The 2009-2014 World Outlook for Software-As-A-Service (SaaS) Applications

The 2009-2014 World Outlook for Software-As-AService (SaaS) Applications

by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

The 2009-2014 World Outlook for Software-As-A-Service (SaaS) Applications

By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.

About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.

Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.

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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.

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Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7

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Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities

SUMMARY OF FINDINGS

2.1 3

Overview What is Latent Demand and the P.I.E.? The Methodology

The Worldwide Market Potential

AFRICA & THE MIDDLE EAST

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29

Executive Summary Afghanistan Algeria Angola Armenia Azerbaijan Bahrain Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Iran Iraq Israel

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1 1 2 4 5 6 6 7 7 7

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11 12 13 14 15 16 16 17 18 19 19 20 21 21 22 23 23 24 25 26 27 27 28 29 30 30 31 32 33 © 2008 Icon Group International, Inc.

Contents

3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 3.55 3.56 3.57 3.58 3.59 3.60 3.61 3.62 3.63 3.64 3.65 3.66 3.67 3.68 3.69 3.70 3.71 3.72 3.73

Jordan Kenya Kuwait Kyrgyzstan Lebanon Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Oman Pakistan Palestine Qatar Republic of Congo Reunion Rwanda Sao Tome E Principe Saudi Arabia Senegal Sierra Leone Somalia South Africa Sudan Swaziland Syrian Arab Republic Tajikistan Tanzania The Gambia The United Arab Emirates Togo Tunisia Turkey Turkmenistan Uganda Uzbekistan

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34 35 36 36 37 38 38 39 40 40 41 42 42 43 44 44 45 46 47 47 48 49 49 50 51 51 52 53 53 54 55 56 56 57 58 58 59 60 60 61 62 63 63 64 © 2008 Icon Group International, Inc.

Contents

3.74 3.75 3.76 3.77 4

ASIA

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 5

Western Sahara Yemen Zambia Zimbabwe Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam

EUROPE

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10

Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus

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65 66 66 67 69

69 70 71 72 72 73 74 75 75 76 77 78 79 80 81 81 82 83 84 84 85 86 86 87 88 89 89 91

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Contents

5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 6

Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland The Netherlands The United Kingdom Ukraine

LATIN AMERICA

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9

Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador

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100 101 102 102 103 104 105 106 107 108 109 109 110 111 112 113 113 114 115 115 116 117 118 119 120 121 121 122 123 124 125 126 127 128 129

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Contents

6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 7

NORTH AMERICA & THE CARIBBEAN

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26 8

El Salvador French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago

OCEANA

8.1

Executive Summary

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Contents

8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 8.25 9

American Samoa Australia Christmas Island Cook Islands Fiji French Polynesia Guam Kiribati Marshall Islands Micronesia Federation Nauru New Caledonia New Zealand Niue Norfolk Island Palau Solomon Islands The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Wallis and Futuna Western Samoa

170 171 172 172 173 174 174 175 176 176 177 178 178 179 180 180 181 182 182 183 184 184 185 186

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions

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1 1.1

INTRODUCTION OVERVIEW

This study covers the world outlook for software-as-a-service (SaaS) applications across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider shortterm cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for software-as-a-service (SaaS) applications. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.

1.2

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com

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Introduction

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chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for software-as-a-service (SaaS) applications is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for software-asa-service (SaaS) applications at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.

1.3

THE METHODOLOGY

In order to estimate the latent demand for software-as-a-service (SaaS) applications on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher

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Introduction

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levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.

Latent Demand

B

A

Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1

For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).

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Introduction

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and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for software-as-a-service (SaaS) applications across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for software-as-a-service (SaaS) applications. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for software-as-a-service (SaaS) applications. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just software-as-a-service (SaaS) applications.

1.3.1

Step 1. Product Definition and Data Collection

Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets).

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Introduction

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The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “software-as-a-service (SaaS) applications” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within software-as-a-service (SaaS) applications falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of software-as-a-service (SaaS) applications as including all commonly understood products falling within this broad category, such as applications hosted across the Internet, eliminating the need to install and maintain the application, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include ManageSoft, XATA, @Road, QUALCOMM, and Trimble Navigation. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.

1.3.2

Step 2. Filtering and Smoothing

Based on the aggregate view of software-as-a-service (SaaS) applications as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a www.icongrouponline.com

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Introduction

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country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.

1.3.3

Step 3. Filling in Missing Values

In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2

1.3.4

Step 4. Varying Parameter, Non-linear Estimation

Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for software-as-a-service (SaaS) applications is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will 2

This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com

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Introduction

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result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).

1.3.5

Step 5. Fixed-Parameter Linear Estimation

Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for software-as-a-service (SaaS) applications is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand softwareas-a-service (SaaS) applications). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.

1.3.6

Step 6. Aggregation and Benchmarking

Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.

1.3.7

Step 7. Latent Demand Density: Allocating Across Cities

With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

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Introduction

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Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.

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2

SUMMARY OF FINDINGS

Based on the methodology described above, the latent demand for software-as-a-service (SaaS) applications is estimated to be $11.4 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. Asia is the largest market with $3.5 billion or 30.52 percent, followed by North America & the Caribbean with $2.8 billion or 24.56 percent, and then Europe with $3.0 billion or 26.35 percent of the world market. In essence, if firms target these top 3 regions, they cover come 81.43 percent of the global latent demand for software-as-a-service (SaaS) applications.

2.1

THE WORLDWIDE MARKET POTENTIAL

Worldwide Market Potential for Software-As-A-Service (SaaS) Applications (US$ Million): 2009 Region

Latent Demand US$ Million

% of Globe

3,468 2,993 2,790 1,032 921 157 11,360

30.5 26.3 24.6 9.1 8.1 1.4 100.0

_________________________________________________________________________________________________________

Asia Europe North America & the Caribbean Africa & the Middle East Latin America Oceana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Worldwide Market Potential for Software-As-A-Service (SaaS) Applications (US$ Million): 2009 North Am erica & the Caribbean Africa & the Middle East

Europe

Other Asia

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Summary of Findings

10

World Market for Software-As-A-Service (SaaS) Applications: 2004 - 2014 Year

World Market US$ Million

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6,457.26 7,084.67 8,118.66 9,208.56 10,293.80 11,360.24 12,326.86 13,346.71 14,454.60 15,658.44 16,966.84

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

11

3

AFRICA & THE MIDDLE EAST

3.1

EXECUTIVE SUMMARY

Market Potential for Software-As-A-Service (SaaS) Applications in Africa & the Middle East (US$ Million): 2009 Country

Latent Demand US$ Million

% of Africa & the Middle East

116.72 99.84 81.71 78.42 76.24 74.25 51.82 46.90 32.32 25.89 24.29 21.89 19.53 17.47 14.81 14.39 13.79 13.56 13.21 11.04 10.71 10.21 10.13 9.84 9.12 133.70 1,031.82

11.31% 9.68% 7.92% 7.60% 7.39% 7.20% 5.02% 4.55% 3.13% 2.51% 2.35% 2.12% 1.89% 1.69% 1.44% 1.39% 1.34% 1.31% 1.28% 1.07% 1.04% 0.99% 0.98% 0.95% 0.88% 12.96% 100.00%

_________________________________________________________________________________________________________

Turkey Saudi Arabia South Africa Pakistan Egypt Iran Nigeria Algeria Israel The United Arab Emirates Kuwait Morocco Sudan Iraq Angola Syrian Arab Republic Libya Tunisia Azerbaijan Uzbekistan Oman Qatar Kenya Ethiopia Yemen Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

12

Market Potential for Software-As-A-Service (SaaS) Applications in Africa & the Middle East (US$ Million): 2009 Pakistan South Africa Saudi Arabia

Turkey

Other

The Market for Software-As-A-Service (SaaS) Applications in Africa & the Middle East: 2004 - 2014 Year

US$ Million

% of Globe

610.18 666.93 755.49 848.26 940.71 1,031.82 1,115.83 1,204.41 1,300.19 1,403.78 1,515.82

9.45 9.41 9.31 9.21 9.14 9.08 9.05 9.02 9.00 8.96 8.93

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.2

AFGHANISTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Afghanistan 2004 - 2014 Year

Afghanistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.49 3.86 4.41 5.00 5.60 6.19 6.74 7.33 7.97 8.67 9.43

0.57% 0.58% 0.58% 0.59% 0.60% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

13

Afghanistan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

447 1,243 1,350 1,450 1,679 1,681 1,749 1,754 1,790 1,799

3.97 0.63 0.49 0.37 0.16 0.16 0.11 0.11 0.09 0.09 6.19

64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00

0.38 0.06 0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.60

0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.3

ALGERIA Software-As-A-Service (SaaS) Applications (US$ Million): Algeria 2004 - 2014

Year

Algeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

28.63 31.10 34.99 39.03 43.00 46.90 50.42 54.11 58.06 62.29 66.84

4.69% 4.66% 4.63% 4.60% 4.57% 4.55% 4.52% 4.49% 4.47% 4.44% 4.41%

0.44% 0.44% 0.43% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40% 0.40% 0.39%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

14

Algeria: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

143 270 371 490 718 744 747 794 863 865 871 917 952

16.96 7.08 4.96 3.44 2.05 1.92 1.91 1.72 1.46 1.45 1.43 1.29 1.20 46.90

36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00

1.64 0.69 0.48 0.33 0.20 0.19 0.19 0.17 0.14 0.14 0.14 0.13 0.12 4.55

0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.41

_________________________________________________________________________________________________________

Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.4

ANGOLA Software-As-A-Service (SaaS) Applications (US$ Million): Angola 2004 - 2014

Year

Angola

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.81 7.84 9.38 11.10 12.95 14.81 16.69 18.78 21.13 23.77 26.74

1.12% 1.18% 1.24% 1.31% 1.38% 1.44% 1.50% 1.56% 1.62% 1.69% 1.76%

0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14% 0.15% 0.15% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Angola: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

194 1,104 1,133 1,349 1,359 1,482 1,556

11.62 0.84 0.80 0.49 0.48 0.33 0.25 14.81

78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00

1.13 0.08 0.08 0.05 0.05 0.03 0.02 1.44

0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.5

15

ARMENIA

Software-As-A-Service (SaaS) Applications (US$ Million): Armenia 2004 - 2014 Year

Armenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.46 1.67 1.98 2.32 2.69 3.06 3.43 3.84 4.29 4.80 5.37

0.24% 0.25% 0.26% 0.27% 0.29% 0.30% 0.31% 0.32% 0.33% 0.34% 0.35%

0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Armenia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

790 1,518 1,575 1,800 1,807 1,812 1,841 1,852 1,878 1,891 1,894 1,911 1,912 1,920

1.73 0.29 0.24 0.09 0.08 0.08 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.13 3.06

56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 4.40 100.00

0.17 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.30

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Ashtarak Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.6

16

AZERBAIJAN

Software-As-A-Service (SaaS) Applications (US$ Million): Azerbaijan 2004 - 2014 Year

Azerbaijan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.07 6.99 8.36 9.90 11.55 13.21 14.89 16.75 18.84 21.20 23.85

1.00% 1.05% 1.11% 1.17% 1.23% 1.28% 1.33% 1.39% 1.45% 1.51% 1.57%

0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Azerbaijan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

223 866 953 1,452 1,529 1,542 1,592 1,647 1,774

9.15 1.45 1.20 0.36 0.28 0.27 0.22 0.18 0.10 13.21

69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00

0.89 0.14 0.12 0.04 0.03 0.03 0.02 0.02 0.01 1.28

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.7

BAHRAIN

Software-As-A-Service (SaaS) Applications (US$ Million): Bahrain 2004 - 2014 Year

Bahrain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.51 2.75 3.13 3.53 3.94 4.33 4.70 5.09 5.51 5.97 6.47

0.41% 0.41% 0.41% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.43% 0.43%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

17

Bahrain: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

699 997 1,208 1,506 1,773

2.15 1.10 0.68 0.30 0.10 4.33

49.67 25.49 15.69 6.86 2.29 100.00

0.21 0.11 0.07 0.03 0.01 0.42

0.02 0.01 0.01 0.00 0.00 0.04

_________________________________________________________________________________________________________

Manama Muharraq Jidd Hafs Isa Town Al Hidd Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.8

BENIN Software-As-A-Service (SaaS) Applications (US$ Million): Benin 2004 - 2014

Year

Benin

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.30 1.41 1.59 1.77 1.95 2.12 2.28 2.45 2.62 2.82 3.02

0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20% 0.20% 0.20%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Benin: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

959 1,334 1,678 1,720 1,731

1.19 0.51 0.16 0.13 0.13 2.12

56.24 24.02 7.62 6.24 5.89 100.00

0.12 0.05 0.02 0.01 0.01 0.21

0.01 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Cotonou Porto-Novo Parakou Abomey Natitingou Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.9

18

BOTSWANA

Software-As-A-Service (SaaS) Applications (US$ Million): Botswana 2004 - 2014 Year

Botswana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.56 2.79 3.14 3.50 3.86 4.21 4.53 4.86 5.22 5.61 6.02

0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Botswana: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,181 1,222 1,264 1,302 1,464 1,486 1,507 1,670 1,716 1,725 1,748 1,781 1,808

0.72 0.65 0.60 0.55 0.35 0.32 0.30 0.17 0.14 0.13 0.12 0.10 0.08 4.21

17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00

0.07 0.06 0.06 0.05 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.41

0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.10

19

BURKINA FASO

Software-As-A-Service (SaaS) Applications (US$ Million): Burkina Faso 2004 - 2014 Year

Burkina Faso

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.88 2.04 2.29 2.55 2.80 3.05 3.27 3.50 3.75 4.02 4.30

0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.29% 0.28%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Burkina Faso: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

811 1,095 1,633 1,709 1,724 1,782

1.63 0.85 0.19 0.14 0.13 0.10 3.05

53.58 28.00 6.30 4.73 4.24 3.15 100.00

0.16 0.08 0.02 0.01 0.01 0.01 0.30

0.01 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.11

BURUNDI

Software-As-A-Service (SaaS) Applications (US$ Million): Burundi 2004 - 2014 Year

Burundi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.67 0.73 0.82 0.92 1.02 1.12 1.21 1.30 1.40 1.51 1.63

0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

20

Burundi: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,135 1,528 1,979 2,012 2,023

0.79 0.28 0.02 0.01 0.01 1.12

70.91 24.68 2.08 1.30 1.04 100.00

0.08 0.03 0.00 0.00 0.00 0.11

0.01 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bujumbura Gitega Bururi Rumonge Ngozi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.12

CAMEROON

Software-As-A-Service (SaaS) Applications (US$ Million): Cameroon 2004 - 2014 Year

Cameroon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.39 4.74 5.29 5.85 6.40 6.93 7.41 7.89 8.41 8.97 9.56

0.72% 0.71% 0.70% 0.69% 0.68% 0.67% 0.66% 0.66% 0.65% 0.64% 0.63%

0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cameroon: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

516 717 1,483 1,498 1,510 1,591 1,686 1,713 1,746 1,785

3.23 2.06 0.32 0.31 0.29 0.22 0.16 0.14 0.12 0.10 6.93

46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00

0.31 0.20 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.67

0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.13

21

CAPE VERDE

Software-As-A-Service (SaaS) Applications (US$ Million): Cape Verde 2004 - 2014 Year

Cape Verde

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.37 0.41 0.47 0.53 0.59 0.65 0.71 0.77 0.84 0.91 0.99

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cape Verde: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,456 1,541 2,013 2,050 2,051

0.36 0.27 0.01 0.01 0.01 0.65

54.95 40.66 2.20 1.10 1.10 100.00

0.03 0.03 0.00 0.00 0.00 0.06

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.14

CENTRAL AFRICAN REPUBLIC

Software-As-A-Service (SaaS) Applications (US$ Million): Central African Republic 2004 - 2014 Year

Central African Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.33 0.36 0.41 0.45 0.50 0.54 0.58 0.62 0.66 0.71 0.76

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

22

Central African Republic: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,448 1,851 1,926 1,936 1,983 2,003

0.37 0.06 0.03 0.03 0.02 0.02 0.54

68.70 11.51 6.33 5.98 4.14 3.34 100.00

0.04 0.01 0.00 0.00 0.00 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bangui Berberati Bouar Bambari Bangassou Mbaiki Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.15

CHAD

Software-As-A-Service (SaaS) Applications (US$ Million): Chad 2004 - 2014 Year

Chad

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.93 2.03 2.21 2.39 2.55 2.71 2.83 2.95 3.08 3.21 3.35

0.32% 0.30% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.24% 0.23% 0.22%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Chad: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

892 1,480 1,581 1,637 1,645 1,666 1,690 1,872 1,882

1.35 0.33 0.23 0.19 0.18 0.17 0.15 0.05 0.05 2.71

50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00

0.13 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.00 0.26

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.16

23

COMOROS

Software-As-A-Service (SaaS) Applications (US$ Million): Comoros 2004 - 2014 Year

Comoros

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.15 0.16 0.17 0.19 0.20 0.21 0.22 0.23 0.25 0.26 0.27

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Comoros: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,763 1,843 1,944 2,010

0.10 0.06 0.03 0.01 0.21

48.84 30.23 13.95 6.98 100.00

0.01 0.01 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Moroni Mutsamudu Fomboni Mitsamiouli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.17

CONGO (FORMERLY ZAIRE)

Software-As-A-Service (SaaS) Applications (US$ Million): Congo (formerly Zaire) 2004 - 2014 Year

Congo (formerly Zaire)

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.92 2.12 2.42 2.73 3.05 3.36 3.66 3.97 4.30 4.67 5.07

0.32% 0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

24

Congo (formerly Zaire): Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

802 1,469 1,537 1,640 1,654 1,737 1,756 1,757 1,771 1,789 1,791 1,827

1.68 0.34 0.27 0.18 0.18 0.12 0.11 0.11 0.10 0.09 0.09 0.08 3.36

50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00

0.16 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.33

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.18

COTE D'IVOIRE

Software-As-A-Service (SaaS) Applications (US$ Million): Cote d'Ivoire 2004 - 2014 Year

Cote d'Ivoire

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.73 3.99 4.41 4.84 5.25 5.65 6.00 6.35 6.72 7.11 7.53

0.61% 0.60% 0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50%

0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

25

Cote d'Ivoire: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

428 1,340 1,534 1,646 1,714 1,730 1,743 1,783

4.22 0.50 0.27 0.18 0.14 0.13 0.12 0.10 5.65

74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00

0.41 0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.55

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.19

DJIBOUTI

Software-As-A-Service (SaaS) Applications (US$ Million): Djibouti 2004 - 2014 Year

Djibouti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.20 0.22 0.25 0.27 0.30 0.33 0.35 0.37 0.40 0.42 0.45

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Djibouti: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,597 1,932 1,964 1,966 1,975

0.22 0.03 0.03 0.03 0.02 0.33

66.67 10.11 8.05 7.82 7.36 100.00

0.02 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.20

26

EGYPT

Software-As-A-Service (SaaS) Applications (US$ Million): Egypt 2004 - 2014 Year

Egypt

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

43.40 47.82 54.62 61.82 69.07 76.24 82.97 90.10 97.85 106.27 115.40

7.11% 7.17% 7.23% 7.29% 7.34% 7.39% 7.44% 7.48% 7.53% 7.57% 7.61%

0.67% 0.68% 0.67% 0.67% 0.67% 0.67% 0.67% 0.68% 0.68% 0.68% 0.68%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Egypt: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

44 190 278 823 826 837 859 864 954 985 1,003 1,121

45.42 12.04 6.90 1.59 1.58 1.54 1.48 1.45 1.20 1.13 1.09 0.81 76.24

59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00

4.40 1.17 0.67 0.15 0.15 0.15 0.14 0.14 0.12 0.11 0.11 0.08 7.39

0.40 0.11 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.67

_________________________________________________________________________________________________________

Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.21

27

EQUATORIAL GUINEA

Software-As-A-Service (SaaS) Applications (US$ Million): Equatorial Guinea 2004 2014 Year

Equatorial Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.28 2.59 3.05 3.57 4.11 4.65 5.19 5.78 6.43 7.16 7.98

0.37% 0.39% 0.40% 0.42% 0.44% 0.45% 0.47% 0.48% 0.49% 0.51% 0.53%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Equatorial Guinea: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

689 1,019 1,123 1,274

2.20 1.06 0.81 0.59 4.65

47.24 22.83 17.32 12.60 100.00

0.21 0.10 0.08 0.06 0.45

0.02 0.01 0.01 0.01 0.04

_________________________________________________________________________________________________________

Malabo Bata Luba Mbini Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.22

ETHIOPIA

Software-As-A-Service (SaaS) Applications (US$ Million): Ethiopia 2004 - 2014 Year

Ethiopia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.22 5.84 6.77 7.77 8.81 9.84 10.83 11.91 13.09 14.38 15.80

0.86% 0.87% 0.90% 0.92% 0.94% 0.95% 0.97% 0.99% 1.01% 1.02% 1.04%

0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

28

Ethiopia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

309 949 1,428 1,476 1,490 1,491 1,546 1,551 1,559 1,584 1,676

6.11 1.21 0.40 0.33 0.31 0.31 0.26 0.26 0.25 0.22 0.16 9.84

62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00

0.59 0.12 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.95

0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.23

GABON

Software-As-A-Service (SaaS) Applications (US$ Million): Gabon 2004 - 2014 Year

Gabon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.14 2.33 2.62 2.92 3.21 3.50 3.76 4.04 4.33 4.64 4.98

0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Gabon: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

704 1,053 1,695 1,784 1,797 1,809

2.10 0.98 0.15 0.10 0.09 0.08 3.50

60.07 27.99 4.27 2.73 2.56 2.39 100.00

0.20 0.09 0.01 0.01 0.01 0.01 0.34

0.02 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.24

29

GHANA

Software-As-A-Service (SaaS) Applications (US$ Million): Ghana 2004 - 2014 Year

Ghana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.21 3.52 3.99 4.49 4.99 5.49 5.94 6.43 6.95 7.51 8.12

0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.54%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ghana: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

603 1,001 1,411 1,493 1,508 1,668 1,669 1,755 1,758 1,793

2.71 1.10 0.43 0.31 0.30 0.17 0.17 0.11 0.11 0.09 5.49

49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00

0.26 0.11 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.53

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.25

30

GUINEA

Software-As-A-Service (SaaS) Applications (US$ Million): Guinea 2004 - 2014 Year

Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.11 1.19 1.31 1.44 1.56 1.67 1.77 1.88 1.98 2.10 2.22

0.18% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15%

0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Guinea: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

898 1,667 1,734 1,897

1.34 0.17 0.12 0.04 1.67

79.93 10.09 7.37 2.61 100.00

0.13 0.02 0.01 0.00 0.16

0.01 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Conakry Kankan Labe Nzerekore Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.26

GUINEA-BISSAU

Software-As-A-Service (SaaS) Applications (US$ Million): Guinea-Bissau 2004 2014 Year

Guinea-Bissau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.11 0.12 0.13 0.14 0.16 0.17 0.18 0.19 0.20 0.22

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

31

Guinea-Bissau: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,745 2,021 2,044 2,059 2,060 2,061 2,068

0.12 0.01 0.01 0.00 0.00 0.00 0.00 0.16

75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bissau Bafata Gabu Catio Mansoa Cantchungo Farim Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.27

IRAN Software-As-A-Service (SaaS) Applications (US$ Million): Iran 2004 - 2014

Year

Iran

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

45.68 49.54 55.66 61.98 68.17 74.25 79.72 85.42 91.52 98.07 105.08

7.49% 7.43% 7.37% 7.31% 7.25% 7.20% 7.14% 7.09% 7.04% 6.99% 6.93%

0.71% 0.70% 0.69% 0.67% 0.66% 0.65% 0.65% 0.64% 0.63% 0.63% 0.62%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

32

Iran: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

74 253 363 365 409 534 547 569 589 824 834 843 893 948 1,016

31.82 7.71 5.20 5.11 4.47 3.05 2.95 2.86 2.78 1.59 1.55 1.53 1.35 1.21 1.06 74.25

42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00

3.08 0.75 0.50 0.50 0.43 0.30 0.29 0.28 0.27 0.15 0.15 0.15 0.13 0.12 0.10 7.20

0.28 0.07 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.65

_________________________________________________________________________________________________________

Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.28

IRAQ Software-As-A-Service (SaaS) Applications (US$ Million): Iraq 2004 - 2014

Year

Iraq

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

10.55 11.49 12.96 14.48 15.99 17.47 18.82 20.23 21.75 23.38 25.14

1.73% 1.72% 1.72% 1.71% 1.70% 1.69% 1.69% 1.68% 1.67% 1.67% 1.66%

0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

33

Iraq: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

211 904 945 981 1,185 1,271 1,326 1,380 1,435 1,509 1,514 1,523 1,567 1,721

9.89 1.31 1.21 1.14 0.71 0.59 0.52 0.46 0.39 0.30 0.29 0.28 0.24 0.13 17.47

56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00

0.96 0.13 0.12 0.11 0.07 0.06 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.01 1.69

0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15

_________________________________________________________________________________________________________

Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.29

ISRAEL

Software-As-A-Service (SaaS) Applications (US$ Million): Israel 2004 - 2014 Year

Israel

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.47 21.21 23.93 26.77 29.57 32.32 34.83 37.46 40.29 43.34 46.61

3.19% 3.18% 3.17% 3.16% 3.14% 3.13% 3.12% 3.11% 3.10% 3.09% 3.07%

0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

34

Israel: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

221 296 411 579 620 667 671 705

9.36 6.39 4.45 2.80 2.62 2.32 2.30 2.10 32.32

28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00

0.91 0.62 0.43 0.27 0.25 0.22 0.22 0.20 3.13

0.08 0.06 0.04 0.02 0.02 0.02 0.02 0.02 0.28

_________________________________________________________________________________________________________

Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.30

JORDAN

Software-As-A-Service (SaaS) Applications (US$ Million): Jordan 2004 - 2014 Year

Jordan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.93 3.20 3.62 4.07 4.51 4.94 5.34 5.76 6.21 6.70 7.22

0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48%

0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Jordan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

597 1,068 1,342 1,422 1,708 1,777 1,823

2.76 0.94 0.50 0.41 0.14 0.10 0.08 4.94

55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00

0.27 0.09 0.05 0.04 0.01 0.01 0.01 0.48

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.31

35

KENYA

Software-As-A-Service (SaaS) Applications (US$ Million): Kenya 2004 - 2014 Year

Kenya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.91 6.48 7.36 8.29 9.22 10.13 10.98 11.88 12.85 13.89 15.03

0.97% 0.97% 0.97% 0.98% 0.98% 0.98% 0.98% 0.99% 0.99% 0.99% 0.99%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kenya: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

334 693 1,097 1,322 1,499 1,604 1,643 1,832 1,837 1,853 1,863

5.63 2.17 0.85 0.52 0.31 0.21 0.18 0.08 0.07 0.06 0.06 10.13

55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00

0.55 0.21 0.08 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.98

0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.32

36

KUWAIT

Software-As-A-Service (SaaS) Applications (US$ Million): Kuwait 2004 - 2014 Year

Kuwait

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.43 15.76 17.84 20.01 22.17 24.29 26.23 28.28 30.49 32.86 35.43

2.37% 2.36% 2.36% 2.36% 2.36% 2.35% 2.35% 2.35% 2.34% 2.34% 2.34%

0.22% 0.22% 0.22% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kuwait: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

242 252 314 659

8.20 7.77 5.95 2.36 24.29

33.77 32.01 24.50 9.71 100.00

0.79 0.75 0.58 0.23 2.35

0.07 0.07 0.05 0.02 0.21

_________________________________________________________________________________________________________

Salmiya Hawalli Jahra Kuwait Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.33

KYRGYZSTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Kyrgyzstan 2004 - 2014 Year

Kyrgyzstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.06 1.16 1.32 1.49 1.66 1.83 1.98 2.14 2.32 2.51 2.72

0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

37

Kyrgyzstan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

984 1,444 1,761 1,772 1,858 1,888

1.13 0.38 0.11 0.10 0.06 0.05 1.83

62.08 20.92 5.80 5.50 3.14 2.55 100.00

0.11 0.04 0.01 0.01 0.01 0.00 0.18

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.34

LEBANON

Software-As-A-Service (SaaS) Applications (US$ Million): Lebanon 2004 - 2014 Year

Lebanon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.75 5.04 5.54 6.04 6.50 6.95 7.32 7.70 8.09 8.51 8.95

0.78% 0.76% 0.73% 0.71% 0.69% 0.67% 0.66% 0.64% 0.62% 0.61% 0.59%

0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Lebanon: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

405 851 1,265 1,504 1,900

4.50 1.50 0.60 0.30 0.04 6.95

64.82 21.61 8.64 4.32 0.61 100.00

0.44 0.15 0.06 0.03 0.00 0.67

0.04 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Beirut Tripoli Zahle Sidon Tyre Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.35

38

LESOTHO

Software-As-A-Service (SaaS) Applications (US$ Million): Lesotho 2004 - 2014 Year

Lesotho

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.33 0.36 0.40 0.45 0.49 0.54 0.58 0.62 0.67 0.72 0.77

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Lesotho: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,378 1,928 1,969 1,989

0.46 0.03 0.03 0.02 0.54

85.16 6.25 4.69 3.91 100.00

0.04 0.00 0.00 0.00 0.05

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Maseru Teyateyaneng Leribe Mafeteng Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.36

LIBERIA

Software-As-A-Service (SaaS) Applications (US$ Million): Liberia 2004 - 2014 Year

Liberia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.15 0.16 0.19 0.21 0.24 0.27 0.29 0.32 0.35 0.38 0.41

0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

39

Liberia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,605 1,935 2,022 2,049 2,055

0.21 0.03 0.01 0.01 0.01 0.27

78.41 12.18 4.43 2.77 2.21 100.00

0.02 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Monrovia Harbel Buchanan Tubmanburg Harper Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.37

LIBYA

Software-As-A-Service (SaaS) Applications (US$ Million): Libya 2004 - 2014 Year

Libya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.24 8.99 10.16 11.39 12.60 13.79 14.89 16.03 17.27 18.60 20.03

1.35% 1.35% 1.35% 1.34% 1.34% 1.34% 1.33% 1.33% 1.33% 1.32% 1.32%

0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Libya: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

273 463 1,046 1,197 1,545 1,558 1,566 1,574 1,582 1,607

7.02 3.65 1.00 0.70 0.26 0.25 0.25 0.24 0.23 0.20 13.79

50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00

0.68 0.35 0.10 0.07 0.03 0.02 0.02 0.02 0.02 0.02 1.34

0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.38

40

MADAGASCAR

Software-As-A-Service (SaaS) Applications (US$ Million): Madagascar 2004 - 2014 Year

Madagascar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.05 2.24 2.55 2.87 3.19 3.51 3.80 4.11 4.45 4.81 5.20

0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Madagascar: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

733 1,439 1,494 1,495 1,588 1,671 1,700

1.96 0.39 0.31 0.31 0.22 0.16 0.15 3.51

56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00

0.19 0.04 0.03 0.03 0.02 0.02 0.01 0.34

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.39

MALAWI

Software-As-A-Service (SaaS) Applications (US$ Million): Malawi 2004 - 2014 Year

Malawi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.09 1.19 1.35 1.51 1.67 1.84 1.98 2.14 2.31 2.49 2.68

0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

41

Malawi: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,077 1,347 1,550 1,744 1,948 1,971

0.91 0.50 0.26 0.12 0.03 0.02 1.84

49.45 26.99 14.11 6.50 1.60 1.35 100.00

0.09 0.05 0.03 0.01 0.00 0.00 0.18

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.40

MALI

Software-As-A-Service (SaaS) Applications (US$ Million): Mali 2004 - 2014 Year

Mali

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.52 1.65 1.85 2.06 2.27 2.47 2.65 2.84 3.04 3.26 3.50

0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.23% 0.23% 0.23%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mali: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

781 1,659 1,704 1,727 1,739 1,806 1,864

1.76 0.18 0.15 0.13 0.12 0.08 0.05 2.47

71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00

0.17 0.02 0.01 0.01 0.01 0.01 0.01 0.24

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.41

42

MAURITANIA

Software-As-A-Service (SaaS) Applications (US$ Million): Mauritania 2004 - 2014 Year

Mauritania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.66 0.71 0.78 0.86 0.93 1.00 1.06 1.12 1.19 1.25 1.33

0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mauritania: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,106 1,916 1,923 1,955 1,960 1,961 2,001

0.83 0.04 0.03 0.03 0.03 0.03 0.02 1.00

82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00

0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.10

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Nouakchott Nouadhibou Kaedi Zouerate Atar Rosso Kiffa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.42

MAURITIUS

Software-As-A-Service (SaaS) Applications (US$ Million): Mauritius 2004 - 2014 Year

Mauritius

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.55 1.69 1.92 2.15 2.38 2.61 2.82 3.04 3.28 3.53 3.81

0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

43

Mauritius: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,090 1,278 1,425 1,426 1,468

0.87 0.58 0.41 0.41 0.34 2.61

33.33 22.30 15.59 15.59 13.19 100.00

0.08 0.06 0.04 0.04 0.03 0.25

0.01 0.01 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.43

MOROCCO

Software-As-A-Service (SaaS) Applications (US$ Million): Morocco 2004 - 2014 Year

Morocco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.28 15.30 16.98 18.68 20.31 21.89 23.26 24.67 26.16 27.75 29.43

2.34% 2.29% 2.25% 2.20% 2.16% 2.12% 2.08% 2.05% 2.01% 1.98% 1.94%

0.22% 0.22% 0.21% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Morocco: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

350 613 654 789 807 836 856 861 908 913 1,065

5.40 2.65 2.39 1.73 1.66 1.55 1.49 1.47 1.31 1.30 0.95 21.89

24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00

0.52 0.26 0.23 0.17 0.16 0.15 0.14 0.14 0.13 0.13 0.09 2.12

0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19

_________________________________________________________________________________________________________

Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.44

44

MOZAMBIQUE

Software-As-A-Service (SaaS) Applications (US$ Million): Mozambique 2004 - 2014 Year

Mozambique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.78 1.96 2.25 2.55 2.85 3.15 3.43 3.73 4.06 4.41 4.80

0.29% 0.29% 0.30% 0.30% 0.30% 0.31% 0.31% 0.31% 0.31% 0.31% 0.32%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mozambique: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

745 1,320 1,463 1,644 1,814 1,889 1,890

1.92 0.52 0.35 0.18 0.08 0.05 0.05 3.15

60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00

0.19 0.05 0.03 0.02 0.01 0.00 0.00 0.31

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Maputo Beira Nampula Nacala Machaze Mandie Chibuto Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.45

NAMIBIA

Software-As-A-Service (SaaS) Applications (US$ Million): Namibia 2004 - 2014 Year

Namibia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.14 1.24 1.39 1.55 1.71 1.86 2.00 2.14 2.30 2.47 2.64

0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

45

Namibia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

905 1,697 1,729 1,766 1,792 1,822

1.31 0.15 0.13 0.10 0.09 0.08 1.86

70.55 7.98 6.75 5.52 4.91 4.29 100.00

0.13 0.01 0.01 0.01 0.01 0.01 0.18

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.46

NIGER

Software-As-A-Service (SaaS) Applications (US$ Million): Niger 2004 - 2014 Year

Niger

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.96 1.04 1.17 1.31 1.44 1.57 1.69 1.81 1.94 2.08 2.23

0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Niger: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,056 1,609 1,682 1,767 1,840 1,906 1,959

0.97 0.20 0.16 0.10 0.07 0.04 0.03 1.57

61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00

0.09 0.02 0.02 0.01 0.01 0.00 0.00 0.15

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.47

46

NIGERIA

Software-As-A-Service (SaaS) Applications (US$ Million): Nigeria 2004 - 2014 Year

Nigeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

30.22 33.14 37.66 42.40 47.14 51.82 56.16 60.74 65.69 71.04 76.83

4.95% 4.97% 4.98% 5.00% 5.01% 5.02% 5.03% 5.04% 5.05% 5.06% 5.07%

0.47% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.45% 0.45% 0.45%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nigeria: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

228 239 424 449 583 590 639 656 686 687 694 726 765 785 897

8.85 8.34 4.25 3.93 2.78 2.77 2.49 2.38 2.21 2.21 2.17 2.00 1.84 1.74 1.34 2.54 51.82

17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00

0.86 0.81 0.41 0.38 0.27 0.27 0.24 0.23 0.21 0.21 0.21 0.19 0.18 0.17 0.13 0.25 5.02

0.08 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.02 0.46

_________________________________________________________________________________________________________

Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.48

47

OMAN

Software-As-A-Service (SaaS) Applications (US$ Million): Oman 2004 - 2014 Year

Oman

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.42 7.00 7.91 8.85 9.79 10.71 11.55 12.44 13.39 14.41 15.52

1.05% 1.05% 1.05% 1.04% 1.04% 1.04% 1.04% 1.03% 1.03% 1.03% 1.02%

0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Oman: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

307 707 939 940

6.16 2.09 1.23 1.23 10.71

57.47 19.54 11.49 11.49 100.00

0.60 0.20 0.12 0.12 1.04

0.05 0.02 0.01 0.01 0.09

_________________________________________________________________________________________________________

Muscat Matrah Nizwa Salala Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.49

PAKISTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Pakistan 2004 - 2014 Year

Pakistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

45.74 50.15 56.98 64.16 71.34 78.42 84.98 91.91 99.40 107.50 116.26

7.50% 7.52% 7.54% 7.56% 7.58% 7.60% 7.62% 7.63% 7.65% 7.66% 7.67%

0.71% 0.71% 0.70% 0.70% 0.69% 0.69% 0.69% 0.69% 0.69% 0.69% 0.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

48

Pakistan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

78 142 297 398 419 427 458 510 784 801 966

30.11 17.07 6.38 4.60 4.35 4.22 3.81 3.27 1.75 1.68 1.18 78.42

38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00

2.92 1.65 0.62 0.45 0.42 0.41 0.37 0.32 0.17 0.16 0.11 7.60

0.27 0.15 0.06 0.04 0.04 0.04 0.03 0.03 0.02 0.01 0.01 0.69

_________________________________________________________________________________________________________

Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.50

PALESTINE

Software-As-A-Service (SaaS) Applications (US$ Million): Palestine 2004 - 2014 Year

Palestine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.30 0.32 0.36 0.40 0.43 0.47 0.50 0.53 0.57 0.61 0.65

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Palestine: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,505 1,664

0.30 0.17 0.47

63.56 36.44 100.00

0.03 0.02 0.05

0.00 0.00 0.00

_________________________________________________________________________________________________________

West Bank Gaza Strip Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.51

49

QATAR

Software-As-A-Service (SaaS) Applications (US$ Million): Qatar 2004 - 2014 Year

Qatar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.72 6.32 7.25 8.23 9.23 10.21 11.14 12.14 13.22 14.39 15.67

0.94% 0.95% 0.96% 0.97% 0.98% 0.99% 1.00% 1.01% 1.02% 1.03% 1.03%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Qatar: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

209

10.21 10.21

100.00 100.00

0.99 0.99

0.09 0.09

_________________________________________________________________________________________________________

Doha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.52

REPUBLIC OF CONGO

Software-As-A-Service (SaaS) Applications (US$ Million): Republic of Congo 2004 2014 Year

Republic of Congo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.55 1.66 1.85 2.05 2.23 2.42 2.58 2.74 2.92 3.10 3.30

0.25% 0.25% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.22% 0.22% 0.22%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

50

Republic of Congo: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

876 1,189 1,796 1,802 1,856 1,913 1,954

1.41 0.70 0.09 0.09 0.06 0.04 0.03 2.42

58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00

0.14 0.07 0.01 0.01 0.01 0.00 0.00 0.23

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.53

REUNION

Software-As-A-Service (SaaS) Applications (US$ Million): Reunion 2004 - 2014 Year

Reunion

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.53 0.57 0.63 0.70 0.76 0.83 0.88 0.94 1.00 1.07 1.14

0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Reunion: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,535 1,680 1,722 1,759 1,813 1,834

0.27 0.16 0.13 0.11 0.08 0.08 0.83

32.61 19.41 15.90 12.94 9.97 9.16 100.00

0.03 0.02 0.01 0.01 0.01 0.01 0.08

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.54

51

RWANDA

Software-As-A-Service (SaaS) Applications (US$ Million): Rwanda 2004 - 2014 Year

Rwanda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.89 0.97 1.10 1.24 1.37 1.51 1.63 1.76 1.90 2.05 2.22

0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Rwanda: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,023 1,701 1,760 1,820 1,839 1,868

1.05 0.15 0.11 0.08 0.07 0.05 1.51

69.78 9.78 7.11 5.33 4.44 3.56 100.00

0.10 0.01 0.01 0.01 0.01 0.01 0.15

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.55

SAO TOME E PRINCIPE

Software-As-A-Service (SaaS) Applications (US$ Million): Sao Tome E Principe 2004 - 2014 Year

Sao Tome E Principe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.04 0.04 0.04 0.05 0.05 0.06 0.06 0.07 0.07

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

52

Sao Tome E Principe: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,883 2,075

0.05 0.00 0.05

97.22 2.78 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Sao Tome Santo Antonio Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.56

SAUDI ARABIA

Software-As-A-Service (SaaS) Applications (US$ Million): Saudi Arabia 2004 - 2014 Year

Saudi Arabia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

60.78 66.06 74.39 83.01 91.51 99.84 107.40 115.29 123.77 132.87 142.63

9.96% 9.91% 9.85% 9.79% 9.73% 9.68% 9.63% 9.57% 9.52% 9.46% 9.41%

0.94% 0.93% 0.92% 0.90% 0.89% 0.88% 0.87% 0.86% 0.86% 0.85% 0.84%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Saudi Arabia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

62 147 175 258 266 370 634 642 756 786 896 934 1,116 1,165

37.25 16.57 13.66 7.45 7.20 4.97 2.51 2.48 1.86 1.74 1.34 1.24 0.82 0.75 99.84

37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00

3.61 1.61 1.32 0.72 0.70 0.48 0.24 0.24 0.18 0.17 0.13 0.12 0.08 0.07 9.68

0.33 0.15 0.12 0.07 0.06 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.88

_________________________________________________________________________________________________________

Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.57

53

SENEGAL

Software-As-A-Service (SaaS) Applications (US$ Million): Senegal 2004 - 2014 Year

Senegal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.18 2.38 2.68 2.99 3.30 3.60 3.87 4.16 4.47 4.80 5.15

0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Senegal: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

626 1,515 1,563 1,618 1,649 1,768

2.58 0.29 0.25 0.20 0.18 0.10 3.60

71.64 8.09 6.84 5.55 5.03 2.85 100.00

0.25 0.03 0.02 0.02 0.02 0.01 0.35

0.02 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.58

SIERRA LEONE

Software-As-A-Service (SaaS) Applications (US$ Million): Sierra Leone 2004 - 2014 Year

Sierra Leone

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.49 0.54 0.62 0.70 0.78 0.86 0.93 1.01 1.10 1.19 1.29

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

54

Sierra Leone: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,157 1,901 1,990 1,998 2,032 2,033

0.76 0.04 0.02 0.02 0.01 0.01 0.86

88.18 4.88 2.44 2.25 1.13 1.13 100.00

0.07 0.00 0.00 0.00 0.00 0.00 0.08

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Freetown Bo Kenema Makeni Bonthe Port Loko Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.59

SOMALIA

Software-As-A-Service (SaaS) Applications (US$ Million): Somalia 2004 - 2014 Year

Somalia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.62 0.67 0.74 0.82 0.89 0.96 1.03 1.09 1.16 1.23 1.31

0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Somalia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,423 1,673 1,735 1,736 1,815 1,950 1,973 2,056

0.41 0.16 0.12 0.12 0.08 0.03 0.02 0.01 0.96

42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00

0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.09

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.60

55

SOUTH AFRICA

Software-As-A-Service (SaaS) Applications (US$ Million): South Africa 2004 - 2014 Year

South Africa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

49.34 53.72 60.59 67.73 74.78 81.71 88.01 94.61 101.71 109.34 117.54

8.09% 8.05% 8.02% 7.98% 7.95% 7.92% 7.89% 7.86% 7.82% 7.79% 7.75%

0.76% 0.76% 0.75% 0.74% 0.73% 0.72% 0.71% 0.71% 0.70% 0.70% 0.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

South Africa: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

99 120 122 328 771 854 875 1,032 1,134 1,145 1,180 1,330

25.70 21.45 20.35 5.66 1.81 1.49 1.41 1.04 0.79 0.77 0.72 0.51 81.71

31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00

2.49 2.08 1.97 0.55 0.18 0.14 0.14 0.10 0.08 0.07 0.07 0.05 7.92

0.23 0.19 0.18 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.72

_________________________________________________________________________________________________________

Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.61

56

SUDAN

Software-As-A-Service (SaaS) Applications (US$ Million): Sudan 2004 - 2014 Year

Sudan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.54 10.85 12.80 14.96 17.24 19.53 21.79 24.28 27.05 30.13 33.56

1.56% 1.63% 1.69% 1.76% 1.83% 1.89% 1.95% 2.02% 2.08% 2.15% 2.21%

0.15% 0.15% 0.16% 0.16% 0.17% 0.17% 0.18% 0.18% 0.19% 0.19% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sudan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

320 361 655 832 838 983 998 1,184

5.84 5.24 2.39 1.56 1.54 1.13 1.10 0.72 19.53

29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00

0.57 0.51 0.23 0.15 0.15 0.11 0.11 0.07 1.89

0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.17

_________________________________________________________________________________________________________

Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.62

SWAZILAND

Software-As-A-Service (SaaS) Applications (US$ Million): Swaziland 2004 - 2014 Year

Swaziland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.62 0.66 0.73 0.80 0.87 0.93 0.99 1.05 1.11 1.17 1.24

0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

57

Swaziland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,406 1,611 1,753 1,830 1,893 1,927 1,981

0.44 0.20 0.11 0.08 0.04 0.03 0.02 0.93

46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00

0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.09

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.63

SYRIAN ARAB REPUBLIC

Software-As-A-Service (SaaS) Applications (US$ Million): Syrian Arab Republic 2004 - 2014 Year

Syrian Arab Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.09 9.81 10.96 12.13 13.27 14.39 15.38 16.40 17.49 18.65 19.89

1.49% 1.47% 1.45% 1.43% 1.41% 1.39% 1.38% 1.36% 1.35% 1.33% 1.31%

0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Syrian Arab Republic: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

379 397 812 1,076 1,120 1,465 1,477 1,527 1,614 1,626 1,636

4.89 4.60 1.63 0.91 0.81 0.35 0.33 0.28 0.20 0.20 0.19 14.39

33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00

0.47 0.45 0.16 0.09 0.08 0.03 0.03 0.03 0.02 0.02 0.02 1.39

0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.64

58

TAJIKISTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Tajikistan 2004 - 2014 Year

Tajikistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.18 1.30 1.49 1.69 1.90 2.10 2.29 2.50 2.72 2.96 3.22

0.19% 0.20% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21% 0.21% 0.21% 0.21%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tajikistan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

899 1,455 1,711 1,733 1,848 1,885 1,938

1.34 0.36 0.14 0.12 0.06 0.05 0.03 2.10

63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00

0.13 0.03 0.01 0.01 0.01 0.00 0.00 0.20

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.65

TANZANIA

Software-As-A-Service (SaaS) Applications (US$ Million): Tanzania 2004 - 2014 Year

Tanzania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.40 4.84 5.52 6.23 6.95 7.67 8.33 9.04 9.80 10.63 11.52

0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75% 0.76% 0.76%

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

59

Tanzania: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

413 1,237 1,242 1,273 1,399 1,443 1,488 1,543

4.41 0.64 0.63 0.59 0.44 0.38 0.32 0.26 7.67

57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00

0.43 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.74

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.07

_________________________________________________________________________________________________________

Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.66

THE GAMBIA

Software-As-A-Service (SaaS) Applications (US$ Million): The Gambia 2004 - 2014 Year

The Gambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.14 0.15 0.17 0.19 0.21 0.24 0.26 0.28 0.30 0.33 0.36

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Gambia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,752 1,881 1,985 1,992 2,024 2,042 2,043 2,070 2,071

0.11 0.05 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.24

47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Basse Santa Su Georgetown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.67

60

THE UNITED ARAB EMIRATES

Software-As-A-Service (SaaS) Applications (US$ Million): The United Arab Emirates 2004 - 2014 Year

The United Arab Emirates

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.23 15.79 18.18 20.72 23.32 25.89 28.34 30.97 33.83 36.96 40.38

2.33% 2.37% 2.41% 2.44% 2.48% 2.51% 2.54% 2.57% 2.60% 2.63% 2.66%

0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.24% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The United Arab Emirates: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

222 236 421 443

9.18 8.39 4.32 4.00 25.89

35.47 32.40 16.67 15.47 100.00

0.89 0.81 0.42 0.39 2.51

0.08 0.07 0.04 0.04 0.23

_________________________________________________________________________________________________________

Dubai Abu Dhabi Sharjah Ras al-Khaimah Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.68

TOGO

Software-As-A-Service (SaaS) Applications (US$ Million): Togo 2004 - 2014 Year

Togo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.57 0.61 0.68 0.75 0.82 0.89 0.94 1.00 1.07 1.13 1.20

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

61

Togo: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,275 1,831 1,875 1,898 1,918 1,958 1,982 1,991 2,008 2,039

0.59 0.08 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.89

66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00

0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.69

TUNISIA

Software-As-A-Service (SaaS) Applications (US$ Million): Tunisia 2004 - 2014 Year

Tunisia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.91 8.67 9.86 11.10 12.34 13.56 14.70 15.90 17.19 18.59 20.11

1.30% 1.30% 1.30% 1.31% 1.31% 1.31% 1.32% 1.32% 1.32% 1.32% 1.33%

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tunisia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,294

5.45 2.12 0.90 0.87 0.84 0.84 0.77 0.66 0.57 0.56 13.56

40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00

0.53 0.21 0.09 0.08 0.08 0.08 0.07 0.06 0.05 0.05 1.31

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.12

_________________________________________________________________________________________________________

Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.70

62

TURKEY

Software-As-A-Service (SaaS) Applications (US$ Million): Turkey 2004 - 2014 Year

Turkey

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

70.30 76.58 86.42 96.66 106.78 116.72 125.79 135.29 145.50 156.49 168.31

11.52% 11.48% 11.44% 11.39% 11.35% 11.31% 11.27% 11.23% 11.19% 11.15% 11.10%

1.09% 1.08% 1.06% 1.05% 1.04% 1.03% 1.02% 1.01% 1.01% 1.00% 0.99%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Turkey: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

46 171 176 277 305 347 357 389 574 610 665 672 674 766 819

44.85 14.01 13.43 6.94 6.19 5.43 5.29 4.75 2.83 2.66 2.33 2.29 2.28 1.84 1.60 116.72

38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00

4.35 1.36 1.30 0.67 0.60 0.53 0.51 0.46 0.27 0.26 0.23 0.22 0.22 0.18 0.16 11.31

0.39 0.12 0.12 0.06 0.05 0.05 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.01 1.03

_________________________________________________________________________________________________________

Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.71

63

TURKMENISTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Turkmenistan 2004 2014 Year

Turkmenistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.78 5.26 6.00 6.79 7.58 8.35 9.08 9.85 10.69 11.60 12.59

0.78% 0.79% 0.79% 0.80% 0.81% 0.81% 0.81% 0.82% 0.82% 0.83% 0.83%

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Turkmenistan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

399 760 919 1,240

4.58 1.85 1.29 0.63 8.35

54.82 22.18 15.43 7.58 100.00

0.44 0.18 0.12 0.06 0.81

0.04 0.02 0.01 0.01 0.07

_________________________________________________________________________________________________________

Ashgabat Chardzhou Tashauz Krasnovodsk Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.72

UGANDA

Software-As-A-Service (SaaS) Applications (US$ Million): Uganda 2004 - 2014 Year

Uganda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.25 3.56 4.03 4.53 5.03 5.52 5.98 6.46 6.97 7.53 8.13

0.53% 0.53% 0.53% 0.53% 0.53% 0.54% 0.54% 0.54% 0.54% 0.54% 0.54%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

64

Uganda: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

451 1,384 1,562 1,572 1,627 1,656 1,691 1,692

3.91 0.45 0.25 0.24 0.20 0.18 0.15 0.15 5.52

70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00

0.38 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.54

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.73

UZBEKISTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Uzbekistan 2004 - 2014 Year

Uzbekistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.13 6.79 7.80 8.87 9.96 11.04 12.06 13.15 14.34 15.64 17.06

1.01% 1.02% 1.03% 1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.13%

0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

65

Uzbekistan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

402 935 1,211 1,229 1,352 1,404 1,431 1,447 1,470 1,471 1,519 1,524 1,532 1,561 1,577

4.55 1.24 0.68 0.64 0.49 0.44 0.40 0.37 0.34 0.34 0.29 0.28 0.27 0.25 0.23 0.22 11.04

41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00

0.44 0.12 0.07 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.07

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10

_________________________________________________________________________________________________________

Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Karshi Chirchik Angren Urgench Margilan Almalyk Navoi Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.74

WESTERN SAHARA

Software-As-A-Service (SaaS) Applications (US$ Million): Western Sahara 2004 2014 Year

Western Sahara

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Western Sahara: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,028 2,073 2,074

0.01 0.00 0.00 0.01

72.31 13.85 13.85 100.00

0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Laayoune Dakhla Semara Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

3.75

66

YEMEN

Software-As-A-Service (SaaS) Applications (US$ Million): Yemen 2004 - 2014 Year

Yemen

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.78 6.23 6.95 7.69 8.41 9.12 9.74 10.38 11.07 11.80 12.57

0.95% 0.93% 0.92% 0.91% 0.89% 0.88% 0.87% 0.86% 0.85% 0.84% 0.83%

0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Yemen: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

535 676 926 996 1,000 1,599 1,846 1,860

3.04 2.27 1.27 1.10 1.10 0.21 0.06 0.06 9.12

33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00

0.29 0.22 0.12 0.11 0.11 0.02 0.01 0.01 0.88

0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.76

ZAMBIA

Software-As-A-Service (SaaS) Applications (US$ Million): Zambia 2004 - 2014 Year

Zambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.64 1.80 2.04 2.29 2.55 2.80 3.03 3.27 3.53 3.81 4.12

0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%

0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

67

Zambia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,093 1,368 1,402 1,620 1,622 1,631 1,672 1,778 1,788 1,816

0.86 0.47 0.44 0.20 0.20 0.19 0.16 0.10 0.09 0.08 2.80

30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00

0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.27

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.77

ZIMBABWE

Software-As-A-Service (SaaS) Applications (US$ Million): Zimbabwe 2004 - 2014 Year

Zimbabwe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.76 0.80 0.86 0.93 0.99 1.05 1.09 1.13 1.18 1.23 1.28

0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.09% 0.09% 0.09% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Africa & the Middle East

68

Zimbabwe: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,415 1,544 1,732 1,880 1,899 1,946 1,957 1,976 2,000 2,005 2,006 2,011

0.42 0.26 0.12 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 1.05

40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00

0.04 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Chegutu Zvishavane Chinhoyi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

69

4

ASIA

4.1

EXECUTIVE SUMMARY Market Potential for Software-As-A-Service (SaaS) Applications in Asia (US$ Million): 2009

Country

Latent Demand US$ Million

% of Asia

1,267.60 760.64 526.58 210.63 148.52 120.87 90.63 62.74 52.79 51.46 39.52 39.37 36.73 15.96 14.61 6.79 5.29 4.59 2.88 2.29 2.22 1.63 1.51 0.62 0.50 0.70 3,467.66

36.55% 21.94% 15.19% 6.07% 4.28% 3.49% 2.61% 1.81% 1.52% 1.48% 1.14% 1.14% 1.06% 0.46% 0.42% 0.20% 0.15% 0.13% 0.08% 0.07% 0.06% 0.05% 0.04% 0.02% 0.01% 0.02% 100.00%

_________________________________________________________________________________________________________

China Japan India South Korea Indonesia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Bhutan Maldives Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

70

Market Potential for Software-As-A-Service (SaaS) Applications in Asia (US$ Million): 2009 India Japan

South Korea

Other China

The Market for Software-As-A-Service (SaaS) Applications in Asia: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,972.95 2,172.62 2,480.89 2,808.27 3,139.54 3,467.66 3,776.52 4,105.90 4,465.31 4,857.59 5,285.85

30.55 30.67 30.56 30.50 30.50 30.52 30.64 30.76 30.89 31.02 31.15

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.2

BANGLADESH

Software-As-A-Service (SaaS) Applications (US$ Million): Bangladesh 2004 - 2014 Year

Bangladesh

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.59 23.64 26.81 30.14 33.46 36.73 39.74 42.92 46.36 50.07 54.07

1.09% 1.09% 1.08% 1.07% 1.07% 1.06% 1.05% 1.05% 1.04% 1.03% 1.02%

0.33% 0.33% 0.33% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

71

Bangladesh: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

160 298 432 780 808 937 960 988 1,004 1,048 1,057 1,112

15.35 6.36 4.19 1.76 1.65 1.24 1.19 1.12 1.09 0.99 0.97 0.82 36.73

41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00

0.44 0.18 0.12 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.02 1.06

0.14 0.06 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.32

_________________________________________________________________________________________________________

Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.3

BHUTAN Software-As-A-Service (SaaS) Applications (US$ Million): Bhutan 2004 - 2014

Year

Bhutan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.34 0.38 0.44 0.50 0.56 0.62 0.68 0.75 0.82 0.89 0.98

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bhutan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,683 1,694 1,769 1,804 1,828 1,977 1,978

0.16 0.15 0.10 0.09 0.08 0.02 0.02 0.62

25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.4

72

BRUNEI Software-As-A-Service (SaaS) Applications (US$ Million): Brunei 2004 - 2014

Year

Brunei

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.12 1.18 1.30 1.42 1.53 1.63 1.72 1.81 1.91 2.01 2.11

0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Brunei: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,081 1,419 1,481

0.89 0.41 0.33 1.63

54.74 25.26 20.00 100.00

0.03 0.01 0.01 0.05

0.01 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bandar Seri Begawan Seria Kuala Belait Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.5

BURMA Software-As-A-Service (SaaS) Applications (US$ Million): Burma 2004 - 2014

Year

Burma

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.51 10.38 11.74 13.16 14.57 15.96 17.23 18.57 20.01 21.56 23.23

0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%

0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

73

Burma: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

208 679 1,074 1,245 1,266 1,386 1,387 1,392

10.25 2.22 0.92 0.63 0.60 0.45 0.45 0.45 15.96

64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00

0.30 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.46

0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.14

_________________________________________________________________________________________________________

Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.6

CAMBODIA

Software-As-A-Service (SaaS) Applications (US$ Million): Cambodia 2004 - 2014 Year

Cambodia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.48 2.77 3.19 3.65 4.12 4.59 5.04 5.52 6.05 6.63 7.26

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Cambodia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

471 1,040

3.58 1.02 4.59

77.88 22.12 100.00

0.10 0.03 0.13

0.03 0.01 0.04

_________________________________________________________________________________________________________

Bhnom Penh Kompong Cham Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.7

74

CHINA Software-As-A-Service (SaaS) Applications (US$ Million): China 2004 - 2014

Year

China

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

643.64 726.18 849.86 985.12 1,126.32 1,267.60 1,405.93 1,556.36 1,722.89 1,907.24 2,111.32

32.62% 33.42% 34.26% 35.08% 35.88% 36.55% 37.23% 37.91% 38.58% 39.26% 39.94%

9.97% 10.25% 10.47% 10.70% 10.94% 11.16% 11.41% 11.66% 11.92% 12.18% 12.44%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

China: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

5 6 8 10 12 16 30 31 32 33 38 40 41 43 73

181.50 151.26 128.01 116.78 107.47 92.97 61.33 60.82 60.55 56.18 51.57 49.28 48.82 46.45 32.24 22.35 1267.60

14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00

5.23 4.36 3.69 3.37 3.10 2.68 1.77 1.75 1.75 1.62 1.49 1.42 1.41 1.34 0.93 0.64 36.55

1.60 1.33 1.13 1.03 0.95 0.82 0.54 0.54 0.53 0.49 0.45 0.43 0.43 0.41 0.28 0.20 11.16

_________________________________________________________________________________________________________

Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.8

75

HONG KONG

Software-As-A-Service (SaaS) Applications (US$ Million): Hong Kong 2004 - 2014 Year

Hong Kong

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

30.42 33.26 37.68 42.31 46.92 51.46 55.64 60.03 64.77 69.89 75.41

1.54% 1.53% 1.52% 1.51% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.43%

0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.44%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Hong Kong: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

39

51.46 51.46

100.00 100.00

1.48 1.48

0.45 0.45

_________________________________________________________________________________________________________

Hong Kong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.9

INDIA Software-As-A-Service (SaaS) Applications (US$ Million): India 2004 - 2014

Year

India

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

289.39 321.20 369.61 421.38 474.16 526.58 576.42 629.74 687.99 751.63 821.16

14.67% 14.78% 14.90% 15.01% 15.10% 15.19% 15.26% 15.34% 15.41% 15.47% 15.53%

4.48% 4.53% 4.55% 4.58% 4.61% 4.64% 4.68% 4.72% 4.76% 4.80% 4.84%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

76

India: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

17 29 49 52 63 71 72 82 83 111 112 146 158 177 187

90.82 62.37 42.08 40.42 36.31 32.83 32.76 29.74 29.68 23.21 23.07 16.57 15.44 13.14 12.14 26.02 526.58

17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00

2.62 1.80 1.21 1.17 1.05 0.95 0.94 0.86 0.86 0.67 0.67 0.48 0.45 0.38 0.35 0.75 15.19

0.80 0.55 0.37 0.36 0.32 0.29 0.29 0.26 0.26 0.20 0.20 0.15 0.14 0.12 0.11 0.23 4.64

_________________________________________________________________________________________________________

Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.10

INDONESIA

Software-As-A-Service (SaaS) Applications (US$ Million): Indonesia 2004 - 2014 Year

Indonesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

87.08 95.38 108.25 121.75 135.23 148.52 160.79 173.74 187.72 202.84 219.16

4.41% 4.39% 4.36% 4.34% 4.31% 4.28% 4.26% 4.23% 4.20% 4.18% 4.15%

1.35% 1.35% 1.33% 1.32% 1.31% 1.31% 1.30% 1.30% 1.30% 1.30% 1.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

77

Indonesia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

90 109 114 159 237 281 356 364 414 486 595 602 614 629 650

26.89 23.67 22.74 15.35 8.35 6.81 5.32 5.14 4.40 3.49 2.77 2.72 2.65 2.56 2.42 13.23 148.52

18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00

0.78 0.68 0.66 0.44 0.24 0.20 0.15 0.15 0.13 0.10 0.08 0.08 0.08 0.07 0.07 0.38 4.28

0.24 0.21 0.20 0.14 0.07 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.12 1.31

_________________________________________________________________________________________________________

Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.11

JAPAN

Software-As-A-Service (SaaS) Applications (US$ Million): Japan 2004 - 2014 Year

Japan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

498.86 534.01 591.94 650.46 706.37 760.64 807.59 855.64 906.55 960.49 1,017.64

25.29% 24.58% 23.86% 23.16% 22.50% 21.94% 21.38% 20.84% 20.30% 19.77% 19.25%

7.73% 7.54% 7.29% 7.06% 6.86% 6.70% 6.55% 6.41% 6.27% 6.13% 6.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

78

Japan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

9 37 84 87 125 136 145 153 163 169 188 189 212 220 243

127.41 51.62 29.53 28.15 20.27 18.33 16.72 15.86 15.00 14.29 12.09 12.05 9.85 9.38 8.18 371.91 760.64

16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00

3.67 1.49 0.85 0.81 0.58 0.53 0.48 0.46 0.43 0.41 0.35 0.35 0.28 0.27 0.24 10.73 21.94

1.12 0.45 0.26 0.25 0.18 0.16 0.15 0.14 0.13 0.13 0.11 0.11 0.09 0.08 0.07 3.27 6.70

_________________________________________________________________________________________________________

Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.12

LAOS

Software-As-A-Service (SaaS) Applications (US$ Million): Laos 2004 - 2014 Year

Laos

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.27 1.40 1.60 1.81 2.02 2.22 2.42 2.62 2.85 3.09 3.35

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

79

Laos: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

839 1,606 1,641 1,653 1,859 1,870

1.54 0.21 0.18 0.18 0.06 0.05 2.22

69.30 9.38 8.27 8.09 2.57 2.39 100.00

0.04 0.01 0.01 0.01 0.00 0.00 0.06

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.13

MACAU

Software-As-A-Service (SaaS) Applications (US$ Million): Macau 2004 - 2014 Year

Macau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.05 1.21 1.45 1.71 2.00 2.29 2.58 2.90 3.26 3.67 4.13

0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Macau: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

697 1,765 1,941

2.15 0.10 0.03 2.29

94.12 4.52 1.36 100.00

0.06 0.00 0.00 0.07

0.02 0.00 0.00 0.02

_________________________________________________________________________________________________________

Macau Taipa Coloane Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.14

80

MALAYSIA

Software-As-A-Service (SaaS) Applications (US$ Million): Malaysia 2004 - 2014 Year

Malaysia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

37.19 40.64 46.02 51.64 57.24 62.74 67.80 73.13 78.87 85.06 91.74

1.88% 1.87% 1.85% 1.84% 1.82% 1.81% 1.80% 1.78% 1.77% 1.75% 1.74%

0.58% 0.57% 0.57% 0.56% 0.56% 0.55% 0.55% 0.55% 0.55% 0.54% 0.54%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Malaysia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

174 396 446 469 531 545 549 596 604 611 612 632 653 681 685

13.86 4.63 3.98 3.58 3.08 2.96 2.95 2.77 2.70 2.66 2.65 2.52 2.40 2.22 2.21 7.57 62.74

22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00

0.40 0.13 0.11 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.22 1.81

0.12 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.07 0.55

_________________________________________________________________________________________________________

Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.15

81

MALDIVES

Software-As-A-Service (SaaS) Applications (US$ Million): Maldives 2004 - 2014 Year

Maldives

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.30 0.32 0.37 0.41 0.45 0.50 0.54 0.58 0.62 0.67 0.72

0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Maldives: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,343

0.50 0.50

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Male Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.16

MONGOLIA

Software-As-A-Service (SaaS) Applications (US$ Million): Mongolia 2004 - 2014 Year

Mongolia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.80 0.89 1.04 1.19 1.35 1.51 1.66 1.83 2.01 2.21 2.43

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

82

Mongolia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

989 1,675 1,801 1,886 1,942 1,943 1,951

1.12 0.16 0.09 0.05 0.03 0.03 0.03 1.51

74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.17

NEPAL

Software-As-A-Service (SaaS) Applications (US$ Million): Nepal 2004 - 2014 Year

Nepal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.42 3.67 4.08 4.50 4.90 5.29 5.64 5.99 6.36 6.76 7.18

0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nepal: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

878 1,078 1,083 1,138 1,292 1,360 1,520

1.40 0.91 0.88 0.79 0.56 0.48 0.29 5.29

26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00

0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.15

0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.18

83

NORTH KOREA

Software-As-A-Service (SaaS) Applications (US$ Million): North Korea 2004 - 2014 Year

North Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.82 5.08 5.54 5.98 6.40 6.79 7.11 7.42 7.76 8.10 8.46

0.24% 0.23% 0.22% 0.21% 0.20% 0.20% 0.19% 0.18% 0.17% 0.17% 0.16%

0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

North Korea: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

605 1,146 1,187 1,328 1,424 1,458 1,461 1,475 1,517 1,594 1,719

2.70 0.77 0.71 0.51 0.41 0.36 0.35 0.33 0.29 0.22 0.13 6.79

39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00

0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.20

0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.19

84

PAPUA NEW GUINEA

Software-As-A-Service (SaaS) Applications (US$ Million): Papua New Guinea 2004 - 2014 Year

Papua New Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.79 1.93 2.17 2.41 2.65 2.88 3.09 3.30 3.54 3.78 4.05

0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Papua New Guinea: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

901 1,195 1,596 1,616 1,634 1,712 1,751

1.32 0.70 0.22 0.20 0.19 0.14 0.11 2.88

45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00

0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.20

PHILIPPINES

Software-As-A-Service (SaaS) Applications (US$ Million): Philippines 2004 - 2014 Year

Philippines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

29.97 33.04 37.76 42.76 47.80 52.79 57.47 62.44 67.84 73.71 80.09

1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52%

0.46% 0.47% 0.47% 0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

85

Philippines: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

42 1,006 1,251 1,394 1,418 1,512 1,521 1,538 1,555 1,560 1,564 1,586 1,590 1,615 1,619

46.70 1.08 0.62 0.44 0.42 0.29 0.29 0.27 0.26 0.25 0.25 0.22 0.22 0.20 0.20 1.09 52.79

88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00

1.35 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.52

0.41 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.46

_________________________________________________________________________________________________________

Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.21

SEYCHELLES

Software-As-A-Service (SaaS) Applications (US$ Million): Seychelles 2004 - 2014 Year

Seychelles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.17 0.19 0.21 0.24 0.26 0.29 0.31 0.34 0.37 0.39 0.43

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Seychelles: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,610 1,919 1,962 1,963

0.20 0.04 0.03 0.03 0.29

69.70 12.12 9.09 9.09 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Victoria Anse Boileau Anse Royale Cascade Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.22

86

SINGAPORE

Software-As-A-Service (SaaS) Applications (US$ Million): Singapore 2004 - 2014 Year

Singapore

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

22.23 24.54 28.07 31.82 35.61 39.37 42.90 46.65 50.73 55.17 60.00

1.13% 1.13% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%

0.34% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Singapore: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

54

39.37 39.37

100.00 100.00

1.14 1.14

0.35 0.35

_________________________________________________________________________________________________________

Singapore Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.23

SOUTH KOREA

Software-As-A-Service (SaaS) Applications (US$ Million): South Korea 2004 - 2014 Year

South Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

127.54 138.77 156.44 174.77 192.86 210.63 226.78 243.68 261.83 281.34 302.30

6.46% 6.39% 6.31% 6.22% 6.14% 6.07% 6.01% 5.93% 5.86% 5.79% 5.72%

1.98% 1.96% 1.93% 1.90% 1.87% 1.85% 1.84% 1.83% 1.81% 1.80% 1.78%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

87

South Korea: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

13 98 137 164 229 230 234 255 369 430 459 696

102.89 25.89 18.28 14.85 8.76 8.76 8.41 7.63 5.00 4.20 3.81 2.16 210.63

48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00

2.97 0.75 0.53 0.43 0.25 0.25 0.24 0.22 0.14 0.12 0.11 0.06 6.07

0.91 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.85

_________________________________________________________________________________________________________

Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.24

SRI LANKA

Software-As-A-Service (SaaS) Applications (US$ Million): Sri Lanka 2004 - 2014 Year

Sri Lanka

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.59 9.40 10.66 11.99 13.31 14.61 15.81 17.07 18.44 19.91 21.51

0.44% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sri Lanka: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

286 757 881 895 929 1,018 1,268 1,412

6.66 1.86 1.39 1.34 1.27 1.06 0.59 0.43 14.61

45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00

0.19 0.05 0.04 0.04 0.04 0.03 0.02 0.01 0.42

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.13

_________________________________________________________________________________________________________

Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.25

88

TAIWAN

Software-As-A-Service (SaaS) Applications (US$ Million): Taiwan 2004 - 2014 Year

Taiwan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

72.02 78.62 88.93 99.69 110.36 120.87 130.50 140.61 151.51 163.25 175.90

3.65% 3.62% 3.58% 3.55% 3.52% 3.49% 3.46% 3.42% 3.39% 3.36% 3.33%

1.12% 1.11% 1.10% 1.08% 1.07% 1.06% 1.06% 1.05% 1.05% 1.04% 1.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Taiwan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

64 162 207 303 377 465 468 482 505 585 607 635 646 664 695

36.21 15.24 10.30 6.22 4.92 3.62 3.59 3.53 3.34 2.78 2.69 2.51 2.43 2.33 2.16 19.01 120.87

29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00

1.04 0.44 0.30 0.18 0.14 0.10 0.10 0.10 0.10 0.08 0.08 0.07 0.07 0.07 0.06 0.55 3.49

0.32 0.13 0.09 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.17 1.06

_________________________________________________________________________________________________________

Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

4.26

89

THAILAND

Software-As-A-Service (SaaS) Applications (US$ Million): Thailand 2004 - 2014 Year

Thailand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

55.47 60.22 67.73 75.51 83.14 90.63 97.40 104.46 112.04 120.16 128.87

2.81% 2.77% 2.73% 2.69% 2.65% 2.61% 2.58% 2.54% 2.51% 2.47% 2.44%

0.86% 0.85% 0.83% 0.82% 0.81% 0.80% 0.79% 0.78% 0.78% 0.77% 0.76%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Thailand: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

18 524 1,064 1,287 1,297 1,344 1,457 1,688 1,988

84.38 3.14 0.96 0.57 0.55 0.50 0.36 0.16 0.02 90.63

93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00

2.43 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.61

0.74 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.80

_________________________________________________________________________________________________________

Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

4.27

VIETNAM

Software-As-A-Service (SaaS) Applications (US$ Million): Vietnam 2004 - 2014 Year

Vietnam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.72 24.10 27.74 31.62 35.58 39.52 43.26 47.26 51.63 56.40 61.62

1.10% 1.11% 1.12% 1.13% 1.13% 1.14% 1.15% 1.15% 1.16% 1.16% 1.17%

0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35% 0.36% 0.36% 0.36%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Asia

90

Vietnam: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

183 203 267 528 529 648 1,137

12.43 10.55 7.13 3.09 3.09 2.43 0.79 39.52

31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00

0.36 0.30 0.21 0.09 0.09 0.07 0.02 1.14

0.11 0.09 0.06 0.03 0.03 0.02 0.01 0.35

_________________________________________________________________________________________________________

Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

91

5

EUROPE

5.1

EXECUTIVE SUMMARY

Market Potential for Software-As-A-Service (SaaS) Applications in Europe (US$ Million): 2009 Country

Latent Demand US$ Million

% of Europe

489.48 371.48 355.79 309.97 236.65 184.01 110.86 109.90 65.50 57.77 56.69 56.64 55.42 51.99 44.96 43.67 43.29 39.95 35.20 33.47 32.81 32.39 28.71 19.14 18.46 109.08 2,993.26

16.35% 12.41% 11.89% 10.36% 7.91% 6.15% 3.70% 3.67% 2.19% 1.93% 1.89% 1.89% 1.85% 1.74% 1.50% 1.46% 1.45% 1.33% 1.18% 1.12% 1.10% 1.08% 0.96% 0.64% 0.62% 3.64% 100.00%

_________________________________________________________________________________________________________

Germany The United Kingdom France Italy Spain Russia The Netherlands Poland Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Finland Kazakhstan Slovakia Belarus Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

92

Market Potential for Software-As-A-Service (SaaS) Applications in Europe (US$ Million): 2009 Italy France

The United Kingdom

Other Germ any

The Market for Software-As-A-Service (SaaS) Applications in Europe: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,877.38 2,027.63 2,268.61 2,516.16 2,757.39 2,993.26 3,203.80 3,422.38 3,656.19 3,906.31 4,173.92

29.07 28.62 27.94 27.32 26.79 26.35 25.99 25.64 25.29 24.95 24.60

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.2

ALBANIA

Software-As-A-Service (SaaS) Applications (US$ Million): Albania 2004 - 2014 Year

Albania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.09 2.27 2.56 2.86 3.16 3.45 3.72 4.00 4.30 4.62 4.97

0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

93

Albania: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

992 1,437 1,440 1,446 1,474 1,496 1,608 1,621 1,718

1.12 0.39 0.39 0.38 0.34 0.31 0.20 0.20 0.13 3.45

32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00

0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.3

ANDORRA

Software-As-A-Service (SaaS) Applications (US$ Million): Andorra 2004 - 2014 Year

Andorra

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.30 0.33 0.36 0.40 0.44 0.48 0.51 0.55 0.59 0.63 0.67

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Andorra: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,516 1,632

0.29 0.19 0.48

60.00 40.00 100.00

0.01 0.01 0.02

0.00 0.00 0.00

_________________________________________________________________________________________________________

Andorra la Vella Les Escaldes Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.4

94

AUSTRIA

Software-As-A-Service (SaaS) Applications (US$ Million): Austria 2004 - 2014 Year

Austria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

35.02 37.77 42.20 46.73 51.13 55.42 59.23 63.17 67.37 71.85 76.62

1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85% 1.84% 1.84% 1.84%

0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.48% 0.47% 0.47% 0.46% 0.45%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Austria: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

70 358 418 537 630 750 976 994 1,005 1,110 1,261 1,548

33.29 5.28 4.35 3.02 2.54 1.89 1.15 1.11 1.09 0.83 0.61 0.26 55.42

60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00

1.11 0.18 0.15 0.10 0.08 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.85

0.29 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.49

_________________________________________________________________________________________________________

Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.5

95

BELARUS

Software-As-A-Service (SaaS) Applications (US$ Million): Belarus 2004 - 2014 Year

Belarus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

10.59 11.65 13.29 15.01 16.74 18.46 20.06 21.75 23.59 25.58 27.74

0.56% 0.57% 0.59% 0.60% 0.61% 0.62% 0.63% 0.64% 0.65% 0.65% 0.66%

0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Belarus: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

274 688 831 840 963 982 1,052 1,192 1,239 1,307 1,318 1,393

7.00 2.20 1.57 1.54 1.19 1.14 0.98 0.70 0.63 0.54 0.52 0.44 18.46

37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00

0.23 0.07 0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.62

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16

_________________________________________________________________________________________________________

Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.6

96

BELGIUM

Software-As-A-Service (SaaS) Applications (US$ Million): Belgium 2004 - 2014 Year

Belgium

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

42.05 45.21 50.34 55.56 60.59 65.50 69.80 74.23 78.95 83.96 89.29

2.24% 2.23% 2.22% 2.21% 2.20% 2.19% 2.18% 2.17% 2.16% 2.15% 2.14%

0.65% 0.64% 0.62% 0.60% 0.59% 0.58% 0.57% 0.56% 0.55% 0.54% 0.53%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Belgium: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

113 200 341 376 392 584 649 701 730 770 774 775 820

22.85 11.21 5.49 4.92 4.71 2.78 2.43 2.12 1.98 1.81 1.79 1.79 1.60 65.50

34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00

0.76 0.37 0.18 0.16 0.16 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 2.19

0.20 0.10 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.58

_________________________________________________________________________________________________________

Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.7

97

BOSNIA AND HERZEGOVINA

Software-As-A-Service (SaaS) Applications (US$ Million): Bosnia and Herzegovina 2004 - 2014 Year

Bosnia and Herzegovina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.12 3.41 3.85 4.32 4.78 5.24 5.65 6.09 6.56 7.07 7.62

0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bosnia and Herzegovina: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

715 1,155 1,288 1,327 1,348 1,405 1,430

2.06 0.76 0.57 0.51 0.49 0.44 0.40 5.24

39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00

0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.17

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.8

98

BULGARIA

Software-As-A-Service (SaaS) Applications (US$ Million): Bulgaria 2004 - 2014 Year

Bulgaria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.93 9.78 11.10 12.49 13.87 15.23 16.49 17.82 19.25 20.80 22.48

0.48% 0.48% 0.49% 0.50% 0.50% 0.51% 0.51% 0.52% 0.53% 0.53% 0.54%

0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bulgaria: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

315 751 817 1,027 1,044 1,114 1,188 1,277 1,291 1,293 1,331

5.95 1.88 1.61 1.04 1.00 0.82 0.71 0.58 0.56 0.56 0.51 15.23

39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00

0.20 0.06 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.51

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.9

99

CROATIA

Software-As-A-Service (SaaS) Applications (US$ Million): Croatia 2004 - 2014 Year

Croatia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.23 7.90 8.94 10.03 11.10 12.17 13.14 14.17 15.27 16.46 17.75

0.39% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41% 0.41% 0.42% 0.42% 0.43%

0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Croatia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

279 979 1,020 1,070 1,209 1,252 1,363 1,441

6.88 1.14 1.06 0.93 0.68 0.62 0.47 0.39 12.17

56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00

0.23 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.41

0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11

_________________________________________________________________________________________________________

Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.10

CYPRUS

Software-As-A-Service (SaaS) Applications (US$ Million): Cyprus 2004 - 2014 Year

Cyprus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.29 2.48 2.79 3.11 3.42 3.73 4.01 4.30 4.61 4.94 5.29

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13%

0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

100

Cyprus: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

809 968 1,324 1,427

1.64 1.17 0.52 0.40 3.73

43.83 31.50 13.91 10.76 100.00

0.05 0.04 0.02 0.01 0.12

0.01 0.01 0.00 0.00 0.03

_________________________________________________________________________________________________________

Nicosia Limassol Larnaca Famagusta Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.11

CZECH REPUBLIC

Software-As-A-Service (SaaS) Applications (US$ Million): Czech Republic 2004 2014 Year

Czech Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

25.88 28.28 32.03 35.94 39.84 43.67 47.19 50.90 54.89 59.20 63.85

1.38% 1.39% 1.41% 1.43% 1.44% 1.46% 1.47% 1.49% 1.50% 1.52% 1.53%

0.40% 0.40% 0.39% 0.39% 0.39% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Czech Republic: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

132 300 353 575 795 798 806 815 841 842

19.48 6.27 5.33 2.83 1.71 1.70 1.66 1.62 1.53 1.53 43.67

44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00

0.65 0.21 0.18 0.09 0.06 0.06 0.06 0.05 0.05 0.05 1.46

0.17 0.06 0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.38

_________________________________________________________________________________________________________

Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.12

101

DENMARK

Software-As-A-Service (SaaS) Applications (US$ Million): Denmark 2004 - 2014 Year

Denmark

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

23.21 24.82 27.48 30.16 32.72 35.20 37.34 39.52 41.83 44.28 46.87

1.24% 1.22% 1.21% 1.20% 1.19% 1.18% 1.17% 1.15% 1.14% 1.13% 1.12%

0.36% 0.35% 0.34% 0.33% 0.32% 0.31% 0.30% 0.30% 0.29% 0.28% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Denmark: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

131 460 633 677 970 1,082 1,108 1,109 1,119 1,132 1,232 1,280 1,301

19.60 3.74 2.52 2.25 1.17 0.88 0.83 0.83 0.81 0.80 0.64 0.58 0.55 35.20

55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00

0.65 0.12 0.08 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.18

0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.31

_________________________________________________________________________________________________________

Copenhagen Aarhus Odense Aalborg Esbjerg Randers Helsingor Kolding Herning Horsens Vejle Roskilde Naestved Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.13

102

ESTONIA

Software-As-A-Service (SaaS) Applications (US$ Million): Estonia 2004 - 2014 Year

Estonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.94 3.24 3.71 4.20 4.69 5.18 5.64 6.13 6.66 7.24 7.86

0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19% 0.19%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Estonia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

553 1,198 1,341 1,367 1,478 1,726 1,740

2.94 0.70 0.50 0.47 0.33 0.13 0.12 5.18

56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00

0.10 0.02 0.02 0.02 0.01 0.00 0.00 0.17

0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.14

FINLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Finland 2004 - 2014 Year

Finland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.88 21.57 24.25 27.01 29.73 32.39 34.80 37.30 39.99 42.87 45.95

1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09% 1.09% 1.10% 1.10%

0.31% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.27% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

103

Finland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

213 492 501 515 540 731 752 822 825 902 956

9.83 3.41 3.36 3.24 3.02 1.98 1.88 1.60 1.58 1.32 1.20 32.39

30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00

0.33 0.11 0.11 0.11 0.10 0.07 0.06 0.05 0.05 0.04 0.04 1.08

0.09 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29

_________________________________________________________________________________________________________

Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.15

FRANCE

Software-As-A-Service (SaaS) Applications (US$ Million): France 2004 - 2014 Year

France

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

233.96 250.31 277.30 304.56 330.56 355.79 377.57 399.84 423.43 448.42 474.87

12.46% 12.34% 12.22% 12.10% 11.99% 11.89% 11.78% 11.68% 11.58% 11.48% 11.38%

3.62% 3.53% 3.42% 3.31% 3.21% 3.13% 3.06% 3.00% 2.93% 2.86% 2.80%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

104

France: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2 127 129 167 338 383 387 437 467 483 499 532 533 546 564

250.11 20.04 19.82 14.42 5.55 4.78 4.76 4.04 3.60 3.51 3.36 3.08 3.08 2.96 2.89 9.77 355.79

70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00

8.36 0.67 0.66 0.48 0.19 0.16 0.16 0.14 0.12 0.12 0.11 0.10 0.10 0.10 0.10 0.33 11.89

2.20 0.18 0.17 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.13

_________________________________________________________________________________________________________

Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.16

GEORGIA

Software-As-A-Service (SaaS) Applications (US$ Million): Georgia 2004 - 2014 Year

Georgia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.77 2.01 2.36 2.74 3.14 3.55 3.94 4.38 4.86 5.39 5.99

0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

105

Georgia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

684 1,421 1,525 1,571 1,601 1,798 1,857 1,892

2.21 0.41 0.28 0.24 0.21 0.09 0.06 0.05 3.55

62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00

0.07 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.12

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.17

GERMANY

Software-As-A-Service (SaaS) Applications (US$ Million): Germany 2004 - 2014 Year

Germany

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

315.12 338.60 376.80 415.65 453.06 489.48 521.40 554.25 589.17 626.28 665.74

16.79% 16.70% 16.61% 16.52% 16.43% 16.35% 16.27% 16.19% 16.11% 16.03% 15.95%

4.88% 4.78% 4.64% 4.51% 4.40% 4.31% 4.23% 4.15% 4.08% 4.00% 3.92%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Germany: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

14 88 141 149 150 155 161 462 541

99.46 27.72 17.17 16.45 16.33 15.79 15.33 3.68 2.99 214.91

20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91

3.32 0.93 0.57 0.55 0.55 0.53 0.51 0.12 0.10 7.18

0.88 0.24 0.15 0.14 0.14 0.14 0.13 0.03 0.03 1.89

_________________________________________________________________________________________________________

Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.18

106

GREECE

Software-As-A-Service (SaaS) Applications (US$ Million): Greece 2004 - 2014 Year

Greece

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

35.44 38.31 42.90 47.61 52.20 56.69 60.69 64.85 69.30 74.04 79.11

1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.90% 1.90% 1.90%

0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.49% 0.48% 0.47% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Greece: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

105 201 348 450 573 577 736 828 915 928

24.42 11.19 5.43 3.91 2.84 2.81 1.96 1.57 1.30 1.27 56.69

43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00

0.82 0.37 0.18 0.13 0.09 0.09 0.07 0.05 0.04 0.04 1.89

0.21 0.10 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.50

_________________________________________________________________________________________________________

Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.19

107

HUNGARY

Software-As-A-Service (SaaS) Applications (US$ Million): Hungary 2004 - 2014 Year

Hungary

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.84 23.40 25.97 28.57 31.06 33.47 35.57 37.73 40.01 42.43 45.00

1.16% 1.15% 1.14% 1.14% 1.13% 1.12% 1.11% 1.10% 1.09% 1.09% 1.08%

0.34% 0.33% 0.32% 0.31% 0.30% 0.29% 0.29% 0.28% 0.28% 0.27% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Hungary: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

128 712 735 777 793 932 990 1,011 1,045 1,117 1,154

19.92 2.07 1.96 1.78 1.72 1.24 1.12 1.07 1.00 0.82 0.76 33.47

59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00

0.67 0.07 0.07 0.06 0.06 0.04 0.04 0.04 0.03 0.03 0.03 1.12

0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.29

_________________________________________________________________________________________________________

Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.20

108

ICELAND

Software-As-A-Service (SaaS) Applications (US$ Million): Iceland 2004 - 2014 Year

Iceland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.35 1.44 1.60 1.75 1.90 2.05 2.17 2.30 2.44 2.58 2.73

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Iceland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

957 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970

1.20 0.19 0.17 0.17 0.09 0.06 0.06 0.04 0.04 0.02 2.05

58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Reykjavik Kopavogur Hafnarfjordhur Akureyri Keflavik Vestmannaeyjar Akranes Husavik Isafjorour Neskaupstaour Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.21

109

IRELAND

Software-As-A-Service (SaaS) Applications (US$ Million): Ireland 2004 - 2014 Year

Ireland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.65 21.43 24.22 27.11 29.99 32.81 35.39 38.10 41.01 44.15 47.53

1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.10% 1.11% 1.12% 1.13% 1.14%

0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ireland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

108 404 725 942 1,015

23.98 4.53 2.00 1.22 1.07 32.81

73.10 13.81 6.11 3.73 3.25 100.00

0.80 0.15 0.07 0.04 0.04 1.10

0.21 0.04 0.02 0.01 0.01 0.29

_________________________________________________________________________________________________________

Dublin Cork Limerick Galway Waterford Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.22

ITALY

Software-As-A-Service (SaaS) Applications (US$ Million): Italy 2004 - 2014 Year

Italy

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

203.29 217.62 241.22 265.07 287.86 309.97 329.11 348.69 369.43 391.42 414.71

10.83% 10.73% 10.63% 10.53% 10.44% 10.36% 10.27% 10.19% 10.10% 10.02% 9.94%

3.15% 3.07% 2.97% 2.88% 2.80% 2.73% 2.67% 2.61% 2.56% 2.50% 2.44%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

110

Italy: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

19 50 69 86 123 126 191 193 206 210 224 256 264 280 290

78.57 41.25 33.50 28.59 20.33 20.14 11.91 11.74 10.38 10.01 9.15 7.56 7.22 6.83 6.61 6.19 309.97

25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00

2.62 1.38 1.12 0.96 0.68 0.67 0.40 0.39 0.35 0.33 0.31 0.25 0.24 0.23 0.22 0.21 10.36

0.69 0.36 0.29 0.25 0.18 0.18 0.10 0.10 0.09 0.09 0.08 0.07 0.06 0.06 0.06 0.05 2.73

_________________________________________________________________________________________________________

Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.23

KAZAKHSTAN

Software-As-A-Service (SaaS) Applications (US$ Million): Kazakhstan 2004 - 2014 Year

Kazakhstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

15.69 17.44 20.09 22.93 25.83 28.71 31.45 34.40 37.61 41.13 44.97

0.84% 0.86% 0.89% 0.91% 0.94% 0.96% 0.98% 1.01% 1.03% 1.05% 1.08%

0.24% 0.25% 0.25% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.26% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

111

Kazakhstan: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

325 527 729 800 804 810 835 880 924 946 987 1,014 1,042 1,130 1,147

5.69 3.10 1.98 1.68 1.67 1.63 1.55 1.40 1.28 1.21 1.13 1.07 1.01 0.80 0.77 2.75 28.71

19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00

0.19 0.10 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.09 0.96

0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.25

_________________________________________________________________________________________________________

Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.24

LATVIA

Software-As-A-Service (SaaS) Applications (US$ Million): Latvia 2004 - 2014 Year

Latvia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.75 4.21 4.89 5.63 6.40 7.17 7.91 8.72 9.60 10.58 11.65

0.20% 0.21% 0.22% 0.22% 0.23% 0.24% 0.25% 0.25% 0.26% 0.27% 0.28%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

112

Latvia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

390 1,218 1,272 1,442 1,472 1,552 1,587

4.72 0.66 0.59 0.39 0.34 0.26 0.22 7.17

65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00

0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.24

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.25

LIECHTENSTEIN

Software-As-A-Service (SaaS) Applications (US$ Million): Liechtenstein 2004 - 2014 Year

Liechtenstein

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.16 0.19 0.22 0.25 0.29 0.32 0.36 0.39 0.43 0.48 0.53

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Liechtenstein: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,844 1,845 1,874 1,907 1,908 1,909 1,965

0.06 0.06 0.05 0.04 0.04 0.04 0.03 0.32

20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Schaan Vaduz Balzers Mauren Triesen Eschen Triesenberg Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.26

113

LITHUANIA

Software-As-A-Service (SaaS) Applications (US$ Million): Lithuania 2004 - 2014 Year

Lithuania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.88 6.51 7.47 8.49 9.53 10.56 11.53 12.57 13.70 14.93 16.28

0.31% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.37% 0.37% 0.38% 0.39%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Lithuania: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

417 559 879 1,043 1,085

4.37 2.91 1.40 1.00 0.88 10.56

41.37 27.56 13.24 9.48 8.34 100.00

0.15 0.10 0.05 0.03 0.03 0.35

0.04 0.03 0.01 0.01 0.01 0.09

_________________________________________________________________________________________________________

Vilnius Kaunas Klaipeda Siauliai Panevezys Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.27

LUXEMBOURG

Software-As-A-Service (SaaS) Applications (US$ Million): Luxembourg 2004 - 2014 Year

Luxembourg

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.09 4.46 5.03 5.62 6.20 6.78 7.30 7.85 8.44 9.07 9.75

0.22% 0.22% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

114

Luxembourg: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

497 1,024 1,193 1,257 1,316 1,317

3.37 1.05 0.70 0.61 0.52 0.52 6.78

49.68 15.48 10.32 9.03 7.74 7.74 100.00

0.11 0.04 0.02 0.02 0.02 0.02 0.23

0.03 0.01 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Luxembourg Esch Differdange Dudelange Petange Remich Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.28

MALTA

Software-As-A-Service (SaaS) Applications (US$ Million): Malta 2004 - 2014 Year

Malta

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.02 1.10 1.23 1.36 1.49 1.62 1.73 1.85 1.97 2.10 2.25

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Malta: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,358 1,377 1,473 1,595 1,742

0.48 0.46 0.34 0.22 0.12 1.62

29.85 28.36 20.90 13.43 7.46 100.00

0.02 0.02 0.01 0.01 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Birkirkara Qormi Sliema Valletta Victoria Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.29

115

MOLDOVA

Software-As-A-Service (SaaS) Applications (US$ Million): Moldova 2004 - 2014 Year

Moldova

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.03 1.13 1.28 1.44 1.60 1.76 1.90 2.05 2.22 2.39 2.58

0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Moldova: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,036 1,522 1,565 1,613

1.03 0.28 0.25 0.20 1.76

58.54 16.02 14.00 11.44 100.00

0.03 0.01 0.01 0.01 0.06

0.01 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Chisinau Tiraspol Beltsy Bendery Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.30

MONACO

Software-As-A-Service (SaaS) Applications (US$ Million): Monaco 2004 - 2014 Year

Monaco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.12 0.13 0.14 0.16 0.17 0.18 0.19 0.20 0.21 0.22

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

116

Monaco: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,706 1,984

0.15 0.02 0.17

86.67 13.33 100.00

0.00 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Monte Carlo Monaco Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.31

NORWAY

Software-As-A-Service (SaaS) Applications (US$ Million): Norway 2004 - 2014 Year

Norway

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

27.22 29.62 33.39 37.30 41.16 44.96 48.40 52.01 55.88 60.05 64.52

1.45% 1.46% 1.47% 1.48% 1.49% 1.50% 1.51% 1.52% 1.53% 1.54% 1.55%

0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.39% 0.39% 0.39% 0.38% 0.38%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Norway: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

138 238 349 454 638 716 740 873 886

18.05 8.35 5.42 3.84 2.49 2.06 1.94 1.42 1.39 44.96

40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00

0.60 0.28 0.18 0.13 0.08 0.07 0.06 0.05 0.05 1.50

0.16 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.40

_________________________________________________________________________________________________________

Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.32

117

POLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Poland 2004 - 2014 Year

Poland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

63.75 69.98 79.61 89.74 99.89 109.90 119.21 129.05 139.69 151.22 163.69

3.40% 3.45% 3.51% 3.57% 3.62% 3.67% 3.72% 3.77% 3.82% 3.87% 3.92%

0.99% 0.99% 0.98% 0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.96%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Poland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

89 172 185 204 216 254 294 308 311 342 422

27.46 13.89 12.24 10.52 9.63 7.71 6.51 6.13 6.06 5.47 4.27 109.90

24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00

0.92 0.46 0.41 0.35 0.32 0.26 0.22 0.20 0.20 0.18 0.14 3.67

0.24 0.12 0.11 0.09 0.08 0.07 0.06 0.05 0.05 0.05 0.04 0.97

_________________________________________________________________________________________________________

Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.33

118

PORTUGAL

Software-As-A-Service (SaaS) Applications (US$ Million): Portugal 2004 - 2014 Year

Portugal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

26.20 28.05 31.09 34.17 37.10 39.95 42.42 44.94 47.62 50.45 53.45

1.40% 1.38% 1.37% 1.36% 1.35% 1.33% 1.32% 1.31% 1.30% 1.29% 1.28%

0.41% 0.40% 0.38% 0.37% 0.36% 0.35% 0.34% 0.34% 0.33% 0.32% 0.32%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Portugal: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

130 241 675 763 778 853 862 950 1,029 1,038

19.63 8.21 2.27 1.85 1.77 1.49 1.47 1.21 1.04 1.02 39.95

49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00

0.66 0.27 0.08 0.06 0.06 0.05 0.05 0.04 0.03 0.03 1.33

0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.35

_________________________________________________________________________________________________________

Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.34

119

ROMANIA

Software-As-A-Service (SaaS) Applications (US$ Million): Romania 2004 - 2014 Year

Romania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

25.52 27.92 31.65 35.56 39.45 43.29 46.82 50.55 54.57 58.90 63.59

1.36% 1.38% 1.40% 1.41% 1.43% 1.45% 1.46% 1.48% 1.49% 1.51% 1.52%

0.40% 0.39% 0.39% 0.39% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.37%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Romania: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

139 526 557 566 588 599 619 637 706 709 748

17.66 3.11 2.91 2.88 2.78 2.75 2.62 2.49 2.09 2.09 1.90 43.29

40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00

0.59 0.10 0.10 0.10 0.09 0.09 0.09 0.08 0.07 0.07 0.06 1.45

0.16 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.38

_________________________________________________________________________________________________________

Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.35

120

RUSSIA

Software-As-A-Service (SaaS) Applications (US$ Million): Russia 2004 - 2014 Year

Russia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

102.22 113.21 129.97 147.84 166.00 184.01 201.06 219.25 239.09 260.73 284.33

5.45% 5.58% 5.73% 5.88% 6.02% 6.15% 6.28% 6.41% 6.54% 6.67% 6.81%

1.58% 1.60% 1.60% 1.61% 1.61% 1.62% 1.63% 1.64% 1.65% 1.67% 1.68%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Russia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

35 76 226 227 233 251 268 271 282 299 306 332 335 441 453

55.49 31.07 8.90 8.89 8.46 7.78 7.10 7.07 6.77 6.31 6.18 5.64 5.60 4.01 3.87 10.85 184.01

30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00

1.85 1.04 0.30 0.30 0.28 0.26 0.24 0.24 0.23 0.21 0.21 0.19 0.19 0.13 0.13 0.36 6.15

0.49 0.27 0.08 0.08 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.04 0.03 0.10 1.62

_________________________________________________________________________________________________________

Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.36

121

SAN MARINO

Software-As-A-Service (SaaS) Applications (US$ Million): San Marino 2004 - 2014 Year

San Marino

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.10 0.11 0.12 0.14 0.15 0.16 0.17 0.18 0.20 0.21

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

San Marino: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,787 1,867

0.09 0.05 0.15

63.64 36.36 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Serravalle San Marino Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.37

SLOVAKIA

Software-As-A-Service (SaaS) Applications (US$ Million): Slovakia 2004 - 2014 Year

Slovakia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

10.43 11.60 13.37 15.27 17.21 19.14 20.98 22.95 25.10 27.46 30.05

0.56% 0.57% 0.59% 0.61% 0.62% 0.64% 0.65% 0.67% 0.69% 0.70% 0.72%

0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

122

Slovakia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

181 287

12.49 6.65 19.14

65.25 34.75 100.00

0.42 0.22 0.64

0.11 0.06 0.17

_________________________________________________________________________________________________________

Bratislava Kosice Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.38

SLOVENIA

Software-As-A-Service (SaaS) Applications (US$ Million): Slovenia 2004 - 2014 Year

Slovenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.68 6.21 7.04 7.90 8.76 9.61 10.39 11.21 12.10 13.05 14.08

0.30% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.34%

0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Slovenia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

400 581 1,241 1,333 1,346 1,502 1,503

4.58 2.79 0.63 0.51 0.50 0.30 0.30 9.61

47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00

0.15 0.09 0.02 0.02 0.02 0.01 0.01 0.32

0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.39

123

SPAIN

Software-As-A-Service (SaaS) Applications (US$ Million): Spain 2004 - 2014 Year

Spain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

147.57 159.60 178.81 198.55 217.81 236.65 253.50 271.00 289.70 309.68 331.05

7.86% 7.87% 7.88% 7.89% 7.90% 7.91% 7.91% 7.92% 7.92% 7.93% 7.93%

2.29% 2.25% 2.20% 2.16% 2.12% 2.08% 2.06% 2.03% 2.00% 1.98% 1.95%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Spain: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

23 61 151 168 179 182 235 249 262 283 284 293 310 326 331

68.13 37.44 16.08 14.39 12.63 12.43 8.39 7.87 7.23 6.74 6.70 6.55 6.11 5.67 5.65 14.65 236.65

28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00

2.28 1.25 0.54 0.48 0.42 0.42 0.28 0.26 0.24 0.23 0.22 0.22 0.20 0.19 0.19 0.49 7.91

0.60 0.33 0.14 0.13 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.13 2.08

_________________________________________________________________________________________________________

Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.40

124

SWEDEN

Software-As-A-Service (SaaS) Applications (US$ Million): Sweden 2004 - 2014 Year

Sweden

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

36.41 39.29 43.92 48.66 53.27 57.77 61.77 65.91 70.32 75.03 80.06

1.94% 1.94% 1.94% 1.93% 1.93% 1.93% 1.93% 1.93% 1.92% 1.92% 1.92%

0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.49% 0.48% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Sweden: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

166 218 367 474 617 622 623 624 651 663 682 720 737 742 813

14.68 9.46 5.09 3.55 2.63 2.61 2.61 2.61 2.41 2.35 2.22 2.04 1.95 1.93 1.62 57.77

25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00

0.49 0.32 0.17 0.12 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.06 0.05 1.93

0.13 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.51

_________________________________________________________________________________________________________

Stockholm Göteborg Malmö Uppsala Örebro Västeras Norrköping Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.41

125

SWITZERLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Switzerland 2004 - 2014 Year

Switzerland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

33.47 35.96 40.02 44.15 48.12 51.99 55.38 58.87 62.58 66.52 70.71

1.78% 1.77% 1.76% 1.75% 1.75% 1.74% 1.73% 1.72% 1.71% 1.70% 1.69%

0.52% 0.51% 0.49% 0.48% 0.47% 0.46% 0.45% 0.44% 0.43% 0.42% 0.42%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Switzerland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

170 275 292 339 368 494 555 652 719 858 867

14.09 6.99 6.58 5.54 5.06 3.41 2.93 2.41 2.05 1.49 1.45 51.99

27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00

0.47 0.23 0.22 0.19 0.17 0.11 0.10 0.08 0.07 0.05 0.05 1.74

0.12 0.06 0.06 0.05 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.46

_________________________________________________________________________________________________________

Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.42

126

THE NETHERLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): The Netherlands 2004 2014 Year

The Netherlands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

69.68 75.24 84.15 93.29 102.17 110.86 118.58 126.59 135.13 144.25 153.99

3.71% 3.71% 3.71% 3.71% 3.71% 3.70% 3.70% 3.70% 3.70% 3.69% 3.69%

1.08% 1.06% 1.04% 1.01% 0.99% 0.98% 0.96% 0.95% 0.93% 0.92% 0.91%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Netherlands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

97 135 148 195 240 257 291 374 476 598 608 874

26.16 18.93 16.55 11.50 8.32 7.49 6.59 4.93 3.55 2.76 2.68 1.41 110.86

23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00

0.87 0.63 0.55 0.38 0.28 0.25 0.22 0.16 0.12 0.09 0.09 0.05 3.70

0.23 0.17 0.15 0.10 0.07 0.07 0.06 0.04 0.03 0.02 0.02 0.01 0.98

_________________________________________________________________________________________________________

Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.43

127

THE UNITED KINGDOM

Software-As-A-Service (SaaS) Applications (US$ Million): The United Kingdom 2004 - 2014 Year

The United Kingdom

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

237.26 255.35 284.63 314.50 343.35 371.48 396.26 421.82 449.03 477.99 508.82

12.64% 12.59% 12.55% 12.50% 12.45% 12.41% 12.37% 12.33% 12.28% 12.24% 12.19%

3.67% 3.60% 3.51% 3.42% 3.34% 3.27% 3.21% 3.16% 3.11% 3.05% 3.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The United Kingdom: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

7 65 66 79 80 133 140 154 157 165 173 180

130.13 36.16 35.92 30.05 30.05 19.37 17.29 15.79 15.67 14.68 13.87 12.49 371.48

35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00

4.35 1.21 1.20 1.00 1.00 0.65 0.58 0.53 0.52 0.49 0.46 0.42 12.41

1.15 0.32 0.32 0.26 0.26 0.17 0.15 0.14 0.14 0.13 0.12 0.11 3.27

_________________________________________________________________________________________________________

London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Europe

5.44

128

UKRAINE

Software-As-A-Service (SaaS) Applications (US$ Million): Ukraine 2004 - 2014 Year

Ukraine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.50 35.76 40.77 46.06 51.38 56.64 61.55 66.75 72.39 78.51 85.14

1.73% 1.76% 1.80% 1.83% 1.86% 1.89% 1.92% 1.95% 1.98% 2.01% 2.04%

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Ukraine: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

205 295 386 406 407 473 519 568 708 722 724 788 849 868 870

10.44 6.50 4.76 4.50 4.48 3.57 3.19 2.88 2.09 2.03 2.01 1.74 1.51 1.44 1.43 4.08 56.64

18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00

0.35 0.22 0.16 0.15 0.15 0.12 0.11 0.10 0.07 0.07 0.07 0.06 0.05 0.05 0.05 0.14 1.89

0.09 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.04 0.50

_________________________________________________________________________________________________________

Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

129

6

LATIN AMERICA

6.1

EXECUTIVE SUMMARY

Market Potential for Software-As-A-Service (SaaS) Applications in Latin America (US$ Million): 2009 Country

Latent Demand US$ Million

% of Latin America

320.41 234.21 93.01 59.44 56.38 41.00 38.45 16.98 11.82 9.83 6.92 6.54 6.28 5.16 4.63 4.33 3.14 0.71 0.60 0.40 0.30 0.01 920.54

34.81% 25.44% 10.10% 6.46% 6.12% 4.45% 4.18% 1.84% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%

_________________________________________________________________________________________________________

Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Market Potential for Software-As-A-Service (SaaS) Applications in Latin America (US$ Million): 2009 Argentina Mexico

Venezuela

Other Brazil

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

130

The Market for Software-As-A-Service (SaaS) Applications in Latin America: 2004 - 2014 Year

US$ Million

% of Globe

555.37 604.60 682.03 762.59 842.25 920.54 991.96 1,066.83 1,147.45 1,234.26 1,327.74

8.60 8.53 8.40 8.28 8.18 8.10 8.05 7.99 7.94 7.88 7.83

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.2

ARGENTINA

Software-As-A-Service (SaaS) Applications (US$ Million): Argentina 2004 - 2014 Year

Argentina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

51.11 56.73 65.28 74.43 83.75 93.01 101.81 111.23 121.52 132.76 145.04

9.20% 9.38% 9.57% 9.76% 9.94% 10.10% 10.26% 10.43% 10.59% 10.76% 10.92%

0.79% 0.80% 0.80% 0.81% 0.81% 0.82% 0.83% 0.83% 0.84% 0.85% 0.85%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

131

Argentina: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

197 198 199 319 391 436 456 472 477 487 503 609 680 692 700

11.35 11.35 11.30 5.86 4.72 4.09 3.82 3.57 3.55 3.47 3.35 2.67 2.22 2.18 2.13 17.37 93.01

12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00

1.23 1.23 1.23 0.64 0.51 0.44 0.41 0.39 0.39 0.38 0.36 0.29 0.24 0.24 0.23 1.89 10.10

0.10 0.10 0.10 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.82

_________________________________________________________________________________________________________

Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.3

BELIZE Software-As-A-Service (SaaS) Applications (US$ Million): Belize 2004 - 2014

Year

Belize

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.26 0.28 0.31 0.34 0.37 0.40 0.43 0.46 0.49 0.52 0.56

0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

132

Belize: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,569 1,876 1,877 1,905 1,994

0.24 0.05 0.05 0.04 0.02 0.40

60.00 12.50 12.50 10.00 5.00 100.00

0.03 0.01 0.01 0.00 0.00 0.04

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Belize City Corozal Orange Walk Dangriga Belmopan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.4

BOLIVIA Software-As-A-Service (SaaS) Applications (US$ Million): Bolivia 2004 - 2014

Year

Bolivia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.29 4.65 5.21 5.79 6.36 6.92 7.42 7.94 8.49 9.09 9.72

0.77% 0.77% 0.76% 0.76% 0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.73%

0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bolivia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

567 796 1,031 1,309 1,492 1,547 1,652

2.88 1.71 1.04 0.53 0.31 0.26 0.18 6.92

41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00

0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75

0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.5

133

BRAZIL Software-As-A-Service (SaaS) Applications (US$ Million): Brazil 2004 - 2014

Year

Brazil

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

196.10 212.90 239.46 266.94 293.93 320.41 344.34 369.31 396.08 424.80 455.60

35.31% 35.21% 35.11% 35.00% 34.90% 34.81% 34.71% 34.62% 34.52% 34.42% 34.31%

3.04% 3.01% 2.95% 2.90% 2.86% 2.82% 2.79% 2.77% 2.74% 2.71% 2.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Brazil: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

47 107 219 225 245 248 317 324 333 337 394 433 455 466 484

42.79 24.11 9.45 8.96 8.03 7.90 5.93 5.72 5.64 5.57 4.69 4.16 3.82 3.61 3.51 176.52 320.41

13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00

4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.41 0.39 0.38 19.18 34.81

0.38 0.21 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.55 2.82

_________________________________________________________________________________________________________

Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.6

134

CHILE Software-As-A-Service (SaaS) Applications (US$ Million): Chile 2004 - 2014

Year

Chile

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

24.63 26.84 30.31 33.91 37.49 41.00 44.20 47.56 51.18 55.06 59.25

4.43% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%

0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.35% 0.35% 0.35%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Chile: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

95 723 758 792 847 857 882 978 1,026 1,033 1,136 1,200

26.29 2.02 1.86 1.73 1.52 1.49 1.39 1.14 1.05 1.03 0.79 0.69 41.00

64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00

2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45

0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36

_________________________________________________________________________________________________________

Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.7

135

COLOMBIA

Software-As-A-Service (SaaS) Applications (US$ Million): Colombia 2004 - 2014 Year

Colombia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.70 35.90 40.84 46.03 51.24 56.38 61.15 66.20 71.66 77.57 83.97

5.89% 5.94% 5.99% 6.04% 6.08% 6.12% 6.16% 6.20% 6.24% 6.28% 6.32%

0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.49%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Colombia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

101 260 263 554 558 844 872 921 991 1,007 1,111 1,244 1,296 1,321 1,354

25.57 7.39 7.22 2.94 2.91 1.53 1.43 1.29 1.12 1.08 0.82 0.63 0.56 0.52 0.49 0.89 56.38

45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00

2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.12

0.23 0.07 0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.50

_________________________________________________________________________________________________________

Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.8

136

COSTA RICA

Software-As-A-Service (SaaS) Applications (US$ Million): Costa Rica 2004 - 2014 Year

Costa Rica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.76 6.31 7.16 8.06 8.95 9.83 10.64 11.50 12.42 13.42 14.50

1.04% 1.04% 1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Costa Rica: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

475 753 920 1,002 1,128 1,129 1,413

3.55 1.87 1.29 1.09 0.80 0.80 0.42 9.83

36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00

0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07

0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.09

_________________________________________________________________________________________________________

San Jose Alajuela Cartago Puntarenas Limon Heredia Liberia Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.9

ECUADOR

Software-As-A-Service (SaaS) Applications (US$ Million): Ecuador 2004 - 2014 Year

Ecuador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

10.93 11.75 13.07 14.42 15.72 16.98 18.09 19.23 20.44 21.73 23.10

1.97% 1.94% 1.92% 1.89% 1.87% 1.84% 1.82% 1.80% 1.78% 1.76% 1.74%

0.17% 0.17% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

137

Ecuador: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

265 360 1,073 1,210 1,216 1,233 1,285 1,298 1,356

7.22 5.25 0.93 0.68 0.66 0.64 0.57 0.55 0.49 16.98

42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00

0.78 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.84

0.06 0.05 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15

_________________________________________________________________________________________________________

Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.10

EL SALVADOR

Software-As-A-Service (SaaS) Applications (US$ Million): El Salvador 2004 - 2014 Year

El Salvador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.82 4.15 4.68 5.22 5.75 6.28 6.75 7.25 7.78 8.35 8.97

0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

El Salvador: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

481 1,017 1,214 1,429 1,454 1,570

3.54 1.06 0.67 0.40 0.36 0.24 6.28

56.44 16.93 10.67 6.38 5.77 3.80 100.00

0.38 0.12 0.07 0.04 0.04 0.03 0.68

0.03 0.01 0.01 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.11

138

FRENCH GUIANA

Software-As-A-Service (SaaS) Applications (US$ Million): French Guiana 2004 2014 Year

French Guiana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.19 0.20 0.23 0.25 0.27 0.30 0.32 0.34 0.36 0.38 0.41

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

French Guiana: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,624 1,925 1,945 1,974 2,029

0.20 0.03 0.03 0.02 0.01 0.30

66.67 11.67 10.00 8.33 3.33 100.00

0.02 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Cayenne Kourou Remire Saint Laurent Sinnamary Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.12

GUATEMALA

Software-As-A-Service (SaaS) Applications (US$ Million): Guatemala 2004 - 2014 Year

Guatemala

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.02 7.67 8.68 9.74 10.79 11.82 12.77 13.76 14.84 15.99 17.24

1.26% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.30% 1.30%

0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

139

Guatemala: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

231 1,235 1,262 1,432 1,438 1,453 1,460 1,484

8.75 0.64 0.60 0.40 0.39 0.36 0.36 0.32 11.82

74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00

0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.10

_________________________________________________________________________________________________________

Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.13

GUYANA

Software-As-A-Service (SaaS) Applications (US$ Million): Guyana 2004 - 2014 Year

Guyana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.43 0.47 0.53 0.59 0.65 0.71 0.76 0.82 0.87 0.94 1.01

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Guyana: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,310 1,824 1,869 1,949 2,018

0.53 0.08 0.05 0.03 0.01 0.71

75.19 11.28 7.52 4.14 1.88 100.00

0.06 0.01 0.01 0.00 0.00 0.08

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Georgetown Linden New Amsterdam Corriverton Mahaicony Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.14

140

HONDURAS

Software-As-A-Service (SaaS) Applications (US$ Million): Honduras 2004 - 2014 Year

Honduras

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.55 2.79 3.16 3.56 3.95 4.33 4.69 5.07 5.47 5.91 6.38

0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Honduras: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

739 914 1,617 1,625 1,639 1,728 1,780 1,805 1,829 1,847 1,854

1.94 1.30 0.20 0.20 0.18 0.13 0.10 0.08 0.08 0.06 0.06 4.33

44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00

0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.15

141

MEXICO

Software-As-A-Service (SaaS) Applications (US$ Million): Mexico 2004 - 2014 Year

Mexico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

149.19 160.65 179.18 198.08 216.37 234.21 249.95 266.20 283.50 301.93 321.55

26.86% 26.57% 26.27% 25.98% 25.69% 25.44% 25.20% 24.95% 24.71% 24.46% 24.22%

2.31% 2.27% 2.21% 2.15% 2.10% 2.06% 2.03% 1.99% 1.96% 1.93% 1.90%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Mexico: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

24 178 215 217 232 244 246 250 344 345 351 375 378 401 403

66.55 12.81 9.68 9.59 8.54 8.18 7.94 7.78 5.46 5.46 5.39 4.92 4.91 4.57 4.53 67.89 234.21

28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00

7.23 1.39 1.05 1.04 0.93 0.89 0.86 0.85 0.59 0.59 0.59 0.53 0.53 0.50 0.49 7.38 25.44

0.59 0.11 0.09 0.08 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.60 2.06

_________________________________________________________________________________________________________

Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.16

142

NICARAGUA

Software-As-A-Service (SaaS) Applications (US$ Million): Nicaragua 2004 - 2014 Year

Nicaragua

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.01 2.16 2.41 2.66 2.91 3.14 3.35 3.57 3.80 4.05 4.31

0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nicaragua: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

855 1,186 1,589 1,629 1,677 1,698 1,818 1,836 1,838

1.49 0.71 0.22 0.19 0.16 0.15 0.08 0.07 0.07 3.14

47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00

0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.17

PANAMA

Software-As-A-Service (SaaS) Applications (US$ Million): Panama 2004 - 2014 Year

Panama

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.89 3.19 3.66 4.16 4.66 5.16 5.63 6.13 6.68 7.27 7.92

0.52% 0.53% 0.54% 0.55% 0.55% 0.56% 0.57% 0.57% 0.58% 0.59% 0.60%

0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

143

Panama: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

513 1,306 1,434 1,459 1,578 1,580 1,825 1,835

3.24 0.54 0.39 0.36 0.23 0.23 0.08 0.08 5.16

62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00

0.35 0.06 0.04 0.04 0.03 0.02 0.01 0.01 0.56

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.18

PARAGUAY

Software-As-A-Service (SaaS) Applications (US$ Million): Paraguay 2004 - 2014 Year

Paraguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.83 3.08 3.46 3.86 4.25 4.63 4.97 5.33 5.72 6.14 6.58

0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Paraguay: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

592 1,416 1,500 1,501 1,533 1,747 1,775 1,776 1,810 1,811 1,833

2.77 0.42 0.30 0.30 0.27 0.12 0.10 0.10 0.08 0.08 0.08 4.63

59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00

0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Asuncion Puerto Stroessner San Lorenzo Pedro Juan Caballero Fernando de la Mora Encarnacion Pilar Concepción Villarrica Coronel Oviedo Caaguazu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.19

144

PERU

Software-As-A-Service (SaaS) Applications (US$ Million): Peru 2004 - 2014 Year

Peru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.71 23.96 27.42 31.08 34.78 38.45 41.90 45.56 49.55 53.89 58.60

3.91% 3.96% 4.02% 4.08% 4.13% 4.18% 4.22% 4.27% 4.32% 4.37% 4.41%

0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Peru: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

118 591 618 670 762 883 909 958 973 1,069 1,203 1,217

21.57 2.77 2.62 2.30 1.85 1.39 1.31 1.19 1.16 0.93 0.68 0.66 38.45

56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00

2.34 0.30 0.28 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.18

0.19 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.34

_________________________________________________________________________________________________________

Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.20

145

SURINAME

Software-As-A-Service (SaaS) Applications (US$ Million): Suriname 2004 - 2014 Year

Suriname

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.36 0.40 0.45 0.50 0.55 0.60 0.65 0.70 0.75 0.81 0.87

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Suriname: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,314 1,904 1,993 2,027 2,058

0.53 0.04 0.02 0.01 0.01 0.60

87.39 6.72 3.36 1.68 0.84 100.00

0.06 0.00 0.00 0.00 0.00 0.07

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.21

THE FALKLAND ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): The Falkland Islands 2004 - 2014 Year

The Falkland Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

146

The Falkland Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,019

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Stanley Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

6.22

URUGUAY

Software-As-A-Service (SaaS) Applications (US$ Million): Uruguay 2004 - 2014 Year

Uruguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.72 4.10 4.69 5.30 5.93 6.54 7.12 7.73 8.39 9.12 9.90

0.67% 0.68% 0.69% 0.70% 0.70% 0.71% 0.72% 0.72% 0.73% 0.74% 0.75%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Uruguay: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

380 1,487 1,511 1,573 1,593 1,674 1,685 1,707 1,715

4.87 0.32 0.29 0.24 0.22 0.16 0.16 0.14 0.14 6.54

74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00

0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Latin America

6.23

147

VENEZUELA

Software-As-A-Service (SaaS) Applications (US$ Million): Venezuela 2004 - 2014 Year

Venezuela

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.84 36.41 41.85 47.66 53.57 59.44 65.01 70.96 77.45 84.53 92.27

5.91% 6.02% 6.14% 6.25% 6.36% 6.46% 6.55% 6.65% 6.75% 6.85% 6.95%

0.51% 0.51% 0.52% 0.52% 0.52% 0.52% 0.53% 0.53% 0.54% 0.54% 0.54%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Venezuela: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

152 312 352 438 500 660 668 827 852 938 944 964 969 975 1,010

15.87 6.03 5.36 4.04 3.36 2.36 2.31 1.57 1.49 1.23 1.22 1.18 1.17 1.16 1.07 10.00 59.44

26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00

1.72 0.66 0.58 0.44 0.37 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.09 6.46

0.14 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.09 0.52

_________________________________________________________________________________________________________

Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

148

7

NORTH AMERICA & THE CARIBBEAN

7.1

EXECUTIVE SUMMARY

Market Potential for Software-As-A-Service (SaaS) Applications in North America & the Caribbean (US$ Million): 2009 Country

Latent Demand US$ Million

% of North America & the Caribbean

2,516.23 220.22 15.08 13.14 9.01 4.02 2.74 2.32 1.20 1.16 0.96 0.78 0.67 0.48 0.39 0.33 0.27 0.21 0.21 0.19 0.17 0.16 0.15 0.13 0.08 0.07 2,790.36

90.18% 7.89% 0.54% 0.47% 0.32% 0.14% 0.10% 0.08% 0.04% 0.04% 0.03% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

149

Market Potential for Software-As-A-Service (SaaS) Applications in North America & the Caribbean (US$ Million): 2009

Canada Dom inican Republic Puerto Rico Other

The United States

The Market for Software-As-A-Service (SaaS) Applications in North America & the Caribbean: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,343.91 1,507.42 1,813.43 2,141.99 2,469.83 2,790.36 3,070.94 3,367.75 3,693.58 4,051.31 4,444.08

20.81 21.28 22.34 23.26 23.99 24.56 24.91 25.23 25.55 25.87 26.19

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.2

150

ANTIGUA AND BARBUDA

Software-As-A-Service (SaaS) Applications (US$ Million): Antigua and Barbuda 2004 - 2014 Year

Antigua and Barbuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.13 0.14 0.16 0.17 0.19 0.21 0.22 0.24 0.25 0.27 0.29

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Antigua and Barbuda: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,612 2,057

0.20 0.01 0.21

97.30 2.70 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint John's Codrington Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.3

ARUBA Software-As-A-Service (SaaS) Applications (US$ Million): Aruba 2004 - 2014

Year

Aruba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.25 0.27 0.30 0.33 0.36 0.39 0.41 0.44 0.47 0.50 0.53

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

151

Aruba: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,602 1,655

0.21 0.18 0.39

54.05 45.95 100.00

0.01 0.01 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Oranjestad Sint Nicolaas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.4

BARBADOS

Software-As-A-Service (SaaS) Applications (US$ Million): Barbados 2004 - 2014 Year

Barbados

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.60 0.65 0.72 0.81 0.88 0.96 1.03 1.10 1.18 1.26 1.35

0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Barbados: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,060

0.96 0.96

100.00 100.00

0.03 0.03

0.01 0.01

_________________________________________________________________________________________________________

Bridgetown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.5

152

BERMUDA

Software-As-A-Service (SaaS) Applications (US$ Million): Bermuda 2004 - 2014 Year

Bermuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.48 0.52 0.59 0.65 0.72 0.78 0.84 0.91 0.97 1.04 1.12

0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Bermuda: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,366 1,489

0.47 0.31 0.78

60.00 40.00 100.00

0.02 0.01 0.03

0.00 0.00 0.01

_________________________________________________________________________________________________________

Hamilton Saint George Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.6

CANADA

Software-As-A-Service (SaaS) Applications (US$ Million): Canada 2004 - 2014 Year

Canada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

141.40 152.02 169.26 186.82 203.74 220.22 234.69 249.60 265.45 282.30 300.23

10.52% 10.08% 9.33% 8.72% 8.25% 7.89% 7.64% 7.41% 7.19% 6.97% 6.76%

2.19% 2.15% 2.08% 2.03% 1.98% 1.94% 1.90% 1.87% 1.84% 1.80% 1.77%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

153

Canada: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

26 34 94 156 186 196 202 318 498 521 690 698 764 888 927

65.86 56.13 26.54 15.74 12.22 11.43 11.03 5.90 3.36 3.17 2.19 2.15 1.84 1.38 1.27 220.22

29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00

2.36 2.01 0.95 0.56 0.44 0.41 0.40 0.21 0.12 0.11 0.08 0.08 0.07 0.05 0.05 7.89

0.58 0.49 0.23 0.14 0.11 0.10 0.10 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.94

_________________________________________________________________________________________________________

Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.7

CUBA Software-As-A-Service (SaaS) Applications (US$ Million): Cuba 2004 - 2014

Year

Cuba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.16 5.68 6.48 7.32 8.17 9.01 9.80 10.63 11.54 12.52 13.58

0.38% 0.38% 0.36% 0.34% 0.33% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31%

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

154

Cuba: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

385 1,080 1,236 1,339 1,391 1,409 1,530 1,536 1,549 1,553 1,557

4.77 0.90 0.64 0.51 0.45 0.44 0.28 0.27 0.26 0.26 0.25 9.01

52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00

0.17 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.32

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.8

DOMINICA

Software-As-A-Service (SaaS) Applications (US$ Million): Dominica 2004 - 2014 Year

Dominica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.06 0.06 0.07 0.08 0.08 0.09 0.10 0.10 0.11 0.12

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Dominica: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,865 2,045 2,046 2,047 2,048

0.05 0.01 0.01 0.01 0.01 0.08

64.71 8.82 8.82 8.82 8.82 100.00

0.00 0.00 0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Roseau Berekua Marigot Portsmouth Saint Joseph Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.9

155

DOMINICAN REPUBLIC

Software-As-A-Service (SaaS) Applications (US$ Million): Dominican Republic 2004 - 2014 Year

Dominican Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

8.58 9.46 10.80 12.22 13.66 15.08 16.41 17.82 19.35 21.01 22.82

0.64% 0.63% 0.60% 0.57% 0.55% 0.54% 0.53% 0.53% 0.52% 0.52% 0.51%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Dominican Republic: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

214 732 1,194 1,248 1,279 1,398 1,466 1,467 1,485

9.75 1.97 0.70 0.62 0.58 0.44 0.35 0.35 0.32 15.08

64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00

0.35 0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.54

0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.10

156

GREENLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Greenland 2004 - 2014 Year

Greenland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.13 0.15 0.16 0.18 0.19 0.20 0.21 0.23 0.24 0.25

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Greenland: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067

0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.19

28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Nuuk Holsteinsborg Jakobshavn Egedesminde Sukkertoppen Julianehab Christianshab Frederikshab Narsarsuaq Nanortalik Scoresbysund Thule Godhavn Uppernavik Ammassalik Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.11

157

GRENADA

Software-As-A-Service (SaaS) Applications (US$ Million): Grenada 2004 - 2014 Year

Grenada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.12 0.13 0.15 0.16 0.17 0.18 0.19 0.20 0.21 0.22

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Grenada: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,717 1,929

0.13 0.03 0.17

80.00 20.00 100.00

0.00 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint George's Gouyave Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.12

GUADELOUPE

Software-As-A-Service (SaaS) Applications (US$ Million): Guadeloupe 2004 - 2014 Year

Guadeloupe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.43 0.46 0.51 0.57 0.62 0.67 0.71 0.76 0.81 0.86 0.92

0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

158

Guadeloupe: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,623 1,817 1,842 1,862 1,871 1,879 1,887 1,895 1,896 1,940

0.20 0.08 0.07 0.06 0.05 0.05 0.05 0.04 0.04 0.03 0.67

29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.13

HAITI

Software-As-A-Service (SaaS) Applications (US$ Million): Haiti 2004 - 2014 Year

Haiti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.73 1.86 2.08 2.31 2.53 2.74 2.94 3.13 3.35 3.57 3.81

0.13% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Haiti: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

741 1,526 1,693 1,702 1,703 1,795

1.93 0.28 0.15 0.15 0.15 0.09 2.74

70.39 10.12 5.51 5.36 5.36 3.27 100.00

0.07 0.01 0.01 0.01 0.01 0.00 0.10

0.02 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.14

159

JAMAICA

Software-As-A-Service (SaaS) Applications (US$ Million): Jamaica 2004 - 2014 Year

Jamaica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.53 1.64 1.81 1.99 2.15 2.32 2.45 2.59 2.74 2.90 3.07

0.11% 0.11% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Jamaica: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

829 1,540 1,603 1,738 1,762 1,902

1.57 0.27 0.21 0.12 0.10 0.04 2.32

67.83 11.50 9.04 5.30 4.52 1.81 100.00

0.06 0.01 0.01 0.00 0.00 0.00 0.08

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.15

MARTINIQUE

Software-As-A-Service (SaaS) Applications (US$ Million): Martinique 2004 - 2014 Year

Martinique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.74 0.80 0.89 0.99 1.08 1.16 1.24 1.32 1.41 1.50 1.60

0.06% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

160

Martinique: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,247 1,689 1,770 1,794 1,826 1,861 1,952 1,953

0.62 0.15 0.10 0.09 0.08 0.06 0.03 0.03 1.16

53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Ducos Saint Pierre Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.16

PUERTO RICO

Software-As-A-Service (SaaS) Applications (US$ Million): Puerto Rico 2004 - 2014 Year

Puerto Rico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.35 9.84 10.72 11.59 12.38 13.14 13.74 14.35 14.98 15.64 16.33

0.70% 0.65% 0.59% 0.54% 0.50% 0.47% 0.45% 0.43% 0.41% 0.39% 0.37%

0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

161

Puerto Rico: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

538 816 900 906 1,054 1,174 1,190 1,191 1,227 1,323 1,383 1,462 1,513 1,539 1,583

3.02 1.61 1.32 1.31 0.98 0.73 0.70 0.70 0.65 0.52 0.45 0.35 0.29 0.27 0.23 13.14

22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00

0.11 0.06 0.05 0.05 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.47

0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.17

ST. KITTS AND NEVIS

Software-As-A-Service (SaaS) Applications (US$ Million): St. Kitts and Nevis 2004 2014 Year

St. Kitts and Nevis

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.08 0.09 0.10 0.12 0.13 0.14 0.15 0.16 0.17 0.19

0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

St. Kitts and Nevis: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,741 2,053

0.12 0.01 0.13

95.00 5.00 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Basseterre Charlestown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.18

162

ST. LUCIA

Software-As-A-Service (SaaS) Applications (US$ Million): St. Lucia 2004 - 2014 Year

St. Lucia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.14 0.15 0.17 0.19 0.21 0.22 0.24 0.26 0.28 0.30

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

St. Lucia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,665 1,917

0.17 0.04 0.21

82.81 17.19 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Castries Vieux Fort Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.19

ST. VINCENT AND THE GRENADINES

Software-As-A-Service (SaaS) Applications (US$ Million): St. Vincent and the Grenadines 2004 - 2014 Year

St. Vincent and the Grenadines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.10 0.12 0.13 0.14 0.16 0.17 0.18 0.19 0.21 0.22

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

163

St. Vincent and the Grenadines: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,696 2,040

0.15 0.01 0.16

95.00 5.00 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Kingstown Georgetown Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.20

THE BAHAMAS

Software-As-A-Service (SaaS) Applications (US$ Million): The Bahamas 2004 2014 Year

The Bahamas

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.77 0.82 0.92 1.01 1.11 1.20 1.28 1.36 1.45 1.54 1.64

0.06% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Bahamas: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,039 1,650

1.02 0.18 1.20

84.91 15.09 100.00

0.04 0.01 0.04

0.01 0.00 0.01

_________________________________________________________________________________________________________

Nassau Freeport Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.21

164

THE BRITISH VIRGIN ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): The British Virgin Islands 2004 - 2014 Year

The British Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.10 0.12 0.13 0.14 0.15 0.15 0.16 0.17 0.18 0.19

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The British Virgin Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,705

0.15 0.15

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Road Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.22

THE CAYMAN ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): The Cayman Islands 2004 - 2014 Year

The Cayman Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.22 0.24 0.26 0.29 0.31 0.33 0.35 0.37 0.39 0.41 0.43

0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

165

The Cayman Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,630 1,779 1,956 2,014

0.19 0.10 0.03 0.01 0.33

58.33 29.17 8.33 4.17 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

George Town West Bay Savannah Bodden Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.23

THE NETHERLANDS ANTILLES

Software-As-A-Service (SaaS) Applications (US$ Million): The Netherlands Antilles 2004 - 2014 Year

The Netherlands Antilles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.32 0.34 0.38 0.41 0.45 0.48 0.51 0.54 0.56 0.60 0.63

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Netherlands Antilles: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,382 1,986 2,069

0.45 0.02 0.00 0.48

94.70 4.55 0.76 100.00

0.02 0.00 0.00 0.02

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Willemstad Philipsburg Kralendijk Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.24

166

THE U.S. VIRGIN ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): The U.S. Virgin Islands 2004 - 2014 Year

The U.S. Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.18 0.19 0.21 0.23 0.25 0.27 0.29 0.31 0.32 0.34 0.36

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The U.S. Virgin Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,684 1,933 1,934 1,972 2,007 2,038

0.16 0.03 0.03 0.02 0.02 0.01 0.27

57.58 12.12 12.12 9.09 6.06 3.03 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.25

167

THE UNITED STATES

Software-As-A-Service (SaaS) Applications (US$ Million): The United States 2004 2014 Year

The United States

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,168.92 1,319.10 1,603.50 1,910.00 2,216.50 2,516.23 2,778.45 3,056.30 3,361.93 3,698.12 4,067.93

86.98% 87.51% 88.42% 89.17% 89.74% 90.18% 90.48% 90.75% 91.02% 91.28% 91.54%

18.10% 18.62% 19.75% 20.74% 21.53% 22.15% 22.54% 22.90% 23.26% 23.62% 23.98%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The United States: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1 3 4 11 15 20 21 22 25 27 28 36 45 48 51

572.40 207.21 190.47 110.87 98.28 70.20 69.39 68.32 66.47 63.71 63.33 53.01 45.20 42.20 41.11 754.05 2516.23

22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00

20.51 7.43 6.83 3.97 3.52 2.52 2.49 2.45 2.38 2.28 2.27 1.90 1.62 1.51 1.47 27.02 90.18

5.04 1.82 1.68 0.98 0.87 0.62 0.61 0.60 0.59 0.56 0.56 0.47 0.40 0.37 0.36 6.64 22.15

_________________________________________________________________________________________________________

New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

North America & the Caribbean

7.26

168

TRINIDAD AND TOBAGO

Software-As-A-Service (SaaS) Applications (US$ Million): Trinidad and Tobago 2004 - 2014 Year

Trinidad and Tobago

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.39 2.61 2.95 3.31 3.67 4.02 4.34 4.67 5.03 5.42 5.84

0.18% 0.17% 0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Trinidad and Tobago: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

767 1,009 1,075 1,635

1.83 1.08 0.92 0.19 4.02

45.67 26.77 22.83 4.72 100.00

0.07 0.04 0.03 0.01 0.14

0.02 0.01 0.01 0.00 0.04

_________________________________________________________________________________________________________

Port-of-Spain San Fernando Arima Scarborough Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

169

8

OCEANA

8.1

EXECUTIVE SUMMARY

Market Potential for Software-As-A-Service (SaaS) Applications in Oceana (US$ Million): 2009 Country

Latent Demand US$ Million

% of Oceana

133.36 19.49 0.88 0.80 0.55 0.43 0.21 0.16 0.15 0.14 0.13 0.09 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 156.60

85.16% 12.45% 0.56% 0.51% 0.35% 0.28% 0.14% 0.10% 0.09% 0.09% 0.08% 0.06% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

Australia New Zealand Fiji French Polynesia New Caledonia Guam Western Samoa The Northern Mariana Island Tonga Solomon Islands Vanuatu American Samoa Micronesia Federation Kiribati Cook Islands Palau Marshall Islands Wallis and Futuna Nauru Norfolk Island Pacific Islands Trust Christmas Island Tuvalu Niue Tokelau Other Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

170

Market Potential for Software-As-A-Service (SaaS) Applications in Oceana (US$ Million): 2009

New Zealand Fiji French Polynesia Other Australia

The Market for Software-As-A-Service (SaaS) Applications in Oceana: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

97.48 105.46 118.20 131.30 144.09 156.60 167.80 179.44 191.89 205.19 219.43

1.51 1.49 1.46 1.43 1.40 1.38 1.36 1.34 1.33 1.31 1.29

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.2

AMERICAN SAMOA

Software-As-A-Service (SaaS) Applications (US$ Million): American Samoa 2004 2014 Year

American Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.06 0.07 0.07 0.08 0.09 0.09 0.10 0.11 0.11 0.12

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

171

American Samoa: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,947 1,996 1,997 2,030 2,031

0.03 0.02 0.02 0.01 0.01 0.09

33.33 22.22 22.22 11.11 11.11 100.00

0.02 0.01 0.01 0.01 0.01 0.06

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Pago Pago Leone Fagatogo Vaitogi Utulei Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.3

AUSTRALIA

Software-As-A-Service (SaaS) Applications (US$ Million): Australia 2004 - 2014 Year

Australia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

82.72 89.56 100.45 111.66 122.63 133.36 142.99 153.00 163.71 175.17 187.43

84.86% 84.92% 84.98% 85.05% 85.11% 85.16% 85.21% 85.26% 85.32% 85.37% 85.42%

1.28% 1.26% 1.24% 1.21% 1.19% 1.17% 1.16% 1.15% 1.13% 1.12% 1.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Australia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

55 56 106 184 301 429 727 728 889 1,055 1,086 1,171 1,224

39.10 38.56 24.35 12.29 6.27 4.20 1.99 1.98 1.38 0.97 0.88 0.74 0.65 133.36

29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00

24.97 24.63 15.55 7.85 4.00 2.69 1.27 1.27 0.88 0.62 0.56 0.47 0.41 85.16

0.34 0.34 0.21 0.11 0.06 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.17

_________________________________________________________________________________________________________

Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.4

172

CHRISTMAS ISLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Christmas Island 2004 2014 Year

Christmas Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Christmas Island: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,052

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

The Settlement Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.5

COOK ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): Cook Islands 2004 - 2014 Year

Cook Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.02 0.02 0.03 0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

173

Cook Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,939

0.03 0.03

100.00 100.00

0.02 0.02

0.00 0.00

_________________________________________________________________________________________________________

Avarua Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.6

FIJI Software-As-A-Service (SaaS) Applications (US$ Million): Fiji 2004 - 2014

Year

Fiji

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.55 0.59 0.67 0.74 0.81 0.88 0.95 1.01 1.08 1.16 1.24

0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Fiji: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

Suva Nadi

1,127 1,821

0.80 0.08 0.88

90.91 9.09 100.00

0.51 0.05 0.56

0.01 0.00 0.01

_________________________________________________________________________________________________________

Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.7

174

FRENCH POLYNESIA

Software-As-A-Service (SaaS) Applications (US$ Million): French Polynesia 2004 2014 Year

French Polynesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.48 0.53 0.59 0.66 0.73 0.80 0.86 0.93 1.00 1.07 1.15

0.49% 0.50% 0.50% 0.50% 0.51% 0.51% 0.51% 0.52% 0.52% 0.52% 0.53%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

French Polynesia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,417 1,662 1,764 1,873 1,924 2,004

0.42 0.17 0.10 0.05 0.03 0.02 0.80

52.17 21.74 13.04 6.52 4.35 2.17 100.00

0.27 0.11 0.07 0.03 0.02 0.01 0.51

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.8

GUAM Software-As-A-Service (SaaS) Applications (US$ Million): Guam 2004 - 2014

Year

Guam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.28 0.30 0.33 0.37 0.40 0.43 0.46 0.49 0.52 0.56 0.59

0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

175

Guam: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,598 1,750 1,819 2,009 2,041

0.22 0.11 0.08 0.02 0.01 0.43

49.80 26.17 18.61 3.63 1.79 100.00

0.14 0.07 0.05 0.01 0.00 0.28

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Dededo Tamuning Santa Rita Talofofo Agana Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.9

KIRIBATI

Software-As-A-Service (SaaS) Applications (US$ Million): Kiribati 2004 - 2014 Year

Kiribati

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Kiribati: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,903

0.04 0.04

100.00 100.00

0.03 0.03

0.00 0.00

_________________________________________________________________________________________________________

Tarawa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.10

176

MARSHALL ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): Marshall Islands 2004 2014 Year

Marshall Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Marshall Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,995

0.02 0.02

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Majuro Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.11

MICRONESIA FEDERATION

Software-As-A-Service (SaaS) Applications (US$ Million): Micronesia Federation 2004 - 2014 Year

Micronesia Federation

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.03 0.04 0.04 0.04 0.05 0.05 0.05 0.06 0.06 0.06

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

177

Micronesia Federation: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,884

0.05 0.05

100.00 100.00

0.03 0.03

0.00 0.00

_________________________________________________________________________________________________________

Palikir Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.12

NAURU

Software-As-A-Service (SaaS) Applications (US$ Million): Nauru 2004 - 2014 Year

Nauru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Nauru: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,026

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Yaren Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.13

178

NEW CALEDONIA

Software-As-A-Service (SaaS) Applications (US$ Million): New Caledonia 2004 2014 Year

New Caledonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.35 0.37 0.42 0.46 0.51 0.55 0.58 0.62 0.66 0.70 0.75

0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%

0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

New Caledonia: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,414 1,910 1,967 1,968 1,999 2,020 2,054

0.42 0.04 0.03 0.03 0.02 0.01 0.01 0.55

76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00

0.27 0.02 0.02 0.02 0.01 0.01 0.00 0.35

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.14

NEW ZEALAND

Software-As-A-Service (SaaS) Applications (US$ Million): New Zealand 2004 - 2014 Year

New Zealand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

12.42 13.37 14.91 16.49 18.01 19.49 20.80 22.15 23.59 25.13 26.76

12.74% 12.68% 12.62% 12.56% 12.50% 12.45% 12.40% 12.35% 12.30% 12.25% 12.20%

0.19% 0.19% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

179

New Zealand: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

259 636 647 965 1,100 1,107 1,161 1,256 1,300 1,433 1,445 1,449 1,451 1,479 1,497

7.41 2.50 2.43 1.18 0.84 0.83 0.75 0.61 0.55 0.40 0.38 0.37 0.37 0.33 0.31 0.24 19.49

38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00

4.73 1.59 1.55 0.75 0.54 0.53 0.48 0.39 0.35 0.25 0.24 0.24 0.23 0.21 0.20 0.16 12.45

0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17

_________________________________________________________________________________________________________

Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.15

NIUE

Software-As-A-Service (SaaS) Applications (US$ Million): Niue 2004 - 2014 Year

Niue

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Niue: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,076

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Alofi Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.16

180

NORFOLK ISLAND

Software-As-A-Service (SaaS) Applications (US$ Million): Norfolk Island 2004 2014 Year

Norfolk Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Norfolk Island: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,034

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Kingston Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.17

PALAU

Software-As-A-Service (SaaS) Applications (US$ Million): Palau 2004 - 2014 Year

Palau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

181

Palau: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,987

0.02 0.02

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Koror Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.18

SOLOMON ISLANDS

Software-As-A-Service (SaaS) Applications (US$ Million): Solomon Islands 2004 2014 Year

Solomon Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.10 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.20

0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Solomon Islands: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,710

0.14 0.14

100.00 100.00

0.09 0.09

0.00 0.00

_________________________________________________________________________________________________________

Honiara Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.19

182

THE NORTHERN MARIANA ISLAND

Software-As-A-Service (SaaS) Applications (US$ Million): The Northern Mariana Island 2004 - 2014 Year

The Northern Mariana Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.11 0.12 0.13 0.14 0.16 0.17 0.18 0.19 0.20 0.21

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Northern Mariana Island: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,687

0.16 0.16

100.00 100.00

0.10 0.10

0.00 0.00

_________________________________________________________________________________________________________

Saipan Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.20

TOKELAU

Software-As-A-Service (SaaS) Applications (US$ Million): Tokelau 2004 - 2014 Year

Tokelau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

183

Tokelau: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,077

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Tokelau Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.21

TONGA

Software-As-A-Service (SaaS) Applications (US$ Million): Tonga 2004 - 2014 Year

Tonga

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.11 0.12 0.13 0.14 0.15 0.15 0.16 0.17 0.17 0.18

0.11% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tonga: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,699

0.15 0.15

100.00 100.00

0.09 0.09

0.00 0.00

_________________________________________________________________________________________________________

Nuku'alofa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.22

184

TUVALU

Software-As-A-Service (SaaS) Applications (US$ Million): Tuvalu 2004 - 2014 Year

Tuvalu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Tuvalu: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,072

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Funafuti Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.23

VANUATU

Software-As-A-Service (SaaS) Applications (US$ Million): Vanuatu 2004 - 2014 Year

Vanuatu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.08 0.09 0.11 0.12 0.13 0.14 0.15 0.17 0.18 0.20

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

185

Vanuatu: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,723

0.13 0.13

100.00 100.00

0.08 0.08

0.00 0.00

_________________________________________________________________________________________________________

Port Vila Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.24

WALLIS AND FUTUNA

Software-As-A-Service (SaaS) Applications (US$ Million): Wallis and Futuna 2004 2014 Year

Wallis and Futuna

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Wallis and Futuna: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,025

0.01 0.01

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Mata-Utu Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

Oceana

8.25

186

WESTERN SAMOA

Software-As-A-Service (SaaS) Applications (US$ Million): Western Samoa 2004 2014 Year

Western Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.13 0.14 0.16 0.18 0.19 0.21 0.23 0.25 0.27 0.29 0.31

0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Western Samoa: Software-As-A-Service (SaaS) Applications in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,600

0.21 0.21

100.00 100.00

0.14 0.14

0.00 0.00

_________________________________________________________________________________________________________

Apia Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

© 2008 Icon Group International, Inc.

187

9 9.1

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS DISCLAIMERS & SAFE HARBOR

Summary Disclaimer. This publication ("Report") does not constitute legal, valuation, tax, or financial consulting advice. Nor is it a statement on the performance, management capability or future potential (good or bad) of the company(ies), industry(ies), product(s), region(s), city(ies) or country(ies) discussed. It is offered as an information service to clients, associates, and academicians. Those interested in specific guidance for legal, strategic, and/or financial or accounting matters should seek competent professional assistance from their own advisors. Information was furnished to Icon Group International, Inc. ("Icon Group"), and its subsidiaries, by its internal researchers and/or extracted from public filings, or sources available within the public domain, including other information providers (e.g. EDGAR filings, national organizations and international organizations). Icon Group does not promise or warrant that we will obtain information from any particular independent source. Published regularly by Icon Group, this and similar reports provide analysis on cities, countries, industries, and/or foreign and domestic companies which may or may not be publicly traded. Icon Group reports are used by various companies and persons including consulting firms, investment officers, pension fund managers, registered representatives, and other financial service professionals. Any commentary, observations or discussion by Icon Group about a country, city, region, industry or company does not constitute a recommendation to buy or sell company shares or make investment decisions. Further, the financial condition or outlook for each industry, city, country, or company may change after the date of the publication, and Icon Group does not warrant, promise or represent that it will provide report users with notice of that change, nor will Icon Group promise updates on the information presented. Safe Harbor for Forward-Looking Statements. Icon Group reports, including the present report, make numerous forward-looking statements which should be treated as such. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995, and similar local laws. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's, city's, country's or industry's actual results or outlook in future periods to differ materially from those forecasted. These risks and uncertainties include, among other things, product price volatility, exchange rate volatility, regulation volatility, product demand volatility, data inaccuracies, computer- or software-generated calculation inaccuracies, market competition, changes in management style, changes in corporate strategy, and risks inherent in international and corporate operations. Forward-looking statements can be identified in statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate,'' "estimate," "expect,'' "project,'' "intend,'' "plan,'' "feel", "think", "hear," "guess," "forecast," "believe," and other words and terms of similar meaning in connection with any discussion of future operating, economic or financial performance. This equally applies to all statements relating to an industry, city, country, region, economic variable or company financial situation. Icon Group recommends that the reader follow the advice of Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance, who has been quoted to say, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn't well known … Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." Similar recommendations apply to decisions relating to industry studies, product category studies, corporate strategies discussions and country evaluations. In the case of Icon Group reports, many factors can affect the actual outcome of the period discussed, including exchange rate volatility, changes in accounting standards, the lack of oversight or comparability in accounting standards, changes in economic conditions, changes in competition, changes in the global economy, changes in source data quality, changes in reported data quality, changes in methodology and similar factors. Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or econometric models that Icon Group believes to be reliable, we do not guarantee their accuracy, reliability, quality, and any such information, or resulting analyses, may be incomplete, rounded, inaccurate or condensed. All estimates included in this report are subject to change without notice. This report is for informational purposes only and is not

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intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer.

9.2

ICON GROUP INTERNATIONAL, AGREEMENT PROVISIONS

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Ownership. User agrees that Icon Group International, Inc. ("Icon Group") and its subsidiaries retain all rights, title and interests, including copyright and other proprietary rights, in this report and all material, including but not limited to text, images, and other multimedia data, provided or made available as part of this report ("Report"). Restrictions on Use. User agrees that it will not copy nor license, sell, transfer, make available or otherwise distribute the Report to any entity or person, except that User may (a) make available to its employees electronic copies of Report, (b) allow its employees to store, manipulate, and reformat Report, and (c) allow its employees to make paper copies of Report, provided that such electronic and paper copies are used solely internally and are not distributed to any third parties. In all cases the User agrees to fully inform and distribute to other internal users all discussions covering the methodology of this Report and the disclaimers and caveats associated with this Report. User shall use its best efforts to stop any unauthorized copying or distribution immediately after such unauthorized use becomes known. The provisions of this paragraph are for the benefit of Icon Group and its information resellers, each of which shall have the right to enforce its rights hereunder directly and on its own behalf. No Warranty. The Report is provided on an "AS IS" basis. ICON GROUP DISCLAIMS ANY AND ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE UNDER THIS AGREEMENT, THE REPORT. Icon Group makes no warranties regarding the completeness, accuracy or availability of the Report. Limitation of Liability. In no event shall Icon Group, its employees or its agent, resellers and distributors be liable to User or any other person or entity for any direct, indirect, special, exemplary, punitive, or consequential damages, including lost profits, based on breach of warranty, contract, negligence, strict liability or otherwise, arising from the use of the report or under this Agreement or any performance under this Agreement, whether or not they or it had any knowledge, actual or constructive, that such damages might be incurred. Indemnification. User shall indemnify and hold harmless Icon Group and its resellers, distributors and information providers against any claim, damages, loss, liability or expense arising out of User's use of the Report in any way contrary to this Agreement. © Icon Group International, Inc., 2008. All rights reserved. Any unauthorized use, duplication or disclosure is prohibited by law and will result in prosecution. Text, graphics, and HTML or other computer code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Permission is granted to quote small portions of this report with proper attribution. Media quotations with source attributions are encouraged. Reporters requesting additional information or editorial comments should contact Icon Group via email at [email protected]. Sources: This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, and Icon Group International, Inc.

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END

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© 2008 Icon Group International, Inc.