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Contents at a Glance Introduction ................................................................1 Book I: Web Page Basics...............................................9 Chapter 1: Creating a Successful Web Site ...................................................................11 Chapter 2: Building Your First Web Site .......................................................................27 Chapter 3: Exploring the Essential Elements of Web Page Design ............................41 Chapter 4: Working with Graphics, Sounds, and Video ..............................................65 Chapter 5: Building Your Web Workshop .....................................................................79 Chapter 6: Publishing Your Web Site ............................................................................87 Chapter 7: Publicizing Your Web Site ............................................................................97
Book II: HTML..........................................................105 Chapter 1: Creating an HTML Page .............................................................................107 Chapter 2: Setting Background and Text Characteristics ........................................117 Chapter 3: Adding Internal and External Links ..........................................................127 Chapter 4: Working with Images ..................................................................................137 Chapter 5: Controlling Page Layout .............................................................................147 Chapter 6: Creating Forms ...........................................................................................155 Chapter 7: Working with Frames .................................................................................167 Chapter 8: Developing Style Sheets ............................................................................179
Book III: FrontPage 2003 .........................................193 Chapter 1: Getting to Know FrontPage .......................................................................195 Chapter 2: Getting Started with FrontPage: Your First Web Site .............................201 Chapter 3: Customizing FrontPage to Your Liking ....................................................211 Chapter 4: Laying the Groundwork for Your Web Pages ..........................................221 Chapter 5: Getting the Basics on Your Page: Text, Tables, and Links .....................229 Chapter 6: Perking Up Your Pages with Interactive Buttons, Counters, and More ....................................................................................243 Chapter 7: Image Editing for Everyone .......................................................................251 Chapter 8: Publishing Your Web Pages .......................................................................261
Book IV: Dreamweaver ..............................................267 Chapter 1: Getting to Know Dreamweaver .................................................................269 Chapter 2: Creating Your First Web Site with Dreamweaver ...................................279 Chapter 3: Creating Basic Web Pages .........................................................................287 Chapter 4: Incorporating Interactive Images .............................................................305 Chapter 5: Adding Multimedia Objects ......................................................................317 Chapter 6: Punching Up Your Pages with Forms and Frames .................................323 Chapter 7: Laying Out Pages with Layers ...................................................................337 Chapter 8: Using Templates for a Consistent Look ...................................................347 Chapter 9: Publishing and Maintaining Your Site ......................................................353
Book V: Multimedia: Pulling Together Graphics, Sound, Video, Animations, and Applets ......................365 Chapter 1: Adding Visual Appeal with Graphics and Photos ..................................367 Chapter 2: Creating Media Files and Putting Them on Your Site ............................385 Chapter 3: Spicing Up Your Site with Java Applets ...................................................405
Book VI: JavaScript ..................................................419 Chapter 1: JavaScript Syntax and Keywords .............................................................421 Chapter 2: Basic JavaScript Constructs .....................................................................431 Chapter 3: Working with the Document Object Model .............................................443 Chapter 4: Exploring Built-In Data Types ...................................................................465 Chapter 5: Defining and Using Functions ...................................................................471 Chapter 6: Adding Interactivity with Event Handlers ...............................................477 Chapter 7: Working with Forms ...................................................................................481 Chapter 8: More Cool Things You Can Do with JavaScript ......................................491
Book VII: Flash.........................................................503 Chapter 1: Getting to Know Flash ................................................................................505 Chapter 2: Getting Acquainted with the Tools Window ...........................................521 Chapter 3: Using Layers ................................................................................................539 Chapter 4: Creating Reusable Symbols .......................................................................551 Chapter 5: Making Movies ............................................................................................563 Chapter 6: Optimizing Movies .....................................................................................579 Chapter 7: Publishing and Printing Your Movie ........................................................587 Chapter 8: Using Flash with Other Programs ............................................................595
Book VIII: Adding E-Commerce Capability..................601 Chapter 1: Getting to Know E-Commerce ...................................................................603 Chapter 2: Simplified E-Commerce Solutions ............................................................615 Chapter 3: Hosted E-Commerce Solutions .................................................................631 Chapter 4: Create-Your-Own E-Commerce Solutions ................................................639 Chapter 5: Online Marketing: The Key to a Successful E-Commerce Site .............649
Book IX: XML ...........................................................665 Chapter 1: Getting to Know XML .................................................................................667 Chapter 2: The XML Specification ..............................................................................677 Chapter 3: Designing a DTD .........................................................................................689 Chapter 4: Logical Structures ......................................................................................699 Chapter 5: Physical Structures ....................................................................................713 Chapter 6: Converting, Publishing, and Serving XML ...............................................731
Appendix: About the CD ...........................................737 Index ......................................................................745 End-User License Agreement ....................................785
Table of Contents Introduction..................................................................1 About This Book...............................................................................................2 How to Use This Book .....................................................................................2 Who Are You? ...................................................................................................3 How This Book Is Organized...........................................................................4 Book I: Web Page Basics ........................................................................4 Book II: HTML .........................................................................................4 Book III: FrontPage 2003 ........................................................................5 Book IV: Dreamweaver...........................................................................5 Book V: Multimedia: Pulling Together Graphics, Sound, Video, Animations, and Applets....................................................................5 Book VI: JavaScript.................................................................................5 Book VII: Flash ........................................................................................5 Book VIII: Adding E-Commerce Capability ..........................................6 Book IX: XML...........................................................................................6 What’s on the CD? ............................................................................................6 Icon Alert!..........................................................................................................6
Book I: Web Page Basics ...............................................9 Chapter 1: Creating a Successful Web Site . . . . . . . . . . . . . . . . . . . . . .11 Web Site Basics...............................................................................................11 Different kinds of Web sites ................................................................11 Creating a Web site: An overview.......................................................13 Planning Your Web Site..................................................................................13 Creating Your Web Pages ..............................................................................14 From scratch, using a text editor .......................................................14 Using a graphical Web page editor.....................................................14 Beyond HTML: Adding nifty features.................................................14 Publishing Your Web Pages...........................................................................15 Finding space for your Web site .........................................................15 Publicizing your Web site ....................................................................16 Elements of a Successful Web Site ...............................................................17 Organizing Site Content.................................................................................18 Sequential organization .......................................................................18 Hierarchical organization ....................................................................19 Combination sequential and hierarchical organization ..................20 Web organization..................................................................................20
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What to Include on Every Page ....................................................................21 What to Include on Every Web Site..............................................................22 Home page.............................................................................................22 Cover page ............................................................................................23 Site map .................................................................................................24 Contact information .............................................................................24 Help page...............................................................................................24 FAQ .........................................................................................................24 Related links..........................................................................................25 Discussion group ..................................................................................25
Chapter 2: Building Your First Web Site . . . . . . . . . . . . . . . . . . . . . . . . .27 Registering with a Free Web Host ................................................................27 Using a Free Web Site Creation Tool ............................................................29 Viewing Your First Web Page — Live ...........................................................38
Chapter 3: Exploring the Essential Elements of Web Page Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 HTML Basics ...................................................................................................41 Adding Text.....................................................................................................42 Aligning text ..........................................................................................43 Specifying headings .............................................................................43 Changing text appearance...................................................................44 Changing fonts ......................................................................................45 Creating line breaks .............................................................................46 Adding Color...................................................................................................47 Changing the Background .............................................................................48 Setting the background color .............................................................48 Using a background image ..................................................................49 Creating Visual Interest with Horizontal Rules ..........................................49 Organizing Information into Lists ................................................................50 Bulleted lists .........................................................................................50 Numbered lists......................................................................................51 Creating Links .................................................................................................52 Using text links .....................................................................................53 Using graphic links...............................................................................53 Linking within the same page .............................................................54 Using Tables....................................................................................................54 Creating a basic table...........................................................................54 Using a table for page layout ..............................................................56 Creating Navigation Bars...............................................................................59 Deciding what to include in a navigation bar ...................................60 Creating a text-based navigation bar .................................................60 Using images in a navigation bar........................................................62 Introducing Frames........................................................................................62
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Chapter 4: Working with Graphics, Sounds, and Video . . . . . . . . . . . .65 Getting Familiar with File Formats for Image, Sound, and Video.............65 Image file................................................................................................65 Sound file formats ................................................................................67 Video file formats .................................................................................67 Inserting a Graphic Image .............................................................................68 Working with Graphic Images.......................................................................68 Carving Up Graphics with Image Maps .......................................................69 Using Transparent GIF Images......................................................................73 Incorporating Sounds ....................................................................................75 Inserting a link to a sound file ............................................................75 Embedding a sound file .......................................................................76 Creating a background sound.............................................................76 Incorporating Video Clips .............................................................................76 Inserting a link to a video ....................................................................77 Embedding a video...............................................................................77
Chapter 5: Building Your Web Workshop . . . . . . . . . . . . . . . . . . . . . . . .79 Web Browsers .................................................................................................79 Netscape 7.0 ..........................................................................................79 Internet Explorer 6 ...............................................................................80 Graphics Programs ........................................................................................80 Photoshop .............................................................................................81 CorelDRAW ............................................................................................81 Paint Shop Pro ......................................................................................81 Windows Paint ......................................................................................82 HTML Editors..................................................................................................82 Dreamweaver ........................................................................................82 Composer ..............................................................................................83 FrontPage 2003......................................................................................83 HotDog Professional.............................................................................83 Java and Animation Tools .............................................................................83 JBuilder..................................................................................................84 Flash .......................................................................................................84 Office Suites ....................................................................................................84 Corel WordPerfect Office 11................................................................84 Lotus SmartSuite Millennium Edition ................................................85 Microsoft Office ....................................................................................85
Chapter 6: Publishing Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . .87 Publishing Your Web Pages...........................................................................87 FTP .........................................................................................................88 Web Publishing Wizard ........................................................................91 Rating Your Site ..............................................................................................94 Submitting Your Site to Search Services .....................................................96
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Chapter 7: Publicizing Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . .97 Springing For a Domain Name ......................................................................97 Choosing a domain name ....................................................................98 Registering a domain name.................................................................98 Understanding Search Services ...................................................................99 Specifying a descriptive HTML title .................................................100 Optimizing Web page text .................................................................100 Using HTML meta tags.......................................................................101 Exploring automated submission tools...........................................101 Going Beyond Search Services...................................................................101 Getting links ........................................................................................102 Advertising your site..........................................................................102 Using site statistics ............................................................................103
Book II: HTML ..........................................................105 Chapter 1: Creating an HTML Page . . . . . . . . . . . . . . . . . . . . . . . . . . . .107 Understanding HTML Basics: Text and Tags ............................................107 Formatting text ...................................................................................108 Nesting tags.........................................................................................109 Using HTML Structure Tags ........................................................................109 The !DOCTYPE tag..............................................................................110 The tag .................................................................................110 The and <TITLE> tags .........................................................111 The <META> tag..................................................................................111 The tag..................................................................................112 Getting Familiar with Basic HTML Tags ....................................................113 Making headings.................................................................................113 Making paragraphs.............................................................................113 Emphasizing text ................................................................................113 Making lists .........................................................................................114
Chapter 2: Setting Background and Text Characteristics . . . . . . . . .117 Applying a Color Background.....................................................................117 Applying an Image Background..................................................................118 Finding Images to Use..................................................................................119 Setting Document Text Colors....................................................................120 Changing text colors ..........................................................................120 Changing link colors ..........................................................................120 Specifying Text Alignment...........................................................................121 Using Font Type Specifications ..................................................................123
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Chapter 3: Adding Internal and External Links . . . . . . . . . . . . . . . . . .127 Understanding Links....................................................................................127 About URLs .........................................................................................128 Anatomy of URLs ................................................................................128 Absolute and relative URLs...............................................................129 Understanding Anchors ..............................................................................131 Making Links .................................................................................................131 Linking to documents within your site............................................131 Linking to pages out on the Web ......................................................132 Linking to other stuff on the Internet ..............................................133 Making Links within Documents ................................................................134 Making internal links..........................................................................134 Marking internal targets ....................................................................135 Using a Link-Checker Utility........................................................................136
Chapter 4: Working with Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137 Adding Images ..............................................................................................137 Optimizing Images for Quick Download....................................................141 Controlling Image Alignment ......................................................................142 Surrounding Images with Blank Space ......................................................143 Making Clickable Images .............................................................................144
Chapter 6: Creating Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155 Creating a Basic Form..................................................................................155 Using Form Components to Collect Information .....................................158 Including Submit and Reset buttons................................................158 Including check boxes, radio buttons, and more...........................159 Making check boxes...........................................................................159 Making radio buttons.........................................................................161 Using other input types .....................................................................162 Including select lists ..........................................................................162 Including text areas............................................................................164
Chapter 7: Working with Frames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167 About Frames ...............................................................................................167 Developing Content .....................................................................................170 Developing Alternative Content .................................................................170 Establishing the Frameset Document........................................................171 Setting Up the Frames .................................................................................173 Setting Up Links and Targets ......................................................................175 Testing Your Framed Site ............................................................................176
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Chapter 8: Developing Style Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . .179 About Style Sheets .......................................................................................179 Accommodating browser differences..............................................179 Understanding inheritance ...............................................................180 Connecting Style Sheets to HTML Documents.........................................181 Embedding style sheets.....................................................................182 Linking style sheets............................................................................183 Understanding Style Rules ..........................................................................184 Applying style rules ...........................................................................186 Setting a font for an entire document ..............................................186 Specifying text and background colors ...........................................187 Specifying background images .........................................................189
Book III: FrontPage 2003 ..........................................193 Chapter 1: Getting to Know FrontPage . . . . . . . . . . . . . . . . . . . . . . . . . .195 “What Is FrontPage, and What Can I Do with It?”.....................................195 How FrontPage Is Organized.......................................................................195 Viewing Your Web Site .................................................................................196 Introducing the FrontPage Editor ..............................................................200
Chapter 2: Getting Started with FrontPage: Your First Web Site . . .201 Creating a New Web Site..............................................................................201 Creating Web Pages......................................................................................204 Creating an empty Web page ............................................................204 Creating a Web page from a template ..............................................204 Creating framed Web pages ..............................................................206 Changing a Filename ....................................................................................207 Saving Your Web Pages................................................................................208 Opening Files from Other Programs with FrontPage...............................209
Chapter 3: Customizing FrontPage to Your Liking . . . . . . . . . . . . . . . .211 A Quick Guide to the Three Modes of the FrontPage Editor ..................211 Using FrontPage Toolbars ...........................................................................213 Creating Folders ...........................................................................................214 Deleting Files and Folders ...........................................................................215 Importing Webs and Web Pages .................................................................216 Importing files that you created elsewhere ....................................217 Importing folders that you created elsewhere ...............................217 Importing a Web site that you created elsewhere .........................218
Chapter 4: Laying the Groundwork for Your Web Pages . . . . . . . . . .221 Applying a Theme to a Web Page (Or an Entire Web Site) .....................221 Editing a Theme............................................................................................223
Chapter 5: Getting the Basics on Your Page: Text, Tables, and Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .229 Changing Text Attributes ............................................................................229 Changing font properties...................................................................230 Changing paragraph settings ............................................................231 Creating bulleted and numbered lists .............................................232 Changing borders and shading properties .....................................232 Working with Tables ....................................................................................233 Creating a new table...........................................................................234 Modifying tables .................................................................................237 Creating and Using Hyperlinks ...................................................................238 Working with the Hyperlinks view ...................................................241 Recalculating a project’s hyperlinks................................................241
Chapter 6: Perking Up Your Pages with Interactive Buttons, Counters, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .243 Inserting Some Extra Effects.......................................................................243 Adding a hit counter ..........................................................................243 Adding an interactive button (rollover) ..........................................245 Adding a marquee ..............................................................................246 Adding Graphics to Web Pages ..................................................................247 Adding a graphic on your own .........................................................248 Adding clip art from the Clip Organizer to a Web page.................249
Chapter 7: Image Editing for Everyone . . . . . . . . . . . . . . . . . . . . . . . . . .251 Activating the Pictures Toolbar .................................................................251 Image Manipulation Made Easy..................................................................252 Scaling an image .................................................................................252 Changing brightness and contrast ...................................................253 Setting an image’s transparent color ...............................................254 Beveling an image...............................................................................254 Cropping an image .............................................................................255 Flipping and rotating images.............................................................256 Placing text over an image ................................................................257 Adding a hyperlink to an image........................................................258 Creating Image Maps ...................................................................................259
Chapter 8: Publishing Your Web Pages . . . . . . . . . . . . . . . . . . . . . . . . .261 Publishing a Web by Using HTTP...............................................................261 Publishing a Web by Using FTP ..................................................................263 Setting up an FTP connection ...........................................................263 Publishing your Web ..........................................................................264
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Book IV: Dreamweaver...............................................267 Chapter 1: Getting to Know Dreamweaver . . . . . . . . . . . . . . . . . . . . . .269 What Is Dreamweaver, and What Can I Do with It?..................................269 Introducing the Document Window...........................................................270 Examining Your Site with the Site Window ...............................................271 Choosing between Standard, Layout, and Expanded Tables Modes.....273 Exploring Toolbar Buttons..........................................................................274 Using Panels, Bars, and Properties Inspectors ........................................275 Panels and bars ..................................................................................275 Properties inspectors ........................................................................276 Getting Help ..................................................................................................277
Chapter 2: Creating Your First Web Site with Dreamweaver . . . . .279 Starting Dreamweaver .................................................................................279 Creating a New Site ......................................................................................279 Creating a New Document...........................................................................283 Adding Content to a Document ..................................................................283 Saving a Document.......................................................................................285 Previewing a Document in a Web Browser ...............................................285
Chapter 3: Creating Basic Web Pages . . . . . . . . . . . . . . . . . . . . . . . . . .287 Customizing What You See in the Document Window ............................287 Turning rulers on and off ..................................................................287 Moving and resetting the origin .......................................................288 Changing ruler measurement units..................................................288 Viewing the grid..................................................................................288 Activating and deactivating grid snapping .....................................288 Establishing Page Properties......................................................................289 Entering Text.................................................................................................293 Inserting text .......................................................................................293 Inserting a line break .........................................................................293 Deleting text and line breaks ............................................................293 Modifying text .....................................................................................294 Manipulating Images....................................................................................295 Inserting an image ..............................................................................296 Deleting an image ...............................................................................297 Modifying an image ............................................................................297 Working with Links.......................................................................................300 Inserting a link ....................................................................................300 Deleting a link .....................................................................................300 Using named anchors ........................................................................301 Working with Tables ....................................................................................302 Inserting a table ..................................................................................302 Deleting a table ...................................................................................303
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Storing Information in Table Cells..............................................................303 Adding an image to a cell ..................................................................303 Adding text to a cell ...........................................................................304 Deleting an image from a cell............................................................304 Deleting text from a cell.....................................................................304
Chapter 4: Incorporating Interactive Images . . . . . . . . . . . . . . . . . . . .305 Creating a Link from an Image ....................................................................305 Creating Clickable Hot Spots ......................................................................306 Creating a hot spot.............................................................................306 Modifying a hot spot ..........................................................................308 Adding Text Rollovers (Flash Text) ...........................................................308 Adding Flash text................................................................................308 Changing Flash text............................................................................310 Playing (previewing) Flash text ........................................................310 Adding Button Rollovers (Flash Buttons).................................................310 Adding a Flash button........................................................................310 Changing a Flash button....................................................................312 Modifying Flash button features.......................................................312 Playing (previewing) a Flash button ................................................312 Inserting Image Rollovers ...........................................................................312 Setting Up a Navigation Bar ........................................................................314 Creating a new navigation bar ..........................................................314 Modifying a navigation bar ...............................................................316
Chapter 5: Adding Multimedia Objects . . . . . . . . . . . . . . . . . . . . . . . . .317 Adding Audio and Video to Your Pages ....................................................317 Embedding an audio or video clip ...................................................318 Linking to an audio or video clip......................................................320 Adding Other Media.....................................................................................320
Chapter 6: Punching Up Your Pages with Forms and Frames . . . . . .323 Incorporating Forms ....................................................................................323 Adding a form .....................................................................................324 Specifying form properties................................................................324 Labeling form objects ........................................................................325 Using text fields ..................................................................................326 Setting up buttons ..............................................................................327 Adding form elements........................................................................328 Structuring Pages with Frames...................................................................329 Adding frames.....................................................................................329 Modifying frames................................................................................330 Deleting frames...................................................................................332 Saving frames......................................................................................332 Saving framesets.................................................................................333 Setting no-frames content .................................................................333 Targeting content ...............................................................................334
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Chapter 7: Laying Out Pages with Layers . . . . . . . . . . . . . . . . . . . . . . .337 Adding a Layer..............................................................................................337 Selecting a Layer ..........................................................................................338 Deleting a Layer............................................................................................338 Placing Objects in a Layer...........................................................................338 Including a Background Image or Color in a Layer..................................339 Naming a Layer.............................................................................................339 Nesting Layers ..............................................................................................340 Enabling nesting .................................................................................340 Creating a new nested layer..............................................................341 Changing the nesting of an existing layer .......................................341 Collapsing or expanding your view in the Layers panel ...............341 Aligning Layers .............................................................................................342 Changing the Visibility of a Layer ..............................................................343 Layering Layers: Setting the Z-index .........................................................343 Moving a Layer .............................................................................................345 Resizing a Layer............................................................................................346 Resizing Multiple Layers at the Same Time ..............................................346
Chapter 8: Using Templates for a Consistent Look . . . . . . . . . . . . . . .347 About Templates ..........................................................................................347 Creating and Using Templates....................................................................348 Creating a template ............................................................................349 Adding an editable region .................................................................349 Using a Template to Create a Web Page ....................................................351
Chapter 9: Publishing and Maintaining Your Site . . . . . . . . . . . . . . . .353 Defining Remote Host Settings ...................................................................353 Connecting to a Web Server .......................................................................356 Transferring Files .........................................................................................358 Collaborating on Site Revisions .................................................................358 Enabling file check in/check out.......................................................359 Checking files in and out ...................................................................359 Maintaining Your Site...................................................................................360 Measuring download time.................................................................360 Monitoring links..................................................................................361 Setting up meta tags...........................................................................363
Book V: Multimedia: Pulling Together Graphics, Sound, Video, Animations, and Applets .......................365 Chapter 1: Adding Visual Appeal with Graphics and Photos . . . . . .367 Acquiring Web-Friendly Graphics and Photos .........................................367 Optimizing Your Images for the Web .........................................................368 Saving your images in a Web-friendly format .................................369 Reducing image file size ....................................................................369 Choosing Web-friendly image colors ...............................................370
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Creating Transparent Images......................................................................372 Creating Clickable Images ...........................................................................374 Adding the image................................................................................375 Mapping clickable areas ....................................................................377 Defining the map ................................................................................380
Chapter 2: Creating Media Files and Putting Them on Your Site . . .385 The Difference between Downloadable and Streaming Media...............385 Creating Streaming Audio Files ..................................................................387 Creating Downloadable Audio Files...........................................................391 Creating Video Files for Your Web Pages ..................................................393 Gathering the hardware and software you need ............................394 Converting a video file to RealVideo format ...................................395 Creating an Animated Effect .......................................................................396 Editing your animated effect.............................................................401 Optimizing your animated effect......................................................402 Finding Media Files ......................................................................................402 Adding Media Files to Your Web Page .......................................................403 Adding a link to a media file..............................................................403 Embedding a media file .....................................................................404
Chapter 3: Spicing Up Your Site with Java Applets . . . . . . . . . . . . . .405 Finding Applets.............................................................................................406 Inserting Applets into HTML: An Overview..............................................406 Inserting Applets with the <APPLET> Tag ................................................406 Looking at the <APPLET> tag syntax ...............................................407 Placing an applet on a page using the <APPLET> tag ....................410 Inserting Applets with the
