68

12

2008

[email protected]

, 308 . +7(812) 363-1660 . +7 (812) 498-1956 email: [email protected] Trinity Solution LLC Internet/Design/SEO UK London 771 herrywoodlane Surrey, sm44hd Phone: +44 (020) 7193-9547

Copyright @ Trinity Solution LLC 2006-2008

2

....................................................................................................... 8 1

.................................................................................. 10

1.1

............................................................ 10

1.2

..................................................... 14

1.3

................................................................................................... 17

1.4

SEO (Search Engine Optimization)?.......................................................................... 22

1.5

.................................................. 24

2 2.1

............................................ 32 -

.......................................... 32

2.2

HTML ................................................................................................... 33

2.3

................ 36

2.4

.......................................................................... 37

2.5

...................................................... 38

2.6

...................................................................................... 41

2.7

...................................................... 41

3

...... 44

3.1

................................................................................................ 44

3.2

............................................................................................... 55

3.3

Rambler ............................................................................................. 61

3.4 .......................................................................................................... 65

4

............................................... 68

4.1 4.2 4.3

5

....................................................... 68 -

................................. 75 ............................................................................. 77

.............................................. 83

5.1

.................................................................................................. 83

5.2

................................................................................ 84

5.3

.......................................................................................................... 88

3

5.4

PDF-

.................................................................................................. 89

6 ............................................................................. 98 6.1

TITLE .............................................................................................................................................. 99

6.2

META-

................................................................................................................... 105

6.3

META-

............................................................................................................................... 109

6.4

........................................ 112

6.5

........................................................................................... 114

6.6 Adjacency&Proximity) .......................................................................................................................... 115 6.7

....................................................................................................... 116

6.8

............................................................................................................................. 116

6.9

.............................................................................................................................. 117

6.10

......................................................................................................................................... 119

6.11

-

6.12

............................................................................................................ 119 -

...................................................................................... 120

6.13

............................................................................................................ 120

6.14

................................................................................................................. 121

6.15

.......................................................................................................................... 122

6.16

.................................................................................................................. 122

6.17

............................................................................................................... 122

6.18

........................................................................................................................... 123

6.19

...................................................................................... 124

6.20

................................................................................ 125

6.21

.......................................................................................................... 128

6.22

.......................................................................................... 129

6.23

........................................................................................................ 129

6.24

............................................................................................... 130

6.25

............................................................................................................ 131

6.26

-

....................................................................................................... 133

6.27

.......................................................................................................................... 135

6.28

....................................... 136

4

6.29

Robots.txt

Robots Meta Tag ................................................................................................ 136

7

.............................................................. 139

7.1

Javascript

............................................................................ 139

7.2

.................................................................................................................. 139

7.3

...................................................................................................................... 139

7.4

................................................................................................ 140

7.5

....................................................................................................................... 141

7.6

.................................................................................................................. 141

7.7

......................................................................................................... 142

7.8

.................. 143

8 ........................................................................................ 146 8.1

................................................................................................ 149

8.2

........................................................................................................ 152

8.3

.............................................................................................. 154

8.4

wikipedia) ................................................................................................................ 164

8.5

............................................................................................. 164

8.6

............................................................................................................... 172

8.7

-

............................................................................................... 172

8.8

................................................................................... 173

8.9

..................................................................................... 173

8.10

........................................... 174

8.11

............................................................................................................ 176

8.12

............................................................................................. 183

8.13

.......................................................................................... 184

8.14

............................................................................ 187

8.15

....... 188

9 9.1

GOOGLE NEWS .......................... 192 -

Google News

192 9.2

Google-

............................................................................... 193

5

9.3

-

.............................................................................. 198

10

......................... 201

11

-

................................. 209

12 214 12.1

....................................................................... 214

12.2 ................................................................................................................................................... 218 12.3 221 12.4

....................................................................................................... 224

12.5

..................................................................................... 226

12.6

........................... 230

13

...... 240

13.1

..................................................................................... 245

13.2

........................................................................................ 259

13.3

.................................................................................. 264

14

........................ 272

15

......................................................... 281

15.1 15.1.1 15.1.2 15.1.3 15.1.4 15.1.5 15.2 15.2.1 15.2.2 15.2.3 15.2.4 15.2.5 15.2.6 15.2.7 15.2.8 15.2.9 15.2.10

........................................................... 281 .............................................................................................................. 281 ................................................................................................................. 281 ............................................................................... 282 ............................................................................................ 282 ............................................................................................... 283 ....................................................................................... 283 .................................................................................................. 283 ................................ 284 ................................................................................................... 284 ................................................................ 284 -per-click.............................................. 285 .......... 285 ...................................................................................................... 285 ......................................................................................... 285 .......................................................................................................... 285 ........................................................................................................... 286

16 SEO CHECKLIST) ................................................................................................. 287

6

17

) ...................................................... 297

16.1.

............................................................................................................ 297

17.1

....................................................................................................................................... 300

17.2

....................................................................................................................................... 301

17.3

....................................................................................................................................... 303

17.4

....................................................................................................................................... 304

17.5

5 ....................................................................................................................................... 306

17.6

....................................................................................................................................... 306

17.7

....................................................................................................................................... 306

17.8

....................................................................................................................................... 306

17.9

....................................................................................................................................... 307

17.10

..................................................................................................................................... 307

17.11

..................................................................................................................................... 307

17.12

..................................................................................................................................... 307

17.13

..................................................................................................................................... 308

17.14

..................................................................................................................................... 308

17.15

..................................................................................................................................... 308

17.16

..................................................................................................................................... 308

17.17

..................................................................................................................................... 308

17.18

..................................................................................................................................... 309

17.19

..................................................................................................................................... 310

17.20

..................................................................................................................................... 310

17.21

..................................................................................................................................... 310

17.22

..................................................................................................................................... 310

17.23

..................................................................................................................................... 311

17.24

24 ..................................................................................................................................... 311

17.25

..................................................................................................................................... 311

17.26

..................................................................................................................................... 311

17.27

..................................................................................................................................... 312

17.28

..................................................................................................................................... 312

7

............................................................................................. 314

8

SEO -

-

-

Webprojects.Ru -

-

400

2000 3000

-

Searchengines.Ru (forum.searchengines.ru)

,

-

9

PROMOpark (http://www.seo-study.ru/project-news/promopark-coupon/). SEO (http://www.seostudy.ru/seo-software/seo-software-promo/). Self Study SEO (http://www.seonews.ru/article/.publication/380/) SEONews.ru. -

www.seo-study.ru e-mail [email protected] 363-1660

10

1 1.1

-

Search engine results engine -

Crawler -

Indexer

Database

11

-

www.yandex.ru www.rambler.ru www.google.ru

2000 -

-10

-

www.yandex.ru

12

-

-

[Arasu, Cho, Garcia-Molina et al

2001].

-

-

13

-

(www.dmoz.org

http://yaca.yandex.ru.

-

www.rbc.ru

14

1.2

-

15

-

www.rbc.ru.

-

-

-

-

-

16

-

-

17

1.3

-

-

18

-

-

URL).

-

19

-

-

-

-

-

-

20

-

-

-

21

-

http://www.mycompany.ru/blue-widgets.html http://www.mycompany.ru/products/webcatalog/widgets/blue/spec~series9.html

-

22

1.4

SEO (Search Engine Optimization)?

SEO

-

-

-

-

-

-

23

% 59 % % % % -

% %

-

%

-

24

-

-Per-Click

1.5

1997 -

-

HTML-

25

-

the-

26

www.go.com

Google 2000 70

%

27

http://google.com/webmasters/sitemaps/siteoverview http://www.google.com/webmasters/sitemaps/docs/en/about.html. Google Analytics Google Analytics (analytics.google.com)

http://www.google.com/analytics/sign_up.html.

http://pages.google.com

www.gmail.com

http://pages.google.com/-/about.html.

) SEO-

28

-

SEO

-

(

.

29

-

-

.

30

-

http://www.digg.com, http://www.news2.ru, http://www.toodoo.ru, http://www.hotru.net, http://www.electrovesti.com

-10

www.digg.com

-

31

-

(http://labs.google.com

32

2

2.1

-

-

-

-

33

2.2

HTML -

-

1. 2.

-

(validator): http://validator.w3.org/

34

35

-

( )



DOCTYPE http://www.alistapart.com/articles/doctype/

36

2.3

METAMETA-

(*)

Adjacency&Proximity) ( + )

-

) Cascading Stuly Sheets (CSS) ( + )

) )

)

)

37

-

2.4

-

38

site.com/dir1/dir2/dir3/page.htm);

2.5

39

-

-

-

-

40

Google. 12345678910-

1234-

6%

-

41

2.6

WebGoogle, Yahoo, Yandex, Rambler, Aport

Open Directory http://dmoz.org

http://www.ru

Yahoo (http://www.yahoo.com) Search (http://search.msn.com), Yahoo

2.7

1. Yahoo (http://www.yahoo.com) Open Directory (http://dmoz.org) About.com/Sprinks (http://www.about.com) AOL ( http://search.aol.com) Looksmart (http://www.looksmart.com) MSN Search (http://search.msn.com)

- http://www.au.ru Aport Russia on the Net - http://www.ru

- http://www.stars.ru

MSN

42

1000 Stars, Rambler Top 100. - http://www.data.ru/

List.Ru - http://www.list.ru/ ListS -

2.

HitWise

2007 85,7

Google 65,0% Yahoo! 20,73% MSN 8,46% Ask 3,69% 2,12%

Yandex 48,71% Google.ru 21,8% Rambler 17,21% Mail 5,27% Aport 0,56% WebAlta 0,1% 6,35%

http://www.seo-study.ru/project-news/seo-directories/

www.google.ru

-

http://www.high-search-engine-ranking.com/List_of_Regional_Search_Engines.htm http://www.isedb.com/html/Web_Directories/Local_and_Regional_Directories/

43

-90

44

3 3.1

Google

HTML, SHTML, PDF, ASP, JSP, PHP, XML, CFM, DOC, XLS, PPT, RTF, WKS,

Google

http://www.google.com/addurl/ -2

Google

, DMOZ (www.dmoz.org). -

45

-

crawl2.googlebot.com crawl3.googlebot.com Google

350

Google

-

46

le.

. Google PageRank (PR).

www.kremlin.ru www.narod.ru/~myhomepage.html,

Google PR

Goo

47

-

(http://toolbar.google.com),

1-10 10-100 100-1000 1000-10.000 ...

1 2 3 4 ...

48

1.

4-5 6 7 -

2.

-7,

http://www.iwebtool.com/

PR

49

k/Local Rank)

-

-

Hilltop

50

-

Sandbox -

-

-

-

000

51

Sandbox? -

1.

-

2. 3.

-

-

-

-

52

SandBox, -

-

53

-

TITLE. TITLE-

100

TITLE-

TITLE-

-

TITLETITLE-

TITLE TITLE-

HTML-

HTMLHTMLHTML-

TITLE-

TITLE-

Web-

TITLE TITLESEO

TITLE-

TITLE-

WWW, -

-

,

101

-

SEO TITLE ,

Title

TitleTitle-

MS Excel

TITLE-

META-

102

<TITLE>

-

TITLE-

-

-

-

-

-

103

-

Title-

Title<TITLE>

-



TitleTitleTITLE, META, %, &, *, ?.

1. 1, 2, 3, 4, 5, 6, 7, 8, 9, 0 -

2. a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z 3.

104

-

-

-

,

about, above, according, across, actually, ad, adj, ae, af, after, afterwards, ag, again, against, ai, al, all, almost, alone, along, already, also, although, always, am, among, amongst, an, and, another, any, anyhow, anyone, anything, anywhere, ao, aq, ar, are, aren, aren't, around, arpa, as, at, au, aw, az ba, bb, bd, be, became, because, become, becomes, becoming, been, before, beforehand, begin, beginning, behind, being, below, beside, besides, between, beyond, bf, bg, bh, bi, billion, bj, bm, bn, bo, both, br, bs, bt, but, buy, bv, bw, by, bz ca, can, can't, cannot, caption, cc, cd, cf, cg, ch, ci, ck, cl, click, cm, cn, co, co., com, copy, could, couldn, couldn't, cr, cs, cu, cv, cx, cy, cz de, did, didn, didn't, dj, dk, dm, do, does, doesn, doesn't, don, don't, down, during, dz each, ec, edu, ee, eg, eh, eight, eighty, either, else, elsewhere, end, ending, enough, er, es, et, etc, even, ever, every, everyone, everything, everywhere, except few, fi, fifty, find, first, five, fj, fk, fm, fo, for, former, formerly, forty, found, four, fr, free, from, further, fx ga, gb, gd, ge, get, gf, gg, gh, gi, gl, gm, gmt, gn, go, gov, gp, gq, gr, gs, gt, gu, gw, gy had, has, hasn, hasn't, have, haven, haven't, he, he'd, he'll, he's, help, hence, her, here, here's, hereafter, hereby, herein, hereupon, hers, herself, him, himself, his, hk, hm, hn, home, homepage, how, however, hr, ht, htm, html, http, hu, hundred i'd, i'll, i'm, i've, i.e., id, ie, if, ii, il, im, in, inc, inc., indeed, information, instead, int, into, io, iq, ir, is, isn, isn't, it, it's, its, itself je, jm, jo, join, jp ke, kg, kh, ki, km, kn, koo, kp, kr, kw, ky, kz la, last, later, latter, lb, lc, least, less, let, let's, li, like, likely, lk, ll, lr, ls, lt, ltd, lu, lv, ly ma, made, make, makes, many, maybe, mc, md, me, meantime, meanwhile, mg, mh, microsoft, might, mil, million, miss, mk, ml, mm, mn, mo, more, moreover, most, mostly, mp, mq, mr, mrs, ms, msie, mt, mu, much, must, mv, mw, mx, my, myself, mz

105

na, namely, nc, ne, neither, net, netscape, never, nevertheless, new, next, nf, ng, ni, nine, ninety, nl, no, nobody, none, nonetheless, noone, nor, not, nothing, now, nowhere, np, nr, nu, null, nz of, off, often, om, on, once, one, one's, only, onto, or, org, other, others, otherwise, our, ours, ourselves, out, over, overall, own pa, page, pe, per, perhaps, pf, pg, ph, pk, pl, pm, pn, pr, pt, pw, re, recent, recently, reserved, ring, ro, ru, rw sa, same, sb, sc, sd, se, seem, seemed, seeming, seems, seven, seventy, several, sg, sh, she, she'd, she'll, she's, should, shouldn, shouldn't, si, since, site, six, sixty, sj, sk, sl, sm, sn, so, some, somehow, someone, something, sometime, sometimes, somewhere, sr, st, still, stop, su, such, sv, sy, sz taking, tc, td, ten, text, tf, tg, test, th, than, that, that'll, that's, the, their, them, themselves, then, thence, there, there'll, there's, thereafter, thereby, therefore, therein, thereupon, these, they, they'd, they'll, they're, they've, thirty, this, those, though, thousand, three, through, throughout, thru, thus, tj, tk, tm, tn, to, together, too, toward, towards, tp, tr, trillion, tt, tv, tw, twenty, two, tz ua, ug, uk, um, under, unless, unlike, unlikely, until, up, upon, us, use, used, using, uy, uz va, vc, ve, very, vg, vi, via, vn, vu was, wasn, wasn't, we, we'd, we'll, we're, we've, web, webpage, website, welcome, well, were, weren, weren't, wf, what, what'll, what's, whatever, when, whence, whenever, where, whereafter, whereas, whereby, wherein, whereupon, wherever, whether, which, while, whither, who, who'd, who'll, who's, whoever, whole, whom, whomever, whose, why, will, with, within, without, won, won't, would, wouldn, wouldn't, ws, www ye, yes, yet, you, you'd, you'll, you're, you've, your, yours, yourself, yourselves, yt, yu za, zm, zr

6.2 META-

-

META-

106

META-

META-

META-

META-

HTML-

HTML-

:

<meta name="Description" content=" "> -

-

.

-

-

-

-

-

107

SEO www.seo-buster.ru

-

<META name

description content

Moscow Florists >

META-

TITLE.

108 META-

META-

Meta description MetaMETA-

META-

<META name

description content > METADanny Sullivan META-

HTML

META-

-

META-

-

-

online-

-

!

109 META<META name -

description content online-

-

> META-

-

-

web-

TITLE-

TITLE

META-

HTML-

META-

TITLEMETA-

TITLE-

META-

TITLE META-

6.3 METAHTML-

META<META name

HTMLkeywords content

110

webMETA-

-

.

-

-

-

META-

META-

,

-

METAMETA-

<META name

keywords

content

,

-

META-

-

111

Title-

METAMETATitle

META-

META<META name -

keywords content

META-

<META name

keywords content

-

-

112

6.4 (keyword density)

, -

SEO

,

TITLE-

-

-

-

-

-

.

113

114

6.5 -

115

-

.

,

,

JavaScript

HTML-

,

6.6 Adjacency&Proximity)

-

116

6.7

HTML -

:

,

,

,

,

, and

. ,

-

h1>


-

align center

H1, H2 font face

h2>

(

).

Arial size=3>

H1, H2, H3...H6 H1-H6


H1> H2> H3>

http://www.w3.org/MarkUp/Guide.

6.8 H1-H6

117

HTML

-

. .

: href='seo-course.html

a>

6.9

MBA, SEO, GAAP www.mba-outline.com, www.seo-study.ru, www.gaap-russia.com

2)

.

SEO

SEO Study SEO www.seo-study.ru

www.seo-study.ru www.seo-study.ru

SEO

118

www.site.ru/directory) (www.site.ru/file.html)

URL

.

, -

?, &, +, and, =.

http://yoursite.ru/index.php?item=muumuu&color=blue&size=large URL

http://yoursite.ru/muumuu/blue/large

http://yoursite.ru/m/b/l , URL.

-

URL

mod_rewrite.

URL. Google

119 ,

.

6.10

,

white-wine.ru

.

red-wine.ru

6.11

-

IPIPIP-

. IP

-

.

. IP . IP -

.

IP

IP-

120

6.12

Flash, Splash,

GIF

. . JavaScript

JavaScript .

Pop Up

6.13 Altimage alt attributes altaltAlt Alt

IMG

Alt

HTML-



width=123

Alt Alt

AltAlt-

HighRanking.com,

-

Google

Alt-

121

-

-

6.14

Google

Moscow florist

.

Alt-

Alt-

link

titles

a href wedding- bouquet.html title a> link titles link title link title SEO

122

6.15

Google

html-

Google

title-

SEO -1000

6.16

6.17 Hidden

spamdexing)

123 HTML-

:



. html

<select name="newlocation" size="1">

Perl,

JavaScript.

6.18 JavaScript SEO. -

SEO-

.

JavaScript "txt js: <script language="JavaScript" type="text/javascript">

<script language="JavaScript" src= your-file.js ty pe="text/javascri pt">

JavaScript. "js".

124 . .

6.19 CSS) webCSS

Cascading Style Sheets (CSS)

-

.

CSS

. CSS JavaScript CSS "txt CSS-

css".



125

6.20 -

URL?

http://www.site.ru/product.asp?productid=2 URL Active Server Pages (.asp); Cold Fusion Pages (.cfm); Java Server Pages (.jsp); Hypertext PreProcessor (.php).

URL URL ( query string ). URL

product.asp

&

$

%).

http://www.site.ru/product.asp?productid=2) URL

(&): http://www.site.ru/product.asp?productid=2&producttype=large URL

product.asp large

URL URL

URL

126 -

URL URL.

IDID-

URL -

, ID-

URL ID-

ID-

:

http://www.yoursite.ru/shop.cgi?id=dkom2354kle03i

URL: http://www.yoursite.ru/shop.cgi?id=hj545jkf93jf4k

URL

URL

IDcookies

,

127

Google)

URL

web-

URL

-

URL

Robots Exclusion Protocol (

Robots.txt).

content negotiation ).

MIME

-

-

URL

ASP: http://www.asp101.com/articles/wayne/extendingnames; Apache: http://www.apache.org/docs/mod/mod_rewrite.html; IIS: http://www.seoconsultants.com/windows/isapi.

128

6.21 -

www.site.ru/level1/level2/page.htm.

URL

URL: http://www.yoursite.ru/content/articles/2006/12/page.html

1

2

http://www.yoursite.ru/

content/

3 articles/

4 2007/

5 09/

6 page.html

-

129

6.22 jpg, .gif),

-

HTML-

JavaScript JavaScript.

Alt IMG-

6.23

Alt IMGJavaScript

CGI-

130

JavaScript Alt ,

6.24

131

Title-

6.25

META-

(sitemap)

-

.

132

-

101k HTML. ,

, 101k,

.

101k, ,

133

6.26

-

Flash Macromedia Flash-

splash-

SEO Heather Lloyd-Martin Flash

-

-

Flash FlashFlash splash-

Heather Flash

Title-

META-

webFlash

SplashSplash Flash-

134

Splashsniffer code Flash-

Title(Splash FlashShari Thurow Splash-

SplashSplash-

Splash

Flash Flash Flash

Flash

135 -

Flash-

FlashFlash(HTML) HTMLsplash-

Flash-

Flash

FlashRambler

Google

Flash Flash-

Flash web-

6.27

Flash; DHTML; JavaScript;

Vincent Flanders webhttp://www.petfriends.com/home.html (

http://www.helioscoffee.com ( http://www.nacd.org (

Flash-

SplashFlanders META-

136

6.28

catalog7.htm jewelry.htm

photo43.jpg

gold-

gold-chain.jpg

MBA, SEO, GAAP

www.site.ru/seotest.htm

6.29 Robots.txt

www.site.ru/seo-test.htm.

Robots Meta Tag

Robots Exclusion Protocol

Robots.txt)

. ,

.

,

. 800x600 .

-

-

cgi-bin

1024x768.

137

. ,

.

robots.txt . . robots.txt

,

Robots.txt

www.site.ru/robots.txt

,

,

,

robots.txt ? User-agent: * Disallow: /

Disallow cgi-bin.

Robots.txt

: User-agent: * Disallow: /cgi-bin/ Google Webmaster Tools - http://www.google.com/webmasters/sitemaps

138 ROBOTS robots.txt

ROBOTS ROBOTS.

ROBOTS. robots.txt ROBOTS <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"> HEAD

139

7 7.1

Javascript

Javascript-

7.2

Anchor-


img src

file.jpg alt

a>

7.3





-

PR (PageRank).

140

PageRank Javascript)

http://www.seo-study.ru HTML
http://www.seo-study.ru URL

URL (Uniform Resource Locator) Anchor

7.4

-

a> Anchor

141

7.5 web-

web-

7.6 web-

142

7.7

.

-

1. 2. 3.

143

D D.

Internet

7.8

-

-

144

, .

-

.

.

. -

.

145 Run-of-the-Site Links

)

.

http://your-site.ru http://your-site.ru/ http://your-site.ru/index.html http://www.your-site.ru http://www.your-site.ru/ http://www.your-site.ru/index.html ...

URL

URL,

nofollow

rel

nofollow

nofollow Google.

Yandex Google Yandex.

,

-

-

.

146

8

. -

.

,

-

*

147 *

-

*

-

* -

Yandex

Google

Yahoo.

Yahoo.ru

: linkdomain:www.seo-study.ru -site:www.seo-study.ru

.

.

148

web-

SEO

-

.

.

149

:

. Google .

Traffic Details

Page Views.

Alexa Alexa .

.

8.1

under construction

Robots.txt

META-

(

1. URL 2. URL

150 3. 4. 5. 6. 7. 8. E-mail

-

-mail

9. -mail

Word Title-

META.

1. www.funkyflorist.ru ( 2. www.funkyflorist.ru/page1.htm, www.funkyflorist.ru/page2.htm 3. 4. -

.

Online5.

-

6.

-

7. 8. 9.

1.

2. 3. -

,

151 4. 5.

6. 7.

ODP

Yahoo

Neva VIP Adventures

152 !

Neva VIP Adventures

-

Yazzle, SEmonitor

PagePromoter .

Open

Directory.

DMOZ

(www.dmoz.org)

DMOZ DMOZ Google

DMOZ 1. 2. 3. 4. 5. 6. 7.

. Open Directory Public Forum (http://resourcezone.com).

8. 9.

DMOZ

8.2 Web log"

Google

153

-

-

-

Blog-City: www.blog-city.com. , .

html Blog Drive: www.blogdrive.com. Blogspot:

www.blogger.com .

-

,

html

TBlog: www.tblog.com Xanga: www.xanga.com.

.

-

154

-

-

Ping Trackback

-

RSS

8.3 -

155

-

-

-

-

-

-

-

-

1.

-

156

2. -

-

-

Free-lance.ru

-

SEO:

.

157

-

-

-

20%

158

.

.

-

-

159

-

,

.

Google Alerts http://www.google.com/alerts

-

160

1.

2.

3.

-

-

1.

2.

-

161 -

1.

-

2.

-

-

3.

-

4.

5. -

-

-

-

162

-

-50

1.

163 2. -

3. -

-

-

-

-

-

164

8.4

wikipedia)

-

wikipedia.org

, Page Rank Wiki

PR Wiki

-

http://ru.wikipedia.org/

8.5

-

eee pc

165 BobrDobr.ru

news2.ru

166 vkontakte.ru

com

167

-

-

168

-

-

- Linux Ubuntu, KDE and Debian. - Apple

- AJAX , Web 2.0, Firefox

-

-

-

-

http://digg.com/search/

-

169

-

-

-

170

-

-

-

-

-

-

2008

SEO:

- News2.ru - habrahabr.ru - Memori.ru; - Mister-wong.ru;

171 - Bobrdobr.ru; - Bookmark.searchengines.ru; - 100zakladok.ru; - Links.i.ua; - Vaau.ru; - Myscoop.ru; - Rumarkz.ru; - Linkstore.ru; - Smi2.ru; - Korica.info; - Zanachka.com. : -

-

Metafilter Digg IndianPad Mixx Searchles Bringr SearchAllInOne Propeller PlugIM BlogMarks Kinja FeedMarker Business-Planet ContentPop I89 NewsWeight MarkTD JumpTags Linkatopia SocialLogs -

172

8.6

. .

8.7

-

Google News, http://www.press-release.ru -

http://www.massmediadistribution.com/ http://www.pressroom.ru/ http://www.prbaikal.ru/add-press-release-articles http://www.blogsaitov.ru/ http://www.spbhome.ru/go/press_release/accomodation.shtml http://www.dpgazeta.ru/press_release_print?dp=d325243e8989278bce05ce25744ee8e9 http://www.press-reliz.ru/ http://www.spbhome.ru/go/press_release/accomodation.shtml http://www.ufs.com.ua/reclama/#press http://www.fontanka.ru/165063 http://www.seminarinfo.ru/ads/ http://msk.vlasti.net/index.php?Screen=blog&action=new

173

8.8 -

"copyright 2005

copyright 2002, copyright 2003

PageRank

8.9

run-of-site .

(Google PageRank

174 3

PageRank

PageRank PageRank

,

-

-

-

-

www.yandex.ru

-

.

Google

. PageRank

8.10 -

WordPress.org PageRank

9?

, WordPress

WordPress

. ,

WordPress, .

-

175

. . ?

176

8.11

-

-

1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111

Hotmail.com hotmail.com,

e-mail http://www.hotmail.com

177

hotmail.com.

e-mail

pro "

-" (http://www.wilsonweb.com/wmta/basic-principles.htm

-

e-mail -

-

2.

e-mail,

http://www.hotmail.com e-mail

-

http://www.mail.ru .

178

Hotmail

"Netscape Now"

-

Netscape. -

e-mail

-

-

e-mail .

-

-

1.

-

179

1.

Ozon.ru (http://www.ozon.ru).

2.

3.

4.

5.

6.

HTMLmail

Geocities (http://www.geocities.com)

E-mail

E-mail

-

Geocities. eGroups (http://www.egroups.com)

eGroups. ICQ (http://www.icq.com)

email

e-

180 (http://cards.yandex.ru/) ,

,

e-mail, .

-

-

-

-

-

-

-

e-mail. -

e-mail

181

e-mail Hotmail,

e-mail.

182

183

8.12

$ $

-

.

-

-

mail.ru.

184

8.13

1. 2. 3. 4. 5. 6.

.

.

-

-

HTMLwww.your-site.ru, www.their-site.ru.

HTML

Javascript



185

nofollow

:





-

.

http://www.searchengineguide.com Robert Clough

true;"

186

[

],

[

]

[URL

].

[URL ]

META-

[ [

[ ] [ ] [ [ ] [Email]

URL]

].

]

!

,

187

Yandex

Google.

-

2.

3.

PR=0. Google

4.

,

8.14

188

-

-

TrustRank, LocalRank, HITS

.

8.15

Yandex -

Yandex.

-

PR (PR .

189

-

Yandex, DMOZ (reciprocal links)

-

-

?

(links.html),

-

-

.

-

190

. sidebar),

-

-

". -

Google PageRank

-

191

-

Article-

Google

20% 20% 20% 80% %-

1. 2. 3.

-

192

9 -

Google

News 9.1

Google News -

-

1.

2. -

-

-

9.2

Googlegle?

-

URL-

-

http://www.seo-study.ru/news/news-article42.html

-

http://www.seo-study.ru/news/news-article2007.html

http://www.seo-study.ru/news/news-article123.html

, , (

-

http://www.seonews.ru/news/.info_news/3302/ http://www.searchengines.ru/articles/006848.html http://telnews.ru/Nadezhda_Balovsyak/c40342 http://www.bloggingstocks.com/2007/05/18/google-yahooclick-fraud-range-set-at-10-to-15/ http://www.toptechnews.com/news/Fair-Isaac-StudyExamines-Click-Fraud/story.xhtml?story_id=102009DGTB5U

193

-

194

-

http:// www.seo-study.ru /novembernews.html ... ... http://www.seo-study.ru/decembernews.html

-

http:// www.seo-study.ru /news/

-

URL.

Anchor

-

HTML-

-

title

text

UTF-8 -

W3C Markup Validation Service -

195

-

196

-

BigStockPhoto.com (

Google News Image Search Google).

-

-

-

-

Google-

https://www.google.com/support/news_pub/bin/request.py .

197

-

198

.

-

9.3

-

Google News. -

-

-

-

199 News

-

-

.

. -

http://partner.news.yandex.ru

.

-

-

-

1. KB). 2. 3.

(70 KB),

-

-

(54 KB).

200

201 -

.

WordPress -

Wordpress http://www.seo-study.ru/seo-tool/wordpress-

plugin-yandex-export/

10

.

.

-

-

-

Meta Keywords

-

-

-

202

Google s Site-Related Keywords Tool

203

Yahoo.ru

.

Yahoo Google, Yandex Yahoo

Yahoo SEO

-

Kremlin.ru

(http://www.kremlin.ru) Yahoo: link:http://www.kremlin.ru

-

site

link:http://www.kremlin.ru site:kremlin.ru

-

-

204

linkdomain:www.kremlin.ru

linkdomain:www.kremlin.ru site:kremlin.ru

.

(link:http://www.kremlin.ru site:kremlin.ru),

linkdomain:www.kremlin.ru

site:kremlin.ru), -

55300-24000=31000 31000/55300=56%

-

edu

linkdomain Kremlin.ru:

-

205 linkdomain:www.kremlin.ru site:.edu edu

gov .museum, .aero, .int, and .jobs. -

Yahoo

DMOZ:

linkdomain:www.kremlin.ru site:dir.yahoo.com linkdomain:www.kremlin.ru site:dmoz.org site:dir.yahoo.com Kremlin.ru . Google Yahoo, Google

inanchor

Google

Google: inanchor:"

"

Kremlin.ru

Google's allinanchor: allinanchor:"

"

Google

206

intitle:"

"

intextcommand Google Google intext:"

"

intitle:"

" inanchor

" intext

"

-

inanchor:" intitle:

" inanchor: intext

intitle:" " intext:

"

207

Google : https://www.nic.ru/whois/

Kremlin.ru

1998

-

Wayback http://www.archive.org/web/web.php -

Kremlin.ru Kremlin.ru Wayback

-

http://www.linkvendor.com/seo-tools/domains-from-ip.html IP IP

208

IP president.kremlin.ru Kremlin.ru Kremlin.ru Kremlin.ru -

Kremlin.ru www.kremlin.ru, www.utkin.ru

-

11

209

Yandex -

Google ,

?

.

,

,

,

.

X .

Altavista

,

-

210

,

,

. . .

.

-

,

,

. . . .

, .

, .

. .

. :

.

<META Name="description" Content=" "> <META Name="keywords" Content=" ">






B> " "

" "

255

JavaScript.

:

<SCRIPT language="JavaScript1.1 "> document.location='http://www.domain.ru'

URL

JavaScript

-

META-

spider .htaccess.

www.site.ru

http://site.ru

PageRank; www.google.com, www.gooogle.com, www.goooogle.com

256

http://domain.ru

http://www.domain.ru

www

http://www.domain.ru/ http://www.domain.ru/index.html

.htaccess RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} !^www\.domain\.ru$ RewriteRule ^(.*)$ http://www.domain.ru/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /(([^/]+/)*)index\.html\ HTTP/ RewriteRule index\.html$ http://www.domain.ru/%1 [R=301,L] : http://domain.ru/

: http://www.domain.ru/ http://www.domain.ru/index.html

: http://www.domain.ru/

CSS

CSS. CSS

-

257

---comment line -- >

:



.

ASCII

. -

: !"#$%&'()*+,-./0123456789:;<=>?@ AB C D E FG HI JKLabcdefg... .

.

. -A -

-

"A-1"

SEO

258

. <TITLE .

.

. . SEO . .

.

. Google : http://www.google.com/webmasters/guidelines.html). SEO. . Google .

259

.

.

SEO

JavaScript.

-

SEO

.

13.2 SEO .

.

URL . Google .

260

IP IP Delivery,

IPInternet Protocol. IPdial-up,

IPISP

IP. IPSEO

IP.

-

SEO:

JavaScript

SE

IP Delivery

:

IPSEO . , IP. IP.

261

SEO-

IP Delivery

JavaScript

IP Delivery

IP-

IP-

IPcloaked) IP-

<META NAME="robots" CONTENT="noarchive"> Google: <META NAME="GOOGLEBOT" CONTENT="NOARCHIVE">

262

no-cacheFood Script (http://www.ipdelivery.com) , 2-

.

!"

URL

DHTMLDHTML

HTML ("Dynamic HTML"). CSS

(cascading

style

sheets

JavaScript

DHTML

CSS CSS

CSS

{font-family: Arial, Helvetica, sans-serif; width:97%; font-size: 10pt; overflow: hidden; color: #000000; margin: 0px;}. overflow:hidden" CSS h

263

?

-

"

Free-For-All link page", FFA

<noframes>

<noscript>

<noframes> and <noscript>

.

noframes

<SCRIPT LANGUAGE="javascript" SRC="http://www.spamsite.ru/counter.js" TYPE="text/javascript">

13.3

,

,

-

. -

-

Google

-

265

mini-net

-

1. 2.

mini-net

out in the open),

mini-net stealth).

mini-net

mini-net

Google Google

266

mini-net

Jupiter Media:

http://www.jupitermedia.com http://www.jupiterweb.com, http://www.jupiterimages.com, http://www.jupiterresearch.com, http://www.jupiterevents.com. -

mini-net

mini-net mini-net

-

URL-

http://www.rubberboots-online.ru http://www. rubberboots-tech.ru http://www. rubberboots-reports.ru http://www. rubberboots -forum.ru http://www. rubberboots-faqs.ru

267

. -

IPIP-

IP. 255.255.255.YYY

Y-

255.255.XXX.YYY

X-

C

255.XXX.XXX.YYY

X-

B

XXX.XXX.XXX.YYY X-

A

-

mini-net.

http://www.domaintools.com.

http://www.authoritydomains.com.

268

-

. Registrant: domain: WHOISCHECK.RU type: CORPORATE nserver: ns1.DOMAIN. nserver: ns2.DOMAIN. state: REGISTERED, DELEGATED person: phone: e-mail: EMAIL registrar: RUCENTER-REG-RIPN created: 2002.05.28 paid-till: 2004.05.28

Registrant: domain: WHOISCHECK.RU type: CORPORATE nserver: ns1.bizclub.ru. nserver: ns2.bizclub.ru. state: REGISTERED, DELEGATED person: SERGEY S ABRAMYAN phone: +7 812 9674605 e-mail: registrar: RUCENTER-REG-RIPN created: 2002.05.28 paid-till: 2004.05.28

Administrative Contact:

Administrative Contact:

-

-

Technical Contact: Technical Contact: -

RU http://www.whoischeck.ru/ COM, NET http://www.godaddy.com

Google

. -

Godaddy.com

http://www.moniker.com.

269

IPIP-

IP-

IPhttp://www.domaintools.com/reverse-ip

IP (

IPIP-

DOS

ping yourdomain.com

IP IPping

www.seo-study.ru 72.232.222.138 http://dns-tools.domaintools.com

mini-net

270

http://www.rubberboots-online.ru

-

.

IP-

mininet , -

mini-net

mini-net

mini-net

271

mini-net mini-net mini-net

JupiterMedia mini-net. , , Page Rank ,

272

14

-

273

- PriceRitePhoto.com.

- Atlas OnePoint.

-mail

Atlas OnePoint

-

274

-

-

-

275

-

.

-

276

-

-

-

-

-

-

-

-

-

277

-

278

PPC

-

-

-

-

Technorati, Google Blog Search, blogs.yandex.ru

.

279

-

-

http://www.google.com/reader/

seo-study.ru

http://feeds.technorati.com/search/seo-study.ru

http://blogsearch.google.com/blogsearch_feeds?q=seo-study.ru http://www.blogpulse.com/rss?query= seo-study.ru http://rss.sphere.com/rss?q=seo-study.ru

280

Google Alerts

Web. Google Blog. Google Groups.

News , Blog

Groups

281

15 15.1

1. 2. 3. 4. 5.

.

15.1.1

15.1.2

CNStats.com ClickTracks; Summary; Urchin; DeepMetrix.

;

282

15.1.3

15.1.4

online, ROI

SEO-

SEO-

ROI-

Future Now (http://www.futurenowinc.com

-

http://www.futurenowinc.com/futurenowincfocus.htm http://www.futurenowinc.com/ccrcalculater.

283

15.1.5

15.2

HTML-

15.2.1

Business to Business (B2B

)

284

15.2.2

-

-

15.2.3

15.2.4

pay-per-click-

285

15.2.5 click-

-per-

pay-per-click-

PPC-

15.2.6

15.2.7

15.2.8

online

15.2.9

pay-perclick-

286

15.2.10

-

287

16 (SEO Checklist)

1.

. -

-

http://wordstat.yandex.ru -

seo tools, seo tools

TITLE SEO

-

288

private

: seo-study.ru

Session IDs and ID variables : your-domain.com/webmaster-tools/ : your-domain.com/free-webmaster-tools-to-check-your-website/

4: your-domain.com/webmaster-tools.html

title> TITLE

-

289

H1, H

H H H

H

strong>
i

META DESCRIPTION meta description description

META KEYWORDS -12

body>)
ALT ALT (ALT 4.

290

-

5.

PR

6.

-

-

-

Anchor-

291

-

-

-

edu.ru

ript/Flash

Flash. `

292

o

TITLE

o o o

H

o -

-

293

seo-study.ru/articles.php?view=287

h, \

8

SEO Checklist)

o o o .

o

9. IP-

`10

-

294

295

-

-

-

-

-

-

296

.

-

JavaScript

js

css

-

doorway" PageRank

.

,

. A HREF>

-

297

,

17

-

-

-$10000

16.1. 1.

. 2.

3.

Google 4. 5. News2.ru, Bobrdobr.ru, Memori.ru :

,

-

298

6.

SubmitYourArticle

Ezine Articles GoArticles Article Dashboard Buzzle Article City Idea Marketers Article Alley Article Dashboard Article Gold Amazines

Blogs.yandex.ru Iblogger.ru Blogmir.net Blogdir.ru

Rusarticles.com, bnbs.ru, kata-log.ru.

PRWeb, -

10 .

-

299

Blog Catalog Eatonweb

$34,99

Blog Flux Best of the Web Blogs

$39,95

GetBlogs Globe of Blogs

7.

Web 2.0 Web 2.0. 8. , 1

1

Trackback

HTT

XML-

Pingback.

-

17.1

: Moikrug.ru Vkontakte.ru Vspomni.ru News2.ru Smi2.ru Memori.ru

LinkedIn Digg del.icio.us StumbleUpon Reddit Propeller BlinkList Mixx

300

-

301

catalogr.ru. Squidoo

HubPages

-

17.2 : -

-

http://www.ucheba.ru/index.php?area=statics&id=971 http://inthepress.ru/add http://www.pressroom.ru http://www.prtime.ru/addnews.html http://www.linksfarm.ru/adv.html http://www.searchengines.ru/press-releases/pr.html http://www.abnews.ru/index.php?rub=36 http://itua.info/ru/editors/ http://www.fubix.ru/press/ http://subscribe.ru/release/ http://www.astera.ru/pr/add http://promo.by/useit/press_releases_by.html http://pedsovet.org/pr_order.html

-

http://www.aclub.ru/page.php?pageId=28 http://smi2.ru/prrel/ http://www.cityindex.ru/ci/pr_add.shtml http://www.worldseo.ru/index.php?name=Add_News http://media.spb.ru/izd_info.php3?id=284 http://www.cnews.ru/subscribe/ http://www.addpress.ru/ http://pr.b2bsbn.ru/pr/ http://www.prlink.ru/ http://www.newscorp.ru/add.html http://soft.mail.ru/uregistration/press_add.php http://b2blogger.com/pressroom/ http://www.nestor.minsk.by/kg/press/new.html http://news.spbland.ru/new.php http://www.reclama.su/viewforum.php?f=3 http://sitehelp.ru/new_art.php http://www.km.ru/reg/LoginPassword.asp?action=%2Fpr%5Fnew%2Ffirm%2Dedit%2 Easp%3F&redir=&Frame= http://itpress.ru/ http://openmarket.ru/add_pr.asp http://www.rb.ru/preleases/#userpost http://www.hr-news.info/add_news.htm http://pr.adcontext.net/region/mir/sng/rossiya http://www.prbaikal.ru/add-press-release-articles http://www.blogsaitov.ru/ http://www.dpgazeta.ru/press_release_print?dp=d325243e8989278bce05ce25744ee8e9

302

-

http://www.ufs.com.ua/reclama/#press http://www.fontanka.ru/release/ http://www.seminarinfo.ru/ads/ http://msk.vlasti.net/?Screen=blog

http://kv.by/release/ http://www.rusarticles.com/article_57689.html http://promo.webcom.by/content_46.html http://b2blogger.com/articles/promotion/87.html

http://www.gebbie.com/ http://cnews.ru/mag/subscribe/free/

17.3

livejournal.com

303

304

17.4

-

/

List.mail.ru

URL

/

Dmoz Ulitka Optime

- http://www.russiandmoz.ru/ .

http://www.seo-study.ru/seo-strategy/link_building.html NoFollow

Yahoo Directory Business.com Best of the Web Librarians' Internet Index

$299/ $199/

, ,

$149/ .

$69,95/

$199,95

.

305

GoGuides

$69,95

Rubber Stamped

$29,95

JoeAnt.com

$39,99

URL.

$44,99,

Skaffe

$37; $59

Wow Directory

.

IllumiRate $24,99

1 URL, $29,99 URL, $59,99/

Massive Links . Starting Point

$99/

.

$40

.

Gimpsy . Site-Sift Azoos

$29,95/

, $49,95

, $99,95/

$89,95

URL, $79,95

$40,00

URL, $99,95

SevenSeek

. $35 o

, $199/

Browse8.com

Web Beacon

, $499 $39,99

01 Web Directory Site Snoop

, .

$10

306

17.5 -

-

.

-

17.6

17.7 Blogger.com

WordPress

! RSS FeedBurner Pro FeedBlitz

e-mail

FeedBurner), e-mail. Pro-

Feedblitz

FeedBlitz.

17.8

8

e-mail

307

17.9

9 Google (Google Alerts -

NoFlollow

Google (Google Alerts)

17.10

17.11

Webtalk.ru

Omgili.com -

17.12

-

308

17.13 RSS Technocrati, 2

Pingomatic,

-

17.14 Web 2.0,

News2.ru, Smi2.ru, E-xecutive.ru

17.15 .

17.16 Vkontakte.ru

17.17

2

7

ping TCP/IP

309

17.18

Google PageRank 9 8 8 8 7 7 7 7 6 6 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 4

Google Video BrightCove PhotoBucket YouTube DailyMotion iFilm Myspace Vimeo BuzzNet Flixya GoFish Kwego Lulu MyHeavy PutFile StupidVideos Vmix ZippyVideos RuTube CastPost Dotv Famster MeraVideo Porkolt VideoWebTown Vidmax

URL

-

Camtasia, Camtasia

Power Poiit, ( -

Articulate.

310

17.19 iGoogle. RSS Google

17.20 Google Search Engine

Adsense

17.21

Google.

1

-

17.22 . FeedBurner RSSRSSURL URL. Facebook

CommentSniper,

FeedBurner.

311

17.23

-

17.24

http://forum.searchengines.ru/

24 -

-

17.25 I-Sound PodPress

iTunes

-

Rpod.ru PodBean GetAPodcast ZenCast Odeo PodBean Odiogo

17.26 C

Yandex, Google?

26

web 2.0,

312

17.27

Subscribe Me WordPress

-

e-mail

17.28

28 .

-

313

1. 2. 3. 4. 5. 6.

.

e-mail/RSS-

7. 8. 9.

10.

http://www.sem-complex.ru

314

SEO

-

-

.

.

- .

SEO -

.

(SMO)

SEO-Study.ru