Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

...
Author:  Larry Light |  Joan Kiddon

40 downloads 718 Views 748KB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

Recommend Documents

From the Library of Garrick Lee Praise for Six Rules for Brand Revitalization “The six rules for brand revitalization...

i Praise for Brand Immortality “This unique book rightly shifts attention from myopia, so often the scourge of adverti...

Asian Brand Strategy HOW ASIA BUILDS STRONG BRANDS Martin Roll Martin Roll Asian Brand Strategy HOW ASIA BUILDS STRO...

This page intentionally left blank Advance praise for Brand Society ‘This is a stupendous piece of work. It’s both ac...

This page intentionally left blank Advance praise for Brand Society ‘This is a stupendous piece of work. It’s both ac...

BRAND WARFARE 10 RULES FOR BUILDING THE KILLER BRAND This page intentionally left blank. BRAND WARFARE 10 RULES FOR...

(CONTINUED FROM FRONT FLAP) Praise for E ATING THE BIG FISH emotionally appealing identity, implementing a pervasive ...

BRAND WARFARE 10 RULES FOR BUILDING THE KILLER BRAND This page intentionally left blank. BRAND WARFARE 10 RULES FOR...

BRAND WARFARE 10 RULES FOR BUILDING THE KILLER BRAND This page intentionally left blank. BRAND WARFARE 10 RULES FOR...