The 2009-2014 World Outlook for Advertising for Social Media Web Sites
by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
The 2009-2014 World Outlook for Advertising for Social Media Web Sites
By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7
2
Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities
SUMMARY OF FINDINGS
2.1 3
Overview What is Latent Demand and the P.I.E.? The Methodology
The Worldwide Market Potential
AFRICA
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29
Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali
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1 1 2 4 5 6 6 7 7 7
9
9 11
11 12 13 14 14 15 16 16 17 18 18 19 20 21 21 22 23 23 24 25 26 26 27 28 28 29 30 30 31 © 2008 Icon Group International, Inc.
Contents
3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 4
Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
ASIA & OCEANA
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18
Executive Summary American Samoa Australia Bangladesh Bhutan Brunei Burma Cambodia China Christmas Island Cook Islands Fiji French Polynesia Guam Hong Kong India Indonesia Japan
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32 32 33 34 34 35 36 37 37 38 39 39 40 41 41 42 43 43 44 45 46 47 47 48 49 50
50 51 52 53 54 54 55 56 56 57 58 58 59 60 60 61 62 63 © 2008 Icon Group International, Inc.
Contents
4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43 4.44 4.45 4.46 4.47 4.48 4.49 4.50 4.51 5
Kiribati Laos Macau Malaysia Maldives Marshall Islands Micronesia Federation Mongolia Nauru Nepal New Caledonia New Zealand Niue Norfolk Island North Korea Palau Papua New Guinea Philippines Seychelles Singapore Solomon Islands South Korea Sri Lanka Taiwan Thailand The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Vietnam Wallis and Futuna Western Samoa
EUROPE
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10
Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus
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64 64 65 66 67 67 68 69 69 70 71 71 72 73 73 74 75 75 76 77 77 78 79 79 80 81 82 82 83 84 84 85 86 87
87 88 89 90 91 92 93 94 95 95 © 2008 Icon Group International, Inc.
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5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 6
Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland The Netherlands The United Kingdom Ukraine
LATIN AMERICA
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9
Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador
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96 97 98 98 99 100 101 102 103 104 105 105 106 107 108 109 109 110 111 111 112 113 114 115 116 117 117 118 119 120 121 122 123 124 125
125 126 127 128 129 130 131 132 132 © 2008 Icon Group International, Inc.
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6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 7
NORTH AMERICA & THE CARIBBEAN
7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26 8
El Salvador French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago
THE MIDDLE EAST
8.1
Executive Summary
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133 134 134 135 136 137 138 138 139 140 141 141 142 143 144
144 146 146 147 148 148 149 150 151 152 153 153 154 155 155 156 157 158 158 159 160 160 161 162 163 164 165
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8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 9
Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Palestine Qatar Saudi Arabia Syrian Arab Republic Tajikistan The United Arab Emirates Turkey Turkmenistan Uzbekistan Yemen
166 167 168 169 170 171 172 172 173 174 174 175 176 177 177 178 179 180 180 181 182 182 183
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
9.1 9.2
Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions
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185 186
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1 1.1
INTRODUCTION OVERVIEW
This study covers the world outlook for advertising for social media Web sites across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider shortterm cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for advertising for social media Web sites. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.
1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com
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Introduction
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chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for advertising for social media Web sites is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for advertising for social media Web sites at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
1.3
THE METHODOLOGY
In order to estimate the latent demand for advertising for social media Web sites on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the
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Introduction
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value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.
Latent Demand
B
A
Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).
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Introduction
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and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for advertising for social media Web sites across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for advertising for social media Web sites. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for advertising for social media Web sites. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just advertising for social media Web sites.
1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets).
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Introduction
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The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “advertising for social media Web sites” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within advertising for social media Web sites falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific productmarket. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of advertising for social media Web sites as including all commonly understood services falling within this broad category, such as advertising for online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Companies participating in this industry include Facebook, Hi5, Myspace, Bebo, and LinkedIn. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of advertising for social media Web sites as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a www.icongrouponline.com
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Introduction
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country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.
1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for advertising for social media Web sites is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
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result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).
1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for advertising for social media Web sites is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand advertising for social media Web sites). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.
1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.
1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
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Introduction
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Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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9
2
SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for advertising for social media Web sites is estimated to be $12.3 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. North America & the Caribbean is the largest market with $3.4 billion or 27.62 percent, followed by Asia & Oceana with $3.8 billion or 30.58 percent, and then Europe with $3.1 billion or 25.32 percent of the world market. In essence, if firms target these top 3 regions, they cover come 83.52 percent of the global latent demand for advertising for social media Web sites.
2.1
THE WORLDWIDE MARKET POTENTIAL
Worldwide Market Potential for Advertising for Social Media Web Sites (US$ Million): 2009 Region
Latent Demand US$ Million
% of Globe
3,771 3,406 3,123 959 600 475 12,334
30.6 27.6 25.3 7.8 4.9 3.9 100.0
_________________________________________________________________________________________________________
Asia & Oceana North America & the Caribbean Europe Latin America Middle East Africa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Worldwide Market Potential for Advertising for Social Media Web Sites (US$ Million): 2009
Europe North America & the Caribbean
Latin America Other Asia & Oceana
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Summary of Findings
10
World Market for Advertising for Social Media Web Sites: 2004 - 2014 Year
World Market US$ Million
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3,825.75 4,153.99 4,511.91 5,316.66 8,638.15 12,333.79 15,740.19 18,961.82 21,938.41 23,991.27 26,035.64
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
11
3
AFRICA
3.1
EXECUTIVE SUMMARY Market Potential for Advertising for Social Media Web Sites in Africa (US$ Million): 2009
Country
Latent Demand US$ Million
% of Africa
85.15 79.33 53.96 48.89 22.86 20.24 15.33 14.37 14.12 10.55 10.22 7.98 7.23 5.91 5.75 5.71 4.82 4.39 3.75 3.65 3.65 3.50 3.28 3.18 2.91 33.79 474.53
17.94% 16.72% 11.37% 10.30% 4.82% 4.27% 3.23% 3.03% 2.98% 2.22% 2.15% 1.68% 1.52% 1.24% 1.21% 1.20% 1.02% 0.93% 0.79% 0.77% 0.77% 0.74% 0.69% 0.67% 0.61% 7.12% 100.00%
_________________________________________________________________________________________________________
South Africa Egypt Nigeria Algeria Morocco Sudan Angola Libya Tunisia Kenya Ethiopia Tanzania Cameroon Cote d'Ivoire Uganda Ghana Equatorial Guinea Botswana Senegal Madagascar Gabon Congo (formerly Zaire) Mozambique Burkina Faso Zambia Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
12
Market Potential for Advertising for Social Media Web Sites in Africa (US$ Million): 2009 Nigeria
Algeria
Egypt
Other South Africa
The Market for Advertising for Social Media Web Sites in Africa: 2004 - 2014 Year
US$ Million
% of Globe
171.01 185.87 202.07 233.40 348.13 474.53 586.67 689.92 784.77 853.94 923.57
4.47 4.47 4.48 4.39 4.03 3.85 3.73 3.64 3.58 3.56 3.55
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.2
ALGERIA Advertising for Social Media Web Sites (US$ Million): Algeria 2004 - 2014
Year
Algeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.36 19.81 21.37 24.45 36.09 48.89 60.07 70.16 79.24 85.56 91.81
10.74% 10.66% 10.57% 10.48% 10.37% 10.30% 10.24% 10.17% 10.10% 10.02% 9.94%
0.48% 0.48% 0.47% 0.46% 0.42% 0.40% 0.38% 0.37% 0.36% 0.36% 0.35%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
13
Algeria: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
144 270 372 490 719 744 746 793 863 864 871 916 952
17.68 7.38 5.17 3.59 2.14 2.01 1.99 1.80 1.53 1.51 1.49 1.35 1.26 48.89
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
3.73 1.56 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.30
0.14 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.3
ANGOLA Advertising for Social Media Web Sites (US$ Million): Angola 2004 - 2014
Year
Angola
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.28 4.89 5.59 6.83 10.86 15.33 19.62 23.92 28.25 31.97 35.96
2.50% 2.63% 2.76% 2.93% 3.12% 3.23% 3.34% 3.47% 3.60% 3.74% 3.89%
0.11% 0.12% 0.12% 0.13% 0.13% 0.12% 0.12% 0.13% 0.13% 0.13% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Angola: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
194 1,106 1,136 1,352 1,362 1,482 1,558
12.03 0.87 0.82 0.51 0.49 0.34 0.26 15.33
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
2.54 0.18 0.17 0.11 0.10 0.07 0.06 3.23
0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.4
14
BENIN Advertising for Social Media Web Sites (US$ Million): Benin 2004 - 2014
Year
Benin
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.83 0.90 0.97 1.11 1.63 2.21 2.72 3.17 3.58 3.87 4.15
0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Benin: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
958 1,334 1,678 1,720 1,731
1.24 0.53 0.17 0.14 0.13 2.21
56.24 24.02 7.62 6.24 5.89 100.00
0.26 0.11 0.04 0.03 0.03 0.47
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.5
BOTSWANA Advertising for Social Media Web Sites (US$ Million): Botswana 2004 - 2014
Year
Botswana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.64 1.77 1.92 2.19 3.24 4.39 5.40 6.31 7.13 7.70 8.26
0.96% 0.95% 0.95% 0.94% 0.93% 0.93% 0.92% 0.91% 0.91% 0.90% 0.89%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
15
Botswana: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,181 1,222 1,265 1,302 1,464 1,486 1,506 1,670 1,716 1,725 1,748 1,780 1,807
0.75 0.68 0.63 0.57 0.36 0.33 0.31 0.18 0.14 0.13 0.12 0.10 0.09 4.39
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
0.16 0.14 0.13 0.12 0.08 0.07 0.07 0.04 0.03 0.03 0.03 0.02 0.02 0.93
0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.6
BURKINA FASO
Advertising for Social Media Web Sites (US$ Million): Burkina Faso 2004 - 2014 Year
Burkina Faso
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.21 1.30 1.40 1.60 2.35 3.18 3.90 4.54 5.12 5.52 5.91
0.71% 0.70% 0.69% 0.68% 0.67% 0.67% 0.66% 0.66% 0.65% 0.65% 0.64%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burkina Faso: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
811 1,095 1,633 1,709 1,724 1,782
1.70 0.89 0.20 0.15 0.13 0.10 3.18
53.58 28.00 6.30 4.73 4.24 3.15 100.00
0.36 0.19 0.04 0.03 0.03 0.02 0.67
0.01 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.7
16
BURUNDI Advertising for Social Media Web Sites (US$ Million): Burundi 2004 - 2014
Year
Burundi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.43 0.46 0.50 0.58 0.86 1.17 1.44 1.69 1.91 2.07 2.23
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burundi: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,134 1,528 1,979 2,012 2,023
0.83 0.29 0.02 0.02 0.01 1.17
70.91 24.68 2.08 1.30 1.04 100.00
0.17 0.06 0.01 0.00 0.00 0.25
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.8
CAMEROON Advertising for Social Media Web Sites (US$ Million): Cameroon 2004 - 2014
Year
Cameroon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.82 3.02 3.24 3.67 5.37 7.23 8.84 10.26 11.52 12.36 13.17
1.65% 1.63% 1.60% 1.57% 1.54% 1.52% 1.51% 1.49% 1.47% 1.45% 1.43%
0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
17
Cameroon: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
516 715 1,483 1,498 1,510 1,590 1,685 1,713 1,746 1,785
3.37 2.15 0.34 0.32 0.31 0.23 0.16 0.14 0.12 0.10 7.23
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
0.71 0.45 0.07 0.07 0.06 0.05 0.03 0.03 0.03 0.02 1.52
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.9
CAPE VERDE
Advertising for Social Media Web Sites (US$ Million): Cape Verde 2004 - 2014 Year
Cape Verde
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.24 0.26 0.29 0.33 0.50 0.68 0.84 1.00 1.14 1.24 1.35
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cape Verde: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,457 1,541 2,013 2,050 2,051
0.37 0.28 0.01 0.01 0.01 0.68
54.95 40.66 2.20 1.10 1.10 100.00
0.08 0.06 0.00 0.00 0.00 0.14
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.10
18
CENTRAL AFRICAN REPUBLIC
Advertising for Social Media Web Sites (US$ Million): Central African Republic 2004 - 2014 Year
Central African Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.21 0.23 0.25 0.28 0.42 0.56 0.69 0.80 0.90 0.97 1.04
0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Central African Republic: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,447 1,851 1,926 1,936 1,984 2,003
0.39 0.06 0.04 0.03 0.02 0.02 0.56
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.08 0.01 0.01 0.01 0.00 0.00 0.12
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.11
CHAD Advertising for Social Media Web Sites (US$ Million): Chad 2004 - 2014
Year
Chad
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.25 1.31 1.37 1.51 2.14 2.83 3.40 3.87 4.26 4.47 4.67
0.73% 0.70% 0.68% 0.65% 0.61% 0.60% 0.58% 0.56% 0.54% 0.52% 0.51%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
19
Chad: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
891 1,478 1,579 1,637 1,644 1,666 1,689 1,871 1,882
1.42 0.34 0.24 0.20 0.19 0.18 0.16 0.06 0.05 2.83
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
0.30 0.07 0.05 0.04 0.04 0.04 0.03 0.01 0.01 0.60
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.12
COMOROS
Advertising for Social Media Web Sites (US$ Million): Comoros 2004 - 2014 Year
Comoros
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.10 0.11 0.12 0.17 0.22 0.27 0.31 0.34 0.36 0.37
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Comoros: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,762 1,843 1,944 2,010
0.11 0.07 0.03 0.02 0.22
48.84 30.23 13.95 6.98 100.00
0.02 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.13
20
CONGO (FORMERLY ZAIRE)
Advertising for Social Media Web Sites (US$ Million): Congo (formerly Zaire) 2004 - 2014 Year
Congo (formerly Zaire)
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.23 1.34 1.47 1.71 2.56 3.50 4.34 5.12 5.85 6.38 6.93
0.72% 0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Congo (formerly Zaire): Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
802 1,469 1,538 1,640 1,655 1,738 1,756 1,758 1,771 1,789 1,791 1,827
1.75 0.36 0.28 0.19 0.19 0.13 0.11 0.11 0.11 0.10 0.10 0.08 3.50
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.37 0.08 0.06 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.74
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.14
21
COTE D'IVOIRE
Advertising for Social Media Web Sites (US$ Million): Cote d'Ivoire 2004 - 2014 Year
Cote d'Ivoire
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.40 2.55 2.71 3.05 4.41 5.91 7.17 8.27 9.23 9.83 10.40
1.41% 1.37% 1.34% 1.31% 1.27% 1.24% 1.22% 1.20% 1.18% 1.15% 1.13%
0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cote d'Ivoire: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
427 1,340 1,531 1,645 1,714 1,729 1,741 1,783
4.41 0.52 0.29 0.19 0.14 0.13 0.13 0.10 5.91
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
0.93 0.11 0.06 0.04 0.03 0.03 0.03 0.02 1.24
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.15
DJIBOUTI Advertising for Social Media Web Sites (US$ Million): Djibouti 2004 - 2014
Year
Djibouti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.13 0.14 0.15 0.17 0.25 0.34 0.42 0.48 0.54 0.58 0.62
0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
22
Djibouti: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,596 1,934 1,964 1,966 1,976
0.23 0.03 0.03 0.03 0.03 0.34
66.67 10.11 8.05 7.82 7.36 100.00
0.05 0.01 0.01 0.01 0.01 0.07
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.16
EGYPT Advertising for Social Media Web Sites (US$ Million): Egypt 2004 - 2014
Year
Egypt
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
27.70 30.31 33.16 38.57 57.96 79.33 98.48 116.31 132.85 145.17 157.66
16.20% 16.31% 16.41% 16.52% 16.65% 16.72% 16.79% 16.86% 16.93% 17.00% 17.07%
0.72% 0.73% 0.73% 0.73% 0.67% 0.64% 0.63% 0.61% 0.61% 0.61% 0.61%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Egypt: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
50 190 278 823 826 837 861 865 955 985 1,003 1,121
47.26 12.53 7.18 1.65 1.64 1.61 1.54 1.51 1.25 1.18 1.14 0.84 79.33
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
9.96 2.64 1.51 0.35 0.35 0.34 0.32 0.32 0.26 0.25 0.24 0.18 16.72
0.38 0.10 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.64
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.17
23
EQUATORIAL GUINEA
Advertising for Social Media Web Sites (US$ Million): Equatorial Guinea 2004 2014 Year
Equatorial Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.44 1.62 1.83 2.21 3.45 4.82 6.12 7.39 8.64 9.68 10.78
0.84% 0.87% 0.91% 0.94% 0.99% 1.02% 1.04% 1.07% 1.10% 1.13% 1.17%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Equatorial Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
691 1,020 1,127 1,277
2.28 1.10 0.84 0.61 4.82
47.24 22.83 17.32 12.60 100.00
0.48 0.23 0.18 0.13 1.02
0.02 0.01 0.01 0.00 0.04
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.18
ETHIOPIA
Advertising for Social Media Web Sites (US$ Million): Ethiopia 2004 - 2014 Year
Ethiopia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.31 3.68 4.08 4.83 7.39 10.22 12.82 15.30 17.67 19.54 21.48
1.94% 1.98% 2.02% 2.07% 2.12% 2.15% 2.18% 2.22% 2.25% 2.29% 2.33%
0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
24
Ethiopia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
310 951 1,429 1,476 1,494 1,495 1,548 1,553 1,559 1,584 1,677
6.35 1.26 0.42 0.34 0.32 0.32 0.27 0.27 0.26 0.23 0.17 10.22
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
1.34 0.26 0.09 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.15
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Dessye Nazret Jimma Harar Mekele Bahr Dar Debre Markos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.19
GABON Advertising for Social Media Web Sites (US$ Million): Gabon 2004 - 2014
Year
Gabon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.38 1.48 1.60 1.83 2.70 3.65 4.48 5.24 5.91 6.38 6.84
0.80% 0.80% 0.79% 0.78% 0.77% 0.77% 0.76% 0.76% 0.75% 0.75% 0.74%
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Gabon: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
704 1,053 1,694 1,784 1,797 1,808
2.19 1.02 0.16 0.10 0.09 0.09 3.65
60.07 27.99 4.27 2.73 2.56 2.39 100.00
0.46 0.22 0.03 0.02 0.02 0.02 0.77
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.20
25
GHANA Advertising for Social Media Web Sites (US$ Million): Ghana 2004 - 2014
Year
Ghana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.05 2.23 2.43 2.81 4.19 5.71 7.07 8.31 9.45 10.28 11.11
1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ghana: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
605 1,000 1,411 1,491 1,508 1,668 1,669 1,755 1,757 1,793
2.82 1.14 0.45 0.32 0.31 0.18 0.18 0.12 0.11 0.09 5.71
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
0.59 0.24 0.09 0.07 0.07 0.04 0.04 0.02 0.02 0.02 1.20
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.21
26
GUINEA Advertising for Social Media Web Sites (US$ Million): Guinea 2004 - 2014
Year
Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.72 0.76 0.81 0.91 1.31 1.75 2.12 2.45 2.73 2.90 3.07
0.42% 0.41% 0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.35% 0.34% 0.33%
0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
896 1,667 1,733 1,897
1.40 0.18 0.13 0.05 1.75
79.93 10.09 7.37 2.61 100.00
0.29 0.04 0.03 0.01 0.37
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.22
GUINEA-BISSAU
Advertising for Social Media Web Sites (US$ Million): Guinea-Bissau 2004 - 2014 Year
Guinea-Bissau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.28 0.30
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
27
Guinea-Bissau: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,745 2,021 2,044 2,059 2,060 2,061 2,068
0.12 0.01 0.01 0.00 0.00 0.00 0.00 0.16
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Mansoa Catio Cantchungo Farim Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.23
KENYA Advertising for Social Media Web Sites (US$ Million): Kenya 2004 - 2014
Year
Kenya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.78 4.11 4.48 5.18 7.74 10.55 13.05 15.36 17.47 19.01 20.56
2.21% 2.21% 2.22% 2.22% 2.22% 2.22% 2.22% 2.23% 2.23% 2.23% 2.23%
0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kenya: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
334 693 1,097 1,323 1,499 1,604 1,643 1,832 1,837 1,853 1,863
5.86 2.26 0.89 0.54 0.32 0.22 0.19 0.08 0.07 0.06 0.06 10.55
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
1.23 0.48 0.19 0.11 0.07 0.05 0.04 0.02 0.02 0.01 0.01 2.22
0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.24
28
LESOTHO Advertising for Social Media Web Sites (US$ Million): Lesotho 2004 - 2014
Year
Lesotho
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.21 0.23 0.24 0.28 0.41 0.56 0.69 0.81 0.91 0.99 1.06
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11%
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lesotho: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,378 1,929 1,969 1,989
0.48 0.04 0.03 0.02 0.56
85.16 6.25 4.69 3.91 100.00
0.10 0.01 0.01 0.00 0.12
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.25
LIBERIA Advertising for Social Media Web Sites (US$ Million): Liberia 2004 - 2014
Year
Liberia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.10 0.11 0.13 0.20 0.28 0.35 0.41 0.47 0.52 0.57
0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
29
Liberia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,606 1,935 2,022 2,049 2,055
0.22 0.03 0.01 0.01 0.01 0.28
78.41 12.18 4.43 2.77 2.21 100.00
0.05 0.01 0.00 0.00 0.00 0.06
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.26
LIBYA Advertising for Social Media Web Sites (US$ Million): Libya 2004 - 2014
Year
Libya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.28 5.72 6.20 7.13 10.57 14.37 17.71 20.76 23.53 25.50 27.46
3.09% 3.08% 3.07% 3.05% 3.04% 3.03% 3.02% 3.01% 3.00% 2.99% 2.97%
0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Libya: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
273 464 1,046 1,197 1,546 1,557 1,566 1,574 1,582 1,607
7.31 3.80 1.04 0.72 0.27 0.26 0.26 0.25 0.24 0.21 14.37
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
1.54 0.80 0.22 0.15 0.06 0.06 0.05 0.05 0.05 0.04 3.03
0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.27
30
MADAGASCAR
Advertising for Social Media Web Sites (US$ Million): Madagascar 2004 - 2014 Year
Madagascar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.31 1.42 1.55 1.79 2.68 3.65 4.52 5.31 6.05 6.58 7.12
0.76% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Madagascar: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
734 1,439 1,492 1,493 1,587 1,671 1,700
2.05 0.40 0.32 0.32 0.23 0.17 0.15 3.65
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
0.43 0.09 0.07 0.07 0.05 0.04 0.03 0.77
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.28
MALAWI Advertising for Social Media Web Sites (US$ Million): Malawi 2004 - 2014
Year
Malawi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.70 0.76 0.82 0.94 1.41 1.91 2.36 2.77 3.14 3.41 3.68
0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
31
Malawi: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,077 1,346 1,550 1,744 1,948 1,971
0.95 0.52 0.27 0.12 0.03 0.03 1.91
49.45 26.99 14.11 6.50 1.60 1.35 100.00
0.20 0.11 0.06 0.03 0.01 0.01 0.40
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.29
MALI Advertising for Social Media Web Sites (US$ Million): Mali 2004 - 2014
Year
Mali
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.98 1.05 1.13 1.29 1.90 2.58 3.16 3.69 4.16 4.48 4.80
0.57% 0.57% 0.56% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53% 0.53% 0.52%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mali: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
780 1,659 1,704 1,726 1,739 1,806 1,865
1.83 0.18 0.15 0.13 0.13 0.09 0.06 2.58
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.54
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.30
32
MAURITANIA
Advertising for Social Media Web Sites (US$ Million): Mauritania 2004 - 2014 Year
Mauritania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.43 0.45 0.48 0.54 0.78 1.04 1.27 1.46 1.63 1.73 1.83
0.25% 0.24% 0.24% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mauritania: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,105 1,916 1,920 1,955 1,960 1,961 2,001
0.87 0.04 0.04 0.03 0.03 0.03 0.02 1.04
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
0.18 0.01 0.01 0.01 0.01 0.01 0.00 0.22
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Atar Rosso Kiffa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.31
MAURITIUS
Advertising for Social Media Web Sites (US$ Million): Mauritius 2004 - 2014 Year
Mauritius
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.99 1.08 1.17 1.35 2.00 2.72 3.35 3.94 4.46 4.84 5.22
0.58% 0.58% 0.58% 0.58% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
33
Mauritius: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,089 1,278 1,425 1,426 1,468
0.91 0.61 0.42 0.42 0.36 2.72
33.33 22.30 15.59 15.59 13.19 100.00
0.19 0.13 0.09 0.09 0.08 0.57
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.32
MOROCCO
Advertising for Social Media Web Sites (US$ Million): Morocco 2004 - 2014 Year
Morocco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.20 9.79 10.43 11.75 17.04 22.86 27.81 32.14 35.90 38.32 40.63
5.38% 5.27% 5.16% 5.03% 4.90% 4.82% 4.74% 4.66% 4.57% 4.49% 4.40%
0.24% 0.24% 0.23% 0.22% 0.20% 0.19% 0.18% 0.17% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Morocco: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
350 613 654 787 804 833 853 860 907 912 1,065
5.63 2.76 2.50 1.81 1.74 1.62 1.55 1.54 1.37 1.36 0.99 22.86
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
1.19 0.58 0.53 0.38 0.37 0.34 0.33 0.32 0.29 0.29 0.21 4.82
0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.33
34
MOZAMBIQUE
Advertising for Social Media Web Sites (US$ Million): Mozambique 2004 - 2014 Year
Mozambique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.13 1.24 1.36 1.59 2.39 3.28 4.07 4.82 5.51 6.03 6.55
0.66% 0.67% 0.67% 0.68% 0.69% 0.69% 0.69% 0.70% 0.70% 0.71% 0.71%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mozambique: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
747 1,321 1,463 1,646 1,814 1,889 1,890
1.99 0.54 0.37 0.19 0.09 0.05 0.05 3.28
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
0.42 0.11 0.08 0.04 0.02 0.01 0.01 0.69
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Chibuto Mandie Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.34
NAMIBIA
Advertising for Social Media Web Sites (US$ Million): Namibia 2004 - 2014 Year
Namibia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.73 0.79 0.85 0.97 1.43 1.94 2.38 2.78 3.14 3.39 3.63
0.43% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
35
Namibia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
906 1,699 1,730 1,766 1,792 1,822
1.37 0.15 0.13 0.11 0.10 0.08 1.94
70.55 7.98 6.75 5.52 4.91 4.29 100.00
0.29 0.03 0.03 0.02 0.02 0.02 0.41
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.35
NIGER Advertising for Social Media Web Sites (US$ Million): Niger 2004 - 2014
Year
Niger
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.62 0.66 0.72 0.82 1.21 1.64 2.01 2.34 2.65 2.86 3.06
0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niger: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,056 1,609 1,681 1,767 1,840 1,906 1,959
1.01 0.21 0.17 0.11 0.07 0.04 0.03 1.64
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
0.21 0.04 0.03 0.02 0.01 0.01 0.01 0.34
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.36
36
NIGERIA Advertising for Social Media Web Sites (US$ Million): Nigeria 2004 - 2014
Year
Nigeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.32 21.04 22.91 26.49 39.56 53.96 66.75 78.53 89.35 97.23 105.16
11.30% 11.32% 11.34% 11.35% 11.36% 11.37% 11.38% 11.38% 11.39% 11.39% 11.39%
0.51% 0.51% 0.51% 0.50% 0.46% 0.44% 0.42% 0.41% 0.41% 0.41% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nigeria: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
228 239 424 449 586 591 641 655 685 686 695 726 765 786 898
9.21 8.68 4.43 4.09 2.90 2.89 2.59 2.48 2.30 2.30 2.26 2.08 1.92 1.81 1.40 2.64 53.96
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
1.94 1.83 0.93 0.86 0.61 0.61 0.55 0.52 0.48 0.48 0.48 0.44 0.40 0.38 0.29 0.56 11.37
0.07 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.02 0.44
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Ilesha Zaria Onitsha Kaduna Enugu Aba Benin City Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.37
37
REPUBLIC OF CONGO
Advertising for Social Media Web Sites (US$ Million): Republic of Congo 2004 2014 Year
Republic of Congo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.00 1.06 1.14 1.29 1.87 2.52 3.08 3.57 4.00 4.28 4.55
0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.52% 0.51% 0.50% 0.49%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Republic of Congo: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
876 1,189 1,795 1,802 1,856 1,911 1,954
1.47 0.74 0.09 0.09 0.06 0.04 0.03 2.52
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.31 0.15 0.02 0.02 0.01 0.01 0.01 0.53
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.38
REUNION Advertising for Social Media Web Sites (US$ Million): Reunion 2004 - 2014
Year
Reunion
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.34 0.36 0.39 0.44 0.64 0.86 1.05 1.22 1.37 1.47 1.57
0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
38
Reunion: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,535 1,680 1,722 1,759 1,812 1,834
0.28 0.17 0.14 0.11 0.09 0.08 0.86
32.61 19.41 15.90 12.94 9.97 9.16 100.00
0.06 0.04 0.03 0.02 0.02 0.02 0.18
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.39
RWANDA Advertising for Social Media Web Sites (US$ Million): Rwanda 2004 - 2014
Year
Rwanda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.57 0.62 0.67 0.77 1.15 1.57 1.94 2.28 2.59 2.81 3.04
0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Rwanda: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,023 1,703 1,760 1,821 1,839 1,868
1.09 0.15 0.11 0.08 0.07 0.06 1.57
69.78 9.78 7.11 5.33 4.44 3.56 100.00
0.23 0.03 0.02 0.02 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.40
39
SAO TOME E PRINCIPE
Advertising for Social Media Web Sites (US$ Million): Sao Tome E Principe 2004 2014 Year
Sao Tome E Principe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.02 0.02 0.02 0.02 0.04 0.05 0.06 0.07 0.08 0.09 0.10
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sao Tome E Principe: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,883 2,075
0.05 0.00 0.05
97.22 2.78 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.41
SENEGAL Advertising for Social Media Web Sites (US$ Million): Senegal 2004 - 2014
Year
Senegal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.40 1.51 1.63 1.87 2.77 3.75 4.61 5.39 6.09 6.59 7.07
0.82% 0.81% 0.81% 0.80% 0.79% 0.79% 0.79% 0.78% 0.78% 0.77% 0.77%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
40
Senegal: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
626 1,515 1,563 1,618 1,649 1,768
2.69 0.30 0.26 0.21 0.19 0.11 3.75
71.64 8.09 6.84 5.55 5.03 2.85 100.00
0.57 0.06 0.05 0.04 0.04 0.02 0.79
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.42
SIERRA LEONE
Advertising for Social Media Web Sites (US$ Million): Sierra Leone 2004 - 2014 Year
Sierra Leone
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.32 0.35 0.38 0.44 0.66 0.90 1.11 1.31 1.49 1.63 1.76
0.18% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sierra Leone: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,158 1,902 1,990 1,998 2,032 2,033
0.79 0.04 0.02 0.02 0.01 0.01 0.90
88.18 4.88 2.44 2.25 1.13 1.13 100.00
0.17 0.01 0.00 0.00 0.00 0.00 0.19
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Bonthe Port Loko Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.43
41
SOMALIA Advertising for Social Media Web Sites (US$ Million): Somalia 2004 - 2014
Year
Somalia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.43 0.45 0.51 0.75 1.01 1.23 1.42 1.59 1.70 1.81
0.23% 0.23% 0.23% 0.22% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Somalia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,421 1,672 1,734 1,735 1,813 1,950 1,973 2,056
0.43 0.17 0.13 0.13 0.09 0.03 0.03 0.01 1.01
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
0.09 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.21
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.44
SOUTH AFRICA
Advertising for Social Media Web Sites (US$ Million): South Africa 2004 - 2014 Year
South Africa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
31.63 34.19 36.96 42.41 62.75 85.15 104.78 122.60 138.71 150.06 161.31
18.49% 18.39% 18.29% 18.17% 18.03% 17.94% 17.86% 17.77% 17.67% 17.57% 17.47%
0.83% 0.82% 0.82% 0.80% 0.73% 0.69% 0.67% 0.65% 0.63% 0.63% 0.62%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
42
South Africa: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
106 123 125 330 771 857 875 1,032 1,133 1,146 1,180 1,330
26.79 22.36 21.20 5.90 1.88 1.55 1.47 1.08 0.83 0.81 0.75 0.53 85.15
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
5.64 4.71 4.47 1.24 0.40 0.33 0.31 0.23 0.17 0.17 0.16 0.11 17.94
0.22 0.18 0.17 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.69
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.45
SUDAN Advertising for Social Media Web Sites (US$ Million): Sudan 2004 - 2014
Year
Sudan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.02 6.80 7.67 9.25 14.47 20.24 25.68 31.04 36.32 40.70 45.34
3.52% 3.66% 3.80% 3.96% 4.16% 4.27% 4.38% 4.50% 4.63% 4.77% 4.91%
0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sudan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
322 362 656 832 842 986 1,001 1,184
6.05 5.43 2.48 1.62 1.60 1.18 1.14 0.74 20.24
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
1.27 1.15 0.52 0.34 0.34 0.25 0.24 0.16 4.27
0.05 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.16
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.46
43
SWAZILAND
Advertising for Social Media Web Sites (US$ Million): Swaziland 2004 - 2014 Year
Swaziland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.42 0.45 0.50 0.73 0.97 1.18 1.36 1.52 1.62 1.71
0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Swaziland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,403 1,610 1,752 1,828 1,893 1,927 1,981
0.46 0.21 0.12 0.08 0.05 0.04 0.02 0.97
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
0.10 0.04 0.02 0.02 0.01 0.01 0.00 0.21
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.47
TANZANIA
Advertising for Social Media Web Sites (US$ Million): Tanzania 2004 - 2014 Year
Tanzania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.81 3.07 3.35 3.89 5.84 7.98 9.89 11.67 13.31 14.53 15.75
1.64% 1.65% 1.66% 1.67% 1.68% 1.68% 1.69% 1.69% 1.70% 1.70% 1.71%
0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
44
Tanzania: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
413 1,237 1,242 1,272 1,400 1,443 1,488 1,544
4.59 0.66 0.66 0.61 0.46 0.40 0.33 0.27 7.98
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
0.97 0.14 0.14 0.13 0.10 0.08 0.07 0.06 1.68
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.48
THE GAMBIA
Advertising for Social Media Web Sites (US$ Million): The Gambia 2004 - 2014 Year
The Gambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.10 0.12 0.18 0.25 0.30 0.36 0.41 0.45 0.49
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Gambia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,753 1,881 1,986 1,992 2,024 2,042 2,043 2,070 2,071
0.12 0.05 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.25
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Basse Santa Su Georgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.49
45
TOGO Advertising for Social Media Web Sites (US$ Million): Togo 2004 - 2014
Year
Togo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.37 0.39 0.42 0.47 0.69 0.93 1.13 1.31 1.46 1.56 1.66
0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Togo: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,274 1,831 1,874 1,898 1,918 1,958 1,982 1,991 2,008 2,039
0.61 0.08 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.93
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
0.13 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.19
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.50
46
TUNISIA Advertising for Social Media Web Sites (US$ Million): Tunisia 2004 - 2014
Year
Tunisia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.06 5.51 6.00 6.93 10.35 14.12 17.47 20.55 23.39 25.45 27.52
2.96% 2.96% 2.97% 2.97% 2.97% 2.98% 2.98% 2.98% 2.98% 2.98% 2.98%
0.13% 0.13% 0.13% 0.13% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tunisia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,295
5.67 2.20 0.94 0.90 0.87 0.87 0.80 0.68 0.59 0.58 14.12
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
1.20 0.46 0.20 0.19 0.18 0.18 0.17 0.14 0.12 0.12 2.98
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.51
47
UGANDA Advertising for Social Media Web Sites (US$ Million): Uganda 2004 - 2014
Year
Uganda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.08 2.26 2.45 2.83 4.22 5.75 7.11 8.35 9.49 10.31 11.14
1.22% 1.22% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uganda: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
451 1,385 1,562 1,571 1,627 1,656 1,691 1,692
4.07 0.47 0.26 0.25 0.20 0.19 0.16 0.16 5.75
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
0.86 0.10 0.05 0.05 0.04 0.04 0.03 0.03 1.21
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.52
WESTERN SAHARA
Advertising for Social Media Web Sites (US$ Million): Western Sahara 2004 - 2014 Year
Western Sahara
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
48
Western Sahara: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,028 2,073 2,074
0.01 0.00 0.00 0.01
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Dakhla Semara Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.53
ZAMBIA Advertising for Social Media Web Sites (US$ Million): Zambia 2004 - 2014
Year
Zambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.05 1.14 1.24 1.43 2.14 2.91 3.60 4.23 4.80 5.22 5.64
0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Zambia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,093 1,368 1,404 1,620 1,622 1,632 1,673 1,779 1,788 1,817
0.90 0.49 0.46 0.21 0.21 0.20 0.17 0.10 0.10 0.08 2.91
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
0.19 0.10 0.10 0.04 0.04 0.04 0.04 0.02 0.02 0.02 0.61
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa
3.54
49
ZIMBABWE
Advertising for Social Media Web Sites (US$ Million): Zimbabwe 2004 - 2014 Year
Zimbabwe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.49 0.51 0.54 0.59 0.83 1.10 1.31 1.49 1.63 1.71 1.78
0.29% 0.28% 0.26% 0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.20% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Zimbabwe: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,413 1,542 1,732 1,880 1,899 1,945 1,956 1,975 1,999 2,005 2,006 2,011
0.44 0.28 0.13 0.05 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 1.10
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
0.09 0.06 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.23
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
50
4
ASIA & OCEANA
4.1
EXECUTIVE SUMMARY
Market Potential for Advertising for Social Media Web Sites in Asia & Oceana (US$ Million): 2009 Country
Latent Demand US$ Million
% of Asia & Oceana
1,315.12 794.48 547.41 219.52 154.65 139.08 125.91 94.49 65.35 54.93 53.60 41.08 40.96 38.25 20.34 16.63 15.21 7.11 5.53 4.77 3.00 2.37 2.31 1.71 1.57 5.80 3,771.18
34.87% 21.07% 14.52% 5.82% 4.10% 3.69% 3.34% 2.51% 1.73% 1.46% 1.42% 1.09% 1.09% 1.01% 0.54% 0.44% 0.40% 0.19% 0.15% 0.13% 0.08% 0.06% 0.06% 0.05% 0.04% 0.15% 100.00%
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Australia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh New Zealand Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
51
Market Potential for Advertising for Social Media Web Sites in Asia & Oceana (US$ Million): 2009 India Japan
South Korea
Other China
The Market for Advertising for Social Media Web Sites in Asia & Oceana: 2004 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,322.13 1,444.18 1,578.16 1,834.11 2,755.49 3,771.18 4,681.85 5,530.80 6,321.15 6,913.47 7,516.75
34.56 34.77 34.98 34.50 31.90 30.58 29.74 29.17 28.81 28.82 28.87
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.2
AMERICAN SAMOA
Advertising for Social Media Web Sites (US$ Million): American Samoa 2004 - 2014 Year
American Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.04 0.04 0.05 0.07 0.09 0.11 0.13 0.15 0.16 0.17
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
52
American Samoa: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,947 1,996 1,997 2,030 2,031
0.03 0.02 0.02 0.01 0.01 0.09
33.33 22.22 22.22 11.11 11.11 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Utulei Vaitogi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.3
AUSTRALIA Advertising for Social Media Web Sites (US$ Million): Australia 2004 - 2014
Year
Australia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
53.12 57.11 61.41 70.03 102.90 139.08 170.47 198.61 223.72 240.91 257.78
4.02% 3.95% 3.89% 3.82% 3.73% 3.69% 3.64% 3.59% 3.54% 3.48% 3.43%
1.39% 1.37% 1.36% 1.32% 1.19% 1.13% 1.08% 1.05% 1.02% 1.00% 0.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Australia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
61 62 111 184 301 429 727 728 889 1,055 1,085 1,171 1,224
40.77 40.22 25.40 12.81 6.53 4.39 2.08 2.07 1.44 1.01 0.92 0.77 0.68 139.08
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
1.08 1.07 0.67 0.34 0.17 0.12 0.06 0.05 0.04 0.03 0.02 0.02 0.02 3.69
0.33 0.33 0.21 0.10 0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.13
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.4
53
BANGLADESH
Advertising for Social Media Web Sites (US$ Million): Bangladesh 2004 - 2014 Year
Bangladesh
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.81 15.01 16.32 18.84 28.07 38.25 47.25 55.52 63.09 68.57 74.05
1.04% 1.04% 1.03% 1.03% 1.02% 1.01% 1.01% 1.00% 1.00% 0.99% 0.99%
0.36% 0.36% 0.36% 0.35% 0.33% 0.31% 0.30% 0.29% 0.29% 0.29% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bangladesh: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
161 298 432 781 808 936 959 989 1,004 1,048 1,057 1,113
15.98 6.62 4.36 1.83 1.72 1.29 1.24 1.17 1.13 1.03 1.01 0.86 38.25
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
0.42 0.18 0.12 0.05 0.05 0.03 0.03 0.03 0.03 0.03 0.03 0.02 1.01
0.13 0.05 0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.5
54
BHUTAN Advertising for Social Media Web Sites (US$ Million): Bhutan 2004 - 2014
Year
Bhutan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.22 0.24 0.26 0.31 0.47 0.65 0.81 0.96 1.11 1.22 1.33
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bhutan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,683 1,695 1,770 1,804 1,830 1,977 1,978
0.16 0.16 0.11 0.09 0.08 0.02 0.02 0.65
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Tongsa Dzong Paro Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.6
BRUNEI Advertising for Social Media Web Sites (US$ Million): Brunei 2004 - 2014
Year
Brunei
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.72 0.76 0.80 0.89 1.28 1.71 2.06 2.37 2.63 2.78 2.92
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
55
Brunei: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,081 1,419 1,481
0.94 0.43 0.34 1.71
54.74 25.26 20.00 100.00
0.02 0.01 0.01 0.05
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.7
BURMA Advertising for Social Media Web Sites (US$ Million): Burma 2004 - 2014
Year
Burma
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.09 6.60 7.16 8.24 12.23 16.63 20.50 24.04 27.26 29.56 31.85
0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.44% 0.43% 0.43% 0.43% 0.42%
0.16% 0.16% 0.16% 0.15% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burma: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
208 679 1,074 1,246 1,266 1,386 1,387 1,392
10.68 2.31 0.96 0.65 0.63 0.47 0.47 0.46 16.63
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
0.28 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.44
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.8
56
CAMBODIA Advertising for Social Media Web Sites (US$ Million): Cambodia 2004 - 2014
Year
Cambodia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.58 1.75 1.93 2.27 3.46 4.77 5.97 7.11 8.18 9.02 9.88
0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cambodia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
471 1,041
3.72 1.06 4.77
77.88 22.12 100.00
0.10 0.03 0.13
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.9
CHINA Advertising for Social Media Web Sites (US$ Million): China 2004 - 2014
Year
China
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
407.38 456.20 510.86 610.27 945.16 1,315.12 1,659.74 1,994.64 2,319.83 2,583.44 2,859.86
30.81% 31.59% 32.37% 33.27% 34.30% 34.87% 35.45% 36.06% 36.70% 37.37% 38.05%
10.65% 10.98% 11.32% 11.48% 10.94% 10.66% 10.54% 10.52% 10.57% 10.77% 10.98%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
57
China: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
5 6 10 12 13 16 31 32 33 35 40 42 44 47 77
188.31 156.93 132.81 121.16 111.50 96.46 63.63 63.10 62.82 58.28 53.50 51.13 50.65 48.19 33.45 23.18 1315.12
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
4.99 4.16 3.52 3.21 2.96 2.56 1.69 1.67 1.67 1.55 1.42 1.36 1.34 1.28 0.89 0.61 34.87
1.53 1.27 1.08 0.98 0.90 0.78 0.52 0.51 0.51 0.47 0.43 0.41 0.41 0.39 0.27 0.19 10.66
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.10
CHRISTMAS ISLAND
Advertising for Social Media Web Sites (US$ Million): Christmas Island 2004 - 2014 Year
Christmas Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Christmas Island: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,052
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.11
58
COOK ISLANDS
Advertising for Social Media Web Sites (US$ Million): Cook Islands 2004 - 2014 Year
Cook Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.02 0.02 0.02 0.03 0.04 0.05 0.05 0.05 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cook Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,939
0.03 0.03
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Avarua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.12
FIJI Advertising for Social Media Web Sites (US$ Million): Fiji 2004 - 2014
Year
Fiji
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.35 0.38 0.41 0.46 0.68 0.92 1.13 1.31 1.48 1.59 1.70
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
59
Fiji: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
Suva Nadi
1,124 1,820
0.84 0.08 0.92
90.91 9.09 100.00
0.02 0.00 0.02
0.01 0.00 0.01
_________________________________________________________________________________________________________
Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.13
FRENCH POLYNESIA
Advertising for Social Media Web Sites (US$ Million): French Polynesia 2004 - 2014 Year
French Polynesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.31 0.33 0.36 0.42 0.61 0.83 1.03 1.20 1.36 1.47 1.58
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Polynesia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,417 1,662 1,764 1,873 1,924 2,004
0.44 0.18 0.11 0.05 0.04 0.02 0.83
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.14
60
GUAM Advertising for Social Media Web Sites (US$ Million): Guam 2004 - 2014
Year
Guam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.18 0.19 0.20 0.23 0.34 0.45 0.55 0.64 0.72 0.77 0.82
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guam: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,598 1,750 1,819 2,009 2,041
0.22 0.12 0.08 0.02 0.01 0.45
49.80 26.17 18.61 3.63 1.79 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.15
HONG KONG
Advertising for Social Media Web Sites (US$ Million): Hong Kong 2004 - 2014 Year
Hong Kong
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.47 21.14 22.95 26.46 39.37 53.60 66.17 77.68 88.19 95.76 103.32
1.47% 1.46% 1.45% 1.44% 1.43% 1.42% 1.41% 1.40% 1.40% 1.39% 1.37%
0.51% 0.51% 0.51% 0.50% 0.46% 0.43% 0.42% 0.41% 0.40% 0.40% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
61
Hong Kong: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
39
53.60 53.60
100.00 100.00
1.42 1.42
0.43 0.43
_________________________________________________________________________________________________________
Hong Kong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.16
INDIA Advertising for Social Media Web Sites (US$ Million): India 2004 - 2014
Year
India
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
184.23 203.01 223.71 262.33 397.90 547.41 683.05 811.06 931.65 1,024.09 1,118.82
13.93% 14.06% 14.18% 14.30% 14.44% 14.52% 14.59% 14.66% 14.74% 14.81% 14.88%
4.82% 4.89% 4.96% 4.93% 4.61% 4.44% 4.34% 4.28% 4.25% 4.27% 4.30%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
India: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
17 30 55 59 68 75 76 88 89 116 117 148 158 177 188
94.42 64.84 43.75 42.02 37.74 34.12 34.05 30.92 30.85 24.13 23.98 17.22 16.05 13.66 12.62 27.05 547.41
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
2.50 1.72 1.16 1.11 1.00 0.90 0.90 0.82 0.82 0.64 0.64 0.46 0.43 0.36 0.33 0.72 14.52
0.77 0.53 0.35 0.34 0.31 0.28 0.28 0.25 0.25 0.20 0.19 0.14 0.13 0.11 0.10 0.22 4.44
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.17
62
INDONESIA
Advertising for Social Media Web Sites (US$ Million): Indonesia 2004 - 2014 Year
Indonesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
55.70 60.57 65.88 76.10 113.48 154.65 191.15 224.70 255.44 277.73 300.09
4.21% 4.19% 4.17% 4.15% 4.12% 4.10% 4.08% 4.06% 4.04% 4.02% 3.99%
1.46% 1.46% 1.46% 1.43% 1.31% 1.25% 1.21% 1.18% 1.16% 1.16% 1.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Indonesia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
99 115 119 160 238 281 356 364 414 486 596 603 616 629 650
28.00 24.65 23.68 15.99 8.70 7.09 5.54 5.35 4.59 3.64 2.88 2.83 2.76 2.67 2.52 13.77 154.65
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
0.74 0.65 0.63 0.42 0.23 0.19 0.15 0.14 0.12 0.10 0.08 0.07 0.07 0.07 0.07 0.37 4.10
0.23 0.20 0.19 0.13 0.07 0.06 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.11 1.25
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.18
63
JAPAN Advertising for Social Media Web Sites (US$ Million): Japan 2004 - 2014
Year
Japan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
321.56 341.91 363.54 409.28 592.76 794.48 965.56 1,114.93 1,244.30 1,326.94 1,405.90
24.32% 23.67% 23.04% 22.31% 21.51% 21.07% 20.62% 20.16% 19.68% 19.19% 18.70%
8.41% 8.23% 8.06% 7.70% 6.86% 6.44% 6.13% 5.88% 5.67% 5.53% 5.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Japan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
9 38 90 95 126 137 145 152 163 169 187 189 212 220 242
133.08 53.92 30.84 29.40 21.17 19.15 17.47 16.57 15.66 14.92 12.63 12.58 10.29 9.80 8.55 388.46 794.48
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
3.53 1.43 0.82 0.78 0.56 0.51 0.46 0.44 0.42 0.40 0.33 0.33 0.27 0.26 0.23 10.30 21.07
1.08 0.44 0.25 0.24 0.17 0.16 0.14 0.13 0.13 0.12 0.10 0.10 0.08 0.08 0.07 3.15 6.44
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.19
64
KIRIBATI Advertising for Social Media Web Sites (US$ Million): Kiribati 2004 - 2014
Year
Kiribati
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.02 0.02 0.02 0.02 0.03 0.04 0.05 0.06 0.07 0.07 0.07
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kiribati: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,903
0.04 0.04
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tarawa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.20
LAOS Advertising for Social Media Web Sites (US$ Million): Laos 2004 - 2014
Year
Laos
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.81 0.89 0.97 1.13 1.69 2.31 2.87 3.39 3.87 4.22 4.58
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
65
Laos: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
838 1,605 1,641 1,653 1,859 1,872
1.60 0.22 0.19 0.19 0.06 0.06 2.31
69.30 9.38 8.27 8.09 2.57 2.39 100.00
0.04 0.01 0.01 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.21
MACAU Advertising for Social Media Web Sites (US$ Million): Macau 2004 - 2014
Year
Macau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.66 0.75 0.86 1.05 1.68 2.37 3.03 3.69 4.36 4.94 5.55
0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Macau: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
699 1,765 1,941
2.23 0.11 0.03 2.37
94.12 4.52 1.36 100.00
0.06 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.22
66
MALAYSIA
Advertising for Social Media Web Sites (US$ Million): Malaysia 2004 - 2014 Year
Malaysia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.80 25.83 28.03 32.30 48.03 65.35 80.65 94.64 107.40 116.56 125.71
1.80% 1.79% 1.78% 1.76% 1.74% 1.73% 1.72% 1.71% 1.70% 1.69% 1.67%
0.62% 0.62% 0.62% 0.61% 0.56% 0.53% 0.51% 0.50% 0.49% 0.49% 0.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malaysia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
174 396 446 470 532 546 552 595 606 611 612 633 653 683 684
14.43 4.82 4.14 3.73 3.21 3.09 3.07 2.88 2.82 2.77 2.77 2.63 2.50 2.31 2.30 7.88 65.35
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
0.38 0.13 0.11 0.10 0.09 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.21 1.73
0.12 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.53
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.23
67
MALDIVES
Advertising for Social Media Web Sites (US$ Million): Maldives 2004 - 2014 Year
Maldives
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.21 0.22 0.26 0.38 0.52 0.64 0.75 0.85 0.92 0.99
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Maldives: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,344
0.52 0.52
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Male Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.24
MARSHALL ISLANDS
Advertising for Social Media Web Sites (US$ Million): Marshall Islands 2004 - 2014 Year
Marshall Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.02 0.02 0.03 0.03 0.03 0.04 0.04
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
68
Marshall Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,995
0.02 0.02
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Majuro Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.25
MICRONESIA FEDERATION
Advertising for Social Media Web Sites (US$ Million): Micronesia Federation 2004 2014 Year
Micronesia Federation
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.02 0.02 0.02 0.03 0.04 0.05 0.06 0.07 0.08 0.08 0.08
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Micronesia Federation: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,884
0.05 0.05
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Palikir Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.26
69
MONGOLIA
Advertising for Social Media Web Sites (US$ Million): Mongolia 2004 - 2014 Year
Mongolia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.51 0.56 0.63 0.74 1.13 1.57 1.97 2.35 2.72 3.00 3.30
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mongolia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
992 1,676 1,801 1,887 1,942 1,943 1,951
1.16 0.17 0.09 0.05 0.03 0.03 0.03 1.57
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.27
NAURU Advertising for Social Media Web Sites (US$ Million): Nauru 2004 - 2014
Year
Nauru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
70
Nauru: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,026
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Yaren Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.28
NEPAL Advertising for Social Media Web Sites (US$ Million): Nepal 2004 - 2014
Year
Nepal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.20 2.35 2.50 2.83 4.11 5.53 6.73 7.80 8.72 9.33 9.91
0.17% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%
0.06% 0.06% 0.06% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nepal: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
878 1,078 1,083 1,137 1,292 1,359 1,519
1.46 0.95 0.92 0.82 0.58 0.50 0.30 5.53
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.15
0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.29
71
NEW CALEDONIA
Advertising for Social Media Web Sites (US$ Million): New Caledonia 2004 - 2014 Year
New Caledonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.22 0.24 0.26 0.29 0.42 0.57 0.70 0.81 0.91 0.97 1.03
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
New Caledonia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,414 1,910 1,967 1,968 2,000 2,020 2,054
0.44 0.04 0.03 0.03 0.02 0.01 0.01 0.57
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.30
NEW ZEALAND
Advertising for Social Media Web Sites (US$ Million): New Zealand 2004 - 2014 Year
New Zealand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.99 8.54 9.14 10.35 15.11 20.34 24.83 28.81 32.31 34.63 36.88
0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%
0.21% 0.21% 0.20% 0.19% 0.17% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
72
New Zealand: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
259 636 647 964 1,100 1,107 1,160 1,256 1,300 1,433 1,445 1,449 1,450 1,479 1,496
7.73 2.60 2.54 1.23 0.88 0.86 0.79 0.64 0.58 0.41 0.40 0.39 0.38 0.34 0.32 0.25 20.34
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
0.21 0.07 0.07 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.54
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.31
NIUE Advertising for Social Media Web Sites (US$ Million): Niue 2004 - 2014
Year
Niue
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niue: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,076
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.32
73
NORFOLK ISLAND
Advertising for Social Media Web Sites (US$ Million): Norfolk Island 2004 - 2014 Year
Norfolk Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norfolk Island: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,034
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Kingston Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.33
NORTH KOREA
Advertising for Social Media Web Sites (US$ Million): North Korea 2004 - 2014 Year
North Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.12 3.27 3.42 3.78 5.37 7.11 8.53 9.73 10.71 11.26 11.77
0.24% 0.23% 0.22% 0.21% 0.19% 0.19% 0.18% 0.18% 0.17% 0.16% 0.16%
0.08% 0.08% 0.08% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
74
North Korea: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
602 1,145 1,185 1,327 1,422 1,455 1,460 1,475 1,516 1,592 1,718
2.83 0.81 0.74 0.54 0.43 0.38 0.37 0.35 0.30 0.23 0.14 7.11
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.19
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.34
PALAU Advertising for Social Media Web Sites (US$ Million): Palau 2004 - 2014
Year
Palau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.02 0.02 0.03 0.03 0.04 0.04 0.04
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palau: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,987
0.02 0.02
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Koror Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.35
75
PAPUA NEW GUINEA
Advertising for Social Media Web Sites (US$ Million): Papua New Guinea 2004 2014 Year
Papua New Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.15 1.23 1.33 1.51 2.22 3.00 3.68 4.29 4.83 5.20 5.57
0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%
0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Papua New Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
901 1,195 1,595 1,615 1,634 1,711 1,751
1.38 0.73 0.23 0.21 0.20 0.15 0.12 3.00
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.36
PHILIPPINES
Advertising for Social Media Web Sites (US$ Million): Philippines 2004 - 2014 Year
Philippines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.12 20.93 22.92 26.67 40.11 54.93 68.21 80.59 92.09 100.68 109.39
1.45% 1.45% 1.45% 1.45% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46%
0.50% 0.50% 0.51% 0.50% 0.46% 0.45% 0.43% 0.43% 0.42% 0.42% 0.42%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
76
Philippines: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
46 1,006 1,252 1,396 1,418 1,513 1,521 1,540 1,554 1,560 1,565 1,586 1,591 1,616 1,619
48.59 1.13 0.65 0.46 0.43 0.30 0.30 0.28 0.27 0.26 0.26 0.23 0.23 0.21 0.21 1.13 54.93
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
1.29 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.46
0.39 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.45
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.37
SEYCHELLES
Advertising for Social Media Web Sites (US$ Million): Seychelles 2004 - 2014 Year
Seychelles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.11 0.12 0.13 0.15 0.22 0.30 0.37 0.44 0.50 0.54 0.58
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Seychelles: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,611 1,919 1,962 1,963
0.21 0.04 0.03 0.03 0.30
69.70 12.12 9.09 9.09 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Anse Royale Cascade Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.38
77
SINGAPORE
Advertising for Social Media Web Sites (US$ Million): Singapore 2004 - 2014 Year
Singapore
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.18 15.54 17.03 19.84 29.89 40.96 50.90 60.19 68.84 75.33 81.92
1.07% 1.08% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09% 1.09% 1.09% 1.09%
0.37% 0.37% 0.38% 0.37% 0.35% 0.33% 0.32% 0.32% 0.31% 0.31% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Singapore: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
60
40.96 40.96
100.00 100.00
1.09 1.09
0.33 0.33
_________________________________________________________________________________________________________
Singapore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.39
SOLOMON ISLANDS
Advertising for Social Media Web Sites (US$ Million): Solomon Islands 2004 - 2014 Year
Solomon Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.06 0.06 0.07 0.11 0.15 0.18 0.21 0.23 0.25 0.27
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
78
Solomon Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,710
0.15 0.15
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Honiara Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.40
SOUTH KOREA
Advertising for Social Media Web Sites (US$ Million): South Korea 2004 - 2014 Year
South Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
81.76 88.34 95.45 109.45 161.84 219.52 270.03 315.82 357.15 386.20 414.97
6.18% 6.12% 6.05% 5.97% 5.87% 5.82% 5.77% 5.71% 5.65% 5.59% 5.52%
2.14% 2.13% 2.12% 2.06% 1.87% 1.78% 1.72% 1.67% 1.63% 1.61% 1.59%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
South Korea: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
14 105 138 164 229 230 234 255 369 431 458 694
107.23 26.98 19.05 15.48 9.13 9.13 8.77 7.95 5.21 4.38 3.97 2.26 219.52
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
2.84 0.72 0.51 0.41 0.24 0.24 0.23 0.21 0.14 0.12 0.11 0.06 5.82
0.87 0.22 0.15 0.13 0.07 0.07 0.07 0.06 0.04 0.04 0.03 0.02 1.78
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Taejon Kwangju Ulsan Suwon Masan Chonju Cheju Mokpo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.41
79
SRI LANKA
Advertising for Social Media Web Sites (US$ Million): Sri Lanka 2004 - 2014 Year
Sri Lanka
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.49 5.97 6.49 7.49 11.17 15.21 18.79 22.08 25.09 27.27 29.45
0.42% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39%
0.14% 0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sri Lanka: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
288 756 882 895 929 1,018 1,268 1,412
6.93 1.94 1.45 1.40 1.32 1.11 0.62 0.45 15.21
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
0.18 0.05 0.04 0.04 0.03 0.03 0.02 0.01 0.40
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.12
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.42
TAIWAN Advertising for Social Media Web Sites (US$ Million): Taiwan 2004 - 2014
Year
Taiwan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
46.12 49.99 54.19 62.37 92.61 125.91 155.26 182.04 206.41 223.81 241.16
3.49% 3.46% 3.43% 3.40% 3.36% 3.34% 3.32% 3.29% 3.27% 3.24% 3.21%
1.21% 1.20% 1.20% 1.17% 1.07% 1.02% 0.99% 0.96% 0.94% 0.93% 0.93%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
80
Taiwan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
69 162 207 303 377 465 469 482 504 587 607 635 646 664 696
37.72 15.87 10.73 6.48 5.13 3.77 3.74 3.68 3.48 2.90 2.81 2.61 2.54 2.42 2.25 19.80 125.91
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
1.00 0.42 0.28 0.17 0.14 0.10 0.10 0.10 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.53 3.34
0.31 0.13 0.09 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.16 1.02
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.43
THAILAND
Advertising for Social Media Web Sites (US$ Million): Thailand 2004 - 2014 Year
Thailand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
35.59 38.37 41.37 47.31 69.77 94.49 116.04 135.49 152.95 165.08 177.05
2.69% 2.66% 2.62% 2.58% 2.53% 2.51% 2.48% 2.45% 2.42% 2.39% 2.36%
0.93% 0.92% 0.92% 0.89% 0.81% 0.77% 0.74% 0.71% 0.70% 0.69% 0.68%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
81
Thailand: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
18 524 1,064 1,287 1,297 1,343 1,456 1,688 1,988
87.97 3.27 1.00 0.59 0.58 0.52 0.37 0.16 0.02 94.49
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
2.33 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.51
0.71 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.77
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.44
THE NORTHERN MARIANA ISLAND
Advertising for Social Media Web Sites (US$ Million): The Northern Mariana Island 2004 - 2014 Year
The Northern Mariana Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.28 0.29
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Northern Mariana Island: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,686
0.16 0.16
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Saipan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.45
82
TOKELAU Advertising for Social Media Web Sites (US$ Million): Tokelau 2004 - 2014
Year
Tokelau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tokelau: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,077
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.46
TONGA Advertising for Social Media Web Sites (US$ Million): Tonga 2004 - 2014
Year
Tonga
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.07 0.08 0.08 0.12 0.16 0.19 0.21 0.23 0.24 0.25
0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
83
Tonga: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,697
0.16 0.16
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.47
TUVALU Advertising for Social Media Web Sites (US$ Million): Tuvalu 2004 - 2014
Year
Tuvalu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tuvalu: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,072
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.48
84
VANUATU
Advertising for Social Media Web Sites (US$ Million): Vanuatu 2004 - 2014 Year
Vanuatu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.06 0.07 0.10 0.14 0.17 0.20 0.23 0.25 0.27
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Vanuatu: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,723
0.14 0.14
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Port Vila Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.49
VIETNAM
Advertising for Social Media Web Sites (US$ Million): Vietnam 2004 - 2014 Year
Vietnam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.83 15.23 16.79 19.69 29.86 41.08 51.26 60.86 69.91 76.85 83.96
1.05% 1.05% 1.06% 1.07% 1.08% 1.09% 1.09% 1.10% 1.11% 1.11% 1.12%
0.36% 0.37% 0.37% 0.37% 0.35% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
85
Vietnam: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
183 203 267 531 533 649 1,138
12.92 10.97 7.42 3.22 3.21 2.53 0.82 41.08
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
0.34 0.29 0.20 0.09 0.09 0.07 0.02 1.09
0.10 0.09 0.06 0.03 0.03 0.02 0.01 0.33
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.50
WALLIS AND FUTUNA
Advertising for Social Media Web Sites (US$ Million): Wallis and Futuna 2004 2014 Year
Wallis and Futuna
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Wallis and Futuna: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,025
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Mata-Utu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
4.51
86
WESTERN SAMOA
Advertising for Social Media Web Sites (US$ Million): Western Samoa 2004 - 2014 Year
Western Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.09 0.10 0.11 0.16 0.22 0.27 0.32 0.36 0.40 0.43
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Western Samoa: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,600
0.22 0.22
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Apia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
87
5
EUROPE
5.1
EXECUTIVE SUMMARY Market Potential for Advertising for Social Media Web Sites in Europe (US$ Million): 2009
Country
Latent Demand US$ Million
% of Europe
510.99 387.72 371.64 323.76 246.84 191.34 115.65 114.41 68.37 60.27 59.13 58.95 57.83 54.27 46.85 45.49 45.08 41.73 36.77 34.96 34.18 33.77 29.84 19.89 19.21 113.57 3,122.54
16.36% 12.42% 11.90% 10.37% 7.91% 6.13% 3.70% 3.66% 2.19% 1.93% 1.89% 1.89% 1.85% 1.74% 1.50% 1.46% 1.44% 1.34% 1.18% 1.12% 1.09% 1.08% 0.96% 0.64% 0.62% 3.64% 100.00%
_________________________________________________________________________________________________________
Germany The United Kingdom France Italy Spain Russia The Netherlands Poland Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Finland Kazakhstan Slovakia Belarus Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
88
Market Potential for Advertising for Social Media Web Sites in Europe (US$ Million): 2009 Italy France
The United Kingdom
Other Germany
The Market for Advertising for Social Media Web Sites in Europe: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,206.53 1,294.13 1,388.24 1,578.96 2,313.89 3,122.54 3,821.38 4,445.49 4,999.92 5,376.10 5,744.16
31.54 31.15 30.77 29.70 26.79 25.32 24.28 23.44 22.79 22.41 22.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.2
ALBANIA Advertising for Social Media Web Sites (US$ Million): Albania 2004 - 2014
Year
Albania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.34 1.44 1.56 1.79 2.65 3.60 4.43 5.18 5.86 6.34 6.82
0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
89
Albania: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
990 1,436 1,440 1,446 1,474 1,497 1,608 1,621 1,719
1.17 0.41 0.40 0.39 0.35 0.32 0.21 0.21 0.14 3.60
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.3
ANDORRA Advertising for Social Media Web Sites (US$ Million): Andorra 2004 - 2014
Year
Andorra
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.21 0.22 0.25 0.37 0.50 0.61 0.71 0.80 0.86 0.92
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Andorra: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,517 1,631
0.30 0.20 0.50
60.00 40.00 100.00
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.4
90
AUSTRIA Advertising for Social Media Web Sites (US$ Million): Austria 2004 - 2014
Year
Austria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22.52 24.12 25.84 29.34 42.90 57.83 70.68 82.10 92.19 98.96 105.54
1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85% 1.84% 1.84% 1.84%
0.59% 0.58% 0.57% 0.55% 0.50% 0.47% 0.45% 0.43% 0.42% 0.41% 0.41%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Austria: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
74 359 418 538 630 750 976 994 1,005 1,110 1,261 1,547
34.73 5.51 4.54 3.15 2.65 1.97 1.20 1.16 1.13 0.86 0.64 0.27 57.83
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
1.11 0.18 0.15 0.10 0.09 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.85
0.28 0.04 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.5
91
BELARUS Advertising for Social Media Web Sites (US$ Million): Belarus 2004 - 2014
Year
Belarus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.76 7.39 8.07 9.37 14.05 19.21 23.82 28.09 32.05 34.97 37.93
0.56% 0.57% 0.58% 0.59% 0.61% 0.62% 0.62% 0.63% 0.64% 0.65% 0.66%
0.18% 0.18% 0.18% 0.18% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belarus: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
275 688 831 839 963 982 1,052 1,193 1,239 1,308 1,319 1,394
7.28 2.29 1.63 1.60 1.24 1.18 1.02 0.73 0.66 0.56 0.55 0.46 19.21
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
0.23 0.07 0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.62
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.6
92
BELGIUM Advertising for Social Media Web Sites (US$ Million): Belgium 2004 - 2014
Year
Belgium
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
27.07 28.90 30.86 34.92 50.85 68.37 83.36 96.59 108.18 115.79 123.14
2.24% 2.23% 2.22% 2.21% 2.20% 2.19% 2.18% 2.17% 2.16% 2.15% 2.14%
0.71% 0.70% 0.68% 0.66% 0.59% 0.55% 0.53% 0.51% 0.49% 0.48% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belgium: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
118 200 341 375 390 583 648 700 729 770 772 773 819
23.86 11.71 5.73 5.14 4.92 2.90 2.53 2.21 2.07 1.89 1.87 1.87 1.67 68.37
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
0.76 0.37 0.18 0.16 0.16 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 2.19
0.19 0.09 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.55
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.7
93
BOSNIA AND HERZEGOVINA
Advertising for Social Media Web Sites (US$ Million): Bosnia and Herzegovina 2004 - 2014 Year
Bosnia and Herzegovina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.00 2.17 2.35 2.70 4.01 5.45 6.72 7.88 8.94 9.69 10.45
0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18%
0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bosnia and Herzegovina: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
716 1,155 1,288 1,328 1,348 1,405 1,430
2.15 0.79 0.59 0.53 0.52 0.46 0.42 5.45
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.17
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.8
94
BULGARIA Advertising for Social Media Web Sites (US$ Million): Bulgaria 2004 - 2014
Year
Bulgaria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.71 6.21 6.76 7.81 11.64 15.86 19.61 23.05 26.20 28.49 30.78
0.47% 0.48% 0.49% 0.49% 0.50% 0.51% 0.51% 0.52% 0.52% 0.53% 0.54%
0.15% 0.15% 0.15% 0.15% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bulgaria: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
316 751 817 1,028 1,044 1,114 1,190 1,276 1,291 1,293 1,332
6.19 1.96 1.68 1.09 1.04 0.86 0.74 0.61 0.59 0.58 0.53 15.86
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
0.20 0.06 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.51
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.9
95
CROATIA Advertising for Social Media Web Sites (US$ Million): Croatia 2004 - 2014
Year
Croatia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.63 5.02 5.45 6.27 9.32 12.67 15.63 18.34 20.80 22.57 24.33
0.38% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41% 0.41% 0.42% 0.42% 0.42%
0.12% 0.12% 0.12% 0.12% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Croatia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
279 980 1,019 1,071 1,209 1,251 1,363 1,441
7.16 1.19 1.10 0.97 0.71 0.65 0.49 0.40 12.67
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
0.23 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.41
0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.10
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.10
CYPRUS Advertising for Social Media Web Sites (US$ Million): Cyprus 2004 - 2014
Year
Cyprus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.47 1.58 1.71 1.95 2.87 3.89 4.77 5.57 6.29 6.78 7.27
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
96
Cyprus: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
809 969 1,324 1,427
1.70 1.23 0.54 0.42 3.89
43.83 31.50 13.91 10.76 100.00
0.05 0.04 0.02 0.01 0.12
0.01 0.01 0.00 0.00 0.03
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.11
CZECH REPUBLIC
Advertising for Social Media Web Sites (US$ Million): Czech Republic 2004 - 2014 Year
Czech Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.57 17.98 19.51 22.48 33.43 45.49 56.13 65.87 74.75 81.13 87.50
1.37% 1.39% 1.41% 1.42% 1.44% 1.46% 1.47% 1.48% 1.50% 1.51% 1.52%
0.43% 0.43% 0.43% 0.42% 0.39% 0.37% 0.36% 0.35% 0.34% 0.34% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Czech Republic: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
134 302 355 575 796 798 806 816 840 841
20.29 6.53 5.55 2.94 1.78 1.77 1.73 1.68 1.60 1.60 45.49
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
0.65 0.21 0.18 0.09 0.06 0.06 0.06 0.05 0.05 0.05 1.46
0.16 0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.12
97
DENMARK
Advertising for Social Media Web Sites (US$ Million): Denmark 2004 - 2014 Year
Denmark
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.97 15.90 16.88 18.98 27.46 36.77 44.65 51.52 57.44 61.20 64.78
1.24% 1.23% 1.22% 1.20% 1.19% 1.18% 1.17% 1.16% 1.15% 1.14% 1.13%
0.39% 0.38% 0.37% 0.36% 0.32% 0.30% 0.28% 0.27% 0.26% 0.26% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Denmark: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
133 460 632 677 967 1,082 1,108 1,109 1,119 1,131 1,231 1,279 1,301
20.48 3.91 2.64 2.35 1.23 0.92 0.86 0.86 0.85 0.83 0.67 0.61 0.58 36.77
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
0.66 0.13 0.08 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.18
0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.30
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.13
98
ESTONIA Advertising for Social Media Web Sites (US$ Million): Estonia 2004 - 2014
Year
Estonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.88 2.06 2.25 2.62 3.94 5.39 6.70 7.91 9.04 9.89 10.74
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.19%
0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Estonia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
554 1,198 1,341 1,367 1,480 1,727 1,740
3.06 0.72 0.52 0.49 0.34 0.13 0.13 5.39
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
0.10 0.02 0.02 0.02 0.01 0.00 0.00 0.17
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.14
FINLAND Advertising for Social Media Web Sites (US$ Million): Finland 2004 - 2014
Year
Finland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.75 13.74 14.81 16.93 24.95 33.77 41.46 48.39 54.60 58.90 63.14
1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.08% 1.09% 1.09% 1.10% 1.10%
0.33% 0.33% 0.33% 0.32% 0.29% 0.27% 0.26% 0.26% 0.25% 0.25% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
99
Finland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
213 494 501 515 540 730 752 821 825 902 956
10.24 3.56 3.50 3.37 3.14 2.06 1.96 1.67 1.64 1.37 1.25 33.77
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
0.33 0.11 0.11 0.11 0.10 0.07 0.06 0.05 0.05 0.04 0.04 1.08
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.15
FRANCE Advertising for Social Media Web Sites (US$ Million): France 2004 - 2014
Year
France
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
150.83 160.29 170.34 191.66 277.39 371.64 451.48 521.11 581.31 619.63 656.19
12.50% 12.39% 12.27% 12.14% 11.99% 11.90% 11.81% 11.72% 11.63% 11.53% 11.42%
3.94% 3.86% 3.78% 3.60% 3.21% 3.01% 2.87% 2.75% 2.65% 2.58% 2.52%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
100
France: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2 129 131 167 338 383 385 437 467 483 497 528 529 545 563
261.26 20.94 20.71 15.06 5.80 5.00 4.97 4.22 3.77 3.67 3.51 3.22 3.22 3.09 3.02 10.20 371.64
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
8.37 0.67 0.66 0.48 0.19 0.16 0.16 0.14 0.12 0.12 0.11 0.10 0.10 0.10 0.10 0.33 11.90
2.12 0.17 0.17 0.12 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.08 3.01
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.16
GEORGIA Advertising for Social Media Web Sites (US$ Million): Georgia 2004 - 2014
Year
Georgia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.12 1.26 1.41 1.70 2.64 3.68 4.65 5.60 6.54 7.30 8.10
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
101
Georgia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
687 1,424 1,526 1,573 1,601 1,799 1,857 1,892
2.29 0.43 0.29 0.25 0.22 0.09 0.06 0.05 3.68
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
0.07 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.12
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.17
GERMANY
Advertising for Social Media Web Sites (US$ Million): Germany 2004 - 2014 Year
Germany
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
202.87 216.51 231.07 261.24 380.19 510.99 622.78 721.29 807.48 863.92 918.35
16.81% 16.73% 16.64% 16.55% 16.43% 16.36% 16.30% 16.23% 16.15% 16.07% 15.99%
5.30% 5.21% 5.12% 4.91% 4.40% 4.14% 3.96% 3.80% 3.68% 3.60% 3.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Germany: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
15 96 142 149 150 155 159 462 541
103.83 28.94 17.92 17.17 17.05 16.48 16.00 3.84 3.12 224.35
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
3.33 0.93 0.57 0.55 0.55 0.53 0.51 0.12 0.10 7.18
0.84 0.23 0.15 0.14 0.14 0.13 0.13 0.03 0.03 1.82
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.18
102
GREECE Advertising for Social Media Web Sites (US$ Million): Greece 2004 - 2014
Year
Greece
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22.77 24.45 26.24 29.87 43.80 59.13 72.39 84.23 94.75 101.90 108.88
1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.90% 1.90% 1.90%
0.60% 0.59% 0.58% 0.56% 0.51% 0.48% 0.46% 0.44% 0.43% 0.42% 0.42%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greece: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
110 201 347 450 573 577 736 828 915 928
25.47 11.67 5.66 4.08 2.96 2.93 2.04 1.64 1.35 1.32 59.13
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
0.82 0.37 0.18 0.13 0.09 0.09 0.07 0.05 0.04 0.04 1.89
0.21 0.09 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.19
103
HUNGARY
Advertising for Social Media Web Sites (US$ Million): Hungary 2004 - 2014 Year
Hungary
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.07 14.98 15.94 17.97 26.06 34.96 42.52 49.14 54.89 58.59 62.14
1.17% 1.16% 1.15% 1.14% 1.13% 1.12% 1.11% 1.11% 1.10% 1.09% 1.08%
0.37% 0.36% 0.35% 0.34% 0.30% 0.28% 0.27% 0.26% 0.25% 0.24% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Hungary: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
130 711 733 777 791 932 988 1,008 1,043 1,115 1,154
20.80 2.16 2.05 1.86 1.80 1.30 1.17 1.12 1.04 0.86 0.80 34.96
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
0.67 0.07 0.07 0.06 0.06 0.04 0.04 0.04 0.03 0.03 0.03 1.12
0.17 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.20
104
ICELAND Advertising for Social Media Web Sites (US$ Million): Iceland 2004 - 2014
Year
Iceland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.87 0.92 0.98 1.10 1.60 2.14 2.60 3.00 3.34 3.56 3.77
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iceland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
954 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970
1.25 0.20 0.18 0.18 0.09 0.07 0.07 0.04 0.04 0.03 2.14
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Hafnarfjordhur Akureyri Keflavik Akranes Vestmannaeyjar Isafjorour Husavik Neskaupstaour Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.21
105
IRELAND Advertising for Social Media Web Sites (US$ Million): Ireland 2004 - 2014
Year
Ireland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.59 13.63 14.76 16.97 25.16 34.18 42.12 49.34 55.90 60.55 65.19
1.04% 1.05% 1.06% 1.07% 1.09% 1.09% 1.10% 1.11% 1.12% 1.13% 1.13%
0.33% 0.33% 0.33% 0.32% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ireland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
114 404 724 943 1,014
24.99 4.72 2.09 1.28 1.11 34.18
73.10 13.81 6.11 3.73 3.25 100.00
0.80 0.15 0.07 0.04 0.04 1.09
0.20 0.04 0.02 0.01 0.01 0.28
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.22
ITALY Advertising for Social Media Web Sites (US$ Million): Italy 2004 - 2014
Year
Italy
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
131.04 139.33 148.15 166.79 241.56 323.76 393.48 454.35 507.07 540.75 572.93
10.86% 10.77% 10.67% 10.56% 10.44% 10.37% 10.30% 10.22% 10.14% 10.06% 9.97%
3.43% 3.35% 3.28% 3.14% 2.80% 2.63% 2.50% 2.40% 2.31% 2.25% 2.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
106
Italy: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
23 57 73 94 124 127 191 193 206 210 222 256 262 280 290
82.06 43.09 34.99 29.86 21.24 21.03 12.44 12.26 10.84 10.46 9.56 7.89 7.54 7.14 6.90 6.47 323.76
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
2.63 1.38 1.12 0.96 0.68 0.67 0.40 0.39 0.35 0.33 0.31 0.25 0.24 0.23 0.22 0.21 10.37
0.67 0.35 0.28 0.24 0.17 0.17 0.10 0.10 0.09 0.08 0.08 0.06 0.06 0.06 0.06 0.05 2.63
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.23
KAZAKHSTAN
Advertising for Social Media Web Sites (US$ Million): Kazakhstan 2004 - 2014 Year
Kazakhstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.99 11.02 12.15 14.27 21.67 29.84 37.26 44.28 50.91 56.01 61.25
0.83% 0.85% 0.88% 0.90% 0.94% 0.96% 0.98% 1.00% 1.02% 1.04% 1.07%
0.26% 0.27% 0.27% 0.27% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
107
Kazakhstan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
327 530 731 801 805 812 836 881 924 948 987 1,015 1,042 1,130 1,151
5.91 3.22 2.06 1.75 1.73 1.70 1.61 1.45 1.33 1.26 1.17 1.11 1.05 0.83 0.80 2.86 29.84
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
0.19 0.10 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.09 0.96
0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.24
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.24
LATVIA Advertising for Social Media Web Sites (US$ Million): Latvia 2004 - 2014
Year
Latvia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.38 2.65 2.95 3.50 5.37 7.44 9.36 11.19 12.96 14.36 15.81
0.20% 0.20% 0.21% 0.22% 0.23% 0.24% 0.24% 0.25% 0.26% 0.27% 0.28%
0.06% 0.06% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
108
Latvia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
393 1,221 1,273 1,442 1,473 1,555 1,589
4.90 0.68 0.61 0.40 0.35 0.27 0.23 7.44
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.24
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.25
LIECHTENSTEIN
Advertising for Social Media Web Sites (US$ Million): Liechtenstein 2004 - 2014 Year
Liechtenstein
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.12 0.13 0.16 0.24 0.33 0.42 0.50 0.58 0.65 0.72
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Liechtenstein: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,845 1,846 1,875 1,907 1,908 1,909 1,965
0.07 0.07 0.05 0.04 0.04 0.04 0.03 0.33
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Schaan Vaduz Balzers Eschen Triesen Mauren Triesenberg Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.26
109
LITHUANIA
Advertising for Social Media Web Sites (US$ Million): Lithuania 2004 - 2014 Year
Lithuania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.75 4.12 4.53 5.29 8.00 10.98 13.67 16.20 18.57 20.37 22.20
0.31% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.36% 0.37% 0.38% 0.39%
0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lithuania: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
417 559 879 1,045 1,086
4.54 3.03 1.45 1.04 0.92 10.98
41.37 27.56 13.24 9.48 8.34 100.00
0.15 0.10 0.05 0.03 0.03 0.35
0.04 0.02 0.01 0.01 0.01 0.09
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.27
LUXEMBOURG
Advertising for Social Media Web Sites (US$ Million): Luxembourg 2004 - 2014 Year
Luxembourg
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.62 2.84 3.07 3.52 5.21 7.06 8.69 10.17 11.51 12.45 13.38
0.22% 0.22% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
110
Luxembourg: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
499 1,024 1,192 1,257 1,316 1,317
3.51 1.09 0.73 0.64 0.55 0.55 7.06
49.68 15.48 10.32 9.03 7.74 7.74 100.00
0.11 0.04 0.02 0.02 0.02 0.02 0.23
0.03 0.01 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.28
MALTA Advertising for Social Media Web Sites (US$ Million): Malta 2004 - 2014
Year
Malta
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.66 0.70 0.75 0.86 1.25 1.69 2.07 2.40 2.70 2.90 3.09
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malta: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,358 1,377 1,472 1,594 1,742
0.50 0.48 0.35 0.23 0.13 1.69
29.85 28.36 20.90 13.43 7.46 100.00
0.02 0.02 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.29
111
MOLDOVA
Advertising for Social Media Web Sites (US$ Million): Moldova 2004 - 2014 Year
Moldova
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.66 0.72 0.78 0.90 1.34 1.83 2.26 2.65 3.02 3.28 3.54
0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Moldova: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,036 1,522 1,564 1,614
1.07 0.29 0.26 0.21 1.83
58.54 16.02 14.00 11.44 100.00
0.03 0.01 0.01 0.01 0.06
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.30
MONACO Advertising for Social Media Web Sites (US$ Million): Monaco 2004 - 2014
Year
Monaco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.08 0.08 0.09 0.13 0.17 0.21 0.24 0.27 0.29 0.30
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
112
Monaco: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,706 1,983
0.15 0.02 0.17
86.67 13.33 100.00
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.31
NORWAY Advertising for Social Media Web Sites (US$ Million): Norway 2004 - 2014
Year
Norway
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.45 18.86 20.37 23.36 34.54 46.85 57.63 67.41 76.23 82.43 88.57
1.45% 1.46% 1.47% 1.48% 1.49% 1.50% 1.51% 1.52% 1.52% 1.53% 1.54%
0.46% 0.45% 0.45% 0.44% 0.40% 0.38% 0.37% 0.36% 0.35% 0.34% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norway: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
139 237 349 454 637 717 739 872 887
18.81 8.70 5.65 4.00 2.60 2.14 2.02 1.48 1.44 46.85
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
0.60 0.28 0.18 0.13 0.08 0.07 0.06 0.05 0.05 1.50
0.15 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.38
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.32
113
POLAND Advertising for Social Media Web Sites (US$ Million): Poland 2004 - 2014
Year
Poland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
40.75 44.41 48.40 56.05 83.82 114.41 141.64 166.78 189.93 206.88 223.95
3.38% 3.43% 3.49% 3.55% 3.62% 3.66% 3.71% 3.75% 3.80% 3.85% 3.90%
1.07% 1.07% 1.07% 1.05% 0.97% 0.93% 0.90% 0.88% 0.87% 0.86% 0.86%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Poland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
98 173 186 204 216 254 294 308 311 345 423
28.59 14.46 12.75 10.95 10.03 8.02 6.78 6.38 6.31 5.70 4.45 114.41
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
0.92 0.46 0.41 0.35 0.32 0.26 0.22 0.20 0.20 0.18 0.14 3.66
0.23 0.12 0.10 0.09 0.08 0.07 0.05 0.05 0.05 0.05 0.04 0.93
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.33
114
PORTUGAL
Advertising for Social Media Web Sites (US$ Million): Portugal 2004 - 2014 Year
Portugal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.89 17.96 19.09 21.50 31.13 41.73 50.72 58.56 65.36 69.70 73.84
1.40% 1.39% 1.38% 1.36% 1.35% 1.34% 1.33% 1.32% 1.31% 1.30% 1.29%
0.44% 0.43% 0.42% 0.40% 0.36% 0.34% 0.32% 0.31% 0.30% 0.29% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Portugal: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
132 241 675 762 778 852 862 949 1,027 1,037
20.51 8.57 2.37 1.93 1.85 1.56 1.53 1.26 1.09 1.06 41.73
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
0.66 0.27 0.08 0.06 0.06 0.05 0.05 0.04 0.03 0.03 1.34
0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.34
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.34
115
ROMANIA
Advertising for Social Media Web Sites (US$ Million): Romania 2004 - 2014 Year
Romania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.33 17.74 19.27 22.23 33.11 45.08 55.68 65.40 74.28 80.69 87.10
1.35% 1.37% 1.39% 1.41% 1.43% 1.44% 1.46% 1.47% 1.49% 1.50% 1.52%
0.43% 0.43% 0.43% 0.42% 0.38% 0.37% 0.35% 0.34% 0.34% 0.34% 0.33%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Romania: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
140 526 557 567 589 599 620 639 706 708 748
18.39 3.24 3.03 3.00 2.89 2.87 2.73 2.60 2.18 2.17 1.98 45.08
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
0.59 0.10 0.10 0.10 0.09 0.09 0.09 0.08 0.07 0.07 0.06 1.44
0.15 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.37
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.35
116
RUSSIA Advertising for Social Media Web Sites (US$ Million): Russia 2004 - 2014
Year
Russia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
65.13 71.61 78.74 92.10 139.30 191.34 238.38 282.58 324.03 355.54 387.71
5.40% 5.53% 5.67% 5.83% 6.02% 6.13% 6.24% 6.36% 6.48% 6.61% 6.75%
1.70% 1.72% 1.75% 1.73% 1.61% 1.55% 1.51% 1.49% 1.48% 1.48% 1.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Russia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
36 83 226 227 233 252 269 271 282 299 306 333 336 442 453
57.70 32.30 9.25 9.24 8.80 8.09 7.39 7.36 7.04 6.56 6.43 5.87 5.82 4.17 4.03 11.29 191.34
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
1.85 1.03 0.30 0.30 0.28 0.26 0.24 0.24 0.23 0.21 0.21 0.19 0.19 0.13 0.13 0.36 6.13
0.47 0.26 0.08 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.03 0.03 0.09 1.55
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.36
117
SAN MARINO
Advertising for Social Media Web Sites (US$ Million): San Marino 2004 - 2014 Year
San Marino
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.07 0.08 0.11 0.15 0.19 0.22 0.25 0.27 0.29
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
San Marino: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,787 1,867
0.10 0.06 0.15
63.64 36.36 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.37
SLOVAKIA
Advertising for Social Media Web Sites (US$ Million): Slovakia 2004 - 2014 Year
Slovakia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.64 7.33 8.09 9.50 14.44 19.89 24.85 29.54 33.98 37.40 40.91
0.55% 0.57% 0.58% 0.60% 0.62% 0.64% 0.65% 0.66% 0.68% 0.70% 0.71%
0.17% 0.18% 0.18% 0.18% 0.17% 0.16% 0.16% 0.16% 0.15% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
118
Slovakia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
181 289
12.98 6.91 19.89
65.25 34.75 100.00
0.42 0.22 0.64
0.11 0.06 0.16
_________________________________________________________________________________________________________
Bratislava Kosice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.38
SLOVENIA Advertising for Social Media Web Sites (US$ Million): Slovenia 2004 - 2014
Year
Slovenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.64 3.95 4.29 4.94 7.35 10.01 12.36 14.51 16.47 17.88 19.29
0.30% 0.30% 0.31% 0.31% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.34%
0.10% 0.10% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Slovenia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
400 582 1,241 1,333 1,347 1,503 1,504
4.77 2.91 0.66 0.53 0.52 0.31 0.31 10.01
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
0.15 0.09 0.02 0.02 0.02 0.01 0.01 0.32
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.39
119
SPAIN Advertising for Social Media Web Sites (US$ Million): Spain 2004 - 2014
Year
Spain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
94.79 101.82 109.37 124.56 182.78 246.84 302.30 351.91 396.05 426.10 455.50
7.86% 7.87% 7.88% 7.89% 7.90% 7.91% 7.91% 7.92% 7.92% 7.93% 7.93%
2.48% 2.45% 2.42% 2.34% 2.12% 2.00% 1.92% 1.86% 1.81% 1.78% 1.75%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Spain: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
26 63 151 168 179 182 235 249 263 283 284 293 309 326 331
71.06 39.05 16.77 15.01 13.18 12.97 8.75 8.20 7.54 7.03 6.99 6.83 6.37 5.91 5.89 15.28 246.84
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
2.28 1.25 0.54 0.48 0.42 0.42 0.28 0.26 0.24 0.23 0.22 0.22 0.20 0.19 0.19 0.49 7.91
0.58 0.32 0.14 0.12 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.12 2.00
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.40
120
SWEDEN Advertising for Social Media Web Sites (US$ Million): Sweden 2004 - 2014
Year
Sweden
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.41 25.09 26.89 30.55 44.70 60.27 73.70 85.65 96.22 103.33 110.25
1.94% 1.94% 1.94% 1.93% 1.93% 1.93% 1.93% 1.93% 1.92% 1.92% 1.92%
0.61% 0.60% 0.60% 0.57% 0.52% 0.49% 0.47% 0.45% 0.44% 0.43% 0.42%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sweden: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
166 218 367 474 617 622 623 624 651 663 681 720 737 742 813
15.31 9.87 5.31 3.71 2.75 2.72 2.72 2.72 2.52 2.45 2.31 2.13 2.04 2.01 1.69 60.27
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
0.49 0.32 0.17 0.12 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.06 0.05 1.93
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.49
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Västeras Norrköping Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.41
121
SWITZERLAND
Advertising for Social Media Web Sites (US$ Million): Switzerland 2004 - 2014 Year
Switzerland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21.55 23.00 24.54 27.75 40.38 54.27 66.15 76.61 85.76 91.76 97.54
1.79% 1.78% 1.77% 1.76% 1.75% 1.74% 1.73% 1.72% 1.72% 1.71% 1.70%
0.56% 0.55% 0.54% 0.52% 0.47% 0.44% 0.42% 0.40% 0.39% 0.38% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Switzerland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
170 274 291 339 368 493 553 652 718 856 866
14.71 7.29 6.87 5.78 5.28 3.56 3.06 2.51 2.14 1.55 1.51 54.27
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
0.47 0.23 0.22 0.19 0.17 0.11 0.10 0.08 0.07 0.05 0.05 1.74
0.12 0.06 0.06 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.44
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.42
122
THE NETHERLANDS
Advertising for Social Media Web Sites (US$ Million): The Netherlands 2004 - 2014 Year
The Netherlands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
44.79 48.03 51.50 58.55 85.74 115.65 141.47 164.47 184.86 198.61 212.01
3.71% 3.71% 3.71% 3.71% 3.71% 3.70% 3.70% 3.70% 3.70% 3.69% 3.69%
1.17% 1.16% 1.14% 1.10% 0.99% 0.94% 0.90% 0.87% 0.84% 0.83% 0.81%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
102 136 147 195 240 257 292 374 478 598 608 874
27.29 19.75 17.26 11.99 8.68 7.81 6.87 5.14 3.70 2.87 2.80 1.47 115.65
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
0.87 0.63 0.55 0.38 0.28 0.25 0.22 0.16 0.12 0.09 0.09 0.05 3.70
0.22 0.16 0.14 0.10 0.07 0.06 0.06 0.04 0.03 0.02 0.02 0.01 0.94
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.43
123
THE UNITED KINGDOM
Advertising for Social Media Web Sites (US$ Million): The United Kingdom 2004 2014 Year
The United Kingdom
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
152.66 163.18 174.43 197.58 288.13 387.72 473.12 548.65 615.02 658.93 701.43
12.65% 12.61% 12.57% 12.51% 12.45% 12.42% 12.38% 12.34% 12.30% 12.26% 12.21%
3.99% 3.93% 3.87% 3.72% 3.34% 3.14% 3.01% 2.89% 2.80% 2.75% 2.69%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United Kingdom: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
8 67 70 85 86 135 141 154 157 165 172 180
135.82 37.74 37.49 31.36 31.36 20.21 18.04 16.48 16.36 15.32 14.48 13.04 387.72
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
4.35 1.21 1.20 1.00 1.00 0.65 0.58 0.53 0.52 0.49 0.46 0.42 12.42
1.10 0.31 0.30 0.25 0.25 0.16 0.15 0.13 0.13 0.12 0.12 0.11 3.14
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
5.44
124
UKRAINE Advertising for Social Media Web Sites (US$ Million): Ukraine 2004 - 2014
Year
Ukraine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.76 22.67 24.77 28.75 43.12 58.95 73.09 86.21 98.34 107.32 116.39
1.72% 1.75% 1.78% 1.82% 1.86% 1.89% 1.91% 1.94% 1.97% 2.00% 2.03%
0.54% 0.55% 0.55% 0.54% 0.50% 0.48% 0.46% 0.45% 0.45% 0.45% 0.45%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ukraine: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
205 295 388 406 408 473 520 568 709 722 725 789 849 868 870
10.87 6.77 4.95 4.68 4.66 3.71 3.32 3.00 2.17 2.11 2.09 1.81 1.57 1.50 1.49 4.25 58.95
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
0.35 0.22 0.16 0.15 0.15 0.12 0.11 0.10 0.07 0.07 0.07 0.06 0.05 0.05 0.05 0.14 1.89
0.09 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.48
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
125
6
LATIN AMERICA
6.1
EXECUTIVE SUMMARY
Market Potential for Advertising for Social Media Web Sites in Latin America (US$ Million): 2009 Country
Latent Demand US$ Million
% of Latin America
334.04 244.43 96.69 61.80 58.69 42.72 40.00 17.73 12.31 10.23 7.22 6.81 6.54 5.37 4.83 4.51 3.28 0.74 0.63 0.42 0.31 0.01 959.29
34.82% 25.48% 10.08% 6.44% 6.12% 4.45% 4.17% 1.85% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%
_________________________________________________________________________________________________________
Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Market Potential for Advertising for Social Media Web Sites in Latin America (US$ Million): 2009 Argentina Mexico
Venezuela
Other Brazil
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
126
The Market for Advertising for Social Media Web Sites in Latin America: 2004 2014 Year
US$ Million
% of Globe
355.95 384.80 416.03 477.44 706.78 959.29 1,180.84 1,382.19 1,564.49 1,693.46 1,821.66
9.30 9.26 9.22 8.98 8.18 7.78 7.50 7.29 7.13 7.06 7.00
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.2
ARGENTINA Advertising for Social Media Web Sites (US$ Million): Argentina 2004 - 2014
Year
Argentina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.54 35.86 39.51 46.33 70.28 96.69 120.65 143.26 164.56 180.88 197.61
9.14% 9.32% 9.50% 9.70% 9.94% 10.08% 10.22% 10.36% 10.52% 10.68% 10.85%
0.85% 0.86% 0.88% 0.87% 0.81% 0.78% 0.77% 0.76% 0.75% 0.75% 0.76%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
127
Argentina: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
197 198 199 319 392 436 457 472 481 488 506 609 682 692 701
11.80 11.80 11.75 6.09 4.90 4.26 3.97 3.72 3.69 3.61 3.48 2.78 2.31 2.27 2.21 18.06 96.69
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
1.23 1.23 1.23 0.63 0.51 0.44 0.41 0.39 0.38 0.38 0.36 0.29 0.24 0.24 0.23 1.88 10.08
0.10 0.10 0.10 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.78
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.3
BELIZE Advertising for Social Media Web Sites (US$ Million): Belize 2004 - 2014
Year
Belize
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.17 0.18 0.19 0.21 0.31 0.42 0.52 0.60 0.67 0.72 0.77
0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
128
Belize: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,569 1,876 1,877 1,905 1,994
0.25 0.05 0.05 0.04 0.02 0.42
60.00 12.50 12.50 10.00 5.00 100.00
0.03 0.01 0.01 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.4
BOLIVIA Advertising for Social Media Web Sites (US$ Million): Bolivia 2004 - 2014
Year
Bolivia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.76 2.96 3.19 3.63 5.34 7.22 8.84 10.30 11.61 12.50 13.37
0.77% 0.77% 0.77% 0.76% 0.76% 0.75% 0.75% 0.75% 0.74% 0.74% 0.73%
0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bolivia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
566 795 1,031 1,309 1,490 1,545 1,652
3.00 1.79 1.08 0.56 0.32 0.27 0.19 7.22
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.5
129
BRAZIL Advertising for Social Media Web Sites (US$ Million): Brazil 2004 - 2014
Year
Brazil
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
125.81 135.64 146.24 167.27 246.66 334.04 410.23 478.98 540.72 583.62 625.93
35.34% 35.25% 35.15% 35.04% 34.90% 34.82% 34.74% 34.65% 34.56% 34.46% 34.36%
3.29% 3.27% 3.24% 3.15% 2.86% 2.71% 2.61% 2.53% 2.46% 2.43% 2.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Brazil: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
54 113 219 225 245 248 317 324 332 337 394 434 456 466 485
44.61 25.14 9.85 9.34 8.37 8.23 6.18 5.96 5.88 5.80 4.89 4.34 3.98 3.77 3.66 184.03 334.04
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.42 0.39 0.38 19.18 34.82
0.36 0.20 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.49 2.71
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.6
130
CHILE Advertising for Social Media Web Sites (US$ Million): Chile 2004 - 2014
Year
Chile
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.78 17.08 18.48 21.23 31.46 42.72 52.61 61.61 69.76 75.54 81.28
4.43% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%
0.41% 0.41% 0.41% 0.40% 0.36% 0.35% 0.33% 0.32% 0.32% 0.31% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Chile: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
101 723 758 792 847 858 880 977 1,025 1,033 1,135 1,200
27.40 2.10 1.93 1.80 1.58 1.55 1.45 1.19 1.09 1.08 0.83 0.72 42.72
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45
0.22 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.35
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.7
131
COLOMBIA Advertising for Social Media Web Sites (US$ Million): Colombia 2004 - 2014
Year
Colombia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.90 22.78 24.83 28.75 43.00 58.69 72.66 85.55 97.43 106.12 114.88
5.87% 5.92% 5.97% 6.02% 6.08% 6.12% 6.15% 6.19% 6.23% 6.27% 6.31%
0.55% 0.55% 0.55% 0.54% 0.50% 0.48% 0.46% 0.45% 0.44% 0.44% 0.44%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Colombia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
108 260 265 555 558 844 873 921 991 1,007 1,111 1,244 1,296 1,322 1,356
26.62 7.69 7.52 3.06 3.03 1.59 1.48 1.34 1.17 1.12 0.86 0.65 0.58 0.54 0.51 0.93 58.69
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.12
0.22 0.06 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.48
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.8
132
COSTA RICA Advertising for Social Media Web Sites (US$ Million): Costa Rica 2004 - 2014
Year
Costa Rica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.69 4.01 4.36 5.04 7.51 10.23 12.65 14.87 16.90 18.38 19.86
1.04% 1.04% 1.05% 1.05% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%
0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Costa Rica: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
479 754 920 1,002 1,128 1,129 1,415
3.70 1.95 1.34 1.14 0.84 0.84 0.44 10.23
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07
0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.9
ECUADOR Advertising for Social Media Web Sites (US$ Million): Ecuador 2004 - 2014
Year
Ecuador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.04 7.51 8.02 9.06 13.19 17.73 21.61 25.02 28.01 29.97 31.86
1.98% 1.95% 1.93% 1.90% 1.87% 1.85% 1.83% 1.81% 1.79% 1.77% 1.75%
0.18% 0.18% 0.18% 0.17% 0.15% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
133
Ecuador: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
264 360 1,072 1,210 1,216 1,233 1,285 1,298 1,354
7.54 5.48 0.97 0.71 0.69 0.67 0.59 0.58 0.51 17.73
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
0.79 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.85
0.06 0.04 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.10
EL SALVADOR
Advertising for Social Media Web Sites (US$ Million): El Salvador 2004 - 2014 Year
El Salvador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.45 2.64 2.85 3.27 4.83 6.54 8.04 9.40 10.62 11.47 12.31
0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68%
0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
El Salvador: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
480 1,017 1,214 1,428 1,454 1,570
3.69 1.11 0.70 0.42 0.38 0.25 6.54
56.44 16.93 10.67 6.38 5.77 3.80 100.00
0.38 0.12 0.07 0.04 0.04 0.03 0.68
0.03 0.01 0.01 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.11
134
FRENCH GUIANA
Advertising for Social Media Web Sites (US$ Million): French Guiana 2004 - 2014 Year
French Guiana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.12 0.13 0.14 0.16 0.23 0.31 0.38 0.44 0.49 0.52 0.56
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Guiana: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,624 1,925 1,946 1,974 2,029
0.21 0.04 0.03 0.03 0.01 0.31
66.67 11.67 10.00 8.33 3.33 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.12
GUATEMALA
Advertising for Social Media Web Sites (US$ Million): Guatemala 2004 - 2014 Year
Guatemala
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.50 4.88 5.29 6.09 9.05 12.31 15.19 17.81 20.21 21.92 23.63
1.26% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.29% 1.30%
0.12% 0.12% 0.12% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
135
Guatemala: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
231 1,235 1,262 1,432 1,438 1,452 1,461 1,484
9.11 0.66 0.63 0.41 0.41 0.38 0.37 0.34 12.31
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28
0.07 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.13
GUYANA Advertising for Social Media Web Sites (US$ Million): Guyana 2004 - 2014
Year
Guyana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.28 0.30 0.32 0.37 0.54 0.74 0.91 1.06 1.19 1.29 1.38
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guyana: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,310 1,824 1,870 1,949 2,018
0.55 0.08 0.06 0.03 0.01 0.74
75.19 11.28 7.52 4.14 1.88 100.00
0.06 0.01 0.01 0.00 0.00 0.08
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.14
136
HONDURAS
Advertising for Social Media Web Sites (US$ Million): Honduras 2004 - 2014 Year
Honduras
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.63 1.77 1.93 2.22 3.31 4.51 5.58 6.55 7.45 8.09 8.74
0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Honduras: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
738 914 1,617 1,626 1,639 1,728 1,781 1,805 1,829 1,847 1,854
2.02 1.35 0.21 0.21 0.19 0.13 0.10 0.09 0.08 0.07 0.06 4.51
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.15
137
MEXICO Advertising for Social Media Web Sites (US$ Million): Mexico 2004 - 2014
Year
Mexico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
95.97 102.65 109.78 124.42 181.57 244.43 298.39 346.17 388.22 416.13 443.18
26.96% 26.68% 26.39% 26.06% 25.69% 25.48% 25.27% 25.05% 24.81% 24.57% 24.33%
2.51% 2.47% 2.43% 2.34% 2.10% 1.98% 1.90% 1.83% 1.77% 1.73% 1.70%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mexico: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
27 178 215 217 232 244 247 250 343 344 351 376 378 399 402
69.46 13.37 10.10 10.01 8.91 8.53 8.28 8.12 5.70 5.70 5.63 5.14 5.12 4.77 4.73 70.85 244.43
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
7.24 1.39 1.05 1.04 0.93 0.89 0.86 0.85 0.59 0.59 0.59 0.54 0.53 0.50 0.49 7.39 25.48
0.56 0.11 0.08 0.08 0.07 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.57 1.98
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.16
138
NICARAGUA
Advertising for Social Media Web Sites (US$ Million): Nicaragua 2004 - 2014 Year
Nicaragua
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.29 1.38 1.48 1.67 2.44 3.28 4.00 4.64 5.20 5.58 5.94
0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nicaragua: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
854 1,187 1,588 1,630 1,674 1,698 1,818 1,836 1,838
1.55 0.74 0.23 0.20 0.17 0.15 0.08 0.08 0.07 3.28
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.17
PANAMA Advertising for Social Media Web Sites (US$ Million): Panama 2004 - 2014
Year
Panama
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.84 2.02 2.22 2.59 3.91 5.37 6.68 7.90 9.05 9.92 10.80
0.52% 0.53% 0.53% 0.54% 0.55% 0.56% 0.57% 0.57% 0.58% 0.59% 0.59%
0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
139
Panama: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
514 1,306 1,435 1,459 1,578 1,581 1,826 1,835
3.37 0.57 0.41 0.37 0.24 0.24 0.08 0.08 5.37
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
0.35 0.06 0.04 0.04 0.03 0.02 0.01 0.01 0.56
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.18
PARAGUAY
Advertising for Social Media Web Sites (US$ Million): Paraguay 2004 - 2014 Year
Paraguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.82 1.96 2.11 2.42 3.56 4.83 5.93 6.92 7.81 8.43 9.04
0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Paraguay: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
592 1,416 1,500 1,501 1,533 1,747 1,774 1,775 1,809 1,810 1,833
2.89 0.44 0.32 0.32 0.29 0.12 0.10 0.10 0.09 0.09 0.08 4.83
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Coronel Oviedo Villarrica Caaguazu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.19
140
PERU Advertising for Social Media Web Sites (US$ Million): Peru 2004 - 2014
Year
Peru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.85 15.18 16.63 19.38 29.19 40.00 49.71 58.78 67.23 73.57 80.01
3.89% 3.94% 4.00% 4.06% 4.13% 4.17% 4.21% 4.25% 4.30% 4.34% 4.39%
0.36% 0.37% 0.37% 0.36% 0.34% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Peru: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
122 594 618 670 764 884 910 960 974 1,069 1,204 1,217
22.44 2.88 2.73 2.39 1.92 1.45 1.36 1.24 1.21 0.97 0.71 0.69 40.00
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
2.34 0.30 0.28 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.17
0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.32
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.20
141
SURINAME
Advertising for Social Media Web Sites (US$ Million): Suriname 2004 - 2014 Year
Suriname
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.23 0.25 0.27 0.31 0.46 0.63 0.77 0.91 1.02 1.11 1.19
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Suriname: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,314 1,904 1,993 2,027 2,058
0.55 0.04 0.02 0.01 0.01 0.63
87.39 6.72 3.36 1.68 0.84 100.00
0.06 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.21
THE FALKLAND ISLANDS
Advertising for Social Media Web Sites (US$ Million): The Falkland Islands 2004 2014 Year
The Falkland Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
142
The Falkland Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,019
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.22
URUGUAY
Advertising for Social Media Web Sites (US$ Million): Uruguay 2004 - 2014 Year
Uruguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.38 2.60 2.84 3.31 4.97 6.81 8.45 9.98 11.40 12.45 13.52
0.67% 0.68% 0.68% 0.69% 0.70% 0.71% 0.72% 0.72% 0.73% 0.74% 0.74%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uruguay: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
380 1,487 1,512 1,572 1,593 1,675 1,687 1,708 1,715
5.07 0.33 0.30 0.25 0.23 0.17 0.16 0.15 0.14 6.81
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
6.23
143
VENEZUELA
Advertising for Social Media Web Sites (US$ Million): Venezuela 2004 - 2014 Year
Venezuela
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.92 23.02 25.34 29.68 44.96 61.80 77.05 91.42 104.92 115.22 125.77
5.88% 5.98% 6.09% 6.22% 6.36% 6.44% 6.53% 6.61% 6.71% 6.80% 6.90%
0.55% 0.55% 0.56% 0.56% 0.52% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Venezuela: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
153 312 352 439 503 662 669 829 855 940 946 965 970 975 1,011
16.50 6.27 5.57 4.20 3.49 2.45 2.40 1.64 1.55 1.28 1.26 1.23 1.22 1.20 1.12 10.40 61.80
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
1.72 0.65 0.58 0.44 0.36 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.08 6.44
0.13 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.08 0.50
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
144
7
NORTH AMERICA & THE CARIBBEAN
7.1
EXECUTIVE SUMMARY
Market Potential for Advertising for Social Media Web Sites in North America & the Caribbean (US$ Million): 2009 Country
Latent Demand US$ Million
% of North America & the Caribbean
3,120.00 229.89 15.69 13.75 9.38 4.18 2.86 2.42 1.25 1.22 1.00 0.82 0.70 0.50 0.41 0.35 0.28 0.22 0.21 0.20 0.18 0.16 0.15 0.13 0.09 0.07 3,406.11
91.60% 6.75% 0.46% 0.40% 0.28% 0.12% 0.08% 0.07% 0.04% 0.04% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
145
Market Potential for Advertising for Social Media Web Sites in North America & the Caribbean (US$ Million): 2009
Canada Dominican Republic Puerto Rico Other
The United States
The Market for Advertising for Social Media Web Sites in North America & the Caribbean: 2004 - 2014 Year
US$ Million
% of Globe
550.60 607.02 669.40 895.74 2,072.58 3,406.11 4,729.19 6,045.05 7,282.94 8,085.42 8,876.91
14.39 14.61 14.84 16.85 23.99 27.62 30.05 31.88 33.20 33.70 34.10
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.2
146
ANTIGUA AND BARBUDA
Advertising for Social Media Web Sites (US$ Million): Antigua and Barbuda 2004 2014 Year
Antigua and Barbuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.09 0.10 0.11 0.16 0.22 0.26 0.31 0.35 0.37 0.40
0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Antigua and Barbuda: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,612 2,057
0.21 0.01 0.22
97.30 2.70 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.3
ARUBA Advertising for Social Media Web Sites (US$ Million): Aruba 2004 - 2014
Year
Aruba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.16 0.17 0.18 0.21 0.30 0.41 0.50 0.57 0.64 0.69 0.73
0.03% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
147
Aruba: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,602 1,654
0.22 0.19 0.41
54.05 45.95 100.00
0.01 0.01 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.4
BARBADOS Advertising for Social Media Web Sites (US$ Million): Barbados 2004 - 2014
Year
Barbados
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.38 0.41 0.44 0.51 0.74 1.00 1.23 1.43 1.61 1.74 1.86
0.07% 0.07% 0.07% 0.06% 0.04% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Barbados: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,060
1.00 1.00
100.00 100.00
0.03 0.03
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.5
148
BERMUDA Advertising for Social Media Web Sites (US$ Million): Bermuda 2004 - 2014
Year
Bermuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.31 0.33 0.36 0.41 0.60 0.82 1.01 1.17 1.33 1.43 1.54
0.06% 0.05% 0.05% 0.05% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bermuda: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,366 1,489
0.49 0.33 0.82
60.00 40.00 100.00
0.01 0.01 0.02
0.00 0.00 0.01
_________________________________________________________________________________________________________
Hamilton Saint George Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.6
CANADA Advertising for Social Media Web Sites (US$ Million): Canada 2004 - 2014
Year
Canada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
91.01 97.19 103.78 117.40 170.97 229.89 280.29 324.76 363.73 389.34 414.06
16.53% 16.01% 15.50% 13.11% 8.25% 6.75% 5.93% 5.37% 4.99% 4.82% 4.66%
2.38% 2.34% 2.30% 2.21% 1.98% 1.86% 1.78% 1.71% 1.66% 1.62% 1.59%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
149
Canada: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
28 34 100 156 185 196 202 318 498 521 689 697 763 886 925
68.74 58.59 27.70 16.43 12.76 11.94 11.51 6.16 3.51 3.31 2.29 2.25 1.93 1.44 1.32 229.89
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
2.02 1.72 0.81 0.48 0.37 0.35 0.34 0.18 0.10 0.10 0.07 0.07 0.06 0.04 0.04 6.75
0.56 0.48 0.22 0.13 0.10 0.10 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.86
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.7
CUBA Advertising for Social Media Web Sites (US$ Million): Cuba 2004 - 2014
Year
Cuba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.29 3.60 3.93 4.57 6.86 9.38 11.64 13.73 15.67 17.11 18.56
0.60% 0.59% 0.59% 0.51% 0.33% 0.28% 0.25% 0.23% 0.22% 0.21% 0.21%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
150
Cuba: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
386 1,080 1,236 1,339 1,391 1,410 1,530 1,537 1,549 1,552 1,556
4.96 0.94 0.66 0.53 0.47 0.45 0.29 0.28 0.27 0.27 0.27 9.38
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
0.15 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.28
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.8
DOMINICA Advertising for Social Media Web Sites (US$ Million): Dominica 2004 - 2014
Year
Dominica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.04 0.04 0.04 0.07 0.09 0.11 0.12 0.14 0.15 0.16
0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominica: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,864 2,045 2,046 2,047 2,048
0.06 0.01 0.01 0.01 0.01 0.09
64.71 8.82 8.82 8.82 8.82 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Marigot Saint Joseph Berekua Portsmouth Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.9
151
DOMINICAN REPUBLIC
Advertising for Social Media Web Sites (US$ Million): Dominican Republic 2004 2014 Year
Dominican Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.48 5.99 6.56 7.63 11.46 15.69 19.47 23.00 26.27 28.71 31.17
0.99% 0.99% 0.98% 0.85% 0.55% 0.46% 0.41% 0.38% 0.36% 0.36% 0.35%
0.14% 0.14% 0.15% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominican Republic: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
214 732 1,194 1,249 1,280 1,398 1,466 1,467 1,485
10.15 2.05 0.73 0.65 0.60 0.46 0.36 0.36 0.33 15.69
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.30 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.46
0.08 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.10
152
GREENLAND
Advertising for Social Media Web Sites (US$ Million): Greenland 2004 - 2014 Year
Greenland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.08 0.09 0.10 0.15 0.20 0.24 0.28 0.31 0.33 0.35
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greenland: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.20
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Egedesminde Sukkertoppen Julianehab Narsarsuaq Frederikshab Christianshab Godhavn Uppernavik Ammassalik Thule Scoresbysund Nanortalik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.11
153
GRENADA
Advertising for Social Media Web Sites (US$ Million): Grenada 2004 - 2014 Year
Grenada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.08 0.08 0.09 0.13 0.18 0.21 0.24 0.27 0.29 0.30
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Grenada: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,717 1,928
0.14 0.04 0.18
80.00 20.00 100.00
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.12
GUADELOUPE
Advertising for Social Media Web Sites (US$ Million): Guadeloupe 2004 - 2014 Year
Guadeloupe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.27 0.29 0.31 0.36 0.52 0.70 0.85 0.99 1.11 1.19 1.27
0.05% 0.05% 0.05% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
154
Guadeloupe: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,623 1,816 1,841 1,862 1,869 1,879 1,886 1,895 1,896 1,940
0.21 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.03 0.70
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.13
HAITI Advertising for Social Media Web Sites (US$ Million): Haiti 2004 - 2014
Year
Haiti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.11 1.19 1.28 1.45 2.12 2.86 3.50 4.07 4.58 4.92 5.25
0.20% 0.20% 0.19% 0.16% 0.10% 0.08% 0.07% 0.07% 0.06% 0.06% 0.06%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Haiti: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
741 1,525 1,693 1,701 1,702 1,796
2.02 0.29 0.16 0.15 0.15 0.09 2.86
70.39 10.12 5.51 5.36 5.36 3.27 100.00
0.06 0.01 0.00 0.00 0.00 0.00 0.08
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Gonaives Les Cayes Port-de-Paix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.14
155
JAMAICA Advertising for Social Media Web Sites (US$ Million): Jamaica 2004 - 2014
Year
Jamaica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.99 1.05 1.11 1.25 1.81 2.42 2.94 3.38 3.77 4.01 4.24
0.18% 0.17% 0.17% 0.14% 0.09% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05%
0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Jamaica: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
827 1,539 1,603 1,737 1,763 1,901
1.64 0.28 0.22 0.13 0.11 0.04 2.42
67.83 11.50 9.04 5.30 4.52 1.81 100.00
0.05 0.01 0.01 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.15
MARTINIQUE
Advertising for Social Media Web Sites (US$ Million): Martinique 2004 - 2014 Year
Martinique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.48 0.51 0.55 0.62 0.90 1.22 1.48 1.72 1.93 2.07 2.20
0.09% 0.08% 0.08% 0.07% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
156
Martinique: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,245 1,690 1,769 1,794 1,825 1,861 1,952 1,953
0.65 0.16 0.11 0.09 0.08 0.06 0.03 0.03 1.22
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.16
PUERTO RICO
Advertising for Social Media Web Sites (US$ Million): Puerto Rico 2004 - 2014 Year
Puerto Rico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.06 6.34 6.63 7.33 10.39 13.75 16.50 18.80 20.70 21.75 22.71
1.10% 1.04% 0.99% 0.82% 0.50% 0.40% 0.35% 0.31% 0.28% 0.27% 0.26%
0.16% 0.15% 0.15% 0.14% 0.12% 0.11% 0.10% 0.10% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
157
Puerto Rico: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
537 814 900 903 1,054 1,172 1,188 1,191 1,226 1,320 1,381 1,462 1,511 1,536 1,583
3.16 1.69 1.38 1.37 1.02 0.76 0.74 0.73 0.68 0.54 0.48 0.37 0.31 0.28 0.24 13.75
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
0.09 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.40
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.17
ST. KITTS AND NEVIS
Advertising for Social Media Web Sites (US$ Million): St. Kitts and Nevis 2004 2014 Year
St. Kitts and Nevis
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.06 0.07 0.10 0.13 0.16 0.19 0.22 0.24 0.26
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Kitts and Nevis: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,743 2,053
0.13 0.01 0.13
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.18
158
ST. LUCIA
Advertising for Social Media Web Sites (US$ Million): St. Lucia 2004 - 2014 Year
St. Lucia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.09 0.09 0.11 0.16 0.21 0.26 0.31 0.35 0.38 0.41
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Lucia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,665 1,917
0.18 0.04 0.21
82.81 17.19 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.19
ST. VINCENT AND THE GRENADINES Advertising for Social Media Web Sites (US$ Million): St. Vincent and the Grenadines 2004 - 2014
Year
St. Vincent and the Grenadines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.29 0.31
0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
159
St. Vincent and the Grenadines: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,696 2,040
0.16 0.01 0.16
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Kingstown Georgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.20
THE BAHAMAS
Advertising for Social Media Web Sites (US$ Million): The Bahamas 2004 - 2014 Year
The Bahamas
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.49 0.53 0.56 0.64 0.93 1.25 1.52 1.77 1.98 2.12 2.26
0.09% 0.09% 0.08% 0.07% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Bahamas: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,039 1,647
1.06 0.19 1.25
84.91 15.09 100.00
0.03 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.21
160
THE BRITISH VIRGIN ISLANDS
Advertising for Social Media Web Sites (US$ Million): The British Virgin Islands 2004 - 2014 Year
The British Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.07 0.08 0.11 0.15 0.19 0.21 0.24 0.25 0.27
0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The British Virgin Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,705
0.15 0.15
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.22
THE CAYMAN ISLANDS
Advertising for Social Media Web Sites (US$ Million): The Cayman Islands 2004 2014 Year
The Cayman Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.14 0.15 0.16 0.18 0.26 0.35 0.42 0.48 0.54 0.57 0.60
0.03% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
161
The Cayman Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,629 1,778 1,957 2,014
0.20 0.10 0.03 0.01 0.35
58.33 29.17 8.33 4.17 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.23
THE NETHERLANDS ANTILLES
Advertising for Social Media Web Sites (US$ Million): The Netherlands Antilles 2004 - 2014 Year
The Netherlands Antilles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.21 0.22 0.23 0.26 0.38 0.50 0.61 0.70 0.78 0.83 0.87
0.04% 0.04% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands Antilles: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,382 1,985 2,069
0.48 0.02 0.00 0.50
94.70 4.55 0.76 100.00
0.01 0.00 0.00 0.01
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.24
162
THE U.S. VIRGIN ISLANDS
Advertising for Social Media Web Sites (US$ Million): The U.S. Virgin Islands 2004 - 2014 Year
The U.S. Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.11 0.12 0.13 0.15 0.21 0.28 0.35 0.40 0.44 0.47 0.50
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The U.S. Virgin Islands: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,684 1,932 1,933 1,972 2,007 2,038
0.16 0.03 0.03 0.03 0.02 0.01 0.28
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Frederiksted Road Town Christiansted Cruz Bay Spanish Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.25
163
THE UNITED STATES
Advertising for Social Media Web Sites (US$ Million): The United States 2004 2014 Year
The United States
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
438.01 486.68 540.75 750.00 1,860.00 3,120.00 4,380.00 5,640.00 6,828.75 7,598.63 8,358.49
79.55% 80.17% 80.78% 83.73% 89.74% 91.60% 92.62% 93.30% 93.76% 93.98% 94.16%
11.45% 11.72% 11.98% 14.11% 21.53% 25.30% 27.83% 29.74% 31.13% 31.67% 32.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United States: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1 3 4 7 11 19 20 21 22 24 25 29 37 41 43
709.75 256.93 236.17 137.47 121.86 87.05 86.05 84.71 82.42 79.00 78.53 65.73 56.05 52.33 50.97 934.98 3120.00
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
20.84 7.54 6.93 4.04 3.58 2.56 2.53 2.49 2.42 2.32 2.31 1.93 1.65 1.54 1.50 27.45 91.60
5.75 2.08 1.91 1.11 0.99 0.71 0.70 0.69 0.67 0.64 0.64 0.53 0.45 0.42 0.41 7.58 25.30
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
7.26
164
TRINIDAD AND TOBAGO
Advertising for Social Media Web Sites (US$ Million): Trinidad and Tobago 2004 2014 Year
Trinidad and Tobago
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.53 1.66 1.80 2.07 3.08 4.18 5.16 6.05 6.86 7.44 8.01
0.28% 0.27% 0.27% 0.23% 0.15% 0.12% 0.11% 0.10% 0.09% 0.09% 0.09%
0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Trinidad and Tobago: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
767 1,010 1,075 1,635
1.91 1.12 0.96 0.20 4.18
45.67 26.77 22.83 4.72 100.00
0.06 0.03 0.03 0.01 0.12
0.02 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
165
8
THE MIDDLE EAST
8.1
EXECUTIVE SUMMARY
Market Potential for Advertising for Social Media Web Sites in the Middle East (US$ Million): 2009 Country
Latent Demand US$ Million
% of the Middle East
121.64 104.07 81.65 77.41 33.68 26.92 25.30 18.21 15.01 13.67 11.48 11.16 10.62 9.51 8.69 7.27 6.44 5.15 4.51 3.17 2.19 1.90 0.49 600.14
20.27% 17.34% 13.61% 12.90% 5.61% 4.49% 4.22% 3.03% 2.50% 2.28% 1.91% 1.86% 1.77% 1.58% 1.45% 1.21% 1.07% 0.86% 0.75% 0.53% 0.36% 0.32% 0.08% 100.00%
_________________________________________________________________________________________________________
Turkey Saudi Arabia Pakistan Iran Israel The United Arab Emirates Kuwait Iraq Syrian Arab Republic Azerbaijan Uzbekistan Oman Qatar Yemen Turkmenistan Lebanon Afghanistan Jordan Bahrain Armenia Tajikistan Kyrgyzstan Palestine Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
166
Market Potential for Advertising for Social Media Web Sites in the Middle East (US$ Million): 2009 Pakistan
Iran
Saudi Arabia
Other Turkey
The Market for Advertising for Social Media Web Sites in the Middle East: 2004 2014 Year
US$ Million
% of Globe
219.53 237.98 258.00 297.02 441.27 600.14 740.26 868.37 985.13 1,068.88 1,152.59
5.74 5.73 5.72 5.59 5.11 4.87 4.70 4.58 4.49 4.46 4.43
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.2
AFGHANISTAN
Advertising for Social Media Web Sites (US$ Million): Afghanistan 2004 - 2014 Year
Afghanistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.23 2.44 2.68 3.12 4.70 6.44 8.00 9.46 10.82 11.84 12.87
1.02% 1.03% 1.04% 1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.12%
0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
167
Afghanistan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
447 1,243 1,349 1,451 1,679 1,682 1,749 1,754 1,790 1,798
4.13 0.66 0.51 0.38 0.17 0.17 0.12 0.12 0.10 0.09 6.44
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
0.69 0.11 0.09 0.06 0.03 0.03 0.02 0.02 0.02 0.02 1.07
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.3
ARMENIA Advertising for Social Media Web Sites (US$ Million): Armenia 2004 - 2014
Year
Armenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.92 1.04 1.18 1.43 2.26 3.17 4.04 4.90 5.75 6.47 7.24
0.42% 0.44% 0.46% 0.48% 0.51% 0.53% 0.55% 0.56% 0.58% 0.61% 0.63%
0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
168
Armenia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
794 1,520 1,576 1,800 1,811 1,815 1,842 1,852 1,878 1,891 1,894 1,912 1,913 1,921 1,922
1.79 0.30 0.25 0.09 0.09 0.09 0.07 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.14 3.17
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 1.15 4.40 100.00
0.30 0.05 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.53
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Goris Sevan Ashtarak Massis Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.4
AZERBAIJAN Advertising for Social Media Web Sites (US$ Million): Azerbaijan 2004 - 2014
Year
Azerbaijan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.81 4.36 4.98 6.09 9.69 13.67 17.50 21.34 25.20 28.51 32.07
1.74% 1.83% 1.93% 2.05% 2.20% 2.28% 2.36% 2.46% 2.56% 2.67% 2.78%
0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
169
Azerbaijan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
224 867 957 1,453 1,532 1,543 1,597 1,648 1,776
9.47 1.50 1.25 0.38 0.29 0.27 0.23 0.19 0.10 13.67
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
1.58 0.25 0.21 0.06 0.05 0.05 0.04 0.03 0.02 2.28
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.5
BAHRAIN Advertising for Social Media Web Sites (US$ Million): Bahrain 2004 - 2014
Year
Bahrain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.60 1.75 1.90 2.21 3.30 4.51 5.59 6.58 7.50 8.17 8.85
0.73% 0.73% 0.74% 0.74% 0.75% 0.75% 0.75% 0.76% 0.76% 0.76% 0.77%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bahrain: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
698 997 1,207 1,507 1,773
2.24 1.15 0.71 0.31 0.10 4.51
49.67 25.49 15.69 6.86 2.29 100.00
0.37 0.19 0.12 0.05 0.02 0.75
0.02 0.01 0.01 0.00 0.00 0.04
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.6
170
IRAN Advertising for Social Media Web Sites (US$ Million): Iran 2004 - 2014
Year
Iran
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29.32 31.58 34.01 38.85 57.21 77.41 95.00 110.82 125.00 134.79 144.43
13.36% 13.27% 13.18% 13.08% 12.96% 12.90% 12.83% 12.76% 12.69% 12.61% 12.53%
0.77% 0.76% 0.75% 0.73% 0.66% 0.63% 0.60% 0.58% 0.57% 0.56% 0.55%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iran: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
80 253 363 365 409 534 548 569 588 824 834 843 893 947 1,016
33.18 8.04 5.42 5.33 4.66 3.18 3.08 2.98 2.89 1.65 1.61 1.60 1.41 1.26 1.11 77.41
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
5.53 1.34 0.90 0.89 0.78 0.53 0.51 0.50 0.48 0.28 0.27 0.27 0.24 0.21 0.18 12.90
0.27 0.07 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.63
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.7
171
IRAQ Advertising for Social Media Web Sites (US$ Million): Iraq 2004 - 2014
Year
Iraq
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.76 7.31 7.90 9.07 13.42 18.21 22.41 26.22 29.66 32.09 34.50
3.08% 3.07% 3.06% 3.05% 3.04% 3.03% 3.03% 3.02% 3.01% 3.00% 2.99%
0.18% 0.18% 0.18% 0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iraq: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
211 905 944 981 1,186 1,269 1,326 1,380 1,434 1,509 1,514 1,523 1,567 1,721
10.31 1.37 1.27 1.19 0.74 0.62 0.54 0.48 0.41 0.31 0.30 0.29 0.26 0.14 18.21
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
1.72 0.23 0.21 0.20 0.12 0.10 0.09 0.08 0.07 0.05 0.05 0.05 0.04 0.02 3.03
0.08 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.8
172
ISRAEL Advertising for Social Media Web Sites (US$ Million): Israel 2004 - 2014
Year
Israel
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.48 13.49 14.60 16.76 24.81 33.68 41.47 48.54 54.94 59.46 63.95
5.68% 5.67% 5.66% 5.64% 5.62% 5.61% 5.60% 5.59% 5.58% 5.56% 5.55%
0.33% 0.32% 0.32% 0.32% 0.29% 0.27% 0.26% 0.26% 0.25% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Israel: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
221 296 411 580 621 667 671 705
9.76 6.66 4.64 2.91 2.73 2.41 2.39 2.18 33.68
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
1.63 1.11 0.77 0.49 0.45 0.40 0.40 0.36 5.61
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.27
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.9
JORDAN Advertising for Social Media Web Sites (US$ Million): Jordan 2004 - 2014
Year
Jordan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.87 2.03 2.21 2.54 3.78 5.15 6.35 7.45 8.46 9.18 9.90
0.85% 0.85% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
173
Jordan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
597 1,068 1,342 1,423 1,707 1,777 1,823
2.88 0.98 0.52 0.43 0.15 0.10 0.08 5.15
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
0.48 0.16 0.09 0.07 0.03 0.02 0.01 0.86
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.10
KUWAIT Advertising for Social Media Web Sites (US$ Million): Kuwait 2004 - 2014
Year
Kuwait
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.24 10.02 10.87 12.52 18.60 25.30 31.21 36.61 41.52 45.05 48.56
4.21% 4.21% 4.21% 4.21% 4.22% 4.22% 4.22% 4.22% 4.22% 4.21% 4.21%
0.24% 0.24% 0.24% 0.24% 0.22% 0.21% 0.20% 0.19% 0.19% 0.19% 0.19%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kuwait: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
243 251 315 661
8.54 8.10 6.20 2.46 25.30
33.77 32.01 24.50 9.71 100.00
1.42 1.35 1.03 0.41 4.22
0.07 0.07 0.05 0.02 0.21
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.11
174
KYRGYZSTAN
Advertising for Social Media Web Sites (US$ Million): Kyrgyzstan 2004 - 2014 Year
Kyrgyzstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.68 0.74 0.80 0.93 1.39 1.90 2.35 2.77 3.16 3.44 3.72
0.31% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kyrgyzstan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
983 1,444 1,761 1,772 1,858 1,888
1.18 0.40 0.11 0.10 0.06 0.05 1.90
62.08 20.92 5.80 5.50 3.14 2.55 100.00
0.20 0.07 0.02 0.02 0.01 0.01 0.32
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.12
LEBANON
Advertising for Social Media Web Sites (US$ Million): Lebanon 2004 - 2014 Year
Lebanon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.07 3.24 3.42 3.81 5.46 7.27 8.77 10.06 11.15 11.80 12.41
1.40% 1.36% 1.32% 1.28% 1.24% 1.21% 1.19% 1.16% 1.13% 1.10% 1.08%
0.08% 0.08% 0.08% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
175
Lebanon: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
405 851 1,263 1,502 1,900
4.71 1.57 0.63 0.31 0.04 7.27
64.82 21.61 8.64 4.32 0.61 100.00
0.78 0.26 0.10 0.05 0.01 1.21
0.04 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.13
OMAN Advertising for Social Media Web Sites (US$ Million): Oman 2004 - 2014
Year
Oman
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.11 4.45 4.82 5.54 8.21 11.16 13.75 16.11 18.25 19.77 21.28
1.87% 1.87% 1.87% 1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85%
0.11% 0.11% 0.11% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Oman: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
307 707 938 939
6.41 2.18 1.28 1.28 11.16
57.47 19.54 11.49 11.49 100.00
1.07 0.36 0.21 0.21 1.86
0.05 0.02 0.01 0.01 0.09
_________________________________________________________________________________________________________
Muscat Matrah Nizwa Salala Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.14
176
PAKISTAN
Advertising for Social Media Web Sites (US$ Million): Pakistan 2004 - 2014 Year
Pakistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29.24 31.84 34.66 40.09 59.87 81.65 101.00 118.83 135.20 147.14 159.13
13.32% 13.38% 13.43% 13.50% 13.57% 13.61% 13.64% 13.68% 13.72% 13.77% 13.81%
0.76% 0.77% 0.77% 0.75% 0.69% 0.66% 0.64% 0.63% 0.62% 0.61% 0.61%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Pakistan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
87 143 297 398 419 428 459 510 784 800 966
31.35 17.78 6.65 4.79 4.53 4.39 3.97 3.41 1.82 1.75 1.23 81.65
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
5.22 2.96 1.11 0.80 0.75 0.73 0.66 0.57 0.30 0.29 0.20 13.61
0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.15
177
PALESTINE
Advertising for Social Media Web Sites (US$ Million): Palestine 2004 - 2014 Year
Palestine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.21 0.22 0.25 0.36 0.49 0.60 0.69 0.78 0.83 0.89
0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palestine: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,505 1,664
0.31 0.18 0.49
63.56 36.44 100.00
0.05 0.03 0.08
0.00 0.00 0.00
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.16
QATAR Advertising for Social Media Web Sites (US$ Million): Qatar 2004 - 2014
Year
Qatar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.65 4.00 4.39 5.13 7.74 10.62 13.22 15.65 17.92 19.64 21.38
1.66% 1.68% 1.70% 1.73% 1.75% 1.77% 1.79% 1.80% 1.82% 1.84% 1.86%
0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
178
Qatar: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
209
10.62 10.62
100.00 100.00
1.77 1.77
0.09 0.09
_________________________________________________________________________________________________________
Doha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.17
SAUDI ARABIA
Advertising for Social Media Web Sites (US$ Million): Saudi Arabia 2004 - 2014 Year
Saudi Arabia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
38.98 42.07 45.41 52.00 76.79 104.07 127.92 149.48 168.89 182.46 195.87
17.76% 17.68% 17.60% 17.51% 17.40% 17.34% 17.28% 17.21% 17.14% 17.07% 16.99%
1.02% 1.01% 1.01% 0.98% 0.89% 0.84% 0.81% 0.79% 0.77% 0.76% 0.75%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Saudi Arabia: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
65 146 175 258 266 370 634 642 755 785 897 934 1,117 1,165
38.83 17.27 14.24 7.77 7.51 5.18 2.61 2.59 1.94 1.81 1.40 1.29 0.85 0.78 104.07
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
6.47 2.88 2.37 1.29 1.25 0.86 0.44 0.43 0.32 0.30 0.23 0.22 0.14 0.13 17.34
0.31 0.14 0.12 0.06 0.06 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.84
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.18
179
SYRIAN ARAB REPUBLIC
Advertising for Social Media Web Sites (US$ Million): Syrian Arab Republic 2004 2014 Year
Syrian Arab Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.85 6.26 6.71 7.62 11.14 15.01 18.35 21.31 23.94 25.69 27.40
2.66% 2.63% 2.60% 2.56% 2.52% 2.50% 2.48% 2.45% 2.43% 2.40% 2.38%
0.15% 0.15% 0.15% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Syrian Arab Republic: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
379 397 810 1,076 1,120 1,465 1,477 1,527 1,613 1,625 1,636
5.10 4.80 1.70 0.95 0.85 0.36 0.34 0.29 0.21 0.21 0.20 15.01
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.85 0.80 0.28 0.16 0.14 0.06 0.06 0.05 0.03 0.03 0.03 2.50
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.19
180
TAJIKISTAN
Advertising for Social Media Web Sites (US$ Million): Tajikistan 2004 - 2014 Year
Tajikistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.75 0.82 0.90 1.06 1.59 2.19 2.72 3.22 3.69 4.04 4.40
0.34% 0.35% 0.35% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.38% 0.38%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tajikistan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
899 1,458 1,712 1,736 1,848 1,885 1,938
1.39 0.37 0.14 0.13 0.07 0.05 0.03 2.19
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
0.23 0.06 0.02 0.02 0.01 0.01 0.01 0.36
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.20
THE UNITED ARAB EMIRATES
Advertising for Social Media Web Sites (US$ Million): The United Arab Emirates 2004 - 2014 Year
The United Arab Emirates
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.06 9.98 11.00 12.90 19.57 26.92 33.59 39.88 45.81 50.36 55.02
4.13% 4.19% 4.26% 4.34% 4.43% 4.49% 4.54% 4.59% 4.65% 4.71% 4.77%
0.24% 0.24% 0.24% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
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181
The United Arab Emirates: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
223 236 421 443
9.55 8.72 4.49 4.16 26.92
35.47 32.40 16.67 15.47 100.00
1.59 1.45 0.75 0.69 4.49
0.08 0.07 0.04 0.03 0.22
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.21
TURKEY Advertising for Social Media Web Sites (US$ Million): Turkey 2004 - 2014
Year
Turkey
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
45.05 48.73 52.71 60.51 89.60 121.64 149.74 175.28 198.39 214.72 230.94
20.52% 20.48% 20.43% 20.37% 20.31% 20.27% 20.23% 20.18% 20.14% 20.09% 20.04%
1.18% 1.17% 1.17% 1.14% 1.04% 0.99% 0.95% 0.92% 0.90% 0.90% 0.89%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Turkey: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
51 171 176 277 305 348 358 389 574 610 665 672 674 766 820
46.74 14.60 14.00 7.23 6.45 5.66 5.52 4.95 2.95 2.77 2.42 2.39 2.37 1.92 1.67 121.64
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
7.79 2.43 2.33 1.20 1.08 0.94 0.92 0.82 0.49 0.46 0.40 0.40 0.40 0.32 0.28 20.27
0.38 0.12 0.11 0.06 0.05 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.99
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
8.22
182
TURKMENISTAN
Advertising for Social Media Web Sites (US$ Million): Turkmenistan 2004 - 2014 Year
Turkmenistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.05 3.34 3.65 4.24 6.36 8.69 10.78 12.73 14.52 15.86 17.20
1.39% 1.40% 1.41% 1.43% 1.44% 1.45% 1.46% 1.47% 1.47% 1.48% 1.49%
0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Turkmenistan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
401 761 919 1,240
4.77 1.93 1.34 0.66 8.69
54.82 22.18 15.43 7.58 100.00
0.79 0.32 0.22 0.11 1.45
0.04 0.02 0.01 0.01 0.07
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.23
UZBEKISTAN
Advertising for Social Media Web Sites (US$ Million): Uzbekistan 2004 - 2014 Year
Uzbekistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.91 4.30 4.72 5.53 8.36 11.48 14.30 16.95 19.44 21.33 23.26
1.78% 1.81% 1.83% 1.86% 1.89% 1.91% 1.93% 1.95% 1.97% 2.00% 2.02%
0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
183
Uzbekistan: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
403 935 1,211 1,229 1,353 1,406 1,431 1,448 1,470 1,471 1,518 1,524 1,534 1,561 1,577
4.73 1.29 0.70 0.67 0.51 0.46 0.41 0.39 0.36 0.36 0.30 0.29 0.29 0.26 0.24 0.23 11.48
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
0.79 0.22 0.12 0.11 0.09 0.08 0.07 0.06 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 1.91
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
8.24
YEMEN Advertising for Social Media Web Sites (US$ Million): Yemen 2004 - 2014
Year
Yemen
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.71 3.98 4.26 4.83 7.06 9.51 11.62 13.49 15.15 16.25 17.32
1.69% 1.67% 1.65% 1.63% 1.60% 1.58% 1.57% 1.55% 1.54% 1.52% 1.50%
0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East
184
Yemen: Advertising for Social Media Web Sites in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
535 676 926 995 998 1,599 1,844 1,860
3.18 2.36 1.32 1.15 1.15 0.22 0.07 0.06 9.51
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
0.53 0.39 0.22 0.19 0.19 0.04 0.01 0.01 1.58
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
185
9 9.1
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intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer.
9.2
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END
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