Library of Congress Cataloging-in-Publication Data Woll, Thomas, 1948Publtshmg for profit: successful bottom-line management for book publbhers I Thomas Woll; foreword by Jan Nathan. p. em. Includes andex. ISBN 1-55652-617-2 l. Publtshers and pubh&hing-United States-Management.
I. llde. Z47l.W58 1998 070.5'068--
98-23962 CIP
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[email protected] www.pubconsultants.com Published by Chicago Revaew Pres:., Incorporated 814 North Franklin Street Chicago, Illmois 60610 ISBN-13: 978-1-55652-617-6 ISBN-10: 1-55652-617·2 All rights reserved. No part of this book may be reproduced or transmitted an any form or by any means, electronac or mechanical, including phorocopy, recordmg, or any information storage and retrieval system, without prior permission from the publisher, except by a reviewer who may quote brief passages in a review. Printed in rhe United Stares of Ameraca Third edition 10 9 8 7 6 5 4 3 2
To my morher, Bernice Woll, still the best editor l've ever known; and to my aunt,
Evelyn Shrifte, who taught me more about this business than she ever realized.
