The 2009-2014 World Outlook for PC Casual Games
by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
The 2009-2014 World Outlook for PC Casual Games
By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7
2
Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities
SUMMARY OF FINDINGS
2.1 3
Overview What is Latent Demand and the P.I.E.? The Methodology
The Worldwide Market Potential
AFRICA
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29
Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali
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1 1 2 4 5 6 6 7 7 7
9
9 11
11 12 13 14 14 15 16 16 17 18 18 19 20 21 21 22 23 23 24 25 26 26 27 28 28 29 30 30 31 © 2008 Icon Group International, Inc.
Contents
3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 4
Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
ASIA
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18
Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea
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32 32 33 34 34 35 36 37 37 38 39 39 40 41 41 42 43 43 44 45 46 47 47 48 49 50
50 51 52 53 53 54 55 56 56 57 58 59 60 61 62 62 63 64 © 2008 Icon Group International, Inc.
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4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 5
Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
EUROPE & THE MIDDLE EAST
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34
Executive Summary Afghanistan Albania Andorra Armenia Austria Azerbaijan Bahrain Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Iran Iraq Ireland Israel Italy Jordan Kazakhstan Kuwait Kyrgyzstan Latvia
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65 65 66 67 67 68 69 70 70 72
72 73 74 75 75 76 77 78 79 80 81 81 82 83 83 84 85 86 87 88 88 89 90 91 92 93 94 94 95 96 97 98 99 99 © 2008 Icon Group International, Inc.
Contents
5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 5.45 5.46 5.47 5.48 5.49 5.50 5.51 5.52 5.53 5.54 5.55 5.56 5.57 5.58 5.59 5.60 5.61 5.62 5.63 5.64 5.65 5.66 5.67 6
Lebanon Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Oman Pakistan Palestine Poland Portugal Qatar Romania Russia San Marino Saudi Arabia Slovakia Slovenia Spain Sweden Switzerland Syrian Arab Republic Tajikistan The Netherlands The United Arab Emirates The United Kingdom Turkey Turkmenistan Ukraine Uzbekistan Yemen
LATIN AMERICA
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10
Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador
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100 101 101 102 103 103 104 105 105 106 107 107 108 109 110 111 112 112 113 114 114 115 116 117 118 119 120 120 121 122 123 124 125 126
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6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 7
NORTH AMERICA & THE CARIBBEAN
7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26 8
French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago
OCEANA
8.1 8.2
Executive Summary American Samoa
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135 135 136 137 138 139 139 140 141 142 142 143 144 145
145 146 147 148 148 149 150 151 151 152 153 154 155 155 156 157 158 158 159 160 160 161 162 162 163 164 165
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8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 8.25 9
Australia Christmas Island Cook Islands Fiji French Polynesia Guam Kiribati Marshall Islands Micronesia Federation Nauru New Caledonia New Zealand Niue Norfolk Island Palau Solomon Islands The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Wallis and Futuna Western Samoa
167 168 168 169 170 170 171 172 172 173 174 174 175 176 176 177 178 178 179 180 180 181 182
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
9.1 9.2
Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions
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183 184
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1 1.1
INTRODUCTION OVERVIEW
This study covers the world outlook for PC casual games across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for PC casual games. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.
1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com
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Introduction
2
chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for PC casual games is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for PC casual games at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
1.3
THE METHODOLOGY
In order to estimate the latent demand for PC casual games on a worldwide basis, I used a multistage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the
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Introduction
3
value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.
Latent Demand
B
A
Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).
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Introduction
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and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for PC casual games across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for PC casual games. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for PC casual games. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just PC casual games.
1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate www.icongrouponline.com
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Introduction
5
level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “PC casual games” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within PC casual games falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of PC casual games as including all commonly understood products falling within this broad category, such as video games played on a personal computer, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include Valve, PopCap, Blizzard Entertainment, Infinity Ward, and Bungi. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of PC casual games as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.
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Introduction
1.3.3
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Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for PC casual games is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories
2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
7
would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).
1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for PC casual games is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand PC casual games). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.
1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.
1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” www.icongrouponline.com
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Introduction
8
Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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2
SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for PC casual games is estimated to be $7.6 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. Asia is the largest market with $2.3 billion or 30.88 percent, followed by Europe & the Middle East with $2.4 billion or 31.77 percent, and then North America & the Caribbean with $1.8 billion or 23.70 percent of the world market. In essence, if firms target these top 3 regions, they cover come 86.35 percent of the global latent demand for PC casual games.
2.1
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for PC Casual Games (US$ Million): 2009
Region
Latent Demand US$ Million
% of Globe
2,405 2,338 1,794 620 307 106 7,570
31.8 30.9 23.7 8.2 4.1 1.4 100.0
_________________________________________________________________________________________________________
Europe & the Middle East Asia North America & the Caribbean Latin America Africa Oceana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Worldwide Market Potential for PC Casual Games (US$ Million): 2009 North Am erica & the Caribbean Asia
Latin Am erica Other Europe & the Middle East
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Summary of Findings
10
World Market for PC Casual Games: 2004 - 2014 Year
World Market US$ Million
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6,361.80 6,585.37 6,818.58 7,061.93 7,314.56 7,569.86 7,834.57 8,110.49 8,398.17 8,698.21 9,011.23
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
11
3
AFRICA
3.1
EXECUTIVE SUMMARY Market Potential for PC Casual Games in Africa (US$ Million): 2009
Country
Latent Demand US$ Million
% of Africa
55.06 51.40 34.93 31.60 14.74 13.18 10.00 9.30 9.14 6.83 6.64 5.17 4.67 3.81 3.72 3.70 3.14 2.84 2.42 2.36 2.36 2.27 2.12 2.05 1.88 21.82 307.15
17.93% 16.73% 11.37% 10.29% 4.80% 4.29% 3.26% 3.03% 2.98% 2.22% 2.16% 1.68% 1.52% 1.24% 1.21% 1.20% 1.02% 0.92% 0.79% 0.77% 0.77% 0.74% 0.69% 0.67% 0.61% 7.10% 100.00%
_________________________________________________________________________________________________________
South Africa Egypt Nigeria Algeria Morocco Sudan Angola Libya Tunisia Kenya Ethiopia Tanzania Cameroon Cote d'Ivoire Uganda Ghana Equatorial Guinea Botswana Senegal Madagascar Gabon Congo (formerly Zaire) Mozambique Burkina Faso Zambia Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
12
Market Potential for PC Casual Games in Africa (US$ Million): 2009 Nigeria
Algeria
Egypt
Other South Africa
The Market for PC Casual Games in Africa: 2004 - 2014 Year
US$ Million
% of Globe
249.01 259.67 270.85 282.57 294.79 307.15 320.01 333.48 347.57 362.33 377.79
3.91 3.94 3.97 4.00 4.03 4.06 4.08 4.11 4.14 4.17 4.19
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.2
ALGERIA PC Casual Games (US$ Million): Algeria 2004 - 2014
Year
Algeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
26.61 27.55 28.52 29.52 30.56 31.60 32.67 33.79 34.93 36.12 37.35
10.69% 10.61% 10.53% 10.45% 10.37% 10.29% 10.21% 10.13% 10.05% 9.97% 9.89%
0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.41%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
13
Algeria: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
143 270 371 490 718 744 747 794 863 865 871 917 953
11.43 4.77 3.34 2.32 1.38 1.30 1.29 1.16 0.99 0.98 0.96 0.87 0.81 31.60
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
3.72 1.55 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.29
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.42
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.3
ANGOLA PC Casual Games (US$ Million): Angola 2004 - 2014
Year
Angola
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.43 7.03 7.69 8.42 9.20 10.00 10.86 11.79 12.81 13.91 15.10
2.58% 2.71% 2.84% 2.98% 3.12% 3.26% 3.39% 3.54% 3.68% 3.84% 4.00%
0.10% 0.11% 0.11% 0.12% 0.13% 0.13% 0.14% 0.15% 0.15% 0.16% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Angola: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
194 1,103 1,132 1,348 1,359 1,481 1,556
7.85 0.56 0.54 0.33 0.32 0.22 0.17 10.00
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
2.55 0.18 0.18 0.11 0.11 0.07 0.06 3.26
0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.4
14
BENIN PC Casual Games (US$ Million): Benin 2004 - 2014
Year
Benin
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.21 1.25 1.29 1.34 1.38 1.43 1.48 1.53 1.58 1.63 1.69
0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.45% 0.45% 0.45%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Benin: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
959 1,334 1,678 1,720 1,731
0.80 0.34 0.11 0.09 0.08 1.43
56.24 24.02 7.62 6.24 5.89 100.00
0.26 0.11 0.04 0.03 0.03 0.47
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.5
BOTSWANA PC Casual Games (US$ Million): Botswana 2004 - 2014
Year
Botswana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.38 2.47 2.56 2.65 2.74 2.84 2.94 3.04 3.14 3.25 3.36
0.96% 0.95% 0.94% 0.94% 0.93% 0.92% 0.92% 0.91% 0.90% 0.90% 0.89%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
15
Botswana: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,181 1,222 1,264 1,302 1,464 1,486 1,507 1,670 1,716 1,725 1,748 1,780 1,808
0.48 0.44 0.40 0.37 0.24 0.21 0.20 0.11 0.09 0.09 0.08 0.07 0.06 2.84
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
0.16 0.14 0.13 0.12 0.08 0.07 0.07 0.04 0.03 0.03 0.03 0.02 0.02 0.92
0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.6
BURKINA FASO PC Casual Games (US$ Million): Burkina Faso 2004 - 2014
Year
Burkina Faso
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.75 1.80 1.86 1.93 1.99 2.05 2.12 2.19 2.26 2.33 2.40
0.70% 0.69% 0.69% 0.68% 0.67% 0.67% 0.66% 0.66% 0.65% 0.64% 0.64%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burkina Faso: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
811 1,095 1,633 1,709 1,724 1,782
1.10 0.57 0.13 0.10 0.09 0.06 2.05
53.58 28.00 6.30 4.73 4.24 3.15 100.00
0.36 0.19 0.04 0.03 0.03 0.02 0.67
0.01 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.7
16
BURUNDI PC Casual Games (US$ Million): Burundi 2004 - 2014
Year
Burundi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.62 0.65 0.67 0.70 0.73 0.75 0.78 0.81 0.84 0.88 0.91
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burundi: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,134 1,529 1,979 2,012 2,023
0.53 0.19 0.02 0.01 0.01 0.75
70.91 24.68 2.08 1.30 1.04 100.00
0.17 0.06 0.01 0.00 0.00 0.25
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.8
CAMEROON PC Casual Games (US$ Million): Cameroon 2004 - 2014
Year
Cameroon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.08 4.19 4.30 4.42 4.55 4.67 4.80 4.93 5.06 5.19 5.34
1.64% 1.61% 1.59% 1.57% 1.54% 1.52% 1.50% 1.48% 1.46% 1.43% 1.41%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
17
Cameroon: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
516 717 1,483 1,499 1,510 1,591 1,686 1,713 1,746 1,785
2.17 1.38 0.22 0.21 0.20 0.15 0.11 0.09 0.08 0.06 4.67
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
0.71 0.45 0.07 0.07 0.06 0.05 0.03 0.03 0.03 0.02 1.52
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.9
CAPE VERDE PC Casual Games (US$ Million): Cape Verde 2004 - 2014
Year
Cape Verde
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.35 0.37 0.38 0.40 0.42 0.44 0.46 0.48 0.50 0.53 0.55
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cape Verde: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,456 1,541 2,013 2,050 2,051
0.24 0.18 0.01 0.00 0.00 0.44
54.95 40.66 2.20 1.10 1.10 100.00
0.08 0.06 0.00 0.00 0.00 0.14
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.10
18
CENTRAL AFRICAN REPUBLIC PC Casual Games (US$ Million): Central African Republic 2004 - 2014
Year
Central African Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.31 0.32 0.33 0.34 0.35 0.36 0.37 0.39 0.40 0.41 0.42
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Central African Republic: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,448 1,851 1,926 1,937 1,983 2,003
0.25 0.04 0.02 0.02 0.02 0.01 0.36
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.08 0.01 0.01 0.01 0.00 0.00 0.12
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.11
CHAD PC Casual Games (US$ Million): Chad 2004 - 2014
Year
Chad
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.78 1.79 1.80 1.80 1.81 1.82 1.83 1.84 1.85 1.85 1.86
0.71% 0.69% 0.66% 0.64% 0.61% 0.59% 0.57% 0.55% 0.53% 0.51% 0.49%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
19
Chad: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
893 1,480 1,581 1,637 1,647 1,666 1,692 1,872 1,883
0.91 0.22 0.15 0.13 0.12 0.11 0.10 0.04 0.03 1.82
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
0.30 0.07 0.05 0.04 0.04 0.04 0.03 0.01 0.01 0.59
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.12
COMOROS PC Casual Games (US$ Million): Comoros 2004 - 2014
Year
Comoros
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.14 0.14 0.14 0.14 0.14 0.14 0.15 0.15 0.15 0.15 0.15
0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Comoros: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,763 1,843 1,944 2,010
0.07 0.04 0.02 0.01 0.14
48.84 30.23 13.95 6.98 100.00
0.02 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.13
20
CONGO (FORMERLY ZAIRE) PC Casual Games (US$ Million): Congo (formerly Zaire) 2004 - 2014
Year
Congo (formerly Zaire)
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.80 1.88 1.97 2.07 2.17 2.27 2.37 2.48 2.59 2.71 2.84
0.72% 0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Congo (formerly Zaire): PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
802 1,469 1,537 1,640 1,654 1,737 1,756 1,757 1,771 1,789 1,791 1,827
1.13 0.23 0.18 0.12 0.12 0.08 0.07 0.07 0.07 0.06 0.06 0.05 2.27
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.37 0.08 0.06 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.74
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.14
21
COTE D'IVOIRE PC Casual Games (US$ Million): Cote d'Ivoire 2004 - 2014
Year
Cote d'Ivoire
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.45 3.52 3.59 3.66 3.73 3.81 3.88 3.96 4.03 4.11 4.19
1.39% 1.36% 1.33% 1.30% 1.27% 1.24% 1.21% 1.19% 1.16% 1.14% 1.11%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cote d'Ivoire: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
428 1,340 1,534 1,646 1,715 1,730 1,743 1,783
2.84 0.34 0.18 0.12 0.09 0.08 0.08 0.06 3.81
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
0.92 0.11 0.06 0.04 0.03 0.03 0.03 0.02 1.24
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.15
DJIBOUTI PC Casual Games (US$ Million): Djibouti 2004 - 2014
Year
Djibouti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.20 0.20 0.21 0.21 0.22 0.23 0.23 0.24 0.25 0.25
0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
22
Djibouti: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,597 1,932 1,964 1,966 1,975
0.15 0.02 0.02 0.02 0.02 0.22
66.67 10.11 8.05 7.82 7.36 100.00
0.05 0.01 0.01 0.01 0.01 0.07
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.16
EGYPT PC Casual Games (US$ Million): Egypt 2004 - 2014
Year
Egypt
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
40.49 42.49 44.59 46.79 49.08 51.40 53.82 56.34 58.99 61.77 64.67
16.26% 16.36% 16.46% 16.56% 16.65% 16.73% 16.82% 16.90% 16.97% 17.05% 17.12%
0.64% 0.65% 0.65% 0.66% 0.67% 0.68% 0.69% 0.69% 0.70% 0.71% 0.72%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Egypt: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
44 189 278 823 825 837 859 864 954 985 1,003 1,121
30.62 8.12 4.65 1.07 1.06 1.04 1.00 0.98 0.81 0.76 0.74 0.55 51.40
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
9.97 2.64 1.51 0.35 0.35 0.34 0.32 0.32 0.26 0.25 0.24 0.18 16.73
0.40 0.11 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.68
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.17
23
EQUATORIAL GUINEA PC Casual Games (US$ Million): Equatorial Guinea 2004 - 2014
Year
Equatorial Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.14 2.32 2.50 2.70 2.92 3.14 3.37 3.62 3.89 4.18 4.50
0.86% 0.89% 0.92% 0.96% 0.99% 1.02% 1.05% 1.09% 1.12% 1.15% 1.19%
0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Equatorial Guinea: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
689 1,016 1,123 1,274
1.48 0.72 0.54 0.40 3.14
47.24 22.83 17.32 12.60 100.00
0.48 0.23 0.18 0.13 1.02
0.02 0.01 0.01 0.01 0.04
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.18
ETHIOPIA PC Casual Games (US$ Million): Ethiopia 2004 - 2014
Year
Ethiopia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.89 5.20 5.53 5.89 6.26 6.64 7.03 7.46 7.90 8.38 8.88
1.96% 2.00% 2.04% 2.08% 2.12% 2.16% 2.20% 2.24% 2.27% 2.31% 2.35%
0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
24
Ethiopia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
309 948 1,428 1,476 1,490 1,491 1,545 1,551 1,558 1,584 1,676
4.12 0.82 0.27 0.22 0.21 0.21 0.18 0.17 0.17 0.15 0.11 6.64
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
1.34 0.27 0.09 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.16
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.19
GABON PC Casual Games (US$ Million): Gabon 2004 - 2014
Year
Gabon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.99 2.06 2.13 2.21 2.28 2.36 2.44 2.52 2.60 2.69 2.78
0.80% 0.79% 0.79% 0.78% 0.77% 0.77% 0.76% 0.76% 0.75% 0.74% 0.74%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Gabon: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
704 1,053 1,695 1,784 1,797 1,809
1.42 0.66 0.10 0.06 0.06 0.06 2.36
60.07 27.99 4.27 2.73 2.56 2.39 100.00
0.46 0.22 0.03 0.02 0.02 0.02 0.77
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.20
25
GHANA PC Casual Games (US$ Million): Ghana 2004 - 2014
Year
Ghana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.99 3.12 3.26 3.40 3.55 3.70 3.85 4.02 4.18 4.36 4.54
1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ghana: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
603 999 1,411 1,492 1,508 1,668 1,669 1,755 1,758 1,793
1.82 0.74 0.29 0.21 0.20 0.11 0.11 0.07 0.07 0.06 3.70
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
0.59 0.24 0.09 0.07 0.07 0.04 0.04 0.02 0.02 0.02 1.20
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.21
26
GUINEA PC Casual Games (US$ Million): Guinea 2004 - 2014
Year
Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.03 1.05 1.07 1.09 1.11 1.13 1.15 1.17 1.19 1.21 1.24
0.41% 0.40% 0.39% 0.38% 0.38% 0.37% 0.36% 0.35% 0.34% 0.33% 0.33%
0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guinea: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
899 1,667 1,734 1,897
0.90 0.11 0.08 0.03 1.13
79.93 10.09 7.37 2.61 100.00
0.29 0.04 0.03 0.01 0.37
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.22
GUINEA-BISSAU PC Casual Games (US$ Million): Guinea-Bissau 2004 - 2014
Year
Guinea-Bissau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12 0.12
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
27
Guinea-Bissau: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,745 2,021 2,044 2,059 2,060 2,061 2,068
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.11
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Catio Cantchungo Mansoa Farim Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.23
KENYA PC Casual Games (US$ Million): Kenya 2004 - 2014
Year
Kenya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.51 5.75 6.01 6.27 6.55 6.83 7.12 7.42 7.74 8.07 8.41
2.21% 2.22% 2.22% 2.22% 2.22% 2.22% 2.23% 2.23% 2.23% 2.23% 2.23%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kenya: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
334 693 1,097 1,322 1,498 1,604 1,643 1,832 1,837 1,853 1,863
3.79 1.46 0.57 0.35 0.21 0.14 0.12 0.05 0.05 0.04 0.04 6.83
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
1.24 0.48 0.19 0.11 0.07 0.05 0.04 0.02 0.02 0.01 0.01 2.22
0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.24
28
LESOTHO PC Casual Games (US$ Million): Lesotho 2004 - 2014
Year
Lesotho
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.30 0.32 0.33 0.34 0.35 0.36 0.38 0.39 0.40 0.42 0.43
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lesotho: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,378 1,929 1,969 1,989
0.31 0.02 0.02 0.01 0.36
85.16 6.25 4.69 3.91 100.00
0.10 0.01 0.01 0.00 0.12
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.25
LIBERIA PC Casual Games (US$ Million): Liberia 2004 - 2014
Year
Liberia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.14 0.14 0.15 0.16 0.17 0.18 0.19 0.20 0.21 0.22 0.23
0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
29
Liberia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,605 1,935 2,022 2,049 2,055
0.14 0.02 0.01 0.00 0.00 0.18
78.41 12.18 4.43 2.77 2.21 100.00
0.05 0.01 0.00 0.00 0.00 0.06
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.26
LIBYA PC Casual Games (US$ Million): Libya 2004 - 2014
Year
Libya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.67 7.97 8.29 8.61 8.95 9.30 9.65 10.02 10.40 10.79 11.20
3.08% 3.07% 3.06% 3.05% 3.04% 3.03% 3.02% 3.00% 2.99% 2.98% 2.96%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Libya: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
273 463 1,045 1,197 1,546 1,559 1,566 1,575 1,582 1,607
4.73 2.46 0.67 0.47 0.18 0.17 0.17 0.16 0.15 0.14 9.30
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
1.54 0.80 0.22 0.15 0.06 0.06 0.05 0.05 0.05 0.04 3.03
0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.27
30
MADAGASCAR PC Casual Games (US$ Million): Madagascar 2004 - 2014
Year
Madagascar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.91 1.99 2.08 2.17 2.27 2.36 2.46 2.57 2.68 2.79 2.91
0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Madagascar: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
733 1,439 1,494 1,495 1,588 1,671 1,699
1.32 0.26 0.21 0.21 0.15 0.11 0.10 2.36
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
0.43 0.09 0.07 0.07 0.05 0.04 0.03 0.77
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.28
MALAWI PC Casual Games (US$ Million): Malawi 2004 - 2014
Year
Malawi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.01 1.05 1.10 1.14 1.19 1.24 1.29 1.34 1.39 1.44 1.50
0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
31
Malawi: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,077 1,347 1,550 1,744 1,948 1,971
0.61 0.33 0.17 0.08 0.02 0.02 1.24
49.45 26.99 14.11 6.50 1.60 1.35 100.00
0.20 0.11 0.06 0.03 0.01 0.01 0.40
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.29
MALI PC Casual Games (US$ Million): Mali 2004 - 2014
Year
Mali
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.41 1.46 1.51 1.56 1.61 1.66 1.72 1.77 1.83 1.89 1.95
0.57% 0.56% 0.56% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53% 0.52% 0.52%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mali: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
781 1,659 1,704 1,727 1,739 1,806 1,864
1.18 0.12 0.10 0.09 0.08 0.06 0.04 1.66
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.54
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.30
32
MAURITANIA PC Casual Games (US$ Million): Mauritania 2004 - 2014
Year
Mauritania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.61 0.63 0.64 0.65 0.66 0.67 0.69 0.70 0.71 0.72 0.74
0.25% 0.24% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.20%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mauritania: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,106 1,916 1,924 1,955 1,960 1,961 2,001
0.56 0.02 0.02 0.02 0.02 0.02 0.01 0.67
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
0.18 0.01 0.01 0.01 0.01 0.01 0.00 0.22
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.31
MAURITIUS PC Casual Games (US$ Million): Mauritius 2004 - 2014
Year
Mauritius
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.44 1.50 1.56 1.63 1.69 1.76 1.83 1.90 1.97 2.05 2.13
0.58% 0.58% 0.58% 0.58% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57% 0.56%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
33
Mauritius: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,090 1,278 1,425 1,426 1,468
0.59 0.39 0.27 0.27 0.23 1.76
33.33 22.30 15.59 15.59 13.19 100.00
0.19 0.13 0.09 0.09 0.08 0.57
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.32
MOROCCO PC Casual Games (US$ Million): Morocco 2004 - 2014
Year
Morocco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.23 13.52 13.82 14.12 14.43 14.74 15.06 15.38 15.71 16.05 16.40
5.31% 5.21% 5.10% 5.00% 4.90% 4.80% 4.71% 4.61% 4.52% 4.43% 4.34%
0.21% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Morocco: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
350 614 655 790 807 836 857 861 909 913 1,066
3.63 1.78 1.61 1.17 1.12 1.04 1.00 0.99 0.88 0.88 0.64 14.74
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
1.18 0.58 0.52 0.38 0.36 0.34 0.33 0.32 0.29 0.29 0.21 4.80
0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.33
34
MOZAMBIQUE PC Casual Games (US$ Million): Mozambique 2004 - 2014
Year
Mozambique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.66 1.74 1.83 1.93 2.03 2.12 2.23 2.33 2.45 2.57 2.69
0.67% 0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.70% 0.71% 0.71%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mozambique: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
745 1,320 1,462 1,644 1,814 1,889 1,890
1.29 0.35 0.24 0.12 0.06 0.03 0.03 2.12
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
0.42 0.11 0.08 0.04 0.02 0.01 0.01 0.69
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Mandie Chibuto Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.34
NAMIBIA PC Casual Games (US$ Million): Namibia 2004 - 2014
Year
Namibia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.06 1.09 1.13 1.17 1.21 1.25 1.30 1.34 1.38 1.43 1.48
0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39% 0.39%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
35
Namibia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
905 1,697 1,729 1,766 1,792 1,823
0.88 0.10 0.08 0.07 0.06 0.05 1.25
70.55 7.98 6.75 5.52 4.91 4.29 100.00
0.29 0.03 0.03 0.02 0.02 0.02 0.41
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.35
NIGER PC Casual Games (US$ Million): Niger 2004 - 2014
Year
Niger
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.89 0.92 0.96 0.99 1.02 1.06 1.09 1.13 1.17 1.21 1.25
0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niger: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,056 1,609 1,682 1,767 1,841 1,906 1,959
0.66 0.14 0.11 0.07 0.04 0.03 0.02 1.06
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
0.21 0.04 0.03 0.02 0.01 0.01 0.01 0.34
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.36
36
NIGERIA PC Casual Games (US$ Million): Nigeria 2004 - 2014
Year
Nigeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
28.16 29.41 30.72 32.08 33.50 34.93 36.42 37.96 39.58 41.26 43.01
11.31% 11.33% 11.34% 11.35% 11.36% 11.37% 11.38% 11.38% 11.39% 11.39% 11.39%
0.44% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nigeria: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
228 239 424 449 583 589 639 656 686 687 694 726 765 785 897
5.96 5.62 2.86 2.65 1.87 1.87 1.68 1.61 1.49 1.49 1.46 1.35 1.24 1.17 0.90 1.71 34.93
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
1.94 1.83 0.93 0.86 0.61 0.61 0.55 0.52 0.48 0.48 0.48 0.44 0.40 0.38 0.29 0.56 11.37
0.08 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.02 0.46
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.37
37
REPUBLIC OF CONGO PC Casual Games (US$ Million): Republic of Congo 2004 - 2014
Year
Republic of Congo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.43 1.47 1.51 1.55 1.59 1.63 1.67 1.71 1.75 1.80 1.84
0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.50% 0.49%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Republic of Congo: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
876 1,189 1,796 1,802 1,856 1,913 1,954
0.95 0.47 0.06 0.06 0.04 0.03 0.02 1.63
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.31 0.15 0.02 0.02 0.01 0.01 0.01 0.53
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.38
REUNION PC Casual Games (US$ Million): Reunion 2004 - 2014
Year
Reunion
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.49 0.50 0.52 0.53 0.54 0.56 0.57 0.59 0.60 0.62 0.63
0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
38
Reunion: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,535 1,680 1,722 1,760 1,813 1,834
0.18 0.11 0.09 0.07 0.06 0.05 0.56
32.61 19.41 15.90 12.94 9.97 9.16 100.00
0.06 0.04 0.03 0.02 0.02 0.02 0.18
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.39
RWANDA PC Casual Games (US$ Million): Rwanda 2004 - 2014
Year
Rwanda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.82 0.86 0.90 0.93 0.97 1.01 1.06 1.10 1.14 1.19 1.24
0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Rwanda: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,023 1,701 1,759 1,820 1,839 1,868
0.71 0.10 0.07 0.05 0.05 0.04 1.01
69.78 9.78 7.11 5.33 4.44 3.56 100.00
0.23 0.03 0.02 0.02 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.40
39
SAO TOME E PRINCIPE PC Casual Games (US$ Million): Sao Tome E Principe 2004 - 2014
Year
Sao Tome E Principe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sao Tome E Principe: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,882 2,075
0.03 0.00 0.03
97.22 2.78 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.41
SENEGAL PC Casual Games (US$ Million): Senegal 2004 - 2014
Year
Senegal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.03 2.10 2.18 2.26 2.34 2.42 2.51 2.60 2.69 2.78 2.88
0.82% 0.81% 0.81% 0.80% 0.79% 0.79% 0.78% 0.78% 0.77% 0.77% 0.76%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
40
Senegal: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
626 1,515 1,563 1,618 1,649 1,769
1.74 0.20 0.17 0.13 0.12 0.07 2.42
71.64 8.09 6.84 5.55 5.03 2.85 100.00
0.57 0.06 0.05 0.04 0.04 0.02 0.79
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.42
SIERRA LEONE PC Casual Games (US$ Million): Sierra Leone 2004 - 2014
Year
Sierra Leone
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.46 0.48 0.51 0.53 0.55 0.58 0.61 0.63 0.66 0.69 0.72
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sierra Leone: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,156 1,901 1,990 1,998 2,032 2,033
0.51 0.03 0.01 0.01 0.01 0.01 0.58
88.18 4.88 2.44 2.25 1.13 1.13 100.00
0.17 0.01 0.00 0.00 0.00 0.00 0.19
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.43
41
SOMALIA PC Casual Games (US$ Million): Somalia 2004 - 2014
Year
Somalia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.57 0.59 0.60 0.62 0.63 0.65 0.66 0.68 0.70 0.71 0.73
0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Somalia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,423 1,673 1,735 1,736 1,815 1,950 1,973 2,056
0.28 0.11 0.08 0.08 0.06 0.02 0.02 0.00 0.65
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
0.09 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.21
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.44
SOUTH AFRICA PC Casual Games (US$ Million): South Africa 2004 - 2014
Year
South Africa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
45.90 47.61 49.39 51.23 53.14 55.06 57.04 59.09 61.22 63.42 65.71
18.43% 18.33% 18.23% 18.13% 18.03% 17.93% 17.82% 17.72% 17.61% 17.50% 17.39%
0.72% 0.72% 0.72% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
42
South Africa: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
95 117 122 327 771 854 875 1,032 1,135 1,145 1,180 1,330
17.32 14.46 13.71 3.82 1.22 1.00 0.95 0.70 0.53 0.52 0.49 0.34 55.06
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
5.64 4.71 4.46 1.24 0.40 0.33 0.31 0.23 0.17 0.17 0.16 0.11 17.93
0.23 0.19 0.18 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.73
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.45
SUDAN PC Casual Games (US$ Million): Sudan 2004 - 2014
Year
Sudan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.97 9.70 10.49 11.34 12.25 13.18 14.17 15.23 16.37 17.60 18.92
3.60% 3.74% 3.87% 4.01% 4.16% 4.29% 4.43% 4.57% 4.71% 4.86% 5.01%
0.14% 0.15% 0.15% 0.16% 0.17% 0.17% 0.18% 0.19% 0.19% 0.20% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sudan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
320 360 654 832 838 983 998 1,182
3.94 3.54 1.61 1.06 1.04 0.77 0.74 0.48 13.18
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
1.28 1.15 0.53 0.34 0.34 0.25 0.24 0.16 4.29
0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.17
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.46
43
SWAZILAND PC Casual Games (US$ Million): Swaziland 2004 - 2014
Year
Swaziland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.57 0.58 0.59 0.60 0.62 0.63 0.64 0.65 0.66 0.68 0.69
0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.18%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Swaziland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,406 1,611 1,753 1,830 1,894 1,930 1,981
0.30 0.14 0.08 0.05 0.03 0.02 0.02 0.63
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
0.10 0.04 0.02 0.02 0.01 0.01 0.00 0.20
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.47
TANZANIA PC Casual Games (US$ Million): Tanzania 2004 - 2014
Year
Tanzania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.10 4.30 4.50 4.72 4.94 5.17 5.40 5.65 5.91 6.17 6.46
1.65% 1.66% 1.66% 1.67% 1.68% 1.68% 1.69% 1.69% 1.70% 1.70% 1.71%
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
44
Tanzania: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
413 1,237 1,242 1,273 1,399 1,443 1,488 1,543
2.97 0.43 0.42 0.40 0.30 0.26 0.21 0.18 5.17
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
0.97 0.14 0.14 0.13 0.10 0.08 0.07 0.06 1.68
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.48
THE GAMBIA PC Casual Games (US$ Million): The Gambia 2004 - 2014
Year
The Gambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.13 0.13 0.14 0.15 0.15 0.16 0.17 0.17 0.18 0.19 0.20
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Gambia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,752 1,881 1,985 1,992 2,024 2,042 2,043 2,070 2,071
0.08 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.16
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Georgetown Basse Santa Su Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.49
45
TOGO PC Casual Games (US$ Million): Togo 2004 - 2014
Year
Togo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.53 0.54 0.56 0.57 0.58 0.60 0.61 0.63 0.64 0.66 0.67
0.21% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Togo: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,275 1,831 1,875 1,898 1,919 1,958 1,982 1,991 2,008 2,039
0.39 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.60
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
0.13 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.19
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.50
46
TUNISIA PC Casual Games (US$ Million): Tunisia 2004 - 2014
Year
Tunisia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.37 7.70 8.04 8.40 8.77 9.14 9.53 9.94 10.36 10.80 11.26
2.96% 2.96% 2.97% 2.97% 2.97% 2.98% 2.98% 2.98% 2.98% 2.98% 2.98%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tunisia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,294
3.67 1.43 0.61 0.58 0.57 0.57 0.52 0.44 0.38 0.38 9.14
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
1.20 0.46 0.20 0.19 0.18 0.18 0.17 0.14 0.12 0.12 2.98
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.51
47
UGANDA PC Casual Games (US$ Million): Uganda 2004 - 2014
Year
Uganda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.03 3.15 3.29 3.43 3.58 3.72 3.88 4.04 4.20 4.37 4.55
1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uganda: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
451 1,384 1,562 1,572 1,627 1,656 1,690 1,691
2.63 0.30 0.17 0.16 0.13 0.12 0.10 0.10 3.72
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
0.86 0.10 0.05 0.05 0.04 0.04 0.03 0.03 1.21
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.52
WESTERN SAHARA PC Casual Games (US$ Million): Western Sahara 2004 - 2014
Year
Western Sahara
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
48
Western Sahara: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,028 2,073 2,074
0.01 0.00 0.00 0.01
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Semara Dakhla Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.53
ZAMBIA PC Casual Games (US$ Million): Zambia 2004 - 2014
Year
Zambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.53 1.60 1.67 1.74 1.81 1.88 1.96 2.04 2.13 2.21 2.30
0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Zambia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,093 1,368 1,402 1,620 1,622 1,631 1,672 1,778 1,788 1,816
0.58 0.32 0.30 0.13 0.13 0.13 0.11 0.07 0.06 0.05 1.88
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
0.19 0.10 0.10 0.04 0.04 0.04 0.04 0.02 0.02 0.02 0.61
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.54
49
ZIMBABWE PC Casual Games (US$ Million): Zimbabwe 2004 - 2014
Year
Zimbabwe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.70 0.70 0.70 0.70 0.70 0.70 0.70 0.71 0.71 0.71 0.71
0.28% 0.27% 0.26% 0.25% 0.24% 0.23% 0.22% 0.21% 0.20% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Zimbabwe: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,416 1,544 1,732 1,880 1,899 1,946 1,957 1,976 2,000 2,005 2,006 2,011
0.28 0.18 0.08 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.70
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
0.09 0.06 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.23
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
50
4
ASIA
4.1
EXECUTIVE SUMMARY Market Potential for PC Casual Games in Asia (US$ Million): 2009
Country
Latent Demand US$ Million
% of Asia
855.23 512.25 355.08 141.93 100.10 81.45 61.07 42.28 35.59 34.68 26.65 26.54 24.75 10.76 9.85 4.57 3.57 3.10 1.94 1.54 1.50 1.10 1.02 0.42 0.34 0.47 2,337.76
36.58% 21.91% 15.19% 6.07% 4.28% 3.48% 2.61% 1.81% 1.52% 1.48% 1.14% 1.14% 1.06% 0.46% 0.42% 0.20% 0.15% 0.13% 0.08% 0.07% 0.06% 0.05% 0.04% 0.02% 0.01% 0.02% 100.00%
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Bhutan Maldives Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
51
Market Potential for PC Casual Games in Asia (US$ Million): 2009 India Japan
South Korea
Other China
The Market for PC Casual Games in Asia: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,840.54 1,930.26 2,025.13 2,125.48 2,230.90 2,337.76 2,449.77 2,567.96 2,692.70 2,824.37 2,963.40
28.93 29.31 29.70 30.10 30.50 30.88 31.27 31.66 32.06 32.47 32.89
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.2
BANGLADESH PC Casual Games (US$ Million): Bangladesh 2004 - 2014
Year
Bangladesh
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.11 20.97 21.87 22.80 23.77 24.75 25.77 26.82 27.92 29.07 30.26
1.09% 1.09% 1.08% 1.07% 1.07% 1.06% 1.05% 1.04% 1.04% 1.03% 1.02%
0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
52
Bangladesh: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
160 298 432 780 808 937 960 988 1,004 1,048 1,057 1,112
10.34 4.28 2.82 1.18 1.11 0.83 0.80 0.76 0.73 0.67 0.65 0.56 24.75
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
0.44 0.18 0.12 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.02 1.06
0.14 0.06 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.33
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.3
BHUTAN PC Casual Games (US$ Million): Bhutan 2004 - 2014
Year
Bhutan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.32 0.34 0.36 0.38 0.40 0.42 0.44 0.47 0.49 0.52 0.55
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bhutan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,683 1,694 1,768 1,804 1,828 1,977 1,978
0.11 0.10 0.07 0.06 0.05 0.02 0.02 0.42
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.4
53
BRUNEI PC Casual Games (US$ Million): Brunei 2004 - 2014
Year
Brunei
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.03 1.04 1.06 1.07 1.09 1.10 1.11 1.13 1.14 1.16 1.17
0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Brunei: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,081 1,421 1,482
0.60 0.28 0.22 1.10
54.74 25.26 20.00 100.00
0.03 0.01 0.01 0.05
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.5
BURMA PC Casual Games (US$ Million): Burma 2004 - 2014
Year
Burma
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.85 9.21 9.58 9.96 10.36 10.76 11.17 11.60 12.05 12.51 12.99
0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
54
Burma: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
208 680 1,074 1,246 1,265 1,386 1,387 1,392
6.91 1.50 0.62 0.42 0.40 0.30 0.30 0.30 10.76
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
0.30 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.46
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.6
CAMBODIA PC Casual Games (US$ Million): Cambodia 2004 - 2014
Year
Cambodia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.32 2.46 2.61 2.77 2.93 3.10 3.27 3.46 3.65 3.86 4.08
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cambodia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
470 1,038
2.41 0.69 3.10
77.88 22.12 100.00
0.10 0.03 0.13
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.7
55
CHINA PC Casual Games (US$ Million): China 2004 - 2014
Year
China
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
604.24 648.32 695.63 746.38 800.34 855.23 913.38 975.49 1,041.83 1,112.67 1,188.33
32.83% 33.59% 34.35% 35.12% 35.88% 36.58% 37.28% 37.99% 38.69% 39.40% 40.10%
9.50% 9.84% 10.20% 10.57% 10.94% 11.30% 11.66% 12.03% 12.41% 12.79% 13.19%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
China: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
4 6 8 10 11 16 28 29 30 33 36 40 41 43 73
122.46 102.06 86.37 78.79 72.51 62.73 41.38 41.03 40.85 37.90 34.79 33.25 32.94 31.34 21.75 15.08 855.23
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
5.24 4.37 3.69 3.37 3.10 2.68 1.77 1.76 1.75 1.62 1.49 1.42 1.41 1.34 0.93 0.64 36.58
1.62 1.35 1.14 1.04 0.96 0.83 0.55 0.54 0.54 0.50 0.46 0.44 0.44 0.41 0.29 0.20 11.30
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.8
56
HONG KONG PC Casual Games (US$ Million): Hong Kong 2004 - 2014
Year
Hong Kong
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
28.32 29.50 30.73 32.01 33.34 34.68 36.07 37.51 39.01 40.57 42.19
1.54% 1.53% 1.52% 1.51% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.42%
0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.46% 0.46% 0.47% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Hong Kong: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
38
34.68 34.68
100.00 100.00
1.48 1.48
0.46 0.46
_________________________________________________________________________________________________________
Hong Kong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.9
INDIA PC Casual Games (US$ Million): India 2004 - 2014
Year
India
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
270.51 285.80 301.96 319.03 336.93 355.08 374.07 394.09 415.17 437.38 460.78
14.70% 14.81% 14.91% 15.01% 15.10% 15.19% 15.27% 15.35% 15.42% 15.49% 15.55%
4.25% 4.34% 4.43% 4.52% 4.61% 4.69% 4.77% 4.86% 4.94% 5.03% 5.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
57
India: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
17 27 48 50 60 70 71 80 81 110 111 145 158 177 187
61.24 42.06 28.38 27.26 24.48 22.13 22.09 20.06 20.01 15.65 15.55 11.17 10.41 8.86 8.19 17.54 355.08
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
2.62 1.80 1.21 1.17 1.05 0.95 0.94 0.86 0.86 0.67 0.67 0.48 0.45 0.38 0.35 0.75 15.19
0.81 0.56 0.37 0.36 0.32 0.29 0.29 0.26 0.26 0.21 0.21 0.15 0.14 0.12 0.11 0.23 4.69
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.10
INDONESIA PC Casual Games (US$ Million): Indonesia 2004 - 2014
Year
Indonesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
81.12 84.64 88.30 92.12 96.09 100.10 104.25 108.58 113.09 117.78 122.67
4.41% 4.38% 4.36% 4.33% 4.31% 4.28% 4.26% 4.23% 4.20% 4.17% 4.14%
1.28% 1.29% 1.30% 1.30% 1.31% 1.32% 1.33% 1.34% 1.35% 1.35% 1.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
58
Indonesia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
90 106 113 159 237 281 356 364 414 486 594 602 613 629 650
18.12 15.96 15.33 10.35 5.63 4.59 3.58 3.46 2.97 2.35 1.87 1.83 1.78 1.73 1.63 8.92 100.10
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
0.78 0.68 0.66 0.44 0.24 0.20 0.15 0.15 0.13 0.10 0.08 0.08 0.08 0.07 0.07 0.38 4.28
0.24 0.21 0.20 0.14 0.07 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.12 1.32
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.11
JAPAN PC Casual Games (US$ Million): Japan 2004 - 2014
Year
Japan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
462.05 471.72 481.59 491.67 501.93 512.25 522.75 533.47 544.40 555.56 566.95
25.10% 24.44% 23.78% 23.13% 22.50% 21.91% 21.34% 20.77% 20.22% 19.67% 19.13%
7.26% 7.16% 7.06% 6.96% 6.86% 6.77% 6.67% 6.58% 6.48% 6.39% 6.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
59
Japan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
9 37 82 86 124 135 144 153 163 169 188 190 212 220 243
85.81 34.76 19.89 18.96 13.65 12.34 11.26 10.68 10.10 9.62 8.14 8.11 6.63 6.32 5.51 250.46 512.25
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
3.67 1.49 0.85 0.81 0.58 0.53 0.48 0.46 0.43 0.41 0.35 0.35 0.28 0.27 0.24 10.71 21.91
1.13 0.46 0.26 0.25 0.18 0.16 0.15 0.14 0.13 0.13 0.11 0.11 0.09 0.08 0.07 3.31 6.77
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.12
LAOS PC Casual Games (US$ Million): Laos 2004 - 2014
Year
Laos
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.19 1.24 1.30 1.37 1.43 1.50 1.57 1.64 1.72 1.79 1.88
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
60
Laos: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
839 1,606 1,641 1,652 1,859 1,870
1.04 0.14 0.12 0.12 0.04 0.04 1.50
69.30 9.38 8.27 8.09 2.57 2.39 100.00
0.04 0.01 0.01 0.01 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.13
MACAU PC Casual Games (US$ Million): Macau 2004 - 2014
Year
Macau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.99 1.09 1.19 1.30 1.42 1.54 1.68 1.82 1.98 2.15 2.33
0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Macau: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
697 1,765 1,941
1.45 0.07 0.02 1.54
94.12 4.52 1.36 100.00
0.06 0.00 0.00 0.07
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.14
61
MALAYSIA PC Casual Games (US$ Million): Malaysia 2004 - 2014
Year
Malaysia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
34.62 36.05 37.53 39.07 40.67 42.28 43.96 45.69 47.50 49.37 51.32
1.88% 1.87% 1.85% 1.84% 1.82% 1.81% 1.79% 1.78% 1.76% 1.75% 1.73%
0.54% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.56% 0.57% 0.57% 0.57%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malaysia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
174 396 446 469 531 545 548 595 604 611 612 632 653 681 685
9.34 3.12 2.68 2.41 2.08 2.00 1.99 1.86 1.82 1.79 1.79 1.70 1.62 1.49 1.49 5.10 42.28
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
0.40 0.13 0.11 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.22 1.81
0.12 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.07 0.56
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.15
62
MALDIVES PC Casual Games (US$ Million): Maldives 2004 - 2014
Year
Maldives
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.28 0.29 0.30 0.31 0.32 0.34 0.35 0.36 0.38 0.39 0.40
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Maldives: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,343
0.34 0.34
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Male Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.16
MONGOLIA PC Casual Games (US$ Million): Mongolia 2004 - 2014
Year
Mongolia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.75 0.80 0.85 0.90 0.96 1.02 1.08 1.15 1.21 1.29 1.37
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
63
Mongolia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
989 1,675 1,801 1,886 1,942 1,943 1,951
0.76 0.11 0.06 0.03 0.02 0.02 0.02 1.02
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Ulaangom Nalayh Uliastay Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.17
NEPAL PC Casual Games (US$ Million): Nepal 2004 - 2014
Year
Nepal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.17 3.24 3.32 3.40 3.48 3.57 3.65 3.74 3.82 3.91 4.01
0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nepal: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
878 1,078 1,083 1,138 1,292 1,360 1,521
0.94 0.61 0.59 0.53 0.38 0.32 0.19 3.57
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.15
0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.18
64
NORTH KOREA PC Casual Games (US$ Million): North Korea 2004 - 2014
Year
North Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.45 4.47 4.50 4.52 4.55 4.57 4.60 4.62 4.65 4.67 4.70
0.24% 0.23% 0.22% 0.21% 0.20% 0.20% 0.19% 0.18% 0.17% 0.17% 0.16%
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
North Korea: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
605 1,147 1,187 1,329 1,424 1,459 1,461 1,475 1,518 1,594 1,719
1.82 0.52 0.48 0.34 0.28 0.24 0.24 0.22 0.19 0.15 0.09 4.57
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.20
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.19
65
PAPUA NEW GUINEA PC Casual Games (US$ Million): Papua New Guinea 2004 - 2014
Year
Papua New Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.66 1.71 1.77 1.82 1.88 1.94 2.00 2.06 2.13 2.19 2.26
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Papua New Guinea: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
900 1,195 1,596 1,616 1,634 1,712 1,751
0.89 0.47 0.15 0.13 0.13 0.09 0.08 1.94
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.20
PHILIPPINES PC Casual Games (US$ Million): Philippines 2004 - 2014
Year
Philippines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
27.97 29.36 30.82 32.36 33.97 35.59 37.28 39.05 40.90 42.85 44.88
1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.51%
0.44% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49% 0.49% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
66
Philippines: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
42 1,006 1,250 1,394 1,418 1,512 1,520 1,538 1,555 1,560 1,564 1,586 1,590 1,615 1,619
31.48 0.73 0.42 0.30 0.28 0.20 0.19 0.18 0.17 0.17 0.17 0.15 0.15 0.14 0.13 0.73 35.59
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
1.35 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.52
0.42 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.47
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.21
SEYCHELLES PC Casual Games (US$ Million): Seychelles 2004 - 2014
Year
Seychelles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.16 0.17 0.17 0.18 0.19 0.20 0.20 0.21 0.22 0.23 0.24
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Seychelles: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,610 1,918 1,962 1,963
0.14 0.02 0.02 0.02 0.20
69.70 12.12 9.09 9.09 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Anse Royale Cascade Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.22
67
SINGAPORE PC Casual Games (US$ Million): Singapore 2004 - 2014
Year
Singapore
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.75 21.81 22.92 24.09 25.31 26.54 27.83 29.18 30.59 32.08 33.63
1.13% 1.13% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.14% 1.14% 1.13%
0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36% 0.37% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Singapore: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
52
26.54 26.54
100.00 100.00
1.14 1.14
0.35 0.35
_________________________________________________________________________________________________________
Singapore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.23
SOUTH KOREA PC Casual Games (US$ Million): South Korea 2004 - 2014
Year
South Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
118.62 122.98 127.51 132.20 137.05 141.93 146.97 152.19 157.59 163.19 168.98
6.44% 6.37% 6.30% 6.22% 6.14% 6.07% 6.00% 5.93% 5.85% 5.78% 5.70%
1.86% 1.87% 1.87% 1.87% 1.87% 1.87% 1.88% 1.88% 1.88% 1.88% 1.88%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
68
South Korea: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
13 94 136 164 229 230 234 255 369 430 459 696
69.33 17.45 12.32 10.01 5.90 5.90 5.67 5.14 3.37 2.83 2.57 1.46 141.93
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
2.97 0.75 0.53 0.43 0.25 0.25 0.24 0.22 0.14 0.12 0.11 0.06 6.07
0.92 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.87
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Taejon Kwangju Ulsan Suwon Masan Chonju Cheju Mokpo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.24
SRI LANKA PC Casual Games (US$ Million): Sri Lanka 2004 - 2014
Year
Sri Lanka
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.00 8.34 8.70 9.07 9.46 9.85 10.25 10.67 11.11 11.56 12.04
0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sri Lanka: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
286 757 881 895 929 1,019 1,268 1,412
4.49 1.25 0.94 0.91 0.85 0.72 0.40 0.29 9.85
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
0.19 0.05 0.04 0.04 0.04 0.03 0.02 0.01 0.42
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.13
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.25
69
TAIWAN PC Casual Games (US$ Million): Taiwan 2004 - 2014
Year
Taiwan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
67.04 69.72 72.51 75.42 78.42 81.45 84.59 87.85 91.23 94.74 98.39
3.64% 3.61% 3.58% 3.55% 3.52% 3.48% 3.45% 3.42% 3.39% 3.35% 3.32%
1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Taiwan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
62 162 207 303 377 465 468 482 505 584 607 635 646 664 695
24.40 10.27 6.94 4.19 3.32 2.44 2.42 2.38 2.25 1.87 1.82 1.69 1.64 1.57 1.46 12.81 81.45
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
1.04 0.44 0.30 0.18 0.14 0.10 0.10 0.10 0.10 0.08 0.08 0.07 0.07 0.07 0.06 0.55 3.48
0.32 0.14 0.09 0.06 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.17 1.08
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.26
70
THAILAND PC Casual Games (US$ Million): Thailand 2004 - 2014
Year
Thailand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
51.56 53.35 55.20 57.11 59.08 61.07 63.11 65.23 67.41 69.67 72.00
2.80% 2.76% 2.73% 2.69% 2.65% 2.61% 2.58% 2.54% 2.50% 2.47% 2.43%
0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.80% 0.80% 0.80% 0.80%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Thailand: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
18 524 1,064 1,287 1,297 1,344 1,457 1,687 1,988
56.86 2.11 0.64 0.38 0.37 0.33 0.24 0.10 0.01 61.07
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
2.43 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.61
0.75 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.81
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.27
VIETNAM PC Casual Games (US$ Million): Vietnam 2004 - 2014
Year
Vietnam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.30 21.45 22.66 23.94 25.28 26.65 28.07 29.57 31.16 32.82 34.58
1.10% 1.11% 1.12% 1.13% 1.13% 1.14% 1.15% 1.15% 1.16% 1.16% 1.17%
0.32% 0.33% 0.33% 0.34% 0.35% 0.35% 0.36% 0.36% 0.37% 0.38% 0.38%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
71
Vietnam: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
182 203 267 528 529 647 1,137
8.38 7.11 4.81 2.09 2.08 1.64 0.53 26.65
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
0.36 0.30 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.09 0.06 0.03 0.03 0.02 0.01 0.35
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
72
5
EUROPE & THE MIDDLE EAST
5.1
EXECUTIVE SUMMARY
Market Potential for PC Casual Games in Europe & the Middle East (US$ Million): 2009 Country
Latent Demand US$ Million
% of Europe & the Middle East
329.68 250.22 239.60 208.75 159.43 124.07 78.66 74.68 74.08 67.28 52.86 50.02 44.11 38.92 38.19 38.18 37.33 35.02 30.29 29.43 29.18 26.91 23.70 22.54 22.11 279.50 2,404.73
13.71% 10.41% 9.96% 8.68% 6.63% 5.16% 3.27% 3.11% 3.08% 2.80% 2.20% 2.08% 1.83% 1.62% 1.59% 1.59% 1.55% 1.46% 1.26% 1.22% 1.21% 1.12% 0.99% 0.94% 0.92% 11.62% 100.00%
_________________________________________________________________________________________________________
Germany The United Kingdom France Italy Spain Russia Turkey The Netherlands Poland Saudi Arabia Pakistan Iran Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
73
Market Potential for PC Casual Games in Europe & the Middle East (US$ Million): 2009 Italy France
The United Kingdom
Germ any
Other
The Market for PC Casual Games in Europe & the Middle East: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2,061.87 2,126.25 2,192.89 2,261.88 2,333.00 2,404.73 2,478.62 2,555.04 2,634.10 2,715.90 2,800.55
32.41 32.29 32.16 32.03 31.90 31.77 31.64 31.50 31.37 31.22 31.08
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.2
AFGHANISTAN PC Casual Games (US$ Million): Afghanistan 2004 - 2014
Year
Afghanistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.26 3.43 3.60 3.79 3.98 4.17 4.37 4.59 4.81 5.04 5.29
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19% 0.19%
0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
74
Afghanistan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
447 1,243 1,350 1,450 1,679 1,681 1,749 1,754 1,790 1,799
2.68 0.42 0.33 0.25 0.11 0.11 0.08 0.08 0.06 0.06 4.17
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
0.11 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.17
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.3
ALBANIA PC Casual Games (US$ Million): Albania 2004 - 2014
Year
Albania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.94 2.01 2.09 2.16 2.25 2.33 2.41 2.50 2.59 2.68 2.78
0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Albania: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
992 1,437 1,440 1,446 1,474 1,496 1,608 1,621 1,718
0.75 0.26 0.26 0.25 0.23 0.21 0.14 0.13 0.09 2.33
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.4
75
ANDORRA PC Casual Games (US$ Million): Andorra 2004 - 2014
Year
Andorra
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.28 0.29 0.30 0.31 0.31 0.32 0.33 0.34 0.35 0.36 0.37
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Andorra: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,516 1,632
0.19 0.13 0.32
60.00 40.00 100.00
0.01 0.01 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.5
ARMENIA PC Casual Games (US$ Million): Armenia 2004 - 2014
Year
Armenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.37 1.49 1.62 1.76 1.91 2.07 2.23 2.41 2.60 2.81 3.03
0.07% 0.07% 0.07% 0.08% 0.08% 0.09% 0.09% 0.09% 0.10% 0.10% 0.11%
0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
76
Armenia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
789 1,517 1,574 1,800 1,807 1,812 1,840 1,852 1,876 1,891 1,893 1,911 1,912 1,920 1,921
1.17 0.19 0.16 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.09 2.07
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 1.15 4.40 100.00
0.05 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Massis Alaverdi Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.6
AUSTRIA PC Casual Games (US$ Million): Austria 2004 - 2014
Year
Austria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.50 33.42 34.36 35.33 36.33 37.33 38.36 39.41 40.50 41.61 42.76
1.58% 1.57% 1.57% 1.56% 1.56% 1.55% 1.55% 1.54% 1.54% 1.53% 1.53%
0.51% 0.51% 0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
77
Austria: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
68 358 419 537 630 750 976 995 1,005 1,108 1,261 1,548
22.42 3.56 2.93 2.04 1.71 1.27 0.78 0.75 0.73 0.56 0.41 0.18 37.33
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
0.93 0.15 0.12 0.08 0.07 0.05 0.03 0.03 0.03 0.02 0.02 0.01 1.55
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.49
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.7
AZERBAIJAN PC Casual Games (US$ Million): Azerbaijan 2004 - 2014
Year
Azerbaijan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.73 6.27 6.86 7.51 8.20 8.92 9.68 10.52 11.42 12.40 13.47
0.28% 0.29% 0.31% 0.33% 0.35% 0.37% 0.39% 0.41% 0.43% 0.46% 0.48%
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.14% 0.14% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
78
Azerbaijan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
223 866 952 1,451 1,527 1,540 1,592 1,645 1,773
6.18 0.98 0.81 0.25 0.19 0.18 0.15 0.12 0.07 8.92
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
0.26 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.37
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.8
BAHRAIN PC Casual Games (US$ Million): Bahrain 2004 - 2014
Year
Bahrain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.34 2.44 2.56 2.67 2.80 2.92 3.05 3.18 3.32 3.47 3.62
0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bahrain: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
698 996 1,208 1,506 1,774
1.45 0.74 0.46 0.20 0.07 2.92
49.67 25.49 15.69 6.86 2.29 100.00
0.06 0.03 0.02 0.01 0.00 0.12
0.02 0.01 0.01 0.00 0.00 0.04
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.9
79
BELARUS PC Casual Games (US$ Million): Belarus 2004 - 2014
Year
Belarus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.88 10.35 10.84 11.36 11.90 12.44 13.01 13.60 14.22 14.87 15.54
0.48% 0.49% 0.49% 0.50% 0.51% 0.52% 0.52% 0.53% 0.54% 0.55% 0.55%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belarus: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
274 688 831 840 963 982 1,052 1,192 1,239 1,307 1,318 1,393
4.72 1.48 1.06 1.04 0.80 0.77 0.66 0.47 0.43 0.37 0.35 0.30 12.44
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
0.20 0.06 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.52
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.10
80
BELGIUM PC Casual Games (US$ Million): Belgium 2004 - 2014
Year
Belgium
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
38.99 39.97 40.98 42.01 43.06 44.11 45.20 46.30 47.44 48.60 49.79
1.89% 1.88% 1.87% 1.86% 1.85% 1.83% 1.82% 1.81% 1.80% 1.79% 1.78%
0.61% 0.61% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57% 0.56% 0.56% 0.55%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belgium: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
112 200 341 376 392 585 649 701 730 770 774 775 820
15.39 7.55 3.70 3.32 3.17 1.87 1.63 1.43 1.33 1.22 1.21 1.21 1.08 44.11
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
0.64 0.31 0.15 0.14 0.13 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.04 1.83
0.20 0.10 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.58
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.11
81
BOSNIA AND HERZEGOVINA PC Casual Games (US$ Million): Bosnia and Herzegovina 2004 - 2014
Year
Bosnia and Herzegovina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.90 3.02 3.14 3.27 3.40 3.53 3.66 3.80 3.95 4.10 4.26
0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bosnia and Herzegovina: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
715 1,154 1,288 1,327 1,349 1,405 1,430
1.39 0.51 0.38 0.35 0.33 0.30 0.27 3.53
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.15
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.12
BULGARIA PC Casual Games (US$ Million): Bulgaria 2004 - 2014
Year
Bulgaria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.32 8.68 9.06 9.45 9.86 10.27 10.69 11.14 11.60 12.08 12.58
0.40% 0.41% 0.41% 0.42% 0.42% 0.43% 0.43% 0.44% 0.44% 0.44% 0.45%
0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
82
Bulgaria: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
315 751 816 1,027 1,044 1,114 1,188 1,277 1,291 1,293 1,331
4.01 1.27 1.09 0.70 0.67 0.55 0.48 0.39 0.38 0.38 0.34 10.27
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
0.17 0.05 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.43
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.14
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.13
CROATIA PC Casual Games (US$ Million): Croatia 2004 - 2014
Year
Croatia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.73 7.00 7.29 7.58 7.89 8.20 8.52 8.85 9.20 9.56 9.93
0.33% 0.33% 0.33% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Croatia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
279 979 1,020 1,070 1,209 1,252 1,363 1,441
4.63 0.77 0.71 0.63 0.46 0.42 0.32 0.26 8.20
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
0.19 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.34
0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.14
83
CYPRUS PC Casual Games (US$ Million): Cyprus 2004 - 2014
Year
Cyprus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.13 2.20 2.28 2.35 2.43 2.51 2.60 2.68 2.77 2.86 2.96
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cyprus: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
809 969 1,324 1,427
1.10 0.79 0.35 0.27 2.51
43.83 31.50 13.91 10.76 100.00
0.05 0.03 0.01 0.01 0.10
0.01 0.01 0.00 0.00 0.03
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.15
CZECH REPUBLIC PC Casual Games (US$ Million): Czech Republic 2004 - 2014
Year
Czech Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
24.10 25.09 26.12 27.19 28.31 29.43 30.59 31.80 33.06 34.36 35.72
1.17% 1.18% 1.19% 1.20% 1.21% 1.22% 1.23% 1.24% 1.25% 1.27% 1.28%
0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.40% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
84
Czech Republic: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
131 300 353 575 795 798 806 815 841 842
13.13 4.22 3.59 1.91 1.15 1.14 1.12 1.09 1.03 1.03 29.43
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
0.55 0.18 0.15 0.08 0.05 0.05 0.05 0.05 0.04 0.04 1.22
0.17 0.06 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.39
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Ceske Budejovice Pardubice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.16
DENMARK PC Casual Games (US$ Million): Denmark 2004 - 2014
Year
Denmark
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21.49 21.92 22.35 22.80 23.25 23.70 24.17 24.64 25.12 25.61 26.11
1.04% 1.03% 1.02% 1.01% 1.00% 0.99% 0.98% 0.96% 0.95% 0.94% 0.93%
0.34% 0.33% 0.33% 0.32% 0.32% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
85
Denmark: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
130 460 633 677 970 1,082 1,109 1,110 1,119 1,133 1,232 1,280 1,301
13.20 2.52 1.70 1.51 0.79 0.60 0.56 0.56 0.55 0.54 0.43 0.39 0.37 23.70
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
0.55 0.10 0.07 0.06 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.99
0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.31
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.17
ESTONIA PC Casual Games (US$ Million): Estonia 2004 - 2014
Year
Estonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.75 2.88 3.03 3.18 3.34 3.49 3.66 3.83 4.02 4.21 4.41
0.13% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16%
0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Estonia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
552 1,196 1,341 1,367 1,477 1,726 1,740
1.98 0.47 0.34 0.32 0.22 0.09 0.08 3.49
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
0.08 0.02 0.01 0.01 0.01 0.00 0.00 0.15
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.18
86
FINLAND PC Casual Games (US$ Million): Finland 2004 - 2014
Year
Finland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.47 19.10 19.76 20.43 21.13 21.83 22.55 23.29 24.06 24.85 25.67
0.90% 0.90% 0.90% 0.90% 0.91% 0.91% 0.91% 0.91% 0.91% 0.92% 0.92%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Finland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
213 492 501 515 539 731 752 822 826 902 956
6.62 2.30 2.26 2.18 2.03 1.33 1.26 1.08 1.06 0.89 0.81 21.83
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
0.28 0.10 0.09 0.09 0.08 0.06 0.05 0.04 0.04 0.04 0.03 0.91
0.09 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.19
87
FRANCE PC Casual Games (US$ Million): France 2004 - 2014
Year
France
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
216.66 221.08 225.60 230.20 234.89 239.60 244.39 249.28 254.26 259.35 264.53
10.51% 10.40% 10.29% 10.18% 10.07% 9.96% 9.86% 9.76% 9.65% 9.55% 9.45%
3.41% 3.36% 3.31% 3.26% 3.21% 3.17% 3.12% 3.07% 3.03% 2.98% 2.94%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
France: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2 126 128 167 338 383 387 438 467 483 500 532 533 547 565
168.43 13.50 13.35 9.71 3.74 3.22 3.20 2.72 2.43 2.37 2.26 2.08 2.07 1.99 1.94 6.58 239.60
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
7.00 0.56 0.56 0.40 0.16 0.13 0.13 0.11 0.10 0.10 0.09 0.09 0.09 0.08 0.08 0.27 9.96
2.23 0.18 0.18 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.17
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.20
88
GEORGIA PC Casual Games (US$ Million): Georgia 2004 - 2014
Year
Georgia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.66 1.79 1.93 2.08 2.23 2.39 2.56 2.74 2.94 3.15 3.37
0.08% 0.08% 0.09% 0.09% 0.10% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Georgia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
683 1,419 1,525 1,570 1,601 1,798 1,857 1,892
1.49 0.28 0.19 0.16 0.14 0.06 0.04 0.03 2.39
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
0.06 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.10
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.21
GERMANY PC Casual Games (US$ Million): Germany 2004 - 2014
Year
Germany
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
292.14 299.33 306.69 314.23 321.93 329.68 337.59 345.70 353.99 362.49 371.19
14.17% 14.08% 13.99% 13.89% 13.80% 13.71% 13.62% 13.53% 13.44% 13.35% 13.25%
4.59% 4.55% 4.50% 4.45% 4.40% 4.36% 4.31% 4.26% 4.22% 4.17% 4.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
89
Germany: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
14 88 141 148 149 155 161 462 541
66.99 18.67 11.56 11.08 11.00 10.63 10.32 2.48 2.01 144.75
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
2.79 0.78 0.48 0.46 0.46 0.44 0.43 0.10 0.08 6.02
0.88 0.25 0.15 0.15 0.15 0.14 0.14 0.03 0.03 1.91
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.22
GREECE PC Casual Games (US$ Million): Greece 2004 - 2014
Year
Greece
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.91 33.91 34.94 36.00 37.09 38.19 39.32 40.48 41.67 42.90 44.16
1.60% 1.59% 1.59% 1.59% 1.59% 1.59% 1.59% 1.58% 1.58% 1.58% 1.58%
0.52% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.49% 0.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greece: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
101 201 348 450 573 577 736 828 916 928
16.45 7.54 3.66 2.64 1.91 1.89 1.32 1.06 0.87 0.85 38.19
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
0.68 0.31 0.15 0.11 0.08 0.08 0.05 0.04 0.04 0.04 1.59
0.22 0.10 0.05 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.50
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.23
90
HUNGARY PC Casual Games (US$ Million): Hungary 2004 - 2014
Year
Hungary
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.23 20.68 21.13 21.59 22.07 22.54 23.03 23.52 24.03 24.55 25.07
0.98% 0.97% 0.96% 0.95% 0.95% 0.94% 0.93% 0.92% 0.91% 0.90% 0.90%
0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Hungary: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
127 713 735 777 793 933 990 1,012 1,046 1,117 1,155
13.42 1.40 1.32 1.20 1.16 0.84 0.75 0.72 0.67 0.55 0.51 22.54
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
0.56 0.06 0.05 0.05 0.05 0.03 0.03 0.03 0.03 0.02 0.02 0.94
0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.30
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.24
91
ICELAND PC Casual Games (US$ Million): Iceland 2004 - 2014
Year
Iceland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.25 1.27 1.30 1.32 1.35 1.38 1.41 1.43 1.46 1.49 1.52
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iceland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
957 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970
0.81 0.13 0.12 0.12 0.06 0.04 0.04 0.03 0.03 0.02 1.38
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Akranes Vestmannaeyjar Husavik Isafjorour Neskaupstaour Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.25
92
IRAN PC Casual Games (US$ Million): Iran 2004 - 2014
Year
Iran
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
42.45 43.88 45.35 46.88 48.44 50.02 51.65 53.33 55.06 56.85 58.70
2.06% 2.06% 2.07% 2.07% 2.08% 2.08% 2.08% 2.09% 2.09% 2.09% 2.10%
0.67% 0.67% 0.67% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.65% 0.65%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iran: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
74 254 363 365 408 534 546 569 590 824 835 843 892 949 1,017
21.44 5.19 3.50 3.45 3.01 2.06 1.99 1.93 1.87 1.07 1.04 1.03 0.91 0.82 0.72 50.02
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
0.89 0.22 0.15 0.14 0.13 0.09 0.08 0.08 0.08 0.04 0.04 0.04 0.04 0.03 0.03 2.08
0.28 0.07 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.26
93
IRAQ PC Casual Games (US$ Million): Iraq 2004 - 2014
Year
Iraq
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.82 10.18 10.56 10.96 11.36 11.77 12.20 12.64 13.09 13.56 14.05
0.48% 0.48% 0.48% 0.48% 0.49% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50%
0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iraq: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
211 904 946 981 1,185 1,271 1,326 1,380 1,435 1,509 1,514 1,523 1,567 1,721
6.66 0.88 0.82 0.77 0.48 0.40 0.35 0.31 0.27 0.20 0.20 0.19 0.16 0.09 11.77
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
0.28 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.49
0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.27
94
IRELAND PC Casual Games (US$ Million): Ireland 2004 - 2014
Year
Ireland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.29 19.00 19.74 20.51 21.31 22.11 22.94 23.80 24.69 25.62 26.58
0.89% 0.89% 0.90% 0.91% 0.91% 0.92% 0.93% 0.93% 0.94% 0.94% 0.95%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ireland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
105 404 725 942 1,015
16.16 3.05 1.35 0.82 0.72 22.11
73.10 13.81 6.11 3.73 3.25 100.00
0.67 0.13 0.06 0.03 0.03 0.92
0.21 0.04 0.02 0.01 0.01 0.29
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.28
ISRAEL PC Casual Games (US$ Million): Israel 2004 - 2014
Year
Israel
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.11 18.80 19.51 20.25 21.01 21.78 22.58 23.40 24.25 25.14 26.06
0.88% 0.88% 0.89% 0.90% 0.90% 0.91% 0.91% 0.92% 0.92% 0.93% 0.93%
0.28% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
95
Israel: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
221 296 410 579 620 666 671 705
6.31 4.31 3.00 1.88 1.76 1.56 1.55 1.41 21.78
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
0.26 0.18 0.12 0.08 0.07 0.06 0.06 0.06 0.91
0.08 0.06 0.04 0.02 0.02 0.02 0.02 0.02 0.29
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.29
ITALY PC Casual Games (US$ Million): Italy 2004 - 2014
Year
Italy
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
188.29 192.23 196.26 200.36 204.55 208.75 213.03 217.40 221.85 226.40 231.04
9.13% 9.04% 8.95% 8.86% 8.77% 8.68% 8.59% 8.51% 8.42% 8.34% 8.25%
2.96% 2.92% 2.88% 2.84% 2.80% 2.76% 2.72% 2.68% 2.64% 2.60% 2.56%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
96
Italy: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
19 49 67 84 123 125 191 193 206 210 224 256 264 280 290
52.91 27.78 22.56 19.25 13.69 13.56 8.02 7.91 6.99 6.74 6.16 5.09 4.86 4.60 4.45 4.17 208.75
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
2.20 1.16 0.94 0.80 0.57 0.56 0.33 0.33 0.29 0.28 0.26 0.21 0.20 0.19 0.19 0.17 8.68
0.70 0.37 0.30 0.25 0.18 0.18 0.11 0.10 0.09 0.09 0.08 0.07 0.06 0.06 0.06 0.06 2.76
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.30
JORDAN PC Casual Games (US$ Million): Jordan 2004 - 2014
Year
Jordan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.73 2.84 2.95 3.08 3.20 3.33 3.46 3.60 3.74 3.89 4.04
0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
97
Jordan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
597 1,068 1,342 1,422 1,708 1,777 1,822
1.86 0.64 0.34 0.28 0.10 0.07 0.05 3.33
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
0.08 0.03 0.01 0.01 0.00 0.00 0.00 0.14
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.31
KAZAKHSTAN PC Casual Games (US$ Million): Kazakhstan 2004 - 2014
Year
Kazakhstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.67 15.52 16.41 17.36 18.35 19.36 20.41 21.53 22.70 23.94 25.24
0.71% 0.73% 0.75% 0.77% 0.79% 0.81% 0.82% 0.84% 0.86% 0.88% 0.90%
0.23% 0.24% 0.24% 0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
98
Kazakhstan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
325 527 728 800 804 810 834 880 924 945 986 1,013 1,042 1,128 1,146
3.83 2.09 1.34 1.14 1.13 1.10 1.04 0.94 0.86 0.82 0.76 0.72 0.68 0.54 0.52 1.85 19.36
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
0.16 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.08 0.81
0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.26
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.32
KUWAIT PC Casual Games (US$ Million): Kuwait 2004 - 2014
Year
Kuwait
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.44 13.98 14.55 15.14 15.75 16.37 17.01 17.67 18.36 19.07 19.82
0.65% 0.66% 0.66% 0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.71%
0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kuwait: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
241 252 314 660
5.53 5.24 4.01 1.59 16.37
33.77 32.01 24.50 9.71 100.00
0.23 0.22 0.17 0.07 0.68
0.07 0.07 0.05 0.02 0.22
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.33
99
KYRGYZSTAN PC Casual Games (US$ Million): Kyrgyzstan 2004 - 2014
Year
Kyrgyzstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.99 1.03 1.08 1.13 1.18 1.23 1.28 1.34 1.40 1.46 1.52
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kyrgyzstan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
984 1,444 1,761 1,772 1,858 1,888
0.76 0.26 0.07 0.07 0.04 0.03 1.23
62.08 20.92 5.80 5.50 3.14 2.55 100.00
0.03 0.01 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.34
LATVIA PC Casual Games (US$ Million): Latvia 2004 - 2014
Year
Latvia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.52 3.75 4.00 4.27 4.55 4.84 5.14 5.46 5.80 6.16 6.55
0.17% 0.18% 0.18% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.23% 0.23%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
100
Latvia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
390 1,218 1,272 1,442 1,472 1,552 1,587
3.18 0.44 0.40 0.26 0.23 0.17 0.15 4.84
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
0.13 0.02 0.02 0.01 0.01 0.01 0.01 0.20
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.35
LEBANON PC Casual Games (US$ Million): Lebanon 2004 - 2014
Year
Lebanon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.39 4.45 4.50 4.56 4.62 4.68 4.74 4.79 4.85 4.92 4.98
0.21% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18%
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lebanon: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
406 851 1,266 1,504 1,900
3.03 1.01 0.40 0.20 0.03 4.68
64.82 21.61 8.64 4.32 0.61 100.00
0.13 0.04 0.02 0.01 0.00 0.19
0.04 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.36
101
LIECHTENSTEIN PC Casual Games (US$ Million): Liechtenstein 2004 - 2014
Year
Liechtenstein
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.15 0.17 0.18 0.19 0.20 0.22 0.23 0.25 0.26 0.28 0.30
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Liechtenstein: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,844 1,845 1,874 1,907 1,908 1,909 1,965
0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.22
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Triesen Eschen Mauren Triesenberg Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.37
LITHUANIA PC Casual Games (US$ Million): Lithuania 2004 - 2014
Year
Lithuania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.49 5.79 6.10 6.43 6.77 7.12 7.48 7.86 8.26 8.69 9.13
0.27% 0.27% 0.28% 0.28% 0.29% 0.30% 0.30% 0.31% 0.31% 0.32% 0.33%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
102
Lithuania: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
417 557 879 1,043 1,085
2.95 1.96 0.94 0.68 0.59 7.12
41.37 27.56 13.24 9.48 8.34 100.00
0.12 0.08 0.04 0.03 0.02 0.30
0.04 0.03 0.01 0.01 0.01 0.09
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.38
LUXEMBOURG PC Casual Games (US$ Million): Luxembourg 2004 - 2014
Year
Luxembourg
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.81 3.95 4.10 4.25 4.41 4.57 4.73 4.90 5.08 5.26 5.45
0.18% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Luxembourg: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
497 1,024 1,193 1,257 1,316 1,317
2.27 0.71 0.47 0.41 0.35 0.35 4.57
49.68 15.48 10.32 9.03 7.74 7.74 100.00
0.09 0.03 0.02 0.02 0.01 0.01 0.19
0.03 0.01 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.39
103
MALTA PC Casual Games (US$ Million): Malta 2004 - 2014
Year
Malta
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.95 0.97 1.00 1.03 1.06 1.09 1.12 1.15 1.19 1.22 1.25
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malta: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,358 1,377 1,473 1,595 1,742
0.33 0.31 0.23 0.15 0.08 1.09
29.85 28.36 20.90 13.43 7.46 100.00
0.01 0.01 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.40
MOLDOVA PC Casual Games (US$ Million): Moldova 2004 - 2014
Year
Moldova
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.96 1.00 1.05 1.09 1.14 1.18 1.23 1.28 1.33 1.39 1.45
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
104
Moldova: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,035 1,522 1,565 1,613
0.69 0.19 0.17 0.14 1.18
58.54 16.02 14.00 11.44 100.00
0.03 0.01 0.01 0.01 0.05
0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.41
MONACO PC Casual Games (US$ Million): Monaco 2004 - 2014
Year
Monaco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.11 0.11 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Monaco: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,706 1,984
0.10 0.02 0.11
86.67 13.33 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.42
105
NORWAY PC Casual Games (US$ Million): Norway 2004 - 2014
Year
Norway
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25.32 26.25 27.21 28.22 29.25 30.29 31.37 32.48 33.64 34.83 36.07
1.23% 1.23% 1.24% 1.25% 1.25% 1.26% 1.27% 1.27% 1.28% 1.28% 1.29%
0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norway: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
138 238 349 454 638 716 740 873 886
12.16 5.63 3.65 2.59 1.68 1.39 1.31 0.96 0.93 30.29
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
0.51 0.23 0.15 0.11 0.07 0.06 0.05 0.04 0.04 1.26
0.16 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.40
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.43
OMAN PC Casual Games (US$ Million): Oman 2004 - 2014
Year
Oman
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.97 6.20 6.44 6.70 6.96 7.22 7.49 7.77 8.06 8.36 8.68
0.29% 0.29% 0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.31% 0.31% 0.31%
0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
106
Oman: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
307 707 940 941
4.15 1.41 0.83 0.83 7.22
57.47 19.54 11.49 11.49 100.00
0.17 0.06 0.03 0.03 0.30
0.05 0.02 0.01 0.01 0.10
_________________________________________________________________________________________________________
Muscat Matrah Nizwa Salala Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.44
PAKISTAN PC Casual Games (US$ Million): Pakistan 2004 - 2014
Year
Pakistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
42.62 44.51 46.49 48.55 50.69 52.86 55.11 57.45 59.89 62.43 65.09
2.07% 2.09% 2.12% 2.15% 2.17% 2.20% 2.22% 2.25% 2.27% 2.30% 2.32%
0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.71% 0.71% 0.72% 0.72%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Pakistan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
76 142 297 398 418 427 458 510 784 801 966
20.30 11.51 4.30 3.10 2.93 2.84 2.57 2.21 1.18 1.13 0.79 52.86
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
0.84 0.48 0.18 0.13 0.12 0.12 0.11 0.09 0.05 0.05 0.03 2.20
0.27 0.15 0.06 0.04 0.04 0.04 0.03 0.03 0.02 0.01 0.01 0.70
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.45
107
PALESTINE PC Casual Games (US$ Million): Palestine 2004 - 2014
Year
Palestine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.28 0.29 0.29 0.30 0.31 0.32 0.32 0.33 0.34 0.35 0.36
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palestine: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,505 1,664
0.20 0.12 0.32
63.56 36.44 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.46
POLAND PC Casual Games (US$ Million): Poland 2004 - 2014
Year
Poland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
59.42 62.13 64.95 67.91 70.98 74.08 77.30 80.67 84.18 87.84 91.66
2.88% 2.92% 2.96% 3.00% 3.04% 3.08% 3.12% 3.16% 3.20% 3.23% 3.27%
0.93% 0.94% 0.95% 0.96% 0.97% 0.98% 0.99% 0.99% 1.00% 1.01% 1.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
108
Poland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
89 172 185 204 216 253 294 308 311 342 422
18.51 9.36 8.25 7.09 6.49 5.20 4.39 4.13 4.09 3.69 2.88 74.08
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
0.77 0.39 0.34 0.29 0.27 0.22 0.18 0.17 0.17 0.15 0.12 3.08
0.24 0.12 0.11 0.09 0.09 0.07 0.06 0.05 0.05 0.05 0.04 0.98
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.47
PORTUGAL PC Casual Games (US$ Million): Portugal 2004 - 2014
Year
Portugal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
24.27 24.78 25.30 25.82 26.36 26.91 27.46 28.02 28.59 29.18 29.78
1.18% 1.17% 1.15% 1.14% 1.13% 1.12% 1.11% 1.10% 1.09% 1.07% 1.06%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.35% 0.35% 0.34% 0.34% 0.33%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
109
Portugal: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
129 242 675 764 778 853 862 951 1,030 1,039
13.22 5.53 1.53 1.24 1.19 1.00 0.99 0.81 0.70 0.68 26.91
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
0.55 0.23 0.06 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.12
0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.48
QATAR PC Casual Games (US$ Million): Qatar 2004 - 2014
Year
Qatar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.34 5.62 5.92 6.23 6.56 6.89 7.23 7.59 7.97 8.37 8.79
0.26% 0.26% 0.27% 0.28% 0.28% 0.29% 0.29% 0.30% 0.30% 0.31% 0.31%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Qatar: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
209
6.89 6.89
100.00 100.00
0.29 0.29
0.09 0.09
_________________________________________________________________________________________________________
Doha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.49
110
ROMANIA PC Casual Games (US$ Million): Romania 2004 - 2014
Year
Romania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.77 24.77 25.81 26.90 28.03 29.18 30.36 31.59 32.87 34.20 35.58
1.15% 1.16% 1.18% 1.19% 1.20% 1.21% 1.22% 1.24% 1.25% 1.26% 1.27%
0.37% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Romania: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
139 526 558 564 587 599 619 637 706 709 748
11.90 2.10 1.96 1.94 1.87 1.85 1.76 1.68 1.41 1.41 1.28 29.18
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
0.49 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 1.21
0.16 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.39
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.50
111
RUSSIA PC Casual Games (US$ Million): Russia 2004 - 2014
Year
Russia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
95.50 100.69 106.16 111.92 117.95 124.07 130.46 137.18 144.24 151.67 159.48
4.63% 4.74% 4.84% 4.95% 5.06% 5.16% 5.26% 5.37% 5.48% 5.58% 5.69%
1.50% 1.53% 1.56% 1.58% 1.61% 1.64% 1.67% 1.69% 1.72% 1.74% 1.77%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Russia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
35 75 226 227 233 250 268 271 282 299 306 331 335 440 453
37.42 20.95 6.00 5.99 5.70 5.24 4.79 4.77 4.56 4.26 4.17 3.81 3.78 2.70 2.61 7.32 124.07
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
1.56 0.87 0.25 0.25 0.24 0.22 0.20 0.20 0.19 0.18 0.17 0.16 0.16 0.11 0.11 0.30 5.16
0.49 0.28 0.08 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.04 0.03 0.10 1.64
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.51
112
SAN MARINO PC Casual Games (US$ Million): San Marino 2004 - 2014
Year
San Marino
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.09 0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
San Marino: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,787 1,867
0.06 0.04 0.10
63.64 36.36 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.52
SAUDI ARABIA PC Casual Games (US$ Million): Saudi Arabia 2004 - 2014
Year
Saudi Arabia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
56.51 58.53 60.62 62.79 65.02 67.28 69.60 72.00 74.48 77.05 79.71
2.74% 2.75% 2.76% 2.78% 2.79% 2.80% 2.81% 2.82% 2.83% 2.84% 2.85%
0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.88%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
113
Saudi Arabia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
58 146 175 258 266 370 634 642 756 786 896 936 1,116 1,165
25.10 11.16 9.20 5.02 4.85 3.35 1.69 1.67 1.26 1.17 0.90 0.84 0.55 0.50 67.28
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
1.04 0.46 0.38 0.21 0.20 0.14 0.07 0.07 0.05 0.05 0.04 0.03 0.02 0.02 2.80
0.33 0.15 0.12 0.07 0.06 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.89
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.53
SLOVAKIA PC Casual Games (US$ Million): Slovakia 2004 - 2014
Year
Slovakia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.76 10.32 10.92 11.56 12.23 12.90 13.61 14.36 15.15 15.99 16.87
0.47% 0.49% 0.50% 0.51% 0.52% 0.54% 0.55% 0.56% 0.58% 0.59% 0.60%
0.15% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Slovakia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
180 287
8.42 4.48 12.90
65.25 34.75 100.00
0.35 0.19 0.54
0.11 0.06 0.17
_________________________________________________________________________________________________________
Bratislava Kosice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.54
114
SLOVENIA PC Casual Games (US$ Million): Slovenia 2004 - 2014
Year
Slovenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.29 5.51 5.74 5.98 6.23 6.48 6.74 7.00 7.29 7.58 7.88
0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28%
0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Slovenia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
400 580 1,241 1,332 1,346 1,502 1,503
3.09 1.88 0.43 0.34 0.33 0.20 0.20 6.48
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
0.13 0.08 0.02 0.01 0.01 0.01 0.01 0.27
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.55
SPAIN PC Casual Games (US$ Million): Spain 2004 - 2014
Year
Spain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
137.04 141.27 145.64 150.15 154.77 159.43 164.22 169.14 174.22 179.44 184.83
6.65% 6.64% 6.64% 6.64% 6.63% 6.63% 6.63% 6.62% 6.61% 6.61% 6.60%
2.15% 2.15% 2.14% 2.13% 2.12% 2.11% 2.10% 2.09% 2.07% 2.06% 2.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
115
Spain: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
20 57 150 168 179 183 236 249 263 283 284 293 310 326 332
45.90 25.22 10.83 9.69 8.51 8.38 5.65 5.30 4.87 4.54 4.51 4.41 4.11 3.82 3.80 9.87 159.43
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
1.91 1.05 0.45 0.40 0.35 0.35 0.24 0.22 0.20 0.19 0.19 0.18 0.17 0.16 0.16 0.41 6.63
0.61 0.33 0.14 0.13 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.13 2.11
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.56
SWEDEN PC Casual Games (US$ Million): Sweden 2004 - 2014
Year
Sweden
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
33.79 34.76 35.77 36.80 37.85 38.92 40.01 41.13 42.28 43.46 44.68
1.64% 1.64% 1.63% 1.63% 1.62% 1.62% 1.61% 1.61% 1.60% 1.60% 1.60%
0.53% 0.53% 0.52% 0.52% 0.52% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
116
Sweden: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
165 218 367 474 617 621 622 623 651 663 682 720 737 742 813
9.89 6.37 3.43 2.39 1.77 1.76 1.76 1.76 1.63 1.58 1.49 1.37 1.32 1.30 1.09 38.92
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
0.41 0.26 0.14 0.10 0.07 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 1.62
0.13 0.08 0.05 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.51
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Norrköping Linköping Västeras Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.57
SWITZERLAND PC Casual Games (US$ Million): Switzerland 2004 - 2014
Year
Switzerland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
31.03 31.79 32.57 33.38 34.19 35.02 35.86 36.72 37.60 38.50 39.42
1.50% 1.50% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.43% 1.42% 1.41%
0.49% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
117
Switzerland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
170 275 292 339 368 493 555 652 719 858 867
9.49 4.70 4.43 3.73 3.41 2.30 1.97 1.62 1.38 1.00 0.97 35.02
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
0.39 0.20 0.18 0.16 0.14 0.10 0.08 0.07 0.06 0.04 0.04 1.46
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.46
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.58
SYRIAN ARAB REPUBLIC PC Casual Games (US$ Million): Syrian Arab Republic 2004 - 2014
Year
Syrian Arab Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.44 8.68 8.92 9.17 9.43 9.69 9.96 10.23 10.51 10.80 11.10
0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
118
Syrian Arab Republic: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
379 397 812 1,076 1,120 1,465 1,478 1,528 1,614 1,626 1,636
3.29 3.10 1.10 0.61 0.55 0.23 0.22 0.19 0.14 0.13 0.13 9.69
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.14 0.13 0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.59
TAJIKISTAN PC Casual Games (US$ Million): Tajikistan 2004 - 2014
Year
Tajikistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.10 1.16 1.22 1.28 1.35 1.42 1.49 1.56 1.64 1.72 1.81
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tajikistan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
898 1,455 1,710 1,733 1,848 1,885 1,938
0.90 0.24 0.09 0.08 0.04 0.03 0.02 1.42
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.60
119
THE NETHERLANDS PC Casual Games (US$ Million): The Netherlands 2004 - 2014
Year
The Netherlands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
64.68 66.58 68.53 70.54 72.60 74.68 76.81 79.00 81.25 83.56 85.94
3.14% 3.13% 3.13% 3.12% 3.11% 3.11% 3.10% 3.09% 3.08% 3.08% 3.07%
1.02% 1.01% 1.01% 1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.96% 0.95%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
93 134 147 195 240 257 291 374 477 598 608 874
17.62 12.75 11.15 7.75 5.60 5.04 4.44 3.32 2.39 1.86 1.81 0.95 74.68
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
0.73 0.53 0.46 0.32 0.23 0.21 0.18 0.14 0.10 0.08 0.08 0.04 3.11
0.23 0.17 0.15 0.10 0.07 0.07 0.06 0.04 0.03 0.02 0.02 0.01 0.99
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.61
120
THE UNITED ARAB EMIRATES PC Casual Games (US$ Million): The United Arab Emirates 2004 - 2014
Year
The United Arab Emirates
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.30 14.05 14.85 15.69 16.57 17.46 18.39 19.38 20.42 21.51 22.66
0.65% 0.66% 0.68% 0.69% 0.71% 0.73% 0.74% 0.76% 0.78% 0.79% 0.81%
0.21% 0.21% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24% 0.24% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United Arab Emirates: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
222 235 421 442
6.19 5.66 2.91 2.70 17.46
35.47 32.40 16.67 15.47 100.00
0.26 0.24 0.12 0.11 0.73
0.08 0.07 0.04 0.04 0.23
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.62
THE UNITED KINGDOM PC Casual Games (US$ Million): The United Kingdom 2004 - 2014
Year
The United Kingdom
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
220.05 225.80 231.71 237.78 243.98 250.22 256.60 263.14 269.85 276.73 283.79
10.67% 10.62% 10.57% 10.51% 10.46% 10.41% 10.35% 10.30% 10.24% 10.19% 10.13%
3.46% 3.43% 3.40% 3.37% 3.34% 3.31% 3.28% 3.24% 3.21% 3.18% 3.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
121
The United Kingdom: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
7 63 64 77 78 132 140 154 157 166 173 181
87.65 24.36 24.20 20.24 20.24 13.05 11.64 10.64 10.56 9.89 9.34 8.42 250.22
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
3.65 1.01 1.01 0.84 0.84 0.54 0.48 0.44 0.44 0.41 0.39 0.35 10.41
1.16 0.32 0.32 0.27 0.27 0.17 0.15 0.14 0.14 0.13 0.12 0.11 3.31
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.63
TURKEY PC Casual Games (US$ Million): Turkey 2004 - 2014
Year
Turkey
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
65.40 67.88 70.45 73.12 75.88 78.66 81.53 84.50 87.59 90.79 94.10
3.17% 3.19% 3.21% 3.23% 3.25% 3.27% 3.29% 3.31% 3.33% 3.34% 3.36%
1.03% 1.03% 1.03% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
122
Turkey: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
45 171 176 277 304 347 357 388 574 610 665 672 674 766 819
30.22 9.44 9.05 4.67 4.17 3.66 3.57 3.20 1.91 1.79 1.57 1.55 1.53 1.24 1.08 78.66
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
1.26 0.39 0.38 0.19 0.17 0.15 0.15 0.13 0.08 0.07 0.07 0.06 0.06 0.05 0.04 3.27
0.40 0.12 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.04
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.64
TURKMENISTAN PC Casual Games (US$ Million): Turkmenistan 2004 - 2014
Year
Turkmenistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.46 4.68 4.90 5.14 5.38 5.63 5.89 6.16 6.45 6.74 7.05
0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24% 0.24% 0.24% 0.25% 0.25%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Turkmenistan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
399 760 919 1,240
3.09 1.25 0.87 0.43 5.63
54.82 22.18 15.43 7.58 100.00
0.13 0.05 0.04 0.02 0.23
0.04 0.02 0.01 0.01 0.07
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.65
123
UKRAINE PC Casual Games (US$ Million): Ukraine 2004 - 2014
Year
Ukraine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
30.31 31.76 33.27 34.86 36.51 38.18 39.92 41.74 43.63 45.62 47.70
1.47% 1.49% 1.52% 1.54% 1.56% 1.59% 1.61% 1.63% 1.66% 1.68% 1.70%
0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52% 0.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ukraine: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
205 295 386 405 407 473 519 568 708 722 724 787 849 868 870
7.04 4.38 3.21 3.03 3.02 2.41 2.15 1.94 1.41 1.37 1.35 1.17 1.02 0.97 0.97 2.75 38.18
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
0.29 0.18 0.13 0.13 0.13 0.10 0.09 0.08 0.06 0.06 0.06 0.05 0.04 0.04 0.04 0.11 1.59
0.09 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.04 0.50
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.66
124
UZBEKISTAN PC Casual Games (US$ Million): Uzbekistan 2004 - 2014
Year
Uzbekistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.73 6.04 6.37 6.71 7.08 7.44 7.83 8.23 8.65 9.10 9.57
0.28% 0.28% 0.29% 0.30% 0.30% 0.31% 0.32% 0.32% 0.33% 0.34% 0.34%
0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uzbekistan: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
402 935 1,210 1,229 1,351 1,404 1,431 1,447 1,470 1,471 1,519 1,524 1,532 1,561 1,577
3.06 0.84 0.46 0.43 0.33 0.30 0.27 0.25 0.23 0.23 0.19 0.19 0.18 0.17 0.16 0.15 7.44
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
0.13 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.31
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe & the Middle East
5.67
125
YEMEN PC Casual Games (US$ Million): Yemen 2004 - 2014
Year
Yemen
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.36 5.51 5.66 5.82 5.98 6.14 6.31 6.48 6.65 6.83 7.02
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.25% 0.25%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Yemen: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
535 676 926 997 1,001 1,599 1,846 1,860
2.05 1.53 0.85 0.74 0.74 0.14 0.04 0.04 6.14
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
0.09 0.06 0.04 0.03 0.03 0.01 0.00 0.00 0.26
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
126
6
LATIN AMERICA
6.1
EXECUTIVE SUMMARY Market Potential for PC Casual Games in Latin America (US$ Million): 2009
Country
Latent Demand US$ Million
% of Latin America
215.89 157.76 62.72 40.08 38.00 27.63 25.92 11.44 7.97 6.62 4.66 4.41 4.23 3.48 3.12 2.92 2.12 0.48 0.41 0.27 0.20 0.01 620.32
34.80% 25.43% 10.11% 6.46% 6.13% 4.45% 4.18% 1.84% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%
_________________________________________________________________________________________________________
Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Market Potential for PC Casual Games in Latin America (US$ Million): 2009 Argentina Mexico
Venezuela
Other Brazil
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
127
The Market for PC Casual Games in Latin America: 2004 - 2014 Year
US$ Million
% of Globe
516.58 535.88 555.97 576.86 598.48 620.32 642.90 666.36 690.73 716.06 742.38
8.12 8.14 8.15 8.17 8.18 8.19 8.21 8.22 8.22 8.23 8.24
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.2
ARGENTINA PC Casual Games (US$ Million): Argentina 2004 - 2014
Year
Argentina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
47.78 50.48 53.33 56.35 59.51 62.72 66.07 69.61 73.33 77.25 81.39
9.25% 9.42% 9.59% 9.77% 9.94% 10.11% 10.28% 10.45% 10.62% 10.79% 10.96%
0.75% 0.77% 0.78% 0.80% 0.81% 0.83% 0.84% 0.86% 0.87% 0.89% 0.90%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
128
Argentina: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
197 198 199 319 391 436 455 472 476 487 503 609 679 692 700
7.66 7.65 7.62 3.95 3.18 2.76 2.58 2.41 2.39 2.34 2.26 1.80 1.50 1.47 1.43 11.71 62.72
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
1.23 1.23 1.23 0.64 0.51 0.44 0.42 0.39 0.39 0.38 0.36 0.29 0.24 0.24 0.23 1.89 10.11
0.10 0.10 0.10 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.83
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.3
BELIZE PC Casual Games (US$ Million): Belize 2004 - 2014
Year
Belize
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.24 0.25 0.25 0.26 0.27 0.27 0.28 0.29 0.29 0.30 0.31
0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
129
Belize: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,569 1,877 1,878 1,905 1,994
0.16 0.03 0.03 0.03 0.01 0.27
60.00 12.50 12.50 10.00 5.00 100.00
0.03 0.01 0.01 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.4
BOLIVIA PC Casual Games (US$ Million): Bolivia 2004 - 2014
Year
Bolivia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.99 4.11 4.25 4.38 4.52 4.66 4.81 4.95 5.11 5.27 5.43
0.77% 0.77% 0.76% 0.76% 0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.73%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bolivia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
567 796 1,031 1,309 1,493 1,547 1,653
1.94 1.15 0.70 0.36 0.21 0.18 0.12 4.66
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.5
130
BRAZIL PC Casual Games (US$ Million): Brazil 2004 - 2014
Year
Brazil
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
182.28 188.60 195.13 201.90 208.86 215.89 223.12 230.60 238.32 246.31 254.56
35.29% 35.19% 35.10% 35.00% 34.90% 34.80% 34.71% 34.61% 34.50% 34.40% 34.29%
2.87% 2.86% 2.86% 2.86% 2.86% 2.85% 2.85% 2.84% 2.84% 2.83% 2.82%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Brazil: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
47 104 219 225 245 248 317 324 333 337 394 433 456 466 484
28.83 16.25 6.37 6.04 5.41 5.32 4.00 3.85 3.80 3.75 3.16 2.80 2.57 2.43 2.37 118.94 215.89
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.41 0.39 0.38 19.17 34.80
0.38 0.21 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.57 2.85
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.6
131
CHILE PC Casual Games (US$ Million): Chile 2004 - 2014
Year
Chile
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22.91 23.79 24.71 25.66 26.64 27.63 28.65 29.71 30.81 31.95 33.13
4.44% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%
0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Chile: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
92 723 758 792 847 856 882 978 1,026 1,033 1,136 1,200
17.72 1.36 1.25 1.16 1.02 1.00 0.94 0.77 0.70 0.70 0.53 0.47 27.63
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.7
132
COLOMBIA PC Casual Games (US$ Million): Colombia 2004 - 2014
Year
Colombia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
30.48 31.87 33.32 34.83 36.41 38.00 39.65 41.38 43.18 45.06 47.02
5.90% 5.95% 5.99% 6.04% 6.08% 6.13% 6.17% 6.21% 6.25% 6.29% 6.33%
0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.51% 0.52% 0.52%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Colombia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
96 260 262 554 559 844 872 921 991 1,007 1,111 1,244 1,296 1,321 1,354
17.24 4.98 4.87 1.98 1.96 1.03 0.96 0.87 0.75 0.73 0.56 0.42 0.37 0.35 0.33 0.60 38.00
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.13
0.23 0.07 0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.50
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.8
133
COSTA RICA PC Casual Games (US$ Million): Costa Rica 2004 - 2014
Year
Costa Rica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.37 5.60 5.84 6.10 6.36 6.62 6.90 7.18 7.48 7.79 8.12
1.04% 1.05% 1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Costa Rica: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
475 753 920 1,002 1,129 1,130 1,413
2.39 1.26 0.87 0.74 0.54 0.54 0.28 6.62
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07
0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.09
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.9
ECUADOR PC Casual Games (US$ Million): Ecuador 2004 - 2014
Year
Ecuador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.13 10.38 10.64 10.90 11.17 11.44 11.71 11.99 12.28 12.58 12.88
1.96% 1.94% 1.91% 1.89% 1.87% 1.84% 1.82% 1.80% 1.78% 1.76% 1.73%
0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
134
Ecuador: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
265 361 1,073 1,211 1,216 1,236 1,285 1,299 1,356
4.86 3.53 0.62 0.46 0.45 0.43 0.38 0.37 0.33 11.44
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
0.78 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.84
0.06 0.05 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.10
EL SALVADOR PC Casual Games (US$ Million): El Salvador 2004 - 2014
Year
El Salvador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.55 3.68 3.81 3.95 4.09 4.23 4.38 4.53 4.68 4.84 5.01
0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.67%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
El Salvador: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
481 1,018 1,214 1,429 1,454 1,571
2.39 0.72 0.45 0.27 0.24 0.16 4.23
56.44 16.93 10.67 6.38 5.77 3.80 100.00
0.38 0.12 0.07 0.04 0.04 0.03 0.68
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.11
135
FRENCH GUIANA PC Casual Games (US$ Million): French Guiana 2004 - 2014
Year
French Guiana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.17 0.18 0.18 0.19 0.19 0.20 0.20 0.21 0.21 0.22 0.23
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Guiana: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,625 1,925 1,945 1,974 2,029
0.13 0.02 0.02 0.02 0.01 0.20
66.67 11.67 10.00 8.33 3.33 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.12
GUATEMALA PC Casual Games (US$ Million): Guatemala 2004 - 2014
Year
Guatemala
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.54 6.80 7.08 7.37 7.66 7.97 8.28 8.60 8.93 9.28 9.64
1.27% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.30% 1.30%
0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
136
Guatemala: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
231 1,234 1,262 1,432 1,438 1,453 1,460 1,484
5.90 0.43 0.41 0.27 0.26 0.25 0.24 0.22 7.97
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.13
GUYANA PC Casual Games (US$ Million): Guyana 2004 - 2014
Year
Guyana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.42 0.43 0.45 0.46 0.48 0.49 0.51 0.53 0.54 0.56
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guyana: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,310 1,824 1,869 1,949 2,018
0.36 0.05 0.04 0.02 0.01 0.48
75.19 11.28 7.52 4.14 1.88 100.00
0.06 0.01 0.01 0.00 0.00 0.08
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.14
137
HONDURAS PC Casual Games (US$ Million): Honduras 2004 - 2014
Year
Honduras
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.37 2.48 2.58 2.69 2.81 2.92 3.04 3.17 3.30 3.43 3.57
0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48% 0.48%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Honduras: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
739 914 1,617 1,623 1,639 1,728 1,779 1,805 1,829 1,847 1,854
1.31 0.88 0.13 0.13 0.12 0.09 0.07 0.06 0.05 0.04 0.04 2.92
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.15
138
MEXICO PC Casual Games (US$ Million): Mexico 2004 - 2014
Year
Mexico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
138.38 142.08 145.87 149.77 153.75 157.76 161.86 166.07 170.39 174.82 179.36
26.79% 26.51% 26.24% 25.96% 25.69% 25.43% 25.18% 24.92% 24.67% 24.41% 24.16%
2.18% 2.16% 2.14% 2.12% 2.10% 2.08% 2.07% 2.05% 2.03% 2.01% 1.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mexico: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
22 178 215 217 232 244 246 251 344 345 351 375 378 401 403
44.83 8.63 6.52 6.46 5.75 5.51 5.35 5.24 3.68 3.68 3.63 3.32 3.31 3.08 3.05 45.73 157.76
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
7.23 1.39 1.05 1.04 0.93 0.89 0.86 0.84 0.59 0.59 0.59 0.53 0.53 0.50 0.49 7.37 25.43
0.59 0.11 0.09 0.09 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.60 2.08
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.16
139
NICARAGUA PC Casual Games (US$ Million): Nicaragua 2004 - 2014
Year
Nicaragua
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.86 1.91 1.96 2.01 2.06 2.12 2.17 2.23 2.28 2.34 2.40
0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nicaragua: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
855 1,186 1,589 1,629 1,677 1,698 1,818 1,836 1,838
1.00 0.48 0.15 0.13 0.11 0.10 0.05 0.05 0.05 2.12
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.17
PANAMA PC Casual Games (US$ Million): Panama 2004 - 2014
Year
Panama
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.70 2.84 2.99 3.15 3.31 3.48 3.65 3.83 4.03 4.23 4.44
0.52% 0.53% 0.54% 0.55% 0.55% 0.56% 0.57% 0.58% 0.58% 0.59% 0.60%
0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
140
Panama: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
512 1,306 1,434 1,458 1,578 1,580 1,825 1,835
2.19 0.37 0.27 0.24 0.16 0.16 0.05 0.05 3.48
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
0.35 0.06 0.04 0.04 0.03 0.03 0.01 0.01 0.56
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.18
PARAGUAY PC Casual Games (US$ Million): Paraguay 2004 - 2014
Year
Paraguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.63 2.72 2.82 2.92 3.02 3.12 3.22 3.33 3.44 3.56 3.68
0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Paraguay: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
592 1,415 1,500 1,501 1,533 1,747 1,775 1,776 1,810 1,811 1,833
1.87 0.28 0.20 0.20 0.18 0.08 0.07 0.07 0.06 0.06 0.05 3.12
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Coronel Oviedo Villarrica Caaguazu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.19
141
PERU PC Casual Games (US$ Million): Peru 2004 - 2014
Year
Peru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.26 21.30 22.38 23.52 24.72 25.92 27.18 28.50 29.88 31.33 32.85
3.92% 3.97% 4.03% 4.08% 4.13% 4.18% 4.23% 4.28% 4.33% 4.38% 4.42%
0.32% 0.32% 0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Peru: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
116 591 618 670 762 883 908 958 973 1,069 1,203 1,217
14.54 1.87 1.77 1.55 1.25 0.94 0.88 0.81 0.78 0.63 0.46 0.45 25.92
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
2.34 0.30 0.29 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.18
0.19 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.34
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.20
142
SURINAME PC Casual Games (US$ Million): Suriname 2004 - 2014
Year
Suriname
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.34 0.35 0.36 0.38 0.39 0.41 0.42 0.44 0.45 0.47 0.49
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Suriname: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,314 1,904 1,993 2,027 2,058
0.36 0.03 0.01 0.01 0.00 0.41
87.39 6.72 3.36 1.68 0.84 100.00
0.06 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.21
THE FALKLAND ISLANDS PC Casual Games (US$ Million): The Falkland Islands 2004 - 2014
Year
The Falkland Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
143
The Falkland Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,019
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.22
URUGUAY PC Casual Games (US$ Million): Uruguay 2004 - 2014
Year
Uruguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.47 3.65 3.82 4.01 4.21 4.41 4.62 4.83 5.06 5.30 5.55
0.67% 0.68% 0.69% 0.70% 0.70% 0.71% 0.72% 0.73% 0.73% 0.74% 0.75%
0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uruguay: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
380 1,487 1,511 1,573 1,593 1,674 1,685 1,707 1,714
3.29 0.21 0.20 0.16 0.15 0.11 0.11 0.10 0.09 4.41
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.23
144
VENEZUELA PC Casual Games (US$ Million): Venezuela 2004 - 2014
Year
Venezuela
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
30.69 32.39 34.19 36.08 38.07 40.08 42.18 44.40 46.73 49.18 51.77
5.94% 6.04% 6.15% 6.26% 6.36% 6.46% 6.56% 6.66% 6.77% 6.87% 6.97%
0.48% 0.49% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55% 0.56% 0.57% 0.57%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Venezuela: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
152 312 352 437 498 659 668 827 852 938 944 964 968 975 1,008
10.70 4.07 3.61 2.72 2.27 1.59 1.56 1.06 1.01 0.83 0.82 0.80 0.79 0.78 0.72 6.75 40.08
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
1.73 0.66 0.58 0.44 0.37 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.09 6.46
0.14 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.09 0.53
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
145
7
NORTH AMERICA & THE CARIBBEAN
7.1
EXECUTIVE SUMMARY
Market Potential for PC Casual Games in North America & the Caribbean (US$ Million): 2009 Country
Latent Demand US$ Million
% of North America & the Caribbean
1,609.75 148.33 10.16 8.84 6.08 2.71 1.85 1.56 0.81 0.78 0.65 0.53 0.45 0.32 0.26 0.22 0.18 0.14 0.14 0.13 0.11 0.11 0.10 0.09 0.06 0.05 1,794.40
89.71% 8.27% 0.57% 0.49% 0.34% 0.15% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
146
Market Potential for PC Casual Games in North America & the Caribbean (US$ Million): 2009
Canada Dom inican Republic Puerto Rico Other
The United States
The Market for PC Casual Games in North America & the Caribbean: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,603.29 1,639.95 1,677.46 1,715.85 1,755.01 1,794.40 1,834.57 1,875.65 1,917.67 1,960.64 2,004.60
25.20 24.90 24.60 24.30 23.99 23.70 23.42 23.13 22.83 22.54 22.25
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.2
ANTIGUA AND BARBUDA PC Casual Games (US$ Million): Antigua and Barbuda 2004 - 2014
Year
Antigua and Barbuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.12 0.12 0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.16 0.16
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
147
Antigua and Barbuda: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,612 2,057
0.14 0.00 0.14
97.30 2.70 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.3
ARUBA PC Casual Games (US$ Million): Aruba 2004 - 2014
Year
Aruba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.23 0.24 0.24 0.25 0.26 0.26 0.27 0.27 0.28 0.29 0.29
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Aruba: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,602 1,655
0.14 0.12 0.26
54.05 45.95 100.00
0.01 0.01 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.4
148
BARBADOS PC Casual Games (US$ Million): Barbados 2004 - 2014
Year
Barbados
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.55 0.57 0.59 0.61 0.63 0.65 0.67 0.69 0.71 0.73 0.75
0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Barbados: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,060
0.65 0.65
100.00 100.00
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.5
BERMUDA PC Casual Games (US$ Million): Bermuda 2004 - 2014
Year
Bermuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.45 0.46 0.48 0.49 0.51 0.53 0.55 0.57 0.58 0.60 0.63
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
149
Bermuda: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,366 1,489
0.32 0.21 0.53
60.00 40.00 100.00
0.02 0.01 0.03
0.00 0.00 0.01
_________________________________________________________________________________________________________
Hamilton Saint George Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.6
CANADA PC Casual Games (US$ Million): Canada 2004 - 2014
Year
Canada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
131.11 134.40 137.78 141.24 144.77 148.33 151.96 155.69 159.50 163.41 167.41
8.18% 8.20% 8.21% 8.23% 8.25% 8.27% 8.28% 8.30% 8.32% 8.33% 8.35%
2.06% 2.04% 2.02% 2.00% 1.98% 1.96% 1.94% 1.92% 1.90% 1.88% 1.86%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Canada: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
24 34 91 156 186 196 202 318 499 521 690 699 763 888 927
44.36 37.81 17.87 10.60 8.23 7.70 7.43 3.97 2.27 2.14 1.48 1.45 1.24 0.93 0.85 148.33
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
2.47 2.11 1.00 0.59 0.46 0.43 0.41 0.22 0.13 0.12 0.08 0.08 0.07 0.05 0.05 8.27
0.59 0.50 0.24 0.14 0.11 0.10 0.10 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.96
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.7
150
CUBA PC Casual Games (US$ Million): Cuba 2004 - 2014
Year
Cuba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.81 5.04 5.29 5.54 5.81 6.08 6.36 6.65 6.95 7.27 7.61
0.30% 0.31% 0.32% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.37% 0.38%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cuba: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
385 1,080 1,235 1,339 1,390 1,409 1,530 1,536 1,549 1,553 1,557
3.22 0.61 0.43 0.34 0.30 0.29 0.19 0.18 0.17 0.17 0.17 6.08
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
0.18 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.34
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.8
151
DOMINICA PC Casual Games (US$ Million): Dominica 2004 - 2014
Year
Dominica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.06 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominica: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,865 2,045 2,046 2,047 2,048
0.04 0.00 0.00 0.00 0.00 0.06
64.71 8.82 8.82 8.82 8.82 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Saint Joseph Berekua Marigot Portsmouth Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.9
DOMINICAN REPUBLIC PC Casual Games (US$ Million): Dominican Republic 2004 - 2014
Year
Dominican Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.01 8.40 8.82 9.25 9.70 10.16 10.64 11.14 11.66 12.21 12.79
0.50% 0.51% 0.53% 0.54% 0.55% 0.57% 0.58% 0.59% 0.61% 0.62% 0.64%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
152
Dominican Republic: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
214 732 1,194 1,248 1,279 1,397 1,466 1,467 1,485
6.57 1.33 0.47 0.42 0.39 0.30 0.23 0.23 0.21 10.16
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.37 0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.57
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega San Juan Barahona Puerto Plata Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.10
GREENLAND PC Casual Games (US$ Million): Greenland 2004 - 2014
Year
Greenland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.11 0.12 0.12 0.12 0.13 0.13 0.13 0.13 0.14 0.14 0.14
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
153
Greenland: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Sukkertoppen Julianehab Egedesminde Frederikshab Narsarsuaq Christianshab Uppernavik Thule Scoresbysund Godhavn Ammassalik Nanortalik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.11
GRENADA PC Casual Games (US$ Million): Grenada 2004 - 2014
Year
Grenada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.11 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.12
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Grenada: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,717 1,931
0.09 0.02 0.11
80.00 20.00 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.12
154
GUADELOUPE PC Casual Games (US$ Million): Guadeloupe 2004 - 2014
Year
Guadeloupe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.41 0.42 0.43 0.44 0.45 0.46 0.47 0.49 0.50 0.51
0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guadeloupe: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,624 1,817 1,842 1,862 1,871 1,879 1,887 1,895 1,896 1,940
0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.45
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.13
155
HAITI PC Casual Games (US$ Million): Haiti 2004 - 2014
Year
Haiti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.60 1.65 1.70 1.75 1.80 1.85 1.90 1.96 2.01 2.07 2.13
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Haiti: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
741 1,526 1,693 1,702 1,703 1,795
1.30 0.19 0.10 0.10 0.10 0.06 1.85
70.39 10.12 5.51 5.36 5.36 3.27 100.00
0.07 0.01 0.01 0.01 0.01 0.00 0.10
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.14
JAMAICA PC Casual Games (US$ Million): Jamaica 2004 - 2014
Year
Jamaica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.42 1.45 1.47 1.50 1.53 1.56 1.59 1.62 1.65 1.68 1.71
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
156
Jamaica: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
829 1,542 1,603 1,738 1,762 1,902
1.06 0.18 0.14 0.08 0.07 0.03 1.56
67.83 11.50 9.04 5.30 4.52 1.81 100.00
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.15
MARTINIQUE PC Casual Games (US$ Million): Martinique 2004 - 2014
Year
Martinique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.69 0.71 0.73 0.74 0.76 0.78 0.80 0.83 0.85 0.87 0.89
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Martinique: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,247 1,689 1,770 1,794 1,826 1,861 1,952 1,953
0.42 0.10 0.07 0.06 0.05 0.04 0.02 0.02 0.78
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.16
157
PUERTO RICO PC Casual Games (US$ Million): Puerto Rico 2004 - 2014
Year
Puerto Rico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.62 8.67 8.71 8.75 8.80 8.84 8.88 8.93 8.97 9.02 9.06
0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.48% 0.48% 0.47% 0.46% 0.45%
0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Puerto Rico: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
538 817 901 906 1,054 1,174 1,190 1,191 1,227 1,323 1,383 1,463 1,513 1,539 1,583
2.03 1.09 0.89 0.88 0.66 0.49 0.47 0.47 0.43 0.35 0.31 0.24 0.20 0.18 0.15 8.84
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
0.11 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.49
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.17
158
ST. KITTS AND NEVIS PC Casual Games (US$ Million): St. Kitts and Nevis 2004 - 2014
Year
St. Kitts and Nevis
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.11
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Kitts and Nevis: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,741 2,053
0.08 0.00 0.09
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.18
ST. LUCIA PC Casual Games (US$ Million): St. Lucia 2004 - 2014
Year
St. Lucia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.12 0.12 0.12 0.13 0.13 0.14 0.14 0.15 0.15 0.16 0.17
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
159
St. Lucia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,665 1,917
0.12 0.02 0.14
82.81 17.19 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.19
ST. VINCENT AND THE GRENADINES
PC Casual Games (US$ Million): St. Vincent and the Grenadines 2004 - 2014 Year
St. Vincent and the Grenadines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12 0.12
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Vincent and the Grenadines: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,696 2,040
0.10 0.01 0.11
95.00 5.00 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Kingstown Georgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.20
160
THE BAHAMAS PC Casual Games (US$ Million): The Bahamas 2004 - 2014
Year
The Bahamas
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.71 0.73 0.75 0.77 0.79 0.81 0.83 0.85 0.87 0.89 0.91
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Bahamas: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,040 1,650
0.68 0.12 0.81
84.91 15.09 100.00
0.04 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.21
THE BRITISH VIRGIN ISLANDS PC Casual Games (US$ Million): The British Virgin Islands 2004 - 2014
Year
The British Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.11
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
161
The British Virgin Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,705
0.10 0.10
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.22
THE CAYMAN ISLANDS PC Casual Games (US$ Million): The Cayman Islands 2004 - 2014
Year
The Cayman Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.21 0.21 0.21 0.22 0.22 0.22 0.23 0.23 0.23 0.24 0.24
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Cayman Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,630 1,781 1,956 2,014
0.13 0.07 0.02 0.01 0.22
58.33 29.17 8.33 4.17 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.23
162
THE NETHERLANDS ANTILLES PC Casual Games (US$ Million): The Netherlands Antilles 2004 - 2014
Year
The Netherlands Antilles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.30 0.30 0.31 0.31 0.32 0.32 0.33 0.33 0.34 0.34 0.35
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands Antilles: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,382 1,987 2,069
0.31 0.01 0.00 0.32
94.70 4.55 0.76 100.00
0.02 0.00 0.00 0.02
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.24
THE U.S. VIRGIN ISLANDS PC Casual Games (US$ Million): The U.S. Virgin Islands 2004 - 2014
Year
The U.S. Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.16 0.17 0.17 0.18 0.18 0.18 0.19 0.19 0.19 0.20 0.20
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
163
The U.S. Virgin Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,684 1,933 1,934 1,972 2,007 2,038
0.11 0.02 0.02 0.02 0.01 0.01 0.18
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.25
THE UNITED STATES PC Casual Games (US$ Million): The United States 2004 - 2014
Year
The United States
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,441.00 1,473.41 1,506.56 1,540.45 1,575.00 1,609.75 1,645.16 1,681.35 1,718.34 1,756.15 1,794.78
89.88% 89.85% 89.81% 89.78% 89.74% 89.71% 89.68% 89.64% 89.61% 89.57% 89.53%
22.65% 22.37% 22.09% 21.81% 21.53% 21.27% 21.00% 20.73% 20.46% 20.19% 19.92%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
164
The United States: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1 3 5 12 15 21 23 25 26 31 32 39 46 51 54
366.19 132.56 121.85 70.93 62.87 44.91 44.39 43.70 42.53 40.76 40.52 33.91 28.92 27.00 26.30 482.40 1609.75
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
20.41 7.39 6.79 3.95 3.50 2.50 2.47 2.44 2.37 2.27 2.26 1.89 1.61 1.50 1.47 26.88 89.71
4.84 1.75 1.61 0.94 0.83 0.59 0.59 0.58 0.56 0.54 0.54 0.45 0.38 0.36 0.35 6.37 21.27
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.26
TRINIDAD AND TOBAGO PC Casual Games (US$ Million): Trinidad and Tobago 2004 - 2014
Year
Trinidad and Tobago
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.23 2.32 2.41 2.51 2.61 2.71 2.81 2.92 3.03 3.15 3.27
0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Trinidad and Tobago: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
767 1,010 1,075 1,635
1.24 0.72 0.62 0.13 2.71
45.67 26.77 22.83 4.72 100.00
0.07 0.04 0.03 0.01 0.15
0.02 0.01 0.01 0.00 0.04
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
165
8
OCEANA
8.1
EXECUTIVE SUMMARY Market Potential for PC Casual Games in Oceana (US$ Million): 2009
Country
Latent Demand US$ Million
% of Oceana
89.85 13.13 0.59 0.54 0.37 0.29 0.14 0.10 0.10 0.09 0.09 0.06 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 105.50
85.16% 12.44% 0.56% 0.51% 0.35% 0.28% 0.14% 0.10% 0.09% 0.09% 0.08% 0.06% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Australia New Zealand Fiji French Polynesia New Caledonia Guam Western Samoa The Northern Mariana Island Tonga Solomon Islands Vanuatu American Samoa Micronesia Federation Kiribati Cook Islands Palau Marshall Islands Nauru Wallis and Futuna Norfolk Island Pacific Islands Trust Christmas Island Tuvalu Niue Tokelau Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
166
Market Potential for PC Casual Games in Oceana (US$ Million): 2009
New Zealand Fiji French Polynesia Other Australia
The Market for PC Casual Games in Oceana: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
90.53 93.36 96.28 99.29 102.38 105.50 108.70 112.00 115.40 118.91 122.52
1.42 1.42 1.41 1.41 1.40 1.39 1.39 1.38 1.37 1.37 1.36
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.2
AMERICAN SAMOA PC Casual Games (US$ Million): American Samoa 2004 - 2014
Year
American Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.05 0.06 0.06 0.06 0.06 0.06 0.06 0.07 0.07
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
167
American Samoa: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,947 1,996 1,997 2,030 2,031
0.02 0.01 0.01 0.01 0.01 0.06
33.33 22.22 22.22 11.11 11.11 100.00
0.02 0.01 0.01 0.01 0.01 0.06
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Fagatogo Leone Utulei Vaitogi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.3
AUSTRALIA PC Casual Games (US$ Million): Australia 2004 - 2014
Year
Australia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
76.83 79.29 81.83 84.45 87.14 89.85 92.63 95.50 98.47 101.52 104.67
84.87% 84.93% 84.99% 85.05% 85.11% 85.16% 85.22% 85.27% 85.32% 85.38% 85.43%
1.21% 1.20% 1.20% 1.20% 1.19% 1.19% 1.18% 1.18% 1.17% 1.17% 1.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Australia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
53 55 102 184 301 429 727 729 889 1,055 1,086 1,171 1,224
26.34 25.98 16.41 8.28 4.22 2.83 1.34 1.33 0.93 0.66 0.59 0.50 0.44 89.85
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
24.97 24.63 15.55 7.85 4.00 2.69 1.27 1.27 0.88 0.62 0.56 0.47 0.41 85.16
0.35 0.34 0.22 0.11 0.06 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.19
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.4
168
CHRISTMAS ISLAND PC Casual Games (US$ Million): Christmas Island 2004 - 2014
Year
Christmas Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Christmas Island: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,052
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.5
COOK ISLANDS PC Casual Games (US$ Million): Cook Islands 2004 - 2014
Year
Cook Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
169
Cook Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,939
0.02 0.02
100.00 100.00
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.6
FIJI PC Casual Games (US$ Million): Fiji 2004 - 2014
Year
Fiji
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.51 0.53 0.54 0.56 0.58 0.59 0.61 0.63 0.65 0.67 0.69
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Fiji: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
Suva Nadi
1,127 1,821
0.54 0.05 0.59
90.91 9.09 100.00
0.51 0.05 0.56
0.01 0.00 0.01
_________________________________________________________________________________________________________
Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.7
170
FRENCH POLYNESIA PC Casual Games (US$ Million): French Polynesia 2004 - 2014
Year
French Polynesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.45 0.47 0.48 0.50 0.52 0.54 0.56 0.58 0.60 0.62 0.65
0.50% 0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52% 0.52% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Polynesia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,417 1,662 1,764 1,873 1,923 2,004
0.28 0.12 0.07 0.04 0.02 0.01 0.54
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.27 0.11 0.07 0.03 0.02 0.01 0.51
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.8
GUAM PC Casual Games (US$ Million): Guam 2004 - 2014
Year
Guam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.26 0.26 0.27 0.28 0.28 0.29 0.30 0.31 0.31 0.32 0.33
0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
171
Guam: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,598 1,750 1,819 2,009 2,041
0.15 0.08 0.05 0.01 0.01 0.29
49.80 26.17 18.61 3.63 1.79 100.00
0.14 0.07 0.05 0.01 0.00 0.28
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.9
KIRIBATI PC Casual Games (US$ Million): Kiribati 2004 - 2014
Year
Kiribati
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kiribati: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,903
0.03 0.03
100.00 100.00
0.03 0.03
0.00 0.00
_________________________________________________________________________________________________________
Tarawa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.10
172
MARSHALL ISLANDS PC Casual Games (US$ Million): Marshall Islands 2004 - 2014
Year
Marshall Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Marshall Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,995
0.01 0.01
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Majuro Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.11
MICRONESIA FEDERATION PC Casual Games (US$ Million): Micronesia Federation 2004 - 2014
Year
Micronesia Federation
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
173
Micronesia Federation: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,884
0.03 0.03
100.00 100.00
0.03 0.03
0.00 0.00
_________________________________________________________________________________________________________
Palikir Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.12
NAURU PC Casual Games (US$ Million): Nauru 2004 - 2014
Year
Nauru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nauru: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,026
0.01 0.01
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.13
174
NEW CALEDONIA PC Casual Games (US$ Million): New Caledonia 2004 - 2014
Year
New Caledonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.32 0.33 0.34 0.35 0.36 0.37 0.38 0.39 0.40 0.41 0.42
0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%
0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
New Caledonia: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,414 1,910 1,967 1,968 1,999 2,020 2,054
0.28 0.03 0.02 0.02 0.01 0.01 0.00 0.37
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
0.27 0.02 0.02 0.02 0.01 0.01 0.00 0.35
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.14
NEW ZEALAND PC Casual Games (US$ Million): New Zealand 2004 - 2014
Year
New Zealand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.52 11.82 12.14 12.46 12.80 13.13 13.47 13.82 14.18 14.55 14.93
12.72% 12.67% 12.61% 12.55% 12.50% 12.44% 12.39% 12.34% 12.29% 12.24% 12.18%
0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
175
New Zealand: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
259 636 648 965 1,100 1,107 1,161 1,256 1,300 1,433 1,445 1,449 1,452 1,479 1,497
4.99 1.68 1.64 0.80 0.57 0.56 0.51 0.41 0.37 0.27 0.26 0.25 0.25 0.22 0.21 0.16 13.13
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
4.73 1.59 1.55 0.75 0.54 0.53 0.48 0.39 0.35 0.25 0.24 0.24 0.23 0.21 0.20 0.16 12.44
0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.15
NIUE PC Casual Games (US$ Million): Niue 2004 - 2014
Year
Niue
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niue: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,076
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.16
176
NORFOLK ISLAND PC Casual Games (US$ Million): Norfolk Island 2004 - 2014
Year
Norfolk Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norfolk Island: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,034
0.01 0.01
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.17
PALAU PC Casual Games (US$ Million): Palau 2004 - 2014
Year
Palau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
177
Palau: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,986
0.01 0.01
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Koror Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.18
SOLOMON ISLANDS PC Casual Games (US$ Million): Solomon Islands 2004 - 2014
Year
Solomon Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.08 0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.11 0.11
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Solomon Islands: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,711
0.09 0.09
100.00 100.00
0.09 0.09
0.00 0.00
_________________________________________________________________________________________________________
Honiara Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.19
178
THE NORTHERN MARIANA ISLAND
PC Casual Games (US$ Million): The Northern Mariana Island 2004 - 2014 Year
The Northern Mariana Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.10 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Northern Mariana Island: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,688
0.10 0.10
100.00 100.00
0.10 0.10
0.00 0.00
_________________________________________________________________________________________________________
Saipan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.20
TOKELAU PC Casual Games (US$ Million): Tokelau 2004 - 2014
Year
Tokelau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
179
Tokelau: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,077
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.21
TONGA PC Casual Games (US$ Million): Tonga 2004 - 2014
Year
Tonga
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10
0.11% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tonga: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,700
0.10 0.10
100.00 100.00
0.09 0.09
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
8.22
180
TUVALU PC Casual Games (US$ Million): Tuvalu 2004 - 2014
Year
Tuvalu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tuvalu: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,072
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.23
VANUATU PC Casual Games (US$ Million): Vanuatu 2004 - 2014
Year
Vanuatu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.07 0.08 0.08 0.08 0.09 0.09 0.10 0.10 0.10 0.11
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
181
Vanuatu: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,723
0.09 0.09
100.00 100.00
0.08 0.08
0.00 0.00
_________________________________________________________________________________________________________
Port Vila Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.24
WALLIS AND FUTUNA PC Casual Games (US$ Million): Wallis and Futuna 2004 - 2014
Year
Wallis and Futuna
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Wallis and Futuna: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,025
0.01 0.01
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Mata-Utu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
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© 2008 Icon Group International, Inc.
Oceana
8.25
182
WESTERN SAMOA PC Casual Games (US$ Million): Western Samoa 2004 - 2014
Year
Western Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.12 0.12 0.13 0.13 0.14 0.14 0.15 0.16 0.16 0.17 0.17
0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Western Samoa: PC Casual Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,600
0.14 0.14
100.00 100.00
0.14 0.14
0.00 0.00
_________________________________________________________________________________________________________
Apia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
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© 2008 Icon Group International, Inc.
183
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