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title: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: subject publication date: lcc: ddc: subject:
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Page i The 2000-2005 World Outlook for Educational Software
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COPYRIGHT NOTICE ISBN: 0-7576-5225-5 All of Icon Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither Icon Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report.
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Page iii About Icon Group Ltd. Icon Group Ltd.'s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women's rights, children's rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country's strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of highend global market research to the manager's personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email:
[email protected]. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group Customer Service 4370 La Jolla Village Drive, Fourth Floor San Diego, CA 92122 USA Tel: 858-546-4340 Fax: 858-546-4341 Email:
[email protected] URL: www.icongroupedition.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions.
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Page iv Table of Contents 1 INTRODUCTION 1.1 Overview 1.2 Market Potential Estimation Methodology 1.3 The Worldwide Market Potential for Educational Software 2 AFRICA: EDUCATIONAL SOFTWARE 2.1 Executive Summary 2.2 Algeria 2.3 Angola 2.4 Benin 2.5 Botswana 2.6 Burkina Faso 2.7 Burundi 2.8 Cameroon 2.9 Cape Verde 2.10 Central African Republic 2.11 Chad 2.12 Comoros 2.13 Congo (formerly Zaire) 2.14 Djibouti 2.15 Egypt 2.16 Equatorial Guinea 2.17 Eritrea 2.18 Ethiopia 2.19 Gabon 2.20 Ghana 2.21 Guinea 2.22 Guinea-Bissau 2.23 Ivory coast 2.24 Kenya 2.25 Lesotho 2.26 Liberia 2.27 Libya 2.28 Madagascar 2.29 Malawi 2.30 Mali 2.31 Mauritania 2.32 Mauritius 2.33 Morocco 2.34 Mozambique 2.35 Namibia 2.36 Niger 2.37 Nigeria
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< previous page Page vi 4 EUROPE: EDUCATIONAL SOFTWARE 4.1 Executive Summary 4.2 Albania 4.3 Andorra 4.4 Austria 4.5 Belarus 4.6 Belgium 4.7 Bosnia and Herzegovina 4.8 Bulgaria 4.9 Croatia 4.10 Cyprus 4.11 Czech Republic 4.12 Denmark 4.13 Estonia 4.14 Finland 4.15 France 4.16 Georgia 4.17 Germany 4.18 Greece 4.19 Hungary 4.20 Iceland 4.21 Ireland 4.22 Italy 4.23 Kazakhstan 4.24 Latvia 4.25 Liechtenstein 4.26 Lithuania 4.27 Luxembourg 4.28 Macedonia 4.29 Malta 4.30 Moldova 4.31 Monaco 4.32 Netherlands 4.33 Norway 4.34 Poland 4.35 Portugal 4.36 Romania 4.37 Russia 4.38 Serbia and Montenegro 4.39 Slovakia 4.40 Slovenia 4.41 Spain 4.42 Sweden 4.43 Switzerland
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Page vii 4.44 Ukraine 4.45 United Kingdom 5 LATIN AMERICA: EDUCATIONAL SOFTWARE 5.1 Executive Summary 5.2 Argentina 5.3 Belize 5.4 Bolivia 5.5 Brazil 5.6 Chile 5.7 Colombia 5.8 Costa Rica 5.9 Ecuador 5.10 El Salvador 5.11 Guatemala 5.12 Guyana 5.13 Honduras 5.14 Mexico 5.15 Nicaragua 5.16 Panama 5.17 Paraguay 5.18 Peru 5.19 Suriname 5.20 Uruguay 5.21 Venezuela 6 NORTH AMERICA & THE CARIBBEAN: EDUCATIONAL SOFTWARE 6.1 Executive Summary 6.2 Antigua and Barbuda 6.3 Bahamas 6.4 Barbados 6.5 Bermuda 6.6 Canada 6.7 Cuba 6.8 Dominica 6.9 Dominican Republic 6.10 Grenada 6.11 Haiti 6.12 Jamaica 6.13 Martinique 6.14 Netherlands Antilles 6.15 St. Kitts and Nevis 6.16 St. Lucia 6.17 St. Vincent and the Grenadines 6.18 Trinidad and Tobago
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Page viii 6.19 United States 7 OCEANA: EDUCATIONAL SOFTWARE 7.1 Executive Summary 7.2 American Samoa 7.3 Australia 7.4 Fiji 7.5 Kiribati 7.6 Marshall Islands 7.7 Micronesia Federation 7.8 Nauru 7.9 New Zealand 7.10 Palau 7.11 Solomon Islands 7.12 Tonga 7.13 Tuvalu 7.14 Vanuatu 8 THE MIDDLE EAST: EDUCATIONAL SOFTWARE 8.1 Executive Summary 8.2 Afghanistan 8.3 Armenia 8.4 Azerbaijan 8.5 Bahrain 8.6 Iran 8.7 Iraq 8.8 Israel 8.9 Jordan 8.10 Kuwait 8.11 Kyrgyzstan 8.12 Lebanon 8.13 Oman 8.14 Pakistan 8.15 Qatar 8.16 Saudi Arabia 8.17 Syrian Arab Republic 8.18 Tajikistan 8.19 Turkey 8.20 Turkmenistan 8.21 United Arab Emirates 8.22 Uzbekistan 8.23 Yemen 9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 Disclaimers & Safe Harbor 9.2 Icon Group Ltd. User Agreement Provisions
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Page 9 1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group's primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.'s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for educational software across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: million US $. As shown in the report, the market potential for educational software is expected to reach $2,393.36 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $830.38 million or 34.70 percent, followed by North America & the Caribbean with $741.27 million or 30.97 percent, and then Asia with $497.41 million or 20.78 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 86.45 percent of the world wide demand for educational software. 1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world's 230 countries, however, few statistics are available. For these, Icon Group uses
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Page 10 econometric models to estimate these markets, and forecast these over time. As true for all forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socio-economic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use crosscountry econometric models of demand, often called a cross-sectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, mediumand long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling crossmarket demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forward-looking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.
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Page 11 1.3 THE WORLDWIDE MARKET POTENTIAL FOR EDUCATIONAL SOFTWARE Worldwide Market Potential for Educational Software (million US $): 2000 Region Latent Demand million US $ % of Globe Europe 619 36.6 North America & the Caribbean 466 27.5 Asia 365 21.6 Latin America 91 5.4 Middle East 89 5.3 Africa 37 2.2 Oceana 25 1.5 Total 1,693 100.0 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Worldwide Market Potential for Educational Software (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
World Market for Educational Software: 1995 - 2005 World Market million US $ 1,616.24 1,724.66 1,872.50 1,595.97 1,610.34 1,695.90 1,812.34 1,941.78 2,081.21 2,231.44 2,393.36 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 12 2 AFRICA: EDUCATIONAL SOFTWARE 2.1 EXECUTIVE SUMMARY Market Potential for Educational Software in Africa (million US $): 2000 Country Latent Demand million US $ South Africa 9 Algeria 5 Egypt 3 Nigeria 3 Libya 2 Morocco 2 Tunisia 1 Cameroon 1 Sudan 1 Ivory coast 1 Angola 1 Kenya 1 Congo (formerly Zaire) 1 Tanzania 1 Ghana 1 Ethiopia 1 Zimbabwe 1 Senegal 0 Uganda 0 Gabon 0 Botswana 0 Zambia 0 Burkina Faso 0 Madagascar 0 Guinea 0 Other 3 Total 37 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Africa 23.23% 12.02% 8.64% 6.77% 6.12% 5.34% 3.03% 2.95% 2.36% 2.23% 2.06% 2.05% 2.01% 1.48% 1.43% 1.38% 1.35% 1.28% 1.24% 1.14% 0.79% 0.75% 0.69% 0.66% 0.62% 8.28% 100.00%
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Page 13 Market Potential for Educational Software in Africa (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
The Market for Educational Software in Africa: 1995 - 2005 million US $ 37.57 39.32 41.61 36.20 36.20 37.55 39.79 42.31 45.00 47.86 50.91 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 2.32 2.28 2.22 2.27 2.25 2.21 2.20 2.18 2.16 2.14 2.13
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Educational Software (million US $): Algeria 1995 - 2005 Algeria % of Region 5 12.24% 5 12.20% 5 12.15% 4 12.11% 4 12.05% 5 12.02% 5 12.05% 5 12.10% 5 12.14% 6 12.19% 6 12.23% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.28% 0.27% 0.27% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
Educational Software (million US $): Angola 1995 - 2005 Angola % of Region 1 2.13% 1 2.11% 1 2.10% 1 2.09% 1 2.07% 1 2.06% 1 2.07% 1 2.09% 1 2.10% 1 2.11% 1 2.12% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 15 2.4 BENIN
Educational Software (million US $): Benin 1995 - 2005 Benin % of Region 0 0.48% 0 0.47% 0 0.47% 0 0.46% 0 0.45% 0 0.45% 0 0.45% 0 0.46% 0 0.47% 0 0.47% 0 0.48% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.5 BOTSWANA Educational Software (million US $): Botswana 1995 - 2005 Year Botswana % of Region 1995 0 0.76% 1996 0 0.77% 1997 0 0.77% 1998 0 0.78% 1999 0 0.78% 2000 0 0.79% 2001 0 0.79% 2002 0 0.78% 2003 0 0.77% 2004 0 0.77% 2005 0 0.76% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 16 2.6 BURKINA FASO Educational Software (million US $): Burkina Faso 1995 - 2005 Year Burkina Faso % of Region 1995 0 0.71%0.00% 1996 0 0.70% 1997 0 0.70% 1998 0 0.70% 1999 0 0.69% 2000 0 0.69% 2001 0 0.69% 2002 0 0.70% 2003 0 0.70% 2004 0 0.70% 2005 0 0.71% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.7 BURUNDI Educational Software (million US $): Burundi 1995 - 2005 Year Burundi % of Region 1995 0 0.25% 1996 0 0.25% 1997 0 0.25% 1998 0 0.25% 1999 0 0.25% 2000 0 0.25% 2001 0 0.25% 2002 0 0.25% 2003 0 0.25% 2004 0 0.25% 2005 0 0.25% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 17 2.8 CAMEROON
Educational Software (million US $): Cameroon 1995 - 2005 Cameroon % of Region 1 2.89% 1 2.90% 1 2.92% 1 2.93% 1 2.94% 1 2.95% 1 2.94% 1 2.93% 1 2.92% 1 2.90% 1 2.89% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.9 CAPE VERDE Educational Software (million US $): Cape Verde 1995 - 2005 Year Cape Verde % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.06% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 18 2.10 CENTRAL AFRICAN REPUBLIC Educational Software (million US $): Central African Republic 1995 - 2005 Year Central African Republic % of Region % of Globe 1995 0 0.28% 0.00% 1996 0 0.28% 0.00% 1997 0 0.28% 0.00% 1998 0 0.28% 0.00% 1999 0 0.27% 0.00% 2000 0 0.27% 0.00% 2001 0 0.27% 0.00% 2002 0 0.28% 0.00% 2003 0 0.28% 0.00% 2004 0 0.28% 0.00% 2005 0 0.28% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.11 CHAD Educational Software (million US $): Chad 1995 - 2005 Year Chad % of Region % of Globe 1995 0 0.29% 0.00% 1996 0 0.28% 0.00% 1997 0 0.28% 0.00% 1998 0 0.28% 0.00% 1999 0 0.28% 0.00% 2000 0 0.28% 0.00% 2001 0 0.28% 0.00% 2002 0 0.28% 0.00% 2003 0 0.28% 0.00% 2004 0 0.28% 0.00% 2005 0 0.28% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 19 2.12 COMOROS Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.13 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Comoros 1995 - 2005 Comoros % of Region % of Globe 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.06% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com CONGO (FORMERLY ZAIRE) Educational Software (million US $): Congo (formerly Zaire) 1995 - 2005 Congo (formerly Zaire) % of Region % of Globe 1 1.78%0.00% 1 1.83% 0.00% 1 1.88% 0.00% 1 1.92% 0.00% 1 1.97% 0.00% 1 2.01% 0.00% 1 1.98% 0.00% 1 1.93% 0.00% 1 1.88% 0.00% 1 1.84% 0.00% 1 1.79% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 20 2.14 DJIBOUTI Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.15 EGYPT Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Djibouti 1995 - 2005 Djibouti % of Region 0 0.10% 0 0.10% 0 0.10% 0 0.10% 0 0.11% 0 0.11% 0 0.11% 0 0.10% 0 0.10% 0 0.10% 0 0.10% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Egypt 1995 - 2005 Egypt % of Region 3 8.91% 3 8.85% 4 8.79% 3 8.74% 3 8.68% 3 8.64% 3 8.68% 4 8.73% 4 8.79% 4 8.84% 5 8.89% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%
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Page 21 2.16 EQUATORIAL GUINEA Educational Software (million US $): Equatorial Guinea 1995 - 2005 Year Equatorial Guinea % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.17 ERITREA Educational Software (million US $): Eritrea 1995 - 2005 Year Eritrea % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.09% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 22 2.18 ETHIOPIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.19 GABON Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Ethiopia 1995 - 2005 Ethiopia % of Region 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% 1 1.38% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Gabon 1995 - 2005 Gabon % of Region 0 1.12% 0 1.13% 0 1.13% 0 1.13% 0 1.14% 0 1.14% 0 1.14% 0 1.13% 1 1.13% 1 1.13% 1 1.12% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00%
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< previous page Page 23 2.20 GHANA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.21 GUINEA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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Educational Software (million US $): Ghana 1995 - 2005 Ghana % of Region 1 1.51% 1 1.50% 1 1.48% 1 1.46% 1 1.45% 1 1.43% 1 1.45% 1 1.46% 1 1.48% 1 1.49% 1 1.51% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Guinea 1995 - 2005 Guinea % of Region 0 0.64% 0 0.63% 0 0.63% 0 0.63% 0 0.62% 0 0.62% 0 0.62% 0 0.63% 0 0.63% 0 0.63% 0 0.64% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 24 2.22 GUINEA-BISSAU Educational Software (million US $): Guinea-Bissau 1995 - 2005 Year Guinea-Bissau % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.23 IVORY COAST Educational Software (million US $): Ivory coast 1995 - 2005 Year Ivory coast % of Region 1995 1 2.36% 1996 1 2.33% 1997 1 2.30% 1998 1 2.28% 1999 1 2.25% 2000 1 2.23% 2001 1 2.25% 2002 1 2.27% 2003 1 2.30% 2004 1 2.32% 2005 1 2.35% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 25 2.24 KENYA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.25 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Kenya 1995 - 2005 Kenya % of Region 1 2.17% 1 2.14% 1 2.12% 1 2.10% 1 2.07% 1 2.05% 1 2.07% 1 2.09% 1 2.12% 1 2.14% 1 2.16% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com LESOTHO Educational Software (million US $): Lesotho 1995 - 2005 Lesotho % of Region 0 0.25% 0 0.24% 0 0.23% 0 0.22% 0 0.21% 0 0.21% 0 0.21% 0 0.22% 0 0.23% 0 0.24% 0 0.25% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Liberia 1995 - 2005 Liberia % of Region 0 0.23% 0 0.24% 0 0.24% 0 0.24% 0 0.25% 0 0.25% 0 0.25% 0 0.24% 0 0.24% 0 0.24% 0 0.23% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Libya 1995 - 2005 Libya % of Region 2 5.69% 2 5.79% 2 5.88% 2 5.96% 2 6.05% 2 6.12% 2 6.06% 3 5.97% 3 5.89% 3 5.80% 3 5.72% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
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Page 27 2.28 MADAGASCAR Educational Software (million US $): Madagascar 1995 - 2005 Year Madagascar % of Region 1995 0 0.66% 1996 0 0.66% 1997 0 0.66% 1998 0 0.66% 1999 0 0.66% 2000 0 0.66% 2001 0 0.66% 2002 0 0.66% 2003 0 0.66% 2004 0 0.66% 2005 0 0.66% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.29 MALAWI Educational Software (million US $): Malawi 1995 - 2005 Year Malawi % of Region 1995 0 0.47% 1996 0 0.46% 1997 0 0.45% 1998 0 0.44% 1999 0 0.42% 2000 0 0.42% 2001 0 0.42% 2002 0 0.43% 2003 0 0.45% 2004 0 0.46% 2005 0 0.47% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 28 2.30 MALI Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.31 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Mali 1995 - 2005 Mali % of Region 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% 0 0.59% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com MAURITANIA Educational Software (million US $): Mauritania 1995 - 2005 Mauritania % of Region 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% 0 0.24% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 29 2.32 MAURITIUS Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.33 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Mauritius 1995 - 2005 Mauritius % of Region 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% 0 0.55% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com MOROCCO Educational Software (million US $): Morocco 1995 - 2005 Morocco % of Region 2 4.75% 2 4.87% 2 5.00% 2 5.11% 2 5.24% 2 5.34% 2 5.25% 2 5.13% 2 5.01% 2 4.90% 2 4.78% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10%
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Page 30 2.34 MOZAMBIQUE Educational Software (million US $): Mozambique 1995 - 2005 Year Mozambique % of Region 1995 0 0.33% 1996 0 0.33% 1997 0 0.34% 1998 0 0.34% 1999 0 0.35% 2000 0 0.36% 2001 0 0.35% 2002 0 0.34% 2003 0 0.34% 2004 0 0.33% 2005 0 0.33% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.35 NAMIBIA Educational Software (million US $): Namibia 1995 - 2005 Year Namibia % of Region 1995 0 0.41% 1996 0 0.40% 1997 0 0.40% 1998 0 0.39% 1999 0 0.39% 2000 0 0.38% 2001 0 0.38% 2002 0 0.39% 2003 0 0.40% 2004 0 0.40% 2005 0 0.41% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 31 2.36 NIGER Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.37 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Niger 1995 - 2005 Niger % of Region 0 0.60% 0 0.59% 0 0.58% 0 0.57% 0 0.56% 0 0.55% 0 0.56% 0 0.57% 0 0.58% 0 0.59% 0 0.60% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com NIGERIA Educational Software (million US $): Nigeria 1995 - 2005 Nigeria % of Region 3 6.76% 3 6.76% 3 6.77% 2 6.77% 2 6.77% 3 6.77% 3 6.77% 3 6.77% 3 6.77% 3 6.76% 3 6.76% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01%
% of Globe 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14%
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Page 32 2.38 REPUBLIC OF CONGO Educational Software (million US $): Republic of Congo 1995 - 2005 Year Republic of Congo % of Region 1995 0 0.54% 1996 0 0.54% 1997 0 0.53% 1998 0 0.53% 1999 0 0.53% 2000 0 0.53% 2001 0 0.53% 2002 0 0.53% 2003 0 0.53% 2004 0 0.54% 2005 0 0.54% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.39 RWANDA Educational Software (million US $): Rwanda 1995 - 2005 Year Rwanda % of Region 1995 0 0.44% 1996 0 0.45% 1997 0 0.46% 1998 0 0.47% 1999 0 0.48% 2000 0 0.48% 2001 0 0.48% 2002 0 0.47% 2003 0 0.46% 2004 0 0.45% 2005 0 0.45% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 33 2.40 SAO TOME E PRINCIPE Educational Software (million US $): Sao Tome E Principe 1995 - 2005 Year Sao Tome E Principe % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.41 SENEGAL Educational Software (million US $): Senegal 1995 - 2005 Year Senegal % of Region 1995 1 1.34% 1996 1 1.33% 1997 1 1.31% 1998 0 1.30% 1999 0 1.29% 2000 0 1.28% 2001 1 1.29% 2002 1 1.30% 2003 1 1.31% 2004 1 1.32% 2005 1 1.33% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 34 2.42 SIERRA LEONE Educational Software (million US $): Sierra Leone 1995 - 2005 Year Sierra Leone % of Region 1995 0 0.25% 1996 0 0.26% 1997 0 0.26% 1998 0 0.27% 1999 0 0.27% 2000 0 0.28% 2001 0 0.27% 2002 0 0.27% 2003 0 0.26% 2004 0 0.26% 2005 0 0.25% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.43 SOMALIA Educational Software (million US $): Somalia 1995 - 2005 Year Somalia % of Region 1995 0 0.29% 1996 0 0.30% 1997 0 0.30% 1998 0 0.30% 1999 0 0.30% 2000 0 0.30% 2001 0 0.30% 2002 0 0.30% 2003 0 0.30% 2004 0 0.30% 2005 0 0.29% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 35 2.44 SOUTH AFRICA Educational Software (million US $): South Africa 1995 - 2005 Year South Africa % of Region 1995 9 23.56% 1996 9 23.49% 1997 10 23.42% 1998 8 23.36% 1999 8 23.29% 2000 9 23.23% 2001 9 23.28% 2002 10 23.35% 2003 11 23.42% 2004 11 23.48% 2005 12 23.54% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.45 SUDAN Educational Software (million US $): Sudan 1995 - 2005 Year Sudan % of Region 1995 1 2.21% 1996 1 2.25% 1997 1 2.28% 1998 1 2.31% 1999 1 2.34% 2000 1 2.36% 2001 1 2.34% 2002 1 2.31% 2003 1 2.28% 2004 1 2.25% 2005 1 2.22% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.54% 0.53% 0.52% 0.52% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.04% 0.00%
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Page 36 2.46 SWAZILAND Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.47 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Swaziland 1995 - 2005 Swaziland % of Region 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% 0 0.19% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com TANZANIA Educational Software (million US $): Tanzania 1995 - 2005 Tanzania % of Region 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% 1 1.48% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 37 2.48 THE GAMBIA Educational Software (million US $): The Gambia 1995 - 2005 Year The Gambia % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.07% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 2.49 TOGO Educational Software (million US $): Togo 1995 - 2005 Year Togo % of Region 1995 0 0.36% 1996 0 0.35% 1997 0 0.35% 1998 0 0.34% 1999 0 0.34% 2000 0 0.33% 2001 0 0.34% 2002 0 0.34% 2003 0 0.35% 2004 0 0.35% 2005 0 0.36% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 38 2.50 TUNISIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.51 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Tunisia 1995 - 2005 Tunisia % of Region 1 3.15% 1 3.12% 1 3.10% 1 3.07% 1 3.05% 1 3.03% 1 3.05% 1 3.07% 1 3.10% 1 3.12% 2 3.14% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com UGANDA Educational Software (million US $): Uganda 1995 - 2005 Uganda % of Region 1 1.35% 1 1.33% 1 1.30% 0 1.28% 0 1.26% 0 1.24% 1 1.26% 1 1.28% 1 1.30% 1 1.32% 1 1.34% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06%
% of Globe 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%
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Page 39 2.52 ZAMBIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2.53 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Zambia 1995 - 2005 Zambia % of Region 0 0.71% 0 0.72% 0 0.73% 0 0.74% 0 0.75% 0 0.75% 0 0.75% 0 0.74% 0 0.73% 0 0.72% 0 0.71% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com ZIMBABWE Educational Software (million US $): Zimbabwe 1995 - 2005 Zimbabwe % of Region 0 1.24% 0 1.27% 1 1.29% 0 1.31% 0 1.33% 1 1.35% 1 1.34% 1 1.31% 1 1.29% 1 1.27% 1 1.25% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00%
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Page 40 3 ASIA: EDUCATIONAL SOFTWARE 3.1 EXECUTIVE SUMMARY Market Potential for Educational Software in Asia (million US $): 2000 Country Latent Demand million US $ Japan 225 China 35 India 24 South Korea 21 Taiwan 15 Indonesia 9 Thailand 8 Hong Kong 6 Malaysia 4 Philippines 4 Singapore 3 Burma 3 North Korea 2 Bangladesh 2 Vietnam 1 Sri Lanka 1 Brunei 1 Papua New Guinea 0 Mongolia 0 Nepal 0 Cambodia 0 Macau 0 Laos 0 Seychelles 0 Bhutan 0 Other 0 Total 365 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Asia 61.59% 9.64% 6.66% 5.64% 3.97% 2.57% 2.15% 1.58% 1.16% 1.12% 0.88% 0.77% 0.62% 0.49% 0.35% 0.17% 0.16% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 100.00%
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Page 41 Market Potential for Educational Software in Asia (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
The Market for Educational Software in Asia: 1995 - 2005 million US $ 367.25 383.81 405.65 352.57 352.34 365.22 387.20 412.07 438.64 467.04 497.41 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 22.72 22.25 21.66 22.09 21.88 21.54 21.36 21.22 21.08 20.93 20.78
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Page 42 3.2 BANGLADESH Educational Software (million US $): Bangladesh 1995 - 2005 Year Bangladesh % of Region 1995 2 0.51% 1996 2 0.50% 1997 2 0.50% 1998 2 0.50% 1999 2 0.49% 2000 2 0.49% 2001 2 0.49% 2002 2 0.50% 2003 2 0.50% 2004 2 0.50% 2005 3 0.51% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 3.3 BHUTAN Educational Software (million US $): Bhutan 1995 - 2005 Year Bhutan % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.11% 0.11% 0.10% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Brunei 1995 - 2005 Brunei % of Region 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% 1 0.16% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%
Educational Software (million US $): Burma 1995 - 2005 Burma % of Region 3 0.83% 3 0.82% 3 0.80% 3 0.79% 3 0.78% 3 0.77% 3 0.78% 3 0.79% 4 0.80% 4 0.81% 4 0.83% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.18% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17%
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Page 44 3.6 CAMBODIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.7 CHINA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Cambodia 1995 - 2005 Cambodia % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%
Educational Software (million US $): China 1995 - 2005 China % of Region 40 11.00% 41 10.69% 42 10.39% 36 10.15% 35 9.86% 35 9.64% 38 9.84% 42 10.10% 46 10.37% 50 10.64% 54 10.92% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 2.50% 2.38% 2.25% 2.24% 2.15% 2.07% 2.10% 2.14% 2.18% 2.22% 2.26%
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Page 45 3.8 HONG KONG Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.9 INDIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Hong Kong 1995 - 2005 Hong Kong % of Region 6 1.66% 6 1.64% 7 1.62% 6 1.61% 6 1.59% 6 1.58% 6 1.59% 7 1.61% 7 1.62% 8 1.64% 8 1.65% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.37% 0.36% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
Educational Software (million US $): India 1995 - 2005 India % of Region 26 7.05% 27 6.97% 28 6.88% 24 6.81% 24 6.72% 24 6.66% 26 6.72% 28 6.80% 30 6.87% 32 6.95% 35 7.03% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.60% 1.55% 1.49% 1.50% 1.47% 1.43% 1.43% 1.44% 1.44% 1.45% 1.46%
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Page 46 3.10 INDONESIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.11 JAPAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Indonesia 1995 - 2005 Indonesia % of Region 10 2.81% 11 2.75% 11 2.70% 9 2.66% 9 2.61% 9 2.57% 10 2.60% 11 2.65% 12 2.70% 13 2.75% 14 2.79% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.63% 0.61% 0.58% 0.58% 0.57% 0.55% 0.55% 0.56% 0.56% 0.57% 0.58%
Educational Software (million US $): Japan 1995 - 2005 Japan % of Region 213 57.86% 225 58.70% 241 59.52% 212 60.20% 215 61.00% 225 61.59% 236 61.05% 249 60.32% 261 59.59% 275 58.84% 289 58.10% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 13.14% 13.06% 12.89% 13.29% 13.34% 13.26% 13.04% 12.80% 12.55% 12.31% 12.07%
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Educational Software (million US $): Laos 1995 - 2005 Laos % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.02% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Macau 1995 - 2005 Macau % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.05% 0 0.05% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 48 3.14 MALAYSIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.15 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Malaysia 1995 - 2005 Malaysia % of Region 5 1.32% 5 1.28% 5 1.25% 4 1.22% 4 1.19% 4 1.16% 5 1.18% 5 1.21% 5 1.24% 6 1.28% 7 1.31% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com MALDIVES Educational Software (million US $): Maldives 1995 - 2005 Maldives % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.30% 0.28% 0.27% 0.27% 0.26% 0.25% 0.25% 0.25% 0.26% 0.26% 0.27%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 49 3.16 MONGOLIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.17 NEPAL Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Mongolia 1995 - 2005 Mongolia % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.08% 0 0.00% 0 0.00% 0 0.08% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Nepal 1995 - 2005 Nepal % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.07% 0 0.00% 0 0.00% 0 0.00% 0 0.07% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
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Page 50 3.18 NORTH KOREA Educational Software (million US $): North Korea 1995 - 2005 Year North Korea % of Region 1995 2 0.56% 1996 2 0.57% 1997 2 0.58% 1998 2 0.60% 1999 2 0.61% 2000 2 0.62% 2001 2 0.61% 2002 2 0.60% 2003 3 0.59% 2004 3 0.57% 2005 3 0.56% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 3.19 PAPUA NEW GUINEA Educational Software (million US $): Papua New Guinea 1995 - 2005 Year Papua New Guinea % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.08% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.07% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 51 3.20 PHILIPPINES Educational Software (million US $): Philippines 1995 - 2005 Year Philippines % of Region 1995 4 1.17% 1996 4 1.16% 1997 5 1.15% 1998 4 1.14% 1999 4 1.13% 2000 4 1.12% 2001 4 1.13% 2002 5 1.14% 2003 5 1.15% 2004 5 1.16% 2005 6 1.17% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 3.21 SEYCHELLES Educational Software (million US $): Seychelles 1995 - 2005 Year Seychelles % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.26% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 52 3.22 SINGAPORE
Educational Software (million US $): Singapore 1995 - 2005 Singapore % of Region 4 0.98% 4 0.96% 4 0.94% 3 0.92% 3 0.90% 3 0.88% 3 0.89% 4 0.91% 4 0.93% 4 0.95% 5 0.98% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 3.23 SOUTH KOREA Educational Software (million US $): South Korea 1995 - 2005 Year South Korea % of Region 1995 24 6.41% 1996 24 6.23% 1997 25 6.06% 1998 21 5.93% 1999 20 5.76% 2000 21 5.64% 2001 22 5.75% 2002 24 5.90% 2003 27 6.05% 2004 29 6.20% 2005 32 6.36% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.22% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20%
% of Globe 1.45% 1.38% 1.31% 1.31% 1.26% 1.21% 1.22% 1.25% 1.27% 1.29% 1.32%
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Page 53 3.24 SRI LANKA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.25 TAIWAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Sri Lanka 1995 - 2005 Sri Lanka % of Region 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% 1 0.17% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Taiwan 1995 - 2005 Taiwan % of Region 16 4.24% 16 4.18% 17 4.12% 14 4.07% 14 4.01% 15 3.97% 16 4.01% 17 4.06% 18 4.12% 19 4.17% 21 4.22% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.96% 0.93% 0.89% 0.90% 0.87% 0.85% 0.85% 0.86% 0.86% 0.87% 0.87%
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Page 54 3.26 THAILAND Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 3.27 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Thailand 1995 - 2005 Thailand % of Region 9 2.39% 9 2.34% 9 2.28% 8 2.24% 8 2.19% 8 2.15% 8 2.19% 9 2.23% 10 2.28% 11 2.33% 12 2.38% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com VIETNAM Educational Software (million US $): Vietnam 1995 - 2005 Vietnam % of Region 1 0.40% 2 0.39% 2 0.38% 1 0.37% 1 0.36% 1 0.35% 1 0.36% 2 0.37% 2 0.38% 2 0.39% 2 0.39% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.54% 0.52% 0.49% 0.49% 0.48% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.08%
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Page 55 4 EUROPE: EDUCATIONAL SOFTWARE 4.1 EXECUTIVE SUMMARY Market Potential for Educational Software in Europe (million US $): 2000 Country Latent Demand million US $ % of Europe Germany 121 19.60% France 80 12.85% Italy 71 11.42% United Kingdom 65 10.54% Russia 58 9.35% Spain 35 5.64% Netherlands 19 3.10% Ukraine 16 2.64% Switzerland 16 2.63% Sweden 15 2.40% Belgium 13 2.10% Norway 13 2.08% Poland 11 1.83% Austria 11 1.75% Finland 9 1.44% Denmark 8 1.36% Portugal 6 0.94% Greece 6 0.92% Romania 5 0.85% Czech Republic 5 0.81% Kazakhstan 4 0.70% Belarus 4 0.65% Hungary 4 0.58% Ireland 3 0.46% Slovakia 2 0.35% Other 18 3.01% Total 619 100.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 56 Market Potential for Educational Software in Europe (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
The Market for Educational Software in Europe: 1995 - 2005 million US $ 612.37 642.69 681.91 594.53 596.23 619.56 655.37 695.24 737.59 782.59 830.38 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 37.89 37.26 36.42 37.25 37.02 36.53 36.16 35.80 35.44 35.07 34.70
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Page 57 4.2 ALBANIA
Educational Software (million US $): Albania 1995 - 2005 Albania % of Region 0 0.00% 0 0.00% 0 0.05% 0 0.00% 0 0.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.3 ANDORRA Educational Software (million US $): Andorra 1995 - 2005 Year Andorra % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Austria 1995 - 2005 Austria % of Region 11 1.76% 11 1.76% 12 1.75% 10 1.75% 10 1.75% 11 1.75% 12 1.75% 12 1.75% 13 1.75% 14 1.76% 15 1.76% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.66% 0.65% 0.64% 0.65% 0.65% 0.64% 0.63% 0.62% 0.62% 0.61% 0.61%
Educational Software (million US $): Belarus 1995 - 2005 Belarus % of Region 4 0.57% 4 0.59% 4 0.61% 4 0.62% 4 0.64% 4 0.65% 4 0.64% 4 0.62% 5 0.61% 5 0.59% 5 0.58% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.21% 0.22% 0.22% 0.23% 0.23% 0.24% 0.23% 0.22% 0.21% 0.20% 0.20%
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Page 59 4.6 BELGIUM
Educational Software (million US $): Belgium 1995 - 2005 Belgium % of Region % of Globe 13 2.10% 0.79% 14 2.10% 0.78% 14 2.10% 0.76% 13 2.10% 0.78% 13 2.10% 0.77% 13 2.10% 0.76% 14 2.10% 0.76% 15 2.10% 0.75% 16 2.10% 0.74% 16 2.10% 0.73% 18 2.10% 0.73% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.7 BOSNIA AND HERZEGOVINA Educational Software (million US $): Bosnia and Herzegovina 1995 - 2005 Year Bosnia and Herzegovina % of Region % of Globe 1995 1 0.12% 0.00% 1996 1 0.12% 0.00% 1997 1 0.13% 0.04% 1998 1 0.13% 0.00% 1999 1 0.13% 0.00% 2000 1 0.13% 0.00% 2001 1 0.13% 0.00% 2002 1 0.13% 0.00% 2003 1 0.13% 0.00% 2004 1 0.12% 0.00% 2005 1 0.12% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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Page 60 4.8 BULGARIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.9 CROATIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Bulgaria 1995 - 2005 Bulgaria % of Region 2 0.35% 2 0.35% 2 0.35% 2 0.35% 2 0.35% 2 0.35% 2 0.35% 2 0.35% 3 0.35% 3 0.35% 3 0.35% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.13% 0.13% 0.12% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
Educational Software (million US $): Croatia 1995 - 2005 Croatia % of Region 2 0.32% 2 0.32% 2 0.32% 2 0.32% 2 0.33% 2 0.33% 2 0.33% 2 0.32% 2 0.32% 3 0.32% 3 0.32% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.12% 0.12% 0.11% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%
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Page 61 4.10 CYPRUS
Educational Software (million US $): Cyprus 1995 - 2005 Cyprus % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 1 0.00% 1 0.00% 1 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.11 CZECH REPUBLIC Educational Software (million US $): Czech Republic 1995 - 2005 Year Czech Republic % of Region 1995 5 0.86% 1996 5 0.85% 1997 6 0.84% 1998 5 0.83% 1999 5 0.82% 2000 5 0.81% 2001 5 0.82% 2002 6 0.83% 2003 6 0.84% 2004 7 0.85% 2005 7 0.86% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02%
% of Globe 0.32% 0.31% 0.30% 0.31% 0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
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Page 62 4.12 DENMARK Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.13 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Denmark 1995 - 2005 Denmark % of Region 9 1.39% 9 1.38% 9 1.38% 8 1.37% 8 1.36% 8 1.36% 9 1.36% 10 1.37% 10 1.37% 11 1.38% 12 1.39% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com ESTONIA Educational Software (million US $): Estonia 1995 - 2005 Estonia % of Region 1 0.11% 1 0.11% 1 0.10% 1 0.10% 1 0.10% 1 0.10% 1 0.10% 1 0.10% 1 0.10% 1 0.11% 1 0.11% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.52% 0.51% 0.50% 0.51% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 63 4.14 FINLAND Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.15 FRANCE Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Finland 1995 - 2005 Finland % of Region 9 1.54% 10 1.52% 10 1.50% 9 1.48% 9 1.46% 9 1.44% 10 1.46% 10 1.48% 11 1.50% 12 1.52% 13 1.54% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.58% 0.56% 0.54% 0.55% 0.54% 0.52% 0.52% 0.53% 0.53% 0.53% 0.53%
Educational Software (million US $): France 1995 - 2005 France % of Region 79 12.92% 83 12.91% 88 12.89% 77 12.88% 77 12.87% 80 12.85% 84 12.86% 90 12.88% 95 12.89% 101 12.90% 107 12.91% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 4.89% 4.81% 4.69% 4.80% 4.76% 4.69% 4.65% 4.61% 4.57% 4.52% 4.48%
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Page 64 4.16 GEORGIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.17 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Georgia 1995 - 2005 Georgia % of Region 1 0.23% 2 0.23% 2 0.24% 1 0.25% 2 0.25% 2 0.26% 2 0.25% 2 0.25% 2 0.24% 2 0.23% 2 0.23% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com GERMANY Educational Software (million US $): Germany 1995 - 2005 Germany % of Region 119 19.41% 125 19.46% 133 19.50% 116 19.53% 117 19.57% 121 19.60% 128 19.57% 136 19.54% 144 19.50% 152 19.46% 161 19.43% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 7.35% 7.25% 7.10% 7.27% 7.24% 7.16% 7.07% 6.99% 6.91% 6.82% 6.74%
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Page 65 4.18 GREECE Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.19 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Greece 1995 - 2005 Greece % of Region 6 0.91% 6 0.91% 6 0.92% 5 0.92% 6 0.92% 6 0.92% 6 0.92% 6 0.92% 7 0.92% 7 0.91% 8 0.91% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com HUNGARY Educational Software (million US $): Hungary 1995 - 2005 Hungary % of Region 4 0.67% 4 0.65% 4 0.63% 4 0.61% 4 0.59% 4 0.58% 4 0.59% 4 0.61% 5 0.62% 5 0.64% 6 0.66% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.34% 0.34% 0.33% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32% 0.32% 0.31%
% of Globe 0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.22% 0.22% 0.23%
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Page 66 4.20 ICELAND Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.21 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Iceland 1995 - 2005 Iceland % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 1 0.00% 1 0.00% 1 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com IRELAND Educational Software (million US $): Ireland 1995 - 2005 Ireland % of Region 3 0.51% 3 0.50% 3 0.49% 3 0.48% 3 0.47% 3 0.46% 3 0.47% 3 0.48% 4 0.49% 4 0.49% 4 0.50% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00% 0.02%
% of Globe 0.19% 0.18% 0.17% 0.17% 0.17% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%
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Page 67 4.22 ITALY Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.23 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Italy 1995 - 2005 Italy % of Region 72 11.69% 75 11.63% 79 11.57% 69 11.52% 68 11.46% 71 11.42% 75 11.46% 80 11.51% 85 11.57% 91 11.62% 97 11.68% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com KAZAKHSTAN Educational Software (million US $): Kazakhstan 1995 - 2005 Kazakhstan % of Region 4 0.62% 4 0.64% 5 0.66% 4 0.67% 4 0.69% 4 0.70% 5 0.69% 5 0.67% 5 0.66% 5 0.64% 5 0.63% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 4.43% 4.33% 4.21% 4.29% 4.24% 4.17% 4.14% 4.12% 4.10% 4.07% 4.05%
% of Globe 0.23% 0.23% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.23% 0.22% 0.21%
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Page 68 4.24 LATVIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.25 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Latvia 1995 - 2005 Latvia % of Region 1 0.17% 1 0.17% 1 0.17% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.17% 1 0.17% 1 0.17% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com LIECHTENSTEIN Educational Software (million US $): Liechtenstein 1995 - 2005 Liechtenstein % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 69 4.26 LITHUANIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.27 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Lithuania 1995 - 2005 Lithuania % of Region 1 0.22% 1 0.23% 2 0.23% 1 0.23% 1 0.23% 1 0.23% 2 0.23% 2 0.23% 2 0.23% 2 0.23% 2 0.23% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com LUXEMBOURG Educational Software (million US $): Luxembourg 1995 - 2005 Luxembourg % of Region 1 0.13% 1 0.13% 1 0.12% 1 0.12% 1 0.12% 1 0.12% 1 0.12% 1 0.12% 1 0.12% 1 0.12% 1 0.13% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.08% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 70 4.28 MACEDONIA Educational Software (million US $): Macedonia 1995 - 2005 Year Macedonia % of Region 1995 0 0.00% 1996 0 0.00% 1997 1 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.07% 2002 1 0.00% 2003 1 0.00% 2004 1 0.00% 2005 1 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.29 MALTA Educational Software (million US $): Malta 1995 - 2005 Year Malta % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.03% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.03% 2003 0 0.03% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00%
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Page 71 4.30 MOLDOVA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.31 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Moldova 1995 - 2005 Moldova % of Region 1 0.17% 1 0.17% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.18% 1 0.17% 1 0.17% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com MONACO Educational Software (million US $): Monaco 1995 - 2005 Monaco % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.06% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.06% 0.00% 0.06% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 72 4.32 NETHERLANDS Educational Software (million US $): Netherlands 1995 - 2005 Year Netherlands % of Region 1995 19 3.13% 1996 20 3.12% 1997 21 3.12% 1998 19 3.11% 1999 19 3.11% 2000 19 3.10% 2001 20 3.11% 2002 22 3.11% 2003 23 3.12% 2004 24 3.12% 2005 26 3.13% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.33 NORWAY Educational Software (million US $): Norway 1995 - 2005 Year Norway % of Region 1995 13 2.19% 1996 14 2.17% 1997 15 2.14% 1998 13 2.12% 1999 13 2.10% 2000 13 2.08% 2001 14 2.09% 2002 15 2.12% 2003 16 2.14% 2004 17 2.16% 2005 18 2.19% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 1.18% 1.16% 1.13% 1.16% 1.15% 1.13% 1.12% 1.11% 1.10% 1.09% 1.08%
% of Globe 0.83% 0.80% 0.78% 0.79% 0.77% 0.76% 0.75% 0.75% 0.76% 0.76% 0.76%
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Page 73 4.34 POLAND Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.35 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Poland 1995 - 2005 Poland % of Region 12 2.00% 13 1.96% 13 1.92% 11 1.89% 11 1.85% 11 1.83% 12 1.85% 13 1.89% 14 1.92% 15 1.95% 17 1.99% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com PORTUGAL Educational Software (million US $): Portugal 1995 - 2005 Portugal % of Region 6 0.96% 6 0.95% 7 0.95% 6 0.95% 6 0.95% 6 0.94% 6 0.95% 7 0.95% 7 0.95% 8 0.95% 8 0.96% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.75% 0.73% 0.70% 0.70% 0.68% 0.66% 0.67% 0.67% 0.68% 0.68% 0.69%
% of Globe 0.36% 0.35% 0.34% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
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Page 74 4.36 ROMANIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.37 RUSSIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Romania 1995 - 2005 Romania % of Region 6 0.91% 6 0.90% 6 0.88% 5 0.87% 5 0.86% 5 0.85% 6 0.86% 6 0.87% 7 0.88% 7 0.90% 8 0.91% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.34% 0.33% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31%
Educational Software (million US $): Russia 1995 - 2005 Russia % of Region 53 8.59% 56 8.75% 61 8.92% 54 9.05% 55 9.22% 58 9.35% 61 9.23% 63 9.08% 66 8.93% 69 8.78% 72 8.63% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 3.25% 3.26% 3.24% 3.37% 3.41% 3.41% 3.34% 3.25% 3.16% 3.08% 2.99%
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Page 75 4.38 SERBIA AND MONTENEGRO Educational Software (million US $): Serbia and Montenegro 1995 - 2005 Year Serbia and Montenegro % of Region % of Globe 1995 2 0.35% 0.13% 1996 2 0.35% 0.13% 1997 2 0.34% 0.12% 1998 2 0.34% 0.12% 1999 2 0.34% 0.12% 2000 2 0.34% 0.12% 2001 2 0.34% 0.12% 2002 2 0.34% 0.12% 2003 3 0.34% 0.12% 2004 3 0.35% 0.12% 2005 3 0.35% 0.12% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.39 SLOVAKIA Educational Software (million US $): Slovakia 1995 - 2005 Year Slovakia % of Region % of Globe 1995 2 0.38% 0.14% 1996 2 0.38% 0.14% 1997 3 0.37% 0.13% 1998 2 0.36% 0.13% 1999 2 0.36% 0.13% 2000 2 0.35% 0.13% 2001 2 0.36% 0.13% 2002 3 0.36% 0.13% 2003 3 0.37% 0.13% 2004 3 0.37% 0.13% 2005 3 0.38% 0.13% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 76 4.40 SLOVENIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.41 SPAIN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Slovenia 1995 - 2005 Slovenia % of Region 2 0.27% 2 0.27% 2 0.26% 2 0.26% 2 0.26% 2 0.26% 2 0.26% 2 0.26% 2 0.26% 2 0.27% 2 0.27% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.10% 0.10% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Spain 1995 - 2005 Spain % of Region 35 5.75% 37 5.73% 39 5.70% 34 5.68% 34 5.66% 35 5.64% 37 5.66% 40 5.68% 42 5.70% 45 5.72% 48 5.74% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 2.18% 2.13% 2.07% 2.11% 2.09% 2.06% 2.04% 2.03% 2.02% 2.00% 1.99%
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Page 77 4.42 SWEDEN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 4.43 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Sweden 1995 - 2005 Sweden % of Region 15 2.47% 16 2.46% 17 2.44% 14 2.43% 14 2.41% 15 2.40% 16 2.41% 17 2.42% 18 2.44% 19 2.45% 21 2.47% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com SWITZERLAND Educational Software (million US $): Switzerland 1995 - 2005 Switzerland % of Region 16 2.57% 17 2.58% 18 2.59% 16 2.61% 16 2.62% 16 2.63% 17 2.62% 18 2.61% 19 2.60% 20 2.58% 21 2.57% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.93% 0.91% 0.89% 0.90% 0.89% 0.87% 0.87% 0.86% 0.86% 0.86% 0.85%
% of Globe 0.97% 0.96% 0.94% 0.97% 0.97% 0.96% 0.94% 0.93% 0.92% 0.90% 0.89%
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Page 78 4.44 UKRAINE
Educational Software (million US $): Ukraine 1995 - 2005 Ukraine % of Region 15 2.42% 16 2.47% 17 2.52% 15 2.56% 16 2.60% 16 2.64% 17 2.61% 18 2.56% 19 2.52% 19 2.48% 20 2.44% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 4.45 UNITED KINGDOM Educational Software (million US $): United Kingdom 1995 - 2005 Year United Kingdom % of Region 1995 65 10.67% 1996 68 10.64% 1997 72 10.61% 1998 63 10.59% 1999 63 10.56% 2000 65 10.54% 2001 69 10.56% 2002 74 10.58% 2003 78 10.61% 2004 83 10.63% 2005 89 10.66% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.92% 0.92% 0.91% 0.95% 0.96% 0.96% 0.94% 0.91% 0.89% 0.87% 0.84%
% of Globe 4.04% 3.96% 3.86% 3.94% 3.91% 3.85% 3.81% 3.79% 3.76% 3.73% 3.69%
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Page 79 5 LATIN AMERICA: EDUCATIONAL SOFTWARE 5.1 EXECUTIVE SUMMARY Market Potential for Educational Software in Latin America (million US $): 2000 Country Latent Demand million US $ % of Latin America Brazil 30 33.43% Mexico 24 26.43% Argentina 16 17.78% Venezuela 5 5.79% Colombia 4 4.05% Chile 3 2.80% Peru 2 2.65% Guatemala 1 1.10% Ecuador 1 0.98% Panama 1 0.89% Uruguay 1 0.85% Paraguay 1 0.60% El Salvador 0 0.53% Costa Rica 0 0.53% Bolivia 0 0.50% Honduras 0 0.49% Nicaragua 0 0.27% Suriname 0 0.12% Belize 0 0.00% Guyana 0 0.00% Total 91 100.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Market Potential for Educational Software in Latin America (million US $): 2000
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The Market for Educational Software in Latin America: 1995 - 2005 Year million US $ 1995 88.29 1996 92.94 1997 98.92 1998 86.48 1999 87.03 2000 90.68 2001 95.68 2002 101.18 2003 107.03 2004 113.23 2005 119.83 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 5.2 ARGENTINA Educational Software (million US $): Argentina 1995 - 2005 Year Argentina % of Region 1995 15 16.53% 1996 16 16.81% 1997 17 17.08% 1998 15 17.31% 1999 15 17.58% 2000 16 17.78% 2001 17 17.60% 2002 18 17.35% 2003 18 17.10% 2004 19 16.86% 2005 20 16.61% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 5.46 5.39 5.28 5.42 5.40 5.35 5.28 5.21 5.14 5.07 5.01
% of Globe 0.90% 0.90% 0.90% 0.93% 0.95% 0.95% 0.92% 0.90% 0.87% 0.85% 0.83%
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Educational Software (million US $): Belize 1995 - 2005 Belize % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.03% 0 0.00% 0 0.00% 0 0.03% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Bolivia 1995 - 2005 Bolivia % of Region 0 0.52% 0 0.52% 1 0.51% 0 0.51% 0 0.50% 0 0.50% 0 0.50% 1 0.51% 1 0.51% 1 0.52% 1 0.52% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Brazil 1995 - 2005 Brazil % of Region 31 35.60% 33 35.13% 34 34.66% 30 34.27% 29 33.79% 30 33.43% 32 33.76% 35 34.19% 37 34.62% 40 35.04% 43 35.47% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.94% 1.89% 1.83% 1.85% 1.82% 1.78% 1.78% 1.78% 1.78% 1.77% 1.77%
Educational Software (million US $): Chile 1995 - 2005 Chile % of Region 3 3.21% 3 3.12% 3 3.03% 3 2.95% 2 2.86% 3 2.80% 3 2.86% 3 2.94% 3 3.02% 4 3.10% 4 3.18% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
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Page 83 5.7 COLOMBIA
Educational Software (million US $): Colombia 1995 - 2005 Colombia % of Region 4 4.42% 4 4.34% 4 4.26% 4 4.19% 4 4.11% 4 4.05% 4 4.11% 4 4.18% 5 4.25% 5 4.32% 5 4.40% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 5.8 COSTA RICA Educational Software (million US $): Costa Rica 1995 - 2005 Year Costa Rica % of Region 1995 0 0.54% 1996 1 0.54% 1997 1 0.54% 1998 0 0.54% 1999 0 0.53% 2000 0 0.53% 2001 1 0.53% 2002 1 0.54% 2003 1 0.54% 2004 1 0.54% 2005 1 0.54% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.24% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%
% of Globe 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00%
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Page 84 5.9 ECUADOR
Educational Software (million US $): Ecuador 1995 - 2005 Ecuador % of Region 1 1.00% 1 0.99% 1 0.99% 1 0.98% 1 0.98% 1 0.98% 1 0.98% 1 0.98% 1 0.99% 1 0.99% 1 0.99% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 5.10 EL SALVADOR Educational Software (million US $): El Salvador 1995 - 2005 Year El Salvador % of Region 1995 1 0.59% 1996 1 0.58% 1997 1 0.56% 1998 0 0.55% 1999 0 0.54% 2000 0 0.53% 2001 1 0.54% 2002 1 0.55% 2003 1 0.56% 2004 1 0.58% 2005 1 0.59% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 85 5.11 GUATEMALA Educational Software (million US $): Guatemala 1995 - 2005 Year Guatemala % of Region 1995 1 1.19% 1996 1 1.17% 1997 1 1.15% 1998 1 1.14% 1999 1 1.12% 2000 1 1.10% 2001 1 1.11% 2002 1 1.13% 2003 1 1.15% 2004 1 1.17% 2005 1 1.19% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 5.12 GUYANA Educational Software (million US $): Guyana 1995 - 2005 Year Guyana % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.02% 2002 0 0.00% 2003 0 0.00% 2004 0 0.02% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 86 5.13 HONDURAS Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 5.14 MEXICO Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Honduras 1995 - 2005 Honduras % of Region 0 0.52% 0 0.51% 1 0.50% 0 0.50% 0 0.49% 0 0.49% 0 0.49% 1 0.50% 1 0.50% 1 0.51% 1 0.52% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Mexico 1995 - 2005 Mexico % of Region 21 24.07% 23 24.59% 25 25.10% 22 25.52% 23 26.04% 24 26.43% 25 26.07% 26 25.61% 27 25.14% 28 24.68% 29 24.22% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.31% 1.32% 1.32% 1.38% 1.40% 1.41% 1.37% 1.33% 1.29% 1.25% 1.21%
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Page 87 5.15 NICARAGUA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 5.16 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Nicaragua 1995 - 2005 Nicaragua % of Region 0 0.28% 0 0.28% 0 0.28% 0 0.27% 0 0.27% 0 0.27% 0 0.27% 0 0.27% 0 0.27% 0 0.28% 0 0.28% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com PANAMA Educational Software (million US $): Panama 1995 - 2005 Panama % of Region 1 0.92% 1 0.91% 1 0.91% 1 0.90% 1 0.90% 1 0.89% 1 0.90% 1 0.90% 1 0.91% 1 0.91% 1 0.92% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 88 5.17 PARAGUAY Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 5.18 PERU Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Paraguay 1995 - 2005 Paraguay % of Region 1 0.64% 1 0.63% 1 0.63% 1 0.62% 1 0.61% 1 0.60% 1 0.61% 1 0.62% 1 0.62% 1 0.63% 1 0.64% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Peru 1995 - 2005 Peru % of Region 3 2.96% 3 2.89% 3 2.82% 2 2.77% 2 2.70% 2 2.65% 3 2.70% 3 2.76% 3 2.82% 3 2.88% 4 2.94% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.16% 0.15% 0.14% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
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Page 89 5.19 SURINAME Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 5.20 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Suriname 1995 - 2005 Suriname % of Region 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% 0 0.12% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com URUGUAY Educational Software (million US $): Uruguay 1995 - 2005 Uruguay % of Region 1 0.80% 1 0.81% 1 0.82% 1 0.83% 1 0.84% 1 0.85% 1 0.84% 1 0.83% 1 0.82% 1 0.81% 1 0.80% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 90 5.21 VENEZUELA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Venezuela 1995 - 2005 Venezuela % of Region 5 5.88% 5 5.86% 6 5.85% 5 5.83% 5 5.81% 5 5.79% 6 5.81% 6 5.83% 6 5.84% 7 5.86% 7 5.88% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.32% 0.31% 0.30% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29%
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Page 91 6 NORTH AMERICA & THE CARIBBEAN: EDUCATIONAL SOFTWARE 6.1 EXECUTIVE SUMMARY Market Potential for Educational Software in North America & the Caribbean (million US $): 2000 Country Latent Demand million US $ % of North America & the Caribbean United States 420 89.72% Canada 42 8.96% Cuba 2 0.39% Dominican Republic 1 0.13% Trinidad and Tobago 0 0.00% Jamaica 0 0.00% Bahamas 0 0.00% Haiti 0 0.04% Martinique 0 0.00% Barbados 0 0.00% Netherlands Antilles 0 0.02% Bermuda 0 0.00% St. Lucia 0 0.00% Antigua and Barbuda 0 0.00% Grenada 0 0.00% St. Vincent and the Grenadines 0 0.00% St. Kitts and Nevis 0 0.00% Dominica 0 0.00% Total 466 100.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 92 Market Potential for Educational Software in North America & the Caribbean (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
The Market for Educational Software in North America & the Caribbean: 1995 - 2005 million US $ % of 397.51 447.08 518.38 416.31 428.34 468.35 513.16 562.49 616.62 676.04 741.27 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Globe 24.59 25.92 27.68 26.09 26.60 27.62 28.31 28.97 29.63 30.30 30.97
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Page 93 6.2 ANTIGUA AND BARBUDA Educational Software (million US $): Antigua and Barbuda 1995 - 2005 Year Antigua and Barbuda % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 6.3 BAHAMAS Educational Software (million US $): Bahamas 1995 - 2005 Year Bahamas % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.04% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%
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Page 94 6.4 BARBADOS
Educational Software (million US $): Barbados 1995 - 2005 Barbados % of Region 0 0.00% 0 0.00% 0 0.02% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.02% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 6.5 BERMUDA Educational Software (million US $): Bermuda 1995 - 2005 Year Bermuda % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.02% 1999 0 0.00% 2000 0 0.00% 2001 0 0.02% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Canada 1995 - 2005 Canada % of Region 41 10.41% 43 9.72% 46 8.90% 40 9.67% 40 9.43% 42 8.96% 44 8.65% 47 8.37% 50 8.10% 53 7.83% 56 7.57% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 2.56% 2.52% 2.46% 2.52% 2.50% 2.47% 2.45% 2.42% 2.39% 2.37% 2.34%
Educational Software (million US $): Cuba 1995 - 2005 Cuba % of Region 2 0.46% 2 0.42% 2 0.39% 2 0.42% 2 0.41% 2 0.39% 2 0.38% 2 0.36% 2 0.35% 2 0.34% 2 0.33% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.11% 0.11% 0.10% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
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Page 96 6.8 DOMINICA
Educational Software (million US $): Dominica 1995 - 2005 Dominica % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 6.9 DOMINICAN REPUBLIC Educational Software (million US $): Dominican Republic 1995 - 2005 Year Dominican Republic % of Region 1995 1 0.15% 1996 1 0.14% 1997 1 0.13% 1998 1 0.14% 1999 1 0.13% 2000 1 0.13% 2001 1 0.12% 2002 1 0.12% 2003 1 0.12% 2004 1 0.11% 2005 1 0.11% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 97 6.10 GRENADA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 6.11 HAITI Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Grenada 1995 - 2005 Grenada % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Haiti 1995 - 2005 Haiti % of Region 0 0.00% 0 0.00% 0 0.04% 0 0.00% 0 0.00% 0 0.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
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Page 98 6.12 JAMAICA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 6.13 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Jamaica 1995 - 2005 Jamaica % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com MARTINIQUE Educational Software (million US $): Martinique 1995 - 2005 Martinique % of Region 0 0.00% 0 0.03% 0 0.03% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 99 6.14 NETHERLANDS ANTILLES Educational Software (million US $): Netherlands Antilles 1995 - 2005 Year Netherlands Antilles % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.02% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.02% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 6.15 ST. KITTS AND NEVIS Educational Software (million US $): St. Kitts and Nevis 1995 - 2005 Year St. Kitts and Nevis % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 100 6.16 ST. LUCIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 6.17 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): St. Lucia 1995 - 2005 St. Lucia % of Region % of Globe 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com ST. VINCENT AND THE GRENADINES Educational Software (million US $): St. Vincent and the Grenadines 1995 - 2005 St. Vincent and the Grenadines % of Region % of Globe 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% 0 0.00% 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 101 6.18 TRINIDAD AND TOBAGO Educational Software (million US $): Trinidad and Tobago 1995 - 2005 Year Trinidad and Tobago % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 6.19 UNITED STATES Educational Software (million US $): United States 1995 - 2005 Year United States % of Region 1995 350 88.03% 1996 397 88.83% 1997 465 89.78% 1998 370 88.90% 1999 382 89.18% 2000 420 89.72% 2001 462 90.07% 2002 508 90.39% 2003 559 90.70% 2004 615 91.00% 2005 677 91.29% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01%
% of Globe 21.65% 23.02% 24.85% 23.19% 23.72% 24.77% 25.50% 26.18% 26.87% 27.57% 28.27%
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Page 102 7 OCEANA: EDUCATIONAL SOFTWARE 7.1 EXECUTIVE SUMMARY Market Potential for Educational Software in Oceana (million US $): 2000 Country Latent Demand million US $ % of Oceana Australia 21 83.26% New Zealand 4 14.37% Fiji 0 0.40% Solomon Islands 0 0.00% American Samoa 0 0.00% Nauru 0 0.00% Vanuatu 0 0.00% Tonga 0 0.00% Micronesia Federation 0 0.00% Palau 0 0.00% Marshall Islands 0 0.00% Kiribati 0 0.01% Tuvalu 0 0.00% Total 25 100.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Market Potential for Educational Software in Oceana (million US $): 2000
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The Market for Educational Software in Oceana: 1995 - 2005 Year million US $ 1995 26.07 1996 27.17 1997 28.63 1998 24.81 1999 24.71 2000 25.54 2001 27.15 2002 28.98 2003 30.95 2004 33.04 2005 35.28 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 7.2 AMERICAN SAMOA Educational Software (million US $): American Samoa 1995 - 2005 Year American Samoa % of Region 1995 0 0.00% 1996 0 0.06% 1997 0 0.00% 1998 0 0.00% 1999 0 0.06% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 1.61 1.58 1.53 1.55 1.53 1.51 1.50 1.49 1.49 1.48 1.47
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 104 7.3 AUSTRALIA Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 7.4 FIJI Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Australia 1995 - 2005 Australia % of Region 22 82.78% 23 82.89% 24 82.99% 21 83.08% 21 83.18% 21 83.26% 23 83.19% 24 83.10% 26 83.00% 27 82.91% 29 82.81% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.33% 1.30% 1.26% 1.29% 1.27% 1.25% 1.24% 1.24% 1.23% 1.22% 1.22%
Educational Software (million US $): Fiji 1995 - 2005 Fiji % of Region 0 0.39% 0 0.39% 0 0.39% 0 0.40% 0 0.40% 0 0.40% 0 0.40% 0 0.40% 0 0.39% 0 0.39% 0 0.39% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 105 7.5 KIRIBATI
Educational Software (million US $): Kiribati 1995 - 2005 Kiribati % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.01% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 7.6 MARSHALL ISLANDS Educational Software (million US $): Marshall Islands 1995 - 2005 Year Marshall Islands % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.01% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 106 7.7 MICRONESIA FEDERATION Educational Software (million US $): Micronesia Federation 1995 - 2005 Year Micronesia Federation % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 7.8 NAURU Educational Software (million US $): Nauru 1995 - 2005 Year Nauru % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 107 7.9 NEW ZEALAND Educational Software (million US $): New Zealand 1995 - 2005 Year New Zealand % of Region 1995 4 14.99% 1996 4 14.85% 1997 4 14.72% 1998 4 14.61% 1999 4 14.47% 2000 4 14.37% 2001 4 14.46% 2002 4 14.58% 2003 5 14.71% 2004 5 14.83% 2005 5 14.95% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 7.10 PALAU Educational Software (million US $): Palau 1995 - 2005 Year Palau % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.02% 1999 0 0.00% 2000 0 0.00% 2001 0 0.02% 2002 0 0.02% 2003 0 0.00% 2004 0 0.00% 2005 0 0.02% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.24% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 108 7.11 SOLOMON ISLANDS Educational Software (million US $): Solomon Islands 1995 - 2005 Year Solomon Islands % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.00% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 7.12 TONGA Educational Software (million US $): Tonga 1995 - 2005 Year Tonga % of Region 1995 0 0.00% 1996 0 0.00% 1997 0 0.00% 1998 0 0.00% 1999 0 0.03% 2000 0 0.00% 2001 0 0.00% 2002 0 0.00% 2003 0 0.00% 2004 0 0.00% 2005 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 109 7.13 TUVALU Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 7.14 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Tuvalu 1995 - 2005 Tuvalu % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com VANUATU Educational Software (million US $): Vanuatu 1995 - 2005 Vanuatu % of Region 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 110 8 THE MIDDLE EAST: EDUCATIONAL SOFTWARE 8.1 EXECUTIVE SUMMARY Market Potential for Educational Software in the Middle East (million US $): 2000 Country Latent Demand million US $ % of the Middle East Iran 29 32.74% Turkey 16 18.04% Saudi Arabia 9 10.39% Israel 5 5.38% Uzbekistan 5 5.07% Pakistan 4 4.70% Iraq 3 3.82% United Arab Emirates 3 3.01% Syrian Arab Republic 2 2.79% Azerbaijan 2 2.21% Kuwait 2 2.02% Armenia 1 1.24% Oman 1 1.21% Tajikistan 1 1.19% Kyrgyzstan 1 1.14% Turkmenistan 1 1.11% Yemen 1 0.99% Qatar 1 0.73% Jordan 1 0.73% Lebanon 0 0.50% Afghanistan 0 0.36% Bahrain 0 0.35% Total 89 100.00% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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Page 111 Market Potential for Educational Software in the Middle East (million US $): 2000
Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
The Market for Educational Software in the Middle East: 1995 - 2005 million US $ 87.18 91.64 97.41 85.07 85.49 89.00 93.99 99.51 105.38 111.63 118.27 Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 5.39 5.31 5.20 5.33 5.31 5.25 5.19 5.12 5.06 5.00 4.94
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Page 112 8.2 AFGHANISTAN Educational Software (million US $): Afghanistan 1995 - 2005 Year Afghanistan % of Region 1995 0 0.34% 1996 0 0.34% 1997 0 0.35% 1998 0 0.35% 1999 0 0.35% 2000 0 0.36% 2001 0 0.35% 2002 0 0.35% 2003 0 0.35% 2004 0 0.35% 2005 0 0.34% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 8.3 ARMENIA Educational Software (million US $): Armenia 1995 - 2005 Year Armenia % of Region 1995 1 1.35% 1996 1 1.32% 1997 1 1.30% 1998 1 1.28% 1999 1 1.26% 2000 1 1.24% 2001 1 1.26% 2002 1 1.28% 2003 1 1.30% 2004 1 1.32% 2005 2 1.34% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.00% 0.00% 0.06% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 113 8.4 AZERBAIJAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 8.5 BAHRAIN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Azerbaijan 1995 - 2005 Azerbaijan % of Region 2 1.84% 2 1.92% 2 1.99% 2 2.06% 2 2.14% 2 2.21% 2 2.15% 2 2.07% 2 2.00% 2 1.93% 2 1.86% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.09% 0.09%
Educational Software (million US $): Bahrain 1995 - 2005 Bahrain % of Region 0 0.33% 0 0.33% 0 0.34% 0 0.34% 0 0.34% 0 0.35% 0 0.34% 0 0.34% 0 0.34% 0 0.33% 0 0.33% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Educational Software (million US $): Iran 1995 - 2005 Iran % of Region 27 30.84% 29 31.27% 31 31.69% 27 32.03% 28 32.44% 29 32.74% 31 32.47% 32 32.10% 33 31.72% 35 31.34% 37 30.96% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.66% 1.66% 1.64% 1.70% 1.72% 1.71% 1.68% 1.64% 1.60% 1.56% 1.53%
Educational Software (million US $): Iraq 1995 - 2005 Iraq % of Region 3 3.66% 3 3.70% 4 3.73% 3 3.76% 3 3.80% 3 3.82% 4 3.80% 4 3.77% 4 3.74% 4 3.70% 4 3.67% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.19% 0.19% 0.19% 0.20% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18%
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Educational Software (million US $): Israel 1995 - 2005 Israel % of Region 5 6.00% 5 5.86% 6 5.73% 5 5.61% 5 5.48% 5 5.38% 5 5.47% 6 5.59% 6 5.71% 7 5.84% 7 5.96% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.32% 0.31% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.29% 0.29%
Educational Software (million US $): Jordan 1995 - 2005 Jordan % of Region 1 0.81% 1 0.79% 1 0.77% 1 0.76% 1 0.74% 1 0.73% 1 0.74% 1 0.76% 1 0.77% 1 0.79% 1 0.80% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00%
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Page 116 8.10 KUWAIT Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 8.11 Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Kuwait 1995 - 2005 Kuwait % of Region 2 2.08% 2 2.07% 2 2.06% 2 2.05% 2 2.03% 2 2.02% 2 2.03% 2 2.04% 2 2.06% 2 2.07% 2 2.08% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com KYRGYZSTAN Educational Software (million US $): Kyrgyzstan 1995 - 2005 Kyrgyzstan % of Region 1 1.04% 1 1.06% 1 1.08% 1 1.10% 1 1.12% 1 1.14% 1 1.12% 1 1.10% 1 1.08% 1 1.06% 1 1.04% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
% of Globe 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 117 8.12 LEBANON Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 8.13 OMAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Lebanon 1995 - 2005 Lebanon % of Region 0 0.55% 1 0.54% 1 0.53% 0 0.52% 0 0.51% 0 0.50% 0 0.51% 1 0.52% 1 0.53% 1 0.54% 1 0.55% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Educational Software (million US $): Oman 1995 - 2005 Oman % of Region 1 1.26% 1 1.25% 1 1.24% 1 1.23% 1 1.22% 1 1.21% 1 1.22% 1 1.23% 1 1.24% 1 1.25% 1 1.26% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00%
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Page 118 8.14 PAKISTAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 8.15 QATAR Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Pakistan 1995 - 2005 Pakistan % of Region 4 5.03% 5 4.96% 5 4.89% 4 4.83% 4 4.75% 4 4.70% 4 4.75% 5 4.81% 5 4.88% 6 4.95% 6 5.01% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.27% 0.26% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
Educational Software (million US $): Qatar 1995 - 2005 Qatar % of Region 1 0.70% 1 0.70% 1 0.71% 1 0.72% 1 0.73% 1 0.73% 1 0.73% 1 0.72% 1 0.71% 1 0.71% 1 0.70% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.03% 0.00% 0.03% 0.00% 0.00%
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Page 119 8.16 SAUDI ARABIA Educational Software (million US $): Saudi Arabia 1995 - 2005 Year Saudi Arabia % of Region 1995 9 9.95% 1996 9 10.05% 1997 10 10.15% 1998 9 10.23% 1999 9 10.32% 2000 9 10.39% 2001 10 10.33% 2002 10 10.25% 2003 11 10.16% 2004 11 10.07% 2005 12 9.98% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 8.17 SYRIAN ARAB REPUBLIC Educational Software (million US $): Syrian Arab Republic 1995 - 2005 Year Syrian Arab Republic % of Region 1995 3 2.97% 1996 3 2.93% 1997 3 2.89% 1998 2 2.86% 1999 2 2.82% 2000 2 2.79% 2001 3 2.82% 2002 3 2.85% 2003 3 2.89% 2004 3 2.92% 2005 4 2.96% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.53% 0.53% 0.52% 0.54% 0.54% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%
% of Globe 0.16% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
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Page 120 8.18 TAJIKISTAN Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 8.19 TURKEY Year 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Educational Software (million US $): Tajikistan 1995 - 2005 Tajikistan % of Region 1 1.03% 1 1.06% 1 1.10% 1 1.13% 1 1.16% 1 1.19% 1 1.16% 1 1.13% 1 1.10% 1 1.07% 1 1.04% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%
Educational Software (million US $): Turkey 1995 - 2005 Turkey % of Region 17 20.02% 18 19.57% 19 19.14% 16 18.78% 16 18.36% 16 18.04% 17 18.33% 19 18.71% 20 19.10% 22 19.50% 24 19.89% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
% of Globe 1.07% 1.04% 0.99% 1.00% 0.97% 0.94% 0.95% 0.95% 0.96% 0.97% 0.98%
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Page 121 8.20 TURKMENISTAN Educational Software (million US $): Turkmenistan 1995 - 2005 Year Turkmenistan % of Region 1995 1 0.98% 1996 1 1.01% 1997 1 1.03% 1998 1 1.06% 1999 1 1.09% 2000 1 1.11% 2001 1 1.09% 2002 1 1.06% 2003 1 1.04% 2004 1 1.01% 2005 1 0.99% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 8.21 UNITED ARAB EMIRATES Educational Software (million US $): United Arab Emirates 1995 - 2005 Year United Arab Emirates % of Region 1995 3 3.12% 1996 3 3.10% 1997 3 3.07% 1998 3 3.05% 1999 3 3.03% 2000 3 3.01% 2001 3 3.03% 2002 3 3.05% 2003 3 3.07% 2004 3 3.09% 2005 4 3.11% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00%
% of Globe 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
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Page 122 8.22 UZBEKISTAN Educational Software (million US $): Uzbekistan 1995 - 2005 Year Uzbekistan % of Region 1995 4 4.82% 1996 4 4.88% 1997 5 4.93% 1998 4 4.98% 1999 4 5.03% 2000 5 5.07% 2001 5 5.04% 2002 5 4.99% 2003 5 4.94% 2004 5 4.89% 2005 6 4.83% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com 8.23 YEMEN Educational Software (million US $): Yemen 1995 - 2005 Year Yemen % of Region 1995 1 1.03% 1996 1 1.02% 1997 1 1.01% 1998 1 1.01% 1999 1 1.00% 2000 1 0.99% 2001 1 1.00% 2002 1 1.01% 2003 1 1.01% 2004 1 1.02% 2005 1 1.03% Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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% of Globe 0.26% 0.25% 0.25% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.24% 0.23%
% of Globe 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Page 123 9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 DISCLAIMERS & SAFE HARBOR Summary disclaimer. This publication ("Report") does not constitute legal, valuation, tax, or financial consulting advice. Nor is it a statement on the performance, management capability or future potential (good or bad) of the company(ies), industry(ies), product(s), region(s), city(ies) or country(ies) discussed. It is offered as an information service to clients, associates, and academicians. Those interested in specific guidance for legal, strategic, and/or financial or accounting matters should seek competent professional assistance from their own advisors. Information was furnished to Icon Group Ltd. ("Icon Group"), and its subsidiaries (Icon Group International, Inc.), by its internal researchers and/or extracted from public filings, or sources available within the public domain, including other information providers (e.g. EDGAR filings, national organizations and international organizations). Icon Group does not promise or warrant that we will obtain information from any particular independent source. Published regularly by Icon Group, this and similar reports provide analysis on cities, countries, industries, and/or foreign and domestic companies which may or may not be publicly traded. Icon Group reports are used by various companies and persons including consulting firms, investment officers, pension fund managers, registered representatives, and other financial service professionals. Any commentary, observations or discussion by Icon Group about a country, city, region, industry or company does not constitute a recommendation to buy or sell company shares or make investment decisions. Further, the financial condition or outlook for each industry, city, country, or company may change after the date of the publication, and Icon Group does not warrant, promise or represent that it will provide report users with notice of that change, nor will Icon Group promise updates on the information presented. Safe Harbor for Forward-Looking Statements. Icon Group reports, including the present report, make numerous forward-looking statements which should be treated as such. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995, and similar local laws. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's, city's, country's or industry's actual results or outlook in future periods to differ materially from those forecasted. These risks and uncertainties include, among other things, product price volatility, exchange rate volatility, regulation volatility, product demand volatility, data inaccuracies, computer- or software-genereted calculation innacuracies, market competition, changes in management style, changes in corporate strategy, and risks inherent in international and corporate operations. Forward-looking statements can be identified in statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "feel", "think", "hear," "guess," "forecast," "believe," and other words and terms of similar
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Page 124 meaning in connection with any discussion of future operating, economic or financial performance. This equally applies to all statements relating to an industry, city, country, region, economic variable or company financial situation. Icon Group recommends that the reader follow the advice of Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance, who has been quoted to say, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinlytraded company that isn't well known ... Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." Similar recommendations apply to decisions relating to industry studies, product category studies, corporate strategies discussions and country evaluations. In the case of Icon Group reports, many factors can affect the actual outcome of the period discussed, including exchange rate volatility, changes in accounting standards, the lack of oversight or comparability in accounting standards, changes in economic conditions, changes in competition, changes in the global economy, changes in source data quality, changes in reported data quality, changes in methodology and similar factors. Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or econometric models that Icon Group believes to be reliable, we do not guarantee their accuracy, reliability, quality, and any such information, or resulting analyses, may be incomplete, rounded, inaccurate or condensed. All estimates included in this report are subject to change without notice. This report is for informational purposes only and is not intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer. 9.2 ICON GROUP LTD. USER AGREEMENT PROVISIONS Ownership. User agrees that Icon Group Ltd. ("Icon Group") and its subsidiaries (Icon Group International, Inc.) retains all rights, title and interests, including copyright and other proprietary rights, in this report and all material, including but not limited to text, images, and other multimedia data, provided or made available as part of this report ("Report"). Restrictions on Use. User agrees that it will not copy nor license, sell, transfer, make available or otherwise distribute the Report to any entity or person, except that User may (a) make available to its employees electronic copies of Report, (b) allow its employees to store, manipulate, and reformat Report, and (c) allow its employees to make paper copies of Report, provided that such
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Page 125 electronic and paper copies are used solely internally and are not distributed to any third parties. In all cases the User agrees to fully inform and distribute to other internal users all discussions covering the methodology of this Report and the disclaimers and caveats associated with this Report. User shall use its best efforts to stop any unauthorized copying or distribution immediately after such unauthorized use becomes known. The provisions of this paragraph are for the benefit of Icon Group and its information resellers, each of which shall have the right to enforce its rights hereunder directly and on its own behalf. No Warranty. The Report is provided on an "AS IS" basis. ICON GROUP DISCLAIMS ANY AND ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE UNDER THIS AGREEMENT, THE REPORT. Icon Group makes no warranties regarding the completeness, accuracy or availability of the Report. Limitation of Liability. In no event shall Icon Group, its employees or its agent, resellers and distributors be liable to User or any other person or entity for any direct, indirect, special, exemplary, punitive, or consequential damages, including lost profits, based on breach of warranty, contract, negligence, strict liability or otherwise, arising from the use of the report or under this Agreement or any performance under this Agreement, whether or not they or it had any knowledge, actual or constructive, that such damages might be incurred. Indemnification. User shall indemnify and hold harmless Icon Group and its resellers, distributors and information providers against any claim, damages, loss, liability or expense arising out of User's use of the Report in any way contrary to this Agreement. © Icon Group Ltd., 2000. All rights reserved. Any unauthorized use, duplication or disclosure is prohibited by law and will result in prosecution. Text, graphics, and HTML or other computer code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Permission is granted to quote small portions of this report with proper attribution. Media quotations with source attributions are encouraged. Reporters requesting additional information or editorial comments should contact Icon Group via email at
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