The 2009-2014 World Outlook for Mobile Games
by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
The 2009-2014 World Outlook for Mobile Games
By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7
2
Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities
SUMMARY OF FINDINGS
2.1 3
Overview What is Latent Demand and the P.I.E.? The Methodology
The Worldwide Market Potential
ASIA & OCEANA
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29
Executive Summary American Samoa Australia Bangladesh Bhutan Brunei Burma Cambodia China Christmas Island Cook Islands Fiji French Polynesia Guam Hong Kong India Indonesia Japan Kiribati Laos Macau Malaysia Maldives Marshall Islands Micronesia Federation Mongolia Nauru Nepal New Caledonia
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1 1 2 4 5 6 6 7 7 7
9
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11 12 13 14 15 15 16 17 17 18 19 19 20 21 21 22 23 24 25 25 26 27 28 28 29 30 30 31 32 © 2008 Icon Group International, Inc.
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3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 4
New Zealand Niue Norfolk Island North Korea Palau Papua New Guinea Philippines Seychelles Singapore Solomon Islands South Korea Sri Lanka Taiwan Thailand The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Vietnam Wallis and Futuna Western Samoa
EUROPE
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21
Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland
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32 33 34 34 35 36 36 37 38 38 39 40 40 41 42 43 43 44 45 45 46 47 48
48 49 50 51 52 53 54 54 55 56 56 57 58 59 60 61 61 62 63 64 65 © 2008 Icon Group International, Inc.
Contents
4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43 4.44 5
Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland The Netherlands The United Kingdom Ukraine
THE AMERICAS & THE CARIBBEAN
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20
Executive Summary Antigua and Barbuda Argentina Aruba Barbados Belize Bermuda Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador French Guiana Greenland
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65 66 67 68 69 69 70 71 71 72 73 74 75 76 77 77 78 79 80 81 82 83 84 85
85 86 87 88 88 89 90 90 91 92 93 94 95 96 97 97 98 99 99 100 © 2008 Icon Group International, Inc.
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5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 5.45 5.46 5.47 5.48 6
Grenada Guadeloupe Guatemala Guyana Haiti Honduras Jamaica Martinique Mexico Nicaragua Panama Paraguay Peru Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Suriname The Bahamas The British Virgin Islands The Cayman Islands The Falkland Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago Uruguay Venezuela
THE MIDDLE EAST & AFRICA
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15
Executive Summary Afghanistan Algeria Angola Armenia Azerbaijan Bahrain Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad
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101 101 102 103 103 104 105 105 106 107 108 109 110 111 112 112 113 114 114 115 116 116 117 118 118 119 120 120 122
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6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 6.24 6.25 6.26 6.27 6.28 6.29 6.30 6.31 6.32 6.33 6.34 6.35 6.36 6.37 6.38 6.39 6.40 6.41 6.42 6.43 6.44 6.45 6.46 6.47 6.48 6.49 6.50 6.51 6.52 6.53 6.54 6.55 6.56 6.57 6.58 6.59
Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Iran Iraq Israel Jordan Kenya Kuwait Kyrgyzstan Lebanon Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Oman Pakistan Palestine Qatar Republic of Congo Reunion Rwanda Sao Tome E Principe Saudi Arabia Senegal Sierra Leone Somalia
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134 134 135 136 136 137 138 139 139 140 141 141 142 143 144 145 146 146 147 148 148 149 150 150 151 152 152 153 154 154 155 156 157 157 158 159 159 160 161 161 162 163 163 164 © 2008 Icon Group International, Inc.
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6.60 6.61 6.62 6.63 6.64 6.65 6.66 6.67 6.68 6.69 6.70 6.71 6.72 6.73 6.74 6.75 6.76 6.77 7
South Africa Sudan Swaziland Syrian Arab Republic Tajikistan Tanzania The Gambia The United Arab Emirates Togo Tunisia Turkey Turkmenistan Uganda Uzbekistan Western Sahara Yemen Zambia Zimbabwe
165 166 166 167 168 168 169 170 170 171 172 173 173 174 175 176 176 177
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
7.1 7.2
Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions
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1 1.1
INTRODUCTION OVERVIEW
This study covers the world outlook for mobile games across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for mobile games. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.
1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com
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Introduction
2
chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for mobile games is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for mobile games at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
1.3
THE METHODOLOGY
In order to estimate the latent demand for mobile games on a worldwide basis, I used a multistage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the
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Introduction
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value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.
Latent Demand
B
A
Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).
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Introduction
4
and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for mobile games across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for mobile games. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for mobile games. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just mobile games.
1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate
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Introduction
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level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “mobile games” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within mobile games falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the retail sales of mobile games as including all commonly understood products falling within this broad category, such as video games played on a mobile phone, smartphone, PDA or handheld computer, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include Afterburner, GRAVITY, KT Freetel (KTF), Tencent, and Digital Chocolate. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of mobile games as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.
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Introduction
1.3.3
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Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for mobile games is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories
2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
7
would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).
1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for mobile games is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand mobile games). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.
1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.
1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” www.icongrouponline.com
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Introduction
8
Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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9
2
SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for mobile games is estimated to be $5.4 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. The Americas & the Caribbean is the largest market with $1.8 billion or 32.65 percent, followed by Asia & Oceana with $1.7 billion or 31.91 percent, and then Europe with $1.4 billion or 26.35 percent of the world market. In essence, if firms target these top 3 regions, they cover come 90.91 percent of the global latent demand for mobile games.
2.1
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for Mobile Games (US$ Million): 2009
Region
Latent Demand US$ Million
% of Globe
1,775 1,734 1,432 494 5,435
32.7 31.9 26.3 9.1 100.0
_________________________________________________________________________________________________________
Americas & the Caribbean Asia & Oceana Europe Middle East & Africa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Worldwide Market Potential for Mobile Games (US$ Million): 2009
Asia & Oceana Europe
Am ericas & the Caribbean
www.icongrouponline.com
Middle East & Africa
© 2008 Icon Group International, Inc.
Summary of Findings
10
World Market for Mobile Games: 2004 - 2014 Year
World Market US$ Million
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3,433.42 3,736.36 4,067.45 4,443.07 4,929.78 5,434.61 5,941.42 6,454.73 6,993.10 7,575.72 8,208.95
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
11
3
ASIA & OCEANA
3.1
EXECUTIVE SUMMARY Market Potential for Mobile Games in Asia & Oceana (US$ Million): 2009
Country
Latent Demand US$ Million
% of Asia & Oceana
606.54 363.94 251.96 100.78 71.06 63.81 57.83 43.36 30.02 25.26 24.62 18.91 18.84 17.57 9.33 7.64 6.99 3.25 2.53 2.20 1.38 1.09 1.06 0.78 0.72 2.66 1,734.13
34.98% 20.99% 14.53% 5.81% 4.10% 3.68% 3.33% 2.50% 1.73% 1.46% 1.42% 1.09% 1.09% 1.01% 0.54% 0.44% 0.40% 0.19% 0.15% 0.13% 0.08% 0.06% 0.06% 0.05% 0.04% 0.15% 100.00%
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Australia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh New Zealand Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
12
Market Potential for Mobile Games in Asia & Oceana (US$ Million): 2009 India Japan
South Korea
Other China
The Market for Mobile Games in Asia & Oceana: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,082.14 1,182.26 1,292.18 1,416.48 1,572.56 1,734.13 1,898.87 2,068.68 2,248.80 2,444.64 2,658.30
31.52 31.64 31.77 31.88 31.90 31.91 31.96 32.05 32.16 32.27 32.38
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.2
AMERICAN SAMOA Mobile Games (US$ Million): American Samoa 2004 - 2014
Year
American Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
13
American Samoa: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,947 1,996 1,997 2,030 2,031
0.01 0.01 0.01 0.00 0.00 0.04
33.33 22.22 22.22 11.11 11.11 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Fagatogo Leone Utulei Vaitogi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.3
AUSTRALIA Mobile Games (US$ Million): Australia 2004 - 2014
Year
Australia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
43.17 46.42 49.92 53.81 58.73 63.81 68.84 73.87 79.06 84.59 90.52
3.99% 3.93% 3.86% 3.80% 3.73% 3.68% 3.63% 3.57% 3.52% 3.46% 3.40%
1.26% 1.24% 1.23% 1.21% 1.19% 1.17% 1.16% 1.14% 1.13% 1.12% 1.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Australia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
55 56 106 184 301 429 727 728 889 1,055 1,086 1,171 1,224
18.71 18.45 11.65 5.88 3.00 2.01 0.95 0.95 0.66 0.47 0.42 0.35 0.31 63.81
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
1.08 1.06 0.67 0.34 0.17 0.12 0.05 0.05 0.04 0.03 0.02 0.02 0.02 3.68
0.34 0.34 0.21 0.11 0.06 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.17
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.4
14
BANGLADESH Mobile Games (US$ Million): Bangladesh 2004 - 2014
Year
Bangladesh
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.28 12.26 13.33 14.52 16.02 17.57 19.13 20.72 22.39 24.18 26.11
1.04% 1.04% 1.03% 1.03% 1.02% 1.01% 1.01% 1.00% 1.00% 0.99% 0.98%
0.33% 0.33% 0.33% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bangladesh: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
160 298 432 780 808 937 960 988 1,004 1,048 1,057 1,112
7.34 3.04 2.00 0.84 0.79 0.59 0.57 0.54 0.52 0.47 0.46 0.39 17.57
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
0.42 0.18 0.12 0.05 0.05 0.03 0.03 0.03 0.03 0.03 0.03 0.02 1.01
0.14 0.06 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.32
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.5
15
BHUTAN Mobile Games (US$ Million): Bhutan 2004 - 2014
Year
Bhutan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.18 0.20 0.22 0.24 0.27 0.30 0.33 0.36 0.39 0.43 0.47
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bhutan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,683 1,694 1,769 1,804 1,828 1,977 1,978
0.08 0.07 0.05 0.04 0.04 0.01 0.01 0.30
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.6
BRUNEI Mobile Games (US$ Million): Brunei 2004 - 2014
Year
Brunei
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.58 0.61 0.65 0.68 0.73 0.78 0.83 0.88 0.92 0.97 1.02
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
16
Brunei: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,081 1,420 1,481
0.43 0.20 0.16 0.78
54.74 25.26 20.00 100.00
0.02 0.01 0.01 0.05
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.7
BURMA Mobile Games (US$ Million): Burma 2004 - 2014
Year
Burma
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.97 5.38 5.84 6.34 6.98 7.64 8.30 8.96 9.66 10.41 11.22
0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.44% 0.43% 0.43% 0.43% 0.42%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burma: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
208 679 1,074 1,245 1,266 1,386 1,387 1,392
4.90 1.06 0.44 0.30 0.29 0.22 0.22 0.21 7.64
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
0.28 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.44
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.8
17
CAMBODIA Mobile Games (US$ Million): Cambodia 2004 - 2014
Year
Cambodia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.30 1.44 1.59 1.76 1.98 2.20 2.43 2.67 2.92 3.20 3.51
0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cambodia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
471 1,040
1.71 0.49 2.20
77.88 22.12 100.00
0.10 0.03 0.13
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.9
CHINA Mobile Games (US$ Million): China 2004 - 2014
Year
China
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
337.16 377.56 422.80 474.72 539.40 606.54 676.79 751.20 831.80 920.81 1,019.33
31.16% 31.94% 32.72% 33.51% 34.30% 34.98% 35.64% 36.31% 36.99% 37.67% 38.35%
9.82% 10.11% 10.39% 10.68% 10.94% 11.16% 11.39% 11.64% 11.89% 12.15% 12.42%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
18
China: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
5 6 8 10 12 16 30 31 32 33 38 40 41 43 73
86.85 72.38 61.25 55.88 51.43 44.49 29.35 29.10 28.97 26.88 24.67 23.58 23.36 22.23 15.43 10.69 606.54
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
5.01 4.17 3.53 3.22 2.97 2.57 1.69 1.68 1.67 1.55 1.42 1.36 1.35 1.28 0.89 0.62 34.98
1.60 1.33 1.13 1.03 0.95 0.82 0.54 0.54 0.53 0.49 0.45 0.43 0.43 0.41 0.28 0.20 11.16
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.10
CHRISTMAS ISLAND Mobile Games (US$ Million): Christmas Island 2004 - 2014
Year
Christmas Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Christmas Island: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,052
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.11
19
COOK ISLANDS Mobile Games (US$ Million): Cook Islands 2004 - 2014
Year
Cook Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cook Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,939
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Avarua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.12
FIJI Mobile Games (US$ Million): Fiji 2004 - 2014
Year
Fiji
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.29 0.31 0.33 0.36 0.39 0.42 0.46 0.49 0.52 0.56 0.60
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
20
Fiji: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
Suva Nadi
1,127 1,821
0.38 0.04 0.42
90.91 9.09 100.00
0.02 0.00 0.02
0.01 0.00 0.01
_________________________________________________________________________________________________________
Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.13
FRENCH POLYNESIA Mobile Games (US$ Million): French Polynesia 2004 - 2014
Year
French Polynesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.25 0.27 0.29 0.32 0.35 0.38 0.42 0.45 0.48 0.52 0.56
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Polynesia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,417 1,662 1,764 1,873 1,924 2,004
0.20 0.08 0.05 0.02 0.02 0.01 0.38
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.14
21
GUAM Mobile Games (US$ Million): Guam 2004 - 2014
Year
Guam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.14 0.15 0.16 0.18 0.19 0.21 0.22 0.24 0.25 0.27 0.29
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guam: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,598 1,750 1,819 2,009 2,041
0.10 0.05 0.04 0.01 0.00 0.21
49.80 26.17 18.61 3.63 1.79 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.15
HONG KONG Mobile Games (US$ Million): Hong Kong 2004 - 2014
Year
Hong Kong
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.89 17.25 18.73 20.39 22.47 24.62 26.78 28.98 31.28 33.75 36.42
1.47% 1.46% 1.45% 1.44% 1.43% 1.42% 1.41% 1.40% 1.39% 1.38% 1.37%
0.46% 0.46% 0.46% 0.46% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.44%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
22
Hong Kong: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
39
24.62 24.62
100.00 100.00
1.42 1.42
0.45 0.45
_________________________________________________________________________________________________________
Hong Kong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.16
INDIA Mobile Games (US$ Million): India 2004 - 2014
Year
India
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
151.37 166.80 183.80 203.05 227.08 251.96 277.49 303.98 332.19 362.92 396.49
13.99% 14.11% 14.22% 14.34% 14.44% 14.53% 14.61% 14.69% 14.77% 14.85% 14.92%
4.41% 4.46% 4.52% 4.57% 4.61% 4.64% 4.67% 4.71% 4.75% 4.79% 4.83%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
India: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
17 29 49 52 63 71 72 82 83 110 112 146 158 177 187
43.46 29.84 20.13 19.34 17.37 15.71 15.67 14.23 14.20 11.11 11.04 7.93 7.39 6.29 5.81 12.45 251.96
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
2.51 1.72 1.16 1.12 1.00 0.91 0.90 0.82 0.82 0.64 0.64 0.46 0.43 0.36 0.33 0.72 14.53
0.80 0.55 0.37 0.36 0.32 0.29 0.29 0.26 0.26 0.20 0.20 0.15 0.14 0.12 0.11 0.23 4.64
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.17
23
INDONESIA Mobile Games (US$ Million): Indonesia 2004 - 2014
Year
Indonesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
45.50 49.48 53.81 58.67 64.76 71.06 77.41 83.87 90.65 97.95 105.83
4.20% 4.19% 4.16% 4.14% 4.12% 4.10% 4.08% 4.05% 4.03% 4.01% 3.98%
1.33% 1.32% 1.32% 1.32% 1.31% 1.31% 1.30% 1.30% 1.30% 1.29% 1.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Indonesia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
90 109 114 159 237 281 356 364 414 486 595 602 614 629 650
12.87 11.33 10.88 7.35 4.00 3.26 2.54 2.46 2.11 1.67 1.32 1.30 1.27 1.23 1.16 6.33 71.06
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
0.74 0.65 0.63 0.42 0.23 0.19 0.15 0.14 0.12 0.10 0.08 0.07 0.07 0.07 0.07 0.36 4.10
0.24 0.21 0.20 0.14 0.07 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.12 1.31
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.18
24
JAPAN Mobile Games (US$ Million): Japan 2004 - 2014
Year
Japan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
260.12 276.57 294.07 313.42 338.29 363.94 388.83 413.13 437.84 463.89 491.49
24.04% 23.39% 22.76% 22.13% 21.51% 20.99% 20.48% 19.97% 19.47% 18.98% 18.49%
7.58% 7.40% 7.23% 7.05% 6.86% 6.70% 6.54% 6.40% 6.26% 6.12% 5.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Japan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
9 37 84 87 125 136 145 153 163 169 188 189 212 220 243
60.96 24.70 14.13 13.47 9.70 8.77 8.00 7.59 7.18 6.84 5.79 5.76 4.71 4.49 3.91 177.95 363.94
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
3.52 1.42 0.81 0.78 0.56 0.51 0.46 0.44 0.41 0.39 0.33 0.33 0.27 0.26 0.23 10.26 20.99
1.12 0.45 0.26 0.25 0.18 0.16 0.15 0.14 0.13 0.13 0.11 0.11 0.09 0.08 0.07 3.27 6.70
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.19
25
KIRIBATI Mobile Games (US$ Million): Kiribati 2004 - 2014
Year
Kiribati
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kiribati: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,903
0.02 0.02
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tarawa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.20
LAOS Mobile Games (US$ Million): Laos 2004 - 2014
Year
Laos
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.67 0.73 0.79 0.87 0.97 1.06 1.16 1.27 1.37 1.49 1.62
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
26
Laos: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
839 1,606 1,641 1,653 1,859 1,870
0.74 0.10 0.09 0.09 0.03 0.03 1.06
69.30 9.38 8.27 8.09 2.57 2.39 100.00
0.04 0.01 0.01 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.21
MACAU Mobile Games (US$ Million): Macau 2004 - 2014
Year
Macau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.55 0.63 0.72 0.83 0.96 1.09 1.24 1.40 1.57 1.77 1.99
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Macau: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
697 1,765 1,941
1.03 0.05 0.01 1.09
94.12 4.52 1.36 100.00
0.06 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.22
27
MALAYSIA Mobile Games (US$ Million): Malaysia 2004 - 2014
Year
Malaysia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.42 21.08 22.87 24.89 27.41 30.02 32.64 35.30 38.08 41.07 44.30
1.79% 1.78% 1.77% 1.76% 1.74% 1.73% 1.72% 1.71% 1.69% 1.68% 1.67%
0.57% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55% 0.54% 0.54% 0.54%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malaysia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
174 396 446 469 531 545 549 596 604 611 612 632 653 681 685
6.63 2.22 1.90 1.71 1.48 1.42 1.41 1.32 1.29 1.27 1.27 1.21 1.15 1.06 1.06 3.62 30.02
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
0.38 0.13 0.11 0.10 0.09 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.21 1.73
0.12 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.07 0.55
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.23
28
MALDIVES Mobile Games (US$ Million): Maldives 2004 - 2014
Year
Maldives
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.15 0.17 0.18 0.20 0.22 0.24 0.26 0.28 0.30 0.32 0.35
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Maldives: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,343
0.24 0.24
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Male Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.24
MARSHALL ISLANDS Mobile Games (US$ Million): Marshall Islands 2004 - 2014
Year
Marshall Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
29
Marshall Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,995
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Majuro Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.25
MICRONESIA FEDERATION Mobile Games (US$ Million): Micronesia Federation 2004 - 2014
Year
Micronesia Federation
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Micronesia Federation: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,884
0.02 0.02
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Palikir Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.26
30
MONGOLIA Mobile Games (US$ Million): Mongolia 2004 - 2014
Year
Mongolia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.42 0.46 0.52 0.57 0.65 0.72 0.80 0.88 0.97 1.07 1.17
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mongolia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
989 1,675 1,801 1,886 1,942 1,943 1,951
0.54 0.08 0.04 0.02 0.01 0.01 0.01 0.72
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.27
NAURU Mobile Games (US$ Million): Nauru 2004 - 2014
Year
Nauru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
31
Nauru: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,025
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Yaren Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.28
NEPAL Mobile Games (US$ Million): Nepal 2004 - 2014
Year
Nepal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.78 1.90 2.03 2.17 2.35 2.53 2.71 2.89 3.07 3.27 3.47
0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nepal: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
878 1,078 1,083 1,138 1,292 1,360 1,520
0.67 0.43 0.42 0.38 0.27 0.23 0.14 2.53
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.15
0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.29
32
NEW CALEDONIA Mobile Games (US$ Million): New Caledonia 2004 - 2014
Year
New Caledonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.18 0.19 0.21 0.22 0.24 0.26 0.28 0.30 0.32 0.34 0.36
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
New Caledonia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,414 1,910 1,967 1,968 1,999 2,020 2,054
0.20 0.02 0.01 0.01 0.01 0.01 0.00 0.26
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.30
NEW ZEALAND Mobile Games (US$ Million): New Zealand 2004 - 2014
Year
New Zealand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.48 6.93 7.41 7.94 8.62 9.33 10.01 10.70 11.39 12.14 12.92
0.60% 0.59% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%
0.19% 0.19% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
33
New Zealand: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
259 636 647 965 1,100 1,107 1,161 1,256 1,300 1,433 1,445 1,449 1,451 1,479 1,497
3.54 1.19 1.16 0.56 0.40 0.40 0.36 0.29 0.26 0.19 0.18 0.18 0.17 0.16 0.15 0.12 9.33
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
0.20 0.07 0.07 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.54
0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.31
NIUE Mobile Games (US$ Million): Niue 2004 - 2014
Year
Niue
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niue: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,076
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.32
34
NORFOLK ISLAND Mobile Games (US$ Million): Norfolk Island 2004 - 2014
Year
Norfolk Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norfolk Island: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,034
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Kingston Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.33
NORTH KOREA Mobile Games (US$ Million): North Korea 2004 - 2014
Year
North Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.51 2.63 2.75 2.88 3.06 3.25 3.42 3.59 3.75 3.91 4.09
0.23% 0.22% 0.21% 0.20% 0.19% 0.19% 0.18% 0.17% 0.17% 0.16% 0.15%
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
35
North Korea: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
605 1,146 1,187 1,328 1,424 1,458 1,461 1,475 1,517 1,594 1,719
1.29 0.37 0.34 0.25 0.20 0.17 0.17 0.16 0.14 0.10 0.06 3.25
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.19
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.34
PALAU Mobile Games (US$ Million): Palau 2004 - 2014
Year
Palau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palau: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,987
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Koror Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.35
36
PAPUA NEW GUINEA Mobile Games (US$ Million): Papua New Guinea 2004 - 2014
Year
Papua New Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.93 1.00 1.08 1.16 1.27 1.38 1.49 1.60 1.71 1.83 1.95
0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Papua New Guinea: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
901 1,195 1,596 1,616 1,634 1,712 1,751
0.63 0.33 0.10 0.10 0.09 0.07 0.05 1.38
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.36
PHILIPPINES Mobile Games (US$ Million): Philippines 2004 - 2014
Year
Philippines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.67 17.15 18.77 20.60 22.89 25.26 27.67 30.14 32.76 35.59 38.67
1.45% 1.45% 1.45% 1.45% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.45%
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
37
Philippines: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
42 1,006 1,251 1,394 1,418 1,512 1,521 1,538 1,555 1,560 1,564 1,586 1,590 1,615 1,619
22.35 0.52 0.30 0.21 0.20 0.14 0.14 0.13 0.12 0.12 0.12 0.11 0.11 0.10 0.10 0.52 25.26
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
1.29 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.46
0.41 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.46
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.37
SEYCHELLES Mobile Games (US$ Million): Seychelles 2004 - 2014
Year
Seychelles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.10 0.11 0.12 0.13 0.14 0.15 0.16 0.18 0.19 0.21
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Seychelles: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,610 1,919 1,962 1,963
0.10 0.02 0.01 0.01 0.14
69.70 12.12 9.09 9.09 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Anse Royale Cascade Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.38
38
SINGAPORE Mobile Games (US$ Million): Singapore 2004 - 2014
Year
Singapore
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.62 12.74 13.96 15.33 17.06 18.84 20.65 22.52 24.50 26.64 28.97
1.07% 1.08% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09% 1.09% 1.09% 1.09%
0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Singapore: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
54
18.84 18.84
100.00 100.00
1.09 1.09
0.35 0.35
_________________________________________________________________________________________________________
Singapore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.39
SOLOMON ISLANDS Mobile Games (US$ Million): Solomon Islands 2004 - 2014
Year
Solomon Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.05 0.05 0.06 0.06 0.07 0.07 0.08 0.08 0.09 0.10
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
39
Solomon Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,710
0.07 0.07
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Honiara Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.40
SOUTH KOREA Mobile Games (US$ Million): South Korea 2004 - 2014
Year
South Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
66.60 71.96 77.75 84.22 92.36 100.78 109.18 117.64 126.44 135.86 145.98
6.15% 6.09% 6.02% 5.95% 5.87% 5.81% 5.75% 5.69% 5.62% 5.56% 5.49%
1.94% 1.93% 1.91% 1.90% 1.87% 1.85% 1.84% 1.82% 1.81% 1.79% 1.78%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
South Korea: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
13 98 137 164 229 230 234 255 369 430 459 696
49.23 12.39 8.74 7.10 4.19 4.19 4.03 3.65 2.39 2.01 1.82 1.04 100.78
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
2.84 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.12 0.11 0.06 5.81
0.91 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.85
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.41
40
SRI LANKA Mobile Games (US$ Million): Sri Lanka 2004 - 2014
Year
Sri Lanka
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.49 4.88 5.30 5.78 6.37 6.99 7.61 8.24 8.90 9.62 10.39
0.41% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sri Lanka: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
286 757 881 895 929 1,018 1,268 1,412
3.18 0.89 0.67 0.64 0.61 0.51 0.28 0.21 6.99
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
0.18 0.05 0.04 0.04 0.03 0.03 0.02 0.01 0.40
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.13
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.42
TAIWAN Mobile Games (US$ Million): Taiwan 2004 - 2014
Year
Taiwan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
37.62 40.78 44.20 48.03 52.85 57.83 62.83 67.88 73.16 78.83 84.94
3.48% 3.45% 3.42% 3.39% 3.36% 3.33% 3.31% 3.28% 3.25% 3.22% 3.20%
1.10% 1.09% 1.09% 1.08% 1.07% 1.06% 1.06% 1.05% 1.05% 1.04% 1.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
41
Taiwan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
64 162 207 303 377 465 468 482 505 585 607 635 646 664 695
17.32 7.29 4.93 2.98 2.35 1.73 1.72 1.69 1.60 1.33 1.29 1.20 1.16 1.11 1.04 9.09 57.83
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
1.00 0.42 0.28 0.17 0.14 0.10 0.10 0.10 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.52 3.33
0.32 0.13 0.09 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.17 1.06
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.43
THAILAND Mobile Games (US$ Million): Thailand 2004 - 2014
Year
Thailand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
28.96 31.22 33.66 36.38 39.82 43.36 46.89 50.43 54.10 58.03 62.23
2.68% 2.64% 2.61% 2.57% 2.53% 2.50% 2.47% 2.44% 2.41% 2.37% 2.34%
0.84% 0.84% 0.83% 0.82% 0.81% 0.80% 0.79% 0.78% 0.77% 0.77% 0.76%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
42
Thailand: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
18 524 1,064 1,287 1,297 1,344 1,457 1,688 1,988
40.37 1.50 0.46 0.27 0.26 0.24 0.17 0.07 0.01 43.36
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
2.33 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.50
0.74 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.80
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.44
THE NORTHERN MARIANA ISLAND Mobile Games (US$ Million): The Northern Mariana Island 2004 - 2014
Year
The Northern Mariana Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.06 0.06 0.06 0.07 0.07 0.08 0.09 0.09 0.10 0.10
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Northern Mariana Island: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,687
0.07 0.07
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Saipan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.45
43
TOKELAU Mobile Games (US$ Million): Tokelau 2004 - 2014
Year
Tokelau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tokelau: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,077
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.46
TONGA Mobile Games (US$ Million): Tonga 2004 - 2014
Year
Tonga
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.06 0.06 0.07 0.07 0.07 0.08 0.08 0.08 0.09
0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
44
Tonga: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,699
0.07 0.07
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.47
TUVALU Mobile Games (US$ Million): Tuvalu 2004 - 2014
Year
Tuvalu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tuvalu: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,072
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.48
45
VANUATU Mobile Games (US$ Million): Vanuatu 2004 - 2014
Year
Vanuatu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.04 0.05 0.05 0.06 0.06 0.07 0.07 0.08 0.09 0.09
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Vanuatu: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,723
0.06 0.06
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Port Vila Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.49
VIETNAM Mobile Games (US$ Million): Vietnam 2004 - 2014
Year
Vietnam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.36 12.52 13.79 15.24 17.04 18.91 20.82 22.81 24.93 27.23 29.75
1.05% 1.06% 1.07% 1.08% 1.08% 1.09% 1.10% 1.10% 1.11% 1.11% 1.12%
0.33% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35% 0.36% 0.36% 0.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
46
Vietnam: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
183 203 267 528 529 648 1,137
5.95 5.05 3.41 1.48 1.48 1.16 0.38 18.91
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
0.34 0.29 0.20 0.09 0.09 0.07 0.02 1.09
0.11 0.09 0.06 0.03 0.03 0.02 0.01 0.35
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.50
WALLIS AND FUTUNA Mobile Games (US$ Million): Wallis and Futuna 2004 - 2014
Year
Wallis and Futuna
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Wallis and Futuna: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,026
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Mata-Utu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia & Oceana
3.51
47
WESTERN SAMOA Mobile Games (US$ Million): Western Samoa 2004 - 2014
Year
Western Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.07 0.08 0.08 0.09 0.10 0.11 0.12 0.13 0.14 0.15
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Western Samoa: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,600
0.10 0.10
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Apia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
48
4
EUROPE
4.1
EXECUTIVE SUMMARY Market Potential for Mobile Games in Europe (US$ Million): 2009
Country
Latent Demand US$ Million
% of Europe
234.20 177.74 170.23 148.31 113.23 88.04 53.04 52.59 31.34 27.64 27.12 27.10 26.52 24.87 21.51 20.89 20.71 19.12 16.84 16.02 15.70 15.50 13.74 9.16 8.83 52.19 1,432.17
16.35% 12.41% 11.89% 10.36% 7.91% 6.15% 3.70% 3.67% 2.19% 1.93% 1.89% 1.89% 1.85% 1.74% 1.50% 1.46% 1.45% 1.33% 1.18% 1.12% 1.10% 1.08% 0.96% 0.64% 0.62% 3.64% 100.00%
_________________________________________________________________________________________________________
Germany The United Kingdom France Italy Spain Russia The Netherlands Poland Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Finland Kazakhstan Slovakia Belarus Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
49
Market Potential for Mobile Games in Europe (US$ Million): 2009 Italy France
The United Kingdom
Other Germ any
The Market for Mobile Games in Europe: 2004 - 2014 Year
US$ Million
% of Globe
979.65 1,050.83 1,127.30 1,212.41 1,320.54 1,432.17 1,542.47 1,652.31 1,765.70 1,886.49 2,015.73
28.53 28.12 27.72 27.29 26.79 26.35 25.96 25.60 25.25 24.90 24.56
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.2
ALBANIA Mobile Games (US$ Million): Albania 2004 - 2014
Year
Albania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.09 1.18 1.27 1.38 1.51 1.65 1.79 1.93 2.08 2.23 2.40
0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
50
Albania: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
992 1,437 1,440 1,446 1,474 1,496 1,608 1,621 1,718
0.54 0.19 0.18 0.18 0.16 0.15 0.10 0.09 0.06 1.65
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.3
ANDORRA Mobile Games (US$ Million): Andorra 2004 - 2014
Year
Andorra
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.16 0.17 0.18 0.19 0.21 0.23 0.25 0.26 0.28 0.30 0.32
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Andorra: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,516 1,632
0.14 0.09 0.23
60.00 40.00 100.00
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.4
51
AUSTRIA Mobile Games (US$ Million): Austria 2004 - 2014
Year
Austria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.27 19.57 20.97 22.52 24.48 26.52 28.51 30.50 32.53 34.70 37.00
1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85% 1.84% 1.84% 1.84%
0.53% 0.52% 0.52% 0.51% 0.50% 0.49% 0.48% 0.47% 0.47% 0.46% 0.45%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Austria: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
70 358 418 537 630 750 976 994 1,005 1,110 1,261 1,548
15.93 2.53 2.08 1.45 1.22 0.91 0.55 0.53 0.52 0.40 0.29 0.12 26.52
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
1.11 0.18 0.15 0.10 0.08 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.85
0.29 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.49
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.5
52
BELARUS Mobile Games (US$ Million): Belarus 2004 - 2014
Year
Belarus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.54 6.05 6.60 7.23 8.02 8.83 9.66 10.50 11.39 12.35 13.40
0.57% 0.58% 0.59% 0.60% 0.61% 0.62% 0.63% 0.64% 0.65% 0.65% 0.66%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belarus: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
274 688 831 840 963 982 1,052 1,192 1,239 1,307 1,318 1,393
3.35 1.05 0.75 0.74 0.57 0.54 0.47 0.33 0.30 0.26 0.25 0.21 8.83
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
0.23 0.07 0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.62
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.6
53
BELGIUM Mobile Games (US$ Million): Belgium 2004 - 2014
Year
Belgium
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21.94 23.42 25.01 26.77 29.02 31.34 33.61 35.84 38.13 40.55 43.12
2.24% 2.23% 2.22% 2.21% 2.20% 2.19% 2.18% 2.17% 2.16% 2.15% 2.14%
0.64% 0.63% 0.61% 0.60% 0.59% 0.58% 0.57% 0.56% 0.55% 0.54% 0.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belgium: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
113 200 341 376 392 584 649 701 730 770 774 775 820
10.93 5.37 2.63 2.36 2.25 1.33 1.16 1.01 0.95 0.87 0.86 0.86 0.77 31.34
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
0.76 0.37 0.18 0.16 0.16 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 2.19
0.20 0.10 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.58
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.7
54
BOSNIA AND HERZEGOVINA Mobile Games (US$ Million): Bosnia and Herzegovina 2004 - 2014
Year
Bosnia and Herzegovina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.63 1.77 1.91 2.08 2.29 2.50 2.72 2.94 3.17 3.41 3.68
0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bosnia and Herzegovina: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
715 1,155 1,288 1,327 1,348 1,405 1,430
0.99 0.36 0.27 0.25 0.24 0.21 0.19 2.50
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.17
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.8
BULGARIA Mobile Games (US$ Million): Bulgaria 2004 - 2014
Year
Bulgaria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.67 5.07 5.52 6.02 6.64 7.29 7.94 8.60 9.30 10.05 10.85
0.48% 0.48% 0.49% 0.50% 0.50% 0.51% 0.51% 0.52% 0.53% 0.53% 0.54%
0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
55
Bulgaria: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
315 751 817 1,027 1,044 1,114 1,188 1,277 1,291 1,293 1,331
2.85 0.90 0.77 0.50 0.48 0.39 0.34 0.28 0.27 0.27 0.24 7.29
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
0.20 0.06 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.51
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.9
CROATIA Mobile Games (US$ Million): Croatia 2004 - 2014
Year
Croatia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.78 4.10 4.44 4.83 5.32 5.82 6.33 6.84 7.38 7.95 8.57
0.39% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41% 0.41% 0.42% 0.42% 0.43%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Croatia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
279 979 1,020 1,070 1,209 1,252 1,363 1,441
3.29 0.55 0.51 0.45 0.32 0.30 0.23 0.18 5.82
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
0.23 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.41
0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.10
56
CYPRUS Mobile Games (US$ Million): Cyprus 2004 - 2014
Year
Cyprus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.20 1.29 1.39 1.50 1.64 1.78 1.93 2.07 2.22 2.38 2.56
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cyprus: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
809 968 1,324 1,427
0.78 0.56 0.25 0.19 1.78
43.83 31.50 13.91 10.76 100.00
0.05 0.04 0.02 0.01 0.12
0.01 0.01 0.00 0.00 0.03
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.11
CZECH REPUBLIC Mobile Games (US$ Million): Czech Republic 2004 - 2014
Year
Czech Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.52 14.67 15.92 17.32 19.08 20.89 22.72 24.57 26.51 28.59 30.83
1.38% 1.40% 1.41% 1.43% 1.44% 1.46% 1.47% 1.49% 1.50% 1.52% 1.53%
0.39% 0.39% 0.39% 0.39% 0.39% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
57
Czech Republic: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
132 300 353 575 795 798 806 815 841 842
9.32 3.00 2.55 1.35 0.82 0.81 0.80 0.77 0.73 0.73 20.89
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
0.65 0.21 0.18 0.09 0.06 0.06 0.06 0.05 0.05 0.05 1.46
0.17 0.06 0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.38
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.12
DENMARK Mobile Games (US$ Million): Denmark 2004 - 2014
Year
Denmark
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.10 12.85 13.65 14.53 15.67 16.84 17.98 19.08 20.20 21.39 22.64
1.24% 1.22% 1.21% 1.20% 1.19% 1.18% 1.17% 1.15% 1.14% 1.13% 1.12%
0.35% 0.34% 0.34% 0.33% 0.32% 0.31% 0.30% 0.30% 0.29% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
58
Denmark: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
131 460 633 677 970 1,082 1,108 1,109 1,119 1,132 1,232 1,280 1,301
9.38 1.79 1.21 1.08 0.56 0.42 0.40 0.40 0.39 0.38 0.31 0.28 0.26 16.84
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
0.65 0.12 0.08 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.18
0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.31
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Helsingor Kolding Herning Horsens Vejle Roskilde Naestved Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.13
ESTONIA Mobile Games (US$ Million): Estonia 2004 - 2014
Year
Estonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.54 1.68 1.84 2.02 2.25 2.48 2.72 2.96 3.22 3.49 3.80
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19% 0.19%
0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Estonia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
553 1,198 1,341 1,367 1,477 1,726 1,740
1.41 0.33 0.24 0.22 0.16 0.06 0.06 2.48
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
0.10 0.02 0.02 0.02 0.01 0.00 0.00 0.17
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.14
59
FINLAND Mobile Games (US$ Million): Finland 2004 - 2014
Year
Finland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.38 11.18 12.05 13.02 14.24 15.50 16.75 18.01 19.31 20.70 22.19
1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09% 1.09% 1.10% 1.10%
0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.27% 0.27%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Finland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
213 492 501 515 540 731 752 822 825 902 956
4.70 1.63 1.61 1.55 1.44 0.95 0.90 0.76 0.75 0.63 0.57 15.50
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
0.33 0.11 0.11 0.11 0.10 0.07 0.06 0.05 0.05 0.04 0.04 1.08
0.09 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.15
60
FRANCE Mobile Games (US$ Million): France 2004 - 2014
Year
France
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
121.98 129.63 137.76 146.75 158.31 170.23 181.79 193.06 204.51 216.57 229.35
12.45% 12.34% 12.22% 12.10% 11.99% 11.89% 11.79% 11.68% 11.58% 11.48% 11.38%
3.55% 3.47% 3.39% 3.30% 3.21% 3.13% 3.06% 2.99% 2.92% 2.86% 2.79%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
France: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2 127 129 167 338 383 387 437 467 483 499 532 533 546 564
119.67 9.59 9.49 6.90 2.66 2.29 2.28 1.94 1.72 1.68 1.61 1.47 1.47 1.41 1.38 4.67 170.23
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
8.36 0.67 0.66 0.48 0.19 0.16 0.16 0.14 0.12 0.12 0.11 0.10 0.10 0.10 0.10 0.33 11.89
2.20 0.18 0.17 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.13
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.16
61
GEORGIA Mobile Games (US$ Million): Georgia 2004 - 2014
Year
Georgia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.93 1.04 1.17 1.32 1.50 1.70 1.90 2.11 2.35 2.60 2.89
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Georgia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
684 1,421 1,525 1,571 1,601 1,798 1,857 1,892
1.06 0.20 0.13 0.11 0.10 0.04 0.03 0.02 1.70
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
0.07 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.12
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.17
GERMANY Mobile Games (US$ Million): Germany 2004 - 2014
Year
Germany
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
164.36 175.41 187.21 200.28 216.97 234.20 251.03 267.60 284.54 302.47 321.52
16.78% 16.69% 16.61% 16.52% 16.43% 16.35% 16.27% 16.20% 16.11% 16.03% 15.95%
4.79% 4.69% 4.60% 4.51% 4.40% 4.31% 4.23% 4.15% 4.07% 3.99% 3.92%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
62
Germany: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
14 88 141 149 150 155 161 462 541
47.59 13.26 8.21 7.87 7.81 7.55 7.33 1.76 1.43 102.82
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
3.32 0.93 0.57 0.55 0.55 0.53 0.51 0.12 0.10 7.18
0.88 0.24 0.15 0.14 0.14 0.14 0.13 0.03 0.03 1.89
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.18
GREECE Mobile Games (US$ Million): Greece 2004 - 2014
Year
Greece
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
18.50 19.86 21.32 22.94 25.00 27.12 29.22 31.31 33.46 35.76 38.21
1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.90% 1.90% 1.90%
0.54% 0.53% 0.52% 0.52% 0.51% 0.50% 0.49% 0.49% 0.48% 0.47% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greece: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
105 201 348 450 573 577 736 828 915 928
11.68 5.35 2.60 1.87 1.36 1.34 0.94 0.75 0.62 0.61 27.12
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
0.82 0.37 0.18 0.13 0.09 0.09 0.07 0.05 0.04 0.04 1.89
0.21 0.10 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.50
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.19
63
HUNGARY Mobile Games (US$ Million): Hungary 2004 - 2014
Year
Hungary
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.39 12.12 12.90 13.77 14.87 16.02 17.13 18.22 19.32 20.49 21.73
1.16% 1.15% 1.14% 1.14% 1.13% 1.12% 1.11% 1.10% 1.09% 1.09% 1.08%
0.33% 0.32% 0.32% 0.31% 0.30% 0.29% 0.29% 0.28% 0.28% 0.27% 0.26%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Hungary: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
128 712 735 777 793 932 990 1,011 1,045 1,117 1,154
9.53 0.99 0.94 0.85 0.82 0.59 0.54 0.51 0.48 0.39 0.37 16.02
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
0.67 0.07 0.07 0.06 0.06 0.04 0.04 0.04 0.03 0.03 0.03 1.12
0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.20
64
ICELAND Mobile Games (US$ Million): Iceland 2004 - 2014
Year
Iceland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.70 0.75 0.79 0.84 0.91 0.98 1.05 1.11 1.18 1.25 1.32
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Iceland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
957 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970
0.57 0.09 0.08 0.08 0.04 0.03 0.03 0.02 0.02 0.01 0.98
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Vestmannaeyjar Akranes Isafjorour Husavik Neskaupstaour Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.21
65
IRELAND Mobile Games (US$ Million): Ireland 2004 - 2014
Year
Ireland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.26 11.12 12.04 13.07 14.36 15.70 17.04 18.39 19.80 21.32 22.95
1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.10% 1.11% 1.12% 1.13% 1.14%
0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ireland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
108 404 725 942 1,015
11.47 2.17 0.96 0.59 0.51 15.70
73.10 13.81 6.11 3.73 3.25 100.00
0.80 0.15 0.07 0.04 0.04 1.10
0.21 0.04 0.02 0.01 0.01 0.29
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.22
ITALY Mobile Games (US$ Million): Italy 2004 - 2014
Year
Italy
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
106.00 112.71 119.84 127.72 137.86 148.31 158.45 168.36 178.43 189.04 200.29
10.82% 10.73% 10.63% 10.53% 10.44% 10.36% 10.27% 10.19% 10.11% 10.02% 9.94%
3.09% 3.02% 2.95% 2.87% 2.80% 2.73% 2.67% 2.61% 2.55% 2.50% 2.44%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
66
Italy: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
19 50 69 86 123 126 191 193 206 210 224 256 264 280 290
37.59 19.74 16.03 13.68 9.73 9.63 5.70 5.62 4.96 4.79 4.38 3.62 3.46 3.27 3.16 2.96 148.31
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
2.62 1.38 1.12 0.96 0.68 0.67 0.40 0.39 0.35 0.33 0.31 0.25 0.24 0.23 0.22 0.21 10.36
0.69 0.36 0.29 0.25 0.18 0.18 0.10 0.10 0.09 0.09 0.08 0.07 0.06 0.06 0.06 0.05 2.73
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.23
KAZAKHSTAN Mobile Games (US$ Million): Kazakhstan 2004 - 2014
Year
Kazakhstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.21 9.06 9.99 11.05 12.37 13.74 15.14 16.60 18.16 19.86 21.72
0.84% 0.86% 0.89% 0.91% 0.94% 0.96% 0.98% 1.00% 1.03% 1.05% 1.08%
0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.26%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
67
Kazakhstan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
325 527 729 800 804 810 835 880 924 946 987 1,014 1,042 1,130 1,147
2.72 1.48 0.95 0.81 0.80 0.78 0.74 0.67 0.61 0.58 0.54 0.51 0.48 0.38 0.37 1.31 13.74
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
0.19 0.10 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.09 0.96
0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.25
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.24
LATVIA Mobile Games (US$ Million): Latvia 2004 - 2014
Year
Latvia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.96 2.19 2.43 2.72 3.07 3.43 3.81 4.21 4.64 5.11 5.62
0.20% 0.21% 0.22% 0.22% 0.23% 0.24% 0.25% 0.25% 0.26% 0.27% 0.28%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
68
Latvia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
390 1,218 1,272 1,442 1,472 1,552 1,587
2.26 0.32 0.28 0.18 0.16 0.12 0.11 3.43
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.24
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.25
LIECHTENSTEIN Mobile Games (US$ Million): Liechtenstein 2004 - 2014
Year
Liechtenstein
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.10 0.11 0.12 0.14 0.15 0.17 0.19 0.21 0.23 0.26
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Liechtenstein: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,844 1,845 1,874 1,907 1,908 1,909 1,965
0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.15
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Eschen Triesen Mauren Triesenberg Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.26
69
LITHUANIA Mobile Games (US$ Million): Lithuania 2004 - 2014
Year
Lithuania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.08 3.38 3.71 4.09 4.56 5.05 5.55 6.07 6.62 7.21 7.86
0.31% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.37% 0.37% 0.38% 0.39%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lithuania: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
417 558 879 1,043 1,085
2.09 1.39 0.67 0.48 0.42 5.05
41.37 27.56 13.24 9.48 8.34 100.00
0.15 0.10 0.05 0.03 0.03 0.35
0.04 0.03 0.01 0.01 0.01 0.09
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.27
LUXEMBOURG Mobile Games (US$ Million): Luxembourg 2004 - 2014
Year
Luxembourg
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.14 2.31 2.50 2.71 2.97 3.24 3.52 3.79 4.07 4.38 4.71
0.22% 0.22% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
70
Luxembourg: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
497 1,024 1,193 1,257 1,316 1,317
1.61 0.50 0.33 0.29 0.25 0.25 3.24
49.68 15.48 10.32 9.03 7.74 7.74 100.00
0.11 0.04 0.02 0.02 0.02 0.02 0.23
0.03 0.01 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.28
MALTA Mobile Games (US$ Million): Malta 2004 - 2014
Year
Malta
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.53 0.57 0.61 0.66 0.72 0.78 0.83 0.89 0.95 1.02 1.08
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malta: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,358 1,377 1,473 1,595 1,742
0.23 0.22 0.16 0.10 0.06 0.78
29.85 28.36 20.90 13.43 7.46 100.00
0.02 0.02 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.29
71
MOLDOVA Mobile Games (US$ Million): Moldova 2004 - 2014
Year
Moldova
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.54 0.59 0.64 0.69 0.77 0.84 0.91 0.99 1.07 1.16 1.25
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Moldova: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,035 1,522 1,565 1,613
0.49 0.13 0.12 0.10 0.84
58.54 16.02 14.00 11.44 100.00
0.03 0.01 0.01 0.01 0.06
0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.30
MONACO Mobile Games (US$ Million): Monaco 2004 - 2014
Year
Monaco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.07 0.07 0.07 0.08 0.09 0.09 0.09 0.10 0.11
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
72
Monaco: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,706 1,984
0.07 0.01 0.08
86.67 13.33 100.00
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.31
NORWAY Mobile Games (US$ Million): Norway 2004 - 2014
Year
Norway
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.21 15.36 16.59 17.97 19.71 21.51 23.30 25.11 26.99 29.00 31.16
1.45% 1.46% 1.47% 1.48% 1.49% 1.50% 1.51% 1.52% 1.53% 1.54% 1.55%
0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39% 0.38% 0.38%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norway: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
138 238 349 454 638 716 740 873 886
8.63 4.00 2.59 1.84 1.19 0.98 0.93 0.68 0.66 21.51
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
0.60 0.28 0.18 0.13 0.08 0.07 0.06 0.05 0.05 1.50
0.16 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.40
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.32
73
POLAND Mobile Games (US$ Million): Poland 2004 - 2014
Year
Poland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
33.31 36.31 39.57 43.24 47.84 52.59 57.39 62.30 67.45 73.02 79.04
3.40% 3.46% 3.51% 3.57% 3.62% 3.67% 3.72% 3.77% 3.82% 3.87% 3.92%
0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.97% 0.96% 0.96% 0.96%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Poland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
89 172 185 204 216 254 294 308 311 342 422
13.14 6.65 5.86 5.03 4.61 3.69 3.11 2.93 2.90 2.62 2.04 52.59
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
0.92 0.46 0.41 0.35 0.32 0.26 0.22 0.20 0.20 0.18 0.14 3.67
0.24 0.12 0.11 0.09 0.08 0.07 0.06 0.05 0.05 0.05 0.04 0.97
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.33
74
PORTUGAL Mobile Games (US$ Million): Portugal 2004 - 2014
Year
Portugal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.66 14.53 15.45 16.46 17.77 19.12 20.42 21.70 23.00 24.37 25.82
1.39% 1.38% 1.37% 1.36% 1.35% 1.33% 1.32% 1.31% 1.30% 1.29% 1.28%
0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.34% 0.34% 0.33% 0.32% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Portugal: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
130 241 675 763 778 853 862 950 1,029 1,038
9.39 3.93 1.09 0.88 0.85 0.71 0.70 0.58 0.50 0.49 19.12
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
0.66 0.27 0.08 0.06 0.06 0.05 0.05 0.04 0.03 0.03 1.33
0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.35
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.34
75
ROMANIA Mobile Games (US$ Million): Romania 2004 - 2014
Year
Romania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.33 14.48 15.73 17.13 18.89 20.71 22.54 24.40 26.35 28.44 30.71
1.36% 1.38% 1.40% 1.41% 1.43% 1.45% 1.46% 1.48% 1.49% 1.51% 1.52%
0.39% 0.39% 0.39% 0.39% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Romania: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
139 526 557 566 588 599 619 637 706 709 748
8.45 1.49 1.39 1.38 1.33 1.32 1.25 1.19 1.00 1.00 0.91 20.71
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
0.59 0.10 0.10 0.10 0.09 0.09 0.09 0.08 0.07 0.07 0.06 1.45
0.16 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.38
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.35
76
RUSSIA Mobile Games (US$ Million): Russia 2004 - 2014
Year
Russia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
53.46 58.78 64.63 71.24 79.50 88.04 96.79 105.84 115.45 125.90 137.29
5.46% 5.59% 5.73% 5.88% 6.02% 6.15% 6.28% 6.41% 6.54% 6.67% 6.81%
1.56% 1.57% 1.59% 1.60% 1.61% 1.62% 1.63% 1.64% 1.65% 1.66% 1.67%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Russia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
35 76 226 227 233 250 268 271 282 299 306 332 335 441 453
26.55 14.86 4.26 4.25 4.05 3.72 3.40 3.38 3.24 3.02 2.96 2.70 2.68 1.92 1.85 5.19 88.04
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
1.85 1.04 0.30 0.30 0.28 0.26 0.24 0.24 0.23 0.21 0.21 0.19 0.19 0.13 0.13 0.36 6.15
0.49 0.27 0.08 0.08 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.04 0.03 0.10 1.62
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.36
77
SAN MARINO Mobile Games (US$ Million): San Marino 2004 - 2014
Year
San Marino
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.05 0.06 0.07 0.07 0.08 0.08 0.09 0.10 0.10
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
San Marino: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,787 1,867
0.05 0.03 0.07
63.64 36.36 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.37
SLOVAKIA Mobile Games (US$ Million): Slovakia 2004 - 2014
Year
Slovakia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.46 6.02 6.65 7.36 8.24 9.16 10.10 11.08 12.12 13.26 14.51
0.56% 0.57% 0.59% 0.61% 0.62% 0.64% 0.65% 0.67% 0.69% 0.70% 0.72%
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
78
Slovakia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
181 287
5.97 3.18 9.16
65.25 34.75 100.00
0.42 0.22 0.64
0.11 0.06 0.17
_________________________________________________________________________________________________________
Bratislava Kosice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.38
SLOVENIA Mobile Games (US$ Million): Slovenia 2004 - 2014
Year
Slovenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.97 3.22 3.50 3.81 4.20 4.60 5.00 5.41 5.84 6.30 6.80
0.30% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.34%
0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Slovenia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
400 581 1,241 1,333 1,346 1,502 1,503
2.19 1.34 0.30 0.24 0.24 0.14 0.14 4.60
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
0.15 0.09 0.02 0.02 0.02 0.01 0.01 0.32
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.39
79
SPAIN Mobile Games (US$ Million): Spain 2004 - 2014
Year
Spain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
77.01 82.72 88.85 95.67 104.31 113.23 122.05 130.84 139.90 149.56 159.88
7.86% 7.87% 7.88% 7.89% 7.90% 7.91% 7.91% 7.92% 7.92% 7.93% 7.93%
2.24% 2.21% 2.18% 2.15% 2.12% 2.08% 2.05% 2.03% 2.00% 1.97% 1.95%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Spain: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
23 61 151 168 179 182 235 249 262 283 284 293 310 326 331
32.60 17.91 7.69 6.89 6.04 5.95 4.02 3.76 3.46 3.23 3.21 3.13 2.92 2.71 2.70 7.01 113.23
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
2.28 1.25 0.54 0.48 0.42 0.42 0.28 0.26 0.24 0.23 0.22 0.22 0.20 0.19 0.19 0.49 7.91
0.60 0.33 0.14 0.13 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.13 2.08
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.40
80
SWEDEN Mobile Games (US$ Million): Sweden 2004 - 2014
Year
Sweden
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.00 20.36 21.82 23.45 25.51 27.64 29.74 31.82 33.96 36.24 38.66
1.94% 1.94% 1.94% 1.93% 1.93% 1.93% 1.93% 1.93% 1.92% 1.92% 1.92%
0.55% 0.54% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.49% 0.48% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sweden: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
166 218 367 474 617 622 623 624 651 663 682 720 737 742 813
7.02 4.52 2.44 1.70 1.26 1.25 1.25 1.25 1.15 1.12 1.06 0.98 0.93 0.92 0.78 27.64
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
0.49 0.32 0.17 0.12 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.06 0.05 1.93
0.13 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.51
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Norrköping Västeras Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.41
81
SWITZERLAND Mobile Games (US$ Million): Switzerland 2004 - 2014
Year
Switzerland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.46 18.63 19.88 21.27 23.05 24.87 26.66 28.42 30.22 32.13 34.15
1.78% 1.77% 1.76% 1.75% 1.75% 1.74% 1.73% 1.72% 1.71% 1.70% 1.69%
0.51% 0.50% 0.49% 0.48% 0.47% 0.46% 0.45% 0.44% 0.43% 0.42% 0.42%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Switzerland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
170 275 292 339 368 494 555 652 719 858 867
6.74 3.34 3.15 2.65 2.42 1.63 1.40 1.15 0.98 0.71 0.69 24.87
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
0.47 0.23 0.22 0.19 0.17 0.11 0.10 0.08 0.07 0.05 0.05 1.74
0.12 0.06 0.06 0.05 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.46
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.42
82
THE NETHERLANDS Mobile Games (US$ Million): The Netherlands 2004 - 2014
Year
The Netherlands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
36.36 38.99 41.81 44.95 48.93 53.04 57.09 61.12 65.26 69.67 74.37
3.71% 3.71% 3.71% 3.71% 3.71% 3.70% 3.70% 3.70% 3.70% 3.69% 3.69%
1.06% 1.04% 1.03% 1.01% 0.99% 0.98% 0.96% 0.95% 0.93% 0.92% 0.91%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
97 135 148 195 240 257 291 374 476 598 608 874
12.51 9.06 7.92 5.50 3.98 3.58 3.15 2.36 1.70 1.32 1.28 0.68 53.04
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
0.87 0.63 0.55 0.38 0.28 0.25 0.22 0.16 0.12 0.09 0.09 0.05 3.70
0.23 0.17 0.15 0.10 0.07 0.07 0.06 0.04 0.03 0.02 0.02 0.01 0.98
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.43
83
THE UNITED KINGDOM Mobile Games (US$ Million): The United Kingdom 2004 - 2014
Year
The United Kingdom
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
123.77 132.30 141.42 151.54 164.43 177.74 190.78 203.66 216.86 230.84 245.73
12.63% 12.59% 12.55% 12.50% 12.45% 12.41% 12.37% 12.33% 12.28% 12.24% 12.19%
3.60% 3.54% 3.48% 3.41% 3.34% 3.27% 3.21% 3.16% 3.10% 3.05% 2.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United Kingdom: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
7 65 66 79 80 133 140 154 157 165 173 180
62.26 17.30 17.19 14.38 14.38 9.27 8.27 7.56 7.50 7.02 6.64 5.98 177.74
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
4.35 1.21 1.20 1.00 1.00 0.65 0.58 0.53 0.52 0.49 0.46 0.42 12.41
1.15 0.32 0.32 0.26 0.26 0.17 0.15 0.14 0.14 0.13 0.12 0.11 3.27
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Europe
4.44
84
UKRAINE Mobile Games (US$ Million): Ukraine 2004 - 2014
Year
Ukraine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.99 18.56 20.27 22.20 24.61 27.10 29.63 32.22 34.96 37.91 41.11
1.73% 1.77% 1.80% 1.83% 1.86% 1.89% 1.92% 1.95% 1.98% 2.01% 2.04%
0.49% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ukraine: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
205 295 386 406 407 473 519 568 708 722 724 788 849 868 870
5.00 3.11 2.28 2.15 2.14 1.71 1.53 1.38 1.00 0.97 0.96 0.83 0.72 0.69 0.69 1.95 27.10
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
0.35 0.22 0.16 0.15 0.15 0.12 0.11 0.10 0.07 0.07 0.07 0.06 0.05 0.05 0.05 0.14 1.89
0.09 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.04 0.50
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
85
5
THE AMERICAS & THE CARIBBEAN
5.1
EXECUTIVE SUMMARY Market Potential for Mobile Games in The Americas & the Caribbean (US$ Million): 2009
Country
Latent Demand US$ Million
% of The Americas & the Caribbean
1,203.00 153.31 112.06 105.37 44.50 28.44 26.98 19.62 18.40 8.12 7.21 6.28 5.66 4.70 4.31 3.31 3.13 3.00 2.47 2.21 2.07 1.92 1.50 1.31 1.11 4.61 1,774.61
67.79% 8.64% 6.31% 5.94% 2.51% 1.60% 1.52% 1.11% 1.04% 0.46% 0.41% 0.35% 0.32% 0.26% 0.24% 0.19% 0.18% 0.17% 0.14% 0.12% 0.12% 0.11% 0.08% 0.07% 0.06% 0.26% 100.00%
_________________________________________________________________________________________________________
The United States Brazil Mexico Canada Argentina Venezuela Colombia Chile Peru Ecuador Dominican Republic Puerto Rico Guatemala Costa Rica Cuba Bolivia Uruguay El Salvador Panama Paraguay Honduras Trinidad and Tobago Nicaragua Haiti Jamaica Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
86
Market Potential for Mobile Games in The Americas & the Caribbean (US$ Million): 2009 Brazil Mexico Canada
Other
The United States
The Market for Mobile Games in The Americas & the Caribbean: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,052.89 1,157.33 1,272.44 1,405.43 1,586.18 1,774.61 1,962.89 2,152.29 2,350.74 2,566.71 2,802.95
30.67 30.97 31.28 31.63 32.18 32.65 33.04 33.34 33.62 33.88 34.14
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.2
ANTIGUA AND BARBUDA Mobile Games (US$ Million): Antigua and Barbuda 2004 - 2014
Year
Antigua and Barbuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.07 0.08 0.08 0.09 0.10 0.11 0.11 0.12 0.13 0.14
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
87
Antigua and Barbuda: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,612 2,057
0.10 0.00 0.10
97.30 2.70 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.3
ARGENTINA Mobile Games (US$ Million): Argentina 2004 - 2014
Year
Argentina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
26.74 29.46 32.46 35.86 40.11 44.50 49.01 53.69 58.67 64.10 70.03
2.54% 2.55% 2.55% 2.55% 2.53% 2.51% 2.50% 2.49% 2.50% 2.50% 2.50%
0.78% 0.79% 0.80% 0.81% 0.81% 0.82% 0.82% 0.83% 0.84% 0.85% 0.85%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Argentina: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
197 198 199 319 391 436 456 472 477 487 503 609 680 692 700
5.43 5.43 5.41 2.80 2.26 1.96 1.83 1.71 1.70 1.66 1.60 1.28 1.06 1.04 1.02 8.31 44.50
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
0.31 0.31 0.30 0.16 0.13 0.11 0.10 0.10 0.10 0.09 0.09 0.07 0.06 0.06 0.06 0.47 2.51
0.10 0.10 0.10 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.82
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.4
88
ARUBA Mobile Games (US$ Million): Aruba 2004 - 2014
Year
Aruba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.13 0.14 0.15 0.16 0.17 0.19 0.20 0.21 0.23 0.24 0.25
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Aruba: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,602 1,655
0.10 0.09 0.19
54.05 45.95 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.5
BARBADOS Mobile Games (US$ Million): Barbados 2004 - 2014
Year
Barbados
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.31 0.33 0.36 0.39 0.42 0.46 0.50 0.53 0.57 0.61 0.65
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
89
Barbados: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,060
0.46 0.46
100.00 100.00
0.03 0.03
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.6
BELIZE Mobile Games (US$ Million): Belize 2004 - 2014
Year
Belize
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.13 0.14 0.15 0.16 0.18 0.19 0.21 0.22 0.24 0.25 0.27
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belize: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,569 1,876 1,877 1,905 1,994
0.12 0.02 0.02 0.02 0.01 0.19
60.00 12.50 12.50 10.00 5.00 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.7
90
BERMUDA Mobile Games (US$ Million): Bermuda 2004 - 2014
Year
Bermuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.25 0.27 0.29 0.31 0.34 0.38 0.41 0.44 0.47 0.50 0.54
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bermuda: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,366 1,489
0.23 0.15 0.38
60.00 40.00 100.00
0.01 0.01 0.02
0.00 0.00 0.01
_________________________________________________________________________________________________________
Hamilton Saint George Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.8
BOLIVIA Mobile Games (US$ Million): Bolivia 2004 - 2014
Year
Bolivia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.24 2.41 2.59 2.79 3.05 3.31 3.57 3.83 4.10 4.39 4.70
0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.17% 0.17% 0.17%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
91
Bolivia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
567 796 1,031 1,309 1,492 1,547 1,652
1.38 0.82 0.50 0.26 0.15 0.13 0.09 3.31
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
0.08 0.05 0.03 0.01 0.01 0.01 0.00 0.19
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.9
BRAZIL Mobile Games (US$ Million): Brazil 2004 - 2014
Year
Brazil
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
102.38 110.38 119.01 128.62 140.77 153.31 165.78 178.30 191.28 205.14 220.02
9.72% 9.54% 9.35% 9.15% 8.87% 8.64% 8.45% 8.28% 8.14% 7.99% 7.85%
2.98% 2.95% 2.93% 2.89% 2.86% 2.82% 2.79% 2.76% 2.74% 2.71% 2.68%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
92
Brazil: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
47 107 219 225 245 248 317 324 333 337 394 433 455 466 484
20.47 11.54 4.52 4.29 3.84 3.78 2.84 2.73 2.70 2.66 2.24 1.99 1.83 1.73 1.68 84.46 153.31
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
1.15 0.65 0.25 0.24 0.22 0.21 0.16 0.15 0.15 0.15 0.13 0.11 0.10 0.10 0.09 4.76 8.64
0.38 0.21 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.55 2.82
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.10
CANADA Mobile Games (US$ Million): Canada 2004 - 2014
Year
Canada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
73.76 78.76 84.10 90.02 97.57 105.37 113.00 120.51 128.20 136.34 145.00
7.01% 6.81% 6.61% 6.40% 6.15% 5.94% 5.76% 5.60% 5.45% 5.31% 5.17%
2.15% 2.11% 2.07% 2.03% 1.98% 1.94% 1.90% 1.87% 1.83% 1.80% 1.77%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
93
Canada: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
26 34 94 156 186 196 202 318 498 521 690 698 764 888 927
31.51 26.86 12.70 7.53 5.85 5.47 5.28 2.82 1.61 1.52 1.05 1.03 0.88 0.66 0.61 105.37
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
1.78 1.51 0.72 0.42 0.33 0.31 0.30 0.16 0.09 0.09 0.06 0.06 0.05 0.04 0.03 5.94
0.58 0.49 0.23 0.14 0.11 0.10 0.10 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.94
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.11
CHILE Mobile Games (US$ Million): Chile 2004 - 2014
Year
Chile
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.86 13.92 15.06 16.34 17.95 19.62 21.28 22.96 24.71 26.59 28.61
1.22% 1.20% 1.18% 1.16% 1.13% 1.11% 1.08% 1.07% 1.05% 1.04% 1.02%
0.37% 0.37% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.35% 0.35% 0.35%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
94
Chile: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
95 723 758 792 847 857 882 978 1,026 1,033 1,136 1,200
12.58 0.97 0.89 0.83 0.73 0.71 0.67 0.55 0.50 0.49 0.38 0.33 19.62
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
0.71 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 1.11
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.12
COLOMBIA Mobile Games (US$ Million): Colombia 2004 - 2014
Year
Colombia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.09 18.63 20.30 22.18 24.54 26.98 29.44 31.96 34.60 37.46 40.55
1.62% 1.61% 1.60% 1.58% 1.55% 1.52% 1.50% 1.48% 1.47% 1.46% 1.45%
0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.49% 0.49% 0.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
95
Colombia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
101 260 263 554 559 844 872 921 991 1,007 1,111 1,244 1,296 1,321 1,354
12.24 3.53 3.46 1.40 1.39 0.73 0.68 0.62 0.54 0.52 0.39 0.30 0.27 0.25 0.23 0.43 26.98
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
0.69 0.20 0.19 0.08 0.08 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.02 1.52
0.23 0.07 0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.50
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.13
COSTA RICA Mobile Games (US$ Million): Costa Rica 2004 - 2014
Year
Costa Rica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.01 3.27 3.56 3.88 4.29 4.70 5.12 5.55 6.00 6.48 7.00
0.29% 0.28% 0.28% 0.28% 0.27% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
96
Costa Rica: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
475 753 920 1,002 1,128 1,129 1,413
1.70 0.90 0.62 0.52 0.38 0.38 0.20 4.70
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
0.10 0.05 0.03 0.03 0.02 0.02 0.01 0.26
0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.09
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.14
CUBA Mobile Games (US$ Million): Cuba 2004 - 2014
Year
Cuba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.70 2.95 3.22 3.53 3.91 4.31 4.72 5.13 5.57 6.04 6.56
0.26% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.23%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cuba: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
385 1,080 1,236 1,339 1,390 1,409 1,530 1,536 1,549 1,553 1,557
2.28 0.43 0.30 0.24 0.21 0.21 0.13 0.13 0.12 0.12 0.12 4.31
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
0.13 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.24
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.15
97
DOMINICA Mobile Games (US$ Million): Dominica 2004 - 2014
Year
Dominica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.05 0.05 0.05 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominica: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,865 2,045 2,046 2,047 2,048
0.03 0.00 0.00 0.00 0.00 0.04
64.71 8.82 8.82 8.82 8.82 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Marigot Saint Joseph Portsmouth Berekua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.16
DOMINICAN REPUBLIC Mobile Games (US$ Million): Dominican Republic 2004 - 2014
Year
Dominican Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.49 4.91 5.37 5.89 6.54 7.21 7.90 8.60 9.34 10.15 11.02
0.43% 0.42% 0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
98
Dominican Republic: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
214 732 1,194 1,248 1,279 1,398 1,466 1,467 1,485
4.67 0.94 0.33 0.30 0.28 0.21 0.17 0.17 0.15 7.21
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.26 0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.41
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.17
ECUADOR Mobile Games (US$ Million): Ecuador 2004 - 2014
Year
Ecuador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.70 6.09 6.49 6.95 7.53 8.12 8.71 9.28 9.87 10.49 11.15
0.54% 0.53% 0.51% 0.49% 0.47% 0.46% 0.44% 0.43% 0.42% 0.41% 0.40%
0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ecuador: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
265 360 1,073 1,210 1,216 1,233 1,285 1,298 1,356
3.46 2.51 0.44 0.32 0.32 0.31 0.27 0.26 0.23 8.12
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
0.19 0.14 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.46
0.06 0.05 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.18
99
EL SALVADOR Mobile Games (US$ Million): El Salvador 2004 - 2014
Year
El Salvador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.99 2.15 2.32 2.51 2.75 3.00 3.25 3.50 3.76 4.03 4.33
0.19% 0.19% 0.18% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
El Salvador: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
481 1,017 1,214 1,429 1,454 1,570
1.69 0.51 0.32 0.19 0.17 0.11 3.00
56.44 16.93 10.67 6.38 5.77 3.80 100.00
0.10 0.03 0.02 0.01 0.01 0.01 0.17
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.19
FRENCH GUIANA Mobile Games (US$ Million): French Guiana 2004 - 2014
Year
French Guiana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.10 0.10 0.11 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.20
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
100
French Guiana: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,624 1,925 1,945 1,974 2,029
0.09 0.02 0.01 0.01 0.00 0.14
66.67 11.67 10.00 8.33 3.33 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.20
GREENLAND Mobile Games (US$ Million): Greenland 2004 - 2014
Year
Greenland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.07 0.08 0.08 0.09 0.10 0.10 0.11 0.12 0.12
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greenland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067
0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Egedesminde Sukkertoppen Julianehab Narsarsuaq Christianshab Frederikshab Godhavn Nanortalik Thule Scoresbysund Uppernavik Ammassalik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.21
101
GRENADA Mobile Games (US$ Million): Grenada 2004 - 2014
Year
Grenada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.07 0.07 0.08 0.08 0.09 0.09 0.10 0.10 0.11
0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Grenada: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,717 1,929
0.06 0.02 0.08
80.00 20.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.22
GUADELOUPE Mobile Games (US$ Million): Guadeloupe 2004 - 2014
Year
Guadeloupe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.22 0.24 0.25 0.27 0.30 0.32 0.34 0.37 0.39 0.42 0.44
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
102
Guadeloupe: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,623 1,817 1,842 1,862 1,871 1,879 1,887 1,895 1,896 1,940
0.09 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.32
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.23
GUATEMALA Mobile Games (US$ Million): Guatemala 2004 - 2014
Year
Guatemala
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.67 3.98 4.32 4.69 5.17 5.66 6.15 6.64 7.16 7.72 8.33
0.35% 0.34% 0.34% 0.33% 0.33% 0.32% 0.31% 0.31% 0.30% 0.30% 0.30%
0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guatemala: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
231 1,235 1,262 1,432 1,438 1,453 1,460 1,484
4.19 0.30 0.29 0.19 0.19 0.17 0.17 0.15 5.66
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
0.24 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.32
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.24
103
GUYANA Mobile Games (US$ Million): Guyana 2004 - 2014
Year
Guyana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.23 0.24 0.26 0.28 0.31 0.34 0.37 0.39 0.42 0.45 0.49
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guyana: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,310 1,824 1,869 1,949 2,018
0.25 0.04 0.03 0.01 0.01 0.34
75.19 11.28 7.52 4.14 1.88 100.00
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.25
HAITI Mobile Games (US$ Million): Haiti 2004 - 2014
Year
Haiti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.90 0.97 1.04 1.11 1.21 1.31 1.41 1.51 1.62 1.73 1.84
0.09% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
104
Haiti: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
741 1,526 1,693 1,702 1,703 1,795
0.92 0.13 0.07 0.07 0.07 0.04 1.31
70.39 10.12 5.51 5.36 5.36 3.27 100.00
0.05 0.01 0.00 0.00 0.00 0.00 0.07
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Gonaives Les Cayes Port-de-Paix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.26
HONDURAS Mobile Games (US$ Million): Honduras 2004 - 2014
Year
Honduras
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.33 1.45 1.57 1.71 1.89 2.07 2.26 2.45 2.64 2.85 3.08
0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Honduras: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
739 914 1,617 1,625 1,639 1,728 1,780 1,805 1,829 1,847 1,854
0.93 0.62 0.10 0.09 0.09 0.06 0.05 0.04 0.04 0.03 0.03 2.07
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
0.05 0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.27
105
JAMAICA Mobile Games (US$ Million): Jamaica 2004 - 2014
Year
Jamaica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.80 0.85 0.90 0.96 1.03 1.11 1.18 1.25 1.33 1.40 1.48
0.08% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Jamaica: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
829 1,540 1,603 1,738 1,762 1,902
0.75 0.13 0.10 0.06 0.05 0.02 1.11
67.83 11.50 9.04 5.30 4.52 1.81 100.00
0.04 0.01 0.01 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.28
MARTINIQUE Mobile Games (US$ Million): Martinique 2004 - 2014
Year
Martinique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.39 0.41 0.44 0.47 0.52 0.56 0.60 0.64 0.68 0.73 0.77
0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
106
Martinique: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,247 1,689 1,770 1,794 1,826 1,861 1,952 1,953
0.30 0.07 0.05 0.04 0.04 0.03 0.01 0.01 0.56
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.29
MEXICO Mobile Games (US$ Million): Mexico 2004 - 2014
Year
Mexico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
77.83 83.24 89.03 95.45 103.62 112.06 120.34 128.52 136.92 145.81 155.29
7.39% 7.19% 7.00% 6.79% 6.53% 6.31% 6.13% 5.97% 5.82% 5.68% 5.54%
2.27% 2.23% 2.19% 2.15% 2.10% 2.06% 2.03% 1.99% 1.96% 1.92% 1.89%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
107
Mexico: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
24 178 215 217 232 244 246 251 344 345 351 375 378 401 403
31.84 6.13 4.63 4.59 4.08 3.91 3.80 3.72 2.61 2.61 2.58 2.36 2.35 2.19 2.17 32.48 112.06
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
1.79 0.35 0.26 0.26 0.23 0.22 0.21 0.21 0.15 0.15 0.15 0.13 0.13 0.12 0.12 1.83 6.31
0.59 0.11 0.09 0.08 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.60 2.06
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.30
NICARAGUA Mobile Games (US$ Million): Nicaragua 2004 - 2014
Year
Nicaragua
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.05 1.12 1.20 1.28 1.39 1.50 1.61 1.72 1.84 1.95 2.08
0.10% 0.10% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
108
Nicaragua: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
855 1,186 1,589 1,629 1,677 1,698 1,818 1,836 1,838
0.71 0.34 0.11 0.09 0.08 0.07 0.04 0.04 0.03 1.50
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.31
PANAMA Mobile Games (US$ Million): Panama 2004 - 2014
Year
Panama
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.51 1.66 1.82 2.00 2.23 2.47 2.71 2.96 3.22 3.51 3.82
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Panama: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
513 1,306 1,434 1,459 1,578 1,580 1,825 1,835
1.55 0.26 0.19 0.17 0.11 0.11 0.04 0.04 2.47
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.14
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.32
109
PARAGUAY Mobile Games (US$ Million): Paraguay 2004 - 2014
Year
Paraguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.48 1.59 1.72 1.86 2.03 2.21 2.39 2.58 2.76 2.96 3.18
0.14% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Paraguay: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
592 1,416 1,500 1,501 1,533 1,747 1,775 1,776 1,810 1,811 1,833
1.33 0.20 0.15 0.15 0.13 0.06 0.05 0.05 0.04 0.04 0.04 2.21
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
0.07 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Villarrica Coronel Oviedo Caaguazu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.33
110
PERU Mobile Games (US$ Million): Peru 2004 - 2014
Year
Peru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.35 12.44 13.63 14.98 16.66 18.40 20.17 21.99 23.93 26.02 28.30
1.08% 1.07% 1.07% 1.07% 1.05% 1.04% 1.03% 1.02% 1.02% 1.01% 1.01%
0.33% 0.33% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Peru: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
118 591 618 670 762 883 909 958 973 1,069 1,203 1,217
10.32 1.33 1.26 1.10 0.89 0.67 0.63 0.57 0.56 0.45 0.33 0.32 18.40
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
0.58 0.07 0.07 0.06 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.02 1.04
0.19 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.34
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.34
111
PUERTO RICO Mobile Games (US$ Million): Puerto Rico 2004 - 2014
Year
Puerto Rico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.87 5.09 5.33 5.58 5.93 6.28 6.62 6.93 7.24 7.55 7.89
0.46% 0.44% 0.42% 0.40% 0.37% 0.35% 0.34% 0.32% 0.31% 0.29% 0.28%
0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Puerto Rico: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
538 816 900 906 1,054 1,174 1,190 1,191 1,227 1,323 1,383 1,462 1,513 1,539 1,583
1.44 0.77 0.63 0.63 0.47 0.35 0.34 0.34 0.31 0.25 0.22 0.17 0.14 0.13 0.11 6.28
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.35
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.35
112
ST. KITTS AND NEVIS Mobile Games (US$ Million): St. Kitts and Nevis 2004 - 2014
Year
St. Kitts and Nevis
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.04 0.05 0.05 0.06 0.06 0.07 0.07 0.08 0.08 0.09
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Kitts and Nevis: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,741 2,053
0.06 0.00 0.06
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.36
ST. LUCIA Mobile Games (US$ Million): St. Lucia 2004 - 2014
Year
St. Lucia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.07 0.08 0.08 0.09 0.10 0.11 0.12 0.12 0.13 0.14
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
113
St. Lucia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,665 1,917
0.08 0.02 0.10
82.81 17.19 100.00
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.37
ST. VINCENT AND THE GRENADINES Mobile Games (US$ Million): St. Vincent and the Grenadines 2004 - 2014
Year
St. Vincent and the Grenadines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.06 0.06 0.07 0.08 0.08 0.09 0.09 0.10 0.11
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Vincent and the Grenadines: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,696 2,040
0.07 0.00 0.08
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Kingstown Georgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.38
114
SURINAME Mobile Games (US$ Million): Suriname 2004 - 2014
Year
Suriname
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.21 0.22 0.24 0.26 0.29 0.31 0.34 0.36 0.39 0.42
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Suriname: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,314 1,904 1,993 2,027 2,058
0.25 0.02 0.01 0.00 0.00 0.29
87.39 6.72 3.36 1.68 0.84 100.00
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.39
THE BAHAMAS Mobile Games (US$ Million): The Bahamas 2004 - 2014
Year
The Bahamas
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.43 0.46 0.49 0.53 0.57 0.61 0.66 0.70 0.74 0.79
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
115
The Bahamas: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,039 1,650
0.49 0.09 0.57
84.91 15.09 100.00
0.03 0.00 0.03
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.40
THE BRITISH VIRGIN ISLANDS Mobile Games (US$ Million): The British Virgin Islands 2004 - 2014
Year
The British Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.06 0.06 0.07 0.07 0.07 0.08 0.08 0.09 0.09
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The British Virgin Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,705
0.07 0.07
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.41
116
THE CAYMAN ISLANDS Mobile Games (US$ Million): The Cayman Islands 2004 - 2014
Year
The Cayman Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.12 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.19 0.20 0.21
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Cayman Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,630 1,779 1,956 2,014
0.09 0.05 0.01 0.01 0.16
58.33 29.17 8.33 4.17 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.42
THE FALKLAND ISLANDS Mobile Games (US$ Million): The Falkland Islands 2004 - 2014
Year
The Falkland Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
117
The Falkland Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,019
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.43
THE NETHERLANDS ANTILLES Mobile Games (US$ Million): The Netherlands Antilles 2004 - 2014
Year
The Netherlands Antilles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.17 0.18 0.19 0.20 0.21 0.23 0.24 0.26 0.27 0.29 0.30
0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands Antilles: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,382 1,986 2,069
0.22 0.01 0.00 0.23
94.70 4.55 0.76 100.00
0.01 0.00 0.00 0.01
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.44
118
THE U.S. VIRGIN ISLANDS Mobile Games (US$ Million): The U.S. Virgin Islands 2004 - 2014
Year
The U.S. Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.10 0.10 0.11 0.12 0.13 0.14 0.15 0.16 0.17 0.18
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The U.S. Virgin Islands: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,684 1,933 1,934 1,972 2,007 2,038
0.07 0.02 0.02 0.01 0.01 0.00 0.13
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Frederiksted Road Town Christiansted Cruz Bay Spanish Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.45
THE UNITED STATES Mobile Games (US$ Million): The United States 2004 - 2014
Year
The United States
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
671.61 746.24 829.15 926.19 1,061.50 1,203.00 1,344.50 1,486.89 1,636.46 1,800.10 1,980.11
63.79% 64.48% 65.16% 65.90% 66.92% 67.79% 68.50% 69.08% 69.61% 70.13% 70.64%
19.56% 19.97% 20.39% 20.85% 21.53% 22.14% 22.63% 23.04% 23.40% 23.76% 24.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
119
The United States: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1 3 4 11 15 20 21 22 25 27 28 36 45 48 51
273.66 99.07 91.06 53.01 46.99 33.56 33.18 32.66 31.78 30.46 30.28 25.34 21.61 20.18 19.65 360.51 1203.00
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
15.42 5.58 5.13 2.99 2.65 1.89 1.87 1.84 1.79 1.72 1.71 1.43 1.22 1.14 1.11 20.31 67.79
5.04 1.82 1.68 0.98 0.86 0.62 0.61 0.60 0.58 0.56 0.56 0.47 0.40 0.37 0.36 6.63 22.14
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.46
TRINIDAD AND TOBAGO Mobile Games (US$ Million): Trinidad and Tobago 2004 - 2014
Year
Trinidad and Tobago
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.25 1.35 1.47 1.60 1.76 1.92 2.09 2.26 2.43 2.62 2.82
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Trinidad and Tobago: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
767 1,009 1,075 1,635
0.88 0.51 0.44 0.09 1.92
45.67 26.77 22.83 4.72 100.00
0.05 0.03 0.02 0.01 0.11
0.02 0.01 0.01 0.00 0.04
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
5.47
120
URUGUAY Mobile Games (US$ Million): Uruguay 2004 - 2014
Year
Uruguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.95 2.13 2.33 2.56 2.84 3.13 3.43 3.73 4.05 4.40 4.78
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uruguay: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
380 1,487 1,511 1,573 1,593 1,674 1,685 1,707 1,715
2.33 0.15 0.14 0.11 0.10 0.08 0.07 0.07 0.07 3.13
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
0.13 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.18
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.48
VENEZUELA Mobile Games (US$ Million): Venezuela 2004 - 2014
Year
Venezuela
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.18 18.91 20.81 22.97 25.66 28.44 31.30 34.25 37.40 40.82 44.55
1.63% 1.63% 1.64% 1.63% 1.62% 1.60% 1.59% 1.59% 1.59% 1.59% 1.59%
0.50% 0.51% 0.51% 0.52% 0.52% 0.52% 0.53% 0.53% 0.53% 0.54% 0.54%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Americas & the Caribbean
121
Venezuela: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
152 312 352 438 500 660 668 827 852 938 944 964 969 975 1,010
7.59 2.89 2.56 1.93 1.61 1.13 1.11 0.75 0.71 0.59 0.58 0.57 0.56 0.55 0.51 4.79 28.44
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
0.43 0.16 0.14 0.11 0.09 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.27 1.60
0.14 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.09 0.52
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
122
6
THE MIDDLE EAST & AFRICA
6.1
EXECUTIVE SUMMARY
Market Potential for Mobile Games in the Middle East & Africa (US$ Million): 2009 Country
Latent Demand US$ Million
% of the Middle East & Africa
55.85 47.77 39.09 37.52 36.48 35.52 24.80 22.44 15.47 12.39 11.62 10.47 9.34 8.36 7.09 6.88 6.60 6.49 6.32 5.28 5.12 4.89 4.85 4.71 4.36 63.97 493.70
11.31% 9.68% 7.92% 7.60% 7.39% 7.20% 5.02% 4.55% 3.13% 2.51% 2.35% 2.12% 1.89% 1.69% 1.44% 1.39% 1.34% 1.31% 1.28% 1.07% 1.04% 0.99% 0.98% 0.95% 0.88% 12.96% 100.00%
_________________________________________________________________________________________________________
Turkey Saudi Arabia South Africa Pakistan Egypt Iran Nigeria Algeria Israel The United Arab Emirates Kuwait Morocco Sudan Iraq Angola Syrian Arab Republic Libya Tunisia Azerbaijan Uzbekistan Oman Qatar Kenya Ethiopia Yemen Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
123
Market Potential for Mobile Games in the Middle East & Africa (US$ Million): 2009 Pakistan South Africa Saudi Arabia Other
Turkey
The Market for Mobile Games in the Middle East & Africa: 2004 - 2014 Year
US$ Million
% of Globe
318.73 345.94 375.53 408.74 450.51 493.70 537.20 581.44 627.85 677.87 731.98
9.28 9.26 9.23 9.20 9.14 9.08 9.04 9.01 8.98 8.95 8.92
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.2
AFGHANISTAN Mobile Games (US$ Million): Afghanistan 2004 - 2014
Year
Afghanistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.83 2.00 2.19 2.41 2.68 2.96 3.25 3.54 3.85 4.19 4.55
0.57% 0.58% 0.58% 0.59% 0.60% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
124
Afghanistan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
447 1,243 1,350 1,450 1,679 1,681 1,749 1,754 1,790 1,799
1.90 0.30 0.24 0.17 0.08 0.08 0.05 0.05 0.04 0.04 2.96
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
0.38 0.06 0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.60
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.3
ALGERIA Mobile Games (US$ Million): Algeria 2004 - 2014
Year
Algeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.95 16.12 17.39 18.81 20.59 22.44 24.28 26.12 28.04 30.08 32.28
4.69% 4.66% 4.63% 4.60% 4.57% 4.55% 4.52% 4.49% 4.47% 4.44% 4.41%
0.44% 0.43% 0.43% 0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
125
Algeria: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
143 270 371 490 718 744 747 794 863 865 871 917 952
8.12 3.39 2.37 1.65 0.98 0.92 0.92 0.82 0.70 0.69 0.68 0.62 0.58 22.44
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
1.64 0.69 0.48 0.33 0.20 0.19 0.19 0.17 0.14 0.14 0.14 0.13 0.12 4.55
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.41
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.4
ANGOLA Mobile Games (US$ Million): Angola 2004 - 2014
Year
Angola
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.57 4.08 4.67 5.35 6.20 7.09 8.03 9.06 10.20 11.47 12.91
1.12% 1.18% 1.24% 1.31% 1.38% 1.44% 1.50% 1.56% 1.62% 1.69% 1.76%
0.10% 0.11% 0.11% 0.12% 0.13% 0.13% 0.14% 0.14% 0.15% 0.15% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Angola: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
194 1,103 1,133 1,349 1,359 1,482 1,556
5.56 0.40 0.38 0.24 0.23 0.16 0.12 7.09
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
1.13 0.08 0.08 0.05 0.05 0.03 0.02 1.44
0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.5
126
ARMENIA Mobile Games (US$ Million): Armenia 2004 - 2014
Year
Armenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.77 0.87 0.98 1.12 1.29 1.46 1.65 1.85 2.07 2.32 2.59
0.24% 0.25% 0.26% 0.27% 0.29% 0.30% 0.31% 0.32% 0.33% 0.34% 0.35%
0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Armenia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
790 1,518 1,575 1,800 1,807 1,812 1,841 1,852 1,878 1,891 1,894 1,911 1,912 1,920
0.83 0.14 0.11 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.06 1.46
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 4.40 100.00
0.17 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.30
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Massis Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.6
127
AZERBAIJAN Mobile Games (US$ Million): Azerbaijan 2004 - 2014
Year
Azerbaijan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.19 3.64 4.16 4.77 5.53 6.32 7.17 8.08 9.10 10.23 11.51
1.00% 1.05% 1.11% 1.17% 1.23% 1.28% 1.33% 1.39% 1.45% 1.51% 1.57%
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Azerbaijan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
223 866 953 1,452 1,529 1,542 1,592 1,647 1,774
4.38 0.69 0.58 0.17 0.13 0.13 0.10 0.09 0.05 6.32
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
0.89 0.14 0.12 0.04 0.03 0.03 0.02 0.02 0.01 1.28
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.7
BAHRAIN Mobile Games (US$ Million): Bahrain 2004 - 2014
Year
Bahrain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.31 1.43 1.56 1.70 1.88 2.07 2.26 2.46 2.66 2.88 3.12
0.41% 0.41% 0.41% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.43% 0.43%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
128
Bahrain: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
699 997 1,208 1,506 1,773
1.03 0.53 0.33 0.14 0.05 2.07
49.67 25.49 15.69 6.86 2.29 100.00
0.21 0.11 0.07 0.03 0.01 0.42
0.02 0.01 0.01 0.00 0.00 0.04
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.8
BENIN Mobile Games (US$ Million): Benin 2004 - 2014
Year
Benin
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.68 0.73 0.79 0.85 0.93 1.02 1.10 1.18 1.27 1.36 1.46
0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20% 0.20% 0.20%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Benin: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
959 1,334 1,678 1,720 1,731
0.57 0.24 0.08 0.06 0.06 1.02
56.24 24.02 7.62 6.24 5.89 100.00
0.12 0.05 0.02 0.01 0.01 0.21
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.9
129
BOTSWANA Mobile Games (US$ Million): Botswana 2004 - 2014
Year
Botswana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.34 1.45 1.56 1.69 1.85 2.02 2.18 2.35 2.52 2.71 2.91
0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Botswana: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,181 1,222 1,264 1,302 1,464 1,486 1,507 1,670 1,716 1,725 1,748 1,781 1,808
0.34 0.31 0.29 0.26 0.17 0.15 0.14 0.08 0.06 0.06 0.06 0.05 0.04 2.02
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
0.07 0.06 0.06 0.05 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.41
0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.10
130
BURKINA FASO Mobile Games (US$ Million): Burkina Faso 2004 - 2014
Year
Burkina Faso
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.98 1.06 1.14 1.23 1.34 1.46 1.57 1.69 1.81 1.94 2.08
0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.29% 0.28%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burkina Faso: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
811 1,095 1,633 1,709 1,724 1,782
0.78 0.41 0.09 0.07 0.06 0.05 1.46
53.58 28.00 6.30 4.73 4.24 3.15 100.00
0.16 0.08 0.02 0.01 0.01 0.01 0.30
0.01 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.11
BURUNDI Mobile Games (US$ Million): Burundi 2004 - 2014
Year
Burundi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.35 0.38 0.41 0.44 0.49 0.54 0.58 0.63 0.68 0.73 0.79
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
131
Burundi: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,135 1,528 1,979 2,012 2,023
0.38 0.13 0.01 0.01 0.01 0.54
70.91 24.68 2.08 1.30 1.04 100.00
0.08 0.03 0.00 0.00 0.00 0.11
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.12
CAMEROON Mobile Games (US$ Million): Cameroon 2004 - 2014
Year
Cameroon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.29 2.45 2.63 2.82 3.06 3.32 3.57 3.81 4.06 4.33 4.62
0.72% 0.71% 0.70% 0.69% 0.68% 0.67% 0.66% 0.66% 0.65% 0.64% 0.63%
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cameroon: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
516 717 1,483 1,498 1,510 1,591 1,686 1,713 1,746 1,785
1.54 0.98 0.15 0.15 0.14 0.10 0.07 0.07 0.06 0.05 3.32
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
0.31 0.20 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.67
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.13
132
CAPE VERDE Mobile Games (US$ Million): Cape Verde 2004 - 2014
Year
Cape Verde
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.20 0.21 0.23 0.26 0.28 0.31 0.34 0.37 0.40 0.44 0.48
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cape Verde: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,456 1,541 2,013 2,050 2,051
0.17 0.13 0.01 0.00 0.00 0.31
54.95 40.66 2.20 1.10 1.10 100.00
0.03 0.03 0.00 0.00 0.00 0.06
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.14
CENTRAL AFRICAN REPUBLIC Mobile Games (US$ Million): Central African Republic 2004 - 2014
Year
Central African Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.17 0.19 0.20 0.22 0.24 0.26 0.28 0.30 0.32 0.34 0.37
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
133
Central African Republic: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,448 1,851 1,926 1,936 1,983 2,003
0.18 0.03 0.02 0.02 0.01 0.01 0.26
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.04 0.01 0.00 0.00 0.00 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.15
CHAD Mobile Games (US$ Million): Chad 2004 - 2014
Year
Chad
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.00 1.05 1.10 1.15 1.22 1.29 1.36 1.43 1.49 1.55 1.62
0.32% 0.30% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.24% 0.23% 0.22%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Chad: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
892 1,480 1,581 1,637 1,645 1,666 1,690 1,872 1,882
0.65 0.16 0.11 0.09 0.09 0.08 0.07 0.03 0.02 1.29
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
0.13 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.00 0.26
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.16
134
COMOROS Mobile Games (US$ Million): Comoros 2004 - 2014
Year
Comoros
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.08 0.09 0.09 0.10 0.10 0.11 0.11 0.12 0.12 0.13
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Comoros: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,763 1,843 1,944 2,010
0.05 0.03 0.01 0.01 0.10
48.84 30.23 13.95 6.98 100.00
0.01 0.01 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.17
CONGO (FORMERLY ZAIRE) Mobile Games (US$ Million): Congo (formerly Zaire) 2004 - 2014
Year
Congo (formerly Zaire)
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.01 1.10 1.20 1.32 1.46 1.61 1.76 1.92 2.08 2.26 2.45
0.32% 0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
135
Congo (formerly Zaire): Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
802 1,469 1,537 1,640 1,654 1,737 1,756 1,757 1,771 1,789 1,791 1,827
0.80 0.16 0.13 0.09 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 1.61
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.16 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.18
COTE D'IVOIRE Mobile Games (US$ Million): Cote d'Ivoire 2004 - 2014
Year
Cote d'Ivoire
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.94 2.06 2.19 2.33 2.52 2.70 2.89 3.06 3.25 3.43 3.64
0.61% 0.60% 0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cote d'Ivoire: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
428 1,340 1,534 1,646 1,714 1,730 1,743 1,783
2.02 0.24 0.13 0.09 0.07 0.06 0.06 0.05 2.70
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
0.41 0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.55
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.19
136
DJIBOUTI Mobile Games (US$ Million): Djibouti 2004 - 2014
Year
Djibouti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.11 0.11 0.12 0.13 0.14 0.16 0.17 0.18 0.19 0.20 0.22
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Djibouti: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,597 1,932 1,964 1,966 1,975
0.10 0.02 0.01 0.01 0.01 0.16
66.67 10.11 8.05 7.82 7.36 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.20
EGYPT Mobile Games (US$ Million): Egypt 2004 - 2014
Year
Egypt
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22.69 24.82 27.16 29.79 33.08 36.48 39.94 43.50 47.25 51.31 55.73
7.12% 7.18% 7.23% 7.29% 7.34% 7.39% 7.44% 7.48% 7.53% 7.57% 7.61%
0.66% 0.66% 0.67% 0.67% 0.67% 0.67% 0.67% 0.67% 0.68% 0.68% 0.68%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
137
Egypt: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
44 190 278 823 826 837 859 864 954 985 1,003 1,121
21.73 5.76 3.30 0.76 0.75 0.74 0.71 0.70 0.57 0.54 0.52 0.39 36.48
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
4.40 1.17 0.67 0.15 0.15 0.15 0.14 0.14 0.12 0.11 0.11 0.08 7.39
0.40 0.11 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.67
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.21
EQUATORIAL GUINEA Mobile Games (US$ Million): Equatorial Guinea 2004 - 2014
Year
Equatorial Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.19 1.35 1.52 1.72 1.97 2.23 2.50 2.79 3.11 3.46 3.85
0.37% 0.39% 0.40% 0.42% 0.44% 0.45% 0.46% 0.48% 0.49% 0.51% 0.53%
0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Equatorial Guinea: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
689 1,019 1,123 1,274
1.05 0.51 0.39 0.28 2.23
47.24 22.83 17.32 12.60 100.00
0.21 0.10 0.08 0.06 0.45
0.02 0.01 0.01 0.01 0.04
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.22
138
ETHIOPIA Mobile Games (US$ Million): Ethiopia 2004 - 2014
Year
Ethiopia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.73 3.03 3.37 3.74 4.22 4.71 5.22 5.75 6.32 6.94 7.63
0.86% 0.88% 0.90% 0.92% 0.94% 0.95% 0.97% 0.99% 1.01% 1.02% 1.04%
0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ethiopia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
309 949 1,428 1,476 1,490 1,491 1,546 1,551 1,559 1,584 1,676
2.93 0.58 0.19 0.16 0.15 0.15 0.13 0.12 0.12 0.11 0.08 4.71
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
0.59 0.12 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.95
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.23
139
GABON Mobile Games (US$ Million): Gabon 2004 - 2014
Year
Gabon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.12 1.21 1.30 1.41 1.54 1.68 1.81 1.95 2.09 2.24 2.40
0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Gabon: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
704 1,053 1,695 1,784 1,797 1,809
1.01 0.47 0.07 0.05 0.04 0.04 1.68
60.07 27.99 4.27 2.73 2.56 2.39 100.00
0.20 0.09 0.01 0.01 0.01 0.01 0.34
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.24
GHANA Mobile Games (US$ Million): Ghana 2004 - 2014
Year
Ghana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.68 1.82 1.99 2.17 2.39 2.63 2.86 3.10 3.35 3.63 3.92
0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.54%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
140
Ghana: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
603 1,001 1,411 1,493 1,508 1,668 1,669 1,755 1,758 1,793
1.29 0.53 0.21 0.15 0.14 0.08 0.08 0.05 0.05 0.04 2.63
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
0.26 0.11 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.53
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.25
GUINEA Mobile Games (US$ Million): Guinea 2004 - 2014
Year
Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.58 0.61 0.65 0.69 0.75 0.80 0.85 0.91 0.96 1.01 1.07
0.18% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15%
0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guinea: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
898 1,667 1,734 1,897
0.64 0.08 0.06 0.02 0.80
79.93 10.09 7.37 2.61 100.00
0.13 0.02 0.01 0.00 0.16
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.26
141
GUINEA-BISSAU Mobile Games (US$ Million): Guinea-Bissau 2004 - 2014
Year
Guinea-Bissau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.05 0.05 0.06 0.06 0.07 0.07 0.08 0.09 0.09 0.10 0.11
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guinea-Bissau: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,745 2,021 2,044 2,059 2,060 2,061 2,068
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.07
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Mansoa Catio Cantchungo Farim Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.27
IRAN Mobile Games (US$ Million): Iran 2004 - 2014
Year
Iran
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.85 25.68 27.66 29.86 32.65 35.52 38.38 41.24 44.20 47.36 50.75
7.48% 7.42% 7.37% 7.31% 7.25% 7.20% 7.14% 7.09% 7.04% 6.99% 6.93%
0.69% 0.69% 0.68% 0.67% 0.66% 0.65% 0.65% 0.64% 0.63% 0.63% 0.62%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
142
Iran: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
74 253 363 365 409 534 547 569 589 824 834 843 893 948 1,016
15.23 3.69 2.49 2.45 2.14 1.46 1.41 1.37 1.33 0.76 0.74 0.73 0.65 0.58 0.51 35.52
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
3.08 0.75 0.50 0.50 0.43 0.30 0.29 0.28 0.27 0.15 0.15 0.15 0.13 0.12 0.10 7.20
0.28 0.07 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.65
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.28
IRAQ Mobile Games (US$ Million): Iraq 2004 - 2014
Year
Iraq
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.51 5.96 6.44 6.98 7.66 8.36 9.06 9.77 10.50 11.29 12.14
1.73% 1.72% 1.71% 1.71% 1.70% 1.69% 1.69% 1.68% 1.67% 1.67% 1.66%
0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
143
Iraq: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
211 904 945 981 1,185 1,271 1,326 1,380 1,435 1,509 1,514 1,523 1,567 1,721
4.73 0.63 0.58 0.54 0.34 0.28 0.25 0.22 0.19 0.14 0.14 0.13 0.12 0.06 8.36
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
0.96 0.13 0.12 0.11 0.07 0.06 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.01 1.69
0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.29
ISRAEL Mobile Games (US$ Million): Israel 2004 - 2014
Year
Israel
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.17 11.00 11.89 12.90 14.16 15.47 16.77 18.09 19.46 20.93 22.51
3.19% 3.18% 3.17% 3.16% 3.14% 3.13% 3.12% 3.11% 3.10% 3.09% 3.07%
0.30% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
144
Israel: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
221 296 411 579 620 667 671 705
4.48 3.06 2.13 1.34 1.25 1.11 1.10 1.00 15.47
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
0.91 0.62 0.43 0.27 0.25 0.22 0.22 0.20 3.13
0.08 0.06 0.04 0.02 0.02 0.02 0.02 0.02 0.28
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.30
JORDAN Mobile Games (US$ Million): Jordan 2004 - 2014
Year
Jordan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.53 1.66 1.80 1.96 2.16 2.36 2.57 2.78 3.00 3.23 3.49
0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Jordan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
597 1,068 1,342 1,422 1,708 1,777 1,823
1.32 0.45 0.24 0.20 0.07 0.05 0.04 2.36
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
0.27 0.09 0.05 0.04 0.01 0.01 0.01 0.48
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.31
145
KENYA Mobile Games (US$ Million): Kenya 2004 - 2014
Year
Kenya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.09 3.36 3.66 4.00 4.42 4.85 5.29 5.73 6.20 6.71 7.26
0.97% 0.97% 0.97% 0.98% 0.98% 0.98% 0.98% 0.99% 0.99% 0.99% 0.99%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kenya: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
334 693 1,097 1,322 1,499 1,604 1,643 1,832 1,837 1,853 1,863
2.69 1.04 0.41 0.25 0.15 0.10 0.09 0.04 0.03 0.03 0.03 4.85
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
0.55 0.21 0.08 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.98
0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.32
146
KUWAIT Mobile Games (US$ Million): Kuwait 2004 - 2014
Year
Kuwait
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.54 8.18 8.87 9.64 10.62 11.62 12.63 13.65 14.72 15.87 17.11
2.37% 2.36% 2.36% 2.36% 2.36% 2.35% 2.35% 2.35% 2.34% 2.34% 2.34%
0.22% 0.22% 0.22% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kuwait: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
242 252 314 659
3.92 3.72 2.85 1.13 11.62
33.77 32.01 24.50 9.71 100.00
0.79 0.75 0.58 0.23 2.35
0.07 0.07 0.05 0.02 0.21
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.33
KYRGYZSTAN Mobile Games (US$ Million): Kyrgyzstan 2004 - 2014
Year
Kyrgyzstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.55 0.60 0.66 0.72 0.79 0.87 0.95 1.04 1.12 1.21 1.31
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
147
Kyrgyzstan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
984 1,444 1,761 1,772 1,858 1,888
0.54 0.18 0.05 0.05 0.03 0.02 0.87
62.08 20.92 5.80 5.50 3.14 2.55 100.00
0.11 0.04 0.01 0.01 0.01 0.00 0.18
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.34
LEBANON Mobile Games (US$ Million): Lebanon 2004 - 2014
Year
Lebanon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.48 2.61 2.75 2.91 3.11 3.32 3.52 3.72 3.91 4.11 4.32
0.78% 0.75% 0.73% 0.71% 0.69% 0.67% 0.66% 0.64% 0.62% 0.61% 0.59%
0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lebanon: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
405 851 1,265 1,504 1,900
2.15 0.72 0.29 0.14 0.02 3.32
64.82 21.61 8.64 4.32 0.61 100.00
0.44 0.15 0.06 0.03 0.00 0.67
0.04 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.35
148
LESOTHO Mobile Games (US$ Million): Lesotho 2004 - 2014
Year
Lesotho
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.17 0.18 0.20 0.22 0.24 0.26 0.28 0.30 0.32 0.35 0.37
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lesotho: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,378 1,928 1,969 1,989
0.22 0.02 0.01 0.01 0.26
85.16 6.25 4.69 3.91 100.00
0.04 0.00 0.00 0.00 0.05
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.36
LIBERIA Mobile Games (US$ Million): Liberia 2004 - 2014
Year
Liberia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.08 0.08 0.09 0.10 0.11 0.13 0.14 0.15 0.17 0.18 0.20
0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
149
Liberia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,605 1,935 2,022 2,049 2,055
0.10 0.02 0.01 0.00 0.00 0.13
78.41 12.18 4.43 2.77 2.21 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.37
LIBYA Mobile Games (US$ Million): Libya 2004 - 2014
Year
Libya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.30 4.66 5.05 5.49 6.03 6.60 7.17 7.74 8.34 8.98 9.67
1.35% 1.35% 1.35% 1.34% 1.34% 1.34% 1.33% 1.33% 1.33% 1.32% 1.32%
0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Libya: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
273 463 1,046 1,197 1,545 1,558 1,566 1,574 1,582 1,607
3.36 1.75 0.48 0.33 0.13 0.12 0.12 0.11 0.11 0.10 6.60
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
0.68 0.35 0.10 0.07 0.03 0.02 0.02 0.02 0.02 0.02 1.34
0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.38
150
MADAGASCAR Mobile Games (US$ Million): Madagascar 2004 - 2014
Year
Madagascar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.07 1.16 1.27 1.38 1.53 1.68 1.83 1.98 2.15 2.32 2.51
0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Madagascar: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
733 1,439 1,494 1,495 1,588 1,671 1,700
0.94 0.19 0.15 0.15 0.11 0.08 0.07 1.68
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
0.19 0.04 0.03 0.03 0.02 0.02 0.01 0.34
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Fianarantsoa Mahajanga Antsirabe Toliara Antsiranana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.39
MALAWI Mobile Games (US$ Million): Malawi 2004 - 2014
Year
Malawi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.57 0.62 0.67 0.73 0.80 0.88 0.95 1.03 1.11 1.20 1.30
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
151
Malawi: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,077 1,347 1,550 1,744 1,948 1,971
0.43 0.24 0.12 0.06 0.01 0.01 0.88
49.45 26.99 14.11 6.50 1.60 1.35 100.00
0.09 0.05 0.03 0.01 0.00 0.00 0.18
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.40
MALI Mobile Games (US$ Million): Mali 2004 - 2014
Year
Mali
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.79 0.85 0.92 0.99 1.09 1.18 1.28 1.37 1.47 1.58 1.69
0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.23% 0.23% 0.23%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mali: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
781 1,659 1,704 1,727 1,739 1,806 1,864
0.84 0.08 0.07 0.06 0.06 0.04 0.03 1.18
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
0.17 0.02 0.01 0.01 0.01 0.01 0.01 0.24
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.41
152
MAURITANIA Mobile Games (US$ Million): Mauritania 2004 - 2014
Year
Mauritania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.35 0.37 0.39 0.41 0.45 0.48 0.51 0.54 0.57 0.61 0.64
0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mauritania: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,106 1,916 1,923 1,955 1,960 1,961 2,001
0.40 0.02 0.02 0.01 0.01 0.01 0.01 0.48
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
0.08 0.00 0.00 0.00 0.00 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.42
MAURITIUS Mobile Games (US$ Million): Mauritius 2004 - 2014
Year
Mauritius
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.81 0.88 0.95 1.04 1.14 1.25 1.36 1.47 1.58 1.71 1.84
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
153
Mauritius: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,090 1,278 1,425 1,426 1,468
0.42 0.28 0.19 0.19 0.16 1.25
33.33 22.30 15.59 15.59 13.19 100.00
0.08 0.06 0.04 0.04 0.03 0.25
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port Louis Beau Bassin Curepipe Quatre Bornes Vacoas-Phoenix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.43
MOROCCO Mobile Games (US$ Million): Morocco 2004 - 2014
Year
Morocco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.45 7.93 8.44 9.00 9.73 10.47 11.20 11.91 12.64 13.40 14.21
2.34% 2.29% 2.25% 2.20% 2.16% 2.12% 2.09% 2.05% 2.01% 1.98% 1.94%
0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Morocco: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
350 613 654 789 807 836 856 861 908 913 1,065
2.58 1.27 1.14 0.83 0.80 0.74 0.71 0.70 0.63 0.62 0.45 10.47
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
0.52 0.26 0.23 0.17 0.16 0.15 0.14 0.14 0.13 0.13 0.09 2.12
0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.44
154
MOZAMBIQUE Mobile Games (US$ Million): Mozambique 2004 - 2014
Year
Mozambique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.93 1.02 1.12 1.23 1.36 1.51 1.65 1.80 1.96 2.13 2.32
0.29% 0.29% 0.30% 0.30% 0.30% 0.31% 0.31% 0.31% 0.31% 0.31% 0.32%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mozambique: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
745 1,320 1,463 1,644 1,814 1,889 1,890
0.92 0.25 0.17 0.09 0.04 0.02 0.02 1.51
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
0.19 0.05 0.03 0.02 0.01 0.00 0.00 0.31
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Mandie Chibuto Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.45
NAMIBIA Mobile Games (US$ Million): Namibia 2004 - 2014
Year
Namibia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.59 0.64 0.69 0.75 0.82 0.89 0.96 1.04 1.11 1.19 1.28
0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
155
Namibia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
905 1,697 1,729 1,766 1,792 1,822
0.63 0.07 0.06 0.05 0.04 0.04 0.89
70.55 7.98 6.75 5.52 4.91 4.29 100.00
0.13 0.01 0.01 0.01 0.01 0.01 0.18
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.46
NIGER Mobile Games (US$ Million): Niger 2004 - 2014
Year
Niger
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.50 0.54 0.58 0.63 0.69 0.75 0.81 0.87 0.94 1.00 1.08
0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niger: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,056 1,609 1,682 1,767 1,840 1,906 1,959
0.47 0.10 0.08 0.05 0.03 0.02 0.01 0.75
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
0.09 0.02 0.02 0.01 0.01 0.00 0.00 0.15
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.47
156
NIGERIA Mobile Games (US$ Million): Nigeria 2004 - 2014
Year
Nigeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.79 17.19 18.72 20.43 22.58 24.80 27.04 29.32 31.72 34.31 37.10
4.95% 4.97% 4.98% 5.00% 5.01% 5.02% 5.03% 5.04% 5.05% 5.06% 5.07%
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.45% 0.45% 0.45% 0.45%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nigeria: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
228 239 424 449 583 590 639 656 686 687 694 726 765 785 897
4.23 3.99 2.03 1.88 1.33 1.33 1.19 1.14 1.06 1.06 1.04 0.96 0.88 0.83 0.64 1.21 24.80
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
0.86 0.81 0.41 0.38 0.27 0.27 0.24 0.23 0.21 0.21 0.21 0.19 0.18 0.17 0.13 0.25 5.02
0.08 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.02 0.46
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.48
157
OMAN Mobile Games (US$ Million): Oman 2004 - 2014
Year
Oman
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.35 3.63 3.93 4.27 4.69 5.12 5.56 6.00 6.47 6.96 7.49
1.05% 1.05% 1.05% 1.04% 1.04% 1.04% 1.04% 1.03% 1.03% 1.03% 1.02%
0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Oman: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
307 707 939 940
2.95 1.00 0.59 0.59 5.12
57.47 19.54 11.49 11.49 100.00
0.60 0.20 0.12 0.12 1.04
0.05 0.02 0.01 0.01 0.09
_________________________________________________________________________________________________________
Muscat Matrah Salala Nizwa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.49
PAKISTAN Mobile Games (US$ Million): Pakistan 2004 - 2014
Year
Pakistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.90 26.02 28.33 30.92 34.17 37.52 40.91 44.37 48.00 51.91 56.14
7.50% 7.52% 7.54% 7.56% 7.58% 7.60% 7.62% 7.63% 7.65% 7.66% 7.67%
0.70% 0.70% 0.70% 0.70% 0.69% 0.69% 0.69% 0.69% 0.69% 0.69% 0.68%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
158
Pakistan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
78 142 297 398 419 427 458 510 784 801 966
14.41 8.17 3.05 2.20 2.08 2.02 1.82 1.57 0.84 0.81 0.56 37.52
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
2.92 1.65 0.62 0.45 0.42 0.41 0.37 0.32 0.17 0.16 0.11 7.60
0.27 0.15 0.06 0.04 0.04 0.04 0.03 0.03 0.02 0.01 0.01 0.69
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.50
PALESTINE Mobile Games (US$ Million): Palestine 2004 - 2014
Year
Palestine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.16 0.17 0.18 0.19 0.21 0.22 0.24 0.26 0.27 0.29 0.31
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palestine: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,505 1,664
0.14 0.08 0.22
63.56 36.44 100.00
0.03 0.02 0.05
0.00 0.00 0.00
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.51
159
QATAR Mobile Games (US$ Million): Qatar 2004 - 2014
Year
Qatar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.99 3.28 3.60 3.97 4.42 4.89 5.36 5.86 6.38 6.95 7.57
0.94% 0.95% 0.96% 0.97% 0.98% 0.99% 1.00% 1.01% 1.02% 1.03% 1.03%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Qatar: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
209
4.89 4.89
100.00 100.00
0.99 0.99
0.09 0.09
_________________________________________________________________________________________________________
Doha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.52
REPUBLIC OF CONGO Mobile Games (US$ Million): Republic of Congo 2004 - 2014
Year
Republic of Congo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.81 0.86 0.92 0.99 1.07 1.16 1.24 1.32 1.41 1.50 1.59
0.25% 0.25% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.22% 0.22% 0.22%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
160
Republic of Congo: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
876 1,189 1,796 1,802 1,856 1,913 1,954
0.67 0.34 0.04 0.04 0.03 0.02 0.01 1.16
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.14 0.07 0.01 0.01 0.01 0.00 0.00 0.23
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.53
REUNION Mobile Games (US$ Million): Reunion 2004 - 2014
Year
Reunion
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.28 0.29 0.31 0.34 0.37 0.40 0.43 0.45 0.48 0.52 0.55
0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Reunion: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,535 1,680 1,722 1,759 1,813 1,834
0.13 0.08 0.06 0.05 0.04 0.04 0.40
32.61 19.41 15.90 12.94 9.97 9.16 100.00
0.03 0.02 0.01 0.01 0.01 0.01 0.08
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.54
161
RWANDA Mobile Games (US$ Million): Rwanda 2004 - 2014
Year
Rwanda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.46 0.50 0.55 0.60 0.66 0.72 0.78 0.85 0.92 0.99 1.07
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Rwanda: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,023 1,701 1,760 1,820 1,839 1,868
0.50 0.07 0.05 0.04 0.03 0.03 0.72
69.78 9.78 7.11 5.33 4.44 3.56 100.00
0.10 0.01 0.01 0.01 0.01 0.01 0.15
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.55
SAO TOME E PRINCIPE Mobile Games (US$ Million): Sao Tome E Principe 2004 - 2014
Year
Sao Tome E Principe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.04
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
162
Sao Tome E Principe: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,883 2,075
0.02 0.00 0.02
97.22 2.78 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.56
SAUDI ARABIA Mobile Games (US$ Million): Saudi Arabia 2004 - 2014
Year
Saudi Arabia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
31.73 34.25 36.97 40.00 43.82 47.77 51.71 55.66 59.77 64.16 68.88
9.96% 9.90% 9.84% 9.79% 9.73% 9.68% 9.63% 9.57% 9.52% 9.47% 9.41%
0.92% 0.92% 0.91% 0.90% 0.89% 0.88% 0.87% 0.86% 0.85% 0.85% 0.84%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Saudi Arabia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
62 147 175 258 266 370 634 642 756 786 896 934 1,116 1,165
17.83 7.93 6.54 3.57 3.45 2.38 1.20 1.19 0.89 0.83 0.64 0.59 0.39 0.36 47.77
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
3.61 1.61 1.32 0.72 0.70 0.48 0.24 0.24 0.18 0.17 0.13 0.12 0.08 0.07 9.68
0.33 0.15 0.12 0.07 0.06 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.88
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.57
163
SENEGAL Mobile Games (US$ Million): Senegal 2004 - 2014
Year
Senegal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.14 1.23 1.33 1.44 1.58 1.72 1.86 2.01 2.16 2.32 2.49
0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Senegal: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
626 1,515 1,563 1,618 1,649 1,768
1.23 0.14 0.12 0.10 0.09 0.05 1.72
71.64 8.09 6.84 5.55 5.03 2.85 100.00
0.25 0.03 0.02 0.02 0.02 0.01 0.35
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.58
SIERRA LEONE Mobile Games (US$ Million): Sierra Leone 2004 - 2014
Year
Sierra Leone
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.26 0.28 0.31 0.34 0.37 0.41 0.45 0.49 0.53 0.57 0.62
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
164
Sierra Leone: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,157 1,901 1,990 1,998 2,032 2,033
0.36 0.02 0.01 0.01 0.00 0.00 0.41
88.18 4.88 2.44 2.25 1.13 1.13 100.00
0.07 0.00 0.00 0.00 0.00 0.00 0.08
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Bonthe Port Loko Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.59
SOMALIA Mobile Games (US$ Million): Somalia 2004 - 2014
Year
Somalia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.32 0.35 0.37 0.39 0.43 0.46 0.49 0.53 0.56 0.60 0.63
0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Somalia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,423 1,673 1,735 1,736 1,815 1,950 1,973 2,056
0.20 0.08 0.06 0.06 0.04 0.01 0.01 0.00 0.46
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.60
165
SOUTH AFRICA Mobile Games (US$ Million): South Africa 2004 - 2014
Year
South Africa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25.77 27.85 30.11 32.64 35.81 39.09 42.37 45.68 49.12 52.80 56.76
8.08% 8.05% 8.02% 7.98% 7.95% 7.92% 7.89% 7.86% 7.82% 7.79% 7.75%
0.75% 0.75% 0.74% 0.73% 0.73% 0.72% 0.71% 0.71% 0.70% 0.70% 0.69%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
South Africa: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
99 120 122 328 771 854 875 1,032 1,134 1,145 1,180 1,330
12.30 10.26 9.73 2.71 0.86 0.71 0.68 0.50 0.38 0.37 0.34 0.24 39.09
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
2.49 2.08 1.97 0.55 0.18 0.14 0.14 0.10 0.08 0.07 0.07 0.05 7.92
0.23 0.19 0.18 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.72
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.61
166
SUDAN Mobile Games (US$ Million): Sudan 2004 - 2014
Year
Sudan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.00 5.64 6.37 7.21 8.26 9.34 10.49 11.72 13.06 14.55 16.20
1.57% 1.63% 1.70% 1.76% 1.83% 1.89% 1.95% 2.02% 2.08% 2.15% 2.21%
0.15% 0.15% 0.16% 0.16% 0.17% 0.17% 0.18% 0.18% 0.19% 0.19% 0.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sudan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
320 361 655 832 838 983 998 1,184
2.79 2.51 1.14 0.75 0.74 0.54 0.53 0.34 9.34
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
0.57 0.51 0.23 0.15 0.15 0.11 0.11 0.07 1.89
0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.17
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.62
SWAZILAND Mobile Games (US$ Million): Swaziland 2004 - 2014
Year
Swaziland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.32 0.34 0.36 0.39 0.42 0.45 0.48 0.51 0.53 0.57 0.60
0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
167
Swaziland: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,406 1,611 1,753 1,830 1,893 1,927 1,981
0.21 0.10 0.05 0.04 0.02 0.02 0.01 0.45
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.63
SYRIAN ARAB REPUBLIC Mobile Games (US$ Million): Syrian Arab Republic 2004 - 2014
Year
Syrian Arab Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.74 5.08 5.44 5.85 6.36 6.88 7.40 7.92 8.45 9.01 9.61
1.49% 1.47% 1.45% 1.43% 1.41% 1.39% 1.38% 1.36% 1.35% 1.33% 1.31%
0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Syrian Arab Republic: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
379 397 812 1,076 1,120 1,465 1,478 1,527 1,614 1,626 1,636
2.34 2.20 0.78 0.44 0.39 0.17 0.16 0.13 0.10 0.09 0.09 6.88
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.47 0.45 0.16 0.09 0.08 0.03 0.03 0.03 0.02 0.02 0.02 1.39
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.64
168
TAJIKISTAN Mobile Games (US$ Million): Tajikistan 2004 - 2014
Year
Tajikistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.62 0.68 0.74 0.82 0.91 1.01 1.10 1.21 1.31 1.43 1.56
0.19% 0.20% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21% 0.21% 0.21% 0.21%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tajikistan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
899 1,455 1,711 1,733 1,848 1,885 1,938
0.64 0.17 0.07 0.06 0.03 0.02 0.02 1.01
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
0.13 0.03 0.01 0.01 0.01 0.00 0.00 0.20
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.65
TANZANIA Mobile Games (US$ Million): Tanzania 2004 - 2014
Year
Tanzania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.30 2.51 2.74 3.00 3.33 3.67 4.01 4.36 4.73 5.13 5.56
0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75% 0.76% 0.76%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
169
Tanzania: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
413 1,237 1,242 1,273 1,399 1,443 1,488 1,543
2.11 0.30 0.30 0.28 0.21 0.18 0.15 0.13 3.67
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
0.43 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.74
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.66
THE GAMBIA Mobile Games (US$ Million): The Gambia 2004 - 2014
Year
The Gambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.07 0.08 0.08 0.09 0.10 0.11 0.12 0.13 0.15 0.16 0.17
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Gambia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,752 1,881 1,985 1,992 2,024 2,042 2,043 2,070 2,071
0.05 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Gunjur Sukuta Georgetown Basse Santa Su Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.67
170
THE UNITED ARAB EMIRATES Mobile Games (US$ Million): The United Arab Emirates 2004 - 2014
Year
The United Arab Emirates
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.44 8.20 9.04 9.98 11.17 12.39 13.65 14.95 16.34 17.85 19.50
2.34% 2.37% 2.41% 2.44% 2.48% 2.51% 2.54% 2.57% 2.60% 2.63% 2.66%
0.22% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.24% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United Arab Emirates: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
222 236 421 443
4.39 4.01 2.06 1.92 12.39
35.47 32.40 16.67 15.47 100.00
0.89 0.81 0.42 0.39 2.51
0.08 0.07 0.04 0.04 0.23
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.68
TOGO Mobile Games (US$ Million): Togo 2004 - 2014
Year
Togo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.30 0.32 0.34 0.36 0.39 0.42 0.45 0.48 0.51 0.55 0.58
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
171
Togo: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,275 1,831 1,875 1,898 1,918 1,958 1,982 1,991 2,008 2,039
0.28 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.42
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.69
TUNISIA Mobile Games (US$ Million): Tunisia 2004 - 2014
Year
Tunisia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.13 4.50 4.90 5.35 5.91 6.49 7.08 7.67 8.30 8.98 9.71
1.30% 1.30% 1.30% 1.31% 1.31% 1.31% 1.32% 1.32% 1.32% 1.32% 1.33%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tunisia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,294
2.61 1.01 0.43 0.41 0.40 0.40 0.37 0.31 0.27 0.27 6.49
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
0.53 0.21 0.09 0.08 0.08 0.08 0.07 0.06 0.05 0.05 1.31
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.12
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.70
172
TURKEY Mobile Games (US$ Million): Turkey 2004 - 2014
Year
Turkey
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
36.71 39.71 42.95 46.58 51.14 55.85 60.56 65.31 70.27 75.57 81.28
11.52% 11.48% 11.44% 11.39% 11.35% 11.31% 11.27% 11.23% 11.19% 11.15% 11.10%
1.07% 1.06% 1.06% 1.05% 1.04% 1.03% 1.02% 1.01% 1.00% 1.00% 0.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Turkey: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
46 171 176 277 304 347 357 389 574 610 665 672 674 766 819
21.46 6.71 6.43 3.32 2.96 2.60 2.53 2.27 1.35 1.27 1.11 1.10 1.09 0.88 0.77 55.85
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
4.35 1.36 1.30 0.67 0.60 0.53 0.51 0.46 0.27 0.26 0.23 0.22 0.22 0.18 0.16 11.31
0.39 0.12 0.12 0.06 0.05 0.05 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.01 1.03
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.71
173
TURKMENISTAN Mobile Games (US$ Million): Turkmenistan 2004 - 2014
Year
Turkmenistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.50 2.73 2.99 3.27 3.63 4.00 4.37 4.76 5.16 5.60 6.08
0.78% 0.79% 0.79% 0.80% 0.81% 0.81% 0.81% 0.82% 0.82% 0.83% 0.83%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Turkmenistan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
399 760 919 1,240
2.19 0.89 0.62 0.30 4.00
54.82 22.18 15.43 7.58 100.00
0.44 0.18 0.12 0.06 0.81
0.04 0.02 0.01 0.01 0.07
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.72
UGANDA Mobile Games (US$ Million): Uganda 2004 - 2014
Year
Uganda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.70 1.84 2.00 2.18 2.41 2.64 2.88 3.12 3.37 3.64 3.93
0.53% 0.53% 0.53% 0.53% 0.53% 0.54% 0.54% 0.54% 0.54% 0.54% 0.54%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
174
Uganda: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
451 1,384 1,562 1,572 1,627 1,656 1,691 1,692
1.87 0.22 0.12 0.11 0.09 0.09 0.07 0.07 2.64
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
0.38 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.54
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.73
UZBEKISTAN Mobile Games (US$ Million): Uzbekistan 2004 - 2014
Year
Uzbekistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.21 3.53 3.88 4.27 4.77 5.28 5.81 6.35 6.93 7.55 8.24
1.01% 1.02% 1.03% 1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.13%
0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
175
Uzbekistan: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
402 935 1,211 1,229 1,352 1,404 1,431 1,447 1,470 1,471 1,519 1,524 1,532 1,561 1,577
2.18 0.59 0.32 0.31 0.24 0.21 0.19 0.18 0.16 0.16 0.14 0.13 0.13 0.12 0.11 0.11 5.28
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
0.44 0.12 0.07 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.07
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.74
WESTERN SAHARA Mobile Games (US$ Million): Western Sahara 2004 - 2014
Year
Western Sahara
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Western Sahara: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,028 2,073 2,074
0.00 0.00 0.00 0.01
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Semara Dakhla Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
6.75
176
YEMEN Mobile Games (US$ Million): Yemen 2004 - 2014
Year
Yemen
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.01 3.23 3.45 3.71 4.03 4.36 4.69 5.01 5.34 5.70 6.07
0.95% 0.93% 0.92% 0.91% 0.89% 0.88% 0.87% 0.86% 0.85% 0.84% 0.83%
0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Yemen: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
535 676 926 996 1,000 1,599 1,846 1,860
1.46 1.08 0.61 0.53 0.53 0.10 0.03 0.03 4.36
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
0.29 0.22 0.12 0.11 0.11 0.02 0.01 0.01 0.88
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.76
ZAMBIA Mobile Games (US$ Million): Zambia 2004 - 2014
Year
Zambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.86 0.93 1.01 1.11 1.22 1.34 1.46 1.58 1.70 1.84 1.99
0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
177
Zambia: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,093 1,368 1,402 1,620 1,622 1,631 1,672 1,778 1,788 1,816
0.41 0.22 0.21 0.09 0.09 0.09 0.08 0.05 0.04 0.04 1.34
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.27
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.77
ZIMBABWE Mobile Games (US$ Million): Zimbabwe 2004 - 2014
Year
Zimbabwe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.40 0.41 0.43 0.45 0.47 0.50 0.52 0.55 0.57 0.59 0.62
0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.09% 0.09% 0.09% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
The Middle East & Africa
178
Zimbabwe: Mobile Games in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,415 1,544 1,732 1,880 1,899 1,946 1,957 1,976 2,000 2,005 2,006 2,011
0.20 0.13 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.50
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
0.04 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
179
7 7.1
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS DISCLAIMERS & SAFE HARBOR
Summary Disclaimer. This publication ("Report") does not constitute legal, valuation, tax, or financial consulting advice. Nor is it a statement on the performance, management capability or future potential (good or bad) of the company(ies), industry(ies), product(s), region(s), city(ies) or country(ies) discussed. It is offered as an information service to clients, associates, and academicians. Those interested in specific guidance for legal, strategic, and/or financial or accounting matters should seek competent professional assistance from their own advisors. Information was furnished to Icon Group International, Inc. ("Icon Group"), and its subsidiaries, by its internal researchers and/or extracted from public filings, or sources available within the public domain, including other information providers (e.g. EDGAR filings, national organizations and international organizations). Icon Group does not promise or warrant that we will obtain information from any particular independent source. Published regularly by Icon Group, this and similar reports provide analysis on cities, countries, industries, and/or foreign and domestic companies which may or may not be publicly traded. Icon Group reports are used by various companies and persons including consulting firms, investment officers, pension fund managers, registered representatives, and other financial service professionals. Any commentary, observations or discussion by Icon Group about a country, city, region, industry or company does not constitute a recommendation to buy or sell company shares or make investment decisions. Further, the financial condition or outlook for each industry, city, country, or company may change after the date of the publication, and Icon Group does not warrant, promise or represent that it will provide report users with notice of that change, nor will Icon Group promise updates on the information presented. Safe Harbor for Forward-Looking Statements. Icon Group reports, including the present report, make numerous forward-looking statements which should be treated as such. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995, and similar local laws. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's, city's, country's or industry's actual results or outlook in future periods to differ materially from those forecasted. These risks and uncertainties include, among other things, product price volatility, exchange rate volatility, regulation volatility, product demand volatility, data inaccuracies, computer- or software-generated calculation inaccuracies, market competition, changes in management style, changes in corporate strategy, and risks inherent in international and corporate operations. Forward-looking statements can be identified in statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate,'' "estimate," "expect,'' "project,'' "intend,'' "plan,'' "feel", "think", "hear," "guess," "forecast," "believe," and other words and terms of similar meaning in connection with any discussion of future operating, economic or financial performance. This equally applies to all statements relating to an industry, city, country, region, economic variable or company financial situation. Icon Group recommends that the reader follow the advice of Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance, who has been quoted to say, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn't well known … Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." Similar recommendations apply to decisions relating to industry studies, product category studies, corporate strategies discussions and country evaluations. In the case of Icon Group reports, many factors can affect the actual outcome of the period discussed, including exchange rate volatility, changes in accounting standards, the lack of oversight or comparability in accounting standards, changes in economic conditions, changes in competition, changes in the global economy, changes in source data quality, changes in reported data quality, changes in methodology and similar factors. Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or econometric models that Icon Group believes to be reliable, we do not guarantee their accuracy, reliability, quality, and any such information, or resulting analyses, may be incomplete, rounded, inaccurate or condensed. All estimates included in this report are subject to change without notice. This report is for informational purposes only and is not
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intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer.
7.2
ICON GROUP INTERNATIONAL, AGREEMENT PROVISIONS
INC.
USER
Ownership. User agrees that Icon Group International, Inc. ("Icon Group") and its subsidiaries retain all rights, title and interests, including copyright and other proprietary rights, in this report and all material, including but not limited to text, images, and other multimedia data, provided or made available as part of this report ("Report"). Restrictions on Use. User agrees that it will not copy nor license, sell, transfer, make available or otherwise distribute the Report to any entity or person, except that User may (a) make available to its employees electronic copies of Report, (b) allow its employees to store, manipulate, and reformat Report, and (c) allow its employees to make paper copies of Report, provided that such electronic and paper copies are used solely internally and are not distributed to any third parties. In all cases the User agrees to fully inform and distribute to other internal users all discussions covering the methodology of this Report and the disclaimers and caveats associated with this Report. User shall use its best efforts to stop any unauthorized copying or distribution immediately after such unauthorized use becomes known. The provisions of this paragraph are for the benefit of Icon Group and its information resellers, each of which shall have the right to enforce its rights hereunder directly and on its own behalf. No Warranty. The Report is provided on an "AS IS" basis. ICON GROUP DISCLAIMS ANY AND ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE UNDER THIS AGREEMENT, THE REPORT. Icon Group makes no warranties regarding the completeness, accuracy or availability of the Report. Limitation of Liability. In no event shall Icon Group, its employees or its agent, resellers and distributors be liable to User or any other person or entity for any direct, indirect, special, exemplary, punitive, or consequential damages, including lost profits, based on breach of warranty, contract, negligence, strict liability or otherwise, arising from the use of the report or under this Agreement or any performance under this Agreement, whether or not they or it had any knowledge, actual or constructive, that such damages might be incurred. Indemnification. User shall indemnify and hold harmless Icon Group and its resellers, distributors and information providers against any claim, damages, loss, liability or expense arising out of User's use of the Report in any way contrary to this Agreement. © Icon Group International, Inc., 2008. All rights reserved. Any unauthorized use, duplication or disclosure is prohibited by law and will result in prosecution. Text, graphics, and HTML or other computer code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Permission is granted to quote small portions of this report with proper attribution. Media quotations with source attributions are encouraged. Reporters requesting additional information or editorial comments should contact Icon Group via email at
[email protected]. Sources: This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, and Icon Group International, Inc.
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END
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