Latent Demand for Online Sports Programming in the United States and Pennsylvania: 2007
Pennsylvania
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Mid-Atlantic
5.18
155
CITIES SORTED BY RANK - PENNSYLVANIA
Pennsylvania - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Philadelphia (1,337,622) Pittsburgh (288,864) Allentown (107,053) Erie (104,550) Levittown (53,966) Bethlehem (75,974) Radnor Township (30,878) Reading (79,283) Mount Lebanon (33,017) Scranton (66,848) Penn Hills (46,809) McCandless Township (29,022) Upper St. Clair (20,053) Bethel Park (30,187) Springfield (23,677) Lancaster (51,778) Ross Township (32,551) Shaler Township (29,757) Drexel Hill (29,364) Back Mountain (26,690) Plum (25,891) Altoona (43,117) Harrisburg (43,880) King of Prussia (18,511) Norristown (29,685) Hampton Township (17,526) York (37,688) Wilkes-Barre (37,230) Chester (37,144) Montgomeryville (12,031) Nether Providence Township (13,456) State College (42,086) Easton (26,267) Horsham (14,779) West Norriton (14,901) Willow Grove (16,234) East Norriton (13,211) Mountain Top (15,269) Ardmore (12,616) Scott Township (17,288)
11 165 559 693 741 780 972 1,065 1,146 1,206 1,246 1,297 1,337 1,439 1,502 1,513 1,535 1,594 1,620 1,756 1,844 1,895 1,963 2,009 2,149 2,154 2,252 2,259 2,337 2,404 2,426 2,480 2,524 2,626 2,668 2,679 2,735 2,776 2,837 2,844
0.106 0.021 0.009 0.008 0.007 0.007 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
17.42 3.50 1.45 1.26 1.20 1.15 0.97 0.90 0.85 0.82 0.79 0.76 0.74 0.69 0.66 0.65 0.64 0.62 0.61 0.56 0.53 0.52 0.50 0.49 0.45 0.45 0.42 0.42 0.40 0.39 0.39 0.38 0.37 0.35 0.35 0.35 0.34 0.33 0.33 0.33
2.07 0.42 0.17 0.15 0.14 0.14 0.12 0.11 0.10 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.36 0.07 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
156
Pennsylvania - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Fernway (12,188) Pottstown (21,085) Upper Providence Township (10,509) Williamsport (28,662) Lansdale (15,823) South Park Township (14,340) Fox Chapel (4,934) Hermitage (17,769) West Mifflin (19,078) Baldwin (16,774) Robinson Township (12,289) Phoenixville (15,568) West Chester (17,227) Carlisle (18,401) Collegeville (8,032) Fullerton (14,268) Lebanon (22,380) Richboro (6,678) Blue Bell (6,395) O'Hara Township (8,856) Chambersburg (18,517) Harleysville (8,795) Broomall (11,046) New Castle (22,531) Hershey (12,771) Hanover (16,110) Maple Glen (7,042) Whitehall (12,473) Hazleton (19,562) Ephrata (13,101) Colonial Park (13,259) St. Marys (12,891) Carnot-Moon (10,637) Elizabethtown (12,028) Swarthmore (6,172) West Goshen (8,472) Lower Burrell (12,260) Emmaus (11,359) Shiloh (10,192) Yeadon (10,890) Kulpsville (8,005) Jefferson Hills (9,666) McKeesport (20,332) Lansdowne (10,190)
2,847 2,875 2,889 2,902 2,946 2,948 2,961 3,054 3,091 3,112 3,132 3,204 3,233 3,336 3,350 3,394 3,412 3,417 3,441 3,460 3,467 3,520 3,563 3,571 3,576 3,590 3,640 3,648 3,691 3,719 3,748 3,758 3,803 3,854 3,879 3,912 3,919 3,924 3,934 3,963 3,975 3,990 4,035 4,057
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.33 0.32 0.32 0.31 0.31 0.31 0.31 0.30 0.29 0.29 0.29 0.28 0.28 0.26 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.25 0.24 0.24 0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.21 0.21 0.20 0.20
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
157
Pennsylvania - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Wyomissing (8,587) Croydon (9,993) Glenside (7,914) Audubon (6,549) Perkasie (8,614) Greensburg (14,663) East Stroudsburg (12,113) Woodlyn (10,036) East York (8,782) Northampton (10,419) Churchville (4,469) Trooper (6,061) Penn Wynne (5,382) Dunmore (12,672) Wilkinsburg (15,841) Northwest Harborcreek (8,658) Park Forest Village (8,830) Village Green-Green Ridge (8,279) Folsom (8,072) Johnstown (19,710) Morrisville (9,398) Wyndmoor (5,601) Downingtown (8,739) Progress (9,647) Lionville-Marchwood (6,298) Coatesville (13,218) New Kensington (12,961) Kingston (11,716) Pottsville (13,043) Others (2,450,963) Total 6,313,538
4,110 4,122 4,138 4,166 4,265 4,287 4,292 4,380 4,384 4,388 4,407 4,419 4,426 4,429 4,430 4,433 4,438 4,463 4,520 4,552 4,559 4,562 4,587 4,588 4,598 4,628 4,629 4,637 4,646 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.240 0.610
0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 39.35 100.0
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 4.67 11.88
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.82 2.08
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
5.19
158
CITIES SORTED BY ZIPCODE - PENNSYLVANIA
Pennsylvania - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Jefferson Hills (15025; 9,666) New Kensington (15068; 12,961) Lower Burrell (15068; 12,260) Hampton Township (15101; 17,526) Bethel Park (15102; 30,187) Scott Township (15106; 17,288) Carnot-Moon (15108; 10,637) South Park Township (15129; 14,340) McKeesport (15135; 20,332) Robinson Township (15136; 12,289) Shaler Township (15209; 29,757) O'Hara Township (15215; 8,856) Wilkinsburg (15221; 15,841) Mount Lebanon (15228; 33,017) Ross Township (15229; 32,551) Baldwin (15234; 16,774) Penn Hills (15235; 46,809) West Mifflin (15236; 19,078) McCandless Township (15237; 29,022) Fox Chapel (15238; 4,934) Plum (15239; 25,891) Upper St. Clair (15241; 20,053) Pittsburgh (15255; 288,864) Greensburg (15601; 14,663) St. Marys (15857; 12,891) Johnstown (15905; 19,710) Fernway (16066; 12,188) New Castle (16101; 22,531) Hermitage (16159; 17,769) Northwest Harborcreek (16510; 8,658) Erie (16514; 104,550) Altoona (16602; 43,117) State College (16801; 42,086) Park Forest Village (16803; 8,830) Carlisle (17013; 18,401) Elizabethtown (17022; 12,028) Hershey (17033; 12,771) Lebanon (17091; 22,380) Colonial Park (17109; 13,259) Progress (17109; 9,647) Harrisburg (17128; 43,880) Chambersburg (17201; 18,517)
3,990 4,629 3,919 2,154 1,439 2,844 3,803 2,948 4,035 3,132 1,594 3,460 4,430 1,146 1,535 3,112 1,246 3,091 1,297 2,961 1,844 1,337 165 4,287 3,758 4,552 2,847 3,571 3,054 4,433 693 1,895 2,480 4,438 3,336 3,854 3,576 3,412 3,748 4,588 1,963 3,467
0.001 0.001 0.001 0.003 0.004 0.002 0.001 0.002 0.001 0.002 0.004 0.002 0.001 0.005 0.004 0.002 0.005 0.002 0.005 0.002 0.003 0.005 0.021 0.001 0.001 0.001 0.002 0.001 0.002 0.001 0.008 0.003 0.002 0.001 0.002 0.001 0.001 0.002 0.001 0.001 0.003 0.002
0.21 0.17 0.21 0.45 0.69 0.33 0.22 0.31 0.20 0.29 0.62 0.25 0.18 0.85 0.64 0.29 0.79 0.29 0.76 0.31 0.53 0.74 3.50 0.19 0.23 0.17 0.33 0.24 0.30 0.18 1.26 0.52 0.38 0.18 0.26 0.22 0.24 0.26 0.23 0.17 0.50 0.25
0.02 0.02 0.03 0.05 0.08 0.04 0.03 0.04 0.02 0.03 0.07 0.03 0.02 0.10 0.08 0.03 0.09 0.03 0.09 0.04 0.06 0.09 0.42 0.02 0.03 0.02 0.04 0.03 0.04 0.02 0.15 0.06 0.04 0.02 0.03 0.03 0.03 0.03 0.03 0.02 0.06 0.03
0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.02 0.01 0.01 0.02 0.01 0.02 0.01 0.01 0.02 0.07 0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.03 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.00 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
159
Pennsylvania - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hanover (17333; 16,110) East York (17402; 8,782) Shiloh (17404; 10,192) York (17407; 37,688) Ephrata (17522; 13,101) Lancaster (17608; 51,778) Williamsport (17701; 28,662) Pottsville (17901; 13,043) Bethlehem (18015; 75,974) Easton (18044; 26,267) Fullerton (18052; 14,268) Whitehall (18052; 12,473) Northampton (18067; 10,419) Emmaus (18098; 11,359) Allentown (18195; 107,053) Hazleton (18202; 19,562) East Stroudsburg (18301; 12,113) Scranton (18510; 66,848) Dunmore (18512; 12,672) Back Mountain (18612; 26,690) Wilkes-Barre (18702; 37,230) Kingston (18704; 11,716) Mountain Top (18707; 15,269) Montgomeryville (18936; 12,031) Perkasie (18944; 8,614) Richboro (18954; 6,678) Churchville (18966; 4,469) Maple Glen (19002; 7,042) Ardmore (19003; 12,616) Broomall (19008; 11,046) Village Green-Green Ridge (19014; 8,279) Croydon (19021; 9,993) Chester (19022; 37,144) Drexel Hill (19026; 29,364) Folsom (19033; 8,072) Wyndmoor (19038; 5,601) Glenside (19038; 7,914) Horsham (19044; 14,779) Yeadon (19050; 10,890) Lansdowne (19050; 10,190) Levittown (19056; 53,966) Upper Providence Township (19063; 10,509) Springfield (19064; 23,677) Morrisville (19067; 9,398)
3,590 4,384 3,934 2,252 3,719 1,513 2,902 4,646 780 2,524 3,394 3,648 4,388 3,924 559 3,691 4,292 1,206 4,429 1,756 2,259 4,637 2,776 2,404 4,265 3,417 4,407 3,640 2,837 3,563 4,463 4,122 2,337 1,620 4,520 4,562 4,138 2,626 3,963 4,057 741 2,889 1,502 4,559
0.001 0.001 0.001 0.003 0.001 0.004 0.002 0.001 0.007 0.002 0.002 0.001 0.001 0.001 0.009 0.001 0.001 0.005 0.001 0.003 0.003 0.001 0.002 0.002 0.001 0.002 0.001 0.001 0.002 0.001 0.001 0.001 0.002 0.004 0.001 0.001 0.001 0.002 0.001 0.001 0.007 0.002 0.004 0.001
0.24 0.18 0.21 0.42 0.23 0.65 0.31 0.17 1.15 0.37 0.26 0.24 0.18 0.21 1.45 0.23 0.19 0.82 0.18 0.56 0.42 0.17 0.33 0.39 0.19 0.26 0.18 0.24 0.33 0.24 0.18 0.20 0.40 0.61 0.17 0.17 0.20 0.35 0.21 0.20 1.20 0.32 0.66 0.17
0.03 0.02 0.03 0.05 0.03 0.08 0.04 0.02 0.14 0.04 0.03 0.03 0.02 0.03 0.17 0.03 0.02 0.10 0.02 0.07 0.05 0.02 0.04 0.05 0.02 0.03 0.02 0.03 0.04 0.03 0.02 0.02 0.05 0.07 0.02 0.02 0.02 0.04 0.02 0.02 0.14 0.04 0.08 0.02
0.01 0.00 0.00 0.01 0.00 0.01 0.01 0.00 0.02 0.01 0.01 0.00 0.00 0.00 0.03 0.00 0.00 0.02 0.00 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.01 0.00 0.00 0.01 0.01 0.00 0.00 0.00 0.01 0.00 0.00 0.02 0.01 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Mid-Atlantic
160
Pennsylvania - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Swarthmore (19081; 6,172) Nether Providence Township (19086; 13,456) Radnor Township (19087; 30,878) Willow Grove (19090; 16,234) Woodlyn (19094; 10,036) Penn Wynne (19096; 5,382) Philadelphia (19115; 1,337,622) Coatesville (19320; 13,218) Lionville-Marchwood (19341; 6,298) Downingtown (19372; 8,739) West Chester (19380; 17,227) West Goshen (19382; 8,472) Norristown (19403; 29,685) East Norriton (19403; 13,211) Trooper (19403; 6,061) West Norriton (19403; 14,901) Audubon (19403; 6,549) King of Prussia (19406; 18,511) Blue Bell (19422; 6,395) Collegeville (19426; 8,032) Harleysville (19441; 8,795) Kulpsville (19443; 8,005) Lansdale (19446; 15,823) Phoenixville (19460; 15,568) Pottstown (19464; 21,085) Wyomissing (19610; 8,587) Reading (19640; 79,283) Others (N/A; 2,450,963) Total 6,313,538
3,879 2,426 972 2,679 4,380 4,426 11 4,628 4,598 4,587 3,233 3,912 2,149 2,735 4,419 2,668 4,166 2,009 3,441 3,350 3,520 3,975 2,946 3,204 2,875 4,110 1,065 N/A
0.001 0.002 0.006 0.002 0.001 0.001 0.106 0.001 0.001 0.001 0.002 0.001 0.003 0.002 0.001 0.002 0.001 0.003 0.002 0.002 0.002 0.001 0.002 0.002 0.002 0.001 0.005 0.240 0.610
0.22 0.39 0.97 0.35 0.18 0.18 17.42 0.17 0.17 0.17 0.28 0.21 0.45 0.34 0.18 0.35 0.20 0.49 0.25 0.26 0.25 0.21 0.31 0.28 0.32 0.20 0.90 39.35 100.0
0.03 0.05 0.12 0.04 0.02 0.02 2.07 0.02 0.02 0.02 0.03 0.03 0.05 0.04 0.02 0.04 0.02 0.06 0.03 0.03 0.03 0.02 0.04 0.03 0.04 0.02 0.11 4.67 11.88
0.00 0.01 0.02 0.01 0.00 0.00 0.36 0.00 0.00 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.02 0.82 2.08
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6 6.1
161
NEW ENGLAND EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the New England: 2007 Latent Demand US $ mln % of New England
_________________________________________________________________________________________________________
Massachusetts Connecticut New Hampshire Maine Rhode Island Vermont Total
0.94 0.60 0.20 0.14 0.14 0.06 2.08
45.12% 28.86% 9.62% 6.69% 6.60% 3.12% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the New England: 2007
Connecticut New Hampshire Maine Others
Massachusetts
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
Year
162
The New England - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.72 1.77 1.82 1.87 1.95 2.08 2.24 2.40 2.58 2.76 2.97
7.11 7.11 7.10 7.10 7.10 7.10 7.10 7.11 7.11 7.11 7.11
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.2 Year
163
LATENT DEMAND BY YEAR - CONNECTICUT The Latent Demand for Online Sports Programming in Connecticut: 2002 - 2012 Connecticut % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.50 0.51 0.52 0.54 0.56 0.60 0.65 0.69 0.74 0.80 0.85
28.80% 28.82% 28.84% 28.85% 28.87% 28.86% 28.84% 28.82% 28.81% 28.79% 28.77%
2.05% 2.05% 2.05% 2.05% 2.05% 2.05% 2.05% 2.05% 2.05% 2.05% 2.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Connecticut - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Fairfield Norwalk Greenwich
Others
Stamford
The Latent Demand for Online Sports Programming in the United States and Connecticut: 2007
Connecticut
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.3
164
CITIES SORTED BY RANK - CONNECTICUT
Connecticut - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Stamford (130,230) Greenwich (65,856) Norwalk (88,779) Fairfield (59,208) Bridgeport (141,173) Danbury (89,568) Waterbury (112,047) New Haven (128,611) Milford (61,639) Westport (29,090) Darien (23,470) West Hartford (54,703) Hartford (135,236) Hamden (63,084) Trumbull (38,826) New Canaan (21,753) Bristol (63,980) Newtown (32,927) Southington (48,489) Glastonbury (36,287) Shelton (43,218) Middletown (61,406) Manchester (58,081) Wallingford (49,769) Ridgefield (26,098) Stratford (51,166) Wilton (19,090) Meriden (61,837) Cheshire (31,887) New Britain (72,130) Enfield (46,676) West Haven (55,348) South Windsor (29,779) New Milford (33,213) Simsbury (24,360) East Hartford (48,772) Groton (42,517) Guilford (25,216) Avon (21,229) Madison (22,031)
170 223 307 338 345 355 476 484 490 543 549 565 569 585 649 651 663 681 697 699 704 710 722 729 746 763 779 791 826 868 872 935 1,011 1,024 1,122 1,123 1,162 1,178 1,185 1,189
0.021 0.017 0.014 0.013 0.013 0.013 0.010 0.010 0.010 0.009 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005
3.41 2.82 2.30 2.14 2.12 2.08 1.66 1.65 1.63 1.51 1.49 1.46 1.45 1.43 1.34 1.33 1.31 1.29 1.27 1.27 1.26 1.25 1.24 1.23 1.21 1.18 1.17 1.16 1.11 1.07 1.07 1.02 0.95 0.94 0.87 0.87 0.85 0.84 0.84 0.83
0.98 0.81 0.66 0.62 0.61 0.60 0.48 0.48 0.47 0.44 0.43 0.42 0.42 0.41 0.39 0.39 0.38 0.37 0.37 0.37 0.36 0.36 0.36 0.36 0.35 0.34 0.34 0.33 0.32 0.31 0.31 0.29 0.28 0.27 0.25 0.25 0.25 0.24 0.24 0.24
0.07 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
165
Connecticut - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Windsor (29,984) Farmington (28,310) Mansfield (38,704) Monroe (21,162) Branford (30,796) Newington (30,847) Naugatuck (34,351) North Haven (25,922) Berlin (23,797) Weston (11,036) Torrington (38,241) Vernon (33,352) Norwich (38,319) Brookfield (18,106) Tolland (19,115) East Haven (30,860) Bethel (20,983) Watertown (24,197) Wethersfield (26,596) Southbury (22,826) East Lyme (20,315) Montville (24,398) New Fairfield (15,216) Rocky Hill (20,936) Oxford (16,235) Bloomfield (23,185) Suffield (18,024) Wolcott (19,419) Colchester (18,101) Orange (14,722) Ellington (18,579) Granby (13,258) Waterford (18,919) Woodbridge (10,306) Ledyard (16,726) Stonington (19,836) Redding (9,934) Easton (8,215) North Branford (15,648) Burlington (11,820) Seymour (18,366) New London (28,343) Cromwell (15,757) Clinton (15,383)
1,195 1,214 1,216 1,286 1,300 1,320 1,322 1,367 1,427 1,429 1,451 1,457 1,537 1,546 1,568 1,569 1,597 1,604 1,626 1,630 1,699 1,705 1,778 1,804 1,824 1,834 1,906 1,927 1,958 1,970 1,981 2,109 2,134 2,148 2,155 2,168 2,182 2,185 2,219 2,273 2,300 2,317 2,319 2,371
0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002
0.83 0.82 0.82 0.78 0.77 0.76 0.76 0.74 0.70 0.70 0.69 0.69 0.65 0.65 0.64 0.64 0.63 0.62 0.61 0.61 0.58 0.58 0.56 0.55 0.54 0.54 0.52 0.52 0.51 0.51 0.50 0.47 0.46 0.46 0.45 0.45 0.45 0.45 0.44 0.42 0.42 0.41 0.41 0.40
0.24 0.24 0.24 0.22 0.22 0.22 0.22 0.21 0.20 0.20 0.20 0.20 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
166
Connecticut - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Coventry (14,362) East Hampton (13,352) Ansonia (19,763) Plainville (17,529) Windham (23,985) Somers (12,425) Hebron (10,749) Killingly (19,635) Canton (12,338) Woodbury (11,347) Plainfield (17,768) Prospect (10,951) Plymouth (13,663) Durham (9,286) Portland (11,362) Stafford (13,383) Haddam (8,798) Old Saybrook (10,964) Windsor Locks (13,236) East Haddam (10,319) Marlborough (7,915) Griswold (12,451) Killingworth (7,656) Derby (13,301) New Hartford (8,756) East Windsor (11,750) Middlebury (8,178) Woodstock (10,189) Litchfield (9,472) Old Lyme (7,925) Winchester (11,498) Essex (7,818) Kensington (8,541) Lebanon (8,331) Bethany (6,757) Thomaston (9,222) Thompson (10,508) Willimantic (15,823) Brooklyn (9,331) Columbia (6,419) Westbrook (7,586) Putnam (9,933) Harwinton (6,325) Oakville (8,618) East Granby (5,988) Sherman (5,072) Others (252,125) Total 3,970,627
2,374 2,473 2,560 2,580 2,590 2,678 2,686 2,687 2,701 2,792 2,846 2,899 2,912 2,960 2,968 3,018 3,070 3,077 3,229 3,249 3,277 3,322 3,345 3,406 3,408 3,431 3,547 3,609 3,671 3,707 3,733 3,801 3,819 3,855 3,876 3,906 3,996 4,042 4,121 4,209 4,312 4,368 4,422 4,436 4,484 4,668 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.036 0.602
0.40 0.38 0.37 0.37 0.36 0.35 0.35 0.35 0.35 0.34 0.33 0.32 0.32 0.31 0.31 0.31 0.30 0.30 0.28 0.28 0.27 0.27 0.27 0.26 0.26 0.26 0.25 0.24 0.24 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.21 0.21 0.20 0.20 0.19 0.18 0.18 0.18 0.18 0.17 5.91 100.0
0.12 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 1.70 28.86
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 2.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.4
167
CITIES SORTED BY ZIPCODE - CONNECTICUT
Connecticut - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Avon (06001; 21,229) Bloomfield (06002; 23,185) Windsor (06006; 29,984) Bristol (06010; 63,980) East Windsor (06016; 11,750) Canton (06019; 12,338) East Granby (06026; 5,988) Ellington (06029; 18,579) Glastonbury (06033; 36,287) Farmington (06034; 28,310) Kensington (06037; 8,541) Berlin (06037; 23,797) Manchester (06040; 58,081) New Britain (06053; 72,130) New Hartford (06057; 8,756) Plainville (06062; 17,529) Vernon (06066; 33,352) Rocky Hill (06067; 20,936) Simsbury (06070; 24,360) Somers (06071; 12,425) South Windsor (06074; 29,779) Stafford (06075; 13,383) Enfield (06083; 46,676) Tolland (06084; 19,115) Burlington (06085; 11,820) Granby (06090; 13,258) Suffield (06093; 18,024) Winchester (06094; 11,498) Windsor Locks (06096; 13,236) East Hartford (06108; 48,772) Newington (06111; 30,847) West Hartford (06127; 54,703) Wethersfield (06129; 26,596) Hartford (06160; 135,236) Willimantic (06226; 15,823) Brooklyn (06234; 9,331) Columbia (06237; 6,419) Coventry (06238; 14,362) Killingly (06243; 19,635) Hebron (06248; 10,749) Lebanon (06249; 8,331) Windham (06256; 23,985) Putnam (06260; 9,933)
1,185 1,834 1,195 663 3,431 2,701 4,484 1,981 699 1,214 3,819 1,427 722 868 3,408 2,580 1,457 1,804 1,122 2,678 1,011 3,018 872 1,568 2,273 2,109 1,906 3,733 3,229 1,123 1,320 565 1,626 569 4,042 4,121 4,209 2,374 2,687 2,686 3,855 2,590 4,368
0.005 0.003 0.005 0.008 0.002 0.002 0.001 0.003 0.008 0.005 0.001 0.004 0.007 0.006 0.002 0.002 0.004 0.003 0.005 0.002 0.006 0.002 0.006 0.004 0.003 0.003 0.003 0.001 0.002 0.005 0.005 0.009 0.004 0.009 0.001 0.001 0.001 0.002 0.002 0.002 0.001 0.002 0.001
0.84 0.54 0.83 1.31 0.26 0.35 0.18 0.50 1.27 0.82 0.22 0.70 1.24 1.07 0.26 0.37 0.69 0.55 0.87 0.35 0.95 0.31 1.07 0.64 0.42 0.47 0.52 0.23 0.28 0.87 0.76 1.46 0.61 1.45 0.21 0.20 0.20 0.40 0.35 0.35 0.22 0.36 0.18
0.24 0.16 0.24 0.38 0.07 0.10 0.05 0.14 0.37 0.24 0.06 0.20 0.36 0.31 0.08 0.11 0.20 0.16 0.25 0.10 0.28 0.09 0.31 0.18 0.12 0.13 0.15 0.07 0.08 0.25 0.22 0.42 0.18 0.42 0.06 0.06 0.06 0.12 0.10 0.10 0.06 0.11 0.05
0.02 0.01 0.02 0.03 0.01 0.01 0.00 0.01 0.03 0.02 0.00 0.01 0.03 0.02 0.01 0.01 0.01 0.01 0.02 0.01 0.02 0.01 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.02 0.02 0.03 0.01 0.03 0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
168
Connecticut - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Mansfield (06268; 38,704) Thompson (06277; 10,508) Woodstock (06281; 10,189) New London (06320; 28,343) East Lyme (06333; 20,315) Ledyard (06339; 16,726) Groton (06340; 42,517) Griswold (06351; 12,451) Montville (06353; 24,398) Norwich (06365; 38,319) Old Lyme (06371; 7,925) Plainfield (06374; 17,768) Stonington (06378; 19,836) Waterford (06386; 18,919) Ansonia (06401; 19,763) Branford (06405; 30,796) Cheshire (06410; 31,887) Clinton (06413; 15,383) Colchester (06415; 18,101) Cromwell (06416; 15,757) Derby (06418; 13,301) Killingworth (06419; 7,656) Durham (06422; 9,286) East Haddam (06423; 10,319) Essex (06426; 7,818) Guilford (06437; 25,216) Haddam (06438; 8,798) Madison (06443; 22,031) East Hampton (06447; 13,352) Marlborough (06447; 7,915) Meriden (06454; 61,837) Middletown (06457; 61,406) Milford (06461; 61,639) Monroe (06468; 21,162) Newtown (06470; 32,927) North Haven (06473; 25,922) Old Saybrook (06475; 10,964) Orange (06477; 14,722) Seymour (06478; 18,366) Oxford (06478; 16,235) Portland (06480; 11,362) Shelton (06484; 43,218) Southbury (06488; 22,826) Southington (06489; 48,489)
1,216 3,996 3,609 2,317 1,699 2,155 1,162 3,322 1,705 1,537 3,707 2,846 2,168 2,134 2,560 1,300 826 2,371 1,958 2,319 3,406 3,345 2,960 3,249 3,801 1,178 3,070 1,189 2,473 3,277 791 710 490 1,286 681 1,367 3,077 1,970 2,300 1,824 2,968 704 1,630 697
0.005 0.001 0.001 0.002 0.004 0.003 0.005 0.002 0.003 0.004 0.001 0.002 0.003 0.003 0.002 0.005 0.007 0.002 0.003 0.002 0.002 0.002 0.002 0.002 0.001 0.005 0.002 0.005 0.002 0.002 0.007 0.008 0.010 0.005 0.008 0.004 0.002 0.003 0.003 0.003 0.002 0.008 0.004 0.008
0.82 0.21 0.24 0.41 0.58 0.45 0.85 0.27 0.58 0.65 0.23 0.33 0.45 0.46 0.37 0.77 1.11 0.40 0.51 0.41 0.26 0.27 0.31 0.28 0.23 0.84 0.30 0.83 0.38 0.27 1.16 1.25 1.63 0.78 1.29 0.74 0.30 0.51 0.42 0.54 0.31 1.26 0.61 1.27
0.24 0.06 0.07 0.12 0.17 0.13 0.25 0.08 0.17 0.19 0.07 0.10 0.13 0.13 0.11 0.22 0.32 0.12 0.15 0.12 0.08 0.08 0.09 0.08 0.07 0.24 0.09 0.24 0.11 0.08 0.33 0.36 0.47 0.22 0.37 0.21 0.09 0.15 0.12 0.16 0.09 0.36 0.18 0.37
0.02 0.00 0.00 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.02 0.01 0.02 0.01 0.01 0.02 0.03 0.03 0.02 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.03 0.01 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
169
Connecticut - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Wallingford (06493; 49,769) Stratford (06497; 51,166) Westbrook (06498; 7,586) East Haven (06513; 30,860) West Haven (06516; 55,348) North Branford (06517; 15,648) Hamden (06518; 63,084) New Haven (06524; 128,611) Bethany (06524; 6,757) Woodbridge (06525; 10,306) Trumbull (06611; 38,826) Easton (06612; 8,215) Bridgeport (06612; 141,173) Prospect (06712; 10,951) Wolcott (06716; 19,419) Waterbury (06725; 112,047) Litchfield (06759; 9,472) Middlebury (06762; 8,178) Naugatuck (06770; 34,351) New Milford (06776; 33,213) Watertown (06779; 24,197) Plymouth (06782; 13,663) Sherman (06784; 5,072) Thomaston (06787; 9,222) Harwinton (06792; 6,325) Torrington (06792; 38,241) Oakville (06795; 8,618) Woodbury (06798; 11,347) Bethel (06801; 20,983) Brookfield (06804; 18,106) New Fairfield (06812; 15,216) Danbury (06813; 89,568) Darien (06820; 23,470) Fairfield (06824; 59,208) Greenwich (06832; 65,856) New Canaan (06840; 21,753) Norwalk (06852; 88,779) Ridgefield (06879; 26,098) Weston (06883; 11,036) Westport (06888; 29,090) Redding (06896; 9,934) Wilton (06897; 19,090) Stamford (06920; 130,230) Others (N/A; 252,125) Total 3,970,627
729 763 4,312 1,569 935 2,219 585 484 3,876 2,148 649 2,185 345 2,899 1,927 476 3,671 3,547 1,322 1,024 1,604 2,912 4,668 3,906 4,422 1,451 4,436 2,792 1,597 1,546 1,778 355 549 338 223 651 307 746 1,429 543 2,182 779 170 N/A
0.007 0.007 0.001 0.004 0.006 0.003 0.009 0.010 0.001 0.003 0.008 0.003 0.013 0.002 0.003 0.010 0.001 0.002 0.005 0.006 0.004 0.002 0.001 0.001 0.001 0.004 0.001 0.002 0.004 0.004 0.003 0.013 0.009 0.013 0.017 0.008 0.014 0.007 0.004 0.009 0.003 0.007 0.021 0.036 0.602
1.23 1.18 0.19 0.64 1.02 0.44 1.43 1.65 0.22 0.46 1.34 0.45 2.12 0.32 0.52 1.66 0.24 0.25 0.76 0.94 0.62 0.32 0.17 0.22 0.18 0.69 0.18 0.34 0.63 0.65 0.56 2.08 1.49 2.14 2.82 1.33 2.30 1.21 0.70 1.51 0.45 1.17 3.41 5.91 100.0
0.36 0.34 0.05 0.18 0.29 0.13 0.41 0.48 0.06 0.13 0.39 0.13 0.61 0.09 0.15 0.48 0.07 0.07 0.22 0.27 0.18 0.09 0.05 0.06 0.05 0.20 0.05 0.10 0.18 0.19 0.16 0.60 0.43 0.62 0.81 0.39 0.66 0.35 0.20 0.44 0.13 0.34 0.98 1.70 28.86
0.03 0.02 0.00 0.01 0.02 0.01 0.03 0.03 0.00 0.01 0.03 0.01 0.04 0.01 0.01 0.03 0.00 0.01 0.02 0.02 0.01 0.01 0.00 0.00 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.04 0.03 0.04 0.06 0.03 0.05 0.02 0.01 0.03 0.01 0.02 0.07 0.12 2.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.5 Year
170
LATENT DEMAND BY YEAR - MAINE The Latent Demand for Online Sports Programming in Maine: 2002 - 2012 Maine % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.11 0.12 0.12 0.13 0.13 0.14 0.15 0.16 0.17 0.18 0.20
6.61% 6.64% 6.66% 6.69% 6.71% 6.69% 6.67% 6.65% 6.62% 6.60% 6.58%
0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.47% 0.47% 0.47% 0.47% 0.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Maine - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
South Portland Lewiston Scarborough Portland
Others
The Latent Demand for Online Sports Programming in the United States and Maine: 2007
Maine
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.6
171
CITIES SORTED BY RANK - MAINE
Maine - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Portland (62,951) Scarborough (25,304) Lewiston (35,991) South Portland (24,082) Saco (22,473) Windham (20,817) Brunswick (23,729) Bangor (31,976) Gorham (18,605) York (15,807) Auburn (24,627) Biddeford (24,783) Sanford (24,709) Falmouth (11,647) Kennebunk (15,010) Cape Elizabeth (8,778) Standish (11,989) Cumberland (8,868) Topsham (12,384) Westbrook (15,576) Wells (12,184) Augusta (18,855) Kittery (12,181) Buxton (10,212) South Berwick (9,380) Waterboro (11,093) Yarmouth (8,031) Freeport (8,747) Berwick (10,138) Waterville (16,820) Orono (14,591) Gray (8,772) Hampden (7,986) Eliot (7,893) Old Orchard Beach (10,889) Lisbon (10,180) Others (739,590) Total 1,357,648
987 1,616 2,161 2,191 2,221 2,298 2,325 2,338 2,370 2,483 2,505 2,531 2,555 2,795 2,849 3,292 3,435 3,455 3,509 3,513 3,627 3,628 3,665 3,927 3,933 4,047 4,130 4,193 4,215 4,228 4,264 4,306 4,386 4,470 4,607 4,672 N/A
0.006 0.004 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.072 0.139
4.16 2.65 1.95 1.91 1.88 1.80 1.78 1.76 1.74 1.65 1.63 1.61 1.59 1.44 1.42 1.18 1.12 1.11 1.10 1.09 1.05 1.05 1.04 0.93 0.93 0.89 0.86 0.84 0.84 0.84 0.83 0.82 0.79 0.77 0.74 0.72 51.50 100.0
0.28 0.18 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 3.45 6.69
0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.7
172
CITIES SORTED BY ZIPCODE - MAINE
Maine - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Berwick (03901; 10,138) Eliot (03903; 7,893) Kittery (03904; 12,181) South Berwick (03908; 9,380) York (03909; 15,807) Biddeford (04005; 24,783) Brunswick (04011; 23,729) Cumberland (04021; 8,868) Freeport (04034; 8,747) Gorham (04038; 18,605) Gray (04039; 8,772) Kennebunk (04043; 15,010) Windham (04062; 20,817) Old Orchard Beach (04064; 10,889) Scarborough (04070; 25,304) Saco (04072; 22,473) Sanford (04073; 24,709) Standish (04084; 11,989) Topsham (04086; 12,384) Waterboro (04087; 11,093) Wells (04090; 12,184) Buxton (04093; 10,212) Yarmouth (04096; 8,031) Westbrook (04098; 15,576) Portland (04101; 62,951) Falmouth (04105; 11,647) Cape Elizabeth (04107; 8,778) South Portland (04116; 24,082) Auburn (04211; 24,627) Lewiston (04240; 35,991) Lisbon (04250; 10,180) Augusta (04336; 18,855) Bangor (04402; 31,976) Hampden (04444; 7,986) Orono (04473; 14,591) Waterville (04903; 16,820) Others (N/A; 739,590) Total 1,357,648
4,215 4,470 3,665 3,933 2,483 2,531 2,325 3,455 4,193 2,370 4,306 2,849 2,298 4,607 1,616 2,221 2,555 3,435 3,509 4,047 3,627 3,927 4,130 3,513 987 2,795 3,292 2,191 2,505 2,161 4,672 3,628 2,338 4,386 4,264 4,228 N/A
0.001 0.001 0.001 0.001 0.002 0.002 0.002 0.002 0.001 0.002 0.001 0.002 0.003 0.001 0.004 0.003 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.002 0.006 0.002 0.002 0.003 0.002 0.003 0.001 0.001 0.002 0.001 0.001 0.001 0.072 0.139
0.84 0.77 1.04 0.93 1.65 1.61 1.78 1.11 0.84 1.74 0.82 1.42 1.80 0.74 2.65 1.88 1.59 1.12 1.10 0.89 1.05 0.93 0.86 1.09 4.16 1.44 1.18 1.91 1.63 1.95 0.72 1.05 1.76 0.79 0.83 0.84 51.50 100.0
0.06 0.05 0.07 0.06 0.11 0.11 0.12 0.07 0.06 0.12 0.05 0.09 0.12 0.05 0.18 0.13 0.11 0.07 0.07 0.06 0.07 0.06 0.06 0.07 0.28 0.10 0.08 0.13 0.11 0.13 0.05 0.07 0.12 0.05 0.06 0.06 3.45 6.69
0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.00 0.00 0.24 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.8 Year
173
LATENT DEMAND BY YEAR - MASSACHUSETTS The Latent Demand for Online Sports Programming in Massachusetts: 2002 - 2012 Massachusetts % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.78 0.80 0.82 0.84 0.88 0.94 1.01 1.09 1.17 1.25 1.34
45.25% 45.21% 45.16% 45.12% 45.09% 45.12% 45.16% 45.20% 45.23% 45.27% 45.31%
3.22% 3.21% 3.21% 3.20% 3.20% 3.20% 3.21% 3.21% 3.22% 3.22% 3.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Cambridge Worcester Newton Boston
Others
The Latent Demand for Online Sports Programming in the United States and Massachusetts: 2007
Massachusetts
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.9
174
CITIES SORTED BY RANK - MASSACHUSETTS
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Boston (513,062) Newton (83,802) Worcester (186,188) Cambridge (98,968) Springfield (152,091) Quincy (95,693) Lowell (99,362) Brockton (97,018) Brookline (53,534) Plymouth (64,301) Lynn (90,834) Framingham (61,740) Somerville (70,306) Haverhill (65,323) Waltham (59,232) Peabody (57,811) Andover (35,019) Wellesley (26,198) Lexington (30,602) Billerica (43,023) Weymouth (54,855) Fall River (94,201) Medford (49,771) New Bedford (94,544) Needham (29,372) Taunton (58,712) Arlington (39,103) Shrewsbury (38,169) Attleboro (48,096) Marlborough (42,406) Malden (52,405) Methuen (48,152) Chelmsford (33,466) Westford (23,810) Franklin (32,134) Natick (31,921) Beverly (41,138) North Andover (30,484) Sudbury (18,161) Hingham (25,678)
43 192 219 360 378 396 471 483 532 541 564 578 601 603 619 628 660 686 691 708 736 772 814 818 823 848 850 885 888 903 912 913 945 954 973 1,000 1,005 1,009 1,041 1,052
0.053 0.019 0.017 0.012 0.012 0.012 0.010 0.010 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006
5.59 1.98 1.82 1.31 1.27 1.24 1.07 1.05 0.98 0.97 0.93 0.92 0.90 0.90 0.88 0.87 0.84 0.82 0.82 0.80 0.78 0.75 0.72 0.72 0.71 0.69 0.69 0.67 0.67 0.66 0.66 0.66 0.65 0.64 0.63 0.61 0.61 0.61 0.59 0.59
2.52 0.90 0.82 0.59 0.57 0.56 0.48 0.48 0.44 0.44 0.42 0.42 0.40 0.40 0.40 0.39 0.38 0.37 0.37 0.36 0.35 0.34 0.32 0.32 0.32 0.31 0.31 0.30 0.30 0.30 0.30 0.30 0.29 0.29 0.28 0.28 0.28 0.28 0.27 0.26
0.18 0.06 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
175
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Braintree (33,975) Winchester (22,265) Woburn (38,013) Tewksbury (30,013) Salem (46,738) Milton (25,239) Lawrence (71,213) Acton (21,668) Chicopee (55,333) Leominster (43,825) Westfield (42,037) Watertown (31,443) Weston (11,982) Burlington (24,284) Falmouth (37,481) Bridgewater (27,378) Easton (25,494) Belmont (21,945) Marshfield (26,336) Reading (22,326) Dartmouth (33,332) Dracut (29,027) Randolph (30,107) Norwood (28,462) Mansfield (24,839) Canton (23,843) Walpole (21,651) Concord (16,717) Saugus (28,904) Danvers (27,070) Revere (42,924) Wakefield (23,832) Fitchburg (42,478) Wilmington (22,222) Duxbury (16,100) Melrose (24,820) Westborough (21,137) Gloucester (32,511) Sharon (17,140) Stoughton (26,182) Marblehead (20,371) Milford (29,345) Norton (22,946) Agawam (30,100)
1,076 1,081 1,089 1,099 1,107 1,149 1,150 1,156 1,163 1,167 1,217 1,232 1,262 1,275 1,291 1,303 1,329 1,330 1,338 1,357 1,380 1,388 1,397 1,399 1,400 1,410 1,442 1,459 1,464 1,469 1,470 1,483 1,486 1,487 1,492 1,494 1,500 1,503 1,520 1,532 1,544 1,565 1,570 1,571
0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004
0.58 0.58 0.57 0.57 0.57 0.55 0.55 0.55 0.54 0.54 0.52 0.52 0.51 0.50 0.50 0.49 0.48 0.48 0.48 0.47 0.47 0.46 0.46 0.46 0.46 0.45 0.45 0.44 0.44 0.44 0.44 0.43 0.43 0.43 0.43 0.43 0.43 0.43 0.42 0.42 0.41 0.41 0.41 0.41
0.26 0.26 0.26 0.26 0.26 0.25 0.25 0.25 0.25 0.24 0.24 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.18 0.18
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
176
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Hopkinton (16,289) Pittsfield (40,044) Everett (34,794) Sandwich (23,023) Dedham (22,535) Scituate (19,252) Middleborough (25,084) Pembroke (20,332) Wayland (12,946) Amherst (32,438) Abington (22,484) Holden (19,877) Southborough (12,264) Ashland (18,390) Medfield (12,773) Holyoke (40,783) Northborough (15,286) Hudson (20,702) Middleton (14,811) Northampton (28,757) Westwood (13,728) Grafton (21,338) Hanover (16,128) Longmeadow (15,631) Raynham (19,481) Stoneham (20,500) West Springfield (28,471) Ludlow (24,248) Holliston (14,298) North Reading (14,404) Bellingham (17,173) Groton (13,281) Newburyport (18,681) Norwell (12,515) Bedford (12,295) East Longmeadow (17,146) Foxborough (16,700) Medway (14,287) Somerset (20,129) Boxford (9,194) Swampscott (14,476) Yarmouth (25,500) Charlton (16,010) Wilbraham (15,453)
1,596 1,621 1,639 1,649 1,668 1,695 1,739 1,741 1,759 1,770 1,790 1,796 1,818 1,827 1,845 1,854 1,885 1,903 1,915 1,919 1,926 1,935 1,943 1,960 1,964 1,993 2,007 2,015 2,054 2,073 2,074 2,085 2,094 2,095 2,111 2,125 2,126 2,128 2,176 2,181 2,193 2,216 2,233 2,241
0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.40 0.39 0.39 0.39 0.38 0.38 0.36 0.36 0.36 0.36 0.35 0.35 0.35 0.35 0.34 0.34 0.34 0.33 0.33 0.33 0.33 0.33 0.33 0.32 0.32 0.32 0.32 0.31 0.31 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.29 0.29 0.28 0.28 0.28 0.28
0.18 0.18 0.18 0.18 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
177
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Wrentham (12,833) Uxbridge (16,162) Bourne (22,080) Mashpee (19,295) Wareham (24,151) East Bridgewater (16,078) Lynnfield (11,922) Rehoboth (14,622) Rockland (18,457) Auburn (17,900) Swansea (17,623) Westport (16,534) Lakeville (12,976) Amesbury (17,605) Norfolk (10,587) Belchertown (16,867) Whitman (15,865) Tyngsborough (12,371) Chelsea (28,219) Dover (5,968) Ipswich (14,614) Sutton (11,060) Seekonk (14,699) Northbridge (16,208) Winthrop (15,161) Pepperell (12,349) Gardner (21,538) South Hadley (17,130) Millbury (15,308) Oxford (14,965) Kingston (14,209) Georgetown (10,001) Easthampton (15,994) Littleton (9,873) Fairhaven (16,880) Hanson (11,198) Webster (18,338) Harvard (6,399) Dennis (16,562) Freetown (10,654) Clinton (15,355) Lunenburg (11,954) Leicester (12,301) Nantucket (12,161)
2,244 2,247 2,250 2,278 2,289 2,297 2,320 2,331 2,376 2,398 2,401 2,416 2,421 2,422 2,431 2,492 2,507 2,541 2,575 2,591 2,620 2,630 2,634 2,671 2,705 2,708 2,711 2,730 2,771 2,787 2,851 2,852 2,971 3,032 3,035 3,041 3,050 3,079 3,084 3,089 3,093 3,125 3,134 3,146
0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.28 0.28 0.27 0.27 0.27 0.27 0.26 0.26 0.26 0.25 0.25 0.25 0.25 0.25 0.25 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.22 0.22 0.22 0.21 0.21 0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19
0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
178
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Rutland (10,734) Carlisle (5,186) Upton (8,564) Sturbridge (11,855) Carver (12,521) Stow (6,824) Dudley (13,348) Hull (12,155) Sterling (9,405) Hamilton (8,759) Douglas (10,388) Topsfield (6,493) Lincoln (7,833) Cohasset (7,318) Acushnet (11,938) Spencer (13,052) Maynard (9,985) Cochituate (6,768) Townsend (9,723) Southwick (11,453) Southbridge (17,628) Holbrook (10,963) Harwich (14,160) Palmer (14,181) Greenfield (17,236) Berkley (8,569) Newbury (7,415) Brewster (11,231) Groveland (7,973) Blackstone (9,866) Bolton (5,198) Mendon (7,461) Sherborn (4,319) Millis (8,288) Pinehurst (6,941) Monson (9,740) Winchendon (11,421) Westminster (8,623) Plainville (8,712) Halifax (8,677) Boxborough (5,609) West Concord (5,632) Rochester (7,626) Dighton (8,188) Salisbury (9,231)
3,150 3,157 3,158 3,169 3,171 3,210 3,236 3,288 3,302 3,309 3,320 3,329 3,362 3,375 3,381 3,413 3,419 3,436 3,442 3,457 3,463 3,472 3,517 3,519 3,592 3,603 3,675 3,679 3,683 3,709 3,762 3,780 3,797 3,816 3,864 3,886 3,929 3,935 3,936 3,953 3,974 4,005 4,021 4,046 4,191
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13
0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
179
Massachusetts - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Lancaster (7,380) West Newbury (4,778) Templeton (9,147) Southampton (7,091) Hopedale (7,265) South Yarmouth (11,603) West Boylston (8,035) Athol (12,867) West Bridgewater (7,522) Mattapoisett (7,108) Wenham (4,493) Williamstown (7,833) Ware (11,015) Merrimac (6,907) North Scituate (5,065) Rockport (7,923) Rowley (6,434) Ashburnham (7,108) Others (452,143) Total 6,713,597
4,252 4,285 4,286 4,318 4,326 4,329 4,353 4,360 4,425 4,467 4,532 4,535 4,537 4,547 4,570 4,582 4,600 4,624 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.056 0.941
0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 5.96 100.0
0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 2.69 45.12
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 3.20
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
6.10
CITIES SORTED BY ZIPCODE - MASSACHUSETTS
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Agawam (01001; 30,100) Amherst (01003; 32,438) Belchertown (01007; 16,867) Chicopee (01013; 55,333) Easthampton (01027; 15,994) East Longmeadow (01028; 17,146) Holyoke (01040; 40,783) Ludlow (01056; 24,248) Monson (01057; 9,740) Northampton (01063; 28,757) Palmer (01069; 14,181) Southampton (01073; 7,091) South Hadley (01075; 17,130) Southwick (01077; 11,453) Ware (01082; 11,015) Westfield (01085; 42,037)
1,571 1,770 2,492 1,163 2,971 2,125 1,854 2,015 3,886 1,919 3,519 4,318 2,730 3,457 4,537 1,217
0.004 0.003 0.002 0.005 0.002 0.003 0.003 0.003 0.001 0.003 0.002 0.001 0.002 0.002 0.001 0.005
0.41 0.36 0.24 0.54 0.20 0.30 0.34 0.31 0.14 0.33 0.16 0.12 0.22 0.16 0.11 0.52
0.18 0.16 0.11 0.25 0.09 0.13 0.15 0.14 0.06 0.15 0.07 0.05 0.10 0.07 0.05 0.24
0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
180
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
West Springfield (01090; 28,471) Wilbraham (01095; 15,453) Longmeadow (01106; 15,631) Springfield (01139; 152,091) Pittsfield (01201; 40,044) Williamstown (01267; 7,833) Greenfield (01301; 17,236) Athol (01368; 12,867) Fitchburg (01420; 42,478) Ashburnham (01430; 7,108) Gardner (01440; 21,538) Harvard (01451; 6,399) Leominster (01453; 43,825) Littleton (01460; 9,873) Lunenburg (01462; 11,954) Pepperell (01463; 12,349) Templeton (01468; 9,147) Groton (01471; 13,281) Westminster (01473; 8,623) Townsend (01474; 9,723) Winchendon (01475; 11,421) Auburn (01501; 17,900) Blackstone (01504; 9,866) Charlton (01507; 16,010) Clinton (01510; 15,355) Douglas (01516; 10,388) Grafton (01519; 21,338) Holden (01520; 19,877) Lancaster (01523; 7,380) Leicester (01524; 12,301) Millbury (01527; 15,308) Northborough (01532; 15,286) Northbridge (01534; 16,208) Oxford (01540; 14,965) Rutland (01543; 10,734) Shrewsbury (01545; 38,169) Southbridge (01550; 17,628) Spencer (01562; 13,052) Sterling (01564; 9,405) Sturbridge (01566; 11,855) Upton (01568; 8,564) Uxbridge (01569; 16,162) Webster (01570; 18,338) Dudley (01571; 13,348)
2,007 2,241 1,960 378 1,621 4,535 3,592 4,360 1,486 4,624 2,711 3,079 1,167 3,032 3,125 2,708 4,286 2,085 3,935 3,442 3,929 2,398 3,709 2,233 3,093 3,320 1,935 1,796 4,252 3,134 2,771 1,885 2,671 2,787 3,150 885 3,463 3,413 3,302 3,169 3,158 2,247 3,050 3,236
0.003 0.003 0.003 0.012 0.004 0.001 0.001 0.001 0.004 0.001 0.002 0.002 0.005 0.002 0.002 0.002 0.001 0.003 0.001 0.002 0.001 0.002 0.001 0.003 0.002 0.002 0.003 0.003 0.001 0.002 0.002 0.003 0.002 0.002 0.002 0.006 0.002 0.002 0.002 0.002 0.002 0.003 0.002 0.002
0.32 0.28 0.32 1.27 0.39 0.11 0.16 0.12 0.43 0.11 0.22 0.19 0.54 0.19 0.19 0.22 0.12 0.30 0.14 0.17 0.14 0.25 0.15 0.28 0.19 0.17 0.33 0.35 0.12 0.19 0.22 0.34 0.23 0.22 0.19 0.67 0.16 0.17 0.17 0.18 0.19 0.28 0.19 0.18
0.14 0.12 0.15 0.57 0.18 0.05 0.07 0.05 0.20 0.05 0.10 0.09 0.24 0.09 0.08 0.10 0.06 0.14 0.06 0.07 0.06 0.11 0.07 0.13 0.09 0.08 0.15 0.16 0.06 0.08 0.10 0.15 0.10 0.10 0.08 0.30 0.07 0.08 0.08 0.08 0.08 0.12 0.09 0.08
0.01 0.01 0.01 0.04 0.01 0.00 0.01 0.00 0.01 0.00 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
181
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Westborough (01582; 21,137) West Boylston (01583; 8,035) Sutton (01590; 11,060) Worcester (01606; 186,188) Framingham (01703; 61,740) Boxborough (01719; 5,609) Acton (01720; 21,668) Ashland (01721; 18,390) Bedford (01731; 12,295) Bolton (01740; 5,198) Carlisle (01741; 5,186) West Concord (01742; 5,632) Concord (01742; 16,717) Southborough (01745; 12,264) Holliston (01746; 14,298) Hopedale (01747; 7,265) Hopkinton (01748; 16,289) Hudson (01749; 20,702) Marlborough (01752; 42,406) Maynard (01754; 9,985) Mendon (01756; 7,461) Milford (01757; 29,345) Natick (01760; 31,921) Sherborn (01770; 4,319) Lincoln (01773; 7,833) Stow (01775; 6,824) Sudbury (01776; 18,161) Cochituate (01778; 6,768) Wayland (01778; 12,946) Burlington (01805; 24,284) Woburn (01806; 38,013) Billerica (01821; 43,023) Chelmsford (01824; 33,466) Dracut (01826; 29,027) Georgetown (01833; 10,001) Groveland (01834; 7,973) Haverhill (01835; 65,323) Lawrence (01843; 71,213) Methuen (01844; 48,152) North Andover (01845; 30,484) Lowell (01850; 99,362) Merrimac (01860; 6,907) North Reading (01864; 14,404) Pinehurst (01866; 6,941)
1,500 4,353 2,630 219 578 3,974 1,156 1,827 2,111 3,762 3,157 4,005 1,459 1,818 2,054 4,326 1,596 1,903 903 3,419 3,780 1,565 1,000 3,797 3,362 3,210 1,041 3,436 1,759 1,275 1,089 708 945 1,388 2,852 3,683 603 1,150 913 1,009 471 4,547 2,073 3,864
0.004 0.001 0.002 0.017 0.009 0.001 0.005 0.003 0.003 0.001 0.002 0.001 0.004 0.003 0.003 0.001 0.004 0.003 0.006 0.002 0.001 0.004 0.006 0.001 0.002 0.002 0.006 0.002 0.003 0.005 0.005 0.008 0.006 0.004 0.002 0.001 0.008 0.005 0.006 0.006 0.010 0.001 0.003 0.001
0.43 0.12 0.23 1.82 0.92 0.14 0.55 0.35 0.30 0.15 0.19 0.13 0.44 0.35 0.31 0.12 0.40 0.33 0.66 0.17 0.15 0.41 0.61 0.14 0.17 0.18 0.59 0.17 0.36 0.50 0.57 0.80 0.65 0.46 0.21 0.15 0.90 0.55 0.66 0.61 1.07 0.11 0.30 0.14
0.19 0.05 0.10 0.82 0.42 0.06 0.25 0.16 0.13 0.07 0.08 0.06 0.20 0.16 0.14 0.05 0.18 0.15 0.30 0.08 0.07 0.19 0.28 0.07 0.08 0.08 0.27 0.07 0.16 0.23 0.26 0.36 0.29 0.21 0.09 0.07 0.40 0.25 0.30 0.28 0.48 0.05 0.14 0.06
0.01 0.00 0.01 0.06 0.03 0.00 0.02 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.02 0.01 0.00 0.01 0.02 0.00 0.01 0.01 0.02 0.01 0.01 0.02 0.02 0.03 0.02 0.01 0.01 0.00 0.03 0.02 0.02 0.02 0.03 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
182
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Reading (01867; 22,326) Tewksbury (01876; 30,013) Tyngsborough (01879; 12,371) Wakefield (01880; 23,832) Westford (01886; 23,810) Wilmington (01887; 22,222) Winchester (01890; 22,265) Lynn (01902; 90,834) Saugus (01906; 28,904) Swampscott (01907; 14,476) Amesbury (01913; 17,605) Beverly (01915; 41,138) Boxford (01921; 9,194) Danvers (01923; 27,070) Gloucester (01931; 32,511) Ipswich (01938; 14,614) Lynnfield (01940; 11,922) Marblehead (01945; 20,371) Middleton (01949; 14,811) Newburyport (01950; 18,681) Newbury (01951; 7,415) Salisbury (01952; 9,231) Peabody (01960; 57,811) Rockport (01966; 7,923) Rowley (01969; 6,434) Salem (01970; 46,738) Hamilton (01982; 8,759) Topsfield (01983; 6,493) Wenham (01984; 4,493) West Newbury (01985; 4,778) Hingham (02018; 25,678) Norwell (02018; 12,515) Bellingham (02019; 17,173) Marshfield (02020; 26,336) Canton (02021; 23,843) Cohasset (02025; 7,318) Dedham (02027; 22,535) Dover (02030; 5,968) Mansfield (02031; 24,839) Walpole (02032; 21,651) Foxborough (02035; 16,700) Franklin (02038; 32,134) Scituate (02040; 19,252) Hull (02045; 12,155)
1,357 1,099 2,541 1,483 954 1,487 1,081 564 1,464 2,193 2,422 1,005 2,181 1,469 1,503 2,620 2,320 1,544 1,915 2,094 3,675 4,191 628 4,582 4,600 1,107 3,309 3,329 4,532 4,285 1,052 2,095 2,074 1,338 1,410 3,375 1,668 2,591 1,400 1,442 2,126 973 1,695 3,288
0.004 0.005 0.002 0.004 0.006 0.004 0.005 0.009 0.004 0.003 0.002 0.006 0.003 0.004 0.004 0.002 0.002 0.004 0.003 0.003 0.001 0.001 0.008 0.001 0.001 0.005 0.002 0.002 0.001 0.001 0.006 0.003 0.003 0.005 0.004 0.002 0.004 0.002 0.004 0.004 0.003 0.006 0.004 0.002
0.47 0.57 0.24 0.43 0.64 0.43 0.58 0.93 0.44 0.28 0.25 0.61 0.29 0.44 0.43 0.23 0.26 0.41 0.33 0.30 0.15 0.13 0.87 0.11 0.11 0.57 0.17 0.17 0.11 0.12 0.59 0.30 0.30 0.48 0.45 0.17 0.38 0.23 0.46 0.45 0.30 0.63 0.38 0.18
0.21 0.26 0.11 0.20 0.29 0.19 0.26 0.42 0.20 0.13 0.11 0.28 0.13 0.20 0.19 0.10 0.12 0.19 0.15 0.14 0.07 0.06 0.39 0.05 0.05 0.26 0.08 0.08 0.05 0.06 0.26 0.14 0.14 0.22 0.20 0.08 0.17 0.11 0.21 0.20 0.13 0.28 0.17 0.08
0.02 0.02 0.01 0.01 0.02 0.01 0.02 0.03 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.03 0.00 0.00 0.02 0.01 0.01 0.00 0.00 0.02 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
183
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Medfield (02052; 12,773) Medway (02053; 14,287) Millis (02054; 8,288) Norfolk (02056; 10,587) North Scituate (02060; 5,065) Norwood (02062; 28,462) Sharon (02067; 17,140) Stoughton (02072; 26,182) Westwood (02090; 13,728) Wrentham (02093; 12,833) Somerville (02145; 70,306) Malden (02148; 52,405) Everett (02149; 34,794) Chelsea (02150; 28,219) Revere (02151; 42,924) Winthrop (02152; 15,161) Medford (02153; 49,771) Quincy (02169; 95,693) Melrose (02176; 24,820) Stoneham (02180; 20,500) Braintree (02185; 33,975) Milton (02186; 25,239) Weymouth (02191; 54,855) Cambridge (02239; 98,968) Boston (02283; 513,062) Brockton (02304; 97,018) Bridgewater (02324; 27,378) Pembroke (02327; 20,332) Carver (02330; 12,521) Duxbury (02332; 16,100) East Bridgewater (02333; 16,078) Halifax (02338; 8,677) Hanover (02340; 16,128) Hanson (02341; 11,198) Holbrook (02343; 10,963) Middleborough (02344; 25,084) Lakeville (02347; 12,976) Abington (02351; 22,484) Easton (02357; 25,494) Kingston (02364; 14,209) Randolph (02368; 30,107) Rockland (02370; 18,457) West Bridgewater (02379; 7,522) Plymouth (02381; 64,301)
1,845 2,128 3,816 2,431 4,570 1,399 1,520 1,532 1,926 2,244 601 912 1,639 2,575 1,470 2,705 814 396 1,494 1,993 1,076 1,149 736 360 43 483 1,303 1,741 3,171 1,492 2,297 3,953 1,943 3,041 3,472 1,739 2,421 1,790 1,329 2,851 1,397 2,376 4,425 541
0.003 0.003 0.001 0.002 0.001 0.004 0.004 0.004 0.003 0.003 0.008 0.006 0.004 0.002 0.004 0.002 0.007 0.012 0.004 0.003 0.005 0.005 0.007 0.012 0.053 0.010 0.005 0.003 0.002 0.004 0.003 0.001 0.003 0.002 0.002 0.003 0.002 0.003 0.005 0.002 0.004 0.002 0.001 0.009
0.34 0.30 0.14 0.25 0.11 0.46 0.42 0.42 0.33 0.28 0.90 0.66 0.39 0.23 0.44 0.22 0.72 1.24 0.43 0.32 0.58 0.55 0.78 1.31 5.59 1.05 0.49 0.36 0.18 0.43 0.27 0.14 0.33 0.19 0.16 0.36 0.25 0.35 0.48 0.21 0.46 0.26 0.12 0.97
0.15 0.13 0.06 0.11 0.05 0.21 0.19 0.19 0.15 0.12 0.40 0.30 0.18 0.11 0.20 0.10 0.32 0.56 0.19 0.14 0.26 0.25 0.35 0.59 2.52 0.48 0.22 0.16 0.08 0.19 0.12 0.06 0.15 0.09 0.07 0.16 0.11 0.16 0.22 0.09 0.21 0.12 0.05 0.44
0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.03 0.02 0.01 0.01 0.01 0.01 0.02 0.04 0.01 0.01 0.02 0.02 0.02 0.04 0.18 0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
184
Massachusetts - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Whitman (02382; 15,865) Lexington (02421; 30,602) Brookline (02447; 53,534) Waltham (02454; 59,232) Newton (02458; 83,802) Watertown (02471; 31,443) Arlington (02476; 39,103) Belmont (02478; 21,945) Wellesley (02481; 26,198) Needham (02492; 29,372) Weston (02493; 11,982) Bourne (02532; 22,080) Falmouth (02543; 37,481) Sandwich (02563; 23,023) Nantucket (02564; 12,161) Wareham (02571; 24,151) Brewster (02631; 11,231) Dennis (02638; 16,562) Harwich (02645; 14,160) Mashpee (02649; 19,295) Yarmouth (02664; 25,500) South Yarmouth (02664; 11,603) Freetown (02702; 10,654) Attleboro (02703; 48,096) Dighton (02715; 8,188) Fairhaven (02719; 16,880) Fall River (02722; 94,201) Somerset (02725; 20,129) Mattapoisett (02739; 7,108) Acushnet (02743; 11,938) New Bedford (02743; 94,544) Dartmouth (02747; 33,332) Plainville (02762; 8,712) Norton (02766; 22,946) Raynham (02767; 19,481) Rehoboth (02769; 14,622) Rochester (02770; 7,626) Seekonk (02771; 14,699) Swansea (02777; 17,623) Berkley (02779; 8,569) Taunton (02783; 58,712) Westport (02790; 16,534) Andover (05544; 35,019) Others (N/A; 452,143) Total 6,713,597
2,507 691 532 619 192 1,232 850 1,330 686 823 1,262 2,250 1,291 1,649 3,146 2,289 3,679 3,084 3,517 2,278 2,216 4,329 3,089 888 4,046 3,035 772 2,176 4,467 3,381 818 1,380 3,936 1,570 1,964 2,331 4,021 2,634 2,401 3,603 848 2,416 660 N/A
0.002 0.008 0.009 0.008 0.019 0.005 0.007 0.005 0.008 0.007 0.005 0.003 0.005 0.004 0.002 0.003 0.001 0.002 0.002 0.003 0.003 0.001 0.002 0.006 0.001 0.002 0.007 0.003 0.001 0.002 0.007 0.004 0.001 0.004 0.003 0.002 0.001 0.002 0.002 0.001 0.007 0.002 0.008 0.056 0.941
0.24 0.82 0.98 0.88 1.98 0.52 0.69 0.48 0.82 0.71 0.51 0.27 0.50 0.39 0.19 0.27 0.15 0.19 0.16 0.27 0.28 0.12 0.19 0.67 0.13 0.19 0.75 0.29 0.11 0.17 0.72 0.47 0.14 0.41 0.32 0.26 0.13 0.23 0.25 0.16 0.69 0.25 0.84 5.96 100.0
0.11 0.37 0.44 0.40 0.90 0.23 0.31 0.22 0.37 0.32 0.23 0.12 0.22 0.18 0.08 0.12 0.07 0.09 0.07 0.12 0.13 0.05 0.09 0.30 0.06 0.09 0.34 0.13 0.05 0.08 0.32 0.21 0.06 0.18 0.15 0.12 0.06 0.10 0.11 0.07 0.31 0.11 0.38 2.69 45.12
0.01 0.03 0.03 0.03 0.06 0.02 0.02 0.02 0.03 0.02 0.02 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.02 0.00 0.01 0.02 0.01 0.00 0.01 0.02 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.02 0.01 0.03 0.19 3.20
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.11 Year
185
LATENT DEMAND BY YEAR - NEW HAMPSHIRE The Latent Demand for Online Sports Programming in New Hampshire: 2002 - 2012 New Hampshire % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.17 0.17 0.18 0.18 0.19 0.20 0.22 0.23 0.25 0.27 0.29
9.74% 9.70% 9.66% 9.62% 9.59% 9.62% 9.65% 9.69% 9.72% 9.76% 9.79%
0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.69% 0.69% 0.69% 0.69% 0.70%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com New Hampshire - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Merrimack Bedford Nashua
Others
Manchester
The Latent Demand for Online Sports Programming in the United States and New Hampshire: 2007
New Hampshire
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.12
186
CITIES SORTED BY RANK - NEW HAMPSHIRE
New Hampshire - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Manchester (116,684) Nashua (89,792) Bedford (28,850) Merrimack (31,475) Concord (47,770) Londonderry (28,253) Salem (33,646) Derry (35,412) Hudson (28,954) Windham (19,587) Dover (33,938) Rochester (34,055) Amherst (14,328) Pelham (17,668) Hooksett (18,109) Goffstown (19,499) Milford (18,136) Portsmouth (20,786) Hampton (16,739) Hollis (9,684) Keene (24,146) Bow (11,036) Hanover (11,979) Exeter (16,834) Litchfield (10,969) Laconia (19,496) Durham (13,654) Hampstead (10,043) Weare (11,338) Stratham (8,803) Atkinson (8,223) Newmarket (12,014) Chester (7,967) Lebanon (12,923) Raymond (11,149) Somersworth (12,565) Barrington (10,167) Sandown (7,447) Plaistow (7,998) Claremont (13,954)
367 382 907 1,046 1,142 1,166 1,200 1,212 1,267 1,269 1,583 1,692 1,810 1,931 2,088 2,121 2,367 2,391 2,452 2,482 2,495 2,538 2,552 2,651 2,742 2,952 3,061 3,118 3,165 3,181 3,612 3,698 3,735 3,740 3,745 3,781 3,880 3,940 3,992 4,026
0.012 0.012 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
6.07 5.95 3.11 2.76 2.59 2.54 2.49 2.47 2.37 2.37 1.90 1.76 1.63 1.55 1.42 1.39 1.21 1.20 1.16 1.15 1.14 1.12 1.11 1.07 1.03 0.94 0.90 0.88 0.87 0.86 0.73 0.71 0.70 0.70 0.69 0.68 0.66 0.64 0.63 0.62
0.58 0.57 0.30 0.27 0.25 0.24 0.24 0.24 0.23 0.23 0.18 0.17 0.16 0.15 0.14 0.13 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.09 0.09 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06
0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
187
New Hampshire - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
New Boston (7,341) Brookline (6,164) Gilford (9,710) Kingston (7,403) Auburn (6,275) Rindge (8,761) Belmont (9,032) Seabrook (9,863) Pembroke (8,477) New Ipswich (7,767) Epping (8,017) Others (497,608) Total 1,492,488
4,051 4,108 4,124 4,237 4,314 4,328 4,389 4,448 4,475 4,482 4,577 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.060 0.200
0.62 0.61 0.60 0.58 0.57 0.56 0.55 0.54 0.54 0.53 0.52 30.05 100.0
0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 2.89 9.62
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.21 0.68
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
6.13
CITIES SORTED BY ZIPCODE - NEW HAMPSHIRE
New Hampshire - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Amherst (03031; 14,328) Auburn (03032; 6,275) Brookline (03033; 6,164) Chester (03036; 7,967) Derry (03038; 35,412) Epping (03042; 8,017) Goffstown (03045; 19,499) Hollis (03049; 9,684) Hudson (03051; 28,954) Litchfield (03052; 10,969) Londonderry (03053; 28,253) Merrimack (03054; 31,475) Milford (03055; 18,136) Nashua (03060; 89,792) New Boston (03070; 7,341) New Ipswich (03071; 7,767) Pelham (03076; 17,668) Raymond (03077; 11,149) Salem (03079; 33,646) Windham (03087; 19,587) Hooksett (03106; 18,109) Manchester (03107; 116,684) Bedford (03110; 28,850)
1,810 4,314 4,108 3,735 1,212 4,577 2,121 2,482 1,267 2,742 1,166 1,046 2,367 382 4,051 4,482 1,931 3,745 1,200 1,269 2,088 367 907
0.003 0.001 0.001 0.001 0.005 0.001 0.003 0.002 0.005 0.002 0.005 0.006 0.002 0.012 0.001 0.001 0.003 0.001 0.005 0.005 0.003 0.012 0.006
1.63 0.57 0.61 0.70 2.47 0.52 1.39 1.15 2.37 1.03 2.54 2.76 1.21 5.95 0.62 0.53 1.55 0.69 2.49 2.37 1.42 6.07 3.11
0.16 0.05 0.06 0.07 0.24 0.05 0.13 0.11 0.23 0.10 0.24 0.27 0.12 0.57 0.06 0.05 0.15 0.07 0.24 0.23 0.14 0.58 0.30
0.01 0.00 0.00 0.00 0.02 0.00 0.01 0.01 0.02 0.01 0.02 0.02 0.01 0.04 0.00 0.00 0.01 0.00 0.02 0.02 0.01 0.04 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
188
New Hampshire - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Belmont (03220; 9,032) Gilford (03247; 9,710) Laconia (03249; 19,496) Pembroke (03275; 8,477) Weare (03281; 11,338) Concord (03301; 47,770) Bow (03304; 11,036) Keene (03435; 24,146) Rindge (03461; 8,761) Claremont (03743; 13,954) Hanover (03755; 11,979) Lebanon (03766; 12,923) Portsmouth (03801; 20,786) Atkinson (03811; 8,223) Dover (03821; 33,938) Durham (03824; 13,654) Exeter (03833; 16,834) Rochester (03839; 34,055) Hampstead (03841; 10,043) Hampton (03843; 16,739) Kingston (03848; 7,403) Newmarket (03857; 12,014) Plaistow (03865; 7,998) Sandown (03873; 7,447) Seabrook (03874; 9,863) Somersworth (03878; 12,565) Barrington (03884; 10,167) Stratham (03885; 8,803) Others (N/A; 497,608) Total 1,492,488
4,389 4,124 2,952 4,475 3,165 1,142 2,538 2,495 4,328 4,026 2,552 3,740 2,391 3,612 1,583 3,061 2,651 1,692 3,118 2,452 4,237 3,698 3,992 3,940 4,448 3,781 3,880 3,181 N/A
0.001 0.001 0.002 0.001 0.002 0.005 0.002 0.002 0.001 0.001 0.002 0.001 0.002 0.001 0.004 0.002 0.002 0.004 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.002 0.060 0.200
0.55 0.60 0.94 0.54 0.87 2.59 1.12 1.14 0.56 0.62 1.11 0.70 1.20 0.73 1.90 0.90 1.07 1.76 0.88 1.16 0.58 0.71 0.63 0.64 0.54 0.68 0.66 0.86 30.05 100.0
0.05 0.06 0.09 0.05 0.08 0.25 0.11 0.11 0.05 0.06 0.11 0.07 0.12 0.07 0.18 0.09 0.10 0.17 0.08 0.11 0.06 0.07 0.06 0.06 0.05 0.07 0.06 0.08 2.89 9.62
0.00 0.00 0.01 0.00 0.01 0.02 0.01 0.01 0.00 0.00 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.21 0.68
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com 0
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.14 Year
189
LATENT DEMAND BY YEAR - RHODE ISLAND The Latent Demand for Online Sports Programming in Rhode Island: 2002 - 2012 Rhode Island % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.11 0.12 0.12 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.19
6.49% 6.53% 6.56% 6.60% 6.63% 6.60% 6.57% 6.54% 6.50% 6.47% 6.43%
0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Rhode Island - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Pawtucket Cranston Warwick
Others
Providence
The Latent Demand for Online Sports Programming in the United States and Rhode Island: 2007
Rhode Island
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.15
190
CITIES SORTED BY RANK - RHODE ISLAND
Rhode Island - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Providence (192,384) Warwick (93,598) Cranston (90,636) Pawtucket (78,336) Cumberland (40,363) East Providence (53,122) Coventry (39,679) South Kingstown (33,696) North Kingstown (30,093) Woonsocket (48,664) Bristol (33,020) North Providence (36,208) Smithfield (25,830) Johnston (32,862) Lincoln (26,576) Barrington (16,887) West Warwick (31,770) Westerly (26,252) East Greenwich (15,737) Portsmouth (17,781) Burrillville (18,767) Newport (24,134) Narragansett (18,842) Middletown (16,178) Tiverton (16,075) Scituate (13,031) Glocester (12,602) North Smithfield (12,331) Richmond (9,467) Valley Falls (11,599) West Greenwich (7,779) Charlestown (9,624) Greenville (8,626) Warren (11,584) Hopkinton (9,029) Central Falls (20,413) Exeter (7,074) Others (32,444) Total 1,223,093
330 415 458 870 1,017 1,096 1,110 1,223 1,296 1,560 1,608 1,611 1,613 1,627 1,807 1,835 1,842 1,978 2,092 2,175 2,274 2,287 2,349 2,659 2,726 2,762 2,972 2,979 3,626 3,771 3,874 3,962 4,027 4,067 4,107 4,171 4,197 N/A
0.013 0.011 0.010 0.006 0.006 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.005 0.138
9.68 8.15 7.49 4.66 4.13 3.89 3.86 3.55 3.38 2.81 2.70 2.69 2.69 2.68 2.38 2.36 2.35 2.19 2.06 1.96 1.85 1.84 1.78 1.55 1.50 1.48 1.36 1.35 1.06 1.00 0.96 0.93 0.91 0.90 0.88 0.86 0.85 3.28 100.0
0.64 0.54 0.49 0.31 0.27 0.26 0.26 0.23 0.22 0.19 0.18 0.18 0.18 0.18 0.16 0.16 0.16 0.14 0.14 0.13 0.12 0.12 0.12 0.10 0.10 0.10 0.09 0.09 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.22 6.60
0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02 0.47
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.16
191
CITIES SORTED BY ZIPCODE - RHODE ISLAND
Rhode Island - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Barrington (02806; 16,887) Bristol (02809; 33,020) Charlestown (02813; 9,624) Coventry (02816; 39,679) West Greenwich (02817; 7,779) East Greenwich (02818; 15,737) Exeter (02822; 7,074) North Smithfield (02824; 12,331) Scituate (02825; 13,031) Burrillville (02826; 18,767) Greenville (02828; 8,626) Glocester (02829; 12,602) Hopkinton (02833; 9,029) Richmond (02836; 9,467) Lincoln (02838; 26,576) Newport (02841; 24,134) Middletown (02842; 16,178) North Kingstown (02852; 30,093) Pawtucket (02861; 78,336) Central Falls (02863; 20,413) Cumberland (02864; 40,363) Valley Falls (02864; 11,599) Portsmouth (02872; 17,781) South Kingstown (02874; 33,696) Tiverton (02878; 16,075) Narragansett (02882; 18,842) Warren (02885; 11,584) Warwick (02887; 93,598) Westerly (02891; 26,252) West Warwick (02893; 31,770) Woonsocket (02895; 48,664) Cranston (02907; 90,636) North Providence (02911; 36,208) East Providence (02916; 53,122) Smithfield (02917; 25,830) Johnston (02919; 32,862) Providence (02919; 192,384) Others (N/A; 32,444) Total 1,223,093
1,835 1,608 3,962 1,110 3,874 2,092 4,197 2,979 2,762 2,274 4,027 2,972 4,107 3,626 1,807 2,287 2,659 1,296 870 4,171 1,017 3,771 2,175 1,223 2,726 2,349 4,067 415 1,978 1,842 1,560 458 1,611 1,096 1,613 1,627 330 N/A
0.003 0.004 0.001 0.005 0.001 0.003 0.001 0.002 0.002 0.003 0.001 0.002 0.001 0.001 0.003 0.003 0.002 0.005 0.006 0.001 0.006 0.001 0.003 0.005 0.002 0.002 0.001 0.011 0.003 0.003 0.004 0.010 0.004 0.005 0.004 0.004 0.013 0.005 0.138
2.36 2.70 0.93 3.86 0.96 2.06 0.85 1.35 1.48 1.85 0.91 1.36 0.88 1.06 2.38 1.84 1.55 3.38 4.66 0.86 4.13 1.00 1.96 3.55 1.50 1.78 0.90 8.15 2.19 2.35 2.81 7.49 2.69 3.89 2.69 2.68 9.68 3.28 100.0
0.16 0.18 0.06 0.26 0.06 0.14 0.06 0.09 0.10 0.12 0.06 0.09 0.06 0.07 0.16 0.12 0.10 0.22 0.31 0.06 0.27 0.07 0.13 0.23 0.10 0.12 0.06 0.54 0.14 0.16 0.19 0.49 0.18 0.26 0.18 0.18 0.64 0.22 6.60
0.01 0.01 0.00 0.02 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.01 0.01 0.02 0.02 0.00 0.02 0.00 0.01 0.02 0.01 0.01 0.00 0.04 0.01 0.01 0.01 0.04 0.01 0.02 0.01 0.01 0.05 0.02 0.47
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
New England
6.17 Year
192
LATENT DEMAND BY YEAR - VERMONT The Latent Demand for Online Sports Programming in Vermont: 2002 - 2012 Vermont % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.05 0.06 0.06 0.06 0.06 0.06 0.07 0.07 0.08 0.09 0.09
3.11% 3.11% 3.11% 3.12% 3.12% 3.12% 3.12% 3.11% 3.11% 3.11% 3.11%
0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Vermont - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Colchester South Burlington Essex Burlington
Others
The Latent Demand for Online Sports Programming in the United States and Vermont: 2007
Vermont
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
New England
6.18
193
CITIES SORTED BY RANK - VERMONT
Vermont - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Burlington (39,051) Essex (20,471) South Burlington (18,569) Colchester (17,750) Williston (10,217) Milton (12,056) Essex Junction (9,592) Hartford (11,758) Rutland (16,472) Bennington (14,697) Shelburne (7,110) Others (418,692) Total 596,435
1,789 1,941 2,334 2,440 3,331 3,496 3,869 3,909 3,928 3,964 4,024 N/A
0.003 0.003 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.044 0.065
5.12 4.75 3.80 3.62 2.49 2.36 2.03 2.01 1.99 1.97 1.92 67.94 100.0
0.16 0.15 0.12 0.11 0.08 0.07 0.06 0.06 0.06 0.06 0.06 2.12 3.12
0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.15 0.22
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
6.19
CITIES SORTED BY ZIPCODE - VERMONT
Vermont - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Hartford (05047; 11,758) Bennington (05201; 14,697) South Burlington (05403; 18,569) Burlington (05407; 39,051) Colchester (05439; 17,750) Essex (05452; 20,471) Essex Junction (05453; 9,592) Milton (05468; 12,056) Shelburne (05482; 7,110) Williston (05495; 10,217) Rutland (05702; 16,472) Others (N/A; 418,692) Total 596,435
3,909 3,964 2,334 1,789 2,440 1,941 3,869 3,496 4,024 3,331 3,928 N/A
0.001 0.001 0.002 0.003 0.002 0.003 0.001 0.002 0.001 0.002 0.001 0.044 0.065
2.01 1.97 3.80 5.12 3.62 4.75 2.03 2.36 1.92 2.49 1.99 67.94 100.0
0.06 0.06 0.12 0.16 0.11 0.15 0.06 0.07 0.06 0.08 0.06 2.12 3.12
0.00 0.00 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.15 0.22
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7 7.1
194
PLAINS EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Plains: 2007 Latent Demand US $ mln
% of Plains
_________________________________________________________________________________________________________
Minnesota Missouri Kansas Iowa Nebraska South Dakota North Dakota Total
0.62 0.45 0.26 0.23 0.14 0.05 0.04 1.79
34.50% 25.36% 14.69% 12.92% 7.82% 2.70% 2.00% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Plains: 2007
Kansas Missouri Iowa Others Minnesota
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
Year
195 The Plains - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.45 1.50 1.55 1.61 1.68 1.79 1.91 2.04 2.18 2.33 2.48
6.00 6.03 6.06 6.10 6.12 6.10 6.07 6.04 6.01 5.98 5.95
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.2 Year
196
LATENT DEMAND BY YEAR - IOWA The Latent Demand for Online Sports Programming in Iowa: 2002 - 2012 Iowa % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.19 0.20 0.20 0.21 0.22 0.23 0.25 0.27 0.29 0.31 0.34
13.34% 13.20% 13.07% 12.93% 12.83% 12.92% 13.04% 13.17% 13.29% 13.41% 13.54%
0.80% 0.80% 0.79% 0.79% 0.79% 0.79% 0.79% 0.80% 0.80% 0.80% 0.81%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Iowa - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
West Des Moines Ankeny Cedar Rapids Others Des Moines
The Latent Demand for Online Sports Programming in the United States and Iowa: 2007
Iowa
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.3
197
CITIES SORTED BY RANK - IOWA
Iowa - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Des Moines (181,767) Cedar Rapids (126,658) Ankeny (70,544) West Des Moines (69,678) Davenport (98,355) Urbandale (50,501) Sioux City (79,727) Iowa City (65,517) Council Bluffs (62,794) Johnston (29,672) Waukee (38,173) Marion (43,493) Dubuque (56,988) Waterloo (61,125) Ames (57,337) Bettendorf (32,670) Cedar Falls (36,891) Clive (16,104) Coralville (27,289) Altoona (19,391) Marshalltown (26,214) North Liberty (22,009) Fort Dodge (27,539) Clinton (26,029) Muscatine (22,781) Mason City (25,400) Burlington (22,139) Ottumwa (23,730) Indianola (16,104) Newton (16,076) Norwalk (10,908) Pleasant Hill (9,894) Pella (11,322) Boone (13,011) Grimes (8,518) Perry (12,536) Asbury (7,082) Fort Madison (11,648) Others (695,070) Total 2,232,684
211 300 489 511 531 700 711 995 1,008 1,016 1,037 1,104 1,118 1,124 1,137 1,350 1,603 1,984 2,222 2,343 2,428 2,430 2,462 2,529 2,589 2,614 2,951 3,058 3,095 3,301 3,326 3,528 3,913 4,007 4,117 4,349 4,473 4,661 N/A
0.018 0.014 0.010 0.010 0.009 0.008 0.008 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.004 0.004 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.065 0.231
7.61 6.04 4.24 4.11 4.00 3.29 3.25 2.50 2.48 2.46 2.42 2.31 2.29 2.27 2.25 1.93 1.62 1.30 1.13 1.06 1.02 1.02 1.00 0.97 0.95 0.94 0.82 0.78 0.77 0.71 0.70 0.65 0.56 0.54 0.52 0.48 0.46 0.44 28.08 100.0
0.98 0.78 0.55 0.53 0.52 0.43 0.42 0.32 0.32 0.32 0.31 0.30 0.30 0.29 0.29 0.25 0.21 0.17 0.15 0.14 0.13 0.13 0.13 0.13 0.12 0.12 0.11 0.10 0.10 0.09 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.06 3.63 12.92
0.06 0.05 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.79
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.4
198
CITIES SORTED BY ZIPCODE - IOWA
Iowa - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Altoona (50009; 19,391) Ames (50010; 57,337) Ankeny (50021; 70,544) Boone (50037; 13,011) Grimes (50111; 8,518) Indianola (50125; 16,104) Johnston (50131; 29,672) Marshalltown (50158; 26,214) Newton (50208; 16,076) Norwalk (50211; 10,908) Pella (50219; 11,322) Perry (50220; 12,536) Waukee (50263; 38,173) West Des Moines (50266; 69,678) Pleasant Hill (50317; 9,894) Urbandale (50322; 50,501) Clive (50325; 16,104) Des Moines (50392; 181,767) Mason City (50467; 25,400) Fort Dodge (50501; 27,539) Cedar Falls (50614; 36,891) Waterloo (50707; 61,125) Sioux City (51103; 79,727) Council Bluffs (51503; 62,794) Asbury (52002; 7,082) Dubuque (52004; 56,988) Coralville (52241; 27,289) Iowa City (52244; 65,517) Marion (52302; 43,493) North Liberty (52317; 22,009) Cedar Rapids (52411; 126,658) Ottumwa (52501; 23,730) Burlington (52601; 22,139) Fort Madison (52627; 11,648) Bettendorf (52722; 32,670) Clinton (52736; 26,029) Muscatine (52761; 22,781) Davenport (52809; 98,355) Others (N/A; 695,070) Total 2,232,684
2,343 1,137 489 4,007 4,117 3,095 1,016 2,428 3,301 3,326 3,913 4,349 1,037 511 3,528 700 1,984 211 2,614 2,462 1,603 1,124 711 1,008 4,473 1,118 2,222 995 1,104 2,430 300 3,058 2,951 4,661 1,350 2,529 2,589 531 N/A
0.002 0.005 0.010 0.001 0.001 0.002 0.006 0.002 0.002 0.002 0.001 0.001 0.006 0.010 0.002 0.008 0.003 0.018 0.002 0.002 0.004 0.005 0.008 0.006 0.001 0.005 0.003 0.006 0.005 0.002 0.014 0.002 0.002 0.001 0.004 0.002 0.002 0.009 0.065 0.231
1.06 2.25 4.24 0.54 0.52 0.77 2.46 1.02 0.71 0.70 0.56 0.48 2.42 4.11 0.65 3.29 1.30 7.61 0.94 1.00 1.62 2.27 3.25 2.48 0.46 2.29 1.13 2.50 2.31 1.02 6.04 0.78 0.82 0.44 1.93 0.97 0.95 4.00 28.08 100.0
0.14 0.29 0.55 0.07 0.07 0.10 0.32 0.13 0.09 0.09 0.07 0.06 0.31 0.53 0.08 0.43 0.17 0.98 0.12 0.13 0.21 0.29 0.42 0.32 0.06 0.30 0.15 0.32 0.30 0.13 0.78 0.10 0.11 0.06 0.25 0.13 0.12 0.52 3.63 12.92
0.01 0.02 0.03 0.00 0.00 0.01 0.02 0.01 0.01 0.01 0.00 0.00 0.02 0.03 0.01 0.03 0.01 0.06 0.01 0.01 0.01 0.02 0.03 0.02 0.00 0.02 0.01 0.02 0.02 0.01 0.05 0.01 0.01 0.00 0.02 0.01 0.01 0.03 0.22 0.79
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.5 Year
199
LATENT DEMAND BY YEAR - KANSAS The Latent Demand for Online Sports Programming in Kansas: 2002 - 2012 Kansas % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.21 0.22 0.23 0.24 0.25 0.26 0.28 0.30 0.32 0.34 0.37
14.72% 14.71% 14.70% 14.69% 14.69% 14.69% 14.70% 14.71% 14.72% 14.73% 14.73%
0.88% 0.89% 0.89% 0.90% 0.90% 0.90% 0.89% 0.89% 0.88% 0.88% 0.88%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Kansas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Shawnee Olathe Overland Park Others Wichita
The Latent Demand for Online Sports Programming in the United States and Kansas: 2007
Kansas
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.6
200
CITIES SORTED BY RANK - KANSAS
Kansas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Wichita (384,384) Overland Park (211,900) Olathe (171,824) Shawnee (89,975) Kansas City (139,422) Topeka (119,991) Leawood (35,841) Lenexa (50,612) Lawrence (87,396) Manhattan (58,535) Derby (30,193) Gardner (33,778) Salina (46,961) Leavenworth (34,868) Hutchinson (41,790) Prairie Village (19,938) Andover (18,369) Dodge City (27,581) Garden City (24,164) Lansing (13,466) Newton (21,378) Emporia (26,241) Liberal (21,964) Spring Hill (14,750) Haysville (13,965) Mission Hills (3,327) Goddard (12,345) Bel Aire (9,150) Hays (19,310) McPherson (13,436) Park City (12,217) El Dorado (14,933) Ottawa (14,387) Merriam (10,109) Pittsburg (18,866) Mission (9,919) Great Bend (13,470) Others (481,528) Total 2,372,283
75 94 123 327 399 433 538 665 703 1,353 1,370 1,403 1,420 1,684 1,744 2,029 2,217 2,262 2,500 2,745 2,759 2,788 2,807 3,263 3,310 3,420 3,439 3,503 3,518 3,798 3,895 4,058 4,081 4,082 4,296 4,546 4,579 N/A
0.038 0.033 0.026 0.013 0.012 0.011 0.009 0.008 0.008 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.043 0.263
14.59 12.51 9.98 5.10 4.37 4.10 3.49 2.98 2.88 1.69 1.68 1.63 1.61 1.35 1.30 1.11 1.00 0.97 0.87 0.78 0.78 0.77 0.76 0.63 0.62 0.60 0.59 0.58 0.58 0.52 0.50 0.47 0.47 0.47 0.43 0.40 0.39 16.45 100.0
2.14 1.84 1.47 0.75 0.64 0.60 0.51 0.44 0.42 0.25 0.25 0.24 0.24 0.20 0.19 0.16 0.15 0.14 0.13 0.11 0.11 0.11 0.11 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.07 0.06 0.06 0.06 2.42 14.69
0.13 0.11 0.09 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 0.90
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.7
201
CITIES SORTED BY ZIPCODE - KANSAS
Kansas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Gardner (66030; 33,778) Leavenworth (66043; 34,868) Lansing (66043; 13,466) Lawrence (66045; 87,396) Olathe (66061; 171,824) Ottawa (66067; 14,387) Spring Hill (66083; 14,750) Kansas City (66102; 139,422) Overland Park (66201; 211,900) Merriam (66202; 10,109) Prairie Village (66208; 19,938) Mission Hills (66208; 3,327) Lenexa (66214; 50,612) Shawnee (66214; 89,975) Leawood (66224; 35,841) Mission (66276; 9,919) Manhattan (66503; 58,535) Topeka (66618; 119,991) Pittsburg (66763; 18,866) Emporia (66801; 26,241) Andover (67002; 18,369) Derby (67037; 30,193) El Dorado (67042; 14,933) Goddard (67052; 12,345) Haysville (67060; 13,965) Newton (67114; 21,378) Park City (67219; 12,217) Bel Aire (67220; 9,150) Wichita (67275; 384,384) Salina (67401; 46,961) McPherson (67460; 13,436) Hutchinson (67504; 41,790) Great Bend (67530; 13,470) Hays (67667; 19,310) Dodge City (67801; 27,581) Garden City (67868; 24,164) Liberal (67905; 21,964) Others (N/A; 481,528) Total 2,372,283
1,403 1,684 2,745 703 123 4,081 3,263 399 94 4,082 2,029 3,420 665 327 538 4,546 1,353 433 4,296 2,788 2,217 1,370 4,058 3,439 3,310 2,759 3,895 3,503 75 1,420 3,798 1,744 4,579 3,518 2,262 2,500 2,807 N/A
0.004 0.004 0.002 0.008 0.026 0.001 0.002 0.012 0.033 0.001 0.003 0.002 0.008 0.013 0.009 0.001 0.004 0.011 0.001 0.002 0.003 0.004 0.001 0.002 0.002 0.002 0.001 0.002 0.038 0.004 0.001 0.003 0.001 0.002 0.003 0.002 0.002 0.043 0.263
1.63 1.35 0.78 2.88 9.98 0.47 0.63 4.37 12.51 0.47 1.11 0.60 2.98 5.10 3.49 0.40 1.69 4.10 0.43 0.77 1.00 1.68 0.47 0.59 0.62 0.78 0.50 0.58 14.59 1.61 0.52 1.30 0.39 0.58 0.97 0.87 0.76 16.45 100.0
0.24 0.20 0.11 0.42 1.47 0.07 0.09 0.64 1.84 0.07 0.16 0.09 0.44 0.75 0.51 0.06 0.25 0.60 0.06 0.11 0.15 0.25 0.07 0.09 0.09 0.11 0.07 0.09 2.14 0.24 0.08 0.19 0.06 0.08 0.14 0.13 0.11 2.42 14.69
0.01 0.01 0.01 0.03 0.09 0.00 0.01 0.04 0.11 0.00 0.01 0.01 0.03 0.05 0.03 0.00 0.02 0.04 0.00 0.01 0.01 0.02 0.00 0.01 0.01 0.01 0.00 0.01 0.13 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.15 0.90
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.8 Year
202
LATENT DEMAND BY YEAR - MINNESOTA The Latent Demand for Online Sports Programming in Minnesota: 2002 - 2012 Minnesota % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.50 0.52 0.54 0.55 0.58 0.62 0.66 0.71 0.76 0.81 0.86
34.73% 34.66% 34.59% 34.51% 34.45% 34.50% 34.57% 34.64% 34.71% 34.77% 34.84%
2.08% 2.09% 2.10% 2.10% 2.11% 2.10% 2.10% 2.09% 2.09% 2.08% 2.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Minnesota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Plymouth Maple Grove St. Paul Minneapolis
Others
The Latent Demand for Online Sports Programming in the United States and Minnesota: 2007
Minnesota
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.9
203
CITIES SORTED BY RANK - MINNESOTA
Minnesota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Minneapolis (348,730) St. Paul (248,888) Maple Grove (92,462) Plymouth (82,894) Eden Prairie (80,652) Rochester (119,811) Lakeville (74,410) Shakopee (85,023) Blaine (81,380) Woodbury (62,487) Apple Valley (64,241) Eagan (65,851) Bloomington (72,664) Brooklyn Park (69,570) Prior Lake (50,873) Coon Rapids (66,169) Savage (46,463) Burnsville (56,925) Minnetonka (46,557) St. Cloud (82,860) St. Michael (44,136) Andover (40,059) Farmington (47,899) Chanhassen (33,242) Edina (42,318) Duluth (81,515) Chaska (41,663) Cottage Grove (37,319) Inver Grove Heights (41,534) Otsego (39,218) Rosemount (33,572) Elk River (37,634) Lino Lakes (28,257) Shoreview (30,449) St. Louis Park (42,056) Ramsey (29,131) Rogers (26,917) Maplewood (37,371) Hugo (28,517) Champlin (26,965)
93 134 210 245 251 278 326 350 372 385 414 419 481 486 504 536 568 624 633 678 682 696 731 782 786 797 893 920 922 1,028 1,045 1,060 1,095 1,111 1,140 1,184 1,215 1,245 1,340 1,361
0.033 0.024 0.018 0.016 0.016 0.015 0.013 0.013 0.012 0.012 0.011 0.011 0.010 0.010 0.010 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004
5.37 3.91 2.85 2.59 2.56 2.38 2.18 2.04 1.95 1.93 1.82 1.80 1.61 1.60 1.55 1.49 1.41 1.34 1.32 1.25 1.25 1.24 1.20 1.13 1.13 1.12 1.02 1.00 0.99 0.91 0.90 0.89 0.87 0.86 0.84 0.81 0.80 0.78 0.73 0.72
1.85 1.35 0.98 0.89 0.88 0.82 0.75 0.70 0.67 0.67 0.63 0.62 0.56 0.55 0.54 0.51 0.49 0.46 0.46 0.43 0.43 0.43 0.41 0.39 0.39 0.38 0.35 0.34 0.34 0.31 0.31 0.31 0.30 0.30 0.29 0.28 0.28 0.27 0.25 0.25
0.11 0.08 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
204
Minnesota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Oakdale (30,480) Roseville (29,840) Hastings (28,442) Ham Lake (21,855) Richfield (32,408) Stillwater (25,040) Isanti (32,711) Mankato (41,395) Sartell (25,560) Moorhead (37,343) Buffalo (26,098) Owatonna (27,996) Golden Valley (19,959) Fridley (25,513) White Bear Lake (23,266) Northfield (23,585) Big Lake (22,570) Victoria (12,976) Albertville (19,125) Monticello (24,111) Brooklyn Center (24,258) Faribault (25,598) St. Francis (19,465) North Branch (19,469) New Brighton (18,244) Crystal (19,604) Mendota Heights (11,208) East Bethel (15,102) Waconia (15,292) Lake Elmo (10,836) New Hope (17,514) Minnetrista (9,067) Austin (24,076) Winona (24,668) South St. Paul (17,558) West St. Paul (18,557) Baxter (14,544) Vadnais Heights (12,299) Shorewood (7,703) Orono (8,388) North Oaks (4,958) Anoka (17,008) Sauk Rapids (15,734) Mahtomedi (9,878)
1,401 1,582 1,591 1,610 1,622 1,671 1,677 1,698 1,768 1,828 1,839 1,859 1,928 1,936 1,939 2,013 2,077 2,099 2,116 2,147 2,167 2,228 2,283 2,345 2,381 2,405 2,502 2,592 2,652 2,704 2,748 2,751 2,777 2,783 2,833 2,914 2,923 2,964 2,977 2,993 2,997 3,040 3,057 3,081
0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.70 0.62 0.61 0.60 0.60 0.58 0.58 0.57 0.54 0.53 0.52 0.52 0.50 0.50 0.50 0.48 0.46 0.46 0.45 0.44 0.44 0.42 0.41 0.40 0.39 0.39 0.37 0.35 0.35 0.34 0.33 0.33 0.33 0.33 0.32 0.31 0.31 0.30 0.30 0.30 0.30 0.29 0.29 0.29
0.24 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.19 0.18 0.18 0.18 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.14 0.14 0.13 0.13 0.13 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
205
Minnesota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Oak Grove (10,146) Columbia Heights (17,502) Hanover (9,423) Red Wing (15,295) Zimmerman (13,350) Medina (7,279) North Mankato (13,182) Hopkins (16,404) Hutchinson (14,948) New Prague (14,746) Arden Hills (9,311) Hermantown (11,926) Willmar (17,772) Mounds View (11,281) Carver (8,893) Byron (9,690) Robbinsdale (11,750) Mound (9,327) New Ulm (14,037) North St. Paul (10,653) Albert Lea (16,313) Hibbing (15,675) St. Peter (12,442) Jordan (10,260) Bemidji (16,949) Corcoran (5,908) Becker (9,061) Fergus Falls (14,469) Little Canada (9,421) Cambridge (12,430) Cloquet (12,272) Marshall (11,466) Alexandria (15,970) Kasson (8,669) Wyoming (7,561) Grant (4,307) Montrose (10,671) Brainerd (15,597) Others (653,815) Total 4,690,154
3,083 3,092 3,161 3,250 3,285 3,330 3,338 3,343 3,402 3,475 3,535 3,568 3,569 3,606 3,652 3,682 3,690 3,694 3,713 3,800 3,824 3,891 3,997 4,093 4,169 4,223 4,276 4,301 4,396 4,397 4,403 4,424 4,474 4,502 4,504 4,511 4,516 4,543 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.065 0.618
0.29 0.29 0.28 0.27 0.27 0.26 0.26 0.26 0.26 0.25 0.24 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.21 0.20 0.20 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 10.55 100.0
0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 3.64 34.50
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 2.10
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.10
206
CITIES SORTED BY ZIPCODE - MINNESOTA
Minnesota - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Cambridge (55008; 12,430) Oak Grove (55011; 10,146) Cottage Grove (55016; 37,319) Faribault (55021; 25,598) Farmington (55024; 47,899) Hastings (55033; 28,442) Hugo (55038; 28,517) Isanti (55040; 32,711) Lake Elmo (55042; 10,836) North Branch (55056; 19,469) Northfield (55057; 23,585) Owatonna (55060; 27,996) Red Wing (55066; 15,295) Lakeville (55068; 74,410) Rosemount (55068; 33,572) St. Francis (55070; 19,465) South St. Paul (55075; 17,558) Inver Grove Heights (55077; 41,534) Stillwater (55082; 25,040) Wyoming (55092; 7,561) East Bethel (55092; 15,102) St. Paul (55103; 248,888) North St. Paul (55109; 10,653) Little Canada (55109; 9,421) Vadnais Heights (55110; 12,299) Grant (55110; 4,307) Lino Lakes (55110; 28,257) White Bear Lake (55110; 23,266) Roseville (55112; 29,840) Arden Hills (55112; 9,311) Mounds View (55112; 11,281) New Brighton (55112; 18,244) Mahtomedi (55115; 9,878) West St. Paul (55118; 18,557) Eagan (55120; 65,851) Mendota Heights (55120; 11,208) Apple Valley (55124; 64,241) Woodbury (55125; 62,487) Shoreview (55126; 30,449) North Oaks (55127; 4,958) Oakdale (55128; 30,480) Maplewood (55144; 37,371)
4,397 3,083 920 2,228 731 1,591 1,340 1,677 2,704 2,345 2,013 1,859 3,250 326 1,045 2,283 2,833 922 1,671 4,504 2,592 134 3,800 4,396 2,964 4,511 1,095 1,939 1,582 3,535 3,606 2,381 3,081 2,914 419 2,502 414 385 1,111 2,997 1,401 1,245
0.001 0.002 0.006 0.003 0.007 0.004 0.005 0.004 0.002 0.002 0.003 0.003 0.002 0.013 0.006 0.003 0.002 0.006 0.004 0.001 0.002 0.024 0.001 0.001 0.002 0.001 0.005 0.003 0.004 0.002 0.001 0.002 0.002 0.002 0.011 0.002 0.011 0.012 0.005 0.002 0.004 0.005
0.18 0.29 1.00 0.42 1.20 0.61 0.73 0.58 0.34 0.40 0.48 0.52 0.27 2.18 0.90 0.41 0.32 0.99 0.58 0.17 0.35 3.91 0.22 0.18 0.30 0.17 0.87 0.50 0.62 0.24 0.24 0.39 0.29 0.31 1.80 0.37 1.82 1.93 0.86 0.30 0.70 0.78
0.06 0.10 0.34 0.15 0.41 0.21 0.25 0.20 0.12 0.14 0.16 0.18 0.09 0.75 0.31 0.14 0.11 0.34 0.20 0.06 0.12 1.35 0.08 0.06 0.10 0.06 0.30 0.17 0.21 0.08 0.08 0.13 0.10 0.11 0.62 0.13 0.63 0.67 0.30 0.10 0.24 0.27
0.00 0.01 0.02 0.01 0.03 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.05 0.02 0.01 0.01 0.02 0.01 0.00 0.01 0.08 0.00 0.00 0.01 0.00 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.01 0.04 0.04 0.02 0.01 0.01 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
207
Minnesota - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Albertville (55301; 19,125) Anoka (55303; 17,008) Ramsey (55303; 29,131) Andover (55304; 40,059) Ham Lake (55304; 21,855) Burnsville (55306; 56,925) Becker (55308; 9,061) Big Lake (55309; 22,570) Buffalo (55313; 26,098) Carver (55315; 8,893) Champlin (55316; 26,965) Chanhassen (55317; 33,242) Chaska (55318; 41,663) Elk River (55330; 37,634) Medina (55340; 7,279) Hanover (55341; 9,423) Edina (55343; 42,318) Minnetonka (55343; 46,557) Hopkins (55345; 16,404) Eden Prairie (55347; 80,652) Hutchinson (55350; 14,948) Jordan (55352; 10,260) Montrose (55363; 10,671) Shorewood (55364; 7,703) Mound (55364; 9,327) Savage (55372; 46,463) Rogers (55374; 26,917) Otsego (55374; 39,218) Corcoran (55374; 5,908) St. Michael (55376; 44,136) Prior Lake (55378; 50,873) Shakopee (55379; 85,023) Victoria (55386; 12,976) Waconia (55387; 15,292) Minnetrista (55387; 9,067) Orono (55391; 8,388) Zimmerman (55398; 13,350) Golden Valley (55416; 19,959) Columbia Heights (55421; 17,502) Robbinsdale (55422; 11,750) Richfield (55423; 32,408) Bloomington (55425; 72,664) St. Louis Park (55426; 42,056) New Hope (55427; 17,514)
2,116 3,040 1,184 696 1,610 624 4,276 2,077 1,839 3,652 1,361 782 893 1,060 3,330 3,161 786 633 3,343 251 3,402 4,093 4,516 2,977 3,694 568 1,215 1,028 4,223 682 504 350 2,099 2,652 2,751 2,993 3,285 1,928 3,092 3,690 1,622 481 1,140 2,748
0.003 0.002 0.005 0.008 0.004 0.008 0.001 0.003 0.003 0.001 0.004 0.007 0.006 0.005 0.002 0.002 0.007 0.008 0.002 0.016 0.002 0.001 0.001 0.002 0.001 0.009 0.005 0.006 0.001 0.008 0.010 0.013 0.003 0.002 0.002 0.002 0.002 0.003 0.002 0.001 0.004 0.010 0.005 0.002
0.45 0.29 0.81 1.24 0.60 1.34 0.19 0.46 0.52 0.23 0.72 1.13 1.02 0.89 0.26 0.28 1.13 1.32 0.26 2.56 0.26 0.20 0.17 0.30 0.23 1.41 0.80 0.91 0.19 1.25 1.55 2.04 0.46 0.35 0.33 0.30 0.27 0.50 0.29 0.23 0.60 1.61 0.84 0.33
0.16 0.10 0.28 0.43 0.21 0.46 0.06 0.16 0.18 0.08 0.25 0.39 0.35 0.31 0.09 0.10 0.39 0.46 0.09 0.88 0.09 0.07 0.06 0.10 0.08 0.49 0.28 0.31 0.07 0.43 0.54 0.70 0.16 0.12 0.11 0.10 0.09 0.17 0.10 0.08 0.21 0.56 0.29 0.11
0.01 0.01 0.02 0.03 0.01 0.03 0.00 0.01 0.01 0.00 0.02 0.02 0.02 0.02 0.01 0.01 0.02 0.03 0.01 0.05 0.01 0.00 0.00 0.01 0.00 0.03 0.02 0.02 0.00 0.03 0.03 0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.03 0.02 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
208
Minnesota - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Crystal (55429; 19,604) Fridley (55432; 25,513) Coon Rapids (55433; 66,169) Brooklyn Park (55443; 69,570) Brooklyn Center (55444; 24,258) Plymouth (55446; 82,894) Minneapolis (55449; 348,730) Blaine (55449; 81,380) Maple Grove (55569; 92,462) Monticello (55586; 24,111) Cloquet (55720; 12,272) Hibbing (55746; 15,675) Duluth (55810; 81,515) Hermantown (55810; 11,926) Rochester (55906; 119,811) Austin (55912; 24,076) Byron (55920; 9,690) Kasson (55944; 8,669) Winona (55988; 24,668) North Mankato (56002; 13,182) Mankato (56006; 41,395) Albert Lea (56007; 16,313) New Prague (56071; 14,746) New Ulm (56073; 14,037) St. Peter (56082; 12,442) Willmar (56201; 17,772) Marshall (56258; 11,466) St. Cloud (56303; 82,860) Alexandria (56308; 15,970) Sartell (56377; 25,560) Sauk Rapids (56379; 15,734) Brainerd (56401; 15,597) Baxter (56425; 14,544) Fergus Falls (56538; 14,469) Moorhead (56562; 37,343) Bemidji (56601; 16,949) Others (N/A; 653,815) Total 4,690,154
2,405 1,936 536 486 2,167 245 93 372 210 2,147 4,403 3,891 797 3,568 278 2,777 3,682 4,502 2,783 3,338 1,698 3,824 3,475 3,713 3,997 3,569 4,424 678 4,474 1,768 3,057 4,543 2,923 4,301 1,828 4,169 N/A
0.002 0.003 0.009 0.010 0.003 0.016 0.033 0.012 0.018 0.003 0.001 0.001 0.007 0.001 0.015 0.002 0.001 0.001 0.002 0.002 0.004 0.001 0.002 0.001 0.001 0.001 0.001 0.008 0.001 0.003 0.002 0.001 0.002 0.001 0.003 0.001 0.065 0.618
0.39 0.50 1.49 1.60 0.44 2.59 5.37 1.95 2.85 0.44 0.18 0.21 1.12 0.24 2.38 0.33 0.23 0.17 0.33 0.26 0.57 0.22 0.25 0.23 0.20 0.24 0.18 1.25 0.17 0.54 0.29 0.17 0.31 0.18 0.53 0.19 10.55 100.0
0.13 0.17 0.51 0.55 0.15 0.89 1.85 0.67 0.98 0.15 0.06 0.07 0.38 0.08 0.82 0.11 0.08 0.06 0.11 0.09 0.20 0.07 0.09 0.08 0.07 0.08 0.06 0.43 0.06 0.19 0.10 0.06 0.11 0.06 0.18 0.07 3.64 34.50
0.01 0.01 0.03 0.03 0.01 0.05 0.11 0.04 0.06 0.01 0.00 0.00 0.02 0.01 0.05 0.01 0.00 0.00 0.01 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.00 0.03 0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.22 2.10
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.11 Year
209
LATENT DEMAND BY YEAR - MISSOURI The Latent Demand for Online Sports Programming in Missouri: 2002 - 2012 Missouri % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.36 0.38 0.39 0.41 0.43 0.45 0.48 0.51 0.54 0.58 0.61
24.93% 25.07% 25.21% 25.35% 25.46% 25.36% 25.24% 25.11% 24.98% 24.85% 24.73%
1.50% 1.51% 1.53% 1.55% 1.56% 1.55% 1.53% 1.52% 1.50% 1.49% 1.47%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Missouri - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Lee's Summit St. Louis O'Fallon Others Kansas City
The Latent Demand for Online Sports Programming in the United States and Missouri: 2007
Missouri
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.12
210
CITIES SORTED BY RANK - MISSOURI
Missouri - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Kansas City (452,434) O'Fallon (204,708) St. Louis (329,062) Lee's Summit (108,451) Wentzville (138,530) Springfield (148,008) Chesterfield (48,106) Independence (104,494) Wildwood (40,269) St. Peters (62,226) Columbia (106,707) St. Charles (64,787) Blue Springs (53,897) Florissant (55,063) Oakville (35,309) St. Joseph (68,776) Ballwin (29,324) Liberty (36,742) Lake St. Louis (26,285) Raymore (31,159) Ozark (48,403) Dardenne Prairie (20,303) Joplin (51,024) University City (37,718) Town and Country (10,721) Grain Valley (29,624) Kirkwood (26,670) Jefferson City (35,953) Belton (31,239) Gladstone (29,789) Webster Groves (22,595) Creve Coeur (17,095) Mehlville (28,822) Cape Girardeau (37,972) Manchester (18,775) Maryland Heights (24,355) Raytown (26,455) Hazelwood (24,069) Ladue (7,371) Grandview (24,774)
66 101 151 232 236 428 475 485 515 550 553 688 728 941 962 1,038 1,237 1,248 1,345 1,386 1,468 1,549 1,553 1,573 1,605 1,625 1,643 1,686 1,688 1,737 1,751 1,863 1,905 1,957 1,990 2,017 2,135 2,173 2,242 2,335
0.042 0.031 0.022 0.016 0.016 0.011 0.010 0.010 0.009 0.009 0.009 0.008 0.007 0.006 0.006 0.006 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002
9.21 6.74 4.89 3.62 3.58 2.40 2.21 2.17 2.07 1.97 1.97 1.69 1.63 1.34 1.32 1.23 1.07 1.06 0.99 0.96 0.91 0.86 0.85 0.84 0.82 0.81 0.80 0.78 0.78 0.76 0.75 0.70 0.69 0.67 0.66 0.65 0.61 0.59 0.57 0.54
2.34 1.71 1.24 0.92 0.91 0.61 0.56 0.55 0.53 0.50 0.50 0.43 0.41 0.34 0.33 0.31 0.27 0.27 0.25 0.24 0.23 0.22 0.22 0.21 0.21 0.21 0.20 0.20 0.20 0.19 0.19 0.18 0.18 0.17 0.17 0.16 0.15 0.15 0.15 0.14
0.14 0.10 0.08 0.06 0.06 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
211
Missouri - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Eureka (13,235) Arnold (20,695) Nixa (25,639) Concord (16,689) Affton (20,535) Troy (21,011) Des Peres (8,659) Clayton (12,825) Kearney (14,143) Spanish Lake (21,337) Bonne Terre (25,944) Bridgeton (14,880) Washington (16,340) Ferguson (19,601) Ellisville (10,290) Parkville (9,596) Jackson (15,490) Warrensburg (21,260) Crestwood (11,442) Smithville (11,358) Lemay (17,215) Sunset Hills (8,708) Sedalia (19,775) Republic (16,242) Rolla (20,972) Farmington (17,786) Hannibal (17,613) Oak Grove (11,556) Overland (14,668) Pleasant Hill (10,211) Sikeston (17,263) Weldon Spring (5,552) Festus (13,185) Excelsior Springs (12,886) Union (11,861) Platte City (10,087) Harrisonville (11,817) Fort Leonard Wood (13,666) Richmond Heights (8,717) Olivette (7,525) Frontenac (3,540) Lebanon (15,236) Peculiar (9,332) Carl Junction (9,582) Jennings (13,869) Others (1,018,446) Total 4,366,343
2,352 2,364 2,393 2,488 2,561 2,682 2,720 2,754 2,827 2,838 2,887 3,036 3,113 3,163 3,259 3,300 3,438 3,454 3,476 3,574 3,585 3,617 3,708 3,732 3,769 3,833 3,890 3,931 4,001 4,043 4,074 4,106 4,135 4,204 4,226 4,241 4,249 4,275 4,406 4,452 4,534 4,549 4,580 4,645 4,666 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.082 0.454
0.54 0.53 0.53 0.51 0.49 0.46 0.46 0.45 0.44 0.44 0.43 0.40 0.39 0.38 0.37 0.36 0.34 0.34 0.34 0.33 0.33 0.32 0.31 0.31 0.30 0.29 0.29 0.28 0.28 0.27 0.27 0.27 0.26 0.26 0.26 0.26 0.26 0.25 0.24 0.24 0.23 0.23 0.23 0.22 0.22 18.01 100.0
0.14 0.14 0.13 0.13 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 4.57 25.36
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 1.55
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.13
212
CITIES SORTED BY ZIPCODE - MISSOURI
Missouri - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Arnold (63010; 20,695) Ellisville (63011; 10,290) Chesterfield (63017; 48,106) Ballwin (63022; 29,324) Eureka (63025; 13,235) Festus (63028; 13,185) Florissant (63034; 55,063) Maryland Heights (63043; 24,355) Bridgeton (63045; 14,880) Wildwood (63069; 40,269) Union (63084; 11,861) Manchester (63088; 18,775) Washington (63090; 16,340) St. Louis (63110; 329,062) Overland (63114; 14,668) Richmond Heights (63117; 8,717) Webster Groves (63119; 22,595) Kirkwood (63122; 26,670) Des Peres (63122; 8,659) Affton (63123; 20,535) Ladue (63124; 7,371) Clayton (63124; 12,825) Lemay (63125; 17,215) Crestwood (63126; 11,442) Sunset Hills (63127; 8,708) Concord (63128; 16,689) Oakville (63129; 35,309) Mehlville (63129; 28,822) Frontenac (63131; 3,540) Town and Country (63131; 10,721) Olivette (63132; 7,525) University City (63132; 37,718) Hazelwood (63135; 24,069) Jennings (63136; 13,869) Spanish Lake (63138; 21,337) Creve Coeur (63141; 17,095) Ferguson (63145; 19,601) St. Charles (63301; 64,787) Weldon Spring (63304; 5,552) O'Fallon (63366; 204,708) Lake St. Louis (63367; 26,285) Dardenne Prairie (63368; 20,303) St. Peters (63376; 62,226)
2,364 3,259 475 1,237 2,352 4,135 941 2,017 3,036 515 4,226 1,990 3,113 151 4,001 4,406 1,751 1,643 2,720 2,561 2,242 2,754 3,585 3,476 3,617 2,488 962 1,905 4,534 1,605 4,452 1,573 2,173 4,666 2,838 1,863 3,163 688 4,106 101 1,345 1,549 550
0.002 0.002 0.010 0.005 0.002 0.001 0.006 0.003 0.002 0.009 0.001 0.003 0.002 0.022 0.001 0.001 0.003 0.004 0.002 0.002 0.003 0.002 0.001 0.002 0.001 0.002 0.006 0.003 0.001 0.004 0.001 0.004 0.003 0.001 0.002 0.003 0.002 0.008 0.001 0.031 0.004 0.004 0.009
0.53 0.37 2.21 1.07 0.54 0.26 1.34 0.65 0.40 2.07 0.26 0.66 0.39 4.89 0.28 0.24 0.75 0.80 0.46 0.49 0.57 0.45 0.33 0.34 0.32 0.51 1.32 0.69 0.23 0.82 0.24 0.84 0.59 0.22 0.44 0.70 0.38 1.69 0.27 6.74 0.99 0.86 1.97
0.14 0.09 0.56 0.27 0.14 0.07 0.34 0.16 0.10 0.53 0.07 0.17 0.10 1.24 0.07 0.06 0.19 0.20 0.12 0.12 0.15 0.11 0.08 0.09 0.08 0.13 0.33 0.18 0.06 0.21 0.06 0.21 0.15 0.06 0.11 0.18 0.10 0.43 0.07 1.71 0.25 0.22 0.50
0.01 0.01 0.03 0.02 0.01 0.00 0.02 0.01 0.01 0.03 0.00 0.01 0.01 0.08 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.02 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.03 0.00 0.10 0.02 0.01 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
213
Missouri - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Troy (63379; 21,011) Wentzville (63385; 138,530) Hannibal (63401; 17,613) Bonne Terre (63628; 25,944) Farmington (63640; 17,786) Cape Girardeau (63703; 37,972) Jackson (63755; 15,490) Sikeston (63801; 17,263) Belton (64012; 31,239) Blue Springs (64013; 53,897) Excelsior Springs (64024; 12,886) Grain Valley (64029; 29,624) Grandview (64030; 24,774) Independence (64052; 104,494) Kearney (64060; 14,143) Lee's Summit (64063; 108,451) Liberty (64068; 36,742) Oak Grove (64075; 11,556) Peculiar (64078; 9,332) Platte City (64079; 10,087) Pleasant Hill (64080; 10,211) Raymore (64083; 31,159) Smithville (64089; 11,358) Warrensburg (64093; 21,260) Kansas City (64111; 452,434) Raytown (64129; 26,455) Parkville (64152; 9,596) Gladstone (64165; 29,789) St. Joseph (64507; 68,776) Harrisonville (64701; 11,817) Joplin (64804; 51,024) Carl Junction (64834; 9,582) Jefferson City (65105; 35,953) Columbia (65212; 106,707) Sedalia (65302; 19,775) Rolla (65409; 20,972) Fort Leonard Wood (65473; 13,666) Lebanon (65536; 15,236) Nixa (65714; 25,639) Ozark (65721; 48,403) Republic (65738; 16,242) Springfield (65742; 148,008) Others (N/A; 1,018,446) Total 4,366,343
2,682 236 3,890 2,887 3,833 1,957 3,438 4,074 1,688 728 4,204 1,625 2,335 485 2,827 232 1,248 3,931 4,580 4,241 4,043 1,386 3,574 3,454 66 2,135 3,300 1,737 1,038 4,249 1,553 4,645 1,686 553 3,708 3,769 4,275 4,549 2,393 1,468 3,732 428 N/A
0.002 0.016 0.001 0.002 0.001 0.003 0.002 0.001 0.004 0.007 0.001 0.004 0.002 0.010 0.002 0.016 0.005 0.001 0.001 0.001 0.001 0.004 0.001 0.002 0.042 0.003 0.002 0.003 0.006 0.001 0.004 0.001 0.004 0.009 0.001 0.001 0.001 0.001 0.002 0.004 0.001 0.011 0.082 0.454
0.46 3.58 0.29 0.43 0.29 0.67 0.34 0.27 0.78 1.63 0.26 0.81 0.54 2.17 0.44 3.62 1.06 0.28 0.23 0.26 0.27 0.96 0.33 0.34 9.21 0.61 0.36 0.76 1.23 0.26 0.85 0.22 0.78 1.97 0.31 0.30 0.25 0.23 0.53 0.91 0.31 2.40 18.01 100.0
0.12 0.91 0.07 0.11 0.07 0.17 0.09 0.07 0.20 0.41 0.07 0.21 0.14 0.55 0.11 0.92 0.27 0.07 0.06 0.06 0.07 0.24 0.08 0.09 2.34 0.15 0.09 0.19 0.31 0.06 0.22 0.06 0.20 0.50 0.08 0.08 0.06 0.06 0.13 0.23 0.08 0.61 4.57 25.36
0.01 0.06 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.03 0.00 0.01 0.01 0.03 0.01 0.06 0.02 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.14 0.01 0.01 0.01 0.02 0.00 0.01 0.00 0.01 0.03 0.00 0.00 0.00 0.00 0.01 0.01 0.00 0.04 0.28 1.55
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.14 Year
214
LATENT DEMAND BY YEAR - NEBRASKA The Latent Demand for Online Sports Programming in Nebraska: 2002 - 2012 Nebraska % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.11 0.11 0.12 0.13 0.13 0.14 0.15 0.16 0.17 0.18 0.19
7.57% 7.65% 7.73% 7.81% 7.87% 7.82% 7.74% 7.67% 7.60% 7.53% 7.46%
0.45% 0.46% 0.47% 0.48% 0.48% 0.48% 0.47% 0.46% 0.46% 0.45% 0.44%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Nebraska - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Bellevue Lincoln
Papillion
Others Omaha
The Latent Demand for Online Sports Programming in the United States and Nebraska: 2007
Nebraska
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.15
215
CITIES SORTED BY RANK - NEBRASKA
Nebraska - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Omaha (473,950) Lincoln (271,032) Bellevue (57,516) Papillion (33,021) Grand Island (48,535) Gretna (31,673) La Vista (29,027) Kearney (32,589) Fremont (25,576) Norfolk (25,847) North Platte (24,160) Columbus (20,631) Hastings (21,559) Chalco (10,736) Beatrice (14,456) South Sioux City (12,810) Scottsbluff (14,856) Elkhorn (6,062) Others (261,274) Total 1,415,310
54 117 820 1,133 1,389 1,526 1,753 2,104 2,454 2,557 2,758 2,836 2,940 3,357 4,126 4,260 4,390 4,660 N/A
0.047 0.027 0.007 0.005 0.004 0.004 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.023 0.140
33.54 19.47 4.80 3.74 3.09 2.81 2.43 2.01 1.66 1.58 1.46 1.42 1.35 1.15 0.86 0.83 0.79 0.72 16.30 100.0
2.62 1.52 0.38 0.29 0.24 0.22 0.19 0.16 0.13 0.12 0.11 0.11 0.11 0.09 0.07 0.06 0.06 0.06 1.27 7.82
0.16 0.09 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.08 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
7.16
CITIES SORTED BY ZIPCODE - NEBRASKA
Nebraska - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Elkhorn (68022; 6,062) Fremont (68025; 25,576) Gretna (68028; 31,673) La Vista (68128; 29,027) Chalco (68138; 10,736) Bellevue (68157; 57,516) Papillion (68157; 33,021) Omaha (68164; 473,950) Beatrice (68310; 14,456) Lincoln (68504; 271,032) Columbus (68602; 20,631) Norfolk (68702; 25,847)
4,660 2,454 1,526 1,753 3,357 820 1,133 54 4,126 117 2,836 2,557
0.001 0.002 0.004 0.003 0.002 0.007 0.005 0.047 0.001 0.027 0.002 0.002
0.72 1.66 2.81 2.43 1.15 4.80 3.74 33.54 0.86 19.47 1.42 1.58
0.06 0.13 0.22 0.19 0.09 0.38 0.29 2.62 0.07 1.52 0.11 0.12
0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.16 0.00 0.09 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
216
Nebraska - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
South Sioux City (68776; 12,810) Grand Island (68802; 48,535) Kearney (68845; 32,589) Hastings (68901; 21,559) North Platte (69103; 24,160) Scottsbluff (69353; 14,856) Others (N/A; 261,274) Total 1,415,310
4,260 1,389 2,104 2,940 2,758 4,390 N/A
0.001 0.004 0.003 0.002 0.002 0.001 0.023 0.140
0.83 3.09 2.01 1.35 1.46 0.79 16.30 100.0
0.06 0.24 0.16 0.11 0.11 0.06 1.27 7.82
0.00 0.01 0.01 0.01 0.01 0.00 0.08 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.17 Year
217
LATENT DEMAND BY YEAR - NORTH DAKOTA The Latent Demand for Online Sports Programming in North Dakota: 2002 - 2012 North Dakota % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.05 0.05
1.96% 1.97% 1.99% 2.00% 2.01% 2.00% 1.99% 1.98% 1.96% 1.95% 1.94%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com North Dakota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Grand Forks
West Fargo
Bismarck
Others Fargo
The Latent Demand for Online Sports Programming in the United States and North Dakota: 2007
North Dakota
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.18
218
CITIES SORTED BY RANK - NORTH DAKOTA
North Dakota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Fargo (92,421) Bismarck (60,085) Grand Forks (47,963) West Fargo (28,666) Minot (31,195) Mandan (17,744) Dickinson (14,764) Jamestown (13,246) Others (102,341) Total 408,425
634 979 1,484 1,876 2,316 3,230 4,263 4,591 N/A
0.008 0.006 0.004 0.003 0.002 0.002 0.001 0.001 0.008 0.036
22.74 16.41 11.36 8.85 6.96 4.69 3.23 2.89 22.86 100.0
0.46 0.33 0.23 0.18 0.14 0.09 0.06 0.06 0.46 2.00
0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.03 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
7.19
CITIES SORTED BY ZIPCODE - NORTH DAKOTA
North Dakota - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
West Fargo (58078; 28,666) Fargo (58109; 92,421) Grand Forks (58201; 47,963) Jamestown (58402; 13,246) Bismarck (58501; 60,085) Mandan (58554; 17,744) Dickinson (58602; 14,764) Minot (58703; 31,195) Others (N/A; 102,341) Total 408,425
1,876 634 1,484 4,591 979 3,230 4,263 2,316 N/A
0.003 0.008 0.004 0.001 0.006 0.002 0.001 0.002 0.008 0.036
8.85 22.74 11.36 2.89 16.41 4.69 3.23 6.96 22.86 100.0
0.18 0.46 0.23 0.06 0.33 0.09 0.06 0.14 0.46 2.00
0.01 0.03 0.01 0.00 0.02 0.01 0.00 0.01 0.03 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Plains
7.20 Year
219
LATENT DEMAND BY YEAR - SOUTH DAKOTA The Latent Demand for Online Sports Programming in South Dakota: 2002 - 2012 South Dakota % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.06 0.06 0.06 0.07
2.74% 2.73% 2.72% 2.70% 2.69% 2.70% 2.71% 2.73% 2.74% 2.75% 2.76%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com South Dakota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Aberdeen Rapid City
Watertown
Others Sioux Falls
The Latent Demand for Online Sports Programming in the United States and South Dakota: 2007
South Dakota
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Plains
7.21
220
CITIES SORTED BY RANK - SOUTH DAKOTA
South Dakota - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Sioux Falls (183,434) Rapid City (67,354) Aberdeen (22,843) Watertown (20,146) Brandon (11,685) Pierre (14,321) Brookings (19,329) Mitchell (15,938) Yankton (13,370) Others (156,108) Total 524,528
187 942 2,917 3,162 3,196 3,468 3,523 4,008 4,491 N/A
0.019 0.006 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.013 0.048
39.28 12.59 3.95 3.60 3.55 3.20 3.14 2.59 2.21 25.89 100.0
1.06 0.34 0.11 0.10 0.10 0.09 0.08 0.07 0.06 0.70 2.70
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.04 0.16
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
7.22
CITIES SORTED BY ZIPCODE - SOUTH DAKOTA
South Dakota - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Brandon (57005; 11,685) Brookings (57007; 19,329) Yankton (57078; 13,370) Sioux Falls (57189; 183,434) Watertown (57201; 20,146) Mitchell (57301; 15,938) Aberdeen (57401; 22,843) Pierre (57501; 14,321) Rapid City (57701; 67,354) Others (N/A; 156,108) Total 524,528
3,196 3,523 4,491 187 3,162 4,008 2,917 3,468 942 N/A
0.002 0.002 0.001 0.019 0.002 0.001 0.002 0.002 0.006 0.013 0.048
3.55 3.14 2.21 39.28 3.60 2.59 3.95 3.20 12.59 25.89 100.0
0.10 0.08 0.06 1.06 0.10 0.07 0.11 0.09 0.34 0.70 2.70
0.01 0.01 0.00 0.06 0.01 0.00 0.01 0.01 0.02 0.04 0.16
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8 8.1
221
ROCKIES EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Rockies: 2007 Latent Demand US $ mln % of Rockies
_________________________________________________________________________________________________________
Colorado Utah Idaho Montana Wyoming Total
0.55 0.35 0.12 0.05 0.04 1.10
49.88% 31.47% 10.60% 4.78% 3.28% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Rockies: 2007
Utah Idaho Montana Wyoming
Colorado
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
Year
222 The Rockies - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.91 0.94 0.96 0.99 1.03 1.10 1.18 1.27 1.36 1.46 1.57
3.76 3.76 3.76 3.76 3.76 3.76 3.76 3.76 3.76 3.76 3.76
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.2 Year
223
LATENT DEMAND BY YEAR - COLORADO The Latent Demand for Online Sports Programming in Colorado: 2002 - 2012 Colorado % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.45 0.46 0.48 0.49 0.52 0.55 0.59 0.63 0.67 0.72 0.77
49.39% 49.55% 49.71% 49.86% 49.98% 49.88% 49.73% 49.59% 49.45% 49.31% 49.16%
1.86% 1.86% 1.87% 1.88% 1.88% 1.88% 1.87% 1.86% 1.86% 1.85% 1.85%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Colorado - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Parker Aurora Colorado Springs Others Denver
The Latent Demand for Online Sports Programming in the United States and Colorado: 2007
Colorado
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Rockies
8.3
224
CITIES SORTED BY RANK - COLORADO
Colorado - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Denver (563,544) Colorado Springs (395,440) Aurora (343,670) Parker (142,766) Thornton (194,142) Castle Rock (138,292) Fort Collins (155,540) Westminster (117,161) Lakewood (132,991) Highlands Ranch (70,931) Longmont (117,576) Arvada (103,798) Greeley (113,506) Loveland (86,061) Broomfield (60,434) Boulder (85,190) Pueblo (108,354) Erie (41,222) Southglenn (43,520) Commerce City (84,599) Brighton (57,535) Greenwood Village (19,231) Ken Caryl (30,887) Windsor (37,793) Castlewood (25,567) Littleton (40,821) Northglenn (38,803) Grand Junction (53,835) Columbine (24,095) Security-Widefield (29,845) Lafayette (25,514) Englewood (34,620) Milliken (30,389) Superior (16,030) Cherry Hills Village (6,503) Louisville (17,246) Wheat Ridge (27,273) Black Forest (13,247) Golden (18,286) Montrose (25,333)
38 59 70 121 122 152 217 230 244 260 268 286 457 466 500 509 646 657 701 759 819 1,036 1,080 1,139 1,141 1,148 1,285 1,351 1,398 1,641 1,665 1,763 1,791 1,799 1,923 1,976 2,194 2,267 2,523 2,643
0.056 0.045 0.040 0.027 0.026 0.022 0.017 0.017 0.016 0.015 0.015 0.014 0.010 0.010 0.010 0.010 0.008 0.008 0.008 0.007 0.007 0.006 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002
10.12 8.11 7.27 4.81 4.81 4.03 3.15 3.00 2.91 2.80 2.74 2.62 1.88 1.84 1.76 1.73 1.46 1.45 1.38 1.30 1.22 1.02 0.98 0.94 0.94 0.94 0.85 0.81 0.78 0.66 0.65 0.61 0.60 0.60 0.56 0.55 0.48 0.46 0.41 0.39
5.05 4.04 3.63 2.40 2.40 2.01 1.57 1.50 1.45 1.40 1.36 1.31 0.94 0.92 0.88 0.86 0.73 0.72 0.69 0.65 0.61 0.51 0.49 0.47 0.47 0.47 0.42 0.40 0.39 0.33 0.33 0.31 0.30 0.30 0.28 0.27 0.24 0.23 0.20 0.19
0.19 0.15 0.14 0.09 0.09 0.08 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
225
Colorado - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Castle Pines (5,958) Pueblo West (16,899) The Pinery (7,253) Sherrelwood (17,657) Evergreen (9,216) Fountain (17,165) Cimarron Hills (15,194) Woodmoor (7,177) Durango (18,868) Gypsum (11,024) Stonegate (6,284) Gunbarrel (9,435) Lochbuie (15,220) Edwards (8,257) Clifton (17,345) Avon (9,527) Canon City (17,029) Welby (12,973) Eaton (10,633) Glenwood Springs (11,158) Genesee (3,699) Rifle (11,174) Applewood (7,123) Lone Tree (4,873) New Castle (8,089) Steamboat Springs (8,062) Eagle (6,984) Redlands (8,043) Others (471,756) Total 4,445,665
2,739 2,772 2,913 2,945 3,021 3,052 3,111 3,138 3,286 3,287 3,363 3,399 3,577 3,613 3,777 3,802 3,806 3,818 3,995 4,073 4,086 4,152 4,184 4,198 4,361 4,385 4,401 4,456 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.048 0.551
0.37 0.37 0.35 0.34 0.33 0.33 0.32 0.32 0.30 0.30 0.29 0.29 0.27 0.27 0.25 0.25 0.25 0.24 0.23 0.22 0.22 0.22 0.21 0.21 0.20 0.20 0.20 0.20 8.79 100.0
0.19 0.18 0.17 0.17 0.17 0.16 0.16 0.16 0.15 0.15 0.14 0.14 0.13 0.13 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 4.39 49.88
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 1.88
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.4
226
CITIES SORTED BY ZIPCODE - COLORADO
Colorado - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Aurora (80017; 343,670) Arvada (80021; 103,798) Lafayette (80026; 25,514) Louisville (80027; 17,246) Superior (80027; 16,030) Westminster (80031; 117,161) Broomfield (80038; 60,434) Castle Rock (80104; 138,292) Castle Pines (80104; 5,958) Cherry Hills Village (80111; 6,503) Castlewood (80112; 25,567) Southglenn (80122; 43,520) Lone Tree (80124; 4,873) Littleton (80126; 40,821) Ken Caryl (80128; 30,887) Columbine (80128; 24,095) Woodmoor (80132; 7,177) Stonegate (80134; 6,284) The Pinery (80134; 7,253) Parker (80138; 142,766) Englewood (80150; 34,620) Greenwood Village (80155; 19,231) Highlands Ranch (80163; 70,931) Wheat Ridge (80212; 27,273) Lakewood (80214; 132,991) Sherrelwood (80221; 17,657) Welby (80229; 12,973) Denver (80261; 563,544) Commerce City (80266; 84,599) Gunbarrel (80301; 9,435) Boulder (80328; 85,190) Evergreen (80401; 9,216) Genesee (80401; 3,699) Applewood (80401; 7,123) Golden (80439; 18,286) Steamboat Springs (80488; 8,062) Longmont (80503; 117,576) Erie (80514; 41,222) Loveland (80539; 86,061) Milliken (80543; 30,389) Windsor (80550; 37,793) Fort Collins (80553; 155,540)
70 286 1,665 1,976 1,799 230 500 152 2,739 1,923 1,141 701 4,198 1,148 1,080 1,398 3,138 3,363 2,913 121 1,763 1,036 260 2,194 244 2,945 3,818 38 759 3,399 509 3,021 4,086 4,184 2,523 4,385 268 657 466 1,791 1,139 217
0.040 0.014 0.004 0.003 0.003 0.017 0.010 0.022 0.002 0.003 0.005 0.008 0.001 0.005 0.005 0.004 0.002 0.002 0.002 0.027 0.003 0.006 0.015 0.003 0.016 0.002 0.001 0.056 0.007 0.002 0.010 0.002 0.001 0.001 0.002 0.001 0.015 0.008 0.010 0.003 0.005 0.017
7.27 2.62 0.65 0.55 0.60 3.00 1.76 4.03 0.37 0.56 0.94 1.38 0.21 0.94 0.98 0.78 0.32 0.29 0.35 4.81 0.61 1.02 2.80 0.48 2.91 0.34 0.24 10.12 1.30 0.29 1.73 0.33 0.22 0.21 0.41 0.20 2.74 1.45 1.84 0.60 0.94 3.15
3.63 1.31 0.33 0.27 0.30 1.50 0.88 2.01 0.19 0.28 0.47 0.69 0.11 0.47 0.49 0.39 0.16 0.14 0.17 2.40 0.31 0.51 1.40 0.24 1.45 0.17 0.12 5.05 0.65 0.14 0.86 0.17 0.11 0.11 0.20 0.10 1.36 0.72 0.92 0.30 0.47 1.57
0.14 0.05 0.01 0.01 0.01 0.06 0.03 0.08 0.01 0.01 0.02 0.03 0.00 0.02 0.02 0.01 0.01 0.01 0.01 0.09 0.01 0.02 0.05 0.01 0.05 0.01 0.00 0.19 0.02 0.01 0.03 0.01 0.00 0.00 0.01 0.00 0.05 0.03 0.03 0.01 0.02 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
227
Colorado - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Thornton (80601; 194,142) Lochbuie (80601; 15,220) Brighton (80603; 57,535) Northglenn (80603; 38,803) Eaton (80615; 10,633) Greeley (80639; 113,506) Fountain (80817; 17,165) Black Forest (80908; 13,247) Security-Widefield (80911; 29,845) Colorado Springs (80928; 395,440) Cimarron Hills (80929; 15,194) Pueblo (81001; 108,354) Pueblo West (81007; 16,899) Canon City (81215; 17,029) Durango (81301; 18,868) Montrose (81401; 25,333) Redlands (81503; 8,043) Grand Junction (81503; 53,835) Clifton (81520; 17,345) Glenwood Springs (81602; 11,158) Avon (81620; 9,527) Eagle (81631; 6,984) Edwards (81632; 8,257) Gypsum (81637; 11,024) New Castle (81647; 8,089) Rifle (81650; 11,174) Others (N/A; 471,756) Total 4,445,665
122 3,577 819 1,285 3,995 457 3,052 2,267 1,641 59 3,111 646 2,772 3,806 3,286 2,643 4,456 1,351 3,777 4,073 3,802 4,401 3,613 3,287 4,361 4,152 N/A
0.026 0.001 0.007 0.005 0.001 0.010 0.002 0.003 0.004 0.045 0.002 0.008 0.002 0.001 0.002 0.002 0.001 0.004 0.001 0.001 0.001 0.001 0.001 0.002 0.001 0.001 0.048 0.551
4.81 0.27 1.22 0.85 0.23 1.88 0.33 0.46 0.66 8.11 0.32 1.46 0.37 0.25 0.30 0.39 0.20 0.81 0.25 0.22 0.25 0.20 0.27 0.30 0.20 0.22 8.79 100.0
2.40 0.13 0.61 0.42 0.11 0.94 0.16 0.23 0.33 4.04 0.16 0.73 0.18 0.12 0.15 0.19 0.10 0.40 0.12 0.11 0.12 0.10 0.13 0.15 0.10 0.11 4.39 49.88
0.09 0.01 0.02 0.02 0.00 0.04 0.01 0.01 0.01 0.15 0.01 0.03 0.01 0.00 0.01 0.01 0.00 0.02 0.00 0.00 0.00 0.00 0.00 0.01 0.00 0.00 0.16 1.88
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.5 Year
228
LATENT DEMAND BY YEAR - IDAHO The Latent Demand for Online Sports Programming in Idaho: 2002 - 2012 Idaho % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.10 0.10 0.10 0.11 0.11 0.12 0.13 0.14 0.15 0.16 0.17
10.82% 10.75% 10.68% 10.61% 10.55% 10.60% 10.66% 10.73% 10.79% 10.86% 10.92%
0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Idaho - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Idaho Falls Meridian Nampa Others Boise
The Latent Demand for Online Sports Programming in the United States and Idaho: 2007
Idaho
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Rockies
8.6
229
CITIES SORTED BY RANK - IDAHO
Idaho - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Boise (203,544) Nampa (154,629) Meridian (96,071) Idaho Falls (56,652) Caldwell (65,448) Rexburg (72,781) Ammon (38,362) Coeur d'Alene (52,785) Pocatello (48,622) Twin Falls (48,852) Post Falls (40,512) Lewiston (31,402) Hayden (19,640) Eagle (11,085) Hailey (13,024) Moscow (23,861) Chubbuck (13,290) Garden City (13,008) Mountain Home (12,306) Others (216,931) Total 1,232,805
161 320 336 989 1,164 1,209 1,302 1,374 1,426 1,496 1,509 2,045 3,012 3,024 3,222 3,328 3,727 3,985 4,253 N/A
0.022 0.014 0.013 0.006 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.003 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.018 0.117
18.65 11.61 11.05 4.96 4.36 4.24 3.96 3.76 3.60 3.44 3.42 2.48 1.57 1.56 1.44 1.39 1.20 1.08 0.99 15.24 100.0
1.98 1.23 1.17 0.53 0.46 0.45 0.42 0.40 0.38 0.36 0.36 0.26 0.17 0.17 0.15 0.15 0.13 0.11 0.11 1.62 10.60
0.07 0.05 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.06 0.40
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
8.7
CITIES SORTED BY ZIPCODE - IDAHO
Idaho - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Chubbuck (83202; 13,290) Pocatello (83205; 48,622) Twin Falls (83302; 48,852) Hailey (83333; 13,024) Idaho Falls (83405; 56,652) Ammon (83406; 38,362) Rexburg (83460; 72,781) Lewiston (83501; 31,402) Caldwell (83607; 65,448) Eagle (83616; 11,085) Mountain Home (83647; 12,306)
3,727 1,426 1,496 3,222 989 1,302 1,209 2,045 1,164 3,024 4,253
0.001 0.004 0.004 0.002 0.006 0.005 0.005 0.003 0.005 0.002 0.001
1.20 3.60 3.44 1.44 4.96 3.96 4.24 2.48 4.36 1.56 0.99
0.13 0.38 0.36 0.15 0.53 0.42 0.45 0.26 0.46 0.17 0.11
0.00 0.01 0.01 0.01 0.02 0.02 0.02 0.01 0.02 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
230
Idaho - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Meridian (83680; 96,071) Nampa (83687; 154,629) Garden City (83714; 13,008) Boise (83719; 203,544) Coeur d'Alene (83814; 52,785) Hayden (83835; 19,640) Moscow (83844; 23,861) Post Falls (83854; 40,512) Others (N/A; 216,931) Total 1,232,805
336 320 3,985 161 1,374 3,012 3,328 1,509 N/A
0.013 0.014 0.001 0.022 0.004 0.002 0.002 0.004 0.018 0.117
11.05 11.61 1.08 18.65 3.76 1.57 1.39 3.42 15.24 100.0
1.17 1.23 0.11 1.98 0.40 0.17 0.15 0.36 1.62 10.60
0.04 0.05 0.00 0.07 0.01 0.01 0.01 0.01 0.06 0.40
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.8 Year
231
LATENT DEMAND BY YEAR - MONTANA The Latent Demand for Online Sports Programming in Montana: 2002 - 2012 Montana % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.04 0.04 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.07 0.07
4.76% 4.76% 4.77% 4.78% 4.78% 4.78% 4.77% 4.77% 4.76% 4.76% 4.75%
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Montana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Great Falls
Bozeman
Missoula
Others Billings
The Latent Demand for Online Sports Programming in the United States and Montana: 2007
Montana
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Rockies
8.9
232
CITIES SORTED BY RANK - MONTANA
Montana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Billings (121,824) Missoula (78,488) Great Falls (55,996) Bozeman (52,987) Helena (31,935) Kalispell (31,717) Belgrade (13,112) Others (236,376) Total 622,435
416 905 1,266 1,354 2,068 2,417 3,948 N/A
0.011 0.006 0.005 0.004 0.003 0.002 0.001 0.020 0.053
21.25 11.83 9.01 8.46 5.45 4.50 2.43 37.07 100.0
1.01 0.56 0.43 0.40 0.26 0.21 0.12 1.77 4.78
0.04 0.02 0.02 0.02 0.01 0.01 0.00 0.07 0.18
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
8.10
CITIES SORTED BY ZIPCODE - MONTANA
Montana - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Billings (59117; 121,824) Great Falls (59402; 55,996) Helena (59602; 31,935) Belgrade (59714; 13,112) Bozeman (59771; 52,987) Missoula (59802; 78,488) Kalispell (59903; 31,717) Others (N/A; 236,376) Total 622,435
416 1,266 2,068 3,948 1,354 905 2,417 N/A
0.011 0.005 0.003 0.001 0.004 0.006 0.002 0.020 0.053
21.25 9.01 5.45 2.43 8.46 11.83 4.50 37.07 100.0
1.01 0.43 0.26 0.12 0.40 0.56 0.21 1.77 4.78
0.04 0.02 0.01 0.00 0.02 0.02 0.01 0.07 0.18
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.11 Year
233
LATENT DEMAND BY YEAR - UTAH The Latent Demand for Online Sports Programming in Utah: 2002 - 2012 Utah % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.29 0.30 0.30 0.31 0.32 0.35 0.37 0.40 0.43 0.47 0.50
31.81% 31.70% 31.59% 31.48% 31.39% 31.47% 31.57% 31.67% 31.77% 31.87% 31.97%
1.20% 1.19% 1.19% 1.18% 1.18% 1.18% 1.19% 1.19% 1.19% 1.20% 1.20%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Utah - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
South Jordan West Valley City Salt Lake City
Others
Sandy
The Latent Demand for Online Sports Programming in the United States and Utah: 2007
Utah
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Rockies
8.12
234
CITIES SORTED BY RANK - UTAH
Utah - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Sandy (94,926) Salt Lake City (169,650) West Valley City (124,928) South Jordan (71,857) Draper (74,281) Orem (102,881) Syracuse (82,076) West Jordan (68,336) St. George (104,336) Layton (70,247) Highland (42,374) Riverton (52,568) Lehi (63,005) Provo (84,608) Taylorsville (60,478) Ogden (82,592) Cedar Hills (38,564) Tooele (53,201) Bountiful (40,804) Pleasant Grove (41,780) Roy (43,741) Clinton (36,721) Cottonwood Heights (27,569) Logan (55,293) Kaysville (26,569) Spanish Fork (32,780) Farmington (21,058) Murray (34,024) Kearns (33,659) North Ogden (20,971) American Fork (23,757) East Millcreek (21,385) Clearfield (31,339) Springville (25,111) Millcreek (30,377) Washington (32,090) Midvale (27,019) Magna (22,770) Centerville (14,936) Holladay (14,561)
248 252 288 317 322 358 375 503 505 534 588 595 604 740 751 768 939 980 1,002 1,059 1,063 1,204 1,382 1,404 1,493 1,499 1,524 1,539 1,552 1,890 1,920 1,922 1,948 2,020 2,031 2,080 2,150 2,340 2,355 2,357
0.016 0.016 0.014 0.014 0.014 0.012 0.012 0.010 0.010 0.009 0.009 0.008 0.008 0.007 0.007 0.007 0.006 0.006 0.006 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002
4.58 4.55 4.15 3.93 3.90 3.55 3.47 2.77 2.76 2.66 2.46 2.44 2.42 2.11 2.07 2.04 1.75 1.69 1.66 1.58 1.57 1.44 1.26 1.23 1.16 1.16 1.13 1.12 1.12 0.91 0.90 0.89 0.89 0.85 0.84 0.82 0.79 0.71 0.70 0.70
1.44 1.43 1.31 1.24 1.23 1.12 1.09 0.87 0.87 0.84 0.77 0.77 0.76 0.66 0.65 0.64 0.55 0.53 0.52 0.50 0.50 0.45 0.40 0.39 0.37 0.36 0.36 0.35 0.35 0.29 0.28 0.28 0.28 0.27 0.26 0.26 0.25 0.22 0.22 0.22
0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
235
Utah - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Payson (21,772) Cedar City (28,230) Cottonwood West (18,727) Bluffdale (13,219) South Weber (11,722) South Ogden (17,615) Ivins (19,082) Alpine (10,654) Heber (15,474) Brigham City (16,389) West Haven (11,963) Woods Cross (14,412) West Point (11,227) Park City (9,629) Mount Olympus (7,103) South Salt Lake (19,998) North Salt Lake (12,442) Summit Park (6,597) Little Cottonwood Creek Valley (7,221) Harrisville (10,771) Lindon (8,877) Providence (9,788) Santa Clara (10,356) Canyon Rim (10,428) Oquirrh (10,390) Hurricane (16,098) Grantsville (11,539) Pleasant View (7,492) Farr West (11,088) Smithfield (9,664) Santaquin (10,124) Mapleton (7,197) North Logan (8,571) Plain City (7,044) Others (247,201) Total 2,769,326
2,408 2,474 2,485 2,553 2,703 2,717 2,835 2,868 3,106 3,141 3,186 3,234 3,337 3,373 3,527 3,544 3,593 3,601 3,701 3,744 3,750 3,755 3,775 3,809 3,827 3,842 3,856 4,210 4,242 4,243 4,311 4,377 4,510 4,623 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.027 0.347
0.69 0.66 0.66 0.64 0.60 0.60 0.57 0.56 0.51 0.50 0.50 0.48 0.46 0.46 0.44 0.43 0.42 0.42 0.41 0.40 0.40 0.40 0.40 0.39 0.39 0.38 0.38 0.34 0.33 0.33 0.33 0.32 0.31 0.29 7.89 100.0
0.22 0.21 0.21 0.20 0.19 0.19 0.18 0.18 0.16 0.16 0.16 0.15 0.15 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.10 0.10 0.10 0.09 2.48 31.47
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 1.18
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.13
236
CITIES SORTED BY ZIPCODE - UTAH
Utah - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
American Fork (84003; 23,757) Highland (84003; 42,374) Alpine (84004; 10,654) Bountiful (84010; 40,804) Centerville (84014; 14,936) West Point (84015; 11,227) Clearfield (84015; 31,339) Clinton (84015; 36,721) Draper (84020; 74,281) Farmington (84025; 21,058) Grantsville (84029; 11,539) Heber (84032; 15,474) Kaysville (84037; 26,569) Layton (84041; 70,247) Lindon (84042; 8,877) Lehi (84043; 63,005) Magna (84044; 22,770) Midvale (84047; 27,019) North Salt Lake (84054; 12,442) Cedar Hills (84062; 38,564) Pleasant Grove (84062; 41,780) Riverton (84065; 52,568) Bluffdale (84065; 13,219) Roy (84067; 43,741) Park City (84068; 9,629) Tooele (84074; 53,201) Syracuse (84075; 82,076) West Jordan (84084; 68,336) Oquirrh (84084; 10,390) Woods Cross (84087; 14,412) Little Cottonwood Creek Valley (84093; 7,221) Sandy (84094; 94,926) South Jordan (84095; 71,857) Orem (84097; 102,881) Summit Park (84098; 6,597) Canyon Rim (84109; 10,428) East Millcreek (84109; 21,385) South Salt Lake (84115; 19,998) Holladay (84117; 14,561) Kearns (84118; 33,659) West Valley City (84120; 124,928) Cottonwood Heights (84121; 27,569)
1,920 588 2,868 1,002 2,355 3,337 1,948 1,204 322 1,524 3,856 3,106 1,493 534 3,750 604 2,340 2,150 3,593 939 1,059 595 2,553 1,063 3,373 980 375 503 3,827 3,234 3,701 248 317 358 3,601 3,809 1,922 3,544 2,357 1,552 288 1,382
0.003 0.009 0.002 0.006 0.002 0.002 0.003 0.005 0.014 0.004 0.001 0.002 0.004 0.009 0.001 0.008 0.002 0.003 0.001 0.006 0.005 0.008 0.002 0.005 0.002 0.006 0.012 0.010 0.001 0.002 0.001 0.016 0.014 0.012 0.001 0.001 0.003 0.002 0.002 0.004 0.014 0.004
0.90 2.46 0.56 1.66 0.70 0.46 0.89 1.44 3.90 1.13 0.38 0.51 1.16 2.66 0.40 2.42 0.71 0.79 0.42 1.75 1.58 2.44 0.64 1.57 0.46 1.69 3.47 2.77 0.39 0.48 0.41 4.58 3.93 3.55 0.42 0.39 0.89 0.43 0.70 1.12 4.15 1.26
0.28 0.77 0.18 0.52 0.22 0.15 0.28 0.45 1.23 0.36 0.12 0.16 0.37 0.84 0.13 0.76 0.22 0.25 0.13 0.55 0.50 0.77 0.20 0.50 0.14 0.53 1.09 0.87 0.12 0.15 0.13 1.44 1.24 1.12 0.13 0.12 0.28 0.14 0.22 0.35 1.31 0.40
0.01 0.03 0.01 0.02 0.01 0.01 0.01 0.02 0.05 0.01 0.00 0.01 0.01 0.03 0.00 0.03 0.01 0.01 0.01 0.02 0.02 0.03 0.01 0.02 0.01 0.02 0.04 0.03 0.00 0.01 0.00 0.05 0.05 0.04 0.01 0.00 0.01 0.01 0.01 0.01 0.05 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
237
Utah - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Cottonwood West (84121; 18,727) Murray (84123; 34,024) Taylorsville (84123; 60,478) Mount Olympus (84124; 7,103) Millcreek (84124; 30,377) Salt Lake City (84165; 169,650) Brigham City (84302; 16,389) Logan (84321; 55,293) Providence (84332; 9,788) Smithfield (84335; 9,664) North Logan (84341; 8,571) West Haven (84401; 11,963) South Ogden (84403; 17,615) Plain City (84404; 7,044) Harrisville (84404; 10,771) Farr West (84404; 11,088) North Ogden (84404; 20,971) Pleasant View (84404; 7,492) South Weber (84405; 11,722) Ogden (84407; 82,592) Provo (84602; 84,608) Payson (84651; 21,772) Santaquin (84655; 10,124) Spanish Fork (84660; 32,780) Springville (84663; 25,111) Mapleton (84664; 7,197) Cedar City (84721; 28,230) Hurricane (84737; 16,098) Ivins (84738; 19,082) Santa Clara (84765; 10,356) St. George (84770; 104,336) Washington (84780; 32,090) Others (N/A; 247,201) Total 2,769,326
2,485 1,539 751 3,527 2,031 252 3,141 1,404 3,755 4,243 4,510 3,186 2,717 4,623 3,744 4,242 1,890 4,210 2,703 768 740 2,408 4,311 1,499 2,020 4,377 2,474 3,842 2,835 3,775 505 2,080 N/A
0.002 0.004 0.007 0.002 0.003 0.016 0.002 0.004 0.001 0.001 0.001 0.002 0.002 0.001 0.001 0.001 0.003 0.001 0.002 0.007 0.007 0.002 0.001 0.004 0.003 0.001 0.002 0.001 0.002 0.001 0.010 0.003 0.027 0.347
0.66 1.12 2.07 0.44 0.84 4.55 0.50 1.23 0.40 0.33 0.31 0.50 0.60 0.29 0.40 0.33 0.91 0.34 0.60 2.04 2.11 0.69 0.33 1.16 0.85 0.32 0.66 0.38 0.57 0.40 2.76 0.82 7.89 100.0
0.21 0.35 0.65 0.14 0.26 1.43 0.16 0.39 0.13 0.11 0.10 0.16 0.19 0.09 0.13 0.11 0.29 0.11 0.19 0.64 0.66 0.22 0.10 0.36 0.27 0.10 0.21 0.12 0.18 0.12 0.87 0.26 2.48 31.47
0.01 0.01 0.02 0.01 0.01 0.05 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.00 0.00 0.00 0.01 0.00 0.01 0.02 0.02 0.01 0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.00 0.03 0.01 0.09 1.18
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Rockies
8.14 Year
238
LATENT DEMAND BY YEAR - WYOMING The Latent Demand for Online Sports Programming in Wyoming: 2002 - 2012 Wyoming % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.05 0.05
3.22% 3.24% 3.26% 3.28% 3.29% 3.28% 3.26% 3.24% 3.22% 3.21% 3.19%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Wyoming - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Rock Springs Gillette Casper Others Cheyenne
The Latent Demand for Online Sports Programming in the United States and Wyoming: 2007
Wyoming
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Rockies
8.15
239
CITIES SORTED BY RANK - WYOMING
Wyoming - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Cheyenne (62,996) Casper (56,318) Gillette (32,375) Rock Springs (18,859) Laramie (24,282) Laramie (24,282) Green River (11,807) Sheridan (17,105) Jackson (9,999) Evanston (11,102) Others (134,229) Total 379,072
931 1,153 1,598 2,804 3,275 3,275 3,425 3,823 4,165 4,234 N/A
0.006 0.005 0.004 0.002
16.89 14.21 10.39 5.54
0.55 0.47 0.34 0.18
0.002 0.002 0.001 0.001 0.001 0.012 0.036
4.58 4.33 3.71 3.29 3.22 33.85 100.0
0.15 0.14 0.12 0.11 0.11 1.11 3.28
0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.09
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
8.16
CITIES SORTED BY ZIPCODE - WYOMING
Wyoming - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Cheyenne (82001; 62,996) Laramie (82070; 24,282) Casper (82601; 56,318) Gillette (82716; 32,375) Sheridan (82801; 17,105) Rock Springs (82901; 18,859) Evanston (82930; 11,102) Green River (82935; 11,807) Jackson (83001; 9,999) Others (N/A; 134,229) Total 379,072
931 3,275 1,153 1,598 3,823 2,804 4,234 3,425 4,165 N/A
0.006 0.002 0.005 0.004 0.001 0.002 0.001 0.002 0.001 0.012 0.036
16.89 4.58 14.21 10.39 3.71 5.54 3.22 4.33 3.29 33.85 100.0
0.55 0.15 0.47 0.34 0.12 0.18 0.11 0.14 0.11 1.11 3.28
0.02 0.01 0.02 0.01 0.00 0.01 0.00 0.01 0.00 0.01 0.09
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9 9.1
240
SOUTHEAST EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Southeast: 2007 Latent Demand US $ mln % of Southeast
_________________________________________________________________________________________________________
Florida North Carolina Virginia Georgia Tennessee Alabama Louisiana South Carolina Kentucky Arkansas Mississippi West Virginia Total
1.51 0.60 0.57 0.48 0.40 0.28 0.23 0.20 0.19 0.17 0.13 0.05 4.80
31.45% 12.51% 11.96% 9.91% 8.26% 5.77% 4.79% 4.08% 3.97% 3.59% 2.67% 1.05% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Southeast: 2007 Virginia North Carolina
Georgia
Others Florida
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
Year
241 The Southeast - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
3.98 4.09 4.19 4.31 4.49 4.80 5.16 5.55 5.96 6.41 6.89
16.46 16.43 16.39 16.35 16.32 16.35 16.38 16.42 16.45 16.48 16.52
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.2 Year
242
LATENT DEMAND BY YEAR - ALABAMA The Latent Demand for Online Sports Programming in Alabama: 2002 - 2012 Alabama % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.23 0.23 0.24 0.25 0.26 0.28 0.30 0.32 0.34 0.36 0.39
5.71% 5.73% 5.75% 5.77% 5.78% 5.77% 5.75% 5.73% 5.71% 5.70% 5.68%
0.94% 0.94% 0.94% 0.94% 0.94% 0.94% 0.94% 0.94% 0.94% 0.94% 0.94%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Alabama - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Birmingham Mobile Montgomery Huntsville
Others
The Latent Demand for Online Sports Programming in the United States and Alabama: 2007
Alabama
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.3
243
CITIES SORTED BY RANK - ALABAMA
Alabama - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Huntsville (183,049) Montgomery (199,180) Mobile (175,382) Birmingham (206,275) Hoover (78,350) Madison (59,598) Alabaster (44,758) Dothan (73,201) Tuscaloosa (87,361) Mountain Brook (21,186) Decatur (56,347) Pelham (36,319) Trussville (28,448) Prattville (39,891) Vestavia Hills (24,476) Calera (39,023) Helena (21,917) Daphne (23,654) Millbrook (27,523) Auburn (68,839) Florence (36,258) Fairhope (23,387) Homewood (22,072) Enterprise (25,735) Northport (23,810) Smiths (21,756) Center Point (22,784) Athens (24,958) Gadsden (33,930) Phenix City (31,070) Opelika (23,413) Oxford (19,277) Gardendale (15,699) Moody (17,782) Albertville (21,614) Hartselle (15,761) Hueytown (15,176) Anniston (22,490) Pleasant Grove (11,639) Bessemer (26,057)
188 207 305 306 365 508 842 866 946 1,100 1,126 1,202 1,260 1,324 1,387 1,710 1,725 1,911 1,974 2,005 2,251 2,292 2,293 2,361 2,390 2,392 2,448 2,660 2,676 2,707 2,862 2,870 3,064 3,114 3,174 3,365 3,422 3,465 3,478 3,538
0.019 0.018 0.014 0.014 0.012 0.010 0.007 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
6.82 6.43 5.00 5.00 4.40 3.45 2.37 2.32 2.20 1.93 1.90 1.80 1.73 1.65 1.57 1.26 1.25 1.13 1.09 1.07 0.93 0.91 0.91 0.88 0.87 0.87 0.85 0.77 0.76 0.75 0.71 0.71 0.65 0.64 0.62 0.58 0.57 0.56 0.56 0.54
0.39 0.37 0.29 0.29 0.25 0.20 0.14 0.13 0.13 0.11 0.11 0.10 0.10 0.10 0.09 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03
0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
244
Alabama - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Muscle Shoals (13,943) Tillmans Corner (15,685) Pell City (14,421) Saraland (13,612) Gulf Shores (12,236) Southside (9,750) Fort Payne (15,026) Scottsboro (14,940) Prichard (24,822) Leeds (12,903) Cullman (16,313) Forestdale (10,509) Talladega (15,143) Jasper (13,494) Alexander City (14,881) Irondale (9,197) Ozark (14,465) Sylacauga (13,712) Rainbow City (10,050) Saks (10,698) Others (774,701) Total 2,999,946
3,714 3,811 3,815 3,892 3,943 3,947 3,986 4,084 4,097 4,113 4,160 4,307 4,340 4,352 4,411 4,496 4,501 4,639 4,647 4,681 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.062 0.277
0.51 0.49 0.49 0.47 0.46 0.46 0.46 0.44 0.44 0.44 0.43 0.41 0.41 0.40 0.40 0.39 0.38 0.37 0.37 0.36 22.43 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.29 5.77
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.21 0.94
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.4
CITIES SORTED BY ZIPCODE - ALABAMA
Alabama - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Moody (35004; 17,782) Alexander City (35010; 14,881) Bessemer (35022; 26,057) Hueytown (35023; 15,176) Calera (35040; 39,023) Cullman (35055; 16,313) Gardendale (35071; 15,699) Helena (35080; 21,917) Leeds (35094; 12,903) Pelham (35124; 36,319) Pell City (35125; 14,421) Pleasant Grove (35127; 11,639) Alabaster (35144; 44,758) Sylacauga (35151; 13,712)
3,114 4,411 3,538 3,422 1,710 4,160 3,064 1,725 4,113 1,202 3,815 3,478 842 4,639
0.002 0.001 0.002 0.002 0.003 0.001 0.002 0.003 0.001 0.005 0.001 0.002 0.007 0.001
0.64 0.40 0.54 0.57 1.26 0.43 0.65 1.25 0.44 1.80 0.49 0.56 2.37 0.37
0.04 0.02 0.03 0.03 0.07 0.02 0.04 0.07 0.03 0.10 0.03 0.03 0.14 0.02
0.01 0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.02 0.00 0.01 0.02 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
245
Alabama - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Talladega (35160; 15,143) Trussville (35173; 28,448) Homewood (35209; 22,072) Irondale (35210; 9,197) Forestdale (35214; 10,509) Center Point (35215; 22,784) Hoover (35216; 78,350) Mountain Brook (35223; 21,186) Birmingham (35234; 206,275) Vestavia Hills (35242; 24,476) Tuscaloosa (35403; 87,361) Northport (35476; 23,810) Jasper (35502; 13,494) Athens (35611; 24,958) Florence (35633; 36,258) Hartselle (35640; 15,761) Muscle Shoals (35661; 13,943) Decatur (35699; 56,347) Madison (35757; 59,598) Scottsboro (35768; 14,940) Huntsville (35811; 183,049) Gadsden (35901; 33,930) Rainbow City (35906; 10,050) Southside (35907; 9,750) Albertville (35950; 21,614) Fort Payne (35967; 15,026) Millbrook (36054; 27,523) Prattville (36067; 39,891) Montgomery (36108; 199,180) Oxford (36203; 19,277) Anniston (36203; 22,490) Saks (36206; 10,698) Dothan (36303; 73,201) Enterprise (36330; 25,735) Ozark (36361; 14,465) Daphne (36526; 23,654) Fairhope (36532; 23,387) Gulf Shores (36542; 12,236) Saraland (36571; 13,612) Mobile (36616; 175,382) Prichard (36617; 24,822) Tillmans Corner (36619; 15,685) Opelika (36802; 23,413) Auburn (36849; 68,839) Phenix City (36869; 31,070) Smiths (36877; 21,756) Others (N/A; 774,701) Total 2,999,946
4,340 1,260 2,293 4,496 4,307 2,448 365 1,100 306 1,387 946 2,390 4,352 2,660 2,251 3,365 3,714 1,126 508 4,084 188 2,676 4,647 3,947 3,174 3,986 1,974 1,324 207 2,870 3,465 4,681 866 2,361 4,501 1,911 2,292 3,943 3,892 305 4,097 3,811 2,862 2,005 2,707 2,392 N/A
0.001 0.005 0.003 0.001 0.001 0.002 0.012 0.005 0.014 0.004 0.006 0.002 0.001 0.002 0.003 0.002 0.001 0.005 0.010 0.001 0.019 0.002 0.001 0.001 0.002 0.001 0.003 0.005 0.018 0.002 0.002 0.001 0.006 0.002 0.001 0.003 0.003 0.001 0.001 0.014 0.001 0.001 0.002 0.003 0.002 0.002 0.062 0.277
0.41 1.73 0.91 0.39 0.41 0.85 4.40 1.93 5.00 1.57 2.20 0.87 0.40 0.77 0.93 0.58 0.51 1.90 3.45 0.44 6.82 0.76 0.37 0.46 0.62 0.46 1.09 1.65 6.43 0.71 0.56 0.36 2.32 0.88 0.38 1.13 0.91 0.46 0.47 5.00 0.44 0.49 0.71 1.07 0.75 0.87 22.43 100.0
0.02 0.10 0.05 0.02 0.02 0.05 0.25 0.11 0.29 0.09 0.13 0.05 0.02 0.04 0.05 0.03 0.03 0.11 0.20 0.03 0.39 0.04 0.02 0.03 0.04 0.03 0.06 0.10 0.37 0.04 0.03 0.02 0.13 0.05 0.02 0.07 0.05 0.03 0.03 0.29 0.03 0.03 0.04 0.06 0.04 0.05 1.29 5.77
0.00 0.02 0.01 0.00 0.00 0.01 0.04 0.02 0.05 0.01 0.02 0.01 0.00 0.01 0.01 0.01 0.00 0.02 0.03 0.00 0.06 0.01 0.00 0.00 0.01 0.00 0.01 0.02 0.06 0.01 0.01 0.00 0.02 0.01 0.00 0.01 0.01 0.00 0.00 0.05 0.00 0.00 0.01 0.01 0.01 0.01 0.21 0.94
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.5 Year
246
LATENT DEMAND BY YEAR - ARKANSAS The Latent Demand for Online Sports Programming in Arkansas: 2002 - 2012 Arkansas % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.14 0.15 0.15 0.15 0.16 0.17 0.19 0.20 0.22 0.23 0.25
3.61% 3.61% 3.60% 3.59% 3.59% 3.59% 3.60% 3.60% 3.61% 3.62% 3.62%
0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.60% 0.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Arkansas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Conway Bentonville Springdale Little Rock
Others
The Latent Demand for Online Sports Programming in the United States and Arkansas: 2007
Arkansas
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.6
247
CITIES SORTED BY RANK - ARKANSAS
Arkansas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Little Rock (186,856) Springdale (102,135) Bentonville (77,336) Conway (80,035) Rogers (69,339) Fort Smith (86,859) Fayetteville (86,843) Jonesboro (69,833) Cabot (41,603) North Little Rock (56,665) Maumelle (26,362) Benton (35,349) Pine Bluff (48,754) Bryant (26,614) Texarkana (40,884) Sherwood (26,046) Jacksonville (32,760) Hot Springs (42,138) Russellville (30,244) Centerton (19,760) Van Buren (26,505) Paragould (28,103) Siloam Springs (24,171) Searcy (25,663) West Memphis (29,488) Lowell (15,737) Bella Vista (16,582) El Dorado (18,355) Marion (11,111) Others (617,407) Total 1,999,537
208 512 673 720 769 776 803 1,020 1,144 1,170 1,384 1,617 1,774 1,806 1,846 2,018 2,026 2,132 2,445 2,457 2,527 2,596 2,684 2,698 2,770 2,920 3,008 4,013 4,061 N/A
0.018 0.009 0.008 0.007 0.007 0.007 0.007 0.006 0.005 0.005 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.045 0.173
10.26 5.48 4.51 4.34 4.10 4.08 3.98 3.29 3.00 2.95 2.53 2.14 1.94 1.90 1.87 1.71 1.70 1.60 1.36 1.35 1.30 1.27 1.22 1.21 1.18 1.11 1.07 0.73 0.72 26.11 100.0
0.37 0.20 0.16 0.16 0.15 0.15 0.14 0.12 0.11 0.11 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.94 3.59
0.06 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15 0.59
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.7
248
CITIES SORTED BY ZIPCODE - ARKANSAS
Arkansas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Pine Bluff (71601; 48,754) El Dorado (71731; 18,355) Texarkana (71854; 40,884) Hot Springs (71909; 42,138) Benton (72022; 35,349) Cabot (72023; 41,603) Conway (72032; 80,035) Bryant (72089; 26,614) Jacksonville (72099; 32,760) Maumelle (72118; 26,362) Sherwood (72124; 26,046) Searcy (72143; 25,663) North Little Rock (72198; 56,665) Little Rock (72215; 186,856) West Memphis (72301; 29,488) Marion (72364; 11,111) Jonesboro (72401; 69,833) Paragould (72450; 28,103) Fayetteville (72703; 86,843) Bella Vista (72715; 16,582) Bentonville (72716; 77,336) Centerton (72719; 19,760) Lowell (72745; 15,737) Rogers (72758; 69,339) Siloam Springs (72761; 24,171) Springdale (72766; 102,135) Russellville (72812; 30,244) Fort Smith (72918; 86,859) Van Buren (72956; 26,505) Others (N/A; 617,407) Total 1,999,537
1,774 4,013 1,846 2,132 1,617 1,144 720 1,806 2,026 1,384 2,018 2,698 1,170 208 2,770 4,061 1,020 2,596 803 3,008 673 2,457 2,920 769 2,684 512 2,445 776 2,527 N/A
0.003 0.001 0.003 0.003 0.004 0.005 0.007 0.003 0.003 0.004 0.003 0.002 0.005 0.018 0.002 0.001 0.006 0.002 0.007 0.002 0.008 0.002 0.002 0.007 0.002 0.009 0.002 0.007 0.002 0.045 0.173
1.94 0.73 1.87 1.60 2.14 3.00 4.34 1.90 1.70 2.53 1.71 1.21 2.95 10.26 1.18 0.72 3.29 1.27 3.98 1.07 4.51 1.35 1.11 4.10 1.22 5.48 1.36 4.08 1.30 26.11 100.0
0.07 0.03 0.07 0.06 0.08 0.11 0.16 0.07 0.06 0.09 0.06 0.04 0.11 0.37 0.04 0.03 0.12 0.05 0.14 0.04 0.16 0.05 0.04 0.15 0.04 0.20 0.05 0.15 0.05 0.94 3.59
0.01 0.00 0.01 0.01 0.01 0.02 0.03 0.01 0.01 0.01 0.01 0.01 0.02 0.06 0.01 0.00 0.02 0.01 0.02 0.01 0.03 0.01 0.01 0.02 0.01 0.03 0.01 0.02 0.01 0.15 0.59
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.8 Year
249
LATENT DEMAND BY YEAR - FLORIDA The Latent Demand for Online Sports Programming in Florida: 2002 - 2012 Florida % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.27 1.30 1.33 1.35 1.41 1.51 1.63 1.76 1.90 2.05 2.21
31.91% 31.76% 31.61% 31.46% 31.34% 31.45% 31.58% 31.72% 31.86% 31.99% 32.13%
5.25% 5.22% 5.18% 5.14% 5.12% 5.14% 5.17% 5.21% 5.24% 5.27% 5.31%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Port St. Lucie Tampa Miramar Jacksonville
Others
The Latent Demand for Online Sports Programming in the United States and Florida: 2007
Florida
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.9
250
CITIES SORTED BY RANK - FLORIDA
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Jacksonville (735,617) Miramar (275,505) Tampa (383,236) Port St. Lucie (281,064) Weston (136,071) Cape Coral (250,571) Pembroke Pines (195,461) Miami (437,071) Orlando (278,221) Coral Springs (167,140) St. Petersburg (251,339) Wellington (111,837) Fort Lauderdale (207,321) Parkland (67,452) Hialeah (219,176) Hollywood (161,179) West Palm Beach (149,207) Tallahassee (176,167) Boca Raton (88,834) Palm Beach Gardens (89,494) Davie (107,237) Plantation (93,697) Deltona (120,342) North Port (130,587) Royal Palm Beach (85,318) Palm Bay (124,032) Jupiter (78,586) Sunrise (105,047) Lakeland (126,141) Brandon (77,895) Clearwater (107,956) Kendall (75,226) Delray Beach (78,366) Boynton Beach (80,021) Port Orange (80,711) Kissimmee (90,861) Town 'n' Country (72,523) Melbourne (88,750) Coconut Creek (69,054) Winter Garden (80,292)
21 82 91 106 111 115 126 127 130 131 158 175 176 212 234 272 304 319 324 325 343 346 369 371 392 401 425 426 445 465 479 498 586 645 661 671 675 677 689 709
0.075 0.035 0.033 0.029 0.028 0.028 0.026 0.026 0.025 0.025 0.022 0.020 0.020 0.018 0.016 0.015 0.014 0.014 0.014 0.014 0.013 0.013 0.012 0.012 0.012 0.011 0.011 0.011 0.011 0.010 0.010 0.010 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.008
4.97 2.32 2.21 1.91 1.84 1.82 1.72 1.72 1.67 1.64 1.46 1.32 1.32 1.16 1.08 0.99 0.92 0.90 0.90 0.90 0.84 0.84 0.80 0.80 0.78 0.76 0.72 0.72 0.70 0.67 0.66 0.65 0.57 0.53 0.52 0.52 0.52 0.51 0.51 0.50
1.56 0.73 0.69 0.60 0.58 0.57 0.54 0.54 0.52 0.51 0.46 0.41 0.41 0.36 0.34 0.31 0.29 0.28 0.28 0.28 0.27 0.27 0.25 0.25 0.25 0.24 0.23 0.23 0.22 0.21 0.21 0.20 0.18 0.17 0.16 0.16 0.16 0.16 0.16 0.16
0.26 0.12 0.11 0.10 0.09 0.09 0.09 0.09 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
251
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Coral Gables (43,099) Pompano Beach (78,191) Palm Harbor (59,248) Gainesville (95,447) Tamiami (54,788) Cooper City (34,478) Largo (79,269) Miami Beach (92,624) Kendale Lakes (56,901) Tamarac (71,807) Apopka (55,820) Deerfield Beach (71,278) Oviedo (37,712) The Hammocks (47,379) Sanford (76,029) Ocoee (43,865) Carol City (59,443) Bradenton (65,643) Margate (59,046) Spring Hill (69,078) Lauderhill (65,824) Fountainbleau (59,549) Pinecrest (19,055) Fort Myers (69,837) East Lake (29,394) Sarasota (55,293) Ormond Beach (43,283) Greenacres (50,108) Cutler (17,390) Pinellas Park (51,991) Ocala (58,904) Winter Park (35,900) Winter Springs (32,941) Pensacola (50,419) Titusville (49,050) Lake Mary (24,964) Homestead (63,964) Greater Carrollwood (33,519) Richmond West (28,082) North Lauderdale (41,674) Wekiwa Springs (23,169) Daytona Beach (65,393) North Miami (55,464) Altamonte Springs (39,575)
747 760 810 811 837 843 858 876 883 906 917 926 930 937 963 976 986 991 996 1,007 1,082 1,098 1,145 1,181 1,187 1,264 1,270 1,287 1,288 1,314 1,317 1,364 1,365 1,366 1,371 1,378 1,390 1,394 1,422 1,425 1,430 1,431 1,449 1,453
0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004
0.48 0.47 0.45 0.45 0.44 0.43 0.43 0.42 0.42 0.41 0.41 0.41 0.41 0.40 0.40 0.39 0.38 0.38 0.38 0.38 0.36 0.35 0.34 0.33 0.33 0.32 0.31 0.31 0.31 0.31 0.30 0.29 0.29 0.29 0.29 0.29 0.29 0.29 0.28 0.28 0.28 0.28 0.28 0.28
0.15 0.15 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
252
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Rockledge (35,893) Lakeside (30,927) Merritt Island (36,090) Port Charlotte (46,451) Bonita Springs (32,797) Aventura (34,119) Naples (23,064) Kendall West (38,034) Punta Gorda (29,748) West Melbourne (38,184) Country Club (36,310) Pine Hills (41,764) Miami Lakes (22,676) Dunedin (39,564) Bloomingdale (19,839) Palm Coast (32,732) Palm Valley (19,860) North Fort Myers (40,214) Riviera Beach (41,886) Fruit Cove (16,077) The Crossings (23,557) Lehigh Acres (33,430) Plant City (34,068) Palm City (20,097) Lake Magdalene (28,755) Panama City (39,118) Westchester (30,271) Greater Northdale (20,461) Land O' Lakes (20,971) Keystone (14,627) Oakland Park (33,244) North Miami Beach (37,458) South Miami Heights (33,522) Egypt Lake-Leto (32,782) Marco Island (19,066) Boca Del Mar (21,832) Cutler Ridge (24,781) Casselberry (29,327) St. Cloud (31,030) Sebastian (28,694) Citrus Park (20,226) Lake Worth (36,560) Doral (20,438) Temple Terrace (24,192)
1,473 1,485 1,514 1,545 1,561 1,572 1,578 1,607 1,629 1,661 1,664 1,694 1,702 1,715 1,726 1,733 1,738 1,745 1,750 1,780 1,797 1,826 1,840 1,878 1,894 1,909 1,914 1,979 1,987 1,999 2,000 2,006 2,011 2,024 2,042 2,055 2,065 2,076 2,078 2,084 2,110 2,129 2,144 2,158
0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.27 0.27 0.26 0.26 0.26 0.25 0.25 0.25 0.24 0.24 0.24 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.23 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.21 0.20 0.20 0.20 0.20 0.20 0.20 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.19 0.18 0.18 0.18
0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
253
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Tarpon Springs (27,941) Venice (28,462) University Park (26,538) Jacksonville Beach (22,461) Oldsmar (20,900) Ferry Pass (27,176) Winter Haven (32,430) Lutz (17,081) Edgewater (28,339) Sunset (17,150) Lynn Haven (23,969) Golden Glades (32,623) Panama City Beach (23,995) Fort Pierce (39,342) Key West (22,745) Hallandale (34,282) Safety Harbor (18,624) Coral Terrace (24,380) New Smyrna Beach (26,368) Golden Gate (20,951) Westchase (11,116) West Little River (32,498) Hialeah Gardens (22,140) De Land (29,846) Yeehaw Junction (21,778) Key Biscayne (9,806) Lauderdale Lakes (31,450) Destin (15,924) Norland (22,995) Lakeland Highlands (12,557) Crestview (24,928) Bellview (21,201) Eustis (25,602) Vero Beach South (20,362) Fort Walton Beach (20,052) Lake Butter (7,062) Wright (21,697) Minneola (17,218) De Bary (18,341) Palm Beach (8,242) North Palm Beach (14,555) Conway (14,394) San Carlos Park (16,317) Clermont (18,842)
2,170 2,171 2,184 2,192 2,197 2,199 2,231 2,237 2,256 2,269 2,271 2,275 2,309 2,312 2,330 2,346 2,372 2,413 2,434 2,534 2,539 2,586 2,607 2,617 2,632 2,633 2,642 2,650 2,681 2,693 2,700 2,722 2,724 2,769 2,775 2,778 2,785 2,797 2,799 2,854 2,867 2,874 2,941 2,967
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.18 0.18 0.18 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.16 0.15 0.15 0.15 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12
0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
254
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Sandalfoot Cove (16,582) Mascotte (18,687) Ives Estates (17,586) Niceville (15,374) Bellair-Meadowbrook Terrace (16,539) Maitland (12,019) Longboat Key (7,668) Scott Lake (14,401) Dania Beach (20,061) Leesburg (26,294) Atlantic Beach (14,130) Olympia Heights (13,452) Bayonet Point (23,577) University (30,736) Country Walk (10,653) Oak Ridge (22,349) Doctor Phillips (9,548) Longwood (13,049) Lighthouse Point (12,648) Bartow (17,392) Sarasota Springs (15,875) Palmetto Estates (13,675) Fruitville (12,741) Glenvar Heights (16,243) Leisure City (22,152) Hunters Creek (9,369) Forest City (12,612) Miami Springs (12,594) Palm River-Clair Mel (17,589) Greater Sun Center (16,321) Riverview (12,035) Holiday (21,904) Brent (22,257) Belle Isle (9,344) Vero Beach (15,804) Lake Worth Corridor (18,663) Stuart (19,539) Satellite Beach (10,659) South Bradenton (21,587) Pelican Bay (5,686) Myrtle Grove (17,211) Ensley (18,752) Tavares (18,301) Florida Ridge (15,217)
2,994 3,034 3,053 3,097 3,101 3,116 3,139 3,166 3,172 3,176 3,177 3,183 3,184 3,192 3,193 3,199 3,202 3,206 3,216 3,217 3,227 3,251 3,272 3,280 3,311 3,353 3,364 3,378 3,414 3,415 3,445 3,446 3,462 3,485 3,494 3,516 3,534 3,553 3,555 3,589 3,620 3,646 3,651 3,656
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
255
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
West and East Lealman (21,753) Lady Lake (17,501) Gonzalez (11,365) Mount Dora (15,460) Fernandina Beach (13,617) Auburndale (16,265) South Miami (13,051) Ojus (16,642) Callaway (15,353) Cocoa Beach (12,893) Miami Shores (9,654) Citrus Ridge (12,015) Haines City (19,498) Westwood Lakes (12,005) Port St. John (12,112) Goldenrod (12,871) West Pensacola (21,939) Bayshore Gardens (17,350) Meadow Woods (11,286) Bay Hill (5,177) Englewood (16,196) Palmetto (14,986) Wilton Manors (13,312) Poinciana (13,647) Key Largo (11,886) South Venice (13,539) Sunny Isles Beach (15,631) Lantana (13,866) Lockhart (12,944) Lake Wales (18,327) Fairview Shores (13,898) St. Pete Beach (10,331) Sanibel (6,212) Jasmine Estates (18,213) South Daytona (15,655) Immokalee (19,763) New Port Richey (18,488) Cocoa (17,559) Siesta Key (7,150) Middleburg (10,338) Gulf Breeze (8,850) Orange Park (9,751) Warrington (15,207) Tequesta (7,863) Villas (11,346)
3,664 3,668 3,670 3,705 3,711 3,717 3,722 3,725 3,729 3,767 3,779 3,793 3,794 3,804 3,814 3,828 3,850 3,866 3,882 3,894 3,908 3,930 3,932 3,949 3,955 4,010 4,015 4,016 4,019 4,029 4,038 4,041 4,045 4,048 4,064 4,105 4,116 4,140 4,145 4,155 4,199 4,205 4,214 4,220 4,247
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
256
Florida - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Upper Grand Lagoon (10,889) St. Augustine (14,033) Union Park (10,191) Lakes by the Bay (9,055) Indian River Shores (4,004) Cypress Gardens (8,844) Iona (11,756) St. Augustine Beach (9,910) South Patrick Shores (8,913) Zephyrhills (15,521) East Perrine (7,079) Cypress Lake (12,072) Hudson (12,765) Palm Springs (11,699) Cape Canaveral (13,548) Hobe Sound (11,376) Estero (9,503) Indian Harbour Beach (9,648) Bee Ridge (8,744) Pinewood (16,523) McGregor (7,136) Gulf Gate Estates (11,647) Alachua (10,704) Jensen Beach (11,100) Port Salerno (10,141) North Andrews Gardens (9,656) Sawgrass (4,942) Princeton (10,090) Others (1,937,652) Total 14,700,689
4,257 4,283 4,305 4,335 4,348 4,365 4,387 4,423 4,434 4,445 4,447 4,449 4,483 4,497 4,521 4,536 4,541 4,556 4,563 4,572 4,576 4,595 4,606 4,608 4,625 4,635 4,652 4,658 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.175 1.510
0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 11.59 100.0
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 3.65 31.45
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.60 5.14
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.10
257
CITIES SORTED BY ZIPCODE - FLORIDA
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Orange Park (32003; 9,751) Fernandina Beach (32035; 13,617) Middleburg (32050; 10,338) Lakeside (32065; 30,927) Bellair-Meadowbrook Terrace (32073; 16,539) Palm Valley (32082; 19,860) Sawgrass (32082; 4,942) St. Augustine Beach (32084; 9,910) St. Augustine (32084; 14,033) Daytona Beach (32123; 65,393) Port Orange (32124; 80,711) South Daytona (32129; 15,655) Palm Coast (32135; 32,732) Edgewater (32141; 28,339) Lady Lake (32159; 17,501) New Smyrna Beach (32168; 26,368) Ormond Beach (32175; 43,283) Atlantic Beach (32224; 14,130) Jacksonville (32227; 735,617) Jacksonville Beach (32240; 22,461) Fruit Cove (32259; 16,077) Tallahassee (32304; 176,167) Panama City Beach (32401; 23,995) Callaway (32404; 15,353) Upper Grand Lagoon (32408; 10,889) Panama City (32409; 39,118) Lynn Haven (32444; 23,969) Brent (32503; 22,257) West Pensacola (32505; 21,939) Myrtle Grove (32506; 17,211) Warrington (32507; 15,207) Ferry Pass (32514; 27,176) Pensacola (32514; 50,419) Bellview (32526; 21,201) Ensley (32534; 18,752) Crestview (32539; 24,928) Destin (32540; 15,924) Wright (32547; 21,697) Fort Walton Beach (32549; 20,052) Gonzalez (32560; 11,365) Gulf Breeze (32566; 8,850) Niceville (32578; 15,374)
4,205 3,711 4,155 1,485 3,101 1,738 4,652 4,423 4,283 1,431 661 4,064 1,733 2,256 3,668 2,434 1,270 3,177 21 2,192 1,780 319 2,309 3,729 4,257 1,909 2,271 3,462 3,850 3,620 4,214 2,199 1,366 2,722 3,646 2,700 2,650 2,785 2,775 3,670 4,199 3,097
0.001 0.001 0.001 0.004 0.002 0.003 0.001 0.001 0.001 0.004 0.008 0.001 0.003 0.003 0.001 0.002 0.005 0.002 0.075 0.003 0.003 0.014 0.003 0.001 0.001 0.003 0.003 0.002 0.001 0.001 0.001 0.003 0.004 0.002 0.001 0.002 0.002 0.002 0.002 0.001 0.001 0.002
0.08 0.09 0.08 0.27 0.12 0.23 0.07 0.07 0.08 0.28 0.52 0.08 0.23 0.17 0.10 0.16 0.31 0.11 4.97 0.18 0.22 0.90 0.17 0.09 0.08 0.21 0.17 0.10 0.09 0.10 0.08 0.18 0.29 0.14 0.10 0.14 0.14 0.13 0.13 0.10 0.08 0.12
0.02 0.03 0.02 0.08 0.04 0.07 0.02 0.02 0.02 0.09 0.16 0.03 0.07 0.05 0.03 0.05 0.10 0.04 1.56 0.06 0.07 0.28 0.05 0.03 0.02 0.07 0.05 0.03 0.03 0.03 0.02 0.06 0.09 0.04 0.03 0.04 0.04 0.04 0.04 0.03 0.02 0.04
0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.03 0.00 0.01 0.01 0.00 0.01 0.02 0.01 0.26 0.01 0.01 0.05 0.01 0.00 0.00 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.02 0.01 0.00 0.01 0.01 0.01 0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
258
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Gainesville (32607; 95,447) Alachua (32615; 10,704) Apopka (32704; 55,820) De Bary (32713; 18,341) Forest City (32714; 12,612) Altamonte Springs (32716; 39,575) Winter Springs (32719; 32,941) De Land (32722; 29,846) Casselberry (32730; 29,327) Goldenrod (32733; 12,871) Eustis (32736; 25,602) Deltona (32739; 120,342) Lake Mary (32746; 24,964) Maitland (32751; 12,019) Mount Dora (32756; 15,460) Oviedo (32762; 37,712) Sanford (32772; 76,029) Tavares (32778; 18,301) Wekiwa Springs (32779; 23,169) Winter Park (32789; 35,900) Longwood (32791; 13,049) Titusville (32796; 49,050) Fairview Shores (32804; 13,898) Pine Hills (32808; 41,764) Lockhart (32810; 12,944) Conway (32812; 14,394) Belle Isle (32812; 9,344) Bay Hill (32819; 5,177) Doctor Phillips (32819; 9,548) Meadow Woods (32824; 11,286) Orlando (32825; 278,221) Hunters Creek (32837; 9,369) Oak Ridge (32839; 22,349) Union Park (32872; 10,191) Palm Bay (32909; 124,032) West Melbourne (32912; 38,184) Melbourne (32912; 88,750) Cape Canaveral (32920; 13,548) Cocoa (32926; 17,559) Port St. John (32927; 12,112) Cocoa Beach (32932; 12,893) South Patrick Shores (32937; 8,913) Satellite Beach (32937; 10,659) Indian Harbour Beach (32937; 9,648)
811 4,606 917 2,799 3,364 1,453 1,365 2,617 2,076 3,828 2,724 369 1,378 3,116 3,705 930 963 3,651 1,430 1,364 3,206 1,371 4,038 1,694 4,019 2,874 3,485 3,894 3,202 3,882 130 3,353 3,199 4,305 401 1,661 677 4,521 4,140 3,814 3,767 4,434 3,553 4,556
0.007 0.001 0.006 0.002 0.002 0.004 0.004 0.002 0.003 0.001 0.002 0.012 0.004 0.002 0.001 0.006 0.006 0.001 0.004 0.004 0.002 0.004 0.001 0.004 0.001 0.002 0.002 0.001 0.002 0.001 0.025 0.002 0.002 0.001 0.011 0.004 0.008 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.45 0.07 0.41 0.13 0.11 0.28 0.29 0.14 0.19 0.09 0.14 0.80 0.29 0.12 0.09 0.41 0.40 0.10 0.28 0.29 0.11 0.29 0.08 0.23 0.08 0.13 0.10 0.09 0.11 0.09 1.67 0.11 0.11 0.08 0.76 0.24 0.51 0.07 0.08 0.09 0.09 0.07 0.10 0.07
0.14 0.02 0.13 0.04 0.03 0.09 0.09 0.05 0.06 0.03 0.04 0.25 0.09 0.04 0.03 0.13 0.12 0.03 0.09 0.09 0.04 0.09 0.03 0.07 0.03 0.04 0.03 0.03 0.04 0.03 0.52 0.03 0.04 0.02 0.24 0.08 0.16 0.02 0.03 0.03 0.03 0.02 0.03 0.02
0.02 0.00 0.02 0.01 0.01 0.01 0.02 0.01 0.01 0.00 0.01 0.04 0.01 0.01 0.00 0.02 0.02 0.00 0.01 0.02 0.01 0.02 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.00 0.09 0.01 0.01 0.00 0.04 0.01 0.03 0.00 0.00 0.00 0.00 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
259
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Merritt Island (32953; 36,090) Rockledge (32955; 35,893) Vero Beach South (32960; 20,362) Florida Ridge (32962; 15,217) Indian River Shores (32963; 4,004) Vero Beach (32964; 15,804) Citrus Ridge (32967; 12,015) Sebastian (32978; 28,694) Hallandale (33009; 34,282) Country Club (33015; 36,310) Hialeah Gardens (33018; 22,140) Miami Lakes (33018; 22,676) University (33024; 30,736) Leisure City (33033; 22,152) Key Largo (33037; 11,886) Key West (33045; 22,745) Hialeah (33054; 219,176) Scott Lake (33056; 14,401) Carol City (33056; 59,443) Pompano Beach (33064; 78,191) Margate (33065; 59,046) Parkland (33067; 67,452) North Lauderdale (33068; 41,674) Coconut Creek (33073; 69,054) Deerfield Beach (33073; 71,278) Lighthouse Point (33074; 12,648) Coral Springs (33077; 167,140) Pembroke Pines (33081; 195,461) Hollywood (33081; 161,179) Miramar (33083; 275,505) Homestead (33090; 63,964) Princeton (33092; 10,090) Miami Beach (33119; 92,624) Coral Gables (33134; 43,099) Glenvar Heights (33143; 16,243) Miami (33145; 437,071) West Little River (33147; 32,498) Key Biscayne (33149; 9,806) Pinewood (33150; 16,523) Miami Shores (33150; 9,654) Coral Terrace (33155; 24,380) Pinecrest (33156; 19,055) East Perrine (33157; 7,079) Cutler (33157; 17,390)
1,514 1,473 2,769 3,656 4,348 3,494 3,793 2,084 2,346 1,664 2,607 1,702 3,192 3,311 3,955 2,330 234 3,166 986 760 996 212 1,425 689 926 3,216 131 126 272 82 1,390 4,658 876 747 3,280 127 2,586 2,633 4,572 3,779 2,413 1,145 4,447 1,288
0.004 0.004 0.002 0.001 0.001 0.002 0.001 0.003 0.002 0.004 0.002 0.004 0.002 0.002 0.001 0.002 0.016 0.002 0.006 0.007 0.006 0.018 0.004 0.008 0.006 0.002 0.025 0.026 0.015 0.035 0.004 0.001 0.006 0.007 0.002 0.026 0.002 0.002 0.001 0.001 0.002 0.005 0.001 0.005
0.26 0.27 0.13 0.10 0.07 0.10 0.09 0.19 0.16 0.24 0.14 0.23 0.11 0.11 0.08 0.16 1.08 0.12 0.38 0.47 0.38 1.16 0.28 0.51 0.41 0.11 1.64 1.72 0.99 2.32 0.29 0.07 0.42 0.48 0.11 1.72 0.15 0.14 0.07 0.09 0.16 0.34 0.07 0.31
0.08 0.09 0.04 0.03 0.02 0.03 0.03 0.06 0.05 0.08 0.05 0.07 0.04 0.03 0.03 0.05 0.34 0.04 0.12 0.15 0.12 0.36 0.09 0.16 0.13 0.04 0.51 0.54 0.31 0.73 0.09 0.02 0.13 0.15 0.03 0.54 0.05 0.04 0.02 0.03 0.05 0.11 0.02 0.10
0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.06 0.01 0.02 0.02 0.02 0.06 0.01 0.03 0.02 0.01 0.08 0.09 0.05 0.12 0.01 0.00 0.02 0.02 0.01 0.09 0.01 0.01 0.00 0.00 0.01 0.02 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
260
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Palmetto Estates (33157; 13,675) South Miami Heights (33157; 33,522) Kendall (33158; 75,226) Sunny Isles Beach (33160; 15,631) North Miami Beach (33160; 37,458) Golden Glades (33161; 32,623) Ojus (33163; 16,642) Westchester (33165; 30,271) Westwood Lakes (33165; 12,005) Miami Springs (33166; 12,594) Norland (33169; 22,995) North Miami (33169; 55,464) Fountainbleau (33172; 59,549) Doral (33172; 20,438) Olympia Heights (33174; 13,452) Richmond West (33177; 28,082) Ives Estates (33179; 17,586) Aventura (33180; 34,119) Kendale Lakes (33183; 56,901) Tamiami (33184; 54,788) The Crossings (33186; 23,557) Lakes by the Bay (33189; 9,055) Cutler Ridge (33190; 24,781) Sunset (33193; 17,150) Kendall West (33193; 38,034) The Hammocks (33196; 47,379) Country Walk (33196; 10,653) South Miami (33256; 13,051) Oakland Park (33306; 33,244) Lauderhill (33311; 65,824) Plantation (33313; 93,697) Dania Beach (33314; 20,061) Lauderdale Lakes (33319; 31,450) Tamarac (33319; 71,807) Davie (33326; 107,237) Cooper City (33330; 34,478) Fort Lauderdale (33331; 207,321) Weston (33332; 136,071) North Andrews Gardens (33334; 9,656) Wilton Manors (33334; 13,312) Sunrise (33338; 105,047) North Palm Beach (33403; 14,555) Riviera Beach (33403; 41,886) Palm Springs (33406; 11,699)
3,251 2,011 498 4,015 2,006 2,275 3,725 1,914 3,804 3,378 2,681 1,449 1,098 2,144 3,183 1,422 3,053 1,572 883 837 1,797 4,335 2,065 2,269 1,607 937 3,193 3,722 2,000 1,082 346 3,172 2,642 906 343 843 176 111 4,635 3,932 426 2,867 1,750 4,497
0.002 0.003 0.010 0.001 0.003 0.003 0.001 0.003 0.001 0.002 0.002 0.004 0.005 0.003 0.002 0.004 0.002 0.004 0.006 0.007 0.003 0.001 0.003 0.003 0.004 0.006 0.002 0.001 0.003 0.005 0.013 0.002 0.002 0.006 0.013 0.007 0.020 0.028 0.001 0.001 0.011 0.002 0.003 0.001
0.11 0.20 0.65 0.08 0.20 0.17 0.09 0.21 0.09 0.11 0.14 0.28 0.35 0.18 0.11 0.28 0.12 0.25 0.42 0.44 0.22 0.07 0.19 0.17 0.25 0.40 0.11 0.09 0.20 0.36 0.84 0.11 0.14 0.41 0.84 0.43 1.32 1.84 0.07 0.09 0.72 0.13 0.23 0.07
0.03 0.06 0.20 0.03 0.06 0.05 0.03 0.07 0.03 0.03 0.04 0.09 0.11 0.06 0.04 0.09 0.04 0.08 0.13 0.14 0.07 0.02 0.06 0.05 0.08 0.13 0.04 0.03 0.06 0.11 0.27 0.04 0.04 0.13 0.27 0.14 0.41 0.58 0.02 0.03 0.23 0.04 0.07 0.02
0.01 0.01 0.03 0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.01 0.00 0.01 0.01 0.01 0.02 0.01 0.00 0.01 0.02 0.04 0.01 0.01 0.02 0.04 0.02 0.07 0.09 0.00 0.00 0.04 0.01 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
261
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Royal Palm Beach (33412; 85,318) Greenacres (33413; 50,108) West Palm Beach (33420; 149,207) Palm Beach Gardens (33420; 89,494) Wellington (33421; 111,837) Sandalfoot Cove (33433; 16,582) Boca Del Mar (33433; 21,832) Boca Raton (33434; 88,834) Boynton Beach (33437; 80,021) Delray Beach (33448; 78,366) Lake Worth (33454; 36,560) Jupiter (33458; 78,586) Lantana (33460; 13,866) Lake Worth Corridor (33461; 18,663) Tequesta (33469; 7,863) Hobe Sound (33475; 11,376) Palm Beach (33480; 8,242) Brandon (33509; 77,895) Zephyrhills (33540; 15,521) Lutz (33549; 17,081) Keystone (33556; 14,627) Plant City (33567; 34,068) Riverview (33568; 12,035) Greater Sun Center (33573; 16,321) Bloomingdale (33594; 19,839) Tampa (33603; 383,236) East Lake (33610; 29,394) Lake Magdalene (33613; 28,755) Egypt Lake-Leto (33614; 32,782) Town 'n' Country (33615; 72,523) Palm River-Clair Mel (33619; 17,589) Greater Northdale (33624; 20,461) Greater Carrollwood (33624; 33,519) Citrus Park (33625; 20,226) Westchase (33626; 11,116) Temple Terrace (33637; 24,192) St. Pete Beach (33706; 10,331) St. Petersburg (33713; 251,339) West and East Lealman (33714; 21,753) Clearwater (33756; 107,956) Largo (33771; 79,269) Pinellas Park (33782; 51,991) Lakeland (33802; 126,141) Lakeland Highlands (33813; 12,557)
392 1,287 304 325 175 2,994 2,055 324 645 586 2,129 425 4,016 3,516 4,220 4,536 2,854 465 4,445 2,237 1,999 1,840 3,445 3,415 1,726 91 1,187 1,894 2,024 675 3,414 1,979 1,394 2,110 2,539 2,158 4,041 158 3,664 479 858 1,314 445 2,693
0.012 0.005 0.014 0.014 0.020 0.002 0.003 0.014 0.008 0.009 0.003 0.011 0.001 0.002 0.001 0.001 0.002 0.010 0.001 0.003 0.003 0.003 0.002 0.002 0.003 0.033 0.005 0.003 0.003 0.008 0.002 0.003 0.004 0.003 0.002 0.003 0.001 0.022 0.001 0.010 0.006 0.005 0.011 0.002
0.78 0.31 0.92 0.90 1.32 0.12 0.19 0.90 0.53 0.57 0.18 0.72 0.08 0.10 0.08 0.07 0.13 0.67 0.07 0.17 0.20 0.21 0.10 0.10 0.23 2.21 0.33 0.21 0.19 0.52 0.10 0.20 0.29 0.19 0.15 0.18 0.08 1.46 0.10 0.66 0.43 0.31 0.70 0.14
0.25 0.10 0.29 0.28 0.41 0.04 0.06 0.28 0.17 0.18 0.06 0.23 0.03 0.03 0.02 0.02 0.04 0.21 0.02 0.05 0.06 0.07 0.03 0.03 0.07 0.69 0.10 0.07 0.06 0.16 0.03 0.06 0.09 0.06 0.05 0.06 0.03 0.46 0.03 0.21 0.13 0.10 0.22 0.04
0.04 0.02 0.05 0.05 0.07 0.01 0.01 0.05 0.03 0.03 0.01 0.04 0.00 0.01 0.00 0.00 0.01 0.03 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.11 0.02 0.01 0.01 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.07 0.00 0.03 0.02 0.02 0.04 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
262
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Auburndale (33823; 16,265) Bartow (33831; 17,392) Haines City (33844; 19,498) Lake Wales (33859; 18,327) Cypress Gardens (33884; 8,844) Winter Haven (33885; 32,430) Fort Myers (33901; 69,837) Villas (33907; 11,346) Iona (33908; 11,756) San Carlos Park (33912; 16,317) North Fort Myers (33917; 40,214) Cypress Lake (33919; 12,072) McGregor (33919; 7,136) Estero (33928; 9,503) Punta Gorda (33951; 29,748) Port Charlotte (33954; 46,451) Sanibel (33957; 6,212) Lehigh Acres (33971; 33,430) Cape Coral (33990; 250,571) Pelican Bay (34108; 5,686) Naples (34114; 23,064) Golden Gate (34116; 20,951) Bonita Springs (34133; 32,797) Immokalee (34143; 19,763) Marco Island (34145; 19,066) University Park (34201; 26,538) Bayshore Gardens (34207; 17,350) South Bradenton (34207; 21,587) Bradenton (34209; 65,643) Palmetto (34220; 14,986) Longboat Key (34228; 7,668) Sarasota (34230; 55,293) Gulf Gate Estates (34231; 11,647) Fruitville (34232; 12,741) Sarasota Springs (34232; 15,875) Bee Ridge (34233; 8,744) Siesta Key (34242; 7,150) Venice (34285; 28,462) North Port (34286; 130,587) South Venice (34293; 13,539) Englewood (34295; 16,196) Ocala (34477; 58,904) Spring Hill (34604; 69,078) Land O' Lakes (34639; 20,971) New Port Richey (34652; 18,488)
3,717 3,217 3,794 4,029 4,365 2,231 1,181 4,247 4,387 2,941 1,745 4,449 4,576 4,541 1,629 1,545 4,045 1,826 115 3,589 1,578 2,534 1,561 4,105 2,042 2,184 3,866 3,555 991 3,930 3,139 1,264 4,595 3,272 3,227 4,563 4,145 2,171 371 4,010 3,908 1,317 1,007 1,987 4,116
0.001 0.002 0.001 0.001 0.001 0.003 0.005 0.001 0.001 0.002 0.003 0.001 0.001 0.001 0.004 0.004 0.001 0.003 0.028 0.001 0.004 0.002 0.004 0.001 0.003 0.003 0.001 0.001 0.006 0.001 0.002 0.005 0.001 0.002 0.002 0.001 0.001 0.003 0.012 0.001 0.001 0.005 0.006 0.003 0.001
0.09 0.11 0.09 0.08 0.07 0.17 0.33 0.08 0.07 0.13 0.23 0.07 0.07 0.07 0.24 0.26 0.08 0.22 1.82 0.10 0.25 0.15 0.26 0.08 0.19 0.18 0.09 0.10 0.38 0.09 0.12 0.32 0.07 0.11 0.11 0.07 0.08 0.18 0.80 0.08 0.09 0.30 0.38 0.20 0.08
0.03 0.04 0.03 0.03 0.02 0.05 0.10 0.02 0.02 0.04 0.07 0.02 0.02 0.02 0.08 0.08 0.03 0.07 0.57 0.03 0.08 0.05 0.08 0.03 0.06 0.06 0.03 0.03 0.12 0.03 0.04 0.10 0.02 0.03 0.04 0.02 0.03 0.06 0.25 0.03 0.03 0.10 0.12 0.06 0.03
0.00 0.01 0.00 0.00 0.00 0.01 0.02 0.00 0.00 0.01 0.01 0.00 0.00 0.00 0.01 0.01 0.00 0.01 0.09 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.01 0.02 0.00 0.01 0.02 0.00 0.01 0.01 0.00 0.00 0.01 0.04 0.00 0.00 0.02 0.02 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
263
Florida - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Bayonet Point (34667; 23,577) Jasmine Estates (34668; 18,213) Hudson (34669; 12,765) Oldsmar (34677; 20,900) Palm Harbor (34683; 59,248) Holiday (34690; 21,904) Tarpon Springs (34692; 27,941) Safety Harbor (34695; 18,624) Dunedin (34697; 39,564) Clermont (34711; 18,842) Minneola (34715; 17,218) Kissimmee (34742; 90,861) Leesburg (34749; 26,294) Mascotte (34753; 18,687) Poinciana (34759; 13,647) Ocoee (34761; 43,865) St. Cloud (34769; 31,030) Lake Butter (34786; 7,062) Winter Garden (34787; 80,292) Fort Pierce (34951; 39,342) Jensen Beach (34957; 11,100) Yeehaw Junction (34972; 21,778) Port St. Lucie (34984; 281,064) Palm City (34991; 20,097) Port Salerno (34992; 10,141) Stuart (34997; 19,539) Others (N/A; 1,937,652) Total 14,700,689
3,184 4,048 4,483 2,197 810 3,446 2,170 2,372 1,715 2,967 2,797 671 3,176 3,034 3,949 976 2,078 2,778 709 2,312 4,608 2,632 106 1,878 4,625 3,534 N/A
0.002 0.001 0.001 0.003 0.007 0.002 0.003 0.002 0.003 0.002 0.002 0.008 0.002 0.002 0.001 0.006 0.003 0.002 0.008 0.002 0.001 0.002 0.029 0.003 0.001 0.002 0.175 1.510
0.11 0.08 0.07 0.18 0.45 0.10 0.18 0.16 0.23 0.12 0.13 0.52 0.11 0.12 0.08 0.39 0.19 0.13 0.50 0.17 0.07 0.14 1.91 0.21 0.07 0.10 11.59 100.0
0.04 0.03 0.02 0.06 0.14 0.03 0.06 0.05 0.07 0.04 0.04 0.16 0.04 0.04 0.03 0.12 0.06 0.04 0.16 0.05 0.02 0.04 0.60 0.07 0.02 0.03 3.65 31.45
0.01 0.00 0.00 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.03 0.01 0.01 0.00 0.02 0.01 0.01 0.03 0.01 0.00 0.01 0.10 0.01 0.00 0.01 0.60 5.14
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.11 Year
264
LATENT DEMAND BY YEAR - GEORGIA The Latent Demand for Online Sports Programming in Georgia: 2002 - 2012 Georgia % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.39 0.40 0.41 0.43 0.45 0.48 0.51 0.55 0.59 0.63 0.68
9.84% 9.86% 9.89% 9.91% 9.93% 9.91% 9.89% 9.87% 9.85% 9.83% 9.80%
1.62% 1.62% 1.62% 1.62% 1.62% 1.62% 1.62% 1.62% 1.62% 1.62% 1.62%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Georgia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Sandy Springs Columbus Roswell Atlanta
Others
The Latent Demand for Online Sports Programming in the United States and Georgia: 2007
Georgia
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.12
265
CITIES SORTED BY RANK - GEORGIA
Georgia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Atlanta (426,712) Roswell (104,768) Columbus (185,781) Sandy Springs (85,781) Woodstock (86,527) Canton (113,303) Savannah (124,811) Kennesaw (55,664) Warner Robins (86,530) Peachtree City (41,535) Smyrna (63,596) Villa Rica (89,994) Douglasville (60,721) Dunwoody (32,808) Marietta (66,354) Macon (88,585) McDonough (56,215) Alpharetta (32,528) Acworth (44,318) Newnan (60,089) Albany (74,213) Gainesville (55,932) Lawrenceville (46,759) Sugar Hill (33,990) North Atlanta (38,579) Duluth (31,933) Suwanee (21,708) Redan (33,841) Martinez (27,749) Loganville (33,282) Tucker (26,532) Dalton (45,179) Valdosta (50,745) Mableton (29,733) Fayetteville (26,614) Pooler (29,778) Stockbridge (25,871) Powder Springs (21,522) Riverdale (30,563) Rome (37,285)
73 177 222 316 329 373 507 557 567 610 655 733 749 756 764 875 921 933 967 1,013 1,034 1,088 1,101 1,103 1,108 1,176 1,251 1,315 1,417 1,433 1,437 1,480 1,550 1,555 1,556 1,612 1,798 1,856 1,868 1,969
0.039 0.020 0.017 0.014 0.013 0.012 0.010 0.009 0.009 0.008 0.008 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003
8.22 4.16 3.59 2.87 2.81 2.53 2.01 1.86 1.84 1.76 1.68 1.55 1.52 1.51 1.49 1.35 1.29 1.28 1.25 1.20 1.18 1.13 1.12 1.12 1.12 1.06 1.01 0.97 0.89 0.88 0.88 0.86 0.82 0.81 0.81 0.78 0.69 0.67 0.67 0.64
0.82 0.41 0.36 0.28 0.28 0.25 0.20 0.18 0.18 0.17 0.17 0.15 0.15 0.15 0.15 0.13 0.13 0.13 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.06
0.13 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
266
Georgia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
St. Marys (26,326) Hinesville (31,119) Candler-McAfee (28,294) Snellville (15,351) Evans (17,727) Cartersville (22,724) Dallas (27,137) North Druid Hills (18,852) LaGrange (30,059) Decatur (18,581) Richmond Hill (17,767) Wilmington Island (14,213) Calhoun (24,264) East Point (25,420) Druid Hills (12,741) Tyrone (12,439) St. Simons (13,381) North Decatur (15,270) Winder (20,055) Union City (20,258) Griffin (23,257) Carrollton (24,952) Forest Park (20,430) Belvedere Park (18,945) Covington (21,344) Skidaway Island (6,914) Kingsland (15,550) Conyers (17,808) Milledgeville (20,871) Lilburn (11,765) Rincon (15,327) Norcross (13,807) Tifton (20,121) Statesboro (31,340) Thomasville (19,660) Fairburn (14,760) Vinings (9,677) Centerville (12,107) Dublin (19,430) Temple (13,756) Fort Benning South (11,737) Fort Oglethorpe (15,122) Buford (11,913) Perry (14,579) Austell (11,718)
2,034 2,070 2,087 2,146 2,212 2,332 2,378 2,383 2,437 2,455 2,572 2,577 2,628 2,649 2,673 2,729 2,736 2,794 2,931 2,949 3,004 3,045 3,055 3,059 3,066 3,123 3,219 3,232 3,237 3,254 3,278 3,315 3,356 3,418 3,450 3,471 3,543 3,559 3,621 3,693 3,942 3,954 4,100 4,123 4,132
0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.61 0.60 0.60 0.58 0.55 0.52 0.51 0.51 0.50 0.49 0.46 0.46 0.45 0.45 0.44 0.43 0.43 0.42 0.40 0.40 0.39 0.38 0.38 0.38 0.38 0.37 0.36 0.35 0.35 0.35 0.35 0.34 0.34 0.33 0.33 0.32 0.32 0.31 0.31 0.30 0.27 0.27 0.26 0.25 0.25
0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
267
Georgia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Panthersville (11,791) Cumming (11,684) Doraville (10,552) Americus (15,946) College Park (13,379) Dacula (6,777) Brunswick (17,156) Irondale (7,727) Others (955,006) Total 4,507,314
4,146 4,190 4,327 4,334 4,428 4,612 4,663 4,667 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.077 0.476
0.25 0.25 0.24 0.24 0.23 0.22 0.21 0.21 16.17 100.0
0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.60 9.91
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 1.62
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.13
CITIES SORTED BY ZIPCODE - GEORGIA
Georgia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Covington (30016; 21,344) Dacula (30019; 6,777) Alpharetta (30023; 32,528) Suwanee (30024; 21,708) Decatur (30030; 18,581) Belvedere Park (30032; 18,945) Candler-McAfee (30032; 28,294) North Decatur (30033; 15,270) Panthersville (30034; 11,791) Centerville (30039; 12,107) Snellville (30039; 15,351) Cumming (30040; 11,684) Lawrenceville (30042; 46,759) Lilburn (30048; 11,765) Loganville (30052; 33,282) Marietta (30061; 66,354) Redan (30074; 33,841) Roswell (30076; 104,768) Smyrna (30080; 63,596) Tucker (30084; 26,532) Norcross (30093; 13,807) Conyers (30094; 17,808) Duluth (30095; 31,933) Acworth (30101; 44,318) Austell (30106; 11,718) Carrollton (30116; 24,952)
3,066 4,612 933 1,251 2,455 3,059 2,087 2,794 4,146 3,559 2,146 4,190 1,101 3,254 1,433 764 1,315 177 655 1,437 3,315 3,232 1,176 967 4,132 3,045
0.002 0.001 0.006 0.005 0.002 0.002 0.003 0.002 0.001 0.001 0.003 0.001 0.005 0.002 0.004 0.007 0.005 0.020 0.008 0.004 0.002 0.002 0.005 0.006 0.001 0.002
0.38 0.22 1.28 1.01 0.49 0.38 0.60 0.42 0.25 0.31 0.58 0.25 1.12 0.35 0.88 1.49 0.97 4.16 1.68 0.88 0.34 0.35 1.06 1.25 0.25 0.38
0.04 0.02 0.13 0.10 0.05 0.04 0.06 0.04 0.03 0.03 0.06 0.02 0.11 0.03 0.09 0.15 0.10 0.41 0.17 0.09 0.03 0.04 0.11 0.12 0.03 0.04
0.01 0.00 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.02 0.01 0.01 0.02 0.02 0.07 0.03 0.01 0.01 0.01 0.02 0.02 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
268
Georgia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Cartersville (30121; 22,724) Mableton (30126; 29,733) Powder Springs (30127; 21,522) Dallas (30132; 27,137) Douglasville (30154; 60,721) Kennesaw (30156; 55,664) Rome (30165; 37,285) Canton (30169; 113,303) Temple (30179; 13,756) Villa Rica (30180; 89,994) Woodstock (30188; 86,527) Fairburn (30213; 14,760) Fayetteville (30215; 26,614) Griffin (30223; 23,257) Irondale (30238; 7,727) LaGrange (30241; 30,059) McDonough (30253; 56,215) Newnan (30264; 60,089) Peachtree City (30270; 41,535) Riverdale (30274; 30,563) Stockbridge (30281; 25,871) Tyrone (30290; 12,439) Union City (30291; 20,258) Forest Park (30298; 20,430) North Atlanta (30319; 38,579) Sandy Springs (30328; 85,781) North Druid Hills (30329; 18,852) Druid Hills (30333; 12,741) Vinings (30339; 9,677) College Park (30349; 13,379) Dunwoody (30356; 32,808) Doraville (30360; 10,552) East Point (30364; 25,420) Statesboro (30459; 31,340) Gainesville (30507; 55,932) Sugar Hill (30518; 33,990) Buford (30519; 11,913) Winder (30680; 20,055) Calhoun (30703; 24,264) Dalton (30719; 45,179) Fort Oglethorpe (30742; 15,122) Evans (30809; 17,727) Martinez (30907; 27,749) Dublin (31021; 19,430)
2,332 1,555 1,856 2,378 749 557 1,969 373 3,693 733 329 3,471 1,556 3,004 4,667 2,437 921 1,013 610 1,868 1,798 2,729 2,949 3,055 1,108 316 2,383 2,673 3,543 4,428 756 4,327 2,649 3,418 1,088 1,103 4,100 2,931 2,628 1,480 3,954 2,212 1,417 3,621
0.002 0.004 0.003 0.002 0.007 0.009 0.003 0.012 0.001 0.007 0.013 0.002 0.004 0.002 0.001 0.002 0.006 0.006 0.008 0.003 0.003 0.002 0.002 0.002 0.005 0.014 0.002 0.002 0.002 0.001 0.007 0.001 0.002 0.002 0.005 0.005 0.001 0.002 0.002 0.004 0.001 0.003 0.004 0.001
0.52 0.81 0.67 0.51 1.52 1.86 0.64 2.53 0.30 1.55 2.81 0.32 0.81 0.39 0.21 0.50 1.29 1.20 1.76 0.67 0.69 0.43 0.40 0.38 1.12 2.87 0.51 0.44 0.32 0.23 1.51 0.24 0.45 0.33 1.13 1.12 0.26 0.40 0.45 0.86 0.27 0.55 0.89 0.31
0.05 0.08 0.07 0.05 0.15 0.18 0.06 0.25 0.03 0.15 0.28 0.03 0.08 0.04 0.02 0.05 0.13 0.12 0.17 0.07 0.07 0.04 0.04 0.04 0.11 0.28 0.05 0.04 0.03 0.02 0.15 0.02 0.04 0.03 0.11 0.11 0.03 0.04 0.04 0.09 0.03 0.05 0.09 0.03
0.01 0.01 0.01 0.01 0.02 0.03 0.01 0.04 0.00 0.03 0.05 0.01 0.01 0.01 0.00 0.01 0.02 0.02 0.03 0.01 0.01 0.01 0.01 0.01 0.02 0.05 0.01 0.01 0.01 0.00 0.02 0.00 0.01 0.01 0.02 0.02 0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
269
Georgia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Milledgeville (31059; 20,871) Perry (31069; 14,579) Warner Robins (31088; 86,530) Macon (31213; 88,585) Hinesville (31314; 31,119) Pooler (31322; 29,778) Richmond Hill (31324; 17,767) Rincon (31326; 15,327) Savannah (31406; 124,811) Wilmington Island (31410; 14,213) Skidaway Island (31411; 6,914) St. Simons (31522; 13,381) Brunswick (31523; 17,156) Kingsland (31548; 15,550) St. Marys (31558; 26,326) Valdosta (31604; 50,745) Albany (31702; 74,213) Americus (31710; 15,946) Tifton (31793; 20,121) Thomasville (31799; 19,660) Fort Benning South (31905; 11,737) Columbus (31995; 185,781) Atlanta (39901; 426,712) Others (N/A; 955,006) Total 4,507,314
3,237 4,123 567 875 2,070 1,612 2,572 3,278 507 2,577 3,123 2,736 4,663 3,219 2,034 1,550 1,034 4,334 3,356 3,450 3,942 222 73 N/A
0.002 0.001 0.009 0.006 0.003 0.004 0.002 0.002 0.010 0.002 0.002 0.002 0.001 0.002 0.003 0.004 0.006 0.001 0.002 0.002 0.001 0.017 0.039 0.077 0.476
0.35 0.25 1.84 1.35 0.60 0.78 0.46 0.35 2.01 0.46 0.37 0.43 0.21 0.36 0.61 0.82 1.18 0.24 0.34 0.33 0.27 3.59 8.22 16.17 100.0
0.03 0.03 0.18 0.13 0.06 0.08 0.05 0.03 0.20 0.05 0.04 0.04 0.02 0.04 0.06 0.08 0.12 0.02 0.03 0.03 0.03 0.36 0.82 1.60 9.91
0.01 0.00 0.03 0.02 0.01 0.01 0.01 0.01 0.03 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.02 0.00 0.01 0.01 0.00 0.06 0.13 0.26 1.62
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.14 Year
270
LATENT DEMAND BY YEAR - KENTUCKY The Latent Demand for Online Sports Programming in Kentucky: 2002 - 2012 Kentucky % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.16 0.16 0.17 0.17 0.18 0.19 0.20 0.22 0.23 0.25 0.27
3.89% 3.92% 3.94% 3.97% 3.99% 3.97% 3.95% 3.93% 3.90% 3.88% 3.86%
0.64% 0.64% 0.65% 0.65% 0.65% 0.65% 0.65% 0.64% 0.64% 0.64% 0.64%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Kentucky - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Bowling Green Owensboro Louisville Others Lexington-Fayette
The Latent Demand for Online Sports Programming in the United States and Kentucky: 2007
Kentucky
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.15
271
CITIES SORTED BY RANK - KENTUCKY
Kentucky - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Lexington-Fayette (284,327) Louisville (256,231) Owensboro (57,408) Bowling Green (57,865) Independence (30,768) Florence (32,148) Nicholasville (35,988) Jeffersontown (25,069) Covington (41,986) Georgetown (25,624) Pleasure Ridge Park (25,776) Richmond (40,488) Valley Station (22,946) St. Matthews (22,873) Fern Creek (17,870) Frankfort (25,913) Elizabethtown (25,267) Henderson (28,157) Hopkinsville (25,776) Highview (15,161) Radcliff (20,596) Erlanger (16,948) Fort Thomas (13,660) Cold Spring (11,274) Okolona (17,807) Ashland (20,441) Newburg (20,636) Burlington (10,779) Paducah (23,386) Prospect (5,491) Edgewood (7,948) Madisonville (19,456) Lyndon (13,521) Villa Hills (7,417) Danville (15,290) Shively (15,581) Winchester (15,494) Oakbrook (7,726) Shelbyville (12,402) Glasgow (16,564)
108 197 1,323 1,432 1,529 1,740 1,764 1,821 1,847 2,169 2,190 2,248 2,365 2,377 2,394 2,511 2,514 2,636 2,864 2,999 3,009 3,042 3,218 3,267 3,361 3,456 3,488 3,499 3,506 3,511 3,526 3,530 3,643 3,791 3,994 4,083 4,111 4,149 4,229 4,239
0.028 0.018 0.005 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
14.85 9.70 2.40 2.21 2.06 1.80 1.77 1.71 1.69 1.42 1.40 1.36 1.27 1.27 1.26 1.19 1.19 1.12 1.03 0.97 0.97 0.95 0.89 0.87 0.84 0.81 0.81 0.80 0.80 0.80 0.79 0.79 0.76 0.72 0.66 0.64 0.64 0.63 0.61 0.61
0.59 0.39 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02
0.10 0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
272
Kentucky - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Anchorage (3,364) Lawrenceburg (10,630) Fort Knox (12,377) Murray (16,252) Mount Washington (9,443) Alexandria (7,248) Others (694,813) Total 2,144,185
4,333 4,398 4,529 4,568 4,596 4,670 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.056 0.191
0.59 0.58 0.55 0.55 0.54 0.53 29.60 100.0
0.02 0.02 0.02 0.02 0.02 0.02 1.18 3.97
0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.65
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.16
CITIES SORTED BY ZIPCODE - KENTUCKY
Kentucky - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Mount Washington (40047; 9,443) Prospect (40059; 5,491) Shelbyville (40065; 12,402) Fort Knox (40121; 12,377) Radcliff (40160; 20,596) St. Matthews (40207; 22,873) Shively (40216; 15,581) Newburg (40219; 20,636) Anchorage (40223; 3,364) Highview (40228; 15,161) Okolona (40229; 17,807) Lyndon (40242; 13,521) Pleasure Ridge Park (40258; 25,776) Jeffersontown (40269; 25,069) Valley Station (40272; 22,946) Fern Creek (40291; 17,870) Louisville (40292; 256,231) Georgetown (40324; 25,624) Lawrenceburg (40342; 10,630) Nicholasville (40356; 35,988) Winchester (40391; 15,494) Danville (40422; 15,290) Richmond (40476; 40,488) Lexington-Fayette (40502; 284,327) Frankfort (40603; 25,913) Alexandria (41001; 7,248) Burlington (41005; 10,779) Covington (41015; 41,986)
4,596 3,511 4,229 4,529 3,009 2,377 4,083 3,488 4,333 2,999 3,361 3,643 2,190 1,821 2,365 2,394 197 2,169 4,398 1,764 4,111 3,994 2,248 108 2,511 4,670 3,499 1,847
0.001 0.002 0.001 0.001 0.002 0.002 0.001 0.002 0.001 0.002 0.002 0.001 0.003 0.003 0.002 0.002 0.018 0.003 0.001 0.003 0.001 0.001 0.003 0.028 0.002 0.001 0.002 0.003
0.54 0.80 0.61 0.55 0.97 1.27 0.64 0.81 0.59 0.97 0.84 0.76 1.40 1.71 1.27 1.26 9.70 1.42 0.58 1.77 0.64 0.66 1.36 14.85 1.19 0.53 0.80 1.69
0.02 0.03 0.02 0.02 0.04 0.05 0.03 0.03 0.02 0.04 0.03 0.03 0.06 0.07 0.05 0.05 0.39 0.06 0.02 0.07 0.03 0.03 0.05 0.59 0.05 0.02 0.03 0.07
0.00 0.01 0.00 0.00 0.01 0.01 0.00 0.01 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.06 0.01 0.00 0.01 0.00 0.00 0.01 0.10 0.01 0.00 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
273
Kentucky - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Villa Hills (41017; 7,417) Edgewood (41018; 7,948) Erlanger (41018; 16,948) Florence (41042; 32,148) Oakbrook (41042; 7,726) Independence (41051; 30,768) Fort Thomas (41075; 13,660) Cold Spring (41076; 11,274) Ashland (41114; 20,441) Paducah (42003; 23,386) Murray (42071; 16,252) Bowling Green (42104; 57,865) Glasgow (42141; 16,564) Hopkinsville (42241; 25,776) Owensboro (42302; 57,408) Henderson (42420; 28,157) Madisonville (42431; 19,456) Elizabethtown (42702; 25,267) Others (N/A; 694,813) Total 2,144,185
3,791 3,526 3,042 1,740 4,149 1,529 3,218 3,267 3,456 3,506 4,568 1,432 4,239 2,864 1,323 2,636 3,530 2,514 N/A
0.001 0.002 0.002 0.003 0.001 0.004 0.002 0.002 0.002 0.002 0.001 0.004 0.001 0.002 0.005 0.002 0.002 0.002 0.056 0.191
0.72 0.79 0.95 1.80 0.63 2.06 0.89 0.87 0.81 0.80 0.55 2.21 0.61 1.03 2.40 1.12 0.79 1.19 29.60 100.0
0.03 0.03 0.04 0.07 0.02 0.08 0.04 0.03 0.03 0.03 0.02 0.09 0.02 0.04 0.10 0.04 0.03 0.05 1.18 3.97
0.00 0.01 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.00 0.01 0.02 0.01 0.01 0.01 0.19 0.65
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.17 Year
274
LATENT DEMAND BY YEAR - LOUISIANA The Latent Demand for Online Sports Programming in Louisiana: 2002 - 2012 Louisiana % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.18 0.19 0.20 0.21 0.22 0.23 0.24 0.26 0.27 0.29 0.31
4.58% 4.65% 4.71% 4.78% 4.83% 4.79% 4.72% 4.66% 4.60% 4.54% 4.48%
0.75% 0.76% 0.77% 0.78% 0.79% 0.78% 0.77% 0.77% 0.76% 0.75% 0.74%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Louisiana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Shreveport Metairie Baton Rouge Others New Orleans
The Latent Demand for Online Sports Programming in the United States and Louisiana: 2007
Louisiana
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.18
275
CITIES SORTED BY RANK - LOUISIANA
Louisiana - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
New Orleans (401,365) Baton Rouge (213,512) Metairie (146,136) Shreveport (194,532) Lafayette (117,427) Kenner (69,412) Bossier City (70,197) Lake Charles (68,093) Slidell (30,635) Monroe (49,376) Shenandoah (17,070) Laplace (27,684) Chalmette (32,069) Alexandria (44,876) Marrero (36,165) Houma (30,977) Terrytown (25,430) New Iberia (32,111) Mandeville (15,196) Zachary (14,828) Estelle (15,880) Destrehan (11,260) Bayou Cane (17,046) River Ridge (14,588) Sulphur (17,635) Harvey (22,226) Luling (11,512) Denham Springs (15,531) Oak Hills Place (7,996) Woodmere (13,058) Timberlane (11,405) Moss Bluff (10,535) Ruston (21,039) Youngsville (9,962) Meraux (10,192) Belle Chasse (9,848) Hammond (19,318) Gretna (16,467) Claiborne (9,830) Baker (12,217) Harahan (9,455) Natchitoches (18,078) Others (915,602) Total 2,857,771
119 242 271 277 450 798 880 1,138 1,822 1,874 1,916 1,930 2,032 2,043 2,090 2,200 2,450 2,712 2,845 3,025 3,080 3,102 3,168 3,240 3,244 3,273 3,355 3,377 3,474 3,638 3,736 4,053 4,139 4,216 4,258 4,262 4,266 4,284 4,382 4,494 4,545 4,584 N/A
0.027 0.016 0.015 0.015 0.011 0.007 0.006 0.005 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.065 0.230
11.78 7.01 6.52 6.42 4.57 3.00 2.78 2.27 1.42 1.38 1.36 1.35 1.27 1.27 1.24 1.15 1.01 0.91 0.86 0.80 0.78 0.77 0.75 0.73 0.73 0.72 0.70 0.69 0.67 0.63 0.61 0.54 0.52 0.51 0.50 0.50 0.50 0.50 0.48 0.46 0.46 0.45 28.41 100.0
0.56 0.34 0.31 0.31 0.22 0.14 0.13 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.36 4.79
0.09 0.05 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.78
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.19
276
CITIES SORTED BY ZIPCODE - LOUISIANA
Louisiana - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Belle Chasse (70037; 9,848) Chalmette (70044; 32,069) Destrehan (70047; 11,260) Gretna (70053; 16,467) Timberlane (70056; 11,405) Terrytown (70056; 25,430) Woodmere (70058; 13,058) Harvey (70058; 22,226) Metairie (70060; 146,136) Kenner (70065; 69,412) Laplace (70068; 27,684) Luling (70070; 11,512) Estelle (70072; 15,880) Marrero (70073; 36,165) Meraux (70075; 10,192) Harahan (70123; 9,455) River Ridge (70123; 14,588) New Orleans (70125; 401,365) Houma (70361; 30,977) Bayou Cane (70364; 17,046) Hammond (70404; 19,318) Claiborne (70433; 9,830) Slidell (70459; 30,635) Mandeville (70470; 15,196) Lafayette (70502; 117,427) New Iberia (70560; 32,111) Youngsville (70592; 9,962) Moss Bluff (70611; 10,535) Lake Charles (70629; 68,093) Sulphur (70664; 17,635) Baker (70704; 12,217) Denham Springs (70727; 15,531) Zachary (70791; 14,828) Oak Hills Place (70810; 7,996) Shenandoah (70817; 17,070) Baton Rouge (70825; 213,512) Bossier City (71111; 70,197) Shreveport (71163; 194,532) Monroe (71217; 49,376) Ruston (71270; 21,039) Alexandria (71307; 44,876) Natchitoches (71457; 18,078) Others (N/A; 915,602) Total 2,857,771
4,262 2,032 3,102 4,284 3,736 2,450 3,638 3,273 271 798 1,930 3,355 3,080 2,090 4,258 4,545 3,240 119 2,200 3,168 4,266 4,382 1,822 2,845 450 2,712 4,216 4,053 1,138 3,244 4,494 3,377 3,025 3,474 1,916 242 880 277 1,874 4,139 2,043 4,584 N/A
0.001 0.003 0.002 0.001 0.001 0.002 0.001 0.002 0.015 0.007 0.003 0.002 0.002 0.003 0.001 0.001 0.002 0.027 0.003 0.002 0.001 0.001 0.003 0.002 0.011 0.002 0.001 0.001 0.005 0.002 0.001 0.002 0.002 0.002 0.003 0.016 0.006 0.015 0.003 0.001 0.003 0.001 0.065 0.230
0.50 1.27 0.77 0.50 0.61 1.01 0.63 0.72 6.52 3.00 1.35 0.70 0.78 1.24 0.50 0.46 0.73 11.78 1.15 0.75 0.50 0.48 1.42 0.86 4.57 0.91 0.51 0.54 2.27 0.73 0.46 0.69 0.80 0.67 1.36 7.01 2.78 6.42 1.38 0.52 1.27 0.45 28.41 100.0
0.02 0.06 0.04 0.02 0.03 0.05 0.03 0.03 0.31 0.14 0.06 0.03 0.04 0.06 0.02 0.02 0.03 0.56 0.06 0.04 0.02 0.02 0.07 0.04 0.22 0.04 0.02 0.03 0.11 0.03 0.02 0.03 0.04 0.03 0.06 0.34 0.13 0.31 0.07 0.03 0.06 0.02 1.36 4.79
0.00 0.01 0.01 0.00 0.00 0.01 0.00 0.01 0.05 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.01 0.09 0.01 0.01 0.00 0.00 0.01 0.01 0.04 0.01 0.00 0.00 0.02 0.01 0.00 0.01 0.01 0.01 0.01 0.05 0.02 0.05 0.01 0.00 0.01 0.00 0.22 0.78
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.20 Year
277
LATENT DEMAND BY YEAR - MISSISSIPPI The Latent Demand for Online Sports Programming in Mississippi: 2002 - 2012 Mississippi % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.10 0.11 0.11 0.12 0.12 0.13 0.14 0.15 0.16 0.17 0.18
2.60% 2.62% 2.65% 2.67% 2.69% 2.67% 2.65% 2.63% 2.61% 2.59% 2.57%
0.43% 0.43% 0.43% 0.44% 0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.42%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Mississippi - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Gulfport Olive Branch Southaven Others Jackson
The Latent Demand for Online Sports Programming in the United States and Mississippi: 2007
Mississippi
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.21
278
CITIES SORTED BY RANK - MISSISSIPPI
Mississippi - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Jackson (165,163) Southaven (70,959) Olive Branch (52,916) Gulfport (74,028) Biloxi (48,627) Madison (23,128) Tupelo (39,269) Brandon (27,169) Clinton (27,835) Hattiesburg (51,790) Ridgeland (26,433) Hernando (24,918) Pearl (26,594) Meridian (35,662) Ocean Springs (19,171) Greenville (31,964) Pascagoula (24,953) Long Beach (17,052) Vicksburg (23,964) Columbus (21,660) Horn Lake (14,099) Starkville (22,229) Gautier (11,681) Moss Point (13,808) Laurel (17,592) Richland (10,915) Byram (7,386) Others (620,762) Total 1,551,727
352 621 745 952 1,461 1,472 1,595 1,659 1,812 1,882 2,091 2,183 2,314 2,543 2,579 2,728 2,815 3,007 3,207 3,579 3,687 4,006 4,133 4,376 4,400 4,506 4,675 N/A
0.013 0.008 0.007 0.006 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.042 0.128
9.78 6.45 5.69 4.72 3.23 3.21 2.94 2.82 2.55 2.46 2.22 2.10 1.95 1.74 1.71 1.61 1.56 1.44 1.33 1.16 1.11 0.98 0.94 0.86 0.86 0.83 0.78 33.00 100.0
0.26 0.17 0.15 0.13 0.09 0.09 0.08 0.08 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.88 2.67
0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.44
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.22
279
CITIES SORTED BY ZIPCODE - MISSISSIPPI
Mississippi - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Hernando (38632; 24,918) Olive Branch (38654; 52,916) Southaven (38671; 70,959) Horn Lake (38671; 14,099) Greenville (38701; 31,964) Tupelo (38803; 39,269) Brandon (39042; 27,169) Clinton (39056; 27,835) Madison (39110; 23,128) Ridgeland (39158; 26,433) Vicksburg (39182; 23,964) Jackson (39202; 165,163) Pearl (39208; 26,594) Richland (39208; 10,915) Byram (39272; 7,386) Meridian (39309; 35,662) Hattiesburg (39407; 51,790) Laurel (39441; 17,592) Gulfport (39505; 74,028) Biloxi (39532; 48,627) Gautier (39553; 11,681) Long Beach (39560; 17,052) Moss Point (39562; 13,808) Ocean Springs (39564; 19,171) Pascagoula (39569; 24,953) Columbus (39703; 21,660) Starkville (39760; 22,229) Others (N/A; 620,762) Total 1,551,727
2,183 745 621 3,687 2,728 1,595 1,659 1,812 1,472 2,091 3,207 352 2,314 4,506 4,675 2,543 1,882 4,400 952 1,461 4,133 3,007 4,376 2,579 2,815 3,579 4,006 N/A
0.003 0.007 0.008 0.001 0.002 0.004 0.004 0.003 0.004 0.003 0.002 0.013 0.002 0.001 0.001 0.002 0.003 0.001 0.006 0.004 0.001 0.002 0.001 0.002 0.002 0.001 0.001 0.042 0.128
2.10 5.69 6.45 1.11 1.61 2.94 2.82 2.55 3.21 2.22 1.33 9.78 1.95 0.83 0.78 1.74 2.46 0.86 4.72 3.23 0.94 1.44 0.86 1.71 1.56 1.16 0.98 33.00 100.0
0.06 0.15 0.17 0.03 0.04 0.08 0.08 0.07 0.09 0.06 0.04 0.26 0.05 0.02 0.02 0.05 0.07 0.02 0.13 0.09 0.03 0.04 0.02 0.05 0.04 0.03 0.03 0.88 2.67
0.01 0.02 0.03 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.01 0.00 0.00 0.01 0.01 0.00 0.02 0.01 0.00 0.01 0.00 0.01 0.01 0.01 0.00 0.14 0.44
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.23 Year
280
LATENT DEMAND BY YEAR - NORTH CAROLINA The Latent Demand for Online Sports Programming in North Carolina: 2002 - 2012 North Carolina % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.49 0.51 0.52 0.54 0.56 0.60 0.64 0.69 0.74 0.79 0.85
12.40% 12.43% 12.47% 12.51% 12.53% 12.51% 12.48% 12.44% 12.41% 12.38% 12.34%
2.04% 2.04% 2.04% 2.05% 2.05% 2.05% 2.04% 2.04% 2.04% 2.04% 2.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com North Carolina - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Greensboro Durham Raleigh Others Charlotte
The Latent Demand for Online Sports Programming in the United States and North Carolina: 2007
North Carolina
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.24
281
CITIES SORTED BY RANK - NORTH CAROLINA
North Carolina - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Charlotte (788,936) Raleigh (540,805) Durham (253,411) Greensboro (255,972) Cary (124,402) Winston-Salem (209,893) Morrisville (127,893) Huntersville (89,250) Fayetteville (138,857) Apex (69,350) High Point (117,624) Concord (73,660) Holly Springs (45,910) Jacksonville (92,137) Greenville (100,695) Gastonia (74,625) Asheville (75,149) Wake Forest (45,802) Wilmington (75,838) Matthews (30,103) Chapel Hill (51,318) Garner (40,121) Rocky Mount (57,714) Hickory (50,249) Burlington (52,167) Wilson (53,378) Kannapolis (43,862) Monroe (36,203) Kernersville (35,047) Fuquay-Varina (30,945) Weddington (13,519) Goldsboro (37,965) Mooresville (24,581) Davidson (13,328) Pinehurst (15,996) Mint Hill (14,922) Statesville (28,349) Asheboro (28,519) Fort Bragg (29,183) Salisbury (26,678)
12 31 124 129 139 180 201 241 348 356 390 591 653 712 750 795 914 960 971 1,174 1,179 1,263 1,274 1,284 1,304 1,448 1,533 1,633 1,644 1,785 1,794 2,105 2,202 2,223 2,420 2,501 2,504 2,512 2,570 2,573
0.093 0.063 0.026 0.025 0.023 0.020 0.018 0.016 0.013 0.012 0.012 0.009 0.008 0.008 0.007 0.007 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002
15.49 10.54 4.36 4.24 3.91 3.25 3.02 2.68 2.11 2.06 1.97 1.42 1.34 1.25 1.21 1.15 1.03 1.00 0.99 0.84 0.84 0.79 0.79 0.78 0.77 0.70 0.65 0.61 0.61 0.56 0.55 0.47 0.44 0.44 0.39 0.38 0.38 0.38 0.37 0.37
1.94 1.32 0.55 0.53 0.49 0.41 0.38 0.34 0.26 0.26 0.25 0.18 0.17 0.16 0.15 0.14 0.13 0.13 0.12 0.11 0.11 0.10 0.10 0.10 0.10 0.09 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.32 0.22 0.09 0.09 0.08 0.07 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
282
North Carolina - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Cornelius (11,969) Sanford (24,252) Clemmons (13,827) Shelby (27,704) Havelock (22,168) Masonboro (11,812) Lewisville (11,266) Hope Mills (17,368) New Bern (24,076) Lenoir (21,858) Indian Trail (11,905) Lumberton (22,953) Thomasville (19,788) Mebane (15,251) Morganton (16,767) Lexington (22,111) Graham (15,710) Kinston (20,722) Summerfield (7,449) Southern Pines (13,686) Carrboro (15,416) Newton (13,912) Reidsville (15,685) Elizabeth City (19,805) Albemarle (14,574) Wesley Chapel (6,142) Laurinburg (15,556) Kings Mountain (14,038) Hendersonville (14,071) Piney Green (11,658) Roanoke Rapids (14,827) Siler City (12,609) Eden (15,286) Harrisburg (6,484) Archdale (10,102) Others (1,086,895) Total 5,654,058
2,644 2,666 2,688 2,763 2,860 2,888 3,028 3,100 3,115 3,339 3,452 3,473 3,487 3,531 3,629 3,639 3,710 3,753 3,825 3,841 3,918 3,951 4,089 4,136 4,278 4,293 4,316 4,374 4,476 4,477 4,487 4,499 4,509 4,512 4,518 N/A
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.099 0.601
0.36 0.35 0.35 0.34 0.33 0.32 0.30 0.30 0.29 0.27 0.26 0.26 0.26 0.25 0.24 0.24 0.23 0.23 0.22 0.22 0.22 0.21 0.20 0.20 0.19 0.19 0.19 0.18 0.18 0.18 0.18 0.18 0.18 0.18 0.18 16.41 100.0
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 2.05 12.51
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 2.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.25
283
CITIES SORTED BY ZIPCODE - NORTH CAROLINA
North Carolina - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Clemmons (27012; 13,827) Lewisville (27023; 11,266) Winston-Salem (27107; 209,893) Asheboro (27205; 28,519) Burlington (27220; 52,167) Graham (27253; 15,710) Archdale (27263; 10,102) High Point (27264; 117,624) Kernersville (27284; 35,047) Eden (27288; 15,286) Lexington (27293; 22,111) Mebane (27302; 15,251) Reidsville (27322; 15,685) Sanford (27332; 24,252) Siler City (27344; 12,609) Summerfield (27358; 7,449) Thomasville (27361; 19,788) Greensboro (27416; 255,972) Apex (27502; 69,350) Carrboro (27510; 15,416) Chapel Hill (27516; 51,318) Cary (27519; 124,402) Fuquay-Varina (27526; 30,945) Garner (27529; 40,121) Goldsboro (27534; 37,965) Holly Springs (27540; 45,910) Morrisville (27560; 127,893) Wake Forest (27587; 45,802) Raleigh (27656; 540,805) Durham (27707; 253,411) Rocky Mount (27804; 57,714) Greenville (27833; 100,695) Roanoke Rapids (27870; 14,827) Wilson (27896; 53,378) Elizabeth City (27906; 19,805) Albemarle (28002; 14,574) Concord (28026; 73,660) Cornelius (28031; 11,969) Davidson (28035; 13,328) Gastonia (28052; 74,625) Harrisburg (28075; 6,484) Huntersville (28078; 89,250)
2,688 3,028 180 2,512 1,304 3,710 4,518 390 1,644 4,509 3,639 3,531 4,089 2,666 4,499 3,825 3,487 129 356 3,918 1,179 139 1,785 1,263 2,105 653 201 960 31 124 1,274 750 4,487 1,448 4,136 4,278 591 2,644 2,223 795 4,512 241
0.002 0.002 0.020 0.002 0.005 0.001 0.001 0.012 0.004 0.001 0.001 0.002 0.001 0.002 0.001 0.001 0.002 0.025 0.012 0.001 0.005 0.023 0.003 0.005 0.003 0.008 0.018 0.006 0.063 0.026 0.005 0.007 0.001 0.004 0.001 0.001 0.009 0.002 0.003 0.007 0.001 0.016
0.35 0.30 3.25 0.38 0.77 0.23 0.18 1.97 0.61 0.18 0.24 0.25 0.20 0.35 0.18 0.22 0.26 4.24 2.06 0.22 0.84 3.91 0.56 0.79 0.47 1.34 3.02 1.00 10.54 4.36 0.79 1.21 0.18 0.70 0.20 0.19 1.42 0.36 0.44 1.15 0.18 2.68
0.04 0.04 0.41 0.05 0.10 0.03 0.02 0.25 0.08 0.02 0.03 0.03 0.03 0.04 0.02 0.03 0.03 0.53 0.26 0.03 0.11 0.49 0.07 0.10 0.06 0.17 0.38 0.13 1.32 0.55 0.10 0.15 0.02 0.09 0.03 0.02 0.18 0.04 0.05 0.14 0.02 0.34
0.01 0.01 0.07 0.01 0.02 0.00 0.00 0.04 0.01 0.00 0.00 0.01 0.00 0.01 0.00 0.00 0.01 0.09 0.04 0.00 0.02 0.08 0.01 0.02 0.01 0.03 0.06 0.02 0.22 0.09 0.02 0.02 0.00 0.01 0.00 0.00 0.03 0.01 0.01 0.02 0.00 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
284
North Carolina - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Indian Trail (28079; 11,905) Kannapolis (28082; 43,862) Kings Mountain (28086; 14,038) Weddington (28104; 13,519) Wesley Chapel (28104; 6,142) Matthews (28106; 30,103) Monroe (28112; 36,203) Mooresville (28115; 24,581) Salisbury (28147; 26,678) Shelby (28151; 27,704) Mint Hill (28227; 14,922) Charlotte (28242; 788,936) Fayetteville (28301; 138,857) Fort Bragg (28307; 29,183) Hope Mills (28348; 17,368) Laurinburg (28353; 15,556) Lumberton (28358; 22,953) Pinehurst (28374; 15,996) Southern Pines (28387; 13,686) Wilmington (28405; 75,838) Masonboro (28409; 11,812) Kinston (28504; 20,722) Havelock (28532; 22,168) Piney Green (28544; 11,658) Jacksonville (28546; 92,137) New Bern (28561; 24,076) Hickory (28601; 50,249) Lenoir (28633; 21,858) Morganton (28655; 16,767) Newton (28658; 13,912) Statesville (28687; 28,349) Hendersonville (28739; 14,071) Asheville (28810; 75,149) Others (N/A; 1,086,895) Total 5,654,058
3,452 1,533 4,374 1,794 4,293 1,174 1,633 2,202 2,573 2,763 2,501 12 348 2,570 3,100 4,316 3,473 2,420 3,841 971 2,888 3,753 2,860 4,477 712 3,115 1,284 3,339 3,629 3,951 2,504 4,476 914 N/A
0.002 0.004 0.001 0.003 0.001 0.005 0.004 0.003 0.002 0.002 0.002 0.093 0.013 0.002 0.002 0.001 0.002 0.002 0.001 0.006 0.002 0.001 0.002 0.001 0.008 0.002 0.005 0.002 0.001 0.001 0.002 0.001 0.006 0.099 0.601
0.26 0.65 0.18 0.55 0.19 0.84 0.61 0.44 0.37 0.34 0.38 15.49 2.11 0.37 0.30 0.19 0.26 0.39 0.22 0.99 0.32 0.23 0.33 0.18 1.25 0.29 0.78 0.27 0.24 0.21 0.38 0.18 1.03 16.41 100.0
0.03 0.08 0.02 0.07 0.02 0.11 0.08 0.06 0.05 0.04 0.05 1.94 0.26 0.05 0.04 0.02 0.03 0.05 0.03 0.12 0.04 0.03 0.04 0.02 0.16 0.04 0.10 0.03 0.03 0.03 0.05 0.02 0.13 2.05 12.51
0.01 0.01 0.00 0.01 0.00 0.02 0.01 0.01 0.01 0.01 0.01 0.32 0.04 0.01 0.01 0.00 0.01 0.01 0.00 0.02 0.01 0.00 0.01 0.00 0.03 0.01 0.02 0.01 0.00 0.00 0.01 0.00 0.02 0.34 2.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.26 Year
285
LATENT DEMAND BY YEAR - SOUTH CAROLINA The Latent Demand for Online Sports Programming in South Carolina: 2002 - 2012 South Carolina % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.16 0.17 0.17 0.18 0.18 0.20 0.21 0.22 0.24 0.26 0.28
4.02% 4.04% 4.06% 4.07% 4.09% 4.08% 4.06% 4.04% 4.03% 4.01% 3.99%
0.66% 0.66% 0.66% 0.67% 0.67% 0.67% 0.67% 0.66% 0.66% 0.66% 0.66%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com South Carolina - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Rock Hill Columbia Charleston Others Mount Pleasant
The Latent Demand for Online Sports Programming in the United States and South Carolina: 2007
South Carolina
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.27
286
CITIES SORTED BY RANK - SOUTH CAROLINA
South Carolina - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Mount Pleasant (93,530) Charleston (133,966) Columbia (116,331) Rock Hill (91,317) North Charleston (99,801) Summerville (64,342) Hilton Head Island (35,941) Goose Creek (43,395) Greenville (57,140) Mauldin (33,948) Aiken (34,103) Lexington (26,944) Sumter (39,790) Myrtle Beach (35,318) Greer (36,348) Florence (32,870) Spartanburg (35,556) North Augusta (24,525) Taylors (20,125) North Myrtle Beach (22,684) Wade Hampton (20,458) Easley (21,582) Simpsonville (16,787) St. Andrews (21,814) Seven Oaks (15,755) Anderson (26,337) Irmo (11,623) Five Forks (8,064) Conway (19,079) Greenwood (22,780) Hanahan (14,787) Socastee (14,295) Ladson (13,264) Dentsville (13,009) Cayce (13,256) Gantt (13,962) Berea (14,158) Fort Mill (9,577) Forest Acres (8,932) Orangeburg (13,286) Tega Cay (4,993) West Columbia (12,912) Others (692,083) Total 2,100,767
292 389 542 589 737 777 1,069 1,201 1,268 1,376 1,593 1,651 1,887 1,896 1,977 2,038 2,263 2,291 2,418 2,571 2,719 2,733 2,834 2,944 2,990 3,023 3,319 3,367 3,489 3,546 3,633 3,655 3,759 3,989 4,170 4,181 4,255 4,480 4,561 4,657 4,671 4,676 N/A
0.014 0.012 0.009 0.009 0.007 0.007 0.005 0.005 0.005 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.056 0.196
7.32 6.06 4.64 4.37 3.75 3.60 2.78 2.55 2.43 2.25 1.93 1.86 1.61 1.61 1.54 1.49 1.31 1.29 1.21 1.13 1.06 1.06 1.02 0.97 0.95 0.94 0.83 0.82 0.79 0.77 0.75 0.74 0.71 0.65 0.61 0.60 0.59 0.55 0.53 0.52 0.51 0.51 28.82 100.0
0.30 0.25 0.19 0.18 0.15 0.15 0.11 0.10 0.10 0.09 0.08 0.08 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.17 4.08
0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.67
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.28
287
CITIES SORTED BY ZIPCODE - SOUTH CAROLINA
South Carolina - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Cayce (29033; 13,256) Irmo (29063; 11,623) Lexington (29073; 26,944) Orangeburg (29117; 13,286) Sumter (29153; 39,790) West Columbia (29172; 12,912) Forest Acres (29206; 8,932) Seven Oaks (29210; 15,755) St. Andrews (29210; 21,814) Columbia (29221; 116,331) Dentsville (29223; 13,009) Spartanburg (29319; 35,556) North Charleston (29404; 99,801) Hanahan (29406; 14,787) Charleston (29409; 133,966) Goose Creek (29445; 43,395) Ladson (29456; 13,264) Mount Pleasant (29464; 93,530) Summerville (29484; 64,342) Florence (29504; 32,870) Conway (29526; 19,079) Myrtle Beach (29575; 35,318) Socastee (29575; 14,295) North Myrtle Beach (29598; 22,684) Greenville (29605; 57,140) Gantt (29605; 13,962) Wade Hampton (29615; 20,458) Berea (29617; 14,158) Anderson (29625; 26,337) Easley (29642; 21,582) Greenwood (29648; 22,780) Greer (29651; 36,348) Mauldin (29662; 33,948) Simpsonville (29680; 16,787) Five Forks (29681; 8,064) Taylors (29687; 20,125) Fort Mill (29708; 9,577) Tega Cay (29715; 4,993) Rock Hill (29734; 91,317) Aiken (29801; 34,103) North Augusta (29861; 24,525) Hilton Head Island (29938; 35,941) Others (N/A; 692,083) Total 2,100,767
4,170 3,319 1,651 4,657 1,887 4,676 4,561 2,990 2,944 542 3,989 2,263 737 3,633 389 1,201 3,759 292 777 2,038 3,489 1,896 3,655 2,571 1,268 4,181 2,719 4,255 3,023 2,733 3,546 1,977 1,376 2,834 3,367 2,418 4,480 4,671 589 1,593 2,291 1,069 N/A
0.001 0.002 0.004 0.001 0.003 0.001 0.001 0.002 0.002 0.009 0.001 0.003 0.007 0.001 0.012 0.005 0.001 0.014 0.007 0.003 0.002 0.003 0.001 0.002 0.005 0.001 0.002 0.001 0.002 0.002 0.002 0.003 0.004 0.002 0.002 0.002 0.001 0.001 0.009 0.004 0.003 0.005 0.056 0.196
0.61 0.83 1.86 0.52 1.61 0.51 0.53 0.95 0.97 4.64 0.65 1.31 3.75 0.75 6.06 2.55 0.71 7.32 3.60 1.49 0.79 1.61 0.74 1.13 2.43 0.60 1.06 0.59 0.94 1.06 0.77 1.54 2.25 1.02 0.82 1.21 0.55 0.51 4.37 1.93 1.29 2.78 28.82 100.0
0.02 0.03 0.08 0.02 0.07 0.02 0.02 0.04 0.04 0.19 0.03 0.05 0.15 0.03 0.25 0.10 0.03 0.30 0.15 0.06 0.03 0.07 0.03 0.05 0.10 0.02 0.04 0.02 0.04 0.04 0.03 0.06 0.09 0.04 0.03 0.05 0.02 0.02 0.18 0.08 0.05 0.11 1.17 4.08
0.00 0.01 0.01 0.00 0.01 0.00 0.00 0.01 0.01 0.03 0.00 0.01 0.02 0.00 0.04 0.02 0.00 0.05 0.02 0.01 0.01 0.01 0.00 0.01 0.02 0.00 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.03 0.01 0.01 0.02 0.19 0.67
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.29 Year
288
LATENT DEMAND BY YEAR - TENNESSEE The Latent Demand for Online Sports Programming in Tennessee: 2002 - 2012 Tennessee % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.33 0.34 0.35 0.36 0.37 0.40 0.43 0.46 0.49 0.53 0.57
8.22% 8.23% 8.25% 8.26% 8.27% 8.26% 8.25% 8.24% 8.23% 8.22% 8.20%
1.35% 1.35% 1.35% 1.35% 1.35% 1.35% 1.35% 1.35% 1.35% 1.35% 1.36%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Tennessee - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Knoxville Murfreesboro Spring Hill Memphis
Others
The Latent Demand for Online Sports Programming in the United States and Tennessee: 2007
Tennessee
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.30
289
CITIES SORTED BY RANK - TENNESSEE
Tennessee - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Memphis (742,822) Spring Hill (94,519) Murfreesboro (135,292) Knoxville (191,253) Chattanooga (152,542) Clarksville (127,233) Collierville (55,172) Franklin (73,676) Germantown (38,235) Bartlett (50,621) La Vergne (58,108) Hendersonville (55,259) Smyrna (62,204) Brentwood (23,445) Jackson (68,686) Johnson City (65,407) Farragut (23,323) Maryville (34,592) Kingsport (44,905) Columbia (35,238) Gallatin (34,518) Cleveland (39,470) Oak Ridge (27,053) Cookeville (42,711) Lebanon (30,706) Atoka (18,242) East Brainerd (14,132) Goodlettsville (19,949) Shelbyville (24,992) Forest Hills (6,129) Bristol (25,309) Sevierville (24,306) Morristown (27,020) Mount Juliet (12,366) Tullahoma (20,888) White House (13,395) Springfield (20,534) East Ridge (18,206) Middle Valley (11,854) Portland (17,127)
24 228 256 262 293 302 335 368 446 492 570 642 644 695 830 978 1,029 1,490 1,506 1,624 1,706 1,721 1,793 1,795 1,889 1,913 2,151 2,196 2,471 2,542 2,551 2,609 2,657 2,672 2,710 2,791 2,812 2,884 3,038 3,085
0.070 0.017 0.016 0.015 0.014 0.014 0.013 0.012 0.011 0.010 0.009 0.008 0.008 0.008 0.007 0.006 0.006 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
17.67 4.24 3.96 3.87 3.60 3.52 3.28 3.06 2.66 2.48 2.20 2.04 2.03 1.93 1.68 1.49 1.42 1.02 1.01 0.93 0.88 0.88 0.84 0.83 0.79 0.79 0.69 0.67 0.58 0.56 0.56 0.55 0.54 0.53 0.53 0.51 0.50 0.49 0.46 0.45
1.46 0.35 0.33 0.32 0.30 0.29 0.27 0.25 0.22 0.20 0.18 0.17 0.17 0.16 0.14 0.12 0.12 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.24 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
290
Tennessee - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Lakeland (8,828) Dickson (14,436) Soddy-Daisy (13,387) Belle Meade (3,429) Dyersburg (17,250) Fairview (10,761) Oak Hill (5,258) Athens (15,343) Green Hill (7,068) Signal Mountain (6,578) Greenbrier (10,244) Elizabethton (16,014) Arlington (7,730) Greeneville (15,626) Collegedale (9,538) Millington (10,306) Manchester (12,236) Harrison (7,630) Millersville (9,158) Lewisburg (11,954) Seymour (8,850) Munford (8,262) Alcoa (10,596) Red Bank (10,334) Crossville (13,541) Others (682,932) Total 3,528,728
3,522 3,637 3,645 3,654 3,689 3,749 3,756 3,885 3,926 3,941 3,984 4,112 4,161 4,177 4,194 4,195 4,297 4,392 4,415 4,443 4,524 4,533 4,586 4,626 4,630 N/A
0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.061 0.396
0.38 0.37 0.37 0.37 0.36 0.35 0.35 0.33 0.33 0.32 0.32 0.31 0.30 0.30 0.30 0.30 0.29 0.28 0.28 0.27 0.27 0.27 0.26 0.26 0.26 15.51 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 1.28 8.26
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.21 1.35
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.31
CITIES SORTED BY ZIPCODE - TENNESSEE
Tennessee - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Brentwood (37024; 23,445) Clarksville (37042; 127,233) Dickson (37055; 14,436) Fairview (37062; 10,761) Gallatin (37066; 34,518) Franklin (37068; 73,676) Millersville (37072; 9,158) Goodlettsville (37072; 19,949) Greenbrier (37073; 10,244)
695 302 3,637 3,749 1,706 368 4,415 2,196 3,984
0.008 0.014 0.001 0.001 0.003 0.012 0.001 0.003 0.001
1.93 3.52 0.37 0.35 0.88 3.06 0.28 0.67 0.32
0.16 0.29 0.03 0.03 0.07 0.25 0.02 0.06 0.03
0.03 0.05 0.00 0.00 0.01 0.04 0.00 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
291
Tennessee - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Hendersonville (37077; 55,259) La Vergne (37086; 58,108) Lebanon (37087; 30,706) Lewisburg (37091; 11,954) Mount Juliet (37122; 12,366) Murfreesboro (37127; 135,292) Green Hill (37138; 7,068) Portland (37148; 17,127) Shelbyville (37160; 24,992) Smyrna (37167; 62,204) Springfield (37172; 20,534) Spring Hill (37174; 94,519) White House (37188; 13,395) Belle Meade (37205; 3,429) Forest Hills (37215; 6,129) Oak Hill (37220; 5,258) Collegedale (37315; 9,538) Harrison (37341; 7,630) Middle Valley (37343; 11,854) Manchester (37355; 12,236) Cleveland (37364; 39,470) Athens (37371; 15,343) Signal Mountain (37377; 6,578) Soddy-Daisy (37379; 13,387) Tullahoma (37388; 20,888) Chattanooga (37407; 152,542) East Ridge (37412; 18,206) Red Bank (37415; 10,334) East Brainerd (37421; 14,132) Johnson City (37601; 65,407) Bristol (37625; 25,309) Elizabethton (37643; 16,014) Kingsport (37664; 44,905) Alcoa (37701; 10,596) Greeneville (37745; 15,626) Maryville (37802; 34,592) Morristown (37813; 27,020) Oak Ridge (37830; 27,053) Sevierville (37864; 24,306) Seymour (37865; 8,850) Knoxville (37929; 191,253) Farragut (37933; 23,323) Arlington (38002; 7,730) Lakeland (38002; 8,828)
642 570 1,889 4,443 2,672 256 3,926 3,085 2,471 644 2,812 228 2,791 3,654 2,542 3,756 4,194 4,392 3,038 4,297 1,721 3,885 3,941 3,645 2,710 293 2,884 4,626 2,151 978 2,551 4,112 1,506 4,586 4,177 1,490 2,657 1,793 2,609 4,524 262 1,029 4,161 3,522
0.008 0.009 0.003 0.001 0.002 0.016 0.001 0.002 0.002 0.008 0.002 0.017 0.002 0.001 0.002 0.001 0.001 0.001 0.002 0.001 0.003 0.001 0.001 0.001 0.002 0.014 0.002 0.001 0.003 0.006 0.002 0.001 0.004 0.001 0.001 0.004 0.002 0.003 0.002 0.001 0.015 0.006 0.001 0.002
2.04 2.20 0.79 0.27 0.53 3.96 0.33 0.45 0.58 2.03 0.50 4.24 0.51 0.37 0.56 0.35 0.30 0.28 0.46 0.29 0.88 0.33 0.32 0.37 0.53 3.60 0.49 0.26 0.69 1.49 0.56 0.31 1.01 0.26 0.30 1.02 0.54 0.84 0.55 0.27 3.87 1.42 0.30 0.38
0.17 0.18 0.07 0.02 0.04 0.33 0.03 0.04 0.05 0.17 0.04 0.35 0.04 0.03 0.05 0.03 0.02 0.02 0.04 0.02 0.07 0.03 0.03 0.03 0.04 0.30 0.04 0.02 0.06 0.12 0.05 0.03 0.08 0.02 0.02 0.08 0.04 0.07 0.05 0.02 0.32 0.12 0.02 0.03
0.03 0.03 0.01 0.00 0.01 0.05 0.00 0.01 0.01 0.03 0.01 0.06 0.01 0.00 0.01 0.00 0.00 0.00 0.01 0.00 0.01 0.00 0.00 0.00 0.01 0.05 0.01 0.00 0.01 0.02 0.01 0.00 0.01 0.00 0.00 0.01 0.01 0.01 0.01 0.00 0.05 0.02 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
292
Tennessee - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Atoka (38004; 18,242) Dyersburg (38024; 17,250) Collierville (38027; 55,172) Millington (38054; 10,306) Munford (38058; 8,262) Bartlett (38133; 50,621) Germantown (38139; 38,235) Memphis (38142; 742,822) Jackson (38302; 68,686) Columbia (38401; 35,238) Cookeville (38506; 42,711) Crossville (38572; 13,541) Others (N/A; 682,932) Total 3,528,728
1,913 3,689 335 4,195 4,533 492 446 24 830 1,624 1,795 4,630 N/A
0.003 0.001 0.013 0.001 0.001 0.010 0.011 0.070 0.007 0.004 0.003 0.001 0.061 0.396
0.79 0.36 3.28 0.30 0.27 2.48 2.66 17.67 1.68 0.93 0.83 0.26 15.51 100.0
0.07 0.03 0.27 0.02 0.02 0.20 0.22 1.46 0.14 0.08 0.07 0.02 1.28 8.26
0.01 0.00 0.04 0.00 0.00 0.03 0.04 0.24 0.02 0.01 0.01 0.00 0.21 1.35
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.32 Year
293
LATENT DEMAND BY YEAR - VIRGINIA The Latent Demand for Online Sports Programming in Virginia: 2002 - 2012 Virginia % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.49 0.50 0.51 0.52 0.53 0.57 0.62 0.67 0.73 0.79 0.85
12.21% 12.13% 12.05% 11.97% 11.90% 11.96% 12.03% 12.11% 12.18% 12.26% 12.33%
2.01% 1.99% 1.97% 1.96% 1.94% 1.96% 1.97% 1.99% 2.00% 2.02% 2.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Norfolk Arlington Chesapeake Others Virginia Beach
The Latent Demand for Online Sports Programming in the United States and Virginia: 2007
Virginia
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.33
294
CITIES SORTED BY RANK - VIRGINIA
Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Virginia Beach (487,945) Chesapeake (268,992) Arlington (176,247) Norfolk (248,699) Alexandria (127,822) Newport News (187,425) Hampton (144,641) Richmond (177,319) Suffolk (133,336) Burke (57,737) McLean (38,929) Reston (56,407) Leesburg (64,810) Annandale (54,994) Dale City (55,971) Chantilly (41,041) Centreville (48,661) Portsmouth (95,469) Manassas (46,209) Roanoke (85,072) Oakton (29,348) Franconia (31,907) Tuckahoe (43,242) West Springfield (28,378) Lake Ridge (30,404) Springfield (30,417) Lynchburg (63,963) Wolf Trap (14,001) Jefferson (27,422) Mount Vernon (28,582) Mechanicsville (30,464) Newington (19,784) Woodbridge (31,941) Fairfax (23,828) Herndon (21,731) Charlottesville (45,049) Montclair (15,728) Vienna (16,086) Tysons Corner (18,540) Great Falls (8,549)
35 86 110 174 200 214 285 299 303 314 380 403 409 469 529 540 563 632 771 833 845 878 947 953 1,053 1,094 1,135 1,249 1,307 1,368 1,373 1,466 1,479 1,481 1,501 1,689 1,696 1,712 1,714 1,724
0.060 0.035 0.028 0.020 0.018 0.017 0.014 0.014 0.014 0.014 0.012 0.011 0.011 0.010 0.009 0.009 0.009 0.008 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003
10.49 6.03 4.90 3.49 3.16 3.03 2.52 2.44 2.42 2.38 2.08 1.99 1.97 1.76 1.62 1.59 1.53 1.42 1.23 1.15 1.14 1.11 1.06 1.06 0.96 0.94 0.91 0.84 0.80 0.77 0.77 0.72 0.71 0.71 0.70 0.62 0.61 0.61 0.61 0.60
1.25 0.72 0.59 0.42 0.38 0.36 0.30 0.29 0.29 0.29 0.25 0.24 0.24 0.21 0.19 0.19 0.18 0.17 0.15 0.14 0.14 0.13 0.13 0.13 0.11 0.11 0.11 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.08 0.07 0.07 0.07 0.07 0.07
0.21 0.12 0.10 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
295
Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Fort Hunt (12,923) Harrisonburg (42,942) Groveton (21,296) Cave Spring (24,941) Rose Hill (15,058) Bailey's Crossroads (23,166) Danville (40,770) Idylwood (16,005) Lorton (17,786) Lincolnia (15,788) Winchester (28,767) Manassas Park (16,140) Chester (17,890) Bon Air (16,213) Falls Church (12,092) Salem (23,197) Petersburg (29,989) Blacksburg (38,163) Fredericksburg (24,435) Colonial Heights (19,471) Hybla Valley (16,721) Waynesboro (24,930) Warrenton (15,969) Merrifield (11,170) Christiansburg (19,229) Staunton (23,769) Hopewell (22,436) Lake Barcroft (8,906) Poquoson (12,126) Dunn Loring (7,861) Linton Hall (8,620) Wyndham (6,176) Glen Allen (12,562) North Springfield (9,173) Mantua (7,485) Aquia Harbour (7,856) Laurel (14,875) Hollins (14,309) Highland Springs (15,137) Culpeper (16,617) Front Royal (16,263) Bull Run (11,337) Purcellville (8,748) Sudley (7,719) Bristol (17,153)
1,773 1,823 1,836 1,843 1,940 1,972 2,127 2,163 2,165 2,258 2,303 2,321 2,384 2,427 2,484 2,490 2,587 2,602 2,641 2,653 2,713 2,734 2,744 2,824 2,826 2,840 2,947 2,950 2,966 2,970 3,069 3,090 3,124 3,212 3,243 3,318 3,386 3,498 3,501 3,564 3,676 3,684 3,776 3,887 4,172
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001
0.58 0.57 0.57 0.56 0.54 0.53 0.48 0.47 0.47 0.45 0.44 0.43 0.42 0.41 0.40 0.40 0.38 0.38 0.37 0.37 0.36 0.36 0.36 0.35 0.35 0.35 0.33 0.33 0.33 0.33 0.31 0.31 0.31 0.30 0.29 0.28 0.28 0.27 0.27 0.26 0.25 0.25 0.24 0.23 0.21
0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
296
Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Timberlake (10,683) East Highland Park (12,488) Lakeside (11,157) Forest (8,006) Huntington (8,325) Gloucester Point (9,429) Others (551,851) Total 4,563,208
4,230 4,280 4,281 4,356 4,379 4,431 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.050 0.574
0.20 0.20 0.20 0.19 0.19 0.19 8.65 100.0
0.02 0.02 0.02 0.02 0.02 0.02 1.03 11.96
0.00 0.00 0.00 0.00 0.00 0.00 0.17 1.96
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.34
CITIES SORTED BY ZIPCODE - VIRGINIA
Virginia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Bull Run (20109; 11,337) Sudley (20109; 7,719) Manassas Park (20111; 16,140) Manassas (20113; 46,209) Centreville (20120; 48,661) Linton Hall (20136; 8,620) Chantilly (20153; 41,041) Purcellville (20160; 8,748) Herndon (20172; 21,731) Leesburg (20175; 64,810) Warrenton (20188; 15,969) Reston (20194; 56,407) Annandale (22003; 54,994) Springfield (22015; 30,417) Burke (22015; 57,737) Montclair (22025; 15,728) Dunn Loring (22027; 7,861) Mantua (22031; 7,485) Fairfax (22031; 23,828) Bailey's Crossroads (22041; 23,166) Jefferson (22042; 27,422) Idylwood (22043; 16,005) Falls Church (22044; 12,092) Lake Barcroft (22044; 8,906) Great Falls (22066; 8,549) Lorton (22079; 17,786) Merrifield (22082; 11,170) Tysons Corner (22102; 18,540)
3,684 3,887 2,321 771 563 3,069 540 3,776 1,501 409 2,744 403 469 1,094 314 1,696 2,970 3,243 1,481 1,972 1,307 2,163 2,484 2,950 1,724 2,165 2,824 1,714
0.001 0.001 0.002 0.007 0.009 0.002 0.009 0.001 0.004 0.011 0.002 0.011 0.010 0.005 0.014 0.004 0.002 0.002 0.004 0.003 0.005 0.003 0.002 0.002 0.003 0.003 0.002 0.003
0.25 0.23 0.43 1.23 1.53 0.31 1.59 0.24 0.70 1.97 0.36 1.99 1.76 0.94 2.38 0.61 0.33 0.29 0.71 0.53 0.80 0.47 0.40 0.33 0.60 0.47 0.35 0.61
0.03 0.03 0.05 0.15 0.18 0.04 0.19 0.03 0.08 0.24 0.04 0.24 0.21 0.11 0.29 0.07 0.04 0.03 0.09 0.06 0.10 0.06 0.05 0.04 0.07 0.06 0.04 0.07
0.00 0.00 0.01 0.02 0.03 0.01 0.03 0.00 0.01 0.04 0.01 0.04 0.03 0.02 0.05 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
297
Virginia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
McLean (22103; 38,929) Mount Vernon (22121; 28,582) Newington (22122; 19,784) Oakton (22124; 29,348) North Springfield (22151; 9,173) West Springfield (22152; 28,378) Wolf Trap (22182; 14,001) Vienna (22183; 16,086) Lake Ridge (22192; 30,404) Dale City (22193; 55,971) Woodbridge (22193; 31,941) Arlington (22229; 176,247) Huntington (22303; 8,325) Groveton (22306; 21,296) Hybla Valley (22306; 16,721) Fort Hunt (22308; 12,923) Franconia (22310; 31,907) Lincolnia (22312; 15,788) Alexandria (22315; 127,822) Fredericksburg (22403; 24,435) Aquia Harbour (22554; 7,856) Front Royal (22630; 16,263) Winchester (22638; 28,767) Culpeper (22735; 16,617) Harrisonburg (22803; 42,942) Charlottesville (22908; 45,049) Waynesboro (22980; 24,930) Wyndham (23059; 6,176) Glen Allen (23059; 12,562) Gloucester Point (23062; 9,429) Highland Springs (23075; 15,137) Mechanicsville (23116; 30,464) East Highland Park (23223; 12,488) Lakeside (23228; 11,157) Laurel (23228; 14,875) Tuckahoe (23229; 43,242) Bon Air (23235; 16,213) Richmond (23284; 177,319) Chesapeake (23320; 268,992) Suffolk (23433; 133,336) Virginia Beach (23465; 487,945) Norfolk (23510; 248,699) Newport News (23607; 187,425) Poquoson (23662; 12,126)
380 1,368 1,466 845 3,212 953 1,249 1,712 1,053 529 1,479 110 4,379 1,836 2,713 1,773 878 2,258 200 2,641 3,318 3,676 2,303 3,564 1,823 1,689 2,734 3,090 3,124 4,431 3,501 1,373 4,280 4,281 3,386 947 2,427 299 86 303 35 174 214 2,966
0.012 0.004 0.004 0.007 0.002 0.006 0.005 0.003 0.006 0.009 0.004 0.028 0.001 0.003 0.002 0.003 0.006 0.003 0.018 0.002 0.002 0.001 0.003 0.001 0.003 0.004 0.002 0.002 0.002 0.001 0.002 0.004 0.001 0.001 0.002 0.006 0.002 0.014 0.035 0.014 0.060 0.020 0.017 0.002
2.08 0.77 0.72 1.14 0.30 1.06 0.84 0.61 0.96 1.62 0.71 4.90 0.19 0.57 0.36 0.58 1.11 0.45 3.16 0.37 0.28 0.25 0.44 0.26 0.57 0.62 0.36 0.31 0.31 0.19 0.27 0.77 0.20 0.20 0.28 1.06 0.41 2.44 6.03 2.42 10.49 3.49 3.03 0.33
0.25 0.09 0.09 0.14 0.04 0.13 0.10 0.07 0.11 0.19 0.09 0.59 0.02 0.07 0.04 0.07 0.13 0.05 0.38 0.04 0.03 0.03 0.05 0.03 0.07 0.07 0.04 0.04 0.04 0.02 0.03 0.09 0.02 0.02 0.03 0.13 0.05 0.29 0.72 0.29 1.25 0.42 0.36 0.04
0.04 0.02 0.01 0.02 0.01 0.02 0.02 0.01 0.02 0.03 0.01 0.10 0.00 0.01 0.01 0.01 0.02 0.01 0.06 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.00 0.01 0.02 0.01 0.05 0.12 0.05 0.21 0.07 0.06 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
298
Virginia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Hampton (23681; 144,641) Portsmouth (23701; 95,469) Petersburg (23803; 29,989) Colonial Heights (23834; 19,471) Chester (23836; 17,890) Hopewell (23860; 22,436) Cave Spring (24018; 24,941) Hollins (24019; 14,309) Roanoke (24050; 85,072) Blacksburg (24060; 38,163) Christiansburg (24073; 19,229) Salem (24157; 23,197) Bristol (24202; 17,153) Rose Hill (24281; 15,058) Staunton (24402; 23,769) Timberlake (24502; 10,683) Lynchburg (24502; 63,963) Danville (24541; 40,770) Forest (24551; 8,006) Others (N/A; 551,851) Total 4,563,208
285 632 2,587 2,653 2,384 2,947 1,843 3,498 833 2,602 2,826 2,490 4,172 1,940 2,840 4,230 1,135 2,127 4,356 N/A
0.014 0.008 0.002 0.002 0.002 0.002 0.003 0.002 0.007 0.002 0.002 0.002 0.001 0.003 0.002 0.001 0.005 0.003 0.001 0.050 0.574
2.52 1.42 0.38 0.37 0.42 0.33 0.56 0.27 1.15 0.38 0.35 0.40 0.21 0.54 0.35 0.20 0.91 0.48 0.19 8.65 100.0
0.30 0.17 0.05 0.04 0.05 0.04 0.07 0.03 0.14 0.05 0.04 0.05 0.02 0.06 0.04 0.02 0.11 0.06 0.02 1.03 11.96
0.05 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.00 0.01 0.01 0.00 0.02 0.01 0.00 0.17 1.96
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southeast
9.35 Year
299
LATENT DEMAND BY YEAR - WEST VIRGINIA The Latent Demand for Online Sports Programming in West Virginia: 2002 - 2012 West Virginia % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.07
1.01% 1.02% 1.03% 1.05% 1.05% 1.05% 1.03% 1.02% 1.01% 1.00% 0.99%
0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.16% 0.16%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com West Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Wheeling Parkersburg Huntington Others Charleston
The Latent Demand for Online Sports Programming in the United States and West Virginia: 2007
West Virginia
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southeast
9.36
300
CITIES SORTED BY RANK - WEST VIRGINIA
West Virginia - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Charleston (46,880) Huntington (45,393) Parkersburg (29,533) Wheeling (25,709) Teays Valley (12,704) Morgantown (32,599) Weirton (17,695) Martinsburg (17,791) Fairmont (18,709) Cross Lanes (10,353) Beckley (16,241) Clarksburg (15,886) South Charleston (11,421) Vienna (10,479) Others (359,525) Total 670,918
1,517 2,218 2,842 3,133 3,239 3,245 3,453 3,898 4,162 4,224 4,308 4,405 4,458 4,622 N/A
0.004 0.003 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.027 0.050
7.90 5.23 3.95 3.49 3.34 3.34 3.09 2.60 2.38 2.33 2.26 2.18 2.15 2.04 53.73 100.0
0.08 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.56 1.05
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
9.37
CITIES SORTED BY ZIPCODE - WEST VIRGINIA
West Virginia - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
South Charleston (25309; 11,421) Charleston (25313; 46,880) Cross Lanes (25313; 10,353) Martinsburg (25429; 17,791) Teays Valley (25560; 12,704) Huntington (25729; 45,393) Beckley (25802; 16,241) Wheeling (26003; 25,709) Weirton (26062; 17,695) Parkersburg (26103; 29,533) Vienna (26105; 10,479) Clarksburg (26301; 15,886) Morgantown (26505; 32,599) Fairmont (26555; 18,709) Others (N/A; 359,525) Total 670,918
4,458 1,517 4,224 3,898 3,239 2,218 4,308 3,133 3,453 2,842 4,622 4,405 3,245 4,162 N/A
0.001 0.004 0.001 0.001 0.002 0.003 0.001 0.002 0.002 0.002 0.001 0.001 0.002 0.001 0.027 0.050
2.15 7.90 2.33 2.60 3.34 5.23 2.26 3.49 3.09 3.95 2.04 2.18 3.34 2.38 53.73 100.0
0.02 0.08 0.02 0.03 0.03 0.05 0.02 0.04 0.03 0.04 0.02 0.02 0.03 0.02 0.56 1.05
0.00 0.01 0.00 0.00 0.01 0.01 0.00 0.01 0.01 0.01 0.00 0.00 0.01 0.00 0.09 0.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
301
10 SOUTHWEST 10.1
EXECUTIVE SUMMARY
State
The Latent Demand for Online Sports Programming in the Southwest: 2007 Latent Demand US $ mln % of Southwest
_________________________________________________________________________________________________________
Texas Arizona Oklahoma New Mexico Total
2.55 1.00 0.25 0.15 3.95
64.69% 25.31% 6.27% 3.73% 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
The Latent Demand for Online Sports Programming in the Southwest: 2007
Arizona
Oklahoma New Mexico Texas
Year
The Southwest - Executive Summary for Online Sports Programming: in 2002 - 2012 US $ mln % of US
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
3.29 3.37 3.45 3.54 3.69 3.95 4.25 4.57 4.91 5.29 5.69
13.58 13.53 13.49 13.45 13.42 13.45 13.48 13.52 13.56 13.60 13.64
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
10.2 Year
302
LATENT DEMAND BY YEAR - ARIZONA The Latent Demand for Online Sports Programming in Arizona: 2002 - 2012 Arizona % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.86 0.87 0.88 0.90 0.93 1.00 1.08 1.18 1.28 1.39 1.51
26.10% 25.84% 25.59% 25.33% 25.14% 25.31% 25.54% 25.78% 26.01% 26.24% 26.48%
3.54% 3.50% 3.45% 3.41% 3.37% 3.40% 3.44% 3.49% 3.53% 3.57% 3.61%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Arizona - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Chandler Queen Creek Gilbert Others Phoenix
The Latent Demand for Online Sports Programming in the United States and Arizona: 2007
Arizona
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southwest
10.3
303
CITIES SORTED BY RANK - ARIZONA
Arizona - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Phoenix (1,751,814) Gilbert (458,858) Queen Creek (459,921) Chandler (456,655) Mesa (588,626) Surprise (461,851) Tucson (596,124) Goodyear (292,384) Scottsdale (290,401) El Mirage (434,472) Glendale (294,311) Avondale (265,361) Peoria (242,355) Tempe (167,024) Marana (114,288) Oro Valley (76,764) Lake Havasu City (108,725) Yuma (103,511) Catalina Foothills (53,794) Casas Adobes (54,011) Flagstaff (71,453) Paradise Valley (16,541) Prescott Valley (64,145) Casa Grande (59,041) Prescott (58,746) Sierra Vista (51,564) Fountain Hills (31,268) Bullhead City (51,657) Kingman (42,297) Tanque Verde (16,195) Apache Junction (38,952) Sun City (38,309) Sun City West (26,344) San Luis (49,419) Drexel Heights (23,849) Fortuna Foothills (20,478) Green Valley (17,283) New River (10,740) Sierra Vista Southeast (14,348) Florence (17,614)
5 18 22 27 30 45 53 63 64 79 89 92 96 204 261 384 470 527 548 805 817 891 1,035 1,075 1,115 1,180 1,219 1,516 1,637 1,792 1,802 1,879 2,046 2,059 2,311 3,094 3,109 3,209 3,228 3,313
0.184 0.079 0.075 0.068 0.064 0.052 0.047 0.043 0.042 0.037 0.034 0.033 0.032 0.018 0.015 0.012 0.010 0.009 0.009 0.007 0.007 0.006 0.006 0.005 0.005 0.005 0.005 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002
18.37 7.94 7.46 6.79 6.41 5.19 4.70 4.28 4.25 3.74 3.37 3.32 3.22 1.80 1.54 1.19 1.01 0.93 0.90 0.68 0.68 0.63 0.56 0.54 0.53 0.50 0.49 0.40 0.37 0.33 0.33 0.32 0.29 0.29 0.25 0.18 0.18 0.17 0.17 0.16
4.65 2.01 1.89 1.72 1.62 1.31 1.19 1.08 1.08 0.95 0.85 0.84 0.81 0.46 0.39 0.30 0.26 0.24 0.23 0.17 0.17 0.16 0.14 0.14 0.13 0.13 0.12 0.10 0.09 0.08 0.08 0.08 0.07 0.07 0.06 0.05 0.04 0.04 0.04 0.04
0.63 0.27 0.25 0.23 0.22 0.18 0.16 0.15 0.14 0.13 0.11 0.11 0.11 0.06 0.05 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
304
Arizona - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Sedona (14,175) Payson (17,384) Show Low (17,505) Sun Lakes (11,936) Carefree (5,871) Cave Creek (8,235) Chino Valley (14,633) Mohave Valley (13,694) Somerton (17,407) Nogales (19,886) Cottonwood (15,282) Flowing Wells (15,050) Tolleson (10,176) Others (470,246) Total 8,642,973
3,388 3,573 3,672 3,861 3,862 4,004 4,141 4,156 4,201 4,332 4,495 4,644 4,678 N/A
0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.039 0.999
0.16 0.15 0.14 0.13 0.13 0.13 0.12 0.12 0.12 0.11 0.11 0.10 0.10 3.92 100.0
0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 25.31
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 3.40
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
10.4
CITIES SORTED BY ZIPCODE - ARIZONA
Arizona - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
New River (85027; 10,740) Phoenix (85033; 1,751,814) Mesa (85201; 588,626) Casa Grande (85222; 59,041) Chandler (85225; 456,655) Florence (85232; 17,614) Queen Creek (85242; 459,921) Sun Lakes (85248; 11,936) Paradise Valley (85253; 16,541) Scottsdale (85262; 290,401) Fountain Hills (85269; 31,268) Tempe (85280; 167,024) Apache Junction (85290; 38,952) Gilbert (85297; 458,858) Glendale (85309; 294,311) Avondale (85323; 265,361) Cave Creek (85331; 8,235) El Mirage (85335; 434,472) Goodyear (85338; 292,384) San Luis (85349; 49,419) Somerton (85350; 17,407)
3,209 5 30 1,075 27 3,313 22 3,861 891 64 1,219 204 1,802 18 89 92 4,004 79 63 2,059 4,201
0.002 0.184 0.064 0.005 0.068 0.002 0.075 0.001 0.006 0.042 0.005 0.018 0.003 0.079 0.034 0.033 0.001 0.037 0.043 0.003 0.001
0.17 18.37 6.41 0.54 6.79 0.16 7.46 0.13 0.63 4.25 0.49 1.80 0.33 7.94 3.37 3.32 0.13 3.74 4.28 0.29 0.12
0.04 4.65 1.62 0.14 1.72 0.04 1.89 0.03 0.16 1.08 0.12 0.46 0.08 2.01 0.85 0.84 0.03 0.95 1.08 0.07 0.03
0.01 0.63 0.22 0.02 0.23 0.01 0.25 0.00 0.02 0.14 0.02 0.06 0.01 0.27 0.11 0.11 0.00 0.13 0.15 0.01 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
305
Arizona - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Tolleson (85353; 10,176) Yuma (85364; 103,511) Fortuna Foothills (85367; 20,478) Carefree (85377; 5,871) Sun City (85378; 38,309) Peoria (85383; 242,355) Sun City West (85387; 26,344) Surprise (85388; 461,851) Payson (85541; 17,384) Sierra Vista (85613; 51,564) Green Valley (85614; 17,283) Nogales (85621; 19,886) Sierra Vista Southeast (85650; 14,348) Marana (85653; 114,288) Casas Adobes (85704; 54,011) Flowing Wells (85705; 15,050) Catalina Foothills (85718; 53,794) Tucson (85732; 596,124) Oro Valley (85737; 76,764) Drexel Heights (85746; 23,849) Tanque Verde (85749; 16,195) Show Low (85911; 17,505) Flagstaff (86024; 71,453) Prescott (86302; 58,746) Prescott Valley (86312; 64,145) Chino Valley (86323; 14,633) Cottonwood (86326; 15,282) Sedona (86340; 14,175) Lake Havasu City (86403; 108,725) Mohave Valley (86440; 13,694) Bullhead City (86442; 51,657) Kingman (86445; 42,297) Others (N/A; 470,246) Total 8,642,973
4,678 527 3,094 3,862 1,879 96 2,046 45 3,573 1,180 3,109 4,332 3,228 261 805 4,644 548 53 384 2,311 1,792 3,672 817 1,115 1,035 4,141 4,495 3,388 470 4,156 1,516 1,637 N/A
0.001 0.009 0.002 0.001 0.003 0.032 0.003 0.052 0.001 0.005 0.002 0.001 0.002 0.015 0.007 0.001 0.009 0.047 0.012 0.002 0.003 0.001 0.007 0.005 0.006 0.001 0.001 0.002 0.010 0.001 0.004 0.004 0.039 0.999
0.10 0.93 0.18 0.13 0.32 3.22 0.29 5.19 0.15 0.50 0.18 0.11 0.17 1.54 0.68 0.10 0.90 4.70 1.19 0.25 0.33 0.14 0.68 0.53 0.56 0.12 0.11 0.16 1.01 0.12 0.40 0.37 3.92 100.0
0.03 0.24 0.05 0.03 0.08 0.81 0.07 1.31 0.04 0.13 0.04 0.03 0.04 0.39 0.17 0.03 0.23 1.19 0.30 0.06 0.08 0.04 0.17 0.13 0.14 0.03 0.03 0.04 0.26 0.03 0.10 0.09 0.99 25.31
0.00 0.03 0.01 0.00 0.01 0.11 0.01 0.18 0.01 0.02 0.01 0.00 0.01 0.05 0.02 0.00 0.03 0.16 0.04 0.01 0.01 0.00 0.02 0.02 0.02 0.00 0.00 0.01 0.03 0.00 0.01 0.01 0.13 3.40
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
10.5 Year
306
LATENT DEMAND BY YEAR - NEW MEXICO The Latent Demand for Online Sports Programming in New Mexico: 2002 - 2012 New Mexico % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.12 0.12 0.13 0.13 0.14 0.15 0.16 0.17 0.18 0.19 0.21
3.68% 3.69% 3.71% 3.73% 3.74% 3.73% 3.71% 3.70% 3.68% 3.67% 3.65%
0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com New Mexico - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Santa Fe Rio Rancho
Las Cruces
Others Albuquerque
The Latent Demand for Online Sports Programming in the United States and New Mexico: 2007
New Mexico
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southwest
10.6
307
CITIES SORTED BY RANK - NEW MEXICO
New Mexico - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Albuquerque (608,318) Rio Rancho (106,254) Santa Fe (89,089) Las Cruces (97,694) Farmington (59,758) Roswell (44,401) South Valley (39,060) Alamogordo (38,202) Clovis (34,268) Los Alamos (11,909) Hobbs (28,881) Carlsbad (24,812) Los Lunas (18,864) Gallup (18,329) Corrales (8,518) White Rock (6,045) North Valley (11,923) Ruidoso (12,507) Los Ranchos de Albuquerque (6,903) Eldorado at Santa Fe (5,799) Others (367,039) Total 1,638,573
37 351 546 726 1,025 1,971 1,975 2,008 2,323 2,647 2,773 2,918 3,194 3,358 3,674 3,712 4,163 4,235 4,550 4,631 N/A
0.058 0.013 0.009 0.007 0.006 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.026 0.147
39.71 8.55 6.14 5.06 3.84 2.06 2.06 2.02 1.69 1.45 1.38 1.30 1.17 1.09 0.98 0.96 0.81 0.79 0.71 0.69 17.55 100.0
1.48 0.32 0.23 0.19 0.14 0.08 0.08 0.08 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.65 3.73
0.20 0.04 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.50
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
10.7
CITIES SORTED BY ZIPCODE - NEW MEXICO
New Mexico - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Los Lunas (87031; 18,864) Corrales (87048; 8,518) Albuquerque (87104; 608,318) South Valley (87105; 39,060) Los Ranchos de Albuquerque (87107; 6,903) North Valley (87114; 11,923) Rio Rancho (87174; 106,254) Gallup (87317; 18,329) Farmington (87499; 59,758) Eldorado at Santa Fe (87505; 5,799)
3,194 3,674 37 1,975 4,550 4,163 351 3,358 1,025 4,631
0.002 0.001 0.058 0.003 0.001 0.001 0.013 0.002 0.006 0.001
1.17 0.98 39.71 2.06 0.71 0.81 8.55 1.09 3.84 0.69
0.04 0.04 1.48 0.08 0.03 0.03 0.32 0.04 0.14 0.03
0.01 0.00 0.20 0.01 0.00 0.00 0.04 0.01 0.02 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
308
New Mexico - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
White Rock (87544; 6,045) Los Alamos (87545; 11,909) Santa Fe (87592; 89,089) Las Cruces (88012; 97,694) Clovis (88101; 34,268) Roswell (88203; 44,401) Carlsbad (88220; 24,812) Hobbs (88240; 28,881) Alamogordo (88310; 38,202) Ruidoso (88345; 12,507) Others (N/A; 367,039) Total 1,638,573
3,712 2,647 546 726 2,323 1,971 2,918 2,773 2,008 4,235 N/A
0.001 0.002 0.009 0.007 0.002 0.003 0.002 0.002 0.003 0.001 0.026 0.147
0.96 1.45 6.14 5.06 1.69 2.06 1.30 1.38 2.02 0.79 17.55 100.0
0.04 0.05 0.23 0.19 0.06 0.08 0.05 0.05 0.08 0.03 0.65 3.73
0.00 0.01 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.09 0.50
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
10.8 Year
309
LATENT DEMAND BY YEAR - OKLAHOMA The Latent Demand for Online Sports Programming in Oklahoma: 2002 - 2012 Oklahoma % of Region % of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
0.20 0.21 0.21 0.22 0.23 0.25 0.26 0.28 0.30 0.32 0.34
6.09% 6.15% 6.21% 6.27% 6.31% 6.27% 6.22% 6.16% 6.11% 6.06% 6.01%
0.83% 0.83% 0.84% 0.84% 0.85% 0.84% 0.84% 0.83% 0.83% 0.82% 0.82%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Oklahoma - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln Edmond Broken Arrow Tulsa Others Oklahoma City
The Latent Demand for Online Sports Programming in the United States and Oklahoma: 2007
Oklahoma
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southwest
10.9
310
CITIES SORTED BY RANK - OKLAHOMA
Oklahoma - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Oklahoma City (599,130) Tulsa (356,791) Broken Arrow (120,812) Edmond (89,526) Norman (118,508) Moore (65,442) Lawton (75,872) Bixby (41,616) Owasso (41,106) Midwest City (57,157) Enid (45,378) Jenks (24,393) Bartlesville (34,327) Stillwater (46,214) Mustang (23,250) Muskogee (40,500) Yukon (23,325) Shawnee (33,171) Ardmore (26,366) Sand Springs (18,231) Ponca City (23,236) Claremore (20,877) Sapulpa (21,829) Del City (21,766) Choctaw (13,529) Bethany (18,645) Duncan (21,352) Altus (17,540) McAlester (17,783) Chickasha (18,465) Durant (19,193) El Reno (15,198) Tahlequah (20,177) Coweta (12,052) Guymon (11,555) Glenpool (9,945) Piedmont (7,418) Others (627,883) Total 2,799,558
44 98 240 364 429 767 915 1,117 1,160 1,196 1,642 1,787 1,950 2,023 2,035 2,188 2,209 2,489 3,001 3,013 3,031 3,065 3,117 3,131 3,253 3,303 3,327 3,858 3,972 4,099 4,104 4,178 4,213 4,274 4,455 4,472 4,619 N/A
0.052 0.032 0.016 0.012 0.011 0.007 0.006 0.005 0.005 0.005 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.045 0.248
21.14 12.72 6.53 4.93 4.39 2.87 2.49 2.14 2.07 2.02 1.48 1.35 1.24 1.19 1.18 1.08 1.07 0.93 0.75 0.74 0.74 0.73 0.71 0.71 0.67 0.66 0.65 0.54 0.51 0.49 0.49 0.48 0.47 0.47 0.44 0.43 0.41 18.09 100.0
1.33 0.80 0.41 0.31 0.28 0.18 0.16 0.13 0.13 0.13 0.09 0.08 0.08 0.07 0.07 0.07 0.07 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 1.13 6.27
0.18 0.11 0.06 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 0.84
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
311
10.10 CITIES SORTED BY ZIPCODE - OKLAHOMA Oklahoma - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Edmond (73003; 89,526) Bethany (73008; 18,645) Choctaw (73020; 13,529) Chickasha (73023; 18,465) El Reno (73036; 15,198) Mustang (73064; 23,250) Norman (73071; 118,508) Piedmont (73078; 7,418) Yukon (73099; 23,325) Del City (73135; 21,766) Oklahoma City (73136; 599,130) Midwest City (73145; 57,157) Moore (73160; 65,442) Ardmore (73403; 26,366) Lawton (73503; 75,872) Altus (73521; 17,540) Duncan (73536; 21,352) Enid (73701; 45,378) Guymon (73942; 11,555) Bartlesville (74005; 34,327) Bixby (74008; 41,616) Broken Arrow (74014; 120,812) Claremore (74019; 20,877) Glenpool (74033; 9,945) Jenks (74037; 24,393) Sand Springs (74063; 18,231) Sapulpa (74066; 21,829) Owasso (74073; 41,106) Stillwater (74078; 46,214) Tulsa (74183; 356,791) Muskogee (74403; 40,500) Coweta (74429; 12,052) Tahlequah (74464; 20,177) McAlester (74529; 17,783) Ponca City (74604; 23,236) Durant (74702; 19,193) Shawnee (74802; 33,171) Others (N/A; 627,883) Total 2,799,558
364 3,303 3,253 4,099 4,178 2,035 429 4,619 2,209 3,131 44 1,196 767 3,001 915 3,858 3,327 1,642 4,455 1,950 1,117 240 3,065 4,472 1,787 3,013 3,117 1,160 2,023 98 2,188 4,274 4,213 3,972 3,031 4,104 2,489 N/A
0.012 0.002 0.002 0.001 0.001 0.003 0.011 0.001 0.003 0.002 0.052 0.005 0.007 0.002 0.006 0.001 0.002 0.004 0.001 0.003 0.005 0.016 0.002 0.001 0.003 0.002 0.002 0.005 0.003 0.032 0.003 0.001 0.001 0.001 0.002 0.001 0.002 0.045 0.248
4.93 0.66 0.67 0.49 0.48 1.18 4.39 0.41 1.07 0.71 21.14 2.02 2.87 0.75 2.49 0.54 0.65 1.48 0.44 1.24 2.14 6.53 0.73 0.43 1.35 0.74 0.71 2.07 1.19 12.72 1.08 0.47 0.47 0.51 0.74 0.49 0.93 18.09 100.0
0.31 0.04 0.04 0.03 0.03 0.07 0.28 0.03 0.07 0.04 1.33 0.13 0.18 0.05 0.16 0.03 0.04 0.09 0.03 0.08 0.13 0.41 0.05 0.03 0.08 0.05 0.04 0.13 0.07 0.80 0.07 0.03 0.03 0.03 0.05 0.03 0.06 1.13 6.27
0.04 0.01 0.01 0.00 0.00 0.01 0.04 0.00 0.01 0.01 0.18 0.02 0.02 0.01 0.02 0.00 0.01 0.01 0.00 0.01 0.02 0.06 0.01 0.00 0.01 0.01 0.01 0.02 0.01 0.11 0.01 0.00 0.00 0.00 0.01 0.00 0.01 0.15 0.84
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
312
10.11 LATENT DEMAND BY YEAR - TEXAS Year
The Latent Demand for Online Sports Programming in Texas: 2002 - 2012 Texas % of Region
% of USA
_________________________________________________________________________________________________________
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
2.11 2.17 2.23 2.29 2.39 2.55 2.74 2.94 3.16 3.39 3.63
64.13% 64.31% 64.49% 64.67% 64.81% 64.69% 64.53% 64.36% 64.20% 64.03% 63.86%
8.71% 8.70% 8.70% 8.70% 8.70% 8.70% 8.70% 8.70% 8.71% 8.71% 8.71%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln
Austin Dallas San Antonio
Others
Houston
The Latent Demand for Online Sports Programming in the United States and Texas: 2007
Texas
www.icongrouponline.com
the United States
©2006 ICON Group International, Inc.
Southwest
313
10.12 CITIES SORTED BY RANK - TEXAS Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA
_________________________________________________________________________________________________________
Houston (2,199,251) San Antonio (1,557,318) Dallas (1,276,938) Austin (762,521) Fort Worth (865,939) Frisco (394,916) Plano (331,117) McKinney (380,065) El Paso (685,429) Arlington (452,825) Allen (234,359) Cedar Park (239,370) Kyle (260,044) Round Rock (198,282) Flower Mound (114,918) Garland (221,769) Corpus Christi (292,306) Missouri City (132,566) Sugar Land (116,265) Irving (203,434) Carrollton (146,371) Pearland (141,340) Laredo (309,867) Grand Prairie (187,276) League City (120,459) Richardson (125,390) Leander (144,919) Lubbock (235,157) Pflugerville (103,370) Mesquite (146,749) Wylie (126,699) Lewisville (134,516) Amarillo (203,952) Denton (178,476) Keller (72,708) Rowlett (88,047) Brownsville (247,771) The Colony (93,177) McAllen (176,543) Pasadena (152,100)
4 8 10 16 17 20 29 34 40 42 55 68 99 103 114 116 120 136 138 141 142 143 146 156 169 179 181 190 191 193 194 196 205 249 253 255 265 270 274 279
0.202 0.142 0.121 0.082 0.081 0.079 0.066 0.061 0.055 0.054 0.046 0.041 0.031 0.030 0.028 0.027 0.027 0.024 0.024 0.023 0.023 0.023 0.023 0.022 0.021 0.020 0.019 0.019 0.019 0.019 0.019 0.019 0.018 0.016 0.016 0.016 0.015 0.015 0.015 0.015
7.92 5.55 4.73 3.20 3.16 3.08 2.57 2.37 2.17 2.12 1.82 1.59 1.22 1.18 1.08 1.07 1.05 0.94 0.94 0.90 0.90 0.89 0.89 0.86 0.80 0.77 0.76 0.74 0.73 0.73 0.73 0.73 0.70 0.62 0.62 0.61 0.60 0.59 0.58 0.58
5.13 3.59 3.06 2.07 2.04 1.99 1.66 1.53 1.40 1.37 1.18 1.03 0.79 0.76 0.70 0.69 0.68 0.61 0.61 0.58 0.58 0.58 0.57 0.56 0.52 0.50 0.49 0.48 0.47 0.47 0.47 0.47 0.45 0.40 0.40 0.40 0.39 0.38 0.38 0.37
0.69 0.48 0.41 0.28 0.27 0.27 0.22 0.21 0.19 0.18 0.16 0.14 0.11 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
314
Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Rockwall (87,423) Sachse (72,089) Grapevine (67,118) Coppell (49,462) Cedar Hill (79,120) Southlake (36,092) The Woodlands (55,649) Corinth (60,445) Killeen (134,382) Mansfield (66,066) North Richland Hills (77,682) Midland (107,802) Georgetown (77,728) Tyler (110,013) DeSoto (64,454) Abilene (111,397) Mission (119,262) Beaumont (107,643) Waco (132,074) Colleyville (29,385) New Braunfels (83,815) Burleson (66,011) Euless (67,132) Friendswood (46,832) Odessa (98,817) Wichita Falls (91,831) Edinburg (102,521) Bedford (52,446) Baytown (69,981) San Angelo (87,059) Longview (81,572) Atascocita (35,757) Highland Village (25,084) Pharr (102,704) San Marcos (94,693) Conroe (71,130) Victoria (65,068) Saginaw (42,821) University Park (24,841) Harlingen (75,449) Cibolo (41,839) West University Place (16,815) Hurst (43,242) Bryan (68,325)
289 344 370 374 379 381 383 386 398 421 424 439 443 513 524 533 539 560 574 580 598 611 612 631 679 715 725 754 761 774 793 839 863 898 925 938 958 966 993 1,006 1,023 1,050 1,062 1,074
0.014 0.013 0.012 0.012 0.012 0.012 0.012 0.012 0.012 0.011 0.011 0.011 0.011 0.009 0.009 0.009 0.009 0.009 0.009 0.009 0.008 0.008 0.008 0.008 0.008 0.008 0.007 0.007 0.007 0.007 0.007 0.007 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.006 0.005 0.005
0.56 0.50 0.47 0.47 0.47 0.47 0.47 0.47 0.46 0.43 0.43 0.42 0.41 0.37 0.37 0.36 0.36 0.34 0.34 0.34 0.33 0.33 0.33 0.32 0.30 0.29 0.29 0.28 0.28 0.28 0.27 0.26 0.25 0.25 0.24 0.24 0.24 0.23 0.23 0.22 0.22 0.22 0.21 0.21
0.36 0.32 0.31 0.31 0.30 0.30 0.30 0.30 0.29 0.28 0.28 0.27 0.27 0.24 0.24 0.23 0.23 0.22 0.22 0.22 0.21 0.21 0.21 0.21 0.20 0.19 0.19 0.18 0.18 0.18 0.18 0.17 0.16 0.16 0.16 0.15 0.15 0.15 0.15 0.15 0.14 0.14 0.14 0.14
0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
315
Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Midlothian (43,277) Lancaster (48,535) La Porte (37,743) Spring (36,385) Bellaire (21,528) Rosenberg (54,306) Temple (54,505) Fairview (17,720) Mission Bend (30,831) College Station (86,707) Texas City (50,253) Deer Park (28,992) Lake Jackson (29,015) Forney (33,958) Duncanville (33,267) Haltom City (43,726) Watauga (29,708) Galveston (57,700) Stafford (32,395) Waxahachie (37,594) Roman Forest (23,307) Port Arthur (53,719) Sherman (41,502) Harker Heights (32,441) Cleburne (39,179) Weatherford (36,338) Benbrook (26,592) Farmers Branch (24,449) New Territory (13,861) Highland Park (8,705) Brushy Creek (15,371) Channelview (29,685) Weslaco (47,765) Horizon City (25,792) Cinco Ranch (11,196) Lufkin (35,970) Copperas Cove (31,275) Del Rio (42,416) Helotes (14,916) Pecan Grove (13,551) Texarkana (37,664) Ennis (28,658) Fort Hood (33,711) Terrell (32,483)
1,093 1,102 1,116 1,143 1,233 1,238 1,250 1,261 1,292 1,310 1,336 1,352 1,362 1,363 1,392 1,413 1,419 1,440 1,476 1,482 1,519 1,676 1,679 1,704 1,709 1,732 1,748 1,769 1,813 1,819 1,820 1,857 1,864 1,888 1,901 2,001 2,003 2,036 2,060 2,089 2,100 2,106 2,138 2,177
0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003
0.21 0.21 0.21 0.20 0.19 0.19 0.19 0.19 0.18 0.18 0.18 0.17 0.17 0.17 0.17 0.17 0.17 0.16 0.16 0.16 0.16 0.14 0.14 0.14 0.14 0.13 0.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11
0.14 0.14 0.13 0.13 0.12 0.12 0.12 0.12 0.12 0.12 0.12 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
316
Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Jollyville (15,813) Hewitt (18,983) Prosper (16,267) Huntsville (38,258) Schertz (18,694) Seguin (32,226) Trophy Club (10,912) Greenville (29,113) San Juan (43,371) Universal City (19,111) Alvin (24,478) Royse City (21,811) Fair Oaks Ranch (9,012) Katy (17,556) Seabrook (16,511) Cloverleaf (23,508) Portland (18,092) Angleton (20,558) Lucas (8,643) Elgin (22,207) Crowley (18,236) Lakeway (9,729) Dickinson (19,850) Corsicana (30,450) Hunters Creek Village (4,735) Kerrville (25,005) Eagle Pass (33,890) Denison (25,324) Paris (28,705) Sunnyvale (9,051) Lockhart (21,327) Glenn Heights (14,830) Buda (13,841) Nacogdoches (33,003) Socorro (30,807) Richmond (20,983) Greatwood (6,640) Balch Springs (19,227) Canyon Lake (16,870) Taylor (18,335) Bunker Hill Village (3,938) Marshall (22,898) Nederland (15,177) Kingsville (24,359)
2,195 2,204 2,230 2,238 2,245 2,265 2,281 2,285 2,329 2,369 2,415 2,463 2,518 2,520 2,526 2,562 2,565 2,600 2,605 2,622 2,638 2,661 2,695 2,709 2,767 2,793 2,798 2,810 2,848 2,850 2,906 2,927 2,954 2,955 2,974 3,014 3,068 3,076 3,087 3,098 3,130 3,151 3,185 3,221
0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.003 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002
0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07 0.07
0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
317
Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Plainview (21,020) Piney Point Village (3,573) San Benito (27,432) Converse (13,671) Big Spring (22,521) Bastrop (15,822) Live Oak (13,160) Alice (20,818) Santa Fe (13,283) Woodway (8,803) Addison (12,692) Krum (11,540) White Settlement (18,379) Brownwood (21,583) Robinson (11,913) Gainesville (19,103) Parker (5,701) Humble (15,295) Groves (13,527) Port Neches (12,144) South Houston (18,023) Palestine (18,685) West Odessa (17,799) Jersey Village (8,080) Azle (12,726) Lost Creek (4,729) Lago Vista (9,468) Forest Hill (14,296) Bay City (17,566) Double Oak (4,702) Boerne (12,683) Wells Branch (11,271) Uvalde (20,849) Hidalgo (26,243) Sulphur Springs (16,769) Hickory Creek (7,342) Brenham (15,798) Dumas (14,027) Sanger (12,552) Eagle Mountain (6,599) Lake Dallas (9,634) Belton (15,516) Anderson Mill (8,953) Orange (16,710) Lumberton (11,621)
3,255 3,265 3,276 3,289 3,369 3,370 3,376 3,384 3,390 3,451 3,458 3,504 3,539 3,578 3,586 3,607 3,632 3,642 3,649 3,650 3,663 3,681 3,731 3,747 3,754 3,757 3,788 3,817 3,821 3,829 3,830 3,851 3,865 3,946 3,952 3,959 3,960 3,967 3,969 3,991 4,014 4,017 4,037 4,050 4,076
0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.002 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001
0.07 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
318
Texas - Cities Sorted by Rank: Online Sports Programming in 2007, US $ mln City (population) USA Rank US $ mln % State % Region % USA _________________________________________________________________________________________________________
Shady Hollow (5,140) Mount Pleasant (16,816) La Marque (13,898) Leon Valley (9,804) Alamo (20,009) Gatesville (16,161) Seagoville (11,853) Athens (16,189) Tomball (12,550) Fredericksburg (14,632) Alamo Heights (7,263) Stephenville (16,993) Timberwood Park (5,889) Rockport (14,176) Rendon (9,022) Shavano Park (4,227) Aldine (13,979) Mineral Wells (16,602) Melissa (7,396) Windemere (6,868) Canyon (13,616) Argyle (4,805) Kennedale (8,883) Kaufman (13,324) Kilgore (12,623) Oak Point (5,400) Pampa (13,608) Garden Ridge (4,699) The Hills (3,666) Terrell Hills (5,305) Donna (18,436) Hereford (14,029) Granbury (11,541) Heath (4,149) Willow Park (5,431) Others (2,423,083) Total 23,093,301
4,092 4,098 4,101 4,119 4,134 4,148 4,151 4,158 4,168 4,176 4,186 4,206 4,219 4,232 4,259 4,279 4,303 4,310 4,325 4,367 4,373 4,391 4,409 4,451 4,465 4,471 4,493 4,500 4,515 4,523 4,526 4,564 4,571 4,604 4,650 N/A
0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.001 0.197 2.554
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 7.73 100.0
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 5.00 64.69
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 8.70
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
319
10.13 CITIES SORTED BY ZIPCODE - TEXAS Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Addison (75001; 12,692) Lucas (75002; 8,643) Allen (75002; 234,359) Parker (75002; 5,701) Carrollton (75007; 146,371) Denison (75020; 25,324) Plano (75026; 331,117) Flower Mound (75027; 114,918) Lewisville (75029; 134,516) Heath (75032; 4,149) The Colony (75034; 93,177) Frisco (75034; 394,916) Garland (75043; 221,769) Sachse (75048; 72,089) Grand Prairie (75050; 187,276) Irving (75061; 203,434) Lake Dallas (75065; 9,634) Hickory Creek (75065; 7,342) Oak Point (75068; 5,400) Fairview (75069; 17,720) McKinney (75069; 380,065) Melissa (75071; 7,396) Highland Village (75077; 25,084) Double Oak (75077; 4,702) Prosper (75078; 16,267) Richardson (75083; 125,390) Rockwall (75087; 87,423) Rowlett (75088; 88,047) Sherman (75092; 41,502) Wylie (75098; 126,699) Coppell (75099; 49,462) Cedar Hill (75104; 79,120) Corsicana (75109; 30,450) Ennis (75120; 28,658) DeSoto (75123; 64,454) Forney (75126; 33,958) Duncanville (75137; 33,267) Kaufman (75142; 13,324) Lancaster (75146; 48,535) Glenn Heights (75154; 14,830) Seagoville (75159; 11,853) Terrell (75161; 32,483)
3,458 2,605 55 3,632 142 2,810 29 114 196 4,604 270 20 116 344 156 141 4,014 3,959 4,471 1,261 34 4,325 863 3,829 2,230 179 289 255 1,679 194 374 379 2,709 2,106 524 1,363 1,392 4,451 1,102 2,927 4,151 2,177
0.002 0.002 0.046 0.001 0.023 0.002 0.066 0.028 0.019 0.001 0.015 0.079 0.027 0.013 0.022 0.023 0.001 0.001 0.001 0.005 0.061 0.001 0.006 0.001 0.003 0.020 0.014 0.016 0.004 0.019 0.012 0.012 0.002 0.003 0.009 0.004 0.004 0.001 0.005 0.002 0.001 0.003
0.06 0.09 1.82 0.06 0.90 0.08 2.57 1.08 0.73 0.04 0.59 3.08 1.07 0.50 0.86 0.90 0.05 0.05 0.04 0.19 2.37 0.04 0.25 0.05 0.10 0.77 0.56 0.61 0.14 0.73 0.47 0.47 0.08 0.11 0.37 0.17 0.17 0.04 0.21 0.07 0.05 0.11
0.04 0.06 1.18 0.04 0.58 0.05 1.66 0.70 0.47 0.03 0.38 1.99 0.69 0.32 0.56 0.58 0.03 0.03 0.03 0.12 1.53 0.03 0.16 0.03 0.07 0.50 0.36 0.40 0.09 0.47 0.31 0.30 0.05 0.07 0.24 0.11 0.11 0.03 0.14 0.05 0.03 0.07
0.01 0.01 0.16 0.00 0.08 0.01 0.22 0.09 0.06 0.00 0.05 0.27 0.09 0.04 0.08 0.08 0.00 0.00 0.00 0.02 0.21 0.00 0.02 0.00 0.01 0.07 0.05 0.05 0.01 0.06 0.04 0.04 0.01 0.01 0.03 0.02 0.01 0.00 0.02 0.01 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
320
Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Waxahachie (75168; 37,594) Balch Springs (75180; 19,227) Sunnyvale (75182; 9,051) Mesquite (75187; 146,749) Royse City (75189; 21,811) University Park (75205; 24,841) Highland Park (75219; 8,705) Farmers Branch (75234; 24,449) Dallas (75344; 1,276,938) Greenville (75404; 29,113) Mount Pleasant (75455; 16,816) Paris (75461; 28,705) Sulphur Springs (75483; 16,769) Texarkana (75507; 37,664) Longview (75602; 81,572) Kilgore (75662; 12,623) Marshall (75672; 22,898) Tyler (75711; 110,013) Athens (75752; 16,189) Palestine (75882; 18,685) Lufkin (75915; 35,970) Nacogdoches (75962; 33,003) Arlington (76018; 452,825) Azle (76020; 12,726) Bedford (76022; 52,446) Burleson (76028; 66,011) Cleburne (76031; 39,179) Colleyville (76034; 29,385) Crowley (76036; 18,236) Euless (76040; 67,132) Granbury (76049; 11,541) Hurst (76054; 43,242) Kennedale (76060; 8,883) Mansfield (76063; 66,066) Midlothian (76065; 43,277) Mineral Wells (76067; 16,602) Willow Park (76086; 5,431) Weatherford (76087; 36,338) Southlake (76092; 36,092) Grapevine (76092; 67,118) White Settlement (76108; 18,379) Haltom City (76111; 43,726) Benbrook (76116; 26,592) Saginaw (76131; 42,821)
1,482 3,076 2,850 193 2,463 993 1,819 1,769 10 2,285 4,098 2,848 3,952 2,100 793 4,465 3,151 513 4,158 3,681 2,001 2,955 42 3,754 754 611 1,709 580 2,638 612 4,571 1,062 4,409 421 1,093 4,310 4,650 1,732 381 370 3,539 1,413 1,748 966
0.004 0.002 0.002 0.019 0.002 0.006 0.003 0.003 0.121 0.003 0.001 0.002 0.001 0.003 0.007 0.001 0.002 0.009 0.001 0.001 0.003 0.002 0.054 0.001 0.007 0.008 0.003 0.009 0.002 0.008 0.001 0.005 0.001 0.011 0.005 0.001 0.001 0.003 0.012 0.012 0.002 0.004 0.003 0.006
0.16 0.07 0.08 0.73 0.09 0.23 0.13 0.13 4.73 0.10 0.05 0.08 0.05 0.11 0.27 0.04 0.07 0.37 0.05 0.06 0.12 0.07 2.12 0.05 0.28 0.33 0.14 0.34 0.08 0.33 0.04 0.21 0.04 0.43 0.21 0.04 0.04 0.13 0.47 0.47 0.06 0.17 0.13 0.23
0.10 0.05 0.05 0.47 0.06 0.15 0.08 0.09 3.06 0.06 0.03 0.05 0.03 0.07 0.18 0.03 0.04 0.24 0.03 0.04 0.08 0.05 1.37 0.04 0.18 0.21 0.09 0.22 0.05 0.21 0.03 0.14 0.03 0.28 0.14 0.03 0.03 0.09 0.30 0.31 0.04 0.11 0.09 0.15
0.01 0.01 0.01 0.06 0.01 0.02 0.01 0.01 0.41 0.01 0.00 0.01 0.00 0.01 0.02 0.00 0.01 0.03 0.00 0.00 0.01 0.01 0.18 0.00 0.02 0.03 0.01 0.03 0.01 0.03 0.00 0.02 0.00 0.04 0.02 0.00 0.00 0.01 0.04 0.04 0.01 0.01 0.01 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
321
Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Forest Hill (76140; 14,296) Rendon (76140; 9,022) Watauga (76148; 29,708) Fort Worth (76163; 865,939) Eagle Mountain (76179; 6,599) North Richland Hills (76182; 77,682) Denton (76202; 178,476) Corinth (76208; 60,445) Argyle (76226; 4,805) Gainesville (76240; 19,103) Keller (76248; 72,708) Krum (76249; 11,540) Trophy Club (76262; 10,912) Sanger (76266; 12,552) Wichita Falls (76305; 91,831) Stephenville (76401; 16,993) Temple (76504; 54,505) Belton (76513; 15,516) Copperas Cove (76522; 31,275) Fort Hood (76544; 33,711) Killeen (76545; 134,382) Harker Heights (76548; 32,441) Taylor (76574; 18,335) Gatesville (76596; 16,161) Hewitt (76643; 18,983) Robinson (76706; 11,913) Waco (76706; 132,074) Woodway (76712; 8,803) Brownwood (76801; 21,583) San Angelo (76901; 87,059) West University Place (77005; 16,815) Cloverleaf (77015; 23,508) Piney Point Village (77024; 3,573) Bunker Hill Village (77024; 3,938) Hunters Creek Village (77024; 4,735) Aldine (77039; 13,979) Jersey Village (77041; 8,080) Houston (77059; 2,199,251) Mission Bend (77083; 30,831) Conroe (77304; 71,130) Humble (77325; 15,295) Huntsville (77341; 38,258) Atascocita (77346; 35,757) Roman Forest (77357; 23,307)
3,817 4,259 1,419 17 3,991 424 249 386 4,391 3,607 253 3,504 2,281 3,969 715 4,206 1,250 4,017 2,003 2,138 398 1,704 3,098 4,148 2,204 3,586 574 3,451 3,578 774 1,050 2,562 3,265 3,130 2,767 4,303 3,747 4 1,292 938 3,642 2,238 839 1,519
0.001 0.001 0.004 0.081 0.001 0.011 0.016 0.012 0.001 0.001 0.016 0.002 0.003 0.001 0.008 0.001 0.005 0.001 0.003 0.003 0.012 0.004 0.002 0.001 0.003 0.001 0.009 0.002 0.001 0.007 0.006 0.002 0.002 0.002 0.002 0.001 0.001 0.202 0.005 0.006 0.001 0.003 0.007 0.004
0.05 0.05 0.17 3.16 0.05 0.43 0.62 0.47 0.04 0.06 0.62 0.06 0.10 0.05 0.29 0.05 0.19 0.05 0.12 0.11 0.46 0.14 0.07 0.05 0.10 0.06 0.34 0.06 0.06 0.28 0.22 0.09 0.07 0.07 0.08 0.04 0.05 7.92 0.18 0.24 0.06 0.10 0.26 0.16
0.03 0.03 0.11 2.04 0.03 0.28 0.40 0.30 0.03 0.04 0.40 0.04 0.06 0.03 0.19 0.03 0.12 0.03 0.08 0.07 0.29 0.09 0.04 0.03 0.07 0.04 0.22 0.04 0.04 0.18 0.14 0.06 0.04 0.04 0.05 0.03 0.04 5.13 0.12 0.15 0.04 0.07 0.17 0.10
0.00 0.00 0.01 0.27 0.00 0.04 0.05 0.04 0.00 0.00 0.05 0.01 0.01 0.00 0.03 0.00 0.02 0.00 0.01 0.01 0.04 0.01 0.01 0.00 0.01 0.01 0.03 0.01 0.01 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.69 0.02 0.02 0.00 0.01 0.02 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
322
Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Tomball (77375; 12,550) The Woodlands (77386; 55,649) Spring (77388; 36,385) Bellaire (77402; 21,528) Bay City (77414; 17,566) Cinco Ranch (77450; 11,196) Katy (77450; 17,556) Missouri City (77459; 132,566) Pecan Grove (77469; 13,551) Richmond (77469; 20,983) Rosenberg (77471; 54,306) Stafford (77477; 32,395) Greatwood (77479; 6,640) New Territory (77479; 13,861) Sugar Land (77496; 116,265) Pasadena (77501; 152,100) Santa Fe (77510; 13,283) Alvin (77511; 24,478) Angleton (77515; 20,558) Baytown (77522; 69,981) Channelview (77530; 29,685) Deer Park (77536; 28,992) Dickinson (77539; 19,850) Friendswood (77546; 46,832) Galveston (77555; 57,700) Lake Jackson (77566; 29,015) La Marque (77568; 13,898) La Porte (77571; 37,743) League City (77574; 120,459) Pearland (77584; 141,340) Seabrook (77586; 16,511) South Houston (77587; 18,023) Texas City (77592; 50,253) Groves (77619; 13,527) Nederland (77627; 15,177) Orange (77632; 16,710) Port Arthur (77641; 53,719) Port Neches (77651; 12,144) Lumberton (77657; 11,621) Beaumont (77706; 107,643) Bryan (77802; 68,325) Brenham (77834; 15,798) College Station (77843; 86,707) Victoria (77901; 65,068)
4,168 383 1,143 1,233 3,821 1,901 2,520 136 2,089 3,014 1,238 1,476 3,068 1,813 138 279 3,390 2,415 2,600 761 1,857 1,352 2,695 631 1,440 1,362 4,101 1,116 169 143 2,526 3,663 1,336 3,649 3,185 4,050 1,676 3,650 4,076 560 1,074 3,960 1,310 958
0.001 0.012 0.005 0.005 0.001 0.003 0.002 0.024 0.003 0.002 0.005 0.004 0.002 0.003 0.024 0.015 0.002 0.002 0.002 0.007 0.003 0.004 0.002 0.008 0.004 0.004 0.001 0.005 0.021 0.023 0.002 0.001 0.005 0.001 0.002 0.001 0.004 0.001 0.001 0.009 0.005 0.001 0.005 0.006
0.05 0.47 0.20 0.19 0.05 0.12 0.09 0.94 0.11 0.07 0.19 0.16 0.07 0.13 0.94 0.58 0.06 0.09 0.09 0.28 0.13 0.17 0.08 0.32 0.16 0.17 0.05 0.21 0.80 0.89 0.09 0.06 0.18 0.06 0.07 0.05 0.14 0.06 0.05 0.34 0.21 0.05 0.18 0.24
0.03 0.30 0.13 0.12 0.03 0.08 0.06 0.61 0.07 0.05 0.12 0.10 0.05 0.08 0.61 0.37 0.04 0.06 0.06 0.18 0.08 0.11 0.05 0.21 0.11 0.11 0.03 0.13 0.52 0.58 0.06 0.04 0.12 0.04 0.04 0.03 0.09 0.04 0.03 0.22 0.14 0.03 0.12 0.15
0.00 0.04 0.02 0.02 0.00 0.01 0.01 0.08 0.01 0.01 0.02 0.01 0.01 0.01 0.08 0.05 0.01 0.01 0.01 0.02 0.01 0.02 0.01 0.03 0.01 0.02 0.00 0.02 0.07 0.08 0.01 0.00 0.02 0.00 0.01 0.00 0.01 0.00 0.00 0.03 0.02 0.00 0.02 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
www.icongrouponline.com
©2006 ICON Group International, Inc.
Southwest
323
Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
_________________________________________________________________________________________________________
Boerne (78006; 12,683) Fair Oaks Ranch (78015; 9,012) Helotes (78023; 14,916) Kerrville (78028; 25,005) Laredo (78043; 309,867) Cibolo (78108; 41,839) Converse (78109; 13,671) New Braunfels (78132; 83,815) Canyon Lake (78133; 16,870) Universal City (78148; 19,111) Schertz (78154; 18,694) Live Oak (78154; 13,160) Seguin (78155; 32,226) Terrell Hills (78209; 5,305) Alamo Heights (78209; 7,263) San Antonio (78248; 1,557,318) Shavano Park (78249; 4,227) Leon Valley (78254; 9,804) Timberwood Park (78258; 5,889) Garden Ridge (78266; 4,699) Alice (78333; 20,818) Kingsville (78364; 24,359) Portland (78374; 18,092) Rockport (78382; 14,176) Corpus Christi (78465; 292,306) McAllen (78502; 176,543) Alamo (78516; 20,009) Brownsville (78526; 247,771) Donna (78537; 18,436) Edinburg (78539; 102,521) Harlingen (78553; 75,449) Hidalgo (78557; 26,243) Mission (78574; 119,262) Pharr (78577; 102,704) San Benito (78586; 27,432) San Juan (78589; 43,371) Weslaco (78596; 47,765) Bastrop (78602; 15,822) Buda (78610; 13,841) Cedar Park (78613; 239,370) Elgin (78621; 22,207) Fredericksburg (78624; 14,632) Georgetown (78626; 77,728) Kyle (78640; 260,044) Lockhart (78644; 21,327)
3,830 2,518 2,060 2,793 146 1,023 3,289 598 3,087 2,369 2,245 3,376 2,265 4,523 4,186 8 4,279 4,119 4,219 4,500 3,384 3,221 2,565 4,232 120 274 4,134 265 4,526 725 1,006 3,946 539 898 3,276 2,329 1,864 3,370 2,954 68 2,622 4,176 443 99 2,906
0.001 0.002 0.003 0.002 0.023 0.006 0.002 0.008 0.002 0.002 0.003 0.002 0.003 0.001 0.001 0.142 0.001 0.001 0.001 0.001 0.002 0.002 0.002 0.001 0.027 0.015 0.001 0.015 0.001 0.007 0.006 0.001 0.009 0.006 0.002 0.002 0.003 0.002 0.002 0.041 0.002 0.001 0.011 0.031 0.002
0.05 0.09 0.11 0.08 0.89 0.22 0.06 0.33 0.07 0.09 0.10 0.06 0.10 0.04 0.05 5.55 0.05 0.05 0.05 0.04 0.06 0.07 0.09 0.05 1.05 0.58 0.05 0.60 0.04 0.29 0.22 0.05 0.36 0.25 0.06 0.10 0.12 0.06 0.07 1.59 0.08 0.05 0.41 1.22 0.08
0.03 0.06 0.07 0.05 0.57 0.14 0.04 0.21 0.05 0.06 0.07 0.04 0.06 0.03 0.03 3.59 0.03 0.03 0.03 0.03 0.04 0.04 0.06 0.03 0.68 0.38 0.03 0.39 0.03 0.19 0.15 0.03 0.23 0.16 0.04 0.06 0.08 0.04 0.05 1.03 0.05 0.03 0.27 0.79 0.05
0.00 0.01 0.01 0.01 0.08 0.02 0.01 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.48 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.00 0.09 0.05 0.00 0.05 0.00 0.03 0.02 0.00 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.14 0.01 0.00 0.04 0.11 0.01
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Source: Philip M. Parker, INSEAD, copyright 2006, www.icongrouponline.com
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Southwest
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Texas - Cities Sorted by Zipcode: Online Sports Programming in 2007, US $ mln City (zipcode; population) USA Rank US $ mln % State % Region
% USA
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Lago Vista (78645; 9,468) Leander (78645; 144,919) Windemere (78660; 6,868) Round Rock (78664; 198,282) San Marcos (78666; 94,693) Pflugerville (78691; 103,370) Brushy Creek (78717; 15,371) Wells Branch (78728; 11,271) Jollyville (78729; 15,813) Lakeway (78734; 9,729) The Hills (78738; 3,666) Shady Hollow (78739; 5,140) Lost Creek (78746; 4,729) Anderson Mill (78750; 8,953) Austin (78783; 762,521) Uvalde (78801; 20,849) Del Rio (78840; 42,416) Eagle Pass (78852; 33,890) Canyon (79015; 13,616) Dumas (79029; 14,027) Hereford (79045; 14,029) Pampa (79066; 13,608) Plainview (79072; 21,020) Amarillo (79119; 203,952) Lubbock (79490; 235,157) Abilene (79699; 111,397) Midland (79703; 107,802) Big Spring (79720; 22,521) West Odessa (79763; 17,799) Odessa (79765; 98,817) Horizon City (79927; 25,792) Socorro (79929; 30,807) El Paso (88510; 685,429) Others (N/A; 2,423,083) Total 23,093,301
3,788 181 4,367 103 925 191 1,820 3,851 2,195 2,661 4,515 4,092 3,757 4,037 16 3,865 2,036 2,798 4,373 3,967 4,564 4,493 3,255 205 190 533 439 3,369 3,731 679 1,888 2,974 40 N/A
0.001 0.019 0.001 0.030 0.006 0.019 0.003 0.001 0.003 0.002 0.001 0.001 0.001 0.001 0.082 0.001 0.003 0.002 0.001 0.001 0.001 0.001 0.002 0.018 0.019 0.009 0.011 0.002 0.001 0.008 0.003 0.002 0.055 0.197 2.554
0.05 0.76 0.04 1.18 0.24 0.73 0.13 0.05 0.10 0.08 0.04 0.05 0.05 0.05 3.20 0.05 0.11 0.08 0.04 0.05 0.04 0.04 0.07 0.70 0.74 0.36 0.42 0.06 0.05 0.30 0.12 0.07 2.17 7.73 100.0
0.03 0.49 0.03 0.76 0.16 0.47 0.08 0.03 0.07 0.05 0.03 0.03 0.04 0.03 2.07 0.03 0.07 0.05 0.03 0.03 0.03 0.03 0.04 0.45 0.48 0.23 0.27 0.04 0.04 0.20 0.08 0.05 1.40 5.00 64.69
0.00 0.07 0.00 0.10 0.02 0.06 0.01 0.00 0.01 0.01 0.00 0.00 0.00 0.00 0.28 0.00 0.01 0.01 0.00 0.00 0.00 0.00 0.01 0.06 0.06 0.03 0.04 0.01 0.00 0.03 0.01 0.01 0.19 0.67 8.70
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2006, www.icongroup.com
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