My speciality: Методические указания по английскому языку

МИНИСТЕРСТВО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ Государственное образовательное учреждение высшего профессионального образования «Оренбургский Государственный Университет» Кафедра английского языка естественно-научных и инженерно-технических специальностей

М.А. ШЕПЕЛЕВА Л.Р. МАННАКОВА

MY SPECIALITY

МЕТОДИЧЕСКИЕ УКАЗАНИЯ ПО АНГЛИЙСКОМУ ЯЗЫКУ

Рекомендовано к изданию Редакционно-издательским советом государственного образовательного учреждения высшего профессионального образования «Оренбургский Государственный Университет»

Оренбург 2004

ББК 81.2 Англ я 7 Ш 48 УДК 802.0(07)

Рецензент кандидат филологических наук, доцент Сахарова Н.С.

Ш 48

Шепелева М.А., Маннакова Л.Р. My speciality: Методические указания по английскому языку. -Оренбург: ГОУ ОГУ, 2004.- 30с.

Методические указания предназначены для использования на практических занятиях по английскому языку со студентами II курса факультета информационных технологий специальности «Проектирование и технология радиоэлектронных средств»

Шепелева М.А. Маннакова Л.Р., 2004 ГОУ ОГУ, 2004

Введение Данное пособие по английскому языку предназначено для студентов 2 курса факультета информационных технологий. Цель пособия – обучение студентов устной речи с ориентацией на самостоятельную работу под контролем преподавателя. В пособие включена предусмотренная учебным планом разговорная тема « Моя специальность» для специальности ПТРС с комплексом языковых и речевых упражнений, направленных на выработку коммуникативных навыков. Пособие состоит из VI разделов. Цель первого раздела – изучение устных тем «моя специальность» .Цель второго раздела- познакомить студентов с различными видами научных публикаций на английском языке. Все упражнения данного раздела носят коммуникативный характер. Все тексты взяты из оригинальных источников. Третий раздел предназначен для самостоятельной работы студентов. Целью данного раздела является развитие у студентов навыков чтения и перевода научно-технической литературы.

1 Section I 1.1 Text 1 My speciality 1.1.1 Read the text, translate it: I am a second year student of the department of project and technology of radioelectronic devices in the Orenburg State University. It was founded in 2001. The graduates get the qualification of engineer. Such specialists are in great demand nowadays. There are the day-time, the evening-time and extra-mural departments. Those who combine studies with their work are trained at the evening-time and extra-mural departments. The whole process of studying deals with mastering new methods and progressive technology of testing, controlling and servicing of radioelectronic device. The junior students are taught mathematics, physics, a foreign language (English/German/French), chemistry, philosophy, computer processing of information. We attend lectures, do laboratory work and test. We have quite a number of well-equipped laboratories at our disposal. Mastering one of the foreign languages enables us to read foreign literature and learn about the latest scientific and technical achievements abroad. The senior students study special engineering subjects such as technology of radioelectronic devices, integral devices of radioelectronics, computing sciences of project of radioelectronic devices, principles of radioelectronics and communication, etc. The fourth-year students combine their studies with their research work. We write course papers and graduation thesis on the scientific problem of our research work. Many highly-qualified teachers work at the departments of our faculty, some of them have candidate's degrees and scientific ranks. In summer the students of our faculty, besides vacation, have their practical hours in order to have a clear idea of what our speciality means. According to the academic plan the fifth-year students are sent to work at different plants or at industrial enterprises, where they learn to employ in practice the knowledge they gained at University. During practice the students master the job of an engineer and at the same time collect material for their graduation thesis. The final and most important period in the student's life is passing final examinations at the presence of the State Examining Board. All the graduates get work according to their speciality. We shall work at research and design instituons, at high technology industries, at banks and also we can read lectures at University. Besides, we are provided with everything necessary for a scientific career entering a post-graduate course. In a word we have a wide range of job opportunities.

1.1.2 Read the following wordsand phrases and learn them by heart: to be а first (second-) year student (второкурсником) establishment engineer to train highly-qualified to be in great demand day (evening)-time department to master to have at ones disposal research work course paper graduation thesis degree according to academic plan the State Examining Board post-graduate course project and technology radioelectronic devices computing sciences of project of radioelectronic devices principles of radioelectronics and communication

быть первокурсником учреждение, заведение инженер готовить высококвалифицированный иметь большой спрос дневное (вечернее) отделение овладевать иметь в распоряжении исследовательская работа курсовая работа дипломная работа степень согласно учебный план гос. экзаменационная комиссия аспирантура

of проектирование и технология радиоэлектронных средств информационные технологии проектирования радиоэлектронных средств основы радиоэлектроники и связи

1.1.3 Answer the following questions: 1. What University do you study at? 2. What faculty do you belong to? 3. When was it founded? 4. What qualification will you get after you graduate from University? 5. What subjects is the academic program composed of? 6. What does the course of studies end with? 7. Where can our graduates work? 8. In what way can the graduates continue their study?

1.1.4 Repeat the irregular verbs:

be – was – were – been begin – began – begun go – went – gone make – made – made know – knew – known do – did – done find – found – found read – read – read write – wrote – written become – became – become teach – taught – taught see – saw – seen

быть начинать идти делать знать делать находить читать писать становиться учить видеть

1.1.5 Put in the prepositions (with, for, at, in): 1. The forth-year students combine their studies ...... their research work. 2. We are provided with everything necessary ...... а scientific career. 3. We shall work ...... research and design institutions. 4. Such specialists are ...... great demand now. 5. We have quite а number of well-equipped laboratories ...... our disposal. 1.1.6 Fill in the blanks with the words given below: 1. The graduates get... of engineer. 2. There are the day-time, the evening-time and extra-mural ... 3. During practice the students ... the job of an engineer. 4. The final and most important period in the students life is ... 5. We write ... and graduation thesis on the scientific problems of our ... work. (master; research; qualification; defence; departments; course papers ) 1.1.7Look through the passage and find the English equivalents for the following Russian phrases: 1) второкурсник 2) выпускник 3) процесс обучения 4) хорошо оборудованные лаборатории 5) в нашем распоряжении 6) последние научные и технические достижения 7) исследовательская работа 8) дипломная работа 9) учёная степень 10) аспирантура

1.1.8 Read the following dialogue and dramatize it: – Hello, Ted. I haven't seen much of you of late. How has the world been treating you'? – Everything is OK! And what about you, Julia? Pressed for time as usual? – You are right. Did you 1спои about the change in the examination time table? – Change? – Yes. The last day of examinations for our group will be June 23d not June 21st – There can be по changes now. It's definitely June 23d. Would you like to hear the details of the schedule? – Oh. Yes, please. – We'll have four examinations. principles of radioelectronics and communication is in the morning of June 8th, integral devices of radioelectronics is on the afternoon оf June 13th, technology of radioelectronic devices s on the morning of June 18th. – Thank you.! wish you passed them successfully! Good luck! – Thank you, Ted. It's very kind of you. Good-bуе! – Good-bye, Julia. Hope to see you tomorrow. 1.1.9 Think and say about your speciality using the following phrases: А second-year student; to be founded; to train engineers; departments; to be taught; to master foreign language; graduation thesis; according to the academic plan; job opportunities.

2. Section II 2.1 Text 1 ORGANIZATION AND ARCHITECTURE 2.1.1 Read the text and translate it: Although it is difficult to give precise definitions for these terms, a consensus exists about the general areas covered by each. Computer architecture refers to those attributes of a system visible to a programmer, or put another way, those attributes that have a direct impact on the logical execution of a program Computer organization refers to the operational units and their interconnections that realize the architectural specifications. Examples of architectural attributes include the instruction set, the number of bits used to rep resent various data types (e.g., numbers, characters), I/O mechanisms, and techniques for addressing memory. Organizational attributes include those hardware details transparent to the programmer, such as control signals, interfaces between the computer and peripherals, and the memory technology used As an example, it is an architectural design issue whether a computer will have a multiply instruction. It is an organizational issue whether that instruction will be implemented by a special multiply unit or by a mechanism that makes repeated use of the add unit of the system. The organizational decision may be based on the anticipated frequency of use of the multiply instruction, the relative speed of the two approaches, and the cost and physical size of a special multiply unit Historically, and still today, the distinction between architecture and oigara2atioh has been an important one. Many computer manufacturers offer a family of computer models, all with the same architecture but with differences in organization. Consequently, the different models in the family have different price and performance characteristics. Furthermore, an architecture may survive many years, but its organization changes with changing technology. A prominent example of both these phenomena is the IBM System/370 architecture. This architecture was first introduced in 1970 and included a number o." models. The customer with modest requirements could buy a cheaper, slower model and, if demand increased, later upgrade to a more expensive, faster model without having to abandon software that had already been developed Over the yeans, IBM has introduced many new models with improved technology to replace older models, offering the customer greater speed, lower cost, or both. These newer models retained the same architecture so that the customer's software investment was protected. Remarkably, the System/370 architecture, with a few enhancements, has survived to this day and continues as the flagship of IBM's product line. In a class of systems called microcomputers, the relationship between architecture and organization is very close. Changes in technology not only influence organization but also result in the introduction of more powerful and richer architecture. Generally, there is less of a requirement for generation-to-

generation compatibility for these smaller machines. Thus, there more of an interplay between organizational and architecture design decisions. So а computer organization must be designed to implement а particular architectural specification а thorough treatment of organization requires а detailed examination of architecture as well. 2.1.2 Look through the passage equivalents for the following Russian phrases:

and

find

the

English

операционные единицы; архитектурные спецификации; инструкторский (обучающий) набор; ожидаемая частота использования; эксплуатационные качества; улучшенная технология; взаимодействие; покупатель; относительная скорость. 2.1.3 Find in В the equivalents or words meaning more or less the same as the words in А: А 1. mechanism 2. requirement 3. technology 4. unit 5. approach 6. impact 7. compatibility 8. upgrade 9. to retain В. 1. а system 2. influence 3. part of а machine 4. demand 5. the ability to be used with another one 6. to make better 7. knowledge about scientific or industrial methods 8. to keep 9. а method 2.1.4 Answer the questions based on the information found in the text: 1 What does computer organization refer to? 2 What does computer architecture refer to? 3. What do architectural attributes include? 4 What do organizational attributer include? 5. What is the distinction between architectural and organizational issue? 6. What can you say about the IBM system? 2.1.5 Fill in the blanks with the information taken from the text: 1. Computer organization refers to the... and their... that realize architectural specification. 2. Organizational attributes include those hardware details transparent to the programmer, such as ... and.... 3 The organizational decision may be based on the.…... and.... 4. The different models in the family have different... and.... 5. Furthermore, an architecture may... many year, but its organization... with changing technology.

2.1.6 Make up all kinds of questions to the sentences: l. It is difficult to give precise definition for these terms. 2. Computer organizations refer to the operational units and their interconnections. 3. It is an architectural design issue whether a computer will have a multiply instruction. 4. The organizational decision may be based on the anticipated frequency of use. 5. The distinction between architecture organizations has been an important one. 6. This architecture was first introduced in 1970, 7. These newer models retained the same architecture. 8. Changes in technology influence organization. 2.1.7 Think and say about a) computer organization; b) computer architecture; c) the distinction between organization and architecture.

2.2 Text 2 The Roots of Radio 2.2.1 Read the text and translate it: In 1873, Scottish physicist James Cleric Maxwell provided the theoretical basis for the development of wireless transmissions. Maxwell argued that electromagnetic waves existed and that these invisible types of radiant energy traveled at the speed of light. Fifteen years later, German scientist Heinrich Hertz borrowed Maxwell's theory as the basis for a successful laboratory experiment. Using a primitive spark discharge device. Hertz was able not only to create electromagnetic waves but also to detect them and measure their wavelength by means of a simple receiving antenna. As Maxwell had surmised, these waves did travel at the speed of light. But what he did not envision was that they would also serve as the vehicle for powerful new mass communications systems. While the scientific community of tile time explored the theoretical implications of the Hertz experiments, a young scion of a wealthy Italian family, Guglielmo Marconi, saw real practical applications for the phenomenon Hertz had isolated. Financially well off, Marconi was able to devote all his energy to his subsequent technical pursuit although his businessman father initially felt the project to be a dreadful waste of time. Once the young man demonstrated the device to him, however, the elder Marconi agreed to provide the developmental funds. In 1894 and 1895, Guglielmo continuously improved on Hertz's early equipment. By 1896, he had successfully transmitted and detected electromagnetic signals beyond hilltops and over a distance of up to nine miles. By 1899, Marconi's wireless telegraph was sending coded messages across the English Channel, and his invention was attracting attention throughout Europe as well as in the United Slates. In 1901, the Marconi device successfully transmitted three dots (the Morse Code designation for the latter S) across the Atlantic Ocean from the English Coast to Newfoundland, where Marconi and his assistants used a high-flying kite antenna to detect the signal. The entire world soon was talking about the wireless telegraph. Wireless sets were installed on ships, and over the next decade, this new communications tool came permanently to bridge oceans aid span continents. Up to this point, we had discussed only the sending of code messages over the airwaves. Radio as a mass communications vehicle (the sending of actual speech and music) required the contributions of additional innovators. As early as 1892, a Kentucky farmer and amateur inventor named Nathan Stubblefield was transmitting his voice a distance of some three miles via what was known in the Murray, Kentucky, locality as a vibrating telephone. Whether Stubble-field's device was based on Hertzian principles or on some other system not involving the generation of radio frequencies is unclear in the historical record. His efforts to promote his discovery through an awkwardly capitalized company were miniscule in comparison to the resources of more famous inventors and were largely unknown outside his home region. Stubblefield died of starvation in 1928;

certainly a tragic conclusion to the life of the man who may have been the first voice broadcaster Much better documented is the work of University of Pittsburgh professor Reginald Fessenden. He correctly theorized that a continuous radio (Hertzian) wave had much the same character as a sustained musical note and therefore could be modulated to assume the shape of articulate speech. Fessenden conducted groundbreaking work on how the voice (the program content) could be placed onto a carrier wave for transmission as a series of amplitude modulations. Fessenden also conceived of the radio transmission as a continuous wave rather than as the interrupted wave used by Marconi and other wireless telegraphers. With backing from two Pittsburgh financiers and the assistance of F. W. Alexanderson, a General Electric Company engineer, Fessenden's experiments reached their culmination in a 1906 Christmas Eve transmission from his Brant Rock, Massachusetts, station to ships far out in the Atlantic. Imagine the surprise of seamen who, in stead of the familiar dote and dashes, suddenly heard music and voices emanating from their wireless sets. Briefly pioneering the role of on-air performer, the inventor played "0 Holy Night" on his violin, read verses from the Bible, and wished his stupified audience a Merry Christmas. On New Year's Eve, Fessenden aired another program that was picked up as far away as the West Indies by the United Fruit Company's banana boats. Seeking a more efficient means to direct those boats to waiting cargos, United Fruit subsequently purchased a quantity of Fessenden equipment for use in the Caribbean. But unfortunately for Fessenden, his company, like that of Stubblefield, ran into a tangle of financial and legal difficulties and he was forced from the, scene before profiting from the results of his technological contributions. 2.2.2 Read the following words and phrases and learn them by heart: spark discharge device wavelength Equipment wireless telegraph to transmit pursuit to span to promote miniscule to die of starvation broadcaster amplitude modulation to emanate to purchase wireless transmission at the speed of light

2.2.3 Match each word in A with that in B which means the opposite A. development light simple wealthy to improve new to send early to die to agree

B. difficult old to be born decline to receive dark to make more poor late to make against

2.2.4 Give the appropriate forms of the verbs instead of the infinitives: 1. Maxwell (to agree) that electromagnetic waves ( to exist) and that these invisible types of radiant energy ( to travel) at the speed of light. 2.In 1894 and 1895, Guglielmo continuously (to improve) on Hertz's early equipment 3. The entire world soon (to be talking) about the wireless telegraph 4. Radio as а mass communication vehicle (to require) the contributions of additional innovators. 5. Не correctly (to theorize) that а continuous radio wave ( to have) much the same character as а sustained musical note and therefore (can) be modulated to to assume me shape of articulate speech.

2.2.5 Look through the text and find the English equivalents for following Russian phrases: Электромагнитные волны Со скоростью света Разрядник Молодой отпрыск Практическое приложение Хорошо обеспеченный Пустая трата времени Беспроволочный телеграф Привлекло внимание Умер от голода Трагическая кончина Достигло своей кульминации Вместо обычных точек и тире Но к сожалению 2.2.6 Answer the questions: 1. Who provided the theoretical basis for the development of wireless transmission? 2. What did Hertz me а primitive spark discharge device for? 3. Why could Marconi devote all his energy to his subsequent technical pursuit? 4. Who left the project to be а dreadful waste of time? 5. When did Marconi improve on Hertz's early equipment?

3. Section III 3.1 Text 1 System Buses At a top level, a computer consists of CPU, memory and I/O components, with one or more modules of each type. These components are interconnected in some fashion to achieve the basic function of the computer, which is to execute programs. We can describe a computer system by describing the external behavior of each component, that is the data and controls signals that is exchanges with other components, and describing the interconnection structure and the controls required to manage the use of the interconnection structure. This top-level view of structure and function is important because of its explanatory power in understanding the nature of a computer. Equally important is its use to understand the increasingly complex issues of performance evaluation, alternate path ways, the magnitude of system failures is a component fails and the ease of adding performance enhancements. In many cases, requirements for greater system power and fail-safe capabilities are being met by changing the design rather that merely increasing the speed and reliability of individual components. The basic function performed by a computer is program execution. The program to be executed consists of a set of instructions stored in memory. The central processing unit (CPU) does the actual work by executing instructions specified in the program. In order to gain a greater understanding of this function and of the way in which the major components of the computer interact to execute a program, we need to look in more detail at the process of program execution. The simplest point of view is to consider instruction processing as consisting of two steps: The CPU reads (fetches) instructions from memory one at a time, and it executes each instruction. Program execution consists of repeating the process of instruction fetch and instruction execution. Of course, the execution of an instruction may itself iiwolve a number of steps. We can justify the breakdown of instruction processing into the two stages of fetch and execution as follows. The instruction fetch is a common operation for each instruction, and consists of reading an instruction from a location in memory. The instruction execution may involve several operations and depends on the nature of the instruction. The processing required for a single instruction is called an instruction cycle. The two steps are referred to as the fetch cycle and the execute cycle. Program execution halts only if the machine is turned off, some sort of unrecoverable error occurs, or a program instruction that halts the computer is encountered. 3.1.1 Translate the words: external behavior, exchange, structure, function, explanatory, magnitude, reliability, execution, breakdown, single, unrecoverable.

3.1.2 Look through the passage equivalents for the following Russian phrases:

and

find

the

English

Связаны между собой; на высоком уровне; чтобы достигнуть основной функции компьютера; обработка данных; увеличивая скорость и надёжность; выполнение программы; система команд; центральный микропроцессор; может вовлекать несколько операций; если машина отключена. 3.1.3 Form the new words with the help of affixation and translate them: manage add power change interconnect important achive

-ing, -ment -tion, -ful -able, -ance

3.1.4 Say "True" or "False" 1. А computer consists of CPU, memory and 1/О components with one or more modules of each type. 2. The basic function performed by а computer is а program execution. 3. The program does not consist of а set of instructions. 4. We need to look in more detail at the process of program execution. 5. The instruction execution may involve one operation. 3.1.5 Answer the following questions based on the information found in the text or on your own experience and thinking: 1. What does а computer consist of? 2. What is the basic function performed by а computer? 3. What does the program consist of? 4. What kind of work does CPU perform? 5 Why do we need to look in more detail at the process of program execution? 6. How many steps does instruction processing consist of? 7. What is the first step of instruction processing? 8. What does program execution consist of? 9. Ноя лапу operations does the instruction execution involve? 10. When does program execution halt?

3.1.6 Translate the sentences: 1. Эти компоненты взаимосвязаны между собой для того, чтобы достичь главной функции компьютера. 2. Программа состоит из системы команд. 3. Центральный микропроцессор совершает работу, выполняя инструкции для данной программы. 4. Мы должны изучить в деталях процесс выполнения программы. 5. Выполнение программы останавливается только если машина отключена. 3.1.7 Think and say about: а) computer components b) computer finction

3.2 Text 2 Our Global Profession 3.2.1 Read the text and translate it: While on the subject of democracy, the rapid changes in Eastern Europe that marked the end of the 1980s had significant electronic media ramifications. The availability of VCRs and small, less obtrusive personal satellite dishes in Poland and other countries shattered the video monopoly of governmentmouthpiece television stations. Slow change in Poland was visually witnessed by dissidents in other Eastern European countries and helped propel much more rapid change in their own nations. It is perhaps indicative of the importance of television in this process that in Romania, where violent revolution was waged, the capital's television station became a main battleground and the symbol of reformation. The implications of these changes for U.S. electronic media enterprises are enormous. In 1990, Chase Cable of West Hartford, Connecticut, announced plans to begin building cable systems in a number of Polish cities. The Polish government also decreed that two of its over-the-air television channels would be converted to commercial use, with contracts for airing of The Wonder Years and the Santa Barbara soap opera among the first to be signed. In Hungary, meanwhile, VGA Europe assisted in the operation of a commercial FM station known as Radio Bridge, which was selling airtime from a sophisticated grid rate card only weeks after its 1990 initiation. Programming glasnost even flowered in the Soviet Union when the talk show Geraldo became the first U.S. series to be scheduled there on a daily basis. Premiering in March 1991, with a segment on Elvis Presley's death, the advertiser-supported Geraldo reached some 30 million Soviets over Moscow Channel 2x2.

The 1991 Persian Gulf War proved a boon to the global market for hard news as well. $ CNN's worldwide reach and already-established linkages with governments and media systems made it the conduit through which information and arguments instantaneously passed back and forth between allied and hostile bureaucracies. Diplomatic and military maneuverings ebbed and flowed as private citizens watched and public opinions were shaped. These and other developments likely to follow will further expand the global program marketplace and its importance to the U.S. media as we move toward the year 2000. We should not attempt to shape these new outlets and systems into occupied dependencies for U.S. producers. The number of nations that already compete with us on the international program market would make such media imperialism impossible, even if we sought it. Rather, the richer and more multifaceted the world electronic media environment becomes, the greater will be the opportunities for joint ventures, program exchanges, and the diversification of radio and television product available to U.S. consumers as well. As other areas of U.S. industry are learning, we can no more expect other countries to buy our products blindly than we can expect U.S. consumers to ignore appealing products from other lands. The global marketplace that the electronic media are helping to fashion will be a highly competitive arena in which product quality becomes much more important than national origin. As media professionals, the stakes for us are very high. We cm either seize the opportunity to expand our industry into new technologies and locales or devote most of our energies to protecting what we inherited from the radio/television entrepreneurs who preceded us. Choosing the latter course can be the road to stagnation, with Hollywood and our entire program production infrastructure in danger of becoming the next Detroit. Truly international production/distribution and consumption of radio/television content will inevitably broaden U.S. programming tastes just as German and then Japanese engineering and marketing triumphs established new preferences in the cars we drive. Virtually every major U.S. studio and network is now actively pursuing foreign coproduction deals and other joint ventures. We do not yet know whether such trends will diversify or homogenize electronic media content. But we do know that most successful members of our profession will, in the new millennium, be part of truly international enterprises. As Mel Harris, president of Paramount Pictures television group, observes, "'It's a natural result of the expanding global market and desire to tap into new creative forces. You're just not going to meet the needs of the European market by producing in Hollywood. We've been an international distributor. The next step for us is becoming a worldwide producer.' "n "A ship in a harbor is safe," U.S. philosopher John Augustus Shead once wrote, but that is not what ships are built for. "12 In times of major turbulence, however, the open sea is often safer because the vessel will not be buffeted and broken on the shores of a too-confining anchorage. As you begin a career in the

tumultuous global media environment, give some thought to how your own professional ship should most prudently be navigated. 3.2.2 Change the following sentences into indirect speech: 1. Hel Harris president of Paramount Pictures television group, observed, "It's a natural result of the expanding global market. You're just not going to meet the needs of the European market by producing in Hollywood". 2. He added, "The next step for us is becoming a worldwide producer". 3. "A ship in a harbor is safe, "US. Philosopher John Augustus Shead once wrote, "but that is not what ships are built for".

3.3 Text 3 The Cable Option 3.3.1 Read the text and say how the cable television is distributed. l. Ask your friends questions on the text. 2. Find the main information in every passage of the text. Over the years, cable television has made some technical strides of its own – not in how a signal is produced but in how it is distributed. People stuck an antenna on the roof and piffled in whatever signals were in range. But what about individuals living in outlying areas or in valleys not being reached with viewable pictures? For them, an additional technology was needed and began to emerge almost as soon as the television medium was released from its wartime bonds. In 1948, John Walson, an employee of Pennsylvania Power & Light, was also running the family appliance store in Mahanoy City. Because the city is in a valley, local residents could not receive television signals from the new Philadelphia stations eighty miles away. Walson was forced to drive prospective TV set buyers to an antenna he had constructed on top of a nearby mountain in order to demonstrate his wares. When the disadvantage of this method became apparent, he used his connections with the power company to string a cable from the mountain top to his store, wiring several homes along the way. By the summer, Walson had hooked up 725 residences and began to charge $2 per month for providing three Philadelphia stations. At about the same time, Ed Parsons of Astoria, Oregon, mounted a i.iaster antenna atop the local hotel, pulled in the signal of the new Seattle television station, and used a combination of retransmitters and coaxial cables to pipe the signal to residences in the community, subscribers-paid $10ft for installation and became a part of the community cooperative. In classifying such arrangements, an FCC staff attorney coined the term CA TV (community antenna television), and a new branch of the electronic media was on its way. Notice that even from its inception, CATV was not broadcasting. It did not send signals into the VHF/UHF airwaves for everyone who wanted to grab them. Instead, the programming was fed down a private line to subscribers or co-op members who contracted to receive its services. Initially, CATV was merely a retransmission device that extended broadcasters' signals into areas not reachable by over-the-air means. Other entrepreneurs, such as Robert Tarleton of Lansford, Pennsylvania, soon entered the field. Using his background in electronics, Tarleton created the first commercially viable cable system by modifying existing signal amplifiers specifically for coaxial cable use. This greatly improved the quality and strength of the cable retransmission. His Panther Valley TV Company also followed systematic utility-company practices of running lines on poles up and down the streets. Through the activities of Walson, Parsons, and Tarleton, the prototype for the modern cablecaster had been established.

During the next two decades, cable expanded throughout the country, and systems began to be consolidated as large MSOs/multiple system operators) were formed. The real establishment of cable as a self-standing and competitive industry, however, came in 1975, when Time Inc.'s Home Box Office (HBO) married satellite technology and cable's selective distribution capacity to create a national premium service that delivered uncut movies and exclusive sporting events directly into subscribers' homes. Before HBO, each cable system wishing to originate material had either physically to obtain and show the movies themselves, or enter into expensive land-line or microwave interconnections with other systems in the region. With HBO and a satellite dish, however, pay programming literally dropped out of the sky at the cable system's headend for easy and immediate sale to local households. HBO paved the way for scores of other pay or advertiser-supported cable networks. These networks brought exclusive programming to the industry's subscribers and introduced a range of new competitors to the television broadcaster's audience. Meanwhile, broadcasters and broadcast networks also came to use the satellite as a cost-effective way to relay network programs and grab local news stories. But the most dramatic contribution of so-called birds was their conversion of cable from a predominately repeater service to a self-standing originator in its own right. By the end of the 1980s, little more than a century after Alexander Graham Bell put those first tentative impulses into a wire, a vast amalgamation of telecommunications enterprises was well established. These enterprises stand at the brink of even more massive technological change. High Definition Television (HDTV), Digital Audio Broadcasting (DAB), fiber optics, audio/video compression devices, and a whole range of applications that such tools make possible are promising both to enlarge and transform how we reach our audiences in the years immediately ahead. As National Association of Broadcasters President Eddie Fritz told his organization's 1991 convention, "We face challenges to the structure and technology of television and radio that will require all the strength and persuasiveness we can muster. These are challenges of a new order.

3.4 Text 4 The Ripening of Electronic TV 3.4.1 Read the text and answer the question: 1. What are the main developing stages of Electronic TV? During these years of mechanical television's well-intentioned but illdestined progression, discoveries that would lead to today's electronic system were taking a different course. In 1878, British physicist Sir William Crookes invented the cathode ray tube. Simply put, this tube was a glass container to house highspeed electrons. These electrons possessed the capability of being deflected and focused by electrical and magnetic fields. By 1897, Germanys Carl Ferdinand Braun had built a similar tube and was actually able to direct the path of cathode rays through the primitive manipulation of magnets. Braun also added a fluorescent surface to the tube to increase its light-sensitivity properties significantly. The cathode ray tube would prove to be the cornerstone of electronic television in the same way that the scanning disc was central to the mechanical method. Ten years later, Russian scientist Boris Rosing used Braun's tube as the basis for a prototype wireless television receiver. For a time, a young student named Vladimir Zworykin worked as Rosing's laboratory assistant at the St. Petersburg Institute of Technology. By 1917, Zworykin had decided to leave crumbling Czarist Russia and immigrate to the United States in order to pursue this television research. In two years, he was working for Westinghouse and had persuaded his reluctant superiors to allow him to phase out of his job as a production-line assembler of vacuum tubes and into research exploration of electronic television. Before 1923 was over, the Russian-born inventor had developed an all-electronic television pickup tube he called toe iconoscope. This device used a scanning gun or eye rather than a spinning disc to convert a light image into electrical energy for transmission. Meanwhile, Philo Famsworth, a young Salt Lake City scientist, was completing his own work on a similar device labeled the electronic image dissector camera Before long, Zworykin, Farnsworth, and several lesser inventors became embroiled in patent litigation over their competing devices. Farnsworth would eventually be paid a million dollar settlement by RCA so that it could continue to develop Zworykin's concepts with a free hand. By 1933, both Famsworth and Zworykin had developed their stillcompeting systems to the point at which they could electronically transmit pictures of 240 lines of resolution. At the receiving end, however, these lines were still being assembled via mechanical means. Still, the electronic transmitter was a tremendous improvement over its mechanical counterpart. With the cathode ray scanning device, the entire picture surface was illuminated all the time, and the heat and friction caused by rotating discs were eliminated. By 1935, RCA engineers had produced a television picture of 343 lines. This was a great improvement over the 50- or 60-line images of just a

few years earlier, because the greater the number of lines, the greater the picture resolution (clarity). Nevertheless even RCA's comparatively advanced system produced a very small picture that could not be transmitted more than twenty-five miles and was subject to significant static caused by automobile ignitions and other electrical fields. RCA president David Sarnoff announced plans to build an experimental television station and produce a small number of receivers, but he predicted that full-scale consumer service was still a long way off. Whether he truly believed this or was trying to lull competitors into a false sense of security, events progressed faster than Sarnoffs pronouncement suggested. The following year, the Philco Radio and Television Corporation held a demonstration of their 345-line system. It featured an improved-contrast blackand-white picture rather than the murky green-and-white that had heretofore been a hallmark of electronic television. By 1937, there were no less than seventeen experimental television stations operating in some fashion, and Sarnoffs earlier prediction seemed much too conservative. New players, including CBS, Philco, and Zenith, were bringing their own technical expertise to bear, and such competition intensified the pace of development At the New York World's Fair in 1939, RCA cameras captured the welcoming speech by President Franklin Delano Roosevelt on a 441-line system, and the public was able to view the latest prototype receiver at the RCA pavilion. RCA/NBC's New York station, W2XBS (later to become WNBC-TV) began regularly scheduled public broadcasts of two full hours each week to the few hundred receivers in existence. It looked like real broadcast television was about to arrive. Seeking to avoid a repetition of radio's chaotic early years, the Federal Communications Commission held hearings in 1940 to determine how to convert television most efficiently from an experimental to a regular broadcast medium. A new National Television System Committee, made up of a number of technical experts, was constituted to set standards for video operations. The committee subsequently selected a picture made up of 525 lines with the picture surface being completely scanned by the cathode ray eye at a rate of 30 times (30 frames) per second. The picture portion of the television transmission would be amplitude modulated (AM). The sound would be generated by frequency modulation (FM) means. These standards were officially adopted on April 30, 1941, and they remain the cornerstone of the U.S. (NTSC) television system to this day.

3.5 Text 5 De Forest and Herrold 3.5.1 Ask all kinds of questions on the text: All about the some time, a third brilliant and likewise financially naive inventor, Lee De Forest, improved on J. Ambrose Fleming's two-element tube by placing a grid between the tube's filament and plate, all of which were encased within a glass housing. When a small electrical voltage was applied to this grid, the flow of electrons between filament and plate could be much more precisely controlled. De Forest's triode (three-element) tube, in short, provided the means by which weak electromagnetic signals could be greatly strengthened. Taking his invention (now called the Au-dion tube) to France in 1908, De Forest transmitted voice communication (radio telephony) from the top of the Eiffel Tower to receivers up to 500 miles away. Two years later back in the United States, he placed a transmitter in the attic of New York's Metropolitan Opera and carried the vocal artistry of Italian tenor Enrico Caruso to listeners around the city and to ships at sea. Such events gained De Forest, and what would become radio, a great deal of publicity. Unfortunately, unscrupulous business associates and running battles over his patents subsequently consumed much of De Forest's strength and activity. Even though his Audion tube became an essential ingredient in the development of a reliable broadcasting apparatus, De Forest, like Stubblefield and Fessenden, was unable to convert his electrical genius into business success. De Forest's accomplishments were duly noted by the NAB a half-century Meanwhile, on the West Coast, inventor Charles D. Herrold was introducing the citizens of San Jose, California, to the phenomenon. Using an umbrella antenna strung in all directions from the top of a downtown bank building, Herrold began transmissions in 1909 to publicize his own School of Engineering. Soon his Wednesday evening programs attracted a considerable local following, and schoolchildren were brought to the station to see this new scientific marvel that could be heard forty miles away in San Francisco. In fact, when Lee De Forest exhibited his reception equipment at the 1915 Panama Pacific Exposition in that city, Herrold's San Jose station was the source of the programming. Like virtually all similar radio activities, Herrold's station was shut down by wartime.

Read the text and translate it: Development of the Computer Tables of Contents: The First Generation: Vacuum Tubes BVMC The Second Generation: Transistor The Third Generation: Integrated Circuits

The First Generation: Vacuum Tubes BVMC AC (Electronic Numerical Integrator And Computer), designed by and constructed under the supervision of John Mauchly and John Presper Eckert at the University of Pennsylvania„was the world's first general-purpose electronic digital computer. The project was a response to U.S. wartime needs. The Army's Ballistics Research Laboratory (BRL), an agency responsible for developing range and trajectory tables for new weapons, was having difficulty supplying these tables accurately and within a reasonable time frame. Without these firing tables, the new weapons and artillery were useless to gunners. The BRL employed more than 200 people, mostly women, who, using desktop calculators, solved the necessary ballistics equations. Preparation of the tables for a single weapon would take one person many hours, even days. Mauchly, a professor of electrical engineering at the University of Pennsylvania, and Eckert, one of his graduate students, proposed to build a general-purpose computer using vacuum tubes to be used for the BRL's application. In 3943, this proposal was accepted by the Army, and work began on the ENIAC. The resulting machine was enormous, weighing 30 tons, occupying 15,000 square feet of floor space, and containing more than 18,000 vacuum tubes. When operating, it consumed 140 kilowatts of power. It was also substantially faster than any electromechanical computer, being capable of 5000 additions per second. The ENIAC was a decimal rather than a binary machine. That is, numbers were represented in decimal form and arithmetic was performed in the decimal system. Its memory consisted of 20 "accumulators," each capable of holding a 10digit decimal number. Each digit was represented by a ring of 10 vacuum tubes. At any time, only one vacuum tube was in the ON state, representing one of the 10 digits. The major drawback of the ENIAC was that it had to be programmed manually by setting switches and plugging and unplugging cables. The ENIAC was completed in 1946, too late to be used in the war effort. Instead, its first task was to perform a series of complex calculations that were used to help determine the feasibility of the H-bomb. The use of the ENIAC for a purpose other than that for which it was built demonstrated its general-purpose nature. Thus, 1946 ushered in the new era of the electronic computer, culminating years of effort. The ENIAC continued to operate under BRL management until 1955, when it was disassembled. The Second Generation: Transistor The first major change in the electronic computer came with replacement of the vacuum tube by the transistor. The transistor smaller, cheaper, and dissipated. Less heat than a vacuum tube but can used in the same way as a vacuum tube to construct computers. Unlike

the is be the

vacuum tube, which requires wires, metal plates, a glass capsule, and a vacuum, the transistor is a solid-state device, made from silicon. The transistor was invented at Bell Labs in 1947 and by the 1950s had launched an electronic revolution. It was not until the late 1950s, however, that fully transistorized computers were commercially available. IBM again 'was not the first company to deliver the new technology. NCR and, more successfully, RCA were the front-runners with some small transistor machines. IBM followed shortly with the 7000 series. The use of the transistor defines the second generation of computers. It has become widely accepted to classify computers into generations based on the fundamental hardware technology employed (Table 2.2). Each new generation is characterized by greater speed, larger memory capacity, and smaller size than the previous one. But there are other changes as well. The second generation saw the introduction of more complex arithmetic and logic units and control units, the use of high-level programming languages, and the provision of system software with the computer. The second generation is noteworthy also for the appearance of the Digital Equipment Corporation (DEC). DEC was founded in 1957 and, in that year, delivered its first computer, the PDP-1. This computer and this company began the minicomputer phenomenon that would become so prominent in the third generation. The Third Generation: Integrated Circuits A single, self-contained transistor is called a discrete component. Throughout the 1950s and early 1960s, electronic equipment was composed largely of discrete components – transistors, resistors, capacitors, and so on. Discrete components were manufactured separately, packaged in their own containers, and soldered or wired together onto masonite-like circuit boards, which were then installed in computers, oscilloscopes, and other electronic equipment. Whenever an electronic device called for a transistor, a little tube of metal containing a pinhead-sized piece of silicon had to be soldered to a circuit board. The entire manufacturing process, from transistor to circuit board, was expensive and cumbersome. These facts of life were beginning to create problems in the computer industry. Early second-generation computers contained about 10,000 transistors. This figure grew to the hundreds of thousands, making the manufacture of newer, more powerful machines increasingly difficult. In 1958 came the achievement that revolutionized electronics and started the era of microelectronics: the invention of the integrated circuit. It is the integrated circuit that defines the third generation of computers. In this section we provide a brief introduction to the technology of integrated circuits. Then, we look at perhaps the two most important members of the third generation, both of which

were introduced at the beginning of that era: the IBM System/360 and the DEC PDP-8. Read the text, translate it: Like the record companies, news services primarily provide individual pieces of completed content, which the electronic media then as semble into packages to meet their own needs. As the radio format assembles music selections into a succession of on-air hours, so the newscast puts together a number of news service stories to serve the particular interests of its listener or viewership. A large outlet (a network or a major market station, for example) gathers most of the news it uses itself, relying on outside services only for supplemental material originating outside the area covered by its own reporters. The smaller the outlet, however, the greater is its dependence on news products from other sources. A music-heavy FM station, for example, may air only brief newscasts that consist of nothing more than printed wire service copy "ripped and read" by the station's talent An alternative may be voiced audio feeds from the same outside supplier that require only the throwing of a switch to transmit In the United States, the two major wire services are the Associated Press (AP) and the financially troubled United Press International (DPI). With bureaus and cooperating agencies all over the world as well as in every region of the country, AP and UPI offer stations (and a small but increasing number of local cable news shows) a wealth of up-to-theminute material at a very economical cost. Both services strive to outdo each other in making their supplied content user-friendly so that stations can plug it into their own news programs with the least possible investment of time and personnel. AP and UP1 wares include everything from the conventional wire copy to complete voiced newscasts and supplementary audio actualities to spice up a local outlet's own features. With the easy availability of satellite communications and small dishes to receive them, a number of video news exchanges have also arisen to provide television outlets with a wealth of visual news inserts. Some of these news exchanges, such as Visnews, sell their services for a set fee; others, like Hubbard Broadcasting's Conus Communications, are news exchanges or cooperatives to which users also contribute stories from their own regions. Whatever the arrangement, video news services can make even the small market station newscast seem as visually dynamic as the journalistic products of one of the big three networks. If this sense of expanded coverage is accomplished at the expense of local coverage, however, the ultimate benefit to local viewers (and stations) may be substantially diminished. "Local stations will have to be more local," warns Gannett Broadcasting news executive Richard Mallary. "That's how to defend against cable television competition," a task made much more formidable by CNN's 1991triumph in Persian Gulf War reporting. Nevertheless, argues PostNewsweek Stations' executive Jim Snyder, "what impresses people is local coverage." Finally, in addition to AP, UPI, and the national visual news exchanges,

a number of state and specialty news networks have been organized with varying degrees of success to provide agricultural, financial, sports, weather, and regionaloriented material. On the audio side, complete talk nets have been formed as an ancillary activity by established radio network companies to enhance local conversation formats with national-appeal guests and hosts. Though some people would be reluctant to call such offerings "news," they serve the same purpose as conventional news services in making informational product readily available to local electronic media outlets in an efficient and affordable form. Audience Measurement Services Another service provider even more central to the economic well-being of radio and television outlets is the ratings service. Through a variety of sampling techniques, these companies seek to determine the size and composition of station/channel/network audiences so that advertisers can obtain estimates of who and how many consumers are being exposed to commercials placed on those outlets. For print media, audience measurement is a fairly concrete and straightforward operation. Since 1914, the Audit Bureau of Circulation (ABC) has monitored and documented the circulation of most magazines and daily newspapers in the United States and Canada. Because a copy of a publication is a tangible commodity, the dissemination of these commodities is relatively easy to track and use in estimating probable readership figures. An electronic signal, on the other hand, does not bundle itself into countable copies. Instead, its audience is determined by how many people choose to tune to its initially invisible transmissions. Broadcast ratings services, then, arose as attempts to estimate how many people within range of the signal were actually being exposed to it. Radio Telephony Blossoms into Radio With the onset of Work! War I, wireless activity and research were focused on the needs of the military. On the one hand, this activity spurred the further development of radio technology. On the other hand, most of this attention was devoted to the telegraphy aspect of the enterprise. Armies and governments were much more concerned about increasing their ability to send and detect dots and dashes than they were about generating the curiosity that was voice communication. Nevertheless, by 1915 the U.S. Navy was conducting transatlantic voice tests from its Arlington, Virginia, station. Because the United States was not yet at war, such experimentation could still be accommodated and helped keep interest in the radio telephone alive. While the Marconi company was trying to decipher this fantastic notion, ee De Forest had improved his Audion tube to the point at which it could function as

an oscillator (a Hertzian wave generator). This meant that the Audion could now be used in the radio transmission process as well as in reception. Setting up a transmitter in his Bronx, New York, home, De Forest tested his improved system by airing phonograph recordings and such live singers as could be convinced to perform into his microphone. De Forest even sent out the 1916 election night returns with the help of a special tie line from one of the New York City newspapers. With the entry of the United States into the warm 1917, most radio telephony advances had military point-to-point objectives rather than civilian entertainment goals. Bell System engineers pioneered the transmission of conversations between airplanes and ground stations as well as plane-to-plane exchanges.' Meanwhile, the U.S. Navy took over all wire-less telegraphy stations not already under Army control, enlisting these facilities in various phases of the war effort Even though any thought of radio as a public entertainment medium was thus pushed into the background, the war years did advance the cause of modern radio in two significant ways. First, the needs of the military stimulated a rapid increase in wireless research and development This development was relevant to voice as well as code communication. Second, the armed forces trained thousands of young men in the operation and maintenance of wireless systems. At the war's end, these servicemen comprised an already-trained pool of engineering talent on whom an emerging radio industry could draw in the years ahead. Nevertheless, the 1918 Armistice did not signal a sudden explosion of radio service for the U.S. public. Most wireless companies saw their business as a future of point-to-point communication, with voice transmissions serving as an extension of the telephone. The old De Forest and even older Fessenden activities were seen as little more than sidebar curiosities. Further, the financial troubles experienced by both of these men (as well as by others) seemed indicative of what would befall anyone seeking to make the wireless more than a vehicle for data transmission by government and commerce. Conrad Builds a Business However, the postwar United States was ready for something more, as events in Pittsburgh soon proved. There, Westinghouse Electric Company engineer Frank Conrad was operating a small radio telephony station in his garage as a field extension of his laboratory experiments in the factory. While Con- tad transmitted, an assistant checked signal strength and quality from a variety of area locations. As a means of putting something on the air, Conrad began by reading items from the newspaper; but he soon realized that he could not monitor his equipment and read at the same time. Thus, an arrangement was made with a local music store. The store would provide Conrad with musical recordings he could transmit in exchange for mention of the store's name over the air. Conrad's two sons soon became involved in announcing and in planning informal wireless concerts, which j were regular events by the summer of 1920

success to provide agricultural, financial, sports, weather, and regional-oriented material. On the audio side, complete talk nets have been formed as an ancillary activity by established radio network companies to enhance local conversation formats with national-appeal guests and hosts. Though some people would be reluctant to call such offerings "news," they serve the same purpose as conventional news services in making informational product readily available to local electronic media outlets in an efficient and affordable form. Audience Measurement Services Another service provider even more central to the economic well-being of radio and television outlets is the ratings service. Through a variety of sampling techniques, these companies seek to determine the size and composition of station/channel/network audiences so that advertisers can obtain estimates of who and how many consumers are being exposed to commercials placed on those outlets. For print media, audience measurement is a fairly concrete and straightforward operation. Since 1914, the Audit Bureau of Circulation (ABC) has monitored and documented the circulation of most magazines and daily newspapers in the United States and Canada. Because a copy of a publication is a tangible commodity, the dissemination of these commodities is relatively easy to track and use in estimating probable readership figures. An electronic signal, on the other hand, does not bundle itself into countable copies. Instead, its audience is determined by how many people choose to tune to its initially invisible transmissions. Broadcast ratings services, then, arose as attempts to estimate how many people within range of the signal were actually being exposed to it. Radio Telephony Blossoms into Radio With the onset of Work! War I, wireless activity and research were focused on the needs of the military. On the one hand, this activity spurred the further development of radio technology. On the other hand, most of this attention was devoted to the telegraphy aspect of the enterprise. Armies and governments were much more concerned about increasing their ability to send and detect dots and dashes than they were about generating the curiosity that was voice communication. Nevertheless, by 1915 the U.S. Navy was conducting transatlantic voice tests from its Arlington, Virginia, station. Because the United States was not yet at war, such experimentation could still be accommodated and helped keep interest in the radio telephone alive. While the Marconi company was trying to decipher this fantastic notion, Lee De Forest had improved his Audion tube to the point at which it could function as an oscillator (a Hertzian wave generator). This meant that the Audion could now be used in the radio transmission process as well as in reception. Setting up a

transmitter in his Bronx, New York, home, De Forest tested his improved system by airing phonograph recordings and such live singers as could be convinced to perform into his microphone. De Forest even sent out the 1916 election night returns with the help of a special tie line from one of the New York City newspapers. With the entry of the United States into the warm 1917, most radio telephony advances had military point-to-point objectives rather than civilian entertainment goals. Bell System engineers pioneered the transmission of conversations between airplanes and ground stations as well as plane-to-plane exchanges.' Meanwhile, the U.S. Navy took over all wire-less telegraphy stations not already under Army control, enlisting these facilities in various phases of the war effort Even though any thought of radio as a public entertainment medium was thus pushed into the background, the war years did advance the cause of modern radio in two significant ways. First, the needs of the military stimulated a rapid increase in wireless research and development This development was relevant to voice as well as code communication. Second, the armed forces trained thousands of young men in the operation and maintenance of wireless systems. At the war's end, these servicemen comprised an already-trained pool of engineering talent on whom an emerging radio industry could draw in the years ahead. Nevertheless, the 1918 Armistice did not signal a sudden explosion of radio service for the U.S. public. Most wireless companies saw their business as a future of point-to-point communication, with voice transmissions serving as an extension of the telephone. The old De Forest and even older Fessenden activities were seen as little more than sidebar curiosities. Further, the financial troubles experienced by both of these men (as well as by others) seemed indicative of what would befall anyone seeking to make the wireless more than a vehicle for data transmission by government and commerce. Conrad Builds a Business However, the postwar United States was ready for something more, as events in Pittsburgh soon proved. There, Westinghouse Electric Company engineer Frank Conrad was operating a small radio telephony station in his garage as a field extension of his laboratory experiments in the factory. While Con- tad transmitted, an assistant checked signal strength and quality from a variety of area locations. As a means of putting something on the air, Conrad began by reading items from the newspaper; but he soon realized that he could not monitor his equipment and read at the same time. Thus, an arrangement was made with a local music store. The store would provide Conrad with musical recordings he could transmit in exchange for mention of the store's name over the air. Conrad's two sons soon became involved in announcing and in planning informal wireless concerts, which j were regular events by the summer of 1920

The First Real Broadcasters While most of the rest of the world would continue to use the generic wireless designation! for decades to come, people in the United] States soon appropriated the more descriptive term broadcasting in referring to over-the-air voice transmissions to the public. The term was not a new one. It could be found in most dictionaries of the time as a word to describe how a farmer sowed seeds by scattering them in all directions. Such agricultural imagery was certainly appropriate to this new concept of wireless use. Instead of directing its signal to a single ship, a shore installation, or a sister station, the broadcast station threw material out on the air for the benefit of everyone within range of the transmission.) The transformation from communications to mass communications vehicle was suddenly underway. As the Pittsburgh experiment became replicated in more and more localities, different motivations for broadcasting gradually emerged. Some stations, like the University of Wisconsin's 9XM, continued to function as testing laboratories but added weather and musical programs as by-product public services. Other stations, such as the Detroit News's 8MK, were seen as low-cost public relations devices for their parent companies. Still others, like KDKA itself, were in the business of stimulating sales for their company's own electrical products. While the spotlight was now on broadcasting rather than on wireless telephony, no one as yet saw the activity as a self-standing business, let alone a promising new profession. In 1921, the Department of Commerce issued thirty-two radio licenses, a number that would increase tenfold over the course of the following three years. Wisconsin's 9XM became WHA, and the Detroit News's 8MK became WWJ; it was purchased in 1989 by CBS. By July, the Radio Corporation of America (formerly American Marconi) was also dabbling in broadcasting from its Hoboken, New Jersey, facility by retransmitting a telephoned description of the Dempsey-Carpen-tier heavyweight boxing match from a stadium in Jersey City. The first newly designated broadcast license was issued as WBZ to a station in Springfield, Massachusetts, and the Crosley Radio Corporation began mass-producing radio receivers with a $35 price tag. In short, the year 1921 proved a transition between the raw experimentation of the first mass wireless telephonic episodes and the emergence of radio as a true broadcast medium in 1922. The course of events accelerated as major players entered the field. RCA acquired Newark station WJZ from Westinghouse (a station that had been built only months before) and relocated it in Manhattan. It was soon joined in the market by WEAF, owned and operated by the dominant telephone company, AT&T. The attention two such giant stations attracted did much to stimulate the building of other stations by these and many other companies. Unfortunately, the Department of Commerce, in creating the new class of broadcasting stations in 1921, allocated only one place on the spectrum for such operations: 360 meters (833 kilohertz). Thus, every newly authorized station was

given the same place on the dial! The escape from the mounting congestion was just as bizarre. Because 485 meters (6] 9 kHz) had been specified for weather, crop, and similar governmental reports, stations frequently moved to that frequency to broadcast that type of content and then moved back to 833 to transmit all other programming. Listeners were expected to follow along and somehow continue to locate their favorite station despite the increasing interference of other outlets now working those same frequencies. In the true hands-off spirit of the Republican administrations of the 1920s, the Department of Commerce simply told stations to work out sharing arrangements among themselves. As a partial solution, a new class of operation, the B stations, was created and allowed to transmit at 400 meters (750 kHz). Occupants of this channel had to operate at significantly less power, however, and were not allowed to broadcast any phonograph records. Finally, as we see in Chapter 6, the airwaves became such a tangle of interference that responsible broadcasters had to convince the government to take corrective action. By the midtwenties, radio equipment had vastly improved and the number of home receiving sets mushroomed. Everyone was talking about radio, and the much less glamorous given the same place on the dial! The escape from the mounting congestion was just as bizarre. Because 485 meters (6] 9 kHz) had been specified for weather, crop, and similar governmental reports, stations frequently moved to that frequency to broadcast that type of content and then moved back to 833 to transmit all other programming. Listeners were expected to follow along and somehow continue to locate their favorite station despite the increasing interference of other outlets now working those same frequencies. In the true hands-off spirit of the Republican administrations of the 1920s, the Department of Commerce simply told stations to work out sharing arrangements among themselves. As a partial solution, a new class of operation, the B stations, was created and allowed to transmit at 400 meters (750 kHz). Occupants of this channel had to operate at significantly less power, however, and were not allowed to broadcast any phonograph records. Finally, as we see in Chapter 6, the airwaves became such a tangle of interference that responsible broadcasters had to convince the government to take corrective action. By the midtwenties, radio equipment had vastly improved and the number of home receiving sets mushroomed. Everyone was talking about radio, and the much less glamorous

4 Section IV 4.1 Text 1 4.1.1 Read the text and translate it: Development of the Computer Tables of Contents: 1.The First Generation: Vacuum Tubes BVMC 2.The Second Generation: Transistor 3.The Third Generation: Integrated Circuits The First Generation: Vacuum Tubes BVMC AC (Electronic Numerical Integrator And Computer), designed by and constructed under the supervision of John Mauchly and John Presper Eckert at the University of Pennsylvania„was the world's first general-purpose electronic digital computer. The project was a response to U.S. wartime needs. The Army's Ballistics Research Laboratory (BRL), an agency responsible for developing range and trajectory tables for new weapons, was having difficulty supplying these tables accurately and within a reasonable time frame. Without these firing tables, the new weapons and artillery were useless to gunners. The BRL employed more than 200 people, mostly women, who, using desktop calculators, solved the necessary ballistics equations. Preparation of the tables for a single weapon would take one person many hours, even days. Mauchly, a professor of electrical engineering at the University of Pennsylvania, and Eckert, one of his graduate students, proposed to build a general-purpose computer using vacuum tubes to be used for the BRL's application. In 3943, this proposal was accepted by the Army, and work began on the ENIAC. The resulting machine was enormous, weighing 30 tons, occupying 15,000 square feet of floor space, and containing more than 18,000 vacuum tubes. When operating, it consumed 140 kilowatts of power. It was also substantially faster than any electromechanical computer, being capable of 5000 additions per second. The ENIAC was a decimal rather than a binary machine. That is, numbers were represented in decimal form and arithmetic was performed in the decimal system. Its memory consisted of 20 "accumulators," each capable of holding a 10digit decimal number. Each digit was represented by a ring of 10 vacuum tubes. At any time, only one vacuum tube was in the ON state, representing one of the 10 digits. The major drawback of the ENIAC was that it had to be programmed manually by setting switches and plugging and unplugging cables.

1'he ENIAC was completed in 1946, too late to be used in the war effort. Instead, its first task was to perform a series of complex calculations that were used to help determine the feasibility of the H-bomb. The use of the ENIAC for a purpose other than that for which it was built demonstrated its general-purpose nature. Thus, 1946 ushered in the new era of the electronic computer, culminating years of effort. The ENIAC continued to operate under BRL management until 1955, when it was disassembled. The Second Generation: Transistor The first major change in the electronic computer came with the replacement of the vacuum tube by the transistor. The transistor is smaller, cheaper, and dissipated. Less heat than a vacuum tube but can be used in the same way as a vacuum tube to construct computers. Unlike the vacuum tube, which requires wires, metal plates, a glass capsule, and a vacuum, the transistor is a solidstate device, made from silicon. The transistor was invented at Bell Labs in 1947 and by the 1950s had launched an electronic revolution. It was not until the late 1950s, however, that fully transistorized computers were commercially available. IBM again 'was not the first company to deliver the new technology. NCR and, more successfully, RCA were the front-runners with some small transistor machines. IBM followed shortly with the 7000 series. The use of the transistor detmes the second generation of computers. It has become widely accepted to classify computers into generations based on the fundamental hardware technology employed (Table 2.2). Each new generation is characterized by greater speed, larger memory capacity, and smaller size than the previous one. But there are other changes as well. The second generation saw the introduction of more complex arithmetic and logic units and control units, the use of high-level programming languages, and the provision of system software with the computer. The second generation is noteworthy also for the appearance of the Digital Equipment Corporation (DEC). DEC was founded in 1957 and, in that year, delivered its first computer, the PDP-1. This computer and this company began the minicomputer phenomenon that would become so prominent in the third generation. The Third Generation: Integrated Circuits A single, self-contained transistor is called a discrete component. Throughout the 1950s and early 1960s, electronic equipment was composed largely of discrete components -- transistors, resistors, capacitors, and so on. Discrete components were manufactured separately, packaged in their own containers, and soldered or wired together onto masonite-like circuit boards, which were then installed in computers, oscilloscopes, and other electronic equipment. Whenever an electronic device called for a transistor, a little tube of metal

containing a pinhead-sized piece of silicon had to be soldered to a circuit board. The entire manufacturing process, from transistor to circuit board, was expensive and cumbersome. These facts of life were beginning to create problems in the computer industry. Early second-generation computers contained about 10,000 transistors. This figure grew to the hundreds of thousands, making the manufacture of newer, more powerful machines increasingly difficult. In 1958 came the achievement that revolutionized electronics and started the era of microelectronics: the invention of the integrated circuit. It is the integrated circuit that defines the third generation of computers. In this section we provide a brief introduction to the technology of integrated circuits. Then, we look at perhaps the two most important members of the third generation, both of which were introduced at the beginning of that era: the IBM System/360 and the DEC PDP-8. Read the text, translate it: Like the record companies, news services primarily provide individual pieces of completed content, which the electronic media then as semble into packages to meet their own needs. As the radio format assembles music selections into a succession of on-air hours, so the newscast puts together a number of news service stories to serve the particular interests of its listener or viewership. A large outlet (a network or a major market station, for example) gathers most of the news it uses itself, relying on outside services only for supplemental material originating outside the area covered by its own reporters. The smaller the outlet, however, the greater is its dependence on news products from other sources. A music-heavy I'M station„ for example, may air only brief newscasts that consist ol' nothing more than printed wire service copy "ripped and read" by the station's talent An alternative may be voiced audio feeds from the same outside supplier that require only the throwing of a switch to transmit In the United States, the two major wire services are the Associated Press (AP) and the financially troubled United Press International (DPI). With bureaus and cooperating agencies all over the world as well as in every region of the country, AP and UPI offer stations (and a small but increasing number of local cable news shows) a wealth of up-totheminute material at a very economical cost. Both services strive to outdo each other in making their supplied content user-friendly so that stations can plug it into their own news programs with the least possible investment of time and personnel. AP and UI'I wares include everything from the conventional wire copy to complete voiced newscasts and supplementary audio actualities to spice up a local outlet's own leatures. With the easy availability of satellite communications and small dishes to receive them, a number of video news exchanges have also arisen to provide television outlets with a wealth of visual news inserts. Some of these news exchanges, such as Visnews, sell their services for a set fee; others, like Hubbard

Broadcasting's Conus Communications, are news exchanges or cooperatives to which users also contribute stories from their own regions. Whatever the arrangement, video news services can make even the small market station newscast seem as visually dynamic as the journalistic products of one of the big three networks. If this sense of expanded coverage is accomplished at the expense of local coverage, however, the ultimate benefit to local viewers (and stations) may be substantially diminished. "Local stations will have to be more local," warns Gannett Broadcasting news executive Richard Mallary. "That's how to defend against cable television competition," a task made much more formidable by CNN's l991triumph in Persian Gulf War reporting. Nevertheless, argues PostNewsweek Stations' executive Jim Snyder, "what impresses people is local coverage." Finally, in addition to AP, UPI, and the national visual news exchanges, a number of state and specialty news networks have been organized with varying degrees of success to provide agricultural, financial, sports, weather, and regional oriented material. On the audio side, complete talk nets have been formed as an ancillary activity by established radio network companies to enhance local conversation formats with national-appeal guests and hosts. Though some people would be reluctant to call such offerings "news," they serve the same purpose as conventional news services in making informational product readily available to local electronic media outlets in an efficient and affordable form. Audience Measurement Services Another service provider even more central to the economic well-being of radio and television outlets is the ratings service. Through a variety of sampling techniques, these companies seek to determine the size and composition of station/channel/network audiences so that advertisers can obtain estimates of who and how many consumers are being exposed to commercials placed on those outlets. For print media, audience measurement is a fairly concrete and straightforward operation. Since 1914, the Audit Bureau of Circulation (ABC) has monitored and documented the circulation of most magazines and daily newspapers in the United States and Canada. Because a copy of a publication is a tangible commodity, the dissemination of these commodities is relatively easy to track and use in estimating probable readership figures. An electronic signal, on the other hand, does not bundle itself into countable copies. Instead, its audience is determined by how many people choose to tune to its initially invisible transmissions. Broadcast ratings services, then, arose as attempts to estimate how many people within range of the signal were actually being exposed to it. Radio Telephony Blossoms into Radio With the onset of Work! War I, wireless activity and research were focused on the needs of the military. On the one hand, this activity spurred the further

development of radio technology. On the other hand, most of this attention was devoted to the telegraphy aspect of the enterprise. Armies and governments were much more concerned about increasing their ability to send and detect dots and dashes than they were about generating the curiosity that was voice communication. Nevertheless, by 1915 the U.S. Navy was conducting transatlantic voice tests from its Arlington, Virginia, station. Because the United States was not yet at war, such experimentation could still be accommodated and helped keep interest in the radio telephone alive. While the Marconi company was trying to decipher this fantastic notion, ee De Forest had improved his Audion tube to the point at which it could function as an oscillator (a Hertzian wave generator). This meant that the Audion could now be used in the radio transmission process as well as in reception. Setting up a transmitter in his Bronx, New York, home, De Forest tested his improved system by airing phonograph recordings and such live singers as could be convinced to perform into his microphone. De Forest even sent out the 1916 election night returns with the help of a special tie line from one of the New York City newspapers. With the entry of the United States into the warm 1917, most radio telephony advances had military point-to-point objectives rather than civilian entertainment goals. Bell System engineers pioneered the transmission of conversations between airplanes and ground stations as well as plane-to-plane exchanges.' Meanwhile, the U.S. Navy took over all wire-less telegraphy stations not already under Army control, enlisting these facilities in various phases of the war effort Even though any thought of radio as a public entertainment medium was thus pushed into the background, the war years did advance the cause of modern radio in two significant ways. First, the needs of the military stimulated a rapid increase in wireless research and development This development was relevant to voice as well as code communication. Second, the armed forces trained thousands of young men in the operation and maintenance of wireless systems. At the war's end, these servicemen comprised an already-trained pool of engineering talent on whom an emerging radio industry could draw in the years ahead. Nevertheless, the 1918 Armistice did not signal a sudden explosion of radio service for the U.S. public. Most wireless companies saw their business as a future of point-to-point communication, with voice transmissions serving as an extension of the telephone. The old De Forest and even older Fessenden activities were seen as little more than sidebar curiosities. Further, the financial troubles experienced by both of these men (as well as by others) seemed indicative of what would befall anyone seeking to make the wireless more than a vehicle for data transmission by government and commerce. Conrad Builds a Business However, the postwar United States was ready for something more, as events in Pittsburgh soon proved. There, Westinghouse I,lectric Company engineer Frank Conrad was operating a small radio telephony station in his garage as a field extension of his laboratory experiments in the factory. While Con- tad transmitted, an assistant checked signal strength and quality from a variety of area locations. As a means of putting something on the

air, Conrad began by reading items from the newspaper; but he soon realized that he could not monitor his equipment and read at the same time. Thus, an arrangement was made with a local music store. The store would provide Conrad with musical recordings he could transmit in exchange for mention of the store's name over the air. Conrad's two sons soon became involved in announcing and in planning informal wireless concerts, which j were regular events by the summer of 1920 The First Real Broadcasters While most of the rest of the world would continue to use the generic wireless designation! for decades to come, people in the United] States soon appropriated the more descriptive term broadcasting in referring to over-the-air voice transmissions to the public. The term was not a new one. It could be found in most dictionaries of the time as a word to describe how a farmer sowed seeds by scattering them in all directions. Such agricultural imagery was certainly appropriate to this new concept of wireless use. Instead of directing its signal to a single ship, a shore installation, or a sister station, the broadcast station threw material out on the air for the benefit of everyone within range of the transmission.) The transformation from communications to mass communications vehicle was suddenly underway. As the Pittsburgh experiment became replicated in more and more localities, different motivations for broadcasting gradually emerged. Some stations, like the University of Wisconsin's 9XM, continued to function as testing laboratories but added weather and musical programs as by-product public services. Other stations, such as the Detroit News's 8MK, were seen as low-cost public relations devices for their parent companies. Still others, like KDKA itself, were in the business of stimulating sales for their company's own electrical products. While the spotlight was now on broadcasting rather than on wireless telephony, no one as yet saw the activity as a self-standing business, let alone a promising new profession. In 1921, the Department of Commerce issued thirty-two radio licenses, a number that would increase tenfold over the course of the following three years. Wisconsin's 9XM became WHA, and the Detroit News's 8MK became WWJ; it was purchased in 1989 by CBS. By July, the Radio Corporation of America (formerly American Marconi) was also dabbling in broadcasting from its Hoboken, New Jersey, facility by retransmitting a telephoned description of the Dempsey-Carpen-tier heavyweight boxing match from a stadium in Jersey City. The first newly designated broadcast license was issued as WBZ to a station in Springfield, Massachusetts, and the Crosley Radio Corporation began mass-producing radio receivers with a $35 price tag. In short, the year 1921 proved a transition between the raw experimentation of the first mass wireless telephonic episodes and the emergence of radio as a true broadcast medium in 1922. The course of events accelerated as major players entered the field. RCA acquired Newark station WJZ from Westinghouse (a station that had been built only months

before) and relocated it in Manhattan. It was soon joined in the market by WEAF, owned and operated by the dominant telephone company, AT&T. The attention two such giant stations attracted did much to stimulate the building of other stations by these and many other companies. Unfortunately, the Department of Commerce, in creating the new class of broadcasting stations in 1921, allocated only one place on the spectrum for such operations: 360 meters (833 kilohertz). Thus, every newly authorized station was given the same place on the dial! The escape from the mounting congestion was just as bizarre. Because 485 meters (6] 9 kHz) had been specified for weather, crop, and similar governmental reports, stations frequently moved to that fiequency to broadcast that type of content and then moved back to 833 to transmit all other programming. Listeners were expected to follow along and somehow continue to locate their favorite station despite the increasing interference of other outlets now working those same frequencies. In the true hands-off spirit of the Republican administrations of the 1920s, the Department of Commerce simply told stations to work out sharing arrangements among themselves. As a partial solution, a new class of operation, the B stations, was created and allowed to transmit at 400 meters (750 kHz). Occupants of this channel had to operate at significantly less power, however, and were not allowed to broadcast any phonograph records. Finally, as we see in Chapter 6, the airwaves became such a tangle of interference that responsible broadcasters had to convince the government to take corrective action. By the midtwenties, radio equipment had vastly improved and the number of home receiving sets mushroomed. Everyone was talking about radio, and the much less glamorous

Список используемой литературы 1 Computer organization and architecture designing for performance. William Stallings. – 4 th ed.-304с. 2 Peter B. Orlik.The electronic media, 1992. -London. - 271с.