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August 2011 Volume 48, No. 8 www.happi.com
51
FEATURES 48
Beauty Solutions Inside and Out DSM Nutritional Products dedicates its nutrition innovation center located in Parsippany, NJ.
51
Flacons Take Flight for Fall In a perfume market that’s more crowded than ever, the bottle’s design must attract attention and communicate with the consumer. HAPPI asked leading fragrance marketers and those involved in the scent’s creation to dish about their work and how the packaging provides a great starting point to the sensory journey that awaits the user.
34
Cover Story
57
Gleams & Notions There’s nothing fishy about this material
Full Color Spectrum Beautiful color cosmetic looks are obtainable at every price point for Fall 2011. A listing of the latest color cosmetic ingredients begins on p.65.
68
COLUMNS
36
Hair care market lacks luster in Europe
The International Top 30 The International Top 30 provides a snapshot of the leading household and personal care product companies with global headquarters outside the US. As in years past, Unilever leads the way with household and personal product sales in excess of $28.5 billion. Rounding out the top five are L’Oréal, Reckitt Benckiser, Henkel and Kao.
EuroTrends
40
News from Latin America Natura’s newest product line for grandparents and kids
689
42
Anti-Aging & Cosmeceutical Corner Cytomimic technology
46
Human Capital Management Here’s a way to reduce those hiring mistakes Cover design: Laura Caramagna Photo courtesy: Estée Lauder
4 • happi
happi.com
August 2011
Good looks, good sense. Cosmetics offer a feast for the senses – but what about the sense of responsibility? Evonik works with you to see your innovations through to completion, while at the same time living up to environmental responsibilities. That means you can create products appealing to the desire for good looks – and the need to act with good sense.
Evonik Goldschmidt GmbH Essen, Germany phone +49 201 173 2854 Evonik Goldschmidt Corporation Hopewell, Virginia, USA phone +1 804 541 8658
[email protected] [email protected] www.evonik.com/personal-care
DEPARTMENTS 8
Editor’s Page
24
Lights, camera...HAPPI!
10
Index to Companies A quick guide to the companies referenced in this issue of HAPPI
12
News Front More men are cleaning up around the house
14
Formulary
J. Lo’s Love & Light shines bright at HSN launch
32
Patents
94
International
96
New Products
Packaging News Rexam expands Glossy Days collection
98
Meetings Sunscreen Symposium set for Sept. 15-17 in Orlando
100
Unilever opens deodorant factory in Mexico
96
Regulations
SC Johnson adds Windex Mini
Reckitt patents detergent composition
22
114
Photo News John Frieda sets up Destination: Style Salon
Supplier’s Corner Croda’s biodegradable conditioning agent
102
103
Industry’s hot spot is FLSCC Sunscreen Symposium in Sept.
ADVERTISING SECTIONS
Personnel Roundup
108
Contract Packaging/ Private Label
111
Professional Directory
Industry News
111
Classified Ads
Pacific Trade International opens first US plant
113
Advertising Index
SCC News
Takasago names technical, marketing and sensory roles
105 6 • happi
94
Council responds to FDA actions on sunscreens
Daily Moisture Shield from Coast Southwest
20
Marketing News
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August 2011
©2011 Ajinomoto U.S.A., Inc. All product names shown here are registered trademarks of Ajinomoto Co., Inc.
Editor’s Page
LIGHTS, CAMERA… HAPPI!
I
T’S BEEN SAID that I’ve got a face that’s made for radio. Unfortunately, my voice isn’t any better, so it’s no wonder why, 30 years ago, print became my medium of choice. Still, there’s no denying that how people get their news has changed since I first walked into a newsroom in 1981. I won’t bore you with talk of teletype, Atex and offset printing, the cutting-edge technologies of newspapers back in the day. The internet has changed the way everyone thinks about newsgathering and the HAPPI staff is no exception. We were right on top of the trend back in 1996 when we launched HAPPI.COM. Over the years, we’ve expanded the site to become something other than an electronic version of the monthly magazine. Online, you’ll find exclusive articles, opinions, polls and much more that you can’t find anywhere else. For example, by the time you read this, our sun care webinar, narrowcast over HAPPI.COM, will have been completed and it attracted more than 900 registrants. You can always access it via our archives on HAPPI.COM. Now, we’re going further in our quest to bring you the news you need to keep those product innovations coming. HAPPITV, located right on HAPPI.COM, features interviews with some of the innovators who are shaking up the industry. Our programming is growing every month, so be sure to visit the site often to keep up with the latest developments. Getting back to print, which will always be my favorite news form, be sure to read The International Top 30 (p. 68), our annual update on the leading companies with headquarters outside the US. Also this month, Melissa Meisel details the latest trends that are powering the multi-billion dollar color cosmetics market (p. 57) and Christine Esposito looks at some of the novel fragrance packages set to hit shelves this fall (p. 51). We hope you enjoy this edition of HAPPI and, as always, we welcome your comments and suggestions.
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A Rodman Publication 70 Hilltop Road Ramsey, NJ 07446 USA Tel: (201) 825-2552 Fax: (201) 825-0553 Website: www.Happi.com happi—Household and Personal Products Industry (ISSN 0090-8878) is published monthly on the 10th by Rodman Publishing Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552. Fax: (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No 40028970: Return undeliverable Canadian addresses to: Circulation Dept., PO Box 1051, Fort Erie, On L2A 6C7. Circulation Dept.: circulation @rodpub.com. POSTMASTER: Send address changes to Happi, 70 Hilltop Road, Ramsey NJ 07446 USA. Free subscriptions to Happi are available to qualified individuals. Others are as follows: U.S. one year $85; two years $115. Outside U.S. and overseas: one year $105 (U.S.), two years $150 (U.S.). Single issue: $12 (except for February, July and October, $15). 5% GST required on Canadian orders. GST#134451756. Foreign Airmail: one year $195 (U.S.). Make checks payable in U.S. dollars through a U.S. bank. American Express also accepted. The publisher reserves the right to determine qualification of free subscriptions. Missing Issues: Claims for missing issues must be made within three months of the date of the issue. PRINTED in USA. Happi’s circulation is audited by BPA International. Authorization to photocopy items in Happi for internal or personal use, or internal or personal use of specific clients, is granted by Rodman Publishing, provided a base fee of U.S. $1 per page is paid directly to: Copyright Clearance Center, 27 Salem St., Salem, MA 01970 USA.
Tom Branna Editorial Director
[email protected]
8 • happi
V.P./EDITORIAL DIRECTOR: Tom Branna,
[email protected] ASSOCIATE EDITORS: Melissa Meisel,
[email protected], Christine Esposito,
[email protected] COLUMNISTS: Ally Dai, Harvey Fishman, Navin Geria, Suzanne and Bob Grayson, Katie Middleweek, Sueli Ortega, Patrick Ropella CONTRIBUTING EDITOR: Nancy Jeffries
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August 2011
Reveals naturally your hidden beauty Cosmetic Know-how
Products Range
Manufacturing
Sourcing
Organic
Natural
Trading
Formulation
Synthesis
Vegetal
Distribution
R&D
Texture
Actives
Applications
Skin care Cleansing Make up
Face
Hair
Laboratoires PROD’HYG www.prodhyg.com
[email protected] - HAPPI August 2011
Body
Index to Companies
Burt’s Bees .................................12 Cadivel .......................................40 Carmindy ...................................57 Chanel ........................................68 Chesapeake Bay Candle ..........105 Christian Dior ...........................68 Cidal ...........................................68 Cielo Alto ...................................36 Clarins ........................................68 Clean & Clear ............................94 Clean Skin .................................51 Clinique .....................................57 Clorox .........................................24 Clubman ..................................114 Collistar ......................................68 Coty ............................................51 The Council ..............................103 CoverGirl ...................................57 Degree ........................................68 Dermik .......................................20 Designer Parfums ......................20 Dirty Laundry LLC ...................20 Divine Skin ................................24 Dove ...........................................68 Ducray Laboratories .................68 Edge ............................................24 Elie Saab ....................................51 Estée Lauder .............12, 24, 51, 57 Eucerin .................................24, 68
• This index gives the starting page for a department or feature with a significant reference to a brand, finished product company, agency, research firm, retailer or trade association. Subsidiaries are indexed under their own names.
Air Wick .....................................68 Almay .........................................57 American International ..........114 Amore Pacific .............................68 Armaly Brands ...........................24 Avon .....................................51, 57 Bare Escentuals .........................12 Bare Minerals ............................57 Baruel .........................................40 Beaute Prestige International..... 51 Beiersdorf ...................................68 Beyoncé Pulse ...........................51 Big Universo ..............................40 Bobbi Brown ..............................57 Bolton .........................................68 Boots ..........................................20 Boston Cosmetics ......................20 Braun ..........................................24
By Solabia BIOTECHNOLOGY
FINE CHEMISTRY
VEGETAL EXTRACTION
Rep’Hair® Vegetal fatty acids (C18, C22) bioturned into a Ceramide-like form
[ Hair restructuring ] Immediate, preventive & curative effects
f se of Rin
ion condit
Conform to Ecocert standard
Cuticle cohesion Reduction of damages after bleaching -11% (vs Placebo) -18% (vs Untreated control) Replenishment of lipid cement gaps Smoothing out the cuticle Protection P rotection of of the the cortex cortex Damaged D amaged control control
Placebo Placebo
0.2% 0.2% Rep’Hair Rep’H Hair®
Hair resistance Broken hair Broken hair after after b brushing rushing -62% (vs Placebo) -71% (vs Untreated co control) ontrol)
Split ends Split ends a after fter brushing brushing -43% (vs Placebo) -56% (vs Untreated con control) ntrol)
Between Nature & Technology Tecchnology 10 • happi
Fancl ...........................................68 FEED ..........................................68 Fusion Brands ............................51 Garnier .......................................68 Gatsby ........................................68 GlaxoSmithKline .......................68 GloProfessional .........................97 Goldwell ....................................68 Guerlain .....................................68 H2O Plus ...................................68 Hasbro .......................................94 Head & Shoulders ....................24 Henkel .................................36, 68 Herve Leger ...............................51 HSN .....................................24, 57 J&F Participacoes ......................40 Jane Iredale................................ 57 Jean Patou.................................. 20 Jean Paul Gaultier .....................68 Jequiti .........................................40 John Frieda ........................36, 114 Johnson & Johnson........12, 24, 42 Kantar Worldpanel ....................36 Kao .......................................20, 68 Kline & Co. ................................57 Kosé ...........................................68 L’Occitane ..................................68 L’Oréal ......................20, 24, 57, 68 La Prairie ...................................68 La Roche-Posay .........................94 La Toja ........................................36 Le Bebe Coo ..............................94 LG ..............................................68 Lion ............................................68 Lornamead ................................68 Lucido-L ....................................68 Luhns .........................................20 LVMH ........................................68 MAC ...........................................57 Macy’s ........................................57 Madonna ...................................57 Makeup.com ..............................24 Mandom ....................................68 Market America ........................57 Marlies Moller .....................36, 68 Mary Kay ..............................24, 57 Maybelline .................................68 McBride ......................................68 MD Moms .................................24 Melvita .......................................68 Menard ......................................68 Mintel....................................12, 68 Moment de Bonheur ................51 My Little Pony ...........................94 Natura ..................................40, 68 Nivea ..........................................68 Noxzema ....................................68 NPD Group ...............................57 Ojon ...........................................94 OPI .............................................94 Organic Monitor .......................12 Oriflame .....................................68
happi.com
Orion Cosmeticos .....................40 Orofluido ...................................24 Pacific Shore Holdings...............94 Pacific Trade International.........105 Paco Rabanne .............................68 Palm Beach Beauté ....................24 Parlux .........................................51 Paul & Joe ..................................57 Payless ........................................24 Persil ...........................................68 PhytoKeratine ...........................36 Pierre Fabre ...............................68 Planet Clean ..............................68 Pola .............................................68 Procter & Gamble ..............20, 24 ............................................36, 57, 68 Puig ............................................68 Purex ..........................................68 PZ Cussons ................................68 QVC .....................................24, 57 Reckitt Benckiser .................20, 68 René Furterer .............................94 Rimmel ......................................57 Sam Brocato Salon.....................12 Sanofi .........................................20 SC Johnson ..................24, 94, 105 Schwarzkopf ........................36, 68 Sean John Fragrances ...............40 Sebastian ...................................24 Secret ......................................... 24 Sensodyne .................................68 Sensuous Nude .........................51 Sephora ......................................57 Seventh Generation ..................24 Shiseido .....................................68 Sk:n ............................................20 Smashbox ..................................57 Society of Cosmetic Chemists ..102 St Tropez ....................................68 Stila ............................................57 Sue Devitt ..................................57 Sulwhasoo .................................68 SymphonyIRI ...............36, 57, 105 Tarte ...........................................57 The Body Shop ..........................68 Three Custom ..............................57 Color Specialists Too Faced ...................................57 TreSemme...................................24 Trilogy .........................................20 Unilever ...............................20, 58 Unipro ........................................36 Urban Decay ..............................57 Valeant Pharmaceuticals ...........20 Veet ............................................24 Vera Wang Lovestruck ..............51 Vince Camuto ............................51 Walmart ...................................105 Wen ............................................24 Witch ..........................................68 Wright’s .....................................68 Yves Rocher .........................51, 68 August 2011
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News Front
MORE MEN ARE CLEANING UP AROUND THE HOUSE • Forget the phrase “women’s work.” While many television commercials for household cleaning products would have you believe that women are the only ones who pick up a mop or a broom in the household, new research from Mintel suggests that this is more myth than reality. In fact, the number of men cleaning is on the rise, noted the market research firm, which has offices in Chicago, NewYork and London. The percentage of men who say they do most of the household cleaning has risen from 17% in 2006 to 31% in 2011. This increase is in line with Mintel Inspire’s Men Shopping Badly trend, noted the market research firm. “The next generation of men is coming of age in an era when gender roles are less rigidly defined and men are set to become only more domestic,”said Alexandra Smith, managing editor, Mintel Inspire.“The assumption of men relying upon partners to shop—or even having partners in the first place—is in need of revision. Brands that have long assumed their target audience to be women may need to take a second look at who’s pushing the grocery cart.” Additionally, 55% of men who do household cleaning say cleaning the house gives them a sense of accomplishment (compared to 62% of women) and 26% describe it as a thankless chore. Marketers should be working on speeding up the process too. Regardless of what gender is squeezing the spray bottle trigger, nearly half (42%) would be willing to pay extra for any product that makes cleaning faster, according to Mintel. “Retailers either haven’t tried, or haven’t figured out how to communicate with men—who like to clean as much as women do,”said David Lockwood, senior analyst at Mintel.“Of course, they aren’t as likely to clean, but the percentage of men who really enjoy cleaning is just as high as it is for women.These facts reveal that men remain an underexploited household cleaning target and the barriers to men’s increased involvement in household cleaning are not great.” Mintel research also found that moms and dads have specific
12 • happi
Guys are more inclined to pick up the mop, spray or broom, according to Mintel.
cleaning preferences. Almost 60% of parents with a child 18 or younger in the household are willing to pay more for child-safe cleaning products. Meanwhile, 20% say child-safe products don’t clean as effectively as other cleansers. More info: www.mintel.com
Recovery in North American Natural/Organic Personal Care Marketplace • The North American market for natural and organic per-
happi.com
August 2011
News Front
sonal care products is recovering from the financial crisis, with sales exceeding $5 billion for the first time last year. And while market growth stagnated in 2009, healthy growth rates are resuming once again as consumer demand for natural products strengthens, according to market analysis from Organic Monitor. According to Organic Monitor forecasts, North American revenues will reach $8 billion by 2017, driven by widening distribution and new product launches. Penetration of natural and organic personal care products is increasing in supermarkets, drugstores, mass merchandisers and club stores. New product launches are stimulating market growth. The entry of large multinationals—including Johnson & Johnson and Estée Lauder—is making natural products more accessible and visible to consumers. However, retailer private labels are expected to have the most success, noted Organic Monitor. Two leading supermarket chains have introduced private labels for natural personal care products in the past 18 months, with more expected to follow suit. As such, Organic Monitor expects demand for private label products to emulate that for organic foods. All leading mainstream retailers are marketing organic foods under their private labels; they have become so successful that O Organics (Safeway) and PC Organics (Loblaw) are the leading organic food brands in the US and Canada, respectively.
As new entrants continue, the supply-side for natural personal care products continues to fragment. According to Organic Monitor, more than 600 brands are present in the North American market; however, very few have significant market share. A two-tier market has developed, whereby large brands are occupying the first tier and small-medium size firms are in the second tier. The gap between the tiers is widening as large brands—such as Burt’s Bees and Bare Escentuals—use capital inflows to expand market share. And Organic Monitor still contends that consumer confusion remains an industry concern even as standards have a major impact. Organic Monitor finds the adoption rate of standards rising; about 8% of natural and organic personal care products were certified in 2010, up from 4% in 2007. High growth is expected to raise the marketshare of natural and organic products to 10% in many categories. More mergers, acquisitions and investments are predicted as firms are attracted by the high growth potential. Successful brands are those with strong distribution and product differentiation in an increasingly crowded marketplace. As has happened in the organic food market, growth opportunities are likely to become more scarce as the market matures. More info: www.organicmonitor.com/300260.htm •
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NATURALS • SUN CARE • PRESERVATION August 2011
happi.com
innovating possibility ™ happi • 13
Formulary
DAILY MOISTURE SHIELD WITH ALGUARD Coast Southwest, Inc. Tel: 800-621-5055 • Email:
[email protected] Website: www.coastsouthwest.com INGREDIENTS WT % Phase A Water q.s. to 100 Glycerin 2.0 Dissolvine 220S (AkzoNobel) (Disodium EDTA) 0.1 Phase B Endimulse 33V (Coast Southwest) (Caprylic/capric triglyceride) 5.0 Endimulse 165V (Coast Southwest) (Glyceryl stearate 2.8 (and) PEG-100 stearate) Cetyl alcohol 2.0 Endisil F-350 (Coast Southwest) (Dimethicone) 1.0 Phase C Endicare ETP-510 (Coast Southwest) (Sodium polyacrylate 3.0 (and) hydrogenated polydecene (and) trideceth-6) Phase D Alguard (Frutarom) (Porphyridium polysaccharide) 1.0 Sharomix 431 (Sharon Laboratories Ltd.) 0.9 (Methylparaben (and) ethylparaben (and) butylparaben (and) propylparaben (and) isobutylparaben) Phenoxyethanol (Coast Southwest) (Sharon Laboratories Ltd.) 0.7 PROCEDURE: Phase A—Heat water to 70°C and add remaining phase A ingredients. Phase B—Heat phase B ingredients to 70°C. When both phase A and phase B are at 70°C, add phase B ingredients to phase A ingredients. Phase C—Begin cooling batch to 40°C and add phase C ingredients. Phase D—Add phase D ingredients individually.
Phase B EDTA (BASF) (Disodium EDTA) 0.02 Glycerin (Protameen) 2.00 Neolone PE (Dow Chemical) 0.60 (Phenoxyethanol (and) methylisothiazolinone) Vegetol Seaweed CB 4136 Hydro (Gattefossé) (Fucus vesiculosus 1.00 (seaweed) extract, propylene glycol (and) water) Phase C Cremophor RH 40 (BASF) (PEG-40 hydrogenated castor oil) 0.15 Thermalia 3843021 (Essential Compositions) (Fragrance) 0.07 PROCEDURE: Phase A—Add Blue 1 dye solution to deionized water. Sprinkle Carbopol Ultrez 21 polymer on the water surface. When the polymer has fully wetted out, start gentle mixing. Mix for 5-10 minutes. Neutralize with AMP Ultra PC 2000, pH will be approx. 10-11. Mix until uniform. Slowly add Fixate Freestyle Polymer with mixing. Mix until clear and smooth. Add phase B ingredients to the batch in order, one at a time with mixing. Mix until uniform. Phase C— In a separate vessel, pre-mix phase C ingredients. Add phase C to batch. Mix until uniform. PROPERTIES— Appearance—clear blue gel; pH—6.9-7.4; Viscosity (mPa•s) Brookfield RVT viscometer @ 20 rpm, 25°C, #6 spindle, measured after 24 hours)—15,000-22,000; Clarity (%T) Brinkman Probe Colorimeter PC950—90-94 (without dye); Yield value (dyn/cm2)— 1,000-1,400; Mechanical Stiffness, Force (Newtons) Stifness: Texture Analyzer XT Plus (50% relative humidity and 23°C)—6.7 N (+/- 0.5 N); HHSCR (% after 8 hrs) (HHSCR 90° relative humidity at 25°C)—54.7% (+/- 5.1%); Stability—passed 2 months @ 25, 45°C, passed 1 month @ 55°C, passed 5 R/T cycles.
Repair Hair Conditioner Cognis GmbH Care Chemicals Division Website: www.cognis.com
Clear Quenching Finishing Gel Lubrizol Advanced Materials Inc. (Noveon Consumer Specialties) Tel: (216) 447-5000 Website: www.personalcare.noveon.com INGREDIENTS WT % Phase A Deionized water 91.30 Blue 1 (CI 42090) (FD&C Blue No. 1) (0.1% solution) 0.10 Carbopol Ultrez 21 Polymer (Lubrizol/Noveon) 0.60 (Acrylates/C10-30 alkyl acrylates crosspolymer) AMP-Ultra PC 2000 (95%) (Dow/Angus) (Aminomethyl propanol) 0.90 Fixate Freestyle Polymer (31% TS) (Lubrizol/Noveon) 3.26 (Acrylates crosspolymer-3) 14 • happi
INGREDIENTS WT % Phase A Water, demin. 86.45 Phase B Dehyquart F 75 (Cognis) (Distearoylethyl 2.50 hydroxyethylmonium methosulfate (and) cetearyl alcohol) Cosmedia Ultragel 300 (Cognis) (Polyquaternium-37) 1.20 Phase C Lanette O (Cognis) (Cetearyl alcohol) 3.00 Cetiol C 5 (Cognis) (Coco-caprylate) 1.00 Cetiol SB 45 (Cognis) (Butyrospermum parkii (shea) butter) 2.00 Phase D Plantasil Micro (Cognis) (Dicaprylyl ether (and) 2.00
happi.com
August 2011
Formulary
decyl glucoside (and) glyceryl oleate) Glaudin WLM Benz (Cognis) Perfume Sodium benzoate Salicylic acid (Aldrich) Sodium hydroxide (25%)
1.00 0.30 0.50 0.05 pH adjustment
PROCEDURE: Heat phase C at 70°C. Phase A—Heat deionized water at 70°C. Add Dehyquart F 75 and wait until homogeneous. Add Cosmedia Ultragel 300 and then phase C. Cool down at 25°C and add the components of phase D one by one. Adjust the pH at 4.5–5.0 with the phase E (NaOH 25%). Stable 3 months at 5°C, 40°C and room temperature. PROPERTIES: pH-value (as is)— 4.75; Viscosity (Brookfield RVT, x °C, spindle TB, 5 rpm, Helipath)—17,000 mPa.s (25°C).
Protein Based Hair Conditioner Rhodia Tel: (888) 776-7337 • (215) 781-6364 (tech service) Website: www.rhodia.com INGREDIENTS WT % Phase A Water carrier q.s. to 100 Mackconditioner CBC (Rhodia) 4.0 (Cety alcohol, stearyl alcohol, stearalkonium chloride) Mackpro Plus Rice-C (Rhodia) 2.5 (Cocodimonium hydroxypropyl hydrolyzed rice protein) Citric acid pH adjust q.s. Paragon MEPB (Rhodia) (Phenoxyethanol, methylparaben, 0.8 butylparaben, ethylparaben, propylparaben) Fragrance, dye aesthetics q.s. PROCEDURE: Disperse Mackconditioner CBC in water while heating to 65–70°C. Hold for 15 min. with gentle mixing. Begin cooling.Add Mackpro Plus Rice-C below 50°.Adjust pH with citric acid.Add Paragon MEPB, fragrance & dyes below 40°C. PROPERTIES: Appearance— Opaque, white liquid; pH @ 25°C—3.0–5.0; Solids,%—4.0–7.0; Storage stability—Stable for 1 month (25°C; 45°C; 4°C) 3 cycles freeze/thaw.
Snow White Skin Lightening Cream DSM Nutritional Products Tel: (973) 257-8501 • Website: www.nutraaccess.com INGREDIENTS Phase A Estol 3609 (Croda) (Triethylhexanoin) Cetiol C5 (Cognis Deutschland) (Coco-caprylate) Lanette 16 (Cognis Deutschland) (Cetyl alcohol) Brij 72 (Uniqema) (Steareth-2) Brij 721 (Uniqema) (Steareth-21) Dow Corning 345 Fluid (Dow Corning) 16 • happi
WT % 4.00 5.00 2.00 2.00 2.00 3.00
(Cyclopentasiloxane and cyclohexasiloxane) Finsolv TN (Finetex) (C12-15 alkyl benzoate) Mixed Tocopherol 95 (DSM) (Tocopherol) Phase B Glycerin (Cognis Deutschland) Edeta BD (BASF) (Disodium EDTA) Water dem. Phase C Niacinamide PC (DSM) (Niacinamide) Stay-C 50 (DSM) (Sodium ascorbyl phosphate) D Biotin (DSM) (Biotin) Water dem. Phase D Euxyl PE 9010 (Phenoxyethanol and ethylhexylglycerin)
5.00 0.05 4.00 0.10 56.55 4.40 1.00 0.10 10.00 0.80
PROCEDURE: Heat phase A to 85°C while stirring. Heat phase B to 80°C & add to phase A while stirring and homogenizing the emulsion. Cool down to 35°C while stirring. Be sure that the pH of the emulsion is 7.0 or higher. If necessary, add small quantities of base. Combine part C and stir at a pH of 7.0 or higher until all components are dissolved. Add C & D to the emulsion while stirring and homogenizing. Check pH value again and correct it to a value of 7-7.5 if necessary. PROPERTIES: pH—7.34;Viscosity— 5580 cps (Brookfield, RV3, 10rpm).
W/O Soft Kids Sun Protection Glenn Corp., a Member of The DeWolf Companies (submitted for Evonik-Goldschmidt) Tel: (888) 453-6267 Email:
[email protected] Website: www.glenncorp.com INGREDIENTS WT % Phase A Isolan GPS (Evonik) 3.0 (Polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate) Hydrogenated castor oil 0.2 Paracera W 80 (Paramelt B.V.) (Microcrystalline wax) 0.2 Tegosoft DEC (Evonik) (Diethylhexyl carbonate) 10.0 Tegosoft TN (Evonik) (C12-15 alkyl benzoate) 16.6 Phase B Tego SunT 805 (Evonik)(Titanium dioxide; trimethoxycaprylylsilane) 7.50 Phase C Magnesium sulfate heptahydrate 1.5 Glycerin 2.0 Water 59.0 Phase D Preservative, Perfume q.s. PROCEDURE: Heat phase A to approx. 80°C. Add phase B to phase A, and disperse the pigment.Add phase C (80°C or room temperature) to A/B slowly while stirring. Homogenize for a short time. Cool with gentle stirring below 30°C and homogenize again. PROPERTIES: SPF
happi.com
August 2011
A Salon START, Microsil FINISH.
When formulating premier salon hair conditioners, it’s not about the start, at Chemsil Silicones, it’s all about the FINISH. Microsil® FINISH our newest hair care raw material is designed to create salon brand exquisite hair conditioners and treatment products. Our unique raw material compound is a clear, cationic, aqueous micro emulsion containing a combination of cationic hindered amine silicone and superior organic cationic quaterniums. It was designed for ease of formulation with the simple addition of fatty alcohols (<5%). Microsil® FINISH can also create clear conditioning systems. Microsil® FINISH hair formulas will increase body and volume, while providing silky soft wet comb, dry comb, and brilliant natural shine. Simple formulations containing Microsil® FINISH will create extraordinary results. In order to win, you have to finish….Microsil® FINISH. Chemsil Silicones, Inc., – We Provide Your “Winning” Solutions.
We Provide YOUR Silicone Solutions™
Manufacturer of Specialty Silicones for Cosmetics and Personal Care 877.700.0302 • www.chemsil.com
Formulary
(in vitro)—19; Star Rating—2 (Sunscreen Tester; 1 mg/cm2 on PMMA slide);Viscosity (Brookfield RVT Sp.No. C; 10 rpm)—~25000 mPas.
until homogenous.
Gelled, Water-Proof Mascara Jeesperse LV-CPW Spray Lotion J10-45 JM Jeen International Tel: 800-771-JEEN (5336) Email:
[email protected] • Website: www.jeen.com INGREDIENTS WT % Phase A Deionized water 90.0 Jeesperse CPW-CG-T (Jeen) (Cetyl alcohol, sodium acrylate/ 1.5 sodium acryloyl dimethyl taurate copolymer, glyceryl stearate) Jeechem ISP (Jeen) (Isostearyl palmitate & triisostearyl citrate) 2.0 Jeesperse CPW-S (Jeen) (Helianthus annuus (sunflower) 0.5 seed wax, sodium polyacrylate) Phase B Jeesilc DMC-153 (Jeen) (Dimethicone, dimethiconol) 3.0 Jeesorb L-20 (Jeen) (Polysorbate 20) 1.9 Jeecide GII (Jeen) (Propylene glycol, diazolidinyl urea, 0.8 methyl paraben, propyl paraben) PROCEDURE: Mix phase A at room temperature. Add phase B
18 • happi
Arizona Chemical Tel: (912) 238-6556 (tech service), (800) 526-5294 (sales service) Website: www.arizonachemical.com INGREDIENTS WT % Phase A Permethyl 99A (Presperse) (Isododecane) 50.30 Lucentite SAN (Kobo Products) (Quaternium-18 hectorite) 4.50 Black iron oxide (CI 77499) 20.00 Jeffsol Propylene (Huntsman) (Propylene carbonate) 1.30 Phase B Beeswax white (Frank B. Ross Co.) (Cera alba) 13.00 Carnauba wax prime yellow (Strahl & Pitsh) 3.00 (Copernicia cerifera (carnauba) wax) Sylvaclear C75V (Arizona Chemical) 5.00 (Bis-stearyl ethylenediamine/neopentyl glycol/ stearyl hydrogenated dimer dilinoleate copolymer) Jeechem SOC (Jeen International) (Sorbitan sesquioleate) 1.00 Methylparaben 0.10 Paridol P (Jan Dekker) (Propylparaben) 0.10
happi.com
August 2011
Formulary
Dekaquat 400 KCG (Jan Dekker) (Polyquaternium-10) 0.20 BPD-500 HDI (Kobo Products) 1.00 (Trimethylol hexyllactone crosspolymer, silica) Phase C Neofect 301 (Jan Dekker) (Phenoxyethanol, caprylyl glycol) 0.50 PROCEDURE: Disperse Lucentite in Permethyl 99A using high speed agitation. Add black iron oxide and remaining phase A raw materials to mixture. Cover and begin to heat phase A to 65°C with agitation. Weigh out phase B raw materials and heat to 75°C. Add phase B to phase A under homogenization for approximately three minutes. Maintain temperature. Switch to sweep mixing and beginning to cool to 35°C.Add phase C and continue to cool to room temperature. PROPERTIES: Viscosity (Stabilized)—Spindle T-D @ 30rpm (1 min) 33,600 cps; Stable at RT (25°C) and 40°C for 1 month.
Dual-Action Wrinkle Serum Evonik Goldschmidt GmbH Tel.: +49 201 173-2854 • Email:
[email protected] Website: www.evonik.com/personal-care INGREDIENTS WT % Phase A Abil EM 90 (Evonik) (Cetyl PEG/PPG-10/1 dimethicone) 1.50
August 2011
Abil EM 97 S (Evonik) (Bis-PEG/PPG-14/14 1.00 dimethicone; dimethicone cyclopentasiloxane) Cyclopentasiloxane 12.00 Tegosoft DEC (Evonik) (Diethylhexyl carbonate) 3.00 HyaCare Filler CL (Evonik) (Aqua; ethylhexyl stearate; 2.50 sodium hyaluronate crosspolymer; polyglyceryl-4 diisostearate/ polyhydroxystearate/sebacate; sodium isostearate) Tocopherol 0.50 Zinc stearate 0.50 Phase B Water 69.70 Glycerin 4.00 Butylene glycol 4.00 Sodium chloride 0.80 Tego Pep 4-17 (Evonik) 0.50 (Tetrapeptide-21; glycerin; butylene glycol; aqua) Phase Z Preservative, perfume q.s.
PROCEDURE: Heat phase A to approx. 80°C. Add phase B (80°C or room temperature) slowly while stirring. Homogenize for a short time. Cool with gentle stirring below 30°C and homogenize again. •
happi.com
happi • 19
Patent review
RECKITT PATENTS DETERGENT COMPOSITION • US Patent No. 7,973,002 B2; Reckitt Benckiser, Hoofddorp, The Netherlands, has patented a composition comprising phthalimidoperhexanoic acid (PAP), wherein the PAP has a particle size of 0.01 to 100μm and a particle size distribution wherein 50% by volume of the particles have a particle size of less than 10μm. Laundry Stain Pretreatment Sheet •
US Patent No. 7,973,003 B2; Dirty Laundry, LLC, Cleveland, OH, has patented a laundry stain and soil pretreatment sheet comprising a water soluble or water dispersible carrier layer, a removable separator layer and a layer of cleaning agent composition between said carrier layer and said separator layer.The cleaning agent composition is at least 50% (by weight) surfactant, and prior to use, the separator layer adheres to the composition layer by the stickiness of the composition layer. The separator layer is peelable and releasable from the composition layer prior to application of the sheet to a stained or soiled fabric.
Boston Cosmetics Patents Nanoscopic Hair Care Products • US Patent No 7,968,084 BS; Boston Cosmetics LLC, Cambridge, MA, has
patented a method of treating hair. It entails applying a hair treatment preparation to an individual’s hair. The preparation is comprised of liquid and a payload in an intimate relationship to a polymeric nanostructure, the polymeric nanostructure capable of being reactive to hair, or capable of being immobilized onto or in the hair; the polymeric nanostructure and the payload not being attached to the hair. Then applying an agent to the individual’s hair; the agent comprising at least one of a polymer and an ionic species, the agent interacting with the polymeric nanostructure such that the payload and nanostructure are attached to the hair under non-oxidizing conditions.The payload and nanostructure are not capable of detachment from the hair by water rinsing.
Shake-To-Clean Cleaning Formula • US Patent 7,956,024 B2; Gustavo M. Gonzalez, Pembroke Pines, FL, has been awarded a patent for a shake-to-clean composition that is a stable liquid-solid, two-phase cleaning composition including abrasive grains of inorganic salt in crystalline form suitable for removing organic deposits from interior surfaces of a substrate. The cleaning composition is comprised of a water miscible solvent; an
Hair Care Patents Awarded to L’Oréal L’Oréal has been awarded a pair of patents related to its hair care business. In the first, US Patent No. US 7,972,387 B2, L’Oréal Paris, France, has been granted a patent for a composition that dyes keratin fibers. It is comprised of, in a suitable medium, at least one oxidation base, at least one coupler, and at least one polyoxyethylenated sorbitan ester. The polyoxyethylenated sorbitan ester is present in an amount ranging from 1% to 8% by weight relative to the total weight of the composition. The polyoxyethylenated sorbitan ester is chosen from sorbitan monolaurate oxyethylenated with 4 EO and sorbitan monostearate oxyethylenated with 4 EO. In the second, US Patent No. 7,972,388 B2, L’Oréal S.A. has patented methods and kits to maintain the condition of colored hair. 20 • happi
inorganic salt selected from the group consisting of sodium chloride, sodium bromide, magnesium bromide, magnesium chloride, potassium chloride, potassium bromide and zinc chloride, and water. The inorganic salt is present in an amount of at least 20% of the total composition by weight, with at least some of the salt existing in crystalline form at 20°C, to about 70% of the total composition by weight in crystalline form at 20°C. The ratio of water miscible solvent:water is in the range of 9:1 to 2:1.
Kao Corp. Patents Two-Part Hair Dye • US Patent No. 7,955,400 B2; Kao Corporation, Tokyo, has patented a two-part hair dye composition. The first part is comprised of an alkali agent and the second part is comprised of hydrogen peroxide.There is a nonaerosol type foamer container for discharging a liquid mixture of the first part and the second part as a foam, wherein the liquid mixture comprises the following components (A) to (D): (A) 0.1 to 5% by mass of an alkyl sulfate or a polyoxyalkylene alkyl sulfate; (B) 0.1 to 10% by mass of an alkyl polyglucoside; (C) 0.01 to 3% by mass of a dimethyldiallyl ammonium chloride-acrylamide copolymer or a dimethyldiallyl ammonium chlorideacrylamide-acrylic acid copolymer; and (D) 0.01 to 0.8% by mass of a higher alcohol. •
The method is comprised of applying to the hair a pre-treatment composition comprising a humectant and at least one conditioning agent; combining a color-altering composition and a developer composition to form a mixture; applying the mixture onto the hair; removing the mixture from the hair; washing the hair with a shampoo composition; conditioning the hair with a conditioner composition; and applying a post-treatment composition onto the hair in order to inhibit color fading and/or impart both shine- and condition-enhancing properties. The posttreatment composition contains at least one conditioning agent and at least approximately 5% by weight of at least one oily component, based on the total weight of the post-treatment composition. The oily component is selected from the groups consisting of silicones, organic oils, synthetic oils and mixture thereof, according to the company.
happi.com
August 2011
Clinical Research Laboratories, Inc.
This is your business, and looks aren’t everything. That’s why you need Clinical Research Laboratories to substantiate your claims. CRL is today’s fastest growing bioinstrumentation testing facility. We can take you step-by-step through the claims support process including study design, study initiation, and data analysis resulting in the most accurate, timely, and cost-effective testing solutions. State-of-the-art facilities, complete reports, and the confidence of a proven track record with clients big and small. That’s the beauty of CRL.
Clinical Research Laboratories, Inc. 371 Hoes Lane, Piscataway, N.J. 08854 Tel: (732) 981-1616 Fax: (732) 981-0520 www.crl-inc.com
International
UNILEVER OPENS DEODORANT FACTORY IN MEXICO •MEXICO: Unilever has opened a deodorant factory in Morelos, Mexico. According to the company, the factory will accelerate growth in North and Central America—doubling the national production of deodorants, and will supply markets in Mexico, the US, Canada, Central America, the Caribbean and Colombia. The facility has its own solar energy production, water collection and recycling systems, and will be a model of sustainable practices for future plants built elsewhere, the firm said. With an initial investment of €100 million over a three-year period, the plant has the potential to produce more than half a billion units of aerosol-based products per year, the company said. President Felipe Calderon opened the new facility together with Unilever CEO Paul Polman. Sanofi Sells Dermik Derm Business to Valeant •CANADA: Sanofi has sold its Dermik dermatology unit to Valeant Pharmaceuticals International in a $425 million deal. Based in Mississauga, Ontario, Canada,Valeant is a pharmaceutical company that also sells consumer and OTC products, including Hissyfit, an anti-aging skin care line, Dr. LeWinn’s Private Formula, a premium skin care line, and Revitanail nail strengtheners (Renunail in the US and UK). Its stable also includes Private Formula International Holdings Pty Limited, a skin care company in Australia and New Zealand and Reef skin care in Australia. Dermik has a significant presence in the medical dermatology market in the US and Canada. Its portfolio includes therapeutic and aesthetic dermatology brands such as BenzaClin for acne and Sculptra, an injectable for facial wrinkles. The transaction includes Dermik assets, which consist of an aesthetic and therapeutic business in the US and 22 • happi
Canada, as well as an aesthetic business around the world with sales of $206 million in 2010. Also included is Sanofi’s Laval, Canada site, which includes Dermik’s manufacturing facility. Sanofi’s Canadian affiliate, SanofiAventis Canada, will maintain its operations in greater Montreal.
Sk:n Health Clinic Expands Acne Care Offerings •UNITED
KINGDOM: A trio of new anti-blemish products have been launched by sk:n, the UK skin health clinic. The products are being stocked at the 37 sk:n clinics and larger Boots Chemist shops across the UK. The collection is split into five treatment areas: cleansing and exfoliating, anti-aging, anti-blemish, corrective, and repair and protect and will form part of Boots’dermatological offering which currently features brands including Vichy and Avene. Thee products include Blemish Control Lotion for when spots are inflamed; Intense Spot Lotion, a pocket sized dispenser to treat blemishes on the go; and Maintenance Serum for when spots are under control. With more than 36 clinics nationwide, sk:n was stablished in 1990.
New Zealand’s Trilogy Skincare Find US Distributor •NEW
ZEALAND: Natural beauty retailer Beautorium announced an agreement to be the US distributor for Trilogy, a New Zealand-based natural skin care brand. Prior to the deal, Trilogy had previously handled the US distribution of its products internally.
P&G Files Suit Against Luhns •GERMANY: The Procter & Gamble Company has filed a lawsuit against Luhns GmbH, a private-label manufacturer and distributor of hand dishwash liquids. happi.com
Filed in the District Court of Düsseldorf, Germany, the lawsuit alleges that Luhns is violating P&G’s intellectual property by manufacturing and selling certain Magnum private label hand dish wash detergents to a retailer in the UK and Northern Ireland. According to P&G, Luhns’ dish detergent products, specifically the bottle shape and its overall product appearance, infringe P&G’s European Community Design Rights relating to its Fairy Hand Dish Washing liquids. The lawsuit seeks to stop Luhns from violating P&G's intellectual property and selling the infringing products. “P&G has made significant investments in the innovations behind our Fairy hand dishwashing liquids. We take the intellectual property rights protecting these innovations very seriously.” said Deborah P. Majoras, chief legal officer, The Procter & Gamble Company. “By filing a lawsuit against Luhns we are taking steps to protect this investment, ensuring that consumers are not being confused.”
Jean Patou Finds New Home At Designer Parfums •UNITED
KINGDOM: Designer Parfums has completed its acquisition of the Jean Patou business from P&G Prestige. The move is in line with Designer Parfums’ global strategy to develop and distribute iconic luxury fragrances and maximize the potential marketing opportunities across a wider marketplace, according to the company. “We will re-affirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses,”said Designer Parfums’ managing director Dilesh Mehta. Designer Parfums, part of the Shaneel Enterprises Group, currently owns or licenses Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth.• August 2011
COLOR COSMETICS
SUNCARE
GIVE YOUR FORMULATION STAR APPEAL! Strong hold as well as flexibility in high and low VOC hairstyling formulations with the new Baycusan® C 1008 Extraordinary SPF-Boosting effect in water-resistant suncare products with Baycusan® C 1000
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P O LY U R E T H A N E S F O R C O S M E T I C S
Bayer MaterialScience AG, 51368 Leverkusen, Germany · 49800
HAIRSTYLING
Marketing News
J.LO’S LOVE & LIGHT SHINES BRIGHT AT HSN LAUNCH • HSN continued its role as an innovative
ibly more shine and smoothness to hair with every brush stroke.The brush’s uniquely designed jet delivers a stream of active ions to the hair to instantly restore irresistible shine, and tame frizz and flyaways for touchable smoothness, according to the company.
force in the prestige fragrance industry with the successful debut of Jennifer Lopez’s Love & Light fragrance. Lopez made a live guest appearance on the network to launch her latest scent–and it was one of the most successful launches of her branded fragrances, selling more than 51,000 units. During the premiere hour of the launch of Love & Light, Lopez said,“I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans.” Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim. Lopez’s mom also surprised viewers with a special appearance, sharing personal stories and anecdotes from her daughter’s childhood.
• Johnson & Johnson has entered into
an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil, becoming the eighth and final FIFA World Cup Sponsor. With this sponsorship, Johnson & Johnson will be the exclusive and official healthcare sponsor, with the ability to activate across its businesses, including its consumer products, such as oral, sun, skin and wound care products. In addition, J&J will receive exclusive global marketing rights related to the FIFA Confederations Cup Brazil 2013 and 2014 HSN’s latest celebrity fragrance success is Love FIFA World Cup. “The FIFA World Cup unites people of all & Light by Jennifer Lopez. cultures, ages and socioeconomic levels like • Payless ShoeSource is rolling out a new teen brand, Brash, no other event, and we’re excited to tap into this passion and reach which in addition to footwear and accessories, will include beauty to further impact health and wellness around the world,”said Brian items. Debuting in early this month, the beauty products will in- Perkins, corporate VP, corporate affairs, Johnson & Johnson. clude fragrances and makeup items like lip stain and eyeshadow “Through this sponsorship, the company will be able to reach new roller balls. All are designed to be“styled and collaged together to professionals and consumers and deepen our commitment and create a unique and edgy look,” according to the retailer. Beauty connection to the people and communities we serve.” items will start at $3, the company said. Payless has tapped musical artist Sierra Kusterbeck, lead singer • SC Johnson and the Frank Lloyd Wright Foundation have of alt-rock band VersaEmerge, to serve as the Brash Girl. She will formed a long-term loan agreement for the company to display a be the face and voice of the new exclusive-to-Payless brand. collection of artifacts highlighting Frank Lloyd Wright’s influence To support the new brand, Payless is launching brashgirl.com, on families and the home. The agreement marks a new chapter in a special website dedicated to the new brand and featuring the full the Johnson family’s long history with the visionary architect. Beshoppable collection, as well as background information on ginning in spring 2012, the 125-year-old company will exhibit a Kusterbeck. collection of Wright’s objects and memorabilia including drawings, models, furniture, fixtures, photos, personal effects and more. The • Braun, part of P&G Beauty and Grooming, is bringing the exhibit will be open to the public, free of charge and will be housed Braun Satin Hair brush to the US. The brush, which combines in Fortaleza Hall on SC Johnson’s global headquarters campus in Braun’s Active Ion Technology with its seamless bristle technology, Racine, WI. has been a huge success in Europe, according to John Doherty, “We are thrilled to have this collection and open it up for exNorth America Braun business leader. It debuted on QVC. hibit,” said Fisk Johnson, chairman and CEO of SC Johnson.“We’re “Braun remains committed to providing consumers with so pleased to bring this treasure to Racine and to continue our famhealthy hairstyling options. We’re pleased to be able to meet this ily’s long legacy with Wright.” consumer need in both the US and globally,”Doherty said. The first building Wright designed for the Johnson company was The active ion technology was designed to instantly deliver vis- the Administration Building in 1936, followed by the Research Tower 24 • happi
happi.com
August 2011
7575 Fulton Street East Ada, Michigan 49355-0001 800-879-2732 www.accessbusinessgroup.com
With their proven expertise, our diverse, talented people do the job with maximal efficiency. The average employee has worked at Access for over 14 years producing OTC-quality powders, liquids, aerosols, lotions and creams. In fact, at Access our skills are of such a high level, we attract more and more demanding customers. Let us match our skills to your needs. Visit www.accessbusinessgroup.com. Or call 800-879-2732 to arrange a tour of our facilities.
Everything is state of the art—especially our people.
All you need is Access.
Marketing News
Frank Lloyd Wright
in 1944. Today, Fortaleza Hall, where this collection will be housed, features a Frank Lloyd Wright Library and Reading Room which houses a collection of more than 800 items including books on Wright and his career, drawings, blueprints, letters and photos. Currently, thousands of tourists and Wright enthusiasts visit SC Johnson’s headquarters each year to see Wright’s renowned designs.
• Seventh Generation has linked up with other like-minded companies in a special promotion for back-to-school time. The green cleaning company is partnering with food companies Annie’s Homegrown, Stonyfield YoKids and Honest Kids to en-
courage families to toss their brown bags by offering a free Kids Konserve lunch sack with the purchase of participating products.
• Edge Shave Gel and the Ultimate Fighting Championship (UFC) announced a partnership to identify fighters on the“Edge of Greatness”and give them the chance to be an official spokesman for Edge Shave Gel. Under the leadership of former two-division UFC champion BJ Penn, four rising UFC stars will compete for the public’s endorsement to become the next face of Team Edge. Competing for the yearlong Edge sponsorship are Phil “Mr. Wonderful”Davis, Chad“Money”Mendes, Michael“Mayday”McDonald and Brian“All American”Stann. To help Edge decide who should be the next face of “Team Edge,”UFC fans were asked vote at www.edgeshave.com/UFC.The fighter with the most votes will be sponsored by Edge, helping propel him one step closer to the“Edge of Greatness.” The UFC partnership is an outgrowth of the recent launch of the“Edge of Greatness”initiative, a program Edge officials describe as a commitment to empower men by giving them an edge in life –both by offering the best possible morning shave to get ready for the day ahead, and by providing the tools guys need to fulfill their ambitions. In June, the “Edge of Greatness” campaign launched
Some people would go to any lengths to diminish the signs of aging.
breakth rough i ngredien the res ts; ult of chemis and natu try ral cur iosity.
Marketing News
with the unveiling of a billboard in New York’s SoHo neighborhood, donated by Edge and designed by up-and-coming student artist Anthony Morton.
•The Clorox Company previewed its plans to launch a new mobile product ingredient application and website that will give consumers immediate access to product ingredient information while they shop or whenever they need it. The new tools will be available later this year and will give consumers information at their fingertips, including easier, on-the-go access to Clorox’s Ingredients Inside information by offering content and functionality optimized for mobile device use. In addition, the mobile application, focused initially on iPhone users, will allow consumers to use their smart phones to scan a product UPC code and be taken instantly to that product’s ingredient listing. • Mary Kay Inspiring Stories is the beauty company’s new program created to give women nationwide the once-in-alifetime opportunity to be flown to Hollywood and produce documentaries that inspire, educate, and create a national conversation about the issue of domestic violence.This month, the selected participants for the Mary Kay Inspiring Stories project will head to
Hollywood, CA to work together for seven days to create, produce, and direct three documentaries that share inspiring and moving stories of women affected by domestic violence.The documentaries will educate the public on ways to end domestic violence. “Mary Kay has always been about enriching women’s lives, and being a champion for causes that affect women,”saidYvette Franco, vice president, Mary Kay, Inc.“Over the years, we’ve been proud to raise awareness and take action on important issues like domestic violence and we’re proud to continue in that tradition through Mary Kay Inspiring Stories.” The films will premiere in late September, on the cusp of National Domestic Violence Awareness Month. Following the premiere and throughout the month of October, people across America will have the chance to view, vote and support the documentaries online at http://www.MaryKayInspiringStories.com.The film crew that captures America’s vote will have a $20,000 grant given to a domestic violence shelter in their name from the Mary Kay Foundation. To further efforts to combat domestic violence, consumers can join Mary Kay in its worldwide efforts to change the lives of women and children through the purchase of Limited-Edition Beauty that Counts Mary Kay Creme Lipstick. In the US, from Sept. 16-Dec.
At Lipo®, we call them scientists®. Nobody knows where the next big ingredient is going to come from. But at Lipo, we never stop looking for it. So along with formulating technologies and platforms that help companies use it, our scientists go to great lengths—and depths—to find the next big idea in skincare, haircare and color cosmetics. After all, beauty may be only skin deep, but at Lipo we dare to look beneath the surface.
BEAUTY IS OUR SCIENCE® www.lipochemicals.com
Marketing News
15, 2011, $1 will be donated from the sale of each shade—Give Dreams, Give Hope and Give Joy— to the Mary Kay Foundation in its efforts to end domestic violence.
•The National Eczema Association (NEA) has awarded MD Moms’ Daily Skin Protection Moisturizing Balm, fragrance-free
Products from MD Moms have earned the NEA Seal of Acceptance.
Daily Skin Protection Moisturizing Balm, Gentle All-Over Clean Hair and Body Wash and fragrance-free Gentle All-Over Clean Hair and Body Wash its NEA Seal of Acceptance. Products eligible for the NEA Seal of Acceptance are those that have been created or intended for use by persons with eczema or severe sensitive skin conditions and that have satisfied the NEA Seal of Acceptance Criteria.
Olay, Secret and Venus.“That’s why we created My Beauty Adviser—to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal.” Jonathan Glanz, founder of Densebrain, Inc., called the app a “departure from the classic branded content feed.”He said it provides“truly relevant information to consumers in an easy to consume way that really connects with their needs.” Specifically, a browsing feature allows users to learn about products, read and write reviews and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page. Voice and barcode scanning uses advanced technology for instant access to products and content within the application.Voice Scan will direct to magazine articles and help start the product search. Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles. In addition, My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual’s needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products. My Beauty Adviser magazine is an educational tool that offers access to exclusive content from top beauty reporters and bloggers. It will be updated monthly.
• Europe’s “beauty ritual for all hair types,” Orofluido, is about to expand its offerings in the US. According to the Colomerowned hair care company, the products contain not one, but three exquisite oils—argan, cyperus and linseed. The successful brand, which currently boasts four additional shine products (shampoo, conditioner, mask and shine spray) in its overseas market, is adored by European beauty editors and has scored a bevy of beauty award nominations and wins. Now, the SKUs are available in the US.
• P&G Beauty & Grooming has rolled out My Beauty Adviser, a new application for iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, CoverGirl, Olay and Pantene have joined forces to create the free app that provides consumers with an exclusive virtual beauty experience. Developed by Densebrain, Inc., My Beauty Adviser boasts an intuitive user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine, according to P&G. “Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want,”said Kevin Hochman, marketing director for 28 • happi
• Armaly Brands’ Brillo sponsored an art competition at the Ohio State Fair this year. Participating artists and contestants received up to 720 Brillo Steel Wool Soap Pads to create art pieces using the iconic cleaning pad, which were on display at the fair. • Head & Shoulders has tapped actress Alyson Hannigan as the brand’s official female ambassador, joining two-time Super Bowl champion Troy Polamalu, and Minnesota Twins All-Star catcher Joe Mauer. Hannigan is part of a fully integrated campaign targeting female consumers that broke in July. And beyond giving women advice on how to get great looking hair, Hannigan will team up with consumers to create The Good Girlfriend Guide, an e-manual of positive girlfriend to girlfriend advice that tackles everything from beauty faux pas to relationship blunders. To rally consumers behind their mission, the actress is urging women across the country to visit the Head & Shoulders for Women Facebook fan page where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers will have their advice published in The Good Girlfriend Guide and five lucky women will be chosen to attend an exclusive, all access VIP e-book launch with Alyson in Los Angeles
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August 2011
Marketing News
this November.
• Eucerin has unveiled its new Skin Health Cost Calculator as part of the brand’s Skin First Movement and commitment to educating Americans about the importance of treating their skin care more like health care. The Eucerin Skin Health Cost Calculator is being billed by the Beiersdorf brand as a first-of-itskind tool to help consumers understand the Alyson Hannigan is part of an integrated financial benefits of campaign for Head & Shoulders products. good skin care habits by quantifying the medical costs their skin health habits can have throughout their lifetime. According to Catherine Lair, marketing director, Beiersdorf, Inc., the Eucerin Skin Health Cost Calculator is the brand’s“latest step toward ensuring that women see their skin as a priority in maintaining their overall health by emphasizing the financial, emotional and practical benefits of nurturing the body’s largest organ.” Created in collaboration with Eucerin Skin First Council member and leading pharmacoeconomic expert, Rajesh Balkrishnan, the calculator sheds light on the staggering expenses associated with poor skin habits. In fact, most people do not realize that unhealthy skin is expensive, costing Americans more than $40 billion per year, or $400 per person. Over a lifetime, the average amount spent on skin care issues and problems can be as high as $100,000. “With the Eucerin Skin Health Cost Calculator, we are able to show Americans that it pays to have good skin health, both literally and figuratively,”said Balkrishnan.“The sooner you put your skin first, the less you’ll have to pay for skin recovery and the higher your quality of life will be.” To tabulate Skin Health Cost scores and related dollar amounts, the Eucerin Skin Health Cost Calculator takes into account various skin health related habits, such as moisturizing and cleansing daily, smoking, and SPF use. The tool walks consumers through a series of questions and provides a score and suggested products at the end. • Phase IV of Sebastian Professional’s What’s Next Awards has come to a close with Sarah Merrie of Hollywood’s Hairroin Salon named the winner. As the What’s Next Awards winner, she will join Sebastian Professional styling team backstage at NewYork Spring ‘12 Fashion Week where her shining styling abilities will take the runway by storm. • TreSemme was the official sponsor of Mercedes-Benz Fashi30 • happi
ion Week Swim 2012, July 14-18 in Miami. The brand highlighted its Fresh Start Collection of dry shampoos interactively throughout the week with a swimwear sponsorship, sampling, exclusive social media content and other activities. For the third consecutive season, TreSemme sponsored Mara Hoffman’s show. At the TreSemme Cabana, guests were treated to a sneak peek at the latest innovations featured in the Fresh Start Collection and samples of TreSemme Fresh Start Dry Shampoo. VIP guests were able to beat the heat inside The Raleigh Hotel at the Mercedes-Benz Star Lounge Suite.TreSemme stylists were also on hand at the “Top Down Pony Up” hair bar to create complimentary polished ponytails and summer ‘dos, helping guests stay and look cool despite the summer heat. TreSemme provided fans with exclusive behind-the-scenes content available on TRESemme.com, as well as the TreSemme Facebook,YouTube and Twitter pages.
• Veet has created the “28 Days of Beautiful” Facebook application as a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol—a panel of three celebrity experts in the fields of fitness, fashion and beauty, respectively.The name of the application is a nod to the brand’s newest product launch, Veet Ready-to-Use Wax Strips for Face and Body, which provide up to 28 days of smoothness. The app is formatted as a month-long calendar offering one tip, trick or value-special per day as revealed through a virtual peel off tab, which replicates the actual look and functionality of the EasyGrip tab on the new Readyto-Use Wax Strips. • Wen by Chaz Dean wants to know how Wen has changed consumer’s lives in its new“Show & Tell Us Your Wen Hair Story” contest. Consumers were asked to upload a photo on Facebook in June and tell their hair story for a chance to win a trip to LA, a hair makeover, lunch with celebrity stylist and WEN creator, Chaz Dean, and a $500 gift card.
• Palm Beach Beauté announced that it has entered into an agreement with Wilde Cosmetics GmbH under which Palm Beach Beauté will exclusively distribute the Monteil Paris brand in the US. The renowned French skin care and fragrance brand, founded in 1936 by fashion designer Germaine Monteil, was acquired by the German cosmetic company Wilde Cosmetics GmbH in 2006. “The Monteil brand is a perfect complement to our growing portfolio. We know we are partnering with a respected leader in the international beauty arena,”said Harold Ickovics, president and CEO of Palm Beach Beauté. • L’Oréal USA relaunched Makeup.com with a fresh new look, a team of experienced contributing writers and plans to become the BBF (beauty best friend) of its readers, according to the cosmetics maker, which acquired the URL in 2009. To providing
happi.com
August 2011
Marketing News
an authentic, editorially independent site, L’Oréal USA has Simmons, nationally renowned relationship expert—to start a teamed up with Federated Media to outsource the editorial con- movement of“nice.” Secret is also partnering with PACER’s Natent of Makeup.com to writers and beauty bloggers. New con- tional Bullying Prevention Center by donating a portion of proceeds tent is posted daily, including feature stories, blog posts, slide from select Secret Clinical Strength purchases to it’s prevention efshows,“how to” videos, beauty news, tips and tricks and con- forts. To spread the word, Riley will participate in Facebook Q&A sessions on the Mean Stinks page as well as appear in print adverversational starters. The new site will be under the direction of consulting editor tising that helps support donations to the center. • Ellen Seidman, formerly deputy editor at Glamour where she oversaw beauty coverage, and editor Ayren Jackson-Cannady, formerly a beauty writer for various women’s magazines including Redbook, Glamour, Real Simple and Fitness. “Our brand strategy for Makeup.com is to speak to women as only their beauty best friend can,” said Farrah Linden, corporate media manager, L’Oréal USA. “We want to stimulate their beauty lives and encourage them to fearlessly step up to the‘new’and dare to be just a bit more adventuresome. Our Personal Care Contract brand tone is one of a best friend; we are playManufacturer offering Custom ful, encouraging and in-the-know.” and Private Label Formulations.
Your Product Idea. Created by Us. Developed for Her.
• Estée Lauder is Tweeting. According to the company, the brand will connect to consumer from its New York City headquarters, offering behind the scenes photos from shoots and sharing tips from creative makeup director Tom Pecheux.
• Divine Skin Inc. plans to release a new oral analgesic intended to compete over the counter brands such as Tylenol and Advil and generic aspirin. The company plans to begin shipping upon final authorization by the Drug Enforcement Administration. In the US alone, manufacturers’ revenue from internal non-narcotic analgesics, antipyretics, antiarthritics, and anti- inflammatories, including salicylates and acetaminophen, totaled $2.4 billion in 2009, according to an August 2010 report published by the US Census Bureau. • In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit Fox show“Glee,”and Rachel August 2011
Small to Large Flexible Production and Filling &DSDELOLWLHV 6SHHG WR 0DUNHW ([SHUWV &XVWRPHU 6HUYLFH 3URPLQHQW 5HVHDUFK DQG 'HYHORSPHQW &KHPLVWV ,QJUHGLHQW DQG 'HYHORSPHQW *XLGDQFH *OREDO ([SRUWLQJ DQG ,PSRUWLQJ 6XSSRUW 27& DQG &RVPHFHXWLFDOV 3DUDEHQ 3KWKDODWH DQG 6XOIDWH )UHH 1DWXUDO 2UJDQLF &KLUDOO\ &RUUHFW 1R $QLPDO 7HVWLQJ 3DWHQWHG ,QJUHGLHQW 7HFKQRORJLHV (VWDEOLVKHG DQG 6WURQJ &RPSDQ\ )RXQGDWLRQ since 1989
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happi.com
happi • 31
Regulations
COUNCIL RESPONDS TO FDA ACTIONS ON SUNSCREENS • With the Food and Drug Administration's release of the Final Sunscreen Monograph this summer, Farah Ahmed, chair, Sunscreen Task Force, Personal Care Product Council, issued the following statement: “FDA’s recognition today of the important role sunscreens play in protecting the public not only from sunburn but also from skin cancer and premature aging due to the sun is a very significant victory for public health. The role of sunscreens in protecting against this sun damage are widely acknowledged within the medical and scientific communities, and we’re very pleased the agency has taken this critical step. “Sun exposure is cumulative and the greater the exposure, the higher the risk to all skin types of developing signs of premature skin and/or certain types of skin cancer. Skin cancer is the most common of all cancers in humans, and skin cancer rates in all races are rising in the US.This ruling will help further educate consumers about the importance of using sunscreens as part of an overall sun protection regimen. “We are also pleased that FDA reaffirmed there are no safety issues with any of the sunscreen active ingredients, including nanoscale titanium dioxide and zinc oxide. The agency confirmed that it evaluated available scientific literature, tested sunscreen nanoscale ingredients and concluded they do not penetrate the skin. “We urge the agency to keep this rulemaking current and evolving to accommodate new scientific research that becomes available and enable companies to continue to innovate by producing products with higher SPFs, new effective ingredients, new dosage forms and even additional public health benefits. “In its Proposed Rule, FDA acknowledged that SPFs higher than 50 have been substantiated by independent clinical testing labs, and the results are validated and repeatable. We look forward to working further with the agency on this issue. Individual companies may also provide their own additional data supporting SPFs higher than 50.
CSPA Relocates Washington, DC Headquarters To New Space The Consumer Specialty Products Association (CSPA) is relocating its Washington, DC headquarters to a new office space, setting up operations at 1667 K Street, NW, Suite 300, Washington, DC 20006. Following more than a decade at its current location, CSPA has taken the opportunity to modernize its office space in the new location with updated facilities that will better serve CSPA and its member companies. The move, which presents a more cost-effective option follow-
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“We are evaluating FDA’s specified implementation period, but we are concerned about manufacturers’ability to make the required testing and labeling changes in only 12 months given the thousands of products on the market, the limited number of testing facilities, and the time needed to redesign product labeling. It is unusual for FDA to require such a short implementation period for a rule making of this scope. Manufacturers typically require at least two years to design and implement broad-scale, product-wide labeling changes. “The industry and the FDA share a mutual goal of ensuring that consumers are protecting themselves against the sun and are aware of the benefits sunscreen products provide.The labeling clarity the Final Rule provides will help achieve this goal.” More info: www.CosmeticsInfo.org
Safe Cosmetic Act Re-Introduced in Congress • It’s back! Lawmakers are calling for new regulations for the U.S. cosmetics industry. Recently, Reps. Jan Schakowsky, D-IL, Ed Markey, D-MA, and Tammy Baldwin, D-WI introduced the Safe Cosmetics Act to the House, which would give the FDA the power to regulate chemicals in cosmetics.The act would require that these companies phase out chemicals linked to cancer and birth defects, require complete ingredients lists and create health and safety standards for cosmetics. “The growing number of reports of serious health problems arising from the use of dangerous chemicals in personal care products shows a need to update our laws and protect men, women, and children from harmful exposure,”said Rep. Schakowsky.“Currently, manufacturers are not required to disclose all their ingredients on labels, and the FDA has no power to supervise the use of toxic chemicals in cosmetics. Americans are left in the dark about harmful mystery ingredients in personal care products; consumers deserve confidence that the products that they use will not hurt them.” Last year, the industry came together to successfully defeat the same bill. • ing the expiration of its existing lease, will keep the association within the same convenient vicinity its members currently enjoy. CSPA officially began operating from the new address on Aug. 1. Established in 1914, CSPA spent the early part of its existence operating and serving its members from New York before relocating to the Nation’s Capitol in 1974 when it was then known as the Chemical Specialties Manufacturers Association. Since that time, the association has added new programs and services and has grown to serve nearly 250 companies. More info: www.cspa.org
happi.com
August 2011
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Gleams & Notions
THERE’S NOTHING FISHY ABOUT THIS MATERIAL
I
to the power of serendipity, Norwegian salmon hatchery workers noticed that their hands became soft and felt smooth after exposing them to cold hatching fluid from the salmon. Healthy hands are unusual, as swollen, red chapped skin is the normal status of hands after long exposure to cold water. Scientists searched for the explanation for the smooth skin and eventually discovered an enzyme they called Zonase that helps the fish embryo get out of its eggshell. The eggshells consist of a tough, fibrous protein structure and the fish larva is not able to escape on mechanical power alone. This enzyme helps to digest the eggshell without harming the larva, thus allowing the fish to be born. This enzyme extract has been commercially produced by a Norwegian company called ABT (Aqua Bio Technology Asa). The trade name is Aquabeautine XL (INCI: Hydrolyzed salmon egg shell extract). In the US, it is available from Strategro International, West Orange, NJ. Although the material is animal derived, the larvae are not harmed—only the surrounding fluid is harvested.The concept N YET ANOTHER NOD
Harvey M. Fishman Consultant Harvey Fishman has a consulting firm located at 34 Chicasaw Drive, Oakland, NJ 07436,
[email protected], specializing in cosmetic formulations and new product ideas, offering tested finished products. He has more than 30 years of experience and has been director of research at Bonat, Nestlé LeMur and Turner Hall. He welcomes descriptive literature from suppliers and bench chemists and others in the field.
34 • happi
“Beauty” in motion? Salmon swim up river.
is similar to lanolin harvesting, where the material is removed from sheared sheep wool. The dead outer layer of human skin is shed before new skin can regenerate and emerge. Mechanical processes, such as brushing, or chemical means, such as acid exfoliates, which can damage the skin, have been used. It is claimed that the Zonase digests only the links between the dead skin cells, leaving the living cells untouched which makes this treatment selective, gentle and efficient. Aquabeautine XL contains the Zonase enzyme along with other proteins from the hatching fluid.The optimum use pH for it is 7.5, although it is still active at pH 5.0. In a basic emulsion formula, it has been stable in sealed containers at room temperature for three years. In vitro testing on reconstructed human epidermis showed that Aquabeautine XL was comparable to alpha and beta hydroxyl acids such as glycolic, lactic and salicylic acids within 24-48 hours of exposure. It does not have to be removed or inactivated like the acids. Other studies showed that it was non-allergenic, nonmutagenic, non-irritating and non-sensihappi.com
tizing on 100 subjects during six weeks. Some summarized advantages of this product are: • 100% natural and biodegradable derived from a sustainable source; • Biospecific exfoliant gives comparable results to hydroxy acids without skin irritation; • Moisturization, skin rejuvenation and soothing effect; • Safe and non-toxic; • Stable for years unlike other proteases; • Colorless and odorless; and • Suitable for wide range of cosmetics including sensitive skin products. The following formula illustrates the use of Aquabeautine XL
After-Sun Cream Gel Ingredients: %WT. Phase A Acrylates/C10-30 alkyl acrylate 0.25 crosspolymer Butylene glycol 3.00 Disodium EDTA 0.20 Part B Sesamum indicum (sesame) seed oil 2.00 Cetearyl isononanoate 2.00 Dicaprylyl carbonate 4.00 Dimethicone 0.50 Hydrogenated polydecene 3.00 Acrylates/acrylamide 2.00 copolymer (and) mineral oil (and) polysorbate 85 Part C Aquabeautine XL 3.00 Aloe barbadensis leaf juice 2.50 Procedure: Mix constantly. After acrylates/C10-30 alkyl acrylate crosspolymer is wet out and dispersed, add other phase A ingredients and heat to 60°C. In a separate container, heat phase B to 60-65°C and add to A. Cool to 35-40°C and add phase C. Adjust final pH to 6.5-7.0 with diluted sodium hydroxide. A preservative should also be added.• August 2011
EuroTrends
HAIR CARE MARKET LACKS LUSTER IN EUROPE
I
been a good year for the hair care category in the Big 5 countries of France, Germany, Italy, Spain and the UK. With the exception of the UK, which posted positive sales, all other countries experienced a loss in value terms. This is disappointing news in a market that seems to be awash with innovation and new product development, but perhaps it indicates that customers are just making cutbacks when it comes to their hair care and styling needs. T HAS NOT
Lacking in Bounce According to SymphonyIRI France, the hair care market there is not exactly full of bounce at present as sales slipped 2.8% in the past year to nearly $1.2 billion.The hair styling category fared even worse, dipping 4.3% to $382 million. Even sales of conditioners, normally an extremely popular sub-sector in France, fell 0.7% to about $262 million. But there was some light at the end of the tunnel as gains were made in the area of family shampoos, which put on an impressive 11% to $112 million. In terms of new product launches in France, hair repair treatments have experienced something of a revival and Phyto
Katie Middleweek Editor, European Cosmetic Markets European Cosmetic Markets is published monthly by HPCi Media Limited. It provides in-depth data and analysis of the European cosmetics and toiletries market. For subscription details contact HPCi Media Limited, Tel: (44) 0207 193 7447 • Fax: (44) 20 7549 8622
36 • happi
is one such brand that is focusing on this important trend with the launch of PhytoKératine. This range of three products, Reparative shampoo, Reparative conditioning treatment and Reparative serum, draws inspiration from the dermatological technique of Lipofilling with Kerato-Filler, an“intra keratin” fiber filler that reportedly helps restore the inner hair substance. The filler contains a combination of botanical keratin and hyaluronic acid, while the products also promise to work on the cuticle to even out the surface of the fiber in order to provide protection, with the help of botanical ceramides and pomegranate extract.Together, these four active ingredients act on both the inside and outside of the hair fiber to leave hair appearing more repaired and protected, according to the company.
Gold of Pleasure oils to give hair a super smooth appearance and to make it easy to comb and style without leaving an oily residue. The company says the first product strengthens the hair and gives it resilience while the second product has an anti-frizz effect and softens hair with its repairing properties. Marlies Möller advises that the two products should be used together for maximum impact.
Poor Condition According to industry body Unipro, sales within the Italian hair care market also fell 2.3% to $1.5 billion. Unipro says that hair care accounts for a 15.1% share of the total Bad hair year? Most countries in the Big 5 recorded lessthan-robust hair care sales
Repair Needed
in 2010.
The combined hair care and hair styling category in Germany also recorded a loss in value terms, sliding 0.9% to $2.1 billion in 2010, according to data from Symphony IRI Germany. However, the area of hair care on its own did inch up 0.3% to account for $1.1 billion while hair styling sales slid 1.8% to $584 million. Sales of hair colorants dropped 2.6% to $408 million. Also following on the repair theme when it came to new product development was Beiersdorf-owned brand Marlies Möller, which is extremely popular with German consumers. The new products for 2011, Daily Repair Rich Shampoo and Repair Oil Treatment, both contain passionflower and happi.com
August 2011
EuroTrends
Cielo Alto’s new Gel Ecologico
Volumiz-
zante Effetto Bagnato boosts volume.
Italian cosmetics and toiletries market. Shampoos, which are normally one of the most steadfast categories, also fell 0.4% to $650 million while masks and conditioners dipped 2.1% to $202 million. The biggest losses were recorded in the hair gels and waters sub-sector as it dropped 4.5% to
$95 million. The trend for volumizing hair was big news in Italy last year and Cielo Alto focused on this trend by bringing out products such as its new Gel Ecologico Volumizzante Effetto Bagnato to volumize and boost hair while styling it. A shampoo product launched in the same line is said to cleanse hair while giving a boost to even the finest strands. In other volumizing news, P&G brand Pantene rolled out its new Body & Volume line of six new volumizing items to remove all the residue from hair which can leave it feeling heavy and dull.
Retail Revival Figures from SymphonyIRI Spain have indicated that hair care sales fell 3% to $994 million in the past year. The sub-sector of shampoos fell 3% to $384 million, although volume sales for this product category did grow 3% due to the popularity of the largely affordable retail channel of supermarkets and hypermarkets. This suggests that Spaniards now prefer to buy their shampoos during their weekly outings rather than make a separate trip to the perfumery or drugstore. Protection and reparation are key features of a new range from Schwarzkopf (Schwarzkopf & Henkel) that is always a popular brand in Spanish hair care. Gliss Ultimate Repair introduced the new Liquid Hair Repair technology with a triple liquid 38 • happi
keratin formula to repair damaged hair and is available in four product variants. Using the shampoo and conditioner together is said to reconstruct the hair and reduce hair breakage by 95%. The range also includes a mask and a treatment that is applied to dry or towel dried hair without the need for rinsing. Meanwhile, fellow Schwarz-kopf & Henkel brand La Toja has entered the hair care market with its Capilar Spa range that uses thermal minerals from the island of La Toja, off the northwest coast of Spain. There are three new La Toja hair care lines, each consisting of a shampoo, conditioner and mask, Hydra-Brillo for shine, Reparación for damaged hair and Color for dyed hair.
Ruling the Waves Things were faring better in the UK as the combined hair care and hair styling markets put on a robust 5.3% to total nearly $1.8 billion in 2010, while volume sales fell 1.5% to nearly 510 million units, according to Kantar Worldpanel. Of the individual hair care categories, shampoo remained the largest, maintaining its 32% market share and growing 4.9% year-on-year while hair colorants, which command a 23.3% market share, grew 11%. The conditioner market remained steady at 21.7%, growing 1.2%, while women’s hairsprays grew 10.5% to take a 10% market share. Product development has been fast and furious during the past 12 months in the UK, with the main trend being the recreation of salon treatments at home. Following the launch of its first-to-market foaming home hair color, Kao Brands’John Frieda has launched three salon inspired products that the company claims are revolutionary and tackle three of the most common hair concerns—frizziness, root touch-up and volume boost. The new Frizz-Ease 3-day Straight by happi.com
Gliss Ultimate Repair’s Liquid Hair Repair has a triple liquid keratin formula.
John Frieda claims to be the safer alternative to permanent hair straightening procedures and provides a semi-permanent styling action that lasts for up to three days and against eight hours worth of humidity. The product features keratin and a heat-activated polymer technology. Sheer Blonde Go Blonder Controlled Lightening Spray meanwhile is said to be perfect for blending the roots between salon visits. Like the Frizz-Ease 3-day Straight styling spray, John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray is heat-activated. Lastly the brand has launched Luxurious Volume Anytime Refresher Spray, which provides on-the-go hair freshness and volume without the need to wash hair.
Hair Today, Hair Tomorrow? So it can be noted that while value sales have been dismal, this has not adequately reflected the levels of innovation in the hair care market in Europe. Indeed, there has been a great focus on repairing, nourishing and styling hair and it is clear that much research and investment has gone into this NPD. The hope is that if this innovation continues, consumers will have no choice but to start paying the price for all of this technology. • August 2011
REVOLUTION IN HAIR CARE
TILAMAR® – MOST INNOVATIVE POLYMERS
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to create a high performance range of unique and innovative TILAMAR® polymers. DSM‘s strong active ingredients, application suppport and knowledge of consumer needs and trends helps ensure that hair care manufacturers can create successful products. Create YOUR advantage from OUR experience.
News from Latin America
NATURA’S NEWEST PRODUCT LINE FOR GRANDPARENTS AND KIDS
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to its recent sensual product launches for men and women, Natura is introducing a new range for grandparents and their grandchildren. The line, Natura VôVó (grandfather/ grandma), includes two perfumes for men and women, liquid soap, body moisturizer to soothe older skin and a massage cream for hands and arms to promote more physical and emotional contact between grandparents and grandchildren, according to Natura. The line includes an “Album of Our Memories,” which lets grandmas and grandpas show their grandchildren how the family tree branches out, along with stickers and envelopes designed to inspire the memories through olfactory memory. N SHARP CONTRAST
Wheaton Brasil Acquires Plastclean Wheaton Brasil, the largest manufacturer of glass flasks for perfumes and cosmetics in Brazil, has acquired Plastclean’s flask decorating operations for perfumes and cosmetics in a $25 million deal. Wheaton Brasil’s sales have risen 30% this year, according to Renato Massara, commercial director, Wheaton. This acqui-
Here’s a look at Natura VôVó for him and her. The line includes soaps, moisturizers and fragrances.
sition nearly triples the company’s decorating capacity and consolidates its position as both a national leader, and as one of world’s largest companies in this segment.
Chanel Flasks for Brazilians Meanwhile, SGD, the French manufacturer of glass for the pharmaceutical and perfume industries, announced that it would produce premium packaging in Brazil, using technology imported from Germany and Italy. SGD will invest $44.2 million in its plant in São Paulo and double its production capacity from 1 million to 2 million units a day in 2012.
Neymar Signs with Baruel
and the Women Channel.
Neymar, the young football player on Santos (São Paulo) and a member of the Brazilian national team, has signed a one-year contract with Baruel to promote its personal care products. Baruel’s Tênis Pé has been the leading foot deodorant brand in Brazil for more than 20 years. This agreement is valid through the 2012 Olympics and includes participation in commercials and events.
She has her own website, Cosmeticos BR and can be
A Risqué Fashion Week
reached at
[email protected]
Big Universo (Orion Cosméticos), Brazil’s
Sueli Ortega Correspondent Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website
40 • happi
happi.com
No. 1 nail polish, is the official sponsor of Fashion Week, the largest fashion event in Latin America. The spring/summer edition of Fashion Week gave audiences a sneak peak at the spring/summer collection of Risqué nail polishes, which will be launched in October. The shades complement the look of all models during the seven days of parades. In other news, Big Universo sponsored the 15th edition of the LGBT Pride Day in São Paulo. The event held this year on June 26, featured a 24-foot long float with music provided by a group called the Electric Trio.
New Packaging Plant in Chile BO Packaging, the Chilean producer of recyclable packaging, will invest $70 million to set up a plant in Ponta Grossa (PR). The two-phase project includes a leased structure of 7,000 square meters and, later, the construction of another facility on a 100,000 square-meter space.
Bertin Sells Beauty Unit After more than two months of negotiations, J&F Participacoes Financeiras acquired several brands from Bertin’s Hygiene and Cleanliness. With the transaction, valued at $ 350 million, J&F now owns brands such as Neutrox, OX, Francis, Hydratta and Phytoderm, Kolene and Karina, August 2011
News from Latin America
encompassing more than 600 SKUs.
Progressive Goes Natural Glamour Rubi Restructuring—a product of the Brazilian brand Cadivel, which is present in 30 countries—was nominated for the GreenBest Award, a national prize of sustainability. The product was tapped for including in its formulation the active sugarcane cysteine, derived from sugar cane and cysteine, a sustainable alternative to replace the progressive brush, which is made with aggressive assets for smoothing, as the tioglicolate and the hydroxides.
“The goal is to increase extensively our market presence and transform SLB to become the main choice of preservation for the Brazilian formulators, as we did in other countries where Sharon products are used,” said Assaf Burstein, executive director
Sharon Laboratories Ltd. For the past several years, Sharon Laboratories’ product line has been distributed in Brazil by quantiQ, which has offices, labs and distribution facilities throughout the country. •
Jequiti Adds Sean John Jequiti, a direct sale company by SS Group, has launched its first international scents, Unforgivable and Unforgivable Woman, by Sean John Fragrances from Aramis and Designer Fragrances. The perfumes, developed by American rapper Sean John, will be produced in Brazil by Lange Cosmeticos. For Lasaro do Carmo Jr., president of Jequiti, the aim of selling international brands is to increase the attractiveness of the portfolio with a unique product and from a respected brand such as Sean John Fragrances. “We always have an open eye on innovation and worldwide perfumery trends. With this exclusive novelty, we want to expand our share in this segment with premium brand perfumes,” said do Carmo. “Unforgivable is already a success abroad and we are sure it will be a success in Brazil,”he added. Brazil is the No. 1 market for global fragrances, with sales of $6 billion in 2010, representing a growth of 33% over the previous year, according to Euromonitor.
Sharon Enters Brazil Sharon Laboratories, a preservative supplier with global headquarters in Israel, has opened a subsidiary in Brazil.The plant, located in Indaiatuba, São Paulo, will produce mixtures of preservatives for the cosmetic industry in Brazil and eventually for the entire Latin American region. August 2011
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Anti-Aging & Cosmeceutical Corner
CYTOMIMIC TECHNOLOGY
K
EEPING THE SKIN HEALTHY has become a multi-billion dollar business, with every major consumer health care organization investing in new methods and technologies to help maintain that youthful look. Younger looking skin is the holy grail of the beauty industry. This column will briefly examine a new bioelectric anti-aging technology and its application to developing novel products. Skin care scientists at Johnson & Johnson have perfected the use of bioelectricity in healthcare to see how it might be used in a beauty product. The theory is very basic. As we age, the levels of bioelectricity decline in our skin, causing a reduction in the production of collagen and elastin, two of the essential components of healthy, youthful-looking skin. After many years, this can result in the appearance of fine lines, dark circles, eye-folds, under-eye bags, upper eyelid puffiness and uneven tone. Cytomimic is J&J’s trademark for a proprietary technology designed to mimic the body’s own
Navin M. Geria VP-R&D SpaDermaceuticals Navin M. Geria is vice president of research and development for SpaDermaceuticals, Martinsville, NJ. He has more than 30 years of experience in the personal care industry and was previously with Pfizer, Warner-Lambert, Schick, Bristol-Myers and, most recently, LeDerma Consumer Products Laboratories. He has earned over 15 U.S. patents, has
Improved cell activity can make all the difference in younger looking skin.
bioelectricity. In topical treatment, it helps optimize cell-to-cell communication at the surface level of the skin, and helps rebuild and restore youthful appearance. This column will examine salient features of this technology and its anti-aging skin benefits.
been published in cosmetic trade magazines and
industry events.
Bioelectricity and Communication
E-mail:
[email protected]
Bioelectricity is an aspect in all living
has been both a speaker and moderator at cosmetic
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things, including all plants and animals. It is electric potentials and currents produced by or occurring within living organisms. Bioelectric potentials are generated by a variety of biological processes. In humans, bioelectricity is the body’s electric signaling process that directs physiological activities at the cellular level. As such, biological cells use bioelectricity to do work, trigger internal changes or some metabolic energy, and August 2011
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SYN -Peptides for visible results D SM Nutritional Nutritional Products, Products, LL C DSM LLC 4 aterview Bou levarrd, Parsippany Parsippany NJ 0 7054-1298 455 W Waterview Boulevard, 07054-1298 Phone: 1-800-526-0189 1-800-526-0189 www .unlimitednutrition-na.dsm.com www.unlimitednutrition-na.dsm.com Nor th American American distributor: distributor: C ENTERCHEM, INC. North CENTERCHEM, 20 Glover Glover A venue, Nor rwalk, CT 068 50 Avenue, Norwalk, 06850 Phone 203-822 203-822 9800, 9800, Fax Fax 203-822 203-822 9820 9820 EE-mail:
[email protected] -mail:cosmetics@cen nterchem.com www.centerchem.com www.centerchem.com www .dsmnutritionalproducts.com www.dsmnutritionalproducts.com
D SM’’s portfolio portfolio off inno vative sy nthetic peptide re p art o ur DSM’s innovative synthetic peptidess a are part off o our P entap a harm sskin kin ccare are br and. FFour our u nique ingr edients en able Pentapharm brand. unique ingredients enable the creation creation off effective effective anti-ageing anti-ageing products. p oducts. Select a peptide pr ffor or yyour our sspecific pecific need or ccombine ombine them m tto om aximallyy en hance sskin kin maximally enhance ar chitecture. Ou e cclinically linical a ly proven, proven, pr eservativearchitecture. Ourr peptide peptidess ar are preservativeffree ree and a e asy tto o fformulate. ormulate. easy
Anti-Aging & Cosmeceutical Corner
to signal one another through cell-to cell communication. For example, nerve cells use electric pulses to carry information from the brain throughout the body. Cells that make up muscle use similar currents to contract together to produce movement. This innate electrical signaling system regulates bodily functions from the cellular level by using the movement of ions with a small positive or negative electrical charge to create concentration gradient and consequently an electric potential gradient. An asymmetrical concentration of these ions inside and outside of a cell is what causes an electrical gradient between cells, and hence electrical potential. Since cells are closely located next to each other, the development of this electrical gradient by one cell will affect its neighboring cell and thus electrical signals can be passed from
one cell to another. Bioelectrical signals generally range in strength from one to a few hundred millivolts.
How It Works Bioelectricity is the body’s native electrical signaling process that helps direct physiological activities at the cellular level, such as skin’s own rejuvenation process, when applied topically. As we age, bioelectrical signals naturally diminish which can result in decreased cell-tocell communication, production of essential proteins such as collagen and elastin, and in healing abilities. This then results in fine lines and wrinkles, loss of firmness and sagging skin. Micro particles of zinc and copper are formulated in a unique delivery system that helps stimulate the body’s own rejuvenation process. When activated by moisture,
these energized micro-particles act as “miniaturized batteries” that help jump start healthy skin function. These microparticles stay on the skin surface and mimic the body’s native electrical signals to rebuild and restore youthful looking skin.
Clinical Studies Results demonstrated improvement of the skin’s appearance within minutes of application: improved cell activity, evidenced in vitro by enhanced expression of collagen and elastin, accelerated improvement in reducing the signs of aging, even in the delicate skin around the eyes, improved skin texture, firmness and radiance, demonstrated anti-inflammatory activity to address a potential cause of aging. It can be applied to a number of categories beyond the anti-aging skin care arena. This could potentially include color cosmetics, lip care, diabetic skin care, OTC allergy eye relief and wound care. Products on the market that are already using this technology include Neutrogena Revitalizing Lip Balm SPF 20, Neutrogena Clinical Anti-aging Booster Serum, RoC Brilliance Anti-aging Face Primer and RoC Brilliance Eye&Lash Primer.
Conclusion While the concept of bioelectricity in wound healing is well established among the scientific and dermatologic communities, first-generation electricity-based antiaging products have been limited to patches and battery-operated portable devices. We have now seen how the power of bioelectricity helps improve skin rejuvenation. This proprietary technology delivers energized micro-particles combining zinc and copper in a topical formulation that helps stimulate the skin’s own rejuvenation processes by mimicking the body’s own bioelectrical signals. •
Reference J. Chantalat, J. Sun, J&J, scientific poster and press, 69th Annual AAD meeting, Feb. 4-8, 2011. 44 • happi
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August 2011
Distinctive® Phytostem Edelweiss is an adaptogenic plant stem cell ingredient designed to target wrinkles by reducing wrinkle depth. Pure, preservative-free 20% Edelweiss Meristematic Cells in glycerin Contains rare plant Leontopodic Acids with adaptogenic antioxidant activity Delivers anti-aging skin protection via anti-collagenase and anti-hyaluronidase activity Clinically shown to reduce wrinkle depth by 15% in 20 days of treatment
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Human Capital Management
HERE’S A WAY TO REDUCE THOSE HIRING MISTAKES
M
AKING SURE that your company hires the right person is better accomplished when your hiring team is properly prepared and aligned for it. Failure to do so causes you to get the wrong people, reduces your company's effectiveness, and requires costly measures to pay for the hiring mistakes. A few steps can help your company to avoid these mistakes and get better quality hires from the start by preparing your hiring team in advance. When potential new hires come before an interview team, the candidate expects to see a unified front that presents the company and the job requirements in a uniform way. When team members are disorganized and incongruent, it casts doubt on your company. And it’s even worse when staff members are late for the appointment, disorganized and rushed. In contrast, when a company has a unified team and each seems to be supporting each other, in terms of the job description, the company’s image, benefits and practices, that tends to make the company and
Don’t let each hiring team member use a different evaluation system.
the position look more attractive. A unified front ensures that the right questions are asked and that the potential employee understands the duties and responsibilities of the position. This leads to better hiring decisions and a better work environment.
A SMART Search System
Patrick B. Ropella President, Ropella Patrick B. Ropella is president & CEO of Ropella, the leading executive search and consulting firm specializing in the chemical and consumer products industries. Ropella grows great companies through executive search, leadership transformation and organizational improvement. For more information, visit www.Ropella.com or call (850) 983-4777.
His new book, The Right Hire - How to Master the Art of SMART Talent Management, is available at www.Ropella.com/therighthire
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Your company can set the stage for the creation of a unified team by using a proven method called the SMART Search System. It enables your company to assemble the right information about the position, create a unified team, and it will give you a repeatable system that can be effectively used anytime you need to fill an open position. The SMART Search System stands for the processes involved in setting up the powerful tools you need to Source, Market, Assess, Recruit, Retain and Train your highly qualified new hires. Implementing this system starts by gathering all of the information relative to an open position—which is probably one of the most happi.com
important aspects of the process. The highly customizable SMART Search System can be adjusted according to the needs of the different departments—giving you the ideal hiring tools. It will dramatically increase your company’s ability to determine whom you need, and how to put top candidates into your work force quickly. It will also enable you to get them without losing them to your competitors, or having to go through long hiring campaigns and/or drawn out negotiation processes. Instead of your managers going into the hiring process in the dark, the SMART Search System gives them a highly developed and tested set of forms and tools wrapped around a 12-step hiring process. The system’s value is clear, considering the costs of unfulfilled job positions or mis-hires. Studies indicate that it could be as high as 150% of the value of the employee’s compensation. This is determined from the following factors: August 2011
Human Capital Management
Costs Due to an Open Position: Other employee’s overtime, managerial costs, using temps or consultants, loss of the investment in training. The Costs of Recruitment: Advertising, HR recruiter time, recruiting fees, administrative costs, background tests, drug tests, reference checks, etc. New Training Costs: Orientation, trainer time, training materials, departmental training. Lost Costs in Productivity: Slower productivity during training period, cost of mistakes while training. New Hire Costs: ID cards, passwords, telephone hookups, email accounts. Compensation Packages: Relocation costs, possibly a higher salary, benefits, bonus.
Take the Right First Step Most companies place an advertisement to fill their open position to gather resumes from as many applicants as possible. But the truth is, your company is not ready for that yet. A better approach is to prepare your team and get them on the same page. A lot of confusion can be caused by something as simple as bringing a new person into the interview process who does not understand the job requirements. Further problems develop when the hiring manager does not fully understand what human resources is looking for in the new candidate or vice-versa. This can easily result in the collection of resumes with no one even beginning to match the qualifications for the position, which obviously delays filling the position and raises the costs. Both of these situations necessitate a search preparation, an information gathering process to ensure that all team members understand the actual job duties. Getting the information from people who are actually doing the work and updating the job description page is just the start. Taking the time to ensure that the right information is flowing between the people involved in the hiring process will enable a better match to be given faster. August 2011
This will help to provide a shorter time period to the hiring process, lower costs, and longevity in new hires because they will fit the job requirements better.
Choose the Best Hiring Team Another important part of the hiring process using the SMART Search System involves a careful selection of all the people who are going to be on the team. This way, no gaps are left to people (regardless of their position in the company) who may not quite be on the same page as to what is needed and why a particular candidate looks good to the company. Making sure that each person on the team is properly informed—and qualified—is something that should not be left to chance. Candidates will have greater confidence about working with your company if there is a clear and obvious unity in the job description, a consistently strong company vision and positive attitude toward it, and a team spirit demonstrated when the groups are together with the individual. Altogether, you should seek to bring in a minimum of six, possibly even up to 12 different people into the hiring process. Before dismissing this number too quickly as being too high, it is important to see how the SMART Search System can be used to ensure the right hire. Each person selected to be on the team must meet some other qualifications. If they cannot or will not meet them, then they need to be dropped from it—no matter who they are. Training will be needed so that each interviewer will know how to ask the right questions, give the right answers, and ultimately determine the right candidate. When selecting team members, each member must be committed to selecting the best candidate for the position. Next, they must be committed to providing written feedback from each interview given. This ensures that the information that is gained from one interviewer is successfully passed on to the team. A falling short in any of these areas will only create confusion, redundancy, mishappi.com
direction and more problems for the team as a whole. At the second stage of the interview process, the hiring manager's boss must become involved. This is to help look into any red flags that have been raised in the process so far, and to provide direction in future interviews where further clarification on issues is needed. Other people may also be brought in who will be peers of the employee or manager. In the final round of the interview process, you need to bring in some of your top executives such as a CEO, CFO or COO, as well as a top leader in your human resources department. It sends a clear message that your company considers every new hire to be important. If this person is to be a manager, it is also a good idea to bring into the interview process some of the highest people that the new hire will manage. The number of people on the hiring team and in the process should not be shorted in any way. Why do you need that many people in the process? Firstly, understand that most of the candidates will be eliminated after the first interview, which means that most of your staff members will actually only see a few of the finalists. Secondly, it enables the candidate to meet and interact with a number of people they will work with which will help them determine whether or not it is a friendly, fast-paced, entrepreneurial place to work; in other words, the right cultural fit for them. This will convince the candidate whether or not they can be comfortable with the other employees and bosses, and may help to reinforce the idea of working there or somewhere else. To prepare properly, hiring team members must be on the same page. While this step may seem simple, it is not as easy as some might think. Some people, for instance, will think that they already know everything they need to know about hiring. Others will think that they already understand what the position requires. Still others, particularly hiring managers, may question the validity or wisdom of a new way of doing things. • happi • 47
Beauty Solutions Inside and Out DSM Nutritional Products dedicates a nutrition innovation center in Parsippany, NJ. Tom Branna • Editorial Director
D
SM NUTRITIONAL PRODUCTS blends personal care and food, beautifully. The specialty ingredient supplier to the personal care and nutritional products industry threw open the doors of its new nutrition innovation center in Parsippany, NJ a few weeks ago and treated editors to a wide range of functional and flavorful ingredients that have been finding their way into lotions, hairsprays, creams, snacks and power bars for years. According to DSM, this advanced regional application laboratory serves as an inspirational environment designed to foster creativity in the development of innovative and appealing food, beverage, dietary supplement and personal care products.
“There is probably no company in the world that invests more in new innovation than we do,”explained Jim Hamilton, president, DSM Nutritional Products, North America.
A Broad Range The company’s offerings encompass 35 product families and 150 product forms.Vitamins, of course, are a key component of DSM’s portfolio, and the company offers a wide range of fat- and water-soluble variants. “Most of what we do is a micro component of the formula, but it is so powerful,” said Hamilton, who explained that one kilo of vitamin A can be used to improve the nutrition of 9,000 infants.
The outside of DSM Nutritional Products’ Innovation Center belies the activities within.
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In addition to its roster of vitamins such as B, D, E and K, DSM also markets carotenoids, long-chain polyunsaturated fatty acids and nutraceuticals, such as soyfree isoflavone, coenzyme Q10, EGCG and trans-resveratrol. “We are the largest and oldest supplier in this business,”observed Hamilton.“With so much turmoil in the market regarding quality and traceability, many companies are interested in working with us.”
Tasty Beauty Solutions DSM is more than an ingredient supplier. The company has the capability to develop finished products that its customers can take all the way to market. One concept product is Sight Bites, a nutrition bar that contains DSM's FloraGlo lutein and Optisharp zeaxanthin to support eye-health claims. According to the results of a DSM study, these ingredients help reduce the effects of glare, promote faster glare recovery, enhance contrast acuity, lessen blue haze scatter for improved visibility and filter harmful blue light. Nutrition and beauty dovetail in formulas such as Berry Beautiful Bar, a cranberry, blueberry and almond nutrition bar that contains one of DSM’s signature Beauty Blends Skinhance, which provides essential vitamins and carotenoids to support the daily function and maintenance of the skin. DSM’s Beauty chocolates are made with 70% high quality cacao along with August 2011
DSM Nutritional Products
•
With the Parsol line in its toolkit, DSM is a major player in the sun care category.
The innovation center provides customers with a wide array of sensory testing options.
three antioxidants: Teavigo EGCG (20mg), resVida resveratrol (25mg) and vitamin E (20%DV). Concepts such as these are driving DSM. In fact, company executives expect new products will account for 20% of sales in the near future, up from 12%. To help get there, the company has six networked applications laboratories around the world. Using its global connections has helped DSM develop products such as Fabuless, a patented lipid emulsion clinically proven to help control
appetite and reduce hunger feelings, and Fruitflow, a natural, water-soluble tomato concentrate to promote healthy bloodflow.
Outer Beauty Of course, DSM is best known in the personal care industry for its bioactive skin care ingredients and vitamins for face and body. For example, within the Pentapharm portfolio, DSM offers the SYN-peptides to reduce the appearance of wrinkles. For sun care formulators, DSM markets the Parsol range of organic UV filters. Finally, within
DSM’s Tilamar products have hair styling, conditioning and shine applications.
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The center has a wide array of instruments to measure the content and efficacy of products.
hair care, DSM offers Tilamar products for hair styling, conditioning and shine. One of the newer products in the Tilamar range is Fix A 1000, which improves the performance of styling sprays, especially aerosols. Tilamar Fix A 1000 is said to have high humidity curl retention performance while imparting a natural feel. With ingredients and product concepts like these, it’s no wonder why in June, the Patent Board, an independent provider of best practice research, tools and metrics for patent analysis and intellectual property investment, ranked DSM the ninth most innovative company in the chemical industry (up from its previous ranking of 38 out of 167). The Patent Board tracks and analyzes innovation, movement and the business value of patent assets on a global basis. “Our new nutrition center is truly a ‘one-stop-shop’ for innovation,” said Rick Greubel, president, Human Nutrition & Health, DSM Nutritional Products.“It will enable customers to stay ahead in a highly competitive, constantly changing health and nutrition marketplace—whatever their target application.” • happi • 49
F L A C O N S TA K E F L I G H T for Fall In a perfume market that’s more crowded than ever, the bottle’s design must attract attention and communicate with the consumer. Happi asked leading fragrance marketers and those involved in the scent’s creation to dish about their work, and how the packaging provides a great starting point to the sensory experience that awaits the user. Christine Esposito • Associate Editor
Vince Camuto by Vince Camuto (Parlux) • “The bottle references the authentic Italian heritage of the Vince Camuto brand—it is at once modern and classic. The Camuto Family crest adorns the cap of the bottle in a delicate golden filigree as polished and feminine as the fragrance itself. This namesake essence and the elegant, angled flacon itself speak to the modern woman’s lifestyle—independent and confident, bold, sexy yet sophisticated.” —Vince Camuto
Elie Saab (Beaute Prestige International) • “I love architecture and had a very clear idea of what I wanted for my bottle. I wanted something simple, straight lines, the rigor of a cube and the sensation of an object made to be held in the hand, a beautiful object, with density and light. For me, light is eternal strength.” —Elie Saab August 2011
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• Fragrance Packaging
Sensuous Nude (Estée Lauder) • “The Sensuous Nude bottle retains the delicate fluting of Sensuous. The tones of nude blush to a berry pink reflect the intimate sensuality and femininity of a woman.” – Charisse Ford, senior vice president, global marketing, Estée Lauder
Vera Wang Lovestruck (Coty Prestige) • “Just like how the eye-catching cap echoes the Lovestruck advertisement, [the bottle] also speaks to the fragrance. We knew this scent had to be built around a floral heart, but like the ribbons and tulle decorating the bottle, it had to be interpreted in a soft, pretty and feminine way, not old fashioned or heavy, but airy, delicate and inviting to the touch. The shocking pink accent on the bottle is reminiscent of the electric feeling you have when you are falling in love. And we use the juicy sparkling top note of the fragrance, especially the luscious guava, to carry this feeling into the scent.” –Stephen J. Nilsen, perfumer
Moment de Bonheur (Yves Rocher) • “The bottle evokes a tension between a classic and modern look. It is a traditional shape but the beveled edges have been softened to modernize and soften the look. The colors are representative of both the optimism of the fragrance and its juice, with the pink hue representing the rose melting into the green reflecting the green floral scent that is Moment de Bonheur.” —Valerie Andre, marketing director of fine fragrances, Yves Rocher
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• Fragrance Packaging
Beyoncé Pulse (Coty Beauty) • “The Beyoncé Pulse packaging was designed by Beyoncé herself in collaboration with Lance McGregor. The packaging is as one-of-a-kind and unique as the fragrance inside. It features an ultra modern upside down bottle design that begs to be displayed. The faceted crystal shape of the bottle resembles a crystal, the source of power, giving the sense that it holds a special energy and power within. On further review you will see the detail and precision that went into the design including the embossed Beyoncé “B” logo on the bottom of the bottle and cap. “The cap acts as a cradle to the bottle and allows it to nest perfectly inside harnessing the energy of the fragrance. The cap was designed as an ode to Beyoncé’s fashion side and resembles her stage costumes. With a fluid, chrome design you can almost see Beyoncé wearing it onstage. The curves of the cap feel as if it is a flowing, one-of-a-kind dress that Beyoncé would wear onstage with one shoulder covered and the other bare. “The carton features a ground breaking hologram designed to mimic the power of the limelight when Beyoncé takes the stage. On the carton, her name sits in the middle of the limelight as if it were radiating out from behind her silhouette. It gives the feeling that she has just walked out into a packed stadium and every fan is anxiously awaiting her first note so they can erupt in cheer.” —Jerôme Dujoux, group director, global marketing, fragrance division, Coty Beauty
Clean Skin (Fusion Brands) • “The balanced tension between the brand’s signature airiness and the more sensual notes of Clean Skin is at the heart of the new scent and its inspiration. For Skin, the iconic Clean bottle is decorated with a translucent gradation of dusky purple, a color that embodies the warmth and soul of the fragrance. This elegant shade progression from dark to light represents Clean Skin’s unique intertwining of freshness and warmth. Clean Skin expands our vision of simple pleasures to the scent of pure warm skin you just want to hold, a powerful memory we all share.” —Caroline Pieper-Vogt, CEO, Fusion Brands Inc.
Herve Leger Femme and Homme (Avon) • “These fragrances capture the iconic style of Herve Leger; which evokes the very essence of sensuality.” —Max Azria, chairman and CEO, BCBGMAXAZRIAGROUP
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August 2011
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FULL COLOR Spectrum Beautiful color cosmetic looks are obtainable at every price point for Fall 2011. Melissa Meisel • Associate Editor
Pure Color Sensuous Rouge lipcolor is new from Estée Lauder.
A
tion efforts,” explained Carrie Mellage, diNYTHING GOES for color cosmetics this Fall—as long as it’s vivid and rector at Kline’s Consumer Products Pracof high value. From smoky eyes tice. Within mass, color cosmetics (face/lip/ framed by groomed brows to high shimmer lipglosses against a clean canvas of skin, eye), are holding their own , staying almost consumers will be queuing up to splurge on flat at $2.76 billion for the year ended May the latest rollouts in both prestige and 15, 2011 in supermarkets, drugstores and mass…after all, as in fashion, the mass market retailers excluding Walmart, “high/low” mix of both markets is what according to SymphonyIRI Group, a Chicago-based market research firm. makes a look truly unique. According to SymphonyIRI Group, faRising consumer confidence, aggressive cial color cosmetics are still in demand, as promotional activity and technological sales increased 6% to $1.02 billion in the advances have propelled US sales of category. Eye makeup jumped 8% to $1.2 cosmetics and toiletries by 2.4% to billion. Lipcolor rose 1% to $532.9 million. reach $36.5 billion in 2010 at the Colorful fingers and toes are still on trend, manufacturers’ level, according to as nail polish sales soared 20% to $363.4 recently released data from worldmillion, reported SymphonyIRI. wide consulting and research firm US sales of prestige makeup sales inKline & Company. According to creased 3% to $3.2 billion for 2010, acKline, all trade classes registered cording to The NPD Group. The increase some growth in 2010. Leading the was fueled by the double-digit way was makeup, which regisgrowth of offerings from tered a 4.4%gain. Within this segprimers to anti-aging face ment, nail polish sales rose 20.4% products, to rich color options thanks to new product activity. in lip and nail, five of the “This hunt for addisix segments within tional quality has been spearheaded by mar- Select Mary Kay Creme lipsticks will makeup posted growth. keters’ extensive innova- be sold for a good cause this season. Three segments either met August 2011
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or outpaced category growth: face (+3%), lip (+3%) and nail (+39%). Eye (+2%) and other color (+1%) grew, but slightly behind the category. Gift sets declined in dollars, but had unit growth of 3%. After a long period of decline, prestige lipcolor sales are growing again, according to new research conducted by The NPD Group. From January through April 2011, the total prestige lip segment grew 7% to $185.2 million in US department stores and increased 4% in units to 9.8 million. The lip segment includes lipcolor, lipliner, lipgloss and lip applicators. But according to NPD data, the real star of the segment was lipcolor, which increased 11% to $92.1 million in sales. “What is particularly noteworthy of the trend in lipcolor is that we are seeing these significant increases in sales at a time when overall usage of lipcolor appeared to be dropping off. Coming out of the recession, it seems that the consumers thirst for color and play was reawakened,” said Karen Grant, vice president and senior global industry analyst, The NPD Group.“In 2010, we saw the preference for rich as well as retro colors and in 2011 we are seeing new neutrals come to the fore. As the fashion industry increasingly features bold as well as happi • 57
• Color Cosmetics
understated lip statements on the runway and in advertisements, lip color appears to be getting its groove back.”
Get The Look This season, it’s really not about focusing on one feature. According to Shawn Towne, national educator for Jane Iredale, New York/New Jersey region, in runways shows, tastemakers are seeing multiple features enhanced but with a modern twist. “For eyes, we’re seeing a lot of softly smoked eyes in warm tones. It’s a nice alternative to the dark overdone eyes we’ve seen in so many previous collections,” he told HAPPI.“Many designers showed models with warm browns, oranges and coppers smudged and blended above and below the eyes. This is accentuated with heavy mascara and staggered individual lashes. Brows are full and softly enhanced, not thin and drawn-on. For lips we’re seeing both soft, nude lips with a more matte finish and we’re seeing intense bright reds
in varying levels of depth. Our new Naturally Confident collection really nailed the trends this season, and our Go Warm Eye Steppes and Passion Lip Fixation are perfect representations of these new looks.” Hot fall shades/looks will be classic eye shadows like monochromatic metallics and sultry grays, metallic navy liner, deep merlot red lips, coral flushed cheeks, full beautiful brows and satin skin, noted Sarah Lucero, pro artist, Stila, Los Angeles. “Overall, I simply love the beauty, balance and sophistication we have seen so far for beauty this fall,”she told HAPPI. A top fall trend in eyes is the “extreme smoky eye”to create a mysterious look, according to Betsy Olum, general manager of beauty and merchandising strategy, HSN, NewYork.“The key is using a bold eyeliner more prominently and less shadow,” she told HAPPI.“Big lashes are on trend with the use of great lengthening mascaras. Our HSN customer is looking for products that provide a ‘wow’ effect like, for example,
Five Questions With Carmindy EST KNOWN for her makeup tips and tricks on TLC’s hit show “What Not to Wear,” Carmindy is a renowned fashion makeup artist celebrated for her dramatic beauty metamorphoses. While she boasts an A-list clientele, her mission is to transform everyday women into their most beautiful selves with her cosmetics line with Sally Hansen, Natural Beauty Inspired by Carmindy. This “cosmeticista” took time to chat with HAPPI about Fall 2011 colors.
B
Happi: What are the biggest trends for Fall 2011 in color cosmetics and why? Carmindy: Blood red and wine stained lips with glowy skin, peachy cheeks and almost nothing on eyes but mascara and/or shimmery shades of deep navy, graphite and metallic grays swept across the lids with almost no blush and pale glossy lips. It’s really about only choosing one feature to play up and being barely there with the rest of your makeup. It’s minimalist statement makeup! Happi: What are the hottest ingredients in color cosmetics for Fall 2011 and why? Carmindy: Natural antioxidants, because it’s just as important to apply 58 • happi
mascara that gives them longer, fuller-looking lashes.” Loren Ridinger, senior vice president of Market America, Greensboro, NC, contends that this season, select color combinations rule the roost. “On the runways, it’s about contrast; pairing neutrals with bolds. On one hand, bold, smoky eyes are complemented with nude or coral lips, accentuating the eyes. On the other hand, soft, healthy, natural skin paired with bright lips in orange and wine/berry colors are truly making a lasting impression. Orange was big this summer, and is carrying over into fall and winter— but it’s more of a burnt orange, instead of bright orange,”she said. However, the nude lip is a staple regardless of season, noted Chad Hayduk, co-founder and creative director, Three Custom Color Specialists, NewYork. “Versatile nude lips were showcased in a variety of finishes on the runways; from matte, to pearly, to glossy, and some with a
these age fighters topically as it is to ingest them in the foods we eat. That is why my whole line of Sally Hansen Natural Beauty Inspired By Carmindy line is chock full of them! Happi: What qualities are consumers looking for in their color cosmetic products? Carmindy: Women are really looking for brighter clearer skin and makeup that looks undetectable on the face. Skin brightening agents like hydroquinone and fruit acids keep skin looking glowy; while concealers, foundations and blush that mimic the skin’s natural texture like my Your Skin Makeup or my Sheerest Cream Blush in Beaming creates and natural flawless look that nobody will ever know is makeup. They will just think you have impeccable skin. Happi: What color stories are on trend—for example, bold brights or neutrals? Carmindy: Neutrals paired with one bold statement is the new chic look. It’s all about playing with one feature at a time with color otherwise we look like the 1980s all over again where we used color on every feature. The 1990s were all about too minimal, and now the 2000s have us in a perfect balance of natural with a pop of color. Happi: What are the future trends in color cosmetics for 2012 and beyond? Carmindy: We will see makeup that delivers everything at once from anti-aging, sun protection, natural looking, healing and correcting all in one. The technologies are moving rapidly and so are our products.
happi.com
August 2011
ColorCare Chione™ HD Pigments Bright, clean, high definition colors help illuminate the skin, creating a flawless even-toned appearance for face and eye makeup.
www.personal-care.basf.com
• Color Cosmetics
touch of coral,” he told HAPPI.“In fact, we loved the idea of a lively nude so much, that we created a complexion-flattering shade called Nude Attitude that’s a creamy, coralbased nude that avoids the typical washedout beige look.”
New and Noteworthy A variety of collections are set to debut this Fall—and there’s no shortage of innovation. For makeup that goes the distance, Avon is rolling out the Extra Lasting Collection for Fall 2011. After all, most women juggle multiple jobs all day—why shouldn’t their makeup do the same? Products in the Extra Lasting collection are formulated to help maintain quality, according to the company. SKUs range from an SPF 15 lipstick with medium-to-full coverage satin-finish color to a mascara that offers up to seven times the volume increase and wears for 18 hours to a mattifying powder. Color cosmetic innovation is also huge at L’Oréal right now, as seen with its latest launches for 2011. Products include L’Oréal Paris Colour Riche Le Gloss, a lip color said to deliver rich hues, high-wattage shine and creamy moisture with argan oil, omega 3 and vitamin E; Waterproof Million Lashes
Mascara for all-purpose wear and Carbon Black Million Lashes Mascara for “2X the intensity of the original black,” said the company. Other SKUs include L’Oréal Paris Visible Lift Smooth Absolute ($16.95), an age-reversing liquid foundation with a click-through brush, as well as L’Oréal Paris Double Extend Eye Illuminator Eyeliner ($8.95), a dual-action pencil. M·A·C is forever asking “why not?” when it comes to the miracles of makeup— always exploring new ideas about the many ways we long to look and feel different for a day, a night, a lifetime. With the help of props and makeup, artist Cindy Sherman transforms herself into different characters. Therefore, the two teamed up in Cindy Sherman for M·A·C, a line that creates three“characters”using three different color stories. Products range from eyeshadow quads to lipsticks to kohl pencils. The brand also recently named Nicki Minaj and Ricky Martin as its newest spokespersons to represent the 2012 Viva Glam campaign launching in February 2012.To date, the fund has raised $224 million exclusively through the sale of its Viva Glam lip products donating 100% of the sale price to fight HIV/AIDS. Another tidbit for Fall 2011 comes from pop icon Madonna and her teen daughter Lourdes (also known as Lola). The pair is making a foray into the cosmetics category with an expansion of their Material Girl fashion line sold at Macy’s. The brand extension includes scented body lotions, washes, body mists, lipglosses and nail polishes with product names such as Sinful Sugar, Midnight Magnolia, Wicked Watermelon and Flirty Fruit. The line is priced from $7 to $20. Additional eye palettes are planned for later in the season, according to reports.
Prominent Products Clinique’s latest innovation are antioxidant liquid eyeshadow “smoothies.”
60 • happi
Besides compelling collections, there are always those standout SKUs that inspire a shopper to try and buy. Almay helps women happi.com
fake a full night’s rest with its new WakeUp Undereye Concealer, a lightweight liquid blend with cucumber, green tea extract and minerals that works to refresh the look of tired eyes, according to the company.The product delivers a cooling sensation while helping to reduce the appearance of dark circles and puffiness, as well as providing light to medium coverage with a soft luminous finish. The power of the pen…or shall we say, pencil…is another top trend for Fall 2011, as seen at Urban Decay. Following the chunky stick trend of the summer, the marketer is set to debut Urban Decay SuperSaturated High Gloss Lip Color, “the creamiest, most sumptuously pigmented, truly all-in-one chubby pencil to ever hit your lips,”according to the company. Available in five dynamic shades, Super-Saturated High Gloss Lip Color offers bright fun colors paired with creamy or metallic sparkle finishes. The formulations feature plant derivatives such as phytosterol, which promotes skin hydration, protects and even rejuvenates the delicate skin on the lips. Bold color is also big at Bobbi Brown, who rolls out a High Shimmer Lip Gloss. This new formula features a special mix of pearls in a clear base for the ultimate in shimmer, shine and color, said the company. Moisturizing emollients as well as vitamins C and E condition and offer antioxidant protection. And, after countless requests from lipgloss aficionados, Brown’s sized up all her glosses—including the new High Shimmer Lip Gloss—and added a convenient doe foot applicator. A little charity goes a long way at Mary Kay. As part of its Beauty That Counts initiative, three limited-edition shades of Creme Lipstick–Give Joy, Give Dreams and Give Hope–will be available starting Sept. 16.The company will donate $1 from the sale of each product to The Mary Kay Foundation in its efforts to end domestic violence. Each Creme Lipstick features special packaging that reads“thank you”in 13 languages.
The Eyes (Still) Have It Leading the pack in category rollouts for Fall 2011 are innovations for the eyes. August 2011
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Can EMD Chemicals help me create the latest and greatest new formulations?
Yes! Stay on trend with new additions to our portfolio including bold, synthetic, mica-based colors and high-quality functional fillers. That's what's in it for you. EMD Chemicals
EMD Chemicals offers a wide portfolio of cosmetic pigments for function and effect. Newest additions to our portfolio include: RonaFlair™ EFX functional filler RonaFlair™ Soft Sphere functional filler Colorona® SynColors effect pigments Timiron® Ice Crystal effect pigments Ronastar® Golden Jewel effect pigment For more information on how to add dramatic effects to your products please contact us at 1-800-222-0342 or visit us on the web at: www.emdchemicals.com
• Color Cosmetics
From tinted lid primers to full-fringe mascaras, there is something for everyone to make the peepers pop! CoverGirl is introducing a new liquid-to-powder eyeshadow that wears for hours, according to the company. Intense ShadowBlast consists of a builtin primer, which contains a long-wear waterproof polymer and offers rich color with waterproof wear. This Pat McGrath-designed shade story comes Anti-aging foun- in six vibrant hues. Clinique is also heavy dations are a top on longwear eyeshadow this Fall. trend with Lid Smoothie Antioxidant 8-Hour Eye Colour. Infused with nourishing ingredients, these longwearing cream shadows deliver rich, crease-resistant color that stays put for eight hours, according to the company. Using a unique“cooling” applicator, the skin care-infused formula helps visibly rejuvenate the delicate eye area while revolutionizing the application process. The formula includes an antioxidant-rich blend including extracts of vitamin E, broccoli, carrot, blueberry and spinach; cucumber, aloe vera and caffeine to help revitalize and refresh the appearance of tired eyes; as well as collagen-boosting peptides to help smooth skin texture. On tap at Estée Lauder are Pure Color Eyeshadow Duos. According to the company, this new“wardrobe of color”includes addictive shades that vary in intensity and finish and contain exclusive technology for a flawless, color-true application. Finishes include matte, with jet-milled coated pigments that provide a contemporary, suedelike finish; satin, a low luster texture combined with a refined luminosity creates a softly sophisticated sheen; shimmer, with prismatic light-reflecting pearls that provide a chic, vivacious sparkle; metallic, where flattened and round pearls are paired to create intense, energetic drama; and frost, an icy shimmer that creates a high-shine with illu62 • happi
minating pearls for a chic glimmer. Exclusive to Pure Color, True Vision Technology, a unique concept of wrapping concentrated pigments into a crystalline laminate, creates a multidimensional look and saturated application of color, according to the company. A blend of spherical and smooth powders delivers a flawless application. “I think for me it’s about having a collection of colors where you use your own vision to create a world of many looks. The possibilities are endless in this new collection,” explained Tom Pecheux, creative makeup director, Estée Lauder, NewYork. Executives at Bare Minerals see opportunity in duos and even quads with the new Ready to Wear 2.0 and 4.0 solid eyeshadows that will debut in October. Created through a unique cold-pressed method, the company combined its proprietary SeaNutritive Mineral Complex–composed of positively-charged sea minerals extracted from nutrient-rich algae and seaweed–with powerful antioxidants, coldpressed borage oil, caffeine and cucumber. It looks like a powder but feels like a cream with a non-drying formula that delivers a beautifully smooth application of vibrant long-wearing color plus incredible skin-renewing benefits, according to the company. Meanwhile, shaking up the airwaves at QVC and soon to hit Sephora stores, the latest innovation from naturals marketer Josie Maran is an eye-opening, portable 2-in-1 pen featuring argan-infused gel liner and eyeshadow with two expert applicators.The Rapid Eye Makeup Pen features longwearing gel eyeliner on one end and a mini liner brush on the other.The middle houses a coordinated eyeshadow in a spring-loaded sponge tip applicator for single stroke eye definition. Infused with Maran’s signature ingredient, argan oil, both the gel liner and the eyeshadow impart healthy, nourishing eye care, said the company. Also noteworthy in the prestige marketplace is Too Faced’s line extension on its Shadow Insurance primer.The product has been infused with a lemon-yellow tone that neutralizes redness and ruddiness while ensuring eyeshadow shades are clear happi.com
and true every time. A vitamin-enriched formula glides over lids, smoothing sensitive skin while leaving behind a featherlight, cashmere finish. And where would color cosmetic news be without the latest from mascara category leader Maybelline? It is expanding its Falsies franchise with the new Falsies Flared by Volum’ Express, the latest way to get instant false lash glam in a tube. According to the company, Falsies Flared mimics the look of dramatic flared false lashes, lifting lashes up, out and over the top, giving us that“dramatically flared”look. A tall, flat spoon brush adds to this process, along with a flexible-hold formula enriched with kera fibers and a film former that help coax lashes up and out. Rimmel is also bulking up its mascara portfolio with a few different SKUs this season. TheVolume Accelerator Mascara features an exclusive Grow-Lash Complex with volume boosting ingredients procapil, keratin and caffeine; while Sexy Curves Full Body Mascara features a new Triple Plump Brush for up to 10X more volume, according to the company. An exclusive collagen formula, made with natural waxes and vitamins E and B, works in tandem with the Triple Plump Brush, transforming lashes to voluptuous, oversized fringe. An Extra Wow Lash Mascara is said to pump up lash volume by up to 12X with Almay rolled out a brightening a lash building underye concealer. formula featuring August 2011
• Color Cosmetics
patented LashTouch complex with natural waxes for instant volume and length. The oversized brush lifts and separates, coating each lash with a pro-vitamin B formula for added conditioning and shine. It is only available in one shade—Extreme Black, but of course!
Forthcoming trends in color cosmetics are more of the same—but with evolution in technology and warmer/cooler hues to match the fashionable looks of the season. If 2011 is any indicator of what’s next for color, the future is going to be bright, according to industry experts.
The trends moving into the Spring/Summer 2012 season reflect a sense of spirituality within the consumer and nature, observed Hayduk of Three Custom Color. He told HAPPI,“Water tones in greens and blues will be popular paired with subtle neutrals in sands and stones. Lip colors
Pleasing to the Palette Sets and kits are their own category in the beauty department—offering consumers a variety of product for a value price. Therefore, marketers are coming up with exciting new color combinations for the season by way of palettes. Here’s a few hot launches for Fall 2011: • The wearable, neutral shades in Stila’s new Naturaleyes Eye Shadow Palette ($39) will complement all of the fall fashions and any eye color, according to the company. The 10 award-winning shadows are packaged in a palette inscribed with an inspiring quote from Stila’s Celebrity Pro Artist Sarah Lucero. Each palette also comes complete with an eight-page look book with how-to tips and tricks and an exclusive shade of Smudge Stick Waterproof Eye Liner in Damsel, a matte chocolate brown. • Inspired by the artistic beauty of New York City’s eclectic neighborhoods, Paul & Joe introduces three color palettes ($46 each) which each include five vibrant shades to contour eyes, highlight and blush cheeks, according to the company. New for Fall 2011, the color palettes contain daytime, evening and night looks imprinted with art deco designs reminiscent of the city’s unique and famous architecture. Each palette comes with a perfectly petite blush brush and eye color applicator. Pictured is the Chelsea variation. 64 • happi
• Tarte for True Blood Palette ($52) is inspired by the hit HBO series. This limited-edition kit is packed with 17 eyeshadows, a full-size EmphasEyes AquaGel Eyeliner in black, a deluxe Lights, Camera, Lashes! natural mascara and a deluxe Lifted Natural Eye Primer with Firmitol. • The Nordic Trek Collection, new from Sue Devitt, was inspired by the pristine landscape of Iceland. The limited edition Illuminating Eye Shadow Quad ($37.50) features four pigment rich, moisture-rich pearlescent shades that light up eyes with smooth long-lasting color. Create a bold Arctic look with deep blue and aqua shades or choose the neutral shades for a perfect daytime eye. Made with a healthy blend of orchid extract and free-radical fighting antioxidants, eyes are left pretty and protected. • Girls on Film, the latest fall color collection from Smashbox, includes the Smokebox Photo Op Eye Palette ($42), where you don’t have to be a makeup expert to create camera-ready smoky eyes. According to the company, this foolproof palette makes it simple with six perfectly coordinated Photo Op Eye Shadows in dramatic shades. Scan the tag or peel back shade label on palette for application tips. happi.com
• The third of Urban Decay’s 15 Year Anniversary items is the Eyeshadow Collection ($55). Packed in a bejeweled gunmetal box, the set features 15 mesmerizing shades with the perfect mix of neutrals and brights, darks and lights— all utilizing the brand’s signature “low binder” formula, pairing cashmere-soft textures with strong pigment. • Three Custom Color Specialists’ Shimmering Lights Lipsticks are turning 10 years old and to celebrate, the company is rolling out a special set ($45). Originally launched in 2001, these sparkling and soft lipstick shades were inspired by the celestial sky, sparkling water and the brilliant cityscape of Hong Kong. This fall, 10 Shimmering Lights sheer shades in both cool and warm tones will be available in a slim, convenient palette. • Exclusive to Sephora for Fall 2011 is Lorac’s Ooh La Lace palette ($36), a baked shimmer/matte combination set. Six smoldering colors are packaged in a lingerieinspired lace palette. The eyeshadows can be used wet or dry. August 2011
Color Cosmetics
will be warmer and sheer reds, corals and persimmons. Pops of bold color in teal, violet and citron will be among the accent colors we will see. Deeper shadowy hues such as smoke gray and black and ash browns will serve as anchors.” This fall, we’ll see a few key beauty trends mimicking some looks from the runway, while other trends are inspired by years past, observed Maureen Kelly, chief executive officer of Tarte. She said, “On the eyes, shadows will remain more neutral (specifically taupe tones), but there’ll definitely be some experimenting with liners. For instance, we’ll see jeweled smoky eyes created with plum, olive and navy liners. The classic, defined line with black liquid liner continues to be a musthave look.” “My guess is that complexions will become increasingly flawless,”said Towne of Jane Iredale.“For many years, the fashion industry rejected visible foundation and matte skin. We wanted to see every freckle, every pore. Although this trend was cute on young models, it wasn’t very practical for real women who may not have perfect skin. I think one of the main focuses in 2012 will be a return to a beautiful flawless complexion. Women are becoming less afraid of concealer and powder. They like a foundation with some coverage and they don’t want any distractions to get in the way of beauty.” “Future trends will play off the current experimentation with bold color blocks and shimmering metallics, incorporating blues, yellows, peachy pinks, violets and roses into the growing palette,” noted Ridinger of Market America. “Of course, the best way to accentuate the trends of 2012 will be to choose a pop of color as a simple statement. Rather than competing with multiple trends or colors at one time, consumers will use classic neutrals to highlight and support one bold choice,”she said. When all’s said and done, according to Olum of HSN, “upcoming trends include innovation in cosmetics that help the customer easily use products that they would normally be afraid to try.” • August 2011
•
Color Cosmetics Ingredients Here is a list of new color cosmetic ingredients introduced by suppliers during the past 12 months. For more information on products listed here, contact the supplier directly using the information provided.
• BASF Corporation
• EMD Chemicals/Rona
Florham Park, NJ Tel: (800) 880-5768 Email:
[email protected] Website: www.personal-care.basf.com
Philadelphia, PA Tel: (888) 367-3275 Email:
[email protected] Website: www.emdchemicals.com
Chione HD Digital Pink
INCI: Synthetic florphlogopite (and) titanium dioxide Suggested use levels: 0.3-15% Applications: Color cosmetics; facial makeup and eyeshadow Comments: Chione HD pigments provide a bright, clean color; combining the best of high chroma and purity. Perfect for today’s high definition makeup, HD Digital Pink, and our other popular colors, help create an illuminating, youthful patina.All Chione colorants are very low in trace heavy metals.
Chione HD Pixel White
INCI: Synthetic florphlogopite (and) titanium dioxide Suggested use levels: 0.1-8% Applications: Color cosmetics; lip care and eye makeup Comments: HD Pixel White provides a very sparkly, white effect, which accentuates lip and eye areas beautifully. It has low trace heavy metals, and provides distinctive illumination and texture.
MultiReflections Soft Sparkle Sunflower
INCI: Mica (and) silica (and) titanium dioxide Suggested use levels: 0.1-8% Applications: Eyeshadow, lip care, nail care, bath and body Comments: MultiReflections pigments impart a sense of depth, glow and radiance in formulations. Soft Sparkle Sunflower provides a controlled color travel effect, which can delicately enhance dark or olive skin tones, creating lightness and splendor. happi.com
Colorona Imperial Topaz
INCI: Mica (and) bismuth oxychloride (and) iron oxides Suggested use levels: Can be used with minimum amounts as small as 0.2% in nail polish applications, however, no limitation on usage level Applications: Mineral makeup, powders, lipstick/gloss, primers, lotions, nail polish Comments: Offers a balance of transparency and rich brown color along with superior skin adhesion properties
Colorona Syncolors (Copper, Bronze and Cranberry)
INCI: Synthetic fluorphlogopite (and) iron oxides Suggested use levels: 2-25% Applications: Suitable for all applications particularly eye and lip Comments: Metallic shine with low heavy metal content from extremely pure substrate
Ronaflair EFX
INCI: Synthetic fluorphlogopite (and) bismuth oxychloride Suggested use levels: 3-15% Applications: Face powders, foundations, eye shadows, primers Comments: Offers a touch of luminescence with a velvety feel that glides over the skin
• Grant Industries Elmwood Park, NJ Tel: (201) 791-8700 Email:
[email protected] Website: www.grantinc.com happi • 65
• Color Cosmetics
Gransil PSQ
INCI: Polymethylsilsesquioxane Suggested use levels: 2-10% Applications: Pressed powders, loose powders, foundations, makeup primers, eyeshadows Comments: High performing spherical powder providing enhanced aesthetics to formulations. Delivers excellent slip, fluidity and overall skin feel. Optimized soft focus, light diffusion and wrinkle correction to hide unwanted lines and wrinkles. Strong de-tackifying and anti-caking properties for pressed powders.
Gransil PC-12
INCI: Isododecane (and) polysilicone-11 Suggested use levels: 5-80% Applications: Anhydrous makeup primers, liquid foundations, concealers Comments: Volatile elastomer dispersion in isododecane that provides an elegant light skin feel to formulations. Transformation into matte appearance with powdery after feel. Strong compatibility with organic UV filters for SPF formulations.
Gransil EP-9
INCI: Polysilicone-11 (and) water (and) laureth-12 (and) phenoxyethanol (and) ethylhexylglycerin Suggested use levels: 5-45% Applications: Liquid foundations, concealers Comments: 60% elastomer powder emulsion ideally suited for "instant" soft focus effect formulations. Performance comes from its concentrated elastomer content that provides an intensified wrinkle blurring property to lines and wrinkles. Easily combined with pigments and active ingredients.
• ISP Wayne, NJ Tel: (800) 622-4423 Email:
[email protected] Website: www.ispcorp.com
Ceraphyl 791
INCI: Isocetyl stearoyl stearate Suggested use levels: 5-10% Applications: Traditional lipsticks, lipbalms and lipglosses Comments: This Ecocert approved ingredient for emolliency in lipsticks imparts a 66 • happi
dry initial feel and lubricious after-feel. Ceraphyl 791 is a long-lasting emollient with little to no taste or odor.
UltraThix P-100
INCI: Acrylic acid/VP crosspolymer Suggested use levels: 0.25-2.5% Applications: For suspension of pigment in liquid cosmetics. Comments: This ingredient may be used in a range of liquid cosmetics, including eyeliner formulation. It is compatible with metal oxides and has sufficient shear-thinning to aid in delivering a smooth line to the eye.
• Jeen International, Inc. Fairfield, NJ Tel: (973) 439-1401 Email:
[email protected] Website: jeen.com
Jeesperse CPW-BC
INCI: Theobrama cacao (cocoa) seed butter, sodium polyacrylate, beeswax Suggested use levels: 0.1-15% Applications: color cosmetics, personal care Comments: Make your emulsions at room temperature. Adding your waxes cold is not a problem. Develop pourable emulsions that are stable and easy to make. Eye shadows, lipglosses, blushes, mascaras or foundations can be made cold and easy.
Jeesperse CPW-CG
INCI: Cetyl alcohol, sodium polyacrylate, glyceryl stearate, caprylic/capric/triglyceride Suggested use levels: 0.1-15% Applications: Color cosmetics, personal care Comments: Sprays and creams can be made at room temperature. Add the CPW to water and mix. Jeesperse’s can speed up development time. CPW’s are easy to make, easy to modify and easier to produce prototypes that are ready to evaluate. Eyeshadows, lipglosses, blushes, mascaras or foundations can be made cold and easy.
Jeesperse CPWN-Sun Guar
INCI: Helianthus annus (sunflower) seed wax, cyamopsis tetragonoloba (guar) gum. And capryllic/capric triglyceride Suggested use levels: 1-4% Applications: Color cosmetics and happi.com
personal care products Comments: All natural wax and gum that can be used at room temperature. Change the feel of an existing product with the addition of 1-2% of CPWN-Sun Guar. CPWs can be combined to extend the range of textures. Eyeshadows, lipglosses, blushes, mascaras or foundations can be made cold and easy.
• Lipo Chemicals, Inc. Paterson, NJ Tel: (973) 345-8600 Email:
[email protected] Website: www.lipochemicals.com
Lipobutter Refined Organic Babassu
INCI: Orbignya oleifera seed oil Suggested use levels: 1-10% and > Applications: Useful for lip products, eye care products and all colored face makeup Comments: Lipobutter Refined Organic Babassu exhibits outstanding stability, is high in lauric acid and is an excellent film former.
Lipobutter Refined Kokum
INCI: Garcinia indica seed butter Suggested use levels: 1-10% and > Applications: Useful for lip products, eye care products and all colored face makeup Comments: Lipobutter Refined Kokum has outstanding stability, is high in lauric acid and is an excellent moisturizer and a good source of essential fatty acids (oleic, stearic, palmitic and linoleic).
Lipocol HCO-50
INCI: PEG-50 hydrogenated castor oil Suggested use levels: 0.5-5% Applications: Useful in foundation makeup, emulsion mascara Comments: Lipocol HCO-50 is a solubilizer, pigment dispersant, wetting agent and secondary emulsifier and can be used in a wide range of acidic and alkaline formulations.
• Lubrizol Advanced Materials, Inc. Noveon Consumer Specialties Brecksville, OH Tel: (216) 447-5000 Email:
[email protected] August 2011
Color Cosmetics
Website: www.lubrizol.com/personalcare
Schercemol DISM Ester
INCI: Diisostearyl malate Suggested use levels: Varies per application Applications: Recommended for use in eyeshadow, face powder, blusher and wet and dry face makeups. In lipsticks, Schercemol DISM ester can be used to reduce feathering and bleeding. Comments: Schercemol DISM ester is a rich emollient that functions as an excellent wetting agent and binder for powders and pigments. With its high contact angle, Schercemol DISM is ideal for applications requiring targeted delivery.
Schercemol TIST Ester
INCI: Triisostearyl trilinoleate Suggested use levels: Varies per application Applications: Used for moisturization properties in lip care formulations. Comments: It is a highly viscous emollient with super gloss and moisturizing characteristics. It also offers emolliency, viscosity, shine and good binding properties.
Schercemol PDD Ester
INCI: Diisostearoyl polyglyceryl-3 dimer dilinoleate Suggested use levels: Varies per application Applications: Helps to enhance water resistance and is recommended for use in long-wear lipsticks, smudge-proof mascaras and water-resistant sunscreens. Comments: Commonly used for dispersion of pigments and pearlizing agents, and for its moisturizing properties. Its substantive, long-lasting characteristics and its ability to add shine also make it useful in hair styling aids such as texturizers and pomades. Raw material authorized by Ecocert, complying with the standards for ecological and organic cosmetics. All major raw materials derived from vegetable sources.
• Sabinsa Corporation East Windsor, NJ Tel: (732) 777-1111 Email:
[email protected];
[email protected] Website: www.sabinsacosmetics.com August 2011
Sappanwood
INCI: Ceasalpina sappan bark extract Suggested use levels: Up to 2% w/w Applications: Natural color, antimicrobial support, anti-aging support Comments: The heartwood of Caesalpinia sappan has been used for centuries to prepare dyes. The product imparts two colors, Brazilin (yellow) and Brazilein (dark red). The colorant has multifunctional cosmeceutical benefits in soothing and protecting the skin.
• Sensient Cosmetic Technologies Saint Ouen L’Aumône, France Tel: + 33 1 34 48 57 00 Email:
[email protected] Website: www.sensient-cosmetics.com
Unipure LC FHP
INCI: Ammonium C6-16 perfluoroalkylethyl phosphate (and) CI 77491 (or) CI 77492 (or) CI 77499 (or) CI 77891 Suggested use levels: 0.1-30% Applications: Makeup, skin care and sun care Comments: High purity, hydrophobic and lipophobic surface treatment applied on high purity pigments enhancing wear resistance due to perspiration and sebum resistant nature, ideal for long-lasting makeup.
Covapearl Star AS
INCI: Triethoxycaprylylsilane (and) synthetic fluorphlogopite (and) CI 77492 (or) CI 77891 Suggested use levels: 0.1-30% Applications: Makeup, skin care, hair care and sun care Comments: Hydrophobic pearls with a superior sparkling luster, good transparency and higher purity than natural mica-based pearls. No grayish effect, good compressibility and excellent adhesion to the skin.
Covarine Black WS 9199
INCI: CI 77266 (black no.2) (and) glycerin (and) water (and) PVP (and) preservatives Suggested use levels: 0.1-25% Applications: Makeup, skin care, hair care and toiletries Comments: Unique aqueous dispersion of carbon black for hair and cosmetic applications. Paraben-, PEG- & PEO-free. No happi.com
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milling, no volatile dust. Excellent stability in time avoiding free particles < 100 nm.
• TRI-K Industries Inc. Northvale, NJ Tel: (201) 750-1055 Email:
[email protected] Website: www.tri-k.com
OleaClear Olive Squalane
INCI: Squalane Suggested use levels: 0.1-50% Applications: It functions as an emollient and is used as a base or vehicle in the production of creams, foundations, eye makeup, lipstick, nail care products, and many other cosmetic applications. It is also used as a perfume fixative. Comments: Oleaclear Olive Squalane is now Ecocert. Throughout the history of cosmetic chemistry, squalane has been a well-known base ingredient for makeup and skin care formulators. In squalane’s traditional form, it became popular for its emolliency properties giving skin moisturization and softness without leaving an oily residue and afterfeel. Pressures in the industry to move towards plant-based ingredients made olive oil derived squalane a natural choice, and with advancements in technology, our OleaClear Olive Squalane is shown to perform equivalently to traditional sharkoil forms. In addition to its emoliency and skinfeel, OleaClear Olive Squalane offers many important advantages: it increases skin respiration and prevents loss of moisture for creams and foundations; in pressed powders it helps to bind the pad and gives a smooth even application; it lowers the melting point of substances so they can become physiologically active; and it exhibits high resistance to oxidation and degradation when exposed to extreme temperatures. With an excellent safety profile and acceptance worldwide by regulatory agencies, our Ecocert Oleaclear Olive Squalane is an ideal ingredient for the cosmetic formulator seeking high quality squalane from a renewable, reliable and natural source. • happi • 67
THE
I N T E R N AT I O N A L
Top Billions and Billions Served?
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30
ith established markets like Western europe and North america limping along at low-single digit growth
rates, astute multinationals have reworked their expansion plans and are firmly committed to building share in emerging markets such as China and india. in the personal care and household products industry, l’Oréal is leading the charge, with a forward-thinking plan to add two billion consumers during the next several years. Other marketers, including Unilever and shiseido, have their own strategies to expand their consumer bases, and you can read about all of them in the international top 30, our annual look at the leading marketers in the household and personal products industry with corporate headquarters outside the Us. For example, Unilever CeO Paul Polman recently admitted to analysts that his company may have gone a bit too far in cost-cutting measures in recent years. Now, the Unilever team is building a strategy that it hopes will garner double-digit gains for the next several years. meanwhile, after a couple of years of cost-cutting of its own, l’Oréal is growing again, helped along by a 20% surge in sales of luxury products in asia. as it has since we started the international top 30 back in 1991, Unilever leads our list, followed by l’Oréal, reckitt benckiser, henkel and kao to round out our top five. Companies are ranked according to sales of household, personal care and industrial and institutional products for their most recently concluded fiscal year. sales are translated from local currency to Us dollars using an average exchange rate for the fiscal year reported. For privately-held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for Us-based companies, be sure to read the top 50, which is available now online at haPPi.COm. as always, we hope you enjoy this edition of the international top 30, and we welcome your comments and suggestions for new companies on our list.
Tom Branna VP/Editorial Director
[email protected]
The International Top 30
T H E
I N T E R N A T I O N A L
T O P
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30
1. Unilever
11. GlaxoSmithKline
19. Pierre Fabre
United Kingdom • $28.5 billion
United Kingdom • $2.4 billion
France • $1.2 billion
2. L’Oréal
12. Kosé
19. PZ Cussons
France • $25.8 billion
Japan • $2.0 billion
United Kingdom • $1.2 billion
3. Reckitt Benckiser
12. Oriflame
23. Fancl
United Kingdom • $13.0 billion
Sweden • $2.0 billion
Japan • $1.1 billion
4. Henkel
14. LG
23. Pola
Germany • $10.0 billion
South Korea • $1.8 billion
Japan • $1.1 billion
5. Kao
15. Amore Pacific
23. Puig
Japan • $9.5 billion
South Korea • $1.7 billion
Spain • $1.1 billion
6. Shiseido
16. Clarins
26. L’Occitane
Japan • $7.5 billion
France • $1.5 billion
Luxembourg • $1.0 billion
7. Beiersdorf
17. Chanel
27. Sunstar
Germany • $7.0 billion
France • $1.4 billion
Switzerland • $742 million
8. LVMH
17. Yves Rocher
28. Lornamead
France • $4.0 billion
France • $1.4 billion
UK • $711 million
9. Lion
19. Bolton
29. Menard
Japan • $2.9 billion
The Netherlands • $1.2 billion
Japan • $700 million
9. Natura
19. McBride
30. Mandom
Brazil • $2.9 billion
United Kingdom • $1.2 billion
Japan • $670 million
ALPHABETICAL LISTING Amore Pacific .....................15 Beiersdorf .............................7 Bolton .................................19 Chanel ................................17 Clarins ................................16 Fancl ...................................23 GlaxoSmithKline...............11 Henkel..................................4 Kao........................................5 Kosé ....................................12 August 2011
LG.......................................14 Lion ......................................9 L’Occitane ..........................26 L’Oréal ..................................2 Lornamead.........................28 LVMH ...................................8 Mandom.............................30 McBride ..............................19 Menard...............................29 Natura ..................................9 happi.com
Oriflame .............................12 Pierre Fabre........................19 Pola .....................................23 Puig.....................................23 PZ Cussons ........................19 Reckitt Benckiser .................3 Shiseido................................6 Sunstar ...............................27 Unilever................................1 Yves Rocher .......................17 happi • 69
• The International Top 30
1. Unilever
subtraction. To gain approval of the Sara Lee acquisition, Unilever sold Sanex deodorant and bodywash brands to Colgate-Palmolive. More recently, in United Kingdom May, US authorities OK’d its $3.7 www.unilever.com billion acquisition of Alberto-Culver Sales: $28.5 billion on the condition that Unilever sell the Alberto VO5 brand in the US Key Personnel: and divest its Rave brand. Paul Polman, chief executive officer; “Without the divestitures reJean-Marc Huët, chief financial offiquired by the department, concer; Doug Baillie, chief human resumers would have paid higher sources officer; Geneviéve Berger, chief prices for value shampoo and conresearch and development officer; ditioner and for hairspray sold in Dave Lewis, president, Americas; Harretail stores,” Christine Varney, the ish Manwani, president, Asia, Africa, assistant US attorney general in Central & Eastern Europe; Pier Luigi charge of the antitrust division, said Sigismondi, chief supply chain officer; in a statement. Keith Weed, chief marketing and comAnalysts said the VO5 divesture munication officer; Jan Zijderveld, presiwill hurt Unilever. dent, Western Europe. “VO5 was one of the brands that they signaled as being part of the Major Products: attraction of the deal when they anPersonal Care—Axe/Lynx, Dove, Lifebuoy, nounced it,” observed Andrew Pond’s, Rexona, Signal, Close-Up, Sunsilk, Wood, an analyst at Sanford C. Lux, Vaseline, Tigi. Household Care—PerBernstein.“I’m sure they’ll be disapsil/Omo, Cif, Comfort, Domestos, Sunlight, pointed to sell it.” Omo, Radiant, Surf, Snuggle. When the Alberto deal was anNoxema is making a comeback this nounced, Unilever said the accord New Products: year with new products. would make it the top player in hair conditioning and put Axe Rise and Excite variants, Dove Damage Therapy. Acquisitions—Sara Lee personal care (Radox, it in the top three for shampoo and styling products. It’s all part Duschdas and Neutral), Alberto-Culver (Nexxus, TreSemme, Al- of a strategy to become less reliant on its food business, where Unilever derives about half of its sales. A decade ago, the perberto VO5 outside the US). sonal care business represented 20% of Unilever’s turnover. Last year, it accounted for more than 30% of sales. Comments: As it expands its portfolio, Unilever is expanding its reach Watch out Procter & Gamble, Unilever’s CEO has you in his sights. After several years of slashing underperforming brands, Unilever too. The company aims to generate 70% of sales from emerging went on a buying binge last year, closing its $1.7 billion purchase markets like India and China—an aspiration shared by P&G of Sara Lee’s personal care and laundry business in June. Last year, and L’Oréal. Tougher competition in these markets could push corporate sales jumped 11.1%, but more than half of the gain was prices lower, costs higher and reduce margins for everybody. Still, with Western Europe and the US reaching the saturation due to currency fluctuations.Volume improved 5.8%. Just last month, Paul Polman admitted that his company had point, multinationals are scouring the globe in search of new grown“too little”during the past 10-15 years, but that he expects consumers. To help find them, last month Unilever announced a reorto catch up with rivals such as P&G within the next five years. Polman and company have a lot of catching up to do: Unilever’s cor- ganization scheme that will take effect on September 1. The new porate sales were about $58 billion last year, compared to nearly structure allows for a more efficient rollout of increasingly big$80 billion for P&G. Analysts reckon that if P&G grows 4% an- ger and more scalable innovations. “Unilever now has over half its turnover in the emerging nually during the next several years, Unilever will have to grow 11%, a rate that Unilever managed to achieve in 2010, when net markets, where, over the last 10 years, growth has been close to income jumped 26%. But is that 11% sustainable? After all, from double digits,”said Polman in a statement.“We have an opportunity to better support this footprint of the business, to keep 2005 to 2009, Unilever posted only a 4% CAGR. And even as it adds businesses, Unilever has had to do some our strong momentum, with a more globally aligned country 70 • happi
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August 2011
The International Top 30
and category organization.” As part of these changes, Harish Manwani will be appointed as chief operating officer, with responsibility for all markets, in order to drive speed-to-market behind further simplification and efficiency. The category organization will be broadened to four categories reporting directly to Polman, with Dave Lewis, currently president, Americas, appointed president, personal care consisting of skin, deodorants, oral and hair, and in home care, Randy Quinn, currently executive VPlaundry, and Sean Gogarty, senior VP-household care, will report directly to Polman. Additionally, Kevin Havelock, currently executive VP-ice cream, will be appointed president of the newly established Unilever’s sales for the first quarrefreshment category, which inter of 2011 were helped along by cludes ice cream and beverages, gains in the personal care cateand Antoine de Saint Affrique, gory, which includes AP?deos. currently executive VP-skin, will be appointed president, food, which includes savory, spreads and dressings. The new structures will be put in place during the third quarter and will be fully operational before year-end. Michael B. Polk, currently president, global foods, home and personal care and member of the Unilever executive team left the company last month to become president and CEO of Newell Rubbermaid. For the first quarter of 2011, sales rose 7% to $14.9 billion. All categories grew, driven by a particularly strong performance in the emerging markets. Commenting on the results, Polman said, “We have delivered a good performance which demonstrates that the transformation of Unilever is progressing well.” Personal care sales rose 4.3% to $4.8 billion on a 2.5% increase in volume and a 1.8% increase in price. The company credited the first quarter gain in personal care sales to the success of Dove Men+Care, the continued strengthening of the Rexona brand and the addition of Axe Excite. Hair care sales were up in North America, China, Southeast Asia and India as a result of the rollout of Dove Damage Therapy, the continued rollout of Clear in Latin America and the relaunch of Clear in Asia. Tigi’s growth outpaced professional product sales. Home care sales topped $2.7 billion on an 4.6% increase in volume and a 1.4% increase in price. Unilever credited the inAugust 2011
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crease on strong laundry growth, driven by volume and increased pricing. Liquid detergents performed well in Southeast Asia, particularly in China and Indonesia, and the company continued to extend our presence in fabric conditioner with the recent launch in the Philippines exceeding expectations and Comfort entering Sri Lanka. Household cleaners continued to grow as Unilever brings its power brands into new markets. The company launched Cif in the Philippines and Algeria, while Domestos was launched in Indonesia and Unilever’s cleaning and hygiene platform was extended under the Glorix brand in Russia.
2. L’Oréal France www.loreal.com Sales: $25.8 billion
Key Personnel: Jean-Paul Agon, chairman and chief executive officer; Laurent Attal, executive vice president, research and innovation; JeanPhilippe Blanpain, managing director, operations; Nicolas Hieronimus, managing director, luxury products; Jean-Jacques Lebel, president, L’Oréal consumer products division, worldwide; Brigitte Liberman, worldwide president, L’Oréal active cosmetics division; Marc Menesguen, managing director, strategic marketing department; Christian Mulliez, executive vice president, administration and finance; Alexander Popoff, managing director, Latin America zone and Africa, Middle East zone; Sara Ravella, general manager, corporate communications and external affairs; Frederic Rozé, managing director, North America zone; Geoff Skingsley, executive vice president, human resources; AnVerhulst-Santos, general manager, L’Oréal professional products division.
Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer—Garnier, L’Oréal Paris, Le Club des Créateurs, Maybelline, SoftSheen-Carson. Professional—L’Oréal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura Art of Hair, Keraskin Esthetics. Luxury—Lancôme, Biotherm, Helena Rubenstein, Kiehl’s, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beauté. Active Cosmetics—Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore. Personal care—The Body Shop.
New Products: Maybelline NewYork The Falsies mascara, L’Oréal Paris Matte Morphose andYouth Code, Garnier Pure Active Exfo-Brusher, L’Oréal ParisVolume Million Lashes; Professional—Matrix Socolor Dream
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• The International Top 30
Age, Kérastase Elixir Ultime, Redken Style Connection, L’Oréal Professionnel Fiberceutic; Luxury—Lancôme Hypnôse Precious Cells, Trésor in Love and Teint Miracle,Yves Saint Laurent Rouge Pur Couture and Belle D’Opium, Ralph Lauren Big Pony; Active— Vichy Normaderm Tri-Activ, La Roche-Posay Anthélios with Mexoplex, Innéov Hair Health DS, Skinceuticals Pigment Regulator and Sanoflore Nourishing Regenerating Honey Range; The Body Shop—Rainforest, Natrulift and Dreams Unlimited. The Body Shop rolled out Rainforest hair care this year.
Comments: After a tumultuous couple of years, 2010 marked L’Oréal’s return to growth as consumers returned to cosmetics counters, beauty aisles and fragrance tables around the world. By division, consumer products accounted for 52.5% of sales, followed by luxury products (24.9%), professional products (15.0%) and active cosmetics (7.6%). Consumer product sales rose 5.5% to more than $12.6 billion. The company credits the gain to the introduction of Youth Code, which marks a new era in mass market skin care, according to L’Oréal, and the successful debuts of Elséve in India, China and Southeast Asia. Professional products’sales rose more than 4% to nearly $3.6 billion on the success of Matrix products in emerging markets and the continued expansion of Inoa hair colorants. Luxury product sales rose 7% to nearly $6 billion as Lancôme skin care posted double-digit gains and sales in Asia soared nearly 20%. Sales of active cosmetics rose 4.7% to more than $1.8 billion as Vichy posted an 18.4% gain in Latin America. Finally, The Body Shop posted sales in excess of $1 billion and received a boost from a 31% gain in e-commerce sales. By business segment, skin care accounted for 27.2% of sales, followed by hair care (22.1%), makeup (21.2%), hair colorants (15.0%), perfumes (10.0%) and other (4.5%). By region, Western Europe accounted for 39.6% of sales, followed by New Markets (36.8%, of which 47.9% came from Asia Pacific, 20.9% Eastern Europe, 22.8% Latin America and 8.4% 72 • happi
Africa, Middle East) and North America, 23.6%. But like other companies, L’Oréal’s focus these days is on the developing world. Earlier this year, chairman Jean-Paul Agon made it clear that L’Oréal’s future is solidly entrenched in emerging markets such as China, India and Brazil. According to L’Oréal’s estimates, by 2020, consumers in emerging markets will reach 2.7 billion with total spending power that is equivalent to current levels in the US. In contrast, L’Oréal’s 2010 sales were achieved with less than 15% of the planet’s global population.Therefore, in addition to the BRIMC (Brazil, Russia, India, Mexico and China) countries, the company has targeted 15 growth markets for its products: Poland, Ukraine, Argentina, Colombia, Indonesia, Thailand, Vietnam, Philippines, Turkey, Egypt, Saudi Arabia, Pakistan, Kazakhstan, South Africa and Nigeria. These new consumers are often urban and live in the megalopolises of the southern part of the world, such as Shanghai, New Delhi and Rio. Sales in emerging markets rose 11.3% last year.Taking a closer look at this dynamic segment, sales in Asia Pacific rose more than 11% to $4.2 billion as the company gained share in India, the Philippines, Indonesia, South Korea and Taiwan. Sales in Eastern Europe rose more than 8% on gains in Russia and Ukraine, where consumer demand for makeup, Garnier and all products within the luxury division were strong. Sales in Latin America jumped 17.5% to more than $2 billion as Brazil and Argentina posted good growth and Mexico posted gains as well. Finally, sales in Africa and the Middle East rose 4.1% to $741 million, helped along by gains in Lebanon and Morocco. Last year, L’Oréal USA acquired Peel’s, C.B. Sullivan, Maly’s Midwest and Marshall salon services to expand its position in the US hair salon market. For the first half of 2011, sales rose 5% to $13.3 billion. Professional product sales rose 4.2% to nearly $1.9 billion; consumer products sales rose 4.5% to $6.6 billion; luxury product sales were up 6.9% to about $2.9 billion; active cosmetics sales rose 4.9% to $1 billion; The Body Shop sales rose less than 1% to $446 million and sales of dermatology products jumped 13.6% to more than $400 million.
3. Reckitt Benckiser United Kingdom www.rb.com Sales: $13.0 billion
Key Personnel: Bart Becht, chief executive officer; Freddy Caspers, executive vice president, developing markets; Liz Doherty, chief financial officer; Amedeo Fasano, executive vice president, supply; Rob de Groot, executive vice president, North America and Australia; Salvatore Calzzone, executive vice president, Europe; Gareth Hill, senior vice president, information services; Rakesh Kapoor, executive vice
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August 2011
CREATING TOMORROW’S SOLUTIONS
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[email protected]
• The International Top 30
president, category development and CEO designate; Simon Nash, senior vice president, human resources.
Major Products: Household and personal care products. Brands includeVanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic, Air Wick, Mortein, Dettol,Veet, Clearasil.
New Products: Air Wick 100% natural propellant spray and Freshmatic Odor Detect, Harpic Max, Clearasil Ultra Acne + Marks, Resolve QuicknClean, Durex Play Massage 2 in 1, Scholl Fungal Nail Treatment and Hard Skin Removal System, Dettol No-Touch.
Fast Fact: RB maintains that it spends more in media—12.4% of net revenue—than any of its competitors.
Sales in developing markets (22% of sales) rose 18%, with growth coming from all regions. Top performing brands included the Dettol personal care and surface care ranges, Veet, and Air Wick. The excellent results actually accelerated in 2011, as first quarter sales rose 14% to $3.6 billion, driven by the continued success of Dettol No Touch and expansion into developing markets. Net income increased 2%. By region, sales in Europe rose 17%, sales in North America and Australia increased 5% and sales in developing market jumped 23%. In another personnel move, in June, RB appointed Heather Allen as executive vice president, category development. She replaces Kapoor. Prior to this appointment, Allen was global category officer, germ protection. “With net revenue growth of 15% and adjusted net income growth of 12% for the total Group in the quarter (both at constant exchange), these results position us well to achieve our FY 2011 financial targets of 12% net revenue growth and 10% adjusted net income growth (both at constant exchange), and with that to deliver another year of above industry-average growth,” asserted Becht.
4. Henkel Germany www.henkel.com Sales: $10 billion
Comments: A new era begins at Reckitt Benckiser next month when Rakesh Kapoor replaces Bart Becht as CEO. During his 16-year tenure, Becht turned RB from a plodding home cleaning marketer to a dynamic innovator that has rolled out a range of cleaning solutions such as the new Air Wick 100% natural propellant spray, a new range of aerosols propelled only by fresh air. Innovations like these have enabled RB to build a stable of 19 powerbrands that are sold in nearly 200 countries. Kapoor, who joined the company in 1987, was appointed to the executive committee in 2006 to lead the global powerbrands strategy and innovation. Prior to that, he led the UK and Northern Europe business to their best financial performance ever. Despite these impressive credentials, Kapoor won’t have to go it alone. Becht will stay on with RB in an advisory role through 2012. In any case, Becht leaves the company in good shape. Sales rose 9% last year. By region, sales in Europe (which accounted for 41% of sales) fell 1%. Gains came from health and personal care, home care and dishwashing, offset by weakness in laundry detergents. Sales in North America and Australia (27% of sales) rose 2%, helped along by the launch of Lysol No-Touch hand soap system and the Lysol surface care range, Air Wick Aqua Mist and Air Wick Ribbons and Quantum dishwashing formula. 74 • happi
Key Personnel: Kasper Rorsted, chairman; Dr. Lothar Steinebach, executive vice president, finance, purchasing, IT, legal; Dr. Friedrich Stara, executive vice president, laundry and home care; Hans Van Bylen, executive vice president, cosmetics and toiletries; Bruno Piacenza, executive vice president, laundry and home care.
Major Products: Laundry and home care brands include Persil, Mir, Perwoll, Purex, Sil, Spee,Vernel, Pril, Somat, Bref, Purex, Zout, Soft Scrub, Renuzit, Combat pest products. Beauty and personal care brands include Schwarzkopf, Schwarzkopf Professional, Indola Clynol, Poly Palette, Country Colors, Natural & Easy, Antica Erboresiteria, Schauma, Seborin, Citré Shine, Thicker Fuller Hair, got2b, Poly Swing, Taft, Dep, L.A. Looks, Zero Frizz and Smooth ’n Shine hair care; Bac, Barnängen, Coast, Dial,Tone, Dry Idea, Fa, LaToja, Mont Saint Michel, Neutro Med, Right Guard, Soft & Dri and Tone body care; Aok and Diadermine skin care; Antica Erboristeria, Denivot, Licor del Polo, Theramed andVademecum oral care; Scorpio fragrances.
New Products: Laundry—Persil Gold Plus Cold Active, Dac Disinfectant, Bref/WC
happi.com
August 2011
• The International Top 30
Frisch Kraft-Aktiv; Cosmetics and toiletries: Schwarzkopf Perfect Mousse, Osis, Right Guard Total Defense 5.
7.7% to nearly $1.1 billion.
5. Kao
Purex Crystals is the latest innovation from Henkel.
Japan www.kao.co.jp Sales: $9.5 billion
Key Personnel: Motoki Ozaki, representative director, president and chief executive officer; Takuo Goto, representative director, senior executive vice president, global production and engineering; Hiroshi Kanda, representative director, senior executive vice president.
Major Products: Beauty Care—Sofina, Kanebo, Molton Brown, Bioré, Jergens, Asience, John Frieda, Goldwell; Fabric and Home Care—Attack, Haiter, Magiclean; Human Health Care—Pyoura and Clear Clean oral care, Bub bath additives.
Comments: By category, laundry accounted for 29% of Henkel’s sales, cosmetics and toiletries represented 22% of sales, with the remainder attributed to adhesives. Laundry and home care sales rose 4.6% to $5.7 billion—not bad, considering the heavy discounting that took place throughout much of 2010. Three brands—Persil, Purex (in North America) and Dixan—accounted for 32% of sales within the division. The top 10 brands accounted for 81% of division sales. The weakest sales were in southern Europe, the US and much of Eastern Europe. But they were offset by strong sales in Germany and a large portion of Africa/Middle East. In fact, AME posted double-digit market growth, but in Latin America, sales were flat as price erosion was offset by volume increases. It was the same in Asia, where a difficult pricing environment in India put a damper on the entire region. Despite the conditions, Henkel executives insisted that branded consumer goods manufacturers were able to gain market share at the expense of private label houses. Sales of cosmetics and toiletries rose 8.6% to $4.3 billion. Sales in Western Europe and North America remain difficult, especially in hair care, where price promotion and discounting were a way of life. Even the dynamic growth that was so characteristic of Eastern Europe vanished last year, as sales in the region declined. In contrast, sales were up in Africa/Middle East, Latin America and Asia-Pacific. Together, Schwarzkopf, Dial (North America) and Fa represented 71% of cosmetics and toiletries sales last year, and the top 10 brands accounted for 89% of sales. In fact, Schwarzkopf is Henkel’s biggest brand. For the first quarter of 2011, Henkel’s corporate sales rose 8.9% to just over $5 billion. Laundry and home care sales rose 2.2% to $1.4 billion, while cosmetics and toiletries sales jumped 76 • happi
New Products: Liese hair color foam, New Beads Neo and Attack Neo ultra-concentrated laundry detergents, Humming Neo ultra-concentrated fabric softener, Attack Instant Clean Liquid Detergent (China), Bath Magiclean cleaner, Quickle Wiper.
Fast Fact: Nick Arrojo, celebrity stylist and owner of Arrojo Studio and Arrojo Education, and Cory Couts, president and CEO of KPSS, Inc., revealed Arrojo’s endorsement and exclusive use of Goldwell color products, which are part of the Kao stable.
Comments: Kao is the largest Japanese player in the global household and personal care industry, and as such, it is the first company in The International Top 30 that had to deal with an anemic global recovery and the Great East Japan Earthquake that struck on March 11.The company said deflation, unemployment and other factors drove down consumer prices for household and personal care products as Japanese consumers remained cautious and yet, sales rose 1%
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August 2011
The International Top 30
due to an increase in volume. However, cosmetics sales fell, due to a consumer move toward low-priced products. Specifically, beauty care sales declined 2.6% to about $6.2 billion. Sales of prestige cosmetics fell 4% to just under $3 billion, due to the aforementioned preference for lower priced products and the earthquake effects. To get consumers buying again, Kao introduced a multifunctional cream and a low-priced line of products to the Fréshel skin care brand. The company also made the decision to refocus efforts on megabrands such as Coffret D’Or makeup and Sofina skin care products and cosmetics, which have sales in excess of $100 million. And despite a slowdown in China, Kao reported strong sales of prestige cosmetics in Asia, specifically in Taiwan and Thailand. Premium skin care sales in Japan and the rest of Asia rose on the strength of Bioré. In the US, Kao launched a new version of Curél. Hair care sales were flat in Japan, but sales rose in the rest of Asia due to the launch of Liese hair color foam in Asia. In North America, sales of Goldwell and KMS professional hair care brands rose, while in Europe, the launch of hair color foam contributed to John Frieda sales. Sales within the fabric and home care unit rose less than 1% to $3.2 billion. Like everywhere else in the world, Kao’s detergent business suffered from increased price competition. To meet the demand for water and energy conservation, the company launched several ultra-concentrated detergent and fabric softeners. Home care sales were flat.
6. Shiseido Japan www.shiseido.co.jp Sales: $7.5 billion
Key Personnel: Hisayuki Suekawa, president and chief executive officer; Yoshinori Nishimura, corporate officer; Patrice Bellard, president, Beaute Prestige International.
Major Products: Skin care, color cosmetics, sun care, fragrances and toiletries. Brand names include Future Solution LX, Bio-Performance, Benefiance, White Lucent, The Skincare, Eudermine and Pureness.
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But the big news last year was the $1.8 billion acquisition of Bare Escentuals, which represents Shiseido’s latest effort to build a bigger consumer base in the US. Bare Escentuals gets about 88% of its sales from the US. Aided, in part, by Bare Escentuals, Shiseido’s sales in the Americas surged nearly 81%. Sales rose 6% in Europe and 5.9% in Asia/Oceania. During the year, the company entered nine new countries, including South Africa and Mongolia. As it looks beyond its borders, Shiseido will have a new leader at the helm. In January, the board elected Hisayuki Suekawa as Shiseido’s 14th president and chief executive officer. He succeeded Shinzo Maeda, who was named chairman. Prior to this appointment, Suekawa was corporate officer and general manager of corporate planning. The new president’s goal is to boost international sales to 50% of corporate sales by 2017—that’s up from 42% in the most recently concluded fiscal year. The focus beyond its home market comes at a time when demand in Japan remains anemic and wages sluggish. In particular, Suekawa has his sights set on China, where he will try to increase sales at least 15% a year for the foreseeable future. Last year, Shiseido launched the DQ mass-market skin brand in China, where the economy is growing 10.3%. China accounts for about 10% of Shiseido’s sales. In March, Patrice Bellard was selected as president of Beaute Prestige International, Shiseido’s designer fragrance division. Following the earthquake and tsunami disaster in Japan, Suekawa toured the area and said despite the devastation, cosmetics remained essential items in women’s day-to-day lives. To help keep spirits up, Shiseido volunteers flocked to emergency shelters with cosmetics and other beauty activities. Looking ahead, the company expects sales to rise 1.4% to 680 billion yen. In Japan, sales are expected to be flat, but elsewhere, sales are expected to rise 10% in local currency terms. To keep sales growing, the company is focused on three major brands: Shiseido, Bare Escentuals and Cle de Peau Beaute, a recently revamped line that company executives say will appeal to wealthy consumers in North America.
7. Beiersdorf Germany www.beiersdorf.com Sales: $7.0 billion
New Products: Key Personnel:
Bare Escentuals (acquisition), Future Solutions.
Comments: Sales fell 2.7% last year due to continued sluggishness in Japan, which accounted for more than 63% of sales. Sales in Japan declined 5.8%. August 2011
Thomas-B. Quaas, chairman, executive board; Peter Feld, executive board member, Europe/North America; Ralph Gusko, executive board member, brands and supply chain; Dr. Ulrich Schmidt, executive board member, finance/human resources; Ümit Subasi, executive board member, emerging markets; James C. Wei, execu-
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tive board member, Asia.
Major Products: Nivea, La Prairie, Eucerin, 8 x 4, Labello, Florena and SLEK skin care.
New Products: La Prairie White Caviar Illuminating Systéme and Platinum Rare Serum.
German sales and a 6.5% drop in Western Europe. Sales were flat in Eastern Europe. The good news was that sales in the Americas jumped 8.7%, led by a 12.9% gain in Latin America and 3.4% increase in North America. Sales in the Africa/Asia/Australia region rose less than 1%. In April, the company announced plans to discontinue operations in Baden-Baden, citing declining capacity utilization. In June, Ralph Gusko joined the executive board with brand and supply chain responsibilities. He had been general manager, Northern Europe.
Comments: Consumer product sales rose 1.6% last year. Sales of Nivea rose 1.8%, sales of Eucerin increased 9% and La Prairie sales jumped 7.5%. The best performing products under the Nivea umbrella were Nivea deodorant, Nivea for Men, Nivea Sun, Nivea Deodorant Calm & Care, Nivea for Men Silver Protect and Nivea Sun Protect & Bronze. In contrast, sales fell for Nivea Hair Care and Nivea Hair Styling. Consumers in the US, Thailand and Chile were particularly enamored with Eucerin, according to Beiersdorf, while in the exclusive cosmetics segment, La Prairie rebounded in part to the successful launches of La Prairie Platinum Rare Serum and La Prairie White Caviar Illuminating Systéme. By region, Europe accounted for 61.1% of consumer sales, Africa, Asia and Australia represented 21.6% of sales and the Americas represented 17.3% of sales. As for Europe, Beiersdorf reported a significant sales increase in the UK and Russia, but results in the rest of Europe were mixed, as sales declined sharply in Italy, Portugal and Spain. Overall, sales rose 1.4% in Western Europe and declined 2.2% in Eastern Europe. Sales in Germany declined. Beiersdorf said sales in North America and Latin America rose significantly, while Africa/Asia/Australia posed slight gains. Sales jumped 14.9% in the Americas. During the year, the company disposed of the Juvena and Marlies Moller skin care brands. To get things moving again, Beiersdorf is making a big bet on Nivea, which celebrates its 100th anniversary this year. Chairman Thomas-B. Quaas told shareholders that Nivea will get a multimillion-dollar investment in an effort to strengthen the brand for the long-term. For the first quarter of 2011, consumer product sales declined 1.6%, which the company blamed on the streamlining of European product ranges, which resulted in a 5.8% decline in 78 • happi
8. LVMH France www.lvmh.com Sales: $4.0 billion
Key Personnel: Bernard Arnault, chairman and chief executive officer; Antonio Belloni, group managing director; Pierre Godé, vice chairman; Christopher de Lapuente, Sephora; Laurent Boillot, Guerlain; Edward Breenan, DFS; Alain Lorenzo, Parfums Givenchy; Claude Martinez, Parfums Christian Dior; Patricia Tranvouëz-Derrey, Kenzo Parfums.
Major Products: Perfume, makeup and skin care. Brands include Christian Dior, Guerlain, Givenchy and Kenzo, Benefit, Fresh, Acqua di Parma, Parfums Loewe, Fendi and Pucci.
New Products: Idylle fragrance, Play for Her fragrance, Dior Addict lipstick, Miss Dior fragrance.
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Fast Fact: Christian Dior celebrated the 10th anniversary of its Dior Addict lipstick with a new collection. The 44-color Dior Addict line is billed as offering the widest shade range on the market.
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Comments: Sales of perfumes and cosmetics rose 12% last year and accounted for 15% of LVMH’s corporate sales.Taking a closer look at the LVMH beauty brands, Parfums Christian Dior was driven by the success of fragrance favorites such as J’adore, Poison and Eau Sauvage. Other product categories enjoyed strong growth thanks to the excellent performance of the new Rouge Dior lipstick range and the Capture skin care line. Guerlain benefited from the success of its new Idylle fragrance and continued popularity of Shalimar, as well as its skin care line, Orchidée Impériale. The new Play for Her women’s fragrance from Parfums Givenchy made a successful debut too, while Benefit and Make Up For Ever found new fans around the world. For the first quarter of 2011, fragrance and cosmetics sales rose 9% to $1 billion. The Christian Dior unit led the way, thanks to gains made by existing brands as well as the successful launches of Dior Addict lipstick and Miss Dior fragrance. Guerlain continued to benefit from the rapid growth of its legendary perfume Shalimar and from its skin care range Orchidée Impériale. Givenchy’s growth was driven by the success of Play for Her, launched in 2010. Benefit and Make Up For Ever experienced exceptional growth across all markets, according to LVMH.
9. Lion Japan www.lion.co.jp Sales: $2.9 billion
Key Personnel: Sadayoshi Fujishige, chairman and chief executive officer; Kazuo Obayashi, senior executive director; Keikichi Sugiyama, executive director, research and development; Itsuo Hama, executive director, health care and household products divisions, gift and channel-specific products division, advertising, behavioral science research, distribution and customer development.
ing growth at Lion. The company maintains that new products now account for 53% of domestic sales, up from 21% in 2008. Moreover brands with sales in excess of 10 billion yen, now account for 60% of sales, up from 34% in 2005. Last year, sales of fabric care and household cleaning products rose 3.4% to 165.6 billion yen on favorable sales of liquid laundry detergents and fabric softeners. Sales of oral care and beauty products totaled 90 billion yen, as Lion takes advantage of the dynamic growth drivers of the highpriced toothpaste and mouthwash markets. Outside Japan, in markets such as China, South Korea, Taiwan, Thailand, Indonesia, Singapore, Malaysia and Hong Kong, Lion aims to be the No. 1 brand in laundry and oral care products. Since 2007, Lion’s international laundry detergent and oral care sales have grown 40%. In terms of product formulation, the company continues to expand its use of methyl ester sulfonate through its production plant in Malaysia. In other moves, the company says that its proactive approach to the environment is based a three-prong approach: • Switch to plant-based ingredients; • Develop products based on eco-standards; and • Protect water environments. Today, Lion relies on two plant-based surfactants. MES, based on palm, reduced CO2 emissions by 51%, while the use of MEE, based on coconut, reduced CO2 emissions by 74%, according to the company. This year, like so many other laundry detergent producers in Japan, Lion faces rising raw material prices and declining unit price sales, which are expected to limit domestic sales growth to 1.8%. Outside its domestic market, however, the company expects sales to grow 6.9%, driven by results in China.
9. Natura
Major Products:
Brazil www.natura.net Sales: $2.9 billion
Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners.
Key Personnel:
Oral Care—Clinica Toothpaste for Kids, Dentor Systema Lion and Dentor Systema EX Lion, Hitect Shoyaku no Megumi toothpaste, Dentor Systema, Clinica Kid’s Dental Rinse, Dentor Systema EX Dental Rinse; Beauty Care—Pro Tec Mud Spa two-in-one shampoo; Ban deodorant powder spray, Refresh shower sheets and High-Density medicated deodorant series.
Antonio Luiz Da Cunha Seabra and Pedro Luiz Barreiros Passos, co-chairmen of the board of directors; Alessandro Carlucci, chief executive officer; João Paulo Ferreira, senior vice president, supply chain; José Vicente Marino, senior vice president, sales and marketing; Marcelo Cardoso, senior vice president, organizational development and sustainability; Roberto Pedote, senior vice president, finance, legal affairs and information technology; Telma Sinicio, senior vice president, innovation.
Comments:
Major Products:
New product launches and an emphasis on megabrands are driv-
Cosmetics, fragrances and personal care. Brands include Ekos soap,
New Products:
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hair care and oils; Natura Faces, Aquarela, Una makeup; Chronos skin care, Natura Naturé baby care,Vitaplant hair care; Natura fotoequilibrio sunscreens; Amó fragrances.
Comments: Founded in 1969, Natura is a direct sales firm sporting more than 1.2 million sales consultants and more than 7,000 employees. The firm has been publicly traded since 2004. Natura’s net revenues in 2010 totaled $2.9 billion, rising 21.1%; EBITDA was $684 million (up 24.6%); and net income was about $425 million, 8.8% above the previous year. According to Natura, it distributed more wealth to its stakeholders in 2010. Specifically, the wealth generated to employees increased 20%, for consultants, 19% and for shareholders, 17%. In 2010, international manufacturing began through partnerships in Argentina, and Natura plans to commence operations in Mexico and Colombia this year. In terms of sustainability, Natura rolled out its first refill packaging made of polyethylene from sugar cane, which Natura calls a renewable source of energy. In addition to being 100% recyclable, it reduces greenhouse gas emissions that cause global warming by 58% compared with common plastic. On a less positive note, the
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firm was charged by the Brazilian Institute of the Environment and Renewable Natural Resources (Ibama) for failing to secure prior authorization to conduct research using inputs from Brazilian biodiversity. Natura does not agree with the procedure and has formally contested these charges. In the first quarter of 2011, Natura’s consolidated net revenue was $730 million, growing 13.0% over the same period of the previous year. EBITDA was up 8.4% and net income was $96 million. In Mexico, Natura is transitioning to a new commercial model, which it calls the Sustainable Relations Network. This model is in line with the characteristics of the local market, as it offers a more attractive development and growth plan for consultants, integrating economic, social and environmental issues, accelerating growth and reinforcing Natura’s value proposition in Mexico, the company said. At the end of 2010, Natura launched the Acolher Program, designed to identify and recognize social initiatives developed by its consultants. In its first edition, the firm selected 17 initiatives, which will receive financial support, in addition to technical training for project execution. This program is part of the firm’s efforts to raise awareness, and sensitize and mobilize the sales team to expand opportunities for all society, according to the company.
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Log on to HAPPI.COM this month to find out why Mintel thinks Natura’s Ekos Pitanga Preta Oleo Trifásico (triphasic oil) fits right in with today’s down-to-earth trend.
11. GlaxoSmithKline
12. Kosé Japan www.kose.co.jp Sales: $2.0 billion
Key Personnel: Kazutoshi Kobayashi, president
United Kingdom www.gsk.com Sales: $2.4 billion
Major Products:
Key Personnel: Andrew Witty, chief executive officer; Emma Walmsley, president, Consumer Healthcare Worldwide.
Skin care, cosmetics and toiletries sold under several brand names including Cosme Decorte AQ, Awake, Cosme Decorte, Beauté de Kose, Jill Stuart, Infinity, Grandaine, Crie, Predia, Visée, Phil Naturnt, Esprique, Sekkisei, Formule, Precious, Fasio, Nature & Co, Stephen Knoll, Happy Bath Day.
Major Products: Oral care products such as toothpaste, toothbrushes, dry mouth and denture care products sold under brand names such as Aquafresh, Sensodyne, Biotene, Polident, Poligrip and Corega.
New Products: Sensodyne Rapid Relief and Sensodyne Repair and Protect.
New Products: Happy Bath Day Precious Rose Body Care (relaunch), Nature & Co. Cotton Veil, Golden Bath Body Milk, Grandaine Luxage Astamax Essence, Cosme Decorte Prime Latte emulsion (September), De laVie hair dye, Fasio makeup, Esprique Mellow Forming Rouge, Predia Body Care, Sea's Dew White and Moisturizer White, Sekkisui sunscreens and facial masks.
Comments: GlaxoSmithKline is overwhelmingly a pharmaceutical company. In fact, it only makes The International Top 30 list based on its oral care business, but then, GSK sells some of the world’s best-known toothpaste brands. Last year, oral care sales rose 6%, led by a strong performance by Sensodyne, a 50-year-old brand. The company proudly notes that Sensodyne has been the world’s fastest growing toothpaste brand for the past five years. Following a 2010 launch in India, Sensodyne is now available in 124 countries. Biotene, the dry mouth treatment that GSK bought in 2008, performed well too. On the downside, sales of Aquafresh declined slightly last year. For the first quarter of 2011, oral care sales jumped 12%, led by Sensodyne, which benefitted from the launch of Sensodyne Rapid Relief, which began in 2010, as well as the launch of Sensodyne Repair and Protect that began in the first quarter of this year. In the US, Sensodyne, Poligrip and Biotene all posted good gains, which helped offset lower sales of Aquafresh.
The INTERNATIONAL TOP 30 is published every August. THE TOP 50, an article on the leading U.S. companies in the household and personal products industry, is published in July. Both are available online at HAPPI.COM. 82 • happi
Comments: According to statistics for cosmetics shipments compiled by the Ministry of Economy, Trade and Industry, the Japanese cosmetics industry saw increases in unit volume and monetary sales in 2010 compared with 2009. However, as it is well known, the March 11, 2011 earthquake had a severe impact on the Japanese economy overall—and as a result, times were tough on many companies, including Kosé. According to Kosé, during the current fiscal year, there were signs of a recovery in consumer spending as the downturn in the Japanese economy ended, but market conditions remained lackluster and there was a drop in sales immediately after the Great East Japan Earthquake. As a result, the firm’s net sales decreased 0.9% for the year ended March 2011. On a more positive note, in Asia, the Chinese economy has been expanding and economies in other Asian countries are also recovering, propelling Kosé’s overseas sales to represent 12.3% of total consolidated sales, led by China, the company said. Net income was up 30.5% to more than $78 million due to a gain on sales of noncurrent assets associated with the outsourcing of logistics operations, an extraordinary loss associated with the Great East Japan Earthquake, and other items. As for its own earthquake related issues, Kose’s Tohoku Distribution Center in Sukagawa in Fukushima prefecture was damaged, but operations resumed on March 29 and it was pretty much business as usual, except for deliveries to certain
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regions. In April, Kosé said rolling blackouts were disrupting operations at factories in Saitama and Gunma prefectures. However, the firm said it was working to minimize the impact of these blackouts as much as possible by using flexible times for work shifts and other tactics.
12. Oriflame Sweden www.oriflame.com Sales: $2.0 billion
Key Personnel: Magnus Brännström, chief executive officer and president; Jesper Martinsson, chief operating officer; Gabriel Bennet, chief financial officer.
Major Products: Color cosmetics, skin care, personal care, hair care, fragrance, accessories and wellness supplements.
New Products: Endless Mascara, 2FX Mascara, Wonderlash Intense Mascara, Midnight Pearl for women, Flamboyant for men, Ecollagen (relaunch), Tender Care (relaunch), Voyager Eau de Toilette, Bioclinic Lifting Power Concentrate Da, Silk Beauty (relaunch), Feminelle intimate wash for women, Bioclinic Lifting Super Rich Repair Night; Perfect BodyVisible Re-Contouring Serum.
Comments: Oriflame, founded in Sweden in 1967, sells beauty products in more than 60 countries via a sales force that numbers approximately 3.6 million consultants. In 2010, sales rose 8% in local currencies (15% in Euros) to $2.0 billion. Adjusted net profit amounted to $170
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million, according to the company. For the full year, Oriflame’s sales were split as follows: • Color cosmetics 24% • Skin care 22% • Fragrances 21% • Personal and hair care 20% • Accessories and wellness 13% On the new product front, Oriflame has rolled out its first cosmeceutical line, Bioclinic, a premium range that is said to capture the best of advanced science to free skin from common problems such as reduced elasticity or dilated capillaries. The first two treatments in the collection are Bioclinic Lifting Power Concentrate Day and Bioclinic Lifting Super Rich Repair Night, which calm signs of inflammation on a cellular level and reinforce the skin’s own defenses. The formula is enhanced with Cell-Innov technology, which features retinol. Anti-aging and cosmeceuticals are big, but Oriflame has had success in the eye area as well. The firm sold more than 1 million units of its new Endless Mascara during the fourth quarter of 2010 alone. The direct-selling beauty firm started 2011 on a positive note; for the three months ended 31 March 2011, Oriflame’s sales rose 7% in local currencies (10% in Euros) to $525 million. Iran represented 2.5% of total sales in the first quarter 2010, but the unit was effectively closed in the third quarter of 2010 following issues in the country in which state officials closed the company’s operation in Teheran and detained staffers.
14. LG Household & Healthcare South Korea www.lgcare.com Sales: $1.8 billion
Key Personnel: Suk Cha, chief executive officer, LG Household & Healthcare.
Major Products: Household—laundry and dishwashing detergents, fabric softener and kitchen cleaners. Personal care—toothpaste, shampoo, soap, baby care, skin care, color cosmetics and toiletries.
New Products: Anti-aging is big at Oriflame with Bio Clinic Lifting Power Concentrate.
August 2011
The Body body care range (body wash, body lotion, cleansing foam, soap), I Hee Care for Style hair care,Tech Handy Sheet laundry detergent sheets. happi.com
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Comments: LG Household & Healthcare (H&H) reported all-time highs for annual sales at $2.4 billion (up 27.5%) and operating profit at $30 million (up 52.0%) in 2010. The company breaks its results into three main sectors—Healthy, Beautiful and Refreshing—representing household care, cosmetics, skin care and other HBA products in the first two, with beverages in the latter unit. Within HAPPI’S scope, sales within the firm’s Healthy business unit rose 15.6% to nearly $950 millon—making LG the first household business in Korea to exceed sales of one trillion won, according to the company. Within this unit, the hair care category grew by more than 30%YOY, driven by a new brand called I Hee Care for Style and ReEn, an oriental herbal concept brand. Body care sales rose 20%, bolstered by LG’s eco line Beyond (up 40%) and Say brands. This category, which also includes diaper and sanitary napkin businesses, saw its operating profit increase more than 25%. Sales within the Beautiful business unit jumped 52.4% to more than $880 million, exceeding the 1 trillion hurdle for the first time, and operating profit jumped 103.3%. The prestige segment maintained rapid growth, according to LG, with Whoo, SU:M and Belif (a new brand) faring well. Specifically, SU:M posted 70% growth year-over-year as LG expanded its counters from 22 to 40. Within masstige, Beaute de Beautiplex, billed as upgraded version of Beautiplex, opened 117 stores. LG acquired TheFaceShop in January 2010 and has upped the number of TheFaceShop stores, adding 160 domestic doors and 54 overseas shops during the year, pushing total stores in operation at the end of 2010 to 1,194. In 2011, LG H&H’s overall strategic objectives are to continue to focus on a premiumization strategy to provide differentiated products with a unique value proposition, and strengthen its product portfolio by extending value-oriented product lines that maximize consumer value through minimizing unnecessary packaging and ingredients. On top of solid domestic business performance, LG said it will also expand its presence in overseas markets, especially in China, by enhancing product ranges and expanding channel coverage.
15. Amore Pacific South Korea www.amorepacific.com Sales: $1.7 billion
Key Personnel: Kyung-Bae Suh, president and chief executive officer; Sang-Bae Shim, executive director and executive VP, production and logistics; Young-So Known, executive director and executive director, sales and marketing; Dong-Hyun Bae, executive director and ex84 • happi
ecutive director, business; Chang-Soo Yang, director, marketing; Hak-Hee Kang, director of R&D.
Major Products: Cosmetics—Amorepacific, Hera, Sulwhasoo, Lirikos, Verite, Laneige, Iope, Mamonde, TeenClear, Primera, InnisFree, Lolita Lempicka, Odyssey, Etude, Espoir; Personal Care—Mise-en-Scene, Ryoe, Happy Bath, Dantrol, Median, Songyeum; Health Care (including tea, beauty foods/supplements and drugs).
New Products: Sulwhasoo (China)
Comments: Amore Pacific’s sales rose 16.4% in 2010 but operating profit fell 13.2% to about $296 million. Net profits rose 25.9% to $248 million. By channel, door-to-door sales represented 29.8% of total sales, posting year-over-year growth of 9.5%. Department stores accounted for 20.6% of sales, up 39.1% and the specialty channel accounted for 13.2%, up 1.5% for the year.The hypermarket channel accounted for 8.4% of sales, with 7.1% year-over-year growth, according to the firm. Sales of Amore Pacific’s cosmetic unit were $1.4 billion, up 16%. Within cosmetics, the luxury segment represented 63% of sales, posting a gain of 20%. By brand, Sulwhasoo was up 22%, Hera gained 14% and Amore Pacific was up 36%, according to the company. The premium segment of its cosmetics unit accounted for 33% of sales, with brands such as Laneige (up 15%), Hannule (up 69%) and Iope (up 17%), turning in solid performances. Sales within Amore Pacific’s Mass Cosmetics & Sulloc division rose 19% for the year to about $304 million. Mis-en-scene was up 19%, Happy Bath and Sulloc both posted 27% growth and Ryoe proved especially robust, posting a gain of 62%. Looking at its international performance, Amore Pacific was pleased to report that the overseas business turned profitable, backed by solid sales growth and profitability in all regions. Sales were $292 million and operating profit was nearly $8 million, according to the company. China represented 42% of overseas sales (+22%), followed by France (29%), Asia, excluding China, (25%), and the US (3%). This spring, Amore Pacific rolled out Sulwhasoo into mainland China. The range of premium herbal medicinal cosmetics is now being sold at Parkson department store and Shin Kong Place in Beijing. The firm plans to add as many as eight shops in high-class department stores in other major cities like Shanghai before the end of this year. The move into China further expands Sulwhasoo’s international presence beyond its Korean routes; it entered Hong Kong in 2004 and launched in Bergdorf Goodman in NewYork City in June 2010. In addition, Amore Pacific opened the doors to the new Sulwhasoo Spa in Hong Kong in 2010.
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Be sure to log on to HAPPI.COM this month to see and hear Mintel’s Taya Tomasello talk about AmorePacific’s Innisfree White Tone Up Sleeping Mask.
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Clarins FEEDs Hungry Kids up with nonprofit group FEED Projects to create special FEED 15 Clarins pouches, which debuted at Nordstrom last month. The organic cotton pouch ($30) contains some of the beauty brand’s top selling SKUs and proceeds from each unit will provide school meals for 15 children via the United Nations World Food Program (WFP). Over the course of the next two years, FEED and Clarins hope to provide one million meals to children through the WFP.
C
LARINS HAS LINKED
16. Clarins France www.clarins.com Sales: $1.5 billion (estimated)
Key Personnel: Christian Courtin-Clarins, chairman, Clarins Group; Jonathan Zrihen, president and CEO of Clarins Group North America; Joël Palix, president of Clarins Fragrance Group; Pankaj Chandarana, group CFO, Clarins Group; Maria Dempsey, executive vice president of marketing, Clarins USA.
Major Products: Skin care sold under the Clarins and Kibio label as well as fragrances sold under a variety of brands, licenses and distribution partnerships (including Thierry Mugler, Azzaro, Swarovski, David Yurman, Porsche Design).
New Products: Clarins Instant Definition Mascara, Swarovski Aura.
Comments: Under the terms of a four-year renewable agreement announced last year, Clarins Fragrance Group US and InterParfums Luxury Brands will share and manage an expanded sales force. Logistical
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and administrative support will be provided by Clarins Group USA from its Park Avenue offices in New York and a warehouse in Orangeburg, NY. According to Jonathan Zrihen, president and CEO of Clarins Group North America, the“coherent fit and high quality of our respective brands and the combined efforts of our teams will significantly contribute to strengthening positions of both companies in the US.” Now the pair will enlist a similar strategy in Spain. This June, Interparfums España announced it would team up with Clarins’ Madrid-based subsidiary, Clarins Espagne. The five-year, renewable agreement is effective July 1. According to Sandrine Groslier Douhet, managing director of Clarins Espagne, the two groups “share a corporate culture characterized by team commitment, common ethical values and a sense of solidarity along with strong brands that will significantly contribute to further developing the positions of both companies in this market.” Also in June, actress Eva Mendes was tapped as the new face
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of Angel by Thierry Mugler. In other Mugler scent news, Womanity—his most recent juice—was a top 10 finalist in the 2011 FiFi women’s luxe category.
17. Chanel France www.chanel.com Sales: $1.4 billion (estimated)
Key Personnel: Maureen Chiquet, chief executive officer; Alain Wertheimer and Gerard Wertheimer, co-owners; Arie L. Kopelman, vice chairman and chief operating officer; John Galantic, president, Chanel USA; Peter Philips, global creative director of makeup; Christine Dagousset, executive vice president, fragrance and beauté, Chanel, Inc.; Guy Schreiber, president, Chanel, Inc.; Xavier Ormancey, director of Chanel research.
Major Products:
luxury beauty fared quite well overall, and when it comes to creating trends within that space, few can match Chanel’s star power. A new shade on a runway model’s nails or lips can easily create frenzy in the nail lacquer or lipstick market, ultimately leading the mass market (and other prestige players as well) down a similar path. Chanel also enjoys iconic stature in the fragrance market. One of the brand’s newest scents, Bleu de Chanel (a 2010 rollout and its first major men’s launch since 2004) netted a pair of 2011 FiFi honors, including men’s luxe fragrance of the year and best media campaign of the year (men’s). In addition, Chanel’s Coco Mademoiselle Bath Essentials line was voted bath and body line of the year. Although Chanel is famous for its colors and fragrances, it also focuses on formulating science. Among its newest and most powerful skin care SKUs are Sublimage Essential Revitalizing Concentrate ($425) and Sublimage La Crème Texture Supreme ($390), which are powered by Golden Champa and enriched Planifolia Polyfractioned Actives (PFAs), respectively. PFAs are “ultra-pure, ultra-powerful ingredients created through an exclusive purification technique developed by Chanel,” according to the company.
Color cosmetics, skin care and fragrances.
New Products: Bleu de Chanel, Sublimage Essential Revitalizing Concentrate and Sublimage La Crème Texture Suprême, Rouge Coco Shine, Collection Les Fleures d’Ete, Precious Metal nail lacquers, Collections Byzance de Chanel (limited edition), 1.7oz flacon of Chance Eau Fraîche, Illusion D’Ombre long wear luminous eyeshadow, Rouge Allure Velvet matte lipstick (Fall).
17. Yves Rocher France www.yvesrocher.com Sales: $1.4 billion (estimated)
Key Personnel:
Fast Fact: Fittingly annouced via email to its online subscribers, Chanel revealed that an extra color for its new Rouge Coco Shine sheer hydrating lipstick collection would be sold exclusively online.
Bris Rocher, chief executive officer and chairman of the board of directors of the GroupYves Rocher; Stéphane Bianchi, chief executive officer of the GroupYves Rocher; Claude Fromageot, research and development director; Jean-Michel Boisserand, director of Internet stores and France; Laurent Marchal, chief executive officer of Yves Rocher North America Inc.; Elise Rebut, biodiversity manager; Jacques Rocher, president,Yves Rocher Foundation.
Major Products: Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis and Daniel Jouvance.
New Products: Comments: Chanel is clearly a leader in luxury goods, selling products that are coveted by those who can afford Karl Lagerfeld-designed jackets and resort wear as well as those who aspire to wear them—and settle on a Chanel lipstick instead. During the Great Recession, 86 • happi
Elixir 7.9, 3 Detoxifying Teas cleansing care, Ovale Lifting antiaging line for women over 45, Comme une Evidence Homme Green eau de toilette, Botanical Hair Care , Moment de Bonheur eau de parfum, Couleurs Nature Mix&Match, New Culture Bio products—Lifting Bio.
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The International Top 30
Comments: Yves Rocher sells more than 300 million products a year in 80 countries.The group is family-owned with more than 75% owned by several generations of what officials call “entrepreneurs-creators.” According to Kline Group, the company’s 2010 sales were $1.4 billion. Events of note during the past year include the opening of its first store and franchise in Novia Scotia (June 2010) and a $5 million investment in the company’s Cork, Ireland facility.Yves Rocher came to Cork in 1981 and established its current facility in 1984. The site exported 66 million units of high quality skin care products in 2010 and that figure is projected to grow to 88 million units by 2015, according to sources. On the new products front, Yves Rocher has rolled out Exilir 7.9, a serum that reportedly doubles the effectiveness of any antiaging skin care product with seven active botanicals and nine antiaging patents. The lucky seven include apple oligosides (three patents), acacia polyosides (one patent), green rice inositol (one patent), tara galactosides (one patent), aloe vera polyosides (one patent), aphloia mangiferin (one patent), and beet betaine (one patent).
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Mascara (redesign), Italian Look Spring/Summer Collection, Special Perfect Body Treatments for hip and abdomen (line extension), Men’s Regenerating Night Cream, Special Perfect Moisturizing Tanning Spray (SPF 10-30).
Comments: Bolton Group, a privately held company, began as a regional distributor in 1949 and has grown to an international firm sporting 50 product lines with a strong portfolio of household, personal care and beauty products. Bolton Group has doubled sales in the past 10 years, has almost doubled its advertising investments in the past five years, has acquired 11 major companies and brands in the past 10 years, and has established new subsidiaries in five countries in the last seven years. But household and personal care products only represent a portion of the business. According to the company, 16.6% of its corporate sales stem from personal care, 20.2% from household care and 5.9% from beauty care products. Food products accounted for 44% of sales, adhesives 13.1% and pet care, its newest business, represented 0.2%.
19. Bolton Group 19. McBride Plc United Kingdom Website: www.mcbride.co.uk Sales: $1.2 billion
The Netherlands www.boltongroup.net Sales: $1.2 billion (estimated)
Key Personnel: Major Products: Household care—Omino Bianco laundry care, WC Net bathroom cleaners, Carolin floor cleaners, SMAC metal and all-purpose cleaners, Overlay floor and surface cleaners, Merito ironing aids, Fornet oven cleaners, Last dishwashing liquid, Vetril glass cleaners, Argentil silver cleaner, Ouragan and Crofty drain pipe cleaners, WC Eend toilet cleaners (licensed brand), Cyclon heavy duty hand soap, Dubro kitchen care products, Solivaisselle dishwashing products, Nibro ironing aids and starch, D’Or natural soap for surfaces and textiles. Personal care—Borotalco soaps, shower gels, talcum powder; Neutro Roberts body care; Rogé Cavaillés body care; Sanogyl oral care; Somatoline cosmetic and slimming products; Roberts Fragrance personal care; Acqua Alle Rose facial cleanser; Citrosil disinfectant solutions, sprays and wipes; Botot mouthwashes; Wetties wipes; Soapy liquid hand soaps; Silx depilatories. Beauty—Collistar cosmetics, body treatments, facial treatments, tanning products, self-tanners, hair care, men’s grooming and fragrance.
New Products: Collistar—Special First Wrinkles Mask, Special Anti-Aging Reshaping Filler Cream Night, Extra Volume and Lash Plumping August 2011
Chris Bull, chief executive officer; Richard Armitage, group finance director; Colin McIntyre, UK divisional managing director; Andrea Barbier, Western Continental Europe, divisional managing director; Gregorz Krol, Central and Eastern Europe divisional managing director; Thibaut Eissautier, group purchasing director; Tim Seaman, strategic development director; Malcolm Allan, group human resources director.
Major Products: Household care (dish wash, laundry care, household cleaners, air care) and personal care (hair care, baby care, body products, shaving products, oral care and skin care). Brands include Surcare, Clean ‘n Fresh, Oven Pride, Lime Lite, Clean Right, Actiff, Cobra, Bonaria, IsabelYplon, Avea.
Comments: When a European shopper picks up a budget or store-brand bathroom cleaner, shampoo or laundry detergent, there’s a good chance McBride is the firm that has made it. This London-based firm is Europe’s leading producer of private label household and personal care products, sporting 20 factories in 11 countries. In fact, according to McBride’s own statistics, it supplies 95% of Europe’s top 50
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retailers such as Auchan, Tesco, Carrefour, Aldi, Walmart and Sainsbury. In addition, McBride has a range of its own budget brands including Surcare, Clean n Fresh, Oven Pride and Planet Green, an eco friendly range of household care SKUs. Household products account for the bulk of McBride’s revenues (80% of sales) with personal care products taking up the remainder. But the latter appears to be a growing part of its plan. In 2010 alone, McBride acquired Fortlab, a Malaysian cosmetics and toiletries firm; Newlane Cosmetics in Vietnam; and Brno, a Czech Republic skin care operation. Revenues for its fiscal year ended June 30, 2010 increased a modest 2%, and profit after Planet Clean is an eco-friendly tax attributable to sharehold- product from McBride. ers, before amortization of intangible assets and exceptional items was $52.5 million, up from $36.7 million in 2009. For the first half of its new fiscal year, sales were down 1% to $645 million.
19. Pierre Fabre
19. PZ Cussons United Kingdom www.pzcussons.com Sales: $1.2 billion
Key Personnel: Richard Harvey, chairman; Alex Kanellis, chief executive officer; Chris Davis, commercial director; Brandon Leigh, finance director; John Pantelireis, supply chain director.
Major Products: Personal care and toiletries—Imperial Leather, Joy, Cussons Baby, Premier, Carex, Venus, Original Source, Charles Worthington, St Tropez (acquisition). Household products—Morning Fresh, Elephant, Radiant, Robb and Duck. Spa services—Sanctuary Spa.
New Products: Robb Junior, Robb Super Intense Heat, Robb Tarzan Herbal; line extensions for Morning Fresh, Radiant and Duo and Imperial Leather Skin Kind.
Comments:
France www.pierre-fabre.com Sales: $1.2 billion
Key Personnel: Pierre Fabre, chairman
Major Products: Skin care and hair care products sold under the Avéne, Glytone, Elancyl, Galénic and René Furterer brand names.
Comments: He barely had time to break in that new office. After taking over as chief executive last September, Olivier Bohuon left Pierre Fabre after just five months at the helm (he moved on to a post at Smith & Nephew’s medical device company). Last month, Ducray Laboratories launched an awareness campaign for its new biodegradabale extra gentle shampoo formula. According to Fabre, the formula has been optimized for low environmental impact thanks to a complete analysis of its product life cycle. It is also paraben-free, phenoxyethanol-free and siliconefree, which reduces its impact on aquatic organisms by 84%, the company said. 88 • happi
Last year, founder Pierre Fabre was promoted to the ranks of Grand Cross of the Order of the Legion of Honour.
Sales fell 1.3% for the year ended May 31, 2010. However, net profit rose 28.4% to nearly $101 million. According to the company, there was an increase in profitability across Australia, Indonesia and the Middle East, as well as strong growth in UK profitability delivered through an effective brand renovation program. There was continued progress in Poland through a particular focus on personal washes. Plus, there was a good start to the year in Greece, although trading in the second half became more difficult due to the deteriorating economic environment. In September 2010, PZ Cussons Plc acquired St Tropez Holdings Limited from UK private equity group LDC in a $98.8 million cash deal. St Tropez is the UK’s leading sunless tanning product range consisting of lotions, mousses, sprays and other products. More than 80% of St Tropez’s sales are within the UK with Australia and the US also growing markets for the brand. Distribution in the UK is mainly via Boots, Superdrug, Debenhams, Sainsbury’s, House of Fraser and John Lewis, as well as through major salons, according to Cussons. The St Tropez retail range comprises approximately 30 products organized across self-tan, gradual tan and wash off varieties, complemented by tan optimizing products. All manufacturing is outsourced to third parties, according to Cussons. “The acquisition of the St.Tropez brand represents an excellent strategic opportunity for PZ Cussons and further strengthens our portfolio of masstige brands which includes The Sanctuary and
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The International Top 30
Charles Worthington,” said Alex Kanellis, chief executive of PZ Cussons Plc.“We see good growth opportunities, both in the UK and overseas, particularly by linking the strategy to that of The Sanctuary spa brand.” The Sanctuary Spa Covent Garden officially opened its doors more than a year ago, marking the first city Sanctuary Spa outside London. Experts such as The Sanctuary’s medical consultant Dr. Elizabeth Wilkinson, and representatives from skin care brands Carita and Environ, were on hand at the grand opening. New doors in Richmond and Bristol were also opened. In December 2010, former East Enders actress Nadia Sawalha joined Carex, PZ Cussons’UK handwash brand, for its latest campaign aimed at moms. The new“More Time On Our Hands”promotion highlighted the soap’s new faster acting formula. In February, the Otumfuo Osei Tutu II Charity Foundation initiated a project on handwashing with soap in the country, and PZ Cussons backed the effort with a $34 million donation as well as detergents. One of the bigger news items of the year, however, for the company was that PZ Cussons formed the PZ Cussons Beauty Division, a strategic move designed to maximize the potential, both in the UK and internationally, of its portfolio of premium beauty brands St Tropez, The Sanctuary and Charles Worthington. Michelle Feeney, chief executive officer of St Tropez, was appointed to the new position of CEO of PZ Cussons Beauty, bringing to the role both extensive experience, and a history of delivering growth. She will report to Alex Kanellis, group chief executive of PZ Cussons, and will be supported by managing directors Ann Murray (UK) and Selma Terzic (International), who have held lead roles in the Group’s Sanctuary and St Tropez businesses, respectively. The division is based in Covent Garden, London. PZ Cussons UK will be responsible for the group’s core washing and bathing portfolio, including Imperial Leather, Original Source and Carex. Scents created by PZ Cussons’ specialist fragrance business, Seven are being used as an integral part of a number of unique multi-sensory performances at this year’s Manchester International Festival. Launched by PZ Cussons as a stand-alone business in May 2010, Seven Scent Ltd has more than 25 years of experience in supplying fragrance to global markets.
23. Fancl
executive officer and director; Kenichi Sugama, executive officer and director; Haruki Murakami, executive officer and director; Mayuko Yamaoka, executive officer and director; Norihiro Shigematsu, executive officer; Yoshihisa Hosaka, executive officer; Yasushi Sumida, executive officer; Mitsuko Yazaki, executive officer; Jyunji Iida, director; AkihiroYanagisawa, director.
Major Products: Fancl and Attenir skin care and cosmetics.
New Products: Fancl Overnight Hydrating Pack, Fancl Moisture Rouge Stick, Attenir Mild Cleansing Oil.
Comments: In 1980, Fancl was first in the cosmetics industry to launch a distinct lineup of preservative-free cosmetic products. During fiscal 2010, the company celebrated its third decade in business.To mark the occasion it offered a variety of special products and services throughout the year. “In fiscal 2010, the Fancl Group took concerted action to bolster our transition to a high-profit structure, resulting in substantial earnings growth,” said Yoshifumi Narimatsu, CEO and representative director.“As we continue to strengthen profitability, we will promote the global advancement of the Fancl brand, and will pursue business in health and beauty backed by meticulous attention to the needs of every customer.Through these steps, we will put us on track for new growth.” Its cosmetics business, which consists of Fancl and Attenir cosmetics, represents 52.2% of total net sales for the company. Nutritional supplements, which includes beauty supplements, is 28.6%; the rest goes to Fancl’s brown rice, kale juice and other businesses.
23. Pola Japan www.pola.co.jp Sales: $1.1 billion
Key Personnel: Satoshi Suzuki, president and chief executive officer, Pola Orbis Holdings, Inc. and chairman, Pola Inc.; Hiroki Suzuki, president, Pola Inc.;Yasuo Iwazaki, president, Pola Chemical Industries, Inc.
Japan www.fancl.co.jp Sales: $1.1 billion
Major Products: Skin care, cosmetics, hair care and men’s products, B.A. (Bio Active anti aging) special care.
Key Personnel: Yoshifumi Narimatsu, chief executive officer and representative director; Kazuyoshi Miyajima, chairman and representative director; Toru Tsurusaki, executive officer and director; Kazuyuki Shimada, August 2011
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New Products: Aglaira skin care, Junbisho body care, H20 Plus (acquisition).
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Comments: Pola is one of Japan’s leading cosmetics firms, selling products at retail and directly to the consumer. The Pola Orbis Group traces its origins back to a hand cream made by the group’s founder, Shinobu Suzuki, who created it to heal his wife’s dry and rough hands. He began selling the hand cream doorto-door, visiting individual customers by bicycle and supplying them with no more than the amount of cream they needed. Pola’s sales were flat at $1.1 billion. Two of the group’s core companies, Pola Inc. and Orbis Inc, showed growth, according to the company’s annual report. The Tokyo Stock Exchange gave the green light to Pola Orbis Holdings Inc.’s plan to list on the exchange on Dec. 10. According to published reports, the Japanese cosmetics company offered 4 million shares in its initial public offering. The natural disasters in Japan had little effect on Pola. According to a company press statement, “There has been no impact (by earthquake, tsunami or nuclear power plant) on Shizuoka PrefecH2O Plus is owned by Pola. ture, where Pola factories are located. All of our products are safe, without any scientifically proven harmful-level radioactive contaminations. Since the event, Pola Japan has been conducting thorough product inspection and the U.S. Custom’s inspection has been as strict as ever. Furthermore, Pola USA has started checking radiation level before we ship our merchandises to your local distributors.”All of Pola Japan’s fundamental operations, including but not limited to Pola Japan headquarters, international division, factories and R&D center operated normally, the company said. Pola-Orbis Holdings, Inc. donated $3.75 million worth of products through various charity organizations including the Japanese Red Cross. In addition, Pola Group decided to donate percentage portion of its March and April revenue to the disaster affected areas and people, mainly in Northeast Japan. 90 • happi
Two months ago, Pola Orbis Holdings Inc. acquired H2O Plus, the privately held marketer of marine-based natural skin care products with headquarters in Chicago, IL. H2O Plus had been majority-owned by investment companies Cordova, Smart & Williams, LLC and New MainStream Capital, LLC, as well as Robert Seidl and other members of senior management. Financial details of the transaction were not released. The move comes as Pola Orbis aims to accelerate its growth in global markets and achieve sales of $3 billion with an overseas sales percentage of 20% by 2020. H2O Plus has more than 2,000 prestige retail points of distribution in 22 countries, including deep penetration in North America, Asia and an expanding presence in Europe and Latin America. H2O Plus will strengthen Pola Orbis’global business base, and Pola Orbis expects synergies through the integration of Pola Orbis' strengths in research & development and marketing while capitalizing on H2O Plus’ appealing brand concept and retail distribution channels via local distributors, according to Pola. “H2O Plus has a sharp brand identity and adds a distinct uniqueness to the Pola Orbis portfolio of seven brands. Pola Orbis targets to increase its presence in global markets in the mid-term management plan, and we believe a partnership with H2O Plus will be mutually beneficial,”said Satoshi Suzuki, president and CEO of Pola Orbis.“Pola Orbis will build a shared relationship with H2O Plus through communication, and we are confident in H2O Plus’further growth through an integration of Pola Orbis’ expertise in R&D, marketing, and management.”
25. Puig Spain www.puig.com Sales: $1.1 billion
Key Personnel: Marc Puig Guasch, chairman and chief executive officer; Manuel Puig Rocha, vice-chairman; Jose Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, chief human resources officer; Joan Albiol, chief financial officer.
Major Products: Fragrances—Paco Rabanne, Comme De Garçons, Carolina Herrera, Nina Ricci, Prada, Antonio Banderas, Shakira, Agua Brava, Brummel, Pacha, Quorum, Sportman. Cosmetics—Vitesse, Payot. Toiletries—Denenes, Lactovit, Heno De Pravia.
New Products: Lady Million, 212VIP, L’Élixir de Nina,Valentina (September), Prada Candy (September).
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The International Top 30
Comments:
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fragrance products. L’Occitane International also own Melvita.
Watch out fragrance world, Puig is on a tear. During the past five years, the firm has increased its global marketshare of the prestige perfume industry from 3.7% to 7%. The company contends it has been responsible for 35% of the industry’s global growth during the past five years. In 2010, Puig generated net revenues of $1.6 billion, with its fashion business accounting for a quarter of that. Even though Spain remains the main market for Puig, 75% of its net revenues came from international markets. Five years ago international markets represented 62%. Net profit attributed to the group was $172 million, a 57% increase on the previous year, according to the company. Success last year came from what Puig called“extraordinary growth” of the Paco Rabanne brand, thanks to One Million, a scent which has occupied top positions on global bestseller lists since its debut in 2008. Company officials also had accolades for the launch of Lady Million, 212 VIP by Carolina Herrera, L’Élixir de Nina by Nina Ricci and the eau de toilette of Infusion d’Iris by Prada. Other 2010 highlights came from its other scent stories, specifically Adolfo Domínguez (Bambú Mujer and Colección Privada), Antonio Banderas (The Secret) and Shakira (S by Shakira) in the Spanish market, which enabled Puig to maintain its leadership position in the category. Puig has projected its 2011 sales will exceed $1.7 billion, fueled in part by upcoming fragrance launches from the likes of Valentino (the firm took over the designer’s fragrance licensing from Procter & Gamble earlier this year) and Prada, which is rolling out Prada Candy this Fall. In May, Puig bolstered its position in fashion when it acquired majority control of Jean Paul Gaultier, purchasing the 45% stake held by Hermès International and roughly 15% from the founding couturier. However, Gaultier’s lucrative fragrance license is currently held by Beauté Prestige International, a subsidiary of Japan’s Shiseido, in a deal that runs until 2016.
26. L’Occitane
New Products: Sun Verbena.
Comments: For its most recently concluded fiscal year (March 31, 2011), L’Occitane International’s sales rose an impressive 26.1%, reflecting net sales growth in most business segments and geographic areas. Operating profit increased 19.9% to nearly $175 million. “During the year, we continued to implement our strategic plan in boosting sales growth and strengthening our presence globally through accelerated store openings as well as putting in place investments for future growth and developments,” said Reinold Geiger, chairman and CEO.“As a result, we delivered solid performance across the board especially in emerging markets such as China and Russia.” In fiscal 2011, the company increased the total number of retail locations from 1,541 to 1,828 and the number of its own retail stores jumped to 895 from 764. The latter includes 50 additional stores in Asia, (24 in China, 11 in Japan and four in Hong Kong), 58 in Europe and 23 in the Americas. In the Asia-Pacific region, a marketplace where L’Occitane has accelerated its network expansion, combined sales in Japan, Hong Kong, China and Taiwan accounted for 41.9% of L’Occitane’s total sales in fiscal 2011. By business segment, net sales contribution from the“Sell-out,” “Sell-in”and B-to-B segments were $753 million, $236 million and nearly $33 million respectively. R&D expenses for the year increased 27.4%, according to the company. According to Geiger, looking forward, L’Occitane will further develop the awareness of its brands and the ability to attract more traffic into its stores, significantly increase customer base in its key developing markets including Brazil, China, Russia and Korea, and focus on further development of its US business.
Fast Fact:
Luxembourg www.loccitane.com Sales: $1 billion
Key Personnel: Reinold Geiger, chairman and chief executive officer; Emmanuel Osti, managing director; André Hoffmann, managing director, Asia-Pacific; Thomas Levilion, group deputy general manager, finance and administration.
L’Occitane owns organic beauty firm Melvita, which in 2002 became one of the first companies to earn the Ecocert certificate for organic products.
Major Products: Body care, face care, fine fragrances, hair care, toiletries and home August 2011
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27. Sunstar
Major Products: Hair care—Aqua Net, Brisk, Bristows, Crisan, Finesse, Harmony, Lice Shield; Cosmetics and skin care—CCS Footcare, CD, Cidal, Handsan, Harmony Indulgence, Lanosan, Lypsyl, Simple, Triple Dry, Witch skincare, Wright’s; Bath luxuries and fragrance—Woods of Windsor,Yardley of London; Oral care—Brilliant, Natural White, Rapid White, Clinomyn; Home care—Stergene.
Switzerland www.sunstar.com Sales: $742 million
Key Personnel: Hiroo Kaneda, chairman, ShigetoYasuoka, president.
Fast Fact:
Major Products:
Lypsyl originated in Sweden 100 years ago. The name is derived from the words “Lipsalve” and “Cerat,” which means soothing influence of wax.
Oral care products sold under the Gum and Butler brand names, and personal care products including hair care and skin care.
New Products: Gum PerioShield Oral Health Rinse, Gum PerioBalance, Gum EezThru Angled Flossers, Gum Technique Deep Clean Toothbrush, Gum Go Betweens Proxabrush System, Butler White Flouoride Varnish, Gum Canker-X Canker and Mouth Sore Treatment.
Comments: Sunstar offers products and services to customers in more than 90 countries around the world. The company was founded in 1932, and began manufacturing and selling toothpaste in 1946. With its world headquarters in Switzerland as a base, the Sunstar Group is carrying out and expanding its business activities in the Americas, Europe, Asia (including China and Southeast Asia) and Japan. In April, Sunstar launched a global website (in English) for Sunstar Engineering Group, www.sunstar-engineering.com. According to the company, the online hub provides easy access for customers, especially in English-speaking countries, to learn more about the Sunstar Engineering Group, a Singapore-based corporation operating business around the globe.The website is also designed to serve as a gateway to Sunstar Engineering group companies worldwide. The company also donated $2.5 million as well as supplies to survivors of the earthquake.
28. Lornamead United Kingdom www.lornamead.com Sales: $711 million
Key Personnel: Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; Aart Weijburg, non-executive director; Charles Hinkaty, non-executive director; Philip Smith, non-executive director. 92 • happi
New Products: Finesse Clean + Simple, AquaNet Silver Beauty,Yardley Royal English Daisy,Yardley Citrus & Wood For Men, CD Q-10 Shower Gel, CD Natural Dry Cotton Extract Deodorants, Crisan Anti-Hair-Loss System, Handsan Natural Lavender Liquid Soap, Vosene Activating Hair Tonic,Vosene Kids Mega Hold Styling Gel and Extra Shine Detangler Spray, Witch Anti-Blemish Cosmetics, Harmony Indulgence Hair Care, Rapid White Triple Action Whitening Booster Gel.
Comments: Lornamead bulked up its personal care portfolio this year with a variety of licensing and acquisition deals. In June, it obtained the license of the Simple brand for bar soaps from Unilever in the UK, Ireland and the Channel Islands and has acquired the bar soap brands Wright’s and Cidal. The license and acquisition agreements follow the UK Office of Fair Trading’s concerns relating to Unilever’s acquisition of Alberto Culver in the UK bar soaps category. This agreement is a strategic move for Lornamead in a key category, making it one of the top three bar soap providers in the UK. With an existing market share of 7.7%, the Simple soap bars will form part of the company’s strong portfolio of bar soaps in the UK, Europe and America. With more than 150 years’ heritage, Wright’s is known for its antiseptic properties and traditional coal tar fragrance while Cidal is recognized as a natural antibacterial bar soap. Lornamead has acquired the assets, rights and inventory to all Wrights and Cidal products globally. Mike Jatania, chief executive officer of Lornamead, commented,
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The International Top 30
“This agreement is a strategic move for us in a key category where we already have a strong presence and a proven track record of driving market share. From a European perspective, Lornamead is already a major player in this category and within America our Yardley brands grows at an impressive rate. By bringing these brands into our portfolio, we can apply our specialist knowledge and success in branded bar soaps in order to continue to drive market share in this category. In addition to this latest agreement, we continue to actively look for other brand acquisitions.” The announcement of these acquisitions and the perpetual license agreement shortly followed the company’s acquisition of Witch in April 2011 from E.C. DeWitt & Company Limited. The purchase followed Lornamead’s possession of the global license for the brand since April 2009. While under the license of Lornamead, the brand has achieved a unique position in the medicated skin care category with the launch of the only naturally inspired anti-blemish cosmetics range in January 2011. Witch is distributed through multiple retailers in the UK, including Boots, Superdrug, Sainsbury’s and Tesco. Lornamead has acquired the assets, rights and inventory to all Witch products globally.
29. Menard
motto is“With Love, Appreciation and Pride.”
30. Mandom Japan www.mandom.co.jp Sales: $670 million
Key Personnel: Motonobu Nishimura, executive president, representative director; Hiroshi Kamei, executive vice president, representative director; Masayoshi Momota, senior managing executive officer, chairman of subsidiary, director; Yasuaki Kameda, executive officer, director of first product development; Hiroshi Kanayama, executive officer, director of second product development.
Major Products: Men’s toiletries—Gatsby, GB and Lucido; Women’s toiletries— Fraiche, Treatia, Lucido-L, Produce, Pixy, Baby Veil, Cleansing Express, Aroma Breeze and Simplity.
New Products: Gatsby deodorant roll on, Gatsby Body Shower Gel Renewal; Lucido (brand redesign as anti-aging series).
Japan www.menard.co.jp Sales: $700 million
Comments:
Key Personnel: Daisuke Nonogawa, chairman; Junichi Nonogawa, president.
Major Products: Skin care—Authent, Embellir, Saranari, Tsukika, Colax, Fairlucent, Beauness and men’s care; Makeup—Jupier, Embellir; Fragrance— Kasaneka, Ryokuei, L’Eau de Taoyaka.
New Products: Fairlucent (line expansion), Authent day cream.
Comments: Since its establishment in November 1959, Nippon Menard Cosmetic Co., Ltd., has involved itself in the concept of beauty, based on its corporate philosophy of“Seeking True Beauty.”The name Menard comes from the captivating goddess Maenad, who served the Greek god Dionysus (Bacchus in Latin), famous as the god of procreation and production, as well as the god of wine. Founder and current chairman Daisuke Nonogawa named the company himself. In 1986, Menard launched its first whitening cosmetics with APM (a stable vitamin C derivative) and has been known as one of the pioneers of the whitening category. The company’s main August 2011
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Sales for the year ended March 31, 2011 rose 5% to $670 million at Mandom Corporation. Its men’s grooming business in Japan increased due to strong sales of Gatsby and GB; in Asia, sales rose due to favorable Gatsby results and advantageous exchange rates. In its women’s cosmetry business, sales decreased in Japan due to sluggish Lucido-L sales. However, in Asia, it increased thanks to advantageous exchange rates, despite sluggish Pucelle performance, according to the company. Mandom’s women’s cosmetics business declined in Japan as a result of the reduced number of products following item composition review, according to the company. The Pixy Makeup Series boosted business in Asia as well as advantageous exchange rates. Mandom sold its Osaka-based subsidiary of Guinot Japan to Wamiles Cosmetics Inc. in October 2010, according to reports.•
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New Products
SC JOHNSON ROLLS OUT WINDEX MINI OPI Introduces Avojuice Skin Quenchers Hand & Body Lotion in Hibiscus Blossom
Windex Mini is a concentrated refill new from SC Johnson.
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OPI bulked up its Avojuice Skin Quenchers Hand & Body Lotion range with an enticing new scent, Hibiscus Blossom ($7.95). According to the company, this island blend of hibiscus blossoms and tropical fruit, saturated with natural moisturizers and soothing avocado and aloe extracts, will moisturize both hands and body for smoother and softer skin. More info: ww.opi.com Hibiscus Blossom lotion new from OPI.
Le Bebe Coo For Little Ones
•SC Johnson has launched Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26oz trigger bottle. The concentrated refill pouch delivers the streak-free results consumers expect from the 75-year heritage of the Windex brand. The product is being sold directly by SC Johnson at www. scjgreenerchoices.com in three-packs of “snip‘n’pour”pouches. More info: www.scjohnson.com
•Le Bebe Coo is a new line of luxe pampering products for your baby and children. The range features everything from a Bedtime Wash ($18), made with a soothing blend of chamomile and lavender, to a Baby Lipstick ($12), specially formulated with shea butter, chamomile, vitamin E and vitamin A as well as a mild sun protectant to shield tender lips. More info: www.lebebecoo.com Le Babe Coo Baby Lipstick
Ojon Sums Up Hair Care in a Nutshell
Pacific Shore Holdings Adds Aromatherapy Shower Sprays •Pacific Shore Holdings, Inc. has
•What’s in a nut? As far as Ojon is concerned, a whole lot of hair-repairing power. Protective benefits have been discovered in the fruit surrounding the Ojon nut. Rouge oleifera, or“red oil,”is extracted from the pulp and used to boost the defensive properties of Ojon’s new Damage Reverse Instant Restorative Hair Serum ($25). The crimson oil has clinically
launched Home Spa Shower Sprays, billed as low-cost, essential oil shower aromatherapy products. The range includes four scents—eucalyptus, grapefruit, lavender and tangerine. More info: http://homespashowerspray.com
The Ojon nut is a key ingredient in this hair oil. Home Spa Shower Spray from Pacific Shore.
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New Products
proven antioxidant activity from the potent beta carotene also responsible for its rich, red color. Enhanced with ojon oil, vitamins C and E, rosemary extract and UV sunscreens, Instant Restorative Hair Serum with Rouge Oleifera repairs and seals the cuticle to fight frizz while protecting hair from heat styling and environmental damage, according to the company. More info: www.ojon.com
My Little Pony Oral Care
My Little Pony is the latest character to join Orajel oral care.
•Hasbro, Inc. has licensed its My Little Pony characters out to the HBA marketplace. Among the roster of Hasbro-branded products from My Little Pony is a toothpaste from Church & Dwight’s Orajel line. Designed for toddlers’ palettes, the training toothpaste comes in a “Pinkie Fruity” flavor. There is also a pack with an accompanying toddler-size brush. More info: www.hasbro.com Okara Protects Color On-the-Go •René Furterer now offers its Okara range of protective hair color products in a new travel kit ($19). It features Okara Radiance Enhancing Shampoo and Radiance Enhancing Spray as well as the cult favorite, Naturia Dry Shampoo. All of them are infused with the soybeanderived okara extract. More info: www.renefurterer.com August 2011
Multi-Tasking Treatment New at La Roche-Posay •For years, La Roche-Posay has studied the link between “micro-inflammatory”stress of nerve endings in the skin and the acceleration of aging, especially in sensitive skin types, known to age faster than normal skin. But more recent studies have shown that one of the main triggers of“micro-inflammatory”stress is exposure to the damaging rays of the sun. Building on the success of Redermic [+], La Roche-Posay introduces Redermic[+] UV Intensive Daily Anti-Wrinkle Firming Fill-In Care with SPF 25, the first wrinkle-filling treatment with broad spectrum sun protection to combat the effects of“microinflammatory”aging, according to the company. Redermic[+] UV Intensive Daily Anti-Wrinkle Firming Fill-In Care with SPF 25 ($53.95) takes a three-pronged approach to anti-aging, with ingredients to fight the signs of aging, the“micro-inflammatory” stress that causes it and UV exposure, a main trigger of that“micro-inflammatory”stress. The formulation incorporates neurosensine, a calming ingredient that inhibits neuro mediator production in nerve endings to neutralize inflammation. To combat wrinkles, La Roche-Posay has the formulation includes 5% pure and bulked up its anti-aging stable vitamin C to boost collagen, along range of offerings. with madecassoside, which fills in deep wrinkles by regenerating dermal fibers. Additionally, a patented combination of octocrylene with avobenzone provides photostable broad spectrum protection, while octisalate provides additional UVB protection. More info: www.laroche-posay.us
Clean & Clear Cleansers New for Teens •Morning Burst formulations feature fruit-infusions. Eating healthy is great for your skin but cleaning it with an added amount of antioxidants and vitamins will give you that burst of shine you want. Clean & Clear introduces a set of smoothie-like, fruit-filled Morning Burst facial cleansers ($3.60). The creamy, foaming formula contains pearlizing agents and is infused with a blend of moisturizing emollients to saturate the skin and naturally-derived strawberry seeds for light exfoliation, according to the company. More info: www.cleanandclear.com
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Clean & Clear Morning Burst facial wash
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Packaging News
REXAM EXPANDS GLOSSY DAYS COLLECTION
These new flocked applicators have unique visual and tactile appeal.
• Rexam Personal Care Division’s second edition of the Glossy Days collection was unveiled at the second annual MakeUp in Paris Trade Show.This edition adds eight flocked-tip applicators. According to Rexam, the Glossy Days collection is the first significant lipgloss applicator category advance in years. It was developed with the support of worldwide cross-functional teams, including Rexam’s Innovation Center in Chicago, the marketing team in France, and development teams in China and in France. The eight new Glossy Days entries are designed to appeal to those consumers who appreciate the benefits of lip makeup precision as well as the tactile sensation, but prefer the traditional gesture of the softer, flocked tip with doe foot design. Each of the new flocked applicators has its own unique visual and tactile appeal, for perfect makeup results. “Research tells us that consumers continually seek out fresh new applicator experiences, such as new shapes that surprise and delight and new textures that bring tactile sensations,”said Carole Grassi, category manager, cosmetics, Rexam Personal Care division. “This additional collection is designed to offer brand owners unsurpassed differentiation and product excitement—and represents the Rexam value proposition that helps our customers succeed.” More info: www.rexam.com Hapa Acquires Gottscho • Hapa, a world leader of “late stage customization” and “on demand” printing technologies, has acquired Gottscho Printing Systems, a leading global provider of flexographic and on-demand printing technologies. Hapa acquired Gottscho in a move designed to enhance its range of innovative and cost-effective printing solutions as well as to bolster its global sales, support and distribution services, according to the company. 96 • happi
Together, the companies will create a single-source competence center for fast, accurate inline and in-house printing solutions for the pharmaceutical, medical, personal care, food and FMCG industries. The companies will furthermore serve packaging machinery manufacturers and integrators as a provider of integrated high-tech, value-adding, production-enhancing equipment, delivering quick return-on-investments via improving customers’supply chains and logistics. The combined systems and service offerings will focus on helping clients accelerate growth, mitigate risk and lower costs. Gottscho comes to Hapa with a recently upgraded and simplified product line that delivers improved customer efficiencies at minimal capital costs.The focus on cost-competitive products compliments the Hapa portfolio and will render access to a broader customer base. The move will allow both companies to best capitalize on segments and markets in both established as well as emerging markets. Gottscho will continue to operate under the name Gottscho. More info: www.hapa.ch
DS Containers Expands Production Lines • DS Containers, the two-piece steel aerosol can-making company, has significantly expanded its capacity with the addition of two new can lines. Thriving in a challenging economy, DSC has been providing new jobs and gaining the attention of major aerosol companies, the firm said. Using the technology from Japan’s Daiwa Can, the plant in Batavia, IL has added capacity to its original two product lines 211x604 (66x178) and 211x713 (66x218). As of 2011, a third and fourth line now produce original sizes and two new sizes: 205x604 (58x168) and 205x710 (58x203).The additional lines have increased its capacity from the original 350 million cans a year to about 700 million. The firm’s modern, sustainable can has created a new look for many aerosol companies. The domed top accentuates the modern look; the elimination of a side seam prevents leakage; and the polymer-coated steel provides a BPA-free and highly corrosion resistant environment. The Batavia plant uses modern technology and production practices. It is a joint venture between Daiwa Can Company and the late William Smith, Sr., to offer aerosol companies in the US an alternative to the three-piece tinplated steel and aluminum cans. DS Containers uses laminated polyester-coated tin free steel in a draw-redraw process.The polymer coating eliminates the need for linings and coatings, reducing hazardous wastes. The finished containers are lightweight and 100% recyclable. More info: www.dscontainers.com
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August 2011
Packaging News
GloProfessional Repackages Portfolio • GloProfessional, a mineral makeup, skin care and spa brand
New Dual Dispensing System From Yorker Packaging
dedicated to the professional and consumer markets, has repackaged its complete portfolio. In July, the company began shipping products in the new packaging for both Glominerals mineral makeup and Glotherapeutics skin care. In addition to embodying the clinical excellence of the products, the packaging also aims to
• At HBA, Yorker Packaging featured the VariBlend dual-dispensing system, allowing for custom blending of two formulas. Based on the technology of variable ratio dispensing,VariBlend allows consumers to create a personalized formula by turning a dial. The dual-dispensing system is designed for use in cosmetic, skin care or personal care bottles. The patented system features two separate chambers, each of which holds a different formula, for instance, a skin care product with a lotion and a serum, or a cosmetic product with two different shades. As the dial-type dispenser head is turned, an actuating disc activates the pump pistons at different angles. The mix of the two different formulas from their respective chambers is delivered based on the setting of the user’s choice. More info: www.yorkerpackaging.com
Global One-Pak’s Puro Launches Stateside • Global One-Pak, a UK-based provider of plastic packaging New packaging from GloProfessional features a clean, modern look.
represent the way consumers want skin to look and feel: clean, bright and soft. All of the components were also designed to be easier to use and hold, too. “In redesigning the look of the brand, we wanted packaging that represented the quality and caliber of the formulas,”said Cat Tatman, director of marketing for GloProfessional.“We achieved packaging that is clean and simple, but also looks sleek and current.” More info:www.gloprofessional.com
McKernan Packaging Adds PureFoam Non-Aerosol Foamers to Collection • McKernan Packaging has added PureFoam non-aerosol foamers to its wholesale continuous stock line. This foamer offers the “Clear-Passage” technology, which allows fluid to pass through the dispensing pump untouched by any metal components. It is available in a 43mm finish with a .70ml output. Standard colors available in white and natural as well as custom colors. More info: http://mckernan.com
Clear-Passage technology is big in these foamers.
August 2011
components, used HBA to launch its new Puro lotion pump in the US. Puro features a crystal clear actuator with an anti-contamination external pump spring to ensure fragrance and lotions remain pure and untainted. The sleek, innovative design can be custom made for a brand’s specific requirements. the plated aluminum finish can be extended with an array of metalized colors and finishes, and colors can be matched to exact Pantone colors. “We are delighted to bring the Puro lotion pump to the US,” said Bharat Mistry, director, Global One-Pak. “It’s the latest example of our cost effective and innovative packaging solutions. We expect Puro to be of particular interest to personal care product manufacturers and brand owners wanting to extend shelf appeal with an innovative and attractive system at no extra cost to a standard pump dispenser.” More info: www.one-pak.co.uk
Customized Lip Care Possible With OraLabs • OraLabs offers a complete turnkey service in contract packaging for personal care. The company offers assistance in custom formulation, testing, packaging and more. Popular choices include Lip Naturals lip balm with SPF 15 and a beeswax formulation enriched with vitamin E and peppermint. More info: www.oralabs.com
Four Schools Join ICMAD Competition • The American Academy of Art, Fashion Institute of Design & Merchandising (FIDM), Fashion Institute of Technology and Miami International University of Art & Design are participating in the 2011 Independent Cosmetic Manufacturers & Distributors Association (ICMAD)Young Designers Competition this year. More info: www.icmad.org • happi.com
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Meetings
SUNSCREEN SYMPOSIUM SET FOR SEPT. 15-17 IN ORLANDO Aug. 13-15: Day Spa Association ProKnowledge Workshops, Wyndham Indianapolis West, Indianapolis, IN. More info: www.proknowledgeworkshops.com
Sept. 12-14: Beyond Beauty Paris, Porte de Versailles, France. More info: www.beyondbeautyparis.com
Sept. 14: Cosmetic Industry Buyers and Suppliers (CIBS) Networking Luncheon, The Manhattan Club at Rosie O’Grady’s, NewYork, NY.
Major Meetings at a Glance Sept. 15-17: Florida Chapter, Society of Cosmetic Chemists, Sunscreen Symposium, Disney’sYacht and Beach Club, Walt Disney World, Orlando, FL. More info: www.flscc.org/sunscreensymposium.html
Oct. 25-26: Society of Cosmetic Chemists (SCC) California Suppliers’ Day, Long Beach, CA. More info: www.caliscc.org
Dec. 4-8: Consumer Specialty Products Association (CSPA) 98th Annual Meeting, Marriott Harbor Beach Resort, Fort Lauderdale, FL.
More info: www.cibsonline.com
More info: www.cspa.org
Sept. 14-15: MakeUp in New York, Studio 450, NewYork, NY.
Dec. 8-9: Society of Cosmetic Chemists (SCC) Annual Meeting, New York Hilton, NewYork, NY.
More info: www.makeup-in-newyork.com
More info: www.scconline.org
Sept. 15-17: Florida Chapter, Society of Cosmetic Chemists, Sunscreen Symposium, Disney’s Yacht and Beach Club, Walt Disney World, Orlando, FL.
2012 Jan. 30-Feb. 4: The American Cleaning Institute (ACI) Annual Meeting, Grand Lakes Marriott, Orlando, FL.
More info: www.flscc.org/ sunscreensymposium.html
More info: www.cleaninginstitute.org
April 17-19: In-Cosmetics 2012, Hall 2, Gran Via, Fira Barcelona, Spain. More info: www.in-cosmetics.com
Sept. 21: Cosmetic Executive Women (CEW) Newsmaker Forum, A Conversation with Andrea Jung of Avon, The Harmonie Club, NewYork City.
May 15-16: New York Chapter of Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, The New Jersey Convention and Exposition Center, Raritan Center, Edison, NJ.
More info: www.cew.org
May 31-June 1: Society of Cosmetic Chemists (SCC) Annual Scientific Seminar 2012, Charleston Marriott, Charleston, SC.
Sept. 21: HBA Global Virtual Trade Show: Re-Connect. More info: Kevin Roach,
[email protected], www.hbaexpo.com
More info: www.nyscc.org
More info: www.scconline.org
Oct. 15-18: International Federation of the Society of Cosmetic Chemists (IFSCC) 27th Congress, South Africa. More info: www.ifscc2012.co.za
Sept. 24-26: Outlook Personal Care Conference, Budapest, Hungary. More info: www.edana.org
Sept. 24-26: Day Spa Association ProKnowledge Workshops, Sheraton Airport Hotel, Portland, OR. More info: www.dayspaassociation.com
Sept. 24-26: InterCharm Milano, Halls 12-4, Fieramilanocity, Milan, Italy More info: www.intercharm.it
Oct. 12: Cosmetic Industry Buyers and Suppliers (CIBS) Networking Luncheon, The Manhattan Club at Rosie O’Grady’s, NewYork, NY.
Oct. 18-21: ISSA/Interclean North America, Las Vegas Convention Center, Las Vegas, NV.
More info: www.cibsonline.com
Oct. 19-21: Luxe Pack Monaco, Grimaldi Forum, Monaco.
Sept. 26-27: ICMPack, Hall 2, Fieramilanocity, Milan, Italy
Oct. 16-19: Consumer Specialty Products Association (CSPA), New Horizons 2011, Ponte Vedra, FL.
More info: www.intercharm.it
More info: www.cspa.org
Oct. 5-7: Cleaning Products 2011, Washington Marriott, Washington DC. More info: www.cleaningproductsconference.com
Oct. 17-21: 14th AOCS Latin American Congress and Exhibition on Fats & Oils, The Hilton, Cartagena, Columbia.
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More info: www.aocs.org happi.com
More info: www.issa.com
More info: www.luxepack.com
Oct. 24-25: Latin America Surfactants, Personal & Home Care Markets, São Paulo, Brazil. More info: www.cmtevents.com
Oct. 24-28: Future of Pigments, Color Cosmetics and Hair Color Global Forum, August 2011
Meetings
Berlin, Germany. More info: www.pigmentmarkets.com
Oct. 25-26: Society of Cosmetic Chemists California Suppliers’ Day, Long Beach, CA. More info: www.caliscc.org
Nov. 1-3: International Federation of the Society of Cosmetic Chemists (IFSCC) Conference, Bangkok, Thailand.
Association (PLMA) 2011 Private Label Trade Show, Rosemont Convention Center, Chicago, IL. More info: www.plma.com
More info: www.inda.org
Nov. 28-30: Europe Sustainable Cosmetics Summit, Paris, France.
Jan. 30-Feb. 4: The American Cleaning Institute (ACI) Annual Meeting, Grand Lakes Marriott, Orlando, FL
More info: www.sustainablecosmeticssummit.com
Nov. 7-9: International Spa Association Conference and Expo, Las Vegas, NV.
Dec. 4-8: Consumer Specialty Products Association (CSPA) 98th Annual Meeting, Marriott Harbor Beach Resort, Fort Lauderdale, FL.
More info: www.experienceispa.com
More info: www.cspa.org
Nov. 7-8: Asia-Pacific Sustainable Cosmetics Summit, Hong Kong, China.
Dec. 8-9: Society of Cosmetic Chemists Annual Meeting, NewYork Hilton, New York, NY.
More info:
[email protected]
More info: www.sustainablecosmeticssummit.com
Nov. 9: Cosmetic Industry Buyers and Suppliers (CIBS), Luncheon, Harvard Club, NewYork, NY.
More info: www.scconline.org
More info: www.cibsonline.com
Dec. 14: Cosmetic Industry Buyers and Suppliers (CIBS) Networking Luncheon, The Manhattan Club at Rosie O’Grady’s, NewYork, NY.
Nov. 13-15: Private Label Manufacturers
More info: www.cibsonline.com
August 2011
2012 Jan. 24-26: Vision Consumer Products Conference, New Orleans, LA.
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More info: www.cleaninginstitute.org
Feb. 8-9: PCD and Aerosol & Dispensing Forum, Paris, France. More info: www.pcd-congress.com
April 17-19: In-Cosmetics 2012, Hall 2, Gran Via, Fira Barcelona, Spain. More info: www.in-cosmetics.com
May 10-12: North American Sustainable Cosmetics Summit, NewYork, NY. More info: www.sustainablecosmeticssummit.com
May 15-16: NewYork Chapter of Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, Raritan Center, Edison, NJ. More info: www.nyscc.org
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Supplier’s Corner
CRODA’S BIODEGRADABLE CONDITIONING AGENT • Sustainability is a leading trend in the personal care industry, as consumers and product developers alike search for more environmentally friendly products. Even consumers who do not categorize themselves as extremely“green”are becoming more likely to purchase sustainable and environmentally friendly products if they are cost competitive and show similar performance to traditional products, say many experts. Terraquat BD, new from Croda, is an ultimately biodegradable conditioning agent coupled with an excellent aquatic toxicity profile that delivers the performance of traditionally used conditioning agents, according to the company. This environmentally friendly product provides conditioning and detangling benefits to both rinse off and leave on hair care formulations and is even versatile enough to be incorporated into shampoo formulations, unlike other biodegradable conditioning agents currently on the market. More info: www.crodausa.com
Rosamox, a technology developed from a Kemin proprietary line of rosemary, works to prevent oxidative degradation of fats and oils. Rosamox LC was developed specifically for bar soap bases after extensive development and testing. More info: www.kemin.com
UV Testing Help Available from CPTC • Consumer Product Testing Company (CPTC) has the expertise to help companies meet the new FDA requirements for over-the-counter (OTC) sunscreen products in the US. Consumer Product Testing Company is a worldwide leader in photobiology testing of sunscreen products for in-vivo and in-vitro requirements. The company is ready to assist formulators with their testing projects as they move forward with the requirements just announced by the US Food and Drug Administration. More info: www.cptclabs.com
Naturally Derived Thickener from Lubrizol
New Skin Care From Carpe Diem
The Lubrizol Corporation’s Noveon Consumer Specialties rolled out Glucamate VLT Thickener (INCI Name: PEG-120 Methyl glucose trioleate (and) propane-
• Carpe Diem LLC continues to push the
• Biovelop AB, a Swedish company that
• Vanguard Soap, a bar and liquid soap
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• Eyelash length, thickness and volume
specializes in the fractionation of grains and production of oat ingredients, signed an exclusive distribution agreement for its Avenacare oat beta glucan ingredient in the US. Avenacare, which has proven anti-aging and rejuvenation properties in skin care and hair care products, as well as a soothing and anti-irritant effect in personal care products, will be distributed in the US by Brenntag Specialties, Inc. It is a specially developed liquid form of oat beta glucan. More info: www.avenacare.com
Brenntag Is Exclusive US Distributor of Biovelop’s Oat Beta Glucan
Natural Soaps Use Kemin Antioxidant contract manufacturer, plans to use Rosamox LC, an antioxidant from Kemin, to manufacture bar soaps with all-natural soap bases, according to the company.
Widelash Is New From Sederma are key attributes that bring a glamorous expression to the eyes. These benefits are enhanced in just 15 days with Sederma’s new active ingredient, Widelash. Based on a matrikine complex, Widelash positively acts on accentuating the natural appearance of the eyelashes and their anchorage to reduce eyelash loss, according to the company. By fortifying the hair fiber and bulb, the rate of cell multiplication at the level of the root sheath is increased, improving keratinocyte synthesis and thus hair fiber production. The eyelashes look longer and thicker as demonstrated in vitro and in vivo. In just 15 days, Widelash makes the eyelashes appear longer, fuller, stronger, and intensifies the natural beauty of the eyes, according to the company. More info: (33) 134841010,
[email protected], www.sederma.fr; In the US,
[email protected], www.crodausa.com
Naturex Touts Moisturizing Active • During HBA Global Expo, Naturex unveiled results from its latest study conducted on its moisturizing active, Aurealis. It is an extract of bitter orange flowers (Citrus aurantium L.), which is cultivated throughout the Mediterranean. Due to its specific profile, Aurealis helps the skin to maintain the balance of water diffusion/evaporation and enhance water retention via limited losses, according to the company. It is an ideal active for most moisturizing creams. More info: www.naturex.com
diol). This naturally derived associative thickener reduces surfactant irritancy while producing superior thickening and a rich, creamy lather, according to the company. Ideal for use in baby shampoos, facial cleansers, liquid hand soaps, mild shampoos and shower gels, this corn-derived thickener is its mildest yet. Due to its liquid form, Glucamate VLT thickener can be used in cold processing and its easy pump viscosity allows it to be added to the manufacturing process at any time, including post-addition. More info: www.lubrizol.com/personalcare
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envelope with new innovative formulas that use clean chemistry in manufacturing skin care without sulfates, parabens, petroAugust 2011
Supplier’s Corner
leum, glycols, 1,4 dioxane, phthalates, synthetic fragrance and other ingredients, according to Carpe Diem. Clean chemistry is different from the green/natural segment; it still uses high efficacy ingredients but goes further to replace harmful ingredients with safe and effective alternatives, according to the company. More info: www.carpediemllc.com
elastomer network also offers sebum absorption and control to soak up excess oils on the skin and T-zone areas. This ingredient can be formulated into oil-in-water emulsions, water-in-oil emulsions, dispersions, and other formulating systems. For water-based formulations,
Gransil EP-9 can simply be combined with the aqueous phase to create effective products, according to the company. Gransil EP-9 has a globally approved regulatory status along with a non-irritating, non-sensitizing safety profile. More info: www.grantinc.com •
Gransil EP-9 Ideal For Anti-Aging Products • More women are looking for the immediate results of Botox without doctor visits and medical procedures. Products like wrinkle erasers that offer similar performance without the hassle related expense are gaining popularity due to their immediate effectiveness and value. These types of products generally contain silicone materials (elastomers and powders) due to their versatile functionality and skin safety. Touted as “The Miracle Worker for a Younger Appearance,”Gransil EP-9 (INCI: Polysilicone-11, water, laureth-12, phenoxyethanol, ethylhexylglycerin) is a 60% emulsion of spherical elastomer powder. A controlled particle size of 2-4 microns offers enhanced aesthetics and improved formula dispersibility. Gransil EP-9 technology offers a number of advantages over other materials including cost performance and ease of use. Ideally suited for“instant”soft focus effect formulations, Gransil EP-9’s performance comes from its concentrated elastomer content (60% Polysilicone-11). This concentration provides an intensified wrinkle filling and line blurring function to visibly diminish lines and wrinkles. In addition, soft cushion and silky sensory feel is experienced on application. Gransil EP-9 can be combined with active ingredients to offer both immediate and long-term benefits in formulations. Ideal formulations include those designed to mask crow’s feet and under eye blemishes. Gransil EP-9 delivers an excellent non-tacky, non-oily, smooth feel to all applications areas. The end result leaves a powdery after feel on the applied area. The August 2011
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SCC News
INDUSTRY’S HOT SPOT IS FLSCC SUNSCREEN SYMPOSIUM, SEPT. 15-17 • Coming on the heels of the US FDA’s recent ruling regarding sunscreens, the Florida Chapter’s annual Sunscreen Symposium will surely be abuzz with heated discussions. The event—“The UVA/UVB Balancing Act: Choices and Change”— will be held Sept. 15-17 at Disney’s Yacht & Beach Club in Orlando, FL. Presentations will focus on choices and changes in the sunscreen industry. According to FLSCC, regulatory changes are taking place globally, impacting requirements on formulators and raw material suppliers as well as testing labs, marketing groups, media outlets and ultimately consumer expectations. The symposium kicks off on Wednesday (Sept. 14) with a cocktail reception. SCC Meetings Sept. 13: Midwest Chapter Scientific Dinner and Education Meeting. More info: www.midwestscc.org Sept. 14: New York Chapter Monthly Meeting, Pleasantdale Chateau, West Orange, NJ. More info: www.nyscc.org Sept. 15-17: Florida Chapter 2011 Sunscreen Symposium, DisneyYacht & Beach Club, Orlando, FL. More info: www.flscc.org Sept. 15: Southwest Chapter Meeting. More info: www.scscc.org Sept. 20: Twin Cities Chapter Continuing Education Course-Advanced Emulsions, Comfort Inn Airport, Bloomington, MN. More info: www.tccscc.org Sept. 22: NYSCC Culinary Event. More info: www.nyscc.org Sept. 22: Ontario Chapter Education Day, The Venetian,Vaughn, ON. More info: www.ontarioscc.org Sept. 27: Carolina Chapter/Mid Atlantic Chapter Joint Event—Anti-Wrinkle and Hyperpigmentation by Dr. Zoe Draelos,
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Thursday’s schedule includes a half-day course and golf outing with exhibits and cocktail reception. On Friday, (Sept. 16), technical presentations and round table of top scientists in sun care industry will be followed by poster and exhibits. The final day includes technical presentations, poster session, exhibits and the gala. Early registration is open until Aug. 31. The cost is $450 for SCC members and $550 for non-members. More info:www.flscc.org
Deadline for 2011 Technology Showcase Is Sept. 15 • The SCC has issued a call for participation at the 2011 Technology Showcase, which is held in conjunction with the An-
High Point, NC. More info: www.carolinascc.org Oct. 5: NewYork Chapter Monthly Meeting, The Valley Regency, Clifton, NJ. More info: www.nyscc.org Oct. 6: Long Island Chapter Education Seminar. More info: www.liscc.org Oct. 14: New York Chapter Fall Workshop—FDU, Teaneck, NJ. More info: www.nyscc.org Oct. 19: NYSCC Professional Development Day, Montclair, NJ. More info: www.nyscc.org Oct. 20: Southwest Chapter Meeting. More info: www.swscc.org Oct. 25-26: California Chapter, Suppliers’ Day 2011, Long Beach Convention Center, Long Beach, CA. More info: www.caliscc.org Nov. 1-3: 21st IFSCC Conference, Bangkok, Thailand. More info: www.ifscc2011.com Nov. 2: New York Chapter Monthly Meeting, Seasons, Washington Twp., NJ. More info: www.nyscc.org
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nual Scientific Meeting, Dec. 8-9 in New York City. Companies wishing to participate may submit an abstract of approximately 150-200 words of the intended presentation no later than Sept. 15. More info: www.scconline.org
Call For Papers: 2012 Annual Scientific Seminar • Those who wish to present a paper at the 2012 Annual Scientific Seminar, hosted by Area IV, May 31-June 1 in Charleston, SC, must submit abstracts by Sept. 15, according to SCC. Authors are invited to submit a title and abstract of no more than 150 words for original papers presented in podium format. All topics related to cosmetic science will be considered. Email submissions are preferred, according to SCC. More info: www.scconline.org
Professional Development Symposium Is Oct. 19 • The NYSCC will hold a professional development symposium on Oct. 19 at Montclair State University, Montclair, NJ. This full-day session will feature top instructors from organizations such as the American Management Association (AMA) and the American Chemical Society (ACS). Included in the day are a lunch buffet and a networking cocktail event. Registration for NYSCC members is $125 and non-members is $150. A $25 late fee for registration begins after Aug. 15. More info: www.nyscc.org/pds2011.html
Save The Date: 2012 NYSCC Suppliers’ Day Is May 15-16 • The next New York Chapter of Society of Cosmetic Chemists (NYSCC) Suppliers’ Day is scheduled for May 15-16, 2012 at The New Jersey Convention and Exposition Center, Raritan Center, Edison, NJ. More info: www.nyscc.org • August 2011
Personnel Roundup
TAKASAGO APPOINTS TECHNICAL, MARKETING AND SENSORY EXECUTIVES • Takasago Americas: added four experienced flavor professionals to its staff. John Zanone was appointed as senior flavorist, oral care flavors. He began his career at Noville as an analytical chemist, advancing from perfumer to director, R&D to senior flavorist, oral care, during his 31-year association with the company. Slavica Pesic-Klajn was named senior beverage technologist. Her work at Signature Design Spirits focused on the development of customized spirits. Prior to that, she was with Flavormatic Industries, where she was manager for flavor application, and held positions at Unilever and NAVIP where she was involved in research and development and product development. Michael J. Paul is the new senior marketing coordinator, a recently created position. His responsibilities include assisting Takasago with public relations, media and advertising and sponsorships of special events and trade shows. Shweta Kumari joined Takasago as flavor sensory analyst. Before joining the company, she was a research assistant at Mississippi State University. •
The Personal Care Products Council (The Council): named Halyna Breslawec, Ph.D., as chief scientist, replacing John Bailey, Ph.D., who officially retired after nine years of service. In her new role, Breslawec will oversee The Council’s scientific programs, technical committees and publications and will serve as the industry’s scientific liaison for several domestic and international organizations. Breslawec worked at the US Food and Drug Administration (FDA) for more than 14 years in numerous leadership roles directing the review and approval of medical devices at both the office and division levels. She currently serves as deputy director for the Cosmetic Ingredient Review (CIR) and is responsible for planning activities while serving as liaison. She earned a Ph.D. in pharmacognosy and a B.S. in biochemistry from the University of Minnesota.
• A. M. Todd: appointed Leann Du-Higashi as principal scientist; oral care, gum and confectionery. She has extensive experience in the flavor industry and spent the past 10 years as technical director and flavor development manager at Perfetti Van Melle Group in Kalamazoo, MI and Shanghai, China. DuHigashi is responsible for conducting research as well as providing sales support for A. M. Todd’s mint and flavor products. Her activities will have a focus on Asian markets.
• Innovacos Corp: announced the following appointments, Alain Thibodeau, vice president, scientific affairs; Marisol Bello, sales Augist 2011
manager, Northeast; and Tony Ansaldi, director, US operations.
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Gattefossé USA: added Andrea Guerrero and Lauren DelDotto to its US team. Guerrero joined DelDotto Guerrero Gattefossé USA as account manager for the personal care division. She has several years of experience in the personal care industry, specializing in the sales of specialty ingredients with companies such as Resources of Nature, Grant Industries and Lucas Meyer. DelDotto was appointed marketing support manager for the personal care division. She joins the company with seven years of experience in the personal care industry and previously held the position of marketing manager at TRI-K Industries.
• Dow Performance Materials: named Carlos Silva Lopes as strategic marketing director for the business, which includes ANGUS Chemical Company and Acima Specialty Chemicals. Silva Lopes Genix In this role, he will lead all global marketing activities for a number of diverse markets. He has been with the company since 1990, and most recently served as global marketing director for Dow Fabric & Surface Care. Dow Home & Personal Care named Lionel Genix global marketing director for the Dow Personal Care and Fabric & Surface Care businesses within the portfolio. Genix has experience with Procter & Gamble, Rohm and Haas and L’Oréal. •
CPL Aromas: appointed Sebastian Gabriel as senior perfumer. He joined the Creative Perfumery team at CPL’s UK Creative Centre, Barrington Hall, in the UK. Having worked at Symrise and most recently Henkel, Gabriel has developed experience in a wide variety of household applications including laundry detergent fragrances, according to the company. •
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Bangkok, 2- 4 November 2011 THE LEADING EXHIBITION AND CONFERENCE IN ASIA FOR PERSONAL CARE INGREDIENTS in association with
Formulating new beauty Discover the latest personal care ingredients from the top suppliers in Asia and the rest of the world.
Register for free fast-track entry at www.in-cosmeticsasia.com
Industry News
PACIFIC TRADE INTERNATIONAL OPENS FIRST US PLANT complementary additives for Ashland’s food and beverage, energy, coatings, adhesives and water treatment markets. The acquisition is expected to significantly strengthen Ashland’s functional ingredients active patent portfolio and its team of research and development scientists. The result will be a stronger, global functional ingredients business with proven technological and application capabilities to solve customers’unique formulation challenges, according to the company.
HallStar Acquires Olive Chemistry Expert B&T •The HallStar Company has acquired Richard Zhu, David Wang, Alex Wang, Michael Wang, Mei Xu and Dale Williams at the ribbon cutting.
•Pacific
Trade International, the integrated marketer of candles, home fragrance and home décor products and the company behind the Chesapeake Bay Candle brand, opened its first domestic factory in Glen Burnie, MD on June 28. The factory is the company’s fourth manufacturing facility and its first in the US. It is expected to create about 100 jobs during the next 12 months. The occasion was celebrated with a grand opening event attended by nearly 200 people including state and local officials, business partners, clients, friends and employees. Equipped with a state-of-the art research and development center and laboratories for fragrance evaluation, fragrance stability testing, and burn testing, the factory will produce an extensive range of filled vessel candles through standardized, automated production. With over 125,000 sq.ft. of space, the facility will also house a warehouse and operate a distribution center. “Mei and I came to this country very young with nothing but the American Dream in mind,”said Chesapeake Bay Candle CEO David Wang in his remarks at the opening event.“The US and the beautiful August 2011
state of Maryland have offered us many incredible opportunities. We are very fortunate and feel thankful for everything we have received. Now we want to do everything we can to pay back this community, the state and this country. This is one of the reasons why we are gathered today to celebrate the opening of our first domestic factory.” “The opening of the new Chesapeake Bay Candle factory is the beginning of a new chapter in our company’s history,” added Chesapeake Bay Candle president Mei Xu.“Chesapeake Bay Candle is now a true American brand.”
Ashland To Buy International Specialty Products •Ashland Inc. has agreed to acquire International Specialty Products Inc. (ISP), a global specialty chemical manufacturer of functional ingredients and technologies. Under the terms of the stock purchase agreement, Ashland will pay approximately $3.2 billion for the business in an all-cash transaction. According to Ashland, ISP will bring high-value, water-soluble polymers and other advanced technologies into Ashland’s functional ingredients business, as well as happi.com
B&T S.r.l, a developer of high-performance natural ingredients based upon olive chemistry for use in personal care products. The acquisition—HallStar’s second within the naturals segment of the personal care ingredient industry—bolsters HallStar’s position in serving the burgeoning market for personal care products featuring renewable natural ingredients. B&T’s intellectual property portfolio includes Olivem and Sensolene.
Harmony Labs Is Now Ei, A Pharmaceutical SolutionWorks •Harmony Labs has announced its new company name and industry classification: Ei, A Pharmaceutical SolutionWorks. “We’ve created a new name and classification for what we do to reflect the dramatic shift in the way we provide value to our customers. We bring the best development and manufacturing practices and a high-level understanding of branding into outsourced manufacturing. For the right company, we offer a partnership they just can’t get anywhere else,” said company CEO Michael Kane. In 2009-2010, Ei established a new management team behind Kane, with industry experts in manufacturing, formulation, regulatory, sales and human resources. happi • 105
Industry News
SymphonyIRI and Walmart Offer Customer Advantage •SymphonyIRI Group and Walmart are introducing a next-generation, web-based shopper insights and collaborative planning platform called Customer Advantage. Powered by SymphonyIRI’ s Liquid Data technology and rich marketing analytics, Customer Advantage debuted from SymphonyIRI earlier this month, according to the company. Leveraging SymphonyIRI’s Consumer Network, Customer Advantage delivers unique, custom, Walmart-focused shopper insights and supports Walmart's collaborative planning process by providing a dedicated
In addition, Ei constructed and opened a new 165,000-sq. ft. manufacturing facility, adding the ability to produce NDA and ANDA products. Comprehensive testing and development labs were added, and best-in-class systems for safety, R&D, formulation, operations and project management were implemented. More info: www.eisolutionworks.com
SC Johnson Settles Greenlist Lawsuits •SC Johnson has reached an agreement on two lawsuits regarding use of its Greenlist logo on US Windex products. The company will stop using the logo in its current form on Windex products, and the parties have agreed to an undisclosed settlement. The suits were brought in federal court by Wayne Koh in California and by Howard Petlack in Wisconsin. SC Johnson’s use of the Greenlist logo was intended to signify that the Windex products had achieved the highest internal ratings according to the company’s patented Greenlist process. However, the plaintiffs claimed it was not clear Greenlist was an internally developed process rather than that of a third party and that the logo implied the products included environmentally friendly ingredients. For its part, SC Johnson continues to insist that the Greenlist label met all applicable standards and regulations, and the company’s intention was in no way to mislead consumers. Additionally, while the company disagreed with the plaintiffs’ claim about the impression created by the logo, 106 • happi
shopper insights portal of user-friendly, customizable reports shared between Walmart and its supplier partners. The solution contains multiple custom features, including exclusive Walmart business drivers, such as Walmart-defined shopping trips, geographies, and customer segments, as well as custom report templates that support Walmart’s planning process with its supplier community, noted SymphonyIRI. The solution will enable manufacturers to better understand and address the rapidly evolving needs of Walmart shoppers by closely collaborating with Walmart on shopper strategies and tactics. More info: www.symphonyIRI.com
the Windex products did, in fact, meet the company’s highest internal standards and the product ingredients are not harmful to the environment, SCJ said in a statement.
Glenn Moves To New Office, Appointed Rep for Evonik •To accommodate its expanding corporate needs, Glenn Corporation, a member of The DeWolf Companies (DeWolf Chemical, Inc.–Glenn Corporation), moved its offices to the outskirts of Minneapolis, in nearby Lake Elmo, MN, in late June. The new state-of-the-art facility fits the current, and future needs of the growing company. No contact information, with the exception of the new address (8530 Eagle Point Boulevard, Lake Elmo, MN 55042), has changed. All phone and fax numbers and email addresses are the same. In other news, Glenn Corp. has been appointed the personal care distributor of Evonik’s inorganic materials product line in the South, Southwestern, West Coast and Midwest US. More info: www.glenncorp.com
BioOrganic Concepts Taps Essential Ingredients •BioOrganic
Concepts announced today that Essential Ingredients has been named as a new distributor for its product line. Under the agreement, Essential Ingredients is the exclusive distributor of BioOrganic Concepts’ products to customers in the Eastern US. BioOrganic Concepts, which is headquartered in Santa Fe Springs, CA, supplies happi.com
a broad range of natural ingredients to the personal care industry. Products include the Dermatein sodium hyaluronate series, the Microzest plant pigments and Plantservative products. More info: www.essentialingredients.com
WFFC To Honor Coca-Cola’s Mary M.G. Riddle on Sept. 22 • Women in Flavor and Fragrance Commerce (WFFC) will honor Mary M.G. Riddle, vice president,The Coca-Cola Company, at the 29th WFFC Open Dinner on Sept. 22 at the Westmount Country Club in West Paterson, NJ. As director, flavor ingredient supply for The Coca-Cola Company, Riddle manages the supply chain of ingredients used in the production of Coca-Cola products worldwide. She joined the company in 1970. More info: www.wffc.org
Minnesota Students Honored For ACI SNAP Program •Two Minnesota seventh-graders who created an elementary school lesson plan on good hand hygiene practices received a national award and $5,000 for their school to support the Family, Career and Community Leaders of America (FCCLA) local chapter’s work on hygiene education. Fulda High School students Taylor Schettler and Siera Steiner were honored July 11 at the annual leadership conference of the FCCLA in Anaheim, CA in front of more than 5,000 teachers and students. They received the Top Classroom Award from the Healthy Schools, August 2011
S
Industry News
Healthy People: It’s a SNAP (School Network for Absenteeism Prevention) program, a joint project of the American Cleaning Institute and the CDC. Schettler and Steiner, along with their teacher and FCCLA adviser Marcine Elder, were presented with a $5,000 check for their school, courtesy of ACI members. The students received an all-expenses paid trip to Washington, DC and met their legislators on Capitol Hill and were also recognized during a ceremony at ACI headquarters. More info: www.cleaninginstitute.org
DuPont, Tate & Lyle’s Zemea Appoints South American Distributor •DuPont Tate & Lyle Bio Products’ 100% bio-based product, Zemea propanediol, is now available in South America via a distribution agreement with Sarfam, São Paulo, Brazil. Zemea, developed for use in cosmetics, personal care and home cleaning products, is a sustainable alternative to petroleum-based glycols where the product’s lack of skin irritation, improved moisturization and excellent sensorial attributes are benefits. Zemea has been recognized by Ecocert and the Natural Products Association as an ingredient of natural origin. More info: www.duponttateandlyle.com
Coast Southwest and Frutarom Team Up •Coast
Southwest, Inc. and Frutarom Incorporated have formed a distributorship alliance to bring Frutarom’s innovative line of skin beauty ingredients to the personal care marketplace in the western, southwestern and mountain regions of the US. “Coast Southwest has a significant commitment to introducing unique and groundbreaking solutions to the markets we serve,”said Joseph C. Cimo, president of Coast Southwest, Placentia, CA. Headquartered in Haifa, Israel, Frutarom is a rapidly growing international provider of flavors and fine ingredients with 27 research and development laboratories and 20 production facilities around the world, including manufacturing locations in California and New Jersey. The company has extended its extensive experience in nutraceuticals and herbal extracts to skin beauty and wellness through an innovative line of natural topical solutions for skin aging and UV damage prevention. “Our first focus will be Alguard, a one of a kind, all natural skin active shield from red microalgae,”said Laurent Leduc, vice president of the USA health division of Frutarom USA.“As a core product, Alguard brings to the market green production through cutting edge technology and high environmental awareness, which are backed up by extensive scientific support for ultimate skin protection. “Later, Coast Southwest will introduce Frutarom’s high quality ecological botanical actives, thereby presenting a comprehensive skin care portfolio,”he added. • August 2011
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2011 Sunscreen Symposium The UVA/UVB Balancing Act: Choices and Change September 15 - 17, 2011
The globally renowned Sunscreen Symposium, sponsored by the Florida Chapter of the Society of Cosmetic Chemists, returns to Disney’s Yacht & Beach Club September 15th – 17th, 2011, in Orlando Florida. Presentations will focus on Choices and Change in the Sunscreen Industry. Regulatory changes are taking place globally, impacting requirments on formulators, raw material suppliers, testing labs, marketing groups, labeling requirements, media outlets, and ultimately consumer expectations. Anticipating change leads to demand for choices. Consumers expect choices and formulators need choices to remain competitive. The UVA/UVB Balancing Act continues to be a hot topic. No matter the role that you play within the Sunscreen industry, this program will be designed to give insight on how to take advantage of this climate of change, and make the choices that will command the attention of your customers. sponsored by
Florida Chapter of the SCC Calendar of Events Wed Sept 14 Thur Sept 15
Early Registration, Cocktail Reception 1/2 Day Course, Golf Outing, Cocktail Reception
Fri Sept 16
Podium Presentations, Round Table
Sat Sept 17
Podium Presentations, Poster Session, Gala Dinner
Additional Details Location: Disney's Disney’s Yacht Yacht&&Beach BeachClub, Club,Lake Lake Buena Buena Vista, Vista, Florida Florida USA; USA; Location: Room Rates Rates $$ 199 199 //night. night.Link Linktotobook book rooms www.flscc.org Room rooms at at www.flscc.org Early Registration 31st. SCC Members $ 450, Non SCC Registration after through August August 1st: SCC Members $ 550, Non SCC Members$$550. 650 Link to Register, Register,Sponsor, Book Rooms atat www.flscc.org Members Link to Exhibit www.flscc.org
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Private Label/Contract Packaging
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Private Label/Contract Packaging
MANA is the market leader and the source of innovation for the world of beauty.
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Beth Russo 201-880-2255
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Ad Close: December 20, 2011 www.happi.com 112 • happi
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Advertising Index
Advertiser
Page No.
Telephone
Website
ABA Packaging Corp. ........................................53......................800-443-9799 ..............................www.abapackaging.com Access Business Group......................................25......................800-879-2732 ..................www.accessbusinessgroup.com Ajinomoto ..........................................................7 ......................201-292-3180 ........................................www.ajichem.com BASF ..................................................................59......................800-880-5768 ......................www.personal-care.basf.com Bayer Inc. ..........................................................23......................412-777-2000 ............................www.bayercosmetics.com BioScreen Testing Services ..........................Cover 3 ................800-229-9057 ......................................www.bioscreen.com Brad-Pak Enterprises Inc. ................................50......................908-233-1234 ......................................www.brad-pak.com Centerchem, Inc. ..........................................Cover 4 ................203-822-9800 ..................................www.centerchem.com Chemsil ..............................................................17......................877-700-0302 ........................................www.chemsil.com Chemyunion ......................................................79 ..............................................................................www.chemyunion.com Clinical Research Labs ......................................21......................732-981-1616 ..........................................www.crl-inc.com Coast Southwest ................................................85......................800-621-0500 ............................www.coastsouthwest.com Consumer Product Testing, Inc.........................33......................973-808-7111 ........................................www.cptclabs.com Covalence ..........................................................31......................480-897-0551 ....................................www.CoValence.com Croda Inc. ..........................................................15......................732-417-0800 ......................................www.crodausa.com DeWolf Chemical ..............................................18......................800-521-0065..................................www.dewolfchem.com DSM Nutritional Products, Inc. ....................39, 43 ..................800-526-0189 ........www.unlimitednutrition-na.dsm.com EMD Chemicals Inc. (Rona-Cosmetic Business Unit) .............................................................................................................. ............................................................................61......................800-222-0342 ..............................www.emdchemicals.com Evonik Goldschmidt Chemical Corp. ..............5 ......................804-541-8658 ..................www.evonik.com/personal-care Florida SCC Sunscreen Symposium ..............107 ............................................................................................www.flscc.org Glenn Corp./DeWolf..........................................19......................651-221-2406 ....................................www.glenncorp.com Grant Industries, Inc...........................................3 ......................201-791-8700 ........................................www.grantinc.com In-Cosmetics/Reed ..........................................104 ..................44 20 8910 7959 ..............................www.in-cosmetics.com Inolex Chemical Company................................13......................215-271-0800 ............................................www.inolex.com Jeen International ..............................................29 ....................800-771-JEEN ..............................................www.jeen.com Laboratoires Prod’Hyg ......................................9 ................++33(0)1 30 46 89 89 ..................................www.prodhyg.com Lipo Chemicals ..............................................26, 27 ..................973-345-8600 ..............................www.lipochemicals.com Lubrizol/Noveon® Consumer Specialties ......37......................800-379-5389 ..................www.personalcare.noveon.com Petro-Canada ....................................................11......................866-335-3369 ....www.lubricants.petro-canada.ca/puretol Resources of Nature LLC ..................................45......................908-226-5123 ........................www.resourcesofnature.com Rhodia ................................................................75......................800-922-2189 ..........................www.rhodia-novecare.com RITA Corporation..........................................Cover 2 ................800-426-7759 ........................................www.ritacorp.com Sabinsa................................................................35......................732-777-1111 ........................www.sabinsacosmetics.com SCC West Coast ................................................99 ..........................................................................................www.caliscc.org Sederma/Croda ..................................................56......................732-692-1652 ............................................www.sederma.fr Sensient Cosmetic Technologies ......................63 ................33 (0) 1 34 48 57 00 ................................................www.lcw.fr Shaath & Meadows Consultation ..................101 ....................914-645-3426..........................www.ShaathMeadows.com Solabia Group ....................................................10 ..................+33 1 48 10 19 40 ............................................www.solabia.fr Spectra Colors Corp...........................................41......................800-527-8588 ..............................www.SpectraColors.com Takasago ............................................................55......................201-767-9001 ......................................www.takasago.com Universal Preserv-A-Chem, Inc. ......................44......................732-568-1266........................................www.upichem.com Vevy Europe........................................................81 ....................+39 010 522 51..............................................www.vevy.com Wacker Chemical Corporation..........................73......................888-922-5374 ............www.wacker.com/knows-solutions August 2011
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Photo News
JOHN FRIEDA SETS UP DESTINATION: STYLE SALON Whitney Port stops at the John Frieda Destination: Style Salon Tour at Hollywood & Highland.
• MTV reality TV star Whitney Port had her hair styled by celebrity stylist and John Frieda International creative consultant Harry Josh at the Destination: Style Salon, a roving event in which women received complimentary styling sessions courtesy of John Frieda hair care. Each client received a 15-minute lesson with a top John Frieda stylist, who consulted her about her specific hair issues and educated her on the best John Frieda regimen. Visitors could use John Frieda’s iPad color advisor tool to find her perfect shade of Precision Foam Colour, the brand’s new at-home hair color. In addition, women had their photos taken to capture their transformation and share their new look on Facebook. Port’s visit kicked off the tour in Los Angeles on June 24; it then moved to other cities, including Seattle, Chicago, Minneapolis and Atlanta. More info: www.johnfrieda.com
American International’s Alanna Littlepage (left) and celebrity makeup artist Julie Socash backstage at the BET Awards.
Clubman Makes Backstage Appearance at BET Awards • Traditional barbershop staples made an appearance backstage at the recent Black Entertainment (BET) Awards, held on June 26 at the Shrine Auditorium in Los Angeles.Celebrity makeup artist Julie Socash groomed and styled many of the night’s performers using products such as Clubman Moustache Wax, Club Mend Bump Repair and Shave Talc as well as Tres Flores Solid Pomade and Jeris Hair Tonic with Oil. Clubman,Tres Flores and Jeris are part of the American International stable of products.
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Lipotec’s product lines are the result of the company’s expertise in Molecular Cosmetics and Delivery Systems. These distinct brands reflect Lipotec’s multidisciplinary approach to the development of novel solutions through not only the most effective active ingredients but also the most appropriate release systems to fulfil the overall beauty demands.
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[email protected] www.centerchem.com
