Beauty from the Inside and Out 2011

Features 18 Today’s 360° Approach To

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Health & Beauty

Consumers make health and wellness a priority, approaching it from all directions.

26 The Beauty-Food Connection

From broccoli to coffee berry to euphoria fruit— and everything in between—the link between beauty and diet is strong and growing stronger.

36 Interior Motives

Today’s beauty supplements work from the inside out to promote beautiful, healthy skin, hair and nails.

42 The Many Shades of Green

Greening your business may be easier than you think...but how green? Well, that’s another story.

46 2011 Beauty Ingredients Directory

Suppliers share offerings suitable for both topical and oral formulations.

Departments

46 Beauty from the Inside & Out

4 6 54 54

Editor’s Page MarketWatch Calendar Advertiser Index 3

Editor’s Page

DIY Health & Beauty

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onsumers are putting themselves first these days. They’ve simply had enough of people telling them what to do and making decisions for them, whether it comes to their money and investments or health and beauty needs. In terms of the latter, this means consumers are making fewer trips to doctors and beauty salons and more trips to the store. For what? Products that will help them achieve their health and beauty goals now and well into the future. Companies like Borba have answered the call (see story on page 13). It recently partnered with Walgreens to bring its line of beauty products to everyday women. Founder Scott Vincent Borba said the main reason he partnered with Walgreens was the economy. “People are a lot more cost-conscious these days and looking to save money wherever they can.” He said the ultimate goal was to create health and beauty products that are affordable for every woman. As the economy continues to follow a very unpredictable trajectory, many consumers feel they have no choice but to rely on themselves— enter the do-it-yourself (DIY) revolution. As such, they continue to adjust their habits and buying patterns in the event the economic malaise lasts a bit longer than predicted. Consequently, a lot of the changes being made now will likely remain permanent if and when the economy is back at full strength. According to SymphonyIRI, which authored this issue’s article, “Today’s 360° Approach to Health & Beauty” (page 18), consumers today demand more from the products they buy—value-added features are not necessarily a bonus, but more an expectation. Further, the market research firm said 73% of consumers believe leading a healthy lifestyle makes one more beautiful. As consumers spend less time at the spa and more time at home pampering themselves, consumer product companies need to be there to meet their needs. “Thanks to technology and ongoing development in ingredient performance, CPG manufacturers have been able to provide professionalgrade products that deliver results—i.e., quality at a value compared to spa services and medical treatments,” SymphonyIRI said. At the same time, DIY health has also become a lasting trend. To avoid doctors’ offices, SymphonyIRI contends consumers are opting instead to treat themselves at home with dietary supplements and in some cases foods and beverages, such as yogurt and tea. “Consumer research has shown many to believe there is a direct correlation to eating healthier and being healthier—as well as potentially wealthier, thanks to fewer medical costs.” The good news is the DIY health and beauty trend continues to touch all demographics, which need the tools (i.e., products) to help them stay beautiful and healthy in the years to come. And SymphonyIRI believes brand marketers and manufacturers that focus on health and well-being and deliver products that perform thanks to added ingredients and features are well suited to ride out the rest of this wild economic era.

EDITOR Rebecca Wright, [email protected] V.P./EDITORIAL DIRECTOR Tom Branna, [email protected] ASSOCIATE EDITORS Sean Moloughney, [email protected] Melissa Meisel, [email protected] Christine Esposito, [email protected]

PRESIDENT Rodman J. Zilenziger, Jr., [email protected] EXECUTIVE VICE PRESIDENT Matthew J. Montgomery, [email protected] PUBLISHER Art Largar, [email protected] ASSOCIATE PUBLISHERS Steve Lipscomb, [email protected] Beth Russo, [email protected] ADVERTISING Dayle Verrengia, [email protected] PRODUCTION DIRECTOR Pat Hilla, [email protected] ART & TECHNICAL MANAGER Michael Del Purgatorio, [email protected] WEB MANAGER Jason Lawton, [email protected] CIRCULATION MANAGER Richard DeVoto, [email protected]

A Rodman Publication 70 Hilltop Road, 3rd Floor Ramsey, NJ 07446 USA Tel: (201) 825-2552 Fax: (201) 825-0553

Rebecca Wright Editor [email protected]

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Beauty from the Inside & Out

MarketWatch Anti-Aging Market to Grow 46% By 2015

external products, such as antiaging creams, are “more hope Most consumers believe that than help,” they still believed aging gracefully is genetic. But that something is better than they also believe factors such nothing. “There’s a sizable gap as diet, exercise and sunscreen between opinion and practice,” play an important role in ward- stated Kat Fay, senior beauing off the signs of aging, accord- ty analyst at Mintel. “While ing to recent Mintel research. there are no guarantees when More specifically, the re- it comes to anti-aging skin care search firm found 69% of con- purchases, many women buy sumers believed how you age the products anyway with the is mostly genetic. Eight out hope of achieving visible reof 10 consumers also said diet sults. They adopt the ‘it’s better and exercise are the most im- to try something than do nothportant factors associated with ing’ approach.” aging skin, and 78% believed The $832 million anti-aging that using sunscreen is the skin care market has experireal key to preventing visible enced decelerated growth in the signs of aging. past year, according to Mintel, While many consumers said but sales are expected to increase 46% in current prices from 2010 to 2015. Currently, 24% of consumers are using anti-aging skin care products. Another 21% have used wrinkle-reducing facial skin care products in the past year, and 18% reported using skin-rejuvenating products. Meanwhile, 39% of consumers who are concerned with aging have not taken any action to prevent or reverse the signs of aging, according to Mintel. For those consumers who are concerned about aging, the entire face is the biggest concern (48%), followed by the eye area (41%), Currently, 24% of consumers are using the stomach (40%) anti-aging skin care products. Another 21% and the neck (31%). have used wrinkle-reducing facial skin care “Respondents (ages products in the past year, and 18% reported 25 to 54) report the using skin-rejuvenating products. most likelihood to use

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facial skin care products with anti-aging, wrinkle-reducing and skin-rejuvenating properties,” Ms. Fay stated. “This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age, they are trying to reverse the signs; and after age 55, they are likely more resigned to aging and less inclined to spend,” she added.

Anti-Aging Doctor Launches Beauty Shake

Aaron Tabor, a renowned expert in anti-aging, beauty and diet medical research, has introduced Beauty Shake, a daily beauty drink for women that helps support healthy nail appearance and maintain normal skin and hair health. Dr. Tabor’s Beauty Shake also serves as a meal replacement that can be used as part of a diet or healthy eating plan. Each shake contains 20 grams of patented protein, 600 mg of calcium, and other vitamins and minerals that nourish a healthy appearance from the inside-out. Dr. Tabor’s Beauty Shake is available through QVC. Each doctor-formulated, protein-packed Beauty Shake can be used as part of Dr. Tabor’s Slim & Beautiful Diet for an inside-out makeover. The drink contains 2.5 mg of biotin, a water-soluble B-complex vitamin (vitamin B7), which helps support hair and nail growth. Dr. Tabor’s Beauty Shake also has a low-glycemic index. Dr. Tabor’s Beauty Shake for Hair, Skin and Nails comes in three flavors—Chocolate Youth, Vanilla Vibrance and Strawberry Sparkle—and is available

Beauty from the Inside & Out

MarketWatch in ready-to-mix powder packs (2.11 ounces each).

NSF Partners with NATRUE for Natural Personal Care Certification

Personal care in the U.S. will finally have a new standard for “natural” personal care products, and consumers will have a new label they can trust in the marketplace. NSF International, a U.S. testing and certification organization committed to protecting the environment and public health, and NATRUE, The International Natural and Organic Cosmetic Association, have partnered to develop the first American national standard for natural personal care products. The new American national standard will define the use of the term “natural” and will protect the integrity of verified natural personal care products. NATRUE’s natural personal care criteria (NATRUE Standard Level 1) will be used as a foundation for the development of an American version, which will help establish a globally recognized definition of “natural” in personal care products, including cosmetics, oral care and personal hygiene products. A recent survey of eco-friendly buying habits found that many consumers are skeptical of the term “natural” on product packaging, with 65% saying they would like to see the term “certified” for both processes and ingredients. This finding identifies an unmet need for personal care manufacturers. “In the absence of a standard definition, consumers often question the term ‘natural’ on personal care products as to what it actually means,” said

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Brazilian company Sunlover has launched a beauty drink, which is said to improve the drinker’s skin and tan.

NSF International standards director Jane Wilson. “By collaborating with NATRUE, consumer groups, industry experts and regulators, the American national standard for natural personal care products will define, in line with NATRUE’s label approach, the use of the term ‘natural’ helping to protect and promote authentic and quality natural personal care products worldwide.” NSF International will develop the new natural personal care standard utilizing a consensus-based process that allows for balanced participation from key stakeholder groups, including regulators, personal care manufacturers, trade associations, product retailers and other stakeholders from the natural personal care products community.

Drinking Your Way to a Beautiful Tan Brazilian

company

Sunlover

has launched a beauty drink, which is said to improve the drinker’s skin and tan. The product is the latest in a line of nutricosmetic food and drink launches to hit the market. However, Nestle’s recent decision to remove its nutraceutical brand, Glowelle, from sale, perhaps suggests that these products still have some way to go to achieve consumer acceptance. Sunlover, the brainchild of Brazilian entrepreneur Artur Tavares, is a new cosmetic drink developed with Spanish beverage company Inbesa. The product, which was launched in Brazil in May, is designed to provide “beauty from within” through ingestion rather than external treatment. Containing beta-carotene, vitamin A and amino acids, Sunlover is claimed to promote skin nourishment and tanning and to provide a healthy complexion. The product was launched in

Beauty from the Inside & Out

MarketWatch 250 ml slimline cans supplied by packaging manufacturer Rexam and features a distinctive golden print. By selecting a similar shape and size of can to that used for Red Bull, Sunlover hopes to make a similarly strong impact among its key target market. Sunlover is the latest entrant among a growing band of nutricosmetic food and drinks to have hit the market in recent months. Other companies that have tested the market include Mars with its Dove Beautiful vitamin-enhanced chocolate, and Frutels with its Acne

Beauty from the Inside & Out

Care in a Chocolate offering. The concept of beauty foods has proven particularly popular in Brazil, where, according to Datamonitor research, 63% of consumers found the products to be appealing, compared to typical approval ratings of 35-40% in Europe. Indeed, consumers’ views seem to be somewhat polarized when it comes to beauty foods and drinks. Datamonitor research conducted in 2010 shows 44% of consumers across 20 countries found the concept to be either “very appealing” or “somewhat appeal-

ing,” with 51% believing that it is “not appealing.” Such results may go some way toward explaining Nestle’s recent decision to remove Glowelle from the market. This product was launched as a fortified drink, containing vitamins and antioxidant properties, which enhance skin health and tackle aging. Although the brand proved to be popular— gaining nearly 7000 Facebook “fans”—a high €5 price tag led to its withdrawal. However, the company has stated it is developing the next generation of Glowelle products.

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MarketWatch Sunlover is currently being test-marketed in Portugal, with a U.K. launch expected to serve as a bridgehead for an eventual Europe-wide launch. While it could be argued that beachgoers of the Copacabana and the Mediterranean may not need much tanning assistance, the same cannot be said of Northern Europe. But it remains to be seen whether consumers will

be able to overcome their suspicions about whether the product can match its claims.

Unigen & Estée Lauder Sign Supply Agreement

Unigen Inc., has entered into an exclusive product license and supply agreement with a subsidiary of The Estée Lauder Companies Inc., relating to the development and commercial-

ization of Unigen’s proprietary natural ingredients. Under the agreement, Unigen granted the Estée Lauder Companies exclusive rights to groundbreaking discoveries. Financial details of the agreement were not disclosed. “The combination of Unigen’s commitment to developing highly effective cosmetic ingredients with the Estée Lauder Companies’ out-

U.S. Demand for Cosmeceutical Products to Reach $8.5 Billion by 2015 Antioxidants and botanicals will be the primary drivers in this market. U.S. demand for cosmeceutical products is expected into both topical and ingestible formulations. Botanicals to increase 6% per year to $8.5 billion in 2015, driven will continue to see the fastest gains in demand as conby an aging population seeking to maintain the ap- sumers continue to favor “natural” products. Injectables and skin care products will experience the pearance of youth, according to a new report, titled “Cosmeceuticals,” from Cleveland, OH-based Freedo- fastest growth, based on anti-aging benefits. Brands such as Allergan’s Botox Cosmetic and Juvéderm have nia Group. The target market for cosmeceuticals continues to been essentially synonymous with injectables since their expand beyond the traditional 45 and older demo- introduction, and will continue to lead growth going graphic to include much younger individuals, as the forward. The first direct competition to Botox emerged in 2009 with FDA’s apnational obsession with proval of Dysport, which youth continues and will help to reshape the focus shifts to products injectables market. The intended to stave off relatively new introducthe first signs of aging. tion of hyaluronic acLimiting further gains id-based dermal fillers will be growing pricwill see particularly fast ing pressures due to the growth as well. expanding market penIn addition to achieving etration of private label above-average growth, brands and the rapid skin care products will recommoditization of inmain the largest product novative ingredients and category, set to account products. Additionally, for 64% of all cosmeceucosmeceuticals face intical product demand in tense competition from 2015. Age-defying prodalternative treatments Botanicals is the fastest growing cosmeceuticals category. ucts will achieve the fast(e.g., cosmetic surgery). The chemicals used in cosmeceutical products provide est gains in the segment, driven by a highly receptive, exa competitive advantage by which product manufacturers panding group of graying “Baby Boomers,” who want to differentiate their products. Gains will be spurred by the redress visible damage to the skin caused by aging, ultraviouse of new, value-added active ingredients in product for- let radiation and other environmental stressors, as well as a mulations. Antioxidants will remain the largest category, growing number of younger individuals seeking to prevent with above-average gains promoted by their incorporation signs of aging.

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Beauty from the Inside & Out

MarketWatch standing product development expertise will result in even better performing products for our consumers,” said Harvey Gedeon, executive vice president, Global Research, Development and Product Innovation for the Estée Lauder Companies. “We are pleased to have the exclusive rights to important Unigen discoveries—the first of which is now being used in Clinique’s exciting new products, Clinique Even Better Clinical Dark Spot Corrector and Clinique Derma White Clinical Brightening Essence. We look forward to working with Unigen’s scientists to bring additional benefits to our other products and brands.” “The greatest reward for sci-

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entists is to see their discovery successfully commercialized and provide meaningful benefits. We are delighted that a company with the Estée Lauder Companies’ stature and global reach has committed to showcase our scientists’ discoveries,” said Ed Cannon, PhD, Unigen’s president and CEO. “Unigen shares a commitment to people and planet, and we are excited by the new product potential of combining the Estée Lauder Companies’ skin biology expertise with Unigen’s natural products chemistry and biology expertise.”

BioCell Puts Flagship Anti-Aging Ingredient to the Test

BioCell Technology LLC, New-

port Beach, CA, has completed its first human skin study of BioCell Collagen II in women who have undergone natural and UV-intensified aging processes. In broad brushstrokes, the company said, this study has demonstrated the safety and significant efficacy of BioCell Collagen II in improving a variety of aging-associated facial effects measured both qualitatively and quantitatively. BioCell Collagen II is a naturally-occurring matrix containing hydrolyzed collagen and highly-bioavailable hyaluronic acid. It had been strongly implicated as a healthy-aging ingredient that promotes both joint and skin health, and specifically causing the “beauty from the

Beauty from the Inside & Out

MarketWatch inside” effects that have traditionally been achieved with

external or invasive wrinklereducing treatments. The out-

come of previous studies demonstrated an excellent safety

Borba Goes Mainstream Popular range of cosmeceuticals and nutraceuticals rolled out to Walgreens drugstores. By Joanna Cosgrove Online Editor For years, Scott-Vincent Borba has counted many celebrities among his skincare clientele, and now a specialty range of his signature Borba topical and ingestible skincare products are available to Walgreens drugstore consumers too. Dubbed “Inside Out Beauty Solutions,” the beauty collection spans 27 products. Nine clinically tested skin care products include Age Defying 4-in-1 Cleansing Treatment, Age Defying Wrinkle Smoothing Serum and PMS Skin Rescue 7-Day Treatment System ranging from $9.99 to $24.99. A five-piece Age Defying Starter Kit, available for $24.99, offers customers an easy, affordable way to try Borba skin care. The line also includes nine dietary supplements: Firm & Fit Calcium Chews, Healthy Glow Immunity Drink Mix and Mighty Energy Gummi Mice (priced from $14.99 to $19.99), four vitaminenhanced Skin Balance Water formulas, and four corresponding Skin Balance Crystalline drink mixes (priced from $1.99 to $6.99). The line of skin care cosmeceutical and supplement formulations are billed to enhance “skin’s youthful appearance through innovative solutions, including topical cleansers and moisturizers, vitamin-enhanced water and dietary supplements like fruit or vitamin chews.” Just as he did for his existing product line, esthetician ScottVincent Borba tapped into the high nutrient and antioxidant power of “superfruits” such as açai berry, blueberry, pomegranate, cranberry and grape seed as marquee ingredients. He said the use of superfruits in his topical and ingestible formulas help defend cells against the free radical damage that can lead to premature aging, illness or even disease. Borba’s beauty collection spans Mr. Borba also 27 products. said the decision to create a product line exclusive to Walgreens was made for several reasons—the biggest of which was the economy. “People are a lot more costconscious these days and looking to save

Beauty from the Inside & Out

money wherever they can,” he said. “The days of spending a fortune on clothes, makeup and skincare without thinking about it are over. However, people still aren’t willing to sacrifice on quality. Every product I create is prestige-level and high performance; I never make a product that I wouldn’t use myself.” “The second reason is that we’re seeing a huge trend in luxury fashion brands expanding into mass market stores (Karl Lagerfield for H&M, the Target Designer Collaborations, etc.),” he continued. “I decided to do this with skin care, with a limited-edition, capsule collection of products that are affordable for every woman.” Thus far, Mr. Borba has been thrilled with the level of partnership Walgreens has afforded his company. “The partnership with Walgreens allows me to bring my prestige formulas to drugstore shoppers, because of the volume of product we’re producing (we launched in 2500 stores and plan to expand to full distribution next year),” he said. “They look to Borba as a testing ground to bring in fresh innovation with a more premium flair. I believe it’s the first time a vendor has gotten the green light to place not only skin care products but also dietary supplements, wet and dry beverages and a book into the beauty section! We placed a lot of emphasis on educating the in-store beauty advisors so they can advocate for the brand. Everyone has welcomed us with excitement and positivity, and it’s really helping to make the launch a success.” To promote the line, Mr. Borba has embarked on a series of personal appearances in Walgreens stores, where he conducted one-on-one skin evaluations. The Borba Inside Out Beauty Solutions products are available exclusively at select Walgreens stores nationwide and on Walgreens.com. “Our customers see us as a valued destination for health and wellness needs, from the trusted standby beauty staples to the latest innovations,” said Shannon Petree, Walgreens’ divisional vice president and general merchandise manager for beauty. “Borba has created a buzz in the beauty world and among celebrities. Now, we’re excited to bring these items to the masses so everyday women can achieve total beauty in a healthy, unique and affordable way.” Editor’s Note: This article originally appeared as an online exclusive on nutraceuticalsworld.com in April. To read more articles like this visit nutraceuticalsworld.com and click “News” and select “Online Exclusives.”

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MarketWatch profile and efficacy in bioavailability, increased levels of hyaluronic acid and inhibition of hyaluronidase, providing more turgid, hydrated and supple skin. BioCell Collagen II has also been shown in human clinical trials to reduce joint discomfort and stiffness as much as 40% in eight weeks. Encouraged by the consistently favorable outcome of the earlier studies, BioCell Technology recently completed a study investigating the effects of BioCell Collagen II on diverse parameters relevant to aged appearance of the facial skin. These parameters included dryness, wrinkles, deep lines and collagen content. This study on skin aging has proven that BioCell Collagen II is indeed an essential “nutricosmetic” ingredient that promotes healthy aging. Its multilayered mechanisms of action have been shown to synergistically antagonize the skin aging process and promote a youngerlooking appearance with better hydration, higher collagen content, reduced wrinkle counts and shallower line depth. As a result, a majority of the study participants experienced a remarkable improvement in skin texture, together with hydration, reduced scaling and improved blood microcirculation. Dr. Joosang Park, principal investigator of the research team, said the details of the study will be published in the near future. Dr. Park, who conducted research at Harvard Medical School for many years, applies the rigorous standards of pharmaceutical research and practices to nutritional ingredients. “The extraordinary fact about this study is that the subjects took BioCell

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Collagen II orally for skin beauty;” said Dr. Park, “this was not a topical study. It means that BioCell Collagen II is not only a true nutraceutical, but that it can offer less wrinkles, increased collagen and supple, hydrated skin by working from the inside-out.” Dr. Park also stated, “This and earlier studies demonstrate that BioCell Collagen II can support the skin dermis collagen network containing collagen types I and III as well as collagen type II in the joint. I’m encouraged about these findings and that it adds to the portfolio of research that makes BioCell Collagen II a true nutricosmetic substantiated by multiple human studies.”

Gum That Satisfies & Beautifies

In the beginning of July, Antula Healthcare, Stockholm, Sweden, launched a new gum called Vigo. Containing a variety of vitamins and minerals, the company claims it can strengthen hair, skin and nails and promote healthy, elastic skin. Approved by the European Food Safety Authority (EFSA), a company spokeswoman told the Daily Mail, “We are not saying that you will look better but that you will maintain a healthy complexion.” The gum is available in three versions: Focus, Beauty and Active.

Getting A Tan, Naturally

The market for self-tanning products increased more than 400% between 2001 and 2006, with growth being spurred by the major consumer demands of a youthful appearance and health. Self-tanning products fulfill both of these requirements, giving consumers a way to obtain a healthy glow while

New gum launched in Europe claims it can strengthen hair, skin and nails, as well as promote healthy, elastic skin.

not damaging their skin through overexposure to the sun. However, traditional products do not provide real skin pigmentation, but instead include chemicals like dihydroxyacetone (DHA), which react with proteins in the upper skin layer and produce colored degeneration products. The well-known disadvantages include a non-natural color, often with an orange-red glow, a rapid disappearance of the obtained effect and the lack of any UV protection. Now, research at InterMed Discovery (IMD) is about to answer the discrepancy between high market demand and nonsatisfying market solutions with a new idea and technology complementary to previous solutions. Natural skin color results from several factors. By far the most important factor is the concentration and mixture of types of melanin, which are body-own pigments biosynthe-

Beauty from the Inside & Out

MarketWatch sized in specialized skin cells called melanocytes. The amount of melanin produced by these cellular fabrics is dependent on individual predisposition and stimulation by sunlight, thereby providing a natural protection of the skin against UV irradiation and sunburn. Researchers at IMD have now developed an innovative approach for stimulation of the body’s own production of skin

pigmentation. Small natural products derived from plant sources are applied in topical formulations to enhance the body’s production of melanin, thereby providing, for the very first time, access to a real tanning effect without the need for sun or UV light exposure. The natural actives target a specific receptor on the melanocytes, which results in the production of a pattern of pigments cor-

responding to one’s individual skin type. The key benefit of a true natural tan is complemented by the tanned skin’s protective effect against sunlight and UV irradiation. The IP of this highly innovative mechanism is owned by IMD, and further development of the active lead compounds is currently ongoing, with the goal of entering the cosmetics market in 2012. n

UV Protection: Inside-Out Sun protection goes beyond lotions and creams. By Dr. Howard Murad Murad Inc. There is a new way of looking at sun care that goes beyond topical sunscreen application. Studies have shown that looking at skin care from an “Inclusive Health” approach—my three-pronged strategy to improve cellular health—will yield better sun protection through a stronger barrier function and healthier cells. Using a broad-spectrum sunscreen with hydrators, vitamins A, C and E as well as antioxidants to protect the skin’s surface is a great start; but I recommend also enhancing the body’s natural SPF through internal care as well as protecting yourself from environmental aggressors like UVA and UVB rays, pollution, smog and wind. Damage from sun exposure occurs in day-to-day activities, in all weather conditions and can occur from the reflection off glass, metal and concrete. Thus, in addition to applying a broad-spectrum sunscreen, you can enhance your skin’s internal sun protection capabilities by adjusting the foods you eat, concentrating on eating more antioxidant-rich raw fruits and vegetables. Foods with carotenoids, isothiocyanates and other antioxidants increase sun protection. Vitamins A, C and E are the super nourishing trio which, when combined with other antioxidants, are proven to significantly increase the efficacy of sunscreen. These skin-protecting nutrients are found in produce, including oranges, goji berries, apricots and spinach. The vitamins and minerals prevent free radical damage caused by sun and pollution, creating a barrier that protects skin. To reap these internal sun protection benefits, start adding these foods into your daily diet and remember to buy organic whenever possible to bolster your skin strength.

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Tomatoes contain carotenoids, which offer sun protection.

One of the most important foods to combat sun damage is pomegranate, which contains polyphenols such as ellagic acid. I have conducted clinical trials that show roughly a 25% improvement in SPF when pomegranate is added to a diet. If your sunscreen also contains pomegranate extract there is an additional improvement in SPF by 20%. Before there were sunscreens, there was food. We need to appreciate nature’s vast resources and be aware of the immense benefits offered. This unique, internal method of shielding rays can boost your internal SPF levels and fully protect skin from harmful environmental factors. About the author: Howard Murad, MD, FAAD, is a trained pharmacist and clinical professor of medicine at UCLA’s Geffen School of Medicine. He is also the founder of Murad Skincare. This article originally appeared in “The Expert’s Opinion” on happi.com

Beauty from the Inside & Out

Today’s

360° Approach To Health & Beauty

Consumers make health and wellness a priority, approaching it from all directions. By Susan Viamari SymphonyIRI Times & Trends

E

xamining consumer behaviors to discover the reasons and motivations behind their purchases is a complicated matter. And, given the tumultuous financial situation of the past few years, there are more factors than ever driving purchasing decisions. But, despite how flush (or not) consumers feel, recent buying patterns indicate that health and well-being are important to today’s consumers. Many people have shown they will spend money on products that contribute to a healthy lifestyle. In fact, recent trends indicate they are spending hard-earned dollars on healthful foods and beverages, as well as beauty and personal care products that offer added ingredients and

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performance. Interestingly, many products now have been designed to touch both the food and broader beauty segments, paving the way for “beauty foods” in several markets.

Inner Beauty

Beauty consumers today demand more from the products they buy—value-added features are not necessarily a bonus, but more an expectation. In SymphonyIRI’s “2011 Beauty Shopper Report,” the key driver behind this expectation is clear—73% of consumers believe “leading a healthy lifestyle makes one more beautiful.” It’s no surprise, then, that SymphonyIRI’s “Consumer Snacking Study” shows that 71% of

Beauty from the Inside & Out

360° Approach To Health & Beauty consumers are trying to eat healthier, indicating that even when finances are tight, consumer focus on healthy eating is strong. And, consumer research has shown many to believe there is a direct correlation to eating healthier and being healthier—as well as potentially wealthier, thanks to fewer medical costs. As many people fight to delay the signs of aging with a more proactive approach to self healthcare, they are taking an overall holistic approach to wellness. As a result, food and beverage products that offer benefits are in demand. Many categories, such as teas, fortified waters, better-for-you milk products and chocolate, have captured the spotlight by offering consumers great taste and health benefits.

Setting the Pace

In SymphonyIRI’s annual analysis of the year’s best-selling new CPG products, many of these categories made a notable impact last year, with some of them landing on our coveted New Product Pacesetters list. (Criteria for New Product Pacesetters include: at least $7.5 million in yearone sales across food, drug and mass channels, excluding Walmart; sales tracked after 30% ACV weighted distribution achieved; and a completed full year of sales.). This year’s Pacesetters products highlighted areas where manufacturers and retailers are successfully carving out growth despite, and sometimes because of, the fluctuating economy. And, many of the most powerful product launches clearly were affiliated with health and wellness. Beverages represent a natural fit in the health and wellness arena, providing an easy delivery mechanism for added vitamins and minerals. Several beverages landed on the Top 10 Food & Beverage New Product Pacesetters ranking, with shelf-stable sports drink Powerade ION4 topping the list, joined by glaceau vitaminwater zero at No. 4. Both of these products cater to the active set and offer far more than simple thirst quenching by fueling workouts and delivering extra vitamins through flavorful and conveniently packaged products. Trop50 refrigerated juice and Budweiser Select 55 also grabbed spots in the Top 10, offering the flavor of full-calorie products with significantly less calories. The success of these brand extensions can be attributed to manufacturers recognizing that while consumers are focused on health

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and wellness, and thus controlling calorie intake and diet, they do not want to sacrifice taste. Rounding out the Food & Beverage Pacesetters list is a plethora of other products that contribute to healthy lifestyles. Milk, for instance, has a healthy profile and is consumed by the masses. But given the incidence of sensitivities and allergies to cow’s milk, as well as the robust nutritional value of soy and almonds, alternatives to traditional milk have made an impact in mainstream markets. Better-for-you milks captured a few Pacesetter slots, with Silk Pure Almond at No. 11, Blue Diamond Almond Breeze at 17, Smart Balance Milk at 29 and Odwalla Protein at 79. Clearly, manufacturers have grabbed a hold of consumer willingness to spend on value-added beverages. According to SymphonyIRI’s New Product Profiler, which tracks new product launches across segments and demographics, 2010 saw juices, milks and waters generate 41% of Pacesetter dollar sales in the beverage segment.

From the Outside In

What consumers eat and drink certainly affects health and wellness, but the effects of non-food products can make a big difference as well. SymphonyIRI’s non-food New Product Pacesetters list highlights this trend, featuring products that illustrate a story of consumers looking for the fountain of youth and opportunities to indulge, even in the midst of a difficult economy. From self-applied teeth whitening products to professional-grade skincare products, the non-food Pacesetters clearly illustrate consumers’ willingness and commitment to fighting the signs of aging from the outside in. Our research shows that innovation in this area is challenging but rewarding and has driven growth in the beauty care market. Innovation across health, beauty and personal care accounted for three-quarters of non-food Pacesetter dollars. This trend marks a sharp increase versus historical trends and has changed the face of the market. Thanks to technology and ongoing development in ingredient performance, CPG manufacturers have been able to provide professionalgrade products that deliver results—i.e., quality at a value compared with spa services and medical treatments. Our New Product Profiler data show that 14%

Beauty from the Inside & Out

PersonalCare

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360° Approach To Health & Beauty Packaging sells! In fact, nearly 20% of consumers are influenced by product packaging.

featured added vitamins and nutrients, highlighting the growing trend of value-added ingredients in non-food and food and beverage products alike. Further, nearly 20% of successful launches in non-food categories boasted natural and/or organic attributes. Across grocery, drug and mass merchandise channels, sales of natural and organic non-edibles grew 17% and 7%, respectively. Clearly, consumers see value in natural and organic product attributes, and their purchasing decisions, regardless of a down economy, prove that an investment from manufacturers can pay off. Also keep in mind that consumers will pay a premium for what are perceived to be premium ingredients in food and beverage and non-food aisles alike.

Packaging that Sells

It’s not news that shoppers are highly influenced by a product’s appearance. Thus, product packaging plays a huge role in the purchase decision. However, as competition for the grocery dollar continues to heat up, food packaging needs to relay the value-added message clearly, high-

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lighting ingredients and taste advantages particularly when demanding a higher price point. Non-food packaging needs to do the same, but even more important, it needs to reflect a certain image—especially if the products carry a higher price tag—because consumers want these products to reflect their personalities. High-end images on personal care products can make consumers more comfortable spending because it contributes to a person’s self-image, an important marketing strategy in today’s evercompetitive market. According to SymphonyIRI’s “MarketPulse Survey,” which focuses specifically on consumer behaviors and attitudes, 18% of consumers indicate that brand decisions are influenced by product packaging. For manufacturers and packaging designers, there is a notable opportunity to connect via packaging that educates consumers about how and why products will help them meet wellness and beauty goals. Consumers believe in brands, and from those brands they trust they seek information. Brands that educate, connect and deliver on those health and wellness messages will win.

Beauty from the Inside & Out

360° Approach To Health & Beauty those split-second decisions at the shelf, that early interaction which plants the seed of health and wellness is supported by packaging that will capture the sale.

He’s the One

Baby Boomers have shown again and again in the past decade that they have money to spend on fighting aging. They’re also living active and healthy lifestyles and demanding products to enhance their choices.

Three-quarters of consumers make CPG decisions prior to entering the retail environment. For CPG marketers, messaging needs to stimulate interest in a brand and its image through various media and touch points outside the retail atmosphere. Brand marketers need to make media campaigns work hard for a brand outside the store so that when consumers are faced with

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Of course, primary grocery shoppers in households across the country continue to be women, but more male shoppers are affecting markets too, and the health and wellness and beauty segments are no exception. SymphonyIRI’s research shows that a stunning amount of men are spending significant dollars on personal care products as they, too, fight the signs of aging and seek opportunities to pamper themselves at home. Recent consumer insight research shows that men are often splurging on premium items to a greater extent than female shoppers. SymphonyIRI’s recent “Point of View” report on male shopping trends identifies the down economy’s effect on male spending. Like other demographics, men are spending more carefully and making sacrifices. Our research shows that one in three men is going to the beauty salon less frequently, and one in four men is going to the doctor less often in an effort to save money. Both of these behaviors are potential boons for CPG marketers in the personal care and male grooming segments. Yet, while male shoppers are scaling back, wooing them into spending money may be an easier feat than with women. Our research indicates that male shoppers are showing a lesser inclination to change versus female shoppers. But, nearly all consumers indicated they have embraced new approaches to shopping—focusing more than ever on value, seeking deals via all sorts of media, making lists, using products more efficiently and other strategic moves—and that many of these behaviors will be sustained in the coming year. Consumers say they plan to leverage these money-saving techniques even as the overall financial picture improves.

The Baby Boomer Effect

Like the male demographic, the Baby Boomer consumer group provides ample opportunity for marketers that can identify and deliver what this impactful demographic wants. In personal care and beauty, this includes anything that contributes to a healthy lifestyle and fights the

Beauty from the Inside & Out

360° Approach To Health & Beauty signs of aging, both internally and aesthetically. Though Boomers—like everyone else—felt financial pain and experienced notable losses during the recession, comparatively they represent a wealthy group thanks to already established and long careers, and opportunities to save during more flush eras. Some in this generation have been forced to work slightly longer than expected, pushing off retirement. At the same time, many Boomers are active, motivated and less inclined to sit back and relax. Certainly, they’re motivated to retire, but that’s not to say they won’t be active and continue to care for themselves and spend money doing both of those things. Baby Boomers have shown again and again in the past decade that they have money to spend on fighting aging. They’re also living active and healthy lifestyles and demanding products to enhance their choices. For example, they, too, are likely cutting back visits to the salon and spa, but they’re not sacrificing image and have bought into at-home hair care and grooming products, as well as indulgent, luxurious spa-like products for home use. They want to look good and feel good, and CPG marketers that hone in on these desires can capture some serious spend with Baby Boomers.

A Bright Future

Overall, SymphonyIRI’s market data, paired with consumer analytics, point to a very bright future for both food and beverage and non-food products that support the ever-growing interest in health

and well-being. Consumers are and will continue to eat to prevent and manage common ailments, and they will self-medicate and pamper themselves with at-home products, ultimately creating a health-focused routine and lifestyle. Demand for healthier food and beverage options is expected to see continued growth. Futher, the segment will continue to benefit as the economy recovers and people that already are spending in this market will become more and more comfortable trying new products and spending more, all to the benefit of progressive CPG players. Brand marketers and manufacturers that focus on health and well-being and deliver products that perform thanks to added ingredients and features are well suited to ride out the rest of this wild economic era. In turn, they will contribute to a new era in CPG development and marketing that respects consumers’ complex approach to lifestyle—one that comes from many directions. ■

About the author: Susan Viamari is editor of SymphonyIRI’s “Times & Trends,” a monthly research report that provides information and insights into trends that are shaping the CPG and retail industries. She serves a crucial role in developing, implementing and communicating SymphonyIRI’s thought leadership research, bringing effective strategies and innovative solutions to the CPG and retail industries.

HAPPI + HAPPI.COM…A NATURAL FIT! No magazine or online property covers the global personal care and household care industry like Happi magazine and its website, Happi.com. Together, they provide a comprehensive look at this $500 billion market in an informative and entertaining way.

To subscribe, visit the website or call 201.825.2552 today!

Beauty from the Inside & Out

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The Beauty-Food Connection

From broccoli to coffee berry to euphoria fruit—and everything in between— the link between beauty and diet is strong and growing stronger. Navin Geria SpaDermaceuticals

T

oday’s beauty food formulas generally address four areas: skin, hair, nails and general wellbeing. In skin care, specific benefits include repair, rebuild, prevention, sun protection, firmness and pigmentation. For hair, the benefits include manageability, growth, restoration, nourishment and volumizing. For nails, the key benefit is strengthening. Beauty from within connotes that the nutrients we consume could affect the way we look. The beauty market has tapped into this idea and has developed the food-meets-cosmetics category of nutraceuticals. At an In-Cosmetics conference in Milan earlier this year, Mintel senior beauty analyst Vivienne Rudd predicted an increase in cross-category launches and complementary topical and ingestible skin care products. Growing consumer interest in the concept of beauty from within is helping to define the category as an independent marketing platform for certain ingredients and products. According to the market research company Kline Group, the category was worth around

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$1.5 billion in 2007, and is expected to soar to $2.5 billion by 2012. With gains like these, it’s no surprise that formulators are eager to combine the benefits of nutrition and beauty. But what ingredients show the most promise? This article provides a brief snapshot of the materials with the greatest potential.

Age-Defying Beauty Recipes

You can fight inflammation with melatonin, which is found in cherries, bananas, tomatoes, rice bran and ginger. Antioxidants help to scavenge damaging free radicals and fight skin inflammation that is visible as acne, redness and irritation. Nails and hair can be strengthened with biotin found in eggs, peanut butter, oats and liver. A biotin deficiency causes hair to become dry and brittle, which could contribute to hair loss or thinning hair. Sun damage may be prevented, in part, with resveratrol, which is found in grapes, blueberries and red wine. Resveratrol slows the breakdown of collagen. Damaged skin may be repaired with vitamins C and

Beauty from the Inside & Out

Draco Natural Products

Fruit & Vegetable Phytoconcentrates for Beautiful Skin

Fruit & Vegetable Extracts Create Truly Great Inside & Out Skin Care Products

with a powerful boost in functionality from Draco’s 100% natural Fruit & Vegetable Phytoconcentrates™. We extract the natural goodness from select fruits or vegetables into convenient, full spectrum extract powders and liquids - ready for either topical or ingestible use. If a 2-part system for Inside & Out skin care is what you need, Draco is your formulation partner. Functional, familiar, safe, and 100% natural, Draco’s Fruit & Vegetable Phytoconcentrates™ are packed with important vitamins, minerals and phytocompounds that can powerfully support the nutritional and structural needs of the skin, from antioxidant protection to liver detox.

Fruit & Vegetable Extracts:

• Have high levels of skin antiaging polyphenols. • Have anti-inflammatory/skin lightening effects. • Have elastin and collagen protective actions. • Neutralize free radicals from sun exposure. • Support healthy sun exposed epidermal cells. • Decrease breakdown of elastin. • Reduce effects of sunburn and pigmentation. • Decrease formation of harmful Advanced Glycation End products.

Tomatoes are rich in powerful antioxidants. Lycopene from tomato extracts supports skin smoothness and, for inside products, helps maintain healthy skin during sun exposure.

Sea Buckthorn decreases elastase activity and UV induced lipid peroxidation. It has long been used in Eurasia in native homemade cosmetic preparations for burns, wound healing and dry skin.

“Draco’s Fruit and Vegetable Extracts are 100% natural.”

Red Chili Pepper contains capsaicin which can be used topically to create warming effects, improve microcirculation, and reduce elastase activity to promote healthy skin structure.

for Naturally Healthy Skin Artichoke is high in antioxidants which can help protect skin DNA and collagen. Artichoke extract is also a cleansing detoxifier that helps promote liver health.

Pomegranate peel promotes wound healing, has skin whitening effects, decreases blemishes, regenerates dermis, and protects from UV exposure.

The seed and skin extracts of Grapes effectively inhibit the formation of Advanced Glycation End products. AGE’s in the skin tissue come from excess carb intake, raising blood sugar and accelerating aging of skin collagen and elastin. Grapes and their seeds are also high ORAC antioxidants for cellular protection.

Kiwifruit extract stimulates cell proliferation of keratinocytes, having a cell metabolism renewal effect. Kiwifruit polysaccharides promote increased collagen synthesis of fibroblasts as well. The fruit is also rich in vitamin C.

Goji Berry extract is excellent for topical skin health and protection. It is a powerful antioxidant, and helps increase collagen production in the skin cells. Inside, Goji extract is an adaptogenic tonic superfood.

Draco Extracts Are: • • • • • • • • • • • • •

100% Natural Ingredients! Safe & Effective Concentrated & Bioactive Ethical & Sustainable Unparalleled Quality Balanced Full Spectrum Phytochemical Rich Extracted in only Pure Water Water Soluble/Dispersible Pure Extracts - No Fillers Convenient Liquid Forms Certified Organic Available Food GMP Certified

When you choose Draco bioactive botanical ingredients for your products, you are also choosing Draco’s world class manufacturing. We start with whole fresh fruit and vegetables, grown naturally without pesticides. We process them in our own state-of-the-art 120,000 square foot facility, which is certified Organic to USDA NOP and EU EC834/2007 standards, Food GMP’s, ISO9001:2008, HACCP, and Kosher. Our fruits and vegetables are Full Spectrum extracted in pure, natural water, resulting in a clean, balanced, nutrient dense, efficacious extract powder, which is also water soluble/dispersible and carrier-free. As part of our “Seed to Drum” process, our extracts undergo rigorous analytical testing for constituent assay (HPLC, HPTLC, UV), moisture, bulk density, heavy metals (USP methods), pesticides, and microbiological plate counts. We lead the botanical extracts industry in purity with plate counts that are often many times lower than our competitors. Draco’s Fruit & Vegetable Phytoconcentrates™ are pure, clean, safe, and natural.

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The Beauty-Food Connection E, which are found in kiwi, citrus fruits, wheat germ oil, nuts, leafy greens and broccoli. Vitamins C and E are powerful together. Vitamin E helps hydrate skin and also protects against free radical damage, while vitamin C stimulates collagen production. Both vitamins repair damaged skin cells. Dry skin relief is possible by consuming foods such as walnuts, flaxseeds and salmon. All add hydration and moisture to skin cells from within. Skin redness may be reduced by eating cucumbers, which are high in silica and zinc—which can also be found in almonds, chickpeas and shellfish. Zinc is essential for skin injury repair. Consumers with oily skin or acne should eat foods high in vitamin A and zinc, which help reduce oil production and the swelling associated Black currants are a rich source of vitamin C, GLA, magnesium and calcium. with blemishes. Less oil production contributes to less pore clogging. Furthermore, a probiotic diet helps fight inflammation and this war, two things happen: the skin shows signs reduce acne. of premature aging, including wrinkles and sagging Fine wrinkles may be reduced by eating cucum- skin, and secondly, a state of oxidative stress occurs. bers and other high water-content foods. These foods Oxidative stress underpins virtually every degenerapenetrate cells better than water alone by helping tive disease, such as heart disease, Alzheimer’s, stroke strengthen the cell membrane, which plumps skin and cancer. To avoid this fate, you must eat foods rich cells and helps reduce fine wrinkles. Tone and texture in antioxidants to supplement endogenous antioximay be improved by consuming fruits like apple, goji dants (i.e., those already present in the body). berry, grape seed extract and vitamin C-rich foods. The oxygen radical absorbance capacity (ORAC) All of them prevent the breakdown of collagen and evaluation allows for the comparison of one antioxielastin. Nourishing ingredients like lutein and CoQ10 dant to another in terms of protection. Consuming help boost levels of skin lipids that keep the skin hy- high levels of high ORAC value antioxidants does drated. Lycopene, vitamin E and selenium work syn- much more for the skin. Furthermore, when these ergistically to combat rough, dry skin and even-out antioxidants are formulated with sunscreens and skin tone. when such a product is routinely applied topically, the skin is further protected from damaging free radicals. An Anti-Inflammatory, Thus, if you follow the principles of an anti-inflamAntioxidant Diet matory, antioxidant diet, your skin will gain health, Free radicals are produced by both normal metabo- beauty and radiance. lism and environmental factors such as pollution, UV rays and sunlight. These unstable oxygen molecules Fruits & Vegetables are missing an electron in their outer shell. To replace Fruits and vegetables represent an ideal source of antiit, they steal an electron from a nearby cell and, in so oxidants, such as polyphenols, flavonoids, carotenoids, doing, damage or destroy that cell and its DNA. When ligands and other important anti-aging actives. Their this happens, cells no longer function well, resulting long-term use prevents oxidation and deterioration at in poor health and loss of vitality. the cellular level. These bioactive botanical extracts To prevent this, the body is already equipped with are effective ingredients for functional food, dietary endogenous antioxidants such as glutathione, CoQ10 supplement and topical skin care applications. and superoxide dismutase (SOD), which defend Black currant is one of the richest sources of viagainst the invading free radicals. If free radicals win tamin C, gamma-linolenic acid (GLA), manganese,

Beauty from the Inside & Out

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The Beauty-Food Connection

Kiwi supports a healthy vascular system by lowering triglycerides and reducing plaque build-up.

magnesium, calcium, anthocyanins and other phenolic compounds. Its extract was shown to be an elastase inhibitor, which may influence elastin in skin. It also supports a healthy immune response. The soluble fiber pectin in blueberries helps lower cholesterol. Fiber binds to bile salts in the colon and removes them from the body. Grapes contain flavones, anthocyanins, quercetin, kempferol and resveratrol, which all have antioxidant properties. Broccoli and other dark green vegetables contain carotenoids, folate and vitamin C. Carotenoids are powerful weapons against cancer, while folate is good for the heart and brain, and vitamin C slows the skin wrinkling. Coffee berry is rich in polyphenol antioxidants, which prevent

Some people would go to the ends of the earth for silkier, shinier hair. ir.

ingredients N Natural, exotic raching found in the fa e re h. corners of th eart

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Beauty from the Inside & Out

The Beauty-Food Connection and repair free radical damage. It also combats signs of photoaging. Vitamin D, the so-called sunshine vitamin, is poised to become the nutrient of the decade. It can be obtained by exposing skin to ultraviolet radiation as well as through fortified drinks like milk, soy milk, some juices, oily fish like salmon, bluefish, catfish, sardines, tuna and fish oils. Low levels of this vitamin are linked to autoimmune diseases like Type I diabetes and multiple sclerosis. Euphoria fruit is a very good source of phytocompounds such as ellagic acid and adenosine. Studies of the extract have shown that it supports normal blood pressure and has skin tightening benefits. Goji berry has a wide range of general nourishing and tonic effects. It helps support the immune system, as well as healthy red blood cells. It is a rich source of zeaxanthin, vitamin C and flavonoids, and its betacarotene content, obtained from carotenoids, turns into retinol, a form of vitamin A that helps boost the immune system. Kiwi is rich in antioxidants, vitamin C, vitamin

E and polyphenols, which help lower triglyceride levels and reduce plaque buildup that leads to arterial blockages. Lucama is a South American fruit that has superior healing and skin repairing benefits, while mangosteen is a good source of folate, magnesium, potassium, manganese, niacin and xanthones, which may help support a healthy complexion and improve gum health. Omega 3s come from marine sources such as salmon, tuna, halibut, herring and sardines. Plant sources include nuts and oils, chia seeds, flax seeds, olive oil, soybean, broccoli, cauliflower, cabbage and spices such as oregano, cloves and mustard seeds. They are vitally important for proper development of the eyes, brain, cardiovascular system and immune system. Passion fruit is an excellent source of vitamins A and C, folate, choline, niacin, magnesium, potassium and iron. The peel extract may help support healthy skin elasticity and suppleness by inhibiting matrix metalloproteinases. Pomegranate is rich in ellagic acid, anthocyanins, tannins and other polyphenolic compounds. It improves skin elasticity, balances skin

AAt Lipo®, we call them scientists®. Nobody knows where the next big ingredient is going to come from. But at Lipo, we never stop looking for it. So along with formulating technologies and platforms that help companies use it, our scientists go to great lengths—and depths—to find the next big idea in skincare, haircare and color cosmetics. After all, beauty may be only skin deep, but at Lipo we dare to look beneath the surface.

BEAUTY IS OUR SCIENCE® www.lipochemicals.com

Beauty from the Inside & Out

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The Beauty-Food Connection

Sea buckthorn supports healthy skin through its vitamins, lipids and phytosterols.

pH and has heart protective benefits. Resveratrol is a polyphenol that inhibits inflammation, carcinogenesis and up-regulates sirtuin enzymes to slow the aging process in a manner similar to caloric restriction. Sea buckthorn berry is rich in vitamins A, C and E, essential lipids, potassium, phytosterols and flavonoids. A fatty acid unique to this fruit has been shown to have valuable antioxidant skin effects. Flavones help support healthy skin. Soy reinforces the skin’s epidermal barrier, promotes collagen production and elastin repair, decreases hyperpigmentation and inhibits hair growth. It has gentle anti-inflammatory actions. Spirulina is composed of up to 70% protein, which helps the body repair damaged tissues and build bones, skin and muscle. Tart cherry juice has higher ORAC levels than pomegranate and açai. It is loaded with antioxidants, anthocyanins, melatonin and potassium. It reduces pain, inflammation and the risk of heart disease. It also helps regulate sleep. Green tea contains a significant amount of polyphenols, which are known to reduce DNA damage, sunburn inflammation and erythema. Topical EGCG has been shown to reduce oxidative stress. Whole grains are high in fiber and other disease-

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fighting nutrients that have been shown to reduce the risk of diabetes, stroke and heart disease.

Conclusion

Good health and good-looking skin and hair depend on good nutrition. Deep-green spinach and lettuces and the brightest berries provide the most antioxidants. Even black dried beans have more antioxidants than white or red beans. Consumers are increasingly looking for antioxidant foods and supplements that support a healthy lifestyle as well as a healthy physical appearance. n

About the author: Navin Geria is vice president of research and development for SpaDermaceuticals, Martinsville, NJ. He has more than 30 years of experience in the personal care industry and was previously with Pfizer, Warner-Lambert, Schick, Bristol-Myers and, most recently, LeDerma Consumer Products Laboratories. He has earned more than 15 U.S. patents, has been published in cosmetic trade magazines and has been both a speaker and moderator at cosmetic industry events. He can be reached at [email protected].

Beauty from the Inside & Out

nutritional supplements G R A S

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the highest-quality natural ingredients. But one particular ingredient sets our products apart: the healthy dose of prompt personal service that goes into every order. Whether you need simple bulk ingredients or custom contract manufacturing, the ConnOils staff is here for you. Be sure to connect with us at the Supplyside show this fall, and learn more about our complete line of all-natural nutritional oils, supplements and extracts. We look forward to seeing you there. is Oct 10-14th and our booth is #26083

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Interior Motives Today’s beauty supplements work from the inside out to promote beautiful, healthy skin, hair and nails. Melissa Meisel Associate Editor

Y

ou are what you eat—especially when it pertains to beauty. After all, healthy skin, hair and nails start with all those crucial vitamins, minerals and antioxidants ingested on a daily basis through fresh fruits, vegetables, grains and a multivitamin, of course. But some need a little bit more help in the beautifying department beyond the dietary basics. That’s why today’s dietary supplements are engineered to target everything from aging skin to thinning hair, one pill at a time. U.S. sales of hair, skin and nail supplements rose 10% to $520 million in 2009 (2010 estimates weren’t available at press time), according to Nutrition Business Journal. “What we consume internally influences all of our organs, including skin. Just as a healthy diet has a positive influence on how we look and feel, so do nutri-

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tional supplements,” said Dr. Jeannette Graf, assistant clinical professor of dermatology, Mount Sinai Medical Center, New York, NY. “Some supplements, such as biotin, have demonstrated enhanced nail growth, as well as flexibility of the nail plate when taken at a dose of 2500 micrograms per day. Patients who consume biotin supplements report improvements in nail growth as well as hair growth. Research has identified vitamin D3 as a major factor involved in the regulation of cathelicidin, a major antimicrobial and wound-healing peptide that is produced by the skin. “While there may not be many studies directed at specific oral supplements and their positive benefits to the skin, nutritional deficiencies have profound effects on the skin,” added Dr. Graf. “In addition to healthy diet, nutritional supplementation with a multivitamin, mineral, omegas, vitamin D3,

Beauty from the Inside & Out

Interior Motives probiotics and antioxidant supplements are recommended to consumers.” Internal supplementation can provide a profound benefit to your skin, hair and nails, agreed Misha Hughes, aesthetician and personal care consultant for Xango, Lehi, UT. “The right combination and concentration of nutrients can increase the strength and vitality of your hair and nails while increasing the clarity and radiance of your skin,” Ms. Hughes said. “Our skin is a very good indicator of not only what we have exposed ourselves to externally (excessive UV, for example), but also what we have exposed ourselves to internally as well as what is going on in our bodies.” The benefits of using beauty supplements reach far and wide, noted Dr. Lindsey Duncan, founder, Genesis Today, Austin, TX. “First, one must understand the proven fact that beauty comes from within. If our bodies are sluggish, toxic, over-acid, clogged up and chronically fatigued internally, then it is virtually impossible to look vibrant, bright, clean, alive and have that ‘glow’ we all aspire to possess,” she told Beauty I/O.

Critical Components

From classic açai berry to new wave extracts such as mangosteen or green coffee, there is no shortage of innovative ingredients in today’s beauty supplements. According to Paula Simpson, co-founder and formulator for GliSODin Skin Nutrients, all-natural, food-based ingredients and botanical extracts are hot right now—compared to “over synthetic” vitamins and minerals. “People are seeking antioxidants and all-natural ingredients to support skin, hair and nail health,” she told Beauty I/O. “For skin, antioxidant, hydrating anti-inflammatory ingredients are big.” Deep colored fruits and vegetables—such as tomatoes, carrots, peppers and melons—contain potent antioxidants such as carotenoids, which are known to give the skin a healthy glow and have been shown to help protect the skin from the damaging effects of sun exposure, Ms. Simpson explained, adding that she uses these ingredients in GliSODin Skin Nutrients products by way of berries, broccoli, chardonnay grapes, pomegranate and cocoa. The latest rollout from GliSODin is its Skin Nutrients Advanced Slimming Formula, said to support all of the body’s systems required for healthy weight loss. This formulation promotes a healthy metabolism, while also helping to control appetite and increase energy levels by ensuring the body can break down

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sugars and properly absorb macronutrients, she said. Active ingredients include pea protein, a vegan source of protein to satisfy appetite and promote healthy lean body mass; seaweed extract to promote a healthy metabolic rate while controlling excess fat and carbohydrate absorption; conjugated linoleic acid (CLA), naturally sourced from safflower; green coffee extract, clinically proven to offer beauty slimming benefits by supporting healthy blood sugars levels and controlling excess sugar absorption; melon extract and more. Over at Genesis Today, a popular nutraceutical brand sold at Walgreen’s, açai is still leading the pack. According to Dr. Duncan, “All one needs to do is dive deep into the açai berry and you will find the reasons why it’s used as an effective beauty product.” Genesis Today’s new line of Gummy Vitamins deliver a range of nutrients, including important vitamins and minerals that help support a healthy body and overall well-being. Variations include Superfruit Omega-3 Vitamins, said to support healthy brain function and a healthy heart; Açai Energy Vitamins that provide natural energy support; and Superfruit Immunity, which offers a burst of immune support with vitamin C, echinacea and zinc to help bodies look and feel good. Celebrity fans of the brand include Demi Moore, Kelly Rutherford, Marc Jacobs and Rebecca Romijn, to name a few. Leading mangosteen products such as Xango Juice, which contains the deep purple pericarp rind of the fruit, could provide even greater benefit to the skin than first realized, said Ms. Hughes. Similar mangosteen-based skin products may also produce strong benefits. “Antioxidants should also continue to play an important role in one’s supplementation plan,” she explained. “Mangosteen is rich in xanthones and polyphenolic compounds, which are powerful antioxidants. In traditional cultures in Southeast Asia, mangosteen has been used for centuries—a tradition passed down through the generations even today—as a calming agent on the digestive system.” Ms. Hughes added that science is continuing to explore native traditions for modern applications. “Recently, research has been conducted on the sunburn-protection qualities of fruits and vegetables that have dark red and purple pigments. These deeplycolored botanicals contain massive amounts of anthocyanidins,” she said. “Research shows that increased consumption of anthocyanidins is not only associated with an ability to affect long-term health and minimize threats of many deteriorated conditions within the body, but these phytonutrients have also been

Beauty from the Inside & Out

Interior Motives shown to decrease UV-associated skin cancer risk and skin cell damage. Both anthocyanidins and proanthocyanidins prevent the breakdown of collagen and improve blood flow.”

In Fine Form

Capsules and tablets are the primary format types found in new vitamins and supplements with beautyenhancing claims, noted Nica Lewis, head consultant, beauty innovation, Mintel Group, London, U.K. Liquids and powder (especially in monodose form) are the next most popular form in new product launches. Packaging is very important and plays an important role in influencing the purchase of nutritional

supplements, added Dr. Graf of Mount Sinai. “There are a number of factors, which will vary with consumer personal preferences. Some prefer capsules, some tablets, some gel-caps. Ease of use is extremely important,” she told Beauty I/O. “A motivated consumer may not mind having a refrigerated product. Many consumers, however, might prefer having their supplements on the countertop, so they can be reminded to take them. Since I travel a great deal I like portability of a product. That means I would either have my entire daily requirement of supplements in separate packets, which I can carry in my handbag if I am traveling for a weekend.” According to Tom Porter, president of Malibu Well-

Anthocyanidins and proanthocyanidins, like those found in blueberries, go a long way toward fighting the signs of aging by preventing the breakdown of collagen and improving blood flow.

Beauty from the Inside & Out

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Interior Motives ness, Malibu, CA, dry ingredients packed in foil and heat sealed packets are still the most cost effective delivery for nutraceuticals, as “they are protected from oxidation and the compounds last much longer compared to other plastic or even glass containers. Consumers still like the convenience of quickly opening the packets and pouring them into a drink for immediate consumption.” Packaging can sometimes be deceiving, though, noted Dr. Duncan of Genesis Today. “The best way to cut through the clutter on packaging is to look directly at milligrams per serving; that is the most effective,” she said. “If a company doesn’t put the amount of superfruit on the label, then consumers should not buy it. It should be 10,000 mg per serving or more.” Portability by way of beauty beverages is also a hot trend right now. Anti-aging expert Dr. Aaron Tabor, Kernersville, NC, rolled out his latest innovation, Beauty Shake, on QVC recently. According to the company, this daily beauty drink for women helps support healthy nail appearance and maintain normal skin and hair health. “Women should know that topically applied creams, sunscreen and products are only half the battle in staying naturally radiant and in preventive aging,” said Dr. Tabor. “The truth is what we eat impacts how we look, and skin, hair and nails often manifest the most tell-tale signs of our nutritional habits—good or bad. Beauty Shake hydrates, nourishes and beautifies from within and can supplement current extracellular beauty regimens.” Each doctor-formulated, protein-packed Beauty Shake can be used as part of Dr. Tabor’s Slim & Beautiful Diet for an inside-out makeover. The drink contains 2.5mg of biotin, a water-soluble B-complex vitamin (vitamin B7) that helps support hair and nail growth. It is available in three flavors—Chocolate Youth, Vanilla Vibrance and Strawberry Sparkle—in ready-to-mix powder packs.

Around the Bend

Market research firm Packaged Facts expects annual sales growth in nutritional supplements to improve gradually during the next few years. Even factoring in 2010, when it expects a slight correction to occur due to the lingering impact of the recession, sales growth will remain in the 7-8% range, with the higher rates of growth occurring toward the end of the five-year forecast period. By this assessment, sales of nutritional supplements in general will reach more than $13 billion in 2014, yielding a compound annual growth rate of 7%.

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“Future trends in beauty supplements will demonstrate greater specific benefits to skin,” said Dr. Graf. “There will be more supplements demonstrating DNA protection and cellular repair. Alkalinity of the body is going to play an even greater role in diet, as well as in overall health contributing to skin beauty.” Dr. Hughes of Xango sees synergy as the next big thing—as seen first at her company. “I think more attention is being paid to nutrient combinations and capitalizing on the synergy that particular nutrients have with one another, as well as the superior benefits said combinations can provide for your skin,” she said. “For example, Xango has followed traditional Southeast Asian practices—as well as the experience of its millions of consumers worldwide—to harness the beneficial xanthones and other nutrients from the mangosteen pericarp to add premium skin care products (Glimpse Topical Skin Nutrition) to its product line. In developing Glimpse, we formulated the mangosteen and complementing botanical ingredients at exact amounts to maximize synergistic effects—ensuring optimum nutrition for the skin.” At Genesis Today, uniquely sourced ingredients will help shape the future of its products, according to Dr. Duncan. “I have put a great amount of time, research and travel into this subject and I believe there will be unique plants with very unique compounds from southeast Asia, Peru and Brazil that will be entering the market over the next two to five years. They will show dramatic and beneficial results for both men and women for conditions that relate to the health, strength and visual appeal of the skin, hair, face, nails and internal organs that have a direct impact on our beauty such as liver and gall bladder,” she explained. “I think people are going to realize even more so that healthy digestion and a healthy digestive tract and healthy metabolism of the food we eat all play a critically important role in the way we look and feel. Natural digestive support is already a big trend, but soon it will be a big trend among people who are big consumers of beauty products.” Overall, as more consumers are seeking holistic approaches to healthy aging, nutricosmetics provide a critical component to this framework, noted GliSODin formulator Ms. Simpson. “Oral beauty products complement topical products and treatments and often contain ingredients and antioxidants that provide additional health benefits beyond outer beauty.” n

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The Many Shades

of

Green Greening your business may be easier than you think…but how green? Well, that’s another story. By Darrin Duber-Smith, MS, MBA, Contributing Writer & Gregory Black, PhD, Contributing Writer

B

y now, ingredient suppliers should be well aware of the proliferation of natural and organic products and the requisite impact this social trend has had on business in general. The concept of “derived demand” has forced organizations all the way up the supply chain to alter their product offerings and address this industry shift. Several astute suppliers listened to market experts and recognized this paradigm shift early, earning first-mover advantages as somewhat “exclusive” providers of these ingredients. Today most suppliers have realized that high growth rates at the retail level often mean the same thing upstream in the supply chain and so offer natural and certified organic ingredients to their finished goods customers. But wait! Demand for products that are perceived to be better for consumers and for the environment does not stop at the ingredients themselves. Sus-

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tainability and Corporate Social Responsibility (CSR) are the new order of the day, as all members of supply chains across multiple industries are under increasing pressure to comprehensively “green” their business practices. And, there are many factors aside from consumer preferences driving this trend. Lowered costs, competitive pressures, increased government regulation, global pressures, supply chain demands, and enhancing brand image are just a few of these (sometimes known as the “Green Imperative”). So where does a company begin? How can it ensure and communicate authenticity with regard to these important initiatives? These questions can vex even the savviest of decision makers. Is it easy being green? Is it not so easy to be green? With all due respect to Kermit the Frog, sustainability initiatives are actually fairly easy to plan and implement.

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Green Marketing The GRI and ISO-14000

These days there are numerous models you can follow as well as a variety of experts you can employ to ensure objectivity, thoroughness and an adequate level of expertise. Organizations that fail to do this have been met with mixed results. The basic idea, however, is to conduct a sustainability/social responsibility audit across a broad spectrum of organizational factors. Examples include energy waste, emissions, water, land and biodiversity, supply chain policies, HR policies, cause related initiatives and more. After the situation has been thoroughly analyzed, measureable objectives for continuous environmental and social improvement must be set to address the areas mentioned above. This is the “plan” portion. During implementation of the plan—usually a year-long timeframe—programs are monitored and evaluation is conducted for stakeholder reporting. This is the “marketing” part. Rinse and repeat. Remember that sustainability is a business model first and a marketing strategy second. The most influential global model for sustainability planning is probably the Global Reporting Initiative, or

GRI. In 1997, GRI was launched by Boston-based CERES, an international network of investors, environmental groups and other public interest organizations to address sustainability challenges. The program produces the world’s most widely used reporting framework to maximize comprehensiveness and transparency. As such, GRI has become the de-facto international standard used by well over 1000 companies for corporate reporting on environmental, social and economic performance. For the “über” green crowd (and especially if you have aspirations to be a global brand), it is important to obtain global certification. Those familiar with the ISO (International Standards Organization) 9000 series of global certifications for quality management may also recognize ISO-14000. This exists to help organizations minimize how their operations negatively affect the environment—i.e., comply with applicable laws, regulations and other environmentally-oriented requirements, and continually improve in these areas. Handy, eh? ISO 14000 is similar to ISO 9000 quality management in that both pertain to the process of how a product is produced. Both certifications, as

GELITA® Collagen Proteins. Innovative and Healthy Ideas.

The VITARCAL® concept consists of a holistic range of collagen proteins, specifically optimized for reducing energy density in calorie management products.

The collagen peptides comprising FORTIGEL® are scientifically proven to stimulate joint cartilage regeneration.

Geliko™ Kosher gelatine products are certified Kosher pareve by the Orthodox Union. Health-concious consumers know the OU logo stands for quality beyond question.

GELITA USA · Sioux City, IA · www.gelita.com · [email protected]

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Green Marketing is the case with Certified Organic, are conducted by third party organizations.

Communication Vs. Reality

Now that we’ve covered how sustainability planning works, we can address the principal thesis of this article… There are many shades of green—from outright “green washing” (a largely fraudulent effort to position a brand as environmentally and socially responsible) to bona fide attempts at comprehensive reform by organizations to be as “green” as they can be. The ethical implications of all of this should be fairly obvious to the observer, but it does not matter what your actual practices are as long as your communication is transparent and truthful. Bearing this in mind, we’ve identified six archetypes, ranging from not-sogreen to pretty-darned-green, so that you may better understand how sustainability initiatives are being implemented and communicated in the marketplace. Red Marketer. According to the color spectrum, red is green’s opposite color. Red marketers are those who absolutely ignore all the principles discussed earlier. These firms are becoming rare in the industrialized world, but unfortunately still exist in great numbers in the developing world. These folks have no sustainability plan and do not communicate sustainability efforts. Green Panderer. A panderer can be defined as someone who serves or caters to the passions or plans of others, often to make money. Thus, organizational panderers are those who pay lip service to green marketing with very little or zero commitment of resources to actually achieve any true level of sustainability. This type of company may only talk about green issues to give the impression of its participation because of market pressure or because it sees a temporary opportunity to make money by so doing. These organizations are “green washers” only to the extent that a thin, “green sheen” can be detected. Such an organization may support a cause in some minor way that resonates with stakeholders, but that will be the extent of their commitment. Green Buffeteer. This classification of organization refers to those who choose the easiest and most obvious greening options with no attempt at transparency or commitment to continuous improvement. This shallow effort is slightly more than that shown by the green panderers but still only penetrates skin deep into business practices, thus creating a “green skin.” Many of the green efforts with regard to these companies are socially responsive or seen to be profitable in the short and long terms. Increasingly green-sensitive

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consumers will easily see past this skin into the true heart of the organization and will not be fooled for long. Recycling, conserving water and reducing energy consumption are relatively easy ways to achieve some degree of sustainability without significant commitment, and the green buffeter rarely, if ever, sets measurable objectives, which make it difficult to assess results. Light Green Marketer. These organizations have strategies to encourage consumers to see a brand that meets or exceeds all of their expectations. These strategies will normally satisfy many consumers, even those who are moderately green sensitive. Motivations for companies to adopt light green strategies range from market pressures, desire for higher profits and a more socially responsible image. Efforts by these organizations transcend the green buffeteer’s attempts at addressing the tastiest morsels in that more areas are addressed. The organization sets measurable objectives across a few areas and endeavors to demonstrate improvement that can be proven numerically. Natural Green Marketer. Organizations in this category are operating in the natural and organic products industry and are committed to making their products as green as possible; however these philosophies and practices are not always applied to the entire organization. Words such as natural, organic and fair trade are commonly used in marketing communications. These companies are willing to sacrifice some short-term profitability for long-term reputation and sustainability of the resources needed to operate. Motivations for the natural green strategy begin to turn more toward inherent social responsibility values rather than responding to market forces. Such an organization might make 100% natural products, but has not necessarily addressed the bigger picture such as what their suppliers are doing. Deep Green Marketer. These organizations are blazing new paths beyond a new frontier. Their strategies afford the most opportunity for organizations to completely embrace The Green Imperative and infuse sustainability and social responsibility into all of their processes, products and policies. These organizations will be the ones that reap the long-term benefits of sustainability, reducing costs and expanding the market for their goods and services. Absolute transparency and an unwavering commitment to people and the environment are musts. No process or product or partner can be immune from these companies’ efforts to maximize efficiency and appeal to the global shift toward environmental and social responsibility. The primary motivation for such a strategy is ethical and social responsibility. Doing well by doing good will en-

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Green Marketing sure that an organization reaches its ROI objectives while maintaining an image laden with integrity.

Summary

Hopefully this analysis has cleared a bit of the confusion for decision makers. Obviously, the goal should

About the authors: Darrin Duber-Smith, MS, MBA, is president of Green Marketing, Inc., He has more than 25 years of specialized expertise in the marketing and management profession, including extensive experience in working with natural, organic and green/sustainable products and services. He is a co-founder of the Lifestyles of Health and Sustainability (LOHAS, c. 1999) market concept and leader of the first U.S. industry task force that helped frame an industry definition of natural (c. 2005). He has published more than 60 articles in trade publications and has presented at scores of executive-level events during the past 15 years. Mr. Duber-Smith is visiting professor of marketing at the Metropolitan State College School of Business in Denver, CO, and affiliate marketing professor at the Leeds School of Business at the University of Colorado-Boulder. Mr. Duber-Smith was the recipient of the Wall Street Journal’s In-Education Distinguished Professor

Beauty from the Inside & Out

be to get as close to Deep Green as possible within the framework of shareholders’ and stakeholders’ desires. Ignore the long-term trend of sustainability and corporate social responsibility at your peril. Attempt to fool the marketplace and you may realize short-term goals, but you will likely pay a price in the future. n

Award for 2009, and is author of Cengage Learning’s Know Now Marketing blog at http://community.cengage.com/GECResource/blogs/marketing. He can be reached at [email protected]. Gregory Black, PhD, is an assistant professor of marketing and chair of the Department of Marketing at Metropolitan State College of Denver. He received his PhD in Marketing from Washington State University and his bachelors and masters degrees from Brigham Young University. He has published and/or presented more than 80 articles in various publications and conferences around the world. His research interests include green and sustainable marketing, consumer behavior, student performance and behavior in the classroom, business-to-business relationships, international marketing and promotional strategy. He can be reached at [email protected].

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2011

Beauty Ingredients Directory

Suppliers share ingredient offerings suitable for both topical and oral formulations. Compiled by Nutraceuticals World & HAPPI Staff American International Chemical (AIC) Contact: Stan Wojnicki Telephone: 845-480-1944 Fax: 845-354-1814 E-mail: [email protected] Website: www.aicma.com Beauty Ingredients: Sodium hyaluronate (powder and 1% solution), zinc pyrithione, titanium dioxide, zinc oxide, avobenzone, octyl methoxycinnamate, specialty esters, natural colors, plerasan equilibra (beta-glucan 2% solution), specialty olive oil derivatives Aloecorp

 Contact: Jeff Barrie

 Telephone: 603-352-0650

 Fax: 800-733-6290

 E-mail: [email protected]

 Website: www.aloecorp.com

 Beauty Ingredients: Aloe vera liquids, liquid concentrates and 200X powders Alpha Packaging Contact: Marny Bielefeldt

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Telephone: 314-427-4300 Fax: 314-427-5445 E-mail: [email protected] Website: www.alphap.com Arista Industries, Inc. Contact: Mary Ann Siciliano Telephone: 203-761-1009 x316 Fax: 203-761-4980 E-mail: maryann@ aristaindustries.com Website: www.aristaindustries.com Beauty Ingredients: Argan oil, GLA oils, rose hip seed oil, sacha inchi oil, sea buckthorn oil, fruit oils, essential oils, organic oils, powder form oils, specialty butters Aroma New Zealand Ltd. Contact: Ben Winters Telephone: 64-33899005 Fax: 64-33899095 E-mail: [email protected] Website: www.aromanz.com Beauty Ingredients: Green lipped mussel oil, fish collagen powder, chondroitin sulphate

Bio-Botanica Inc. Contact: Mark Sysler Telephone: 631-231-5522 Fax: 631-231-7332 E-mail: [email protected] Website: www.bio-botanica.com Beauty Ingredients: Phytobasics, Suprapein, Biopein, Neopein, Albacan, Fruitanicals, Puresterol, botanical extracts, custom extracts BioCell Technology, LLC Contact: Toni Dizon Telephone: 714-632-1231 Fax: 714-632-5866 E-mail: [email protected] Website: www.biocelltechnology.com Beauty Ingredients: BioCell Collagen II; BioCell Collagen II CG-WS (cosmetic grade water soluble) Biosil Technologies Contact: Philip Chung Telephone: 201-825-8800 Fax: 201-825-8810 E-mail: [email protected]

Website: www.Biosiltech.com Beauty Ingredients: Silicon derivatives, synthetic skincare actives, marine actives, natural products Campo Research Contact: Dr. Balasubramaniam Telephone: 65-6383-3203/3631 Fax: 65-6383-4034 E-mail: [email protected] Website: www.campo-research.com Beauty Ingredients: Campo songyi mushroom; Campo kinetin; Campo pearl extract; Campo alpha lipoic acid; Campo DMAE; Campo plantservative; Campo siddha medico-colors; Campo neem oil; Campo coffee oil; Campo fruit enzymes Centerchem, Inc Contact: Tom Kovats Telephone: 203-822-9800 Fax: 203-822-9820 E-mail: [email protected] Website: www.centerchem.com

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Your #1 Source for covering the CosmetiC, toiletry and FragranCe industries

check us out online at www.happi.com

to advertiSe contact Your happi SaleS repreSentative todaY! art largar | 201.820.2259 | ([email protected]) Beth russo | 201.820.2255 | ([email protected])

Ingredients Directory Beauty Ingredients: regustretch, regu-cea, ABI complex AO, xpertmoist, peelmoist, preventhelia, tego cosmo LSG, tego galanga, goji ECO, coffee ECO, drenalip, vitasource, aurasphere, petalatum, organza Chemsil Silicones Inc Contact: Robert Griffiths Telephone: 818-854-1607 Fax: 818-700-0507 E-mail: [email protected] Website: www.chemsil.com Beauty Ingredients: Cosmetic fluid 0515-OH, cosmetic fluid 2006-OH, cosmetic fluid 6570DM, cosmetic fluid 8110-DMC, Gelaid CPE Chemyunion Quimica Contact: Josely Muranaka Telephone: 55-11-2173-0103 Fax: 55-11-2173-0100 E-mail: [email protected] Website: www.chemyunion.com.br Beauty Ingredients: Bioskinup Contour; Slimbuster L&H; hair phytopigments; Energilium; Chemysoap; Hidrahair O2; Activespheres VIT C PMg; Relievene SK; Aquasense; Ecobidens; Ecophysalis Connoils Contact: Michelle Coluccio Telephone: 262-662-5533 Fax: 262-662-2828 E-mail: [email protected] Website: www.connoils.com Beauty Ingredients: Coconut oil, pomegranate oil, melon seed, avena sativa oat oil, wheat germ oil, strawberry seed oil, orange seed oil, passion fruit seed oil, tomato seed oil, hydrolyzed collagen Croda Inc. Contact: Cara Eaton Telephone: 732-417-0800 Fax: 732-417-0804 E-mail: [email protected] Website: www.crodausa.com Beauty Ingredients: RevitElix, RevitElix Nutra Cyanotech Corporation Contact: Jeane Vinson Telephone: 808-331-4101 Fax: 808-329-4533

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E-mail: [email protected] Website: www.cyanotech.com Beauty Ingredients: Hawaiian Spirulina, BioAstin natural astaxanthin Draco Natural Products Contact: Mike Irwin Telephone: 408-287-7871 Fax: 408-287-8838 E-mail: [email protected] Website: www.dracoherbs.com Beauty Ingredients: Sea buckthorn oil; pomegranate seed oil; sanguisorba officinalis extract; Japanese elm (Ulmus davidiana) extract; organic green tea extract; organic goji berry extract; Sophora flavescens extract; TriniTea extract; white water lily extract; blue honeysuckle berry extract Dr. Paul Lohmann, Inc. Contact: Patrick Stano Telephone: 631-902-8028 Fax: 631-851-8815 E-mail: [email protected] Website: www.lohmann-inc.com Beauty Ingredients: Acetates (calcium, strontium, zinc); ammonium citrate; gluconates (copper, manganese, zinc); glycerophosphates (calcium, magnesium, sodium, zinc); lactates (aluminum, ammonium, magnesium, zinc); magnesium carbonate; magnesium hydroxide; oxalates (potassium and sodium); PCA (calcium, magnesium, zinc); sodium succinate DSM Nutritional Products Contact: Caroline Brons Telephone: 973-257-8042 Fax: 973-257-8592 E-mail: [email protected] Website: www.unlimitednutrition-na.dsm.com Beauty Ingredients: Vitamins, minerals, carotenoids, antioxidants, nutritional lipids, specialty nutrients, customized beauty blends Flavex Naturextrakte GmbH Contact: Karl-Werner Quirin Telephone: 49-683591950 Fax: 49-6835919595 E-mail: [email protected] Website: www.flavex.com

Beauty Ingredients: Chamomile flower CO2-to extract (organic); ginger CO2-to extract (organic); Marigold flower CO2-to extract (organic); millet seed CO2-to extract (organic); pomegranate seed CO2-to extract (organic); rosemary antioxidant extract (organic); 25% diterpene phenols; seabuckthorn pulp CO2to extract (organic); soy germ CO2-to extract (organic); vanilla planifolia CO2-to extract (organic); 26% vanillin; wheatbran CO2-to extract (organic) Frutarom USA Inc. Contact: Laurent Leduc Telephone: 612-802-6124 Fax: 201-861-8711 E-mail: [email protected] Website: www.frutarom.com Beauty Ingredients: Alguard (from red algae); Z-Care (proprietary blend of botanical extracts to support acne care); LinumLife (flax extract for topical use); Collactive (marine collagen and elastin for topical use); Protein M (marine cartilage for firmness of tone of the skin); Pink Rock Rose (restores cell viability after sun exposure); TopicPure green tea; TopicPure pumpkin seed; TopicPure soy; TopicPure olive leaf Fuji Health Science Contact: Joseph Kuncewitch Telephone: 609-386-3030 Fax: 609-386-3033 E-mail: [email protected] Website: www.fujihealthscience.com Beauty Ingredients: AstaREAL astaxanthin (oil and water soluble), tocotrienol (rice and palm), organic spirulina powder Ganeden Biotech, Inc. Contact: Julia Boyd Telephone: 440-229-5200 Fax: 440-229-5240 E-mail: [email protected] Website: www.ganedenlabs.com Beauty Ingredients: GanedenBC30 and Bacillus ferment Gelita AG Contact: Oliver Wolf Telephone: 49-6271-84-2194 Fax: 49-6271-84-2718

E-mail: [email protected] Website: www.gelita.com Beauty Ingredients: Verisol Gencor Nutrients Inc. Contact: Arvind Srinivasan Telephone: 714-870-8723 Fax: 732-875-0306 E-mail: [email protected] Website: www.gencorpacific.com Beauty Ingredients: Cleargen, Gentone Grant Industries Contact: Thomas Hrubec Telephone: 201-791-6700 Fax: 201-791-2887 E-mail: [email protected] Website: www.grantinc.com Beauty Ingredients: Granactive Retinoid, hydroxypinacolone retinoate (vitamin-A); Granactive Acne, oligopeptide-10; InvisaSkin Matrix Rebuilder-O; Granactive AR-1423, tetrapeptide-14; GrantX, GABA elastomer blend; Gransil SIW-HA, vegetable derived sodium hyaluronate delivered via silicone in water dispersion; Granpowder lumiere, encapsulated diamond core complex Indena Contact: Laura Bo/Giada Maramaldi Telephone: 39-2-574961 Fax: 39-02-57496374 E-mail: [email protected]; [email protected] Website: www.indena.com Beauty Ingredients: Ginkgo biloba dimeric flavonoids Phytosome (vasokinetic, lipolytic); Opextan UV protectant; Escin beta-sitosterol Phytosome; Ruscogenins (vasokynetic); Zanthalene; Centella asiatica (dermodensifier); Visnadine (vasokinetic); Silymarin Phytosome (UV protectant); Esculoside (vasoactive, anticellulite); ginkgo biloba terpenes Phytosome (soothing, anti-irritant) InterHealth N.I. Contact: Heather Campbell Telephone: 707-751-2800 Fax: 707-751-2802 E-mail: [email protected] Website: www.interhealthusa.com Beauty Ingredients: L-Optizinc

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Ingredients Directory brand zinc mono-l-methionine; OptiBerry brand anthocyanins; Protykin brand trans-resveratrol; ChromeMate brand chromium polynicotinate iTi tropicals, Inc. Contact: Eddey Portalatin Telephone: 609-987-0550 Fax: 609-987-0252 E-mail: eddey_portalatin@ ititropicals.com Website: www.ititropicals.com Beauty Ingredients: Coconut cream, acai, guava puree, banana puree Jeen International Corp. Contact: Adam Perle Telephone: 973-439-1401 Fax: 973-439-1402 E-mail: [email protected] Website: www.jeen.com Beauty Ingredients: Jeesperse CPW-2 (polyethylene, sodium polyacrylate); Jeesperse CPWEW1LP (stearic acid, ceteareth-20, cetyl steryl alcohol); Jeesperse CPW-BC (cocoa butter PPP, yellow beeswax, sodium polyacrylate); Jeesperse CPW-S (sunflower wax, sodium polyacrylate); Jeesperse CPW-GCS (sodium polyacrylate, glyceryl stearate, stearic acid, glycol stearate, PEG-100 stearate, cetearyl alcohol); Jeelux DMIPIS (isopropyl isostearate, dimethicone, bis-vinyl dimethicone/dimethicone copolymer); Jeesilc C (isododecane, L-ascorbic acid, dimethicone crosspolymer-3); Jeesilc PS-DMBF (dimethicone, bis-vinyl dimethicone/dimethicone copolymer); Jeesilc PS-VHBF (isododecane, bis-vinyl dimethicone/dimethicone copolymer); Jeenate 3H (polyethylene) Jungbunzlauer

 Contact: Loren LeVasseur

 Telephone: 617-969-0900

 E-mail: [email protected]

 Website: www.jungbunzlauer.com

 Beauty Ingredients: Citric acid, sodium citrate, xanthan gum, gluconates, Citrofol, Erylite, zinc citrate Kemin Health Contact: Heather Richardson Telephone: 888-248-5040

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Fax: 515-248-4051 E-mail: [email protected] Website: www.kemin.com/nutraceuticals Beauty Ingredients: FloraGLO lutein Kewpie’s Contact: Yuji Okamoto 
 Telephone: 81-3-3486-3338 
 Fax: 81-3-3486-4640 
 E-mail: [email protected] 
 Website: www.kewpie.co.jp/english/fc 
 Beauty Ingredients: 
Hyaluronic acid and its sodium salts; (Hyaluronsan HA-LQSH, LQH, LQ, Hyalo-Oligo,Hyaloveil-P); egg yolk lecithin (PL-100P, LPC-1); egg white peptide (EP-1); 
albumin 
egg shell membrane (EM Protein-P, EM Powder); 
phytoglycogen Lalilab Contact: Bruno Baudet Telephone: 919-620-6767 Fax: 919-620-9575 E-mail: [email protected] Website: www.lalilab.com Beauty Ingredients: Anti-aging, anti-wrinkle; anti-inflammatory/soothing agents; antioxidants; botanicals; active chemicals; herbal extracts; lightening agents; whitening agents; plant extracts; sun screen agents; vitamins/vitamin complexes The Lebermuth Company Contact: Robert Brown Telephone: 574-259-7000 x2219 Fax: 574-258-7459 E-mail: [email protected] Website: www.lebermuth.com Beauty Ingredients: Essential oils; fragrances Linnea Contact: Don Stanek Telephone: 610-253-7950 Fax: 610-253-7970 E-mail: [email protected] Website: www.linnea-worldwide.com Beauty Ingredients: Ginkgo biloba EPG 246; Centella asiatica; HMRlignan; vinpocetine; 5-HTP; red clover; bilberry 25; silymarin

Lipo Chemicals, Inc. 
 Telephone: 973-345-8600 
 Fax: 973-345-8365 
 E-mail: salesandmarketing@ lipochemicals.com 
 Website: www.lipochemicals.com
 Beauty Ingredients: Actives and treatments; polymers and powders; exfoliants; emollients, emulsifiers and solubilizers; waxes; viscosity modifiers and stabilizers; preservatives; humectants; delivery systems Lonza Inc. Contact: Technical Information Services Telephone: 800-365-8324 E-mail: [email protected] Website: www.lonza.com Beauty Ingredients: Geogard 111, Geogard 221, Geogard Ultra, Laracare A200, Natrulon H-10, Natrulon RC-100, Polyaldo, Isocil PC, Glydant Plus, Glycacil LycoRed Corp. Contact (1): David Djerassi Telephone: 973-882-0322 Fax: 973-882-0323 Contact (2): Scott Larkin Telephone: 760-539-7044 Fax: 760-510-9071 E-mail: [email protected] Websites: www.lycored.com; www.lycopene.com Beauty Ingredients: Lyc-O-Mato 6% (tomato lycopene complex); Lyc-O-Mato XP (tomato lycopene complex); Tomat-O-Red 2% SG; astaxanthin; lutein; beta-carotene; rosemary extract (Lyc-O-Lutein); tocotrienols; encapsulated omega 3 oils; vitamin D3 Mushroom Wisdom, Inc. Contact: Ms. Donna Noonan; Masahiro Noda Telephone: 800-747-7418 Fax: 973-470-0017 E-mail: [email protected]; [email protected] Website: www.mushroomwisdom.com Beauty Ingredients: GXM-Fraction (a standardized extract of Tremella mushroom); Tremella extract powder (8:1); Tremella fruit body powder

Natural Health Science Contact: Beverly de Niese Telephone: 877-369-9934 Fax: 201-459-0055 E-mail: [email protected] Website: www.pycnogenol.com Beauty Ingredients: Pycnogenol French maritime pine bark extract Natural Sourcing Contact: Jay Basu Telephone: 203-702-2500 Fax: 203-702-2501 E-mail: [email protected] Website: www.naturalsourcing.com Beauty Ingredients: Organic and conventional carrier oils; organic and conventional essential oils; organic and conventional CO2 extracts; clays and muds; exfoliants, salts and sugars; Amazonian oils; berry seed oils; fruit seeds and fibers; organic and conventional waxes; preservatives and other ingredients Naturex Contact: Nicolas Meyrial Telephone: 201-440-5000 Fax: 201-342-8000 E-mail: [email protected] Website: www.naturex.com Beauty Ingredients: Dragon’s blood (skin rejuvenation); Macaderm (skin firmness); Effineo (slimming effect); Seveov (hair stimulation and protection); Aurealis (skin deep hydration); NAT select (botanical extracts for personal care applications); Natrox (antioxidants); Efficlear (antimicrobials) Neptune Technologies & Bioressources Inc. Telephone: 450-687-2262 Fax: 450-687-2272 E-mail: [email protected] Website: www.neptunebiotech.com Beauty Ingredients: Neptune Krill Oil (NKO) Nutra3 Complex/NutraFood Nutrients, Inc. Contact: John Tobin Telephone: 609-383-1112 Fax: 609-383-1097 E-mail: [email protected]

Beauty from the Inside & Out

Ingredients Directory Website: www.nutra3.com Beauty Ingredients: NutraFood Nutrients˙ whole food selenium; whole food SOD; whole food glutathione; whole food GTF chromium; whole food vitamins; whole food minerals; whole food amino acids; whole food lipids; whole food proteins.

E-mail: [email protected] Website: www.nutragenesis.com Beauty Ingredients: Sensara, Sendara, Wellberry

Nutraceuticals International LLC

 Contact: Nichole De Block

 Telephone: 201-796-4041

 Fax: 201-796-4051

 E-mail: [email protected]

 Website: www.nutraintl.com

 Beauty Ingredients: Akarkara, aloe vera, Baozene, black pepper, bladderwrack, boswellia, cat’s claw, chicory, green coffee bean, green tea, holy basil, saffron

OptiPure Brand/Kenko International, Inc. Contact Name: Ron Udell Telephone: 800-934-3040; 323-721-4000 Fax: 323-721-9600 Email: [email protected] Website: www.optipure.com Beauty Ingredients: T-Phenol green tea extract; Gbe 24/6 ginkgo biloba extract; CafeVerdeX green coffee bean extract; VMA 25+ bilberry extract; alpha lipoic acid; Gravinol grape seed extract; CoQ10 powder; resveratrol; ChondrAIS shark cartilage

NutraGenesis LLC Contact: Tiea Zehnbauer Telephone: 802-257-5345 Fax: 802-251-6981

Orgenetics, Inc. Contact: Dolly Maheshvari Telephone: 714-575-0005 Fax: 510-743-4141

Beauty from the Inside & Out

E-mail: [email protected] Website: www.orgenetics.com Beauty Ingredients: Orgen-C (natural vitamin C 50%); OrgenGT (organic green tea extract 90% decaffeinated); Orgen-P (organic pomegranate extract 50%); Orgen-OX; Orgen-E (natural vitamin E) P.L. Thomas Contact: Paula Nurnberger Telephone: 973-984-0900 Fax: 973-984-5666 E-mail: [email protected] Website: www.plthomas.com Beauty Ingredients: Lipowheat, SkinGest, Hytolive, Nudremyl Premium Ingredients International Contact: Please see listing for Prinova Group Prinova Group Contact: Nicole Aurelio Telephone: 630-868-0300

Fax: 630-868-0310 E-mail: [email protected] Website: www.prinovagroup.com Beauty Ingredients: Menthol crystal, methyl salicylate, camphor powder, eucalyptus oil, 18 glycyrrhetinic acid, glabirin, hyaluronic acid, Super C3G (cyaniding-3-glucoside), LingonMAX (lingon berry extract), jojoba oil Proprietary Nutritionals, Inc. Contact: Dean Mosca Telephone: 519-647-2071 E-mail: [email protected] Website: www.celadrininfo.com Beauty Ingredients: Celadrin cream, a proprietary blend of special fatty acids Rahn USA Corp. Contact: René Guldimann Telephone: 630-851-4220 Fax: 630-851-4863 E-mail: [email protected] Website: www.rahn-group.com

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Ingredients Directory Beauty Ingredients: Aquarich (eco) (moisture and care for skin and hair); CellActive Form (firming and forming); CellActive White (lightening skin care); Celligent (intelligent cell and DNA protection); Cleomilk (phyto-milk for moisture and care); Defensil (normalizes sensitive skin), Hydractin (moisture and energy); Illumiscin (illuminates skin by eliminating age spots); Liftonin (cosmetic lifting); Reforcyl (nutrition and resistance for mature skin) RITA Corporation Contact: Bart Falco Telephone: 815-337-2500 Fax: 815-337-2522 E-mail: [email protected] Website: www.ritacorp.com ROVI Cosmetics International GmbH Contact: Sarah Teichmüller Telephone: 49-6661-96760 Fax: 49-6661-967676 E-mail: [email protected] Website: www.rovicosmetics.com Beauty Ingredients: Cellular actives, herba-

52 184488-3-11FST Flavex.indd

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purifine, UniTone, Vivendin, Aquafill, ProContour, Epiprotectyl UV, Netoderm, Cerasome Oxygen, Rovisomes Rousselot SAS Contact: Caroline Brochard-Garnier Telephone: 33-1-46-67-87-00 Fax: 33-1-46-67-87-01 E-mail: [email protected] Website: www.peptan.com Beauty Ingredients: Peptan collagen peptides for nutricosmetics and cosmetics Sabinsa Corporation Contact: Kavita Subramanian; Deborah Philippe-Auguste Telephone: 732-777-1111 Fax: 732-777-1443 E-mail: [email protected]; [email protected] Website: www.sabinsa.com; www.sabinsacosmetics.com Beauty Ingredients: Tetrahydrocurcuminoids CG; Cosmoperine; Sabiwhite; Saberry; Boswellin CG; Cococin; sage extract; coleus oil; Forslean 95%; Oxyresvenox; Centellin CG; PteroWhite; SabiLize; Venocin

San Francisco Herb & Natural Food Company Contact: Barry Meltzer Telephone: 510-770-1215 Fax: 510-770-9021 E-mail: [email protected] Website: www.herbspicetea.com Beauty Ingredients: Botanical herbs, spices, teas Sime Darby Bioganic Contact: Zalina Hamid Telephone: 603-31226302 Fax: 603-31220782 E-mail: [email protected] Website: www.gold-trie.com Beauty Ingredients: Tocotrienols; guava scrug granules Soft Gel Technologies, Inc. Contact: Steve Holtby Telephone: 800- 360-7484 (SGTI); 323-726-0700 Fax: 323-726-7065 E-mail: [email protected] Website: www.soft-gel.com Beauty Ingredients: Alpha lipoic acid softgels (50 or 100 mg available); antioxidant

Beauty from the 10/2/11 Inside10:49:38 & Out

Ingredients Directory cocktail softgels (contains beta-carotene, carotenoids, vitamins C and E, tocotrienols, curcumin, green tea extract, grape seed extract, CoQ10, selenium, lycopene and lutein); Cerenew skin care nutraceutical with Injuv brand hyaluronic acid, wheat germ oil extract containing naturally-occurring ceramides and biotin; Injuv 9% low molecular weight hyaluronic acid complex softgels; CoQsol CoQ10 formula; borage oil softgels (500 or 1000 mg available); cod liver oil softgels (vitamins A and D); evening primrose oil softgels (500, 1000, or 1300 mg available); squalene (99% pure) softgels (1000 mg available); vitamin E softgels Southern Cross Botanicals Pty Ltd.

 Contact: Mikel Priest

 Telephone: 61-2-66878828

 Fax: 61-2-66878737

 E-mail: [email protected]

 Website: www.scbotanicals.com.au

 Beauty Ingredients: Wildberry Harvest, Wildplum Harvest, Wildlime Harvest, Wildseed Harvest; Rainforest Harvest, Desert Harvest, Mountain Harvest, Flower Harvest, Macross PC100, Melafresh CG Tagra Biotechnologies Ltd. Contact: Yakir Davidson Telephone: 972-9-8656454 Fax: 972-9-8654278 E-mail: [email protected] Website: www.tagra.com Beauty Ingredients: Tagracap encapsulated pigments; CarbonCap encapsulated carbon black pigment; Red7Cap encapsulated Red7 pigment; Tagravit encapsulated vitamins; Tagravit R encapsulated retinol; Tagravit A2 encapsulated vitamin A (retinol palmitate); Tagravit E1 encapsulated vitamin E (alpha tocopherol); Tagrol Naturals encapsulated essential oils and volatiles; Tagranat encapsulated flavonoids Terry Laboratories LLC Contact: Patrick Anderson

Telephone: 321-259-1630 Fax: 321-242-0625 E-mail: [email protected] Website: www.terrylabs.com Beauty Ingredients: Aloe vera gels, extracts, concentrates and powders, shea butter TSI USA, Inc.

 Contact: Alisan Ashcraft

 Telephone: 406-541-9754

 Fax: 406-549-6139

 E-mail: [email protected]

 Website: www.tsiinc.com

 Beauty Ingredients: Peak ATP; Rusperin C; Selaginella (Amentoflavone) Valensa International

 Contact: Vince Philip

 Telephone: 352-357-2004

 Fax: 352-483-2095 

 E-mail: [email protected]

 Website: www.valensa.com

 Beauty Ingredients: Derma 365; Zanthin brand astaxanthin; saw palmetto Biovaderm WILD Flavors, Inc.

 Contact: Heather Biehl; Donna Hansee Telephone: 859-342-3526; 859-342-3699

 Fax: 859-342-3608; 859-342-3604

 E-mail: [email protected]; [email protected]

 Website: www.wildflavors.com

 Beauty Ingredients: Lutein esters, CoQ10, antioxidant blend (blend of green, white and rooibos teas with grape seed extract), citrus bioflavonoids, acai extract, lingonberry extract, aloe vera, collagen hydrolysate, natural vitamin E, hyaluronic acid, aloe vera, CoQ10, antioxidant tea blend, lutein esters, grape seed extract, citrus bioflavonoids, vitamins A, C & E, polyphenols, lycopene and flaxseed oil or Hi-Omega cranberry ZMC-USA Telephone: 281-419-6050 Fax: 281-419-6049 E-mail: [email protected] Website: www.zmc-usa.com Beauty Ingredients: synthetic E; dl alpha tocopheryl acetate

Beauty from the Inside & Out

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Calendar of Events SEPTEMBER Sept. 15-17: Florida Chapter, Society of Cosmetic Chemists, Sunscreen Symposium, Disney’s Yacht and Beach Club, Walt Disney World, Orlando, FL. More info: www. flscc.org/sunscreensymposium.html Sept. 21: Cosmetic Executive Women (CEW) Newsmaker Forum, A Conversation with Andrea Jung of Avon, The Harmonie Club, New York City. More info: www.cew.org Sept. 21: HBA Global Virtual Trade Show: Re-Connect. More info: www.hbaexpo.com Sep. 22-24: Natural Products Expo East, Baltimore, MD. More info: www.expoeast.com Sept. 24-26: Outlook Personal Care Conference, Budapest, Hungary. More info: www.edana.org Sept. 24-26: Day Spa Association ProKnowledge Workshops, Sheraton Airport Hotel, Portland, OR. More info: www.dayspaassociation.com Sept. 24-26: InterCharm Milano, Halls 1-24, Fieramilanocity, Milan, Italy. More info: www.intercharm.it Sept. 26-27: ICMPack, Hall 2, Fieramilanocity, Milan, Italy. More info: www.intercharm.it OCTOBER Oct. 6-7: Natural Beauty Summit America, New York, NY. More info: www.naturalbeautysummit.com; www.iirusa.com

Oct. 8-12: Anuga, Cologne, Germany. More info: www.anuga.com Oct. 10-14: SupplySide West, Las Vegas, NV. More info: www.supplysideshow.com Oct. 12: Cosmetic Industry Buyers and Suppliers (CIBS) Networking Luncheon, The Manhattan Club at Rosie O’Grady’s, New York, NY. More info: www.cibsonline.com Oct. 13: Food Supplements: Secrets of Successful Regulatory Strategies in Europe, Asia and Latin America, Brussels, Belgium. More info: www.eas.eu Oct. 12-13: Elderly & Medical Foods 2011, Amsterdam, The Netherlands. More info: www.bridge2food.com/emc2011.asp Oct. 16-19: 2011 AACC International Annual Meeting, Palm Springs Convention Center, Palm Springs, CA. More info: http://meeting.aaccnet.org Oct. 16-19: Consumer Specialty Products Association (CSPA), New Horizons 2011, Ponte Vedra, FL. More info: www.cspa.org Oct. 17-21: 14th AOCS Latin American Congress and Exhibition on Fats & Oils, The Hilton, Cartagena, Columbia. More info: www.aocs.org Oct. 18-21: ISSA/Interclean North America, Las Vegas Convention Center, Las Vegas, NV. More info: www.issa.com Oct. 19-21: Luxe Pack Monaco, Grimaldi Forum, Monaco. More info: www.luxepack.com Oct. 19-22: CRN Annual Conference &

Workshop, Rancho Palos Verdes, CA. More info: www.crnusa.org Oct. 24-25: Latin America Surfactants, Personal & Home Care Markets—Moving Towards Eco-Trends in a Fast Growing Region, Sao Paulo, Brazil. More info: www.cmtevents.com Oct. 24-28: Future of Pigments, Color Cosmetics and Hair Color Global Forum, Berlin, Germany. More info: www.pigmentmarkets.com Oct. 25-26: Society of Cosmetic Chemists (SCC) California Suppliers’ Day, Long Beach, CA. More info: www.caliscc.org Oct. 27: 7th Nutrition & Health Claims Europe, Brussels, Belgium. More info: www.healthclaims.eu NOVEMBER Nov. 1-3: International Federation of the Society of Cosmetic Chemists (IFSCC) Conference, Bangkok, Thailand. More info: [email protected] Nov. 4-6: Heal Thy Practice: Transforming Primary Care, Long Beach, CA. More info: www.holisticprimarycare.net Nov. 7-9: International Spa Association Conference and Expo, Mandalay Bay, Las Vegas, NV. More info: www.experienceispa.com Nov. 7-8: Asia-Pacific Sustainable Cosmetics Summit, Hong Kong, China. More info: www.sustainablecosmeticssummit.com

Advertiser Index Advertiser Page No. Phone Fax Website BioCell Technology LLC. 23 714-632-1231 714-632-5866 www.biocelltechnology.com Centerchem, Inc. 5 203-822-9800 203-822-9820 www.centerchem.com ConnOils LLC 35 262-662-5533 262-662-2828 www.connoils.com Draco Natural Products 27-30 408-287-7871 408-287-8838 www.dracoherbs.com DSM 11 800-526-0189 www.dsm.com Flavex Naturextrakte GmbH 52 +49 (0) 68 35-91 95-0 +49 (0) 68 35-91 95-95 www.flavex.com Gelita AG 43 712-943-1692 712-943-0327 www.gelita.com HBA 15 212-600-3322 www.hbaexpo.com Indena Cov. 4 206-340-6140 206-340-0863 www.indena.com iTi Tropicals 45, 51 800-223-5484 609-987-0252 www.iTitropicals.com Kewpie Corporation 19 +81-3-3486-3338 +81-3-3486-4640 www.kewpie.co.jp/english/fc Lipo Chemicals 32-33 973-345-8600 973-345-8365 www.lipochemicals.com Lonza Inc. 21 201-316-9200 201-794-2695 www.lonza.com LycoRed Corp 17 877-LYCORED 973-882-0323 www.lycored.com Natural Health Science 37 877-369-9934 973-926-4719 www.pycnogenol.com Nutra3 Complex Cov. 3 800-303-0073 www.Nutra3.com Rousselot 53 31-499-364100 31-499-373873 www.peptan.com Sabinsa Corp Cov. 2 732-777-1111 732-777-1443 www.sabinsacosmetics.com Soft Gel Technologies, Inc. 41 800-360-7484 323-726-7065 www.soft-gel.com Technigraph 7 507-454-3830 314-427-5445 www.technigraph.net

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Beauty from the Inside & Out